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Hey, guys, Matt Major from Growth Mode Content.

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Welcome to another awesome episode of Good News

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York. I am joined by the best. This is like our

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best get so far. I feel like this is this guy

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is a legit public speaker, media star, startup

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entrepreneur. I don't know. I'm not going to

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read your whole resume. Arrel Moody is in the

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studio. This is this is this is for Matt. Doing

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the introduction made me feel very awkward. Thank

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you. That's where the applause come in. How are

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you, man? I'm good, man. I'm excited. I'm very,

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very excited. I love this, man. I've seen your

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videos, but to be in the studio with this is

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really sweet. I appreciate that. We've worked

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hard on it. And we've actually got this time

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next week, we will have our second studio finished.

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That one's going to be more of a kind of that...

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Typical podcast living room set with a couple

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armchairs. Yeah deal. So we'll have a couple

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different options But yeah, I'm glad we're very

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happy to have you One of the other things and

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I'm gonna let a rel talk about a little more

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but one of the ways that I know this gentleman

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is from profound and if you're a Follower of

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the show you've seen that many of our incredible

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guests have come from that great organization.

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This gentleman's one of the co -founders So we

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have him to thank really for everything that's

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happening here to be completely honest. You're

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how I know Danny This is it's just I appreciate

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you for that before anything else. I want you

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to know how much that means to us I think there's

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a beautiful mixture of when you take really really

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talented hard -working people and put them in

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the room and just kind of let What naturally

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occurs occurs and I think profound is a great

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example of that in real time. Yeah spectacular

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organization, spectacular people. And one of

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the things that was great in this organization

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is we would have all these events for folks that

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don't know, and we'd get together, we'd go places,

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we'd have these events. And then in many cases,

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they were led by this gentleman who would...

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Inspire is is not even the is the word. It's

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just a thought provoking conversation, which

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is what you do, I would say, for a living. Right.

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That's kind of your main gig. You talk about

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that a little bit. Yeah. So I've been a professional

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speaker for 18 years. So I've been it's always

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an interesting profession when you think about

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professional speaking, because people say you

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just speak for a living. And I'm like. Yeah,

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yeah, I guess so, right? So, you know, typically

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I get invited to conferences, to associations,

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annual events, company, all -staff meetings,

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and I'm a kickoff speaker or a closing speaker

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or a workshop presenter. And I've been doing

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that for close to two decades. And when Profound

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came about, Jeff Canals, who's an incredibly

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smart guy, Adam Weitzman, incredibly smart guy,

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they said, like, there's nothing like what Profound

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would be in Central New York. We should do something

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about it. And it all made all the sense. You

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know, nothing was was wild about it. So I said,

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let's do it. You know, so it was it was an honor

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to get that started. And honestly, the people

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I've met, if all goes well, will be, you know,

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they say there's people, you know, for a reason,

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a season or lifetime. So I'm hoping there's a

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lot of lifetime folks from profound. I love that.

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I love he's got the great quotes. This is why

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I love this guy. Aurel, you've also got, I mentioned

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briefly startup, and your startup also gets into

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the world of professional speaking. Can you talk

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about Talkadot a little bit? Yeah, so I'm the

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co -founder of a company called Talkadot. So

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what Talkadot came about is, in the professional

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speaking world, How do you know if someone's

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good? How do you know who should bring in? Like,

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you know, you really don't. So in a very short

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way to describe it is we wanted to build like

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the trust pilot of speakers. So well, how do

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you do that is really complex. So we first built

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a tool for speakers to get feedback and leads.

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A speaker goes up, they put up a QR code, they

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get some feedback and two things happen. Number

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one, we automatically create this really great

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report for them that shows their quantitative

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data, qualitative data. We also pull out anyone

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in in the audience that's interested in potentially

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hiring them so they can get spin -off business.

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And now we have about 10 ,000 speakers that are

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using the tool. So we now have the largest database

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of speakers, who they've spoken to, how well

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they've done, how effective they've been, the

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content that they've done, who they've resonated

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with. So now we have a really great opportunity

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to match speakers with event planners for their

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events. So if I'm an event planner, I have an

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event, we now can say, well, what exactly are

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you looking for? going by gut. We can go by data

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and help match them. So it's a tool that speakers

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can either use individually or they can use and

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will allow them to book more speaking engagements

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through our platform as well. I didn't know you

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had that that kind of second part. Is that a

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new piece? You know that's kind of always been

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true north for us and the feedback tool has always

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been a crucial step. to that. Gotcha. So it's

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always been there. But you can't launch. So there

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a marketplace, if you think about Airbnb, Fiverr,

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any kind of marketplace, you've got supply and

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demand. Yeah. You've got to build one of the

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sides up first or else the other side won't.

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care. 100%. So that's the challenge of any marketplace.

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Anyone who just goes straight to marketplace

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typically fails. So our goal was to all right,

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well, let's build up the supply side first, which

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is the speakers and we have to build the tool

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that they would use. Now we have the demand side.

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And luckily, you know, speaking for 18 years,

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I know a lot of people who are speakers. So we

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start there, we spanned out and luckily, event

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planners have told us, you know, it takes us

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like six months to find a speaker, but with our

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tool, they can do it in like six minutes. So

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it's a huge time saver and it's database. So

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we're super excited about it. It is the hardest

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thing I have ever done in my entire running a

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tech company is. What's the single hardest piece

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of it? You normally as a service provider. I

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am an expert and I get to share my expertise

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with people. So you kind of know what you're

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doing and you share it with people. In a tech

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company, you're constantly iterating, meaning

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you launch something, you spend six weeks building

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it, and then you go, oh, that didn't land exactly

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the way we should. So now we have to figure out

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how to build more efficiently. We have to figure

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out how to launch. And then you create features

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that people don't like or they don't want or

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they don't need. Or people say, oh, you know

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what? Could you create this feature? And it's

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completely off of what you're going to do. And

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it's like, that's really amazing for your single.

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So you have to manage constant iteration. You

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have to manage getting the word out when things

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change and evolve. And you have to manage when

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you have 10 ,000 opinions. they all might want

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a different thing. And you've got to figure out

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how to make the best decision for everyone. And

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it's a lot of input management, iteration, and

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that's really hard. Because normally, as a professional

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speaker, I might speak, I don't know, 50, 40

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times a year. But when you're dealing with 10

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,000 people who have ideas and inputs and needs

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and wants, you've got to then hire the right

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people, create the right system. So it's a huge

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undertaking. And by definition, the harder the

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thing to do, the more beautiful the reward, or

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at least the learning. At least the learning.

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That's incredible, man. I've seen the platform.

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It's a very nice tool. And I've mentioned this

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to you in the past is a lot of thought went into

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that. You see all kinds of apps and platforms

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and things of this nature, and many of them are

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very cumbersome. Yours seems to be very clean,

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straight to the point. And the features that

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I saw were... actually useful features. You know,

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I know you implemented some AI not long ago and

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you know, everybody, that's the thing you got

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to do. You got to AI up everything in the world.

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But it seems that you actually found useful places

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to implement that AI, not just to check that

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box. Well, that's what's really hard because

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there's a couple of ways to approach technology.

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You can do what a lot of people do is let's just

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build something for like. you know, six months

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and then try to get as many people in. And then

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what happens is you are like a shooting star.

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You're hot for six months. But then when people

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actually start using it, it's a little clunky.

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We have very, very specifically chosen a longer.

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More I don't know what the right word is. It's

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a Iteration process that says hey, we're gonna

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build fast and we're gonna change but we know

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we're not gonna get it Perfect sure and it's

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been you know, three years now and you know,

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luckily we have an incredible team I have co

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-founders who are incredibly intelligent in design

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and user experience and technology so we are

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taking a longer approach but the goal is when

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you win you've created such a moat around what

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you're doing because What a lot of people who

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go into tech don't realize is when we think about

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the Google Maps, the Instagrams, those are the

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apps that won. They won. So we believe everything

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should flow and be as easy as those apps. But

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for every Google Maps and Instagram, there's

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a billion other people that came in and flashed

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in the pan and destroyed their business potential.

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taking the longer approach I think is counterintuitive

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but then ideally you build something that when

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we say a mode it's eventually someone's gonna

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be like oh they're doing a pretty good job let

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me come in and that's eventually gonna happen.

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But I don't think people will take the same care

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that we will. So we feel very confident that

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our user approach will ideally build a moat.

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And our goal is to keep iterating and getting

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better and better and better. It's like we were

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talking about technology stuff. It's never done.

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It's never baked. So I think as long as we stay

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hungry like that, it'll be great for our users.

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That's great. That's great. Now, listen, I want

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to I've mentioned this to you in the past and

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I just got to lobby a little bit on that. Yeah.

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Everything that is spectacular about talk about

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for speakers would be equally awesome for podcasters.

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And I think and obviously you got to nail one

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market at a time. Right. I can't blame you for

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that at all. But when you're ready, I think that

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you could absolutely explode in that niche as

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well. For like I said, the exact same. sales

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pitch. And honestly, we think that's on the table,

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right? And you're 100 % right. You know, any

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business, your biggest challenge is saying no.

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That's the biggest challenge because you want

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to say yes to everything. But we've learned early,

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the more we said yes, the more we, you know.

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But for a podcaster, you know, it's like, hey,

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someone's listening, but I don't know who they

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are. I don't know which particular episodes are

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resonating. I don't know. So to be able to get

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that really quick feedback and to turn it into

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visualized data and to be able to make decisions

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from it, to me, it makes all the sense in the

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world and at some point if the The mood is right.

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We hope to do so, but we really want to do the

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event industry right now. I completely understand

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that. Like I said, I just got I got a lobby for

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our folks a little bit because we need something

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that's awesome in this industry. Even when it

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comes to like ad sales. Now, there's a lot of

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things that are happening where it's become there's

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no actually certified podcast statistics that

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if you want to go out in the world and sell ads,

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people can actually trust these numbers. But

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any type of feedback that somebody who wants

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to go out in the market and get a sponsor or

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something like that is just nothing but a benefit

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will help their case. So that's again, that's

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just why I lobby for that. We need good tools,

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man. We hear you. We hear you. You know, podcast

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is interesting, too, because I think about how

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many people create podcasts and how many people

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are kind of like. I think we're doing okay right

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and they say like oh here's some download numbers

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and I think I guess we got some people in Texas

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listening right but to actually I think any podcast

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any podcast are listening to this building your

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list is probably a hugely important to actually

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turn those listeners into email addresses yeah

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turn those listeners because then there are people

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you can directly communicate with right so when

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you say hey I'm gonna be in Austin, Texas doing

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a live event, you could get a whole bunch of

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people to show up. It's kind of like that Mr.

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Beast effect where if he goes, I'm going to be

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at the mall in New Jersey and the whole city

00:12:34.149 --> 00:12:36.870
shuts down. We're probably all not shutting down

00:12:36.870 --> 00:12:39.049
cities, but if we can add more people, it's a

00:12:39.049 --> 00:12:42.330
value add and it's a no brainer. That's it, man.

00:12:42.490 --> 00:12:45.960
That's it. Aurel, a couple more things and we'll

00:12:45.960 --> 00:12:49.159
let you out of this sweat box. Just for a little

00:12:49.159 --> 00:12:50.740
programming note for anybody who hasn't figured

00:12:50.740 --> 00:12:53.980
it out. Our AC hasn't worked and as you're probably

00:12:53.980 --> 00:12:56.240
watching this, currently you know this is like

00:12:56.240 --> 00:12:58.639
the hottest day of the year. It is the hottest,

00:12:58.679 --> 00:13:00.740
I think it is like the heat wave hottest. Literally.

00:13:01.440 --> 00:13:02.759
That's how it always works. You know, what are

00:13:02.759 --> 00:13:07.759
you gonna do? You've also been the star of a

00:13:07.759 --> 00:13:10.679
lot of other media, right? I've seen you in commercials.

00:13:10.799 --> 00:13:14.279
You even did some Disney Plus stuff, right? You

00:13:14.279 --> 00:13:16.519
want to just talk a little bit about your career

00:13:16.519 --> 00:13:19.379
on that side? As a speaker, that's always been

00:13:19.379 --> 00:13:22.320
kind of my primary love. But when you do speaking,

00:13:22.940 --> 00:13:26.440
it also can expose you to new people and new

00:13:26.440 --> 00:13:28.360
opportunities because either they've seen one

00:13:28.360 --> 00:13:31.919
of your videos or they've seen you speak. Quick

00:13:31.919 --> 00:13:34.019
funny story is someone saw one of my speaking

00:13:34.019 --> 00:13:37.759
videos. I speak on a subject called adult development

00:13:37.759 --> 00:13:40.000
theory that helps people build their people power.

00:13:40.120 --> 00:13:42.240
It understands how do people make the decisions

00:13:42.240 --> 00:13:44.779
that they make based on this 60 year body of

00:13:44.779 --> 00:13:47.279
research. So I've been speaking on that and really

00:13:47.279 --> 00:13:48.919
I've been speaking on what makes people tick

00:13:48.919 --> 00:13:51.019
and I've been always interested in that modality.

00:13:51.460 --> 00:13:55.080
So an executive producer saw one of my videos

00:13:55.080 --> 00:13:57.340
and was like, hey, have you ever thought about

00:13:57.340 --> 00:13:59.950
hosting a show? And I was like, like, what do

00:13:59.950 --> 00:14:01.330
you mean? Like, you know, like, like Montell

00:14:01.330 --> 00:14:03.289
Williams. Yeah. Like host the show. And I was

00:14:03.289 --> 00:14:07.230
like, uh. I wouldn't be opposed to it. So we

00:14:07.230 --> 00:14:10.009
actually went down this rabbit hole of pitching

00:14:10.009 --> 00:14:13.629
me to host a talk show. And it actually got so

00:14:13.629 --> 00:14:17.529
far that I shot a pilot for Fox to host a show.

00:14:18.309 --> 00:14:21.509
Now, what happened as the pilot was completely

00:14:21.509 --> 00:14:23.610
finished and done and things were looking pretty

00:14:23.610 --> 00:14:27.990
up, Disney bought Fox. So a lot of times when

00:14:27.990 --> 00:14:30.889
someone buys something, mergers and acquisitions,

00:14:31.190 --> 00:14:33.289
projects get... Absolutely. And that project,

00:14:33.289 --> 00:14:37.529
it got shelved. But because I was in the world

00:14:37.529 --> 00:14:41.860
now, there was tape in the, you know. an opportunity

00:14:41.860 --> 00:14:44.379
presented itself to host a show on Disney Plus

00:14:44.379 --> 00:14:46.600
called Family Reboot, which was produced by Kelly

00:14:46.600 --> 00:14:50.039
Ripa. So it's one of those things where you never

00:14:50.039 --> 00:14:51.480
know what's going to happen. And the funny thing,

00:14:51.820 --> 00:14:53.519
and I don't know if this is helpful for anyone,

00:14:54.059 --> 00:14:56.980
the video that that executive producer saw that

00:14:56.980 --> 00:14:58.980
eventually led to the pilot, which eventually

00:14:58.980 --> 00:15:02.220
led to the show that was on Disney Plus, maybe

00:15:02.220 --> 00:15:05.919
had like 2000 views. Wow. Right. So it's not

00:15:05.919 --> 00:15:10.049
like I came in as a viral sensation. It was just

00:15:10.049 --> 00:15:11.590
the right content, right person, right time.

00:15:11.730 --> 00:15:14.850
So that's why I encourage people want to create.

00:15:15.149 --> 00:15:17.350
You don't know who's going to see it. And one

00:15:17.350 --> 00:15:19.549
conversation can change anything. And that's

00:15:19.549 --> 00:15:22.039
how the show came about. Love that. I absolutely

00:15:22.039 --> 00:15:23.460
love that message, you know, that's something

00:15:23.460 --> 00:15:26.019
very similar that we've tried to reiterate Our

00:15:26.019 --> 00:15:28.399
man Dakota has tried to drill that message into

00:15:28.399 --> 00:15:31.460
our head Dakota that boy. That's a content machine

00:15:31.460 --> 00:15:34.120
right there. He is man He is and and he knows

00:15:34.120 --> 00:15:35.879
how to do it for his niche, you know And he'll

00:15:35.879 --> 00:15:38.240
be the one that tells you that same exact message,

00:15:38.700 --> 00:15:40.059
you know He doesn't need to go viral for you

00:15:40.059 --> 00:15:41.500
know for him There aren't millions of people

00:15:41.500 --> 00:15:44.019
that care about community solar, you know, but

00:15:44.019 --> 00:15:46.399
the people that do And that's helpful when you

00:15:46.399 --> 00:15:48.100
have like, for example, if you're a professional

00:15:48.100 --> 00:15:49.740
speaker and you get high fees, well, what's one

00:15:49.740 --> 00:15:52.480
speaking engagement worth? Or if you provide

00:15:52.480 --> 00:15:54.720
a service and you get one long -term, what's

00:15:54.720 --> 00:15:57.139
the LTV lifetime value of a client? So if you

00:15:57.139 --> 00:15:58.720
actually look at it through the lens of what's

00:15:58.720 --> 00:16:02.970
one worth to me. Could and like Dakota like he's

00:16:02.970 --> 00:16:05.149
such an incredible guy because he's a great heart

00:16:05.149 --> 00:16:07.309
great dude, but he's so consistent Yeah, that's

00:16:07.309 --> 00:16:09.470
why I think he's gonna win is because where other

00:16:09.470 --> 00:16:11.549
people go Oh, I put something out and didn't

00:16:11.549 --> 00:16:13.110
get that much views This was a lot of time and

00:16:13.110 --> 00:16:15.389
effort like I'm gonna stop the person who just

00:16:15.389 --> 00:16:18.769
keeps banging the drum Eventually are gonna have

00:16:18.769 --> 00:16:21.929
people listening and it's such as it's so accessible

00:16:21.929 --> 00:16:25.750
to every human But yet so few people actually

00:16:25.750 --> 00:16:28.210
are willing to just keep beating the drum. Yeah

00:16:28.330 --> 00:16:30.830
No, you're absolutely right. I mean, this dude

00:16:30.830 --> 00:16:34.590
gets it. You know, we keep repeating the stat

00:16:34.590 --> 00:16:39.529
that something like 98 % of podcasts don't make

00:16:39.529 --> 00:16:41.990
it to episode 20. And the ones that do don't

00:16:41.990 --> 00:16:44.190
make it to episode 100 by the same percentage.

00:16:44.570 --> 00:16:47.210
And it's that consistent. You're absolutely right.

00:16:48.149 --> 00:16:50.610
And so the more and more people say that, I'm

00:16:50.610 --> 00:16:52.529
more than happy to echo that message. I appreciate

00:16:52.529 --> 00:16:56.950
that very much. What's on deck for you in the

00:16:56.950 --> 00:16:58.110
future? We've been talking everything you're

00:16:58.110 --> 00:17:00.129
doing, what can we look forward to? You know,

00:17:00.509 --> 00:17:03.350
I'm super excited about what we're doing on the

00:17:03.350 --> 00:17:05.769
speaking side, you know, so my speaking company

00:17:05.769 --> 00:17:08.710
is really interacting with a lot of organizations,

00:17:08.849 --> 00:17:10.450
so continue to speak, continue to do that, like

00:17:10.450 --> 00:17:13.450
that's like... If you will, if you imagine a

00:17:13.450 --> 00:17:15.230
guitar player playing the guitar, they just want

00:17:15.230 --> 00:17:17.309
to play the guitar. So that's keep going. But

00:17:17.309 --> 00:17:20.490
talking out is really going in a really big way.

00:17:20.609 --> 00:17:22.869
We're really excited about being able to take

00:17:22.869 --> 00:17:25.029
event planners who are like, I have a really

00:17:25.029 --> 00:17:28.700
specific need search. Budget, with as many people

00:17:28.700 --> 00:17:30.660
as we have, being able to actually connect them

00:17:30.660 --> 00:17:32.119
and for speakers to be able to have speaking

00:17:32.119 --> 00:17:34.440
engagements come to them and to be able to keep

00:17:34.440 --> 00:17:37.140
getting data so that they get more and more accuracy.

00:17:37.900 --> 00:17:40.420
We're really hoping to elevate the entire event

00:17:40.420 --> 00:17:43.619
industry. If you think about how many... events

00:17:43.619 --> 00:17:46.220
happen per day in this country? And how many

00:17:46.220 --> 00:17:49.519
speakers are hired per day? Considering how clunky

00:17:49.519 --> 00:17:52.660
and how difficult it is, we really hope to elevate

00:17:52.660 --> 00:17:55.519
the entire speaking industry, the entire events

00:17:55.519 --> 00:17:59.079
industry, to make it a more up to date, more

00:17:59.079 --> 00:18:02.799
valuable, using AI to summarize, to match, to

00:18:02.799 --> 00:18:05.359
find people. I think there's just a huge opportunity

00:18:05.359 --> 00:18:07.940
in the event space. And for us as individuals,

00:18:08.619 --> 00:18:12.710
imagine Going to an event where every event has

00:18:12.710 --> 00:18:16.029
the right speaker every event has content you

00:18:16.029 --> 00:18:18.690
look forward Yeah, versus like oh, I got a like

00:18:18.690 --> 00:18:20.289
judge through it. That's the main selling point

00:18:20.289 --> 00:18:23.309
of most those events is the speaker. It's Speakers

00:18:23.309 --> 00:18:25.329
it's connection. Yeah, that's why people go to

00:18:25.329 --> 00:18:27.130
conferences you go for networking connection

00:18:27.130 --> 00:18:30.869
and for content speakers and we think that the

00:18:31.319 --> 00:18:33.220
Connection and networking is really solid in

00:18:33.220 --> 00:18:35.059
most events, but the speakers they're hit a mess

00:18:35.059 --> 00:18:36.299
And if you don't have a good speaker, right,

00:18:36.500 --> 00:18:38.039
you know, we've had experiences with you know

00:18:38.039 --> 00:18:39.759
We're profound before you know talking I was

00:18:39.759 --> 00:18:42.019
really, you know where we would bring a speaker

00:18:42.019 --> 00:18:44.059
Maybe they didn't land and then our members are

00:18:44.059 --> 00:18:46.819
like you guys are falling off the boat, man This

00:18:46.819 --> 00:18:49.380
is not the quality weeks and you're like, oh

00:18:49.380 --> 00:18:51.779
don't like those like, you know So like an event

00:18:51.779 --> 00:18:53.599
could either make or break an organization. We

00:18:53.599 --> 00:18:55.900
know how much content and speakers are a part

00:18:55.900 --> 00:18:58.299
of that So we're super excited about that and

00:18:58.299 --> 00:19:02.849
we think that it's gonna be Hopefully, what everyone

00:19:02.849 --> 00:19:06.230
will say is extremely obvious once it continues

00:19:06.230 --> 00:19:08.329
to grow into what we hope it will be. That's

00:19:08.329 --> 00:19:12.190
awesome, man. I love it. Hit the plugs, buddy.

00:19:12.230 --> 00:19:14.329
Where can people find you? Luckily, I'm the only

00:19:14.329 --> 00:19:16.970
Arrel Moody in the whole world. So if you put

00:19:16.970 --> 00:19:20.109
Arrel Moody, the Google will auto correct you

00:19:20.109 --> 00:19:22.049
and help find me. But LinkedIn is probably where

00:19:22.049 --> 00:19:24.269
I spend most of my time now. So Arrel Moody on

00:19:24.269 --> 00:19:27.990
LinkedIn. My website is arrelmoody .com and our

00:19:27.990 --> 00:19:30.109
website is talkadot .com. If anyone is a professional

00:19:30.109 --> 00:19:33.230
speaker, you can go to talkadot .com, get a free

00:19:33.230 --> 00:19:34.930
version of our tool. We have a premium model,

00:19:34.970 --> 00:19:36.529
so you can get it for free. Start using it, getting

00:19:36.529 --> 00:19:38.509
feedback. If you're an event planner and you

00:19:38.509 --> 00:19:40.599
are planning a conference or you are part of

00:19:40.599 --> 00:19:42.839
a committee and you're part of the planning committee

00:19:42.839 --> 00:19:44.099
and you're like, oh my gosh, we got to find a

00:19:44.099 --> 00:19:47.019
speaker. We have specific needs. Reach out to

00:19:47.019 --> 00:19:49.500
talk about dot com. We ninety nine point nine

00:19:49.500 --> 00:19:51.240
percent of the chance can find someone exactly

00:19:51.240 --> 00:19:52.779
for what you're looking for. That's awesome.

00:19:53.200 --> 00:19:55.119
That's awesome. Well, it's been a pleasure. It's

00:19:55.119 --> 00:19:57.630
really awesome to have you here. I love this

00:19:57.630 --> 00:19:59.809
for you, man. I just want a quick quick. Please.

00:19:59.970 --> 00:20:01.589
I love this for you. Thank you. I love this for

00:20:01.589 --> 00:20:05.269
you. I think that you are you are creating a

00:20:05.269 --> 00:20:08.849
level of value and a level of consistency that

00:20:08.849 --> 00:20:11.509
is extremely important for our area and for our

00:20:11.509 --> 00:20:14.450
business community. And keep being that drum.

00:20:14.670 --> 00:20:16.809
There's there's few people who have the strength.

00:20:17.069 --> 00:20:19.789
And what I realize is it's so much easier for

00:20:19.789 --> 00:20:22.609
people to talk about what they could do or talk

00:20:22.609 --> 00:20:26.049
crap in the comments than it is to do the work.

00:20:26.049 --> 00:20:27.569
And you do the work. I just want to acknowledge

00:20:27.569 --> 00:20:29.970
you and see if that means the world, man. I really

00:20:29.970 --> 00:20:32.890
I really appreciate that. Any time you want to

00:20:32.890 --> 00:20:35.150
come back to Good News York, even just to shoot

00:20:35.150 --> 00:20:37.130
the breeze. But if you got something cool to

00:20:37.130 --> 00:20:39.130
talk about, you are more than welcome. We would

00:20:39.130 --> 00:20:41.529
love to have you. So I'd love to watch out what

00:20:41.529 --> 00:20:43.480
you ask for. You might just get. Hey. Anytime

00:20:43.480 --> 00:20:48.640
my friend With that we'll be back with more good

00:20:48.640 --> 00:20:51.559
news York in a little bit Welcome back to good

00:20:51.559 --> 00:20:53.940
news York sponsored by ads on the go get ads

00:20:53.940 --> 00:20:57.660
on the go calm Mike Brindisi here The second

00:20:57.660 --> 00:21:01.539
segment of this week or this this day's episode

00:21:01.539 --> 00:21:05.839
Normally Matt is with me. He's passed out because

00:21:05.839 --> 00:21:10.059
we have no AC We are doing this with no air conditioning.

00:21:10.059 --> 00:21:14.200
It is 86 degrees in here And I thought, what

00:21:14.200 --> 00:21:16.759
better thing to do when it's 86 degrees than

00:21:16.759 --> 00:21:18.720
extend the episode and have a second interview.

00:21:18.880 --> 00:21:21.420
But I wouldn't want to do it with anyone else

00:21:21.420 --> 00:21:24.079
than this gentleman to my left. Now, for people

00:21:24.079 --> 00:21:28.039
who know me know, I've said on record, funny

00:21:28.039 --> 00:21:30.980
people are funny. I love funny people. But the

00:21:30.980 --> 00:21:32.839
funniest people to me are people that are funny

00:21:32.839 --> 00:21:35.059
without trying. And that is this man right here.

00:21:35.160 --> 00:21:37.460
My favorite people in the world are the people

00:21:37.460 --> 00:21:39.380
that you can't describe, where you go, you just

00:21:39.380 --> 00:21:41.579
got to meet them. Graham, you gotta meet him.

00:21:41.880 --> 00:21:43.819
I can't explain him. And that is this man, Mr.

00:21:44.039 --> 00:21:47.240
Graham O'Donnell from Meltech Solutions. Oh,

00:21:47.279 --> 00:21:49.440
thank you. That was a little weak. It's only

00:21:49.440 --> 00:21:51.900
one of me clapping. But the sentiment is there.

00:21:51.900 --> 00:21:53.700
I'm nervous now. You've set a precedent that

00:21:53.700 --> 00:21:56.960
I have to be very suave. No, that's what I mean.

00:21:57.119 --> 00:22:00.019
If you're just you, you don't have to try. You're

00:22:00.019 --> 00:22:02.180
just a very... And I'm being sincere. You know

00:22:02.180 --> 00:22:04.960
what I mean? You're a very unique person. You're

00:22:04.960 --> 00:22:07.019
very intelligent. Obviously, you work for Mail

00:22:07.019 --> 00:22:10.000
Tech Solutions. Mail Tech Solutions also being

00:22:10.000 --> 00:22:12.720
one of our our clients here at Growth Mode. You

00:22:12.720 --> 00:22:15.420
guys, you and Mike Lisi have a podcast called

00:22:15.420 --> 00:22:17.000
Hack Dissection, which we're going to be shooting

00:22:17.000 --> 00:22:19.980
after this. And that's kind of how I got to know

00:22:19.980 --> 00:22:23.440
you was you obviously coming on the podcast,

00:22:23.599 --> 00:22:25.819
which I think. Are you a permanent co -host now?

00:22:26.259 --> 00:22:29.559
Did you hack your way in? I. Mike's nodding yes,

00:22:29.720 --> 00:22:34.779
I guess I'm in we break news well your podcast

00:22:34.779 --> 00:22:38.599
hack dissection is it's mind -blowing to me because

00:22:38.599 --> 00:22:41.460
the things you guys talk about you know when

00:22:41.460 --> 00:22:44.240
we think when the when the normal people like

00:22:44.240 --> 00:22:47.740
like myself think of IT security and and and

00:22:47.740 --> 00:22:50.039
hacking yeah we think of like the we got a hack

00:22:50.039 --> 00:22:52.700
into the mainframe and you know and I know I'm

00:22:52.700 --> 00:22:56.299
gonna Go to DOS slash backs. You know, we don't

00:22:56.299 --> 00:22:59.759
know what time. Yeah, I need more time. What's

00:22:59.759 --> 00:23:05.039
that movie Spearfish Kingfisher? I don't I don't

00:23:05.039 --> 00:23:07.579
know. Well, either way. But when I hear you and

00:23:07.579 --> 00:23:10.400
Mike talk about what you guys do and Red Team

00:23:10.400 --> 00:23:14.259
and and sure. What is it testing the penetration

00:23:14.259 --> 00:23:18.119
testing? And no, it's not sexual. It's fascinating.

00:23:18.279 --> 00:23:22.829
So. Talk to me a little bit about what is Maltak

00:23:22.829 --> 00:23:24.990
Solutions? Talk about the company and how you

00:23:24.990 --> 00:23:28.569
got started. Yeah, so that's funny. Maltak Solutions

00:23:28.569 --> 00:23:34.750
is a lot of things. It's a consulting firm. So

00:23:34.750 --> 00:23:39.410
Mike started it to kind of do his own thing.

00:23:39.750 --> 00:23:45.670
And then he just kind of he keeps tying on. people,

00:23:46.509 --> 00:23:50.690
and so we continue to kind of expand the service

00:23:50.690 --> 00:23:55.349
offerings as a result. So we do penetration tests.

00:23:55.710 --> 00:23:58.190
Mike does a lot of web app and API testing. That

00:23:58.190 --> 00:24:03.230
was his big thing, right? Yeah, when you worked

00:24:03.230 --> 00:24:06.190
at the, he's in the back, so I asked him to stand

00:24:06.190 --> 00:24:10.839
in the back to give me some help here. But. So

00:24:10.839 --> 00:24:14.019
he does a lot of web app and API stuff. I do

00:24:14.019 --> 00:24:16.440
pretty much all the network testing, the internal

00:24:16.440 --> 00:24:19.180
and external network testing. We did an episode

00:24:19.180 --> 00:24:21.799
about physical security testing. We've got all

00:24:21.799 --> 00:24:26.119
the tools for that. But there's also a development

00:24:26.119 --> 00:24:32.579
arm of the company. So. APSEC U. It's an API

00:24:32.579 --> 00:24:35.579
security education and certification program.

00:24:36.279 --> 00:24:38.220
I thought you just swore at me in Russian. I

00:24:38.220 --> 00:24:40.299
didn't know what you just said. I'm glad you

00:24:40.299 --> 00:24:44.920
cleared that up. We helped a lot with the development

00:24:44.920 --> 00:24:49.240
of that course platform. But that wasn't me.

00:24:49.259 --> 00:24:52.000
That was Mike and this other guy, Brody. Right,

00:24:53.279 --> 00:24:55.940
Mike? That's his name, Brody. Is that correct,

00:24:56.359 --> 00:25:00.920
Mike? You know, we do a lot of stuff like that,

00:25:00.920 --> 00:25:05.619
a lot of CTFs. For DEFCON, the Red Team Village,

00:25:05.759 --> 00:25:07.619
Mike is the president of Red Team Village. So

00:25:07.619 --> 00:25:10.039
cool. Mike, you should be here. No, no. Come

00:25:10.039 --> 00:25:11.519
on. You're here, buddy. I'm sweating in front

00:25:11.519 --> 00:25:13.680
of the mic. So let's tag out. Let's go back real

00:25:13.680 --> 00:25:15.259
quick. For those of you, because I mentioned

00:25:15.259 --> 00:25:16.859
it in the beginning too, you said you do a lot

00:25:16.859 --> 00:25:19.759
of the penetration testing. Yes. Talk about that

00:25:19.759 --> 00:25:21.980
a little bit. This is fascinating. What exactly

00:25:21.980 --> 00:25:28.420
does that mean? OK, so pen tests are the... they're

00:25:28.420 --> 00:25:34.980
security audits and they essentially you have

00:25:34.980 --> 00:25:38.950
some infrastructure. It can be your building.

00:25:39.450 --> 00:25:44.230
It can be your cloud stack. It could be an API

00:25:44.230 --> 00:25:45.769
that you've built. It could be your internal

00:25:45.769 --> 00:25:47.130
network environment. Pretty much anything. It

00:25:47.130 --> 00:25:50.089
could be a wireless environment, networks that

00:25:50.089 --> 00:25:52.410
you've provisioned to have Wi -Fi around the

00:25:52.410 --> 00:25:56.710
office or something. And you have some sweaty

00:25:56.710 --> 00:26:00.250
basement dweller like me or Mike. We're all sweaty

00:26:00.250 --> 00:26:03.029
basement dwellers today. We got no AC. They come

00:26:03.029 --> 00:26:06.529
in. and they pull out all these esoteric tools,

00:26:08.230 --> 00:26:13.950
and essentially you are trying to assess the

00:26:13.950 --> 00:26:16.190
scope, the scoped environment, you're trying

00:26:16.190 --> 00:26:21.069
to assess it for security gaps, and then you

00:26:21.069 --> 00:26:24.920
see if those... perceived gaps are exploitable

00:26:24.920 --> 00:26:29.400
if you can exploit them then you leverage that

00:26:29.400 --> 00:26:32.579
into whatever access you can get from there as

00:26:32.579 --> 00:26:35.420
kind of a proof of concept to show the severity

00:26:35.420 --> 00:26:40.539
of the vulnerability and then you throw it all

00:26:40.539 --> 00:26:46.460
into a word document and kind of That's the deliverable

00:26:46.460 --> 00:26:49.660
so in layman's terms penetration testing is a

00:26:49.660 --> 00:26:51.740
way for you to just to find the holes in your

00:26:51.740 --> 00:26:55.319
security before you guys will help Fill those

00:26:55.319 --> 00:27:01.039
holes so to speak. Well, hey, that's No, actually

00:27:01.039 --> 00:27:03.720
that's a that's that's technically our job is

00:27:03.720 --> 00:27:06.819
to find the problems, okay, but we don't have

00:27:06.819 --> 00:27:13.180
necessarily the insight to Remediate those findings

00:27:13.180 --> 00:27:16.779
we can advise on what we think you should do

00:27:16.779 --> 00:27:20.380
But at the end of the day we hand our findings

00:27:20.380 --> 00:27:23.700
over to a blue team. Okay, so right like Mike

00:27:24.079 --> 00:27:27.240
We talk about how we are like red teaming So

00:27:27.240 --> 00:27:30.099
that's offensive and then the blue team would

00:27:30.099 --> 00:27:33.059
be like the guys who actually their full -time

00:27:33.059 --> 00:27:35.279
job offense in the defense Yes, their full -time

00:27:35.279 --> 00:27:38.000
job is to that's amazing monitor the network

00:27:38.000 --> 00:27:41.240
monitor whatever environment You know security

00:27:41.240 --> 00:27:43.279
guards, you know that walk around the mall. Those

00:27:43.279 --> 00:27:45.160
are technically blue teamers. They're physical

00:27:45.160 --> 00:27:47.220
blue teamers, right? They're supposed to stop

00:27:47.660 --> 00:27:51.359
fast, you know threat actors from coming in and

00:27:51.359 --> 00:27:55.160
you know stealing or Red team is the more fun

00:27:55.160 --> 00:27:57.720
the more fun right you get to try to break in

00:27:57.720 --> 00:28:01.519
maybe yeah, it's definitely It definitely gets

00:28:01.519 --> 00:28:05.779
a lot of hype because it's like a very like glamorous

00:28:07.099 --> 00:28:09.599
Sorry, Dan's like fanning himself. I know he

00:28:09.599 --> 00:28:13.839
looks like a super model Does this when he does

00:28:13.839 --> 00:28:15.759
this thing right here where he goes your hair?

00:28:16.119 --> 00:28:19.119
Oh, yeah, just gets me every time the Fabio core.

00:28:19.160 --> 00:28:20.880
Yeah, please stop Can you take another button

00:28:20.880 --> 00:28:22.660
down actually? Yeah, it really helped me be more

00:28:22.660 --> 00:28:26.180
comfortable. There it is. Oh, yes That's good.

00:28:26.259 --> 00:28:28.319
That's good the chest of a bison. All right.

00:28:28.319 --> 00:28:32.960
Anyway rug It's it's it's definitely more It

00:28:32.960 --> 00:28:34.460
gets a lot more attention red teaming gets a

00:28:34.460 --> 00:28:38.279
lot more attention because it's like You know,

00:28:38.279 --> 00:28:41.039
it's like super hacker like oh have you seen

00:28:41.039 --> 00:28:44.480
mr. Robot? Yeah, so we all all the idiots like

00:28:44.480 --> 00:28:46.720
us are like I would love to try to break it because

00:28:46.720 --> 00:28:49.480
Mike Mike has shared some amazing stories about

00:28:49.480 --> 00:28:53.299
I mean the penetration testing isn't always just

00:28:53.299 --> 00:28:54.880
through like, you know sitting at a computer

00:28:54.880 --> 00:28:59.559
like he told a story about a guy that I'm paraphrasing

00:28:59.559 --> 00:29:03.079
Mike, but basically a bank hired them to to break

00:29:03.079 --> 00:29:06.059
into the safe, they didn't, and like leave with

00:29:06.059 --> 00:29:07.859
actual gold bars in their backpacks. So it can

00:29:07.859 --> 00:29:11.259
get insane. What's the most fun you've had doing

00:29:11.259 --> 00:29:14.079
a pen test? Oh man. I know you have fun every

00:29:14.079 --> 00:29:17.039
time, but. Yeah, I mean, we've already told this

00:29:17.039 --> 00:29:20.039
story, but I think my first. Not on here though.

00:29:21.619 --> 00:29:27.940
My first like big, like big win was still the

00:29:27.940 --> 00:29:30.700
most exciting thing that I've done because like

00:29:30.700 --> 00:29:35.609
I've gotten wins on other networks, and I say

00:29:35.609 --> 00:29:40.750
win, it's never a competition, but it helps to

00:29:40.750 --> 00:29:43.509
get into that mindset when you are doing the

00:29:43.509 --> 00:29:46.289
work. You want to be competitive, you want to

00:29:46.289 --> 00:29:48.829
be aggressive, you want to win, but then at the

00:29:48.829 --> 00:29:51.410
end of the day, you come into the room and you...

00:29:51.200 --> 00:29:53.440
Definitely don't want to have the attitude of

00:29:53.440 --> 00:29:56.779
like we beat you know because like it you're

00:29:56.779 --> 00:29:58.819
on their side Yeah, exactly. Yeah, you're on

00:29:58.819 --> 00:30:00.960
their side. You're doing but that's what that's

00:30:00.960 --> 00:30:03.440
that's the best part though is Even though if

00:30:03.440 --> 00:30:05.799
you're successful and you're like, yeah You're

00:30:05.799 --> 00:30:07.779
you I would say you're cheering a victory in

00:30:07.779 --> 00:30:09.680
that. Hey, we figured out where the hole is and

00:30:09.680 --> 00:30:11.319
now we're gonna Yeah, we're gonna fix it for

00:30:11.319 --> 00:30:14.900
you. Yeah, but my so I think my first So I should

00:30:14.900 --> 00:30:17.579
I should preface this by saying like I didn't

00:30:17.579 --> 00:30:20.720
study computer science in college. Mm -hmm. So

00:30:20.720 --> 00:30:24.019
Coming into this field and and this is like I

00:30:24.019 --> 00:30:27.079
feel like this is a big problem Not necessarily

00:30:27.079 --> 00:30:28.640
problem. It's like a big challenge of being in

00:30:28.640 --> 00:30:31.039
this field Is that like the breadth of knowledge

00:30:31.039 --> 00:30:34.920
that you can acquire is so wide? Yeah, like the

00:30:34.920 --> 00:30:38.000
the breadth of subjects in this field are so

00:30:38.000 --> 00:30:43.279
wide and each one goes so intensely deep into

00:30:43.279 --> 00:30:46.380
like detail that you will never know everything

00:30:46.380 --> 00:30:50.119
about everything. And so like you can be working

00:30:50.119 --> 00:30:56.420
in this field for literally decades, go to like

00:30:56.420 --> 00:30:59.660
a work convention and meet someone and you're

00:30:59.660 --> 00:31:01.839
just like blown out of the water. Yeah. Because

00:31:01.839 --> 00:31:04.299
you're and you're just like, oh, OK, like because

00:31:04.299 --> 00:31:07.400
like I am just forever going to be an idiot.

00:31:08.220 --> 00:31:10.799
No, you're not because there's so much there

00:31:10.799 --> 00:31:12.819
is just so much to learn no, but you know what

00:31:12.819 --> 00:31:16.180
it is I'm so glad you said that because Between

00:31:16.180 --> 00:31:19.880
how fast technology evolves and changes sure

00:31:19.880 --> 00:31:22.740
mixed with just the nature of this industry I

00:31:22.740 --> 00:31:25.700
feel like every day and it's a cliche But I feel

00:31:25.700 --> 00:31:28.700
like you're learning every day and every pen

00:31:28.700 --> 00:31:31.900
test every yeah job You're you're you're learning

00:31:31.900 --> 00:31:34.460
something new. Am I am I right? Yeah, that's

00:31:34.460 --> 00:31:37.029
totally correct. Yeah. Yeah, I mean It's exciting.

00:31:37.430 --> 00:31:41.230
There's never one same call or same job, I guess.

00:31:41.349 --> 00:31:43.450
It is exciting. It is exciting. Some days it's

00:31:43.450 --> 00:31:45.509
exhausting. I want to be completely honest, because

00:31:45.509 --> 00:31:47.990
it's just like some days if I'm in a bad headspace,

00:31:47.990 --> 00:31:51.690
I'm just like, oh, man, I'm just always going

00:31:51.690 --> 00:31:54.450
to just like just barely have my head above water.

00:31:54.450 --> 00:31:57.849
Yeah, you know. But then other days, it's like,

00:31:57.970 --> 00:32:00.470
I mean, you have to you really have to be in

00:32:00.470 --> 00:32:03.250
love with learning to to survive in this field

00:32:03.250 --> 00:32:09.420
and not burn out. So, yeah, you have to fall

00:32:09.420 --> 00:32:11.619
in love with the process. It's every day. Graham

00:32:11.619 --> 00:32:14.599
O'Donnell, Mail Tech Solutions, he's got a podcast

00:32:14.599 --> 00:32:18.480
with us, Hack Dissection. I'm in love with that.

00:32:19.200 --> 00:32:20.740
In fact, we're going to shoot an episode after

00:32:20.740 --> 00:32:24.539
this. So, Growth Mode Content, that is one of

00:32:24.539 --> 00:32:28.839
our favorite clients. Let's talk about I was

00:32:28.839 --> 00:32:30.420
like, are we a time or you know, no, no, no,

00:32:30.420 --> 00:32:33.440
no, no, just a little plug in the middle So you're

00:32:33.440 --> 00:32:34.640
talking about all the testing and things like

00:32:34.640 --> 00:32:37.539
that one thing I did pick up on on the podcast

00:32:37.539 --> 00:32:39.460
that I thought was a really great advice So I

00:32:39.460 --> 00:32:40.859
think the question was something to the effect

00:32:40.859 --> 00:32:43.160
of what would you give advice? You know to people

00:32:43.160 --> 00:32:44.960
that are kind of in this field and you were like

00:32:44.960 --> 00:32:48.140
if you're an IT person Learn about hacking if

00:32:48.140 --> 00:32:50.940
you're hacking learn about IT like because it

00:32:50.940 --> 00:32:53.440
all helps each other Did I retain that correctly

00:32:53.440 --> 00:32:56.369
or I mean I? I don't know if I said that I'm

00:32:56.369 --> 00:32:58.470
dude. I'm leaking right now, but there's listen

00:32:58.470 --> 00:33:01.230
look I know we get I wish you could hack the

00:33:01.230 --> 00:33:03.549
HVAC system We actually said that when you guys

00:33:03.549 --> 00:33:05.690
were coming We're like if we decide to go forward

00:33:05.690 --> 00:33:07.730
with the shoot today Maybe they can hack the

00:33:07.730 --> 00:33:09.970
HVAC system because we were like Graham's the

00:33:09.970 --> 00:33:11.230
kind of guy that'll be like I'll be right back

00:33:11.230 --> 00:33:13.369
and go up on the roof But we'll see don't do

00:33:13.369 --> 00:33:15.589
that HVAC tech. Yeah difference. I feel like

00:33:15.589 --> 00:33:19.210
you can do anything. Yeah But anyway, we were

00:33:19.210 --> 00:33:22.990
talking about just when you're involved in IT

00:33:22.990 --> 00:33:25.670
at all, you and Mike always said learn as much

00:33:25.670 --> 00:33:27.829
as you can about not just what you're doing,

00:33:28.049 --> 00:33:30.670
learn about the hacking, learn about the blue

00:33:30.670 --> 00:33:33.009
team, red team, all that stuff. Yeah. Yeah. And

00:33:33.009 --> 00:33:37.269
I think, yeah, you can't break something unless

00:33:37.269 --> 00:33:40.069
you know how it works. Exactly. So it's like.

00:33:40.400 --> 00:33:43.460
You yeah, you do you have to you're you're not

00:33:43.460 --> 00:33:46.339
going to be able to test a network I think like

00:33:46.339 --> 00:33:52.140
learning about hacking hacking is like a Hacking

00:33:52.140 --> 00:33:56.579
is not necessarily a A lot of people say like

00:33:56.579 --> 00:34:00.140
hacking is a mindset right hacking is the like

00:34:00.140 --> 00:34:05.099
the attitude that you carry with you into a challenge

00:34:05.099 --> 00:34:09.340
of like how do I break this system down and analyze

00:34:09.340 --> 00:34:12.539
the pieces? And then how can I get the pieces

00:34:12.539 --> 00:34:15.559
of this system to behave in a way that suits

00:34:15.559 --> 00:34:18.059
my needs, irrespective of the purpose that that

00:34:18.059 --> 00:34:23.539
system was built for, right? And so, I think

00:34:23.539 --> 00:34:26.960
you have to learn IT to become a hacker. You

00:34:26.960 --> 00:34:29.059
can't provision a network pen test if you don't

00:34:29.059 --> 00:34:33.440
know how network protocols work. So I don't know

00:34:33.440 --> 00:34:38.239
if it's like, Learning hacking is not something

00:34:38.239 --> 00:34:41.420
that you really... A lot of people like to fixate

00:34:41.420 --> 00:34:48.940
on the practice of provisioning a penetration

00:34:48.940 --> 00:34:53.800
test or exploiting things. Those skills are actually

00:34:53.800 --> 00:34:58.559
quite simple. They can get really technical,

00:34:58.840 --> 00:35:00.659
but at the end of the day, it's just book work.

00:35:01.440 --> 00:35:07.239
I think like a big part of Being a like a lot

00:35:07.239 --> 00:35:10.719
of blue teamers are hackers, you know, like right

00:35:10.719 --> 00:35:13.400
right. They're not they they're not running like

00:35:13.400 --> 00:35:17.860
offensive Engagements for a living but like blue

00:35:17.860 --> 00:35:21.400
teamers come up with CVEs Yeah, like exploits

00:35:21.400 --> 00:35:25.059
that push the field further because they are

00:35:25.059 --> 00:35:29.110
like They are working with the defensive equipment

00:35:29.110 --> 00:35:32.190
and they're steeped in their own network for

00:35:32.190 --> 00:35:35.409
such a long time that they get a much better

00:35:35.409 --> 00:35:39.849
view of the environment and the technologies.

00:35:40.050 --> 00:35:43.050
And so then on their off hours, they've been

00:35:43.050 --> 00:35:44.650
like, well, I've been staring at this monitor

00:35:44.650 --> 00:35:48.110
for 100 hours this week and I noticed something

00:35:48.110 --> 00:35:50.719
weird. And that's what it takes. It's just like

00:35:50.719 --> 00:35:53.159
that kind of time. To make a sports analogy,

00:35:53.159 --> 00:35:55.119
it would be like, you know, you're at training

00:35:55.119 --> 00:35:57.559
camp and you're an offensive player. You still

00:35:57.559 --> 00:35:59.360
know how to play defense. Yeah. You still know

00:35:59.360 --> 00:36:01.199
how to defend a pass. And in fact, because you

00:36:01.199 --> 00:36:03.500
know how to catch a pass helps you learn how

00:36:03.500 --> 00:36:05.699
to defend that pass. Yeah. Yeah. You know what

00:36:05.699 --> 00:36:07.619
I mean? It's kind of that same mentality. You

00:36:07.619 --> 00:36:09.480
have to have one. You can't have one with the

00:36:09.480 --> 00:36:11.380
other. And I think this ties this ties back into

00:36:11.380 --> 00:36:13.639
what I was trying to say with the red teaming,

00:36:13.639 --> 00:36:16.460
blue teaming thing is like red teaming is glamorous.

00:36:17.240 --> 00:36:19.900
And so a lot of people think it's like the cool

00:36:19.900 --> 00:36:23.679
field. Like when I go to DEFCON and I tell people

00:36:23.679 --> 00:36:25.360
that I'm a pen tester, they're like, oh wow.

00:36:25.739 --> 00:36:30.119
But it's like blue teaming is just as exciting

00:36:30.119 --> 00:36:34.039
and just as necessary, if not more. Blue team

00:36:34.039 --> 00:36:37.519
jobs, like network maintenance and network security.

00:36:37.840 --> 00:36:40.440
like defense, sim operators and stuff like that,

00:36:40.500 --> 00:36:43.199
those jobs outnumber red teamers 10 to one in

00:36:43.199 --> 00:36:45.739
the industry. Absolutely. So they are they're

00:36:45.739 --> 00:36:50.139
critically important. And I I'm not really that

00:36:50.139 --> 00:36:52.380
great at it, which is why I'm on the offensive

00:36:52.380 --> 00:36:54.500
side. But that is like the zone of genius for

00:36:54.500 --> 00:36:57.920
many people in this field. And I think that it

00:36:57.920 --> 00:37:00.539
has the the potential to be just as exciting.

00:37:00.679 --> 00:37:03.000
The forensics and and like the digging. Like

00:37:03.000 --> 00:37:05.440
if you love the chase. Yeah. That's what you're

00:37:05.440 --> 00:37:07.519
doing all day. You're the cat in the cat and

00:37:07.519 --> 00:37:09.780
mouse game. It's awesome. You know, this is so

00:37:09.780 --> 00:37:12.639
great. And I feel like this is a hack question.

00:37:12.840 --> 00:37:14.480
And I was like the first thing I asked Mike.

00:37:14.860 --> 00:37:16.559
But you guys have not been on Good News York

00:37:16.559 --> 00:37:19.179
yet. Actually, Mike has, but you have not. And

00:37:19.179 --> 00:37:20.800
I feel like the viewers are at home thinking

00:37:20.800 --> 00:37:24.320
this. This is the question. What so the guys

00:37:24.320 --> 00:37:26.239
that are out there that are actual hackers and

00:37:26.239 --> 00:37:28.440
that cause all these issues that we hear about.

00:37:28.500 --> 00:37:31.559
Sure. What is the motivation for it? Is it pride?

00:37:32.139 --> 00:37:34.480
Is it a financial thing? Is it a mixture of both?

00:37:34.619 --> 00:37:37.000
What makes someone get up and go, I'm going to

00:37:37.000 --> 00:37:39.119
mess with everybody today and ruin some lives.

00:37:39.280 --> 00:37:41.780
I think I think threat actors are motivated by

00:37:41.780 --> 00:37:44.000
a lot of different causes. That's like a very

00:37:44.000 --> 00:37:47.960
that's a very case by case thing. Excuse me.

00:37:47.980 --> 00:37:51.099
A lot of times it's financial. People need to

00:37:51.099 --> 00:37:57.090
make money. Ransomware gangs. We now have seen

00:37:57.090 --> 00:37:59.849
ransomware gangs that operate the same way as

00:37:59.849 --> 00:38:01.789
like a modern office, you know They have a building

00:38:01.789 --> 00:38:04.070
they go in they have like quarterly bonuses,

00:38:04.070 --> 00:38:06.909
you know, that's like their thing They run it

00:38:06.909 --> 00:38:09.409
like a company. Yeah, literally like a company

00:38:09.409 --> 00:38:11.469
I always thought it was more of a freelance gig

00:38:11.469 --> 00:38:13.789
where it's like I'm gonna fuck with this person

00:38:13.789 --> 00:38:16.130
to do I mean, yeah, you would think that but

00:38:16.909 --> 00:38:19.590
You would think that because like the hackers

00:38:19.590 --> 00:38:22.050
in popular culture are portrayed as like one

00:38:22.050 --> 00:38:25.969
guy in a hoodie sure off somewhere but like it

00:38:25.969 --> 00:38:29.190
takes a lot of man hours to do I mean if you

00:38:29.190 --> 00:38:33.789
think about Google or Meta any sort of like software

00:38:33.789 --> 00:38:37.829
development company they build products and like

00:38:38.059 --> 00:38:41.679
Software development is like difficult. It is

00:38:41.679 --> 00:38:44.059
labor intensive It's not labor intensive the

00:38:44.059 --> 00:38:45.860
same way that like building an apartment complex

00:38:45.860 --> 00:38:49.780
is but it's like it's mental work and you have

00:38:49.780 --> 00:38:54.679
to have like a conglomeration of of minds to

00:38:54.679 --> 00:38:57.900
be able to build an effective product and so

00:38:57.900 --> 00:39:02.219
like flying solo is it makes it very difficult

00:39:02.219 --> 00:39:06.159
to take down big targets, especially hacking

00:39:06.159 --> 00:39:10.409
is like It is a, humans are persistence hunters,

00:39:11.210 --> 00:39:15.210
right? Like you follow the mammoth until it gets

00:39:15.210 --> 00:39:18.570
tired, it lays down, you poke it to death, everybody

00:39:18.570 --> 00:39:23.190
eats. Hacking is just as much like a persistence

00:39:23.190 --> 00:39:32.050
hunt as like a hunter -gatherer kind of. There's

00:39:32.050 --> 00:39:34.369
a lot of observing. There's a lot of waiting.

00:39:34.710 --> 00:39:37.409
You're stalking prey. You're waiting for an opportunity.

00:39:37.809 --> 00:39:41.329
You're sending... You're doing all of this research

00:39:41.329 --> 00:39:45.150
to find exactly who to send this email to, how

00:39:45.150 --> 00:39:47.829
to format it. When. Exactly. So that it doesn't

00:39:47.829 --> 00:39:50.150
get blocked. What's going to give you the highest

00:39:50.150 --> 00:39:52.570
chance of a click and then you get in. And if

00:39:52.570 --> 00:39:55.630
you... Once you get a foothold onto the network,

00:39:55.690 --> 00:39:58.820
again, you have a... bunch of defensive guys,

00:39:58.980 --> 00:40:02.760
right? Their whole job is to look for anomalous

00:40:02.760 --> 00:40:05.880
behavior and so everything, the more complex

00:40:05.880 --> 00:40:08.880
an operation gets, the slower you need to move.

00:40:09.659 --> 00:40:12.280
Because if you have, if you're a ransomware gang

00:40:12.280 --> 00:40:15.599
and you're in a Fortune 500 and you're getting

00:40:15.599 --> 00:40:18.659
in off one email, right? You have one workstation

00:40:18.659 --> 00:40:21.780
that you've compromised, you need dwell time.

00:40:21.960 --> 00:40:24.559
That's what it's called, that statistic of how

00:40:24.559 --> 00:40:27.739
long a threat actor is able to persist within

00:40:27.739 --> 00:40:29.559
a network before discovery, that's dwell time.

00:40:29.659 --> 00:40:33.980
And the longer you have that, the greater access

00:40:33.980 --> 00:40:35.699
you're going to be able to get, the more damage

00:40:35.699 --> 00:40:37.579
you're going to be able to do. Dude, this is

00:40:37.579 --> 00:40:40.849
awesome. That's amazing. What a great explanation.

00:40:41.250 --> 00:40:44.610
So that's fascinating. Yeah. So Graham O'Donnell,

00:40:44.769 --> 00:40:47.889
we're here. Meltek Solutions is the company.

00:40:48.269 --> 00:40:50.429
Let's talk about the podcast before we go. So

00:40:50.429 --> 00:40:52.389
you guys shoot a podcast with us called Hack

00:40:52.389 --> 00:40:55.030
Dissection. It's absolutely it's one of my I

00:40:55.030 --> 00:40:56.929
got to say one of my favorite. It's fun. Yeah,

00:40:56.929 --> 00:41:00.190
it's awesome. Let's talk. Let's talk. Tell the

00:41:00.190 --> 00:41:02.449
folks what can we expect with Hack Dissection?

00:41:02.510 --> 00:41:04.349
What kind of topics do you guys discuss? What

00:41:04.349 --> 00:41:06.949
do you what do you got coming up? I don't know.

00:41:06.989 --> 00:41:10.599
We well, that's a lie. I do know. I'm on it.

00:41:10.860 --> 00:41:12.800
Dwell time. He's got to figure it out. Yeah,

00:41:12.960 --> 00:41:15.199
exactly. Persistent. I sound so smart. Yeah,

00:41:15.199 --> 00:41:16.280
that was very good. That was very good, right?

00:41:16.559 --> 00:41:21.579
Yeah. We talk about IT topics, security IT topics.

00:41:24.079 --> 00:41:26.400
The podcast is called Hack Dissection. Yeah.

00:41:26.880 --> 00:41:28.579
So most of the time, that's what we're doing

00:41:28.579 --> 00:41:31.760
is we're discussing a hack, breaking it down.

00:41:32.800 --> 00:41:38.980
But I think it's more of a general approach to

00:41:38.980 --> 00:41:42.519
offensive security. I know our upcoming guest

00:41:42.519 --> 00:41:45.380
is talking about a book that he's released. We're

00:41:45.380 --> 00:41:49.099
probably going to talk about AI assisted penetration

00:41:49.099 --> 00:41:51.320
testing, stuff like that. We do have a guest

00:41:51.320 --> 00:41:55.599
coming up who we're doing a whole segment on

00:41:55.599 --> 00:41:59.699
AI vishing, which is like you build a deep fake

00:41:59.699 --> 00:42:03.500
of someone. their voice or maybe their likeness.

00:42:03.599 --> 00:42:09.440
And then you you present that to a victim and

00:42:09.440 --> 00:42:12.699
to try to fool them. You know, that's like a

00:42:12.699 --> 00:42:16.219
new a big the hot new thing. Yeah, I've heard

00:42:16.219 --> 00:42:19.000
it's scary. Yeah. People's like kids saying I've

00:42:19.000 --> 00:42:21.440
been kidnapped. Exactly. That's awful. Yeah.

00:42:21.440 --> 00:42:23.179
So we're going to do a whole segment on that.

00:42:23.260 --> 00:42:26.039
So it's a lot of it's just a lot of like cutting

00:42:26.039 --> 00:42:29.260
edge offensive security breakdowns. Awesome.

00:42:29.320 --> 00:42:32.000
You know, taking those kinds of topics and bringing

00:42:32.000 --> 00:42:36.400
them, just translating them into a more accessible

00:42:36.400 --> 00:42:38.300
vocabulary. Awesome. I remember there was an

00:42:38.300 --> 00:42:39.860
episode, you were like Carrot Top. You were pulling

00:42:39.860 --> 00:42:42.739
out all these devices that could unlock doors

00:42:42.739 --> 00:42:44.699
and stuff. So you can look forward to that too.

00:42:44.860 --> 00:42:47.199
Hack Dissection right here at Growth Mode Content.

00:42:47.280 --> 00:42:50.820
It's a phenomenal podcast. Graham, you are one

00:42:50.820 --> 00:42:52.659
of a kind. Before we go, any plugs, anything

00:42:52.659 --> 00:42:56.440
you want to, websites, events, anything? Oh man.

00:42:57.260 --> 00:43:01.320
Yourself? I don't know. I I don't know. I wasn't

00:43:01.320 --> 00:43:03.059
prepared. That's okay. We already did the plug.

00:43:03.119 --> 00:43:05.199
I kind of did our tech That's pretty much all

00:43:05.199 --> 00:43:08.659
I do. Well listen Ram O'Donnell, you are one

00:43:08.659 --> 00:43:10.519
-of -a -kind human being and you're a genius

00:43:10.519 --> 00:43:13.039
and I thank you for coming on Good News York

00:43:13.039 --> 00:43:15.760
Check Graham out. He works for male tech solutions.

00:43:15.760 --> 00:43:20.059
You need anything Regarding IT security Mike

00:43:20.059 --> 00:43:22.300
Lisi and the crew. Yeah, they're they're they're

00:43:22.300 --> 00:43:24.579
the ones you call and check out their podcast

00:43:25.800 --> 00:43:27.820
Hack dissection. Graham, thanks for coming on

00:43:27.820 --> 00:43:29.260
the show, buddy. Yeah, thanks for having me.

00:43:29.260 --> 00:43:32.980
Yeah. And we'll be back tomorrow here on Good

00:43:32.980 --> 00:43:35.639
News York and sponsored by ads on the go. Get

00:43:35.639 --> 00:43:38.000
ads on the go dot com. Get ads on the go. Get

00:43:38.000 --> 00:43:42.340
ads on the go. Welcome back to a bonus segment

00:43:42.340 --> 00:43:45.239
on Good News York. I am joined by my favorite

00:43:45.239 --> 00:43:47.460
person on the planet other than my daughter.

00:43:47.659 --> 00:43:51.679
This is my son, Parker Brindisi. Parker, welcome

00:43:51.679 --> 00:43:55.630
to the show. You are on Good News York. How do

00:43:55.630 --> 00:43:57.769
you feel about that presented by ads on the go?

00:43:58.489 --> 00:44:05.570
How do you feel about that buddy? Feel good Yeah,

00:44:05.809 --> 00:44:09.269
yeah, so tell people you're really into baseball

00:44:09.269 --> 00:44:12.230
now Yes, and you just got done with your season

00:44:12.230 --> 00:44:14.809
talk about your first t -ball season. How do

00:44:14.809 --> 00:44:18.070
you think that went? Great really great. Yeah,

00:44:18.070 --> 00:44:22.489
you were slugging it man You I have a compilation

00:44:22.489 --> 00:44:26.130
of all your at bats and every time you you hit

00:44:26.130 --> 00:44:29.329
a bomb. And you and I have been working in the

00:44:29.329 --> 00:44:31.329
yard on your defense. Right. What have we been

00:44:31.329 --> 00:44:37.329
working on? Pop flies, grounders, pop flies and

00:44:37.329 --> 00:44:40.250
grounders. And who's your favorite baseball player?

00:44:47.840 --> 00:44:50.679
No, I gotta say all the time Aaron judge. Yes,

00:44:51.099 --> 00:44:54.360
and my father -in -law fun fact said when I asked

00:44:54.360 --> 00:44:57.820
if I could marry his mother He said under one

00:44:57.820 --> 00:45:00.099
condition if the kids are Mets fans cuz I'm a

00:45:00.099 --> 00:45:03.239
Yankees fan Well, they're Mets fans my daughter

00:45:03.239 --> 00:45:05.599
and my son, but my son does like Aaron judge

00:45:05.599 --> 00:45:08.880
and that's okay Cuz I always said I'm not gonna

00:45:08.880 --> 00:45:11.079
tell you who you have to like but I'll tell you

00:45:11.079 --> 00:45:13.960
who you can't like and that's the Red Sox Other

00:45:13.960 --> 00:45:18.159
than that fair game Before we go What are some

00:45:18.159 --> 00:45:20.519
other things you're into? You like WWE, right?

00:45:21.599 --> 00:45:23.719
Well, ever since baseball, you're kind of getting

00:45:23.719 --> 00:45:25.260
out of it. But who's your favorite wrestler?

00:45:26.380 --> 00:45:35.679
Wrestler? No. Well, who'd we meet? We went to

00:45:35.679 --> 00:45:42.579
wrestling. We met who? Oh, yeah, Cody Rhodes.

00:45:42.639 --> 00:45:45.300
Cody Rhodes. That's your guy. Yeah, but then

00:45:45.300 --> 00:45:50.179
there's an old timer that you love who's that?

00:45:50.920 --> 00:45:53.820
Hulk and under Hulk and undertaker. Yeah, they're

00:45:53.820 --> 00:45:57.340
amazing Well before we go we want to promote

00:45:57.340 --> 00:45:58.659
anything. What do you got coming up? You want

00:45:58.659 --> 00:46:00.559
to talk about we're gonna be doing flag football

00:46:00.559 --> 00:46:03.659
soon I got a hard -hitting question actually

00:46:03.659 --> 00:46:06.820
Who gave you your good looks your mom or your

00:46:06.820 --> 00:46:18.250
dad? You know Good looks You know, I don't know.

00:46:18.489 --> 00:46:20.710
You don't know? I'll tell you. Your dad. I'm

00:46:20.710 --> 00:46:23.909
kidding. Your mom's beautiful. I gave you your

00:46:23.909 --> 00:46:28.050
comedy wit, I think. All right. Anything else

00:46:28.050 --> 00:46:29.650
you want to chat about before we go? We got to

00:46:29.650 --> 00:46:35.090
get our shoot going here. Yeah. Go ahead. Well,

00:46:37.130 --> 00:46:41.650
I need to talk about that. Speed it up because

00:46:41.650 --> 00:46:46.000
it's 86 degrees in here. We got no AC. What you

00:46:46.000 --> 00:46:49.239
wanna talk about, buddy? I'm alone. Well, you

00:46:49.239 --> 00:46:51.039
wanted to come on. Come on. Now's your chance.

00:46:51.039 --> 00:46:59.619
Promote it. Okay. All right. Okay. Who's your

00:46:59.619 --> 00:47:01.719
favorite band? Let's do that. We'll end it there.

00:47:02.539 --> 00:47:05.420
Come on. You and I love them. We watch them every

00:47:05.420 --> 00:47:13.679
day. Say it. Metallica. Metallica. You have a

00:47:13.679 --> 00:47:18.860
favorite Metallica song? What is it Screaming

00:47:18.860 --> 00:47:22.699
suicide screaming suicides the one you choose.

00:47:22.780 --> 00:47:25.739
I look like an awesome parent. That's my cue

00:47:25.739 --> 00:47:28.300
All right, Parker. Thank you for coming on Good

00:47:28.300 --> 00:47:31.059
News York. I love you more than anything and

00:47:31.059 --> 00:47:34.579
Any last words? No, all right Thanks for tuning

00:47:34.579 --> 00:47:36.599
into this bonus segment of Good News York brought

00:47:36.599 --> 00:47:39.320
to you by ads on the go Parker brindisi
