WEBVTT 00:00:11.439 --> 00:00:14.560 Hey folks, welcome to good news York. I'm your 00:00:14.560 --> 00:00:16.879 host Matt major from clickstream studios. We 00:00:16.879 --> 00:00:20.359 are here in our awesome I don't even know what 00:00:20.359 --> 00:00:25.059 we're calling this the gamer nerd You know our 00:00:25.059 --> 00:00:27.760 dream childhood studio here at the new clickstream 00:00:27.760 --> 00:00:31.539 studio space We have an incredible new space 00:00:31.539 --> 00:00:33.560 for good news York that we're gonna start using 00:00:33.560 --> 00:00:36.200 but I'm I'm like I'm like a perfectionist and 00:00:36.200 --> 00:00:37.759 Danny's really getting annoyed because he's like 00:00:37.759 --> 00:00:39.299 Can we just start using the really nice studio 00:00:39.299 --> 00:00:41.159 we built in the other room? like, no, dude, we've 00:00:41.159 --> 00:00:44.259 got to get one more chair in there. But you're 00:00:44.259 --> 00:00:46.539 going to see that soon. In the meantime, though, 00:00:46.659 --> 00:00:48.979 we're doing some incredible things. And we have 00:00:48.979 --> 00:00:51.560 got a couple of gentlemen here that I'm sure 00:00:51.560 --> 00:00:54.460 you know. They're much more well -known than 00:00:54.460 --> 00:00:56.869 we are. have an inkling who we are. You definitely 00:00:56.869 --> 00:00:59.409 know who these gentlemen are. And I'm very excited 00:00:59.409 --> 00:01:01.469 to learn their story, because not only the content 00:01:01.469 --> 00:01:03.350 creators, not only the local guys, but they've 00:01:03.350 --> 00:01:06.209 really found success doing some things that a 00:01:06.209 --> 00:01:08.469 lot of folks, I want to say dreamed of. I don't 00:01:08.469 --> 00:01:10.170 want to say have tried, because I think the biggest 00:01:10.170 --> 00:01:13.510 challenge is people don't try. But you're living 00:01:13.510 --> 00:01:16.370 the dream, gentlemen. And without further ado, 00:01:16.689 --> 00:01:18.670 I love you. Go ahead and introduce yourselves 00:01:18.670 --> 00:01:21.459 and tell us what you do. Yeah, yeah. So my name 00:01:21.459 --> 00:01:24.400 is Alex DeRosa. I'm co -owner of Spatchcock Funk. 00:01:25.359 --> 00:01:28.840 Our show is really a way to hang out and throw 00:01:28.840 --> 00:01:30.620 parties with each other. I mean, that's where 00:01:30.620 --> 00:01:32.799 it started. It was like, how can we just hang 00:01:32.799 --> 00:01:34.519 out and do the things we want it? We are doing 00:01:34.519 --> 00:01:36.879 already, whether it was at the time, you know, 00:01:37.000 --> 00:01:39.239 throwing softball parties or throwing Halloween 00:01:39.239 --> 00:01:41.920 parties. We were doing it all and it was so much 00:01:41.920 --> 00:01:44.540 fun with our friends. And now we're, I guess, 00:01:44.700 --> 00:01:46.849 getting paid to do it. Yeah, that's incredible. 00:01:46.890 --> 00:01:49.650 That's the hope, at least. Yeah. Well, we are 00:01:49.650 --> 00:01:52.250 getting paid to do it. But we're also, I don't 00:01:52.250 --> 00:01:55.090 know if we're good at making money. I mean, we're 00:01:55.090 --> 00:01:57.010 really good at spending it. I can do that. It's 00:01:57.010 --> 00:02:00.209 easy to do. Building sets and everything. But 00:02:00.209 --> 00:02:02.909 I'm Matt Reed, the other co -owner of Spashcock 00:02:02.909 --> 00:02:05.129 Funk. And like Alex said, we wanted to really 00:02:05.129 --> 00:02:07.799 find an excuse to party with our friends. There's 00:02:07.799 --> 00:02:09.719 things that we believe in, like creativity, like 00:02:09.719 --> 00:02:11.819 cool spaces like this and some social justice 00:02:11.819 --> 00:02:13.879 messages. So how can we like, all right, we believe 00:02:13.879 --> 00:02:15.680 these issues and also we have to throw banger 00:02:15.680 --> 00:02:19.099 parties. And we built this community like like 00:02:19.099 --> 00:02:21.740 y 'all have done. And it feels really cool. But 00:02:21.740 --> 00:02:23.740 like, you know, it's scary sometimes because 00:02:23.740 --> 00:02:25.379 every day you're like, oh, shit, this is something 00:02:25.379 --> 00:02:27.280 new and cool or like we didn't think about that. 00:02:27.860 --> 00:02:32.870 So we're in a really cool growth mode. But. Just 00:02:32.870 --> 00:02:35.509 like this show. I think a lot of people seem 00:02:35.509 --> 00:02:38.069 like that looks fun and it is super fun But you 00:02:38.069 --> 00:02:40.090 got to try and then the hard work and down the 00:02:40.090 --> 00:02:41.849 road, but you're right You got to try anybody 00:02:41.849 --> 00:02:44.330 can do a lot of the stuff that we're doing guys. 00:02:44.330 --> 00:02:47.050 I got to know the burning question Where did 00:02:47.050 --> 00:02:51.409 this name? come from Matt just wrote it on a 00:02:51.409 --> 00:02:54.129 piece of paper and we picked it now we were we 00:02:54.129 --> 00:02:56.289 were honest he did he came up with a bunch of 00:02:56.289 --> 00:03:00.240 names and the hope was to so Lot of our cooking 00:03:00.240 --> 00:03:01.960 technique or Matt's cooking techniques and the 00:03:01.960 --> 00:03:04.080 style came from tailgating. Okay, you would do 00:03:04.080 --> 00:03:07.580 like crazy, you know roasting pigs or Alligators 00:03:07.580 --> 00:03:10.439 or it was it was non unique It was unique stuff 00:03:10.439 --> 00:03:11.879 that you would never eat at a normal tailgate 00:03:11.879 --> 00:03:14.840 and so we needed a unique cooking term and then 00:03:14.840 --> 00:03:18.020 we wanted to mix our love of music and arts and 00:03:18.020 --> 00:03:21.460 culture and so Spatchcock is a little bit more 00:03:21.460 --> 00:03:23.460 trendy now that Martha Stewart was was spatch 00:03:23.460 --> 00:03:26.460 cocking things, but It's it's the way you cook 00:03:26.460 --> 00:03:29.500 a chicken, you know Uh, even I can explain the 00:03:29.500 --> 00:03:32.319 exact technology or, uh, the term behind it, 00:03:32.740 --> 00:03:35.919 but the funk is rage against machine song, renegades 00:03:35.919 --> 00:03:38.539 of funk. And so that was a music's a big part 00:03:38.539 --> 00:03:41.259 of everything we do. Um, we just filmed an episode 00:03:41.259 --> 00:03:43.199 where we were at a recording studio, throwing 00:03:43.199 --> 00:03:45.139 a party for a band that was recording an album. 00:03:45.780 --> 00:03:48.199 So like everything, a lot of our crew goes to 00:03:48.199 --> 00:03:50.560 a lot of concerts together. And a lot of these 00:03:50.560 --> 00:03:53.460 stories and ideas have been kind of formed at 00:03:53.460 --> 00:03:57.379 those events. So music. Food. Connected and that's 00:03:57.379 --> 00:03:59.060 kind of where and then Matt wrote it on a piece 00:03:59.060 --> 00:04:00.840 of paper and put those two words together And 00:04:00.840 --> 00:04:02.580 then we're like that one that sounds cool. Yeah, 00:04:02.580 --> 00:04:06.240 I remember we were flying to like Austin I think 00:04:06.240 --> 00:04:08.439 or Chicago maybe when we when we came up with 00:04:08.439 --> 00:04:10.419 a name and we had this list and I've said this 00:04:10.419 --> 00:04:12.780 to other people like one of the names you got 00:04:12.780 --> 00:04:15.900 to think about our people going on You know now 00:04:15.900 --> 00:04:17.839 that we're on TV. Are we able to get this on 00:04:17.839 --> 00:04:20.139 TV? Like I wanted the name sex drugs and lobster 00:04:20.139 --> 00:04:23.240 rolls, right and that's not going to fly. But 00:04:23.240 --> 00:04:24.740 when we think about naming stuff, like we have 00:04:24.740 --> 00:04:27.199 so much fun in our job, like coming up with the 00:04:27.199 --> 00:04:30.019 names or ideas of stuff we're going to do, and 00:04:30.019 --> 00:04:33.459 we'll go back and forth on crazy ideas. But it 00:04:33.459 --> 00:04:35.660 surprises me, like the name Spashcock Funk, which, 00:04:35.660 --> 00:04:37.519 you know, people can see it as a double entendre. 00:04:37.579 --> 00:04:38.959 There are a lot of times where Alex and I will 00:04:38.959 --> 00:04:41.139 have an idea and we're like, dude, that's not 00:04:41.139 --> 00:04:43.160 going to work. And then all of a sudden people 00:04:43.160 --> 00:04:45.959 love it or we get away with it like it's it's 00:04:45.959 --> 00:04:47.800 really fun and the name i think kind of speaks 00:04:47.800 --> 00:04:50.939 to that plus it's memorable yeah like if we're 00:04:50.939 --> 00:04:53.600 gonna try to do a show or content in any way 00:04:53.600 --> 00:04:56.699 right now in this world it's so hard, you have 00:04:56.699 --> 00:04:58.939 to be different. And the name has to be a little 00:04:58.939 --> 00:05:00.300 different to start with. If they're flipping, 00:05:00.459 --> 00:05:02.120 we're on PBS, so they're going to be flipping 00:05:02.120 --> 00:05:04.699 through whatever guide they're on. And if they 00:05:04.699 --> 00:05:08.800 saw Matt's cooking show or some generic name, 00:05:08.879 --> 00:05:10.519 they're not going to start. When they see Spatchcock 00:05:10.519 --> 00:05:13.259 Funk, they're curious, just like you're curious. 00:05:13.319 --> 00:05:14.779 What is this name about? What is it about? And 00:05:14.779 --> 00:05:16.339 hopefully they stay for a little bit. I love 00:05:16.339 --> 00:05:19.199 it. I love it. The play on words too, I think 00:05:19.199 --> 00:05:22.779 about I'm a big, big fan of wordplay. And if 00:05:22.779 --> 00:05:25.500 you think about Good News York, that's Just to 00:05:25.500 --> 00:05:27.720 me, classic quality wordplay. Because people 00:05:27.720 --> 00:05:30.139 see it, they get it, and then they do a double 00:05:30.139 --> 00:05:32.879 take. Alex was just talking about flipping through 00:05:32.879 --> 00:05:35.560 the channels. When you see Pond Stars and these 00:05:35.560 --> 00:05:37.040 things, you're kind of like, what? Is there something? 00:05:37.439 --> 00:05:40.139 So how do you draw that in? And you guys do it 00:05:40.139 --> 00:05:42.040 well, but it's always the challenge, getting 00:05:42.040 --> 00:05:44.649 people's attention. Yeah, no, that's it. And 00:05:44.649 --> 00:05:47.730 we keep saying, and with our content marketing 00:05:47.730 --> 00:05:49.050 clients we talk about all the time, we're in 00:05:49.050 --> 00:05:51.170 the attention economy, right? And that's honestly 00:05:51.170 --> 00:05:53.790 the biggest thing that we try to promote that 00:05:53.790 --> 00:05:56.230 we offer is helping you get the attention that 00:05:56.230 --> 00:05:59.589 you need, specifically online in our case. But 00:05:59.589 --> 00:06:02.089 talk to me a little bit, if you could, gentlemen, 00:06:02.490 --> 00:06:04.970 how did this go from kind of this idea and these 00:06:04.970 --> 00:06:06.410 things we like to do and we like to cook and 00:06:06.410 --> 00:06:08.470 things like that, how did it come to actually 00:06:08.470 --> 00:06:10.769 making content and turning into an actual show? 00:06:11.700 --> 00:06:14.779 So Matt and I's background is in agencies. We 00:06:14.779 --> 00:06:17.579 both work at agencies. Production has always 00:06:17.579 --> 00:06:20.060 been my background. So more on the video side. 00:06:20.319 --> 00:06:22.680 Matt's more on the creative kind of leadership 00:06:22.680 --> 00:06:25.519 copywriting side. But also we both cook and hang 00:06:25.519 --> 00:06:28.519 out with our friends. And I think the period 00:06:28.519 --> 00:06:29.939 of time we've talked about this for a couple 00:06:29.939 --> 00:06:31.360 of years, and our friends were like, you guys 00:06:31.360 --> 00:06:33.079 should do something like a tailgating show, or 00:06:33.079 --> 00:06:35.860 we should film this. And we're always like, yeah, 00:06:35.860 --> 00:06:37.300 for a while. What are we going to do with it? 00:06:38.060 --> 00:06:39.959 And we would throw these parties with our friends, 00:06:39.980 --> 00:06:42.079 and it would be Halloween, right? And we're like, 00:06:42.079 --> 00:06:43.620 that was so much fun. We have to wait another 00:06:43.620 --> 00:06:45.980 year to throw a Halloween party? Let's do something 00:06:45.980 --> 00:06:47.540 else. So we would throw another party. We came 00:06:47.540 --> 00:06:49.319 up with this top six party. You bring your top 00:06:49.319 --> 00:06:52.740 favorite six songs on a CD, which was awesome. 00:06:53.319 --> 00:06:55.000 Or a flash drive. Or a flash drive. And we're 00:06:55.000 --> 00:06:56.139 going to play it, and there's going to be a list. 00:06:56.199 --> 00:06:57.959 and you're going to learn about people's taste 00:06:57.959 --> 00:07:00.259 in music. So we just kept coming up with it. 00:07:00.259 --> 00:07:02.720 And at one point, we finally said, let's go and 00:07:02.720 --> 00:07:05.500 film this. And let's go film Matt make a recipe. 00:07:05.519 --> 00:07:07.819 Let's just start it. And if we get some views, 00:07:08.459 --> 00:07:10.779 great. Matt, luckily, knows a lot of people, 00:07:10.899 --> 00:07:12.800 as does his wife Stephanie. So we got a lot of 00:07:12.800 --> 00:07:15.939 views. But they were people that knew us. So 00:07:15.939 --> 00:07:18.860 we just kept going, kept going. And luckily, 00:07:19.040 --> 00:07:21.500 we got, I don't want to say luckily, because 00:07:21.500 --> 00:07:22.939 COVID was an awful time for a lot of people. 00:07:23.000 --> 00:07:26.100 But for us, It gave us the breath and all this. 00:07:26.100 --> 00:07:28.699 Thank God for COVID. Yeah. All the stuff we do, 00:07:28.819 --> 00:07:31.000 we're busy. Everyone's busy. That it gave us 00:07:31.000 --> 00:07:33.800 a break to focus on it. And it helped us grow 00:07:33.800 --> 00:07:37.740 it. And it got us on CNY Central, a local show, 00:07:37.779 --> 00:07:40.519 a new show here. A lot of the bad news in the 00:07:40.519 --> 00:07:43.100 world, they wanted a bright spot. And so we're 00:07:43.100 --> 00:07:45.379 still on it six years later as a three, four 00:07:45.379 --> 00:07:48.480 minute recipe segment where we can do. And so 00:07:48.480 --> 00:07:50.779 that right there gave us the next step to say, 00:07:50.800 --> 00:07:53.139 OK, let's keep going now. Sure. We always had 00:07:53.139 --> 00:07:55.730 a TV show idea. So we always wanted to do a bigger 00:07:55.730 --> 00:07:59.129 show but this launch pad of the Sinclair stations 00:07:59.129 --> 00:08:03.009 Really gave us like the proof of concept after 00:08:03.009 --> 00:08:05.750 two years of making this in Matt's garage and 00:08:05.750 --> 00:08:07.430 Like I don't know if anybody's watching this 00:08:07.430 --> 00:08:09.790 like we have we have no idea. You know, it airs 00:08:09.790 --> 00:08:11.889 We just don't know and then you know, what's 00:08:11.889 --> 00:08:13.310 the thing cuz you're in traditional TV It's not 00:08:13.310 --> 00:08:15.610 like all the yeah YouTube where there's a running 00:08:15.610 --> 00:08:18.230 counter, right? Right. So we'd be in public and 00:08:18.230 --> 00:08:20.199 Matt would get a lot of these and I would call 00:08:20.199 --> 00:08:22.680 him out saying that's not true. But people would 00:08:22.680 --> 00:08:24.399 come up to him in grocery stores and want pictures 00:08:24.399 --> 00:08:27.620 and call in the FaceTime their parents. And it 00:08:27.620 --> 00:08:29.740 just kept going, going, going. And then I finally, 00:08:29.920 --> 00:08:31.959 I think we're at the fair. And we were trying 00:08:31.959 --> 00:08:34.460 to grab a beer at the beer garden there. And 00:08:34.460 --> 00:08:37.200 I think 25 people in a row came up to him. And 00:08:37.200 --> 00:08:39.320 it was entertaining to watch. So we had that 00:08:39.320 --> 00:08:43.899 proof of concept that it was working. I can't 00:08:43.899 --> 00:08:45.820 change it. I can't adjust anything. I'll just 00:08:45.820 --> 00:08:47.559 say because it was awesome. That's true. That's 00:08:47.559 --> 00:08:49.620 how we got here. But that proof of concept and 00:08:49.620 --> 00:08:52.580 community building is where it's at. So we'll 00:08:52.580 --> 00:08:54.480 do like events now for like corporate clients 00:08:54.480 --> 00:08:56.779 or, you know, we throw parties and we had one. 00:08:56.940 --> 00:08:58.259 We had one hundred and eighty eight people there. 00:08:58.399 --> 00:09:01.039 Forty people got real tattoos at this event. 00:09:01.179 --> 00:09:03.799 So we're seeing like it's it's past the groundswell 00:09:03.799 --> 00:09:06.240 stage now. We want to get more of that type of 00:09:06.240 --> 00:09:08.179 action. But we're seeing more and more of that. 00:09:08.220 --> 00:09:12.200 So it's a challenge, I think, as you know here, 00:09:12.320 --> 00:09:15.240 Matt. Like, how do you keep coming up with something 00:09:15.240 --> 00:09:18.039 new, right? Because we had a great series. I 00:09:18.039 --> 00:09:20.220 think it was great because I wrote it, but it 00:09:20.220 --> 00:09:21.960 was like a did you know thing, right? And we're 00:09:21.960 --> 00:09:23.600 like, oh, did you know this or that? And we had 00:09:23.600 --> 00:09:27.059 this one YouTube video that. we're talking about 00:09:27.059 --> 00:09:28.580 nutmeg, and there was so many people responding 00:09:28.580 --> 00:09:30.279 to it, like we were talking about before. And 00:09:30.279 --> 00:09:31.360 we're like, great, and then all of a sudden, 00:09:31.399 --> 00:09:33.960 we tried two more, and it's like, wah, wah. How 00:09:33.960 --> 00:09:35.740 do you come up with something different or new? 00:09:36.159 --> 00:09:40.539 It's hard. It is. And chasing that algorithm, 00:09:40.600 --> 00:09:43.100 that's always the wildest thing, right? Because 00:09:43.100 --> 00:09:45.519 I think the best and most common advice you hear 00:09:45.519 --> 00:09:48.139 from so many people is to not necessarily invent 00:09:48.139 --> 00:09:51.679 something new, but take from what Is working 00:09:51.679 --> 00:09:53.519 for other people or what's worked in the past 00:09:53.519 --> 00:09:55.559 and things like that make it your own but but 00:09:55.559 --> 00:09:57.559 do those things But then you can do that, right? 00:09:57.580 --> 00:09:59.899 You can see man. There's people got eight million 00:09:59.899 --> 00:10:02.539 views by this concept and I can make that concept 00:10:02.539 --> 00:10:04.279 You do a great job. The video looks great and 00:10:04.279 --> 00:10:07.059 cool. You got seven views. This is awesome Yeah, 00:10:07.059 --> 00:10:09.580 and that's the you know, that's the game with 00:10:09.580 --> 00:10:12.659 it, right? And I think a lot of that comes to 00:10:12.659 --> 00:10:15.259 building the community like you're talking about 00:10:15.929 --> 00:10:18.149 But today it's a unique challenge, because as 00:10:18.149 --> 00:10:20.009 you guys probably know, social media has really 00:10:20.009 --> 00:10:22.929 now become more interest media. And it used to 00:10:22.929 --> 00:10:25.350 be all about, I have millions of followers, so 00:10:25.350 --> 00:10:28.110 it'll show my stuff to them. And now it doesn't 00:10:28.110 --> 00:10:31.980 matter. Now the algorithm's just... Every individual 00:10:31.980 --> 00:10:34.000 clip or piece of content goes who would like 00:10:34.000 --> 00:10:36.259 this and it ideally tries to show it to those 00:10:36.259 --> 00:10:40.559 people Which can work in your favor, right? But 00:10:40.559 --> 00:10:42.179 it is again. It's just that whole like you said, 00:10:42.200 --> 00:10:44.539 it's just continually evolving and half the time 00:10:44.539 --> 00:10:46.200 you feel like oh I got it figured out. That's 00:10:46.200 --> 00:10:48.299 when the next day same thing doesn't work again, 00:10:48.299 --> 00:10:53.080 but I think you know, the most successful people 00:10:53.080 --> 00:10:56.769 are the ones who just don't stop Yeah, and that's 00:10:56.769 --> 00:10:59.509 you you try to ebb and flow with it and sometimes 00:10:59.509 --> 00:11:02.149 you hit it sometimes you don't but that Just 00:11:02.149 --> 00:11:04.629 continuing to be there in my opinion. Anyways 00:11:04.629 --> 00:11:08.070 is really what separates the folks that Continue 00:11:08.070 --> 00:11:10.230 to be successful, you know, yeah, we've had a 00:11:10.230 --> 00:11:12.370 lot of opportunities Which is which is awesome 00:11:12.370 --> 00:11:15.250 and we always say like when you're busy and social 00:11:15.250 --> 00:11:18.309 media gets very overwhelming Like it's the constant 00:11:18.309 --> 00:11:19.769 and everybody deals with the constant pressure 00:11:19.769 --> 00:11:21.710 that you should be posting because something's 00:11:21.710 --> 00:11:23.929 happening or you should be posting all the time 00:11:23.929 --> 00:11:26.750 And all the platforms do you know and for us 00:11:26.750 --> 00:11:28.669 like we've been getting a lot of people that 00:11:28.669 --> 00:11:30.990 are like hey We should do this together and it's 00:11:30.990 --> 00:11:33.190 awesome and we love it and for us the challenge 00:11:33.190 --> 00:11:35.509 is how do we how do we pick? Yeah, how do we 00:11:35.509 --> 00:11:39.539 go down a path that? we start making videos about 00:11:39.539 --> 00:11:41.639 whatever, and all of a sudden, that's the thing 00:11:41.639 --> 00:11:43.879 that goes viral on social. And now we're the 00:11:43.879 --> 00:11:47.240 guys that make chicken pot pie recipes. We don't 00:11:47.240 --> 00:11:49.679 want to do that. Because we don't want to be 00:11:49.679 --> 00:11:52.259 influencers. We do want to influence the community, 00:11:52.360 --> 00:11:54.059 the people we build. And we want to build a community 00:11:54.059 --> 00:11:57.940 of people that will, at our parties, one of the 00:11:57.940 --> 00:12:00.019 best things that's come from this is that we've 00:12:00.019 --> 00:12:02.750 had new friend groups. meet other friend groups, 00:12:02.750 --> 00:12:04.570 and they've become friends. They've started dating. 00:12:04.809 --> 00:12:07.470 That's cool. And so at our parties from one season, 00:12:08.250 --> 00:12:10.090 episode one, they'll see someone. They'll meet 00:12:10.090 --> 00:12:12.590 them. Episode 10, you see them on vacation together. 00:12:12.789 --> 00:12:14.389 You're like, you guys are friends now? I've seen 00:12:14.389 --> 00:12:15.990 them at Salt City Market. And I'm like, you guys, 00:12:16.029 --> 00:12:18.590 wow, this is awesome. So the building of that, 00:12:18.950 --> 00:12:21.190 which is kind of the original way you would build 00:12:21.190 --> 00:12:23.470 a community outside of social media, is what's 00:12:23.470 --> 00:12:25.889 so awesome about it. How do we do that and keep 00:12:25.889 --> 00:12:28.070 it going on social when it's very superficial? 00:12:28.570 --> 00:12:32.240 Yeah. That keep it going thing. Like Alex is 00:12:32.240 --> 00:12:34.159 talking about that community forming. And now 00:12:34.159 --> 00:12:38.220 it exists. So you reinforce it. But I think about 00:12:38.220 --> 00:12:40.220 the way he's describing that. And I tie it back 00:12:40.220 --> 00:12:41.759 with something you said earlier, Matt, about 00:12:41.759 --> 00:12:45.179 don't stop. You have to keep going. And this 00:12:45.179 --> 00:12:48.059 isn't plugging Justin Bieber, never stop stopping 00:12:48.059 --> 00:12:50.000 or whatever. It's a workout playlist. I mean, 00:12:50.200 --> 00:12:52.559 yeah, dude, Bieber can do it. But I think a lot 00:12:52.559 --> 00:12:56.080 of people will say to us, at least to me, they're 00:12:56.080 --> 00:12:57.539 like, oh my God, you have a cool job. I'm like, 00:12:57.639 --> 00:13:01.039 I do have a cool job. And I love what we do, 00:13:01.220 --> 00:13:02.779 and I love Alex, I love working with him, and 00:13:02.779 --> 00:13:05.580 I love our crew, and all that's true, but the 00:13:05.580 --> 00:13:07.179 stress is still there, but I think people don't 00:13:07.179 --> 00:13:10.639 realize, and what I'm about to say is true, people 00:13:10.639 --> 00:13:14.110 don't wanna hear it. Almost anybody can do this. 00:13:14.190 --> 00:13:16.110 If you have a good sense of humor and you're 00:13:16.110 --> 00:13:18.250 not afraid to share that sense of humor or share 00:13:18.250 --> 00:13:20.110 what you believe in, anybody can do this. But 00:13:20.110 --> 00:13:21.809 the problem is, one, is not a lot of people try 00:13:21.809 --> 00:13:24.129 to do it. Or you try and your first video, like 00:13:24.129 --> 00:13:26.269 you said, the first video we made, I remember 00:13:26.269 --> 00:13:29.029 it was in Alex's kitchen. I tore a glove. It 00:13:29.029 --> 00:13:31.549 was, I mean, terrible. Like, terrible. But we 00:13:31.549 --> 00:13:32.769 watched it at first. Like, oh my god, this is 00:13:32.769 --> 00:13:34.389 awesome. Then if I go back and watch it now, 00:13:34.769 --> 00:13:37.370 I cringe my face off, right? I don't like how 00:13:37.370 --> 00:13:39.250 I look on TV. I don't like how my voice sounds. 00:13:39.610 --> 00:13:42.309 But. If you don't stop and keep going, that's 00:13:42.309 --> 00:13:44.450 the trick. And I think a lot of people in our 00:13:44.450 --> 00:13:47.090 community, in our shared community of influencers 00:13:47.090 --> 00:13:50.049 and creators, people want to do that. But the 00:13:50.049 --> 00:13:51.970 first step is they're afraid to try. And the 00:13:51.970 --> 00:13:53.710 second one is they're afraid to keep going. And 00:13:53.710 --> 00:13:55.350 I think that people need to keep doing that. 00:13:55.549 --> 00:13:57.509 I mean, you're in this awesome place. But at 00:13:57.509 --> 00:13:59.230 one point, I don't know this, Matt, but I bet 00:13:59.230 --> 00:14:00.409 at one point you looked in the mirror, you're 00:14:00.409 --> 00:14:03.870 like, should I keep doing this? And that's tough. 00:14:04.629 --> 00:14:09.240 Absolutely. It's honestly in my personal case. 00:14:09.240 --> 00:14:11.000 This isn't even necessarily my first attempt 00:14:11.000 --> 00:14:13.240 I opened the first podcast studio in syracuse 00:14:13.240 --> 00:14:16.399 over 10 years ago and uh, the challenge is I 00:14:16.399 --> 00:14:17.820 was the only person in syracuse who knew what 00:14:17.820 --> 00:14:21.220 a podcast was at the time, so, uh didn't go too 00:14:21.220 --> 00:14:24.840 far, but Uh, the lessons I learned the the connections 00:14:24.840 --> 00:14:28.940 I made from doing that at the time Um have are 00:14:28.940 --> 00:14:31.179 what made this happen, you know so many years 00:14:31.179 --> 00:14:34.460 later, so Um, I think there's just a lot to be 00:14:34.460 --> 00:14:38.429 said for for all of that um guys let's let's 00:14:38.429 --> 00:14:39.809 talk about your show a little bit more because 00:14:39.809 --> 00:14:43.029 i want to for folks that haven't seen it um we 00:14:43.029 --> 00:14:45.009 know it's a cooking show right but but give us 00:14:45.009 --> 00:14:46.909 a rundown like what does it does it feel like 00:14:46.909 --> 00:14:49.750 are we uh uh are we here's the recipe and here's 00:14:49.750 --> 00:14:51.429 what we're going to make today or are we doing 00:14:51.429 --> 00:14:53.789 something a little little different Yeah. So, 00:14:53.789 --> 00:14:56.470 um, we're about to release season three. So we 00:14:56.470 --> 00:14:58.690 have, we have two other seasons that air on PBS 00:14:58.690 --> 00:15:01.649 across the country. The whole premise is you 00:15:01.649 --> 00:15:03.750 don't need a reason to get together with your 00:15:03.750 --> 00:15:05.169 friends and family. So like I was mentioning, 00:15:05.330 --> 00:15:07.789 Halloween was a reason we made other reasons. 00:15:08.029 --> 00:15:11.289 And so our buddy, one of our, you know, producers 00:15:11.289 --> 00:15:14.409 and DP Jeremy, uh, he, he made a joke and we, 00:15:14.409 --> 00:15:15.750 we filmed this behind the scenes video and he 00:15:15.750 --> 00:15:18.070 said, I think this whole thing started because 00:15:18.070 --> 00:15:19.669 Matt and Alex just had these crazy party ideas 00:15:19.669 --> 00:15:21.649 and just figured this would be a way to do them 00:15:21.649 --> 00:15:24.110 where it wouldn't be. weird. And it sticks with 00:15:24.110 --> 00:15:27.409 me because honestly, it's probably true. But 00:15:27.409 --> 00:15:30.929 we basically develop a theme. So we did one this 00:15:30.929 --> 00:15:34.289 season. It was a prom for adults. So a lot of 00:15:34.289 --> 00:15:36.289 people, everybody's had an experience with a 00:15:36.289 --> 00:15:38.690 prom in some sort, good or bad, didn't go, went, 00:15:39.210 --> 00:15:43.450 hated it, loved it. We threw a prom, and we made 00:15:43.450 --> 00:15:45.309 it. We had a band. We had everything. We went 00:15:45.309 --> 00:15:47.789 to all the 90s American Pie movies and pulled 00:15:47.789 --> 00:15:50.169 screen grabs and tried to make it as real as 00:15:50.169 --> 00:15:53.269 possible. So we throw a prom, and then we teach 00:15:53.269 --> 00:15:54.809 you how to make cocktails. We teach you how to 00:15:54.809 --> 00:15:57.549 make recipes, appetizers, all different. We create 00:15:57.549 --> 00:16:01.629 three recipes and a cocktail. And then my little 00:16:01.629 --> 00:16:03.929 role on screen, besides the behind -the -scenes 00:16:03.929 --> 00:16:06.250 stuff, is I'm a little pop -up character. Pop 00:16:06.250 --> 00:16:10.429 up on the screen and usually correct Matt. Correct 00:16:10.429 --> 00:16:13.610 us in the right word. Or give you other tips, 00:16:14.029 --> 00:16:15.750 you know, how to throw a party. So like, we did 00:16:15.750 --> 00:16:18.210 a boat party, and it was about bringing plastic 00:16:18.210 --> 00:16:21.169 over glass. And so at the end of the day, our 00:16:21.169 --> 00:16:24.330 hope is that. people watching see themselves 00:16:24.330 --> 00:16:26.450 like, hey, I used to do all these with my friends, 00:16:26.509 --> 00:16:28.009 and I don't do it anymore. I should start doing 00:16:28.009 --> 00:16:30.929 it. They see our friend group, which is real 00:16:30.929 --> 00:16:32.769 and authentic in the party, and they say, that 00:16:32.769 --> 00:16:34.830 looks like my friend group. We should do this. 00:16:34.870 --> 00:16:36.350 Again, we should throw this party. We should 00:16:36.350 --> 00:16:39.049 cook these recipes. It's not so much linear of 00:16:39.049 --> 00:16:40.370 a normal cooking show where like, I'm going to 00:16:40.370 --> 00:16:43.110 make this thing. Sure. It's the theme behind 00:16:43.110 --> 00:16:46.000 the fact that like, you should come up with your 00:16:46.000 --> 00:16:47.799 own party with your friends. This could be the 00:16:47.799 --> 00:16:49.480 one you could do at your house. You could throw 00:16:49.480 --> 00:16:51.679 a real party. It doesn't matter. And so after 00:16:51.679 --> 00:16:53.799 each episode is a theme around that party, and 00:16:53.799 --> 00:16:56.679 they get a lot of fun. And we've been pushing 00:16:56.679 --> 00:16:58.779 it pretty off the charts a little bit different 00:16:58.779 --> 00:17:01.179 this year. I love this concept, right? This is 00:17:01.179 --> 00:17:02.820 the coolest thing. Because A, it's unique, like 00:17:02.820 --> 00:17:05.740 you said. B, it's around what everybody loves, 00:17:05.799 --> 00:17:10.579 which is food. It's like one of the best uniters 00:17:10.579 --> 00:17:14.180 across. So I'd love your professional advice. 00:17:14.819 --> 00:17:18.779 What would you say is one of the easiest? Go 00:17:18.779 --> 00:17:21.579 to party recipes what what should folks think 00:17:21.579 --> 00:17:23.400 about making if they they want something simple, 00:17:23.440 --> 00:17:25.660 but they want a while their friends Well, I think 00:17:25.660 --> 00:17:27.359 a couple things if you're throwing a party and 00:17:27.359 --> 00:17:29.420 you're hosting it The first thing is you want 00:17:29.420 --> 00:17:32.700 to buy yourself as much time as possible for 00:17:32.700 --> 00:17:35.970 two reasons I don't know about anybody else here. 00:17:35.970 --> 00:17:37.970 Don't prepare 15 minutes before people show up. 00:17:38.130 --> 00:17:40.069 That's what you're saying? We all do that, right? 00:17:40.289 --> 00:17:43.710 So for me, and this is true, and I love saying 00:17:43.710 --> 00:17:45.690 what I'm about to say, sometimes I can say this 00:17:45.690 --> 00:17:47.990 is true, we throw parties for a living. So I 00:17:47.990 --> 00:17:50.609 love to throw parties. Sure. And every single 00:17:50.609 --> 00:17:55.019 party I've ever thrown in my life. An hour, half 00:17:55.019 --> 00:17:56.299 hour before the party, you're like, is anybody 00:17:56.299 --> 00:17:58.039 gonna show up? Do I have enough food? You get 00:17:58.039 --> 00:18:00.059 that panicky feeling. Then at the party, you've 00:18:00.059 --> 00:18:01.319 got to worry about where the food is, what's 00:18:01.319 --> 00:18:03.420 going on. And you want to hang out and have some 00:18:03.420 --> 00:18:05.880 drinks and carry on. So one, what can you make 00:18:05.880 --> 00:18:09.920 in advance the day before? So I would throw two 00:18:09.920 --> 00:18:12.440 things out there. My favorite background in cooking 00:18:12.440 --> 00:18:15.680 is Cajun Creole. I know I like French cooking 00:18:15.680 --> 00:18:18.279 too, but French cooking takes some time. So I 00:18:18.279 --> 00:18:20.380 would do something like make a jambalaya the 00:18:20.380 --> 00:18:23.140 day before, or like a crawfish Monica, or like 00:18:23.279 --> 00:18:27.640 seafood pasta or a sausage pasta and Make every 00:18:27.640 --> 00:18:29.359 layer something special. Like, you can make baked 00:18:29.359 --> 00:18:31.700 ziti special if you cook it with sausage. Mix 00:18:31.700 --> 00:18:34.500 the ricotta into the sauce. Oh, yeah. And I've 00:18:34.500 --> 00:18:36.200 got one thing that you can heat before the party. 00:18:36.279 --> 00:18:38.279 It's going to be ready to go. On top of that, 00:18:38.279 --> 00:18:40.859 I would make a batched cocktail. So if it was 00:18:40.859 --> 00:18:44.059 jambalaya, I'd make like a hurricane that I could 00:18:44.059 --> 00:18:46.319 keep in a bunch of containers and shake it. Or 00:18:46.319 --> 00:18:48.740 if it's a summer party, I might the day before 00:18:48.740 --> 00:18:52.039 marinate a bunch of chicken, have some sausages, 00:18:52.200 --> 00:18:55.099 hot dogs, take rolls, but grill the rolls so 00:18:55.099 --> 00:18:56.779 you get the crisp on the bottom. bottom of them, 00:18:57.059 --> 00:18:59.099 and then make margaritas the day before, like 00:18:59.099 --> 00:19:00.880 a watermelon margarita. Check it on our website. 00:19:00.960 --> 00:19:02.539 It's a really good one. So you've got it ready 00:19:02.539 --> 00:19:04.619 the day before. So grilling at a party is cool, 00:19:04.660 --> 00:19:05.940 because people come and talk to you about that. 00:19:05.940 --> 00:19:07.839 Sure. Those would be the two basic things. And 00:19:07.839 --> 00:19:11.119 you can prepare yourself the day before a cocktail, 00:19:11.299 --> 00:19:14.259 because I love making good cocktails. And we 00:19:14.259 --> 00:19:16.880 threw this episode in season three, which was 00:19:16.880 --> 00:19:19.039 so much fun, called Up in Smoke. And it was like 00:19:19.039 --> 00:19:21.440 a bunch of dudes unplugging, and we're just making 00:19:21.440 --> 00:19:23.380 a killer steak dinner. And the drink he made 00:19:23.380 --> 00:19:26.490 was a bacon fat washed bourbon manhattan that 00:19:26.490 --> 00:19:28.569 was really good so we're shooting the we're shooting 00:19:28.569 --> 00:19:30.410 the episode and afterwards my favorite part of 00:19:30.410 --> 00:19:33.009 the show sometimes and alex knows this as i love 00:19:33.009 --> 00:19:36.069 parting as a just a crew afterwards for hours 00:19:36.069 --> 00:19:38.700 that's my favorite part And the whole time of 00:19:38.700 --> 00:19:40.380 five minutes, someone's like, yo, dude, can you 00:19:40.380 --> 00:19:42.480 make me none of those drinks? And I'm like, ugh, 00:19:42.859 --> 00:19:45.099 why didn't I batch this, you know? So a batch 00:19:45.099 --> 00:19:48.339 cocktail, big starch or proteins prepared the 00:19:48.339 --> 00:19:50.440 day before, that's the first advice I would give. 00:19:50.740 --> 00:19:53.220 That's awesome, man. That's incredible advice. 00:19:55.299 --> 00:19:56.920 I think I'm going to ask this question to Alex. 00:19:58.579 --> 00:20:00.420 What's the best advice you give to be a guest 00:20:00.420 --> 00:20:02.160 to one of these parties? What should you bring 00:20:02.160 --> 00:20:03.519 when it's always like, ah, I feel like I got 00:20:03.519 --> 00:20:07.000 to bring something, you know? Yeah. So so to 00:20:07.000 --> 00:20:09.180 one of our parties or a regular party you're 00:20:09.180 --> 00:20:11.019 talking about just a regular party in general 00:20:11.019 --> 00:20:14.740 I guess yeah I mean I hate I hate This feeling 00:20:14.740 --> 00:20:16.599 that that I'm about to describe is that you show 00:20:16.599 --> 00:20:17.839 up somewhere and you don't know what to bring. 00:20:17.839 --> 00:20:21.240 Yeah bottle of wine or I And then sometimes when 00:20:21.240 --> 00:20:22.980 you go to parties I'll be like just bring an 00:20:22.980 --> 00:20:24.960 appetizer and you're like what appetizer? What 00:20:24.960 --> 00:20:26.539 would be like how many people are gonna be there? 00:20:26.680 --> 00:20:29.500 So I think you know Matt mentioned something 00:20:29.500 --> 00:20:32.410 simple if you can make a dip People like dips. 00:20:33.150 --> 00:20:35.569 People like charcuterie boards are popular now. 00:20:35.829 --> 00:20:40.589 But for me, I just like, with our parties, if 00:20:40.589 --> 00:20:42.289 you want to be a guest at our party, it's a little 00:20:42.289 --> 00:20:44.329 different. You just come and be ready to eat 00:20:44.329 --> 00:20:46.470 and drink and not look at the camera. Fair enough. 00:20:46.490 --> 00:20:48.170 That's my only request that you do not look at 00:20:48.170 --> 00:20:49.490 the camera, because everybody looks at the camera 00:20:49.490 --> 00:20:51.230 no matter what. They look at the drone. They 00:20:51.230 --> 00:20:54.200 look at the camera. Come hang out. Uh, you don't 00:20:54.200 --> 00:20:56.220 get to talk a lot you get to talk a little bit 00:20:56.220 --> 00:20:59.240 We break we cut matt talks, you know the camera 00:20:59.240 --> 00:21:01.460 and all the stuff party quietly It's so funny 00:21:01.460 --> 00:21:03.160 because people don't know how to party quietly. 00:21:03.160 --> 00:21:06.059 Yeah, but by the end of the party We hope everybody 00:21:06.059 --> 00:21:08.660 has an awesome time at our at our events I sort 00:21:08.660 --> 00:21:10.480 of picture those movies where you see the you 00:21:10.480 --> 00:21:12.119 know, the behind the scenes where everybody's 00:21:12.119 --> 00:21:13.539 dancing and everything But then they you know, 00:21:13.539 --> 00:21:15.180 you show the actual footage where there's no 00:21:15.180 --> 00:21:17.839 audio and it's just people in a room. Just yeah 00:21:18.519 --> 00:21:21.579 That's kind of cool. We did an episode. I mentioned 00:21:21.579 --> 00:21:24.759 the recording studio. And at the very end, the 00:21:24.759 --> 00:21:27.599 scene was Matt was smashing this guitar. And 00:21:27.599 --> 00:21:29.359 the band was playing. So we had to have the band 00:21:29.359 --> 00:21:31.000 in the background pretend to play and everybody 00:21:31.000 --> 00:21:33.660 dancing to the pretend music. And the musicians 00:21:33.660 --> 00:21:37.539 are trying their best to look real. And then 00:21:37.539 --> 00:21:39.299 Matt was smashing guitar. And as he smashed it, 00:21:39.299 --> 00:21:41.180 they all had to react and be pissed off at him. 00:21:41.539 --> 00:21:43.519 So that was the most fun to watch from behind 00:21:43.519 --> 00:21:46.440 the scenes. They did such a good job. I mean, 00:21:46.440 --> 00:21:48.259 these people are not actors. They're just normal 00:21:48.259 --> 00:21:50.380 people that are our friends. So it was so fun 00:21:50.380 --> 00:21:51.900 to watch them. They did such a great job with 00:21:51.900 --> 00:21:54.940 it. They made it look realistic. And part of 00:21:54.940 --> 00:21:56.539 us always want to entertain, too. We want to 00:21:56.539 --> 00:21:58.779 throw a real party. So I don't know about Matt, 00:21:58.779 --> 00:22:01.380 but I'm always concerned at all these parties 00:22:01.380 --> 00:22:03.539 that everyone, on top of the production side 00:22:03.539 --> 00:22:05.099 that you have to worry about, I'm worried that 00:22:05.099 --> 00:22:07.539 everybody's having a good time constantly. I 00:22:07.539 --> 00:22:09.539 also worry about that all the time. And it's 00:22:09.539 --> 00:22:11.559 fun. Alex was talking about you're directing 00:22:11.559 --> 00:22:15.240 in some cases. 80 to 100 people all at one time 00:22:15.240 --> 00:22:17.319 now who have alcohol in their system Yeah, we're 00:22:17.319 --> 00:22:18.759 a little bit amped up and he does a great job 00:22:18.759 --> 00:22:20.940 doing that But I think about we're always concerned 00:22:20.940 --> 00:22:22.940 about really are they having a good time first 00:22:22.940 --> 00:22:24.460 because if they do then to look out on camera 00:22:24.460 --> 00:22:26.859 Well every single party we're worried about that 00:22:26.859 --> 00:22:28.380 every single party We're like, how do we calm 00:22:28.380 --> 00:22:30.099 these people down so we can shoot this particular 00:22:30.099 --> 00:22:33.980 scene there? So it comes across I mean the behind 00:22:33.980 --> 00:22:37.339 -the -scenes thing at our thing is not like people 00:22:37.339 --> 00:22:39.400 bored standing around. It's us being like, hey, 00:22:39.599 --> 00:22:41.359 shut up. We need to shoot this thing right here. 00:22:41.400 --> 00:22:42.819 It's usually our wives that are the ones that 00:22:42.819 --> 00:22:43.859 are being allowed. And we're like, you've been 00:22:43.859 --> 00:22:47.440 on 30 shoots. What are you doing? We were like, 00:22:47.539 --> 00:22:50.000 oh, sorry. Yeah. The prom episode we did this 00:22:50.000 --> 00:22:52.680 morning after, which was a raging adult. Not 00:22:52.680 --> 00:22:54.920 adult. It was like this rooftop party that was 00:22:54.920 --> 00:22:56.920 just an absolute banger. And I remember at one 00:22:56.920 --> 00:22:59.859 point. Brooming through the place and I have 00:22:59.859 --> 00:23:01.940 to be like, excuse me Like people are like still 00:23:01.940 --> 00:23:04.519 drinking and partying and like you can't go home, 00:23:04.519 --> 00:23:07.359 you know But you can't stay here get out of here 00:23:07.359 --> 00:23:10.420 So in the best of ways, so but every time we 00:23:10.420 --> 00:23:12.259 were worried about that time and they do they 00:23:12.259 --> 00:23:15.420 always have wild So you're in your third season. 00:23:16.220 --> 00:23:18.190 How many episodes are in a season? We have 10 00:23:18.190 --> 00:23:20.769 episodes, so they're roughly 30 minute episodes. 00:23:21.029 --> 00:23:22.869 So then the other thing I'm thinking about is 00:23:22.869 --> 00:23:25.230 obviously you're throwing a party for every episode. 00:23:25.769 --> 00:23:29.170 How do you schedule shooting? How far apart between 00:23:29.170 --> 00:23:32.789 each one do you do these? Well, Alex can speak 00:23:32.789 --> 00:23:35.990 to that from a better standpoint, but the national 00:23:35.990 --> 00:23:38.809 TV show is a half hour show. Meanwhile, we have 00:23:38.809 --> 00:23:41.809 over 300 four minute segments that are in places 00:23:41.809 --> 00:23:44.819 that are on YouTube, right? I'd love to hear 00:23:44.819 --> 00:23:46.420 Alex's answer to this. How do we schedule? Because 00:23:46.420 --> 00:23:48.680 we have to schedule a weekend with the Buffalo 00:23:48.680 --> 00:23:50.079 Bills, get their permission, do all this stuff 00:23:50.079 --> 00:23:51.960 at one point. And then during that week, shoot 00:23:51.960 --> 00:23:53.420 two other episodes, run a soda, and then the 00:23:53.420 --> 00:23:55.339 next week throw them a party. So how do we schedule 00:23:55.339 --> 00:23:58.900 that? Because I just show up. I think the challenge 00:23:58.900 --> 00:24:01.299 in season one was getting a format, and then 00:24:01.299 --> 00:24:03.960 as you just kind of repeat the format. So even 00:24:03.960 --> 00:24:05.880 though you want to make it fresh, we'll make 00:24:05.880 --> 00:24:07.660 it fresh in other ways and the jokes and things, 00:24:07.720 --> 00:24:10.880 but we have to have a structure. So when everybody 00:24:10.880 --> 00:24:12.799 comes now, all of our crew, they know that we're 00:24:12.799 --> 00:24:14.160 shooting scene one, scene two, and they know 00:24:14.160 --> 00:24:16.680 what they are. That helps us immensely. So whether 00:24:16.680 --> 00:24:18.640 we're in the tailgate lot at the Buffalo Bill 00:24:18.640 --> 00:24:21.740 Stadium or we're at a rooftop or it's pouring 00:24:21.740 --> 00:24:24.339 rain or we filmed on a river, like floating down 00:24:24.339 --> 00:24:26.500 a river, which was challenging. So regardless 00:24:26.500 --> 00:24:28.339 of where we were, they know the scenes they have 00:24:28.339 --> 00:24:29.880 to film and they know the B -roll they have to 00:24:29.880 --> 00:24:33.019 get. So that helps us from a crew perspective, 00:24:33.740 --> 00:24:36.579 scheduling it like the prep work of the parties, 00:24:36.700 --> 00:24:40.339 the planning. The prom was such a big overhaul. 00:24:40.859 --> 00:24:43.940 So we had to rely on our crew to get, at the 00:24:43.940 --> 00:24:45.579 end of the day, the disco ball wouldn't work. 00:24:46.940 --> 00:24:48.779 I tell the crew all the time, they're like, I 00:24:48.779 --> 00:24:50.359 mean, they know. They work on movies and things. 00:24:51.799 --> 00:24:53.720 While you're trying to plan the guest list and 00:24:53.720 --> 00:24:55.059 make sure people show up, we're always worried, 00:24:55.200 --> 00:24:56.819 are we going to have 80 people to fill this big 00:24:56.819 --> 00:24:59.960 room that we got? Yeah. I'm out getting pizza 00:24:59.960 --> 00:25:03.240 for the crew, or I'm out buying a random thing 00:25:03.240 --> 00:25:05.500 at Michael's because we needed this stupid prop. 00:25:05.759 --> 00:25:08.500 And so there's so many layers of it. I think 00:25:08.500 --> 00:25:11.039 it's just a structured thing. And we pick the 00:25:11.039 --> 00:25:13.079 ones that are the best. And then really, the 00:25:13.079 --> 00:25:15.839 heavy lift is, do we have the menu ready? Are 00:25:15.839 --> 00:25:17.500 the people going to come? Did the invites go 00:25:17.500 --> 00:25:18.839 out? Did they even understand what we're inviting? 00:25:18.980 --> 00:25:22.259 Do we have the time? And getting the people there 00:25:22.259 --> 00:25:24.279 is always the biggest challenge because people 00:25:24.279 --> 00:25:26.519 have a lot of stuff on their plates. Sure. Sure. 00:25:26.660 --> 00:25:28.680 Yeah. I mean, that's got to be a unique part 00:25:28.680 --> 00:25:30.859 too, right? You've got to probably can't do things 00:25:30.859 --> 00:25:32.859 during business hours on a Tuesday or something 00:25:32.859 --> 00:25:34.660 because you need the crowd. Right. So we're picking 00:25:34.660 --> 00:25:37.759 at weekends. We have been able to pick like Wednesday 00:25:37.759 --> 00:25:40.920 nights. It's hard to get people, but it's the 00:25:40.920 --> 00:25:43.000 smaller ones. So like the recording studio, we 00:25:43.000 --> 00:25:45.599 needed like 30 people. So we did it on a weekday 00:25:45.599 --> 00:25:48.980 night. The weekends are so packed for everyone. 00:25:49.539 --> 00:25:51.339 And then we got to look at what's happening around 00:25:51.339 --> 00:25:53.039 the area because we can't be planning something 00:25:53.039 --> 00:25:55.240 where we need 100 people and there's tastes of 00:25:55.240 --> 00:25:56.920 Syracuse or something that's going on. Guys, 00:25:57.059 --> 00:25:58.660 have you ever thought about taking this format 00:25:58.660 --> 00:26:00.720 and instead of just shooting the show, doing 00:26:00.720 --> 00:26:03.579 a live like ticketed event for the public sort 00:26:03.579 --> 00:26:06.680 of thing? Yeah, so we have. We've had long discussions 00:26:06.680 --> 00:26:10.339 about not making an events company, but. throwing 00:26:10.339 --> 00:26:12.839 specific parties. Sure. And we've done a couple. 00:26:13.519 --> 00:26:15.740 So Matt mentioned the tattoos. The fundraiser 00:26:15.740 --> 00:26:18.240 we threw at season one was at Heritage Hill. 00:26:18.460 --> 00:26:20.380 So it ticketed $100, all you can eat and drink, 00:26:20.720 --> 00:26:23.359 and free tattoos. Wow. And the tattoos were like. 00:26:23.359 --> 00:26:25.160 And sophisticated. Wow. Yeah, sophisticated. 00:26:25.319 --> 00:26:27.059 So we had like, and obviously it's a beautiful 00:26:27.059 --> 00:26:30.019 venue, so it sells itself. But the tattoos were 00:26:30.019 --> 00:26:32.619 the thing that like. You know, everybody, you've 00:26:32.619 --> 00:26:34.380 been to a lot of fundraisers, parties, things 00:26:34.380 --> 00:26:35.920 like that. Heritage Hills throws parties every 00:26:35.920 --> 00:26:40.039 week. What makes us different? The excitement 00:26:40.039 --> 00:26:42.099 around the tattoos was wild. Like, we thought 00:26:42.099 --> 00:26:43.359 we were going to give away 10. I mean, we gave 00:26:43.359 --> 00:26:46.000 away 30, 40 tattoos. And the line, the sheet, 00:26:46.059 --> 00:26:47.599 we could have probably gave away 100 of them. 00:26:47.680 --> 00:26:50.339 Wow. And so there's a section. And every great 00:26:50.339 --> 00:26:52.539 party, you have different things. There's different 00:26:52.539 --> 00:26:54.759 levels of party. There's the tattoo part. The 00:26:54.759 --> 00:26:56.440 area where the tattoos, there's a party around 00:26:56.440 --> 00:26:58.500 there. There's the band. There's the sunset. 00:26:58.579 --> 00:27:00.500 There's the cornhole. Whatever. There's like 00:27:00.500 --> 00:27:02.349 different. layers of things that are happening 00:27:02.349 --> 00:27:04.769 so there's different groups and so what we try 00:27:04.769 --> 00:27:07.730 to do in a lot of those is do that and so we 00:27:07.730 --> 00:27:13.180 threw a party at a sponsor, Bear Creek, in Burton. 00:27:13.200 --> 00:27:15.599 And we had a lamb -focused menu. And we brought 00:27:15.599 --> 00:27:18.960 live sheep there. So it was a little rough. Not 00:27:18.960 --> 00:27:20.559 only did you get to hold the sheep, and it was 00:27:20.559 --> 00:27:24.140 nice and cuddly, but you got a different sheep. 00:27:24.200 --> 00:27:28.220 You got to eat it. And we sold wool gloves. And 00:27:28.220 --> 00:27:30.980 it was pouring rain out. It was May 31. I don't 00:27:30.980 --> 00:27:33.460 remember it last year. The coldest day out of 00:27:33.460 --> 00:27:35.140 nowhere. It was freezing cold and pouring rain. 00:27:35.140 --> 00:27:38.220 And we still had 150 people there. Wow. great 00:27:38.220 --> 00:27:41.079 band. And I think as we do those, like we've 00:27:41.079 --> 00:27:43.500 done those, we're going to do more of those. 00:27:44.079 --> 00:27:46.000 We partnered, like we have, we're good friends 00:27:46.000 --> 00:27:49.099 with Myers Creek and Dinosaur Barbecue working 00:27:49.099 --> 00:27:50.859 on something with them right now. So we're going 00:27:50.859 --> 00:27:53.740 to do more of those, but it's funny because like, 00:27:54.440 --> 00:27:56.400 You know, with a show, we've got to film this. 00:27:56.859 --> 00:27:59.259 Like, time is our most valuable resource. It's 00:27:59.259 --> 00:28:01.940 the one we spend most freely. But the thing is, 00:28:02.059 --> 00:28:05.779 Alex touched on was like the tattoos. Alex has 00:28:05.779 --> 00:28:07.859 this innate ability, not just from the show, 00:28:08.240 --> 00:28:11.059 but for throwing parties with some stuff that's 00:28:11.059 --> 00:28:14.480 there that people... don't expect, whether it's 00:28:14.480 --> 00:28:18.640 like an ice luge, the tattoos, bands, or there's 00:28:18.640 --> 00:28:20.920 other things that you're like, are people going 00:28:20.920 --> 00:28:23.380 to like this? And they love it. So one of the 00:28:23.380 --> 00:28:24.559 things we're going to do more of those things, 00:28:24.680 --> 00:28:27.599 yes, Matt, and incorporate that part of our personality 00:28:27.599 --> 00:28:29.700 into it. Like we're doing something with our 00:28:29.700 --> 00:28:32.440 friend Kelly owns a bookstore called The Actually, 00:28:32.480 --> 00:28:34.720 which is like a romance novel. And she does like 00:28:34.720 --> 00:28:36.200 a monthly cool book club. And we're doing something 00:28:36.200 --> 00:28:38.160 with them in our studio so we can do smaller 00:28:38.160 --> 00:28:40.299 scale ones. But part of our business plans is 00:28:40.299 --> 00:28:43.579 like we say monthly. to say it, that we're going 00:28:43.579 --> 00:28:45.420 to do one of those once a month. But we're going 00:28:45.420 --> 00:28:47.380 to do them right. So the answer to your question 00:28:47.380 --> 00:28:50.480 is yes. We just got to figure out, we're going 00:28:50.480 --> 00:28:51.779 to do a bunch of them, and they're not going 00:28:51.779 --> 00:28:53.720 to fail. But behind the scenes, we're going to 00:28:53.720 --> 00:28:55.940 have to make a lot of mistakes and errors. So 00:28:55.940 --> 00:28:58.720 the answer is yes. I just don't know the frequency. 00:28:58.940 --> 00:29:01.680 Yeah, and we're not a catering company. People 00:29:01.680 --> 00:29:04.140 ask us to cook like that. And we have partners 00:29:04.140 --> 00:29:07.619 we use. We don't want to be a catering company. 00:29:07.819 --> 00:29:09.839 We would love if someone comes to us and says, 00:29:09.880 --> 00:29:11.440 hey, we have this event, and we need it to be 00:29:11.440 --> 00:29:14.819 different. That's right up our alley. But the 00:29:14.819 --> 00:29:17.420 traditional event stuff, we'll recommend food. 00:29:17.539 --> 00:29:20.019 The menu, we'll do custom menus. We'll make custom 00:29:20.019 --> 00:29:22.740 cocktails. But we're not catering it. That's 00:29:22.740 --> 00:29:25.460 not our specialty. So Matt can cook for 10, 20 00:29:25.460 --> 00:29:27.519 people. But again, if Matt's cooking for 10 people, 00:29:27.920 --> 00:29:30.059 he's not in the party. And he needs to be in 00:29:30.059 --> 00:29:31.779 the party for this to be successful. I completely 00:29:31.779 --> 00:29:34.869 agree. Yeah, no, it's just interesting as we're 00:29:34.869 --> 00:29:37.109 talking about your community and your following 00:29:37.109 --> 00:29:38.769 and exactly what you're doing. I'm just thinking 00:29:38.769 --> 00:29:40.869 as a fan of this, the ultimate thing I want to 00:29:40.869 --> 00:29:44.029 do is party with these guys. We get that a lot 00:29:44.029 --> 00:29:49.269 in a non like, hey, we're so cool way. But what 00:29:49.269 --> 00:29:52.970 we want to create, regardless of us, our friend 00:29:52.970 --> 00:29:55.289 crew as a whole, is people want to come hang 00:29:55.289 --> 00:29:58.000 out with us. Because they feel like they can 00:29:58.000 --> 00:29:59.640 be authentic around the group that we're with 00:29:59.640 --> 00:30:02.259 and they can they can be themselves So like it's 00:30:02.259 --> 00:30:04.099 important to us that that is the thing that people 00:30:04.099 --> 00:30:06.299 think when they see our socials When they you 00:30:06.299 --> 00:30:07.940 know, we had a long time ago early on in this 00:30:07.940 --> 00:30:11.380 we had the Syracuse The symphoria come to us 00:30:11.380 --> 00:30:13.400 and they said hey, we don't know what but we 00:30:13.400 --> 00:30:15.980 want to do something with you Yeah, and so we 00:30:15.980 --> 00:30:17.460 outside the box were like listen, we're gonna 00:30:17.460 --> 00:30:19.319 throw a rock concert because you need a younger 00:30:19.319 --> 00:30:21.980 audience We're gonna throw a rock out. So we're 00:30:21.980 --> 00:30:23.240 gonna make posters We're gonna make you feel 00:30:23.240 --> 00:30:25.359 like rock stars and we're gonna throw it in that 00:30:25.359 --> 00:30:28.200 fashion and they loved it And I think that's 00:30:28.200 --> 00:30:29.740 the kind of parties we want to throw is like 00:30:29.740 --> 00:30:32.079 a different way to look at every everyone I love 00:30:32.079 --> 00:30:34.140 this the spin the Alex put on that too was we 00:30:34.140 --> 00:30:39.240 had they had a quartet and we did it in the McCarthy 00:30:39.240 --> 00:30:41.660 mercantile and we had like this we gave them 00:30:41.660 --> 00:30:44.069 some song ideas. It was like they would do like 00:30:44.069 --> 00:30:45.829 Welcome to the Jungle or like Adele or all these 00:30:45.829 --> 00:30:48.430 like cool pop rock songs and we were just hanging 00:30:48.430 --> 00:30:50.670 out drinking and we made like flower crowns like 00:30:50.670 --> 00:30:53.849 it was Coachella. And Alex has talked about the 00:30:53.849 --> 00:30:55.609 people and you mentioning, how do you come and 00:30:55.609 --> 00:30:57.650 party with? Shoot us an email. There are many 00:30:57.650 --> 00:31:00.029 people that have been. I mentioned Vinnie earlier. 00:31:00.029 --> 00:31:02.190 We met him from him watching the show, reaching 00:31:02.190 --> 00:31:03.309 out to us. There are other people that are like, 00:31:03.329 --> 00:31:05.650 oh, I know someone who loves the show. OK, we're 00:31:05.650 --> 00:31:07.609 throwing a clam bake at Myers Creek. This is 00:31:07.609 --> 00:31:09.829 that last. That party was big. And we and we 00:31:09.829 --> 00:31:11.849 catered to ourselves because we had our bar tab 00:31:11.849 --> 00:31:14.029 was enormous, enormous. And there are people 00:31:14.029 --> 00:31:15.589 that are like, and when you say that, I'm like, 00:31:15.650 --> 00:31:16.950 I want to come and party and be on your show. 00:31:16.970 --> 00:31:18.650 We're like, OK, cool. Here's the day. And they 00:31:18.650 --> 00:31:19.869 say yes. You're like, they're not going to show 00:31:19.869 --> 00:31:21.450 up. And all of a sudden you're like, yeah, OK, 00:31:21.549 --> 00:31:23.549 let's do. After all the fun stuff, we actually 00:31:23.549 --> 00:31:25.789 have a budget, which is crazy, that we blow through 00:31:25.789 --> 00:31:28.269 every time we throw a party. But if you're one 00:31:28.269 --> 00:31:30.210 of our sponsors, we're getting better. Yeah, 00:31:30.650 --> 00:31:32.809 we throw these parties because we want everybody 00:31:32.809 --> 00:31:35.569 to have the most fun. So if we talk about it, 00:31:35.670 --> 00:31:37.390 we're having a launch party for our season 3 00:31:37.390 --> 00:31:39.329 coming up. And one of the things we keep debating 00:31:39.329 --> 00:31:42.230 is $1 ,000 one way or another, if it's going 00:31:42.230 --> 00:31:44.589 to change the party and make everybody have the 00:31:44.589 --> 00:31:47.309 most fun, it's worth it. So that night at the 00:31:47.309 --> 00:31:49.480 Clambake, Not only were we making a show, but 00:31:49.480 --> 00:31:51.319 I was behind the bar checking the tab every five 00:31:51.319 --> 00:31:54.099 minutes. We already blew through our first limit. 00:31:54.599 --> 00:31:59.140 We gave them an area to stop in. Wow. It's fun. 00:31:59.259 --> 00:32:02.160 That's wild. On that, I'll just ask you a couple 00:32:02.160 --> 00:32:03.579 more things, fellas, and I'll let you because 00:32:03.579 --> 00:32:05.940 I know you got so many things going on. I really 00:32:05.940 --> 00:32:07.819 appreciate your time, by the way. This is so 00:32:07.819 --> 00:32:11.420 cool to have you guys here. This is just so much 00:32:11.420 --> 00:32:13.279 fun. I'd talk to you for days if you let me. 00:32:14.460 --> 00:32:16.140 If you wouldn't mind, let's talk a little bit 00:32:16.140 --> 00:32:18.900 about sponsors for just a moment. So you've got 00:32:18.900 --> 00:32:21.119 a show on PBS. Obviously you do some social media 00:32:21.119 --> 00:32:24.579 stuff. You have a background in marketing and 00:32:24.579 --> 00:32:27.880 all these things. What do you offer your sponsors? 00:32:28.460 --> 00:32:31.299 And typically, how do you choose who you even 00:32:31.299 --> 00:32:35.480 work with? Yeah, so obviously the PBS, the media 00:32:35.480 --> 00:32:38.319 on PBS is a big, you know, with our show being 00:32:38.319 --> 00:32:42.440 in 50 plus markets around the country, one of 00:32:42.440 --> 00:32:44.380 the things is a kind of a national spot that 00:32:44.380 --> 00:32:47.539 sits with us inside of our show. So outside of 00:32:47.539 --> 00:32:49.700 the normal TV spend, you can buy something locally. 00:32:50.440 --> 00:32:53.500 We mentioned CNY Central News Show. We do segments 00:32:53.500 --> 00:32:56.359 on there. PBS is tough because we can't do product 00:32:56.359 --> 00:32:59.170 placement. Gotcha. And you see a lot of shows 00:32:59.170 --> 00:33:00.849 that don't, Food Network and stuff, there's not 00:33:00.849 --> 00:33:02.869 a lot of product placement on it. See, I assumed 00:33:02.869 --> 00:33:05.849 that would have been the primary thing. We wish. 00:33:06.230 --> 00:33:10.009 Yeah, but if we're going to a brand, a food or 00:33:10.009 --> 00:33:11.750 beverage brand, they're going to want to see 00:33:11.750 --> 00:33:13.609 their product on our show. Right. We're like, 00:33:13.650 --> 00:33:16.549 well, we can offer it in the party, but we can't 00:33:16.549 --> 00:33:19.789 say we're using your product. So that's incredibly 00:33:19.789 --> 00:33:22.829 hard. But on the Sinclair CNY Central side, which 00:33:22.829 --> 00:33:25.839 is our Sunday morning show, we can do that. Gotcha. 00:33:26.200 --> 00:33:28.400 So we'll sell opportunities on there. We're doing 00:33:28.400 --> 00:33:30.980 one this afternoon with a local charity where 00:33:30.980 --> 00:33:33.099 Matt's feeding a dog, which will be a lot of 00:33:33.099 --> 00:33:36.119 fun. And so we're able to do that on there. Outside 00:33:36.119 --> 00:33:38.200 of that, because of our agency backgrounds, we 00:33:38.200 --> 00:33:39.579 get ourselves in trouble this way a little bit 00:33:39.579 --> 00:33:43.079 too. We have so much fun with brands come in 00:33:43.079 --> 00:33:44.559 and say, this is our challenge and that we can 00:33:44.559 --> 00:33:48.519 solve it. in the effort of time, we've always 00:33:48.519 --> 00:33:50.180 liked to have some sort of standard proposal, 00:33:50.240 --> 00:33:53.920 but we always make them custom. So whether it's 00:33:53.920 --> 00:33:56.079 working with whoever, we find their need and 00:33:56.079 --> 00:33:59.240 we make it so we can throw a party. We can create 00:33:59.240 --> 00:34:01.380 product videos. We can create social media videos 00:34:01.380 --> 00:34:03.180 for you. We can just throw it out of the box 00:34:03.180 --> 00:34:06.539 idea just in content in general. But what a lot 00:34:06.539 --> 00:34:09.329 of brands don't have, A lot of these bigger companies 00:34:09.329 --> 00:34:11.489 that own a bunch of hot sauces or whatever, they 00:34:11.489 --> 00:34:13.449 own so many products and they can't manage the 00:34:13.449 --> 00:34:15.510 social. And the big thing is they don't have 00:34:15.510 --> 00:34:17.989 a personality. So at the very, very least, what 00:34:17.989 --> 00:34:20.510 we try to offer is we have a personality that 00:34:20.510 --> 00:34:22.429 will engage your fans. We have the production 00:34:22.429 --> 00:34:25.070 quality, and we can make stuff very quickly because 00:34:25.070 --> 00:34:28.690 it's just us doing it. So we customize a lot 00:34:28.690 --> 00:34:31.760 of that stuff. Some people look at it like, I 00:34:31.760 --> 00:34:33.980 don't necessarily want the traditional media 00:34:33.980 --> 00:34:36.659 route. And what we say is that we're not traditional 00:34:36.659 --> 00:34:38.840 in any sense of the word. We have that option, 00:34:39.059 --> 00:34:42.860 but. Yeah, we customize everything. And Alex 00:34:42.860 --> 00:34:46.739 mentioned about being collaborative. So we, like 00:34:46.739 --> 00:34:49.420 any media company, like you too, you need to 00:34:49.420 --> 00:34:50.699 generate revenue. And this is how you generate 00:34:50.699 --> 00:34:53.929 revenue. So far we've been really good at standing 00:34:53.929 --> 00:34:55.730 by our guns and working with brands that with 00:34:55.730 --> 00:34:58.469 products and things that we use Kraus is one 00:34:58.469 --> 00:35:01.710 of our sponsors I would not be alive nor would 00:35:01.710 --> 00:35:04.250 Alex if he had if we hadn't been in Kraus hospital, 00:35:04.250 --> 00:35:07.670 right? So that's cool the Redo Were you we're 00:35:07.670 --> 00:35:09.489 doing some other work? I BW Unica. There's lights 00:35:09.489 --> 00:35:11.590 out of my house. It's because of nutrition So 00:35:11.590 --> 00:35:14.050 that part takes care of itself, but Alex mentioned 00:35:14.050 --> 00:35:16.449 the creative side of it And that's where we actually 00:35:16.449 --> 00:35:18.369 have the most fun and we stretch ourselves too 00:35:18.369 --> 00:35:22.079 thin But at our expense, not to sponsor. So we 00:35:22.079 --> 00:35:26.059 work with one of our big partners has been Tito's 00:35:26.059 --> 00:35:28.380 Vodka, the national brand. And we help them come 00:35:28.380 --> 00:35:30.480 up with a variety for cocktails and for National 00:35:30.480 --> 00:35:32.599 Record Store Day. If they have a new challenge, 00:35:32.699 --> 00:35:35.039 like Alex said, we'll do that. We have one brand 00:35:35.039 --> 00:35:39.239 that their deal was. Sam Adams, it was during 00:35:39.239 --> 00:35:40.940 COVID and they're like, hey, you know, we love 00:35:40.940 --> 00:35:42.300 what you guys are doing. And we made like an 00:35:42.300 --> 00:35:45.159 interview with their head brewmaster about Sam's 00:35:45.159 --> 00:35:47.099 summer, because they needed content to keep people 00:35:47.099 --> 00:35:49.219 engaged. And we're like, what other problems 00:35:49.219 --> 00:35:50.659 do you have? And we're hoping they're like, we 00:35:50.659 --> 00:35:52.239 need a TV commercial. And they're like, well, 00:35:52.579 --> 00:35:54.679 our regional sales teams, which are really awesome, 00:35:54.900 --> 00:35:56.980 we're having a hard time like keeping them engaged 00:35:56.980 --> 00:35:59.980 because we're separated. So we, Alex and I came 00:35:59.980 --> 00:36:02.219 up with an idea to throw, we basically mailed 00:36:02.219 --> 00:36:05.380 all of them different ingredients and over Zoom 00:36:05.380 --> 00:36:08.000 would throw these banging parties. And they were 00:36:08.000 --> 00:36:09.360 like, we'll do this for two hours. And we'll 00:36:09.360 --> 00:36:11.579 instruct them how to do it and have this question 00:36:11.579 --> 00:36:14.139 and answer game. And every single time, we're 00:36:14.139 --> 00:36:16.179 like, this is two hours. And four hours later, 00:36:16.179 --> 00:36:18.960 we're on the Zoom. And I'm like, how do we turn 00:36:18.960 --> 00:36:20.260 this thing off? We're like, should I just hit 00:36:20.260 --> 00:36:22.820 the power button? What Matt said, though, is 00:36:22.820 --> 00:36:25.760 demos. We have a new studio in Syracuse, which 00:36:25.760 --> 00:36:27.820 we're going to do food demos and parties and 00:36:27.820 --> 00:36:30.260 things like that. So we have a lot of ways to 00:36:30.260 --> 00:36:34.000 kind of stretch in that. And because we come 00:36:34.000 --> 00:36:36.800 at it as we want it truly, we don't want, I mean, 00:36:37.039 --> 00:36:39.480 We do, right? We want sponsorship money. But 00:36:39.480 --> 00:36:42.440 we don't want sponsorship money where there's 00:36:42.440 --> 00:36:45.739 no value to the sponsor. I feel I hate selling 00:36:45.739 --> 00:36:49.980 things, as does Matt. I hate being salesy. So 00:36:49.980 --> 00:36:52.199 I want them to come and say, these guys are offering 00:36:52.199 --> 00:36:54.619 me value, not just like, hey, they came and sold 00:36:54.619 --> 00:36:58.480 me a magazine slot. So it's very important that 00:36:58.480 --> 00:37:01.460 we offer them value. Totally. I love that. And 00:37:01.460 --> 00:37:04.039 I can see that that's a. Definitely something 00:37:04.039 --> 00:37:05.559 that you have to offer. You know, you've got 00:37:05.559 --> 00:37:07.639 the clearly the resume and the demonstration 00:37:07.639 --> 00:37:10.199 that we can do some cool stuff that will get 00:37:10.199 --> 00:37:12.449 that attention and and give you some true value. 00:37:12.869 --> 00:37:15.210 And I'm with you. It's weird when you look around 00:37:15.210 --> 00:37:16.929 and see some of these kind of advertising and 00:37:16.929 --> 00:37:19.329 marketing worlds and the amount of money people 00:37:19.329 --> 00:37:21.750 spend on things that clearly has no returns. 00:37:21.989 --> 00:37:23.130 You know, it's like, why? Because there's always 00:37:23.130 --> 00:37:24.849 been a way you do things. There's always been 00:37:24.849 --> 00:37:27.429 a way all this stuff works. And there's a lot 00:37:27.429 --> 00:37:28.849 of companies. And listen, they're supporting 00:37:28.849 --> 00:37:31.809 awesome things. And it's like things, entertainment, 00:37:31.909 --> 00:37:33.829 whatever it is in the community that we get because 00:37:33.829 --> 00:37:36.250 of that money that may not support the business 00:37:36.250 --> 00:37:38.969 back. But it's awesome. And that's why we have 00:37:38.969 --> 00:37:41.579 cool stuff here. At the end of the day, with 00:37:41.579 --> 00:37:46.960 our kind of brand, ours is unique because we 00:37:46.960 --> 00:37:49.699 have the power to just do it. We literally can 00:37:49.699 --> 00:37:51.360 say, Matt, do you want to talk about this on 00:37:51.360 --> 00:37:54.559 camera? It's edgy. Yeah, of course I do. Whereas 00:37:54.559 --> 00:37:56.300 a lot of companies, you just can't do that, right? 00:37:56.300 --> 00:37:59.920 Yeah. Yeah, the traditional media, there's a 00:37:59.920 --> 00:38:01.780 space for that. There are good billboards that 00:38:01.780 --> 00:38:03.920 add value. Like, I saw this great Budweiser one 00:38:03.920 --> 00:38:05.480 a little while, or Bud Light one, which was great. 00:38:05.840 --> 00:38:07.119 There's other ones. You're like, why did this 00:38:07.119 --> 00:38:09.300 personist waste all this overspill on this? I 00:38:09.300 --> 00:38:10.460 love billboards, though. I'm a big billboard 00:38:10.460 --> 00:38:12.699 guy. I do, too. But make sure you're not wasting 00:38:12.699 --> 00:38:14.340 your money, like you said, Matt. And Alex just 00:38:14.340 --> 00:38:15.579 touched on something like, we have the power 00:38:15.579 --> 00:38:17.619 to do this. One of the things that I love about 00:38:17.619 --> 00:38:21.010 working with Alex that puts so much I don't know, 00:38:21.090 --> 00:38:23.570 it's one of the driving forces of our brand is, 00:38:23.630 --> 00:38:26.150 and I get this from Alex, but this is what he 00:38:26.150 --> 00:38:28.510 does. He sees a challenge and he's like, hell 00:38:28.510 --> 00:38:30.449 yeah, what is a creative way I can solve this? 00:38:30.550 --> 00:38:33.550 And sometimes they should be unsolvable, but 00:38:33.550 --> 00:38:35.849 we haven't met an unsolvable one yet. The weather 00:38:35.849 --> 00:38:38.210 kind of screws with something sometimes. So for 00:38:38.210 --> 00:38:41.050 sponsors, and if anyone's out there looking, 00:38:42.090 --> 00:38:44.829 visit spatchcockfunk .com. But anyways, we... 00:38:44.699 --> 00:38:48.260 love to find creative ideas, and it works. We 00:38:48.260 --> 00:38:50.340 have a lot of challenges. So season four, we're 00:38:50.340 --> 00:38:53.730 in the development of. I want to push it further. 00:38:53.909 --> 00:38:55.530 Like, I don't want, like, oh, you guys threw, 00:38:55.769 --> 00:38:57.409 like, a, you know, we did a Kentucky Derby party, 00:38:57.429 --> 00:38:59.869 which was awesome. Wow. It's a little bit more 00:38:59.869 --> 00:39:01.210 of parties that people have heard of. I want 00:39:01.210 --> 00:39:02.710 it to go a little bit wild. But Alex wanted to 00:39:02.710 --> 00:39:04.409 roast a horse. I'm like, that's not good. No. 00:39:05.130 --> 00:39:07.210 We have this idea this year. And Matt said, there's 00:39:07.210 --> 00:39:08.610 no challenges we have. And this is going to be 00:39:08.610 --> 00:39:11.309 the one that is the one that could break us. 00:39:11.630 --> 00:39:13.969 But we want to throw this sick concert in the 00:39:13.969 --> 00:39:16.090 middle of the lake. And all the boats, pontoon 00:39:16.090 --> 00:39:18.369 boats, whatever, come up. We have a barge in 00:39:18.369 --> 00:39:19.630 the middle of the lake. And we developed this. 00:39:19.750 --> 00:39:21.809 We're at our buddy Timmy's camp on an island. 00:39:21.670 --> 00:39:24.510 out of Lake. And I was like, this would be cooler. 00:39:24.670 --> 00:39:25.909 You know, all the boats pull up. This would be 00:39:25.909 --> 00:39:27.710 cool if there was a band there. And we kept talking 00:39:27.710 --> 00:39:29.690 about it. And our buddy, Tim, he's very like, 00:39:30.289 --> 00:39:32.309 he can make this stuff happen. He understands 00:39:32.309 --> 00:39:35.289 how the water works. The physics behind it. And 00:39:35.289 --> 00:39:37.250 he's like, you would need a barge this big. I'm 00:39:37.250 --> 00:39:40.269 like, let's get one. And so we're reaching out 00:39:40.269 --> 00:39:42.829 to like big. 90s punk bands and stuff and like 00:39:42.829 --> 00:39:45.030 we want because at the end of the day that the 00:39:45.030 --> 00:39:46.349 shoots gonna be awesome The visuals are gonna 00:39:46.349 --> 00:39:49.070 be beautiful, but the party's gonna be that much 00:39:49.070 --> 00:39:51.429 more fun and something that sir You know, I don't 00:39:51.429 --> 00:39:54.809 know anywhere. So I just the whole concept honestly 00:39:54.809 --> 00:39:57.750 is you know as adults You don't even get to go 00:39:57.750 --> 00:40:00.329 to many parties. I feel like you know, or they're 00:40:00.329 --> 00:40:03.530 boring as hell and so I love that you guys are 00:40:03.530 --> 00:40:05.849 doing this in general and I also think that like 00:40:05.849 --> 00:40:08.710 Your timing is perfect because you know as you're 00:40:08.710 --> 00:40:11.400 just looking at trends a lot of folks are saying 00:40:11.400 --> 00:40:14.880 that we're finally long past that covid stuff 00:40:14.880 --> 00:40:18.539 that really kept people home and and honestly 00:40:18.539 --> 00:40:21.440 i think going out and doing things that started 00:40:21.440 --> 00:40:24.119 to decline long before COVID, but now people 00:40:24.119 --> 00:40:26.900 are over it. And I think the desire to actually 00:40:26.900 --> 00:40:29.300 get out of the house and be with other humans 00:40:29.300 --> 00:40:33.440 in person is a booming thing once again, which 00:40:33.440 --> 00:40:35.880 is wonderful. And you guys are right to, you're 00:40:35.880 --> 00:40:38.480 showing them how to do it right. Which is the 00:40:38.480 --> 00:40:40.539 greatest place to be. People have come to our 00:40:40.539 --> 00:40:42.860 parties and told us that they don't ever get 00:40:42.860 --> 00:40:45.650 to, they have kids, I have kids. Yeah. With kids, 00:40:46.030 --> 00:40:48.349 you're working and you have kids. People ask 00:40:48.349 --> 00:40:49.809 me what my hobby is. I'm like, I don't know, 00:40:50.010 --> 00:40:53.690 work, kids. Because you don't have the time to 00:40:53.690 --> 00:40:56.539 do that stuff. We're giving them like, there's 00:40:56.539 --> 00:40:58.500 no excuse. We're throwing you a party. It's free. 00:40:58.719 --> 00:41:00.639 You're going to come hang out with us. And you're 00:41:00.639 --> 00:41:01.440 going to have a lot of fun. And then you're going 00:41:01.440 --> 00:41:02.800 to want to come to the next one. And I think 00:41:02.800 --> 00:41:05.559 what we've been finding is that we're reviving, 00:41:05.559 --> 00:41:08.159 I think, 25 to 54. It's like our sweet spot, 00:41:08.199 --> 00:41:10.280 because it's people that used to do the thing. 00:41:10.280 --> 00:41:12.519 They don't do it anymore, because it doesn't 00:41:12.519 --> 00:41:14.699 exist. And so we're giving them that option. 00:41:15.179 --> 00:41:19.420 I love it. I love it. Spetchcock Funk is the 00:41:19.420 --> 00:41:21.860 name of the show. I'm guessing that's the easiest 00:41:21.860 --> 00:41:24.179 way to find you on all the socials. Yeah, following 00:41:24.179 --> 00:41:27.900 all the socials, the half hour episodes and tons 00:41:27.900 --> 00:41:30.079 of other content are also on YouTube. Nice. But 00:41:30.079 --> 00:41:32.099 yeah, like, subscribe, follow. And luckily, SEO 00:41:32.099 --> 00:41:33.719 is not a problem for us when you search our name. 00:41:34.099 --> 00:41:37.519 We're right at the top. See, that's brilliant. 00:41:38.079 --> 00:41:39.880 And you mentioned earlier, your website, that's 00:41:39.880 --> 00:41:41.460 the best place to go. If you want a sponsorship, 00:41:41.599 --> 00:41:43.480 reach out and learn more about the show. Is that 00:41:43.480 --> 00:41:45.780 accurate? Yep. There's a Contact Us tab at the 00:41:45.780 --> 00:41:50.659 top. DM us on Instagram. Awesome. Hopefully we've 00:41:50.659 --> 00:41:52.139 given, and if you can't find us, let us know. 00:41:52.380 --> 00:41:53.880 Because hopefully we've given you enough ways 00:41:53.880 --> 00:41:57.260 to hunt us down. Or come to the Salt City Market. 00:41:57.400 --> 00:42:00.079 I spend a lot of time there, too. And then lastly, 00:42:00.179 --> 00:42:02.280 I'll say we talked a little bit about the show, 00:42:02.360 --> 00:42:03.960 about how you're on in these different markets. 00:42:04.000 --> 00:42:05.900 And the schedules are a little different in terms 00:42:05.900 --> 00:42:08.000 of when they start the episodes and things. But 00:42:08.000 --> 00:42:10.199 locally here in central New York, a greater New 00:42:10.199 --> 00:42:12.579 York state, when might people find the show on 00:42:12.579 --> 00:42:17.460 PBS? So season three starts April 7th, Tuesdays 00:42:17.460 --> 00:42:19.679 9, and then it re -airs each episode that week 00:42:19.679 --> 00:42:23.679 airs on Saturdays at 3 .30. Sweet. I believe 00:42:23.679 --> 00:42:26.239 we're in the process of airing season one and 00:42:26.239 --> 00:42:28.539 two leading up. But then it will re -air. So 00:42:28.539 --> 00:42:30.539 it's 10 weeks in a row. It will re -air again. 00:42:30.980 --> 00:42:33.920 They get released on our YouTube as well. So 00:42:33.920 --> 00:42:36.960 one way or another, you'll find it. And if you're 00:42:36.960 --> 00:42:39.340 in other cities, we've got a lot of peeps in 00:42:39.340 --> 00:42:41.860 Denver and San Francisco and LA and those places. 00:42:42.599 --> 00:42:44.659 They air at different times, but if you are listening 00:42:44.659 --> 00:42:45.840 to this, because I know you've got a lot of people 00:42:45.840 --> 00:42:48.579 that are New York's transplants and building 00:42:48.579 --> 00:42:51.980 other areas, if it hasn't started on your PBS 00:42:51.980 --> 00:42:53.460 station yet, just go to our YouTube and check 00:42:53.460 --> 00:42:56.230 it out. That's great. That's great. Any plans 00:42:56.230 --> 00:42:59.070 to visit some of those bigger cities? Yes. Do 00:42:59.070 --> 00:43:01.469 some things out there. Yeah. We were trying to 00:43:01.469 --> 00:43:03.809 expand our footprint. So when we went to Buffalo 00:43:03.809 --> 00:43:06.449 for the Bills game and we filmed, we gained a 00:43:06.449 --> 00:43:09.309 ton of Buffalo fans. We went to Albany recently 00:43:09.309 --> 00:43:11.610 for this awesome wine festival. Again, gained 00:43:11.610 --> 00:43:14.429 it. So we're expanding through New York. But 00:43:14.429 --> 00:43:16.329 Denver, Matt mentioned, they air our show three 00:43:16.329 --> 00:43:18.789 times a week. And so we get messages all the 00:43:18.789 --> 00:43:21.329 time from Denver and different cities. And so 00:43:21.329 --> 00:43:23.650 our hope is that we're going to throw these kind 00:43:23.650 --> 00:43:25.519 of. parties in those cities. And we were talking 00:43:25.519 --> 00:43:27.019 about throwing a party at Red Rock in Colorado. 00:43:27.019 --> 00:43:28.539 I was just going to say, imagine if you could 00:43:28.539 --> 00:43:31.480 do that there. Yeah. We don't know the details 00:43:31.480 --> 00:43:33.099 yet. We've been talking about an event in Canada 00:43:33.099 --> 00:43:35.500 with some of our friends through Watertown to 00:43:35.500 --> 00:43:38.380 Ottawa, and then other streaming services that 00:43:38.380 --> 00:43:41.059 we're talking to. Every single time there's an 00:43:41.059 --> 00:43:44.539 event request from us, our goal is, how can we 00:43:44.539 --> 00:43:46.500 make this the craziest event you've ever been 00:43:46.500 --> 00:43:49.559 to and the craziest location. So even our crew 00:43:49.559 --> 00:43:52.219 is like, oh, you found this building is so awesome. 00:43:52.940 --> 00:43:54.940 People would come in here and be like, everybody 00:43:54.940 --> 00:43:56.460 that comes in is like, this is amazing. This 00:43:56.460 --> 00:43:58.579 is cool. That's what we want everybody to do 00:43:58.579 --> 00:43:59.960 when they come to our parties. I've never been 00:43:59.960 --> 00:44:02.099 here. And in the process of this show and all 00:44:02.099 --> 00:44:04.300 the crazy stuff, they're seeing more of the community 00:44:04.300 --> 00:44:07.650 that they've never seen. Some of these streaming 00:44:07.650 --> 00:44:09.349 services are sleeping on you fellas. I'm telling 00:44:09.349 --> 00:44:11.889 you what you you Forget about the show you'd 00:44:11.889 --> 00:44:13.510 throw an event that would get enough publicity 00:44:13.510 --> 00:44:15.329 for them. It would be worth whatever they pay 00:44:15.329 --> 00:44:17.789 you but That's figure it out eventually. Yeah, 00:44:17.789 --> 00:44:20.750 hopefully they I love it. I love it guys Matt 00:44:20.750 --> 00:44:24.230 Alex. This has been awesome Come back anytime 00:44:24.429 --> 00:44:27.469 And anything that we can do to help promoting 00:44:27.469 --> 00:44:29.650 your charitable efforts or just talk about new 00:44:29.650 --> 00:44:31.730 seasons and new things going on that's absolutely 00:44:31.730 --> 00:44:34.510 We need to have you at our studio and then also 00:44:34.510 --> 00:44:36.489 at the next parties. We'll make sure they're 00:44:36.489 --> 00:44:40.289 hell. Yeah, that's I'm down for that That's a 00:44:40.289 --> 00:44:42.570 work appointment where I get totally party so 00:44:42.570 --> 00:44:46.750 I'm totally with it. I love it fellas Anything 00:44:46.750 --> 00:44:49.280 else we should tell folks before we? Before we 00:44:49.280 --> 00:44:51.260 cut out, no. I don't think so. I think this is 00:44:51.260 --> 00:44:54.719 awesome. I really appreciate it. I also appreciate 00:44:54.719 --> 00:44:57.039 everybody for watching and listening and sharing 00:44:57.039 --> 00:44:58.840 and everything they do here with Good News York. 00:44:59.340 --> 00:45:03.300 And especially our sponsor, Ads on the Go. Getadsonthego 00:45:03.300 --> 00:45:07.019 .com is the website. Our man Zach's got the billboard 00:45:07.019 --> 00:45:09.559 truck you see all over central New York. And 00:45:09.559 --> 00:45:12.820 it's awesome. It does an incredible job. And 00:45:12.820 --> 00:45:15.400 we can't thank him enough for being our ongoing 00:45:15.400 --> 00:45:18.780 sponsor, Good News York. So with that. We'll 00:45:18.780 --> 00:45:20.519 see you next time. Peace out.