WEBVTT 00:00:08.750 --> 00:00:11.029 Hey, guys, Matt Major from Clickstream Studios. 00:00:11.109 --> 00:00:13.830 Welcome to another edition of Good News York. 00:00:14.089 --> 00:00:17.250 This is this is really fun. We've got an incredible 00:00:17.250 --> 00:00:19.250 guest I'm going to introduce you to in a second 00:00:19.250 --> 00:00:22.070 here. And I'm also very excited because later 00:00:22.070 --> 00:00:23.890 in this episode, you get to see an interview 00:00:23.890 --> 00:00:27.570 that we recorded a couple of weeks ago at the 00:00:27.570 --> 00:00:29.969 launch event for something very exciting is actually 00:00:29.969 --> 00:00:33.210 what we're here to talk about. So without further 00:00:33.210 --> 00:00:35.270 ado, if you wouldn't mind going to introduce 00:00:35.270 --> 00:00:37.409 yourself and tell folks what you do. I love. 00:00:37.630 --> 00:00:39.710 I love that. I'm happy to. I'm Carrie Welch. 00:00:39.890 --> 00:00:41.729 I'm the launch director for the Center for the 00:00:41.729 --> 00:00:44.049 Creator Economy at Syracuse University. Wow. 00:00:44.250 --> 00:00:46.750 I'm also an adjunct professor there at the Newhouse 00:00:46.750 --> 00:00:49.950 School. So I've got a couple of jobs, but both 00:00:49.950 --> 00:00:52.729 of which I really, really love, because for me, 00:00:52.729 --> 00:00:56.549 it's just kind of about creating things and talking 00:00:56.549 --> 00:00:58.850 to the students about them. That's incredible. 00:00:59.329 --> 00:01:02.049 So let's dive into this. And as I mentioned, 00:01:02.429 --> 00:01:05.069 we recorded some interviews and some other things 00:01:05.069 --> 00:01:07.250 that folks are going to see later in this episode. 00:01:07.519 --> 00:01:09.879 from the launch event that you held right at 00:01:09.879 --> 00:01:13.519 Newhouse. Fantastic space, first of all. What 00:01:13.519 --> 00:01:15.659 a great, great spot to do that. And it was actually 00:01:15.659 --> 00:01:17.599 at Whitman, which is our business school. No, 00:01:17.640 --> 00:01:20.099 it's okay. But the center that I'm a part of 00:01:20.099 --> 00:01:23.180 is sort of the brainchild of both Whitman, our 00:01:23.180 --> 00:01:25.040 business school, and Newhouse, our communication 00:01:25.040 --> 00:01:28.420 school. So anything in the creator economy around 00:01:28.420 --> 00:01:30.140 content creation, you can imagine it makes sense 00:01:30.140 --> 00:01:32.879 for communications and business to align. So 00:01:32.879 --> 00:01:36.239 yeah, we threw this very large, very fun launch 00:01:36.239 --> 00:01:38.439 event that you all were we were so happy to have 00:01:38.439 --> 00:01:40.680 you all with us that night. And we were trying 00:01:40.680 --> 00:01:43.159 to bring the center to life because the center 00:01:43.159 --> 00:01:46.620 is about content that can bring us all together 00:01:46.620 --> 00:01:49.219 and make meaning in different ways. There's really 00:01:49.219 --> 00:01:52.140 no. content category that the creator economy 00:01:52.140 --> 00:01:54.719 doesn't touch right now. It's news, it's lifestyle, 00:01:54.900 --> 00:01:57.579 it's sports, it's gaming. So what we're trying 00:01:57.579 --> 00:01:59.799 to do is surround students with resources and 00:01:59.799 --> 00:02:02.400 ideas that help speak to the fact that they're 00:02:02.400 --> 00:02:05.299 creating content now at that event, in their 00:02:05.299 --> 00:02:08.379 dorm room, and they're monetizing. So everything 00:02:08.379 --> 00:02:10.680 is really sophisticated and there's not a lot 00:02:10.680 --> 00:02:12.539 of barriers to entry. So we thought we'd celebrate 00:02:12.539 --> 00:02:15.419 that. I love that. And correct me if I'm wrong, 00:02:15.479 --> 00:02:17.939 but this is sort of the first in the nation of 00:02:17.939 --> 00:02:19.780 a program like this, right? It's the first academic 00:02:19.780 --> 00:02:22.360 program of its kind, yes. It's incredible. And 00:02:22.360 --> 00:02:25.879 I love this partnership between the two schools, 00:02:25.979 --> 00:02:28.840 you know, merging the traditional, the creative, 00:02:29.159 --> 00:02:31.979 the everything with the business folks, because 00:02:31.979 --> 00:02:34.379 that is this world, right? This content world, 00:02:34.539 --> 00:02:37.319 I think, unlike even traditional advertising 00:02:37.319 --> 00:02:40.650 even, I think is a lot more of that. meld of 00:02:40.650 --> 00:02:43.349 business and creativity, right? Yeah, what I 00:02:43.349 --> 00:02:46.169 started to see during our launch events, and 00:02:46.169 --> 00:02:48.629 I don't know if you felt similarly, but I came 00:02:48.629 --> 00:02:52.530 up in the 80s and 90s when things were expensive 00:02:52.530 --> 00:02:56.669 and difficult and we had floppy disks that didn't 00:02:56.669 --> 00:02:59.210 work most of the time and we're blowing on them 00:02:59.210 --> 00:03:01.449 and you know the Nintendo cartridges where you're 00:03:01.449 --> 00:03:03.870 just like those tricks still work a little bit 00:03:03.870 --> 00:03:06.889 with like DVDs and My kids sometimes are just 00:03:06.889 --> 00:03:08.469 like, mommy, I can't believe that actually worked. 00:03:08.590 --> 00:03:11.750 I'm like, me neither. But we came up in a time 00:03:11.750 --> 00:03:14.270 when technology was difficult and now technology 00:03:14.270 --> 00:03:16.330 is a lot easier. There's parts that are hard 00:03:16.330 --> 00:03:18.590 for sure and there's different levels. But what 00:03:18.590 --> 00:03:20.310 I started to realize is that everything that 00:03:20.310 --> 00:03:22.550 maybe you and I might have thought of as that's 00:03:22.550 --> 00:03:25.370 for an ad agency or that's like something sophisticated 00:03:25.370 --> 00:03:27.870 that a marketing firm has to handle is right 00:03:27.870 --> 00:03:30.930 in the palm of students hands and it's in their 00:03:30.930 --> 00:03:32.949 phones and they can do all of it themselves. 00:03:33.270 --> 00:03:35.610 So I started to realize what an opportunity we 00:03:35.610 --> 00:03:39.310 have to join in on that. And I think that that 00:03:39.310 --> 00:03:42.610 Vice Chancellor Mike Haney was the sort of he's 00:03:42.610 --> 00:03:44.990 the one that kind of decided that the center 00:03:44.990 --> 00:03:48.210 needed to take shape and what he says. is that 00:03:48.210 --> 00:03:50.330 where the students are already doing this, so 00:03:50.330 --> 00:03:52.889 why not give them the resources to learn even 00:03:52.889 --> 00:03:56.069 more? Because we can teach them how to make sure 00:03:56.069 --> 00:03:58.110 that they know how to negotiate a contract and 00:03:58.110 --> 00:03:59.770 that they're not gonna get taken advantage of. 00:03:59.849 --> 00:04:02.430 We can teach them how to make a PR plan for their 00:04:02.430 --> 00:04:05.069 content. So there are ways that the academic 00:04:05.069 --> 00:04:07.090 resources can enter in a way that's still natural. 00:04:08.150 --> 00:04:10.629 I think that's phenomenal. And this is so exciting 00:04:10.629 --> 00:04:13.189 because, you know, obviously we at Clickstream 00:04:13.189 --> 00:04:15.729 Studios, we're a content creation, content marketing 00:04:15.729 --> 00:04:18.689 company. And we've sort of hyper focused on that. 00:04:18.730 --> 00:04:22.149 But we're certainly not the first company agency 00:04:22.149 --> 00:04:24.610 to do that sort of thing. But then we, you know, 00:04:24.629 --> 00:04:27.810 look around for talent. And there's people who 00:04:27.810 --> 00:04:30.410 are incredibly talented, but most of them are 00:04:30.410 --> 00:04:32.250 not necessarily formally trained. It's because 00:04:32.250 --> 00:04:35.660 they figured this out on their own. And to have 00:04:35.660 --> 00:04:39.879 the ability to have a Syracuse University grade 00:04:39.879 --> 00:04:44.060 student graduate to come join the team is huge. 00:04:45.740 --> 00:04:47.019 I think it's a little bit of what we're aiming 00:04:47.019 --> 00:04:50.019 to do, too, is to provide people in this creator 00:04:50.019 --> 00:04:53.100 economy, creators who are even more savvy, who 00:04:53.100 --> 00:04:57.300 are even better trained, who understand all aspects 00:04:57.300 --> 00:05:00.420 of the business. Because we say a lot that we're 00:05:00.420 --> 00:05:02.819 not just creating Shooters, you know, we're not 00:05:02.819 --> 00:05:05.360 just creating camera people with phones. We're 00:05:05.360 --> 00:05:07.920 creating editors We're helping to engender the 00:05:07.920 --> 00:05:10.060 next kind of communicators around the creator 00:05:10.060 --> 00:05:12.579 economy, too I love that if you wouldn't mind 00:05:12.579 --> 00:05:14.740 let's drill down on that a little bit because 00:05:14.740 --> 00:05:16.980 one of the things I want to ask you is is kind 00:05:16.980 --> 00:05:18.939 of what this program looks like and if I'm a 00:05:18.939 --> 00:05:21.680 perspective student What might appeal to me or 00:05:21.680 --> 00:05:23.800 what might I do in this program? Yeah, so the 00:05:23.800 --> 00:05:27.220 program right now what Vice Chancellor Haney 00:05:27.220 --> 00:05:30.819 Dean Mark Lodato Senior Dean Regina Luttrell 00:05:30.889 --> 00:05:34.029 and Dean Alex McKelvey, which is the leadership 00:05:34.029 --> 00:05:37.810 team of this center. So we've got some really 00:05:37.810 --> 00:05:40.370 talented minds working on all of this. We're 00:05:40.370 --> 00:05:42.649 aligning around three pillars. So I'll explain 00:05:42.649 --> 00:05:45.269 the three because they're kind of big. They have 00:05:45.269 --> 00:05:47.509 a lot to them, but that's kind of the idea. Sure. 00:05:47.850 --> 00:05:50.649 So we're aligning around academics, obviously, 00:05:50.870 --> 00:05:52.649 because we're a university. That's what we do. 00:05:52.920 --> 00:05:55.680 So there's about 35 different courses that we've 00:05:55.680 --> 00:05:58.620 identified that already exist within Newhouse 00:05:58.620 --> 00:06:02.180 and Whitman that can be aligned towards the center. 00:06:02.699 --> 00:06:04.920 So we have a lot of resources to draw on that 00:06:04.920 --> 00:06:07.100 are already in place that students can take courses. 00:06:07.740 --> 00:06:11.379 that are Center for the Creator Economy designated 00:06:11.379 --> 00:06:13.800 courses. So when somebody's coming in as a prospective 00:06:13.800 --> 00:06:15.920 student, they'll know that there's a strong foundation 00:06:15.920 --> 00:06:19.540 there for them. We are also looking at new additions 00:06:19.540 --> 00:06:22.180 and new ideas to that, but that's obviously very 00:06:22.180 --> 00:06:23.800 much in progress. Because if you can believe 00:06:23.800 --> 00:06:26.160 it, this thing started right before Halloween. 00:06:26.459 --> 00:06:29.199 So it was October. So we've been moving very 00:06:29.199 --> 00:06:32.500 quickly. That also speaks to the industry a little 00:06:32.500 --> 00:06:35.500 bit. Well, yeah, exactly. It's kind of a launch 00:06:35.500 --> 00:06:41.339 and a few pivots, just figuring out what makes 00:06:41.339 --> 00:06:43.959 the most sense. Along the lines with the academics 00:06:43.959 --> 00:06:45.860 is a research arm, so we're putting together 00:06:45.860 --> 00:06:47.860 a research team because that also probably makes 00:06:47.860 --> 00:06:50.819 sense, right? where we have graduate students 00:06:50.819 --> 00:06:52.680 and undergraduate students that are going to 00:06:52.680 --> 00:06:54.879 help to produce a report on the creator economy. 00:06:55.120 --> 00:06:57.379 We're hoping to make it annual. And we're hoping 00:06:57.379 --> 00:06:59.360 to touch all the different content categories, 00:06:59.639 --> 00:07:02.620 sports, gaming, news, politics. There's so much 00:07:02.620 --> 00:07:04.560 going on in politics right now for creators. 00:07:05.800 --> 00:07:07.720 And obviously we all know that the state of journalism 00:07:07.720 --> 00:07:10.600 is changing. So it's interesting to address that 00:07:10.600 --> 00:07:13.699 through both Newhouse and Whitman. Researchers 00:07:13.699 --> 00:07:16.699 who are already, we have professors and graduate 00:07:16.699 --> 00:07:19.360 students who are already doing dissertations 00:07:19.360 --> 00:07:22.920 and doing. publication level work on this. So 00:07:22.920 --> 00:07:25.040 we're going to gather those resources and put 00:07:25.040 --> 00:07:27.240 that in the academic category. So that's one 00:07:27.240 --> 00:07:31.240 pillar. So our second pillar is industry. So 00:07:31.240 --> 00:07:33.079 industry has been reaching out to us left and 00:07:33.079 --> 00:07:34.899 right. We are very, very lucky to be talking 00:07:34.899 --> 00:07:37.620 to all the major tech companies, to be talking 00:07:37.620 --> 00:07:39.779 to anyone who has a content creation platform. 00:07:40.000 --> 00:07:42.279 We're talking to agents, managers, the people 00:07:42.279 --> 00:07:44.920 who represent the top creators in the country. 00:07:45.300 --> 00:07:47.040 Some of the top creators in the country themselves 00:07:47.040 --> 00:07:48.459 have reached out to us just to say, we think 00:07:48.459 --> 00:07:50.720 this is a really good idea. So what we're trying 00:07:50.720 --> 00:07:53.199 to do is figure out exactly how to partner with 00:07:53.199 --> 00:07:56.160 them because academia and industry meeting in 00:07:56.160 --> 00:07:59.300 the middle is a really new and different idea. 00:07:59.379 --> 00:08:01.399 We're not the only ones trying to do that part, 00:08:01.399 --> 00:08:04.220 but we are trying as the first academic center 00:08:04.220 --> 00:08:06.399 for the creator economy to figure out how to 00:08:06.399 --> 00:08:08.100 do it in a way that makes sense on both sides. 00:08:08.360 --> 00:08:11.100 So those partnerships are forming slash being 00:08:11.100 --> 00:08:13.259 discussed and developed right now. And then the 00:08:13.259 --> 00:08:15.819 last pillar is the students themselves. So we 00:08:15.819 --> 00:08:18.019 have drop ins with students at the center. We 00:08:18.019 --> 00:08:21.990 have the dropped -ins are meant to be a moment 00:08:21.990 --> 00:08:24.329 for them to collaborate, create, give us their 00:08:24.329 --> 00:08:26.569 feedback. What do you want to see from this center? 00:08:26.829 --> 00:08:28.310 Because if we're not building this thing with 00:08:28.310 --> 00:08:30.670 them, this is for them. 100 percent. If we're 00:08:30.670 --> 00:08:32.450 not building it with them, we know in terms of 00:08:32.450 --> 00:08:35.929 creator economy, ethos, that's not going to fly. 00:08:36.590 --> 00:08:38.549 So those are just a few things we're working 00:08:38.549 --> 00:08:40.809 on. Wow. Let me ask you this. As you're putting 00:08:40.809 --> 00:08:43.929 all these things together, What plans do you 00:08:43.929 --> 00:08:46.049 have for kind of student involvement in sort 00:08:46.049 --> 00:08:48.210 of steering these things? Because I feel like 00:08:48.210 --> 00:08:50.809 a lot of this industry is led by these young 00:08:50.809 --> 00:08:53.850 folks that need to educate us as much as vice 00:08:53.850 --> 00:08:56.370 versa. Well, I have an extremely talented project 00:08:56.370 --> 00:08:58.730 coordinator. His name is Thomas O 'Brien, and 00:08:58.730 --> 00:09:01.289 he is a creator himself. So we have somebody 00:09:01.289 --> 00:09:03.750 on the ground who really knows this. Like, I 00:09:03.750 --> 00:09:06.210 love to create content myself, but I'm 48 years 00:09:06.210 --> 00:09:08.429 old, so I am not in the game as much as someone 00:09:08.429 --> 00:09:11.389 like a Thomas. Thomas also went to Syracuse, 00:09:11.570 --> 00:09:13.909 just graduated, is still kind of like tied to 00:09:13.909 --> 00:09:16.570 all the student creators on campus. He's made 00:09:16.570 --> 00:09:20.429 a bunch of the videos on our Center for the Creator 00:09:20.429 --> 00:09:23.610 Economy accounts. He's kind of what I like to 00:09:23.610 --> 00:09:25.570 call the executive producer of the platforms 00:09:25.570 --> 00:09:28.200 that we control. And what we're working on right 00:09:28.200 --> 00:09:30.860 now, he has all these incredible ideas of ongoing 00:09:30.860 --> 00:09:34.139 series that students can help produce. And that's, 00:09:34.240 --> 00:09:36.200 you know, anyone who's been in production in 00:09:36.200 --> 00:09:39.039 any sort of like way, shape or form knows that 00:09:39.039 --> 00:09:40.879 as long as you have a good idea to get behind, 00:09:41.000 --> 00:09:42.720 we can figure out how to shoot it and create 00:09:42.720 --> 00:09:44.809 it. So that's what we're working on right now, 00:09:44.889 --> 00:09:46.690 where there would almost be like a creator crew 00:09:46.690 --> 00:09:49.210 that would be responsible for TikTok, Instagram. 00:09:49.610 --> 00:09:51.769 I'm hoping to expand to Substack, which is one 00:09:51.769 --> 00:09:53.509 of my favorite creator platforms, because I love 00:09:53.509 --> 00:09:56.669 the written word, but we'll see. So I think that 00:09:56.669 --> 00:09:58.629 once we start to build those out, maybe even 00:09:58.629 --> 00:10:01.230 into sort of like different student -led teams, 00:10:02.210 --> 00:10:04.190 we feel, and Thomas and I just talked about this 00:10:04.190 --> 00:10:05.929 this morning, which it really blew me away. He 00:10:05.929 --> 00:10:08.539 said, the content is the bridge. And I was just 00:10:08.539 --> 00:10:10.960 like, that's it, because everyone thinks content's 00:10:10.960 --> 00:10:13.639 so easy to create, but it's not, especially not 00:10:13.639 --> 00:10:17.139 content that's really meaningful. Yeah. You know, 00:10:17.279 --> 00:10:19.299 and then kind of along those lines, we also have 00:10:19.299 --> 00:10:21.679 this world of algorithms to deal with, right? 00:10:21.700 --> 00:10:26.559 Oh, yes. So that's our biggest challenge as an 00:10:26.559 --> 00:10:28.620 organization trying to help all kinds of different 00:10:28.620 --> 00:10:30.759 businesses and people navigate all these different 00:10:30.759 --> 00:10:33.720 platforms. Is that something the program will 00:10:33.720 --> 00:10:37.340 speak to, is kind of demystifying these algorithms? 00:10:37.399 --> 00:10:40.639 Definitely. I can say with 100 % confidence, 00:10:40.740 --> 00:10:42.220 we'll be talking about algorithms and we'll be 00:10:42.220 --> 00:10:45.179 talking about AI. Because we already are at Syracuse. 00:10:45.360 --> 00:10:48.899 So I teach in Newhouse's public relations program. 00:10:49.179 --> 00:10:51.299 And we are talking about AI and algorithms and 00:10:51.299 --> 00:10:55.179 how it all works every day. Because what we know 00:10:55.179 --> 00:10:57.860 is that the students are surrounded by it. There's 00:10:57.860 --> 00:11:01.019 tools. They know for the most part how algorithms 00:11:01.019 --> 00:11:02.799 work. They don't necessarily know, let's say, 00:11:02.980 --> 00:11:05.580 that TikTok is an interest -based algorithm and 00:11:05.580 --> 00:11:08.299 Facebook and Instagram used to be a social graphing 00:11:08.299 --> 00:11:10.559 algorithm. But if you tell them that, they're 00:11:10.559 --> 00:11:13.840 like, oh, that makes sense. And also to understand 00:11:13.840 --> 00:11:16.500 that every other algorithm for every other social 00:11:16.500 --> 00:11:18.879 media platform has followed TikTok since it became 00:11:18.879 --> 00:11:21.580 wildly successful. And now we don't care who 00:11:21.580 --> 00:11:23.399 your friends and family are. We just care what 00:11:23.399 --> 00:11:25.460 you're interested in. And are you watching this 00:11:25.460 --> 00:11:28.720 video for three to five seconds? So I think that 00:11:28.720 --> 00:11:31.419 knowledge is power. So if you know that, then 00:11:31.419 --> 00:11:33.860 you have a little bit more power over those algorithms, 00:11:34.000 --> 00:11:37.279 which is helpful for the just sheer addictiveness 00:11:37.279 --> 00:11:40.120 of social media. But then we can also have them 00:11:40.120 --> 00:11:42.379 use algorithms to their advantage when they're 00:11:42.379 --> 00:11:44.620 doing content creation to make sure that they're 00:11:44.620 --> 00:11:47.330 kind of seen, interacted with. And again, just 00:11:47.330 --> 00:11:49.570 trying to find, I hesitate to say the word meaningful 00:11:49.570 --> 00:11:52.429 again, but just to find a place where we can 00:11:52.429 --> 00:11:55.629 make content that actually does something, that 00:11:55.629 --> 00:11:59.049 isn't a throwaway, that for the students really 00:11:59.049 --> 00:12:01.509 furthers their interests or whatever it is that 00:12:01.509 --> 00:12:03.269 they're looking to get out of it. I think that 00:12:03.269 --> 00:12:05.870 that's what at least our program and then the 00:12:05.870 --> 00:12:08.070 center is always trying to offer. That's great. 00:12:08.429 --> 00:12:12.070 That's such an incredible thing. For folks that 00:12:12.070 --> 00:12:15.870 aren't versed on this, Parents even, thinking 00:12:15.870 --> 00:12:17.889 about where to send their kids. Can you give 00:12:17.889 --> 00:12:20.450 a little outlook on just what the job market 00:12:20.450 --> 00:12:22.769 is? What are the careers and what's that look 00:12:22.769 --> 00:12:24.830 like for folks from this program? Oh, it's such 00:12:24.830 --> 00:12:27.269 a good question. I think that the... There's 00:12:27.269 --> 00:12:29.529 so much that's undefined right now. And I think 00:12:29.529 --> 00:12:32.350 that's not breaking news by any means, but I'm 00:12:32.350 --> 00:12:34.470 a parent too. I have a seven and 11 year old 00:12:34.470 --> 00:12:36.370 and I'm just like, what is work even going to 00:12:36.370 --> 00:12:38.169 look like for them? Are we going to be on like 00:12:38.169 --> 00:12:41.389 universal basic income by then? Like, so the, 00:12:41.389 --> 00:12:44.450 I think that the nature of work is changing. 00:12:45.110 --> 00:12:49.340 My research at Syracuse is also an AI. So I work 00:12:49.340 --> 00:12:53.360 on the team that develops strategies for AI detection. 00:12:54.519 --> 00:12:57.340 It's an interesting place to be because I've 00:12:57.340 --> 00:12:59.940 read a lot of studies on what's working, what's 00:12:59.940 --> 00:13:04.039 not working. Is it AI? Isn't it AI? A lot of 00:13:04.039 --> 00:13:06.360 what we're coming down on right now is not, is 00:13:06.360 --> 00:13:09.240 it AI or not. We're going to become savvy and 00:13:09.240 --> 00:13:11.700 know whether it's AI or not. We're also going 00:13:11.700 --> 00:13:13.919 to start to assume that we are talking to an 00:13:13.919 --> 00:13:15.980 AI when we're talking to customer service and 00:13:15.980 --> 00:13:18.299 things like that. So I think that the world is 00:13:18.299 --> 00:13:21.200 starting to shift. No matter how you feel about 00:13:21.200 --> 00:13:24.639 AI, that shift is still happening. And believe 00:13:24.639 --> 00:13:27.159 me, there's many misgivings that I have as a 00:13:27.159 --> 00:13:28.740 parent as well, where I'm just like, are they 00:13:28.740 --> 00:13:30.899 just going to be pushing buttons all day? But 00:13:30.899 --> 00:13:33.639 I think that there's a lot of creativity. I think 00:13:33.639 --> 00:13:35.940 there's a lot of efficiency that comes with AI 00:13:35.940 --> 00:13:38.990 as well that can be really helpful. So it's a 00:13:38.990 --> 00:13:41.090 humongous trade off. You know, are we trading 00:13:41.090 --> 00:13:43.389 data centers for efficiency is a great question. 00:13:44.409 --> 00:13:47.509 But I think that the nature of work for graduating 00:13:47.509 --> 00:13:49.809 seniors and those who are coming into school 00:13:49.809 --> 00:13:54.590 now is a humongous question. But I and also in 00:13:54.590 --> 00:13:57.889 my five jobs that I have, I'm a consultant. So 00:13:57.889 --> 00:14:00.450 I work. I have my own business that my wife and 00:14:00.450 --> 00:14:02.789 I run and we do public relations and marketing 00:14:02.789 --> 00:14:05.470 and events, which is why I was tapped for this 00:14:05.470 --> 00:14:09.039 launch director role. So in my work world, we 00:14:09.039 --> 00:14:12.000 are using AI all day every day. And so there's 00:14:12.000 --> 00:14:14.220 not a client that doesn't require it. There's 00:14:14.220 --> 00:14:15.840 not a client that's not using it themselves. 00:14:16.159 --> 00:14:18.259 So to think that we wouldn't be integrating that 00:14:18.259 --> 00:14:22.879 into what we do in our academic work seems, at 00:14:22.879 --> 00:14:25.940 least to me, sort of not really possible. Like 00:14:25.940 --> 00:14:29.240 that's not sustainable. So when I start to see 00:14:29.240 --> 00:14:31.200 what the work world looks like, there's still 00:14:31.200 --> 00:14:33.220 lots of opportunities. There's going to be very 00:14:33.220 --> 00:14:35.500 different. Is entry level going to look the same? 00:14:35.659 --> 00:14:38.860 Probably not. Are some of those white collar 00:14:38.860 --> 00:14:41.820 jobs going to change? I would say yes. And I 00:14:41.820 --> 00:14:44.159 think that there's so many different industry 00:14:44.159 --> 00:14:47.139 reports and mainstream media coverage that would 00:14:47.139 --> 00:14:50.080 sort of support what I'm saying, that it's not 00:14:50.080 --> 00:14:51.820 that there won't be jobs. It's that those jobs 00:14:51.820 --> 00:14:54.279 are going to look really different. I actually 00:14:54.279 --> 00:14:57.600 had a guest lecture with a person from a leading 00:14:57.600 --> 00:15:00.460 PR firm down in DC come in this past semester 00:15:00.460 --> 00:15:03.570 and he said, It might be a good thing in terms 00:15:03.570 --> 00:15:06.049 of public relations jobs where when you start 00:15:06.049 --> 00:15:07.750 as a public relations assistant, you're doing 00:15:07.750 --> 00:15:10.429 a lot of the dirty work. You're doing research 00:15:10.429 --> 00:15:12.970 and you're building media lists and you're kind 00:15:12.970 --> 00:15:15.529 of just doing all the Excel spreadsheets that 00:15:15.529 --> 00:15:17.789 the business needs. Maybe you won't be doing 00:15:17.789 --> 00:15:20.309 that. Maybe AI will help you do that and you'll 00:15:20.309 --> 00:15:22.909 be able to go have lunch with clients and build 00:15:22.909 --> 00:15:26.100 in -person relationships. So I think that the 00:15:26.100 --> 00:15:28.840 nature of work is definitely changing. But I 00:15:28.840 --> 00:15:30.679 can definitely understand being very nervous 00:15:30.679 --> 00:15:34.159 going into this graduating class, for sure. I'm 00:15:34.159 --> 00:15:37.240 completely with you. And at the same time, I'm, 00:15:37.240 --> 00:15:39.240 I guess, old enough to remember the time when 00:15:39.240 --> 00:15:41.059 computers were going to take all our jobs. Remember 00:15:41.059 --> 00:15:44.519 that? And the internet. And yeah. And to me, 00:15:44.620 --> 00:15:46.080 it's just that evolution. I can go all the way 00:15:46.080 --> 00:15:48.440 back to interchangeable parts that we learned 00:15:48.440 --> 00:15:53.580 about. Board and factories and things. But to 00:15:53.580 --> 00:15:59.279 me, it's a tool. And I also think about, I might 00:15:59.279 --> 00:16:00.980 even take that farther than most people go in 00:16:00.980 --> 00:16:04.200 terms of what I am cool with, I guess, when it 00:16:04.200 --> 00:16:06.700 comes to AI. Because I think about things like 00:16:06.700 --> 00:16:09.139 people in art. And for years, we had these incredible 00:16:09.139 --> 00:16:11.519 artists, and they used paint and brush and canvas. 00:16:11.899 --> 00:16:13.879 And a computer came along, and we had Photoshop. 00:16:14.019 --> 00:16:16.240 And people started making art with a mouse. And 00:16:16.240 --> 00:16:18.740 everybody, oh, that's not art. Graphic design 00:16:18.740 --> 00:16:21.799 is a massive industry, and it's very well respected. 00:16:23.269 --> 00:16:25.889 This sort of goes along the same way. Now, AI 00:16:25.889 --> 00:16:28.730 does a lot for us that we're not used to, but 00:16:28.730 --> 00:16:30.490 it's still a tool at the end of the day. And 00:16:30.490 --> 00:16:34.970 to me, it's the product of what you put in. And 00:16:34.970 --> 00:16:38.029 obviously, there's some levels there. But that's 00:16:38.029 --> 00:16:40.750 kind of the way I look at it. And I also look 00:16:40.750 --> 00:16:43.110 at some of these things. And today, obviously, 00:16:43.110 --> 00:16:44.450 is a lot different than it's going to be in a 00:16:44.450 --> 00:16:47.470 few years. But to date, AI has created far more 00:16:47.470 --> 00:16:52.539 jobs than it's eliminated. I'm cautiously optimistic 00:16:52.539 --> 00:16:54.559 that it is gonna be more of a shift than anything 00:16:54.559 --> 00:16:57.360 else. I don't think you're gonna find millions 00:16:57.360 --> 00:16:59.759 of people out of work. They will be in different 00:16:59.759 --> 00:17:02.240 types of jobs potentially. And to me, that's 00:17:02.240 --> 00:17:05.180 sort of the evolution of life. But again, maybe 00:17:05.180 --> 00:17:07.539 I have a little more rosy view than some, but 00:17:07.539 --> 00:17:12.000 as a tech guy, I try not to be overly worried 00:17:12.000 --> 00:17:13.960 about things, even though they're very valid. 00:17:14.039 --> 00:17:16.319 Yeah, I agree. I think there's an optimism to 00:17:16.319 --> 00:17:18.500 be had for sure. And I also think that this is 00:17:18.500 --> 00:17:20.519 massive technological change that we've been 00:17:20.569 --> 00:17:23.950 working towards and wanting for over, I don't 00:17:23.950 --> 00:17:26.650 know, 80 years. So people think that AI is new. 00:17:26.809 --> 00:17:29.150 It started in the 1950s. The government has funded 00:17:29.150 --> 00:17:32.970 AI research since then, and we have only been 00:17:32.970 --> 00:17:36.210 held back because of the technology. The microchips 00:17:36.210 --> 00:17:39.009 are the key that we can actually fit the compute 00:17:39.009 --> 00:17:42.210 on something to power the AI. That's only been 00:17:42.210 --> 00:17:46.309 available since 2022. It's hard when chat GPT 00:17:46.309 --> 00:17:48.750 explodes on the scene in 2022 and people say, 00:17:48.769 --> 00:17:51.910 oh, that's AI. That's one iteration of AI. But 00:17:51.910 --> 00:17:53.809 to your point, it's been evolving for a really 00:17:53.809 --> 00:17:57.329 long time. And I also wonder my view when we 00:17:57.329 --> 00:17:59.650 start to talk about shooting data centers up 00:17:59.650 --> 00:18:02.650 into space and solar panels and things like that, 00:18:02.890 --> 00:18:05.250 which I think are really innovative ideas, but 00:18:05.250 --> 00:18:08.009 also. Like there was a NASA scientist that said 00:18:08.009 --> 00:18:10.089 like, have you ever been to space? Like it's 00:18:10.089 --> 00:18:12.150 actually kind of hard to do these things. So 00:18:12.150 --> 00:18:13.829 there's going to be a lot that has to evolve 00:18:13.829 --> 00:18:17.450 and unfold. But I think that the value of human 00:18:17.450 --> 00:18:21.450 creation would also exponentially increase because 00:18:21.450 --> 00:18:23.710 it might be more rare to see something that's 00:18:23.710 --> 00:18:26.049 been created by you or I. And you brought up 00:18:26.049 --> 00:18:29.390 art. I did my thesis. I did my master's at Newhouse 00:18:29.390 --> 00:18:32.150 because I'm all in on Newhouse if you can't tell. 00:18:32.740 --> 00:18:36.160 But I did my master's at Newhouse on, are women 00:18:36.160 --> 00:18:38.460 artists using AI in their creative process or 00:18:38.460 --> 00:18:41.140 not? And the answer was 50 -50. It was 20 women 00:18:41.140 --> 00:18:43.460 and 10 of them were and 10 of them weren't. And 00:18:43.460 --> 00:18:45.460 I think that that kind of represents how people 00:18:45.460 --> 00:18:49.140 feel right now about it. There's so many benefits 00:18:49.140 --> 00:18:51.640 and also we can't even get into like the benefits 00:18:51.640 --> 00:18:54.960 of health care and people who like disability 00:18:54.960 --> 00:18:57.200 research. There's just going to be so many strides 00:18:57.200 --> 00:18:59.960 made in those areas that are kind of undeniable. 00:19:00.039 --> 00:19:02.640 But then again, it comes with pretty massive 00:19:02.640 --> 00:19:05.599 tradeoffs. Yeah. Yeah, absolutely. I could talk 00:19:05.599 --> 00:19:07.700 AI all day. We could get going on that. I love 00:19:07.700 --> 00:19:10.400 it. And I love to hear that, you know, again, 00:19:10.480 --> 00:19:12.400 one of the top universities in the country is 00:19:12.400 --> 00:19:15.579 all over these things in the fact that, you know, 00:19:15.579 --> 00:19:19.930 these are the priorities that the school is giving 00:19:19.930 --> 00:19:24.410 these students, you know, it's great. Especially 00:19:24.410 --> 00:19:26.730 because it's in Syracuse. Exactly where we need 00:19:26.730 --> 00:19:29.329 these things. So I love to lead right here at 00:19:29.329 --> 00:19:31.049 home. Well, with Micron coming, you know, we 00:19:31.049 --> 00:19:33.529 got to be ready. 100%. Yeah. But I also just 00:19:33.529 --> 00:19:35.329 think that what I really love about Syracuse, 00:19:35.369 --> 00:19:37.349 I've lived in New York City. I lived in Portland, 00:19:37.349 --> 00:19:40.789 Oregon. And I knew that I always had my Syracuse 00:19:40.789 --> 00:19:45.069 in the back of my mind because I knew that. I'm 00:19:45.069 --> 00:19:46.890 a communicator, so I knew that that's eventually 00:19:46.890 --> 00:19:50.049 where I wanted to be. But I just think that for 00:19:50.049 --> 00:19:53.809 Syracuse, the city, what an amazing gem to have. 00:19:55.230 --> 00:19:59.089 The university truly is 100 % focused on leading. 00:19:59.930 --> 00:20:01.549 It's like, what is the next thing that we could 00:20:01.549 --> 00:20:03.390 be doing? That's what we're talking about on 00:20:03.390 --> 00:20:05.829 campus, truly. I love it. I love it. And you're 00:20:05.829 --> 00:20:07.390 certainly leading like this. Like we said, this 00:20:07.390 --> 00:20:09.890 is the first program in the country. Sort of 00:20:09.890 --> 00:20:11.430 surprising that it's the first program in the 00:20:11.430 --> 00:20:14.170 country. I'm guessing that this spark will ignite 00:20:14.170 --> 00:20:17.069 pretty quickly in different places. But, you 00:20:17.069 --> 00:20:19.730 know, as you've mentioned, this creator economy, 00:20:20.269 --> 00:20:24.230 it didn't, you know, pop up this summer. It's 00:20:24.230 --> 00:20:26.369 been things that has been a booming industry 00:20:26.369 --> 00:20:27.930 and people have been making billions of dollars 00:20:27.930 --> 00:20:30.970 for a number of years at this point. So love 00:20:30.970 --> 00:20:33.490 to see it get this attention that it deserves. 00:20:34.180 --> 00:20:38.099 and these resources. One other thing I'll ask 00:20:38.099 --> 00:20:41.819 you. So if folks want to find out more about 00:20:41.819 --> 00:20:44.039 this, what's the best way, whether you're a prospective 00:20:44.039 --> 00:20:47.619 student or somebody like me, a business person 00:20:47.619 --> 00:20:50.200 who wants to tap into this talent. Yeah, I think, 00:20:50.240 --> 00:20:54.539 so we have a website, creatoreconomy .syr .edu. 00:20:55.079 --> 00:20:58.160 And then I would also encourage people to follow 00:20:58.160 --> 00:21:01.019 our Instagram and TikTok accounts, particularly 00:21:01.019 --> 00:21:03.500 Instagram, because that's where I think that's 00:21:03.500 --> 00:21:05.980 where you can get a real sense of, as the young 00:21:05.980 --> 00:21:08.160 ones say, the vibe that we're going for, but 00:21:08.160 --> 00:21:12.059 also just to really see the content and sort 00:21:12.059 --> 00:21:14.720 of how we're attaching meaning to it in action. 00:21:15.319 --> 00:21:16.799 Because I think that that's really important. 00:21:17.420 --> 00:21:20.740 What you just said I think is very poignant that 00:21:20.740 --> 00:21:24.559 it's half a trillion dollars that Goldman Sachs 00:21:24.559 --> 00:21:27.160 estimates will be invested in the crater economy. 00:21:27.500 --> 00:21:31.140 And that report was from 2023. So it's just it's 00:21:31.140 --> 00:21:34.839 it's huge. And I think that it's not this I think 00:21:34.839 --> 00:21:37.220 a lot of folks tend to kind of like downplay 00:21:37.220 --> 00:21:39.400 the creator economy and they say, oh, it's just 00:21:39.400 --> 00:21:41.359 tick tock and it's just dancing and that kind 00:21:41.359 --> 00:21:43.140 of stuff. And sure, that's kind of how it started. 00:21:43.680 --> 00:21:45.980 But it's really evolved into a business. And 00:21:45.980 --> 00:21:47.799 I think we have to treat it that way. And we 00:21:47.799 --> 00:21:50.220 have to understand that, for example, we have 00:21:50.220 --> 00:21:52.700 students where I'm thinking of this wonderful 00:21:52.700 --> 00:21:56.480 student. She has a brand business out of her 00:21:56.480 --> 00:22:00.559 sorority. And so she receives products from brands 00:22:00.559 --> 00:22:03.559 and she posts about them on Instagram, TikTok, 00:22:03.759 --> 00:22:06.220 et cetera. LinkedIn is one of her platforms that 00:22:06.220 --> 00:22:08.559 she finds a lot of success on. I know. So it's 00:22:08.559 --> 00:22:13.299 not the big two always. And then she also gives 00:22:13.299 --> 00:22:16.839 those products to her sorority sisters. So there's 00:22:16.839 --> 00:22:19.140 maybe like upwards of like 20 or 30 women who 00:22:19.140 --> 00:22:21.160 are receiving this perfume or whatever it might 00:22:21.160 --> 00:22:24.059 be. And the brands know that not only is she 00:22:24.059 --> 00:22:26.880 the target audience, So are all of those other 00:22:26.880 --> 00:22:29.500 women. And it kind of grows out from there. And 00:22:29.500 --> 00:22:32.819 it's an incredible way to think about influencing. 00:22:33.240 --> 00:22:34.900 You know, we talk about influencers and all that. 00:22:35.000 --> 00:22:37.200 But like to truly influence someone to buy something 00:22:37.200 --> 00:22:39.819 and change their behavior. This is the way that 00:22:39.819 --> 00:22:44.200 brands are enacting that now. 100 percent. That's 00:22:44.200 --> 00:22:46.920 something that I don't know if. We've talked 00:22:46.920 --> 00:22:48.940 about it a lot, but we've announced recently 00:22:48.940 --> 00:22:51.720 that clickstream scooters were extending to downtown 00:22:51.720 --> 00:22:54.299 Syracuse. Congratulations. That's exciting. Thank 00:22:54.299 --> 00:22:58.539 you. I'm very excited. It'll be a little over 00:22:58.539 --> 00:23:01.000 16 ,000 square feet, the size of our facility. 00:23:01.180 --> 00:23:04.619 No big deal. We're going to be doing a wide variety 00:23:04.619 --> 00:23:06.180 of things, but one of the things that we're going 00:23:06.180 --> 00:23:08.259 to be leaning heavily into is this live social 00:23:08.259 --> 00:23:12.240 selling. Oh, yes. This is very much along the 00:23:12.240 --> 00:23:15.000 lines of what you were talking about where What 00:23:15.000 --> 00:23:18.240 we'll do is for brands that have a product, we'll 00:23:18.240 --> 00:23:20.180 provide the talent, the set, the tech, everything. 00:23:20.220 --> 00:23:23.500 We'll go live and sell their products. But that 00:23:23.500 --> 00:23:24.940 feeds into exactly kind of what you're talking 00:23:24.940 --> 00:23:26.400 about. I think it's interesting. People don't 00:23:26.400 --> 00:23:28.299 necessarily understand how some of these influencer 00:23:28.299 --> 00:23:31.640 programs work where you can do that. We have 00:23:31.640 --> 00:23:33.940 that capability. We can go live and I can go 00:23:33.940 --> 00:23:36.519 and talk to a thousand people, however many watch 00:23:36.519 --> 00:23:39.460 me. But also all of these other folks that have 00:23:39.460 --> 00:23:41.779 a following can now also go sell my product. 00:23:41.960 --> 00:23:45.500 They make a little piece of it. It becomes an 00:23:45.500 --> 00:23:49.319 incredible way to sell a product these days where, 00:23:49.500 --> 00:23:51.720 you know, it used to be a matter of, we got a 00:23:51.720 --> 00:23:54.119 TV ad and this one's real clever and, you know, 00:23:54.160 --> 00:23:56.059 maybe it's good, maybe it catches attention or 00:23:56.059 --> 00:23:58.940 not, but there's nothing like, you know, and 00:23:58.940 --> 00:24:00.539 people don't, I don't know, I feel like they 00:24:00.539 --> 00:24:02.579 get sick of the word influencer, but it really 00:24:02.579 --> 00:24:05.140 is the most accurate word because it's, you know, 00:24:05.140 --> 00:24:06.880 folks, and I think what a lot of people don't 00:24:06.880 --> 00:24:09.519 understand is these micro influencers. We're 00:24:09.519 --> 00:24:11.099 not necessarily talking about people with millions 00:24:11.099 --> 00:24:13.039 of followers anymore, it could be a few thousand. 00:24:13.359 --> 00:24:17.039 but you've got a few thousand good friends and 00:24:17.039 --> 00:24:18.740 a couple hundred of them will buy that product. 00:24:19.180 --> 00:24:23.420 You're incredibly valuable to brands. So we think 00:24:23.420 --> 00:24:25.779 this is an incredible world and we're investing 00:24:25.779 --> 00:24:28.119 heavily into doing these sorts of things and 00:24:28.119 --> 00:24:30.759 learning these things that so many folks don't 00:24:30.759 --> 00:24:36.200 even realize exist. So it's just really exciting. 00:24:36.319 --> 00:24:38.380 Do you think that some of it's because it's been 00:24:38.380 --> 00:24:41.839 driven by like sort of the Gen Z kind of cohort 00:24:41.839 --> 00:24:44.940 where they almost created their own thing in 00:24:44.940 --> 00:24:46.960 their own platforms. And then some of us myself 00:24:46.960 --> 00:24:48.579 very much included. We were like, hey, what are 00:24:48.579 --> 00:24:51.240 you guys doing over there? And then by the time 00:24:51.240 --> 00:24:53.279 we realized what they were doing, I'm like, I'm 00:24:53.279 --> 00:24:55.140 sorry, what's happening? There's like a multimillion 00:24:55.140 --> 00:24:56.920 dollar business coming out of your dorm room. 00:24:57.059 --> 00:24:59.759 You know, like that's kind of what it really 00:24:59.759 --> 00:25:02.099 I've been working with bloggers and influencers 00:25:02.099 --> 00:25:05.279 my whole career. So I have a 20 year public relations, 00:25:05.400 --> 00:25:07.920 communications events career where I remember 00:25:07.920 --> 00:25:09.660 when somebody said to me, oh, you need to reach 00:25:09.660 --> 00:25:11.900 out to bloggers, not just traditional media. 00:25:12.190 --> 00:25:14.690 And I was like, why? And then when I started 00:25:14.690 --> 00:25:17.230 reaching out to them, they had that loyal audience. 00:25:17.230 --> 00:25:19.710 It was all written on websites back then. And 00:25:19.710 --> 00:25:22.009 then it morphed into influencers. And then we 00:25:22.009 --> 00:25:24.650 were sending people products on Instagram. And 00:25:24.650 --> 00:25:26.730 like, will you review this? Or will you come 00:25:26.730 --> 00:25:28.750 to this event and post about it? Those are all 00:25:28.750 --> 00:25:32.190 very quaint by today's standards. And now it's 00:25:32.190 --> 00:25:35.410 just this. We have a term sheet that we would 00:25:35.410 --> 00:25:38.009 send to a creator We would say this is what we 00:25:38.009 --> 00:25:40.490 would like you to do this Here are some suggested 00:25:40.490 --> 00:25:42.630 captions and they can say yes or no as to whether 00:25:42.630 --> 00:25:45.089 they would actually use them and it's just a 00:25:45.089 --> 00:25:47.210 it's a real business relationship And I think 00:25:47.210 --> 00:25:50.910 that people don't realize that young people today 00:25:50.910 --> 00:25:53.690 are very savvy I mean I go to these creator events 00:25:53.690 --> 00:25:55.670 and they're throwing around where it's like IP 00:25:55.670 --> 00:25:58.609 and they're saying like I can't I can't engage 00:25:58.609 --> 00:26:00.529 with that brand because it doesn't align with 00:26:00.529 --> 00:26:03.170 my values and I won't give my IP to someone who 00:26:03.170 --> 00:26:05.069 doesn't align with my values. I'm just like, 00:26:05.230 --> 00:26:08.309 where are you? You're 19 years old. But it's 00:26:08.309 --> 00:26:10.390 incredible because there's no barrier to entry 00:26:10.390 --> 00:26:12.609 at all anymore. No, you're absolutely right. 00:26:13.130 --> 00:26:14.970 It's interesting. There's been people like Gary 00:26:14.970 --> 00:26:17.069 Vaynerchuk who have been trying to beat this 00:26:17.069 --> 00:26:20.019 drum. for a long time and explained to parents 00:26:20.019 --> 00:26:22.880 that it's a different world and where your teenager 00:26:22.880 --> 00:26:27.200 has figured out a way to make revenue. Something 00:26:27.200 --> 00:26:30.380 that I was just trying to sleep late. That was 00:26:30.380 --> 00:26:34.799 my intention as a 19 year old. But it is very 00:26:34.799 --> 00:26:36.859 much led that way. But it's interesting to see 00:26:36.859 --> 00:26:40.200 how quickly it catches on. So as much as I've 00:26:40.200 --> 00:26:42.319 had these conversations with people and talked 00:26:42.319 --> 00:26:44.059 about and people, oh, I didn't know they did 00:26:44.059 --> 00:26:45.819 that sort of that TikTok shop. I didn't know 00:26:45.819 --> 00:26:47.740 that was a thing. I've had other people that 00:26:47.740 --> 00:26:50.099 go, yeah, my 84 -year -old mother is shopping 00:26:50.099 --> 00:26:53.460 in there all day long. And it's very interesting 00:26:53.460 --> 00:26:58.920 how it spans. It can be a modern day QVC. 100%. 00:26:58.920 --> 00:27:01.859 That's how I describe it, honestly, is exactly 00:27:01.859 --> 00:27:04.960 that way. And it's neat, though. And when you 00:27:04.960 --> 00:27:06.440 think about it, you drill back and you go, well, 00:27:06.440 --> 00:27:09.220 why is this working? I was like, well, everybody 00:27:09.220 --> 00:27:11.759 loves the convenience of e -commerce, but we 00:27:11.759 --> 00:27:13.960 miss the experience of going to the store and 00:27:13.960 --> 00:27:15.900 asking a salesperson a question about a thing. 00:27:16.039 --> 00:27:18.200 Now you can do that on a live stream. Here's 00:27:18.200 --> 00:27:19.759 a thousand other people and I'm showing you this 00:27:19.759 --> 00:27:22.299 product, but I can ask, hey, does that lid close? 00:27:23.039 --> 00:27:25.940 And you get that sort of human interaction and 00:27:25.940 --> 00:27:28.420 then they mix the community element that you 00:27:28.420 --> 00:27:30.799 got out of all kinds of content. So now maybe 00:27:30.799 --> 00:27:33.539 I'm not even in the market, but I like this person. 00:27:33.619 --> 00:27:36.319 So now I'm watching their sales show and eventually 00:27:36.319 --> 00:27:39.759 I will buy something. It's a very interesting. 00:27:40.029 --> 00:27:42.170 whole new world. But this is a forward thinking 00:27:42.170 --> 00:27:44.349 model that you all are jumping on because this 00:27:44.349 --> 00:27:47.849 is very popular in China. Yes. And very popular 00:27:47.849 --> 00:27:50.569 TikTok in China and other Asian countries, I 00:27:50.569 --> 00:27:54.569 know. But the US has not adopted this as sort 00:27:54.569 --> 00:27:56.950 of like a tactic, a technique, whatever you want 00:27:56.950 --> 00:27:59.119 to call it. So I think the fact that you're getting 00:27:59.119 --> 00:28:01.660 in on that early is very smart. That's our hope. 00:28:01.940 --> 00:28:03.940 Yeah, we'll cross our fingers for that, right? 00:28:04.720 --> 00:28:07.599 To that point, there is one company out in California 00:28:07.599 --> 00:28:10.680 that I think is doing a really great job at it, 00:28:11.039 --> 00:28:13.400 and the gentleman who started that was very experienced 00:28:13.400 --> 00:28:15.880 in the Asian markets, and that's why he's been 00:28:15.880 --> 00:28:18.759 able to do that. But to date, and it doesn't 00:28:18.759 --> 00:28:20.720 mean there aren't some that... that haven't marketed 00:28:20.720 --> 00:28:23.099 themselves well, but we haven't found anybody 00:28:23.099 --> 00:28:25.220 else even remotely close to that. So we'll be 00:28:25.220 --> 00:28:27.339 maybe the second, definitely the first on the 00:28:27.339 --> 00:28:29.400 East Coast. You know, I have someone that was 00:28:29.400 --> 00:28:31.759 in my cohort in my grad program who did his entire 00:28:31.759 --> 00:28:33.859 dissertation on this topic. So if you need research, 00:28:33.859 --> 00:28:35.660 I would love you know who to call. I would love 00:28:35.660 --> 00:28:38.240 that. Or who did direct message as it were. You 00:28:38.240 --> 00:28:39.539 know, because that's the other thing is as much 00:28:39.539 --> 00:28:41.400 as we're jumping in with both feet, this is a 00:28:41.400 --> 00:28:45.279 new thing for all parties. So we will be as knowledgeable 00:28:45.279 --> 00:28:48.680 on it as can be. But that's not necessarily saying 00:28:48.680 --> 00:28:50.509 a lot. at this point, you know what I mean? We 00:28:50.509 --> 00:28:51.589 still have to figure out what the American model 00:28:51.589 --> 00:28:53.009 is going to look like for this because it will 00:28:53.009 --> 00:28:56.269 be culturally very different, I imagine. We're 00:28:56.269 --> 00:28:58.250 seeing very interesting things. What's very interesting 00:28:58.250 --> 00:29:00.349 to me that I've talked to a number of people 00:29:00.349 --> 00:29:02.910 about is you're seeing this take off very much, 00:29:03.049 --> 00:29:05.990 but it's not necessarily the big name brands 00:29:05.990 --> 00:29:08.049 yet. You're seeing people that are selling things 00:29:08.049 --> 00:29:09.769 that are almost sort of like flea market. Like 00:29:09.769 --> 00:29:11.910 underground. They're generic things that you 00:29:11.910 --> 00:29:16.119 can buy in bulk and things of this nature. you're 00:29:16.119 --> 00:29:18.279 not necessarily seeing these big names. And I 00:29:18.279 --> 00:29:20.059 think that's very much coming. And that's the 00:29:20.059 --> 00:29:21.960 part that I'm excited about, you know, when the 00:29:21.960 --> 00:29:24.980 Milwaukee tools or the General Mills or whatever, 00:29:25.160 --> 00:29:28.319 you know, these household names dig into this. 00:29:28.539 --> 00:29:30.670 It's going to be a Real thing, you know, it's 00:29:30.670 --> 00:29:32.269 so interesting because it reminds me of when 00:29:32.269 --> 00:29:34.490 social media platforms started You know that 00:29:34.490 --> 00:29:36.609 it was kind of underground to start. That's like 00:29:36.609 --> 00:29:38.250 any media though. You could you could talk about 00:29:38.250 --> 00:29:41.410 like most like the internet was underground to 00:29:41.410 --> 00:29:44.069 start and then became a big thing and I wonder 00:29:44.069 --> 00:29:46.410 too because it's the progression for some of 00:29:46.410 --> 00:29:48.930 the social media platforms has been that it's 00:29:48.930 --> 00:29:51.210 it's sort of like ours and it's our Neat little 00:29:51.210 --> 00:29:53.269 community that we love like remember when Facebook 00:29:53.269 --> 00:29:56.509 was fun, you know before it got weird And then 00:29:56.509 --> 00:29:58.630 it's like it grows and grows and then the big 00:29:58.630 --> 00:30:01.289 brand come in and they kind of blow it up, which 00:30:01.289 --> 00:30:05.190 is good but also bad because it gets mainstreamed 00:30:05.190 --> 00:30:07.710 and different. But I imagine in this space, it's 00:30:07.710 --> 00:30:09.589 going to be essential because if you don't have 00:30:09.589 --> 00:30:11.670 those big brands, you don't have the money that 00:30:11.670 --> 00:30:14.170 you need. I think that's going to be the case. 00:30:14.450 --> 00:30:16.849 Interesting catch -22 though. I think it's coming 00:30:16.849 --> 00:30:22.329 and the opportunities for all things. I'm of 00:30:22.329 --> 00:30:24.769 the mindset that you can sell just about anything 00:30:24.769 --> 00:30:28.339 that way. I look forward to proving or disproving 00:30:28.339 --> 00:30:30.740 that, I guess, is the case, maybe. Well, somebody's 00:30:30.740 --> 00:30:33.220 got to do it. So why not you? That's exactly 00:30:33.220 --> 00:30:37.079 what I say. Yeah. Carrie, I don't want to take 00:30:37.079 --> 00:30:39.500 too much more of your time. I know you've got 00:30:39.500 --> 00:30:42.960 five different jobs that you've got to get to, 00:30:42.980 --> 00:30:45.759 but I love all my jobs and I enjoy talking about 00:30:45.759 --> 00:30:48.440 them with you. So thank you for having me. Absolutely. 00:30:48.480 --> 00:30:51.220 And definitely you're welcome back any time. 00:30:51.759 --> 00:30:53.920 One of the things we're going to do in the new 00:30:53.920 --> 00:30:55.539 place is there will be a brand new set for Good 00:30:55.539 --> 00:30:58.700 News York for this show. and ideally it'll be 00:30:58.700 --> 00:31:01.660 live in the morning. So we're going to take that 00:31:01.660 --> 00:31:04.799 to the next level and hopefully that works well. 00:31:04.940 --> 00:31:07.140 That's so exciting. We're going to be able to 00:31:07.140 --> 00:31:10.519 do a lot of fun stuff. Well, my legacy TV background 00:31:10.519 --> 00:31:13.420 supports your live broadcast because there's 00:31:13.420 --> 00:31:16.559 nothing like live. I'm completely with you. I'm 00:31:16.559 --> 00:31:18.680 completely with you. I miss that. I spent a lot 00:31:18.680 --> 00:31:20.519 of time on Twitch watching all kinds of random 00:31:20.519 --> 00:31:23.140 programming because I don't know. I don't want 00:31:23.140 --> 00:31:24.579 to decide what to watch. I just want to flip 00:31:24.579 --> 00:31:26.900 it on and I'd watch it. I don't know. Oh, well, 00:31:27.019 --> 00:31:30.220 I have an 11 -year -old gamer. So he's like, 00:31:30.380 --> 00:31:32.400 Mom, I can't go on Twitch. And I'm like, you 00:31:32.400 --> 00:31:35.079 know, maybe like 16, 18. I'm not sure. You know, 00:31:35.200 --> 00:31:37.160 it's going to be a little while. Yeah. Yeah, 00:31:37.299 --> 00:31:42.059 it gets a little. Although now I'm teaching him 00:31:42.059 --> 00:31:44.240 how to edit, because I see from my work on the 00:31:44.240 --> 00:31:46.779 center just how essential basically video editing 00:31:46.779 --> 00:31:49.559 skills. If I can give any unsolicited advice 00:31:49.559 --> 00:31:50.960 to parents, I'm like, just teach your kids how 00:31:50.960 --> 00:31:54.619 to edit video. Do CapCut, do Premiere, do anything. 00:31:54.980 --> 00:31:56.839 They need to come out of college knowing how 00:31:56.839 --> 00:31:58.599 to make a video. Used to be code. Remember when 00:31:58.599 --> 00:32:00.160 we told everybody, teach your kid how to code, 00:32:00.559 --> 00:32:03.200 teach your kid how to edit. Right? Yeah. 100%. 00:32:03.200 --> 00:32:05.559 My eight -year -old has a couple of videos on 00:32:05.559 --> 00:32:07.539 YouTube that are more viral than half the ones 00:32:07.539 --> 00:32:09.880 we make. I probably shouldn't even say that a 00:32:09.880 --> 00:32:12.579 lot. It's true for my son too. You know what 00:32:12.579 --> 00:32:15.539 these young folks can do. What a world. Here 00:32:15.539 --> 00:32:20.289 we go. With that, Carrie, let's end on just kind 00:32:20.289 --> 00:32:21.670 of the resources. I know we gave the website 00:32:21.670 --> 00:32:24.930 and things, but anything else in particular you 00:32:24.930 --> 00:32:26.569 want to point folks at if they want to learn 00:32:26.569 --> 00:32:29.289 more? Pretty much the website and social is probably 00:32:29.289 --> 00:32:31.390 the best spot. Yeah, I think that the website 00:32:31.390 --> 00:32:33.009 and the social is where you can really get a 00:32:33.009 --> 00:32:35.029 sense of what we're doing right now. And there's 00:32:35.029 --> 00:32:37.210 just so much more to come. Like we are very much 00:32:37.210 --> 00:32:39.470 in development on all of those pillars and ideas 00:32:39.470 --> 00:32:41.789 that we have going. There's on the website, there 00:32:41.789 --> 00:32:44.630 is an email that I check and that Thomas checks. 00:32:44.730 --> 00:32:46.769 So if people want to communicate with us more. 00:32:46.829 --> 00:32:48.990 they should definitely hit that email. And then 00:32:48.990 --> 00:32:50.569 just out of curiosity, how about for students? 00:32:50.690 --> 00:32:52.289 Is the program open? Can they start enrolling 00:32:52.289 --> 00:32:54.650 and things like that? How's that work? That is 00:32:54.650 --> 00:32:57.150 still very much under development. I believe 00:32:57.150 --> 00:32:59.490 that next year is when we're going to start announcing 00:32:59.490 --> 00:33:01.190 when that will be available. That's great. I 00:33:01.190 --> 00:33:05.009 know we had a couple of SU interns this past 00:33:05.009 --> 00:33:07.269 semester and they couldn't have been more excited 00:33:07.269 --> 00:33:09.210 and slightly disappointed that this thing didn't 00:33:09.210 --> 00:33:12.980 exist before they started. I know the students 00:33:12.980 --> 00:33:14.960 and everybody are really excited about this. 00:33:15.039 --> 00:33:16.500 That's one thing that we hear from students and 00:33:16.500 --> 00:33:18.940 alumni both that this is really validating how 00:33:18.940 --> 00:33:21.500 they feel the direction of this industry is going, 00:33:21.579 --> 00:33:23.799 so that's really awesome for us. I can tell you 00:33:23.799 --> 00:33:25.720 both the folks we had, one was a Whitman and 00:33:25.720 --> 00:33:27.920 one was a Newhouse student, and they both very 00:33:27.920 --> 00:33:29.779 much are going into what we're talking about 00:33:29.779 --> 00:33:31.740 here, these types of careers. You had like a 00:33:31.740 --> 00:33:33.920 test case in here. It was great. It was great. 00:33:34.880 --> 00:33:37.769 Incredible, two incredible people. They set the 00:33:37.769 --> 00:33:40.650 bar high for all future interns. You know, Syracuse 00:33:40.650 --> 00:33:43.130 does that. We tend to do that. They do. Absolutely. 00:33:44.329 --> 00:33:46.769 But with that, we will let you go and finish 00:33:46.769 --> 00:33:49.970 up this episode of Good News York. So thanks 00:33:49.970 --> 00:33:51.930 for sticking around. Peace out.