WEBVTT

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Hey guys, I'm Matt Major from Growth Mode Content.

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Welcome to Good News York. It's Tuesday? I think

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so. I think it's Tuesday. I vaguely remember

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coming to work yesterday, so I think that...

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I vaguely remember you being here, honestly.

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It's true. Yesterday was a day's. It was. Dude,

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we're back in the saddle. It's been a while,

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dude. Like, I did a quick thing yesterday. It

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just wasn't the same. It was like a week. Yeah.

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It was like... Danny had vacation. He went out

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and bagged himself a mouse in Florida. Yeah,

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Mickey Mouse. Had fun at the magical kingdom

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or whatever adults do at Disney. I don't totally

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understand. But anyway, dude, Mikey's back. What

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is this shirt we got today? Oh, it's a Bill shirt.

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Of course it's a Bill shirt. No, no, no. Kind

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of. So my favorite sports show on television

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is Good Morning Football. On Tuesdays, they do

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Angry Run segment. Long story short, my favorite

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guy, Kyle Brandt, he plays like four clips from...

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You're wearing a t -shirt? ...for a bit on another

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show. No, I'm gonna get there. I'm gonna get

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there. Okay. So he picks like four plays from

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the weekend of angry runs, and what he means

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by that is like when a running back just fucking

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plows someone over, right? Okay. All right, fair

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enough. And then they vote who wins the scepter.

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They have the scepter, and they send it to the

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football player. And then through homage t -shirts,

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they then release a shirt that week of the player.

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James Cook Morning reruns this past week. What

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a racket, man. Yeah, it's a huge racket. It's

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very brilliant. And so I bought my shirt, because

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I'm a sucker. And here we are. But dude, forget

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it. Well, without further ado, we have a guest.

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We have a great guest. I'm very excited about

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this. Listen, everybody has been telling me about

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this gentleman, and we've been looking at his

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website, and I'm very, very excited. Tell us

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who this fella is. This, ladies and gentlemen,

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welcoming Steve Sopcich to the show. Steve, writer,

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musician, songwriter, composer. What am I missing?

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The producer? Producer, right. Hello. Engineer.

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He does it all. He is the owner and operator

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of the Square Studio right here in Syracuse.

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We can call him ours. Steve Sopcich. Thank you

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for coming, man. Absolutely. You are an impressive...

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guy, quite the resume. Yeah. Yeah. Steve, why

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don't you just give us kind of a little bit of

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the rundown? What is your... Sure, it started

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in a basement studio. Well, I started as a recording

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studio in high school and just was recording

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my band practices, friends' bands' band practices

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and sort of got hooked on the technology and

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the process of that. When I graduated college,

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I started doing a full -time out of my mom's

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basement, my parents' basement. Stayed there

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for probably two or three years and then met

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up with a guy named Jason Randall who owns, at

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the time it was called Morsound, now it's Capture

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Studio, right on Bernat Ave in Syracuse. And

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he had been kind of a mentor of mine over the

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years, opened up his space to me and I built

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out the back half of his building, which is where

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I still am today. Oh, wow. and kept recording

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bands, writing with bands. And then probably

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around 2014 or 2015, I started doing composition

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for TV ads, movie trailers, TV shows, things

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of that nature, and have sort of split my time

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between the composition side and the writing

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and producing side ever since. Wow. It's wild,

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man. How do you get to that point? Like, how

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do you go from a local wooden Syracuse to these

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big opportunities? It's weird. The funniest thing

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is I can actually trace it back to my first client

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ever. Every opportunity I've ever had, I can

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trace back to the first guy that I ever recorded.

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I love that. And it's without going into all

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of the details of how, I think it just, it speaks

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to like, you know, every person you meet is an

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opportunity. You never know where the next job

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is going to come from. You never know who can

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open the next door or what door you can open

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for the next person or however that works. Throughout

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the years, each opportunity that I've gotten

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has been a result of somebody that I've worked

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with previously, or some relationship that we've

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formed previously. So the transition from solely

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recording punk and hardcore bands and stuff like

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that into doing the custom composition stuff

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was I recorded a band called the Venetia Fair

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from Boston, and the singer of that band was

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a very talented multi -instrumentalist. awesome

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with music. And he went to school with a guy

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whose job out of college was working at a music

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house that sort of, you know, all these brands

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and ad agencies would come and say, we need a

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song like this. We need lyrics like this. We

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need these sorts of things. And then his friend

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was like, hey, you two should try this. You're

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good in the studio together. Like, let's see

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what happens. We tried it and we won the first

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job that we pitched on. It was a national campaign

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for Ashley Furniture. And we were just like,

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we were hooked. It was like, yeah, dude, this

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is way better than what either of us were doing

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at the time in terms of time in and potential

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benefit and stuff like that. So we were hooked.

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And he actually ended up moving to Syracuse for

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a couple of years. We worked together in the

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studio full time doing that. Just every pivot

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has been some result of a relationship formed

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through the process. I love hearing that. I am

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a huge believer, in fact, of 90 % 7 % of my business

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has been built on relationships and networking

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and where it goes from there. I think that's

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incredible. Could you talk about a little bit,

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obviously, you're a creative person, you're an

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artist, first and foremost, right? But you've

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clearly had to become a business person as well.

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And can you tell me how those worlds kind of

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melds, how that's worked out for you? That's

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a great question. Kind of kicking and screaming,

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honestly. Sure. Both my parents are... Business

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minded my mom is a business manager for the Sisters

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of st. Francis and my dad has been a consultant

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for most of my life that I can remember So they've

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always been like sort of really helpful in in

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making sure I don't do stupid things like you

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know like You know helping me figure out the

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things that so I went to SUNY Oswego. I graduated

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with a marketing degree But I graduated, and

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I was like, well, I don't know how to do taxes.

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I don't know how to do it. What am I supposed

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to do? So my parents have been really helpful

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in terms of guiding me through that. But most

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of the business side of it has just been kind

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of figuring it out as I go. And yeah, I mean,

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I never really did advertisements or anything

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like that. It was always word of mouth and going

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and meeting people and going to shows and shaking

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hands and just kind of trying to beat. part of

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the things I wanted to be a part of. And it's

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led to where it is. I love hearing about that,

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man. That is just the best story. Yeah. So one

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thing I want to ask you is, you've grown. You've

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got this massive success. And you've stayed right

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here in Syracuse. Yeah. You're not going to LA

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or Manhattan or anything like that, as many folks

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might. Why? I think a number of reasons. The

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first is I... I've always sort of felt like if

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my work isn't in service to my life outside of

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it, what am I doing? So to go to a place solely

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because work is there, if I don't have to, feels

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like why would I? And I grew up here. I grew

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up in Marcellus. I still live in Marcellus. And

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I do travel a lot for work, but it's always nice

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to come back to the place that feels like home.

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And luckily, through one of the... benefits of

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COVID time was that all this technology was developed

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where it used to feel like you were expected

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to be in a room with people. Now, there's all

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these ways that we can record remote and we can

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write remote. You're not expected to be in the

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places like maybe you once were. That has been

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super helpful. It allows me to do a few trips

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a year to LA or a few trips a year around and

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then fill in the gaps with those remote sessions.

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It's been nice. Also, some of the bands that

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I work with actually love coming to Syracuse

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and just experiencing that and having just a

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different place to be and work. We absolutely

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have a lot to offer. I can imagine especially

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for a group, and Mike can speak to this, working

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in the studio and things like that, being able

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to maybe escape. in a little prettier, not necessarily

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braced type city might be kind of cool. Yeah,

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man. First of all, for 10 years, I had a band.

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We recorded three albums. We toured. So my life

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has been back and forth between stand -up comedy

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and music. And I, too, I know exactly what you're

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talking about. We had to become our own label.

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So I was the same way. I'm like, wait, we have

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to do business as what? And then I have to do

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sales tax? And it's like... Oh, and then I got

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to register with ASCAP. And you really do just

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learn as you go. And again, I relate to the city

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thing. I never had the means to be able to live

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in New York or LA. I didn't have the money. And

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we were in a time, like you, where things were

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happening to where you could do everything from

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where you are. And I think you and I made out

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OK, because with the way things are going, I

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don't know if I want to be there. The reason

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I'm telling you all this is because at one point

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in my music career, we've got approached to do

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some composing, and you've done a lot of composing.

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And I remember thinking, you know, songwriting

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is, I don't want to say easy, but you know, songwriting

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is natural to me. Composing was a whole different

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story. And so I didn't know what the process

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was, right? Like there's no hand written. So

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I kind of just had the guy send me some footage

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and I watched it and sat there with my guitar

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and just kind of. just wrote to what I was seeing,

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and I was just curious what your process is in

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composing, if there is one. Yeah, I mean, every

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project is different. Some of the projects, you

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know, I never see picture, which is the craziest

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thing in the world. You know, I'll get a creative

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brief that, you know, in words describes what's

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supposed to happen and gives me sort of general

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time stamps or things I'm supposed to hit, because

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a lot of times that footage is like, they're

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trying to keep it real secret, so they don't

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want it distributed. And that's that's always

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weird because the natural thing would be I would

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love to watch this and make the thing that looks

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good against this So yeah, I would say you know

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many of the projects are things that I never

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see against picture until it's released interest

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But there are certainly a fair share of like

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lower stakes projects that you know I'll everybody

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will send video and I'll be able to do whatever

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I need to to the video and And that's nice. But

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process -wise, it's different every time. I get

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asked to make a lot of different styles of music.

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I'm one of the few composers in the companies

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that I work with that still record things in

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open air. So I'm mostly playing everything. I

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do use samples. And if I need to use synthetic

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things, I do. But that is, I think, a lot of

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the reason. the process looks different every

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time. It's like I'm grabbing a different instrument

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or I'm in a different space. Every project has

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its own DNA. Totally. Yeah. And I think that's

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the fun of it is just to try to chase that. There's

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times I'm like, I don't know why this reminds

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me of it, but I think it's a funny story. There

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was a time where this huge thing of chicken wire

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blew up against the back of our building on Burnett

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Ave. And it was just this ball of weird. wire

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and, you know, so I went out to my car to leave

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for the night and I, it was against my car and

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I picked it up and it sounded weird and like

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I was shaking it and it was strange. And so I

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brought it into the studio. I was like, we'll

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mess with this tomorrow. And so we did, um, and

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we were, you know, we took like violin bows down

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it and did all these crazy things. And it became,

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uh, like major backbone of, of sound effects

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for this Netflix show that we scored. Fearless.

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Yeah. But that was literally just happenstance,

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that that blew against the car. That's the greatest.

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We shook it. It was weird. But that's kind of

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like the things we were chasing. In my experience,

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I've had times in the studio, we had this one

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thing where I was doing a guitar track, but I

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was in the live room. I forget why. And all of

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a sudden, I just got this weird feedback. And

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I remember looking at the producer and he's like,

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keep going. So I just kind of got closer. And

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we ended up using it as kind of like a... Like

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those moments of those beautiful mistakes are

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the best. Chicken wire is next level though.

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That is fucking next level dude. That's Foley

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sound shit. That's why he stays in Syracuse.

00:13:03.450 --> 00:13:06.009
The random sounds that appear. You're gonna get

00:13:06.009 --> 00:13:08.470
in your car in LA and find chicken wire. You

00:13:08.470 --> 00:13:11.049
know what I'm saying? That's fantastic dude.

00:13:11.470 --> 00:13:14.909
I love it, I love it. Let me ask you, so out

00:13:14.909 --> 00:13:16.529
of all these different things that you're doing,

00:13:16.789 --> 00:13:18.789
is there one that's really predominant? Are you

00:13:18.789 --> 00:13:20.929
doing composing more than anything else, or where

00:13:20.929 --> 00:13:24.409
do you find yourself? I feel like it's kind of

00:13:24.409 --> 00:13:27.590
switched over time. Initially, it was almost

00:13:27.590 --> 00:13:30.669
all recording, and then it very quickly switched

00:13:30.669 --> 00:13:33.789
over to almost all composing. And then in the

00:13:33.789 --> 00:13:38.230
last couple of years, as I think just honestly

00:13:38.230 --> 00:13:42.360
like the... The production music and sync music

00:13:42.360 --> 00:13:44.220
market has just become like so sad. Yeah, there's

00:13:44.220 --> 00:13:47.460
so many people doing it You know, I've just I've

00:13:47.460 --> 00:13:49.200
gone back to songwriting and I've been doing

00:13:49.200 --> 00:13:52.019
a lot a few of the bigger metal bands that I

00:13:52.019 --> 00:13:54.299
work with they're on the same Cadence with their

00:13:54.299 --> 00:13:56.379
album cycle. So the last two years I've been

00:13:56.379 --> 00:13:58.419
like heavily focused on the songwriting side

00:13:58.419 --> 00:14:00.899
of that and I'm still doing the composition stuff

00:14:00.899 --> 00:14:03.360
But it's kind of it's it's been a nice like kind

00:14:03.360 --> 00:14:07.519
of fortunate blend that as the composition opportunities

00:14:07.519 --> 00:14:10.779
have sort of The low -hanging fruit in that is

00:14:10.779 --> 00:14:13.419
essentially gone now. The things that would keep

00:14:13.419 --> 00:14:17.340
me busy every day. But I've, in a weird way,

00:14:17.559 --> 00:14:20.179
just replaced that with the songwriting for some

00:14:20.179 --> 00:14:23.519
of these albums and been able to stick with the

00:14:23.519 --> 00:14:26.120
bigger composition projects. Yeah, and see, you're

00:14:26.120 --> 00:14:29.419
lucky too in that when these music projects,

00:14:29.559 --> 00:14:32.159
when there's a lull between the actual songwriting

00:14:32.159 --> 00:14:34.679
and recording of bands or artists or playing

00:14:34.679 --> 00:14:38.080
yourself, You know, we're in a time now where

00:14:38.080 --> 00:14:41.559
there is so much work out there for scoring and

00:14:41.559 --> 00:14:44.340
composing that, you know, it's funny that back

00:14:44.340 --> 00:14:45.899
in the day, it would be like, we got to get more

00:14:45.899 --> 00:14:47.620
bands in here. We got to, you know, it was harder

00:14:47.620 --> 00:14:50.279
to get those kind of those those licensing gigs

00:14:50.279 --> 00:14:52.539
to do music for movies and film and video games.

00:14:52.539 --> 00:14:54.759
And now, you know, that could almost be your

00:14:54.759 --> 00:14:56.259
bread and butter more than the music, I would

00:14:56.259 --> 00:14:58.100
say. Yeah. And it was for many years. I think

00:14:58.100 --> 00:15:00.379
I think unfortunately, A .I. is kind of shaking

00:15:00.379 --> 00:15:04.580
that up a little bit. But yeah, I mean, I think.

00:15:04.779 --> 00:15:07.220
Everything everything changes over time and sure

00:15:07.220 --> 00:15:09.659
there was a time where that was scary like, you

00:15:09.659 --> 00:15:11.480
know Not knowing what you're gonna be doing in

00:15:11.480 --> 00:15:14.019
five years, but now I kind of feel like that's

00:15:14.019 --> 00:15:16.519
exciting Are you are your projects just kind

00:15:16.519 --> 00:15:18.299
of like falling into your lap? Like you always

00:15:18.299 --> 00:15:21.039
got like an oar in the water or do you find in

00:15:21.039 --> 00:15:22.639
between projects? Sometimes you're kind of out

00:15:22.639 --> 00:15:25.860
there looking. Um, I feel like I I feel like

00:15:25.860 --> 00:15:31.720
I say yes to everything I know I I do feel like

00:15:31.720 --> 00:15:36.980
there's not often a lull but I do also, like

00:15:36.980 --> 00:15:39.840
in the past, I would say five or six years, since

00:15:39.840 --> 00:15:44.600
having a kid where time became this much more

00:15:44.600 --> 00:15:48.539
precious commodity, I've been trying to set up

00:15:48.539 --> 00:15:51.580
the long -term things. What am I trying to build?

00:15:51.620 --> 00:15:54.639
What am I trying to do? When a project or an

00:15:54.639 --> 00:15:56.639
opportunity comes along or I'm out there trying

00:15:56.639 --> 00:15:59.080
to secure those things, it's easier to assess,

00:15:59.639 --> 00:16:01.080
does this meet my goal? Does this help me get

00:16:01.080 --> 00:16:03.460
closer to the thing I'm trying to do rather than

00:16:03.460 --> 00:16:06.679
just Yes to everything. You said something really

00:16:06.679 --> 00:16:09.080
key there, because I experienced it too, where

00:16:09.080 --> 00:16:12.399
you hear about artists, bands, people in general,

00:16:12.480 --> 00:16:14.600
they have kids, and then, you know, all of a

00:16:14.600 --> 00:16:16.799
sudden the career kind of takes a back seat.

00:16:16.820 --> 00:16:18.700
And when I was younger, I would think, that's

00:16:18.700 --> 00:16:21.700
never going to happen. Like, I thought that it's

00:16:21.700 --> 00:16:23.820
like the kid makes it so that you can't go do

00:16:23.820 --> 00:16:25.259
what you love. It turns out it's the other way

00:16:25.259 --> 00:16:27.340
around. You're like, like you just said, you're

00:16:27.340 --> 00:16:30.299
like, time is precious. And I found in my adult

00:16:30.299 --> 00:16:34.090
life now that I care more about time than anything,

00:16:34.250 --> 00:16:37.809
who I'm with and where and when. Yeah. And it's

00:16:37.809 --> 00:16:39.309
because where else would I rather be than with

00:16:39.309 --> 00:16:42.149
my kid, you know? So I love that you said that,

00:16:42.250 --> 00:16:44.909
man. It's wild how that happened. Yeah. And you

00:16:44.909 --> 00:16:46.590
still love it. Like, you still have the same

00:16:46.590 --> 00:16:49.210
passion for your art, but it's like now you have

00:16:49.210 --> 00:16:51.230
something that you've never loved more than anything,

00:16:51.309 --> 00:16:54.289
and trying to balance that can be tough. Definitely.

00:16:54.370 --> 00:16:56.350
But you're in a fortunate situation, because

00:16:56.350 --> 00:16:59.429
speaking of the work you're doing, dude, you're

00:16:59.429 --> 00:17:02.909
going out on tour with... Yeah, I'm filling in

00:17:02.909 --> 00:17:06.369
on guitar for Ice Nine Kills in Europe. So that

00:17:06.369 --> 00:17:10.269
will be fun. One of the biggest metal bands in

00:17:10.269 --> 00:17:13.809
the world. And I kind of cheated. I already know

00:17:13.809 --> 00:17:16.410
how this happened. But for the viewers and listeners,

00:17:16.490 --> 00:17:18.170
how did this come about? I know you worked with

00:17:18.170 --> 00:17:21.089
Ice Nine Kills. Yeah. So again, this is one of

00:17:21.089 --> 00:17:23.170
those things I can trace back to almost the first

00:17:23.170 --> 00:17:25.869
client I ever recorded. But I've been working

00:17:25.869 --> 00:17:28.470
with some version of people who have been affiliated

00:17:28.470 --> 00:17:31.119
with Ice Nine Kills back to. You know, probably,

00:17:31.400 --> 00:17:34.420
honestly, 2004 would be the earliest time, but

00:17:34.420 --> 00:17:36.500
actually with the band, Ice Night Kills, since

00:17:36.500 --> 00:17:39.759
2008 or 2009. And we've been friends forever.

00:17:40.039 --> 00:17:43.380
I've produced their first three or four records.

00:17:44.180 --> 00:17:48.019
And then, you know, when they moved to LA, because

00:17:48.019 --> 00:17:49.460
they used to be Boston -based, but they moved

00:17:49.460 --> 00:17:54.200
to LA in 2016 or 17, and we just kept writing

00:17:54.200 --> 00:17:58.759
together remotely. We've done that ever since.

00:18:00.380 --> 00:18:04.039
And so, yeah, so when their guitar player, you

00:18:04.039 --> 00:18:06.140
know, couldn't do this one, they just reached

00:18:06.140 --> 00:18:09.380
out and were like, hey, you know, would you be

00:18:09.380 --> 00:18:11.640
down to do this? And I sort of instinctually

00:18:11.640 --> 00:18:13.559
said no, because, you know, thinking about, like,

00:18:13.920 --> 00:18:16.519
do I want to be away from my kid that long? I

00:18:16.519 --> 00:18:18.460
went home that night and I told my wife, like,

00:18:18.539 --> 00:18:19.759
kind of half -jokingly, like, can you believe

00:18:19.759 --> 00:18:21.680
they asked me to do this? And she was like, why

00:18:21.680 --> 00:18:23.519
wouldn't you? Yeah, that's awesome. He married

00:18:23.519 --> 00:18:26.579
the right one. Yeah, yeah, definitely. You make

00:18:26.579 --> 00:18:29.000
it work. Yeah. You make it work. Yeah. So I sat

00:18:29.000 --> 00:18:30.859
with Why Wouldn't I for like 20 minutes and I

00:18:30.859 --> 00:18:34.279
was like, Oh my God, I have to. Yeah. And then

00:18:34.279 --> 00:18:36.000
a piece of chicken wire hit him in the face.

00:18:36.079 --> 00:18:38.380
Exactly. And he was like, we got to do this.

00:18:39.059 --> 00:18:43.119
Yeah. Man, that is amazing. During that time

00:18:43.119 --> 00:18:45.099
with Ice Nine Kills, because things have changed

00:18:45.099 --> 00:18:48.640
in the business, how much is it just you and

00:18:48.640 --> 00:18:52.599
the band? Is the label involved at all during

00:18:52.599 --> 00:18:57.579
the recording process? Not. Not in a creative

00:18:57.579 --> 00:19:00.420
sense, really, anyway, that I'm aware of. I mean,

00:19:00.619 --> 00:19:02.500
we've definitely, like, I've been in the studio

00:19:02.500 --> 00:19:05.180
where somebody from the label will drop by and

00:19:05.180 --> 00:19:06.940
say what's up and check it out or whatever, but

00:19:06.940 --> 00:19:09.240
never in, like, a you gotta do this or make this

00:19:09.240 --> 00:19:11.579
kind of way. Like, they, you know... Those days

00:19:11.579 --> 00:19:14.119
are kind of over, I think, right? I mean, I can

00:19:14.119 --> 00:19:16.480
only speak for, like, the camps that I work with,

00:19:16.559 --> 00:19:19.980
but, like, the creative, like, the driving creative

00:19:19.980 --> 00:19:22.690
force of... more successful bands that I work

00:19:22.690 --> 00:19:26.089
with are such visionaries that I can't imagine

00:19:26.089 --> 00:19:27.569
a scenario where somebody's ever telling them,

00:19:27.809 --> 00:19:28.970
hey, this is what you're supposed to be doing.

00:19:29.089 --> 00:19:30.950
Especially when they have a resume like they

00:19:30.950 --> 00:19:34.690
do. It's like you've earned the right to, we'll

00:19:34.690 --> 00:19:36.930
trust you. Go ahead, use chicken wire, that's

00:19:36.930 --> 00:19:42.430
fine. Steve, tell me a little bit about the modern

00:19:42.430 --> 00:19:47.269
state of music. Are we making traditional full

00:19:47.269 --> 00:19:52.109
albums? Are you thinking about track order and

00:19:52.109 --> 00:19:54.509
things like that, like you may have 20, 30 years

00:19:54.509 --> 00:19:57.210
ago? That's a great question. I think it's hard

00:19:57.210 --> 00:20:00.690
because people tend to consume things in these

00:20:00.690 --> 00:20:08.170
bite -sized snippets now. I have not necessarily

00:20:08.170 --> 00:20:11.509
thought much or gotten into a situation in a

00:20:11.509 --> 00:20:13.349
studio where anyone's thinking about, how will

00:20:13.349 --> 00:20:16.170
this work on TikTok? Nobody's asking those questions.

00:20:16.589 --> 00:20:18.769
because I think, first and foremost, the bands

00:20:18.769 --> 00:20:21.750
are interested in making the thing that they

00:20:21.750 --> 00:20:24.769
want to make. And if it works across those other

00:20:24.769 --> 00:20:27.589
platforms, then great, but that's not been a

00:20:27.589 --> 00:20:33.829
chief goal. But I do think that the album is,

00:20:33.990 --> 00:20:37.170
sadly, a dying thing. And it's because a lot

00:20:37.170 --> 00:20:42.329
of the reason, I think, is because the digital

00:20:42.329 --> 00:20:44.809
aggregators like Spotify and all those things

00:20:44.809 --> 00:20:48.099
that are putting content out, reward frequency

00:20:48.099 --> 00:20:52.720
of release over, so you're better off releasing

00:20:52.720 --> 00:20:56.740
one single every three weeks or six weeks or

00:20:56.740 --> 00:21:00.160
three months than you are, especially as an up

00:21:00.160 --> 00:21:02.220
-and -coming artist, you're rewarded the more

00:21:02.220 --> 00:21:07.119
you put out. Dropping an album all at once, you

00:21:07.119 --> 00:21:10.200
rarely will see. Even the bigger bands will do

00:21:10.200 --> 00:21:12.859
three and four singles now before the record

00:21:12.859 --> 00:21:16.900
is actually out. So it's definitely more single

00:21:16.900 --> 00:21:19.319
focused or more single piece focused. Are you

00:21:19.319 --> 00:21:21.519
recording the same way? Recording more individual

00:21:21.519 --> 00:21:23.880
songs? Are you still doing a bunch together?

00:21:24.190 --> 00:21:27.509
A lot of the smaller or mid -tier bands are just

00:21:27.509 --> 00:21:29.630
coming in and doing, either they'll do one song

00:21:29.630 --> 00:21:31.329
at a time or they'll come in and they'll do three,

00:21:31.390 --> 00:21:33.109
but it'll be three songs that will be released

00:21:33.109 --> 00:21:36.589
three months apart from each other. The bigger

00:21:36.589 --> 00:21:39.349
bands, we're still making albums, but the way

00:21:39.349 --> 00:21:41.990
that that rolls out is, and I don't have a say

00:21:41.990 --> 00:21:44.529
in that really or whatever, but it will still

00:21:44.529 --> 00:21:48.150
roll out in pieces usually. Then on that same

00:21:48.150 --> 00:21:51.869
track, You know, the last album I recorded with

00:21:51.869 --> 00:21:54.029
my band was in 2015, and things have changed

00:21:54.029 --> 00:21:56.869
drastically since then. We were only pressing,

00:21:57.470 --> 00:22:00.009
we would press like 100 CDs just to have physical

00:22:00.009 --> 00:22:01.849
stuff. Yeah. And then we'd have download cards.

00:22:02.140 --> 00:22:05.859
Are you mixing and mastering for multiple formats

00:22:05.859 --> 00:22:09.619
now? And what's kind of the go -to format for

00:22:09.619 --> 00:22:12.619
an album? Yeah, I mean, so typically I'll give

00:22:12.619 --> 00:22:15.960
a digital master and a vinyl master because vinyl

00:22:15.960 --> 00:22:18.079
is such a different medium and the dynamic range

00:22:18.079 --> 00:22:22.980
is so much smaller. Well, actually the content

00:22:22.980 --> 00:22:25.779
can have a much greater dynamic range. But in

00:22:25.779 --> 00:22:28.490
any case, the... I'll deliver those two masters.

00:22:28.569 --> 00:22:30.710
Sometimes I still will deliver what's called

00:22:30.710 --> 00:22:34.910
a DDP, which is for CDs. But not a ton of people

00:22:34.910 --> 00:22:37.930
are doing CDs anymore. I think the novelty of

00:22:37.930 --> 00:22:41.009
vinyl is that's the physical sale now, and then

00:22:41.009 --> 00:22:43.990
the digital stuff is just, it is what it is.

00:22:44.170 --> 00:22:45.869
And the target for that is always changing, it

00:22:45.869 --> 00:22:48.589
seems, depending on what platform it is and how

00:22:48.589 --> 00:22:50.569
it's coming out. I feel like the biggest loss

00:22:50.569 --> 00:22:54.069
here is the loss of the hidden track. Dude, dude.

00:22:54.349 --> 00:22:57.349
Corn? Korn, every album I would wait because

00:22:57.349 --> 00:23:00.009
I knew there would be some sick, twisted, dark

00:23:00.009 --> 00:23:02.150
thing about Jonathan Davis and his father and

00:23:02.150 --> 00:23:04.210
sure enough, he would deliver. You know, that's

00:23:04.210 --> 00:23:08.170
the thing about the CDs. I mean, I guess vinyl's

00:23:08.170 --> 00:23:12.450
kind of helping supplement or whatever. But I

00:23:12.450 --> 00:23:14.509
don't feel bad that I don't get to listen to

00:23:14.509 --> 00:23:16.990
CDs anymore. I feel bad. You know, we're the

00:23:16.990 --> 00:23:22.250
same. I remember the day Green Day's Dookie and

00:23:22.250 --> 00:23:24.369
I think Blues Travelers 4 came out on the same

00:23:24.369 --> 00:23:26.700
day. And, like, we made an appointment after

00:23:26.700 --> 00:23:28.920
school, my friends and I, to get in the car.

00:23:29.240 --> 00:23:30.700
We drive around smoking cigarettes, whatever

00:23:30.700 --> 00:23:32.660
we're doing, and passing around the liner notes.

00:23:32.839 --> 00:23:34.700
And that, I'm getting goose bumps. Like, that

00:23:34.700 --> 00:23:37.319
was... Am I old for that? Sure, I don't give

00:23:37.319 --> 00:23:39.880
a shit. But I'm just saying, the younger generations,

00:23:40.079 --> 00:23:42.279
it's not about us not getting to do that. I'm

00:23:42.279 --> 00:23:44.440
sad that they don't get to experience it. Maybe

00:23:44.440 --> 00:23:47.160
the vinyl brings that back a little, but... I

00:23:47.160 --> 00:23:50.180
think they're... I mean, it's hard to... It's

00:23:50.180 --> 00:23:52.339
such a different world. Like, we didn't have...

00:23:52.359 --> 00:23:55.000
these sort of like parasocial relationships with

00:23:55.000 --> 00:23:57.779
our, you know, the band we love. Like, we didn't

00:23:57.779 --> 00:24:00.039
have access to like Billy Joe Armstrong. We got

00:24:00.039 --> 00:24:03.359
him through Rolling Stone or whatever. But like

00:24:03.359 --> 00:24:05.079
now... Now you can tweet him. Yeah, it's like,

00:24:05.200 --> 00:24:08.079
and now the engagement between the artist and

00:24:08.079 --> 00:24:11.900
their fan base is so much more direct. So I think

00:24:11.900 --> 00:24:14.299
like on the one hand, you lose... That's a great

00:24:14.299 --> 00:24:16.500
point. On the one hand, you lose this sort of

00:24:16.500 --> 00:24:20.319
like, you know, mishap tile nature of... you

00:24:20.319 --> 00:24:22.559
know, music is a pastime. We're devoting time

00:24:22.559 --> 00:24:26.240
to that. But like, the entire thing that is the

00:24:26.240 --> 00:24:28.500
artist, you have a little bit more, it's more

00:24:28.500 --> 00:24:31.400
of a two -way thing. You just blew my mind open.

00:24:32.160 --> 00:24:34.339
No, no, no, I see what you're saying. Like, the

00:24:34.339 --> 00:24:36.359
whole thing about passing around the liner notes

00:24:36.359 --> 00:24:39.480
was the equivalent of, like, getting to see behind

00:24:39.480 --> 00:24:41.539
-the -scenes footage or seeing them on Twitter.

00:24:41.640 --> 00:24:43.940
Right. And now they don't have that, but they

00:24:43.940 --> 00:24:46.180
get to fucking see them like, hey, get ready

00:24:46.180 --> 00:24:50.339
with me. Here's my new shoes. That's a... That's

00:24:50.339 --> 00:24:52.220
a great observation, man. Yeah, and I don't know

00:24:52.220 --> 00:24:53.500
that one is better than the other. I don't either.

00:24:53.500 --> 00:24:55.400
I think if I could pick one, I'd love to go back

00:24:55.400 --> 00:24:57.619
to the time where I would sit and listen to something

00:24:57.619 --> 00:25:00.759
and be consumed by the liner notes of the music

00:25:00.759 --> 00:25:05.559
that's happening. But yeah, I do think that it's

00:25:05.559 --> 00:25:08.579
just different. It is very different. All right,

00:25:08.599 --> 00:25:11.400
Steve, I got a couple of quick... Yeah, me too.

00:25:11.579 --> 00:25:13.680
It's a wrong answer question. Good, good, because

00:25:13.680 --> 00:25:17.839
that's where I was going. All right. And don't

00:25:17.839 --> 00:25:20.910
think about this too much. Yeah. It's your favorite

00:25:20.910 --> 00:25:23.849
metal band. Oh, man, favorite metal band. That's

00:25:23.849 --> 00:25:26.369
impossible. It's tough. I would honestly probably

00:25:26.369 --> 00:25:31.930
X -Tol. OK. Would you say that the godfathers

00:25:31.930 --> 00:25:35.089
of metal are Black Sabbath? That seems to be

00:25:35.089 --> 00:25:37.589
the consensus. In my world, it's Metallica, but

00:25:37.589 --> 00:25:43.170
I know that I don't have an opinion. I'm not

00:25:43.170 --> 00:25:44.309
an authority on that. I lied to him. I said,

00:25:44.390 --> 00:25:46.470
no hard -hitting questions. We're like, what's

00:25:46.470 --> 00:25:47.769
the best? All right, I've got more. I've got

00:25:47.769 --> 00:25:53.890
more. Favorite country artist? Ooh, Rustin Kelly.

00:25:53.990 --> 00:25:56.049
Love that. I just saw him in Philly, too, for

00:25:56.049 --> 00:25:58.170
like the third time, and he was awesome. Awesome.

00:25:58.170 --> 00:26:02.670
Yeah. Favorite rap artist? Hip -hop, I guess.

00:26:02.809 --> 00:26:04.109
We'll go any of those. Whatever the kids are

00:26:04.109 --> 00:26:05.970
calling it, these days. Yeah, so tough. I mean,

00:26:06.170 --> 00:26:08.309
near and dear to my heart, I think, over the

00:26:08.309 --> 00:26:13.309
long haul, is Lil Boosie. It's nice. But throw

00:26:13.309 --> 00:26:14.970
a Lil in front of it, you know it's gonna be

00:26:14.970 --> 00:26:19.599
good. But John, a lazy badass now. But I, yeah,

00:26:20.720 --> 00:26:24.319
I have not been super current on my... That's

00:26:24.319 --> 00:26:25.940
fair. I've been busy. I'm busy getting ready

00:26:25.940 --> 00:26:28.579
to tour with Ice Tank. Last one of these. Any

00:26:28.579 --> 00:26:32.180
genre, any time in history, who would be your

00:26:32.180 --> 00:26:35.720
top musical artist? Oh, man. Like, who would

00:26:35.720 --> 00:26:38.480
I want to see or who do I think is the most,

00:26:39.160 --> 00:26:41.420
you know... The first one that comes to mind.

00:26:43.120 --> 00:26:45.700
By far, I think the most influential band on

00:26:45.700 --> 00:26:48.660
me out of all time in history is a band called

00:26:48.660 --> 00:26:50.900
Lifetime. They're a punk band from New Jersey,

00:26:51.140 --> 00:26:53.819
but they were the first band that I heard that

00:26:53.819 --> 00:26:58.039
was super fast, super aggressive, not manicured

00:26:58.039 --> 00:27:01.460
in any way, but also somehow melodic. It was

00:27:01.460 --> 00:27:03.900
outside of what I had heard ever in punk and

00:27:03.900 --> 00:27:07.339
hardcore, meaning the chords had interesting

00:27:07.339 --> 00:27:10.910
extensions and the rhythms were different. First

00:27:10.910 --> 00:27:16.190
hearing that record, that changed probably the

00:27:16.190 --> 00:27:17.910
course of my life. It was the first time I was

00:27:17.910 --> 00:27:20.250
ever like, this music is me. It speaks to me.

00:27:21.190 --> 00:27:23.690
So yeah, I think it would be that band. That's

00:27:23.690 --> 00:27:25.849
awesome, man. All right. I've got a couple. Go

00:27:25.849 --> 00:27:28.430
for it, buddy. All right. He's here. I got to

00:27:28.430 --> 00:27:31.190
do it. Greatest concert you've ever been to.

00:27:31.289 --> 00:27:33.470
Oh, good question. Oh, man. I know it's tough.

00:27:34.269 --> 00:27:36.490
Greatest concert I've ever been to. Where you

00:27:36.490 --> 00:27:39.970
left like holy fuck. I've been to a couple of

00:27:39.970 --> 00:27:42.549
those, but if you had to... I honestly think

00:27:42.549 --> 00:27:46.470
one of them would be seeing Rust and Kelly at

00:27:46.470 --> 00:27:50.349
the... What is the studio? The studio on Woodstock,

00:27:50.470 --> 00:27:54.630
the guy... Oh! Yeah, a bunch of people have recorded

00:27:54.630 --> 00:27:56.269
there. The Barnes studio. Yeah, yeah, yeah. But

00:27:56.269 --> 00:28:00.210
it was a very small show, probably 150 people,

00:28:00.529 --> 00:28:01.970
and he came and he played it acoustic, and I

00:28:01.970 --> 00:28:03.170
went with my wife. That was the first time we

00:28:03.170 --> 00:28:05.460
saw him live, and... He was awesome. Dude, that's

00:28:05.460 --> 00:28:07.140
rad that you even went there. That's a pretty

00:28:07.140 --> 00:28:09.819
famous studio. It was so cool. It was so cool

00:28:09.819 --> 00:28:11.460
to be in that space and, you know, the whole

00:28:11.460 --> 00:28:15.140
time just thinking, like, to be here. But yeah,

00:28:15.180 --> 00:28:17.720
that was one where it was on a small scale, but

00:28:17.720 --> 00:28:20.140
it was, I definitely left being like, wow, I've

00:28:20.140 --> 00:28:25.220
never seen, like, that was awesome. I think,

00:28:25.380 --> 00:28:26.799
well, I mean, one that sticks out, I hate to

00:28:26.799 --> 00:28:28.839
say it about a band that I've worked with, but

00:28:28.839 --> 00:28:31.819
when Ice Nine Kills played the amphitheater here,

00:28:32.940 --> 00:28:35.500
You know, I had not seen him in forever. The

00:28:35.500 --> 00:28:37.259
last time I saw him, it was like, you know, in

00:28:37.259 --> 00:28:39.220
Syracuse. They were like playing The Lost Horizon

00:28:39.220 --> 00:28:41.859
and it wasn't full. So a couple of years ago

00:28:41.859 --> 00:28:44.539
when they came here and, you know, they were

00:28:44.539 --> 00:28:46.339
playing, I think it was like there was 11 ,000

00:28:46.339 --> 00:28:49.619
people or so. It was some crazy number, you know,

00:28:49.640 --> 00:28:51.299
and to hear everybody singing along and all that.

00:28:51.339 --> 00:28:54.200
And I texted my parents and was like, hey, you

00:28:54.200 --> 00:28:56.819
know, like seven miles away, we made like the

00:28:56.819 --> 00:28:59.460
first record for this, you know, in your basement.

00:28:59.539 --> 00:29:01.720
And now look what it is, like this many years

00:29:01.720 --> 00:29:03.900
later. but that was one where it really actually

00:29:03.900 --> 00:29:07.400
hit me that what I've contributed to has actually

00:29:07.400 --> 00:29:10.240
grown in this way, and that was an experience

00:29:10.240 --> 00:29:12.819
that I feel like I wouldn't trade. That's incredible.

00:29:12.920 --> 00:29:15.079
Last one for me, and I just, by the way, I almost

00:29:15.079 --> 00:29:17.160
just shit my pants. I thought we'd been interviewing

00:29:17.160 --> 00:29:19.519
him for an hour and a half. I realized we hadn't

00:29:19.519 --> 00:29:21.920
set our clock back. I was like, boy, I knew I

00:29:21.920 --> 00:29:23.059
was enjoying this, but I didn't know we'd been

00:29:23.059 --> 00:29:26.279
here for a fucking hour and a half. Now, this

00:29:26.279 --> 00:29:27.779
one we might have to edit out, because you might

00:29:27.779 --> 00:29:29.000
have to get back to me in a day on this, but

00:29:29.000 --> 00:29:31.019
this is my all -time favorite question to ask

00:29:31.019 --> 00:29:33.779
other... Musicians and songwriters if you could

00:29:33.779 --> 00:29:37.720
pick a live or dead your ultimate band to be

00:29:37.720 --> 00:29:39.640
on stage I'll give you an example like for me.

00:29:39.640 --> 00:29:42.440
It would be Steven Tyler as the front man it

00:29:42.440 --> 00:29:45.920
would be Carter Buford on the drums Victor Wooten

00:29:45.920 --> 00:29:49.240
on the bass, and then I would probably go Eddie

00:29:49.240 --> 00:29:52.099
Van Halen on guitar I'll just say that for now

00:29:52.099 --> 00:29:54.420
damn. I mean that is a very difficult question.

00:29:54.480 --> 00:29:55.940
It's a very that's why I say we probably have

00:29:55.940 --> 00:29:58.450
to edit it out, but You know, you might just

00:29:58.450 --> 00:30:01.509
have it top of mind. I don't. I feel like this

00:30:01.509 --> 00:30:03.750
actually makes me feel guilty if we're not, like,

00:30:03.890 --> 00:30:05.730
when I think about bands, I think about them

00:30:05.730 --> 00:30:07.849
as a unit. I know what you mean. You know, and

00:30:07.849 --> 00:30:09.349
I'll listen to it. Technically, it's got to be

00:30:09.349 --> 00:30:11.410
what's good for this genre and what's good for

00:30:11.410 --> 00:30:13.710
this song. You can't just pick. But even for

00:30:13.710 --> 00:30:15.289
me, it's like, I don't know if I could identify,

00:30:15.829 --> 00:30:19.650
like, you know. It's hard. Yeah, it is. We'll

00:30:19.650 --> 00:30:23.720
edit it out. We'll edit it out. But man. You

00:30:23.720 --> 00:30:29.460
are what? Steve, you have done so much. Dozens

00:30:29.460 --> 00:30:31.759
of film and game trailers. You've co -wrote and

00:30:31.759 --> 00:30:36.319
produced 200 albums and top 10 singles. And the

00:30:36.319 --> 00:30:38.099
Square Studio, which is not square, it's actually

00:30:38.099 --> 00:30:39.920
rectangular, we found out. But we won't hold

00:30:39.920 --> 00:30:42.140
it against you. And you're right here in Syracuse,

00:30:42.200 --> 00:30:43.480
and we're so happy. I mean, that's what Good

00:30:43.480 --> 00:30:45.420
New York is about, is shedding light on awesome

00:30:45.420 --> 00:30:47.359
shit going on in New York state. And when it's

00:30:47.359 --> 00:30:48.900
right in our backyard, it's even better. Yeah.

00:30:48.990 --> 00:30:52.109
It's so cool. Love having you on. Steve, is there

00:30:52.109 --> 00:30:55.009
any plugs, websites, stuff where people can check

00:30:55.009 --> 00:30:58.150
out all of it? My website is just stevesoftjack

00:30:58.150 --> 00:31:05.890
.com. I also should plug Capture Studio. That's

00:31:05.890 --> 00:31:08.789
the building that I'm in that my buddy Jaco owns.

00:31:09.079 --> 00:31:11.740
You know Jaco? Yeah. Oh, no shit. Yeah, yeah,

00:31:11.740 --> 00:31:13.839
yeah. He's like, see, he's the guy. He's been

00:31:13.839 --> 00:31:16.980
a mentor forever. I've recorded and either played

00:31:16.980 --> 00:31:19.299
with everybody surrounding him, but have never,

00:31:19.720 --> 00:31:21.880
like, we all know him, but I've never worked

00:31:21.880 --> 00:31:23.799
with him, but I know Jaco. Yeah. That's a big

00:31:23.799 --> 00:31:26.000
name around here. Well, so his building, you

00:31:26.000 --> 00:31:27.839
know, which is the building that I'm in, there's

00:31:27.839 --> 00:31:31.119
three studios, a bunch of engineers, but he just

00:31:31.119 --> 00:31:34.039
did a really cool project where he remodeled

00:31:34.039 --> 00:31:36.750
the whole thing and essentially, like, If you're

00:31:36.750 --> 00:31:39.390
used to recording on your laptop in your bedroom,

00:31:39.569 --> 00:31:41.650
now you can go in and in like five minutes with

00:31:41.650 --> 00:31:44.890
a USB drive, you can put drivers on your computer

00:31:44.890 --> 00:31:47.869
and have access to his entire studio and run

00:31:47.869 --> 00:31:49.369
it from a front end that you're comfortable with.

00:31:49.650 --> 00:31:53.089
So it's super cool and the building is super

00:31:53.089 --> 00:31:56.789
cool and all my friends work there. Definitely

00:31:56.789 --> 00:31:59.710
check that out. I think that's capture .studio

00:31:59.710 --> 00:32:02.180
is the web address for that. Awesome. And catch

00:32:02.180 --> 00:32:05.039
Steve on tour with Ice Nine Kills. Yeah. No,

00:32:05.140 --> 00:32:06.859
he's not just hanging out. He's playing fucking

00:32:06.859 --> 00:32:09.450
guitar, man. I'm excited for you. Thank you.

00:32:09.549 --> 00:32:13.829
How long is that tour? I think it's like 21 shows,

00:32:13.849 --> 00:32:16.750
maybe. I leave over like four months, three months.

00:32:16.789 --> 00:32:19.789
No, it's short. I leave the 10th of this month,

00:32:19.789 --> 00:32:22.329
and I come back the 17th of December. Oh, OK.

00:32:22.470 --> 00:32:25.029
We're in time for Christmas to celebrate. Not

00:32:25.029 --> 00:32:26.710
super crazy. That's awesome, man. But yeah, it

00:32:26.710 --> 00:32:28.690
should be fun. I'm excited for you. Enjoy your

00:32:28.690 --> 00:32:31.569
travels, and I hope you have some fantastic shows.

00:32:31.609 --> 00:32:33.410
This has been really awesome, man. I really appreciate

00:32:33.410 --> 00:32:35.710
you coming into the show. Yeah, definitely. These

00:32:35.710 --> 00:32:38.470
guys will attest. I say it off the air. I'm going

00:32:38.470 --> 00:32:39.769
to say it on the air. This has been one of my

00:32:39.769 --> 00:32:41.630
favorite interviews that we've ever done. Cheers,

00:32:41.710 --> 00:32:43.730
man. Thank you. I really appreciate it. I don't

00:32:43.730 --> 00:32:45.509
get the opportunity to do stuff like this very

00:32:45.509 --> 00:32:47.089
often, so I appreciate it. You can come back

00:32:47.089 --> 00:32:50.470
any time, man. Any time, my friend. All right.

00:32:50.509 --> 00:32:51.630
I think we got it, my friend. I think we did

00:32:51.630 --> 00:32:53.710
it, buddy. I don't know what else there is to

00:32:53.710 --> 00:32:55.809
say. I mean, I could think of a million things,

00:32:55.829 --> 00:32:58.250
but we've been here for four hours according

00:32:58.250 --> 00:33:01.230
to that clock. According to that clock. This

00:33:01.230 --> 00:33:03.109
is Good News York, sponsored by ads on the go.

00:33:03.130 --> 00:33:05.210
Get it on the go .com. What do we got later this

00:33:05.210 --> 00:33:09.839
week? Well, Amanda. Everson Museum. Everson Museum.

00:33:10.079 --> 00:33:12.359
We're going there, right? Samaritan Center. We're

00:33:12.359 --> 00:33:14.299
going there. We're going to get very cultured

00:33:14.299 --> 00:33:16.420
this week. Samaritan Center. Yeah, I feel like...

00:33:16.420 --> 00:33:19.480
And talking to SOS about their trip to Ghana.

00:33:19.900 --> 00:33:23.680
Nice. We're getting worldly. We're getting culture.

00:33:23.839 --> 00:33:26.200
We're getting... Wow. We're going to blow your

00:33:26.200 --> 00:33:28.200
mind again. Dude, we're going to be smart by

00:33:28.200 --> 00:33:30.420
Friday. We're going to be, like, really smart.

00:33:31.440 --> 00:33:34.700
I totally hope. Yeah, well... I'm mad that's

00:33:34.700 --> 00:33:38.160
Mike. Danny behind the board Steve's object the

00:33:38.160 --> 00:33:40.160
square studio check them out peace out
