WEBVTT

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Hello and welcome to Good News York or should

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I say Spooky News York? This is it's October.

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We're getting closer to Halloween. So of course

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it would make complete sense to have kind of

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a Halloween themed episode. We're going to have

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a bunch of Halloween themed episodes, but today

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is extra special. I have a very special guest.

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I am Mike Brindisi. You can follow me on all

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socials at Mike B TV. We are sponsored by ads

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on the go get ads on the go .com. Matt is not

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here this morning because he was too afraid to

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do this interview because he's a wuss. I am joined

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by a very special guest remotely. She is the

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production director for Frightmare Farms in Palermo,

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New York. Nicole Ginsburg is on the show. Good

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morning, Nicole. You look and sound way nicer

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than someone that scares the shit out of people

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for a living. Thank you very much. I actually

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get that a lot. When I'm lurking around in the

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park, I tell people all the time, I do happen

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to be one of the scariest people here when I'm

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running through lines or doing other stuff because

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people constantly are like, oh my God, you scared

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me. I did my job. That's great. So Frightmare

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Farms. This has been going on since 2012. It's

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in Palermo, New York. kind of northeast of Fulton.

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It's been going on since 2012, 400 attractions,

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200 plus crew members, 40 acres. I mean, this

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is a massive operation. This is not your county

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fair hall of mirrors. Give me a little background

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on you and how this all started and came together.

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For me, myself, I work as a live entertainment

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producer. That is now what my full -time job

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is. I get to work all over the country. doing

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live entertainment. And obviously Frightmare

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is live entertainment. How I got here is years

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of performing as myself, right? When I was younger,

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I did a lot of theater, a lot of acting, dance.

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I toured. I had a whole life even before I was

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18 years old, right? I got into haunting very,

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very, very early to raise money. I found that

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my philanthropy side of me started at a young

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age and I learned that haunted houses made, you

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know, great fundraisers. And so I did them for

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a number of places, including my dance studio,

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which still runs a very successful haunted house

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to this day and was able to... kind of get that

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love for it. And so that love obviously has carried

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on. That love is now carrying on through even

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my children, my whole family. And so it got this

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huge, almost like snowball effect and it's just

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continued. And now, like I said, I am lucky enough

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to work at a national level with haunted attractions

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across the country. And yeah. That's how we've

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gotten to this point. And we just, we're gonna

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never stop growing as much as we can. That's

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absolutely amazing. Are you, is this something

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that you were on the ground floor of where they

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purchased the land or is it they hired you as

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a producer? I've been here since the beginning.

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This has been, we've been building this myself

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and the other ownership. have been building this

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for a long time, right? Like this was something

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we ventured off on kind of on a whim and was

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like, let's just try it. Let's just see what

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happens. And you know, since then I've grown

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more in the business. I've obviously learned

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more. You know, there's not a book out there

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about owning a haunted attraction, but you know.

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we're writing it and we're figuring it out and

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having a heck of a lot of fun while we're doing

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it um but yeah no it was it it was not something

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since i was very young going i want to own a

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haunted house someday right it was okay this

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is really cool let's try it let's do it oh this

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is perfect it's seasonal you know but now it

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is all right next week starts 2026 and all of

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the cool things that we're going to be doing

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for that and you know so it's it's 365 days a

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year and i do say five because like i said my

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family's involved in it and we even talk about

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this at christmas yeah that's so great um you

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know it is a huge process to plan for something

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like this. And I also feel like you know, you

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having a performance background, it kind of,

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you know, not only are you doing something that

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you enjoy, it's making money, but you're also

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kind of scratching that performance edge too,

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am I right? You know, for me, a lot of my creative

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contribution to it is the scenic design and the

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set design and that type of stuff, but it's also

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the performance design. You know, the scares,

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you know, bringing in new people and teaching

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them how to be a haunt actor, it's much different

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than being a stage actor. You're on constantly,

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right? You're part of the constant show and part

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of the growing and large story. So it is, that's

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one thing that I absolutely love is bringing

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people in that have acting experience. But I

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also really love bringing people in that are

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like, I just want to be scary. I'm like, perfect.

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Guess what? You're about to be an actor. Like,

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you know, let's go. You know, it's funny you

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mentioned that because I was going to ask. I've

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read something here that not only are your actors

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award -winning, but it says here, professionally

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trained. And I'm wondering what is that process

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like? Because my mind goes a million places.

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I just picture everyone in a line, and you're

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like, now you scream. You give me a gurgle. How

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does it work? We have a very unique training

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process. That's so, yes. One, we have in -house,

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obviously. Two, we have people from all over

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New York state that are part of this and they

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have done everything from acting in movies to

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acting on stage to even like full -length feature

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Disney films to being on Broadway. So we've got

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a large range of people that are involved, but

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we also have a lot of people that have directed,

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that have been, you know, taught classes on theater

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and done, you know, their full gambit when it

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comes to performing that have helped us create

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our own unique training sessions. And we do require

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that our actors go through our training process.

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We call it ghoul school. You have to learn exactly

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how to be a character. And then we shape it from

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there to the character that they are as well.

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That is awesome. And that just shows the level

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that you guys are at, right? You know, if this

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isn't, hey, everybody dress up and just jump

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out and say, boo, this is a full fledged production,

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live production. We used to, you know, we would

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hire people for the season and we'd grab a few

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extras here and there. We've been hired for our

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season since. like june of this year. A constantly

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reach out and u a lot of people reach out like,

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yeah, we're so sorry for the season. Um, but

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d us, you know, if you ever if you ever want

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to work f us in april and may, like we don't

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even put out anymore people are coming to us

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eve season and are like, hey, I makeup or hey,

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I've always And that's one of the biggest things

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is like, as soon as we hear, I've always wanted

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to perfect. We've always wanted to help you do

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that. Right. So we're we're about, you know,

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bringing them in, helping to elevate that and

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helping to educate. On the other side, we we

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spend a lot of. investments into our people.

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We do a lot of conferences across the country

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that come with training sessions. We require

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our managers have certain amount of education

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when it comes to safety, when it comes to their

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ability to train and to manage and to lead. We

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also require that our actors take their extra

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steps with their training here internally. And

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then we give opportunities for additional training,

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whether it be that they want to get into cue

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acting or they want to get into certain style

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of scare acting. And we give them those opportunities.

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We also bring them to other shows all over the

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country and let them see what other professional

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attractions they're doing as well. Well, this

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is such an amazing operation and I have so much

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respect for it I mean the work you guys put in

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in the detail speaking of the crew that you're

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talking about Something that caught my eye. It

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says new for 2025 flight mayor farms introduces

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flight Attendance, which by the way, I'm a huge

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sucker for puns. I love that. So you have It's

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the best. So you have these freaky concierge

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crew dressed like flight attendants. But what

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really caught my eye is it says they're ready

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to assist with everything from navigating the

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park and adjusting scare levels. Talk to me about

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scare levels because I am the worst. I would

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need scare level zero because I'm like a skittish

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chihuahua. If someone walks around the corner

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too fast, I scream. What's the scare level? Something

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we started doing years ago is realizing that

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a lot of people want to be around the park. They

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don't want to be truly terrified, right? And

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we can produce scary and we can do scary and

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terrifying really well, but scary and terrifying

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is not always enjoyable, right? So what we realized

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is that we needed to offer something that could

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kind of calibrate that a little bit more. And

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we started doing candle scares. They're perfect

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for our younger audience and anybody that's kind

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of faint of heart. They get a small candle and

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that is to indicate that that person does not

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want to be scared. Or if it's at the front of

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the group, that whole group doesn't want to be

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scared. With that said though, there is times

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that even that candle is not holding a candle

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to stopping the scares. So what we do is we bring

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our fright attendance in. to help navigate those

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levels of scare. And they will actually go in

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as scare buddies. We really pride ourselves on

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being that first experience for a lot of our

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younger audience and feeling safe enough to be

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in that environment, right? Anybody can scare

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a little kid. They can. Is it fun? actually know,

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right? Like why do you want to be part of that

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person's nightmare? Everybody remembers the first

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time they got truly terrified. They also remember

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their very first time that they like truly fell

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in love with Halloween. and I'd rather be associated

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with the truly falling in love with Halloween

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than being truly terrified, because usually the

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truly terrified, you can describe where that

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property was, you can describe what that actor

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was, but you can't, you don't know the name,

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you don't know the processes, you know, but I

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can remember my first Halloween experience and

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falling in love with Halloween. I can tell you

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what it looked like. I can tell you exactly where

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it is. I can tell you down to who even owned

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the property because I got that far into it as

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a child, right? So there is a lot more value

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in that, at least in my opinion, than... having

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it be that it's truly terrifying, right? And

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they also, that stems off of our initiative of

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inclusivity. I am a parent with a child with

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autism. And what I learned really early on is

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that the world is not accessible to us as a family

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in many instances. And so we were able to actually

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take and figure out that there are programs that

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will make our property inclusive all the time.

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Yes, the sensory inclusion. That was my next

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question. The freight attendants are actually

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an offshoot of that. That is an additional level

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of being inclusive and learning more about what

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we can do from a sensory level and being able

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to accommodate at a much, much higher level,

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right? So all of our staff is already trained,

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so they fully understand that aspect. Taking

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a portion of that training and being able to

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instantly modify the show. has been just something

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for me as a person has been kind of priceless,

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right? Like there's, there is no other way to

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describe that besides being able to give those

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memories to families is just, my job is done,

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right? Like as soon as I hear that once in a

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season, I'm like, perfect, hang it up, we're

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good, let's move on to the next season, like.

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What an amazing gesture to do, you know, at this

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level, you know, in the haunted attraction world,

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I've never heard of sensory inclusion and it's

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so important. Well, it is because a lot of it,

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you know, a lot of times people talk about like

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their fight or flight gets... it gets activated,

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right? So like they immediately, like that's

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part of it, right? Like that's a sensory response

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when somebody gets into that motion and they're

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like, oh, my fear instinct is to punch, right?

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Well, there's certain things with that, that

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there's a reason for that, right? There's some

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sort of event or something that's happened to

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you that makes you react that way. We actually

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design our show to the best of our ability, knowing

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that people do that and try to help, you know,

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avoid that as much as poss said, that happens

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to our happens to some of our older it also happens

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to younger had, you know, things happ anxiety,

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trauma, you know, into that. And many times they

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even have it until t A lot of individuals that

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have epilepsy can't go to haunted attractions.

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We use flashing lights. We use unpredictable

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lighting environments. We've figured that out.

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We worked with a neurologist that started Culture

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City, and we can accommodate that. And once we

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kind of got to that point where we could accommodate

00:14:46.100 --> 00:14:48.039
that, I was like, we can really do anything,

00:14:48.139 --> 00:14:51.840
right? We can individualize this experience without

00:14:51.840 --> 00:14:55.659
taking away from others' experience very easily.

00:14:56.460 --> 00:14:58.740
And all we gotta do is have some extra people

00:14:58.740 --> 00:15:02.000
available. that are able to kind of tailor things,

00:15:02.679 --> 00:15:04.980
and that's where the Fright Attendants came from.

00:15:06.840 --> 00:15:10.639
Nicole, I am blown away by how thoughtful you

00:15:10.639 --> 00:15:15.320
are in all of this. Again, I'm a wuss, so I don't

00:15:15.320 --> 00:15:17.620
go to many haunted attractions, but I'm aware

00:15:17.620 --> 00:15:22.169
there are many. Are you guys unique in that?

00:15:22.250 --> 00:15:24.710
Are you the only attraction that you know that

00:15:24.710 --> 00:15:29.429
offers these accommodations, for lack of a better

00:15:29.429 --> 00:15:30.750
term? We are the leader of the industry on this

00:15:30.750 --> 00:15:33.690
side, for sure. So we have been certified center

00:15:33.690 --> 00:15:37.409
-inclusive since 2019. I have actually worked

00:15:37.409 --> 00:15:40.289
with Culture City to work on a number of attractions

00:15:40.289 --> 00:15:44.539
joining us on that front. We're working very

00:15:44.539 --> 00:15:46.379
hard with the Haunted Attraction Association

00:15:46.379 --> 00:15:52.440
to push towards making that a requirement. for

00:15:52.440 --> 00:15:54.639
all major haunted attractions, right? Because

00:15:54.639 --> 00:15:57.379
it is something that is so easy to do. It is

00:15:57.379 --> 00:16:01.100
very accessible. My crew gets so excited to all

00:16:01.100 --> 00:16:04.039
be trained on it every single year. They get

00:16:04.039 --> 00:16:06.580
to kind of wear that badge of honor with it.

00:16:06.879 --> 00:16:11.580
And yes, I, again, this is my nature is to be

00:16:11.580 --> 00:16:16.100
in hospitality, but also I very much of the mindset

00:16:16.100 --> 00:16:18.620
of I produce all of these things across the country

00:16:18.620 --> 00:16:21.460
for everybody else. I produce at the same level

00:16:21.460 --> 00:16:23.940
for my own children. So that kind of goes hand

00:16:23.940 --> 00:16:27.360
in hand, right? I would modify the world any

00:16:27.360 --> 00:16:30.539
day for my kids. Why can't I just modify the

00:16:30.539 --> 00:16:34.039
world here that we have for anybody's child,

00:16:34.259 --> 00:16:39.860
right? What a beautiful sentiment. That's the

00:16:39.860 --> 00:16:41.799
weak theory answer ever. I know, I know. And

00:16:41.799 --> 00:16:43.220
you know what you're talking about, that you're

00:16:43.220 --> 00:16:45.620
scared. Guess what? You can still come on our

00:16:45.620 --> 00:16:49.220
grounds and feel safe. There are zones that just

00:16:49.220 --> 00:16:53.299
hang out for free. and enjoy all of the environment

00:16:53.299 --> 00:16:56.759
because we do not put truly terrifying things

00:16:56.759 --> 00:17:00.639
out in the midway except when we have chaos activated,

00:17:00.899 --> 00:17:06.059
right? We, yes. Whoa. Well, I was going to talk

00:17:06.059 --> 00:17:09.539
about that too. First of all, this might be the

00:17:09.539 --> 00:17:12.140
first haunted attraction that I actually go to

00:17:12.140 --> 00:17:15.299
with my family because, you know, a lot of haunted

00:17:15.299 --> 00:17:18.779
attractions portray it as We want you to be scared.

00:17:19.140 --> 00:17:21.059
We want to scare the shit out of you. We don't

00:17:21.059 --> 00:17:23.279
care about your trauma. We don't care. And then

00:17:23.279 --> 00:17:24.740
you have, you know, you're an adult. So then

00:17:24.740 --> 00:17:26.440
you sit there and you go, well, I can't act scared.

00:17:26.579 --> 00:17:29.579
I've got to be strong. I love that you guys are

00:17:29.579 --> 00:17:33.019
thinking of everybody involved and saying, Hey,

00:17:33.200 --> 00:17:35.359
yes, we want to scare the crap out of you, but

00:17:35.359 --> 00:17:39.359
it's safe because sometimes you don't know. who's

00:17:39.359 --> 00:17:41.559
behind the scenes, and is it really safe? You

00:17:41.559 --> 00:17:44.400
don't know. So I love that. You were talking

00:17:44.400 --> 00:17:47.980
about some of the newer themes, and one of them

00:17:47.980 --> 00:17:53.660
is the chaos unleashed unpredictability, which

00:17:53.660 --> 00:17:55.539
seems like the antithesis of what we were just

00:17:55.539 --> 00:17:57.700
talking about. What does that entail? So chaos

00:17:57.700 --> 00:18:00.859
is a full -on activation. There are a number

00:18:00.859 --> 00:18:02.140
of people who are like, I've never seen this

00:18:02.140 --> 00:18:07.000
anywhere. It is new. It is new. It is a crazy

00:18:07.000 --> 00:18:10.680
concept that was thought up and I was like, let's

00:18:10.680 --> 00:18:15.200
try it. Let's do it. It is all of our high energy

00:18:15.200 --> 00:18:19.119
actors that we love and adore that are in certain

00:18:19.119 --> 00:18:22.220
attractions or they're part of our already existing

00:18:22.220 --> 00:18:27.390
lot monsters. They... a few times a night have

00:18:27.390 --> 00:18:30.609
a very special overlay show that happens in one

00:18:30.609 --> 00:18:33.130
part of our Midway, and they just take over.

00:18:33.369 --> 00:18:37.990
And in that time, it is terror, right? There

00:18:37.990 --> 00:18:41.390
is all sorts of lights and sounds and extra fog

00:18:41.390 --> 00:18:44.269
and other effects that are coming out. And there's,

00:18:44.269 --> 00:18:48.470
you know, it's chaos. It is chaotic. It is crazy.

00:18:48.509 --> 00:18:52.829
And then it's done. And everybody that's... participated

00:18:52.829 --> 00:18:55.710
or stayed right there, um, are either like right

00:18:55.710 --> 00:18:57.509
in the heart of it because they run right in

00:18:57.509 --> 00:19:00.250
or they stay kind of on the outskirts and kind

00:19:00.250 --> 00:19:04.970
of watch others interacting or they're like,

00:19:04.970 --> 00:19:07.930
no, I hear that, that, that siren. I'm good.

00:19:07.990 --> 00:19:11.109
I'm going in line. I, I, I'm going to hear the

00:19:11.109 --> 00:19:13.849
screams from a distance. All good. Right. So

00:19:13.849 --> 00:19:18.490
it's, it's made to be that way. Right. It's like

00:19:18.490 --> 00:19:22.690
the rainforest cafe. Every half hour, it pretends

00:19:22.690 --> 00:19:25.349
there's a storm, except you just scare the shit

00:19:25.349 --> 00:19:27.650
out of people. Exactly. But it's also a chance

00:19:27.650 --> 00:19:29.650
for like, we have a couple of different iconic

00:19:29.650 --> 00:19:31.269
characters and characters that people follow

00:19:31.269 --> 00:19:34.250
on social media and TikTok. And you know, our

00:19:34.250 --> 00:19:36.430
socials are really large and they have a large

00:19:36.430 --> 00:19:37.950
following. And they've also got a lot of people

00:19:37.950 --> 00:19:41.490
that are very involved with it as well. And they're

00:19:41.490 --> 00:19:46.430
fans. But two of our scratches and slashes are

00:19:46.430 --> 00:19:49.650
two of our clown style characters in the premier

00:19:49.650 --> 00:19:53.470
way. And they are, they like head up the chaos.

00:19:54.670 --> 00:19:56.789
many times people are like, where are they? Where

00:19:56.789 --> 00:19:58.309
are they? Why can't I take a picture with them?

00:19:58.369 --> 00:20:00.569
You know, that has also helped that as well.

00:20:00.569 --> 00:20:03.369
Now we know where they are. We know when they're

00:20:03.369 --> 00:20:05.650
coming out. You also know that, you know, once

00:20:05.650 --> 00:20:08.130
you hear that noise, that is your time. That

00:20:08.130 --> 00:20:10.329
is when they are doing that performance piece

00:20:10.329 --> 00:20:15.109
and then they're around right after that. That's

00:20:15.109 --> 00:20:17.910
outstanding. Is there, are there certain elements

00:20:17.910 --> 00:20:23.299
or circumstances that somebody knows when to

00:20:23.299 --> 00:20:26.920
go, hey, it's time for unleashed unpredictability

00:20:26.920 --> 00:20:29.259
or, or is it just random every single night?

00:20:29.420 --> 00:20:31.599
I will obviously we have a schedule behind the

00:20:31.599 --> 00:20:34.440
scenes. So like we know what's happening. Um,

00:20:34.720 --> 00:20:36.900
but there are times that we add extra shows in,

00:20:37.119 --> 00:20:40.240
uh, we do it when there's, there's a lot of people

00:20:40.240 --> 00:20:42.720
on the property or, you know, we know that a

00:20:42.720 --> 00:20:44.559
lot of people have kind of done at least two

00:20:44.559 --> 00:20:46.559
of the attractions and you know, this is their

00:20:46.559 --> 00:20:48.240
time. They've just taken a break and they're

00:20:48.240 --> 00:20:49.819
getting food or they're watching the outdoor

00:20:49.819 --> 00:20:51.819
movie or they're just like, hanging out by the

00:20:51.819 --> 00:20:53.880
fire, right? This is the way to kind of jump

00:20:53.880 --> 00:20:56.440
start that experience again, and you know, get

00:20:56.440 --> 00:20:58.880
that blood pumping and get ready for that adrenaline

00:20:58.880 --> 00:21:03.660
rush. That is as crazy. Are you able to peel

00:21:03.660 --> 00:21:05.700
the curtain back a little bit? What kind of things

00:21:05.700 --> 00:21:08.759
go on when when this? Yeah, so I will a little

00:21:08.759 --> 00:21:10.480
bit only because we've started putting it all

00:21:10.480 --> 00:21:14.660
over social media as well. I don't want you to

00:21:14.660 --> 00:21:16.619
give it away. I don't want to be that bad. There's

00:21:16.619 --> 00:21:18.759
a whole soundtrack, a custom soundtrack that

00:21:18.759 --> 00:21:23.180
we made and it will let you know that chaos is

00:21:23.180 --> 00:21:27.500
released and that it's activated and that be

00:21:27.500 --> 00:21:31.279
prepared because here is the time. Right beforehand,

00:21:32.420 --> 00:21:38.000
insider tip, fog will be dispersed into the midway

00:21:38.000 --> 00:21:41.180
and you will start to see this team kind of getting

00:21:41.180 --> 00:21:44.720
set for it. Yes, and so you'll know that's when

00:21:44.720 --> 00:21:46.559
the lights and the sound and all that other stuff

00:21:46.559 --> 00:21:50.759
are starting. I need this for when my kids get

00:21:50.759 --> 00:21:54.099
home from school. You know, an alarm goes off,

00:21:54.319 --> 00:21:59.500
chaos about to begin. You do have some other

00:21:59.500 --> 00:22:02.119
new themes for 2025. I don't know if you wanted

00:22:02.119 --> 00:22:07.319
to talk about those a little bit. Hold on one

00:22:07.319 --> 00:22:11.200
second. Okay, sorry. We've got all sorts of great

00:22:11.200 --> 00:22:14.359
things happening. even though it's like our last

00:22:14.359 --> 00:22:19.720
week, but we, yeah. So Harvest of Shadows is

00:22:19.720 --> 00:22:21.480
what is happening in our labyrinth right now.

00:22:21.539 --> 00:22:24.359
Our labyrinth is our haunted maze. That is the,

00:22:24.359 --> 00:22:28.920
it is a usually heavy themed area of twists and

00:22:28.920 --> 00:22:31.559
turns. And, you know, it's probably one of our

00:22:31.559 --> 00:22:36.240
more chaotic. attractions. And that one is it

00:22:36.240 --> 00:22:39.740
is very lively. It is a lot of energy and they

00:22:39.740 --> 00:22:44.140
are having a great time with that theme. Our

00:22:44.140 --> 00:22:47.619
outdoor trail right now is infestation. And that

00:22:47.619 --> 00:22:51.619
has to do more with like mutation and a new fear

00:22:51.619 --> 00:22:55.099
that I didn't even know that I had of like holes,

00:22:55.380 --> 00:22:58.059
like the holes in the skin and like, you know,

00:22:58.599 --> 00:23:01.920
I had that I had that. until like one of our

00:23:01.920 --> 00:23:04.779
actors walked out and had this great like makeup

00:23:04.779 --> 00:23:07.460
and prosthetic. And I was like, I don't like

00:23:07.460 --> 00:23:11.200
that. So that's crazy that you just said that

00:23:11.200 --> 00:23:15.039
because there was a couple of years ago, my wife

00:23:15.039 --> 00:23:17.359
was eating a grapefruit. And when she got done,

00:23:17.380 --> 00:23:19.059
there were a bunch of holes in it. And I just

00:23:19.059 --> 00:23:20.740
remember, I was like, oh, I don't like looking

00:23:20.740 --> 00:23:23.819
at that. And then I saw like the honeycomb or

00:23:23.819 --> 00:23:27.500
like a, not a honeycomb, like a bee's nest with

00:23:27.500 --> 00:23:29.259
all the holes. And I remember thinking that was

00:23:29.259 --> 00:23:31.220
freaky. And then I was on the phone with my mother

00:23:31.220 --> 00:23:33.099
and she explained how she's like, I just found

00:23:33.099 --> 00:23:34.539
out I have this thing where like, I don't like

00:23:34.539 --> 00:23:37.559
holes. And I said, that's what I have. I've never

00:23:37.559 --> 00:23:39.279
met anyone else other than my mother that has

00:23:39.279 --> 00:23:44.799
had that. It's real. It's a real thing. That

00:23:44.799 --> 00:23:48.019
you could do an entire theme park of things with

00:23:48.019 --> 00:23:51.019
holes in it. And I would be terrified. But anyway,

00:23:51.039 --> 00:23:55.640
I could go down that road, but I won't. So I

00:23:55.640 --> 00:24:00.679
show up to the park my first time. Is it? once

00:24:00.679 --> 00:24:03.480
you're in, are you guaranteed to see every attraction

00:24:03.480 --> 00:24:05.900
or do you kind of choose? How does that work?

00:24:05.940 --> 00:24:08.700
Once you are here, you have ticketing options,

00:24:08.859 --> 00:24:10.740
right? We obviously suggest that you see all

00:24:10.740 --> 00:24:12.700
four. That's the full night of fear with us.

00:24:13.140 --> 00:24:16.339
But you get to come in. Hydrate to the box office.

00:24:17.259 --> 00:24:20.599
We have VIP options available as well as our

00:24:20.599 --> 00:24:23.700
all four attractions. Then once you're in, depending

00:24:23.700 --> 00:24:26.160
on how the night is going, we try to help tailor

00:24:26.160 --> 00:24:28.519
the best show possible, right? So if we're telling

00:24:28.519 --> 00:24:31.049
you, hey, start with this attraction. end with

00:24:31.049 --> 00:24:33.930
this attraction. It's usually because for us,

00:24:34.069 --> 00:24:36.450
we've checked that and we want the best experience

00:24:36.450 --> 00:24:38.630
for our customers. And so that's how you're kind

00:24:38.630 --> 00:24:40.849
of guided through the night. There are our super

00:24:40.849 --> 00:24:43.210
fans that know exactly what they want to do,

00:24:43.210 --> 00:24:45.750
how they want to do it. And by all means, you

00:24:45.750 --> 00:24:48.930
guys go right ahead and do that. Our last ticket

00:24:48.930 --> 00:24:51.970
sells right at 10 p .m. So after that, attractions

00:24:51.970 --> 00:24:55.990
start closing shortly thereafter. So, you know,

00:24:56.349 --> 00:25:00.549
we let people kind of do their own thing. for

00:25:00.549 --> 00:25:03.650
the most part, and get the experience that they

00:25:03.650 --> 00:25:10.970
want. That's fantastic. Nicole Ginsburg, Frightmare

00:25:10.970 --> 00:25:12.690
Farms, just a couple more questions and we'll

00:25:12.690 --> 00:25:14.849
get you out of here. I know you're busy, but

00:25:14.849 --> 00:25:19.910
I'm just fascinated by all of this. Now, I noticed

00:25:19.910 --> 00:25:21.410
in the beginning of the interview you talked

00:25:21.410 --> 00:25:24.549
about how you found this love for scaring and

00:25:24.549 --> 00:25:27.900
haunted houses. I have other friends and acquaintances

00:25:27.900 --> 00:25:30.200
that are kind of in this world with you. And

00:25:30.200 --> 00:25:33.099
it seems like, I don't know, is there a moment,

00:25:33.259 --> 00:25:36.559
does something happen that triggers it? And once

00:25:36.559 --> 00:25:39.299
it happens, what is it that drives that love

00:25:39.299 --> 00:25:42.059
and that passion for it? Do you just love scaring

00:25:42.059 --> 00:25:45.660
people or is it the getting to dress up? What

00:25:45.660 --> 00:25:48.700
is the ambition? So I'm going to give you a really

00:25:48.700 --> 00:25:54.240
rare answer. My drive and ambition from it is

00:25:54.240 --> 00:25:57.079
actually that life itself is really hard. It

00:25:57.079 --> 00:25:59.640
is really scary. And there are so many things,

00:25:59.940 --> 00:26:03.440
real things that are happening in this world.

00:26:03.859 --> 00:26:07.099
And for me, even when I started, I was terrified.

00:26:07.200 --> 00:26:09.039
I'm not even kidding. There's stories like when

00:26:09.039 --> 00:26:11.440
we first started of me going through with like

00:26:11.440 --> 00:26:14.279
huge things of water and a flashlight. And I

00:26:14.279 --> 00:26:16.420
was joking, but also serious. I was like, scare

00:26:16.420 --> 00:26:19.309
me and I'll fire you because I was so. It's scared,

00:26:19.329 --> 00:26:21.049
right? And it used to be like your favorite thing

00:26:21.049 --> 00:26:25.109
to try to do. Now though, I have learned how

00:26:25.109 --> 00:26:28.230
to control myself. Like I can be scared at any

00:26:28.230 --> 00:26:30.769
point. I know how to like get my body to that

00:26:30.769 --> 00:26:33.589
point where I can control my stress level and

00:26:33.589 --> 00:26:36.509
control anger and things like that, and be able

00:26:36.509 --> 00:26:40.150
to just kind of relax and have fun. For me, learning

00:26:40.150 --> 00:26:44.529
how to do that gave me even more... motivation

00:26:44.529 --> 00:26:47.109
and fire to keep producing at the level that

00:26:47.109 --> 00:26:50.329
we're producing, right? We don't sell tickets.

00:26:50.549 --> 00:26:53.910
We sell joy. We sell memories. We sell time with

00:26:53.910 --> 00:26:57.710
family. We sell our creations, right? And we're

00:26:57.710 --> 00:27:01.609
getting to create and spend time and, you know,

00:27:01.609 --> 00:27:05.170
do all these other things with people, people

00:27:05.170 --> 00:27:08.490
that before they come here are, you know, fighting

00:27:08.490 --> 00:27:11.829
to pay bills are had a really stressful day at

00:27:11.829 --> 00:27:14.380
work. Kids that went to school and are either

00:27:14.380 --> 00:27:16.720
getting bullied or having a hard time, right?

00:27:17.000 --> 00:27:19.599
Whatever it is, we have created something that

00:27:19.599 --> 00:27:22.240
allows people to drop that right at the door

00:27:22.240 --> 00:27:26.460
and to come into a world that we help control

00:27:26.460 --> 00:27:30.579
how they feel at that very moment. That's powerful

00:27:30.579 --> 00:27:34.579
in so many ways, but that's also why Halloween

00:27:34.579 --> 00:27:36.380
I think has always been important and why so

00:27:36.380 --> 00:27:38.279
many people are attracted to Halloween, right?

00:27:38.430 --> 00:27:41.130
It's that one night a year, right? But when you

00:27:41.130 --> 00:27:44.250
look at it, it is, yes, the colors are beautiful.

00:27:44.509 --> 00:27:47.029
Yes, this and that, all of these positive things,

00:27:47.250 --> 00:27:49.250
but it's usually cold, it's usually rainy, it's

00:27:49.250 --> 00:27:53.509
usually miserable, right? However, even those

00:27:53.509 --> 00:27:58.769
things, as a kid, you very much learned how to

00:27:58.769 --> 00:28:03.569
look past all of that and find the joy. in something

00:28:03.569 --> 00:28:06.730
that's actually scary and something that is actually

00:28:06.730 --> 00:28:09.390
terrifying and something that's actually supposed

00:28:09.390 --> 00:28:15.549
to be not fun, right? But we learned that at

00:28:15.549 --> 00:28:19.769
a very early age. And so for me, that's my motivation

00:28:19.769 --> 00:28:21.970
and my psychology behind it is like, wait a minute,

00:28:22.410 --> 00:28:24.849
this is a larger metaphor all the way around.

00:28:25.029 --> 00:28:27.470
And even for myself, learning to overcome that

00:28:27.470 --> 00:28:31.880
fear really I saw like a mug one day that was

00:28:31.880 --> 00:28:33.839
like, life begins just outside your comfort zone.

00:28:33.839 --> 00:28:38.559
And I was like, huh, buddy, it really does. It

00:28:38.559 --> 00:28:42.720
really does, right? And so that's why I do what

00:28:42.720 --> 00:28:47.660
I do and why I love it. Such a great answer.

00:28:47.819 --> 00:28:49.359
And you know, it's funny because I'm sitting

00:28:49.359 --> 00:28:53.740
here as you're speaking, I'm like. your competition

00:28:53.740 --> 00:28:56.720
is almost reality because what I'm reading in

00:28:56.720 --> 00:28:59.500
the news daily is scarier than any haunted house

00:28:59.500 --> 00:29:01.680
that I could go through or a haunted attraction.

00:29:01.680 --> 00:29:04.579
I was lucky enough to do an interview with a

00:29:04.579 --> 00:29:07.259
very large news station about this a year or

00:29:07.259 --> 00:29:10.720
so ago regarding haunted house themes and trends

00:29:10.720 --> 00:29:14.200
and behind the scenes and behind the industry

00:29:14.200 --> 00:29:17.240
and I've had deeper conversations about this

00:29:17.240 --> 00:29:21.549
of actually where we help go. because it very

00:29:21.549 --> 00:29:25.049
much is influenced by real life. Serial killers,

00:29:25.430 --> 00:29:27.589
zombies, all that are not scary right now, because

00:29:27.589 --> 00:29:29.589
that's our real life. That's our real world.

00:29:29.970 --> 00:29:33.230
However, aliens, witches, and dinosaurs, nobody's

00:29:33.230 --> 00:29:35.930
ever really seen those. Those are really scary

00:29:35.930 --> 00:29:39.849
right now. True. Right? Yeah, right. Not yet.

00:29:40.970 --> 00:29:47.960
Not yet. Yeah. Real quick. I feel like this is

00:29:47.960 --> 00:29:50.240
kind of a hack question, but I have to ask it.

00:29:50.660 --> 00:29:54.440
What is the craziest reaction you've seen from

00:29:54.440 --> 00:29:57.440
somebody who's come to Frightmare Farm? Oh my

00:29:57.440 --> 00:30:00.359
God. I mean, there's always the yellow badge

00:30:00.359 --> 00:30:03.019
and brown badges, right? That people will get.

00:30:03.240 --> 00:30:06.039
Uh huh. Yeah, that's not even the craziest. I

00:30:06.039 --> 00:30:11.900
think one of the craziest is, oh my gosh. I mean,

00:30:11.920 --> 00:30:14.039
there's always the fall on the floor and crawl

00:30:14.039 --> 00:30:18.480
out. There's always the you know whatever um

00:30:18.480 --> 00:30:21.819
we've had people that have you know the fear

00:30:21.819 --> 00:30:23.619
reaction of you know reaching out and touching

00:30:23.619 --> 00:30:27.519
an actor by the way don't do that please um but

00:30:27.769 --> 00:30:30.990
I think like the most crazy would be like somebody

00:30:30.990 --> 00:30:32.930
that has gotten so scared they turned around

00:30:32.930 --> 00:30:34.769
and gone all the way back out to the entrance

00:30:34.769 --> 00:30:36.509
and just like ran out the entrance and they like

00:30:36.509 --> 00:30:39.509
couldn't couldn't handle it right um but you

00:30:39.509 --> 00:30:41.470
know again that's been years since we've done

00:30:41.470 --> 00:30:43.089
that normally with people like that somebody

00:30:43.089 --> 00:30:44.670
identifies and they're like nope here you go

00:30:44.670 --> 00:30:47.849
here's a dump zone right all good like we want

00:30:47.849 --> 00:30:53.190
you to be safe absolutely awesome frightmare

00:30:53.190 --> 00:30:56.400
farms You're going into your last weekend. It's

00:30:56.400 --> 00:30:59.740
in Palermo, New York. Give us the plugs, social

00:30:59.740 --> 00:31:04.559
media, tickets, anything. We do suggest getting

00:31:04.559 --> 00:31:08.099
tickets prior to coming on property to help with

00:31:08.099 --> 00:31:10.940
the ticket line wait. However, if you want to

00:31:10.940 --> 00:31:12.779
pay cash or you want to do on site, that's totally

00:31:12.779 --> 00:31:15.460
fine. We have a large box office. We do accept

00:31:15.460 --> 00:31:21.380
cash card tap to pay. We have food right on site.

00:31:21.640 --> 00:31:24.869
We've got all sorts of fun shops. Somebody said

00:31:24.869 --> 00:31:26.829
in a review recently, it's like our own little

00:31:26.829 --> 00:31:29.890
Halloween city, which is true. We do love parents

00:31:29.890 --> 00:31:31.710
to just come out and hang out while their kids

00:31:31.710 --> 00:31:34.250
go through attractions. We also love large groups

00:31:34.250 --> 00:31:37.849
to come out and to screen with us. We are on

00:31:37.849 --> 00:31:39.750
all of the major socials. We're on Instagram,

00:31:39.890 --> 00:31:44.670
YouTube, Facebook, and TikTok. Our actors love

00:31:44.670 --> 00:31:47.750
creating content. Shout out to our content coven

00:31:47.750 --> 00:31:50.190
that is a group of people that are constantly

00:31:50.190 --> 00:31:53.119
producing stuff. And we love having fun. We love

00:31:53.119 --> 00:31:55.559
interacting with our audiences. We love doing

00:31:55.559 --> 00:31:58.680
special appearances and parades and other community

00:31:58.680 --> 00:32:03.759
events. So we are here. We are local. I am born

00:32:03.759 --> 00:32:07.380
and raised here. And I get the opportunity to

00:32:07.380 --> 00:32:09.180
work all over the place. However, my favorite

00:32:09.180 --> 00:32:11.460
place to work is right here in central New York.

00:32:11.759 --> 00:32:14.980
So we're always looking for opportunities for

00:32:14.980 --> 00:32:18.539
ourselves, for our actors, and to just interact.

00:32:20.809 --> 00:32:23.829
And soon you'll be able to scare the hell out

00:32:23.829 --> 00:32:26.009
of Micron employees. That's going to be fun.

00:32:28.730 --> 00:32:32.109
I will say it's been a pleasure meeting you and

00:32:32.109 --> 00:32:36.210
speaking with you. Obviously, you're in Palermo,

00:32:36.250 --> 00:32:37.769
New York. It's kind of in the middle of nowhere.

00:32:38.190 --> 00:32:40.569
Is that because it makes it more scary? Or is

00:32:40.569 --> 00:32:43.190
that so when people are screaming, nobody calls

00:32:43.190 --> 00:32:44.670
the cops? Or is it kind of a mixture of both?

00:32:44.690 --> 00:32:47.150
It's kind of a mixture of both. I mean, we wanted

00:32:47.150 --> 00:32:52.089
a large area. opportunity to grow and that's

00:32:52.089 --> 00:32:56.390
how we ended up here. Yeah. All right. Last question.

00:32:56.490 --> 00:33:01.130
Got to ask favorite horror character of all time.

00:33:01.289 --> 00:33:04.250
It would be Frankenstein. I'm a classic monster.

00:33:04.369 --> 00:33:09.970
Really? Classic. I love that. Now is Frankenstein

00:33:09.970 --> 00:33:12.390
the monster or the scientist? Cause there's only

00:33:12.390 --> 00:33:14.250
that debate. Mine would be Frankenstein's monster.

00:33:15.509 --> 00:33:20.160
The monster. Okay. I love that. That is fantastic.

00:33:21.799 --> 00:33:25.299
Nicole Ginsburg, Frightmare Farms. It has been

00:33:25.299 --> 00:33:28.880
an absolute pleasure. Check them out on all social

00:33:28.880 --> 00:33:32.819
media. This is their last weekend. 40 acres of

00:33:32.819 --> 00:33:36.960
fear, 200 crew members, four haunted attractions.

00:33:37.920 --> 00:33:42.200
I have a suggestion for someone you could hire

00:33:42.200 --> 00:33:47.009
to scare people. They're they look very, you

00:33:47.009 --> 00:33:49.349
know, they're very emaciated. They're hungry

00:33:49.349 --> 00:33:51.630
looking. Alright, so I'm going to go ahead and

00:33:51.630 --> 00:33:55.269
plug a movie that my my son is actually in is

00:33:55.269 --> 00:33:58.829
a 44 by the vegan zombie and it is a wonderful

00:33:58.829 --> 00:34:02.230
film that just launched this year and you should

00:34:02.230 --> 00:34:05.190
definitely take a look at it if you are into

00:34:05.190 --> 00:34:07.990
that because for sure it's a great movie. It's

00:34:07.990 --> 00:34:10.989
available on Amazon, YouTube, all the fun things.

00:34:12.329 --> 00:34:14.829
Yeah. All right, last, last, last question. Favorite

00:34:14.829 --> 00:34:18.889
horror movie? It would be Trick or Treat. Yes.

00:34:19.349 --> 00:34:22.429
Really? Favorite regular Halloween movie? Great

00:34:22.429 --> 00:34:27.409
question. Yeah, see, I'm learning that there

00:34:27.409 --> 00:34:30.269
is a whole cult following with this Hocus Pocus.

00:34:30.789 --> 00:34:33.750
And it's becoming more mainstream today with

00:34:33.750 --> 00:34:37.480
social media than it was originally. I'm gonna

00:34:37.480 --> 00:34:39.219
have to check that out. All right, Nicole Ginsburg,

00:34:39.480 --> 00:34:42.019
Frightmare Farms. Thank you so much for joining

00:34:42.019 --> 00:34:46.639
us. Happy Halloween. Happy Halloween. And with

00:34:46.639 --> 00:34:48.599
that, it's Mike Brindisi on another episode of

00:34:48.599 --> 00:34:51.280
Good News York, sponsored by ads on the go, getadsonthego

00:34:51.280 --> 00:34:55.480
.com. Follow me on all socials, at MikeBTV, and

00:34:55.480 --> 00:34:56.780
we will see you tomorrow.
