WEBVTT

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Good news York. My name is Noah Chrysler. I am

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here today with Joey Raffino from sewer cues

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Joey welcome to the pod Absolutely Joey what

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we want to hear a little bit about sewer cues

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and what you do over there at sewer cues So yeah,

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so sewer cues drain solutions is the full name.

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Everybody calls me sewer cues I started as a

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drain cleaning business pretty much with a little

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bit of residential plumbing repairs, you know

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drain line repairs, maybe a hot water tank, but

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my main thing is drain cleaning. So you have

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a clog in your drain, call SewerCuse. Beautiful.

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Okay. Fantastic. Just any sort of drain, a bathtub,

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a sink. Bathtub, sinks, main sewer. Gotcha. Okay.

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Dishwashers? Yeah. Cool. Okay. A lot of dishwashers.

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Fantastic. Cool. What do Syracuse homeowners

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get wrong about drains and sewer lines all the

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time? What they can put down them. okay that's

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the biggest thing what's the weirdest thing you've

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pulled out of a drain the weirdest thing or the

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thing i pull out the most which is like an epidemic

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in the city are those flushable like cleaning

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wipes sure every day every day it's it's insane

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cool we got some dude wipes in the bathroom have

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you seen terrible i got it okay they flushable

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you can flush them but they get stuck gotcha

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yeah How can they sell a product that like is

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that claims one thing and then like does not

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break down in the in the pipes? Like I mean that

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seems when they say flushable That that covers

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it because it does flush. Yeah, but that's it.

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Yeah cloggable It gets stuck. Yeah, they're covered

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on their end. Okay, so you're pulling out a lot

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of like like Flushable wipes anything else? What

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are the grease people just you know, they cook

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they fry something pour it down the drain Hits

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that cold pipe solidifies Greece, a lot of tree

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roots in the city. Interesting. Yeah, a lot of

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old pipes in the city of Syracuse. So those joints

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break inside the line. Tree roots get right inside.

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Interesting. What kind of problem occurs? Like,

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how is that visible? What what does the homeowner

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call about? Is it like a water buildup in the?

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So yeah, so usually like you have your I don't

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know if you're in the basement of your house,

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you see where you have like that floor drain.

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So, you know, if water runs in the basement,

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it goes down. If the drains clogged, it comes

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right out of there. It'll fill your basement

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up real quick. Oh, fun. Cool. And then they call

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Joey. Yeah. Gotcha. Cool. Cool. Cool. Got it.

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How did you end up taking pride in this kind

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of work? You know, if you scroll on your Instagram,

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there's a lot of gross nasty videos and lots

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of lots of cool stuff there. But like, you know,

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I mean, it's a weird thing to be like, this is

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my brand. It is a very weird thing. I've been

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I've been in like property management. So a lot

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of apartments in the city. So I've been doing

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this kind of work. Probably I started when I

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was like 15. And it is kind of weird, but I always

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enjoyed it. Things don't gross me out a lot.

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So when I always tell people like. when you're

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doing it and you're getting it's almost like

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fishing and you pull it back and you're like

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oh what did I find on the end and I always like

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it was just like always the adrenaline rush of

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looking what could I find on the end and then

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uh about a couple years ago now um my buddy you

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know everybody says sewer cues right it was kind

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of like this you know this thing on the city

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oh sewer cues we live in sewer cues I'm like

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well that'd make a great name for a business

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and I always enjoyed doing it so I'm like I was

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really good at it I would do it here and there

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as side jobs And I'm like, I'm going to make

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a business out of that. Cool. The rest is history.

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I love it. No, that's awesome. Cool. So yeah.

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So tell me about your Instagram, right? So your

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Instagram journey seems like it it's taken off,

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you know? And if you look, I mean, you've got

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tons and tons of engagement and stuff. Tell me

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about that. Yeah, that's that's kind of the fun

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part. So that's like my almost my second job.

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I tell my wife, you know, I record pretty much

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everything I do. I got like meta glasses and

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stuff. And, you know, I always try to tell the

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homeowners like, hey, I'm going to record. Yeah,

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when I get home, I just kind of find the stuff

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that I know is going to gross people out, which

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is kind of easy. Sure. And yeah, I've kind of

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been working, you know, I go on TikTok, you know,

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learn how to edit and then along the way, kind

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of learn what gets the clicks in the engagement.

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And now, I mean, I've racked millions of views.

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Fantastic. What have been some of the learnings

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that you've taken away from that? What gets those

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views? What gets that engagement? So I do kind

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of this one thing. I'll record something. Like

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I showed you earlier, in the trap, there's eggshells

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in the trap. And then putting on there, so I'll

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say, customer said this. I put my eggshells down

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the drain to sharpen the garbage disposal. And

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I'll just show that it doesn't work. And people

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just see that, oh, I do this every day. So getting

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people To comment saying hey, that's actually

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not right when I know it's right but just getting

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them to say stuff on the videos What do you mean?

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So so you've deliberately put in like false stuff

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like I put it in is correct and they but people

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think that what they're doing They've been doing

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it for years, right? Like I've been putting egg

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shells down that my my grandma told me that egg

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shells sharpen the garbage disposal blades But

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really it just clogs it up. Sure. It doesn't

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work So just stuff like that where I know people

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are gonna comment like I've been doing this for

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years. It works fine Gotcha. Yeah cool little

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engagement bait yeah gotcha the engagement rage

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bait is really that's uh yeah i love it i i always

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find that so fascinating right it's like uh i

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think i think that when things do really well

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on social media consistently right because you've

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you've consistently popped off i feel like it

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says something about like human nature right

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where it's like there's just there's a reason

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people want to consume this why is that so yeah

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trying to figure that out that's that's kind

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of the fun part yeah yeah some i'll do the same

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thing i'll get like 500 views i'm like what the

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heck Yeah, it should have worked right and it

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didn't know it's so funny in that wild and then

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like I don't know you have you ever used Instagram's

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like trial reels Before no, I've heard about

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that. Yeah, you should try it I've heard that

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that's really helpful and if you do You can do

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multiple variations of the same video and then

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it one of them it can like pop off and then yeah

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Pretty cool if you because if you change the

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text or you change the hook then it could potentially,

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you know go go super well cool what separates

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a real sewer expert from a guy that just does

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basic plumbing so you can just you know you can

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call any plumber most most plumbers so when i

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say plumbers i mean guys that are like you know

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in commercial plumbing they want to go and they

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want to repipe a house brand new water lines

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brand new drain lines but a customer calls and

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say hey i need my drain line snaked right they

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don't really want to do it And I enjoy doing

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it, which is weird. People think I'm weird, but

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I do enjoy doing it. They'll just go in and they'll

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snake it out real quick. I go in, I snake it

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out. I have a camera. I do full camera inspections,

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do pipe. like descaling is the same kind of thing.

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So I put a machine in that fully descales it.

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So I go above and beyond for the customers. What

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is descaling? What does that machine actually

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do? So it's called a it's like a chain knocker.

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So it goes in. It's called a flex shaft chain

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knocker. And when it spins, it expands the chains.

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So it's knocking the hole inside of the pipe

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instead of just sticking a hole through what's

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there and just kind of pulling it back and calling

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it a day. Cool. Going to make sure that the whole

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line is clear. So yeah, I've seen those things.

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Those are pretty cool. Very cool. Cool. When

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did you realize that your personality and brand

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could help grow the business? Probably like right

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when I started. I mean, it was, you know, it

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was kind of, it was fun to start at first. And

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then I realized like, you know, really engaging

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with the customers. It was something I was actually

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like really good at. Cause I'm actually like

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pretty introverted. So then when I show up at

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that house, so it's like the switch, the flips

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like, Oh, I'm like actually really good at this.

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And I just I love that part of it. I love it.

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Do you have any like or specifically though?

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When what what caused you to post that first

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video? Just like this is crazy and you just post

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which the one at the the toenail one I mean that

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one or just anything like, you know, what what

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caused you to start like posting? Yeah, so I

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started I started the social media page probably

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like a couple months after I was like I'm just

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gonna throw this out and see what it does and

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I was on vacation and like ding ding ding ding

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ding ding. Cool. All right, this is This is what

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people like. Yeah, and it took off. Yeah, very

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cool. All right, cool. Tell me like a story.

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You got like a customer story. Weird story sticks

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out in your memory. Yeah, I got a few. I mean,

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the one as far as like helping a customer out.

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I had this one lady who I was there and, you

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know, you can have the city of Syracuse come

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and try to do it. And then if they can't get

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it, they tell people to call me. This one lady,

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she had, you know, no money, nothing. She just

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needed help out. And I couldn't get the line.

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I couldn't get it. So I was actually able to

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call a supervisor from the city and they came

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and they actually dug up her whole yard. I was

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able to talk to them and get it done for free,

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which for her. So that was really great to a

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customer out. Yeah. As far as like helping people

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out, that was one thing I really take pride in.

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Absolutely. Very cool. I'm sorry. You dug up

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her whole yard or you didn't. The city actually

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came and dug it up. Oh, sweet. Yeah, that was

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nice to help somebody out, you know, a whole

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thing for your charge. And that's wonderful.

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That's awesome. Well, very cool. OK, we're going

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to transition here to some hot takes, OK? Can

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you give us some plumber hot takes? Here we go.

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What's a plumbing rule homeowners swear by that

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you think is complete BS? That's a tough one.

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As far as drain lines go. I guess, like I said

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before, like what you put down the drain, I wouldn't

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put anything except soap, water, toilet paper.

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People think that, you know, once you put it

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down the drain, you don't see it. It's gone.

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And it goes and like it's right out. That's not

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true at all. If you can go in and inspect a line,

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even though your line's not backed up, stuff

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is still sitting there. So don't put anything

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down the drain. Good to know. Good to know. What's

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one normal thing people do in their house that

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plumbers know is absolutely wrecking their pipes?

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I mean, we've kind of covered that. Yeah, I mean,

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pouring grease down the drain. If you have like

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food on your plate, even rinsing food, like even

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though the food's not going down the drain, you're

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still rinsing oils off. So get everything off.

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I mean, that's huge. The grease builds up so

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fast. Gotcha. This might be a silly question,

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but if I have a big pan of bacon grease, what

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do I do with that pan of bacon grease? Like,

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what should I do? I'll tell you what my wife

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does. She's actually pretty smart. She taught

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me this when we got married. She takes tin foil.

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puts it in the like the the basket of your sink

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there and pours it in and then just kind of wraps

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it up and sets it aside so it's a harden up and

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then throws it out. Sweet. Yeah. So she taught

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me that. That was I like that little tin foil

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grenade of bacon grease. I like that. Cool. What's

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your hottest take on Drano flushable wipes, garbage

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disposals and or tankless water heaters? Any.

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Hot takes on those items. Draino works, but it

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destroys your drain lines. It'll burn a hole

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right through, especially in the city of Syracuse.

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We have a lot of old drain lines, a lot of galvanized

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drain lines, cast iron. And if it sits, if there's

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like a belly in your pipe and it sits, it's going

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to eat right through. Even PVC, I find PVC can

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handle it a little better. But yeah, you said

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tankless water heaters. Yeah, I like them. I

00:10:54.519 --> 00:10:56.379
have a very big house. And actually, when I bought

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my house, I put one in. It took probably two

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minutes to get hot water up to the top floor

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of my house. So I took it out. Yeah, okay. I

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put a regular tank back in. Wow. Yeah, that's

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crazy. Two minutes to just let go. It was brutal.

00:11:10.500 --> 00:11:13.139
Gotcha. What's something plumbers recommend all

00:11:13.139 --> 00:11:15.720
the time that you think is overrated or unnecessary?

00:11:17.159 --> 00:11:21.100
Plumbers recommend all the time. Think sometimes

00:11:21.100 --> 00:11:24.419
with water heaters Plumbers will recommend and

00:11:24.419 --> 00:11:25.539
not that it's the worst thing in the world, you

00:11:25.539 --> 00:11:27.279
know Draining your tank out shutting it off draining

00:11:27.279 --> 00:11:29.620
the water changes the anode rods But I find with

00:11:29.620 --> 00:11:31.460
a lot of the newer hot water tanks. They're not

00:11:31.460 --> 00:11:34.100
even lasting long enough for it to even matter

00:11:34.100 --> 00:11:38.799
So yeah, gotcha. Gotcha. How many years you get

00:11:38.799 --> 00:11:41.179
on a hot water tank? I swear it all depends these

00:11:41.179 --> 00:11:44.070
days. Sometimes like one year on some of the

00:11:44.070 --> 00:11:45.850
cheaper ones. You can go with higher -end models,

00:11:45.929 --> 00:11:47.509
but it all depends on the condition of where

00:11:47.509 --> 00:11:49.809
the hot water tank is. If you have a lot of moisture,

00:11:50.029 --> 00:11:53.610
it's gonna rust out in no time. A single year

00:11:53.610 --> 00:11:57.730
is crazy. It is insane. I have stories. Let's

00:11:57.730 --> 00:11:59.149
hear them. Well, you got one? Yeah, so actually

00:11:59.149 --> 00:12:01.250
I have some rental properties myself, and so

00:12:01.250 --> 00:12:04.789
we'll buy tanks from Home Depot or Lowe's. You

00:12:04.789 --> 00:12:06.690
want to sometimes save money and put a cheaper

00:12:06.690 --> 00:12:09.870
one in. But yeah, a little bit of water, moisture,

00:12:09.929 --> 00:12:11.730
if it's a really damp basement, they'll just

00:12:11.730 --> 00:12:14.200
die in a year. And they'll start leaking, cracking.

00:12:15.320 --> 00:12:19.019
It's a pain. If you could ban one household plumbing

00:12:19.019 --> 00:12:21.419
habit or product tomorrow, what would it be and

00:12:21.419 --> 00:12:23.799
why? Definitely flushable wipes. Gotcha. Like

00:12:23.799 --> 00:12:27.419
I said, it is an epidemic everywhere. Yeah. Yeah.

00:12:27.820 --> 00:12:29.019
Interesting. OK, cool. It keeps me employed.

00:12:29.240 --> 00:12:31.240
I will say that. So I try to say it too much.

00:12:31.679 --> 00:12:36.090
But yeah, it's bad. Cool. Sounds good. So like

00:12:36.090 --> 00:12:38.129
would you like your biggest sellout moment? If

00:12:38.129 --> 00:12:40.529
you like if you ever sponsored by like dude wipes

00:12:40.529 --> 00:12:42.250
or one of those flushable wipe companies We know

00:12:42.250 --> 00:12:46.610
that like they got you. Yeah It's brutal gotcha

00:12:46.610 --> 00:12:50.570
bad people don't know what it is cool. Um Joey

00:12:50.570 --> 00:12:53.289
what's next for for sewer cues? What's on the

00:12:53.289 --> 00:12:55.289
horizon? That's kind of my next step. I kind

00:12:55.289 --> 00:12:57.269
of need to make that decision. Like I am a one

00:12:57.269 --> 00:13:01.230
-man company You know, I am very busy and I handle

00:13:01.230 --> 00:13:02.990
it pretty well, but it would be nice to have

00:13:02.990 --> 00:13:06.080
some help so hiring on at least one more person

00:13:06.080 --> 00:13:08.539
for now. Maybe somebody to take the phone calls.

00:13:08.940 --> 00:13:11.620
Cool. They have those AI receptionists. But yeah,

00:13:11.899 --> 00:13:14.220
so about that, my wife, I'm driving my wife crazy.

00:13:14.600 --> 00:13:16.820
Oh yeah. You're taking calls, taking calls and

00:13:16.820 --> 00:13:18.580
then I have to go home and edit videos at night.

00:13:18.600 --> 00:13:21.120
And yeah, it's a lot of office work, phone calls.

00:13:21.399 --> 00:13:24.019
Gotcha. It's a lot full time gig for sure. Yeah.

00:13:24.240 --> 00:13:27.259
Like full time jobs. Yeah. Damn. Now that makes

00:13:27.259 --> 00:13:28.960
sense though. Like a receptionist potentially

00:13:28.960 --> 00:13:31.000
or maybe service. Just something to take the

00:13:31.000 --> 00:13:33.539
look. Maybe. Yeah. I don't even know. Cool. I

00:13:33.539 --> 00:13:38.200
think they have that. They're probably specialized

00:13:38.200 --> 00:13:39.940
for plumbing services. You can probably hire

00:13:39.940 --> 00:13:42.289
a full -time... person to take your calls and

00:13:42.289 --> 00:13:44.710
things. That's great. Well, cool, Joey. Hey,

00:13:44.710 --> 00:13:46.429
thank you so much for coming on. Seriously, it

00:13:46.429 --> 00:13:48.309
was wonderful to learn more about plumbing. And

00:13:48.309 --> 00:13:51.409
I know what to keep out of my drains now. And

00:13:51.409 --> 00:13:52.850
I'm going to go home and make a little tinfoil

00:13:52.850 --> 00:13:55.090
bird's nest and put some out to my wife for that.

00:13:55.330 --> 00:13:57.409
Oh, yeah. Yeah. She's great. Beautiful. Well,

00:13:57.409 --> 00:13:58.889
hey, guys, thank you so much for watching. Good

00:13:58.889 --> 00:14:00.809
News York. My name is Noah Chrysler. This is

00:14:00.809 --> 00:14:03.190
Joey Raffino with SewerCuse. If you have any

00:14:03.190 --> 00:14:06.490
sewer problems, you call Mr. SewerCuse and he'll

00:14:06.490 --> 00:14:08.129
help you out. Thanks so much for watching. Have

00:14:08.129 --> 00:14:08.570
a great day.
