Hey folks, I'm Matt major from growth mode content.
Welcome to good news York on this July holiday
week. It's a weird Week the holidays at the end
of the week, but everybody mentally checked out
days ago. I feel like I feel yeah We're all on
vacation on a bed on vacation on a percent and
like everything I I Listen to her watch is on
vacation by the way. I'm Mike Brindisi This is
good news York sponsored by ads on the go ads
on the go get out. Yeah get ads on the go .com
I Everything I listen to is on a break literally
Howard Stern just went on break All my sports
shows are on break because there ain't shit going
on. This is like the the lull in the season so
I haven't been a Daily Howard listener in a long
time. Is he still like I haven't missed a show
since 1995 but now his contract now doesn't he'd
like only do Three shows a week or something.
Yeah as of What was it like two years ago? I
think maybe three years ago Maybe five years
ago when he signed because his contract you just
five -year contract. This one's about to be up
So probably five years ago. He started doing
Monday Tuesday Wednesday You think he's gonna
uh That's the big question every time what I
personally think being such a die -hard stern
fan, I think It like the howard stern serious
xm show is done, but I think really yeah, I think
he's not gonna it's not gonna be that but I think
Because he built his studio. He's got a studio
in his Florida home and in his New York home
and he only comes in the house and he doesn't
leave the house anymore unless it's like when
he when he and Interviewed Bruce Springsteen.
He wanted to be there to meet brew, you know,
so special occasions, but all this Yeah, he came
out for the boss and all you know, all the rest
of the staff kind of hey, you know That's they
go in But I think he's going to do kind of what
we're doing. I think he's going to do more like
pop on once a week, maybe once a month and do
a big interview. That's my my take. He's he's
always evolving and he can't put the mic down.
So he's the type of guy that I feel like if he's
not in that daily gig, he's got to do something
along those lines. Right. He's not the type of
guy I feel like who would just sit around. Maybe
I could be wrong. No, you're right. But. If he's
not in a contract, he's got a really neat advantage
to where he could sell individual interviews
to individual networks. Absolutely. So if Netflix
is like, do a special interview with the president.
They could pay Howard some incredible amount
of money to do that one one -off deal. Yeah,
you might be right I think you may end up seeing
things like that That's yeah, that's kind of
what I mean is I think you know I don't know
exactly what it's gonna be but it'll be something
like that Yeah, I think David Letterman did that
didn't they have like a six series six episode
series on Netflix where he did like six one with
Obama one David Letterman randomly showed up
in a mr. Beast video the other day. He blew my
fucking I don't even at the end. They're like
hey, and here's David Letterman What fuck is
David Letterman it dude and the thing is though?
He didn't even speak. He was just there for a
minute. And the video went on. But you know,
the thing about him is... Do Mr. Beast fans know
who David Letterman is? That's a great question.
But here's the thing. I think David Letterman
has built such an incredible resume and just
aura. He's one of the guys that can show up on
any genre of podcast or movie, and you'll just
find a spot for him. Just like, oh, okay. Yeah,
David Letterman's here. Fucking love David Letterman.
He's wild. He is wild rocking that white hair,
man I don't know the beard everyone comments
on the beard He just like I feel like when you
go when you have white hair and you go beard
you make yourself look even older You do. I'll
tell you one thing that I'm starting to find
a little attractive about that though, as a guy
who's getting a little older, is I'm seeing more
and more of these fellas. Like you see like Bernie
Sanders and Larry David, all these guys who have
gone that complete white, David Letterman, that
complete white hair, you get to stop combing
it. You ever see these guys? 100 % of these old
guys with the white hair looks like they just
stuck their finger in a light socket. They don't
give a fuck. Do you comb your beard? Yes, sometimes
but see you got the salt and pepper that I love
long on the beard either it just after a while
just fucking annoys me You got to trim it back.
Well. What are you gonna? Do when you're thinking
of like oh look like when I piss you off? You
gotta have at least a minimum cuz I can't go
yeah, dude My wife until like a year and a half
ago Had never seen me without a beard. I was
just gonna ask it when's the last time you didn't
have a beard Once, about a year and a half ago,
I shaved off the whole thing and I came downstairs
and I literally scared my wife. Yeah, I was gonna
say, did she scream? Who the fuck is that? It
was wild. That's great. And I'll never do that
again because there's some of us that are fucking
hideous without facial hair. Well, I'm one of
them. No, see you got like the jawline. You can
pull off the clean shave. I've been doing the
like kind of five o 'clock shadow for the last
five years or more. And then when I took this
job and I knew I was going to be on camera every
day, I started shaving. And part of me likes
it, and then part of me, I'm like, God, I look
like a dick with ears sometimes. And I just,
yeah, I don't know. I don't know. I go in and
out of the, can I pull off a beard? What's great
is this filled in. I used to be able to grow
hair here and here, but it wouldn't. But I finally
got that going. Not so much here. Not so much
here. So I was at an NFL alumni golf tournament
on Monday. Yeah, so we didn't we didn't have
an episode Monday Is that but what's today Wednesday?
Yeah. Yeah. Yeah, and then so yesterday the the
actual episode aired The NFL alumni golf tournament
that was a golf tournament that was so there's
the NFL alumni upstate New York chapter they
have chapters all over the And the country and
essentially what each chapter does is provides
a platform for former NFL players to Just do
speaking engagements do charity events things
things of that nature something good to do with
their time, right and so Gene Mills Hall of Fame
wrestler who's gonna be coming on here in July
He is the the head of the upstate New York chapter.
So They chose, they pick one charity every year
and they do a charity golf tournament. This year
they chose our friend's David's Refuge, which
is how we got lined up with this. And so I went
out for the day, didn't know what to expect.
I hung out with David's Refuge under, cause I'm
a shade guy, you know? Like when we go on vacation,
my kids play by the ocean and they're like, dad!
And I can't hear them, but I pretend I do cause
I'm in the shade. And I'm just like, yeah! Great.
Under the cabana. Sure. So I kind of hung out
under there next to this putting green where
they had a putting contest. Got to meet a lot
of former NFL players, a lot of local regional
businessmen and women. The Marabito guys were
there. And I guess they raised something like
15 grand for David's Refuge. It was really nice.
Yeah, I had a great time. And I sweat a lot.
Yeah. Yeah. You didn't actually golf though,
right? I didn't I wasn't I wasn't able to golf
I did bring my putter because we were next to
a putting green and I was just kind of practicing
putting but It was good Putter around just puttered
around and there was a kid named Riley Dixon.
I forgot about that. He plays in the NFL now
For the Tampa Bay Bucks, I think I think he got
drafted by the Broncos young kid He is from Sylvan
Beach where my parents live. Yes. We talked about
that a little bit And I did some interviews like
I said and got some interviews for you know some
guys to come in on the show It was fun. You can
see them all right now on good news York calm
you can anywhere you get podcasts That's correct
look for good news York. You want to see it?
YouTube or our websites probably the yeah Yep,
I I definitely want to talk about this. I'm very
very excited now as you know I live in Ithaca.
Oh Love Ithaca, New York. Yeah, I have always
said pre -pandemic it's still a little bit now,
but Pre -pandemic, I always thought, Ithaca,
when I went to Austin, Texas, I was like, Jesus,
this is, if you've ever been to Austin, I'm like,
this is Ithaca times a hundred. It's a liberal,
cultural little hub in the middle, surrounded
by, you know, red counties and rural area. And
that's exactly what Ithaca is. And it's just,
it's an amazing place. You know, if you're driving
up from the city, the drive in from like Syracuse
is beautiful. If you're coming down, you know,
by the lake or Auburn. But if you drive in from
the city, dude, it looks like deliverance. A
lot of the times, comedians will come up... You
come through a lot of fields. Yeah, you come
through a lot of fields. Buffalo, what is it,
Buffalo Hill Road? It's actually been on the
travel channel as like the poorest road in the
United States. What? My friend and I went down
it. It's nuts. Come on. No, no, no. I swear to
God. There's like mobile homes on top of a mobile
home. No, no, no. This makes Herkimer look like,
and I love you Herkimer, makes Herkimer look
like a fucking, you know, a palace. Wow. It's
called Buffalo something Road. I think Buffalo
Hill Road. And yeah, there's like literally a
trailer on top of a trailer. dirt pile. It's
crazy. But anyway, when you're driving in from
the city and most comedians and musicians that
come to Cornell or to Ithaca to perform do, they're
like, you know, they have the opposite take.
They're like, where the hell am I? You know,
this is great. But yeah, so I've always said
that if you took Ithaca and you put it next to
like a freeway, like where Binghamton is, it
could be like the next Austin, Texas. But anyway,
a couple of days ago, CNN Part of a series they
do released an episode. I'm going to show you
the the clip now We got a clip they named Ithaca
the number one town in the United States. That
is a must -visit It was overwhelming for people
from the Ithaca area, and I think it's great
I think it embodies what this show is about so
let's let's take a look did the producer attend
to college in Ithaca You know it's a good question
usually that's how we get people there My daughter,
actually, and my wife just went to a Girl Scout
camping trip. We talked about it this morning.
Yep. It's the tallest waterfall in the state.
Not that we're competing, but it's 33 feet higher
than Niagara Falls. It's just one reason why
the areas become known as a destination for clean,
healthy living. Higher than? Crazy. Is this the
one people jump off of? No. Isn't there something
like that? There's a ton of those. Because this
is so calming. I could just stand here. You can
walk down to where they are or you can go up
to the overlook which is even more incredible.
People don't jump off? And no one knows how to
pronounce it. It's Takahonic. It's Takanic. It's
Takanic? No. That's Parkway. No. It's a different
thing. Oh god. That's like the I love New York
t -shirts. This is my favorite part. Over the
last 15 years, a nonprofit called Ithaca Murals
has worked with artists to transform the city's
gray spaces into public art. Today, more than
400... They're doing this all over Sergius, too,
and I love it. It's the best. We went to City
Hall and they said, you know, we're going to
give you pre -permission for all the parking
garages and all the electrical boxes. Yeah, that's
what I love about it because they gave up everything.
Electrical boxes. To really honor the people
and the values that live here. At Ithaca's famous
farmer's market, local vendors highlight the
region's fresh, healthy produce. Love me a good
farmer's market. Ithaca's size is so famous.
Great question. This guy sounds a little biased
to me about the line. Little bit. The peanut
stew is really good. Did she just say the penis
stew? Let's get it. She also has a restaurant
downtown. Did I just hear penis stew? This looks
fantastic. It doesn't look like a penis. It depends
on what kind of penis he used. We're talking
like goat? You don't want your hamster doctor
working on your horse. It's one of my best lines.
It's amazing. Oh, snap! It's the only place in
the world that houses the complete written works
of the 14th Dalai Lama, his personal 1966 Range
Rover, and all the welcomes to join their guided
meditation. I really want some penis stew. So
I got that going for me. So there you have it.
And yeah, pretty cool. Speaking of which, fun
fact. Question. Yeah, please. Does CNN run the
story of your town is the best town in America
locally in every town? Because they could do
that. I mean they could did that only play in
Ithaca look if if it did I fell for it How great
would that be that would that's so make targeted
programmatic content like that. I don't I'm surprised
they haven't oh That's it's actually a brilliant.
See that's what you're always forward things
like a show in Massachusetts right now Let's
talk about how CNN just did a story on Marlboro,
you know come to Marlboro Whatever is the best
town in the United States? I mean you might be
right and that's totally something CNN would
do let me ask you cuz Don't mean to shit on CNN,
but I'm gonna love here because that piece was
really beautiful But it didn't you know showed
me a couple of cool things yeah, if I was coming
to Ithaca mm -hmm, and I'm not a Buddhist What
would be the top three things that I would do
there first of all you would eat and okay? I
mean I mean I do that everywhere the Culinary
world around the United States has upped their
game, but for a long time Ithaca was known I
mean, you couldn't find dining in any city other
than like, you know, New York, L .A., the big,
big markets like you you had in Ithaca. Smaller
cities did not have the kind of like what do
you mean like that? Like we have everything from
Vietnamese to Ethiopian high. obviously American
bistro Japanese Mexican Italian and I know some
people going The best burgers you'll ever have
are at the Ithaca Ale House That's what I mean
American bistro wings burgers and I know you
can get that in Syracuse now But for a long time,
you know, I think it was known for its dining
more restaurants per capita than New York It's
out of all of those. I guess we'll say more ethnic
less available restaurants that you have available
Which one do you like the best? Have you take
them all like have you eat almost the Ethiopian
and all that the the not the Ethiopian that taste
of Thai the Thai food is unfucking believable
I have people would agree with that absolutely
I mean and it is authentic. They're from you
know Thailand and They have a couple a couple
locations, and then I think I haven't eaten at
Saigon kitchen But I heard the Vietnamese Saigon
kitchen is the absolute best but my personal
favorite going ethnic like That's not your traditional
like burgers. I would say taste of Thai and Gola
which is Italian but the the owner went to Italy
and trained how to cook traditional like Wow.
Yeah, it's not just like family style. It's like
traditional Italian cuisine I mean you can you
know, you're not gonna get that there but yeah,
but yeah, so I mean I would say dining is number
one Number two would be your your outdoorsy stuff
because that's what it's okay gorgeous nature
Nature ghoulay. And third would be your at least
before the pandemic would be your your your live
entertainment. I mean, there are constant festivals,
street buskers, art. We have, you know, Chili
Fest, the ice festival where they carve ice into
things live in front of people. It's a great
spot. It's just in the middle of nowhere. Fun
fact, speaking of the Buddhist monastery where
the Dalai Lama is. Kurt Cobain before he died.
This is a true story. Oh him and Courtney love
had gotten into the boot Buddhist religion. Okay,
and I don't know why for reasons unknown because
of that I guess Courtney love did come after
Kurt Cobain was cremated and brought his ashes
to that monastery and she spread his ashes somewhere
in Ithaca I don't know where Wow, but part of
Kurt Cobain's ashes are spread in Ithaca and
that is a true story. That's incredible So that's
my rap on on on that go Ithaca go Ithaca and
that's what we do here on good news York We like
to spread awesome shit about things in New York
State Speaking of awesome awesome shit real quick.
I don't even know what to make of this I don't
even know if we're gonna talk about it, but I
feel like I can't glaze over this We didn't do
think we are talking about Tuesday Newsday, but
a genetically engineered chestnut tree is growing
right here in Syracuse It's moving closer to
its step It's an experimental thing. This guy
from the State University of New York College
of Environmental Science and Forestry. Thank
you. Has been working on this. Dr. Andrew Newhouse.
He's the director and there I guess the American
chestnut tree is in. Danger of being extinct
and we're gonna revive it right not the chestnut
I know I don't even know what you do other than
roast them on an open fire But apparently it's
important enough to wear right here in Syracuse
We're saving fucking chestnut trees Matt. I'm
done with it. You know Sunni ESF actually has
a lot of cool things along those lines and They've
got the tree of thousand fruits or whatever the
hell it is there. Oh, I didn't know that. Where
they graft all the different fruits to one tree.
Like every fruit possible is on one tree. I don't
know about every fruit possible, but there's,
Danny might know, but it's like a couple dozen
different types that grow off. Danny, you are
our resident fruit. reporter. He's wearing a
Syracuse orange. He looks like a fruit now. He
rocks the color orange. Is it a Syracuse orange
shirt? It's just a generic orange. I feel like
if you wear orange and you're in Syracuse, by
default it becomes a Syracuse orange. Well, I
mean, it's an orange with a face on it, which
leads me to believe that the university is going
to sue him any moment now. You know what? I think
you're right. That looks a lot like Otto to me.
It's kind of bullshit. They're going to use this
tape against you in court. I would be... Remissed
is that the right word if I didn't talk about
the gift you gave me. Oh today. Yes This is Matt
was going to have me open it on air, but literally
couldn't wait I could like he could not wait
I got it like a week ago and you've been off
and out of the office Yeah, I've been all over
traveling at health tournaments Before I I reveal
what this is I of course flipped out because
I'm like a ten -year -old and I love this kind
of stuff So first of all, I love you. Thank you
for that for the gift but This is and I showed
him as soon as I opened it. It was something
that I had saved on my browser I saw an ad for
it the other day and I was going to buy it and
thank God I didn't because if I had I Would have
been sad because Matt bought me a goddamn sad
trombone and For those of you going whoop D whatever
You're just mad, because you don't have a sad
trombone. Mike is going to carry this around
and use it in conversation. I used to have sad
trombone, the sound effect, queued up on my phone.
And I would purposely go around and ask my wife
and my kids questions that I knew they would
say no to. I'd be like, hey, guys, feel like
going outside, hitting a couple golf balls? They'd
be like, nah. And I would hit the sad trombone.
So as much as it's a funny little gag gift, this
has more meaning. You bought it for the right
person. Yeah. Thought if anybody could appreciate
that, it would be you, buddy. I'm glad. I love
you. I'm glad. That really meant a lot to me.
No bullshit. And, I mean, it pairs well with
your law and order gavel. Yes. Tantan. Yes. TikTok
Shop has clearly honed in on stupid gag sound
effect toys to sell me. You know when you see
some of these ads and people will go... Oh, who
buys this shit? It's you. It's me. And me. So
one of the benefits of being friends with Matt
or working for Matt is he loves all this kind
of stuff, and I'm a hoarder. That's the positive
side, isn't it? You're a clean hoarder, though.
It's not like we walk in and we're stepping over
things. You at least try to put them away. I
just keep renting bigger units so I can... I
had to open this office just to get the shit
out of my house. Right. There was a time when
we first started where pretty much every Monday
when we would come back from the weekend, there
would be brand new toys, brand new equipment,
something brand new. We're still going. You guys
are off on Fridays and I'm like, what do I do?
I guess I'll shop. Or just build something. Like
the studio needs some shit. And then, yes, when
everything else is quiet, that's when I come
in here and spend all weekend remodeling. Speaking
of which, is it too early to talk about the latest
remodel? I think I posted about it. So I didn't
necessarily post the finished product. But if
you haven't seen, if you follow our growth mode
content pages on social, which you should, we
have a new second studio here at our location
in East Syracuse. It looks great. And we'll probably
do it once we're fully ready. We'll actually
just do a Good News York from there, and folks
can get to see that. Spoiler alert, if you haven't
seen it, it looks like every other podcast studio
on the planet. And that's OK. Intentionally.
That's fine. Yeah. Every gas station looks the
same. You still use it. Here's what's wild. We've
got this massive, I don't know how many thousands
of dollars high tech sort of looks like a TV
studio studio. And it's awesome. And we can do
cool stuff. We can put anything on the background.
We can, you know, watch video. We can do all
this fun stuff. But. depending on the type of
content you're making, the type of podcast you're
doing, maybe this isn't a fit. Maybe you want
something that is that more traditional, almost
like a living room, laid back - More intimate.
Conversation. Yeah. So we now have that. Yeah,
that's great. So we've got the space. We've got
a nice table for two people, or we could swap
that out and put in some armchairs and be that
very, very common. But it's common because it
looks good. Sort of podcast set but it's necessary
in what we're doing I think giving options to
our clients and to ourselves is important You
know, especially when you're you know, one of
the one of the main things I've learned from
you and from this job is consistency and posting
often constantly posting content is a tough game,
but it's necessary and sometimes You need just
a little change of scenery. And also, if you're
gonna do it right, depending on the genre of
podcast you're producing, I mean, yes, for the
most part, we can make this studio be whatever
it wants to be, but I think giving a variety
is good. And you do it right, man. It looks really
nice in there. Soundproof curtains, the whole
nine. I appreciate it. Like I said, it came out
pretty well. We're just waiting for some additional
curtains, so we're gonna have some different
color options. And I gotta install some new lights
that just can't talk about shit that came in.
So you're saying that stuff hasn't come in yet?
That sucks, man. I already regret it, Danny.
Sorry. I already regret it. Danny's just, I handed
this to Mike and Danny's just shaking his head.
Danny hates me. He should just wear a shirt that
says unacceptable all the time. Speaking of wearing
a shirt, I'll tell you something else we've been
working on here at Growth Mode Content. What?
Oh, Jesus, yeah. We've been talking about for
a long time, I'm just gonna give you a little
tease on this. We're not gonna go too in depth,
but we've been talking about for a long time
this concept in the content world, in the internet
world that has taken the United States by storm
called live social selling. You've been all over
it. Long story short, it's modern day QVC. And
if you've been on TikTok at all specifically,
you've seen it. Especially at night. Yes. And
what it is is it allows any person Yeah. To go
online and just start selling shit. So as we're
trying to figure this out and explore this world,
we need some products to try to test sell. Hold
on. We now have some swag. Yeah, you do. I would
like to give you a shout out for diversity. Because
you've given sizes that I didn't know existed
2x small so our demographic our infants all the
way up to 6x For those of you who are on thousand
pound so the thousand pound sisters cast can
order from us as well I've never seen a range
of sizes that much these are custom -made what
they call cut and sew so they They generally
they make the fabric for this design And then
assemble the shirt. So if you do that, you can
make it in any size. What a horrible picture
of me. That's great. Show Danny's. Danny, show
yourself. So yeah, I started having some fun.
Danny, if you want to just click on it, you can
zoom in. That is so good. Or if you want, show
the back. The back is phenomenal of the Danny
shirt. Oh, I didn't see the back. Yeah, it's
great. Dude, he's so cute. Look at that. Like,
if you're in a bad mood, how does that not make
you smile? Tell me you don't want to walk around
town with a beauty on your back like that. Tell
me you don't want to hug it. Yeah, that dude
Fuck that dude. He doesn't deserve to wear heel
She does she's cute So we made some fun Here's
for the casual night out with Danny Now here's
the thing. I want to be very clear. I don't I
don't expect anybody to buy this Um, but you
know, like I said, we needed some sample items.
They are available You can actually buy it. You
can click checkout. It'll get shipped to your
house in like nine days But we're getting into
this world. So I'll give you a little peek behind
the corner, or behind the curtain, rather. There's
a few different ways to go about this, this live
selling. Now, what a lot of people do, if you
fire up TikTok or any of the apps, you'll see
people selling. They're selling another company's
products. And what you can do is if you want
to sell that, you can sign up for yourself. And
then you can go find all these products and say,
I want to sell cell phones. You get approval
from the company and and you can buy and sell
these cell phones and you make a commission a
few bucks a pop on whatever item The other way
you can go is you can have your own items You
can have your own store and you get those things
in the tick -tock shop In the eBay store in the
Amazon store all those different things and then
sell your items your own items that way That's
the way we're trying it. Mm -hmm again to dip
our toe in the water and just see what's going
on But I'll tell you, it's very, very interesting
to me. And I'll give you my initial thoughts
as we start this. And maybe we can track a little
bit of how it goes. But as I look into this,
it's an incredible opportunity because it's popping
off and it's literally hidden. Here's what I
mean by that. eBay is a company that I buy and
sell random things, collectibles, shit like that
on eBay, as we've talked about almost daily.
I am on that app and on their website on a desktop
almost daily. I had no idea eBay had live selling.
And they do and it's huge. TikTok does a good
job of pushing that to you. Amazon has live selling.
You will not find unless you dig to the bottom
of their page. There are so many of these platforms.
Excuse me. Dying here. Don't there's so many
of these platforms that are doing this They have
streamers. They have people that are on there.
They're going live. They're selling products
And they have hundreds if not thousands of viewers
watching these streams in spite of the fact that
it's all hidden like I just described yeah, why
would you and so what that tells me is We are
are so on the ground floor of a coming explosion
that it's insane because When you can hide stuff
and still get traction and people are still selling
thousands of dollars an hour and doing all kinds
of crazy things with this There's an audience
obviously. Yeah, and nobody else knows it even
exists yet And this so what's that tell you for
when it continues to make you know? it peaks
well and and if furthers what I've always said
which is you are always on the cutting edge you
are always a step ahead of everybody because
People don't realize you actually had the first
podcast studio in Syracuse before and I said
this a million times I came on as a guest when
I had my band at the time and I remember we got
done and I go so what is this like? Radio, but
you can just do it whenever like that's how new
it was and you were doing it and so if you tell
our viewers and listeners that that A live selling
is about to blow up? Well, you better listen
in. Well, I mean, here's the thing. I'm not the
expert. I'm seeing this because I am picking
these things up from the experts, people like
Gary Vee and people that are big in the market
and big in trend spotting. And again, as I've
dug more and more into it, I can see exactly
what they're talking about. And it clearly shows
the opportunity. One of the other things that
I've noticed, and again, maybe I'm giving a little
bit away, but this should be pretty obvious to
everybody. The streams that are happening right
now for the most part kind of boring. Yeah Imagine
an infomercial that's longer than an infomercial
And doesn't necessarily have the high energy
elements. Yeah, so if you remember an infomercial
you had You know, a few minutes of this demonstration,
you had a super pumped up host. You're gonna
love this. Everything was action. And then every
two minutes or so, it would go into the regular
commercial with the announcer guy and the pitch
and the food dehydrator dude. I used to love
that. Encouraging you high energy to buy, buy,
buy, buy, buy. These things, these streams, not
so much, right? And I'm not saying there's anything
wrong with that, but what that tells me is there's
a massive opportunity for folks in the same way
that we are creating content. Just in general
to promote our brands to create live streams
That are built around a show mmm While you're
taking a sip I think I think this also brings
up the point of you know, you were talking about
organic content Yeah, I think people confuse
that as much as we you know, we appreciate and
we want organic content. That doesn't mean they're
Shouldn't be a production element or some energy.
It's completely unplanned, right? Right. It's
not completely or unplanned kind of like reality
TV, right? And and especially when you're in
the selling lane I feel like you got to have
a little more than just well, we'll hit record.
Yeah, but yeah, but no, no, you were totally
right buddy and that's Exactly kind of what I'm
seeing as an opportunity is I'm seeing these
people these people are making content a live
stream is content But I don't know that they're
necessarily doing the things that a lot of other
content creators are doing to really form that
Community to make it an entertaining thing if
I'm not looking to buy a phone today You should
still make it something that I would stick around
and watch that right Which is where a company
like we come in the growth mode content and that's
which I I don't want to speak out of turn But
we we have been talking about this live selling
thing. We have some plans And if you are listening
or watching and it is something that you are
involved in or thinking about getting involved
in, stay tuned. Because I think we could erase
that element of, you know, you come on and sell,
we'll do the producing and give you the energy
and the format. And maybe you don't even have
to come on and sell. Maybe you just give us your
product and we do the whole thing. There's a
few different ways to go about it. And that's
the piece that we're still working out. To me,
I got thinking about this, and this sort of really
bridges the world. So if you think about it,
back in the day, we only had physical retail
locations. And we liked those because we went
there and we could look at the thing and we could
talk to a salesperson and ask them questions
and do whatever, right? Then we went to online.
And online's great because it's convenient. We
can buy anything. Doesn't have to be in stock.
Doesn't have to be the one thing. But it took
forever. We can shop. We can do whatever. But
we lost all that personal sales, right? There's
no real asking questions. There's no whatever.
This live selling format, to me, sort of marries
that. So you get a real human, a real salesperson
who you can interact with. Why? And that's the
interesting. You can chat. You can do whatever.
And you go, hey, does this cell phone do this
before I buy it? You couldn't do that on an infomercial.
Exactly. And so to me, This marries the best
of both worlds, where you have kind of traditional
human selling retail and online. And I think
that that is gonna really, really continue to
accelerate. And I think what you're going to
see, as much as we're talking about these live
streams, these sort of, I keep saying modern
day QVC, that's very on the nose, right? It's
only purpose is to sell the stuff. You're gonna
start seeing this integration in regular content.
And you said it best today when we were... Oh,
yeah. You know, what you're going to see and
you're completely right is you're going to tune
into a podcast like this. And as you're watching
the video and as you're watching us talk, you
can click on this microphone and buy it. You
can click on this TV screen and buy it. Maybe
plant. Maybe you like Matt's shirt. You click
on his shirt and they go, oh, you can get it
for $39. Whatever we got. You know, our friends
at ads on the go. Maybe they've got a sponsorship
package. As we're talking, you could click. By
their service. What do you what do you think
this that's where you're gonna see it? I agree.
And what do you think this does for the future
of brick -and -mortar? I mean, that's already
having trouble you see what the destiny mall
is going through and you know How at that point
if this becomes as big as you're projecting what
is gonna get people to still go out? There's
always other than there's always gonna be a need
to grab and go good I hope that there's always
going to be a need to, I need one of these right
now. And even with the fastest deliveries and
Amazon comes the next day, there will always
be a day where you need this thing right now.
Good. So you're always going to have some kind
of retail. Sure. No matter what. Yeah. Like future
whatever. You're going to have some sort of retail.
My theory is that what's going to happen with
a lot of more traditional retailers, and it's
already happening, but I think it's going to
accelerate, is What was a store is going to become
more of a distribution point So as we're all
ordering online and and and my family does it
a lot now even with groceries and things like
that We don't actually go to the grocery store.
We order them from the local store Somebody in
the local store shops and puts them in bags.
Yep. That's my wife My wife and I do that. We
do we do pick up orders. It's incredible if you
If you go to some of these stores like the I
think like the East Syracuse Walmart, you walk
in the one entrance and it's not even necessarily
an entrance anymore. It looks like a shipping
dock and it is nothing but people filling those
orders of people who aren't coming in the store
anymore. So again, that's that's sort of my theory.
No, dude, you nailed it. That's what I was looking
for. I I didn't know what I was looking for,
but I thought to myself. What could it be? I
don't want to see a bunch of vacant buildings.
You're so right. A distribution building. The
reality is if you do it right, right? Because
you're like, well, you could just have warehouses.
And that's true. But if you can find a way to
turn a store into a warehouse, you still have
that advantage of the walk -in customer. Correct.
As long as it doesn't cost you a whole bunch
more to continue to operate that while you're
serving the delivery customers. And again, there's
a lot of business math and shit. At scale might
not work. I don't know if I've said this before
but I'm gonna sound like a complete stoner and
I kind of am but I I just feel like remember
like when we were growing up high school college
up until like 15, 10 years ago, maybe even five,
it was like, man, I wonder what it's gonna be
like in the future, in the future, in the future.
I feel like we are finally in the future. Whatever
we were saying then, I think we're in it finally.
I just finally feel like I'm in that. We don't
have the flying cars yet, but other than that,
yeah. Remember, that was the thing. In the year
2000, for some reason everyone thought on January
1st, at 12 a .m., a flying car is gonna start.
That was our big thing. And that did not happen.
And that's probably a good thing. No. Have you
done the self -driving? For the best. For what
they're called? Like a taxi or Uber that's a...
Waymo's? Yeah, have you done one? When you went
out to Vegas? No? No. When I was in Vegas, and
I could be mistaken, but they were on the road
and I saw them, but I'm reasonably sure folks
told me they are still only in test mode in Vegas.
So they're allowed to drive themselves around
the city, but not people yet? I appreciate that.
I think in California and other places, they
are allowed to drive people. In fact, even our
buddy Mike Leesey mentioned he went to a conference
or something somewhere and took one. No, that's
right. He did. He was talking about it. Because
I asked him, I was like, I feel like the first
thing I would do is I would get a ride from one
and then I'd be a jerk and leave a review and
say, like, driver was a dick. He never talked
to me once. But yeah, he said it was awesome.
He said it wasn't scary. It was fine. And, you
know, it was just a little weird. I don't know,
man. I don't know. We're the future, man. Not
for me. Maybe I've seen too many of the sci -fi
movies that predict what happens there, but I
just keep thinking of Terminator. Here's what's
interesting. They've predicted, and I'd love
us to get to this point, they predicted this
technology in cars will be to the point to where
it communicates to each other. So what that means
is imagine you're driving down a highway, and
a mile down the road, there's a crash. The cars...
can communicate to the other cars on the road
and automatically slow themselves down. So there's
no pile up. That's insane. That's amazing. And
that's that's kind of what they've talked about
as a future. But I'll be honest, I don't know
that I see. And it's very well happening, I'm
just not paying attention, but I don't know that
I see anybody necessarily working towards that.
Right. Yeah. Because to do that, you're going
to have to develop some sort of standard that
every car manufacturer puts in place. And again,
maybe it's happening behind the scenes. But I
haven't quite seen that coordination yet. I had
this idea years ago almost along the same lines
I was like they should come up with an invention
where you can message other drivers And then
I was like that's a terrible idea cuz it'd be
like a few radio, bro. Screw you Yeah, well,
there's that as a big dog. Yeah, got some smokies
on her tail Got some smokies on the fuckers figured
that out. You got some bogeys on our six. What's
your 20? We should put CB radios back in Passenger
vehicles the therapy. Yeah, but you know, everyone's
just gonna be like hey asshole Yeah, you know
how many fights that would save if you're just
like you just fight on the mic. I'm on your side
Don't fucking come in this lane. Oh shit. Sorry.
I'm sorry man. My bad, you know, people would
just talk shit all day to each other Oh would
be endless and I would love that. Hey Subaru.
That's a stupid bumper sticker. Yeah, nice Volvo
loser Nice electric car. I don't know. I don't
know man. It's a it's a wild time to be alive
Again, I feel like we're in the future, dude.
This is just about over, but I got to end on
this final thought here. Do I need to get my
trombone ready? No. OK. Maybe Danny can answer
this question for us. You can just nod. Do you
think people younger than us know what a CB radio
is? Oh, shit. Did we just do a whole bit? Did
we just do a fucking old man bit? We did. Because
I feel like maybe. So you're right. Wait. I don't
know. Danny's like, do I get that station in
my car? Like, I don't know what that is. We just
showed our age, age, age, age. CB radio, come
on! How can that die out? I don't know. I don't
think it was all that popular when we were young.
I was just a nerd. My buddy had one. We used
to play on it all day. We would just talk to
truckers. What's your 20? Dude. What's your handle?
I used to love it. On pigskin, 58. Here's a funny
story. I was a nerd who was big into CBN and
all that shit when I was a kid. My uncle was
a truck driver. This was before the days of everybody
having cell phones Yeah, and one day he left
home without paperwork that he needed and his
truck and started heading down the thruway or
whatever my aunt Thinking about it calls my mom
Hey, can you try to get him on the on the CB
and tell him before he gets to another state
and realizes? He doesn't have his important shit.
It was a text message before there were text
messages dude, and I got him and and I don't
I had a CB with a home antenna and shit. And
luckily he was close enough to where it was faint.
But he heard me calling out for him. That's amazing.
And heard me say, call home. And he stopped and
called his wife. And what a victory back then.
It's like sending a carrier. As a nerdy teenager
who has all this shit and like to have a legitimate
use for it. Yeah. That's just the biggest win.
Absolutely. Everybody like, what are you doing
all this shit? And then one day I used to carry
like, and I still do, I have all kinds of, I'm
such an old boy, Scott. I have all kinds of these
emergency supplies in my car, first aid kits,
road flares, stuff like this. Me too. One time
there was a car accident. Car hit a deer on a
highway, like just over a bend and you couldn't,
people come flying, right? And we stopped to
help the guy. I break out a road flare. Set it
up and this guy go where you got road flares
for what's that for this? I set it down on the
road and you see the cars from a mile away See
it and fucking slow down BAM and go that that's
why bro. Yeah, that's it's always good I swear
if I could go back into a time machine right
now and hang out and play with young Matt like
and teenage Matt Do you would be so fun? Is we
hung out in the same fucking bar I know but that
doesn't count We were getting out of our watch
you're playing like who was that douchebag with
all the women hanging off him I don't know women.
I didn't have women hanging up. No, just I fucking
rock star. Yeah, right on hair. Okay. Well listen
if I That was when we were coming out of our
dorky CB phase CB radio phase I'm talking like
I want to hang out with like eight nine ten eleven
twelve year old Oh shit, and we could just fuck
around in your room and play with CB radios and
make things blow up I can't imagine what you
had going on We did blow some shit up. You did
blow some shit up? Yeah. We got a lot of blowing
shit up. We had a lot of smoke bombs. Yeah. Yeah,
my stink bombs were my thing. My buddy and I
just got into playing with gasoline. We just,
you know, what happens if you pour gasoline on
things and ignite it? Okay, that's called being
a pyro, but that's a separate thing. You can
only get the smoke bombs certain times a year,
so. Mm -hmm. Mm -hmm. When you ran out of shit
to light up. Absolutely, which, by the way, 4th
of July coming up, we're gonna be off tomorrow,
so happy birthday, Merica. Shout out to all of
our friends who will join us next week with less
fingers than they have today. They will. They
will. You're gonna listen back to this and go,
shit. Yeah, absolutely. They knew what they...
Matt is ahead of his time. Yeah. There's nothing
more American than blowing off a limb with, you
know... Or Osama bin Laden pizza. That was your...
I mean, that's a whole other story. The second
most American thing. With that... Yeah, it's
been a good New York. I gotta say I love all
our guests and I will continue to love our guests
But buddy, I really love when it's just me and
you sometimes. Well, we are the best Well, I
mean you said it that's obnoxious. That was rough
You know what? That's intended. You know, that's
that's why we put this together This this that's
why we brought you in somebody that we can banter
back and forth with it as much as we love it
And I think I've talked about this before Love
the guests. I think it's awesome that we have
a platform to promote what they're doing and
just share the good stories The good people is
awesome But even when and to bring it full circle
when you know as a Howard Stern listener people
would talk about how great of an interviewer
He is and he is he's one of the best on the planet
But you and I both know the best always enjoyed
his show best when it was just him and his guys.
I still do That's my favorite is when he talks
to all the back office people. Yeah, I mean he
that's that's how he Gary, you know all of that
like making fun of Gary. Oh boy. It's a different
feeling. You know what I mean? It's it's Joking
around with your buddies versus doing something
mildly serious Yeah, you know I think that's
what it is to a lot of it is that you know me
I don't like to be very serious so right I get
to be me with with you, and it's a lot of fun
man, and yeah, I'm excited It is good news York
sponsored by ads on the go get ads on the go
calm will be back Monday Sounds good We have
all our digits episode 62 on Monday. That's crazy.
We are zipping through later next week as well
We're taking all of our content Clients were
taking a little adult field trip. That's gonna
be fun to River Edge Mansion. Just outside of
clay Penelville some fun Some fun content out
there with them next week. So that'd be kind
of cool Yeah, see a bunch of clips from that
that'll be at the end of the week next week And
I'm starting to book a lot of guests for July.
We've got some exciting guys People coming in
it's a It's a hot podcast summer my hot podcast
summer All right, you guys have a great weekend.
Happy birthday, Merica. Don't blow your fingers
off peace out