Hey guys, welcome to good news York. It's Monday.
We're almost awake. We've got a Piles of coffee.
Yeah a lot of it two pots already. We haven't
even started the show I'm Matt major from growth
mode content joined by my Vanilla ice look -alike
contest winner Mikey B fuck that's that's all
right. That's how we're starting the week I was
trying to come up with a good look alike and
that's the first one that popped in my head I
don't know if that's a real nice nice, baby Anyway,
he's got a huge career. You see he's like into
house flipping. Oh, yeah for dude I met him at
the last unicorn in Syracuse once When he was
signing autographs remember when he came back
out with the I got his autograph heavy metal
heavy metal version It was me and Andy Andy Lamaca
of all people fire nice fire. Okay. I can't believe
you remember the name That's it was borderline
genius or pathetic half hardcore half rap the
album I didn't know that I thought the whole
thing was hardcore. No She was half and half
cheese. There was an ice ice, baby the original
version then a hardcore version on the same album
Yeah, I met him You know for that nice guy and
I said one day I want to be on a podcast and
look like you and here we are I mean But enough
about me and vanilla ice we're scaring away the
sponsor. Yeah, we have a sponsor dude. We do
everybody come on We do this is very exciting
Good News York has now To be fair, our clients
at Growth Mode Content are technically the ones
that make this helpful, right? Yes, absolutely.
They're the ones that are footing the bills,
but as we're growing, we're getting exposure,
and we're going well beyond that, and we're able
to bring in other businesses because we can bring
those businesses value. Yep. And that is why
our buddy Zach, who you may have met before if
you're a fan of the show, he's back. He's back.
Zach is back. And he's now a sponsor of Good
News York. Dude, Zach, attack. You are back.
And you are a sponsor. That's right. Ads on the
go. I call him Vanilla Ice and he starts rapping.
I love it. Yo, yo, check out the mic. I don't
remember. All right, quit while you're at it.
Anyway, um... How are you buddy? We're lit up
the stage and we're doing great. I'm doing even
better now than I think it is. First of all,
welcome to the show. Second of all, thanks for
being our sponsor. I mean, that feels so cool
because now we can say welcome to Good News York
sponsored by Ads on the Go. That's it. Did I
do it right? I think so. Is that right? I mean,
yeah, you're the guy. Okay, Ads on the Go. Talk
about Ads on the Go. Remind us because you were
on the show before. You have taken a concept
that's been around for the beginning of time.
Signs. Signs. But you've done it digitally. Let's
talk about it. What do you got? So we have a
big, giant digital mobile billboard. It's on
a truck, right? Regular Ford Transit box truck.
And we just drive it in front of people all day
at local events in the highest traffic areas
of greater Syracuse area. Wherever it is, we're
driving your message right in front of your people
where they can't miss it. They can't skip it.
And we're just getting attention for your business
all day. And now we're going to be getting attention
for you guys and your guys as clients. I'm so
excited for that. I mean, we're excited for us,
but we're excited for our clients, too, because
as Matt said, they really are our rock stars
here. You know, we're able to do the show because
of them. Yeah. And so. You know, we have been
thankful that, you know, them just having podcasts
with us has allowed us to grow. You know, people
watching their stuff and they see Good News York.
Now we're going to be on a digital truck. I mean,
dude, I'm very, very excited. And, you know,
like we talked about, we're going to be able
to promote our growth mode content clients. You're
going to learn about their podcasts. on the side
of this truck driving around town, but you're
also, I'm a little extra excited because you're
gonna be promoting our business. So growth mode
technologies, growth mode content, the different
things that we do. I feel like when you get a
billboard, that's like the next level in business.
To me, like, I don't wanna say you've made it,
but you've definitely made it to the next level.
It's the equivalent of like, I've always said
bands are like, oh, I'll know we've made it when
we're playing Madison Square Garden. When I had
a band, I said, no, you know you've made it when
your song is featured in a karaoke list. And
I feel like that's the equivalent. You know what
I mean? We, okay, you made it on a billboard.
It doesn't sound sexy. It's sexy as hell, man.
That's a big deal. And we're on a digital billboard.
You got to see this truck. Yeah. I mean. No,
this is incredible. And you, you know, everybody's
seen nowadays digital billboards on the side
of the road. Yeah. It's that attached to a truck
on three sides, which I think is super cool.
When you're first talking about this, I'm like,
oh yeah, they sandwiched these things on the
big sides of the truck. Even the rear hatch.
There's a there's a screen. That's the crazy
part is most of the competition or most of the
people who are doing the same thing Yeah, they
don't do the back screen and it's one of the
craziest things I just can't wrap my head around
because that is the moneymaker when we're shitting
and standstill traffic and you're Are you sure
you right? Did you say you were shitting and
standstill traffic? I mean it kind of depends
because that helps no, uh, but you're right I
mean think about that might be the best Honestly,
the rear might be the best advertisement when
you're behind it. It's what you're looking at
head on. The whole time, you know? I mean, that
is phenomenal. Now, you say competition. Is there
a lot of competition for this? There's a few
companies. There's one out in Buffalo. There's
New York City has them. Oh, OK. It's the big,
big cities have these trucks. Yeah. I mean, predominantly,
we're one of the only ones in central New York.
There's one up north. We're the only ones who
do this type of model, who do this type of advertising.
We just came off, the last two weeks we've had
six local parades, so we try to do a lot of fun
community event type stuff with it. The parades
are so fun too, because we got, we'll have four
people, their only job is to throw candy at kids.
That's all you're doing all day long. That's
the best gig. Ideally at the ground, not at the...
Well, yeah, yeah. Unless you're gonna wear like,
you know, like a competition shirt. Sure. That's
a different story. That is a different story.
Oh, but that's always fun. That's one of my favorite
uses for it. I used to throw seed batteries at
kids, but apparently that's frowned upon. Well,
you know, flashlights have gotten smaller. Yeah,
that's true. That's true. Tell us a little bit
about Zach the business. It's grown a little
bit in the short time since we've seen you last,
right? Absolutely has. I mean, I could not be
more grateful for the people who have gotten
on the truck and shown the support and for other
people around the community like you guys who
give us, you know, that opportunity to spread
our message. I mean, it's I can't say enough
about how much of an amazing community this is.
Just it's I don't know. It's hard to come up
with the words for it because it's just when
it happens and when it works for you. and you
look back at it, it's one of the craziest things
ever. And I'm still going through it. I'm still
only three, four months into it, so it's still
hard. Which is wild to me. Well, yeah, it's really
hard to be able to sit back and look at it and
be like, we've gotten to a great point here.
Well, I mean, one of the reasons it's working
is because of you, right? Absolutely. And that's
the whole point of our content endeavor here,
is to really let people meet the people. But
I can't tell you, man. How many folks, A, referred
me to you or how many folks talked well of you
in other rooms? And I mean that honestly. And
then we mentioned when we had you or are talking
about you, folks, everybody who's met you has
nothing but kind words and they're really excited
to see you succeed. And that's the type of thing
that people love, man. You're doing everything
right. Yeah, and as far as the community thing,
it's funny you say that because us too, we've
only been at this five, six months at this point.
It feels like it's been years, you know? It's
been a great journey so far, but it's been a
lot. And I think a lot of that is, you know,
there's so much division out there, right? And
so much controversy that... You forget about
how great of a community this is and how many
great communities are out there that, you know,
at the end of the day, people need people, man.
And we all want the same things, whether we know
it or not. So, you know, I love that you said
that because it just reminds you of that, you
know. There's still community out there. There's
still people that... It's one of the most reassuring
things to know that especially in a place like
this, if you just do the right thing and you
try to help other people, it comes back to you.
100%. It's not always the easiest thing to do,
right? But when... I mean, it is very reassuring.
I mean, we live in an awesome area here. I agree.
Coming from a different area, it's just... It's
the most incredible thing to come to this environment.
And and be able to benefit off of it and be able
to help other people and be able to get help
from other people Remind remind us again. I mean
cuz you're like what 14 you're like so young
I forget 21 you may as well be 14 When did you
like tell us how real head of business before
you could drink? Yeah, I know for real dude wild
Better not have any beer in that box truck Tell
us like how did this idea come about again remind
us cuz you know when I was your age and I can't
speak for Matt but I would assume like I wasn't
fucking thinking about starting a business, you
know what I mean? You did have an entrepreneurial
endeavor that involved a U -Haul at one point,
though. Oh, God, do we need to... That's right.
You reminded me of that on social media. Yeah,
that just came up. What was your post? Say what
your post was. It was a K -Rockathon about 800
years ago when the tickets were 10 bucks. But
the biggest adventure, this was at Vernon Downs,
right? Yeah. That's where they had the best of
all the K -Rockathons. That was the best. in
the parking lot, somehow, not even far from where
we had parked. Everybody's partying, they're
doing whatever. And you walk down and you see
this U -Haul truck. And they got a keg inside,
and then they got dudes sitting on the roof with
a funnel that goes from the roof of the thing
down to the ground. And I don't know what you
were charging, but you were charging folks to
do a... I don't know how many beers might have
fit in one. He posted that the other day. I forgot
about it. He shared the Kid Rocket Bomb post.
He's like, I remember... when Mike was on the
roof of a U -Haul selling beers and just pouring
funnels. Dude, I've got to drag. I used to sneak
backstage at every concert. I used to have this
company through eBay, of all places, make me...
One year I got a backstage pass. A real one.
Because the bass player from - You're talking
about the fake credentials company on eBay? Yeah,
yeah. The bass player from Finger 11 was like,
against the guardrails, signing autographs and
he goes, if anyone can find me a bag of weed,
I'll give you a backstage pass. Now, looking
back, I think he was looking for a woman, you
know? Sure. Because I went and found some and
I brought it to him and he was like, oh. All
right, here's your path. So I went back there
and I hung out with, I've hung out with so many
bands on their buses, whatever band I was in
at the time, I'd give them my demo. I was on
stage with these bands, like when the guy from
Boy Hits Car jumped, I was on the stage and I
have all that. Right, the car hit him. Well,
that was the name of his band. Boy almost hit
the ground, but luckily the crowd caught him.
It was actually legendary. You can look it up.
But anyway, my point is, I have all that footage
on 8mm tape, and I need to dig that out and edit
through that stuff and play it on the show. I
would love to see that. Oh my god, dude. So from
that year forward, I found this company that
would take the basis of the past that I got that
year, and they would just update it. and then
send it to me. Like, I would send them... You
had an original, so you knew what to work with.
Right. And all you had to do was just walk by
and be like, hey, well, what time is... I'm in,
uh, whatever, the X's. We go on at, you know,
three. Do you know what stage that... Yeah, right
through there. You just gotta look confident.
You know, clipboard and an earpiece. That's it,
man. Anyway, we went on a tangent. Sorry. That's
almost everything right there. That actually
ties it right back to the question that you asked,
though. Right. Oh, right, we're interviewing
you. No, no, because I had, you know, that was
literally almost to the point is I literally
was again being 21. I'm only here because of
persistence and confidence. 100 percent like
I knew what I was doing or at least trying to
learn what I knew what I was doing. There was
two people who started this business. I had nothing
to do with it. There are these two people in
2018. They started it. There was a franchising
side of it. a manufacturing side of the business.
And there was a local market business like I
have right now. And, you know, I was in JCC at
the time, community college up north. I was serving
at a diner and there was some networking events.
And I just I borrowed a suit from our community
college closet. That's amazing. I still have
it to this day and it fits a little bit better.
But it was like up to my knuckles. And it was
just it was terrible that I even went in the
public with it like. down to my shoes. It looked
terrible. And I didn't even have a tie. I had
a black dress shirt, so I just looked like an
overgrown preacher. I literally, it was bad.
I had it buttoned right up to it too. And whatever,
I introduced myself to the people at three, four,
five different networking events. They needed
a salesperson. All right, so they emailed my
advisor. I got into contact with them. I went
in the next day. They hired me right on the spot
to do sales. And they told me 50 % commission
because they were going under at the time. They
already started. 50 % commission. I regretted
that instantly. It was about, I think it was
a month and a half. I sold 72 of them in Watertown,
New York. They didn't think you'd sell like that.
It was after 25 that they cut my commission down.
Did they really? Like, we need to rethink. Oh,
yeah. I mean, I was a 19 -year -old kid coming
from college, never done sales, never done anything.
And I had a buddy, too, who moved here with me
to continue and start this business. And he was
doing it with me. And I just don't think they
were kind of like, hey, last minute, let's just
try it. They can dig us out of this hole. So
a weekend or two, I watched everybody leave.
They all got fired. Oh, wow. 20 people building
the trucks. I mean, they literally had 24 trucks
in that parking lot. Because their model wasn't
just the advertising, like you're talking about.
They were also just making the thing. Yes. They
were manufacturing and franchising, and they
sold 26 of them in one year. But that was way,
way too fast. Gotcha. You cannot sustain that
with the amount of employees that they had. Sure.
And then it got to the point where it was, you
know, one of them wasn't comfortable putting
any more money into it. He was the one who brought
the money. Sure. Serial entrepreneur. He was
the older gentleman who brought all the, you
know, all that side of it. And, you know, from
there, it was just the manufacturing defaulted,
the franchising shut down. I mean, I sold 70,
I think it was 72 or 76 in the first month and
a half in the same timeline. all these people
operating in Florida, they were operating in
Texas, they were operating in Las Vegas, there
were some more in North Carolina, whatever, they
were big cities. They didn't even sell 30 in
that same time span, so the training wasn't there
either. There was something, they were also COVID
entrepreneurs. There were some people who were
like, hey, I got money, I wanna be an entrepreneur,
they spend the money. They didn't really know
what that was about. They only had their truck
out two hours a day or whatever. So right then
and there the other partner bought out the local
market and it was just me and him and a couple
drivers So from there we started again. It's
Watertown. We did it. We did it It was going
good and that we decided if we're gonna get anywhere
if we want to go anywhere We have to go to Cicero.
We have to go to Syracuse. We have to go somewhere
outside of this 25 ,000 people. Yeah I mean,
it's a very small market, Watertown. Wow. So
is ads on the go not your bit? Like, is that
your business? It's mine. Okay. Pixolet is what
I started. Gotcha. Yeah. So it was actually a
couple different names. It was Running Boards
Marketing, and then it was Pixolet when the old
partner bought them out and they stopped doing
the franchising, and it was just me and him in
the local market. And again, we kind of decided
that we had to do something if we wanted to continue
to do the business. You can only grow so much.
But it was also a very proven concept to say
we can succeed. And Watertown, New York, we could
probably succeed a lot of other places. Yeah,
I would say so. Absolutely, absolutely. There's
not much going on there. And so we kind of just
dreamed it up one day. And we're like, next Monday,
let's start going to Cicero. Let's just start
in Cicero. Let's not go all the way into Syracuse.
Let's go in this little nice, you know, high
traffic suburb area. And just started driving
down. I was driving down from Clayton. So, you
know, hour and a half trip here every day. It
took about three days. It worked. Yeah, I think
it was 20 sales in the first three days. Wow.
Crazy. And we're like, all right, let's find
an apartment. So I. Not even thinking about it.
I've never even lived anywhere up north. I just
found the first apartment that said I can move
in tomorrow. I would have picked such a different
apartment Did you did you wear the oversized
suit when you were looking at it to make sure
you look like a reputable? Ten I had enough money
to buy a Coles $49 dude. I love Coles I don't
care. They're they're great Love Coles shout
out Coles especially when you can steal when
your family members Coles cash The only thing
I don't like about Coles is when you get done.
They're like Hey, you saved $190 today. And I'm
like, no, I didn't. You just marked things down.
Stop lying to me. I always love that line. Show
me how much you made. That's what I want to know.
Yeah, right? Speaking of sales, though, so you
sold an exorbitant amount of these trucks more
than other salesmen. What was your strategy?
Did you have a specific strategy that you were
like, you know what, I know how I'm gonna sell
this thing. Great question. I love emotion. I
love passion. I love excitement. So when I pull
up, my whole strategy is pulling up with their
business on there for a cold call. And on a good
day, when I have a driver, I can hit 20, 15 businesses
a day, especially in those times. Now it's a
little dwindled with all the extra responsibilities
and stuff. I would always take the time to put
up their ad, put up a mock ad, their logo, and
that way it's just - They can see it. It's the
easiest thing in the world. I would imagine.
Usually they're coming out and taking pictures
of it. They're, you know, oh, look at this, look
at this. Usually I walk in, they're already there
looking at it excited. You know, there's only
been like one or two times where there's been
one time where they're like, oh, you know, you
can't use my branding or whatever. and we are
protected under cold -call law, but whatever.
You know, one time out of the thousand cold calls
I've made, I'll take it all day. How dare you?
Excuse me, sir. You know what? Now that I'm thinking
about it, the first time you were on the show,
you rolled up with our Good News York logo. And
guess what? we now have officially announced,
it worked, because now you are officially a sponsor
of Good News York, ads on the go. I mean, it's
solid. Do you have to cap your clients? Because
there's only so much time in the day, right?
How does that work with scheduling, right? Yeah,
yeah. Or is that a dumb question? I don't know.
No, it's a great question. I cap the amount of
ads we have on there not because of contractual
agreements, not because of this or that, but
because I want effectiveness for my product.
I'm not going to have someone pay for an ad and
show up every 10 minutes. There's no value in
that. I'm going to find another event or a different
outlet for your marketing. Our subscription is
Monday through Friday, and that's why we open
up the weekends so we can do different things
to expand our model and to offer different offerings.
So we do cap it to a certain point, but only
when I believe it's getting like, I just won't
take money and not provide value. There has to
be value there. Quality over quantity. Yeah,
exactly. There's a very, very good balance that
I get to, to where it's we're making enough money
so we can grow and expand, and we're also providing
great value to these businesses. Because I'm
an over performer. If I tell you I'm going to
do something, I would like to do double that.
or at least, you know, so that's my favorite
thing to do. It's the way you succeed, man. You're
impressive. Under promise and over deliver. Yeah.
Absolutely. Matt's lived by that. Yeah. Yeah,
absolutely. We've lived by that. At what point
in your plan do you hit expanding to more trucks
in different areas, things like that? So I think
especially after my... The incredible lessons
I got watching, you know, a few entrepreneurs
in this specific business, like I said, when
I was running boards and when I was pixel -it,
I got an incredible opportunity to learn firsthand
about growing too fast and about over -leveraging.
So my intention is to never grow with debt, I
hope, again, because I can see the stress that
it brought, and it's a very difficult thing to
maintain when the worst -case scenario in the
world happens. So I plan for a slower growth,
but I also see where there's opportunities for
faster growth in different realms of it. I see
a lot of people running those, you know, even
the aero boards all over the place and I can
build and I have built the same exact size sign
and sold them to a company like the YMCA where
it's the same capabilities as my truck but on
you know, screen on a trailer, right on an aero
board trailer. So those ones you've seen, it's
almost like they take a flatbed and they just
strap a sign to it, or a screen, rather, in the
middle of it sort of thing. Yes. So I think there's
opportunities for different things, whether it's
the signs, whether it's the billboards. So you
still have the capabilities, and you're still
in the business of... building these things,
sounds like? Yes. OK, I didn't realize that.
Yeah, so I fixed, I mean, we've built the company
itself before it was ads on the go. We did a
lot of big or a lot of large signs in like the
city of Watertown. We did one for Crotty John's
in Cicero. And now I still go around helping
a few of the local fire departments, Crotty John's
in different areas with their signs, because
it's kind of one of those things where. Not a
lot of people know that technology, and the ones
who know that technology are gonna charge you
an insane amount. And it's all that similar,
like, it's very modular, right? Like, we were
looking at the back of your truck. Yes. You know,
to make up that big screen is a bunch of squares
of smaller units, right? Yeah, absolutely. It'd
be exactly what I have there on a smaller scale,
smaller generator, or plugged right into your,
you know... I mean, really, our... Big screen
here is a bigger version of that, except where
we've got six panels. Your individual panels
are much smaller, right? To tile them together?
Absolutely. But with the signs, you can play
around with the better qualities, the worst qualities.
I see. It's just one of those things that I really
only started getting a little bit into helping
fix some of the signs because I learned how much
those people were charging to repair those signs.
Oh, sure. And the profit margins on them are
just absolutely insane. Yeah. I mean, it is incredible.
Well, it's a niche thing. Yeah, it is. Just like
anything else. If you're the guy or the company
that... is the one in town, you can charge anything,
right? There are some industries like that. I
know, I'm sure you know that in IT where you
can just talk to people and they'll believe you.
Oh, yeah. Dude, every year I get my dryer vent
cleaned. And every year I never remember who
I used the year before and I googled dryer vent
cleaner because it's a very niche, you know what
I mean? At least in my world it is. And it's
like, I think they've got the market cornered
because I don't know how to do it. Isn't that
the worst though when you don't know? I spent
$20 and bought the dryer lint cleaner from Amazon.
Oh, there you go. Took it to a drill. It's got
to be AI dryer cleaner. It's sitting in a packet.
Yeah. Yeah. That sounds about right with you.
Yeah. Yeah. Forgot you bought it. You'd be surprised
the number of things that are new in the package
around my house. Yeah. He just bought six bags
of golf clubs I had to go pick up in Corning,
New York. Those weren't brand new. No, they were
used. What was the story with that? Because I
did see that. Dude, so. I love it so much. We
have been talking about me learning how to play
golf. I've never actually played a round of golf.
We talk about me learning how to play golf. And
I have this bizarre addiction to auction sites.
Which I get. I did too for a while. Specifically
like weird, not like eBay, but like weird government
auction type of random shit. It's fun. Yeah.
And I just happened to see an auction for nine,
or no, five bags of golf clubs. It's five or
six, yeah. And I paid $90. The newest club is
from 1947. And there's nothing wrong with that.
They're vintage as hell. But it's so funny, because
it would be like me being like, you know what,
Matt, I think I'm into, I want to get into IT.
And then I go out and buy 32 desktop computers
to start with. That's not normal? Well, I guess
in your world it is. But it's phenomenal. I love
that first step of action. I make fun of them,
but at the same time, I get it because I was
an eBay whore. Actually, you know why I wasn't?
He'd understand. My wildest purchase is I bought
a bus once on the offsite. That's awesome. Like
a nursing home bus. It had the wheelchair lift
and stuff. That's great. I was in a band. I paid
$600 for it, by the way. But at the time, that
was my last $600. So after I won it in the auction,
it was in Waterloo. and I called around to find
a tow company to just have it delivered to my
house in Syracuse, and the tow was gonna be 900
bucks. Yeah, more than I paid, but also, more
importantly, more than I had at the time. So
I ended up just going to get it and driving it
home to myself, and then it sat in my driveway
because I got real paranoid that if I was out
driving the thing and it broke down, I couldn't
afford to have it towed home. It's amazing. So
it sat there for a while I had big plans that
was gonna be a mobile podcast studio And then
I found a company out West that makes a bolt
-in kit to turn it into like a party band I'm
like this is pretty neat, but still I was I was
just so paranoid about it I put it for sale and
these two dudes from New York City Rode a bus
up from New York City and came will plate handed
me cash and drove it home. How much you sell
for? 2 ,500 bucks. Yeah, yep, dude Can't make
fun of you for that. That's you flipped it without
touching it. I did I made money on it, but at
the time it was Yeah, and you can imagine how
excited my wife was a honey. I bought always
sure yeah What the fuck we're gonna do with a
bus that's such a good deal though six hours
for a boy Dude, my wife's mad that I had a Pee
Wee Herman bobblehead show up the other day.
She's like what the fuck are you doing? I'm like
hey leave me alone. I like these things, okay?
I'm the guy that back in the day a back in the
day Daddy no, okay back in the day I was a whore
for those infomercials, man. Yeah, okay. And
I got my first credit card, and the first thing
I bought was... You actually bought this? Yeah,
yeah, yeah. Like, remember the belt that you
would wear, and it would give you abs? It would
do this? All it did was electrocute me and burn
my stomach. Yeah. And I was like, well, I guess
it's... I'm burning the fat, I guess? I don't
know. But anyway... It's a legit medical thing,
but... What the hell are we talking about? We're
a sucker for shortcuts. Yes. We're here with
Zach from Ads on the Go, who is our sponsor.
Zach, before we get out of here, let's tell folks
again, if they want to advertise with you, what's
the procedures? How do they get in touch with
you? And what should they know? Oh, man. Well,
what they should know is that, especially with
our price point starting at $349, I can guarantee
you. $350, $349. Absolutely. For how long? We're
here for small businesses. That's for a whole
month. We have different packages depending on
how often you want to show up. That's really
what we put it onto, but we make it so that every
business. There will fit every business's budget.
Yeah, because we want to be an asset to the community
We want to be a resource for a business looking
to spread their message and just for comparison
Regular on the side of the road billboards typically
start around 3 ,000. Absolutely. That's not one
place Right all the way up there out of the field
of vision, you know You really got to strain
your neck to look at that thing. But yeah, you
know The one thing with us is that I can guarantee
you for three hundred and forty nine dollars
There will be no other company that can get as
many eyes as your business as we can. I mean,
we are driving past hundreds of thousands of
cars a day. Do you have the same route every
day, or do you change it up? How does that work?
It's the same route, because the traffic on Route
11 and 31, that intersection right there, the
intersection down in Sweet Art Corners, and even
down into Maddydale, it is absolutely insane.
We've gotten some of the best returns off of
that route, so I generally stick to what works
best for us. But we will hit the 3157 down there
in Livermore Clay. There is some busy traffic.
out there and we got some clients out there who
want that specific target market. Now do you
have any sort of like a line where you say I
can't do like what if I said hey Zach I'm gonna
give you 350 bucks and for a month I want you
to have Matt's picture and it says Matt slaps
babies. Would you do that? Because I want to
do that. It depends on how tasteful the picture
is. If it's like a Photoshop. I'm talking like
a very nice like where he's kind of Now, I might
do that, but if it's like a picture of him slapping
a baby, probably not. Well, that would entail
that you would actually have to slap a baby.
That's actually an interesting question, though.
Have you had non -businesses? You know, somebody
that's throwing a 50th birthday or something.
Or a will you marry me? Have you had one of those
yet? I did that myself. I proposed to my fiance.
No way. Of course you did. I'll show you pictures
after. And I'm not going to lie to you. Don't
get me wrong. Obviously, I wanted to propose.
Yeah. But I also wanted the content. Yes, yes.
You find a way to do both. It was one of those
things. Sweetie, smile big. This is going to
pay for things. Yeah, yeah. Just say yes, and
then you can tell me no after we're done filming.
Do you ever want a house? You've got to make
this look awesome. Or else we're living in this
drop. Take seven, you know? Yeah. Make it look
real this time. No, but it actually was one of
those funny, funny, like, just. timing of life
moments to where, I mean, I was trying to get
the investors in on this business for six months
I was away from it. So six months, I was just
consistently, I didn't have a full -time job.
I was just trying to get someone to go in on
this with me. And I've been with my fiance for
five years. I met her in high school. We had
a little bit of time apart. We found each other
again. Love it. And it worked out to where I
got the ring. and we bought the truck on the
same weekend. So I was like, I can't not use
it. And it was her birthday. The universe was
like, you gotta do it. What a way to break it
in. I'm convinced she only said yes because it
was on the truck. But have you had other businesses?
Good thing it worked. Have you had other people
do stuff like that? We've done April Fool's Day
before. That's a good old one. We've done weddings.
We've even had us hooked up to a photo booth
so that everyone's pictures are playing right
there. Then we have music playing and even Mario
Kart parties. Yes! Danny Tripodi, our gaming
whiz. Yeah, like a parking lot party, man. We're
gonna have to think that. So I'll just tell you
a little behind the curtains. One of the things
we're doing, we're doing advertising with them.
But also, Zach is hooking us up with a couple
hours of whatever we come up with. That's dangerous.
So we could have him park somewhere. You just
heard about my baby slapping. We could do that
Mario thing. We could have you slap babies on
April Fools. Have him park in front of your house
and just says, Mike's an asshole. I like that.
There's already people that do that, but that's
fine. I mean, I'm down. The neighbors pay for
that separately. Yeah. Trust me, the whole neighborhood
will invest. They're all happy I quit drinking.
I remember the last night I drank was the Bills
beat the Seahawks, and I ran shirtless with a
flag through the entire neighborhood. And then
later that night, I quit drinking. But anyway,
Zach. I'm not even joking. No, I'm not. Ads on
the go. And you are on the go. Do you have, before
we go, because you just made me think of this,
do you have like any sort of vision for where
this could go beyond just the digital advertising?
Are you already thinking about, like you mentioned,
video games and food truck, all that stuff? Well,
I think obviously the way it's going right now
is they're getting technology in general. That
always has a way of getting cheaper, better.
So right now we're kind of seeing it improve
and improve even more in terms of the price and
what it costs to make them a couple of years
or 2018. I think it was three hundred thousand.
They got a custom built for today. I can get
a hundred and sixty five from, you know, Midwest
right now. That's after the vehicles bought.
That's that's everything included. But it's a
smaller it's an express. So like ours is more
you know, you're talking the higher hundred.
Yep. or whatever. So I think as it keeps getting
cheaper, and as it keeps getting cheaper, you're
going to see this technology in these companies
everywhere. I mean, why would you not? Marketing
evolves. We evolve as people to ignore the things
that we've seen for decades. It's the same way
everyone has cameras now, right? Because you
know what I mean? Or podcasting, you know? I
bought a desktop monitor for $70 yesterday. Dude,
that was. You know, 10 years ago, that would
be a pretty penny. When it gets cheaper and when
it gets to that hundred thousand mark, I really
think they're gonna be everywhere, because why
wouldn't they? And you'll be able to say you
started all of that. Like you said, it's coming
down. And what we're seeing is we're just digitizing
everything. Anything that was a static sign can
now be an actual video screen. And what can it
do? And we're getting lazier, and our attention
span is getting shorter. I don't see how that's
ever going to change in terms of unless we did
something insanely different, it's not going
to change. We need to keep getting the consumers.
attention yeah and what other way can we do that
and guarantee it by putting something on wheels
to where we can go wherever they are yep no I
love it man I love it now I real quick but yeah
I there's a friend who him and I always shared
this really interesting idea that love this already
there's gonna be and this is more him all right
uh -huh but there's gonna be we're gonna have
these glasses, you know how the future, a lot
of people assume it's gonna be the glasses. Yeah,
like the Google Glass thing. Well, I think that
they're all gonna be just screens. They're just
gonna be flat green screens. They're not gonna
be billboards. They're not gonna be static signs,
and they're gonna adapt to whatever your target
added. Oh, I see. So, like, if I'm driving up
the highway, there's that, yeah, say this is
the green screen right here, and, you know, if
you're an 80 -year -old man, you might see a
Viagra add on there. If you're a younger guy,
you might see a bar add on. So it's going to
adapt to. Targeted advertising in public. I hope
that the information that they don't get that
much information on us, but probably why is it
going to change? Dude, you know how many auction
sites are going to love you when you drive by?
They're going to be like, Matt's coming. Quick,
unload all of the auction sites. He'll buy it
all. What kind of crap can we hawk this guy?
Dude. Yeah. I love it, man. Zach, ads on the
go. Is it ads on the go dot com? Yes. Awesome.
Get ads on the go. Get ads on the go dot com.
But the company is ads on the go. Our new sponsor
for Good News. I love it. Zach, you're amazing.
I love it. We love you. Thank you for stopping
by, my friend. And of course, as we talked about,
any time you want to come by and talk to us,
we'll celebrate your new clients. Easily. All
that stuff. And. be on the lookout for our stuff.
Yeah. Driving around on the side of the kick
-ass truck. Yeah, we gotta do something where
we're gonna interact with our listeners, viewers,
and if you see the truck, they do something.
I don't know what that is yet. Oh, I love that.
Probably don't crash into it. I like that. You
know what I mean? Like, if you see the truck,
let us know, and then something. The old school...
Yeah, old school. You know what I mean? I love
that. Yeah. I like it. Well, Zach, thank you
for joining us, my friend. Thank you for having
me. Thank you for being a sponsor, buddy. It's
Monday. It's Monday, dude. We did it. We got
to go do some real work. We got to do actually
some work. Tomorrow's Tuesday, Newsday. We've
got guests all week. Yeah. So I'm very excited
about that. And yeah, we will see you tomorrow,
I guess. All right. On Good News York. Peace
out.