WEBVTT 00:00:08.719 --> 00:00:12.240 Hey guys, welcome to good news York. It's Monday. 00:00:12.339 --> 00:00:15.779 We're almost awake. We've got a Piles of coffee. 00:00:15.900 --> 00:00:18.280 Yeah a lot of it two pots already. We haven't 00:00:18.280 --> 00:00:20.539 even started the show I'm Matt major from growth 00:00:20.539 --> 00:00:24.780 mode content joined by my Vanilla ice look -alike 00:00:24.780 --> 00:00:28.940 contest winner Mikey B fuck that's that's all 00:00:28.940 --> 00:00:30.980 right. That's how we're starting the week I was 00:00:30.980 --> 00:00:32.600 trying to come up with a good look alike and 00:00:32.600 --> 00:00:34.000 that's the first one that popped in my head I 00:00:34.000 --> 00:00:39.369 don't know if that's a real nice nice, baby Anyway, 00:00:39.530 --> 00:00:41.270 he's got a huge career. You see he's like into 00:00:41.270 --> 00:00:43.770 house flipping. Oh, yeah for dude I met him at 00:00:43.770 --> 00:00:47.090 the last unicorn in Syracuse once When he was 00:00:47.090 --> 00:00:48.969 signing autographs remember when he came back 00:00:48.969 --> 00:00:51.770 out with the I got his autograph heavy metal 00:00:51.770 --> 00:00:54.570 heavy metal version It was me and Andy Andy Lamaca 00:00:54.570 --> 00:00:57.450 of all people fire nice fire. Okay. I can't believe 00:00:57.450 --> 00:00:59.490 you remember the name That's it was borderline 00:00:59.490 --> 00:01:03.189 genius or pathetic half hardcore half rap the 00:01:03.189 --> 00:01:05.250 album I didn't know that I thought the whole 00:01:05.250 --> 00:01:08.159 thing was hardcore. No She was half and half 00:01:08.159 --> 00:01:10.719 cheese. There was an ice ice, baby the original 00:01:10.719 --> 00:01:13.920 version then a hardcore version on the same album 00:01:13.920 --> 00:01:18.200 Yeah, I met him You know for that nice guy and 00:01:18.200 --> 00:01:20.379 I said one day I want to be on a podcast and 00:01:20.379 --> 00:01:24.719 look like you and here we are I mean But enough 00:01:24.719 --> 00:01:27.420 about me and vanilla ice we're scaring away the 00:01:27.420 --> 00:01:29.400 sponsor. Yeah, we have a sponsor dude. We do 00:01:29.400 --> 00:01:31.659 everybody come on We do this is very exciting 00:01:31.659 --> 00:01:35.560 Good News York has now To be fair, our clients 00:01:35.560 --> 00:01:37.459 at Growth Mode Content are technically the ones 00:01:37.459 --> 00:01:39.319 that make this helpful, right? Yes, absolutely. 00:01:39.859 --> 00:01:41.079 They're the ones that are footing the bills, 00:01:41.219 --> 00:01:43.299 but as we're growing, we're getting exposure, 00:01:43.640 --> 00:01:45.879 and we're going well beyond that, and we're able 00:01:45.879 --> 00:01:48.239 to bring in other businesses because we can bring 00:01:48.239 --> 00:01:51.260 those businesses value. Yep. And that is why 00:01:51.260 --> 00:01:54.939 our buddy Zach, who you may have met before if 00:01:54.939 --> 00:01:58.840 you're a fan of the show, he's back. He's back. 00:01:58.939 --> 00:02:01.379 Zach is back. And he's now a sponsor of Good 00:02:01.379 --> 00:02:04.019 News York. Dude, Zach, attack. You are back. 00:02:04.599 --> 00:02:07.159 And you are a sponsor. That's right. Ads on the 00:02:07.159 --> 00:02:09.199 go. I call him Vanilla Ice and he starts rapping. 00:02:09.379 --> 00:02:12.560 I love it. Yo, yo, check out the mic. I don't 00:02:12.560 --> 00:02:13.860 remember. All right, quit while you're at it. 00:02:14.599 --> 00:02:17.560 Anyway, um... How are you buddy? We're lit up 00:02:17.560 --> 00:02:19.379 the stage and we're doing great. I'm doing even 00:02:19.379 --> 00:02:23.319 better now than I think it is. First of all, 00:02:23.819 --> 00:02:25.639 welcome to the show. Second of all, thanks for 00:02:25.639 --> 00:02:27.639 being our sponsor. I mean, that feels so cool 00:02:27.639 --> 00:02:29.580 because now we can say welcome to Good News York 00:02:29.580 --> 00:02:32.919 sponsored by Ads on the Go. That's it. Did I 00:02:32.919 --> 00:02:34.960 do it right? I think so. Is that right? I mean, 00:02:35.099 --> 00:02:38.520 yeah, you're the guy. Okay, Ads on the Go. Talk 00:02:38.520 --> 00:02:40.740 about Ads on the Go. Remind us because you were 00:02:40.740 --> 00:02:45.150 on the show before. You have taken a concept 00:02:45.150 --> 00:02:48.210 that's been around for the beginning of time. 00:02:48.669 --> 00:02:53.689 Signs. Signs. But you've done it digitally. Let's 00:02:53.689 --> 00:02:56.469 talk about it. What do you got? So we have a 00:02:56.469 --> 00:02:59.389 big, giant digital mobile billboard. It's on 00:02:59.389 --> 00:03:02.349 a truck, right? Regular Ford Transit box truck. 00:03:03.069 --> 00:03:05.710 And we just drive it in front of people all day 00:03:05.710 --> 00:03:08.889 at local events in the highest traffic areas 00:03:08.889 --> 00:03:11.919 of greater Syracuse area. Wherever it is, we're 00:03:11.919 --> 00:03:13.979 driving your message right in front of your people 00:03:13.979 --> 00:03:16.300 where they can't miss it. They can't skip it. 00:03:17.259 --> 00:03:18.979 And we're just getting attention for your business 00:03:18.979 --> 00:03:20.860 all day. And now we're going to be getting attention 00:03:20.860 --> 00:03:23.379 for you guys and your guys as clients. I'm so 00:03:23.379 --> 00:03:26.580 excited for that. I mean, we're excited for us, 00:03:26.620 --> 00:03:28.259 but we're excited for our clients, too, because 00:03:28.259 --> 00:03:30.639 as Matt said, they really are our rock stars 00:03:30.639 --> 00:03:33.500 here. You know, we're able to do the show because 00:03:33.500 --> 00:03:36.780 of them. Yeah. And so. You know, we have been 00:03:36.780 --> 00:03:39.020 thankful that, you know, them just having podcasts 00:03:39.020 --> 00:03:42.819 with us has allowed us to grow. You know, people 00:03:42.819 --> 00:03:44.800 watching their stuff and they see Good News York. 00:03:44.900 --> 00:03:48.039 Now we're going to be on a digital truck. I mean, 00:03:48.159 --> 00:03:51.520 dude, I'm very, very excited. And, you know, 00:03:51.639 --> 00:03:53.099 like we talked about, we're going to be able 00:03:53.099 --> 00:03:55.900 to promote our growth mode content clients. You're 00:03:55.900 --> 00:03:59.530 going to learn about their podcasts. on the side 00:03:59.530 --> 00:04:01.590 of this truck driving around town, but you're 00:04:01.590 --> 00:04:04.469 also, I'm a little extra excited because you're 00:04:04.469 --> 00:04:06.349 gonna be promoting our business. So growth mode 00:04:06.349 --> 00:04:08.669 technologies, growth mode content, the different 00:04:08.669 --> 00:04:11.650 things that we do. I feel like when you get a 00:04:11.650 --> 00:04:14.310 billboard, that's like the next level in business. 00:04:14.530 --> 00:04:17.329 To me, like, I don't wanna say you've made it, 00:04:17.389 --> 00:04:19.410 but you've definitely made it to the next level. 00:04:19.509 --> 00:04:22.319 It's the equivalent of like, I've always said 00:04:22.319 --> 00:04:25.339 bands are like, oh, I'll know we've made it when 00:04:25.339 --> 00:04:26.980 we're playing Madison Square Garden. When I had 00:04:26.980 --> 00:04:30.040 a band, I said, no, you know you've made it when 00:04:30.040 --> 00:04:33.240 your song is featured in a karaoke list. And 00:04:33.240 --> 00:04:34.939 I feel like that's the equivalent. You know what 00:04:34.939 --> 00:04:37.420 I mean? We, okay, you made it on a billboard. 00:04:37.480 --> 00:04:39.860 It doesn't sound sexy. It's sexy as hell, man. 00:04:40.019 --> 00:04:42.199 That's a big deal. And we're on a digital billboard. 00:04:42.240 --> 00:04:44.959 You got to see this truck. Yeah. I mean. No, 00:04:44.959 --> 00:04:47.759 this is incredible. And you, you know, everybody's 00:04:47.759 --> 00:04:49.740 seen nowadays digital billboards on the side 00:04:49.740 --> 00:04:52.300 of the road. Yeah. It's that attached to a truck 00:04:52.300 --> 00:04:55.040 on three sides, which I think is super cool. 00:04:55.160 --> 00:04:56.500 When you're first talking about this, I'm like, 00:04:56.620 --> 00:04:58.860 oh yeah, they sandwiched these things on the 00:04:58.860 --> 00:05:01.420 big sides of the truck. Even the rear hatch. 00:05:01.969 --> 00:05:04.110 There's a there's a screen. That's the crazy 00:05:04.110 --> 00:05:07.550 part is most of the competition or most of the 00:05:07.550 --> 00:05:09.470 people who are doing the same thing Yeah, they 00:05:09.470 --> 00:05:11.589 don't do the back screen and it's one of the 00:05:11.589 --> 00:05:13.569 craziest things I just can't wrap my head around 00:05:13.569 --> 00:05:15.970 because that is the moneymaker when we're shitting 00:05:15.970 --> 00:05:18.730 and standstill traffic and you're Are you sure 00:05:18.730 --> 00:05:20.649 you right? Did you say you were shitting and 00:05:20.649 --> 00:05:22.610 standstill traffic? I mean it kind of depends 00:05:22.610 --> 00:05:25.350 because that helps no, uh, but you're right I 00:05:25.350 --> 00:05:28.560 mean think about that might be the best Honestly, 00:05:28.899 --> 00:05:32.439 the rear might be the best advertisement when 00:05:32.439 --> 00:05:33.600 you're behind it. It's what you're looking at 00:05:33.600 --> 00:05:36.420 head on. The whole time, you know? I mean, that 00:05:36.420 --> 00:05:39.500 is phenomenal. Now, you say competition. Is there 00:05:39.500 --> 00:05:40.680 a lot of competition for this? There's a few 00:05:40.680 --> 00:05:44.279 companies. There's one out in Buffalo. There's 00:05:44.279 --> 00:05:47.120 New York City has them. Oh, OK. It's the big, 00:05:47.120 --> 00:05:50.160 big cities have these trucks. Yeah. I mean, predominantly, 00:05:50.399 --> 00:05:52.600 we're one of the only ones in central New York. 00:05:52.660 --> 00:05:56.399 There's one up north. We're the only ones who 00:05:56.399 --> 00:05:59.660 do this type of model, who do this type of advertising. 00:06:00.680 --> 00:06:03.439 We just came off, the last two weeks we've had 00:06:03.439 --> 00:06:07.379 six local parades, so we try to do a lot of fun 00:06:07.379 --> 00:06:10.519 community event type stuff with it. The parades 00:06:10.519 --> 00:06:13.160 are so fun too, because we got, we'll have four 00:06:13.160 --> 00:06:16.959 people, their only job is to throw candy at kids. 00:06:17.259 --> 00:06:19.480 That's all you're doing all day long. That's 00:06:19.480 --> 00:06:23.439 the best gig. Ideally at the ground, not at the... 00:06:23.439 --> 00:06:25.439 Well, yeah, yeah. Unless you're gonna wear like, 00:06:25.439 --> 00:06:28.019 you know, like a competition shirt. Sure. That's 00:06:28.019 --> 00:06:29.899 a different story. That is a different story. 00:06:30.180 --> 00:06:31.959 Oh, but that's always fun. That's one of my favorite 00:06:31.959 --> 00:06:34.220 uses for it. I used to throw seed batteries at 00:06:34.220 --> 00:06:36.620 kids, but apparently that's frowned upon. Well, 00:06:36.759 --> 00:06:39.019 you know, flashlights have gotten smaller. Yeah, 00:06:39.279 --> 00:06:45.120 that's true. That's true. Tell us a little bit 00:06:45.120 --> 00:06:47.500 about Zach the business. It's grown a little 00:06:47.500 --> 00:06:49.480 bit in the short time since we've seen you last, 00:06:49.500 --> 00:06:52.519 right? Absolutely has. I mean, I could not be 00:06:52.519 --> 00:06:55.160 more grateful for the people who have gotten 00:06:55.160 --> 00:06:58.220 on the truck and shown the support and for other 00:06:58.220 --> 00:07:00.240 people around the community like you guys who 00:07:00.240 --> 00:07:02.040 give us, you know, that opportunity to spread 00:07:02.040 --> 00:07:06.000 our message. I mean, it's I can't say enough 00:07:06.000 --> 00:07:08.720 about how much of an amazing community this is. 00:07:08.959 --> 00:07:12.500 Just it's I don't know. It's hard to come up 00:07:12.500 --> 00:07:14.540 with the words for it because it's just when 00:07:14.540 --> 00:07:17.660 it happens and when it works for you. and you 00:07:17.660 --> 00:07:19.519 look back at it, it's one of the craziest things 00:07:19.519 --> 00:07:22.579 ever. And I'm still going through it. I'm still 00:07:22.579 --> 00:07:24.540 only three, four months into it, so it's still 00:07:24.540 --> 00:07:27.019 hard. Which is wild to me. Well, yeah, it's really 00:07:27.019 --> 00:07:30.939 hard to be able to sit back and look at it and 00:07:30.939 --> 00:07:33.540 be like, we've gotten to a great point here. 00:07:33.720 --> 00:07:35.279 Well, I mean, one of the reasons it's working 00:07:35.279 --> 00:07:37.920 is because of you, right? Absolutely. And that's 00:07:37.920 --> 00:07:39.939 the whole point of our content endeavor here, 00:07:39.980 --> 00:07:42.680 is to really let people meet the people. But 00:07:42.680 --> 00:07:45.709 I can't tell you, man. How many folks, A, referred 00:07:45.709 --> 00:07:47.949 me to you or how many folks talked well of you 00:07:47.949 --> 00:07:51.110 in other rooms? And I mean that honestly. And 00:07:51.110 --> 00:07:53.310 then we mentioned when we had you or are talking 00:07:53.310 --> 00:07:56.310 about you, folks, everybody who's met you has 00:07:56.310 --> 00:07:58.990 nothing but kind words and they're really excited 00:07:58.990 --> 00:08:01.230 to see you succeed. And that's the type of thing 00:08:01.230 --> 00:08:04.310 that people love, man. You're doing everything 00:08:04.310 --> 00:08:07.050 right. Yeah, and as far as the community thing, 00:08:07.069 --> 00:08:09.649 it's funny you say that because us too, we've 00:08:09.649 --> 00:08:13.009 only been at this five, six months at this point. 00:08:13.209 --> 00:08:15.850 It feels like it's been years, you know? It's 00:08:15.850 --> 00:08:18.589 been a great journey so far, but it's been a 00:08:18.589 --> 00:08:23.470 lot. And I think a lot of that is, you know, 00:08:23.769 --> 00:08:26.269 there's so much division out there, right? And 00:08:26.269 --> 00:08:30.000 so much controversy that... You forget about 00:08:30.000 --> 00:08:33.059 how great of a community this is and how many 00:08:33.059 --> 00:08:35.279 great communities are out there that, you know, 00:08:35.379 --> 00:08:37.039 at the end of the day, people need people, man. 00:08:37.539 --> 00:08:39.940 And we all want the same things, whether we know 00:08:39.940 --> 00:08:42.100 it or not. So, you know, I love that you said 00:08:42.100 --> 00:08:43.879 that because it just reminds you of that, you 00:08:43.879 --> 00:08:46.519 know. There's still community out there. There's 00:08:46.519 --> 00:08:49.100 still people that... It's one of the most reassuring 00:08:49.100 --> 00:08:51.340 things to know that especially in a place like 00:08:51.340 --> 00:08:53.580 this, if you just do the right thing and you 00:08:53.580 --> 00:08:56.000 try to help other people, it comes back to you. 00:08:56.039 --> 00:08:59.019 100%. It's not always the easiest thing to do, 00:08:59.200 --> 00:09:01.879 right? But when... I mean, it is very reassuring. 00:09:02.139 --> 00:09:04.840 I mean, we live in an awesome area here. I agree. 00:09:04.840 --> 00:09:08.259 Coming from a different area, it's just... It's 00:09:08.259 --> 00:09:10.279 the most incredible thing to come to this environment. 00:09:11.160 --> 00:09:13.419 And and be able to benefit off of it and be able 00:09:13.419 --> 00:09:15.059 to help other people and be able to get help 00:09:15.059 --> 00:09:17.899 from other people Remind remind us again. I mean 00:09:17.899 --> 00:09:20.419 cuz you're like what 14 you're like so young 00:09:20.419 --> 00:09:23.679 I forget 21 you may as well be 14 When did you 00:09:23.679 --> 00:09:26.159 like tell us how real head of business before 00:09:26.159 --> 00:09:28.539 you could drink? Yeah, I know for real dude wild 00:09:28.539 --> 00:09:33.159 Better not have any beer in that box truck Tell 00:09:33.159 --> 00:09:35.360 us like how did this idea come about again remind 00:09:35.360 --> 00:09:38.000 us cuz you know when I was your age and I can't 00:09:38.000 --> 00:09:40.259 speak for Matt but I would assume like I wasn't 00:09:40.259 --> 00:09:42.779 fucking thinking about starting a business, you 00:09:42.779 --> 00:09:44.940 know what I mean? You did have an entrepreneurial 00:09:44.940 --> 00:09:47.299 endeavor that involved a U -Haul at one point, 00:09:47.440 --> 00:09:49.379 though. Oh, God, do we need to... That's right. 00:09:49.440 --> 00:09:51.500 You reminded me of that on social media. Yeah, 00:09:51.539 --> 00:09:53.460 that just came up. What was your post? Say what 00:09:53.460 --> 00:09:57.600 your post was. It was a K -Rockathon about 800 00:09:57.600 --> 00:10:01.059 years ago when the tickets were 10 bucks. But 00:10:01.059 --> 00:10:03.299 the biggest adventure, this was at Vernon Downs, 00:10:03.320 --> 00:10:06.440 right? Yeah. That's where they had the best of 00:10:06.440 --> 00:10:09.399 all the K -Rockathons. That was the best. in 00:10:09.399 --> 00:10:12.620 the parking lot, somehow, not even far from where 00:10:12.620 --> 00:10:14.059 we had parked. Everybody's partying, they're 00:10:14.059 --> 00:10:16.259 doing whatever. And you walk down and you see 00:10:16.259 --> 00:10:20.460 this U -Haul truck. And they got a keg inside, 00:10:21.039 --> 00:10:23.019 and then they got dudes sitting on the roof with 00:10:23.019 --> 00:10:25.679 a funnel that goes from the roof of the thing 00:10:25.679 --> 00:10:27.399 down to the ground. And I don't know what you 00:10:27.399 --> 00:10:29.759 were charging, but you were charging folks to 00:10:29.759 --> 00:10:32.460 do a... I don't know how many beers might have 00:10:32.460 --> 00:10:34.179 fit in one. He posted that the other day. I forgot 00:10:34.179 --> 00:10:37.279 about it. He shared the Kid Rocket Bomb post. 00:10:37.519 --> 00:10:40.039 He's like, I remember... when Mike was on the 00:10:40.039 --> 00:10:44.139 roof of a U -Haul selling beers and just pouring 00:10:44.139 --> 00:10:48.960 funnels. Dude, I've got to drag. I used to sneak 00:10:48.960 --> 00:10:50.960 backstage at every concert. I used to have this 00:10:50.960 --> 00:10:54.120 company through eBay, of all places, make me... 00:10:54.120 --> 00:10:57.659 One year I got a backstage pass. A real one. 00:10:58.100 --> 00:10:59.379 Because the bass player from - You're talking 00:10:59.379 --> 00:11:01.159 about the fake credentials company on eBay? Yeah, 00:11:01.220 --> 00:11:04.159 yeah. The bass player from Finger 11 was like, 00:11:04.419 --> 00:11:06.139 against the guardrails, signing autographs and 00:11:06.139 --> 00:11:08.039 he goes, if anyone can find me a bag of weed, 00:11:08.259 --> 00:11:11.840 I'll give you a backstage pass. Now, looking 00:11:11.840 --> 00:11:14.460 back, I think he was looking for a woman, you 00:11:14.460 --> 00:11:16.980 know? Sure. Because I went and found some and 00:11:16.980 --> 00:11:19.490 I brought it to him and he was like, oh. All 00:11:19.490 --> 00:11:22.789 right, here's your path. So I went back there 00:11:22.789 --> 00:11:24.470 and I hung out with, I've hung out with so many 00:11:24.470 --> 00:11:26.809 bands on their buses, whatever band I was in 00:11:26.809 --> 00:11:29.210 at the time, I'd give them my demo. I was on 00:11:29.210 --> 00:11:31.389 stage with these bands, like when the guy from 00:11:31.389 --> 00:11:34.870 Boy Hits Car jumped, I was on the stage and I 00:11:34.870 --> 00:11:36.480 have all that. Right, the car hit him. Well, 00:11:36.480 --> 00:11:39.259 that was the name of his band. Boy almost hit 00:11:39.259 --> 00:11:40.899 the ground, but luckily the crowd caught him. 00:11:40.899 --> 00:11:42.460 It was actually legendary. You can look it up. 00:11:42.639 --> 00:11:45.139 But anyway, my point is, I have all that footage 00:11:45.139 --> 00:11:48.879 on 8mm tape, and I need to dig that out and edit 00:11:48.879 --> 00:11:51.779 through that stuff and play it on the show. I 00:11:51.779 --> 00:11:55.899 would love to see that. Oh my god, dude. So from 00:11:55.899 --> 00:11:58.600 that year forward, I found this company that 00:11:58.600 --> 00:12:01.179 would take the basis of the past that I got that 00:12:01.179 --> 00:12:04.309 year, and they would just update it. and then 00:12:04.309 --> 00:12:06.309 send it to me. Like, I would send them... You 00:12:06.309 --> 00:12:08.309 had an original, so you knew what to work with. 00:12:08.409 --> 00:12:10.490 Right. And all you had to do was just walk by 00:12:10.490 --> 00:12:12.769 and be like, hey, well, what time is... I'm in, 00:12:12.769 --> 00:12:14.929 uh, whatever, the X's. We go on at, you know, 00:12:14.929 --> 00:12:16.730 three. Do you know what stage that... Yeah, right 00:12:16.730 --> 00:12:18.509 through there. You just gotta look confident. 00:12:18.710 --> 00:12:20.710 You know, clipboard and an earpiece. That's it, 00:12:20.710 --> 00:12:22.870 man. Anyway, we went on a tangent. Sorry. That's 00:12:22.870 --> 00:12:24.529 almost everything right there. That actually 00:12:24.529 --> 00:12:27.009 ties it right back to the question that you asked, 00:12:27.029 --> 00:12:28.450 though. Right. Oh, right, we're interviewing 00:12:28.450 --> 00:12:32.159 you. No, no, because I had, you know, that was 00:12:32.159 --> 00:12:35.620 literally almost to the point is I literally 00:12:35.620 --> 00:12:40.820 was again being 21. I'm only here because of 00:12:40.820 --> 00:12:42.960 persistence and confidence. 100 percent like 00:12:42.960 --> 00:12:45.200 I knew what I was doing or at least trying to 00:12:45.200 --> 00:12:47.100 learn what I knew what I was doing. There was 00:12:47.100 --> 00:12:49.779 two people who started this business. I had nothing 00:12:49.779 --> 00:12:52.240 to do with it. There are these two people in 00:12:52.240 --> 00:12:54.600 2018. They started it. There was a franchising 00:12:54.600 --> 00:12:56.899 side of it. a manufacturing side of the business. 00:12:57.000 --> 00:12:59.360 And there was a local market business like I 00:12:59.360 --> 00:13:04.299 have right now. And, you know, I was in JCC at 00:13:04.299 --> 00:13:06.759 the time, community college up north. I was serving 00:13:06.759 --> 00:13:10.100 at a diner and there was some networking events. 00:13:10.100 --> 00:13:12.559 And I just I borrowed a suit from our community 00:13:12.559 --> 00:13:15.399 college closet. That's amazing. I still have 00:13:15.399 --> 00:13:17.419 it to this day and it fits a little bit better. 00:13:17.700 --> 00:13:19.679 But it was like up to my knuckles. And it was 00:13:19.679 --> 00:13:21.700 just it was terrible that I even went in the 00:13:21.700 --> 00:13:26.629 public with it like. down to my shoes. It looked 00:13:26.629 --> 00:13:28.570 terrible. And I didn't even have a tie. I had 00:13:28.570 --> 00:13:32.149 a black dress shirt, so I just looked like an 00:13:32.149 --> 00:13:35.370 overgrown preacher. I literally, it was bad. 00:13:35.429 --> 00:13:38.309 I had it buttoned right up to it too. And whatever, 00:13:38.529 --> 00:13:41.870 I introduced myself to the people at three, four, 00:13:41.870 --> 00:13:44.309 five different networking events. They needed 00:13:44.309 --> 00:13:48.529 a salesperson. All right, so they emailed my 00:13:48.529 --> 00:13:51.490 advisor. I got into contact with them. I went 00:13:51.490 --> 00:13:53.629 in the next day. They hired me right on the spot 00:13:53.629 --> 00:13:57.470 to do sales. And they told me 50 % commission 00:13:57.470 --> 00:14:00.090 because they were going under at the time. They 00:14:00.090 --> 00:14:04.250 already started. 50 % commission. I regretted 00:14:04.250 --> 00:14:07.049 that instantly. It was about, I think it was 00:14:07.049 --> 00:14:09.789 a month and a half. I sold 72 of them in Watertown, 00:14:09.870 --> 00:14:11.230 New York. They didn't think you'd sell like that. 00:14:11.429 --> 00:14:14.169 It was after 25 that they cut my commission down. 00:14:14.409 --> 00:14:18.340 Did they really? Like, we need to rethink. Oh, 00:14:18.379 --> 00:14:21.600 yeah. I mean, I was a 19 -year -old kid coming 00:14:21.600 --> 00:14:23.940 from college, never done sales, never done anything. 00:14:24.080 --> 00:14:27.320 And I had a buddy, too, who moved here with me 00:14:27.320 --> 00:14:30.580 to continue and start this business. And he was 00:14:30.580 --> 00:14:32.259 doing it with me. And I just don't think they 00:14:32.259 --> 00:14:34.840 were kind of like, hey, last minute, let's just 00:14:34.840 --> 00:14:38.559 try it. They can dig us out of this hole. So 00:14:38.559 --> 00:14:41.200 a weekend or two, I watched everybody leave. 00:14:41.460 --> 00:14:44.360 They all got fired. Oh, wow. 20 people building 00:14:44.360 --> 00:14:47.019 the trucks. I mean, they literally had 24 trucks 00:14:47.019 --> 00:14:48.700 in that parking lot. Because their model wasn't 00:14:48.700 --> 00:14:50.139 just the advertising, like you're talking about. 00:14:50.159 --> 00:14:52.220 They were also just making the thing. Yes. They 00:14:52.220 --> 00:14:54.200 were manufacturing and franchising, and they 00:14:54.200 --> 00:14:57.240 sold 26 of them in one year. But that was way, 00:14:57.320 --> 00:14:59.919 way too fast. Gotcha. You cannot sustain that 00:14:59.919 --> 00:15:02.379 with the amount of employees that they had. Sure. 00:15:02.460 --> 00:15:04.299 And then it got to the point where it was, you 00:15:04.299 --> 00:15:05.940 know, one of them wasn't comfortable putting 00:15:05.940 --> 00:15:08.419 any more money into it. He was the one who brought 00:15:08.419 --> 00:15:11.500 the money. Sure. Serial entrepreneur. He was 00:15:11.500 --> 00:15:14.000 the older gentleman who brought all the, you 00:15:14.000 --> 00:15:17.539 know, all that side of it. And, you know, from 00:15:17.539 --> 00:15:21.879 there, it was just the manufacturing defaulted, 00:15:21.940 --> 00:15:26.419 the franchising shut down. I mean, I sold 70, 00:15:26.639 --> 00:15:29.100 I think it was 72 or 76 in the first month and 00:15:29.100 --> 00:15:32.320 a half in the same timeline. all these people 00:15:32.320 --> 00:15:35.019 operating in Florida, they were operating in 00:15:35.019 --> 00:15:38.000 Texas, they were operating in Las Vegas, there 00:15:38.000 --> 00:15:39.700 were some more in North Carolina, whatever, they 00:15:39.700 --> 00:15:42.960 were big cities. They didn't even sell 30 in 00:15:42.960 --> 00:15:45.700 that same time span, so the training wasn't there 00:15:45.700 --> 00:15:48.600 either. There was something, they were also COVID 00:15:48.600 --> 00:15:50.539 entrepreneurs. There were some people who were 00:15:50.539 --> 00:15:53.080 like, hey, I got money, I wanna be an entrepreneur, 00:15:53.440 --> 00:15:54.899 they spend the money. They didn't really know 00:15:54.899 --> 00:15:56.899 what that was about. They only had their truck 00:15:56.899 --> 00:16:00.029 out two hours a day or whatever. So right then 00:16:00.029 --> 00:16:02.549 and there the other partner bought out the local 00:16:02.549 --> 00:16:06.029 market and it was just me and him and a couple 00:16:06.029 --> 00:16:08.649 drivers So from there we started again. It's 00:16:08.649 --> 00:16:11.149 Watertown. We did it. We did it It was going 00:16:11.149 --> 00:16:14.230 good and that we decided if we're gonna get anywhere 00:16:14.230 --> 00:16:16.549 if we want to go anywhere We have to go to Cicero. 00:16:16.549 --> 00:16:18.789 We have to go to Syracuse. We have to go somewhere 00:16:18.789 --> 00:16:22.340 outside of this 25 ,000 people. Yeah I mean, 00:16:22.419 --> 00:16:25.659 it's a very small market, Watertown. Wow. So 00:16:25.659 --> 00:16:28.759 is ads on the go not your bit? Like, is that 00:16:28.759 --> 00:16:31.799 your business? It's mine. Okay. Pixolet is what 00:16:31.799 --> 00:16:35.200 I started. Gotcha. Yeah. So it was actually a 00:16:35.200 --> 00:16:36.500 couple different names. It was Running Boards 00:16:36.500 --> 00:16:39.539 Marketing, and then it was Pixolet when the old 00:16:39.539 --> 00:16:41.340 partner bought them out and they stopped doing 00:16:41.340 --> 00:16:42.919 the franchising, and it was just me and him in 00:16:42.919 --> 00:16:45.620 the local market. And again, we kind of decided 00:16:45.620 --> 00:16:48.480 that we had to do something if we wanted to continue 00:16:48.480 --> 00:16:51.019 to do the business. You can only grow so much. 00:16:51.059 --> 00:16:53.460 But it was also a very proven concept to say 00:16:53.460 --> 00:16:56.139 we can succeed. And Watertown, New York, we could 00:16:56.139 --> 00:16:58.200 probably succeed a lot of other places. Yeah, 00:16:58.299 --> 00:17:01.279 I would say so. Absolutely, absolutely. There's 00:17:01.279 --> 00:17:06.539 not much going on there. And so we kind of just 00:17:06.539 --> 00:17:08.680 dreamed it up one day. And we're like, next Monday, 00:17:08.779 --> 00:17:11.380 let's start going to Cicero. Let's just start 00:17:11.380 --> 00:17:13.839 in Cicero. Let's not go all the way into Syracuse. 00:17:13.859 --> 00:17:16.220 Let's go in this little nice, you know, high 00:17:16.220 --> 00:17:21.579 traffic suburb area. And just started driving 00:17:21.579 --> 00:17:23.799 down. I was driving down from Clayton. So, you 00:17:23.799 --> 00:17:27.119 know, hour and a half trip here every day. It 00:17:27.119 --> 00:17:30.099 took about three days. It worked. Yeah, I think 00:17:30.099 --> 00:17:33.839 it was 20 sales in the first three days. Wow. 00:17:34.400 --> 00:17:36.819 Crazy. And we're like, all right, let's find 00:17:36.819 --> 00:17:39.460 an apartment. So I. Not even thinking about it. 00:17:39.539 --> 00:17:41.920 I've never even lived anywhere up north. I just 00:17:41.920 --> 00:17:44.180 found the first apartment that said I can move 00:17:44.180 --> 00:17:48.009 in tomorrow. I would have picked such a different 00:17:48.009 --> 00:17:50.130 apartment Did you did you wear the oversized 00:17:50.130 --> 00:17:52.309 suit when you were looking at it to make sure 00:17:52.309 --> 00:17:55.910 you look like a reputable? Ten I had enough money 00:17:55.910 --> 00:18:00.269 to buy a Coles $49 dude. I love Coles I don't 00:18:00.269 --> 00:18:03.690 care. They're they're great Love Coles shout 00:18:03.690 --> 00:18:05.450 out Coles especially when you can steal when 00:18:05.450 --> 00:18:07.670 your family members Coles cash The only thing 00:18:07.670 --> 00:18:09.990 I don't like about Coles is when you get done. 00:18:09.990 --> 00:18:13.829 They're like Hey, you saved $190 today. And I'm 00:18:13.829 --> 00:18:16.369 like, no, I didn't. You just marked things down. 00:18:16.589 --> 00:18:18.769 Stop lying to me. I always love that line. Show 00:18:18.769 --> 00:18:20.250 me how much you made. That's what I want to know. 00:18:20.349 --> 00:18:23.369 Yeah, right? Speaking of sales, though, so you 00:18:23.369 --> 00:18:26.609 sold an exorbitant amount of these trucks more 00:18:26.609 --> 00:18:29.190 than other salesmen. What was your strategy? 00:18:29.609 --> 00:18:31.849 Did you have a specific strategy that you were 00:18:31.849 --> 00:18:33.210 like, you know what, I know how I'm gonna sell 00:18:33.210 --> 00:18:34.650 this thing. Great question. I love emotion. I 00:18:34.650 --> 00:18:36.769 love passion. I love excitement. So when I pull 00:18:36.769 --> 00:18:39.950 up, my whole strategy is pulling up with their 00:18:39.950 --> 00:18:43.130 business on there for a cold call. And on a good 00:18:43.130 --> 00:18:46.650 day, when I have a driver, I can hit 20, 15 businesses 00:18:46.650 --> 00:18:49.750 a day, especially in those times. Now it's a 00:18:49.750 --> 00:18:51.910 little dwindled with all the extra responsibilities 00:18:51.910 --> 00:18:57.130 and stuff. I would always take the time to put 00:18:57.130 --> 00:19:00.450 up their ad, put up a mock ad, their logo, and 00:19:00.450 --> 00:19:03.309 that way it's just - They can see it. It's the 00:19:03.309 --> 00:19:05.289 easiest thing in the world. I would imagine. 00:19:06.109 --> 00:19:07.710 Usually they're coming out and taking pictures 00:19:07.710 --> 00:19:09.670 of it. They're, you know, oh, look at this, look 00:19:09.670 --> 00:19:11.970 at this. Usually I walk in, they're already there 00:19:11.970 --> 00:19:14.450 looking at it excited. You know, there's only 00:19:14.450 --> 00:19:16.849 been like one or two times where there's been 00:19:16.849 --> 00:19:18.630 one time where they're like, oh, you know, you 00:19:18.630 --> 00:19:21.079 can't use my branding or whatever. and we are 00:19:21.079 --> 00:19:23.200 protected under cold -call law, but whatever. 00:19:23.480 --> 00:19:26.400 You know, one time out of the thousand cold calls 00:19:26.400 --> 00:19:28.579 I've made, I'll take it all day. How dare you? 00:19:31.220 --> 00:19:35.279 Excuse me, sir. You know what? Now that I'm thinking 00:19:35.279 --> 00:19:36.819 about it, the first time you were on the show, 00:19:37.119 --> 00:19:41.200 you rolled up with our Good News York logo. And 00:19:41.200 --> 00:19:44.059 guess what? we now have officially announced, 00:19:44.359 --> 00:19:46.680 it worked, because now you are officially a sponsor 00:19:46.680 --> 00:19:48.640 of Good News York, ads on the go. I mean, it's 00:19:48.640 --> 00:19:51.960 solid. Do you have to cap your clients? Because 00:19:51.960 --> 00:19:53.539 there's only so much time in the day, right? 00:19:53.579 --> 00:19:56.420 How does that work with scheduling, right? Yeah, 00:19:56.599 --> 00:19:58.059 yeah. Or is that a dumb question? I don't know. 00:19:58.140 --> 00:20:00.079 No, it's a great question. I cap the amount of 00:20:00.079 --> 00:20:03.660 ads we have on there not because of contractual 00:20:03.660 --> 00:20:05.579 agreements, not because of this or that, but 00:20:05.579 --> 00:20:07.940 because I want effectiveness for my product. 00:20:08.190 --> 00:20:10.230 I'm not going to have someone pay for an ad and 00:20:10.230 --> 00:20:13.450 show up every 10 minutes. There's no value in 00:20:13.450 --> 00:20:16.890 that. I'm going to find another event or a different 00:20:16.890 --> 00:20:21.549 outlet for your marketing. Our subscription is 00:20:21.549 --> 00:20:23.150 Monday through Friday, and that's why we open 00:20:23.150 --> 00:20:25.609 up the weekends so we can do different things 00:20:25.609 --> 00:20:29.109 to expand our model and to offer different offerings. 00:20:29.630 --> 00:20:32.170 So we do cap it to a certain point, but only 00:20:32.170 --> 00:20:35.049 when I believe it's getting like, I just won't 00:20:35.049 --> 00:20:38.009 take money and not provide value. There has to 00:20:38.009 --> 00:20:40.029 be value there. Quality over quantity. Yeah, 00:20:40.130 --> 00:20:43.049 exactly. There's a very, very good balance that 00:20:43.049 --> 00:20:46.069 I get to, to where it's we're making enough money 00:20:46.069 --> 00:20:49.250 so we can grow and expand, and we're also providing 00:20:49.250 --> 00:20:51.670 great value to these businesses. Because I'm 00:20:51.670 --> 00:20:54.109 an over performer. If I tell you I'm going to 00:20:54.109 --> 00:20:55.529 do something, I would like to do double that. 00:20:55.710 --> 00:20:58.210 or at least, you know, so that's my favorite 00:20:58.210 --> 00:21:01.509 thing to do. It's the way you succeed, man. You're 00:21:01.509 --> 00:21:03.630 impressive. Under promise and over deliver. Yeah. 00:21:04.089 --> 00:21:07.710 Absolutely. Matt's lived by that. Yeah. Yeah, 00:21:08.329 --> 00:21:11.190 absolutely. We've lived by that. At what point 00:21:11.190 --> 00:21:15.170 in your plan do you hit expanding to more trucks 00:21:15.170 --> 00:21:18.730 in different areas, things like that? So I think 00:21:18.730 --> 00:21:23.029 especially after my... The incredible lessons 00:21:23.029 --> 00:21:25.549 I got watching, you know, a few entrepreneurs 00:21:25.549 --> 00:21:28.450 in this specific business, like I said, when 00:21:28.450 --> 00:21:30.190 I was running boards and when I was pixel -it, 00:21:30.410 --> 00:21:34.130 I got an incredible opportunity to learn firsthand 00:21:34.130 --> 00:21:36.710 about growing too fast and about over -leveraging. 00:21:36.990 --> 00:21:40.950 So my intention is to never grow with debt, I 00:21:40.950 --> 00:21:43.690 hope, again, because I can see the stress that 00:21:43.690 --> 00:21:46.650 it brought, and it's a very difficult thing to 00:21:46.650 --> 00:21:48.890 maintain when the worst -case scenario in the 00:21:48.890 --> 00:21:52.359 world happens. So I plan for a slower growth, 00:21:53.279 --> 00:21:56.400 but I also see where there's opportunities for 00:21:56.400 --> 00:21:59.259 faster growth in different realms of it. I see 00:21:59.259 --> 00:22:01.819 a lot of people running those, you know, even 00:22:01.819 --> 00:22:04.640 the aero boards all over the place and I can 00:22:04.640 --> 00:22:08.000 build and I have built the same exact size sign 00:22:08.000 --> 00:22:10.880 and sold them to a company like the YMCA where 00:22:10.880 --> 00:22:13.579 it's the same capabilities as my truck but on 00:22:13.690 --> 00:22:16.390 you know, screen on a trailer, right on an aero 00:22:16.390 --> 00:22:18.549 board trailer. So those ones you've seen, it's 00:22:18.549 --> 00:22:20.829 almost like they take a flatbed and they just 00:22:20.829 --> 00:22:25.130 strap a sign to it, or a screen, rather, in the 00:22:25.130 --> 00:22:28.150 middle of it sort of thing. Yes. So I think there's 00:22:28.150 --> 00:22:31.589 opportunities for different things, whether it's 00:22:31.589 --> 00:22:34.589 the signs, whether it's the billboards. So you 00:22:34.589 --> 00:22:37.289 still have the capabilities, and you're still 00:22:37.289 --> 00:22:39.460 in the business of... building these things, 00:22:39.460 --> 00:22:41.440 sounds like? Yes. OK, I didn't realize that. 00:22:41.559 --> 00:22:44.400 Yeah, so I fixed, I mean, we've built the company 00:22:44.400 --> 00:22:47.759 itself before it was ads on the go. We did a 00:22:47.759 --> 00:22:51.579 lot of big or a lot of large signs in like the 00:22:51.579 --> 00:22:54.220 city of Watertown. We did one for Crotty John's 00:22:54.220 --> 00:22:57.779 in Cicero. And now I still go around helping 00:22:57.779 --> 00:23:00.579 a few of the local fire departments, Crotty John's 00:23:00.579 --> 00:23:02.519 in different areas with their signs, because 00:23:02.519 --> 00:23:04.809 it's kind of one of those things where. Not a 00:23:04.809 --> 00:23:07.430 lot of people know that technology, and the ones 00:23:07.430 --> 00:23:09.470 who know that technology are gonna charge you 00:23:09.470 --> 00:23:11.190 an insane amount. And it's all that similar, 00:23:11.390 --> 00:23:12.990 like, it's very modular, right? Like, we were 00:23:12.990 --> 00:23:15.109 looking at the back of your truck. Yes. You know, 00:23:15.130 --> 00:23:17.509 to make up that big screen is a bunch of squares 00:23:17.509 --> 00:23:19.930 of smaller units, right? Yeah, absolutely. It'd 00:23:19.930 --> 00:23:22.309 be exactly what I have there on a smaller scale, 00:23:22.630 --> 00:23:25.069 smaller generator, or plugged right into your, 00:23:25.069 --> 00:23:27.640 you know... I mean, really, our... Big screen 00:23:27.640 --> 00:23:30.000 here is a bigger version of that, except where 00:23:30.000 --> 00:23:32.960 we've got six panels. Your individual panels 00:23:32.960 --> 00:23:34.680 are much smaller, right? To tile them together? 00:23:34.920 --> 00:23:39.259 Absolutely. But with the signs, you can play 00:23:39.259 --> 00:23:41.480 around with the better qualities, the worst qualities. 00:23:41.759 --> 00:23:46.140 I see. It's just one of those things that I really 00:23:46.140 --> 00:23:48.559 only started getting a little bit into helping 00:23:48.559 --> 00:23:51.339 fix some of the signs because I learned how much 00:23:51.339 --> 00:23:53.579 those people were charging to repair those signs. 00:23:53.619 --> 00:23:56.079 Oh, sure. And the profit margins on them are 00:23:56.079 --> 00:24:00.099 just absolutely insane. Yeah. I mean, it is incredible. 00:24:00.539 --> 00:24:02.680 Well, it's a niche thing. Yeah, it is. Just like 00:24:02.680 --> 00:24:05.619 anything else. If you're the guy or the company 00:24:05.619 --> 00:24:09.880 that... is the one in town, you can charge anything, 00:24:10.000 --> 00:24:12.059 right? There are some industries like that. I 00:24:12.059 --> 00:24:14.019 know, I'm sure you know that in IT where you 00:24:14.019 --> 00:24:15.900 can just talk to people and they'll believe you. 00:24:16.019 --> 00:24:19.000 Oh, yeah. Dude, every year I get my dryer vent 00:24:19.000 --> 00:24:21.559 cleaned. And every year I never remember who 00:24:21.559 --> 00:24:23.920 I used the year before and I googled dryer vent 00:24:23.920 --> 00:24:26.460 cleaner because it's a very niche, you know what 00:24:26.460 --> 00:24:29.180 I mean? At least in my world it is. And it's 00:24:29.180 --> 00:24:31.920 like, I think they've got the market cornered 00:24:31.920 --> 00:24:34.759 because I don't know how to do it. Isn't that 00:24:34.759 --> 00:24:36.259 the worst though when you don't know? I spent 00:24:36.259 --> 00:24:39.400 $20 and bought the dryer lint cleaner from Amazon. 00:24:39.400 --> 00:24:41.759 Oh, there you go. Took it to a drill. It's got 00:24:41.759 --> 00:24:45.420 to be AI dryer cleaner. It's sitting in a packet. 00:24:45.480 --> 00:24:47.539 Yeah. Yeah. That sounds about right with you. 00:24:47.920 --> 00:24:50.579 Yeah. Yeah. Forgot you bought it. You'd be surprised 00:24:50.579 --> 00:24:52.259 the number of things that are new in the package 00:24:52.259 --> 00:24:54.759 around my house. Yeah. He just bought six bags 00:24:54.759 --> 00:24:56.640 of golf clubs I had to go pick up in Corning, 00:24:56.700 --> 00:24:59.380 New York. Those weren't brand new. No, they were 00:24:59.380 --> 00:25:00.799 used. What was the story with that? Because I 00:25:00.799 --> 00:25:05.599 did see that. Dude, so. I love it so much. We 00:25:05.599 --> 00:25:07.559 have been talking about me learning how to play 00:25:07.559 --> 00:25:08.920 golf. I've never actually played a round of golf. 00:25:09.279 --> 00:25:11.539 We talk about me learning how to play golf. And 00:25:11.539 --> 00:25:16.079 I have this bizarre addiction to auction sites. 00:25:16.220 --> 00:25:18.740 Which I get. I did too for a while. Specifically 00:25:18.740 --> 00:25:21.900 like weird, not like eBay, but like weird government 00:25:21.900 --> 00:25:24.880 auction type of random shit. It's fun. Yeah. 00:25:25.500 --> 00:25:28.619 And I just happened to see an auction for nine, 00:25:28.839 --> 00:25:31.700 or no, five bags of golf clubs. It's five or 00:25:31.700 --> 00:25:36.339 six, yeah. And I paid $90. The newest club is 00:25:36.339 --> 00:25:39.700 from 1947. And there's nothing wrong with that. 00:25:39.779 --> 00:25:41.180 They're vintage as hell. But it's so funny, because 00:25:41.180 --> 00:25:42.980 it would be like me being like, you know what, 00:25:43.000 --> 00:25:46.380 Matt, I think I'm into, I want to get into IT. 00:25:46.759 --> 00:25:50.079 And then I go out and buy 32 desktop computers 00:25:50.079 --> 00:25:53.799 to start with. That's not normal? Well, I guess 00:25:53.799 --> 00:25:56.299 in your world it is. But it's phenomenal. I love 00:25:56.299 --> 00:26:01.839 that first step of action. I make fun of them, 00:26:01.839 --> 00:26:03.200 but at the same time, I get it because I was 00:26:03.200 --> 00:26:04.799 an eBay whore. Actually, you know why I wasn't? 00:26:04.960 --> 00:26:07.440 He'd understand. My wildest purchase is I bought 00:26:07.440 --> 00:26:10.259 a bus once on the offsite. That's awesome. Like 00:26:10.259 --> 00:26:12.359 a nursing home bus. It had the wheelchair lift 00:26:12.359 --> 00:26:16.519 and stuff. That's great. I was in a band. I paid 00:26:16.519 --> 00:26:20.799 $600 for it, by the way. But at the time, that 00:26:20.799 --> 00:26:24.940 was my last $600. So after I won it in the auction, 00:26:25.480 --> 00:26:29.099 it was in Waterloo. and I called around to find 00:26:29.099 --> 00:26:31.079 a tow company to just have it delivered to my 00:26:31.079 --> 00:26:34.140 house in Syracuse, and the tow was gonna be 900 00:26:34.140 --> 00:26:39.299 bucks. Yeah, more than I paid, but also, more 00:26:39.299 --> 00:26:41.920 importantly, more than I had at the time. So 00:26:41.920 --> 00:26:45.380 I ended up just going to get it and driving it 00:26:45.380 --> 00:26:48.079 home to myself, and then it sat in my driveway 00:26:48.079 --> 00:26:49.980 because I got real paranoid that if I was out 00:26:49.980 --> 00:26:51.480 driving the thing and it broke down, I couldn't 00:26:51.480 --> 00:26:55.660 afford to have it towed home. It's amazing. So 00:26:55.660 --> 00:26:57.619 it sat there for a while I had big plans that 00:26:57.619 --> 00:27:00.160 was gonna be a mobile podcast studio And then 00:27:00.160 --> 00:27:02.440 I found a company out West that makes a bolt 00:27:02.440 --> 00:27:05.859 -in kit to turn it into like a party band I'm 00:27:05.859 --> 00:27:08.519 like this is pretty neat, but still I was I was 00:27:08.519 --> 00:27:10.859 just so paranoid about it I put it for sale and 00:27:10.859 --> 00:27:14.180 these two dudes from New York City Rode a bus 00:27:14.180 --> 00:27:16.940 up from New York City and came will plate handed 00:27:16.940 --> 00:27:18.920 me cash and drove it home. How much you sell 00:27:18.920 --> 00:27:23.130 for? 2 ,500 bucks. Yeah, yep, dude Can't make 00:27:23.130 --> 00:27:25.410 fun of you for that. That's you flipped it without 00:27:25.410 --> 00:27:28.009 touching it. I did I made money on it, but at 00:27:28.009 --> 00:27:30.930 the time it was Yeah, and you can imagine how 00:27:30.930 --> 00:27:32.589 excited my wife was a honey. I bought always 00:27:32.589 --> 00:27:35.170 sure yeah What the fuck we're gonna do with a 00:27:35.170 --> 00:27:37.569 bus that's such a good deal though six hours 00:27:37.569 --> 00:27:40.130 for a boy Dude, my wife's mad that I had a Pee 00:27:40.130 --> 00:27:41.730 Wee Herman bobblehead show up the other day. 00:27:41.750 --> 00:27:43.390 She's like what the fuck are you doing? I'm like 00:27:43.390 --> 00:27:45.589 hey leave me alone. I like these things, okay? 00:27:46.910 --> 00:27:50.890 I'm the guy that back in the day a back in the 00:27:50.890 --> 00:27:56.900 day Daddy no, okay back in the day I was a whore 00:27:56.900 --> 00:27:59.839 for those infomercials, man. Yeah, okay. And 00:27:59.839 --> 00:28:01.599 I got my first credit card, and the first thing 00:28:01.599 --> 00:28:03.460 I bought was... You actually bought this? Yeah, 00:28:03.460 --> 00:28:04.900 yeah, yeah. Like, remember the belt that you 00:28:04.900 --> 00:28:06.819 would wear, and it would give you abs? It would 00:28:06.819 --> 00:28:09.420 do this? All it did was electrocute me and burn 00:28:09.420 --> 00:28:12.720 my stomach. Yeah. And I was like, well, I guess 00:28:12.720 --> 00:28:14.420 it's... I'm burning the fat, I guess? I don't 00:28:14.420 --> 00:28:16.460 know. But anyway... It's a legit medical thing, 00:28:16.500 --> 00:28:17.559 but... What the hell are we talking about? We're 00:28:17.559 --> 00:28:20.519 a sucker for shortcuts. Yes. We're here with 00:28:20.519 --> 00:28:23.259 Zach from Ads on the Go, who is our sponsor. 00:28:24.109 --> 00:28:27.869 Zach, before we get out of here, let's tell folks 00:28:27.869 --> 00:28:31.049 again, if they want to advertise with you, what's 00:28:31.049 --> 00:28:33.049 the procedures? How do they get in touch with 00:28:33.049 --> 00:28:36.130 you? And what should they know? Oh, man. Well, 00:28:36.210 --> 00:28:38.910 what they should know is that, especially with 00:28:38.910 --> 00:28:42.420 our price point starting at $349, I can guarantee 00:28:42.420 --> 00:28:48.259 you. $350, $349. Absolutely. For how long? We're 00:28:48.259 --> 00:28:50.000 here for small businesses. That's for a whole 00:28:50.000 --> 00:28:52.059 month. We have different packages depending on 00:28:52.059 --> 00:28:54.039 how often you want to show up. That's really 00:28:54.039 --> 00:28:56.400 what we put it onto, but we make it so that every 00:28:56.400 --> 00:29:00.410 business. There will fit every business's budget. 00:29:00.450 --> 00:29:03.390 Yeah, because we want to be an asset to the community 00:29:03.390 --> 00:29:05.609 We want to be a resource for a business looking 00:29:05.609 --> 00:29:07.849 to spread their message and just for comparison 00:29:07.849 --> 00:29:10.349 Regular on the side of the road billboards typically 00:29:10.349 --> 00:29:13.230 start around 3 ,000. Absolutely. That's not one 00:29:13.230 --> 00:29:16.390 place Right all the way up there out of the field 00:29:16.390 --> 00:29:18.769 of vision, you know You really got to strain 00:29:18.769 --> 00:29:21.210 your neck to look at that thing. But yeah, you 00:29:21.210 --> 00:29:23.250 know The one thing with us is that I can guarantee 00:29:23.250 --> 00:29:25.029 you for three hundred and forty nine dollars 00:29:25.369 --> 00:29:27.869 There will be no other company that can get as 00:29:27.869 --> 00:29:30.740 many eyes as your business as we can. I mean, 00:29:30.740 --> 00:29:33.160 we are driving past hundreds of thousands of 00:29:33.160 --> 00:29:35.519 cars a day. Do you have the same route every 00:29:35.519 --> 00:29:37.279 day, or do you change it up? How does that work? 00:29:37.500 --> 00:29:39.900 It's the same route, because the traffic on Route 00:29:39.900 --> 00:29:42.779 11 and 31, that intersection right there, the 00:29:42.779 --> 00:29:45.279 intersection down in Sweet Art Corners, and even 00:29:45.279 --> 00:29:48.460 down into Maddydale, it is absolutely insane. 00:29:48.759 --> 00:29:50.779 We've gotten some of the best returns off of 00:29:50.779 --> 00:29:53.680 that route, so I generally stick to what works 00:29:53.680 --> 00:29:57.500 best for us. But we will hit the 3157 down there 00:29:57.500 --> 00:29:59.640 in Livermore Clay. There is some busy traffic. 00:29:59.599 --> 00:30:01.319 out there and we got some clients out there who 00:30:01.319 --> 00:30:04.839 want that specific target market. Now do you 00:30:04.839 --> 00:30:08.660 have any sort of like a line where you say I 00:30:08.660 --> 00:30:11.079 can't do like what if I said hey Zach I'm gonna 00:30:11.079 --> 00:30:13.759 give you 350 bucks and for a month I want you 00:30:13.759 --> 00:30:16.200 to have Matt's picture and it says Matt slaps 00:30:16.200 --> 00:30:19.859 babies. Would you do that? Because I want to 00:30:19.859 --> 00:30:21.920 do that. It depends on how tasteful the picture 00:30:21.920 --> 00:30:24.339 is. If it's like a Photoshop. I'm talking like 00:30:24.339 --> 00:30:26.640 a very nice like where he's kind of Now, I might 00:30:26.640 --> 00:30:28.920 do that, but if it's like a picture of him slapping 00:30:28.920 --> 00:30:31.500 a baby, probably not. Well, that would entail 00:30:31.500 --> 00:30:33.019 that you would actually have to slap a baby. 00:30:33.019 --> 00:30:34.500 That's actually an interesting question, though. 00:30:34.759 --> 00:30:37.440 Have you had non -businesses? You know, somebody 00:30:37.440 --> 00:30:39.400 that's throwing a 50th birthday or something. 00:30:39.400 --> 00:30:41.240 Or a will you marry me? Have you had one of those 00:30:41.240 --> 00:30:43.779 yet? I did that myself. I proposed to my fiance. 00:30:44.019 --> 00:30:46.799 No way. Of course you did. I'll show you pictures 00:30:46.799 --> 00:30:51.539 after. And I'm not going to lie to you. Don't 00:30:51.539 --> 00:30:54.420 get me wrong. Obviously, I wanted to propose. 00:30:54.720 --> 00:30:57.819 Yeah. But I also wanted the content. Yes, yes. 00:30:58.380 --> 00:31:01.180 You find a way to do both. It was one of those 00:31:01.180 --> 00:31:02.619 things. Sweetie, smile big. This is going to 00:31:02.619 --> 00:31:05.240 pay for things. Yeah, yeah. Just say yes, and 00:31:05.240 --> 00:31:06.759 then you can tell me no after we're done filming. 00:31:06.880 --> 00:31:08.180 Do you ever want a house? You've got to make 00:31:08.180 --> 00:31:10.500 this look awesome. Or else we're living in this 00:31:10.500 --> 00:31:12.799 drop. Take seven, you know? Yeah. Make it look 00:31:12.799 --> 00:31:15.480 real this time. No, but it actually was one of 00:31:15.480 --> 00:31:18.849 those funny, funny, like, just. timing of life 00:31:18.849 --> 00:31:21.089 moments to where, I mean, I was trying to get 00:31:21.089 --> 00:31:24.150 the investors in on this business for six months 00:31:24.150 --> 00:31:26.089 I was away from it. So six months, I was just 00:31:26.089 --> 00:31:28.230 consistently, I didn't have a full -time job. 00:31:28.349 --> 00:31:31.309 I was just trying to get someone to go in on 00:31:31.309 --> 00:31:34.589 this with me. And I've been with my fiance for 00:31:34.589 --> 00:31:37.410 five years. I met her in high school. We had 00:31:37.410 --> 00:31:38.910 a little bit of time apart. We found each other 00:31:38.910 --> 00:31:42.289 again. Love it. And it worked out to where I 00:31:42.289 --> 00:31:45.990 got the ring. and we bought the truck on the 00:31:45.990 --> 00:31:48.829 same weekend. So I was like, I can't not use 00:31:48.829 --> 00:31:53.450 it. And it was her birthday. The universe was 00:31:53.450 --> 00:31:57.750 like, you gotta do it. What a way to break it 00:31:57.750 --> 00:31:59.910 in. I'm convinced she only said yes because it 00:31:59.910 --> 00:32:02.549 was on the truck. But have you had other businesses? 00:32:02.549 --> 00:32:06.509 Good thing it worked. Have you had other people 00:32:06.509 --> 00:32:09.009 do stuff like that? We've done April Fool's Day 00:32:09.009 --> 00:32:11.690 before. That's a good old one. We've done weddings. 00:32:12.829 --> 00:32:16.289 We've even had us hooked up to a photo booth 00:32:16.289 --> 00:32:18.809 so that everyone's pictures are playing right 00:32:18.809 --> 00:32:22.970 there. Then we have music playing and even Mario 00:32:22.970 --> 00:32:27.210 Kart parties. Yes! Danny Tripodi, our gaming 00:32:27.210 --> 00:32:30.809 whiz. Yeah, like a parking lot party, man. We're 00:32:30.809 --> 00:32:34.119 gonna have to think that. So I'll just tell you 00:32:34.119 --> 00:32:35.299 a little behind the curtains. One of the things 00:32:35.299 --> 00:32:36.819 we're doing, we're doing advertising with them. 00:32:37.079 --> 00:32:39.539 But also, Zach is hooking us up with a couple 00:32:39.539 --> 00:32:43.579 hours of whatever we come up with. That's dangerous. 00:32:43.680 --> 00:32:44.960 So we could have him park somewhere. You just 00:32:44.960 --> 00:32:46.099 heard about my baby slapping. We could do that 00:32:46.099 --> 00:32:48.900 Mario thing. We could have you slap babies on 00:32:48.900 --> 00:32:51.180 April Fools. Have him park in front of your house 00:32:51.180 --> 00:32:53.720 and just says, Mike's an asshole. I like that. 00:32:53.720 --> 00:32:55.779 There's already people that do that, but that's 00:32:55.779 --> 00:32:58.980 fine. I mean, I'm down. The neighbors pay for 00:32:58.980 --> 00:33:01.599 that separately. Yeah. Trust me, the whole neighborhood 00:33:01.599 --> 00:33:04.920 will invest. They're all happy I quit drinking. 00:33:05.279 --> 00:33:08.160 I remember the last night I drank was the Bills 00:33:08.160 --> 00:33:11.319 beat the Seahawks, and I ran shirtless with a 00:33:11.319 --> 00:33:13.619 flag through the entire neighborhood. And then 00:33:13.619 --> 00:33:15.240 later that night, I quit drinking. But anyway, 00:33:16.019 --> 00:33:18.599 Zach. I'm not even joking. No, I'm not. Ads on 00:33:18.599 --> 00:33:23.180 the go. And you are on the go. Do you have, before 00:33:23.180 --> 00:33:24.700 we go, because you just made me think of this, 00:33:25.000 --> 00:33:29.099 do you have like any sort of vision for where 00:33:29.099 --> 00:33:32.779 this could go beyond just the digital advertising? 00:33:32.900 --> 00:33:34.859 Are you already thinking about, like you mentioned, 00:33:35.720 --> 00:33:39.259 video games and food truck, all that stuff? Well, 00:33:39.400 --> 00:33:42.400 I think obviously the way it's going right now 00:33:42.400 --> 00:33:45.339 is they're getting technology in general. That 00:33:45.339 --> 00:33:47.519 always has a way of getting cheaper, better. 00:33:47.839 --> 00:33:50.539 So right now we're kind of seeing it improve 00:33:50.539 --> 00:33:53.259 and improve even more in terms of the price and 00:33:53.259 --> 00:33:55.240 what it costs to make them a couple of years 00:33:55.240 --> 00:33:58.140 or 2018. I think it was three hundred thousand. 00:33:58.240 --> 00:34:01.599 They got a custom built for today. I can get 00:34:01.599 --> 00:34:05.619 a hundred and sixty five from, you know, Midwest 00:34:05.619 --> 00:34:07.759 right now. That's after the vehicles bought. 00:34:08.019 --> 00:34:11.059 That's that's everything included. But it's a 00:34:11.059 --> 00:34:14.159 smaller it's an express. So like ours is more 00:34:14.159 --> 00:34:16.659 you know, you're talking the higher hundred. 00:34:16.739 --> 00:34:20.480 Yep. or whatever. So I think as it keeps getting 00:34:20.480 --> 00:34:22.239 cheaper, and as it keeps getting cheaper, you're 00:34:22.239 --> 00:34:25.039 going to see this technology in these companies 00:34:25.039 --> 00:34:27.840 everywhere. I mean, why would you not? Marketing 00:34:27.840 --> 00:34:31.380 evolves. We evolve as people to ignore the things 00:34:31.380 --> 00:34:33.079 that we've seen for decades. It's the same way 00:34:33.079 --> 00:34:34.960 everyone has cameras now, right? Because you 00:34:34.960 --> 00:34:38.219 know what I mean? Or podcasting, you know? I 00:34:38.219 --> 00:34:41.679 bought a desktop monitor for $70 yesterday. Dude, 00:34:41.679 --> 00:34:44.480 that was. You know, 10 years ago, that would 00:34:44.480 --> 00:34:48.250 be a pretty penny. When it gets cheaper and when 00:34:48.250 --> 00:34:50.650 it gets to that hundred thousand mark, I really 00:34:50.650 --> 00:34:53.760 think they're gonna be everywhere, because why 00:34:53.760 --> 00:34:56.179 wouldn't they? And you'll be able to say you 00:34:56.179 --> 00:34:59.019 started all of that. Like you said, it's coming 00:34:59.019 --> 00:35:01.920 down. And what we're seeing is we're just digitizing 00:35:01.920 --> 00:35:04.760 everything. Anything that was a static sign can 00:35:04.760 --> 00:35:08.460 now be an actual video screen. And what can it 00:35:08.460 --> 00:35:11.179 do? And we're getting lazier, and our attention 00:35:11.179 --> 00:35:13.559 span is getting shorter. I don't see how that's 00:35:13.559 --> 00:35:16.260 ever going to change in terms of unless we did 00:35:16.260 --> 00:35:18.760 something insanely different, it's not going 00:35:18.760 --> 00:35:21.219 to change. We need to keep getting the consumers. 00:35:21.260 --> 00:35:24.519 attention yeah and what other way can we do that 00:35:24.519 --> 00:35:26.639 and guarantee it by putting something on wheels 00:35:26.639 --> 00:35:29.320 to where we can go wherever they are yep no I 00:35:29.320 --> 00:35:33.159 love it man I love it now I real quick but yeah 00:35:33.159 --> 00:35:36.400 I there's a friend who him and I always shared 00:35:36.400 --> 00:35:39.539 this really interesting idea that love this already 00:35:39.539 --> 00:35:42.639 there's gonna be and this is more him all right 00:35:42.639 --> 00:35:45.039 uh -huh but there's gonna be we're gonna have 00:35:45.039 --> 00:35:47.510 these glasses, you know how the future, a lot 00:35:47.510 --> 00:35:49.949 of people assume it's gonna be the glasses. Yeah, 00:35:49.949 --> 00:35:52.349 like the Google Glass thing. Well, I think that 00:35:52.349 --> 00:35:54.929 they're all gonna be just screens. They're just 00:35:54.929 --> 00:35:57.210 gonna be flat green screens. They're not gonna 00:35:57.210 --> 00:35:59.849 be billboards. They're not gonna be static signs, 00:35:59.849 --> 00:36:02.070 and they're gonna adapt to whatever your target 00:36:02.070 --> 00:36:04.210 added. Oh, I see. So, like, if I'm driving up 00:36:04.210 --> 00:36:06.489 the highway, there's that, yeah, say this is 00:36:06.489 --> 00:36:08.650 the green screen right here, and, you know, if 00:36:08.650 --> 00:36:11.369 you're an 80 -year -old man, you might see a 00:36:11.369 --> 00:36:13.690 Viagra add on there. If you're a younger guy, 00:36:13.690 --> 00:36:16.780 you might see a bar add on. So it's going to 00:36:16.780 --> 00:36:20.320 adapt to. Targeted advertising in public. I hope 00:36:20.320 --> 00:36:22.400 that the information that they don't get that 00:36:22.400 --> 00:36:25.400 much information on us, but probably why is it 00:36:25.400 --> 00:36:27.780 going to change? Dude, you know how many auction 00:36:27.780 --> 00:36:29.679 sites are going to love you when you drive by? 00:36:30.400 --> 00:36:32.980 They're going to be like, Matt's coming. Quick, 00:36:33.420 --> 00:36:35.860 unload all of the auction sites. He'll buy it 00:36:35.860 --> 00:36:39.239 all. What kind of crap can we hawk this guy? 00:36:39.400 --> 00:36:42.679 Dude. Yeah. I love it, man. Zach, ads on the 00:36:42.679 --> 00:36:45.980 go. Is it ads on the go dot com? Yes. Awesome. 00:36:46.239 --> 00:36:48.659 Get ads on the go. Get ads on the go dot com. 00:36:48.760 --> 00:36:51.460 But the company is ads on the go. Our new sponsor 00:36:51.460 --> 00:36:53.380 for Good News. I love it. Zach, you're amazing. 00:36:53.380 --> 00:36:55.260 I love it. We love you. Thank you for stopping 00:36:55.260 --> 00:36:57.099 by, my friend. And of course, as we talked about, 00:36:57.300 --> 00:36:59.840 any time you want to come by and talk to us, 00:36:59.960 --> 00:37:02.420 we'll celebrate your new clients. Easily. All 00:37:02.420 --> 00:37:06.289 that stuff. And. be on the lookout for our stuff. 00:37:06.849 --> 00:37:09.010 Yeah. Driving around on the side of the kick 00:37:09.010 --> 00:37:11.090 -ass truck. Yeah, we gotta do something where 00:37:11.090 --> 00:37:13.309 we're gonna interact with our listeners, viewers, 00:37:13.530 --> 00:37:16.030 and if you see the truck, they do something. 00:37:16.070 --> 00:37:17.570 I don't know what that is yet. Oh, I love that. 00:37:17.570 --> 00:37:19.690 Probably don't crash into it. I like that. You 00:37:19.690 --> 00:37:21.210 know what I mean? Like, if you see the truck, 00:37:21.269 --> 00:37:24.389 let us know, and then something. The old school... 00:37:24.389 --> 00:37:25.849 Yeah, old school. You know what I mean? I love 00:37:25.849 --> 00:37:30.190 that. Yeah. I like it. Well, Zach, thank you 00:37:30.190 --> 00:37:32.110 for joining us, my friend. Thank you for having 00:37:32.110 --> 00:37:34.760 me. Thank you for being a sponsor, buddy. It's 00:37:34.760 --> 00:37:37.780 Monday. It's Monday, dude. We did it. We got 00:37:37.780 --> 00:37:39.320 to go do some real work. We got to do actually 00:37:39.320 --> 00:37:41.079 some work. Tomorrow's Tuesday, Newsday. We've 00:37:41.079 --> 00:37:43.920 got guests all week. Yeah. So I'm very excited 00:37:43.920 --> 00:37:47.420 about that. And yeah, we will see you tomorrow, 00:37:47.599 --> 00:37:49.539 I guess. All right. On Good News York. Peace 00:37:49.539 --> 00:37:49.880 out.