WEBVTT

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Hey, folks, welcome back to Good News York. I'm

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Matt Major from Growth Mode Content here on a

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Monday, almost awake. Poof. Cup and a half of

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coffee in. Yeah. No water here. No. No running

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water. Plumbers are working on that. Luckily,

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we didn't buy the water -powered cameras, so...

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We were going to. I've made that bad joke, like,

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four times so far today. I can't believe none

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of you guys have thrown anything at me. I didn't

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even hear it. In any case, much this guy listens

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to me. We got so many fun things to talk about.

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Fun weekend to recap, Father's Day, my birthday,

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all kinds of awesome things to talk about. But

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before any of that, I should introduce my handsome

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co -host. Thanks, buddy. Mike Brindisi here with

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you. And we got a Mike Squared situation in here.

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Joining us in the studio was probably the coolest

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guy in Syracuse. I would agree. And everybody

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knows him. It's the famous Mike Durkin. VIP structures.

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Welcome to the show, buddy. Mike Durkin, welcome

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to the show. Shout out to ads on the go, getadsonthego

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.com, our sponsor. We're so happy you're here,

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man. This is awesome. Thank you for having me

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in. Of course. So, Mike, we'd love you to just

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talk a little bit about the types of things that

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you do and the things that you're involved in.

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For some background, Mike is another one of my

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profound friends, somebody that I met in that

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organization in just endless... information and

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and things like that about what's happening in

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all of New York State really so Here at Good

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New York. That's the type of stuff. We love to

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celebrate So we figured you'd be a great fellow

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to have on the show and we really appreciate

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you joining us. Absolutely So again, I'm Mike

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Durkin Professionally, I'm with VIP structures

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and we design and we build and we develop real

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estate I'm celebrating my sixth year right now

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in June Wow graduations You know from there Let

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me back up. I was born and raised in Syracuse,

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stayed here, my kids, God willing, are gonna

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stay here as well. We love Central New York in

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this time of year. I mean, yesterday we were

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out on the lake and we were enjoying, you know,

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a little overcast, but the sun was burning through,

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we were on the water and enjoying the waves and

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the birds and all that. So again, I'm a huge

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advocate of Central New York. I love the fact

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that you guys are putting out good news about

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us here. It's fantastic. Thank you. So, you know,

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professionally, I had mentioned I'm with VIP.

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We're celebrating our 50th year this year, which

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is exciting. Meg Tidd is our CEO, second generation

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family run business. We're up to 150 people.

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Wow. Largest the company has ever been. And again,

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we're just proud of the clients that we surround

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ourselves with the type of projects we pursue.

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We can certainly talk about that today a little

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bit I get excited to talk about development and

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design and build opportunities and really just

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Looking ahead to see where Central New York looks

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a decade from now because it could very well

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get crazy here in the next Six to twelve to eighteen

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months. I'm really feeling like we're all gonna

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start being like oh shit. This is really happening

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Yeah, I agree I was thinking that too with all

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this micron and the more we have people on the

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show like yourself And they're talking about

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what's going on in my head I'm thinking the same

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thing like this is this is gonna be bigger than

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I think even we think yeah Yeah, it's exciting.

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Yeah We, you know, it's a little early yet for

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Micron, but we're starting to see those interests

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from out of town real estate speculators that

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are buying land, and they're not sure what they're

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buying, quite frankly. Gotcha. You know, they

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could be from Texas or Florida or wherever, and

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they're just buying land, being like, I'm going

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to buy this, it seems affordable, and I'm going

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to just see what happens. And so that speculation,

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this market hasn't seen. Our properties in central

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New York, really don't appreciate over the last

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50 years. You know, if you bought something in

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2009 and it's cash flowing, it's likely the value

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of that property is the same as it was in 2009,

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quite frankly. I think that's changing. Oh, absolutely.

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I mean, my house appreciated a third of its value

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in like two years. Wow. It's crazy. It is. And

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I don't know enough to know why or how, but I

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see it. And hopefully, it's sustainable, right?

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We certainly start to get worried about affordability.

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One of the best things about Central New York

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and one of the things that the younger generation

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are finding, they want to come and live in an

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easy place with plenty of activities, a whole

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work -play model, live -work -play. They can

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get to the underground, they can get to the cities,

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they can get around our city easily, and it's

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affordable. However, rents are going up. And

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so I do get a little worried that at some point,

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that affordability component might not be the

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first line that we're looking at. Yeah. No, you're

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absolutely right. It's wild. It's a big problem.

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Mike, just because you mentioned that kind of

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live -work play, something that's been very interesting

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to me is we're seeing all kinds of these projects,

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whether they're remodeling an old place or they're

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building a brand -new building. It's not just

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an apartment building or just a shopping center

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or just a hotel even. It has all of these things

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in one footprint. Can you talk to That trend

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a little bit. We can. We have been doing what

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we call adaptive reuse, taking old buildings

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that might not be utilized at all. It could be

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vacant and run down or it could be just the time

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to repurpose it. But we take we love taking old

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buildings and envisioning what it can be in the

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future. So case in point, two projects near and

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dear to our hearts. The Pike Block, which is

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at the corner of Salina Street and Jefferson.

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I'm sorry. Yeah, Fayette Fayette and Salinas

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Street in downtown Syracuse. It was five dilapidated

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old buildings and the developer team at VIP took

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ownership of that and in the mid teens of the

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2000s and Converted to 68 apartments in about

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30 ,000 feet of commercial space. We've got Center

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State CEO as a tenant Pathfinder banks a tenant

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original grains a tenant and a few others, FTS,

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and forgive me if I'm missing anybody, but then

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the 68 apartments, and that's an historic rehab,

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and it brought life back to that corner where,

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at that time, you know, Warren Street and Slime

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Street were coming back to life, but we needed

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that anchor, and we're glad that VIP was in there.

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But it took some years off of our lives to pull

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that project together, but we were full. We had

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a waiting list in our apartments for... pretty

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much the whole time. COVID, maybe pandemic, we

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might have had one or two here more than normal,

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but we see the demand, we hear about the demand,

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and since then, we've taken our old headquarters,

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which is a five -story brick historic building,

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converted that to 34 apartments just last year.

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Full. It's fantastic. I've got goosebumps as

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I say it. So now we're on to the third one, and

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that's the redevelopment of the post -standard

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building. It's where our headquarters are. We

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moved there. About two years ago and we're just

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starting to kick off right now Our crews are

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doing what we call selective demo when inside

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the building we're ripping down walls We're taking

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out mechanical systems and we're gonna convert

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that section of buildings on the north end and

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the east side To 72 apartments Wow, and we really

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quite frankly guys. We had been sitting on that

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building for a while. We moved in future brands

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moved in, MBT Bank moved in, but we were trying

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to find one or two larger kind of flex users

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that could take advantage of the high ceilings

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and the heavy power and the loading docks. And

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it was hard to get folks who wanted to assemble

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widgets to think about a downtown presence. So

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we said, the hell with it. We're going to create

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our own development and we're going residential.

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And again, we're confident that a year from now,

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when the first units come online, we're going

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to have lease up will go. as smoothly as it has

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been for us over the last, say, decade. And it's

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really exciting to bring that end of downtown.

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We're at the historic Clinton Square. We see

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all the parades. We see the tree laying. We see

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the Farmers Market and the taste of Syracuse.

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It's all right there at the south end. And now

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we're going to reactivate the north end. It's

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two city block building. It's a quarter million

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square feet. It's a monster. Right. And for us

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to bring, what, 72 apartments, probably another

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150 people living and working and playing downtown

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Syracuse. That's incredible. It's fantastic.

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Which side will the apartments face? So the north

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then, a lot of folks recognize the post standard

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building, that press they added in 1999, that

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wall of glass that faces 690. That's going to

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be four floors within that of apartments facing

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north. Wow. And then on the east side of the

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building, where the press used to be before they

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added on, we've got another section that's high

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bay. And we're going to rip off the facade there.

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And we're going to be 25 feet of wall of glass.

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And it'll be two stories apartments on the east

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side. So that really that Salina Street corridor,

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it's going to get reactivated. That for decades

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had been covered in brick. And it was where they

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produced the paper. Yeah. That's incredible.

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Does the paper still have any sort of presence

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in that building? No. They moved out. Press moved

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out in... Oh, the time's flying. I want to say

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summer of 22, they stopped producing the paper.

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Maybe it was 23. The paper's produced down in

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Pennsylvania, and it's shipped up here a few

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times a week. Wow. That's incredible. That press,

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when it was installed in 1999, I want to say

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it was $8 million. It was state -of -the -art.

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It was the best machine you could find on the

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planet, and it produced a hell of a quality paper

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until the end. But it was... It was obsolete,

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if you will. So they literally took it apart

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with blowtorches and just scrapped it up. It

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was a shame, but it made room for what we're

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doing now, and that's bringing more people downtown.

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A vibrant downtown in any region is crucial.

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And downtown has about 5 ,000 people live in

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downtown now. When I started working downtown

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in 2012, I want to say the number was 1 ,700,

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1 ,800 people. So that's incredible how many

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people live, work, and play. And that's not the

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city. That's just a central business district

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at the heart of downtown. And all those people

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obviously support all these businesses down there

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as well, right? And there's no wrong answer.

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But as that population booms, what's the best?

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little type of shop that somebody could open

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up that might serve these people. Is it a bakery?

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Is it another coffee shop? Is it another restaurant?

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What would be your best suggestion to somebody?

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I'm not an expert in retail, but I'll give a

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case in point. At the Pike Block, we just had

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a Milano Bean just moved in. Everybody shout

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out to Milano Bean. They're from New York City.

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Oh, wow. And they actually bring their baked

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goods up every other day from New York. You walk

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in there and you feel like you're down in a bodega.

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The baked goods look amazing. They taste amazing.

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Their coffee's excellent. And I thought, you

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know, when we were looking at filling that space,

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it was a Jimmy John's before. And I don't want

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to say a coffee desert right there, but you could

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certainly go down to Cabal, the corner of Jefferson

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and Salina. You could go over to Cabal across

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the National Grid. you could find a couple other

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coffee shops, but there really wasn't one right

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in the heart. Out of the way, yeah. And so I

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think that's a great use of that space. It's

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right next to Original Grain. Shout out to our

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friend Chris Biley, who's just kicking it, killing

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it with Original Grain. That's awesome. We love

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that blend. We find that there's also a bunch

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of other retailers popping up, but I'm not the

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guy to ask what's missing now. But having 4 ,000

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to 5 ,000 people downtown, we're not quite there

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for a supermarket, but I think we're close. I

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had always heard the number was 7 ,000. I don't

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know if that's accurate. So we're getting there.

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I wouldn't be surprised at some point we have

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a small grocery store. I mean, that makes a lot

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of sense. Absolutely. I'm just thinking that

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spot, that corner is the hot spot. They just

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had Taste of Syracuse right there. Like you mentioned,

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the Christmas tree and all that cool stuff, I

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feel like that's going to be a hot spot. Hot

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spot. It was a great idea. Mike, what is your

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role in all these things at VIP and all these

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different projects? Yeah, well, thank you. So

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I joined VIP in June of 19. And prior to that,

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I was a commercial real estate broker for a decade.

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Oh, wow. And I got to know the guys and gals

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at VIP. And I had said to the founder, Dave Nutting,

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one day at a meeting in 2017, I just put it out

00:13:24.620 --> 00:13:26.019
there. I looked at him. He was holding the door.

00:13:26.039 --> 00:13:27.980
I was walking out. And I said, I want to work

00:13:27.980 --> 00:13:31.059
for you someday. The door he said that'd be great

00:13:31.059 --> 00:13:33.639
and a door shut and I'm like, holy shit. I just

00:13:33.639 --> 00:13:36.779
said that out loud Guys, I think I manifested

00:13:36.779 --> 00:13:39.159
it good. We stayed in contact for the next few

00:13:39.159 --> 00:13:42.000
years and we figured out Where I would fit and

00:13:42.000 --> 00:13:43.600
to answer your question that they brought me

00:13:43.600 --> 00:13:46.159
in the raised capital for our real estate development

00:13:46.159 --> 00:13:49.480
projects I see and I was you know, I was unfamiliar

00:13:49.480 --> 00:13:53.879
at the time with passive investment syndication

00:13:53.879 --> 00:13:57.659
returns on investment And I said, guys, you know,

00:13:57.659 --> 00:13:59.179
I don't know how to do that. And they're like,

00:13:59.279 --> 00:14:01.919
Mike, you've got integrity, you've got relationships,

00:14:02.059 --> 00:14:03.960
you've got a reputation, you're hardworking,

00:14:04.080 --> 00:14:06.860
you're honest, you've got the ingredients. If

00:14:06.860 --> 00:14:08.559
we're going to grow our development arm, we need

00:14:08.559 --> 00:14:12.960
to bring in from time to time, partners for equity.

00:14:13.100 --> 00:14:16.600
And we think you could do this. And I signed

00:14:16.600 --> 00:14:20.000
up right then and there and So lo and behold

00:14:20.000 --> 00:14:22.159
a few months later, we had raised almost four

00:14:22.159 --> 00:14:24.899
million dollars for our first project Wow, I'm

00:14:24.899 --> 00:14:29.320
super proud of that moment back in 2019 for for

00:14:29.320 --> 00:14:32.240
never doing it before and having the trust of

00:14:32.240 --> 00:14:35.240
my clients and my Relationships and they they

00:14:35.240 --> 00:14:37.360
trusted me and my team behind me and they trusted

00:14:37.360 --> 00:14:42.559
VIP so when we're not raising capital I Tend

00:14:42.559 --> 00:14:44.679
to be kind of a Swiss Army knife. I help with

00:14:44.679 --> 00:14:47.259
our leasing for my brokerage days. We own some

00:14:47.259 --> 00:14:51.700
buildings who have tenants, so I help with our

00:14:51.700 --> 00:14:55.940
tenant fit ups. And I'm also just out there promoting

00:14:55.940 --> 00:14:58.259
our design and construction services as well.

00:14:58.600 --> 00:15:01.639
So yes, we develop real estate, but we also have

00:15:01.639 --> 00:15:03.799
a ton of projects where we're just the architect

00:15:03.799 --> 00:15:06.259
of record. We help companies figure out how they're

00:15:06.259 --> 00:15:07.879
going to expand, how they're going to remodel,

00:15:08.120 --> 00:15:13.570
become more efficient. We help clients. Imagine

00:15:13.570 --> 00:15:15.490
their own development project and they don't

00:15:15.490 --> 00:15:17.230
know how to develop but they've got an asset

00:15:17.230 --> 00:15:18.610
and they're not sure what to do They'll bring

00:15:18.610 --> 00:15:21.110
our team in and we'll offer development advisory

00:15:21.110 --> 00:15:23.529
services where we're just walking them through

00:15:23.529 --> 00:15:25.549
the process How do they get municipal approval?

00:15:25.610 --> 00:15:27.570
How do you get site plan approval? I see. How

00:15:27.570 --> 00:15:30.149
do you figure out if there's wetlands on the

00:15:30.149 --> 00:15:31.950
site or not? Where's the power? How are we gonna

00:15:31.950 --> 00:15:34.129
tie in the water? The clients don't know how

00:15:34.129 --> 00:15:37.169
to do that So our team can certainly guide them.

00:15:37.330 --> 00:15:40.230
We might not be the developer. We're just a support

00:15:40.230 --> 00:15:44.289
role And then we certainly build a ton of buildings

00:15:44.289 --> 00:15:46.289
around town that we're not the architect either.

00:15:46.350 --> 00:15:50.389
So our construction arm can build things that

00:15:50.389 --> 00:15:52.629
others design. Our development arm can help clients

00:15:52.629 --> 00:15:54.730
figure out what they're going to develop. And

00:15:54.730 --> 00:15:56.850
our architecture team helps our clients figure

00:15:56.850 --> 00:16:00.730
out that design as well. So we're pretty nimble

00:16:00.730 --> 00:16:03.850
when it comes to designing it, building it, developing

00:16:03.850 --> 00:16:07.750
it. But if we can put all those actions to work

00:16:07.750 --> 00:16:10.740
on one project, we call that integrated. We can

00:16:10.740 --> 00:16:12.580
do an integrated project where we come in and

00:16:12.580 --> 00:16:16.000
we develop it we design it we build it That's

00:16:16.000 --> 00:16:18.639
the that's the home run for us, but that's probably

00:16:18.639 --> 00:16:20.960
every two to three years quite frankly Yeah,

00:16:21.500 --> 00:16:23.960
it takes a while and you know the cost of money's

00:16:23.960 --> 00:16:26.840
never been higher. So interest rates, right?

00:16:27.159 --> 00:16:28.940
Clients look at it and say oh my god How am I

00:16:28.940 --> 00:16:30.980
gonna pay for this and you can help them figure

00:16:30.980 --> 00:16:33.559
that out and there's incentives and there's grants

00:16:33.559 --> 00:16:35.379
and there's tax credits so you got to know how

00:16:35.379 --> 00:16:37.940
to Navigate those markets so we can help our

00:16:37.940 --> 00:16:41.570
clients with that but really just it starts with

00:16:41.570 --> 00:16:44.090
a thought of, hey, I need to do something. What

00:16:44.090 --> 00:16:46.230
am I going to do? And just call us. We'll help

00:16:46.230 --> 00:16:49.889
them at least get started. And we're happy to

00:16:49.889 --> 00:16:51.570
pass it off to someone else if we're not the

00:16:51.570 --> 00:16:54.570
right fit. I love that. I love those things.

00:16:55.210 --> 00:16:56.850
Mike, I want to ask you one more question about

00:16:56.850 --> 00:16:58.710
this. And then we're going to just change the

00:16:58.710 --> 00:17:00.269
channel real quick and learn a little bit more

00:17:00.269 --> 00:17:03.590
about you personally. But anything you can tell

00:17:03.590 --> 00:17:06.849
us about An upcoming project something something

00:17:06.849 --> 00:17:08.730
folks might not know about that might be kind

00:17:08.730 --> 00:17:10.710
of interesting on the horizon Whether it's one

00:17:10.710 --> 00:17:13.470
of yours or just things happening in New York

00:17:13.470 --> 00:17:15.630
anything like that come to mind Yeah, there's

00:17:15.630 --> 00:17:18.630
a couple things You know, I had mentioned the

00:17:18.630 --> 00:17:20.950
redevelopment the post so we're super proud of

00:17:20.950 --> 00:17:22.809
the second phase that's happening with the with

00:17:22.809 --> 00:17:27.549
the residential components downtown We are also

00:17:27.549 --> 00:17:31.190
working on a unknown a confidential client to

00:17:31.190 --> 00:17:34.170
build them a large daycare facility. So we're

00:17:34.170 --> 00:17:38.009
designing a daycare facility for a group that's

00:17:38.009 --> 00:17:40.890
going to have thousands of employees eventually

00:17:40.890 --> 00:17:43.349
in our market. So we're super proud of that one.

00:17:44.710 --> 00:17:46.329
We're still a year or two away. You stack the

00:17:46.329 --> 00:17:47.750
kids vertically, you can get a lot more in the

00:17:47.750 --> 00:17:50.470
room. Yes. Yeah. I've done that. It's true. Yeah.

00:17:50.589 --> 00:17:55.190
And there is a huge demand for daycare and housing.

00:17:55.650 --> 00:17:58.539
So we're finding ourselves becoming part of conversations

00:17:58.539 --> 00:18:01.099
about community centers. We're also super excited

00:18:01.099 --> 00:18:04.799
about Latavius Murray's project that's coming.

00:18:04.980 --> 00:18:07.680
Latavius is a... The running back? The running

00:18:07.680 --> 00:18:10.819
back. No way. Yes, sir. So Latavius grew up in

00:18:10.819 --> 00:18:15.559
Nedro, New York, and he wanted to build a community

00:18:15.559 --> 00:18:18.039
center on behalf of his best friend growing up,

00:18:18.259 --> 00:18:21.359
Jonathan Diaz. And we've been helping Latavius

00:18:21.359 --> 00:18:23.579
for a couple of years now. We helped him identify

00:18:23.579 --> 00:18:26.309
the site, which is right behind... Aldi's and

00:18:26.309 --> 00:18:28.970
Nedro right in the heart of where Latavius grew

00:18:28.970 --> 00:18:32.930
up. And we've also helped them find the operator.

00:18:33.390 --> 00:18:36.089
So Integrated Community Alternatives Network,

00:18:36.390 --> 00:18:41.230
AKA ICANN out of Utica, is coming west. I had

00:18:41.230 --> 00:18:44.049
met Steve Balger, the president and CEO of ICANN

00:18:44.049 --> 00:18:45.910
a couple years ago, and was telling him about

00:18:45.910 --> 00:18:48.609
Latavius' project. And Steve said, you know what?

00:18:48.869 --> 00:18:51.210
That's exactly the type of thing we do. And we've

00:18:51.210 --> 00:18:53.049
been looking for an excuse to come to Onondaga

00:18:53.049 --> 00:18:55.869
County. So we married those guys together. They

00:18:55.869 --> 00:18:58.170
now have an operating agreement. They're partners.

00:18:58.349 --> 00:19:00.410
We're hoping to have shovels in the ground of

00:19:00.410 --> 00:19:04.509
spring of 26 to build a, call it 40 ,000 foot

00:19:04.509 --> 00:19:08.509
community center with daycare, classrooms with

00:19:08.509 --> 00:19:12.849
computer labs, teen lounge, a gymnasium, a running

00:19:12.849 --> 00:19:16.750
track, lockers, showers. the indoor playground.

00:19:17.430 --> 00:19:20.849
And that project is going to fulfill a really

00:19:20.849 --> 00:19:24.329
important need on the southern end of Syracuse

00:19:24.329 --> 00:19:27.230
for, again, that daycare component that is so

00:19:27.230 --> 00:19:31.910
big. This ties into my argument when people say,

00:19:31.910 --> 00:19:35.549
athletes get paid too much. They get paid millions

00:19:35.549 --> 00:19:38.309
of dollars just to play sports. And that's one

00:19:38.309 --> 00:19:40.289
of my arguments is... But you don't see what

00:19:40.289 --> 00:19:42.450
they do with that money after they retire. And

00:19:42.450 --> 00:19:44.650
a lot of them reinvest in their own communities

00:19:44.650 --> 00:19:47.450
and places where they grew up. And that's a perfect

00:19:47.450 --> 00:19:50.230
example. 100%. I got to tell you, Latavius is

00:19:50.230 --> 00:19:52.990
one of the kindest people I've ever met. And

00:19:52.990 --> 00:19:55.829
as he was maturing through the NFL, he went and

00:19:55.829 --> 00:19:58.690
got his MBA from Whitman. Shout out to Syracuse

00:19:58.690 --> 00:20:01.630
University School. He's got his MBA from Whitman.

00:20:01.950 --> 00:20:03.950
He is sharp. He's got a passion to give back

00:20:03.950 --> 00:20:05.769
to community. He's putting those resources to

00:20:05.769 --> 00:20:07.940
work, Mike. Yeah, that's great. That's great.

00:20:07.980 --> 00:20:10.039
I love to hear that, man. That's got to be so

00:20:10.039 --> 00:20:15.559
fun to work on. It's fantastic. What we're really

00:20:15.559 --> 00:20:17.920
honing in on now is that next phase of design.

00:20:18.059 --> 00:20:20.240
So we've got the schematic design done. So that's

00:20:20.240 --> 00:20:23.559
about 30 % of design. Now we're working towards

00:20:23.559 --> 00:20:25.619
design development drawing. So we'll be about

00:20:25.619 --> 00:20:28.940
60%, 65 % complete. We'll go out to budget at

00:20:28.940 --> 00:20:31.259
that point, update the budget. One of the things,

00:20:31.359 --> 00:20:35.369
as we design, project we can actually get a price

00:20:35.369 --> 00:20:38.150
it as we're designing it. So versus traditional

00:20:38.150 --> 00:20:40.849
model of designing it all the way through construction

00:20:40.849 --> 00:20:42.910
drawings and then going out to bid and then the

00:20:42.910 --> 00:20:44.569
client figuring out that they can't afford to

00:20:44.569 --> 00:20:47.990
do the project. I see. We're budgeting it schematic

00:20:47.990 --> 00:20:50.490
and we're budgeting again at DD and then we'll

00:20:50.490 --> 00:20:53.130
do the final budget once the CDs are done and

00:20:53.130 --> 00:20:58.049
along the way we can maneuver those designs that

00:20:58.049 --> 00:21:01.180
if it's beyond the budget, let's scale it back.

00:21:01.380 --> 00:21:03.759
Let's talk about a different alternative before

00:21:03.759 --> 00:21:06.660
we spend a lot of money or more money on architects

00:21:06.660 --> 00:21:09.160
that design something that can't be built. That's

00:21:09.160 --> 00:21:13.200
incredible. That's that type of, you know, I

00:21:13.200 --> 00:21:14.740
guess I would say innovation, like you said,

00:21:14.819 --> 00:21:17.079
it's not the way that it used to be done. Yeah.

00:21:17.160 --> 00:21:19.500
It moves things forward. And I'm sure that's

00:21:19.500 --> 00:21:22.339
the type of thing that makes your company a massive

00:21:22.569 --> 00:21:25.349
you know, been around for half a century successful

00:21:25.349 --> 00:21:28.329
organization. So it really does. Having that

00:21:28.329 --> 00:21:31.509
design and the price checks throughout the process,

00:21:31.650 --> 00:21:35.210
it not only keeps the client informed, but oftentimes

00:21:35.210 --> 00:21:37.869
if the budget's intact, when we get up to that

00:21:37.869 --> 00:21:40.670
60, 70 percent complete, we can go to the town

00:21:40.670 --> 00:21:42.710
and get municipal approvals. We can get site

00:21:42.710 --> 00:21:44.630
plan approval while we finish up the cities,

00:21:44.730 --> 00:21:46.390
which means we can get the shovel in the ground

00:21:46.390 --> 00:21:48.650
sooner. Right now, folks are trying to figure

00:21:48.650 --> 00:21:50.690
out how to get it done. And when you tell them

00:21:50.690 --> 00:21:53.569
it might take 12 to 14 months to build a building,

00:21:53.609 --> 00:21:55.690
and that might be after six and nine months of

00:21:55.690 --> 00:21:57.950
approvals, they're like, I don't have two years.

00:21:58.210 --> 00:22:01.650
Well, let's keep going. Let's try to shorten

00:22:01.650 --> 00:22:04.089
that window. I feel like that's why your company

00:22:04.089 --> 00:22:07.269
is so key, because I'm going to assume that a

00:22:07.269 --> 00:22:09.250
lot of your clients don't realize that at 60%,

00:22:09.250 --> 00:22:12.559
70 % completion, you can go and do that. So I

00:22:12.559 --> 00:22:15.759
think that's such a huge benefit of working with

00:22:15.759 --> 00:22:19.099
you guys. The schedule helps. And again, it all

00:22:19.099 --> 00:22:21.839
ties back. It's all so tied in because it will

00:22:21.839 --> 00:22:24.480
also tie back to the capital and the lending

00:22:24.480 --> 00:22:26.460
that they need to go out. And so if they can

00:22:26.460 --> 00:22:28.059
get their budget sooner, they can talk to the

00:22:28.059 --> 00:22:30.619
bank sooner. They can get their pricing sooner.

00:22:30.680 --> 00:22:33.559
They know what they can afford. It just helps

00:22:33.559 --> 00:22:37.039
everybody. Knowledge is power. Sure, it is. Keep

00:22:37.039 --> 00:22:40.150
them informed throughout the process. It speeds

00:22:40.150 --> 00:22:44.529
it up, and it makes it way more smooth, way smoother.

00:22:45.089 --> 00:22:47.309
Thank you. Words are hard on a Monday morning.

00:22:47.329 --> 00:22:49.170
Listen, words are very hard on a Monday morning.

00:22:49.170 --> 00:22:50.529
I was going to say, it sounded like something

00:22:50.529 --> 00:22:53.130
that the financiers would love that situation.

00:22:53.289 --> 00:22:56.069
So that's got to be great. Yeah. That's awesome,

00:22:56.230 --> 00:22:58.690
Mike. So listen, let's just take a couple minutes

00:22:58.690 --> 00:23:01.819
before we let you go. Tell us about non -VIP,

00:23:02.000 --> 00:23:03.900
Mike. What are you doing when you're not? He's

00:23:03.900 --> 00:23:06.640
always VIP. Building homes for people downtown.

00:23:07.079 --> 00:23:08.759
Well, I'm coming off the father's end. I'm a

00:23:08.759 --> 00:23:12.319
proud parent. My kids are 26. Well, soon to be

00:23:12.319 --> 00:23:17.539
26, 22, and 20. Girl, boy, girl. I'm fortunate

00:23:17.539 --> 00:23:19.960
that the older two, Cassidy and Connor, they're

00:23:19.960 --> 00:23:22.880
both out of college. They're both committed to

00:23:22.880 --> 00:23:24.400
staying in central New York. That's awesome.

00:23:24.779 --> 00:23:27.779
We get to see them on a periodic basis that they're

00:23:27.779 --> 00:23:30.460
here. They come over for Sunday dinners. They

00:23:30.460 --> 00:23:32.759
come over and hang out in the lake. And then

00:23:32.759 --> 00:23:35.359
my youngest, Macy, will be starting her junior

00:23:35.359 --> 00:23:37.680
year at Hartwick College. She plays basketball,

00:23:37.920 --> 00:23:39.960
so we're still that proud parent that get to

00:23:39.960 --> 00:23:42.779
go sit in the bleachers and cheer on her kids.

00:23:43.200 --> 00:23:45.259
They were all super athletic growing up. I was

00:23:45.259 --> 00:23:47.619
a coach growing up. The youth athletics, I was

00:23:47.619 --> 00:23:49.839
always engaged in the schools and the sports.

00:23:50.480 --> 00:23:53.799
And to have my youngest still playing is I'm

00:23:53.799 --> 00:23:58.079
very thankful that she does that. And so, outside

00:23:58.079 --> 00:24:00.920
of work, parent, first and foremost. I try to

00:24:00.920 --> 00:24:03.319
be a good husband to my wife, Kate. We just celebrated

00:24:03.319 --> 00:24:06.720
our 27th anniversary. Wow, that's killing it.

00:24:06.720 --> 00:24:09.079
I think. Oh, shit. Maybe it's 28. I don't know.

00:24:09.119 --> 00:24:11.140
We'll edit it. At that point, it's all just,

00:24:11.140 --> 00:24:15.059
you know, 28. And... Extra points on them. You

00:24:15.059 --> 00:24:17.880
know, and then, community -wise, I'm still heavily

00:24:17.880 --> 00:24:20.039
involved. I'm a United Way board member of Central

00:24:20.039 --> 00:24:22.619
New York. I'm on the Syracuse Builders Exchange

00:24:22.619 --> 00:24:26.650
Board. I'm still an active Profound member. Do

00:24:26.650 --> 00:24:30.150
you sleep? No, no, I'm a guy who can live off

00:24:30.150 --> 00:24:33.190
of six hours. That a boy. And, you know, you

00:24:33.190 --> 00:24:36.230
try to just give back. I try to give, give, and

00:24:36.230 --> 00:24:40.670
give. And it turns out that you'll receive tenfold

00:24:40.670 --> 00:24:43.470
if I just continue to give. Another shout out

00:24:43.470 --> 00:24:46.490
I'll do in this little side hustle I've got.

00:24:46.690 --> 00:24:49.529
It's also a podcast platform called Making the

00:24:49.529 --> 00:24:53.269
City Smaller. And we try to shine a light on

00:24:53.269 --> 00:24:57.190
the community and help connect folks who are

00:24:57.190 --> 00:25:00.369
probably passing in close proximity all the time.

00:25:00.390 --> 00:25:04.430
But if we can introduce them through informal

00:25:04.430 --> 00:25:08.589
contact or more purposeful contact and connect

00:25:08.589 --> 00:25:10.869
those dots and help those companies and organizations

00:25:10.869 --> 00:25:14.069
grow what their mission is. So we use making

00:25:14.069 --> 00:25:16.410
the city smaller, just build valid and valued

00:25:16.410 --> 00:25:19.730
connections. Again, tell folks stories so people

00:25:19.730 --> 00:25:22.430
are are engaged with that person before they

00:25:22.430 --> 00:25:24.789
even meet Matt or Mike. They watch you on this,

00:25:24.890 --> 00:25:26.750
and they're like, I want to work with those guys.

00:25:26.829 --> 00:25:30.450
Yeah. That's the whole concept. We preach that

00:25:30.450 --> 00:25:33.750
all the time with our clients, too, is that we're

00:25:33.750 --> 00:25:36.710
not, yes, obviously you're selling your business

00:25:36.710 --> 00:25:39.410
and your product, but it's selling you first.

00:25:39.470 --> 00:25:41.509
People are falling in love with the person behind

00:25:41.509 --> 00:25:43.569
the mic, and then going, what is it that you

00:25:43.569 --> 00:25:46.309
do? Oh, that works for me. We could work together.

00:25:46.470 --> 00:25:49.890
Dakota Malone. Dakota Malone alone that guy's

00:25:49.890 --> 00:25:51.910
that guy's the most forget Dos Equis. He's the

00:25:51.910 --> 00:25:54.589
most interesting man in the world He 100 % is

00:25:54.589 --> 00:25:57.029
and I love I love Dakota like a brother and he

00:25:57.029 --> 00:26:00.690
has been Huge part of our making the city smaller

00:26:00.690 --> 00:26:03.970
platform his story that he told was incredible

00:26:03.970 --> 00:26:07.750
and he found Relationships across the country.

00:26:07.769 --> 00:26:10.369
Yeah, because they watched his story about who

00:26:10.369 --> 00:26:13.069
he is just like he told you guys Yeah, and here

00:26:13.069 --> 00:26:14.990
he is three years later still doing the thing

00:26:14.990 --> 00:26:17.400
same thing and doubling down and and building

00:26:17.400 --> 00:26:21.240
that reputation as an expert in his industry.

00:26:21.640 --> 00:26:25.160
Right. It's awesome. What a great concept for

00:26:25.160 --> 00:26:26.880
a podcast, by the way. I think that's wonderful.

00:26:27.359 --> 00:26:29.099
Because there's so many times in life you don't

00:26:29.099 --> 00:26:30.880
realize you're running parallel, like you said,

00:26:31.700 --> 00:26:33.240
with, you know, you're right next to someone

00:26:33.240 --> 00:26:35.539
that it would be a match made in heaven for whatever

00:26:35.539 --> 00:26:37.220
it is you're involved in, and you don't even

00:26:37.220 --> 00:26:40.400
know it. Yeah. Now we have the technology and

00:26:40.400 --> 00:26:42.500
the mediums to be able to get out there and make

00:26:42.500 --> 00:26:44.460
that connection. So that's what a great idea.

00:26:44.500 --> 00:26:46.700
That's awesome. We have one more quick story.

00:26:47.059 --> 00:26:50.720
So Kip White, Casey White's dad over at Chimera,

00:26:50.779 --> 00:26:53.480
he was at one of our events recently and he's

00:26:53.480 --> 00:26:55.420
like, hey, I got an idea. How about we go up

00:26:55.420 --> 00:26:57.799
in my plane and we and we do make the city smaller

00:26:57.799 --> 00:27:00.339
from three thousand feet above. Holy cow. Hell

00:27:00.339 --> 00:27:02.740
yeah. So last week, I think it was last week,

00:27:03.000 --> 00:27:04.940
we went up and we flew out the Griffiths and

00:27:04.940 --> 00:27:07.869
we came back the north end of Oneida Lake. ended

00:27:07.869 --> 00:27:10.450
up in Clay and Bonesville and Phoenix and came

00:27:10.450 --> 00:27:13.190
down back to the city. And we were popping in

00:27:13.190 --> 00:27:16.289
on different projects VIP had built or projects

00:27:16.289 --> 00:27:19.470
Chimera had outfitted with their access control.

00:27:19.670 --> 00:27:21.809
And we don't know where that story will lead

00:27:21.809 --> 00:27:24.309
yet, but we captured some great b -roll from

00:27:24.309 --> 00:27:26.950
3000 feet above. That's incredible. And we're

00:27:26.950 --> 00:27:29.190
going to use that content to help shine a light

00:27:29.190 --> 00:27:31.650
on all these companies that are out there advocating

00:27:31.650 --> 00:27:34.589
for how we all make our city smaller. How do

00:27:34.589 --> 00:27:36.470
we shine a light on the good news of New York?

00:27:36.640 --> 00:27:40.160
We do it together. Yeah. No, 100%. Listen, I

00:27:40.160 --> 00:27:42.220
mean, that guy would have had me at, hey, let's

00:27:42.220 --> 00:27:44.799
go up in my plane. I'd be like, cool. I don't

00:27:44.799 --> 00:27:48.480
care what we're doing. I'm in. No, that's awesome.

00:27:49.380 --> 00:27:50.759
I love hearing that. And those are the types

00:27:50.759 --> 00:27:53.160
of things that we like to celebrate. We've talked

00:27:53.160 --> 00:27:55.940
about a couple other local folks doing that same

00:27:55.940 --> 00:27:58.420
thing. And this is the thing that we need. As

00:27:58.420 --> 00:27:59.720
we're talking about all these things that come

00:27:59.720 --> 00:28:02.319
here, and we started in the beginning where you

00:28:02.319 --> 00:28:04.180
mentioned in a few months people are going to

00:28:04.180 --> 00:28:06.369
believe this is really happening. I think what

00:28:06.369 --> 00:28:08.210
we're seeing right now is still this undercurrent

00:28:08.210 --> 00:28:11.289
of just negativity and, all right, so I'll believe

00:28:11.289 --> 00:28:15.190
it when I see it. It's never -ending, and we

00:28:15.190 --> 00:28:18.410
need this positivity of, you know... Well, we

00:28:18.410 --> 00:28:22.049
lived through 30 years of pessimism because we'd

00:28:22.049 --> 00:28:25.109
be promised X, and it wouldn't come materialized.

00:28:25.750 --> 00:28:27.789
Manufacturing was leaving in the 90s. We're not

00:28:27.789 --> 00:28:31.190
out of college. It was hard to justify staying

00:28:31.190 --> 00:28:34.059
here, but we did. And I'm glad we did. But first

00:28:34.059 --> 00:28:37.579
time, I feel like in decades, we've got an actual

00:28:37.579 --> 00:28:41.680
opportunity to do a transformative reset of our

00:28:41.680 --> 00:28:43.819
region. And we've got everything we need. We've

00:28:43.819 --> 00:28:47.380
got great climate. Sure, it gets cloudy. But

00:28:47.380 --> 00:28:49.460
we all show up to work the next day. After 18

00:28:49.460 --> 00:28:51.380
inches of snow, it's not debilitating. We don't

00:28:51.380 --> 00:28:54.519
have the natural disasters. We just have some

00:28:54.519 --> 00:28:57.180
cloudy skies. We just got to find our vitamin

00:28:57.180 --> 00:29:01.380
D, find that red light, and get some color in

00:29:01.380 --> 00:29:06.650
your in your body mechanically or fly out of

00:29:06.650 --> 00:29:10.230
the air and come back. But the debilitating natural

00:29:10.230 --> 00:29:13.109
disasters do not impact us. We show up to work

00:29:13.109 --> 00:29:16.329
and we've got the resources and we've got the

00:29:16.329 --> 00:29:18.349
people and we've got the colleges. How do we

00:29:18.349 --> 00:29:20.650
keep these kids when they graduate to stay here?

00:29:20.650 --> 00:29:22.309
That's right. We're going to have the jobs now.

00:29:22.569 --> 00:29:24.750
I live in Ithaca and that's one of my big things

00:29:24.750 --> 00:29:27.890
is I think we've got to find a way to get industry

00:29:27.890 --> 00:29:31.279
into Ithaca. Cornell's pumping out some of the

00:29:31.279 --> 00:29:34.440
most brilliant doctors and engineers in the world

00:29:34.440 --> 00:29:37.359
this veteran area Yeah, and then see ya and it's

00:29:37.359 --> 00:29:39.259
like how do we keep them here? So I I'm totally

00:29:39.259 --> 00:29:41.759
on board with you on that and Syracuse to obviously

00:29:41.759 --> 00:29:44.440
Syracuse University. That's that's been a classic

00:29:44.440 --> 00:29:47.000
Upstate New York prop. Yeah, but great schools

00:29:47.000 --> 00:29:49.059
all over the place and and then nowhere to put

00:29:49.059 --> 00:29:52.859
them. Yeah. Yeah, but It's great. I I'm totally

00:29:52.859 --> 00:29:56.480
with you. I feel like it's our time Even the

00:29:56.480 --> 00:29:59.279
bills are good. We've paid, you know, it's like

00:29:59.279 --> 00:30:02.160
What's going on here? The bills are good and

00:30:02.160 --> 00:30:04.579
the region's growing and all these promises are

00:30:04.579 --> 00:30:06.660
coming true. It's just awesome Yeah, the region

00:30:06.660 --> 00:30:08.700
one more thing. The reason is super important.

00:30:08.700 --> 00:30:10.839
I think I've heard Matt talked about I know I've

00:30:10.839 --> 00:30:14.119
talked to Matt offline about this We really are

00:30:14.119 --> 00:30:16.960
doing a better job. We as the collective community

00:30:16.960 --> 00:30:19.640
promoting the region So it's the Mohawk Valley

00:30:19.640 --> 00:30:22.160
is inclusive of Central New York, which is inclusive

00:30:22.160 --> 00:30:24.200
of the figure lakes Which is inclusive of the

00:30:24.200 --> 00:30:26.720
southern tier? and then into the North Country.

00:30:27.900 --> 00:30:29.960
So whether it's Remington, you know, we've talked

00:30:29.960 --> 00:30:32.319
about Remington and the redevelopment of that

00:30:32.319 --> 00:30:34.900
and everything that the Herkimer County IDA,

00:30:35.019 --> 00:30:37.359
our buddy John Pisek out there is killing it

00:30:37.359 --> 00:30:41.220
with development. So as our footprint kind of

00:30:41.220 --> 00:30:43.920
stays within that two hour drive, we love the

00:30:43.920 --> 00:30:45.940
Mohawk Valley through the Finger Lakes and down

00:30:45.940 --> 00:30:50.220
to the Binghamton. Stacey Duncan down at the

00:30:50.220 --> 00:30:52.259
agency in Broome County is doing amazing things

00:30:52.259 --> 00:30:55.180
to get her region aligned. It's no longer county

00:30:55.180 --> 00:30:57.160
by county. The counties are getting together

00:30:57.160 --> 00:30:58.980
and then those regions are getting together and

00:30:58.980 --> 00:31:01.519
then the regions are working together. So it's

00:31:01.519 --> 00:31:03.740
really promoting upstate New York and we can

00:31:03.740 --> 00:31:06.519
talk about that line. Where is the line that

00:31:06.519 --> 00:31:09.039
you were showing the other day? I agree with

00:31:09.039 --> 00:31:11.539
Mike. It's somewhere north of the city. It's

00:31:11.539 --> 00:31:14.700
that Newberg. I saw that line you drew. I'm like,

00:31:14.940 --> 00:31:18.119
I think that's right. And we really have the

00:31:18.119 --> 00:31:20.539
opportunity to promote the resources that we

00:31:20.539 --> 00:31:23.220
all have upstate. Wherever you draw that line,

00:31:23.319 --> 00:31:27.119
and we're in the heart of it, 81 and 90 is critical.

00:31:28.519 --> 00:31:31.259
And whether we go two hours in any direction,

00:31:31.700 --> 00:31:33.599
our region needs to be promoting the region,

00:31:33.640 --> 00:31:37.099
because we've got great assets and a ton of colleges,

00:31:37.519 --> 00:31:39.940
a ton of graduates that need to find a reason

00:31:39.940 --> 00:31:44.390
to stay. That's it. Amen. Drop the mic. I'm going

00:31:44.390 --> 00:31:46.109
to let you out of here with one last question.

00:31:46.210 --> 00:31:48.230
Yeah, because we're talking about all these great

00:31:48.230 --> 00:31:50.029
things in the region. I'm excited. I would love

00:31:50.029 --> 00:31:54.490
to get your top five resources in central New

00:31:54.490 --> 00:31:57.690
York that that people from outside the area might

00:31:57.690 --> 00:32:02.009
not know. Great question. All right. Well, the

00:32:02.009 --> 00:32:05.470
Adirondacks, right? First and foremost, the Adirondacks.

00:32:06.269 --> 00:32:09.049
There's no reason anybody won't fall in love

00:32:09.049 --> 00:32:11.049
with the Adirondacks. So that's that's always

00:32:11.049 --> 00:32:14.980
my go to. The Finger Lakes are amazing. Um, you

00:32:14.980 --> 00:32:17.059
know, you just, those bodies of water, they're

00:32:17.059 --> 00:32:20.880
all just incredible. So whether you're a wine

00:32:20.880 --> 00:32:23.740
type of person or not, go to the Finger Lakes,

00:32:23.920 --> 00:32:29.579
take a tour, understand the heritage. Um, you

00:32:29.579 --> 00:32:33.559
know, I love the dome. I love Syracuse university.

00:32:34.140 --> 00:32:36.680
You know, I think the dome goes right up in there.

00:32:37.460 --> 00:32:41.180
Um, that's three brother. Man, I'm struggling.

00:32:41.579 --> 00:32:44.680
We can edit. Don't worry. Take your time. And

00:32:44.680 --> 00:32:48.859
the city, New York City is not far. My kids,

00:32:49.039 --> 00:32:51.980
what they'll do is they'll drive to Albany and

00:32:51.980 --> 00:32:54.339
then they ride the train down. I think that's

00:32:54.339 --> 00:32:56.920
a great way to do it. So I think New York City

00:32:56.920 --> 00:33:00.599
or Philly or Boston, all within those five hours.

00:33:00.859 --> 00:33:03.160
You know, I think that should be part of our

00:33:03.160 --> 00:33:04.740
conversation that we're reaching the region.

00:33:05.180 --> 00:33:08.099
Toronto's included in that, right? But for those

00:33:08.099 --> 00:33:11.640
five top five, I'm thinking Adirondacks, Finger

00:33:11.640 --> 00:33:16.140
Lakes. The Dome. The Dome. The cities outside

00:33:16.140 --> 00:33:20.259
of here. And then, you know, I'm really struggling

00:33:20.259 --> 00:33:24.160
with more. Give me one. What do you got? How

00:33:24.160 --> 00:33:26.640
about? How about you baseball guy like a like

00:33:26.640 --> 00:33:29.299
a Cooperstown fan? There you go. All of fame

00:33:29.299 --> 00:33:32.380
is a good one. I'm a lacrosse kid, but baseball

00:33:32.380 --> 00:33:35.839
come October. I'll pay attention. Cooperstown

00:33:35.839 --> 00:33:37.799
Hall of Fame is amazing. If you've never toured,

00:33:37.980 --> 00:33:40.420
you got to go down to those lower levels where

00:33:40.420 --> 00:33:43.460
they've got amazing history and and product.

00:33:44.279 --> 00:33:46.200
Doubleday's field. I go down there for a conference

00:33:46.200 --> 00:33:49.359
every year and we the attendees playing a softball

00:33:49.359 --> 00:33:52.480
tournament on Doubleday. That's incredible. It's

00:33:52.480 --> 00:33:54.440
like, you know, you're you're out there and you're

00:33:54.440 --> 00:33:56.960
thinking about the history of a baseball which

00:33:56.960 --> 00:34:00.859
I'm not a Huge historian, but there's something

00:34:00.859 --> 00:34:03.099
special about that field. It's amazing. Yeah

00:34:03.099 --> 00:34:04.980
used to go there as a kid I grew up like an hour

00:34:04.980 --> 00:34:07.339
away and they used to have the Hall of Fame game

00:34:07.339 --> 00:34:09.059
every year where two teams from them will be

00:34:09.059 --> 00:34:11.119
would come and play And we would just stay out

00:34:11.119 --> 00:34:12.900
in the parking lot There were like 50 kids and

00:34:12.900 --> 00:34:15.340
we would just run around shagging follow balls.

00:34:15.340 --> 00:34:18.480
Oh, yeah, it's really Niagara Falls. I got there

00:34:18.480 --> 00:34:23.389
you go. Yeah Love it. Mike Durkin, where can

00:34:23.389 --> 00:34:27.309
folks find your podcast and VIP, I guess, if

00:34:27.309 --> 00:34:27.949
they want to learn about that. Oh, well, thank

00:34:27.949 --> 00:34:31.389
you, guys. So makingthecitiesmaller .com. You'll

00:34:31.389 --> 00:34:35.329
find us on YouTube, Spotify, LinkedIn. The easiest

00:34:35.329 --> 00:34:37.949
spot is just find me on LinkedIn, follow me,

00:34:38.150 --> 00:34:40.349
and then you'll be certain to get connected to

00:34:40.349 --> 00:34:44.190
making the city smaller. For VIP, it's just VIPstructures

00:34:44.190 --> 00:34:47.889
.com. Again, we design, we build, and we develop

00:34:47.889 --> 00:34:51.559
real estate. right in the heart of downtown Syracuse

00:34:51.559 --> 00:34:53.980
and we're celebrating our 50th anniversary which

00:34:53.980 --> 00:34:58.099
is wild and Meg is taking us to the next 50 years

00:34:58.099 --> 00:35:00.619
50 years of any like if you I don't even know

00:35:00.619 --> 00:35:03.000
if you snored for 50 years I'm impressed like

00:35:03.000 --> 00:35:05.900
if you do anything for 50 years well and also

00:35:05.900 --> 00:35:09.079
statistically family businesses don't typically

00:35:09.079 --> 00:35:11.559
last a lot of people think it's a thing but it

00:35:11.559 --> 00:35:13.960
doesn't typically work that well and Meg is an

00:35:13.960 --> 00:35:17.340
absolute superstar and obviously She had incredible

00:35:17.340 --> 00:35:19.519
shoes to fill and she's doing a great job. So

00:35:19.519 --> 00:35:21.900
I agree. I if anybody's gonna take another 50

00:35:21.900 --> 00:35:24.619
It would be her do you are real quick? Are any

00:35:24.619 --> 00:35:27.579
of your kids interested in the same field? Are

00:35:27.579 --> 00:35:30.539
any of them looking into going into your a little

00:35:30.539 --> 00:35:33.099
bit? So Connor Connor was thinking when he graduated

00:35:33.099 --> 00:35:36.119
from Syracuse University in May that he might

00:35:36.119 --> 00:35:38.460
want to get in the project management he's a

00:35:38.460 --> 00:35:40.699
high school graduate, which is a combination

00:35:40.699 --> 00:35:43.820
of information information technology and and

00:35:43.820 --> 00:35:48.300
software and But he was lending towards project

00:35:48.300 --> 00:35:50.760
management construction, watching me and watching

00:35:50.760 --> 00:35:54.139
some others. And he had done some labor for a

00:35:54.139 --> 00:35:58.139
home remodeler. But he ended up in a job with

00:35:58.139 --> 00:36:00.059
United Radio, which is another company that's

00:36:00.059 --> 00:36:03.119
been around for decades. You know, just a stakeholder

00:36:03.119 --> 00:36:06.199
in our market. And he's a project coordinator

00:36:06.199 --> 00:36:09.039
for them, which is a great launch pad. And that's

00:36:09.039 --> 00:36:12.199
a great mix of technology with his degree and

00:36:12.199 --> 00:36:15.730
the project management, which he enjoys. So we'll

00:36:15.730 --> 00:36:18.469
see where his career takes him. And my younger

00:36:18.469 --> 00:36:22.429
one, I don't know. I think she could do anything

00:36:22.429 --> 00:36:25.170
she wants. She's smart. She's talented. She's

00:36:25.170 --> 00:36:28.309
strong. She's independent. So we'll see. That's

00:36:28.309 --> 00:36:30.130
awesome, man. Congratulations on everything.

00:36:30.849 --> 00:36:32.469
Keep doing what you're doing. We need you here.

00:36:32.630 --> 00:36:34.449
Thank you, sir. Yeah. Mike Durkin, it's been

00:36:34.449 --> 00:36:37.769
a pleasure. Any time you want to come back in

00:36:37.769 --> 00:36:40.510
and tell us about what's going on or just shoot

00:36:40.510 --> 00:36:43.650
the breeze. Please. That's what we're into. Clearly

00:36:43.650 --> 00:36:46.269
you can see when I said this guy was tapped in

00:36:46.269 --> 00:36:48.409
to see what I was talking about. We're not kidding.

00:36:49.610 --> 00:36:51.849
Absolutely a pleasure to have you, my friend.

00:36:52.369 --> 00:36:55.050
It's great to see you guys. And with that, we'll

00:36:55.050 --> 00:36:57.730
take a quick break. When we come back, we got

00:36:57.730 --> 00:37:00.409
some weekend stuff to review. Oh, yes. We got

00:37:00.409 --> 00:37:02.590
all kinds of... We got some news in the content

00:37:02.590 --> 00:37:04.809
world. Crazy stuff. We'll see what else we get

00:37:04.809 --> 00:37:07.289
to. Yeah, we'll be back. Some guy was mad at

00:37:07.289 --> 00:37:10.539
me. There's a guy mad at you? Oh, yeah. Yeah,

00:37:10.539 --> 00:37:13.139
we've got a lot to talk about on good news York

00:37:13.139 --> 00:37:15.840
sponsored by ads on the go ads on the go get

00:37:15.840 --> 00:37:34.000
ads on the go calm. That's it You bought that

00:37:34.000 --> 00:37:37.380
ha I almost bought that oh, sorry all right here

00:37:37.380 --> 00:37:41.989
we go Welcome back to Good News UR. We got a

00:37:41.989 --> 00:37:44.489
bunch of random things, and I feel like we've

00:37:44.489 --> 00:37:46.309
kind of run out of time for our random things

00:37:46.309 --> 00:37:48.110
in the last few episodes. I know, and I hate

00:37:48.110 --> 00:37:50.130
it. I want to take a few extra minutes. Even

00:37:50.130 --> 00:37:52.869
though we just had a phenomenal interview with

00:37:52.869 --> 00:37:54.849
our man Mike Durkin, I told you that guy was

00:37:54.849 --> 00:37:57.409
cool. That dude. Yeah, you keep bringing in really,

00:37:57.409 --> 00:37:59.670
like every time you got a really cool guest coming

00:37:59.670 --> 00:38:02.150
in from profound, and I'm like, okay. They are

00:38:02.150 --> 00:38:05.489
all amazing, dude. It's like just innovative,

00:38:05.829 --> 00:38:09.530
smart, kind. Check all the boxes, man. I love

00:38:09.530 --> 00:38:13.650
it. I love it. It's a great time. But we got

00:38:13.650 --> 00:38:15.489
a lot of other things, like I said, that I wanted

00:38:15.489 --> 00:38:17.469
to talk about. And I might as well go with the

00:38:17.469 --> 00:38:19.690
first one, since you sort of... Dude. You sort

00:38:19.690 --> 00:38:22.789
of... If this works... On TikTok, this is not

00:38:22.789 --> 00:38:25.829
a thing. It should be a thing. I have a TikTok

00:38:25.829 --> 00:38:29.429
shop affiliate. I could sell this thing, but

00:38:29.429 --> 00:38:31.849
I don't care to. I've seen this ad like 10 times,

00:38:31.989 --> 00:38:33.570
and I've almost bought it 10 times. It's a lawn

00:38:33.570 --> 00:38:38.079
order sound effect gavel. Gong, gong. The best

00:38:38.079 --> 00:38:40.840
part of it the reason that TV show has like four

00:38:40.840 --> 00:38:44.340
franchises and 5 ,000 episodes is this fucking

00:38:44.340 --> 00:38:47.920
sound effect kong kong whoever on that show came

00:38:47.920 --> 00:38:51.599
up with that idea deserves like 75 % ownership

00:38:51.599 --> 00:38:57.460
of the show kong kong Dude this is It comes with

00:38:57.460 --> 00:39:01.000
a little gavel and sound effect pad and I don't

00:39:01.000 --> 00:39:02.820
know it's gonna be it's gonna be I'm gonna guess

00:39:02.820 --> 00:39:09.880
it's gonna be like kinky Not bad It's a little

00:39:09.880 --> 00:39:12.679
up here, I thought it'd be more down here. I

00:39:12.679 --> 00:39:13.760
don't know if the mic will pick it up from over

00:39:13.760 --> 00:39:16.300
there, but it is the official law and order sound.

00:39:16.599 --> 00:39:19.539
I gotta say, the second most amusing thing, yeah,

00:39:19.619 --> 00:39:20.659
it's a little, you gotta hit the right spot.

00:39:20.840 --> 00:39:24.260
There you go. You're a bad judge. Okay. Yes,

00:39:24.260 --> 00:39:27.300
I am. It came with this cute little book. What?

00:39:27.990 --> 00:39:30.969
The history of law and order that thing she show

00:39:30.969 --> 00:39:33.250
do that thing should be as long as war and peace

00:39:33.250 --> 00:39:36.389
Look at how many episodes they've had This is

00:39:36.389 --> 00:39:38.210
the original law and order not as for you. Oh

00:39:38.210 --> 00:39:43.289
my bad. It's got iced tea Jack McAvoy. Yeah,

00:39:43.289 --> 00:39:48.090
of course. Who cares? I can way this is again

00:39:50.159 --> 00:39:53.239
Proof that you can feed me stupid shit in the

00:39:53.239 --> 00:39:55.440
feed and I will buy it law and order my wife

00:39:55.440 --> 00:39:57.820
used to watch this and My favorite part was always

00:39:57.820 --> 00:39:59.980
the opening when they find the murder and then

00:39:59.980 --> 00:40:02.019
I would go and leave and come back for the end

00:40:02.019 --> 00:40:04.139
So I would know okay This is what happened and

00:40:04.139 --> 00:40:06.400
did they get convicted or not my favorite part

00:40:06.400 --> 00:40:09.739
about law and order is how? someone will be brutally

00:40:09.739 --> 00:40:13.300
Mary is and The police will go talk to a witness

00:40:13.300 --> 00:40:16.039
and the witness doesn't stop what the fuck they're

00:40:16.039 --> 00:40:18.750
doing. Yeah They just keep working. I'm busy

00:40:18.750 --> 00:40:20.989
gardening. Yeah, you're right. Hey, can you tell

00:40:20.989 --> 00:40:22.989
us about the dude that had his head sawed off

00:40:22.989 --> 00:40:25.190
yesterday? I don't know, man. I got 15 petunias

00:40:25.190 --> 00:40:26.650
to take care of. These tulips gotta get in here,

00:40:26.650 --> 00:40:29.090
bro. I don't really have time for... Like, dude,

00:40:29.090 --> 00:40:31.769
you're so right. Like, they're too good for the...

00:40:31.769 --> 00:40:34.909
Like, if a detective came to me and I was gardening

00:40:34.909 --> 00:40:36.269
and they were like, I have a few questions, I

00:40:36.269 --> 00:40:39.130
would be like, what? What did I do? Guy's working

00:40:39.130 --> 00:40:40.989
in a factory and he just, he doesn't even fucking

00:40:40.989 --> 00:40:43.730
stop. No, he's like... What? I can't hear you.

00:40:43.750 --> 00:40:45.590
I'm trying to work over here, you jack -off.

00:40:46.559 --> 00:40:50.079
It's wild. It is wild. Wild. It is wild. And

00:40:50.079 --> 00:40:52.739
you know, the one thing I appreciated about Law

00:40:52.739 --> 00:40:55.159
& Order, because remember when we were kids in

00:40:55.159 --> 00:40:57.639
Scooby -Doo, and at the end they would pull the

00:40:57.639 --> 00:41:00.079
mask off, it was always the first person that

00:41:00.079 --> 00:41:02.340
they talked to. Sure. So I was always like, yeah,

00:41:02.420 --> 00:41:04.280
that you know the first person they talked to

00:41:04.280 --> 00:41:06.719
is going to end up being the culprit. But at

00:41:06.719 --> 00:41:09.000
Law & Order, there were some twists and turns.

00:41:09.099 --> 00:41:11.579
Sometimes it's the second person. Sometimes it's

00:41:11.579 --> 00:41:16.099
the third. It's a wild, wild show. Anyway. That's

00:41:16.099 --> 00:41:18.500
my toy of the day dude. Excellent 10 out of time.

00:41:18.579 --> 00:41:19.760
We haven't done that bit in a while What did

00:41:19.760 --> 00:41:22.079
we call that bit something we did by shit or

00:41:22.079 --> 00:41:24.260
something? Remember we did that Matt by shit

00:41:24.260 --> 00:41:28.519
Let's stick with that. All right on to the next

00:41:28.519 --> 00:41:30.780
There we go, what's the next topic and what about

00:41:30.780 --> 00:41:33.699
your birthday dude happy birthday and happy father's

00:41:33.699 --> 00:41:35.719
day Thank you. Thank you. Yeah, Matt had a birthday

00:41:35.719 --> 00:41:38.880
this weekend and Danny and I suck we didn't go

00:41:39.079 --> 00:41:40.940
But we had good reasons. So here's the thing.

00:41:41.420 --> 00:41:43.699
We had a surprise party. Shout out to my wife

00:41:43.699 --> 00:41:45.480
for playing a surprise party. I didn't know anything

00:41:45.480 --> 00:41:47.579
about it. And all my friends and coworkers and

00:41:47.579 --> 00:41:49.840
everybody who showed up. That was fucking awesome.

00:41:49.940 --> 00:41:51.780
Yeah, man. We had it right down the road from

00:41:51.780 --> 00:41:55.360
the studio at this pinball place that I had never

00:41:55.360 --> 00:41:57.179
been in. What's it called? Skill Shot, I believe.

00:41:57.619 --> 00:41:59.380
Yeah. Phenomenal. They did the whole thing. They

00:41:59.380 --> 00:42:03.480
got us food and drinks and unlimited pinball

00:42:03.480 --> 00:42:06.980
playing. And we had a great time. You fellas

00:42:06.980 --> 00:42:10.360
were both very busy. And I don't fault you at

00:42:10.360 --> 00:42:12.960
all, first of all, for not making it. I wouldn't

00:42:12.960 --> 00:42:15.219
have expected you to, coming from how far away

00:42:15.219 --> 00:42:17.900
you are. There we would have been. You guys made

00:42:17.900 --> 00:42:21.599
me, like, one of the best videos. I almost, as

00:42:21.599 --> 00:42:23.059
I'm watching this, and I'm laughing at it, I'm

00:42:23.059 --> 00:42:24.460
like, these guys, why don't they make more of

00:42:24.460 --> 00:42:29.320
this shit at work? But it was great. And we will

00:42:29.320 --> 00:42:31.980
play it, and I'm gonna post it and share it.

00:42:32.000 --> 00:42:34.599
It was the very least we could do. We love you

00:42:34.599 --> 00:42:39.480
as a friend, but also as our boss. And we felt

00:42:39.480 --> 00:42:41.159
incredibly guilty that we couldn't be there,

00:42:41.179 --> 00:42:43.260
but we had good reason. My son had his own birthday

00:42:43.260 --> 00:42:45.860
party down in Vestal, New York. I would have

00:42:45.860 --> 00:42:49.039
had to drive separate and come up, and Danny

00:42:49.039 --> 00:42:52.739
put on a hell of a Loricana gaming event, which

00:42:52.739 --> 00:42:55.059
was wild and awesome. The fact that you've trained

00:42:55.059 --> 00:42:58.380
him to say that word, buddy, is truly impressive.

00:42:58.619 --> 00:43:00.159
I sound cool in the gaming world now. I'm like,

00:43:00.179 --> 00:43:02.199
hey, you guys play Loricana? Well, you should.

00:43:03.099 --> 00:43:05.619
Even though I have no idea what it is. But yeah,

00:43:05.719 --> 00:43:08.340
it was phenomenal, and I appreciate it, and I

00:43:08.340 --> 00:43:11.079
thank you. We love you, man, and we're so glad

00:43:11.079 --> 00:43:14.139
that your wife was awesome, and she had a private

00:43:14.139 --> 00:43:18.239
Facebook thing. And I'm more impressed that Danny

00:43:18.239 --> 00:43:20.619
and I didn't blow it. Did you really? Be honest.

00:43:20.719 --> 00:43:22.760
Did you have any inkling? I had no clue. Zero.

00:43:22.860 --> 00:43:24.519
My wife told me we were doing something for my

00:43:24.519 --> 00:43:27.239
birthday, and that was... all I knew, so I don't

00:43:27.239 --> 00:43:28.420
know, she's taking me to dinner or something,

00:43:28.539 --> 00:43:31.159
you know what I mean? She and I are both not

00:43:31.159 --> 00:43:34.039
necessarily big event people for this. We've

00:43:34.039 --> 00:43:36.360
always been more about the kids than each other.

00:43:37.579 --> 00:43:39.519
So this was a total surprise. It was phenomenal.

00:43:39.940 --> 00:43:41.219
We had a great time. Great to see everybody.

00:43:41.900 --> 00:43:45.400
I fucking love people for coming out. Well, you're

00:43:45.400 --> 00:43:47.320
very loved, man, and happy birthday. And we'll

00:43:47.320 --> 00:43:49.260
share that fun video as well, because like I

00:43:49.260 --> 00:43:50.920
said, you guys. It's a good vid. You guys did

00:43:50.920 --> 00:43:53.849
a great. It's a good vid. I'll give this piece

00:43:53.849 --> 00:43:56.030
of advice. If you can't make it to a friend's

00:43:56.030 --> 00:44:00.710
party, send a goofy video instead. Do you think

00:44:00.710 --> 00:44:03.630
it made up for us not being there? Do you think

00:44:03.630 --> 00:44:07.010
it was like, you know what, this was justified

00:44:07.010 --> 00:44:09.829
for them not coming? You know what I mean? Sure.

00:44:09.869 --> 00:44:11.309
You didn't eat any of the food or anything. It

00:44:11.309 --> 00:44:13.449
was perfect. That's true. That's true. Well,

00:44:13.530 --> 00:44:15.969
I think in the video we say, we're actually doing

00:44:15.969 --> 00:44:18.710
you a favor. You see us at least four days a

00:44:18.710 --> 00:44:22.199
week, so this was our gift. It was good, it was

00:44:22.199 --> 00:44:24.099
good. We had a great time and I really appreciate

00:44:24.099 --> 00:44:28.079
everybody. And everybody on Facebook, I had like

00:44:28.079 --> 00:44:32.079
hundreds of folks reach out and wish me the old

00:44:32.079 --> 00:44:35.340
happy level up day. If it wasn't for Facebook,

00:44:35.380 --> 00:44:37.460
I wouldn't know anyone's birthday. I'll be honest.

00:44:37.480 --> 00:44:38.840
I'm right there with you, man. Including myself.

00:44:38.900 --> 00:44:42.880
Luckily mine's a holiday, so it's the one holiday

00:44:42.880 --> 00:44:46.659
you don't get off. No. But anyway, it was a great

00:44:46.659 --> 00:44:48.340
time. It was a great time. Also great Father's

00:44:48.340 --> 00:44:50.760
Day. Yeah. Father's Day to you. Thank you, buddy.

00:44:51.639 --> 00:44:53.659
I'm like one of those kids whose birthday is

00:44:53.659 --> 00:44:56.219
near Christmas. So my family kind of merges the

00:44:56.219 --> 00:44:58.179
birthday and Father's Day, which is awesome.

00:44:59.159 --> 00:45:04.380
My daughter had a gymnastics recital. Nice. Brilliant

00:45:04.380 --> 00:45:06.039
scheduling on Father's Day. Of course. But it

00:45:06.039 --> 00:45:08.260
was a great time. And you're going to spend the

00:45:08.260 --> 00:45:11.079
time with the kids. Absolutely. Who cares? Before

00:45:11.079 --> 00:45:13.599
we quickly jump away, I just wanted to kick it

00:45:13.599 --> 00:45:15.239
to Danny for just a second, buddy. And I don't

00:45:15.239 --> 00:45:17.059
know if you just want to mention, how was your

00:45:17.059 --> 00:45:19.579
event on Saturday? How was this? Yeah, Danny,

00:45:19.659 --> 00:45:21.400
I don't know if that setting is still on the

00:45:21.400 --> 00:45:23.420
camera where you can flip it around because I

00:45:23.420 --> 00:45:27.599
think they reset but It's all good. It was awesome.

00:45:27.599 --> 00:45:30.699
You know, we had 32 players We actually just

00:45:30.699 --> 00:45:33.300
got I was talking to Mike in between the break

00:45:33.300 --> 00:45:37.000
here. We got picked up by a Lorkana Account that

00:45:37.000 --> 00:45:39.920
specializes in they're called ink decks. So in

00:45:39.920 --> 00:45:42.860
Lorkana, there's ink They just specialize in

00:45:42.860 --> 00:45:44.599
collecting all the decks from big tournaments.

00:45:44.599 --> 00:45:47.079
So they just posted us and tagged us on their

00:45:47.079 --> 00:45:49.800
thing. So now more Lord Khan of content creators

00:45:49.800 --> 00:45:52.719
can go through our tournament and look at the

00:45:52.719 --> 00:45:56.800
lists and especially the more unique lists that

00:45:56.800 --> 00:46:00.000
stray off from the meta. So I'm excited to see

00:46:00.000 --> 00:46:03.980
that. It's such a very niche thing, but it's

00:46:03.980 --> 00:46:07.340
amazing the community that that looks for that.

00:46:07.559 --> 00:46:09.360
Well, yeah, I think it's more. I'm sorry. Are

00:46:09.360 --> 00:46:12.360
you speaking English? Old English. Surprisingly,

00:46:12.679 --> 00:46:14.800
yes. No, I think that's what makes it more nerding

00:46:14.800 --> 00:46:18.880
me. Yeah That's massive. No, but I think that's

00:46:18.880 --> 00:46:20.860
more impressive and it was makes it more special

00:46:20.860 --> 00:46:23.579
Is that because it's such a niche game when people

00:46:23.579 --> 00:46:26.519
who play that game? Find that there's like a

00:46:26.519 --> 00:46:29.159
place to go for it. It's it's humongous man.

00:46:29.159 --> 00:46:31.860
It's awesome. Congratulations It's it's genuinely

00:46:31.860 --> 00:46:33.619
awesome. And I'm really I'm really happy that

00:46:33.619 --> 00:46:35.820
everything went well for you. Thanks guys. You're

00:46:35.820 --> 00:46:39.920
welcome, buddy so a Couple other things we want

00:46:39.920 --> 00:46:43.869
to talk about one We'll throw out, and this is

00:46:43.869 --> 00:46:45.690
Good News York, so we wanna stay positive. We'll

00:46:45.690 --> 00:46:48.889
stay very positive. We got some fantastic feedback

00:46:48.889 --> 00:46:55.230
from a listener recently. They suggested, it

00:46:55.230 --> 00:46:57.130
was so nice of them to put in a suggestion that

00:46:57.130 --> 00:47:02.230
we didn't ask for. How considerate. They suggested

00:47:02.230 --> 00:47:06.170
that we didn't have as much swearing in our clips.

00:47:08.349 --> 00:47:11.030
It appears that this person, while an adult,

00:47:11.190 --> 00:47:14.809
is not necessarily skilled in the ways as adults

00:47:14.809 --> 00:47:18.010
function, and they were a little upset to hear

00:47:18.010 --> 00:47:22.010
that I might say fuck. Yeah. On the internet.

00:47:22.409 --> 00:47:24.289
I felt it was more directed towards me, because

00:47:24.289 --> 00:47:26.329
I do swear a lot when I get excited, you know?

00:47:26.510 --> 00:47:28.210
Like, I think we posted a clip the other day

00:47:28.210 --> 00:47:29.929
where we were opening your gifts and I dropped,

00:47:29.929 --> 00:47:32.269
like, two F -bombs. I guess I just assumed it's

00:47:32.269 --> 00:47:34.289
me, because I get it in every other word. I thought

00:47:34.289 --> 00:47:37.809
it was more of me than you, but I'll gladly let

00:47:37.809 --> 00:47:39.389
you take the blame. You know, here's the thing.

00:47:39.510 --> 00:47:42.329
We're on the internet, you know? And adults swear,

00:47:42.389 --> 00:47:44.110
and we want to be real. That's the biggest thing.

00:47:44.429 --> 00:47:46.150
You know, we want to be positive, we want to

00:47:46.150 --> 00:47:48.210
be upbeat, but we don't want to be fake about

00:47:48.210 --> 00:47:51.610
it. No. You know, we're not pretending to like

00:47:51.610 --> 00:47:53.889
these things. We don't pretend to support these

00:47:53.889 --> 00:47:55.889
businesses or these entrepreneurs we're talking

00:47:55.889 --> 00:48:00.030
about. We're real. And in real life, Mike and

00:48:00.030 --> 00:48:03.690
I swear a shit ton. We really do. So if you guys

00:48:03.690 --> 00:48:06.650
just sit here and be real and do a natural organic

00:48:06.650 --> 00:48:11.190
content podcast, you're going to hear some fucks

00:48:11.190 --> 00:48:14.829
once in a while. And the guy that wrote me, I

00:48:14.829 --> 00:48:17.110
know him. He's a great guy. And I think he was

00:48:17.110 --> 00:48:19.070
coming from a place of being like, I really like

00:48:19.070 --> 00:48:22.019
the show, but like heads up. You a member of

00:48:22.019 --> 00:48:25.260
the clergy or something? No, not not at all actually

00:48:25.260 --> 00:48:28.460
And and so I was actually thankful because we

00:48:28.460 --> 00:48:30.380
do appreciate feedback first day with a high

00:48:30.380 --> 00:48:33.119
-speed connection But but you know what I found

00:48:33.119 --> 00:48:35.179
the most refreshing is how much it triggered

00:48:35.179 --> 00:48:37.639
you I love it you defended our honor and I appreciate

00:48:37.639 --> 00:48:41.460
that because I love to fucking swear. Yeah It's

00:48:41.460 --> 00:48:43.099
not that I love it. You know, I remember when

00:48:43.099 --> 00:48:45.000
Howard I'm a huge Howard Stern fan I don't think

00:48:45.000 --> 00:48:47.239
I've missed an episode since 1997 when he went

00:48:47.239 --> 00:48:49.420
the terrestrial radio or from terrestrial radio

00:48:49.420 --> 00:48:52.920
to satellite. Yep Remember the first few episodes

00:48:52.920 --> 00:48:56.300
and few interviews before he was telling everybody

00:48:56.300 --> 00:48:58.619
like look Everyone's gonna expect us to come

00:48:58.619 --> 00:49:01.019
on and all the things that the FCC hated about

00:49:01.019 --> 00:49:03.219
us We're gonna just and he's like, I don't want

00:49:03.219 --> 00:49:05.440
us to swear more than we did. We're just go,

00:49:05.579 --> 00:49:06.860
you know what I mean? We're not gonna swear more

00:49:06.860 --> 00:49:09.360
now. It's just now we don't and it's funny is

00:49:09.360 --> 00:49:13.760
that it ended up being a Ton of swearing because

00:49:13.760 --> 00:49:17.219
that's naturally how adults how they talk And

00:49:17.219 --> 00:49:19.760
so, and I'm glad you, I thought what I thought

00:49:19.760 --> 00:49:20.980
was gonna happen was you were gonna say, you

00:49:20.980 --> 00:49:23.400
know what, he's right, we gotta stop, and I didn't

00:49:23.400 --> 00:49:25.519
wanna do that because like you said, this really

00:49:25.519 --> 00:49:27.519
is our natural reactions. Yeah, you know, and

00:49:27.519 --> 00:49:29.780
we do things professional, and we do business

00:49:29.780 --> 00:49:32.340
content and things of that nature. What we don't

00:49:32.340 --> 00:49:34.760
do is make content for children. We don't. You

00:49:34.760 --> 00:49:36.340
know, and that's not to say that we're obscene

00:49:36.340 --> 00:49:38.960
in any way, but the whole thing, this is pointed

00:49:38.960 --> 00:49:42.599
at professionals in New York State learning about

00:49:42.599 --> 00:49:44.119
New York State, learning about things to do with

00:49:44.119 --> 00:49:46.239
their family, but this is not a children's show.

00:49:46.429 --> 00:49:49.369
And in the podcast feeds, it is specifically

00:49:49.369 --> 00:49:52.070
marked as explicit. And in YouTube, it specifically

00:49:52.070 --> 00:49:56.150
says it's not made for children. So I don't know

00:49:56.150 --> 00:49:59.869
what to tell you, bro. I dare say, and I'm not

00:49:59.869 --> 00:50:03.469
just trying to grasp at straws here. I dare say

00:50:03.469 --> 00:50:05.769
when I'm listening to a podcast or anything and

00:50:05.769 --> 00:50:08.809
someone swears, it immediately authenticates

00:50:08.809 --> 00:50:11.449
that podcast for me. And I'm not saying you have

00:50:11.449 --> 00:50:14.920
to swear. What I'm saying if it makes sense for

00:50:14.920 --> 00:50:16.719
what they're talking about and they swear I suddenly

00:50:16.719 --> 00:50:19.460
go okay, so this isn't completely scripted They're

00:50:19.460 --> 00:50:20.880
passionate about what they're talking about.

00:50:20.920 --> 00:50:24.480
They're real people right and by the way I was

00:50:24.480 --> 00:50:27.820
in you know, I did radio and the FCC sucked I

00:50:27.820 --> 00:50:29.280
get why they were there and they're important

00:50:29.280 --> 00:50:31.579
to be there Yeah, but you know, we don't have

00:50:31.579 --> 00:50:33.539
to worry about that. So let's celebrate that

00:50:33.539 --> 00:50:35.579
and and again, it's not just us It's not like

00:50:35.579 --> 00:50:38.260
we're breaking boundaries here and we're cutting

00:50:38.260 --> 00:50:41.429
edge. It's the fucking internet. Yeah, man You

00:50:41.429 --> 00:50:43.869
know you'll flip through your feed and you'll

00:50:43.869 --> 00:50:46.889
see a clip of us telling a joke or saying fuck

00:50:46.889 --> 00:50:48.989
You know, man, that's so offensive and then on

00:50:48.989 --> 00:50:51.469
the next feed you get to see your neighbor Yeah,

00:50:51.469 --> 00:50:53.230
threatening your other neighbor's life. Yeah

00:50:53.230 --> 00:50:55.650
because of who they voted for for local dog catcher

00:50:55.650 --> 00:50:58.050
Yeah, so I'm not oh my god like they said the

00:50:58.050 --> 00:51:00.230
f -word and then it switches to body cam footage

00:51:00.230 --> 00:51:02.090
of someone getting 18 holes put in We are the

00:51:02.090 --> 00:51:04.429
least vulgar content on the entire internet.

00:51:04.429 --> 00:51:08.409
I would agree When I'm not talking as Danny said

00:51:08.409 --> 00:51:11.500
I'm an HR night well, but You got a real me and

00:51:11.500 --> 00:51:13.900
I can really get going tapes. Don't roll 24 7.

00:51:14.039 --> 00:51:17.679
Oh my but anyway That's enough about that. Yes

00:51:17.679 --> 00:51:21.860
last thing I wanted to talk about And I kind

00:51:21.860 --> 00:51:24.460
of wish I had that I don't even know and Danny

00:51:24.460 --> 00:51:26.000
if I'm putting you on the spot too much Tell

00:51:26.000 --> 00:51:29.400
me is there any way to pull up a link that I

00:51:29.400 --> 00:51:32.739
might have sent in the chat Do I know what this

00:51:32.739 --> 00:51:36.000
is? This is the the podcasting Oh boy. Oh boy.

00:51:36.039 --> 00:51:38.920
So so I can't wait to hear what you think of

00:51:38.920 --> 00:51:41.320
podcasts are exploding Mm -hmm. Okay, and I'm

00:51:41.320 --> 00:51:42.739
gonna say whether or not we find this clip. I'm

00:51:42.739 --> 00:51:45.360
gonna set it up for you Uh, I'm sorry for throwing

00:51:45.360 --> 00:51:48.739
this at you live Podcasts are exploding. We know

00:51:48.739 --> 00:51:50.519
that that's yeah launch growth mode content.

00:51:50.519 --> 00:51:52.659
So many people told us we hit it at just the

00:51:52.659 --> 00:51:55.800
right time Podcasts certainly aren't a new concept.

00:51:55.820 --> 00:51:58.179
They've been around for literally decades Mm

00:51:58.179 --> 00:52:01.780
-hmm a decade ago. I tried to launch a podcast

00:52:01.780 --> 00:52:04.440
business in Syracuse as many folks know Didn't

00:52:04.440 --> 00:52:05.780
fucking go anywhere. Didn't know what nobody

00:52:05.780 --> 00:52:09.340
knew what a podcast. I'm swearing back then sorry

00:52:09.869 --> 00:52:13.190
Um, so, you know, it's been this ebb and flow,

00:52:13.429 --> 00:52:16.710
but especially, um, and I don't know exclusively,

00:52:16.710 --> 00:52:18.489
and maybe we give this more credit than that,

00:52:18.550 --> 00:52:20.690
but in the last election, many folks believe

00:52:20.690 --> 00:52:24.090
that podcasts, uh, played a massive role. And

00:52:24.090 --> 00:52:26.110
you, regardless of what your take on whether

00:52:26.110 --> 00:52:30.190
or not that was good or bad, that skyrocketed

00:52:30.190 --> 00:52:33.329
these things to the forefront. And now everybody

00:52:33.329 --> 00:52:36.130
has a podcast thanks to growth mode content.

00:52:36.670 --> 00:52:41.630
Um, and This trend is growing. And I can see

00:52:41.630 --> 00:52:44.469
why folks might worry about that, especially

00:52:44.469 --> 00:52:47.829
folks like us in this industry. Looks like Danny's

00:52:47.829 --> 00:52:51.769
got it. And as long as he thinks the audio works,

00:52:51.789 --> 00:52:53.889
I'm going to ask him to play this clip first.

00:52:53.889 --> 00:52:55.289
Oh, I haven't seen this. And then we'll talk

00:52:55.289 --> 00:52:58.309
about it. Great. I thought you watched it. We

00:52:58.309 --> 00:52:59.789
just saw this in the chat. Oh, OK. I thought,

00:52:59.909 --> 00:53:03.590
never mind. So here's the clip. Walmart is launching

00:53:03.590 --> 00:53:06.969
podcast studios. And let it rip, buddy. We'll

00:53:06.969 --> 00:53:09.920
hear the story. Walmart's launching podcast studios.

00:53:09.920 --> 00:53:12.539
Okay. Remember back to the day when JCPenney

00:53:12.539 --> 00:53:13.760
had those... We might just need our speakers

00:53:13.760 --> 00:53:15.880
up. ...family portrait studios where you got

00:53:15.880 --> 00:53:18.679
those awkward family photos? There we go. Walmart

00:53:18.679 --> 00:53:21.679
is bringing that back, but not family photos.

00:53:22.019 --> 00:53:25.119
They're launching podcast studios. Imagine walking

00:53:25.119 --> 00:53:28.219
into Walmart and recording a podcast. They just

00:53:28.219 --> 00:53:30.320
launched their first location in Franklin, Tennessee,

00:53:30.480 --> 00:53:33.320
but it's not just podcasts. You can record music,

00:53:33.699 --> 00:53:36.800
photography, video podcasts. It's really a space

00:53:36.800 --> 00:53:39.659
where you can create all types of content because

00:53:39.659 --> 00:53:41.780
Walmart knows that content is the new currency

00:53:41.780 --> 00:53:44.900
And podcast studios have been popping up everywhere

00:53:44.900 --> 00:53:48.380
here in Miami We went from two to like 50 studios

00:53:48.380 --> 00:53:51.139
in the last two years They are popping up on

00:53:51.139 --> 00:53:54.800
every corner because people need content in 2025.

00:53:54.920 --> 00:53:57.519
That's exactly why I built the Airbnb of podcast

00:53:57.519 --> 00:54:06.250
studio studio so Can you cut the monitors Boy

00:54:06.250 --> 00:54:08.789
Walmart knows how to ruin everything don't they

00:54:08.789 --> 00:54:11.969
I? Mean part of that is you got to keep in mind.

00:54:11.969 --> 00:54:13.570
That's not even necessarily Walmart That's somebody

00:54:13.570 --> 00:54:15.750
that goes because they have these spaces all

00:54:15.750 --> 00:54:18.010
over the place and you know partners come to

00:54:18.010 --> 00:54:20.210
them They go hey, I want to you know I think

00:54:20.210 --> 00:54:22.710
there's the haircut place sure in a lot of Walmart's

00:54:22.710 --> 00:54:24.469
they go hey Let's let's put our place in all

00:54:24.469 --> 00:54:26.349
your Walmart's you know I don't know necessarily

00:54:26.349 --> 00:54:32.269
they seek that out hmm. I don't know um but This

00:54:32.269 --> 00:54:34.650
is something that's very exciting to me And I

00:54:34.650 --> 00:54:36.030
know a lot of people might think, especially

00:54:36.030 --> 00:54:38.590
when that fellow mentions how this has exploded

00:54:38.590 --> 00:54:41.949
and studios have exploded. Right. As somebody

00:54:41.949 --> 00:54:44.489
who runs, I don't want to say, we're not typically

00:54:44.489 --> 00:54:46.650
a studio. A lot of these studio spaces and especially

00:54:46.650 --> 00:54:50.690
that Walmart is a cool spot for you to use. Right.

00:54:50.889 --> 00:54:52.289
That's not what we do at Growth Mode Content.

00:54:52.409 --> 00:54:55.030
Right. We have the cool spot, but then we also

00:54:55.030 --> 00:54:57.050
have the team that does all the work that goes

00:54:57.050 --> 00:55:00.090
into it, which is the part that nobody imagines.

00:55:00.130 --> 00:55:02.329
Sure. It's also the reason I'm very excited about

00:55:02.329 --> 00:55:06.840
this. because all of these very cool, very nice

00:55:06.840 --> 00:55:10.320
-looking sets in cool studios for do -it -yourself

00:55:10.320 --> 00:55:13.539
content is gonna show people the reason we exist.

00:55:14.300 --> 00:55:18.500
It's a lot of fucking work. And it's not just

00:55:18.500 --> 00:55:21.139
the sitting down and recording. It's the editing.

00:55:21.500 --> 00:55:24.619
It's the posting. It's the promotion. It's the

00:55:24.619 --> 00:55:26.739
strategy that goes behind it all so that somebody

00:55:26.739 --> 00:55:30.300
will actually watch the stuff. These are all

00:55:30.300 --> 00:55:32.960
the extra and the most time consuming pieces

00:55:32.960 --> 00:55:36.340
of any content creation strategy. And it's the

00:55:36.340 --> 00:55:39.980
thing that none of these just studios or the

00:55:39.980 --> 00:55:42.159
places that offer you to rent the room for whatever

00:55:42.159 --> 00:55:45.539
an hour, none of those offer that. So anybody

00:55:45.539 --> 00:55:47.659
who does this with any seriousness and anybody

00:55:47.659 --> 00:55:50.159
who gets a little traction is going to find exactly

00:55:50.159 --> 00:55:52.920
what I found in my business when I started making

00:55:52.920 --> 00:55:56.760
podcasts for my business. The business gets successful

00:55:56.760 --> 00:55:58.099
because of the podcast and you don't have time

00:55:58.099 --> 00:56:01.219
to do the podcast. Right. Enter growth mode content

00:56:01.219 --> 00:56:04.079
where we literally do make it so easy that all

00:56:04.079 --> 00:56:06.920
you do have to do is show up, sit down and record

00:56:06.920 --> 00:56:10.219
and all of that other work is done for you. And

00:56:10.219 --> 00:56:13.059
you have a reliable, consistent daily posting

00:56:13.059 --> 00:56:16.000
schedule and a strategy behind your content and

00:56:16.000 --> 00:56:18.199
all the other pieces that actually make it successful.

00:56:18.880 --> 00:56:21.280
So the more and more people want that to me,

00:56:21.300 --> 00:56:25.059
that just drives demand to us. especially when

00:56:25.059 --> 00:56:27.219
I believe we are setting ourselves, and we're

00:56:27.219 --> 00:56:29.519
continuing to grow in this manner, setting ourselves

00:56:29.519 --> 00:56:32.179
to be the premium option, right? And there's

00:56:32.179 --> 00:56:36.699
a couple other great studios in Syracuse. They

00:56:36.699 --> 00:56:39.280
are working to do the same things, but these

00:56:39.280 --> 00:56:41.320
are all good for us. You know what I mean? I

00:56:41.320 --> 00:56:42.980
see, and that's why you are the entrepreneur

00:56:42.980 --> 00:56:46.070
you are. You know... You find the positive in

00:56:46.070 --> 00:56:48.869
everything and so I thought oh my god They're

00:56:48.869 --> 00:56:50.969
gonna half -ass this and they're gonna water

00:56:50.969 --> 00:56:53.449
up the the industry down and you were like no

00:56:53.449 --> 00:56:57.150
no, and you say they are well they are but Here's

00:56:57.150 --> 00:56:59.329
what I'm thinking my mind immediately goes to

00:56:59.329 --> 00:57:01.750
you remember people from people of Walmart calm

00:57:01.750 --> 00:57:04.989
Oh, yeah, so I'm thinking oh podcast studios

00:57:04.989 --> 00:57:08.010
for Walmart clients This is great, and then my

00:57:08.010 --> 00:57:10.429
brain goes to people of Walmart calm and I go

00:57:10.429 --> 00:57:14.369
what kind of Circus is this going to be realize

00:57:14.369 --> 00:57:19.010
the entire Mark my words right now. Okay. I'll

00:57:19.010 --> 00:57:22.269
mark them. There will be an entire booming genre

00:57:22.269 --> 00:57:25.829
of react content of people that do nothing that

00:57:25.829 --> 00:57:30.289
react to these shitty Walmart podcasts. Okay.

00:57:31.130 --> 00:57:34.710
People of Walmart as exactly what you're describing.

00:57:34.750 --> 00:57:38.099
So I'm okay on a content level. And I'm telling

00:57:38.099 --> 00:57:40.000
you, your TikTok feed, and now that I said this

00:57:40.000 --> 00:57:41.719
out loud, it'll probably already start to happen,

00:57:42.000 --> 00:57:44.039
but your TikTok feed will be filled with nothing

00:57:44.039 --> 00:57:46.980
but the worst podcasts on the planet and people

00:57:46.980 --> 00:57:49.300
ridiculing. Because my band played a festival

00:57:49.300 --> 00:57:52.139
in Mason City, Iowa, and we stopped along the

00:57:52.139 --> 00:57:54.840
way in Iowa at an Iowa Walmart. And I'm just

00:57:54.840 --> 00:57:57.219
telling you, that wing of podcasts is going to

00:57:57.219 --> 00:58:02.900
be something. Look, you're right. It's great

00:58:02.900 --> 00:58:05.920
because if anything, it's a business card for

00:58:05.920 --> 00:58:08.230
the industry itself. you know, if Walmart's doing

00:58:08.230 --> 00:58:10.389
it, if these big companies are doing it, you

00:58:10.389 --> 00:58:15.190
know, we know it's worth doing and worth giving

00:58:15.190 --> 00:58:17.269
it a shot. So, yeah, I mean... Well, you know,

00:58:17.269 --> 00:58:20.750
it also just... To me, it just further underscores

00:58:20.750 --> 00:58:22.809
that we're in the right place and this is the

00:58:22.809 --> 00:58:24.989
right medium. We did it before. You know, a decade

00:58:24.989 --> 00:58:28.050
ago when I was doing this, there weren't 50 podcast

00:58:28.050 --> 00:58:30.289
studios in Miami, and it wasn't, you know, as

00:58:30.289 --> 00:58:32.329
much as people had heard about it. And you can

00:58:32.329 --> 00:58:34.389
say that it was already booming. That was around

00:58:34.389 --> 00:58:36.250
the time of Serial, if anybody remember that.

00:58:36.429 --> 00:58:38.650
Oh, that was the first podcast I ever remember

00:58:38.650 --> 00:58:40.469
about hearing about. That really put podcasting

00:58:40.469 --> 00:58:42.690
on the map. But still, that was nothing compared

00:58:42.690 --> 00:58:46.289
to where we're at today. And what's very interesting

00:58:46.289 --> 00:58:48.369
to me is people are finally waking up to this

00:58:48.369 --> 00:58:52.650
idea of content for their business, right? We've

00:58:52.650 --> 00:58:55.469
been in this traditional advertising model for

00:58:55.469 --> 00:58:59.150
far too long. Far too long, where the only way

00:58:59.150 --> 00:59:02.090
to grow your business is to make a commercial,

00:59:02.090 --> 00:59:04.920
first and foremost. Sure. and run it on traditional

00:59:04.920 --> 00:59:07.920
mediums, but then folks went and made commercials

00:59:07.920 --> 00:59:10.099
and started running them on the internet. Like,

00:59:10.159 --> 00:59:13.539
oh, this is just the same thing, right? No. It's

00:59:13.539 --> 00:59:16.639
not. Because it's attention -driven. You know

00:59:16.639 --> 00:59:18.980
what I mean? I don't want to watch a commercial.

00:59:19.119 --> 00:59:21.800
Do you want to watch a commercial? Only if it's

00:59:21.800 --> 00:59:23.860
for a law and order gavel. There you go. And

00:59:23.860 --> 00:59:27.420
that's it. That's it. And the algorithms know

00:59:27.420 --> 00:59:29.739
that. So they don't feed your commercials. Correct.

00:59:29.980 --> 00:59:33.599
So you can do what you used to do and hire a

00:59:33.599 --> 00:59:36.579
Hollywood movie studio and produce a $100 ,000

00:59:36.579 --> 00:59:40.699
ad that's 30 seconds to pitch your thing. Yep.

00:59:41.599 --> 00:59:43.039
But the algorithm's going to go nobody gives

00:59:43.039 --> 00:59:44.940
a shit and nobody's going to see it. Yeah. And

00:59:44.940 --> 00:59:47.579
that's where this organic content, that's why

00:59:47.579 --> 00:59:52.019
this is so prevalent. This is why we are doing

00:59:52.019 --> 00:59:55.360
what we're doing. It's a double edged sword because...

00:59:55.179 --> 00:59:58.480
you know, first of all, when we started here,

00:59:58.699 --> 01:00:03.179
part of me thought, but man, the oversaturation

01:00:03.179 --> 01:00:06.460
in this industry is gonna make it harder for

01:00:06.460 --> 01:00:09.960
people to succeed. And then I realized, actually,

01:00:11.019 --> 01:00:12.860
the oversaturation doesn't play a role because

01:00:12.860 --> 01:00:15.980
if you really have something that are gonna captivate

01:00:15.980 --> 01:00:18.900
people and get their attention, if you have the

01:00:18.900 --> 01:00:22.280
content, the cream will rise to the top. 100%.

01:00:22.280 --> 01:00:25.650
Even if there's a million other Walmart podcasts,

01:00:26.110 --> 01:00:31.250
if you have something to add in this world, you

01:00:31.250 --> 01:00:35.210
know, it will rise. I think it might even further

01:00:35.210 --> 01:00:37.710
propel them. And one thing I honestly worry about

01:00:37.710 --> 01:00:41.349
is the honest place that'll be the biggest challenge

01:00:41.349 --> 01:00:44.010
is for the up and comer. Right. They're going

01:00:44.010 --> 01:00:46.590
to have to wade through a lot more shit. Barrier

01:00:46.590 --> 01:00:50.429
of entry? To get, you know, to get some volume.

01:00:50.769 --> 01:00:52.679
But... Again, this is where the proper strategy.

01:00:53.179 --> 01:00:54.460
And the other thing is, we'll go back to what

01:00:54.460 --> 01:00:56.619
we've always talked about so many times, is the

01:00:56.619 --> 01:00:58.679
average podcast doesn't go past episode 20. It

01:00:58.679 --> 01:01:00.679
doesn't even make it to episode 20. Yeah. Right?

01:01:01.960 --> 01:01:04.119
So Walmart's going to make a ton of money on

01:01:04.119 --> 01:01:07.280
people that will record two episodes and have

01:01:07.280 --> 01:01:10.679
fun. Sure. And never do it again. And good for

01:01:10.679 --> 01:01:13.239
them. Do you think they'll do it right as far

01:01:13.239 --> 01:01:17.440
as executing, hiring the right position? No,

01:01:17.460 --> 01:01:20.320
no, no, no, no. I'm with you. I think where it

01:01:20.320 --> 01:01:23.079
could go wrong and probably will is they're going

01:01:23.079 --> 01:01:26.719
to just nonchalantly hire people. What's your

01:01:26.719 --> 01:01:28.940
credentials? I have a podcast at home. Great.

01:01:29.400 --> 01:01:31.420
And I think the quality might suffer a little

01:01:31.420 --> 01:01:36.119
bit. If they are smart in this model, what they

01:01:36.119 --> 01:01:38.500
will do is make it almost completely automated.

01:01:39.159 --> 01:01:40.820
So they'll do things similar to we have where

01:01:40.820 --> 01:01:42.900
instead of tripods and things, you've got wall

01:01:42.900 --> 01:01:45.400
mounted cameras. They're in a fixed spot and

01:01:45.400 --> 01:01:49.510
a simple like one button record. so anybody could

01:01:49.510 --> 01:01:51.849
do it themselves. If they're smart, that's how

01:01:51.849 --> 01:01:56.150
they would do it. And just looking at the numbers

01:01:56.150 --> 01:01:57.610
on this, because I've been running the numbers

01:01:57.610 --> 01:01:59.849
on these business models for literally a decade,

01:02:00.469 --> 01:02:04.050
if you're gonna pay somebody, especially if you

01:02:04.050 --> 01:02:06.530
think about two somebodies, the amount of money

01:02:06.530 --> 01:02:10.230
you gotta charge to even break even is, in my

01:02:10.230 --> 01:02:13.599
mind, way more than any... consumer, any casual,

01:02:13.820 --> 01:02:16.480
I want to try it guy is ever going to invest.

01:02:17.239 --> 01:02:18.500
So chances are they're going to make it dirt

01:02:18.500 --> 01:02:21.880
cheap and they're going to do it by probably

01:02:21.880 --> 01:02:25.199
not well staffing. That's what I was thinking.

01:02:25.480 --> 01:02:27.440
And you know, the ultimate irony will be they'll

01:02:27.440 --> 01:02:29.320
still have their perfume and cologne locked up,

01:02:29.360 --> 01:02:33.079
but the podcast studio will be wide open. Well,

01:02:33.239 --> 01:02:35.940
I mean, look, it's going to be fun for us just

01:02:35.940 --> 01:02:39.099
to cover this. and see what happens. I do like

01:02:39.099 --> 01:02:42.280
the comparison to the 90s, you know, JCPenney

01:02:42.280 --> 01:02:46.159
portrait studio thing, because when you think

01:02:46.159 --> 01:02:49.139
about it, though, how many people... There were

01:02:49.139 --> 01:02:51.039
photographers, same as we have, that, you know,

01:02:51.300 --> 01:02:53.960
independent, really talented, artistic people,

01:02:54.199 --> 01:02:58.579
and yet, I don't know, how many millions of families

01:02:58.579 --> 01:03:00.940
brought their kids to JCPenney's to get the picture,

01:03:01.159 --> 01:03:03.960
you know? No, you're right. It's an interesting

01:03:03.960 --> 01:03:07.639
concept in a modern form. I'm just, um... Interested

01:03:07.639 --> 01:03:09.400
to see how it goes. I'm happy for the industry.

01:03:09.579 --> 01:03:12.360
I'm just I'm worried about them not executing

01:03:12.360 --> 01:03:16.500
it correctly. But again, that'll lead for great

01:03:16.500 --> 01:03:18.860
content for us covering this. The worst state,

01:03:18.960 --> 01:03:22.179
if they want to pump in 100 million dollars in

01:03:22.179 --> 01:03:25.400
advertising this concept to people. And people

01:03:25.400 --> 01:03:27.340
get there and they get excited about it and they

01:03:27.340 --> 01:03:28.980
do it and they see the potential, but they're

01:03:28.980 --> 01:03:32.880
underwhelmed, just going to convince them to

01:03:32.880 --> 01:03:34.860
invest the real money and use a real. company

01:03:34.860 --> 01:03:37.780
like us, and we talk about ourselves, there's

01:03:37.780 --> 01:03:41.300
a number of other great content creation companies

01:03:41.300 --> 01:03:44.400
like us all over the country these days. We are

01:03:44.400 --> 01:03:47.820
also growing rapidly. Yeah. And that's good.

01:03:48.139 --> 01:03:50.599
It's great. Get people into it. Get ready for

01:03:50.599 --> 01:03:53.059
a ton of NASCAR podcasts. Then when you're ready

01:03:53.059 --> 01:03:55.139
to do it for real, come here. And then come here.

01:03:55.480 --> 01:03:57.860
But we are not threatened. We are happy. Yeah.

01:03:58.360 --> 01:04:01.599
Because it's all good. It's all good. It's all

01:04:01.599 --> 01:04:04.539
good. New business, new opportunities. new business,

01:04:04.760 --> 01:04:06.780
new opportunities. I mean, there is just what

01:04:06.780 --> 01:04:09.739
a time to be alive. I mean, there's so many ways

01:04:09.739 --> 01:04:12.760
to make money now. Like just gone are the days

01:04:12.760 --> 01:04:15.360
of like, I can't find a job. It's like, dude,

01:04:15.719 --> 01:04:18.159
there's so many ways, even only fans. I mean,

01:04:18.539 --> 01:04:20.800
it's just like there's just so many avenues to

01:04:20.800 --> 01:04:23.420
make money. And instead of being threatened by

01:04:23.420 --> 01:04:25.659
the over saturation, I've learned to just embrace

01:04:25.659 --> 01:04:30.929
it and find a way to make it work for you. In

01:04:30.929 --> 01:04:32.349
all these things, like you said, there's these

01:04:32.349 --> 01:04:34.309
opportunities. There will be a ton of people

01:04:34.309 --> 01:04:36.730
that jump into it. There will be a ton of people

01:04:36.730 --> 01:04:40.590
that fail. They don't get anywhere. And there

01:04:40.590 --> 01:04:44.030
will be some superstars. But like you said, it's

01:04:44.030 --> 01:04:46.309
the variety of opportunities. And even in the

01:04:46.309 --> 01:04:48.550
content, we talk about podcasts. But you can

01:04:48.550 --> 01:04:50.710
pick one of the social media sites and make that

01:04:50.710 --> 01:04:54.409
your niche and exclusively for that. Or you can

01:04:54.409 --> 01:04:57.530
make fucking one of the most popular, if not

01:04:57.530 --> 01:04:59.789
still the highest grossing channel on YouTube.

01:05:00.000 --> 01:05:03.519
is that children's toy channel, where it's a

01:05:03.519 --> 01:05:06.039
person, all you see is their hands playing with

01:05:06.039 --> 01:05:09.159
the little toy. And that's 100%. And it's narrated.

01:05:09.800 --> 01:05:12.480
But you don't even see this human's face. And

01:05:12.480 --> 01:05:14.059
they're making tens of millions of dollars a

01:05:14.059 --> 01:05:16.119
year. My daughter used to watch, years ago, little

01:05:16.119 --> 01:05:18.119
LOL dolls. This woman would... But she never

01:05:18.119 --> 01:05:20.019
manicured her face. Like, her nails were dirty.

01:05:20.980 --> 01:05:22.980
But do you think they're gonna have an anchor

01:05:22.980 --> 01:05:24.800
show? Like, they'll have a Walmart network, and

01:05:24.800 --> 01:05:26.320
they're gonna have their own Joe Rogan... No,

01:05:26.320 --> 01:05:27.980
they don't give a shit. You don't think so? Nope.

01:05:28.529 --> 01:05:32.130
They literally just want to rent the room. It's

01:05:32.130 --> 01:05:36.969
a borderline real estate play. Interesting. It's

01:05:36.969 --> 01:05:39.309
pretty smart. That model of podcast studio, if

01:05:39.309 --> 01:05:41.650
you're not offering the additional services like

01:05:41.650 --> 01:05:45.389
we offer here, that model of renting the studio

01:05:45.389 --> 01:05:47.949
is literally a real estate play. It's the same

01:05:47.949 --> 01:05:50.090
as a co -work where you can rent a desk for the

01:05:50.090 --> 01:05:52.949
day, that sort of thing. That's really the whole

01:05:52.949 --> 01:05:54.789
model. And I could be mistaken. Maybe they're

01:05:54.789 --> 01:05:56.170
doing more, doing something different. But from

01:05:56.170 --> 01:05:58.760
everything I'm seeing, I would be kind of shocked.

01:05:58.820 --> 01:06:01.739
And that's the majority of places are these podcast

01:06:01.739 --> 01:06:04.559
studios. They're a room you can rent. Yeah. You

01:06:04.559 --> 01:06:08.239
got to know what to do with it. All right. Well,

01:06:09.079 --> 01:06:11.460
I'm here for it. Hell of a day. Hell of a day.

01:06:11.619 --> 01:06:13.360
We didn't even talk about what we did on Thursday.

01:06:13.639 --> 01:06:15.599
What the hell did we do? Oh my god. We're going

01:06:15.599 --> 01:06:17.519
to have to save that for another... Speaking

01:06:17.519 --> 01:06:20.440
of which, fellas, so just a quick programming

01:06:20.440 --> 01:06:23.699
note. That was a thing we were at a live event,

01:06:23.800 --> 01:06:25.940
and we didn't record a traditional episode like

01:06:25.940 --> 01:06:28.139
this, but we shot a lot of different pieces that

01:06:28.139 --> 01:06:30.320
we planned to piece together for an episode.

01:06:30.739 --> 01:06:34.059
Just out of curiosity, do we know where we're

01:06:34.059 --> 01:06:35.920
at with that episode, or? I don't know. Danny,

01:06:35.940 --> 01:06:38.079
do you know where we're at? It was CannaCon.

01:06:38.099 --> 01:06:42.760
We went to Rochester, New York for CannaCon,

01:06:42.880 --> 01:06:44.920
which was a cannabis festival. But it's not what

01:06:44.920 --> 01:06:46.619
you picture. We picture it being a... Yeah, it

01:06:46.619 --> 01:06:50.820
wasn't like a... a big party, but not even close.

01:06:50.840 --> 01:06:54.380
No, it was it was there wasn't even any cannabis

01:06:54.380 --> 01:06:56.960
there. Right. Ironically, it was like, you know,

01:06:57.119 --> 01:06:59.739
people that developed lights for growers or pesticides,

01:06:59.760 --> 01:07:02.440
the businesses that support credit unions, the

01:07:02.440 --> 01:07:05.019
main industry. You can't accept federal money.

01:07:05.280 --> 01:07:07.880
because it's federally still illegal. And it

01:07:07.880 --> 01:07:10.139
was great. It was very professionally done. And

01:07:10.139 --> 01:07:12.159
there was a lot of cool... We saw a pizza vending

01:07:12.159 --> 01:07:15.099
machine. I mean, Jesus. We were there for one

01:07:15.099 --> 01:07:17.099
of our content clients, Chimera Integrations,

01:07:17.219 --> 01:07:19.260
who does security and access control and things

01:07:19.260 --> 01:07:21.659
like that, not just for that industry, but all

01:07:21.659 --> 01:07:24.400
kinds of industries, and did some live podcasting

01:07:24.400 --> 01:07:28.179
for them. It was awesome. And like I mentioned,

01:07:28.380 --> 01:07:32.079
recorded sort of a good New York in a series

01:07:32.079 --> 01:07:38.849
of seconds. Two for one. Sure. Yeah. Perfect.

01:07:39.389 --> 01:07:44.010
Perfect. Did we put that out? Oh, shit. Look

01:07:44.010 --> 01:07:46.369
at this. I don't even know. Look at us. You think

01:07:46.369 --> 01:07:47.909
I would pay attention to my own stuff. We're

01:07:47.909 --> 01:07:50.230
like, I don't care. Rent the space. I just assumed

01:07:50.230 --> 01:07:51.710
that one was going to take longer. That's awesome.

01:07:51.809 --> 01:07:54.230
So we got it out there. Our Kanekon episode.

01:07:54.230 --> 01:07:57.789
It was fun. We did a great, a really great closing,

01:07:58.210 --> 01:08:00.949
I will say. Oh, yeah. Spoiler alert. You should

01:08:00.949 --> 01:08:03.090
stick around for that whole piece done, because

01:08:03.090 --> 01:08:06.449
the... We just sort of recorded that in the public

01:08:06.449 --> 01:08:08.389
space with everybody looking around going, what

01:08:08.389 --> 01:08:11.989
the fuck are these guys doing? Anyway, we'll

01:08:11.989 --> 01:08:15.329
give you the full breakdown of all of that later

01:08:15.329 --> 01:08:17.489
this week. We've got a jam -packed week full

01:08:17.489 --> 01:08:19.970
of other guests. We've got a ton of guests and

01:08:19.970 --> 01:08:22.989
just a lot to talk about. Yeah. And we've got

01:08:22.989 --> 01:08:24.949
an event coming up where we're going today. We

01:08:24.949 --> 01:08:26.750
should start a podcast. We should start a podcast.

01:08:26.869 --> 01:08:31.149
Yeah. Let's do it at Walmart. It is Good News

01:08:31.149 --> 01:08:33.979
York. Brought to you by ads on the go get ads

01:08:33.979 --> 01:08:39.960
on the go calm get ads on the go calm calm coming

01:08:39.960 --> 01:08:43.439
at you Anyway, Mike Brindisi Matt Mazer saying

01:08:43.439 --> 01:08:46.579
goodbye, and we'll see you tomorrow peace out