WEBVTT

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Hey guys, welcome to good news York. I'm Matt

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major from growth mode content joined as always

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by my swerve smurf colored spread today swerve

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smurf fucked that up already Yeah, I am smurf

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colored. That was my producing. How are you?

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This is why the people on Instagram say that

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I'm not funny cuz why I'm not funny. Yes, you

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are All the clips I laugh I laugh at your reaction

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or what you say and all but I pay you to do that

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Yeah, I know Guess what's saying on the air.

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We are sponsored by ads on the go. Get ads on

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the go dot com. And we have a special guest.

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Get ads on the go. It's the coolest truck around.

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But speaking of the coolest around, we have joining

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us speaking of the coolest truck around. No,

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no. We have the most fashionable lady in all

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of Syracuse. By far. By far. One of our growth

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mode content content creators. Yeah. And my good

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friend, Marie Ardenado. Welcome to. Welcome to

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Good News York. And when someone calls me a lady,

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I know I'm experienced. That's right. This should

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have happened a long time ago, and that's on

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me, because I booked for this show. We should

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have had you on a long, long before. Oh, it's

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fine. But you're here now. And man, I remember

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when we first met Marie. You knew about Marie

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from Profound, correct? Yeah. And when I first

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met you, you too were like a unicorn because

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you do so much. But it all works together, but

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you are a woman of many talents. Well, a lot

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of identities. Yeah. So I think when you are

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in business for a long time and actually when

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you age, you have wisdom, which is great. That

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is true. And so over time, you just kind of develop

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these identities. When I first started my business,

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I wasn't married. I was in my early 20s. I just

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got out of college. I was in graduate school

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and I was working for my mom's family business

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and, you know, kind of just wanted to start my

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own thing. I knew I was going to be an entrepreneur.

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Once I got to graduate school, it was kind of

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like at that point, I was like, yeah, I don't

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think I'm really going to fit in with all these

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other people where I'm like. blue blazers. I'm

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in like a red jacket with a pearled lapel. I

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walk into these like job interviews and you know

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they have these job fairs when you when you're

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in college and grad school. Sure. And I was like,

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I don't really fit in here. So they didn't fit

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in with you. Well, back in the day, it was like

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there was no like entrepreneurship major. You

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know what I mean? It was kind of like they had,

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you know, finance finance. You know, we call

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finance finance finance. Yes. And remember people,

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especially viewers like. When people pronounce

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things a certain way we want to make sure that

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we're respectful of the way that they pronounce

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things because there's various different ways

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of pronouncing things and if you actually you

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know Look it up. There's different ways to pronounce

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the same work. I think we should shoot a documentary

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about it Italian Italian, what's the difference?

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Anyway documentary So yeah, so as I am, you know

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as I started getting into dresses from the pageant

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world. I was a contestant in the Miss America

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program for quite some time. Yeah, I got lucky.

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I competed in the Miss New York pageant. I won

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the locals three years in a row, and then I got

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to the state pageant, which was in Watertown

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at the time. And everybody would think, well

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Watertown. What a place for a beauty pageant.

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Invite the army. You know, I'll tell you, I love

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Watertown. It's one of the most amazing cities.

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And the people are just so just like down home

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and like really authentic. So I had a host family

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one of the years and became very close with them.

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And I'm still to this day close to the family.

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But so because of the pageant world, I got into

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dresses and all that. So I took my passion for

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that, along with my business education, put it

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all together. threw it up in a bag and mixed

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it all up. And then, you know, wound up with

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Spy Baby Bridal and Spy Baby Boutique. I had

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a clothing store and a bridal store and then

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once I got married and was pregnant with my first

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child, I sold off the boutique. Unfortunately,

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the friend that I sold it off to passed away.

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She got hit by a car on her bike in Albany. It

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was awful. She had like four locations. She was

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pretty awesome, and her name was Diva DeLuisa.

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She was really super cool. It was a huge loss

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in the fashion world, so that kind of had a profound

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impact on me. And then, you know, as I started

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raising a family, you know, you just start...

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kind of like learning new things. You're constantly

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seeking knowledge as an entrepreneur, you know,

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and then I had three, I got to a point where

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I had three kids and got to a point where, you

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know, they were kind of old enough to, to kind

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of be on their own a little bit where they could

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actually not be with me 24 seven. And so I'm

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like, you know, I wanted to get into teaching.

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So I started doing that during COVID. Wow. Yeah,

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so teaching at the collegiate levels is a lot

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of fun. On top of everything else, she's a professor

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at Syracuse University. Yeah. I mean, just why

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not, right? Yeah, you know. In her spare time.

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I got two businesses going. I think I'll be a

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professor at Syracuse. Well, you know, you try

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to extend your career, right? As an owner of

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a business, like when you're an entrepreneur

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and you own it, and it's like, how do you extend

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your career? You know what I mean? How do you,

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what do you do? Like, there's... Yeah, I mean,

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I feel like it's got to be a little bit tough

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when people always say like, Oh, I'm sick of

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working for I want to be my own boss. But you

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know, you just made me realize sometimes it might

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be tough because then who's there to challenge

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you and to make you better, you know, so you

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got to kind of boss yourself. That's why when

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Profound came around, you know, I jumped at the

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opportunity to be part of such a prestigious

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group of businesses because all of the profound

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people were going through the same problems that

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I was going through, even though they were in

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a different industry. You know, we were all,

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we could all relate to one another in a really

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unique and special and meaningful way. So. Well,

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you've got that. I'm going to call it for a second

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that entrepreneurial curse that many of us have

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where you can't sit still even when things are

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great. And that turns into most successful entrepreneurs

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do not have one venture. They've got I think

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the average is seven. And you take that in another

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route where how do you keep yourself occupied?

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You've gone to the teaching route and you're

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helping to teach young entrepreneurs, which I'm

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sure helps scratch that itch a little bit. Yeah,

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and I think, too, the true, like, essence of

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being an entrepreneur is being a problem solver.

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So there's always going to be problems in this

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world, right? So whether it's in your industry,

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a different industry, or you're interested, like,

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you know, in technology, I'm becoming more and

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more interested in technology, learning more

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about technology. As a Gen Xer, and there's many

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of us out there, you know, we grew up in a time

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where there were no phones. There were no, I

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mean, you know, you wanted to talk to your boyfriend.

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You like grabbed the phone off the wall. It was

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a little curly cord. And you would kind of like

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sneak around the corner so that you could talk,

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you know, especially I'm one of 10. So like there

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was no privacy in our house. Damn. That's wild.

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I didn't know that. Listen, I'm a Gen X, I'm

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on the Gen X millennial line, because I was born

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in 82, I just gave my age away. And so what I

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do is when I'm around Gen Xers, I'm like, yeah,

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I know those damn millennials. And then when

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I'm around millennials, I'm like, those old Gen

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Xers. Well, we call you a cusper. I'm a cusper?

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You're a cusper. I've been called way worse.

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I'll take it. I'll absolutely take it. The least

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offensive thing. But I do. I know exactly what

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you're talking about though. The days of like,

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you know, you wanted to go hang out with your

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friends, you call them. What are we doing? You

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want to date someone? You called them and asked

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them on a date or you went up to them or made

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your friend go up to them, right? Yeah. People

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today don't want to call anybody. No. Myself

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included. I hate the phone. Well, texting is

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so easy. It is. Texting. I have to say, I love

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it. I do. I do business deals off text. I mean,

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absolutely. And it's. unprofessional, maybe,

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but nowadays it's accepted. I was gonna say,

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I don't think it's unprofessional. I think that

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maybe in the beginning there was a window of

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time where maybe it would be a little loose to

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text someone, but I think now, right, you would

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know. Yeah, yeah, no, I think it's just a preferred

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method of communication, and, you know, obviously

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when you're business texting, you're gonna be

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slightly more formal. Sure. Nothing bothers me

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more than people that send a text that looks

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like a business letter. Oh, my God. Totally.

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You know, using all the corporate jargon and

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full punctuation and then like, you know, that's

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not just send the email. That's not the idea.

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Let me ask you this real quick. The other day,

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I was talking to a possible guest that's going

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to be on Good News York. Sure. Future never met

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them before. They run this company. I exchanged

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texts with them. Whatever Father's Day morning.

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That person sent me a happy Father's Day gift.

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And I don't know how to feel like it maybe I

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never met this person We only texted about bringing

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them on the show Maybe five six texts first of

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all how do they know I was a father second, but

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I didn't want to be unappreciative And not say

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thank you anyway. This is about you, but I do

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sometimes like people will do that into their

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whole they must It's a copy paste but Then again,

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but why me? So it could just yeah, maybe he thought

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I was somebody else one of a million other mics

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that the guy It was like on that line of like

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that's so sweet that he would do and then it

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was like and it was a dude. Yeah Which is everything

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that's fine. But yeah I think so anyway, that's

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what I wanted to bring it back around to I feel

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like If he could do that, I think texting in

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business is just fine. Yeah in all honesty not

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to like Get on a soapbox or anything, but this

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is one of those things that is the modern evolution

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of society forget about business This is how

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everyday people want to communicate So my opinion

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on that is if you want to be successful in business,

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you got to meet them there Yeah, you know, I

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I don't it drives me crazy when you see some

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of these organizations that Want their customers

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to jump through hoops? It's like yeah, no Do

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you guys come where I am? Do you guys think there's

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an unwritten curfew? For when to stop sending

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business texts for there is that there is a written

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curfew. It's 9 p .m. Is it the law? Yeah, what

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do you mean? You can't make business calls after

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9 p .m. Really? Yeah, so that being said I think

00:10:59.759 --> 00:11:01.799
we're you jump into a gray area when you're texting

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especially you're on a personal level and now

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it's more like you and me and is it's not necessarily

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the company Yeah, well that's calling, you know

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what I mean? But and to me that's always just

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made it a nice kind of good What happens if you

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text past nine? Do you get arrested? I don't

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think anybody enforces any of that nonsense.

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Yeah, it's like it is supposed to be a thing.

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It's more of an ethical thing You know, it's

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like the do not call lists. Yeah people still

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get harassed. Well, I think that I have bad etiquette

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then Because I literally I run my business off

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my phone now like I do so much at the same time

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because I can be Working the computer here. I

00:11:38.210 --> 00:11:40.669
can be working on my phone here to answer but

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sometimes things come into your head, right?

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And you're like, oh geez, I can't wait until

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I mean, I have a sales rep that sells my Bridal

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collection. And last night it was like, and I'm

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working all night because you gotta remember,

00:11:53.720 --> 00:11:56.379
we're international business. So our factories

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are anywhere from six hours to 12 hours ahead.

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So at two in the morning, it's two in the afternoon.

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So I'm usually, I went to bed at like four last

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night. I mean, cleaned the kitchen for three

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hours, got my stress out and then. as my phone's

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plugged in, charging, because it's literally

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dead 24 -7, because I'm constantly using it,

00:12:17.809 --> 00:12:21.269
as I'm doing things in the kitchen, I'm going

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back and forth messaging the factory, approving

00:12:24.049 --> 00:12:28.370
sketches and things like that. So for me, something

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came up in my head last night, and I said, oh,

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I need to contact Ashley about this, and so I

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messaged her probably like one o 'clock in the

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morning. And I told her yesterday when I talked

00:12:36.070 --> 00:12:37.909
to her, I said, listen, if I message you at weird

00:12:37.909 --> 00:12:41.639
times, Don't expect you to reply don't take me,

00:12:41.639 --> 00:12:44.659
you know as I'm being rude Yeah, but like if

00:12:44.659 --> 00:12:47.799
I don't do it then and I have no, you know, I'm

00:12:47.799 --> 00:12:50.440
one of those I take notes I I do the same thing

00:12:50.440 --> 00:12:54.659
I do the same thing and my wife would say sometimes

00:12:54.659 --> 00:12:57.600
Why are you texting someone this late and I go?

00:12:57.740 --> 00:12:59.279
You know what? You're probably right. I go, I

00:12:59.279 --> 00:13:02.620
just assume that if they're sleeping, they'll

00:13:02.620 --> 00:13:04.840
get it in the morning. I just need to get this

00:13:04.840 --> 00:13:08.740
out of. It's more for me to make sure. I definitely

00:13:08.740 --> 00:13:10.220
do that a lot in business. And I've told you

00:13:10.220 --> 00:13:12.639
guys many times, you get some random email or

00:13:12.639 --> 00:13:14.320
text from me in the middle of the night. I have

00:13:14.320 --> 00:13:16.940
zero expectation of you doing anything about

00:13:16.940 --> 00:13:20.000
it until work hours. In fact, I mean, I expect

00:13:20.000 --> 00:13:22.399
you to get it the next day. But you know, same

00:13:22.399 --> 00:13:24.779
with Marie is, you know, when you're in the middle

00:13:24.779 --> 00:13:26.559
of doing something, you want to get that out.

00:13:26.559 --> 00:13:29.129
Yes. or like you know if you're in an industry

00:13:29.129 --> 00:13:31.350
where like you're moving fast like yes a lot

00:13:31.350 --> 00:13:34.070
like we have in a week and a half we have a huge

00:13:34.070 --> 00:13:36.669
photo shoot for the new collection in South Carolina

00:13:36.669 --> 00:13:40.330
so the logistics of that has become you know

00:13:40.330 --> 00:13:41.970
a lot where I was actually on the phone with

00:13:41.970 --> 00:13:44.309
the photographer who's in Florida and then his

00:13:44.309 --> 00:13:46.970
partner is in Boston so like we were quickly

00:13:46.970 --> 00:13:49.509
had a five minute on the way here in the car

00:13:49.509 --> 00:13:51.669
yeah you know just kind of like hey let's set

00:13:51.669 --> 00:13:53.789
up the time for next week finalize where we're

00:13:53.789 --> 00:13:55.659
where we're going what how we're this is going

00:13:55.659 --> 00:13:58.740
to work. But that's the thing. It's like things

00:13:58.740 --> 00:14:02.480
are in real time action, moving and things are

00:14:02.480 --> 00:14:05.120
changing or there's a problem or and all that.

00:14:05.379 --> 00:14:07.480
So you have to be able to like being flexible

00:14:07.480 --> 00:14:10.759
is so important. I think being flexible is probably

00:14:11.180 --> 00:14:13.159
one of the most important talents that you can

00:14:13.159 --> 00:14:15.639
have in life, not just as an entrepreneur, but

00:14:15.639 --> 00:14:17.779
in life. Yeah, Matt can do a full split. You're

00:14:17.779 --> 00:14:20.360
very flexible. You are very flexible. You'd be

00:14:20.360 --> 00:14:25.100
shocked. Pilates. Pilates. Marie, let's go. Let's

00:14:25.100 --> 00:14:27.220
take a step back for half a second and give people

00:14:27.220 --> 00:14:29.820
a little bit of just the quick kind of bulleted

00:14:29.820 --> 00:14:31.600
list of the different things that you do, because

00:14:31.600 --> 00:14:33.600
I think it's interesting. So tell me what I'm

00:14:33.600 --> 00:14:37.240
missing here. So we got a we got a retail bridal

00:14:37.240 --> 00:14:41.480
shop. Yeah. Dressed designer, so a lot of the

00:14:41.480 --> 00:14:43.840
things that you can purchase in the shop, she

00:14:43.840 --> 00:14:46.519
actually designed. You also, I don't know if

00:14:46.519 --> 00:14:48.860
that's a separate business, but you also sell

00:14:48.860 --> 00:14:50.940
those designs to other shops all over the country,

00:14:51.379 --> 00:14:54.899
right? Your designs are featured in a video game.

00:14:55.379 --> 00:14:58.139
Yes, Covet Fashion Game. Yes, EA Sports Game.

00:14:58.200 --> 00:15:00.159
Oh yeah, you did talk about that. That's right,

00:15:00.159 --> 00:15:03.240
that's right. Let's see, you're a professor at

00:15:03.240 --> 00:15:14.639
SU, and you... Mom? mom and there's other services

00:15:14.639 --> 00:15:16.919
that you're beginning to develop for other people

00:15:16.919 --> 00:15:20.039
in your industry, right? In the podcast we do

00:15:20.039 --> 00:15:24.500
retail world. So I try to help the stores, primarily

00:15:24.500 --> 00:15:27.440
the stores that are purchasing my products and

00:15:27.440 --> 00:15:30.519
helping them develop their business. But the

00:15:30.519 --> 00:15:32.080
one other thing that we haven't really talked

00:15:32.080 --> 00:15:34.779
about. Yeah, what'd I miss? I'm a horse momager.

00:15:36.960 --> 00:15:41.600
so my middle child rides she has she owns and

00:15:41.600 --> 00:15:44.240
rides her saddle bread and shows the saddle bread

00:15:44.240 --> 00:15:48.039
American saddle bread at the world competition

00:15:48.039 --> 00:15:52.039
in Louisville Kentucky Wow she competes in the

00:15:52.039 --> 00:15:53.860
Junior League show in Lexington she ride the

00:15:53.860 --> 00:15:56.620
horse all the way there sometimes I feel like

00:15:56.620 --> 00:15:59.080
we do yeah so when you're in and she's been good

00:15:59.080 --> 00:16:01.769
work she was three years old so One of the things

00:16:01.769 --> 00:16:04.610
that I recommend if you don't want to go broke

00:16:04.610 --> 00:16:07.210
don't allow your little girl to hop on a horse.

00:16:07.750 --> 00:16:11.129
Yeah Because if she gets that itch she'll never

00:16:11.129 --> 00:16:12.649
get off and that's kind of what happened It all

00:16:12.649 --> 00:16:15.909
happened kind of by accident for us We were we

00:16:15.909 --> 00:16:18.529
went to the barn to watch a friend's child get

00:16:18.529 --> 00:16:21.110
a lesson Thinking oh, you know be fun to see

00:16:21.110 --> 00:16:23.269
the horses whatever at the end. She goes mommy

00:16:23.269 --> 00:16:25.669
Can I have a turn can I get on and I was like,

00:16:25.909 --> 00:16:28.049
yeah sure not expecting what that yeah sure was

00:16:28.049 --> 00:16:31.970
gonna become So now she's 17 and, you know, seven

00:16:31.970 --> 00:16:36.250
horses later, she were driving to Ohio five hours

00:16:36.250 --> 00:16:38.190
there and five hours back, typically in the same

00:16:38.190 --> 00:16:42.009
day for her to ride that horse and then get lessons

00:16:42.009 --> 00:16:44.309
on multiple others, maybe for two hours and then

00:16:44.309 --> 00:16:47.230
we come back. Equestrian, is that the right?

00:16:47.309 --> 00:16:50.730
Yes. Wait, how do you work? Is she an equestrian

00:16:50.730 --> 00:16:54.090
or is it equestrian? Here we go. What is it?

00:16:54.230 --> 00:16:58.259
Yeah, here we go. So she's an equestrian. She's

00:16:58.259 --> 00:17:02.360
an equestrian. And it's an equestrian industry.

00:17:03.240 --> 00:17:08.839
But equine, like an equine vet. So there are,

00:17:09.039 --> 00:17:12.000
case in point, there are other ways to pronounce

00:17:12.000 --> 00:17:15.400
similar, you know, similar versions of a word.

00:17:16.859 --> 00:17:19.400
But you would, like an equine vet would be, that's

00:17:19.400 --> 00:17:22.579
how you would pronounce that. I just assumed

00:17:22.579 --> 00:17:25.119
all vets saw all animals, but I never thought

00:17:25.119 --> 00:17:27.910
about that. No, they specialize typically. Yeah.

00:17:28.450 --> 00:17:29.849
You don't want your horse doctor working on your

00:17:29.849 --> 00:17:33.049
hamster, you know what I'm saying? A little different

00:17:33.049 --> 00:17:35.569
scale, really. I don't know why I love that.

00:17:35.789 --> 00:17:37.890
Yeah. So that reminds me of a funny story, actually.

00:17:38.599 --> 00:17:42.500
I was on my way to work and I drive I've had

00:17:42.500 --> 00:17:44.579
minivans forever because I freaking love them.

00:17:44.740 --> 00:17:47.000
Minivans are great. And there's no other vehicle

00:17:47.000 --> 00:17:49.779
that has stow and go and that can fit two mannequins,

00:17:49.859 --> 00:17:52.640
50 dresses, five racks. And I still have room

00:17:52.640 --> 00:17:55.819
for a couple of kids. And no one will ever carjack

00:17:55.819 --> 00:18:00.140
you. Exactly. So I'm on 690 and all of a sudden

00:18:00.140 --> 00:18:04.119
I see this seagull coming towards me. It literally

00:18:04.119 --> 00:18:07.299
finds its way inside the grill of the front of

00:18:07.299 --> 00:18:11.000
my bumper. So I go to work, I'm like, not realizing,

00:18:11.299 --> 00:18:14.500
and I come out at the end of work. This thing

00:18:14.500 --> 00:18:18.400
had been in my grill all day. So I get home,

00:18:18.859 --> 00:18:22.319
my husband has to take the whole car apart. The

00:18:22.319 --> 00:18:26.759
bird was still alive. So I find the closest emergency

00:18:26.759 --> 00:18:29.480
vet. I take the bird, trying to save this bird.

00:18:30.250 --> 00:18:32.490
and they come out and say, you know, unfortunately,

00:18:33.170 --> 00:18:36.950
he died on the table. You're like, no, he died

00:18:36.950 --> 00:18:41.390
on the grill. I was like, oh no. I felt so bad.

00:18:41.390 --> 00:18:44.589
Yeah. But like, you tried. I brought it to the

00:18:44.589 --> 00:18:48.250
vet. You did more than 99 % of the world would.

00:18:48.269 --> 00:18:51.589
But I think like, what type of vet handles birds?

00:18:51.730 --> 00:18:54.990
Is there a bird vet? That's a great, I mean,

00:18:55.329 --> 00:18:58.500
I don't know. What would you call that? What

00:18:58.500 --> 00:19:01.400
do we do for that? Yeah, I don't know. Isn't

00:19:01.400 --> 00:19:03.339
that wild? That's crazy. Bringing a bird in on

00:19:03.339 --> 00:19:05.480
a crash car. We got one that got hit by a car.

00:19:05.740 --> 00:19:10.160
I need three cc's of whatever. Feed. Feed. We

00:19:10.160 --> 00:19:12.880
need bird seed, damn it. Get us some seeds. We

00:19:12.880 --> 00:19:15.400
need some duct tape. But it's a bird. But when

00:19:15.400 --> 00:19:18.119
you're a horse mom, you're into animals. So we

00:19:18.119 --> 00:19:22.140
have three dogs and we have the horse. And then

00:19:22.140 --> 00:19:24.960
actually at my business, at Spy Baby Bridal,

00:19:25.019 --> 00:19:29.920
we've got pet woodchucks in the yard. So they

00:19:29.920 --> 00:19:32.019
have they've burrowed and, you know, we allow

00:19:32.019 --> 00:19:34.859
them to do they have their babies. And the other

00:19:34.859 --> 00:19:37.720
day, actually, Anna was doing work up at the

00:19:37.720 --> 00:19:39.619
window and one of the babies went up to the window.

00:19:39.799 --> 00:19:41.460
She has a picture of it in the window. Oh, really?

00:19:41.940 --> 00:19:44.099
Yeah. Yeah. You got to put them in a little dress.

00:19:44.160 --> 00:19:47.220
I mean, it was so just you just tend to be animal

00:19:47.220 --> 00:19:49.400
people when you're horse mom. Do you know how

00:19:49.400 --> 00:19:52.880
much wood a woodchuck chuck? No, but that's good

00:19:52.880 --> 00:19:55.359
research. I was saying, I feel like you could

00:19:55.359 --> 00:19:59.339
find that out because you own. So our good friend,

00:19:59.480 --> 00:20:01.559
Christine O'Donnell, happens to have a horse

00:20:01.559 --> 00:20:04.140
farm for sale for like a really good price. I

00:20:04.140 --> 00:20:07.700
saw that. Trust me, I saw that. Shout out, Christine,

00:20:07.880 --> 00:20:11.000
on another one of our content creators, Details

00:20:11.000 --> 00:20:14.779
in the Deal, her podcast. Another episode today.

00:20:14.859 --> 00:20:17.819
So you've got you've got spy baby bridle. You've

00:20:17.819 --> 00:20:20.599
got Couture I want to make sure I say at or not

00:20:20.599 --> 00:20:23.079
a couture at or not a couture and then obviously

00:20:23.079 --> 00:20:27.940
you're teaching at SU as well What are some things

00:20:27.940 --> 00:20:29.579
that are coming up that you want to talk about?

00:20:29.619 --> 00:20:31.940
What do you got going on? Well the other than

00:20:31.940 --> 00:20:34.380
our and your podcast by the podcast because Marie

00:20:34.380 --> 00:20:36.869
said so right here at Growth Mode Content, please

00:20:36.869 --> 00:20:39.410
check that out. 30 years in business, 30 years,

00:20:39.410 --> 00:20:42.450
you know, just learning and being able to share

00:20:42.450 --> 00:20:44.670
my experiences with with other people, helping

00:20:44.670 --> 00:20:46.869
them consulting with businesses saying, hey,

00:20:47.190 --> 00:20:48.869
how can we cut costs? How can we look at your

00:20:48.869 --> 00:20:51.910
operating, you know, systems and see, you know,

00:20:52.029 --> 00:20:54.329
systematically, where are the where's the breaks?

00:20:54.750 --> 00:20:56.890
But the biggest thing that I like to focus on

00:20:56.890 --> 00:21:00.569
is creating super fans out of your customers.

00:21:01.829 --> 00:21:05.349
And that becomes very meaningful in so many different

00:21:05.349 --> 00:21:07.970
ways. You when you're in business, you don't

00:21:07.970 --> 00:21:10.049
just want to say, OK, well, here's a pair of

00:21:10.049 --> 00:21:11.950
jeans. You know, they're thirty dollars. I'll

00:21:11.950 --> 00:21:13.509
take your money. See it. Never see you again.

00:21:13.910 --> 00:21:16.289
That's that's not really the point. You know,

00:21:16.369 --> 00:21:19.069
the point is to service the customer in a way

00:21:19.069 --> 00:21:20.950
that solves their problems, that creates great

00:21:20.950 --> 00:21:23.190
experiences, build a relationship and just, you

00:21:23.190 --> 00:21:25.269
know, making it meaningful. I always said if

00:21:25.269 --> 00:21:27.470
I was going to leave my kids screaming at daycare.

00:21:27.900 --> 00:21:30.700
and have to walk away every day. I needed to

00:21:30.700 --> 00:21:34.839
go to a place that was gonna really make a difference

00:21:34.839 --> 00:21:37.440
for someone in their life. And it seems very

00:21:37.440 --> 00:21:39.759
materialistic, being in the bridal industry and

00:21:39.759 --> 00:21:42.039
everything's pretty pretty, but we deal with

00:21:42.039 --> 00:21:48.140
so much more psychological things. I mean, I've

00:21:48.140 --> 00:21:52.599
clothed people who were in a casket. I've dealt

00:21:52.599 --> 00:21:56.079
with people who... the bride's dad is passing

00:21:56.079 --> 00:21:57.980
away, we have to quickly get the dress, quickly

00:21:57.980 --> 00:22:01.069
alter it. And within days, you know, dad passes

00:22:01.069 --> 00:22:03.589
away like even a bride, you know, within a week

00:22:03.589 --> 00:22:06.670
she passed away. It just things like that become

00:22:06.670 --> 00:22:11.170
so tough emotionally and psychologically. People

00:22:11.170 --> 00:22:13.750
don't realize it's not just all that like pretty,

00:22:13.890 --> 00:22:15.809
pretty fun fun. That's a great point. There's

00:22:15.809 --> 00:22:18.690
just so much more going on in the background

00:22:18.690 --> 00:22:21.210
that we don't know. Yeah. I mean, I feel like

00:22:21.210 --> 00:22:23.769
all of her customers, all of your customers and

00:22:23.769 --> 00:22:26.630
clients. They're letting you into a very personal

00:22:26.630 --> 00:22:28.190
part of their life. You know, they're getting

00:22:28.190 --> 00:22:30.609
married or it's a funeral or whatever else you

00:22:30.609 --> 00:22:32.069
got going on. That's a great point. I never thought

00:22:32.069 --> 00:22:33.730
of it that way. It's not like they're walking

00:22:33.730 --> 00:22:35.529
in and saying, I'd like that dress, please. You're

00:22:35.529 --> 00:22:38.430
very involved with the emotions and the and the

00:22:38.430 --> 00:22:40.890
feeling. And you know, I've had situations where

00:22:40.890 --> 00:22:44.579
moms in the hospital. and it's an emergency thing,

00:22:44.900 --> 00:22:47.420
the wedding's this weekend, but she still needs

00:22:47.420 --> 00:22:49.339
to do a fitting. I mean, I've brought dresses

00:22:49.339 --> 00:22:53.079
to a hospital bedside to try to make this all

00:22:53.079 --> 00:22:58.380
work so that we can allow the bride to have this

00:22:58.380 --> 00:23:00.740
experience with their family member until it's

00:23:00.740 --> 00:23:05.180
too late. So it definitely does, emotionally

00:23:05.180 --> 00:23:09.279
it's a lot on you sometimes, but we just have

00:23:09.279 --> 00:23:12.519
so many. Great experiences where there's just

00:23:12.519 --> 00:23:15.220
such happiness and such joy and I try to keep

00:23:15.220 --> 00:23:16.980
everything real positive Sometimes you'll get

00:23:16.980 --> 00:23:19.559
some negative Nellie's in a group or the group's

00:23:19.559 --> 00:23:22.480
too big and you know, you don't know what that

00:23:22.480 --> 00:23:25.319
Yeah inner workings interconnections is between

00:23:25.319 --> 00:23:28.160
you know sisters or cousins or you know parents

00:23:28.160 --> 00:23:31.660
or whatever So you have to just kind of keep

00:23:31.660 --> 00:23:34.859
things really positive and happy and and on a

00:23:34.859 --> 00:23:37.789
high note. Yeah Absolutely. Marie, before we

00:23:37.789 --> 00:23:39.609
run out of time here, I wondered if you could

00:23:39.609 --> 00:23:41.509
just talk for a minute a little bit about your

00:23:41.509 --> 00:23:43.130
process, because I think it speaks to a lot of

00:23:43.130 --> 00:23:44.849
what you're saying. I think what's interesting

00:23:44.849 --> 00:23:46.990
to folks, or maybe it shouldn't be, maybe it's

00:23:46.990 --> 00:23:48.750
just because I'm a guy and I'm not necessarily

00:23:48.750 --> 00:23:51.789
in this market. But what I found very interesting

00:23:51.789 --> 00:23:54.210
about your business is it's not necessarily a

00:23:54.210 --> 00:23:57.410
typical shop at the mall where people walk in

00:23:57.410 --> 00:24:00.089
and wander around and walk out. They make an

00:24:00.089 --> 00:24:02.309
appointment and they take the time and you and

00:24:02.309 --> 00:24:05.460
your team takes the time to really find something

00:24:05.460 --> 00:24:07.900
that fits their needs and literally customize

00:24:07.900 --> 00:24:09.660
it to their needs, right? Is that accurate? We

00:24:09.660 --> 00:24:13.140
have to really hone in on what are their hangups.

00:24:13.240 --> 00:24:15.359
We all have hangups about our bodies. Sure. We

00:24:15.359 --> 00:24:18.359
all do. Especially for Mothers of the Bride,

00:24:18.460 --> 00:24:23.339
let's say. I'm Gen X. I'm in that age group where

00:24:23.339 --> 00:24:25.440
people my age, their kids are getting married.

00:24:26.039 --> 00:24:28.799
And we all have hangups, whether it's the arms,

00:24:29.079 --> 00:24:31.240
whether it's the belly, whether it's, you know,

00:24:31.240 --> 00:24:34.230
and that whole... M word, the menopause word.

00:24:35.109 --> 00:24:37.390
That's right around the time where we're dealing

00:24:37.390 --> 00:24:40.670
with all kinds of stuff. So whether it's hot

00:24:40.670 --> 00:24:42.410
flashes and you got to make sure that the fabric

00:24:42.410 --> 00:24:45.470
is light or whether it's that belly hang that

00:24:45.470 --> 00:24:47.490
we're all kind of dealing with at this age. And

00:24:47.490 --> 00:24:49.630
I think guys go through it too. Absolutely. Do

00:24:49.630 --> 00:24:54.240
guys go through a form of menopause too? But

00:24:54.240 --> 00:24:56.420
we have all those things you described. I don't

00:24:56.420 --> 00:24:57.500
know if that has anything to do with menopause.

00:24:57.779 --> 00:25:00.619
No, we have all of those hangups. Well, you know

00:25:00.619 --> 00:25:03.720
what I mean? At that age where there's hangups,

00:25:03.759 --> 00:25:07.339
where it's like the garment needs to either kind

00:25:07.339 --> 00:25:10.400
of cover up an area where they don't want exposed

00:25:10.400 --> 00:25:12.880
or make them feel more comfortable, have a stretchy

00:25:12.880 --> 00:25:16.380
lining. So all of these things, you do become

00:25:16.380 --> 00:25:19.059
very intimate with the customer, with the conversation.

00:25:19.380 --> 00:25:21.759
And then a lot of times, we do a lot of custom

00:25:21.759 --> 00:25:25.000
work to make sure that Whatever that it's not

00:25:25.000 --> 00:25:26.640
and I don't call hang ups an issue because to

00:25:26.640 --> 00:25:29.640
me it's not an issue It's it's the way that you're

00:25:29.640 --> 00:25:32.299
looking at yourself and we have to really encourage

00:25:32.299 --> 00:25:36.259
people to be more positive about their own images

00:25:36.259 --> 00:25:38.140
sure because when you look in the mirror you

00:25:38.140 --> 00:25:39.980
You're gonna you gotta look in the mirror every

00:25:39.980 --> 00:25:43.099
single day and you got to be really happy about

00:25:43.099 --> 00:25:45.319
you know what you see and yeah, everybody's gonna

00:25:45.319 --> 00:25:47.490
have a Little something that they they want to

00:25:47.490 --> 00:25:49.990
change about themselves, right? But so what we

00:25:49.990 --> 00:25:52.789
do is we try to help them just be the most comfortable

00:25:52.789 --> 00:25:55.609
Look their best because when you look good, you

00:25:55.609 --> 00:25:58.230
feel good. It's true and looking good is a matter

00:25:58.230 --> 00:26:01.869
of perception because some people feel like I

00:26:01.869 --> 00:26:05.779
look good if I'm covered and I and I'm like a

00:26:05.779 --> 00:26:07.500
square box. If I have a piece of fabric that

00:26:07.500 --> 00:26:10.140
just falls and isn't tight on my body, I look

00:26:10.140 --> 00:26:12.460
good where other people are like, well, no, I

00:26:12.460 --> 00:26:14.740
want a booty cup. And what's a booty cup? A booty

00:26:14.740 --> 00:26:16.900
cup is when the dress is fitted around the booty.

00:26:16.980 --> 00:26:20.579
Yeah. Right. So J .Lo keeps our butts in style,

00:26:20.660 --> 00:26:23.640
which is great. So we love that. But, you know,

00:26:23.720 --> 00:26:26.500
so everybody's got a different sure way that

00:26:26.500 --> 00:26:29.319
they want to project. You know, I feel like sometimes

00:26:29.319 --> 00:26:32.619
in my house anywhere. Is this is this crazy?

00:26:32.640 --> 00:26:35.740
I feel like I look better in certain mirrors

00:26:35.740 --> 00:26:38.440
Yes, like I have a mirror in my house where I

00:26:38.440 --> 00:26:40.279
always look really good and then I go to the

00:26:40.279 --> 00:26:42.440
other mirror and I'm like Yeah, is it the lighting

00:26:42.440 --> 00:26:44.500
cuz the lighting has a lot to do with it I think

00:26:44.500 --> 00:26:46.660
I'm asking you I don't know and and sometimes

00:26:46.660 --> 00:26:49.619
lighting has a lot to do with it And is it beveled

00:26:49.619 --> 00:26:51.079
is the mirror beveled? I don't even know what

00:26:51.079 --> 00:26:52.940
that word means like a funhouse mirror. Thank

00:26:52.940 --> 00:26:55.940
you Yeah, I don't know. I have no clue off to

00:26:55.940 --> 00:26:57.680
check this out when I get home Does one make

00:26:57.680 --> 00:27:00.880
you look considerably shorter? No, no. All mirrors

00:27:00.880 --> 00:27:03.119
make me look short. It's not the shorter. It's

00:27:03.119 --> 00:27:05.559
just like sometimes I look skinnier in certain

00:27:05.559 --> 00:27:07.119
mirrors or a little more muscle. Or like you

00:27:07.119 --> 00:27:09.019
have a little bit of dark, more dark circle under

00:27:09.019 --> 00:27:11.779
the eye in one mirror. Oh, my God. Yeah. Yeah.

00:27:11.779 --> 00:27:13.880
So that makes me feel good because I always just

00:27:13.880 --> 00:27:15.619
say that. I go, man, this mirror, I love the

00:27:15.619 --> 00:27:17.119
way I look in this mirror. And I'm like, what

00:27:17.119 --> 00:27:18.940
are you talking about? Yeah, well, I do. I got

00:27:18.940 --> 00:27:20.519
to find me one of those mirrors. I'll get you

00:27:20.519 --> 00:27:23.240
one. It's awesome. I'll get you one. Marie, where

00:27:23.240 --> 00:27:25.940
are the best places for folks to find you? Yeah.

00:27:26.190 --> 00:27:29.230
Well, they can find their all over social media.

00:27:29.230 --> 00:27:32.890
Just Google me. I'm everywhere. That's true But

00:27:32.890 --> 00:27:35.769
Facebook I use a lot. I love Facebook. Sure.

00:27:36.009 --> 00:27:38.950
I love the messenger You know feature where people

00:27:38.950 --> 00:27:41.390
can just message me I can get any time Instagram.

00:27:41.390 --> 00:27:45.490
I'm becoming better with Instagram So I do have

00:27:45.490 --> 00:27:47.349
a team that's taken over the Adornado Couture

00:27:47.349 --> 00:27:50.809
Instagram account. So people can message there

00:27:50.809 --> 00:27:54.680
We do have some cool new designers coming on

00:27:54.680 --> 00:27:56.900
with us. We're gonna be adding Haley Page to

00:27:56.900 --> 00:28:01.059
our product mix at Spy Baby Bridal. Haley Page's

00:28:01.059 --> 00:28:03.299
story was really awesome and interesting. She's

00:28:03.299 --> 00:28:07.200
a younger designer. She had teamed up with a

00:28:07.200 --> 00:28:10.059
company, left the company, but they owned the

00:28:10.059 --> 00:28:12.420
rights to her name. So she recently was able

00:28:12.420 --> 00:28:14.819
to get her name back. That's wild, huh? Because

00:28:14.819 --> 00:28:17.480
that company had gone belly up. Imagine that.

00:28:17.599 --> 00:28:21.019
Yeah, but she's she's really just took your name

00:28:21.019 --> 00:28:22.880
and went out of business. She's a powerhouse.

00:28:23.079 --> 00:28:25.680
Yeah, exactly. Put them out of business. What?

00:28:25.839 --> 00:28:28.579
Yeah. But we're going to be bringing her on our

00:28:28.579 --> 00:28:30.619
podcast because Marie said so. So we're trying

00:28:30.619 --> 00:28:32.519
to get a date that works for her. Awesome. But

00:28:32.519 --> 00:28:34.440
we will have the dresses in the store. So and

00:28:34.440 --> 00:28:37.140
she also just got picked up again by Kleinfeld.

00:28:37.200 --> 00:28:39.259
She had to step away from bridal for a little

00:28:39.259 --> 00:28:40.940
while while she was legally fighting to get her

00:28:40.940 --> 00:28:44.619
back. But she's a pretty awesome, awesome individual.

00:28:44.779 --> 00:28:47.500
That's so cool. Well, Marie, we love you and

00:28:47.500 --> 00:28:50.200
make sure you guys love you tune in to Marie

00:28:50.200 --> 00:28:52.460
because Marie said so her podcast right here

00:28:52.460 --> 00:28:54.400
growth mode content. And where do you go for

00:28:54.400 --> 00:28:57.369
that, Matt? You can go everywhere. Everywhere

00:28:57.369 --> 00:28:59.569
she just mentioned. Everywhere she just mentioned.

00:28:59.950 --> 00:29:01.529
You can find all the links to that. The podcast

00:29:01.529 --> 00:29:03.970
itself is in every podcast app that exists. That's

00:29:03.970 --> 00:29:05.589
what I meant. Pick the one that you like the

00:29:05.589 --> 00:29:08.150
best and type in because Marie said so. But you

00:29:08.150 --> 00:29:10.730
guys are on Every Morning here, right? So, you

00:29:10.730 --> 00:29:12.950
know, we need to encourage our viewers, like,

00:29:13.089 --> 00:29:15.109
pop on Every Morning because you guys have some

00:29:15.109 --> 00:29:17.890
really fun stuff to talk about. Thank you. We

00:29:17.890 --> 00:29:20.369
try. We try. And even if I miss you in the morning,

00:29:20.430 --> 00:29:23.289
I try to go through when you repost, just because

00:29:23.289 --> 00:29:27.539
that's how I knew. about, you know, our pronunciation

00:29:27.539 --> 00:29:32.200
of documentary. Documentary. Documentary. I love

00:29:32.200 --> 00:29:35.799
it. It's been a great episode of Good News York

00:29:35.799 --> 00:29:37.900
brought to you by ads on the go. Get ads on the

00:29:37.900 --> 00:29:40.119
go dot com. Shout out to Zach out there in his

00:29:40.119 --> 00:29:43.119
truck probably right now. I'm very excited because

00:29:43.119 --> 00:29:46.380
this is a little behind the curtain, but our

00:29:46.380 --> 00:29:50.700
content creators like Marie. Got notified yesterday

00:29:50.700 --> 00:29:53.220
that what we're doing with Zach with ads on the

00:29:53.220 --> 00:29:55.839
go. One of the things that we announced for them

00:29:55.839 --> 00:29:57.940
is we are advertising all of their podcasts.

00:29:58.279 --> 00:30:00.140
Not just Good News York. Right. Everyone that

00:30:00.140 --> 00:30:02.319
has a podcast through us will also be on that

00:30:02.319 --> 00:30:04.259
amazing truck. They're all going to get some

00:30:04.259 --> 00:30:07.460
some love from our man Zach in his incredible

00:30:07.460 --> 00:30:10.500
truck. And we've got a lot of other things kind

00:30:10.500 --> 00:30:13.599
of on deck that we're going to use Zach for.

00:30:13.619 --> 00:30:15.140
That doesn't sound right, but we're going to

00:30:15.140 --> 00:30:17.980
work with Zach and the incredible ads on the

00:30:17.980 --> 00:30:20.119
go truck. to put together some different events

00:30:20.119 --> 00:30:23.359
and just really fun stuff. We're also taking

00:30:23.359 --> 00:30:26.400
our creators to the River's Edge Mansion. River

00:30:26.400 --> 00:30:29.099
Edge. I made that mistake. Sorry. No, no, no.

00:30:29.200 --> 00:30:31.700
I'm just correct. I said it yesterday and he

00:30:31.700 --> 00:30:35.940
went, it's River. River Edge Mansion. It is an

00:30:35.940 --> 00:30:38.420
absolutely gorgeous bed and breakfast just outside

00:30:38.420 --> 00:30:41.619
of the city. And we're going to do some fun stuff

00:30:41.619 --> 00:30:43.559
with our creators. Hopefully the weather permits

00:30:43.559 --> 00:30:45.200
so we can get down by the water to shoot some

00:30:45.200 --> 00:30:49.289
stuff. It's just so much fun. fun stuff happen

00:30:49.289 --> 00:30:50.950
in the beginning. I mean, we're not even a year

00:30:50.950 --> 00:30:53.670
in, man. Yeah. So imagine what what we don't

00:30:53.670 --> 00:30:55.509
even know some of the things coming down the

00:30:55.509 --> 00:30:57.450
the pipeline, as they say. I don't know what's

00:30:57.450 --> 00:30:59.309
going to happen in 30 seconds. Me either. You're

00:30:59.309 --> 00:31:02.130
going to find out. Yeah, I guess so. This has

00:31:02.130 --> 00:31:03.970
been Good News York. Marie, thank you so much

00:31:03.970 --> 00:31:07.789
for joining us. This has been a blast. Danny,

00:31:07.789 --> 00:31:11.170
as always, thanks for running the board and making

00:31:11.170 --> 00:31:14.430
me sound less stupid and making Mike sound more

00:31:14.430 --> 00:31:18.549
stupid. No, it's true. It's true. We'll see you

00:31:18.549 --> 00:31:19.789
guys tomorrow. Peace out!
