WEBVTT 00:00:07.320 --> 00:00:09.759 Hey folks, I'm Matt from Growth Mode Content, 00:00:09.800 --> 00:00:12.820 and if you haven't noticed, this is a very special 00:00:12.820 --> 00:00:14.939 Good News York. We are not in our studio, as 00:00:14.939 --> 00:00:17.660 fancy as it is. I wish this was our studio. We 00:00:17.660 --> 00:00:21.559 can't make it look like this. We are at the coolest 00:00:21.559 --> 00:00:25.620 new spot in downtown Syracuse. It's called the 00:00:25.620 --> 00:00:29.280 Society Social Club. It just opened. We love 00:00:29.280 --> 00:00:32.719 it, it's gorgeous, and we're joined... by the 00:00:32.719 --> 00:00:35.500 founder? What's your official title? I mean, 00:00:35.619 --> 00:00:38.219 I think I am the founder, right? Yeah, you found 00:00:38.219 --> 00:00:42.799 it. Tammy Lee. Go ahead and tell us a little 00:00:42.799 --> 00:00:44.979 bit about yourself and in this place, if you 00:00:44.979 --> 00:00:47.820 wouldn't mind. OK. Hi, guys. I'm Tammy Lee. Born 00:00:47.820 --> 00:00:50.119 and raised in Syracuse. I now am based in Los 00:00:50.119 --> 00:00:54.200 Angeles, but I am a real estate agent. I sell 00:00:54.200 --> 00:00:56.820 real estate here in Syracuse, in Florida, and 00:00:56.820 --> 00:01:00.399 also in LA. I'm also an insurance broker, and 00:01:00.399 --> 00:01:05.060 now I own the society. So that's a wide -ranging 00:01:05.060 --> 00:01:08.760 resume. Yeah. You also sort of left off TV star, 00:01:08.780 --> 00:01:10.799 but we'll set that part aside for a moment. I 00:01:10.799 --> 00:01:12.540 hate saying that. I hear you. I understand. You 00:01:12.540 --> 00:01:15.640 can say it. It's fine. Why, out of all those 00:01:15.640 --> 00:01:20.500 things, did you make your latest venture a club 00:01:20.500 --> 00:01:22.560 like this, a place like this? It's because I'm 00:01:22.560 --> 00:01:25.109 insane. That's why. Because I didn't have enough 00:01:25.109 --> 00:01:27.370 on my plate, I decided to add another something 00:01:27.370 --> 00:01:29.430 into the mix. And honestly, it's just something 00:01:29.430 --> 00:01:32.209 that I'm really passionate about. Traveling all 00:01:32.209 --> 00:01:34.469 over the world and being in these big cities 00:01:34.469 --> 00:01:37.409 like Los Angeles, Chicago, Manhattan, I felt 00:01:37.409 --> 00:01:40.329 like people really were loving this concept of 00:01:40.329 --> 00:01:42.810 a third space. So what is that, right? That's 00:01:42.810 --> 00:01:44.409 what the social club is. And I feel like it's 00:01:44.409 --> 00:01:48.349 very new to our city. But I know it's a demand 00:01:48.349 --> 00:01:50.400 that needs to be met because all of... the people 00:01:50.400 --> 00:01:52.260 that I talk to and the clients that I sell houses 00:01:52.260 --> 00:01:54.819 to are yearning for this kind of connection. 00:01:55.319 --> 00:01:57.019 So let me explain to you what a third space is. 00:01:57.180 --> 00:01:59.859 A third space is not your house, not your office. 00:02:00.280 --> 00:02:02.700 Where can you congregate with your people and 00:02:02.700 --> 00:02:05.459 still be in public, you know? So I can still 00:02:05.459 --> 00:02:07.000 be here and hang out with you guys, but everyone 00:02:07.000 --> 00:02:09.539 is still also here. If you happen to meet someone 00:02:09.539 --> 00:02:11.960 along the way and connect to people, that's the 00:02:11.960 --> 00:02:13.560 beauty of this space. You're kind of met with 00:02:13.560 --> 00:02:16.539 a higher caliber of person in a space like this. 00:02:16.860 --> 00:02:19.259 And listen, I think I love, we all love to get 00:02:19.259 --> 00:02:20.939 a drink and go to the club and go to the bar 00:02:20.939 --> 00:02:23.300 sometimes, but it's hard to build those really 00:02:23.300 --> 00:02:25.479 meaningful relationships in that kind of environment. 00:02:25.860 --> 00:02:27.300 There's a time and place for everything, you 00:02:27.300 --> 00:02:31.159 know? So I created this space. We are a luxury 00:02:31.159 --> 00:02:33.300 coffee shop and juice bar on a day -to -day basis, 00:02:33.400 --> 00:02:35.960 but what I really love and passion about are 00:02:35.960 --> 00:02:37.360 the connections and the events that we're gonna 00:02:37.360 --> 00:02:40.639 be having here. Our logo is subtly all throughout 00:02:40.639 --> 00:02:43.419 the club. It's actually a Venn diagram. So as 00:02:43.419 --> 00:02:47.979 you can see, I wanted that to really represent 00:02:47.979 --> 00:02:51.060 that there's two different ideas, two different 00:02:51.060 --> 00:02:53.659 types of people, two whole beings that could 00:02:53.659 --> 00:02:55.599 be so different, but still find common ground 00:02:55.599 --> 00:02:57.360 somewhere. And that's that little sliver in the 00:02:57.360 --> 00:02:59.800 middle. That's why my little slogan is, let's 00:02:59.800 --> 00:03:02.139 meet in the middle. How is it that you and I 00:03:02.139 --> 00:03:04.539 can be so different in the way we grew up, your 00:03:04.539 --> 00:03:06.419 upbringing, your job, and still have some sort 00:03:06.419 --> 00:03:08.340 of common ground somewhere. And let's build on 00:03:08.340 --> 00:03:10.379 that. I think humans are so cool. I think it's 00:03:10.379 --> 00:03:12.460 really beautiful that we live in this lifetime 00:03:12.460 --> 00:03:15.879 at the same time. And I think we lost, somewhere 00:03:15.879 --> 00:03:18.400 in translation after COVID, that connection. 00:03:18.939 --> 00:03:21.120 100%. You know, I'm a people person. I'm a certified 00:03:21.120 --> 00:03:24.240 Yapper, OK? I need to be around people all the 00:03:24.240 --> 00:03:26.639 time. And I just meet so many cool people in 00:03:26.639 --> 00:03:29.300 LA. And we just are given those opportunities 00:03:29.300 --> 00:03:33.159 to meet cool, new people. So I brought that idea 00:03:33.159 --> 00:03:35.240 here and I think that it's going to do well. 00:03:35.439 --> 00:03:37.960 I really want that for my community. And on top 00:03:37.960 --> 00:03:39.639 of that, I'm going to be helping small businesses 00:03:39.639 --> 00:03:42.280 as well with partnerships with us. I really want 00:03:42.280 --> 00:03:44.419 to host like events here to just bring their 00:03:44.419 --> 00:03:46.979 brand forward and let me help them with the marketing. 00:03:47.120 --> 00:03:49.800 I got my marketing degree at SUNY Oswego business 00:03:49.800 --> 00:03:52.939 marketing. And that's what I love to do. So I 00:03:52.939 --> 00:03:54.919 have so many partnerships lined up here with 00:03:54.919 --> 00:03:58.860 other small businesses to kind of elevate the 00:03:59.080 --> 00:04:01.439 middle ground of our consumer the same person 00:04:01.439 --> 00:04:04.120 who likes my product will most likely like their 00:04:04.120 --> 00:04:06.580 products So let's try to push both of our businesses 00:04:06.580 --> 00:04:10.759 up, you know, I love that So it's I'm so excited 00:04:10.759 --> 00:04:13.000 for it. Let me ask you you you touched on this 00:04:13.000 --> 00:04:15.319 a little bit Talk about going to the club and 00:04:15.319 --> 00:04:16.860 things like that. Could you talk about a little 00:04:16.860 --> 00:04:19.800 bit? Why? There's no alcohol here. Why is this 00:04:19.800 --> 00:04:21.819 not a bar, so to speak? And why did you choose 00:04:21.819 --> 00:04:24.079 to go this route? So the design looks like a 00:04:24.079 --> 00:04:26.360 bar. So the round -shaped bars, it looks like 00:04:26.360 --> 00:04:29.480 a cocktail bar. But I've been super self, like, 00:04:29.920 --> 00:04:31.720 super health -conscious lately, especially living 00:04:31.720 --> 00:04:36.920 in LA. The drinking habits honestly have shifted. 00:04:37.180 --> 00:04:38.920 All of my friends that work at the clubs in Vegas, 00:04:39.040 --> 00:04:41.019 like they said, this last two years has been 00:04:41.019 --> 00:04:43.339 the lowest they've ever seen people in Vegas. 00:04:43.500 --> 00:04:45.220 Now, are there still people going to Vegas? Absolutely. 00:04:45.339 --> 00:04:48.459 Sure. But I think, you know... I'm a millennial, 00:04:48.800 --> 00:04:52.360 and we used to drink heavier in our early 20s. 00:04:52.579 --> 00:04:54.480 The Gen Z is just, one, can't really afford to 00:04:54.480 --> 00:04:56.779 do that anymore in this economy, and two, don't 00:04:56.779 --> 00:04:59.759 really want to. So listen, I love a drink, I 00:04:59.759 --> 00:05:02.199 love to shake my ass at a club sometimes, but 00:05:02.199 --> 00:05:04.040 again, there's a time and place for everything, 00:05:04.120 --> 00:05:06.899 and I think I really wanted to be very conscious 00:05:06.899 --> 00:05:08.560 of what we're all putting in our bodies. I'm 00:05:08.560 --> 00:05:10.730 not gonna lie to you guys. I've been away now 00:05:10.730 --> 00:05:13.529 for four years from Syracuse. The food here is 00:05:13.529 --> 00:05:16.350 heavy on oils. I am not big on oils. I'm not 00:05:16.350 --> 00:05:18.949 big on gums and high refined sugars. Wait, are 00:05:18.949 --> 00:05:21.209 you saying there's nothing deep fried here? We 00:05:21.209 --> 00:05:22.870 can get you a deep fried coffee if you'd like, 00:05:22.990 --> 00:05:26.269 right? I'll do anything for you. But it's just, 00:05:26.410 --> 00:05:28.949 it makes you feel good. And the reason why everyone 00:05:28.949 --> 00:05:31.829 in California is happy, hot, and sexy is because 00:05:31.829 --> 00:05:34.290 of the lifestyle that they live. I can throw 00:05:34.290 --> 00:05:36.610 a rock from my house and 10 different juice bars 00:05:36.610 --> 00:05:39.199 and coffee bars are around. You know, if you 00:05:39.199 --> 00:05:41.660 notice, I like to brag about my products. I took 00:05:41.660 --> 00:05:43.759 a whole entire year traveling all over California 00:05:43.759 --> 00:05:46.660 and New York City to try to find the best ingredients 00:05:46.660 --> 00:05:49.360 of what we put in our drinks. All of our syrups 00:05:49.360 --> 00:05:51.779 on the coffee side are natural, has to be refrigerated. 00:05:52.040 --> 00:05:54.660 There's no additive sugars. It comes from real 00:05:54.660 --> 00:05:56.759 ingredients. And if you notice when you taste 00:05:56.759 --> 00:06:00.740 it, it's high, deep in flavor, but it's not as 00:06:00.740 --> 00:06:03.259 sweet as like a Monen or a Tarani, you know? 00:06:03.639 --> 00:06:07.040 Same with our smoothie side, I love superfoods. 00:06:07.040 --> 00:06:10.439 So we have L -glutamine, we have really high 00:06:10.439 --> 00:06:14.019 quality protein, we also have collagen in there, 00:06:14.139 --> 00:06:15.839 sea moss, all these things that I've been gaining 00:06:15.839 --> 00:06:19.199 from being in LA. I'm bringing it here because 00:06:19.199 --> 00:06:21.980 it's winter and gloomy, seven months out of the 00:06:21.980 --> 00:06:24.000 year here. And when you're eating these like 00:06:24.000 --> 00:06:26.639 high oil foods and like this lifestyle, it kind 00:06:26.639 --> 00:06:28.639 of just weighs you down. That's why we feel so 00:06:28.639 --> 00:06:30.920 gloomy in the winter. And listen, the snow is 00:06:30.920 --> 00:06:32.699 going to be snow. That's not going to stop, right? 00:06:33.220 --> 00:06:36.899 But I think if we can boost our health and serotonin 00:06:36.899 --> 00:06:38.540 and dopamine a little bit for when that time 00:06:38.540 --> 00:06:40.439 does come, I think it'll just make the winters 00:06:40.439 --> 00:06:43.759 a little bit more palatable. I think you're onto 00:06:43.759 --> 00:06:45.879 something there, and I love to see it. It's so 00:06:45.879 --> 00:06:49.180 cool. One of the questions I've really wanted 00:06:49.180 --> 00:06:50.879 to ask you, and especially as you talk about, 00:06:50.879 --> 00:06:52.680 you know, you're in all these different cities, 00:06:52.759 --> 00:06:54.860 you're selling real estate, which means you're 00:06:54.860 --> 00:06:56.379 tied into that community, right? You can't sell 00:06:56.379 --> 00:06:58.860 real estate in any town you don't know. So why 00:06:58.860 --> 00:07:01.920 at all these places did you decide Syracuse is 00:07:01.920 --> 00:07:04.980 the spot for this venture? I just felt a need 00:07:04.980 --> 00:07:08.160 for it selfishly. So I work for Acropolis Realty 00:07:08.160 --> 00:07:10.860 Group here. I run a team of two wonderful girls 00:07:10.860 --> 00:07:14.470 and we manage the apartments upstairs. I was 00:07:14.470 --> 00:07:16.329 showing this commercial space to actually another 00:07:16.329 --> 00:07:18.110 client of mine who wanted to put a Mexican restaurant 00:07:18.110 --> 00:07:20.009 in here, because we need more of those, right? 00:07:21.389 --> 00:07:24.490 But it didn't work out because they wouldn't 00:07:24.490 --> 00:07:26.509 subdivide the space. It's almost 3 ,000 square 00:07:26.509 --> 00:07:29.029 feet. Gotcha. So when I was showing the space, 00:07:29.149 --> 00:07:31.449 I was looking at the lobby, all over the lobby 00:07:31.449 --> 00:07:34.709 table, Uber Eats from Starbucks, McDonald's, 00:07:34.910 --> 00:07:37.610 you know, everything. And people want to get... 00:07:37.560 --> 00:07:41.000 food and coffee, but they are getting it delivered. 00:07:41.519 --> 00:07:43.139 And delivery is expensive, you know? So I'm like, 00:07:43.160 --> 00:07:45.879 let me put this here. Again, it's obviously for, 00:07:46.139 --> 00:07:47.680 I know that there's a demand for it in this building 00:07:47.680 --> 00:07:50.939 alone. And I want really good coffee, and there's 00:07:50.939 --> 00:07:53.019 no juice bars in here. There's no juice bars 00:07:53.019 --> 00:07:55.819 in Syracuse. There's no place that juices everything 00:07:55.819 --> 00:07:58.860 per cup, every drink, every single time. Yeah 00:07:58.860 --> 00:08:01.240 you know business 101 is like if there's five 00:08:01.240 --> 00:08:03.920 steak houses in the town don't open up a sixth 00:08:03.920 --> 00:08:06.699 you know and there was a hole in the market clearly 00:08:06.699 --> 00:08:09.839 for this kind of business and so you're you're 00:08:09.839 --> 00:08:13.199 kind of uh paved in the way for for this uh this 00:08:13.199 --> 00:08:15.199 kind of this industry and i think it's wonderful 00:08:15.199 --> 00:08:17.579 it's a really change of lifestyle and i really 00:08:17.579 --> 00:08:20.610 hope that Again, we all can kind of hop on this 00:08:20.610 --> 00:08:22.930 bandwagon because it's just good for us. I want 00:08:22.930 --> 00:08:26.870 I'm trying to be hot forever. I'd like to be 00:08:26.870 --> 00:08:30.009 hot once. That's the goal. That's the goal. Absolutely. 00:08:30.350 --> 00:08:33.350 This is such an incredible space. I read, you 00:08:33.350 --> 00:08:34.929 know, in some of your other interviews you talked 00:08:34.929 --> 00:08:36.669 about, it took a long time to come together, 00:08:36.730 --> 00:08:39.090 and I know you just spoke about finding the ingredients 00:08:39.090 --> 00:08:41.509 and things, but what were some of the pieces 00:08:41.509 --> 00:08:44.409 that you had to manage for this whole thing? 00:08:44.429 --> 00:08:46.830 What did I not run into, guys? I am never doing 00:08:46.830 --> 00:08:49.789 this ever again, okay? This was great and this 00:08:49.789 --> 00:08:53.990 will be my baby forever, but it's a lot to build 00:08:53.990 --> 00:08:56.169 a brick and mortar business from the opposite 00:08:56.169 --> 00:08:58.529 end of the country. I was trying to do this from 00:08:58.529 --> 00:09:01.070 California, flying back and forth as needed to 00:09:01.070 --> 00:09:03.190 check on my real estate and do this at the same 00:09:03.190 --> 00:09:06.289 time. The heaps and valleys that I had to go 00:09:06.289 --> 00:09:08.500 through and the hurdles. were some things you 00:09:08.500 --> 00:09:10.559 wouldn't even believe. One of the bigger things, 00:09:10.700 --> 00:09:12.559 unfortunately, we lost our dear friend and our 00:09:12.559 --> 00:09:16.000 builder, John, from Trademark Construction halfway 00:09:16.000 --> 00:09:18.419 through this project and we didn't know where 00:09:18.419 --> 00:09:20.899 to go and where to pivot to as we were also grieving 00:09:20.899 --> 00:09:23.659 this. friend of ours so it was it was a very 00:09:23.659 --> 00:09:25.379 very heavy time and that kind of set us back 00:09:25.379 --> 00:09:28.539 a year but i came up with this idea back in 2022 00:09:28.539 --> 00:09:32.620 and then we started our LLC in 2023 and it's 00:09:32.620 --> 00:09:34.700 just been an ongoing process from there and honestly 00:09:34.700 --> 00:09:38.259 i i'm religious i believe in god is always right 00:09:38.259 --> 00:09:40.500 on his timing and yes this took three years but 00:09:40.500 --> 00:09:42.340 i feel like it couldn't come at a more perfect 00:09:42.340 --> 00:09:45.700 time sure well said I think it's phenomenal. 00:09:46.840 --> 00:09:48.399 Talk to us about, you mentioned a little bit 00:09:48.399 --> 00:09:50.399 about some events that you plan to have. Can 00:09:50.399 --> 00:09:52.120 you talk a little bit more about what those might 00:09:52.120 --> 00:09:55.750 be? I know that everyone's like, what is a social 00:09:55.750 --> 00:09:58.950 club? It is gonna be members only for the really 00:09:58.950 --> 00:10:01.169 good events that we have. Think of like your 00:10:01.169 --> 00:10:03.230 favorite influencers. We go to really curated 00:10:03.230 --> 00:10:06.649 events. Like these are down to the nines of branding, 00:10:07.169 --> 00:10:09.269 activations, getting people to talk to each other. 00:10:09.509 --> 00:10:11.909 It's really nice. I want that for our community 00:10:11.909 --> 00:10:13.789 on just like a little bit of a smaller scale 00:10:13.789 --> 00:10:16.210 with local businesses and other brands that I 00:10:16.210 --> 00:10:19.340 have relationships with. Those will be for our 00:10:19.340 --> 00:10:21.659 VIP members. And then we also have a community 00:10:21.659 --> 00:10:23.600 membership that they'll get discounts to the 00:10:23.600 --> 00:10:25.419 tickets for these events. And then the public 00:10:25.419 --> 00:10:27.279 will be able to purchase it if it's not full 00:10:27.279 --> 00:10:29.519 at that time. We also have public events like 00:10:29.519 --> 00:10:32.539 book club, run club. I also have something like 00:10:32.539 --> 00:10:34.980 a Bible study. We also have a silent coffee club 00:10:34.980 --> 00:10:39.549 as well. Some of our VIP. will be like coffee 00:10:39.549 --> 00:10:42.269 omakase. I want like a coffee club to come in. 00:10:42.509 --> 00:10:44.409 They do like a coffee omakase class and then 00:10:44.409 --> 00:10:46.629 we, they choose the beans that we carry for the 00:10:46.629 --> 00:10:48.610 drip for the season. I just want the involvement 00:10:48.610 --> 00:10:50.649 of the community. It feels nice to be like, you 00:10:50.649 --> 00:10:53.049 know what, I had a little bit of a say of everyone's 00:10:53.049 --> 00:10:54.990 morning today in their drip coffee. You know, 00:10:54.990 --> 00:10:57.250 it just feels good. It brings people together 00:10:57.250 --> 00:10:59.269 and it's just something so small, but it just 00:10:59.269 --> 00:11:01.629 makes a huge, huge reach and difference. You 00:11:01.629 --> 00:11:04.629 know, I have to say, as I'm listening to you 00:11:04.629 --> 00:11:07.799 speak, you know, you hear a lot about reality 00:11:07.799 --> 00:11:11.419 TV stars that go on to open businesses or go 00:11:11.419 --> 00:11:13.700 on to do other endeavors. And the main focus 00:11:13.700 --> 00:11:16.080 is, look at me, I'm a reality star, so I'm gonna 00:11:16.080 --> 00:11:18.480 try to open something up. It sounds like you're 00:11:18.480 --> 00:11:20.980 an entrepreneur and a really smart business woman 00:11:20.980 --> 00:11:23.460 who happened to be on reality TV, and that's 00:11:23.460 --> 00:11:26.940 a compliment. I mean that as a compliment. You 00:11:26.940 --> 00:11:29.659 have put so much thought into not only the space, 00:11:30.159 --> 00:11:32.779 the vibe, but when you're talking about letting 00:11:32.779 --> 00:11:36.100 people choose the ingredients, this is... This 00:11:36.100 --> 00:11:38.500 is a time when, as you said, things are going 00:11:38.500 --> 00:11:40.860 inward. People aren't socializing enough, so 00:11:40.860 --> 00:11:42.879 not only is it a unique space in Syracuse, but 00:11:42.879 --> 00:11:46.379 I think there's a huge need for it in society 00:11:46.379 --> 00:11:50.679 in general, so it's awesome. Listen, let's call 00:11:50.679 --> 00:11:52.240 the big elephant in the room here. I get it. 00:11:52.259 --> 00:11:54.759 I've been on three TV shows. I'm working on another 00:11:54.759 --> 00:11:57.879 one. I get the facade of the TV, the Hollywood 00:11:57.879 --> 00:12:00.659 lifestyle, especially with people who are from 00:12:00.659 --> 00:12:02.899 a small college town. This brand is not about 00:12:02.899 --> 00:12:04.620 me. And I get people come in here. They come 00:12:04.620 --> 00:12:06.379 to see me. They want to see me. But this brand 00:12:06.379 --> 00:12:07.940 is not about me at all. And I wanted to make 00:12:07.940 --> 00:12:10.200 sure that was extremely present, that this is 00:12:10.200 --> 00:12:12.460 for the community. And yes, it's really pretty, 00:12:12.480 --> 00:12:15.039 really nice. And I am here. But I hired a GM. 00:12:15.159 --> 00:12:17.570 She's going to probably be the face of this and 00:12:17.570 --> 00:12:20.210 as I'm doing the background stuff but I'm here 00:12:20.210 --> 00:12:22.129 all the time so I'm always popping in and I want 00:12:22.129 --> 00:12:24.070 to make sure that I'm always as involved as I 00:12:24.070 --> 00:12:27.429 am now. You're doing it right. I love that and 00:12:27.429 --> 00:12:31.230 I'll tell you what I wouldn't I'm sure it's a 00:12:31.230 --> 00:12:32.570 game that you have to play all the time with 00:12:32.570 --> 00:12:35.629 that balance you know but I think it's an incredible 00:12:35.629 --> 00:12:37.649 credit and it's something that you should be 00:12:37.649 --> 00:12:39.889 incredibly proud of. Thank you. There's a lot 00:12:39.889 --> 00:12:42.370 of folks that aspire to do things like that and 00:12:42.370 --> 00:12:44.690 like you say they just keep lining up these projects 00:12:44.690 --> 00:12:46.529 for you because you're great at it so that's 00:12:46.759 --> 00:12:51.019 That's awesome. We really love to see that. Tell 00:12:51.019 --> 00:12:52.879 us a little bit about just the basics. So what 00:12:52.879 --> 00:12:54.919 are the hours of the place? Our hours are gonna 00:12:54.919 --> 00:12:57.620 be 7 a .m. to 6 p .m. every day, and then we 00:12:57.620 --> 00:12:59.899 are gonna slowly roll out a mocktail and kappa 00:12:59.899 --> 00:13:02.779 menu. Kappa's really popular in California. It's 00:13:02.779 --> 00:13:05.740 a Pacific Island root that mimics a wine drunk 00:13:05.740 --> 00:13:08.460 feel, and that'll be kind of like our socializing 00:13:08.460 --> 00:13:10.460 hour. There's kappa bars all over Los Angeles. 00:13:10.759 --> 00:13:13.480 They're packed, guys. I know it's a new concept 00:13:13.480 --> 00:13:14.840 to us on the East Coast, too, but I'm telling 00:13:14.840 --> 00:13:18.509 you, No hangover, it's not alcohol, you're not 00:13:18.509 --> 00:13:21.389 withering away your body, and it's still that 00:13:21.389 --> 00:13:23.649 social part that everyone really wants out of 00:13:23.649 --> 00:13:25.830 drinking. We had one in Ithaca. Sign me up for 00:13:25.830 --> 00:13:28.470 that. It's always packed. Always. I'm telling 00:13:28.470 --> 00:13:31.000 you. I'm going to fly in my partner from Santa 00:13:31.000 --> 00:13:32.899 Monica, and she's going to help me kind of launch 00:13:32.899 --> 00:13:34.299 it, because I need to educate people of what 00:13:34.299 --> 00:13:37.159 it is. Sure. You know? So there's lots of plans 00:13:37.159 --> 00:13:40.720 for this. I'm very excited. Let me ask you, just 00:13:40.720 --> 00:13:42.580 as an entrepreneur, I'm always thinking about 00:13:42.580 --> 00:13:44.159 kind of the logistics of some of these things. 00:13:44.179 --> 00:13:46.179 And as you talk about these incredible ingredients, 00:13:46.730 --> 00:13:49.789 How challenging is it for you to get those things 00:13:49.789 --> 00:13:51.870 and keep them fresh and have them in stock for 00:13:51.870 --> 00:13:53.950 all these different places? I'm learning the 00:13:53.950 --> 00:13:55.750 inventory thing right now, guys, as we speak. 00:13:55.850 --> 00:13:58.289 We're on day four of opening. And the way that 00:13:58.289 --> 00:14:01.809 I have had to order multiple things and try to 00:14:01.809 --> 00:14:04.450 get them delivered overnight and running to different 00:14:04.450 --> 00:14:08.299 vendors here, it's... a goose chase, but we are 00:14:08.299 --> 00:14:10.480 actually trying to get in the motion of it now, 00:14:10.480 --> 00:14:11.779 and I feel like we're doing pretty well. We just 00:14:11.779 --> 00:14:14.120 got a shipment of fresh produce today. We use 00:14:14.120 --> 00:14:16.799 a local farmer, so I just want to make sure that 00:14:16.799 --> 00:14:18.779 we're always getting the best. Like, there's 00:14:18.779 --> 00:14:22.360 not pre -frozen things here. Like, we cut everything, 00:14:22.399 --> 00:14:25.720 we freeze it. So it's just supporting local farmers, 00:14:25.960 --> 00:14:27.440 because we have really good farms here in New 00:14:27.440 --> 00:14:32.019 York, and just keeping it fresh. We have the 00:14:32.019 --> 00:14:34.360 best. That's one of the things that... I think 00:14:34.360 --> 00:14:37.340 we're sort of underrated for is, you know, even 00:14:37.340 --> 00:14:40.240 our wine, everybody, you know, some people in 00:14:40.240 --> 00:14:43.000 California might not think highly of the Finger 00:14:43.000 --> 00:14:45.000 Lakes wine. Not our red wine. Some of it's incredible. 00:14:45.019 --> 00:14:47.919 You guys need white wine. You know, all of these 00:14:47.919 --> 00:14:49.379 fresh things that we have so close. You know 00:14:49.379 --> 00:14:52.159 what's funny? I thought in LA, the... The regular 00:14:52.159 --> 00:14:55.039 drink is like standard oat milk or almond milk. 00:14:55.240 --> 00:14:56.440 So I'm like, wait, I got to get a ton of that. 00:14:56.700 --> 00:14:59.860 Here, I am running through whole milk like I've 00:14:59.860 --> 00:15:01.960 never seen before. But I forget our farms here 00:15:01.960 --> 00:15:05.159 are really good. We love our cows. If you tell 00:15:05.159 --> 00:15:06.340 anyone that you're drinking whole milk in LA, 00:15:06.340 --> 00:15:09.399 they would throw up. I was going to ask, I know 00:15:09.399 --> 00:15:11.740 it's early, but you've obviously spent enough 00:15:11.740 --> 00:15:14.460 time on the West Coast and here growing up. What 00:15:14.460 --> 00:15:17.580 is the biggest difference you see in the clientele 00:15:17.580 --> 00:15:21.240 as compared to LA to upstate New York? That's 00:15:21.240 --> 00:15:23.419 a great question. Have you noticed one yet? California 00:15:23.419 --> 00:15:25.600 people are very different breeds, guys. We're 00:15:25.600 --> 00:15:27.779 New Yorkers. We have grit. We're straight to 00:15:27.779 --> 00:15:29.460 the point. You never have to second guess with 00:15:29.460 --> 00:15:32.059 us, you know? It's a lot for them over there. 00:15:32.159 --> 00:15:34.179 They're very easygoing. You know, we're like, 00:15:34.220 --> 00:15:36.019 we'll get to it. And we're, like, trying to go 00:15:36.019 --> 00:15:37.759 100 miles an hour over here. Yeah. I'm not going 00:15:37.759 --> 00:15:39.200 to lie to you guys. The one thing I miss the 00:15:39.200 --> 00:15:41.179 most about the East Coast is the people. East 00:15:41.179 --> 00:15:44.149 Coast people. I'm trying to get shit done. And 00:15:44.149 --> 00:15:45.529 everyone in California is like, we'll get to 00:15:45.529 --> 00:15:48.190 it. Lunch for three hours? Sure. I'm like, it's 00:15:48.190 --> 00:15:49.769 a Tuesday. I have things to do. That's right, 00:15:49.870 --> 00:15:52.570 right? That's well said. That's incredible. You 00:15:52.570 --> 00:15:54.309 would think there'd be so many transplants at 00:15:54.309 --> 00:15:56.289 this point. But they get used to it. They get 00:15:56.289 --> 00:15:58.110 into that vibe, and it's just the way to go, 00:15:58.149 --> 00:16:00.110 huh? It's the California way, yeah. That's incredible. 00:16:00.570 --> 00:16:02.789 That's incredible. How does that, last couple 00:16:02.789 --> 00:16:04.750 questions for you quick. I'm just interested 00:16:04.750 --> 00:16:07.330 in so much of the other things that you have 00:16:07.330 --> 00:16:10.259 going on. In the real estate market, how does 00:16:10.259 --> 00:16:12.559 that vary in terms of do you have different approaches 00:16:12.559 --> 00:16:14.620 in these cities and things to move properties? 00:16:15.100 --> 00:16:17.639 Every market is so different. Here, it's a little 00:16:17.639 --> 00:16:20.279 bit coming to, it was going so high for a minute. 00:16:20.490 --> 00:16:22.490 I couldn't keep a house on for more than 24 hours 00:16:22.490 --> 00:16:23.970 without people like calling me trying to get 00:16:23.970 --> 00:16:26.470 in. And now it's kind of like leveling out, you 00:16:26.470 --> 00:16:28.389 know, just the time of the year as well is going 00:16:28.389 --> 00:16:30.690 to come natural with that. In Los Angeles, I 00:16:30.690 --> 00:16:32.929 mean, our team does only luxury, so five million 00:16:32.929 --> 00:16:35.309 and up. It's you're not selling a house within 00:16:35.309 --> 00:16:37.870 six months. It's going to be longer, like just 00:16:37.870 --> 00:16:40.529 that kind of. you know, market. And then in Florida, 00:16:40.690 --> 00:16:42.090 I mean, it's a hit or miss. We have a new one 00:16:42.090 --> 00:16:44.350 in Jacksonville now. We mainly sell in Tampa, 00:16:44.490 --> 00:16:46.870 but Tampa's growing really fast. Yeah. These 00:16:46.870 --> 00:16:48.990 young people are picking up these things really 00:16:48.990 --> 00:16:51.269 quickly. So it's just different. It just depends. 00:16:51.350 --> 00:16:53.389 And that's just being on your toes and like, 00:16:53.389 --> 00:16:54.789 you know, having the right team to work with 00:16:54.789 --> 00:16:56.730 you and just knowing the market very well. Yeah. 00:16:56.990 --> 00:16:58.669 So I've been doing it for almost 10 years now. 00:16:59.149 --> 00:17:01.830 So that's great. That's amazing. That's it's 00:17:01.830 --> 00:17:04.200 incredible. You know, we've got. the big micron 00:17:04.200 --> 00:17:07.440 boom occurring here. And I think that was that 00:17:07.440 --> 00:17:10.660 big ramp like you're talking about. And because 00:17:10.660 --> 00:17:12.200 they haven't necessarily started yet, I think 00:17:12.200 --> 00:17:15.660 that might be part of that chilling. Come November 00:17:15.660 --> 00:17:17.539 the 2nd to shovel those in the ground. They think 00:17:17.539 --> 00:17:19.640 everybody's confidence and you're going to see 00:17:19.640 --> 00:17:21.400 that. That's my prediction and I'm not a real 00:17:21.400 --> 00:17:24.099 estate guy but let me tell you something. I know 00:17:24.099 --> 00:17:26.220 we're from here so it's hard to like be like 00:17:26.220 --> 00:17:27.940 is this growing because we've only ever seen 00:17:27.940 --> 00:17:30.319 it our whole lives. It's growing guys. There's 00:17:30.319 --> 00:17:31.940 people on different podcasts that are saying 00:17:31.940 --> 00:17:34.160 Syracuse is going to be the most rapid growing 00:17:34.160 --> 00:17:37.099 city. in the next five years. Micron's coming 00:17:37.099 --> 00:17:38.539 in, which is huge for us. That's going to bring 00:17:38.539 --> 00:17:41.779 so many new people and jobs. The highway project. 00:17:41.920 --> 00:17:43.640 I know the highway project is really annoying. 00:17:44.000 --> 00:17:45.859 I had the highway my entire life. And to see 00:17:45.859 --> 00:17:48.140 it gone is so crazy to me. The same thing happened 00:17:48.140 --> 00:17:50.559 in San Francisco. It is going to boom this economy 00:17:50.559 --> 00:17:52.579 so much. I really don't think we're prepared 00:17:52.579 --> 00:17:54.619 for it. That's awesome. It's really exciting 00:17:54.619 --> 00:17:57.359 for us. It's a good problem to have. Yeah. And 00:17:57.359 --> 00:17:59.519 it's cool that we have a nice place to come hang 00:17:59.519 --> 00:18:01.799 out and talk about it as we're watching them 00:18:01.799 --> 00:18:04.160 do the construction and everything all the way 00:18:04.160 --> 00:18:07.839 around. This has been incredible. We really, 00:18:07.839 --> 00:18:09.740 really appreciate you taking a few minutes of 00:18:09.740 --> 00:18:12.460 time to show us your incredible place. Anytime 00:18:12.460 --> 00:18:13.960 that you have something going on, we'd love you 00:18:13.960 --> 00:18:15.839 to come on Good News York. That's what our podcast 00:18:15.839 --> 00:18:18.460 is all about. Every day we talk about good things 00:18:18.460 --> 00:18:21.980 in New York and try to share that very community 00:18:21.980 --> 00:18:25.059 minded mindset. And we love that that's something 00:18:25.059 --> 00:18:27.180 that you're all about. Yeah. And I've got to 00:18:27.180 --> 00:18:29.359 finish on this. So it's our first time here. 00:18:30.119 --> 00:18:33.109 What's your favorite item on the menu? And what 00:18:33.109 --> 00:18:35.809 is your advice for two first timers? That's a 00:18:35.809 --> 00:18:38.329 great question. You got to try both something 00:18:38.329 --> 00:18:40.349 from the coffee and the juice. And honestly, 00:18:40.730 --> 00:18:42.190 without even me saying it, that's what people 00:18:42.190 --> 00:18:43.710 have been ordering. Really? Because they want 00:18:43.710 --> 00:18:46.650 to try both. Sure. So I like the baklava latte. 00:18:46.890 --> 00:18:49.230 That one's my favorite one. If you just love 00:18:49.230 --> 00:18:52.069 a good black coffee, our cold brew is absolutely 00:18:52.069 --> 00:18:55.890 killer. Wow. It's amazing. And our juice and 00:18:55.890 --> 00:18:58.259 coffee or juice and smoothie side. The strawberry 00:18:58.259 --> 00:19:00.619 cloud is the most popular one. I personally like 00:19:00.619 --> 00:19:02.019 the green thumb. I think that one's a silent 00:19:02.019 --> 00:19:03.359 killer. People don't like it because it's green, 00:19:03.400 --> 00:19:04.839 but it doesn't taste like you're eating a salad. 00:19:05.319 --> 00:19:07.500 That's key. All of these things I tested out 00:19:07.500 --> 00:19:09.799 on my boyfriend, who's a venture capital attorney. 00:19:10.059 --> 00:19:11.599 Have you tried arguing with an attorney? No. 00:19:11.720 --> 00:19:13.339 It's impossible, so you have to really impress 00:19:13.339 --> 00:19:15.200 him for him to be like, this is good. I went 00:19:15.200 --> 00:19:17.259 through so many different variations of recipes 00:19:17.259 --> 00:19:20.500 in my kitchen in LA to try to find the best ratios 00:19:20.500 --> 00:19:22.700 and recipes for the smoothies that I have here. 00:19:22.960 --> 00:19:24.579 The juices are going to be rotating. As you notice, 00:19:24.619 --> 00:19:26.460 we only have two juices on the menu right now. 00:19:26.960 --> 00:19:29.579 sure I'm always in taking fresh produce for the 00:19:29.579 --> 00:19:32.599 season. So you're not drinking just like disgusting 00:19:32.599 --> 00:19:34.380 vegetable water. You know, I want it to be like 00:19:34.380 --> 00:19:35.880 good. I want to be fresh. I want to feel like 00:19:35.880 --> 00:19:39.200 this is nourishing my body. I love it. I love 00:19:39.200 --> 00:19:42.960 it. Any other questions my friend? I mean, I 00:19:42.960 --> 00:19:45.180 think she covered it all. Yeah. This is this 00:19:45.180 --> 00:19:47.220 is amazing. And she's got me thinking about coffee 00:19:47.220 --> 00:19:49.440 now. That's why I want to end it. I want to get 00:19:49.440 --> 00:19:51.299 over that. Our coffee is really good. I would 00:19:51.299 --> 00:19:53.059 like to just do a humble brag about our coffee 00:19:53.059 --> 00:19:56.279 parlor. When I went to go search for the best 00:19:56.279 --> 00:19:58.380 roaster, I found this small roastery in Brooklyn, 00:19:58.740 --> 00:20:01.259 and they were so educational and just welcomed 00:20:01.259 --> 00:20:02.920 me in through everything. I did a full tasting 00:20:02.920 --> 00:20:04.980 with them on all their beans and learned their 00:20:04.980 --> 00:20:07.440 machine and their ways. We have a non -compute 00:20:07.440 --> 00:20:09.039 with them, so no one in the area is allowed to 00:20:09.039 --> 00:20:10.440 sell their coffee. I'm telling you, it is the 00:20:10.440 --> 00:20:13.559 best coffee. It is so smooth. And even if you 00:20:13.559 --> 00:20:17.059 aren't a black coffee drinker, I suggest you 00:20:17.059 --> 00:20:19.079 try it, because it's good. I will. I'm not a 00:20:19.079 --> 00:20:21.059 black coffee drinker, but I will. It's good. 00:20:21.180 --> 00:20:23.039 I am. I'm going to give it the full test. And 00:20:23.039 --> 00:20:26.099 I'm looking forward to that. Thank you so much. 00:20:27.039 --> 00:20:31.539 Mike, Matt, live in downtown Syracuse. Good News 00:20:31.539 --> 00:20:34.039 York, sponsored by Ads on the Go. Get ads on 00:20:34.039 --> 00:20:37.319 the go .com. Tammy, thank you so much. Thank 00:20:37.319 --> 00:20:38.519 you guys for having me. This is incredible. I 00:20:38.519 --> 00:20:40.079 appreciate it. Thank you so much. I'm excited.