Hey, guys, Matt Major from Clickstream Studios.
Welcome to another edition of Good News York.
This is this is really fun. We've got an incredible
guest I'm going to introduce you to in a second
here. And I'm also very excited because later
in this episode, you get to see an interview
that we recorded a couple of weeks ago at the
launch event for something very exciting is actually
what we're here to talk about. So without further
ado, if you wouldn't mind going to introduce
yourself and tell folks what you do. I love.
I love that. I'm happy to. I'm Carrie Welch.
I'm the launch director for the Center for the
Creator Economy at Syracuse University. Wow.
I'm also an adjunct professor there at the Newhouse
School. So I've got a couple of jobs, but both
of which I really, really love, because for me,
it's just kind of about creating things and talking
to the students about them. That's incredible.
So let's dive into this. And as I mentioned,
we recorded some interviews and some other things
that folks are going to see later in this episode.
from the launch event that you held right at
Newhouse. Fantastic space, first of all. What
a great, great spot to do that. And it was actually
at Whitman, which is our business school. No,
it's okay. But the center that I'm a part of
is sort of the brainchild of both Whitman, our
business school, and Newhouse, our communication
school. So anything in the creator economy around
content creation, you can imagine it makes sense
for communications and business to align. So
yeah, we threw this very large, very fun launch
event that you all were we were so happy to have
you all with us that night. And we were trying
to bring the center to life because the center
is about content that can bring us all together
and make meaning in different ways. There's really
no. content category that the creator economy
doesn't touch right now. It's news, it's lifestyle,
it's sports, it's gaming. So what we're trying
to do is surround students with resources and
ideas that help speak to the fact that they're
creating content now at that event, in their
dorm room, and they're monetizing. So everything
is really sophisticated and there's not a lot
of barriers to entry. So we thought we'd celebrate
that. I love that. And correct me if I'm wrong,
but this is sort of the first in the nation of
a program like this, right? It's the first academic
program of its kind, yes. It's incredible. And
I love this partnership between the two schools,
you know, merging the traditional, the creative,
the everything with the business folks, because
that is this world, right? This content world,
I think, unlike even traditional advertising
even, I think is a lot more of that. meld of
business and creativity, right? Yeah, what I
started to see during our launch events, and
I don't know if you felt similarly, but I came
up in the 80s and 90s when things were expensive
and difficult and we had floppy disks that didn't
work most of the time and we're blowing on them
and you know the Nintendo cartridges where you're
just like those tricks still work a little bit
with like DVDs and My kids sometimes are just
like, mommy, I can't believe that actually worked.
I'm like, me neither. But we came up in a time
when technology was difficult and now technology
is a lot easier. There's parts that are hard
for sure and there's different levels. But what
I started to realize is that everything that
maybe you and I might have thought of as that's
for an ad agency or that's like something sophisticated
that a marketing firm has to handle is right
in the palm of students hands and it's in their
phones and they can do all of it themselves.
So I started to realize what an opportunity we
have to join in on that. And I think that that
Vice Chancellor Mike Haney was the sort of he's
the one that kind of decided that the center
needed to take shape and what he says. is that
where the students are already doing this, so
why not give them the resources to learn even
more? Because we can teach them how to make sure
that they know how to negotiate a contract and
that they're not gonna get taken advantage of.
We can teach them how to make a PR plan for their
content. So there are ways that the academic
resources can enter in a way that's still natural.
I think that's phenomenal. And this is so exciting
because, you know, obviously we at Clickstream
Studios, we're a content creation, content marketing
company. And we've sort of hyper focused on that.
But we're certainly not the first company agency
to do that sort of thing. But then we, you know,
look around for talent. And there's people who
are incredibly talented, but most of them are
not necessarily formally trained. It's because
they figured this out on their own. And to have
the ability to have a Syracuse University grade
student graduate to come join the team is huge.
I think it's a little bit of what we're aiming
to do, too, is to provide people in this creator
economy, creators who are even more savvy, who
are even better trained, who understand all aspects
of the business. Because we say a lot that we're
not just creating Shooters, you know, we're not
just creating camera people with phones. We're
creating editors We're helping to engender the
next kind of communicators around the creator
economy, too I love that if you wouldn't mind
let's drill down on that a little bit because
one of the things I want to ask you is is kind
of what this program looks like and if I'm a
perspective student What might appeal to me or
what might I do in this program? Yeah, so the
program right now what Vice Chancellor Haney
Dean Mark Lodato Senior Dean Regina Luttrell
and Dean Alex McKelvey, which is the leadership
team of this center. So we've got some really
talented minds working on all of this. We're
aligning around three pillars. So I'll explain
the three because they're kind of big. They have
a lot to them, but that's kind of the idea. Sure.
So we're aligning around academics, obviously,
because we're a university. That's what we do.
So there's about 35 different courses that we've
identified that already exist within Newhouse
and Whitman that can be aligned towards the center.
So we have a lot of resources to draw on that
are already in place that students can take courses.
that are Center for the Creator Economy designated
courses. So when somebody's coming in as a prospective
student, they'll know that there's a strong foundation
there for them. We are also looking at new additions
and new ideas to that, but that's obviously very
much in progress. Because if you can believe
it, this thing started right before Halloween.
So it was October. So we've been moving very
quickly. That also speaks to the industry a little
bit. Well, yeah, exactly. It's kind of a launch
and a few pivots, just figuring out what makes
the most sense. Along the lines with the academics
is a research arm, so we're putting together
a research team because that also probably makes
sense, right? where we have graduate students
and undergraduate students that are going to
help to produce a report on the creator economy.
We're hoping to make it annual. And we're hoping
to touch all the different content categories,
sports, gaming, news, politics. There's so much
going on in politics right now for creators.
And obviously we all know that the state of journalism
is changing. So it's interesting to address that
through both Newhouse and Whitman. Researchers
who are already, we have professors and graduate
students who are already doing dissertations
and doing. publication level work on this. So
we're going to gather those resources and put
that in the academic category. So that's one
pillar. So our second pillar is industry. So
industry has been reaching out to us left and
right. We are very, very lucky to be talking
to all the major tech companies, to be talking
to anyone who has a content creation platform.
We're talking to agents, managers, the people
who represent the top creators in the country.
Some of the top creators in the country themselves
have reached out to us just to say, we think
this is a really good idea. So what we're trying
to do is figure out exactly how to partner with
them because academia and industry meeting in
the middle is a really new and different idea.
We're not the only ones trying to do that part,
but we are trying as the first academic center
for the creator economy to figure out how to
do it in a way that makes sense on both sides.
So those partnerships are forming slash being
discussed and developed right now. And then the
last pillar is the students themselves. So we
have drop ins with students at the center. We
have the dropped -ins are meant to be a moment
for them to collaborate, create, give us their
feedback. What do you want to see from this center?
Because if we're not building this thing with
them, this is for them. 100 percent. If we're
not building it with them, we know in terms of
creator economy, ethos, that's not going to fly.
So those are just a few things we're working
on. Wow. Let me ask you this. As you're putting
all these things together, What plans do you
have for kind of student involvement in sort
of steering these things? Because I feel like
a lot of this industry is led by these young
folks that need to educate us as much as vice
versa. Well, I have an extremely talented project
coordinator. His name is Thomas O 'Brien, and
he is a creator himself. So we have somebody
on the ground who really knows this. Like, I
love to create content myself, but I'm 48 years
old, so I am not in the game as much as someone
like a Thomas. Thomas also went to Syracuse,
just graduated, is still kind of like tied to
all the student creators on campus. He's made
a bunch of the videos on our Center for the Creator
Economy accounts. He's kind of what I like to
call the executive producer of the platforms
that we control. And what we're working on right
now, he has all these incredible ideas of ongoing
series that students can help produce. And that's,
you know, anyone who's been in production in
any sort of like way, shape or form knows that
as long as you have a good idea to get behind,
we can figure out how to shoot it and create
it. So that's what we're working on right now,
where there would almost be like a creator crew
that would be responsible for TikTok, Instagram.
I'm hoping to expand to Substack, which is one
of my favorite creator platforms, because I love
the written word, but we'll see. So I think that
once we start to build those out, maybe even
into sort of like different student -led teams,
we feel, and Thomas and I just talked about this
this morning, which it really blew me away. He
said, the content is the bridge. And I was just
like, that's it, because everyone thinks content's
so easy to create, but it's not, especially not
content that's really meaningful. Yeah. You know,
and then kind of along those lines, we also have
this world of algorithms to deal with, right?
Oh, yes. So that's our biggest challenge as an
organization trying to help all kinds of different
businesses and people navigate all these different
platforms. Is that something the program will
speak to, is kind of demystifying these algorithms?
Definitely. I can say with 100 % confidence,
we'll be talking about algorithms and we'll be
talking about AI. Because we already are at Syracuse.
So I teach in Newhouse's public relations program.
And we are talking about AI and algorithms and
how it all works every day. Because what we know
is that the students are surrounded by it. There's
tools. They know for the most part how algorithms
work. They don't necessarily know, let's say,
that TikTok is an interest -based algorithm and
Facebook and Instagram used to be a social graphing
algorithm. But if you tell them that, they're
like, oh, that makes sense. And also to understand
that every other algorithm for every other social
media platform has followed TikTok since it became
wildly successful. And now we don't care who
your friends and family are. We just care what
you're interested in. And are you watching this
video for three to five seconds? So I think that
knowledge is power. So if you know that, then
you have a little bit more power over those algorithms,
which is helpful for the just sheer addictiveness
of social media. But then we can also have them
use algorithms to their advantage when they're
doing content creation to make sure that they're
kind of seen, interacted with. And again, just
trying to find, I hesitate to say the word meaningful
again, but just to find a place where we can
make content that actually does something, that
isn't a throwaway, that for the students really
furthers their interests or whatever it is that
they're looking to get out of it. I think that
that's what at least our program and then the
center is always trying to offer. That's great.
That's such an incredible thing. For folks that
aren't versed on this, Parents even, thinking
about where to send their kids. Can you give
a little outlook on just what the job market
is? What are the careers and what's that look
like for folks from this program? Oh, it's such
a good question. I think that the... There's
so much that's undefined right now. And I think
that's not breaking news by any means, but I'm
a parent too. I have a seven and 11 year old
and I'm just like, what is work even going to
look like for them? Are we going to be on like
universal basic income by then? Like, so the,
I think that the nature of work is changing.
My research at Syracuse is also an AI. So I work
on the team that develops strategies for AI detection.
It's an interesting place to be because I've
read a lot of studies on what's working, what's
not working. Is it AI? Isn't it AI? A lot of
what we're coming down on right now is not, is
it AI or not. We're going to become savvy and
know whether it's AI or not. We're also going
to start to assume that we are talking to an
AI when we're talking to customer service and
things like that. So I think that the world is
starting to shift. No matter how you feel about
AI, that shift is still happening. And believe
me, there's many misgivings that I have as a
parent as well, where I'm just like, are they
just going to be pushing buttons all day? But
I think that there's a lot of creativity. I think
there's a lot of efficiency that comes with AI
as well that can be really helpful. So it's a
humongous trade off. You know, are we trading
data centers for efficiency is a great question.
But I think that the nature of work for graduating
seniors and those who are coming into school
now is a humongous question. But I and also in
my five jobs that I have, I'm a consultant. So
I work. I have my own business that my wife and
I run and we do public relations and marketing
and events, which is why I was tapped for this
launch director role. So in my work world, we
are using AI all day every day. And so there's
not a client that doesn't require it. There's
not a client that's not using it themselves.
So to think that we wouldn't be integrating that
into what we do in our academic work seems, at
least to me, sort of not really possible. Like
that's not sustainable. So when I start to see
what the work world looks like, there's still
lots of opportunities. There's going to be very
different. Is entry level going to look the same?
Probably not. Are some of those white collar
jobs going to change? I would say yes. And I
think that there's so many different industry
reports and mainstream media coverage that would
sort of support what I'm saying, that it's not
that there won't be jobs. It's that those jobs
are going to look really different. I actually
had a guest lecture with a person from a leading
PR firm down in DC come in this past semester
and he said, It might be a good thing in terms
of public relations jobs where when you start
as a public relations assistant, you're doing
a lot of the dirty work. You're doing research
and you're building media lists and you're kind
of just doing all the Excel spreadsheets that
the business needs. Maybe you won't be doing
that. Maybe AI will help you do that and you'll
be able to go have lunch with clients and build
in -person relationships. So I think that the
nature of work is definitely changing. But I
can definitely understand being very nervous
going into this graduating class, for sure. I'm
completely with you. And at the same time, I'm,
I guess, old enough to remember the time when
computers were going to take all our jobs. Remember
that? And the internet. And yeah. And to me,
it's just that evolution. I can go all the way
back to interchangeable parts that we learned
about. Board and factories and things. But to
me, it's a tool. And I also think about, I might
even take that farther than most people go in
terms of what I am cool with, I guess, when it
comes to AI. Because I think about things like
people in art. And for years, we had these incredible
artists, and they used paint and brush and canvas.
And a computer came along, and we had Photoshop.
And people started making art with a mouse. And
everybody, oh, that's not art. Graphic design
is a massive industry, and it's very well respected.
This sort of goes along the same way. Now, AI
does a lot for us that we're not used to, but
it's still a tool at the end of the day. And
to me, it's the product of what you put in. And
obviously, there's some levels there. But that's
kind of the way I look at it. And I also look
at some of these things. And today, obviously,
is a lot different than it's going to be in a
few years. But to date, AI has created far more
jobs than it's eliminated. I'm cautiously optimistic
that it is gonna be more of a shift than anything
else. I don't think you're gonna find millions
of people out of work. They will be in different
types of jobs potentially. And to me, that's
sort of the evolution of life. But again, maybe
I have a little more rosy view than some, but
as a tech guy, I try not to be overly worried
about things, even though they're very valid.
Yeah, I agree. I think there's an optimism to
be had for sure. And I also think that this is
massive technological change that we've been
working towards and wanting for over, I don't
know, 80 years. So people think that AI is new.
It started in the 1950s. The government has funded
AI research since then, and we have only been
held back because of the technology. The microchips
are the key that we can actually fit the compute
on something to power the AI. That's only been
available since 2022. It's hard when chat GPT
explodes on the scene in 2022 and people say,
oh, that's AI. That's one iteration of AI. But
to your point, it's been evolving for a really
long time. And I also wonder my view when we
start to talk about shooting data centers up
into space and solar panels and things like that,
which I think are really innovative ideas, but
also. Like there was a NASA scientist that said
like, have you ever been to space? Like it's
actually kind of hard to do these things. So
there's going to be a lot that has to evolve
and unfold. But I think that the value of human
creation would also exponentially increase because
it might be more rare to see something that's
been created by you or I. And you brought up
art. I did my thesis. I did my master's at Newhouse
because I'm all in on Newhouse if you can't tell.
But I did my master's at Newhouse on, are women
artists using AI in their creative process or
not? And the answer was 50 -50. It was 20 women
and 10 of them were and 10 of them weren't. And
I think that that kind of represents how people
feel right now about it. There's so many benefits
and also we can't even get into like the benefits
of health care and people who like disability
research. There's just going to be so many strides
made in those areas that are kind of undeniable.
But then again, it comes with pretty massive
tradeoffs. Yeah. Yeah, absolutely. I could talk
AI all day. We could get going on that. I love
it. And I love to hear that, you know, again,
one of the top universities in the country is
all over these things in the fact that, you know,
these are the priorities that the school is giving
these students, you know, it's great. Especially
because it's in Syracuse. Exactly where we need
these things. So I love to lead right here at
home. Well, with Micron coming, you know, we
got to be ready. 100%. Yeah. But I also just
think that what I really love about Syracuse,
I've lived in New York City. I lived in Portland,
Oregon. And I knew that I always had my Syracuse
in the back of my mind because I knew that. I'm
a communicator, so I knew that that's eventually
where I wanted to be. But I just think that for
Syracuse, the city, what an amazing gem to have.
The university truly is 100 % focused on leading.
It's like, what is the next thing that we could
be doing? That's what we're talking about on
campus, truly. I love it. I love it. And you're
certainly leading like this. Like we said, this
is the first program in the country. Sort of
surprising that it's the first program in the
country. I'm guessing that this spark will ignite
pretty quickly in different places. But, you
know, as you've mentioned, this creator economy,
it didn't, you know, pop up this summer. It's
been things that has been a booming industry
and people have been making billions of dollars
for a number of years at this point. So love
to see it get this attention that it deserves.
and these resources. One other thing I'll ask
you. So if folks want to find out more about
this, what's the best way, whether you're a prospective
student or somebody like me, a business person
who wants to tap into this talent. Yeah, I think,
so we have a website, creatoreconomy .syr .edu.
And then I would also encourage people to follow
our Instagram and TikTok accounts, particularly
Instagram, because that's where I think that's
where you can get a real sense of, as the young
ones say, the vibe that we're going for, but
also just to really see the content and sort
of how we're attaching meaning to it in action.
Because I think that that's really important.
What you just said I think is very poignant that
it's half a trillion dollars that Goldman Sachs
estimates will be invested in the crater economy.
And that report was from 2023. So it's just it's
it's huge. And I think that it's not this I think
a lot of folks tend to kind of like downplay
the creator economy and they say, oh, it's just
tick tock and it's just dancing and that kind
of stuff. And sure, that's kind of how it started.
But it's really evolved into a business. And
I think we have to treat it that way. And we
have to understand that, for example, we have
students where I'm thinking of this wonderful
student. She has a brand business out of her
sorority. And so she receives products from brands
and she posts about them on Instagram, TikTok,
et cetera. LinkedIn is one of her platforms that
she finds a lot of success on. I know. So it's
not the big two always. And then she also gives
those products to her sorority sisters. So there's
maybe like upwards of like 20 or 30 women who
are receiving this perfume or whatever it might
be. And the brands know that not only is she
the target audience, So are all of those other
women. And it kind of grows out from there. And
it's an incredible way to think about influencing.
You know, we talk about influencers and all that.
But like to truly influence someone to buy something
and change their behavior. This is the way that
brands are enacting that now. 100 percent. That's
something that I don't know if. We've talked
about it a lot, but we've announced recently
that clickstream scooters were extending to downtown
Syracuse. Congratulations. That's exciting. Thank
you. I'm very excited. It'll be a little over
16 ,000 square feet, the size of our facility.
No big deal. We're going to be doing a wide variety
of things, but one of the things that we're going
to be leaning heavily into is this live social
selling. Oh, yes. This is very much along the
lines of what you were talking about where What
we'll do is for brands that have a product, we'll
provide the talent, the set, the tech, everything.
We'll go live and sell their products. But that
feeds into exactly kind of what you're talking
about. I think it's interesting. People don't
necessarily understand how some of these influencer
programs work where you can do that. We have
that capability. We can go live and I can go
and talk to a thousand people, however many watch
me. But also all of these other folks that have
a following can now also go sell my product.
They make a little piece of it. It becomes an
incredible way to sell a product these days where,
you know, it used to be a matter of, we got a
TV ad and this one's real clever and, you know,
maybe it's good, maybe it catches attention or
not, but there's nothing like, you know, and
people don't, I don't know, I feel like they
get sick of the word influencer, but it really
is the most accurate word because it's, you know,
folks, and I think what a lot of people don't
understand is these micro influencers. We're
not necessarily talking about people with millions
of followers anymore, it could be a few thousand.
but you've got a few thousand good friends and
a couple hundred of them will buy that product.
You're incredibly valuable to brands. So we think
this is an incredible world and we're investing
heavily into doing these sorts of things and
learning these things that so many folks don't
even realize exist. So it's just really exciting.
Do you think that some of it's because it's been
driven by like sort of the Gen Z kind of cohort
where they almost created their own thing in
their own platforms. And then some of us myself
very much included. We were like, hey, what are
you guys doing over there? And then by the time
we realized what they were doing, I'm like, I'm
sorry, what's happening? There's like a multimillion
dollar business coming out of your dorm room.
You know, like that's kind of what it really
I've been working with bloggers and influencers
my whole career. So I have a 20 year public relations,
communications events career where I remember
when somebody said to me, oh, you need to reach
out to bloggers, not just traditional media.
And I was like, why? And then when I started
reaching out to them, they had that loyal audience.
It was all written on websites back then. And
then it morphed into influencers. And then we
were sending people products on Instagram. And
like, will you review this? Or will you come
to this event and post about it? Those are all
very quaint by today's standards. And now it's
just this. We have a term sheet that we would
send to a creator We would say this is what we
would like you to do this Here are some suggested
captions and they can say yes or no as to whether
they would actually use them and it's just a
it's a real business relationship And I think
that people don't realize that young people today
are very savvy I mean I go to these creator events
and they're throwing around where it's like IP
and they're saying like I can't I can't engage
with that brand because it doesn't align with
my values and I won't give my IP to someone who
doesn't align with my values. I'm just like,
where are you? You're 19 years old. But it's
incredible because there's no barrier to entry
at all anymore. No, you're absolutely right.
It's interesting. There's been people like Gary
Vaynerchuk who have been trying to beat this
drum. for a long time and explained to parents
that it's a different world and where your teenager
has figured out a way to make revenue. Something
that I was just trying to sleep late. That was
my intention as a 19 year old. But it is very
much led that way. But it's interesting to see
how quickly it catches on. So as much as I've
had these conversations with people and talked
about and people, oh, I didn't know they did
that sort of that TikTok shop. I didn't know
that was a thing. I've had other people that
go, yeah, my 84 -year -old mother is shopping
in there all day long. And it's very interesting
how it spans. It can be a modern day QVC. 100%.
That's how I describe it, honestly, is exactly
that way. And it's neat, though. And when you
think about it, you drill back and you go, well,
why is this working? I was like, well, everybody
loves the convenience of e -commerce, but we
miss the experience of going to the store and
asking a salesperson a question about a thing.
Now you can do that on a live stream. Here's
a thousand other people and I'm showing you this
product, but I can ask, hey, does that lid close?
And you get that sort of human interaction and
then they mix the community element that you
got out of all kinds of content. So now maybe
I'm not even in the market, but I like this person.
So now I'm watching their sales show and eventually
I will buy something. It's a very interesting.
whole new world. But this is a forward thinking
model that you all are jumping on because this
is very popular in China. Yes. And very popular
TikTok in China and other Asian countries, I
know. But the US has not adopted this as sort
of like a tactic, a technique, whatever you want
to call it. So I think the fact that you're getting
in on that early is very smart. That's our hope.
Yeah, we'll cross our fingers for that, right?
To that point, there is one company out in California
that I think is doing a really great job at it,
and the gentleman who started that was very experienced
in the Asian markets, and that's why he's been
able to do that. But to date, and it doesn't
mean there aren't some that... that haven't marketed
themselves well, but we haven't found anybody
else even remotely close to that. So we'll be
maybe the second, definitely the first on the
East Coast. You know, I have someone that was
in my cohort in my grad program who did his entire
dissertation on this topic. So if you need research,
I would love you know who to call. I would love
that. Or who did direct message as it were. You
know, because that's the other thing is as much
as we're jumping in with both feet, this is a
new thing for all parties. So we will be as knowledgeable
on it as can be. But that's not necessarily saying
a lot. at this point, you know what I mean? We
still have to figure out what the American model
is going to look like for this because it will
be culturally very different, I imagine. We're
seeing very interesting things. What's very interesting
to me that I've talked to a number of people
about is you're seeing this take off very much,
but it's not necessarily the big name brands
yet. You're seeing people that are selling things
that are almost sort of like flea market. Like
underground. They're generic things that you
can buy in bulk and things of this nature. you're
not necessarily seeing these big names. And I
think that's very much coming. And that's the
part that I'm excited about, you know, when the
Milwaukee tools or the General Mills or whatever,
you know, these household names dig into this.
It's going to be a Real thing, you know, it's
so interesting because it reminds me of when
social media platforms started You know that
it was kind of underground to start. That's like
any media though. You could you could talk about
like most like the internet was underground to
start and then became a big thing and I wonder
too because it's the progression for some of
the social media platforms has been that it's
it's sort of like ours and it's our Neat little
community that we love like remember when Facebook
was fun, you know before it got weird And then
it's like it grows and grows and then the big
brand come in and they kind of blow it up, which
is good but also bad because it gets mainstreamed
and different. But I imagine in this space, it's
going to be essential because if you don't have
those big brands, you don't have the money that
you need. I think that's going to be the case.
Interesting catch -22 though. I think it's coming
and the opportunities for all things. I'm of
the mindset that you can sell just about anything
that way. I look forward to proving or disproving
that, I guess, is the case, maybe. Well, somebody's
got to do it. So why not you? That's exactly
what I say. Yeah. Carrie, I don't want to take
too much more of your time. I know you've got
five different jobs that you've got to get to,
but I love all my jobs and I enjoy talking about
them with you. So thank you for having me. Absolutely.
And definitely you're welcome back any time.
One of the things we're going to do in the new
place is there will be a brand new set for Good
News York for this show. and ideally it'll be
live in the morning. So we're going to take that
to the next level and hopefully that works well.
That's so exciting. We're going to be able to
do a lot of fun stuff. Well, my legacy TV background
supports your live broadcast because there's
nothing like live. I'm completely with you. I'm
completely with you. I miss that. I spent a lot
of time on Twitch watching all kinds of random
programming because I don't know. I don't want
to decide what to watch. I just want to flip
it on and I'd watch it. I don't know. Oh, well,
I have an 11 -year -old gamer. So he's like,
Mom, I can't go on Twitch. And I'm like, you
know, maybe like 16, 18. I'm not sure. You know,
it's going to be a little while. Yeah. Yeah,
it gets a little. Although now I'm teaching him
how to edit, because I see from my work on the
center just how essential basically video editing
skills. If I can give any unsolicited advice
to parents, I'm like, just teach your kids how
to edit video. Do CapCut, do Premiere, do anything.
They need to come out of college knowing how
to make a video. Used to be code. Remember when
we told everybody, teach your kid how to code,
teach your kid how to edit. Right? Yeah. 100%.
My eight -year -old has a couple of videos on
YouTube that are more viral than half the ones
we make. I probably shouldn't even say that a
lot. It's true for my son too. You know what
these young folks can do. What a world. Here
we go. With that, Carrie, let's end on just kind
of the resources. I know we gave the website
and things, but anything else in particular you
want to point folks at if they want to learn
more? Pretty much the website and social is probably
the best spot. Yeah, I think that the website
and the social is where you can really get a
sense of what we're doing right now. And there's
just so much more to come. Like we are very much
in development on all of those pillars and ideas
that we have going. There's on the website, there
is an email that I check and that Thomas checks.
So if people want to communicate with us more.
they should definitely hit that email. And then
just out of curiosity, how about for students?
Is the program open? Can they start enrolling
and things like that? How's that work? That is
still very much under development. I believe
that next year is when we're going to start announcing
when that will be available. That's great. I
know we had a couple of SU interns this past
semester and they couldn't have been more excited
and slightly disappointed that this thing didn't
exist before they started. I know the students
and everybody are really excited about this.
That's one thing that we hear from students and
alumni both that this is really validating how
they feel the direction of this industry is going,
so that's really awesome for us. I can tell you
both the folks we had, one was a Whitman and
one was a Newhouse student, and they both very
much are going into what we're talking about
here, these types of careers. You had like a
test case in here. It was great. It was great.
Incredible, two incredible people. They set the
bar high for all future interns. You know, Syracuse
does that. We tend to do that. They do. Absolutely.
But with that, we will let you go and finish
up this episode of Good News York. So thanks
for sticking around. Peace out.