WEBVTT

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Welcome to Good News York, sponsored by ads on

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the go. Get ads on the go .com. No, I did not

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make the team for the Syracuse Crunch. I am not

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a part of the team. I am not running the team.

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I'm not even watching a game. I'm doing something

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way cooler. I am here with the COO of the Syracuse

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Crunch, Mr. Jim Sorosi. Jim. Thank you for bringing

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us here. Oh, thank you. This is great. You sure

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you don't want a spot in practice? Well, I did

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used to play goalie, but here's the thing. Everybody

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that I played goalie with grew up and got taller.

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I never did. I mean, when I was coming up, I

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always thought I had a shot, you know, but I

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knew I was smaller. Today's goalies are monstrous.

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I would say in general, but hockey, we're very

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proud that you come in all shapes, all sizes.

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Look at our team right there right now. You'll

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see a little bit of difference. There is a little

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bit of a trend in the goaltending position though.

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There is. The crossbar is above my head so top

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shelf would be rough. But enough about me playing.

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That's a dream. I'm so happy to be here. You

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cannot live in central New York. or work in Central

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New York without knowing about The Crunch, without

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loving The Crunch. You guys are a huge part of

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the community. You're the head honcho, and your

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story is fantastic. Because not only are you

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running the team, you're actually from the Syracuse

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area, Franklin Square. No, actually, I hope I

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don't mess up the whole interview. No, no. I'm

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Long Island. You are. I'm Franklin Square, Long

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Island. Well. But on the bio it said Franklin

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Square and there's a Franklin Square there is

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and it's it does come up occasionally But I am

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that that that story I might never planned on

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staying here went to school in Central New York

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at SUNY Portland I did my internship up here

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with the crunch my plan was a couple years and

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I wanted to go back home and work for the Yankees

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or the Islanders boy and then not words not trying

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to come across as cheesy that I fall in love

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with Central New York and the American Hockey

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League and this team and 31 years later I'm still

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here but you have I am a Syracuse Ian now I mean

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you if even if you were from Long Island at this

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point that you've been here since 1996 correct

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yes I came yeah you're sorry man you're one of

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us now so that's a badge of honor it is a badge

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of honor it's such a great town for sports specifically

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hockey Growing up, tell us a little bit about

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your background. I mean, I know you went to SUNY

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Cortland and your journey as far as that goes,

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but were you always a hockey fan? How did this

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kind of come about? Yeah, for sure. It was maybe

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a little bit of a boring background type of thing.

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I always joke I didn't own a pair of jeans until

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I got to college. I would come home from school,

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put on sports radio. You'll get the news day

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daily news post do all my clippings. I had my

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Yankee book in my eye on their book There's a

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die -hard sport fan specifically baseball and

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hockey and I think like a lot of folks I came

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to that realization boy. I'm not gonna play at

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a high level So what's the next best thing and

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for me? My goal was to be involved in a sport

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that I loved and then ultimately hopefully run

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a team one day and and that was the goal from

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a relatively young age and You know all the steps

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to the ladder to get me to where I was today,

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but it's been a it's It's been great. It's such

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a dream for so many sports fans like myself,

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but there's really no clear -cut path, right?

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I mean, you know that if you want to become a

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welder, you're going to go to welding school.

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You know, in this kind of business, it's not

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like I'm going to go to... How did you kind of

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navigate... figuring those steps of the ladder

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out. Yeah, there is no playbook per se. Like

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you said, there's no formula. We always joke

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if there was a formula, we would have bottled

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it a long time ago and anyone could have done

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it. From my journey, it was I wanted to make

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sure that I put myself in the best position when

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and if that opportunity came. And how do you

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do that? It's all the things you learn in school

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and really in life. It's just hard work. Be positive.

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keep your head down and you do the task at hand

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and do it with a smile on your face. What can

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I bring? How do I make the team a little bit

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better today than it was yesterday? And then

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when those opportunities come, my goal was always

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to make it such a no -brainer decision for the

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owner to put me in that position. And, you know,

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a couple breaks here and there, but I am a big

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believer in the harder you work, the more luck

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you have. And that's how it all came about. And

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there's no rhyme or reason to it. It's looking

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for the opportunities and making breaks, so to

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speak, with everything as well, too. And I had

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a great opportunity here two times. I interned

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with the club. The PR person left halfway through

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a season, and I was in the right place at the

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right time. And then my next step was, OK, I'm

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in. Now I want to run. A couple years after that,

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I think it was 2001, our COO left, and I got

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the call from the owner saying, hey, you're running

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my team now. And that was it. And maybe a couple

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years before, I thought I was ready, but I wanted

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to jump at it. Jumped right in. Like I said,

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it's so lucky. I get paid to go to an ice rink

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every day and run a professional hockey team.

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It's what you could imagine it would be. I love

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hearing you say that because... You know, you

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do see interviews with different general managers

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of sports organizations, and sometimes they kind

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of play it up like, yeah, yeah, no big deal.

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You know, I love hearing that you still have

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that kid inside you that's like, I can't believe

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this. I can't believe I'm here. You can maybe

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not see it on camera. We're watching right now.

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The team is prepped. Like, these are the sounds.

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This is my background every day. And for me,

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as I've gotten a little bit older, the benefit

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of being in a minor league, in the American Hockey

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League specifically, is it's a developmental

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league. It is awesomely a very, very, very small

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part of people's journeys as they try to get

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onward and upward to bigger and better things

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and everything. And that's what we do. And you

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know, just to kind of paint a picture for those

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of you watching and or listening, you know...

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If you're a sports fan, it's cool just to be

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here while the crunch are practicing. As we're

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talking, pucks are hitting the net that's protecting

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us. I think they're trying to shoot them happy

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now. Megan, can you tell them to stop? The snow.

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No, don't. They'll kill me. The snow from the

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ice is falling on our heads. I mean, this is

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as good as it gets. So you're the COO of the

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team. There's a lot that goes into being a COO,

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clearly. Now, as a sports fan, the first thing

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we think of is like, oh, my God, you get to deal

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with roster. and moves and scouting. But I also

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know from meeting other GMs of minor league teams,

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there's some of the boring stuff. You got to

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make sure the beer is cold. Can you kind of go

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through some of the things that you deal with,

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kind of peel the curtain back a little bit? Yeah,

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sure. I'm going to go right to last night. Normal

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work hours end last night. I go downstairs getting

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ready We had an appearance at a corporate partner

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of ours and we also had a behind -the -scenes

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tour So I wanted to make sure that got up and

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going but then I saw that one of our TVs was

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broken in the weight room So I decided I was

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gonna hang this TV before I went to the corporate

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Partnership TV hanging didn't go as well as I

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planned took me a little longer. Yeah, so in

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the six o 'clock hour I'm hanging a TV 7 o 'clock

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hour, I'm at an appearance. 7 .30 we make a trade.

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So we have to talk to the new guy, get him all

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set, order the jerseys, get that all. Then I

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go home, watch Tampa Bay, which is our affiliate.

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After that game, I get a call saying we need

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to get a kid to Montreal for tonight, for the

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day this is being recorded to play. So I call

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Megan, who I call on everything. She helps me

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navigate the who, who's available and everything.

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We finally got a staff member and they're en

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route to Montreal right now. So those are my

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last... Seven or eight hours of work. But maybe

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after this I might be peeling a sticker off the

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dashboard or getting ready for a team event.

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But that's the beauty of minor league sport.

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Just what I pictured a day in your life would

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be like. That is. So I went to last night. Yeah.

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Yeah. I mean, this is I mean, look, this is an

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ADHD person's dream. I mean, it's just you're

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all over the place. There's so much that you

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do. I was curious, how much interaction does

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a minor league team or COO have with your affiliate

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is the Tampa Bay Lightning at this point, how

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much are they involved? are very involved. The

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way I try to explain it a lot of times is they

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make all the decisions on the hockey side. All

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the moves, all the signings, all the trades,

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all the releasing, all the coaching. Even at

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this level? At this level. But we activate a

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lot of it. So it's very common where, okay, we're

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bringing in this guy, you know, Jim and your

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team, you go make sure that that kid gets here.

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We work through the immigration. But we lean

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on our resources, which is Tampa in that regard.

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So it's daily interaction, but we have staff.

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members for that. Something newer in the minor

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league hockey world is we have a team services

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person. Her job is to take care of everything

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off ice. We want these players getting better.

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at what they do, we want the coaches worrying

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about coaching, we want the equipment guys working

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about that, medical, on and on, so her job is

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to help all of those off -ice type of things,

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that's kind of a newer position there. I say

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the involvement is strong, it's wide ranging,

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you never know what type of requests you're gonna

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get, but that's kind of, in that lies the beauty

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of it as well too. But it's going back to what

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I mentioned earlier, I take it very serious,

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it's our job to put the athletes, the staff,

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in a position to be the best version of themselves.

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And that's what we try to work at each day. And

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how can we do that? One of the concepts is to

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eliminate a lot of those distractions that inevitably

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come. Sure. Teach, learn, and all of that. But

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it goes back to putting them in a position to

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succeed. So well said. You're clearly the right

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man for the job. Not sure. I mean, I think this

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is an OK question. Ask if you can peel the...

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This is something I personally always wanted

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to know. You notice with a lot of minor league

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clubs, especially in hockey, The team affiliation

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changes sometimes year to year. How does that

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process work? What are the logistics of all that?

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There's 32 teams in our league. 32 NHL teams.

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So it's one for one. 12 of those 32 teams are

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independent. The rest are owned by their National

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Hockey League. teams. So for us, we have what

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I feel is the best partnership in all of hockey

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with Tampa Bay. This is our 14th year with them.

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And those deals are always negotiated and talked

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about and people marry up for different reasons

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and everything. You want to make sure your philosophies

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match up and everything. Sure. We started out

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with Vancouver. We had a great 10 year run with

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Columbus. Yeah. I think, you know, from what

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we kind of hear, they wanted to go with an all

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Ohio model and that's kind of where they wanted

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to push their affiliate, which made sense for

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them. And ultimately that got us all to Tampa

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Bay, which has been great. And the movement is

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a little bit of who's available at the time and

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all that kind of stuff, but I've learned as I've

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gotten through that you marry the people, not

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so much the franchises. And you'll see sometimes

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people will follow GMs, NHL GMs, wherever they

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go, if they're comfortable with a situation or

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not. And what a time for you to be a part of

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the Tampa Bay Lightning franchise, because they

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are in the middle of what I... I consider a dynasty

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right now, just an incredible hockey club. And

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you're a part of that. Do you, when they're winning

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up there, does that trickle down? Do you feel

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it here? Do you feel that energy and excitement

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down here? Oh, for sure. It's a very unique dynamic

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because we'll have Syracuse employees and Tampa

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employees. But at the end of the day, we are

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one family. So yeah, we take a tremendous amount

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of pride in Tampa's. success both on ice and

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business. We feel we contribute you know through

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many many different avenues and everything but

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to be associated with them it's hard for me to

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articulate just how proud I am of that affiliation.

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Julian Brizwa is everything you could hope for

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in a partner. His drive is determination, the

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resources that they give us. It's everything

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that you want. And it's a world of best practices.

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We want to be the best in every single area we

00:12:02.820 --> 00:12:05.700
can. And it's constantly tweaking. It's never

00:12:05.700 --> 00:12:07.460
thinking we know what's going on, because we

00:12:07.460 --> 00:12:10.600
don't. I say, if we win every game, we sell out

00:12:10.600 --> 00:12:13.379
every game, maybe, and I doubt it, but maybe

00:12:13.379 --> 00:12:15.480
we'll know what we're doing. And until then,

00:12:15.580 --> 00:12:18.700
we got a ways to go. I'm curious. When the team

00:12:18.700 --> 00:12:20.659
just changed, like you were the Columbus Blue

00:12:20.659 --> 00:12:23.000
Jackets, now you're affiliated with the Lightning.

00:12:23.500 --> 00:12:26.419
When the changeover happens, is that like a,

00:12:26.419 --> 00:12:28.159
is that a huge mix up around here where you're

00:12:28.159 --> 00:12:30.779
kind of starting over or is it kind of a smooth

00:12:30.779 --> 00:12:32.559
transition when that happens? No, for sure. I

00:12:32.559 --> 00:12:35.000
mean, some areas you're running, it's, I know

00:12:35.000 --> 00:12:36.700
one of the popular phrase, you're kind of drinking

00:12:36.700 --> 00:12:38.360
out of a fire hose, so to speak. Yeah, yeah.

00:12:38.639 --> 00:12:41.080
You know, from little things I think even we

00:12:41.080 --> 00:12:44.419
forget, from a team color change is huge. Just

00:12:44.419 --> 00:12:47.669
let alone on that. That's a good point. so much

00:12:47.669 --> 00:12:52.009
of everything when that happens. So yeah, there's

00:12:52.009 --> 00:12:54.750
a lot of moving parts when an affiliation changes.

00:13:08.149 --> 00:13:09.950
butchered, I don't know what the, just basically

00:13:09.950 --> 00:13:13.230
for being a badass COO. Tell me a little bit

00:13:13.230 --> 00:13:14.909
about the history of that award and what that

00:13:14.909 --> 00:13:17.090
meant to you to win that. No, they're, and I

00:13:17.090 --> 00:13:19.889
have to stress this, this is important, and don't

00:13:19.889 --> 00:13:21.690
judge me, they're team awards, they really are.

00:13:22.289 --> 00:13:24.669
They are, and I happen to be the, you know, the

00:13:24.669 --> 00:13:29.149
face of the department at the time. I think going

00:13:29.149 --> 00:13:31.590
back with a lot of our bigger events, being the

00:13:31.590 --> 00:13:33.809
first team that hosted an outdoor game. I was

00:13:33.809 --> 00:13:36.929
going there next. Setting an indoor attendance

00:13:36.929 --> 00:13:40.419
record. at the dome, and working with those groups,

00:13:40.440 --> 00:13:42.460
those bring a lot of eyes onto the organization

00:13:42.460 --> 00:13:45.779
and our brand. And those type of awards, I think,

00:13:46.799 --> 00:13:50.039
follow those type of achievements and everything.

00:13:50.840 --> 00:13:52.840
And that's really what they are. The McKenzie

00:13:52.840 --> 00:13:56.860
is for the best marketer, best promoter of your

00:13:56.860 --> 00:13:59.580
team, and that is not a one -person job by any

00:13:59.580 --> 00:14:03.610
means. What a selfless answer, and so much respect.

00:14:03.990 --> 00:14:06.370
That's amazing for you to say. Which leads me

00:14:06.370 --> 00:14:08.450
right to what you were talking about. I would

00:14:08.450 --> 00:14:12.009
assume a lot of why you won that award, especially

00:14:12.009 --> 00:14:14.429
particularly in marketing. You were the first

00:14:14.429 --> 00:14:17.389
one to ever host the Marabitor Outdoor game.

00:14:17.789 --> 00:14:20.289
That was in 2010, the Marabitor Outdoor classic,

00:14:20.409 --> 00:14:22.850
excuse me. And then the Toyota Frozen Dome classic

00:14:22.850 --> 00:14:26.750
in 2014, the first and I think only game played

00:14:26.750 --> 00:14:31.330
in the Dome. And by the way, I read how much

00:14:31.330 --> 00:14:33.250
you had to go through to make that happen, dealing

00:14:33.250 --> 00:14:35.830
with the government, you know, locally and regionally.

00:14:36.149 --> 00:14:37.970
Can you talk a little bit about that, how the

00:14:37.970 --> 00:14:41.240
idea came about and what went into that? Yeah,

00:14:41.240 --> 00:14:44.100
both games were heavy lifts, no questions. We

00:14:44.100 --> 00:14:46.460
couldn't have done it without phenomenal partners,

00:14:47.000 --> 00:14:48.879
and Outdoor Game was the state and the county

00:14:48.879 --> 00:14:50.720
stepping up, and then our corporate partners,

00:14:50.899 --> 00:14:52.980
Marabito, like you said, and then the staff.

00:14:53.139 --> 00:14:56.019
The staff were rock stars with that. The Dome

00:14:56.019 --> 00:14:59.659
Game was different because they had the infrastructure,

00:15:00.139 --> 00:15:01.500
they had the building and everything, where the

00:15:01.500 --> 00:15:03.120
Outdoor Game, we were literally building a rink

00:15:03.120 --> 00:15:07.120
on a dirt track with no hot water. So it was

00:15:07.120 --> 00:15:10.200
a challenge. The dome challenges were a little

00:15:10.200 --> 00:15:13.100
bit different, but Pete Sallow, the gentleman

00:15:13.100 --> 00:15:16.169
who runs the building up there, phenomenal. Unbelievable

00:15:16.169 --> 00:15:18.210
gentlemen, I'm so proud to have had that opportunity

00:15:18.210 --> 00:15:22.250
to work with them. The why is we like challenges.

00:15:22.710 --> 00:15:26.029
We're proud of the area. This area is a hockey

00:15:26.029 --> 00:15:27.830
area. We wanted to be the first outdoor game.

00:15:28.230 --> 00:15:29.850
We were the first in our league. I think it was

00:15:29.850 --> 00:15:32.409
the fourth overall. The Dome gave us a venue

00:15:32.409 --> 00:15:34.690
where we could set an attendance record and we

00:15:34.690 --> 00:15:38.590
hold it. Syracuse and Utica, of all these teams

00:15:38.590 --> 00:15:40.549
in North America, Europe, we have the largest

00:15:40.549 --> 00:15:44.679
crowd ever to watch an indoor hockey game. In

00:15:44.679 --> 00:15:47.200
this country in this these two smaller markets.

00:15:47.460 --> 00:15:48.779
It's something to be proud back and we want to

00:15:48.779 --> 00:15:51.480
go in and do it again It's it's so something

00:15:51.480 --> 00:15:54.139
to be proud of for obviously the events themselves

00:15:54.139 --> 00:15:56.659
speak for themselves, right? It was incredible.

00:15:57.000 --> 00:15:59.840
But people I don't think you realize what a risk

00:15:59.840 --> 00:16:02.399
you took because a lot of you know It's so easy

00:16:02.399 --> 00:16:05.000
to say why didn't other clubs do that? It's it's

00:16:05.000 --> 00:16:08.080
a huge risk financially logistically and you

00:16:08.080 --> 00:16:11.730
went out on a limb What gave you the courage

00:16:11.730 --> 00:16:13.649
to go, you know what, these are two huge events.

00:16:15.269 --> 00:16:17.549
How did you know you could pull it off? Did you

00:16:17.549 --> 00:16:20.250
know? No, there were sleepless nights for sure,

00:16:20.710 --> 00:16:23.429
and for different reasons. And you're right with

00:16:23.429 --> 00:16:26.850
what you said. The risk was tremendous. So to

00:16:26.850 --> 00:16:29.789
have an owner in Howard Olden who believed in

00:16:29.789 --> 00:16:32.620
the staff... and the community and the area to

00:16:32.620 --> 00:16:35.539
do it was what we needed. So that set our foundation

00:16:35.539 --> 00:16:37.639
to move ahead and try the events. Because you're

00:16:37.639 --> 00:16:39.919
right, if there was a snowstorm or if we lost

00:16:39.919 --> 00:16:42.000
a weekend, it could have been a disaster for

00:16:42.000 --> 00:16:44.320
the organization. That would have set us back

00:16:44.320 --> 00:16:48.000
months, years and everything. But to have his

00:16:48.000 --> 00:16:51.889
confidence... It was it was what I needed and

00:16:51.889 --> 00:16:54.490
what kind of led the staff to do it But no there

00:16:54.490 --> 00:16:57.169
were crazy nights especially with I remember

00:16:57.169 --> 00:16:59.450
in the outdoor game a couple times like did we

00:16:59.450 --> 00:17:01.269
do the right thing? Is this worth it? Are we

00:17:01.269 --> 00:17:03.850
taking away from the poor business all that kind

00:17:03.850 --> 00:17:06.730
of stuff? And then the dome game was nerve -wracking

00:17:06.730 --> 00:17:09.170
because it was daunting to have a challenge We

00:17:09.170 --> 00:17:12.390
play in a 6 ,000 ish seat arena to have to do

00:17:12.390 --> 00:17:15.109
30 ,000 and you can't hide if you don't come

00:17:15.109 --> 00:17:18.269
they don't There's no way to know you can't hide

00:17:18.269 --> 00:17:20.519
that So that's where a lot of my stress came

00:17:20.519 --> 00:17:23.740
from for that game. But boy, did people come

00:17:23.740 --> 00:17:26.119
out and they made them worthwhile. Any plans

00:17:26.119 --> 00:17:29.420
to do that again? I sure hope so. So, Grandstand

00:17:29.420 --> 00:17:31.720
was knocked down at the fairgrounds. That's right.

00:17:32.160 --> 00:17:34.240
We've had some conversations with the baseball

00:17:34.240 --> 00:17:36.599
club about maybe going over there and doing it.

00:17:36.599 --> 00:17:38.819
It's a little light on seats, but I think we

00:17:38.819 --> 00:17:42.539
can make it work. We have an in with Jason. I'll

00:17:42.539 --> 00:17:44.799
smack him. I'll make it happen. You call me,

00:17:44.980 --> 00:17:46.220
I'll strong him. I'm interested in partnering

00:17:46.220 --> 00:17:50.029
up. Awesome. to hear first? You know to do that

00:17:50.029 --> 00:17:51.769
and then don't yes I want to get back in there

00:17:51.769 --> 00:17:54.250
I want to I want to reset the record and for

00:17:54.250 --> 00:17:57.009
us it's you think about it in the whole country

00:17:57.009 --> 00:17:59.009
there's not a lot of buildings that host three

00:17:59.009 --> 00:18:01.970
major sports let alone two with basketball football

00:18:01.970 --> 00:18:05.630
and lacrosse and a rink doesn't go in overnight

00:18:05.630 --> 00:18:08.250
we need about a 10 -day window and the challenge

00:18:08.250 --> 00:18:10.710
is that building is used all the time yeah so

00:18:10.710 --> 00:18:13.450
for us to block out that many days has been the

00:18:13.450 --> 00:18:16.109
challenge to try and get back there, but enough

00:18:16.109 --> 00:18:17.829
people I think want it. Pete's great to work

00:18:17.829 --> 00:18:19.650
with and I'm hoping we're back there and I'm

00:18:19.650 --> 00:18:21.569
hoping we're outside again. Well, I hope it happens

00:18:21.569 --> 00:18:23.250
because as a sports fan, especially a hockey

00:18:23.250 --> 00:18:25.789
fan, I mean, what is better than those type of

00:18:25.789 --> 00:18:28.589
events? And I can't can't believe you would you

00:18:28.589 --> 00:18:34.639
pulled it off and set a record doing it. The

00:18:34.639 --> 00:18:36.940
Micron is coming you're talking about the the

00:18:36.940 --> 00:18:38.759
you know the the community and being a part of

00:18:38.759 --> 00:18:41.279
the community Micron is kind of on everybody's

00:18:41.279 --> 00:18:43.579
radar in every industry because it's you know

00:18:43.579 --> 00:18:45.240
It's one of the biggest things to happen since

00:18:45.240 --> 00:18:49.650
the Erie Canal Are you feeling the effects of

00:18:49.650 --> 00:18:52.450
that yet? Is there any planning involved in preparation

00:18:52.450 --> 00:18:56.190
for that? I think the feeling, yes. I mean, we're

00:18:56.190 --> 00:18:57.750
central New York. We live here, so it's hard

00:18:57.750 --> 00:19:01.410
not to get excited with the buzz that's going

00:19:01.410 --> 00:19:05.670
around and the anticipation and everything. And

00:19:05.670 --> 00:19:08.950
we want to position ourselves as an opportunity

00:19:08.950 --> 00:19:12.970
or an outlet for their employees to enjoy. And

00:19:12.970 --> 00:19:16.319
that's really what it is. At the end of the day,

00:19:16.319 --> 00:19:17.779
I guess it's no different than a company that

00:19:17.779 --> 00:19:19.400
potentially is going to bring in 20 people all

00:19:19.400 --> 00:19:21.480
the way way up. It's all scaled a little bit.

00:19:21.779 --> 00:19:23.660
But the pure numbers and the pure excitement

00:19:23.660 --> 00:19:26.079
of that is hard not to get excited about. So

00:19:26.079 --> 00:19:28.839
in our prep is open arms. What can we do? It's

00:19:28.839 --> 00:19:31.779
really that simple. Yeah. I want to talk about

00:19:31.779 --> 00:19:33.720
the season. But first, I would be remiss not

00:19:33.720 --> 00:19:36.220
to ask this. So I've been coming to games with

00:19:36.220 --> 00:19:40.940
my wife, mostly before kids. And we've seen this

00:19:40.940 --> 00:19:42.880
arena kind of change its face a little bit here

00:19:42.880 --> 00:19:45.160
and there. It's absolutely gorgeous, like gorgeous

00:19:45.160 --> 00:19:48.039
in here. Talk a little bit about the renovations

00:19:48.039 --> 00:19:50.480
that have been done and when and what people

00:19:50.480 --> 00:19:52.299
can expect here. We're very proud of where we

00:19:52.299 --> 00:19:54.859
play. It's one of the older buildings. We kind

00:19:54.859 --> 00:19:56.740
of say it's the oldest. There's one with an older

00:19:56.740 --> 00:19:59.859
cornerstone out of the 64. We're in 1951. So

00:19:59.859 --> 00:20:01.619
it's a very special anniversary coming up for

00:20:01.619 --> 00:20:06.140
the building. It's 75th here. For us, it's really

00:20:06.140 --> 00:20:09.599
maximizing what space we have at the same time,

00:20:09.599 --> 00:20:12.759
making sure that we pay due respect to the veterans

00:20:12.759 --> 00:20:15.700
that this was built for. And I think we've kind

00:20:15.700 --> 00:20:18.119
of married the two up. You'll see they have spaces

00:20:18.119 --> 00:20:20.640
in here. We have spaces in here. I'm very proud

00:20:20.640 --> 00:20:22.299
of that. It's a message that I like to share

00:20:22.299 --> 00:20:24.460
with our athletes as they come in and our staff

00:20:24.460 --> 00:20:28.299
that come in. We're proud that we bring so many

00:20:28.299 --> 00:20:32.240
people here to see their exhibits and their mentions

00:20:32.240 --> 00:20:35.029
and then all the military. that we do, but we're

00:20:35.029 --> 00:20:36.849
always constantly trying to max out what we can

00:20:36.849 --> 00:20:39.410
have here. This most recent expansion was a new

00:20:39.410 --> 00:20:42.109
sound system, which was a little outdated, and

00:20:42.109 --> 00:20:43.690
then the new seats that we're sitting in right

00:20:43.690 --> 00:20:45.730
now, so the new lowerable seats are in. Very

00:20:45.730 --> 00:20:47.890
comfortable. This year, yes, though, quite different

00:20:47.890 --> 00:20:50.029
than what was here prior. Absolutely. So those

00:20:50.029 --> 00:20:51.589
were our upgrades, but throughout the years we've

00:20:51.589 --> 00:20:54.160
made many of them. One of the more challenging

00:20:54.160 --> 00:20:56.460
ones was we had to extend the ice. We were only

00:20:56.460 --> 00:20:59.519
193 feet long. You're supposed to be 200 feet.

00:20:59.819 --> 00:21:02.099
But that was very important for us to continue

00:21:02.099 --> 00:21:04.759
to attract NHL partners was to make sure that

00:21:04.759 --> 00:21:07.259
that got fixed. So now we're a regulation for

00:21:07.259 --> 00:21:10.000
the ice and all little things here and there

00:21:10.000 --> 00:21:11.420
throughout the years. But we're very proud of

00:21:11.420 --> 00:21:13.960
where we play. What a beautiful answer. I have

00:21:13.960 --> 00:21:17.240
so much respect for you. It's so easy for organizations

00:21:17.240 --> 00:21:20.440
to slap a name onto an arena and call it good.

00:21:20.680 --> 00:21:25.359
The fact that You know, it's named, you know,

00:21:25.859 --> 00:21:29.279
after veterans and you highlight that here. It's

00:21:29.279 --> 00:21:30.779
so special. I mean, there's a beautiful mural

00:21:30.779 --> 00:21:32.799
I'm staring at over there, and I just wanted

00:21:32.799 --> 00:21:34.279
to commend you on that. I think that's wonderful.

00:21:34.279 --> 00:21:35.700
No, that takes a lot of people, but that's something

00:21:35.700 --> 00:21:38.559
we are sincerely very proud of. Yeah, and you

00:21:38.559 --> 00:21:40.299
should be. A couple more questions. I want to

00:21:40.299 --> 00:21:41.799
be respectful of your time, but we got to talk

00:21:41.799 --> 00:21:44.880
about the 25 season. You guys are sitting right

00:21:44.880 --> 00:21:47.299
now at 13 and 8. You're tied for second place.

00:21:48.279 --> 00:21:50.460
I got it right here just so I make sure I'm good.

00:21:52.009 --> 00:21:54.190
One of your players, your left winger, and I'm

00:21:54.190 --> 00:21:55.690
going to butcher his name, Jacob. I want to make

00:21:55.690 --> 00:21:56.970
sure I say the last name right. You want me to

00:21:56.970 --> 00:21:59.329
go first? You go first. Jacob Peltier. Peltier.

00:21:59.349 --> 00:22:02.170
See, I was going to say Peltier. Pelti... Pelti...

00:22:01.950 --> 00:22:05.250
Jacob, he's third in the AHL right now in scoring.

00:22:06.829 --> 00:22:09.230
Talk to me about the season. How do you feel

00:22:09.230 --> 00:22:12.609
about it? And what can we look forward to? Yeah,

00:22:12.809 --> 00:22:15.569
it's a great group. It really is. But if you

00:22:15.569 --> 00:22:16.950
ask anybody who's going to run their team, I

00:22:16.950 --> 00:22:19.630
think 90 % of them or 95 % are going to say it's

00:22:19.630 --> 00:22:22.509
a great group. I've thoroughly enjoyed this year's

00:22:22.509 --> 00:22:23.910
team. There's a little bit more turnover than

00:22:23.910 --> 00:22:25.970
we usually have. We turned over about 60, 65

00:22:25.970 --> 00:22:29.009
% of the team, which you're always used to in

00:22:29.009 --> 00:22:32.200
minor in American League. turnover but the players

00:22:32.200 --> 00:22:35.619
we brought in led by Mr. Peltier and some of

00:22:35.619 --> 00:22:37.720
the others have been I don't want to say breath

00:22:37.720 --> 00:22:39.220
of fresh air because that would be disrespectful

00:22:39.220 --> 00:22:41.460
to guys who were before but they brought a different

00:22:41.460 --> 00:22:43.980
type of energy to the team this year and it's

00:22:43.980 --> 00:22:46.380
been a lot of fun working with them getting to

00:22:46.380 --> 00:22:48.480
know them the results have been positive so far

00:22:48.480 --> 00:22:51.680
but there's a long long long way ahead yeah with

00:22:51.680 --> 00:22:53.839
everything but we're putting ourselves I think

00:22:53.839 --> 00:22:56.119
in a position to be in the conversation don't

00:22:56.119 --> 00:22:58.180
tell them I butchered his name because I want

00:22:58.180 --> 00:23:00.990
to live I just want to note real quick on the

00:23:00.990 --> 00:23:04.210
side. See, I love hockey for many reasons. I

00:23:04.210 --> 00:23:07.650
also love that through generations, the mentality

00:23:07.650 --> 00:23:09.410
of hockey players has not changed. While we've

00:23:09.410 --> 00:23:11.329
been doing interviews, they were purposely firing

00:23:11.329 --> 00:23:13.730
pucks at the glass and then two other guys were

00:23:13.730 --> 00:23:15.730
checking each other into the glass and then like

00:23:15.730 --> 00:23:17.829
hugging each other and interrupting. And I just,

00:23:18.049 --> 00:23:19.769
yeah, you didn't even have to answer anything.

00:23:19.910 --> 00:23:21.710
I just want to make note of that's what hockey

00:23:21.710 --> 00:23:24.029
players do and it never changes. I honestly think,

00:23:24.150 --> 00:23:25.309
I don't know what your opinion is. I just thought

00:23:25.309 --> 00:23:28.250
of this. I think hockey players, and obviously

00:23:28.250 --> 00:23:30.490
you're a little biased, I genuinely think they

00:23:30.490 --> 00:23:32.190
are the toughest athletes on the planet. Oh,

00:23:32.190 --> 00:23:35.930
without question. Without question, right? Again,

00:23:35.930 --> 00:23:38.009
I don't want to be disrespectful to other sports,

00:23:38.069 --> 00:23:40.789
but it's not even a competition at all. It's

00:23:40.789 --> 00:23:44.650
not. Even in full -contact sports like the NFL,

00:23:45.569 --> 00:23:47.269
you have a break every time you go to the huddle.

00:23:47.289 --> 00:23:49.849
With hockey, you've got to have the cardio, you've

00:23:49.849 --> 00:23:51.509
got to have the physicality, you've got to be

00:23:51.509 --> 00:23:54.690
tough. How many times have you seen guys getting

00:23:54.690 --> 00:23:56.019
teeth knocked out? and they're like, eh, and

00:23:56.019 --> 00:23:57.920
it's a badge of courage. No, it really is. It's

00:23:57.920 --> 00:23:59.839
amazing. Yeah, football is a little bit of a

00:23:59.839 --> 00:24:03.039
challenge. I mean, in a 60 -minute game, only

00:24:03.039 --> 00:24:04.339
when you're comparing. I'm not trying to take

00:24:04.339 --> 00:24:05.660
anything away from that. Sure. No, no, no. I

00:24:05.660 --> 00:24:07.359
brought it up. Don't worry. You're playing 9,

00:24:07.359 --> 00:24:11.710
10, 11 minutes of game time. Granted, that's

00:24:11.710 --> 00:24:14.529
a tough 10, 11 minutes of time, but it doesn't

00:24:14.529 --> 00:24:16.609
compete with what our athletes are going through

00:24:16.609 --> 00:24:18.990
at the speeds they're going through with the

00:24:18.990 --> 00:24:22.690
frozen puck there on ice trying to skate. Jim,

00:24:22.849 --> 00:24:24.769
I go ice skating with my kids. My feet are hurting

00:24:24.769 --> 00:24:26.569
after five minutes, and I got to sit down. So

00:24:26.569 --> 00:24:30.869
I mean, it's absolutely incredible. One of the

00:24:30.869 --> 00:24:34.369
great things you do here, and I say better than

00:24:34.369 --> 00:24:38.549
most, is your promotional nights. And there's

00:24:38.549 --> 00:24:40.579
always something to look forward to. If you want

00:24:40.579 --> 00:24:43.720
to plug in, just tell us about some of the special

00:24:43.720 --> 00:24:45.700
fan nights coming up and some of the promotional

00:24:45.700 --> 00:24:48.160
things you guys are doing and maybe your favorite.

00:24:48.460 --> 00:24:52.859
We're always looking for ideas. The genesis of

00:24:52.859 --> 00:24:55.319
those when we sit down in the summer is how can

00:24:55.319 --> 00:24:58.920
we attract maybe non -Crunch fans or casual Crunch

00:24:58.920 --> 00:25:01.500
fans to a game. So that's where the hockey romance

00:25:01.500 --> 00:25:05.240
is, the ogre nights, the the hockey is for everyone

00:25:05.240 --> 00:25:08.220
nights. That's where all of those come from and

00:25:08.220 --> 00:25:10.519
that's well that's the the goal of those is to

00:25:10.519 --> 00:25:12.299
bring in people to the buildings and everything

00:25:12.299 --> 00:25:13.819
and they have a lot of fun doing it as well.

00:25:14.000 --> 00:25:17.279
It reinforces what we do for our our season ticket

00:25:17.279 --> 00:25:20.180
base which is that bringing that fun and that

00:25:20.180 --> 00:25:22.259
difference to every game and you never want to

00:25:22.259 --> 00:25:24.000
lose but kind of the measure of that is you're

00:25:24.000 --> 00:25:25.799
in the car on the way home and maybe we lose

00:25:25.799 --> 00:25:27.720
five to one that day and they're like you know

00:25:27.720 --> 00:25:30.329
what that's stunk. But we had a good time and

00:25:30.329 --> 00:25:32.609
that's where a lot of those come true We have

00:25:32.609 --> 00:25:34.430
a lot of traditional nights like our military

00:25:34.430 --> 00:25:36.450
night our hockey fights to cancer night And then

00:25:36.450 --> 00:25:37.750
we have a lot of fun nights like I mentioned

00:25:37.750 --> 00:25:39.730
the most recent being the hockey romance night.

00:25:39.730 --> 00:25:42.230
We have an overnight coming up here We're gonna

00:25:42.230 --> 00:25:44.230
turn Memorial Hall into a swamp. It's gonna be

00:25:44.230 --> 00:25:48.269
pretty cool and NC and You know, that's part

00:25:48.269 --> 00:25:50.230
of our comic -con series where we'll do a Star

00:25:50.230 --> 00:25:53.289
Wars and a Wizarding Night You know a lot of

00:25:53.289 --> 00:25:55.990
them other markets do we try to put our own twist

00:25:55.990 --> 00:25:59.119
on it? We're constantly looking to bring in celebrities

00:25:59.119 --> 00:26:01.940
that can help enhance the game experience and

00:26:01.940 --> 00:26:04.960
everything but it really is we try to hit every

00:26:04.960 --> 00:26:06.380
demographic because that's what hockey is we

00:26:06.380 --> 00:26:09.000
want everyone to experience this know it's a

00:26:09.000 --> 00:26:11.839
great place a safe place to come and and have

00:26:11.839 --> 00:26:14.240
at it and after this you mentioned I caught wind

00:26:14.240 --> 00:26:16.539
you guys are gonna have the hockey players wrap

00:26:16.539 --> 00:26:18.839
gifts and do it you're judging them on that yeah

00:26:18.839 --> 00:26:22.539
no thanks so each December we grab one week and

00:26:22.539 --> 00:26:25.279
we rebranded our week of assists so each of the

00:26:25.279 --> 00:26:28.660
seven days in that week we do something community

00:26:28.660 --> 00:26:31.500
-based and everything. So yesterday we were at

00:26:31.500 --> 00:26:33.460
P -Sync dropping off some items that they needed

00:26:33.460 --> 00:26:36.339
for Boys and Girls Club. Today, each athlete

00:26:36.339 --> 00:26:39.299
was required to bring in a gift that we're going

00:26:39.299 --> 00:26:42.980
to donate later for the toy drive. But to put

00:26:42.980 --> 00:26:44.599
our little fun in it, we're going to have a wrapping

00:26:44.599 --> 00:26:47.200
contest with it as well too. So players wrap,

00:26:47.259 --> 00:26:49.700
staff judges, and we all have a little bit of

00:26:49.700 --> 00:26:51.720
fun with that. That is fantastic. Alright, one

00:26:51.720 --> 00:26:54.259
more question. So, you know, the I -90 rivalry,

00:26:54.539 --> 00:26:56.680
right? Utica, Syracuse, I'm kind of from the

00:26:56.680 --> 00:27:00.509
Utica... area. You featured that in the Toyota

00:27:00.509 --> 00:27:02.809
Frozen Dome game. So you know about rivalries.

00:27:03.049 --> 00:27:08.589
You see my hat. I'm an Ithaca College grad. You're

00:27:08.589 --> 00:27:10.289
a Cortland Red Dragon. For those of you that

00:27:10.289 --> 00:27:13.430
don't know, we are rivals. Not today. There is

00:27:13.430 --> 00:27:15.410
Kortika Jug, the biggest little game in the country.

00:27:16.990 --> 00:27:18.890
Talk to me about what that means to you, and

00:27:18.890 --> 00:27:20.970
have you ever been to one of those? Oh, for sure.

00:27:21.869 --> 00:27:25.349
Not recently, just because of the career path

00:27:25.349 --> 00:27:27.529
I've taken, but when I was there, absolutely.

00:27:27.589 --> 00:27:29.470
How can you not be, right? Exactly. The campus

00:27:29.470 --> 00:27:34.910
is empty out for all of that. I think my... I

00:27:34.910 --> 00:27:37.390
have to maybe ask Megan. We have one Ithaca grad

00:27:37.390 --> 00:27:39.549
on our staff, and I think 78... You pay them

00:27:39.549 --> 00:27:41.809
below minimum wage. 78 Cortland people. That's

00:27:41.809 --> 00:27:49.039
how I did that for her. To see the attention

00:27:49.039 --> 00:27:50.640
that's drawn on that game is wonderful and the

00:27:50.640 --> 00:27:53.640
success that both programs have had is really

00:27:53.640 --> 00:27:55.279
neat. Yeah, you guys won the state championship

00:27:55.279 --> 00:27:58.339
two years ago? I don't remember. I think it was

00:27:58.339 --> 00:28:01.319
three, maybe three, two years ago. We hired a

00:28:01.319 --> 00:28:04.079
young man the year after and that hurt him a

00:28:04.079 --> 00:28:06.380
little bit. I bet. He missed by a year. I bet.

00:28:06.480 --> 00:28:08.059
It is the biggest little game in the country

00:28:08.059 --> 00:28:09.279
and it's amazing. They're actually going back

00:28:09.279 --> 00:28:10.579
to Yankee Stadium next year. I don't know if

00:28:10.579 --> 00:28:14.400
you heard that, so maybe we'll have to go. All

00:28:14.400 --> 00:28:17.000
right, well listen, Jim. I can't think enough,

00:28:17.039 --> 00:28:19.299
I just have one last question, and not today,

00:28:19.480 --> 00:28:22.819
but do you think at some point, I've always had

00:28:22.819 --> 00:28:25.220
this dream of getting to ride the Zamboni? Absolutely,

00:28:25.259 --> 00:28:26.799
we can make that happen. And I have to admit

00:28:26.799 --> 00:28:28.240
something, so I go to Cornell. You wanna drive

00:28:28.240 --> 00:28:30.500
it or just ride it? Oh, Jesus Christ, I can drive

00:28:30.500 --> 00:28:32.180
it? I think we can make that happen, too. You're

00:28:32.180 --> 00:28:34.180
talking to the right people. Megan, can he drive

00:28:34.180 --> 00:28:36.640
the Zamboni? Yes, you can. I don't know if I

00:28:36.640 --> 00:28:38.900
want to do that. I don't know if that's a good

00:28:38.900 --> 00:28:40.559
idea. Well, have the conditioner up so you can't

00:28:40.559 --> 00:28:43.019
mess up the ice. That'll be your safety net.

00:28:43.140 --> 00:28:44.799
I live in Ithaca, so you know Cornell Hockey.

00:28:44.809 --> 00:28:46.609
It's huge there, and by the way, I've talked

00:28:46.609 --> 00:28:49.869
about it on GNY Sports. It's one of the most

00:28:49.869 --> 00:28:51.930
amazing experiences you can have, hockey experiences.

00:28:52.269 --> 00:28:54.250
But I will admit, you know, I see little kids

00:28:54.250 --> 00:28:56.009
riding the Zamboni, and I'm like, well, I'm 40,

00:28:56.049 --> 00:28:58.670
so I'm not going to ask. This is my chance. Absolutely.

00:28:59.069 --> 00:29:01.289
Oh, Jim, you're the best. Anything else you want

00:29:01.289 --> 00:29:03.950
to plug or say? Oh, that was great. I can't thank

00:29:03.950 --> 00:29:05.990
you enough for your time. That was real enjoyable.

00:29:06.009 --> 00:29:08.670
I appreciate it. I really appreciate you. Syracuse

00:29:08.670 --> 00:29:13.960
Crunch, come out to a game. Nothing else. because

00:29:13.960 --> 00:29:16.599
it's a blast and it's been a pleasure meeting

00:29:16.599 --> 00:29:19.759
you you're you're a great guy and I wish you

00:29:19.759 --> 00:29:21.539
the best of luck so thank you from good news

00:29:21.539 --> 00:29:23.339
you appreciate the opportunity yeah all right

00:29:23.339 --> 00:29:25.339
man let's go all right go crunch
