WEBVTT

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Hey guys, welcome to good news York. I'm Matt

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from growth mode content joined on my other side

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today. This is weird I Don't it's word you're

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too close, but Mikey B is with us. Yeah, Matt's

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getting his fourth grade pictures done today

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He's got his dress shirt on you look good. We

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need the laser background My wife said the same

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thing. It's like, wow, what are you dressed?

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I literally just put on a different shirt. You

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look good. I guess this is this is what happens

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where you wear hoodies 98 percent of the time.

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I look like I'm looks like a tuxedo. I put on

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a button up. I'm still wearing jeans. You know,

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I appreciate that. You look great and you're

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still getting heckled for it. See, it's you know,

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story of my life. What are you going to do? The

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reason Mike's on this side is because we got

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a couple of guests over here. Gentlemen, go ahead

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and introduce yourselves. Yeah, so I'm Jeremy

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Dorn, co -owner of Stonehammer Homes with my

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brother Chris here. That's Chris. That's Chris.

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I was going to introduce myself, but. Can you

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tell the brothers? I love this. I'm an only child,

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so I don't have this experience. But I just love

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when I see any time you have family members that

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are doing stuff. You guys are. You're not twins,

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but you're always together working on incredible

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things. And that's something we want to talk

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about. Before we mention that, though, I want

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to say, I was driving by your place, and I know

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you're moving to a new one, so I don't know if

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you've done it, but the current one there. Yep.

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Two incredible bald eagles. What? Flying straight

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over top the roof of your place. They must have

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just come out of the water or somewhere near

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there or something. And I don't know that I've

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seen too many bald eagles in Camillus. Recently

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and it was just incredible. I happen to be driving

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by and I see those way. That's their play shit

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They're coming on tomorrow. It was just a neat

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little yeah My head I just think America. Yeah,

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that's that plays in your head. Anytime you see

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Did you guys plan? It was it was just a big heron.

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Yeah. Yeah. Yeah, but These gentlemen own as

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you mentioned stone hammer homes If you haven't

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figured that out what they might do is they build

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some of the most incredible homes you can find,

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mostly in the 315 area. I don't know if you gentlemen

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go? Mostly, yeah. Why don't you tell us a little

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bit about how did you get into this business

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and end up here? Yeah, so Chris and I have both

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been building houses since we got out of college

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in the early 2000s. We've been in construction.

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We've been in construction management, sales.

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I mean, you name it. In the housing world, we've

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done it. Gotcha. Almost nine years ago now we

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decided if we're gonna do this for somebody else

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Why don't we just do it for ourselves and do

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it better? Yeah, and you know, we took a huge

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risk. We both have families We both have bills,

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right? We both have responsibilities and we quit

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our big corporate jobs and we started our own

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home -building company and It's not a super easy

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business to break into, right? Like people don't

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just flock to you to build a house. Sure. Because

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you had a new home building company. Right. It's

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a pretty big investment for folks. So it took

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some time to grow. Like I said, now we're on

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year nine. So we've done a number of parade of

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homes. We've had some incredible projects. We've

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got an amazing team that works for us. Incredible

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designer. And our portfolio just continues to

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grow and grow. And it's really just attracting

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some amazing buyers that want to do some cool

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stuff that know we're traditionally not seeing

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in this market yeah like typically in Syracuse

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we're used to seeing like vinyl sided boxes and

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that's right just kind of the house housing that

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we do here and we're starting to get a lot of

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people that are like I really like the way these

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houses in North Carolina and Arizona and Texas

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look can we do that here and it's like well of

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course we can do it here right so and that's

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what we've been doing that's awesome yeah that's

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amazing talk to me about that I like when you

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you mentioned you know getting started and the

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challenges in that Talk to me about that first

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house. Was that one that you were able to immediately

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sell to a buyer? Was it a spec house? How did

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how did that work out? Yeah, I'll let Christy

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answer that question. Yeah, so that was a combination

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of things So it was actually my in -laws were

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building a house and we took an opportunity to

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you know Put a number to it and it was kind of

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like start the business and that house all in

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one You know give them a smoking deal on a house

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Yeah, basically I was like we're gonna charge

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you just enough that like if we decide this was

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a really bad idea We don't lose it sure lose

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our houses right right right? So we basically

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took that leap with that house And you know it

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was a really good house helped us get to the

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next house And then we had you know a big network

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for meeting this city we grew up in this city

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went to college in this city Yeah, the city so

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like that next house just like organically Came

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like in the middle of that house and like a lot

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of just kind of keep going which was also another

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great project But you know so it worked out that

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you know timing was good project was good You

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know, we took the jump. That was great. And you

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looked like a badass to your father -in -law.

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I could never do that. Like, I would be such

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a hero to my wife. I'm like, I'm gonna build

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your family a home. That's the most manly thing

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I've ever heard. I mean, also, I feel like it's

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a little brave, you know, of all the people that

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might be very nitpicky. I feel like the in -laws

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are the top of that list. So the fact that that

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was your first endeavor is my hat's off to you,

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buddy. I think everyone's a little nervous. Yeah.

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Yeah. Yeah. Yeah. I hope you guys don't get divorced

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over this. Yeah. Yeah. Chris, we're lucky. Chris,

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the in -laws are just amazing human beings. We

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did have to bid the project against other builders.

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So it was, like, actually competitive. And we

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were, like, hustling trying to win it. So. I

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really appreciated that process. That should

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have just been our job. And maybe it was, but

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they didn't lead that on to us. So we had to

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make sure our numbers were sharp. We had to make

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sure the scope of the project was sharp and the

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schedule and all that stuff. You know, you can

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only imagine how hard it is building a difficult

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house for somebody while you have another full

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-time job building houses for another company,

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right? So we're basically moonlighting at night

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and we could break away at lunch. We would go

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up there and check on things and pick up material

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and whatnot. So it really worked out great. And

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then one house quickly led to the next house.

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Yeah, just really just started to spiral. That's

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that's incredible. Yeah. Tell us a little bit

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about the process. So we talk about you guys

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building. Do you guys also design? How does that

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all come to be? Yeah, so that's a great question

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so People come to us at all different phases

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of this process right some people are like hey

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I think I might want to build a house right and

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they don't have land They don't have plans. They

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really have no budget And those processes usually

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take a little longer to develop. Some folks will

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come to us and they already own property. Some

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folks come to us and they own property and they

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already have plans designed and we just need

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to put a number to it. We're able to jump in

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really anywhere that the customer is in their

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in their journey. We have an architect we work

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with specifically who does a lot of design work

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for us. We have an incredible in -house interior

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designer who does interior design for all of

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our clients. So, you know, when you guys are

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looking at our photos You're going, that's sick,

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right? Those are super sexy. That house is amazing.

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A lot of it's her helping coordinate with the

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owner. That's awesome. Picking tile, and counters,

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and cabinets, and lighting, and all that stuff.

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So what we'll do is we'll get involved early

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on. We'll help people with that property. Matt,

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if you're like, hey, I want to be in Camillus.

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I want one acre. and I want some woods, right?

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We'll help put you on a search for how to find

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that. If you find something and you're like,

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I think this is the one, we'll come out, take

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a look at it. We'll talk about the feasibility

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of building, any hidden costs that may exist.

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If you go under contract with the property, then

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we'll start designing a house. The house is usually

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specifically designed for the property. Once

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the house is designed, Chris and I will put pricing

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to it. We'll provide a very detailed pricing

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and proposal if everything meets the customer's

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expectations. then we move to a contract and

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we start construction. Houses nowadays are taking

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longer than they used to pre -COVID. You're probably

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seeing things from eight to 12 months. Some go

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a little longer than 12 months depending on the

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scope of the project, but yeah. That's incredible.

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Are you guys at this point, are you still? Getting

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your hands dirty. You're involved in the actual

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building process. Are you doing more of the administrative

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side of things at this point? Yeah, more administrative

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side for us at this point. We've got some really

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great project managers. We've got some carpenters

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in the field and some just really incredible

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subcontractors. I mean, you look like you could

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build a house by yourself. Yeah. You're listening

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when you can't see. It would take forever. It

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would take forever, but I might be able to figure

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it out. Chris, let me ask you, what's your favorite

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part of them? the whole endeavor here. What do

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you like the most about this business? I mean

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really the end product. Billion of houses is

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not easy. It's like there's obviously a million

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parts. There's a lot of people involved from

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the different subcontractors, the clients, the

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suppliers, and there's obviously a lot of things

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that just frankly it doesn't always go perfect.

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But when you get to the end, you got clients

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who are nervous the whole time that things aren't

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gonna go right, or maybe the money's not gonna

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go right, or they're gonna get to the end, and

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then we're gonna be like, you owe us a million

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dollars. You know, more than we... You know,

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and you get to the end, and like, these people

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finally realize that all those fears can go away,

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and their house is done, and like, our goal is

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like, really turnkey. So like, when you move

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in, like... You just put your stuff down. Yeah,

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and so like when people walk in and they see

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that that's like true Right. That's hard. So

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it's like extreme makeover home edition like

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that. I used to love that show. Yeah, they reveal

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it That's the most they do the big. Yeah, but

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like it is turn They walk in and like that's

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yes fast forward to the end. I'm like, I don't

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care I want to see it, you know, so you got it

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guys Yeah, right, right, right, but still that's

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awesome Yeah, and you try to make sure that the

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house has enough design elements that like you

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don't need a lot of artwork you don't need a

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lot of you know uh decor it's like hey you've

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got beautiful windows and trim and built -ins

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and kitchen cabinets and your lighting's awesome

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that like you know a lot of people come and they

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roll in with a whole tractor trailer full of

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pictures and artwork and stuff and there's like

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really just nowhere to hang it because it's just

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getting in the way of some of the natural beauty

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of the house yeah I love that. Danny and I have

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had conversations recently about the lack of

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design in so many things. You look at a lot of

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older properties, older buildings, they have

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intricate everything and they're really cool.

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It seems like we've gone through this period

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of the most boring. cookie cutter, you know,

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no design elements ever. And, you know, when

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I hear you guys talk about doing something different

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and obviously I've seen a lot of your incredible

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work. It's true what you're saying. I love to

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hear that because we need that message needs

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to be spread far and wide. These horrible, ugly,

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boring buildings. We got it. Yeah. I don't know

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who came up with that trend, but it needs to

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go away quickly. No, that's a new goal. Like,

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you know. build yourself a house so beautiful

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that you don't even need to decorate it. I've

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never thought of it that way, that you can, there's

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beauty in the design itself. Wow. These guys.

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That's why they're killing it over here. Yeah,

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yeah, yeah. No, I absolutely love that. I think

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that's great advice when building a house. Yeah.

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I briefly mentioned your office over at Camille's,

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but I believe you're expanding or you're in the

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process of that. I know that's... Ben, is that

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is that moving forward? I know you've been looking

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for a while for a bigger space. Yeah. So that

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happened last week. So, yeah, we're one weekend.

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So we're getting settled down at the Deetz Lofts

00:11:39.570 --> 00:11:43.389
downtown off of Wilkinson Street. OK. You know,

00:11:43.389 --> 00:11:45.610
we basically tripled our space. We've got space

00:11:45.610 --> 00:11:47.850
for our project managers our designer We've got

00:11:47.850 --> 00:11:51.330
an incredible conference room super sexy. That's

00:11:51.330 --> 00:11:53.929
awesome So just a really good spot to inspire

00:11:53.929 --> 00:11:57.169
ideas and you know get people excited You know

00:11:57.169 --> 00:11:59.210
big conference room screens so we can show some

00:11:59.210 --> 00:12:02.669
pictures and no artwork Virtually no artwork.

00:12:02.730 --> 00:12:05.190
Yeah. Well, it's an old building. It's an old

00:12:05.190 --> 00:12:08.029
loft lantern factory So like the building is

00:12:08.029 --> 00:12:09.809
awesome. There's a lot of brick and steel and

00:12:09.809 --> 00:12:13.830
you know hundred -year -old hardwoods Yeah, yeah,

00:12:13.830 --> 00:12:16.830
14 foot ceilings and it's really cool very cool

00:12:16.830 --> 00:12:18.710
space. That's that's great. I'm glad to hear

00:12:18.710 --> 00:12:20.309
I know like I said, I know you guys had been

00:12:20.309 --> 00:12:22.690
talking about for a while trying Yeah, find something

00:12:22.690 --> 00:12:24.830
like that. I'm glad you you've been able to land

00:12:24.830 --> 00:12:26.590
that that's really cool I thought for a minute

00:12:26.590 --> 00:12:28.710
we were all gonna end up at Remington Arms. Yeah,

00:12:28.830 --> 00:12:30.789
I'm alien But I was trying just didn't happen

00:12:30.789 --> 00:12:33.889
right once that building so Somebody beat us

00:12:33.889 --> 00:12:36.690
to it. So oh did they? Yeah. Yeah Wow, there's

00:12:36.690 --> 00:12:37.850
a group. They haven't announced what they're

00:12:37.850 --> 00:12:40.710
doing with it yet. That's the big question mark,

00:12:40.769 --> 00:12:44.039
but Good as long as something happens. Oh, definitely.

00:12:44.259 --> 00:12:45.639
Yeah, you know something has to have you know

00:12:45.639 --> 00:12:47.799
building of that magnitude starting got vines

00:12:47.799 --> 00:12:50.580
growing all the way It's crazy. But anyway, um,

00:12:50.700 --> 00:12:53.320
that's great. I really love to hear all about

00:12:53.320 --> 00:12:57.000
that Something else we should mention is is you're

00:12:57.000 --> 00:12:59.980
part of an association That I'd love you to talk

00:12:59.980 --> 00:13:01.120
about a little bit. Can you tell us a little

00:13:01.120 --> 00:13:03.580
bit about the yeah home builders? So I'm the

00:13:03.580 --> 00:13:05.299
president of the home builders and remodelers

00:13:05.299 --> 00:13:08.799
of Central New York We're an association of trade

00:13:08.799 --> 00:13:11.059
professionals that work in the housing industry

00:13:12.030 --> 00:13:14.610
We host a number of different events, but, you

00:13:14.610 --> 00:13:17.070
know, stuff that probably people would most notice

00:13:17.070 --> 00:13:19.169
would be the Home and Garden Show at the Fair

00:13:19.169 --> 00:13:22.669
and the Parade of Homes. Chris and I, our companies

00:13:22.669 --> 00:13:24.570
participate in the Parade of Homes four times.

00:13:24.649 --> 00:13:26.289
We're looking forward to participating next year

00:13:26.289 --> 00:13:28.929
for a fifth time. That event's really helped

00:13:28.929 --> 00:13:32.299
grow our business. You know, one of my biggest

00:13:32.299 --> 00:13:35.120
pushes as the president and Chris is part of

00:13:35.120 --> 00:13:36.840
the leadership role there, too, is to increase

00:13:36.840 --> 00:13:39.480
membership. So, you know, we've obviously got

00:13:39.480 --> 00:13:41.820
Micron coming to town. There's this huge influx

00:13:41.820 --> 00:13:44.120
of housing. We're trying to increase the housing

00:13:44.120 --> 00:13:47.179
permits by 800 percent over the next 10 years.

00:13:47.179 --> 00:13:52.419
So from almost 300 to 2500. So we really want

00:13:52.419 --> 00:13:54.320
to build this association up. Like if you've

00:13:54.320 --> 00:13:56.539
got a touch point with the housing market or

00:13:56.539 --> 00:14:00.190
building, you know, whether you're a real estate

00:14:00.190 --> 00:14:02.710
attorney, your insurance provider, you do marketing,

00:14:02.929 --> 00:14:04.570
you know, even someone who's in IT, right? Like,

00:14:04.610 --> 00:14:07.669
we have 200 members who, you know, we're in home

00:14:07.669 --> 00:14:10.149
building, so we need IT services, virtually all

00:14:10.149 --> 00:14:13.549
of us. So there's really a need for almost every

00:14:13.549 --> 00:14:16.429
different field within our association to help

00:14:16.429 --> 00:14:19.590
our association flourish. So we're making a big

00:14:19.590 --> 00:14:21.669
push right now for a membership drive coming

00:14:21.669 --> 00:14:24.309
up in a few weeks and really hoping to have a

00:14:24.309 --> 00:14:26.950
substantial number of new members and grow that

00:14:26.950 --> 00:14:28.710
association so that we can help the community.

00:14:28.679 --> 00:14:31.259
grow. The association does a good job of networking

00:14:31.259 --> 00:14:33.240
too for that so like if you're in the association

00:14:33.240 --> 00:14:35.139
like there's member mixers and there's golf tournaments

00:14:35.139 --> 00:14:37.460
and there's club bakes and stuff to just as long

00:14:37.460 --> 00:14:39.000
as you're willing to show up sure there's a lot

00:14:39.000 --> 00:14:41.059
of opportunity to mingle and get to know people

00:14:41.059 --> 00:14:42.879
and you know yeah you'll see people coming as

00:14:42.879 --> 00:14:44.480
a banker and also they know every builder in

00:14:44.480 --> 00:14:48.259
town right right so mortgages right yeah yeah

00:14:48.259 --> 00:14:50.679
oh that's uh for years i've heard great things

00:14:50.679 --> 00:14:52.200
about your organization from different people

00:14:52.200 --> 00:14:54.740
that's that's in it so that's that's really cool

00:14:54.740 --> 00:14:58.720
um Pray to homes. So for folks that aren't familiar,

00:14:59.399 --> 00:15:02.139
correct me if I'm wrong, the idea is you take

00:15:02.139 --> 00:15:04.399
a neighborhood somewhere, or build a neighborhood

00:15:04.399 --> 00:15:06.539
somewhere basically, right? With a number of

00:15:06.539 --> 00:15:08.500
different builders and folks who are able to

00:15:08.500 --> 00:15:10.679
check out these. these houses. Is that kind of

00:15:10.679 --> 00:15:12.159
an accurate description of that event? Yeah,

00:15:12.159 --> 00:15:14.620
definitely. So last year's event was at Timber

00:15:14.620 --> 00:15:16.080
Banks, which I'm sure a lot of people are familiar

00:15:16.080 --> 00:15:19.159
with out in Baldensville. And basically we've

00:15:19.159 --> 00:15:21.679
got a blank street of lots. It's a new road.

00:15:22.259 --> 00:15:24.879
We have a lottery. Each builder picks a lot.

00:15:24.879 --> 00:15:27.399
Oh, wow. Then we design a house and, you know,

00:15:27.399 --> 00:15:29.620
we usually have like anywhere from five to eight

00:15:29.620 --> 00:15:31.919
custom homes. And it's really an opportunity

00:15:31.919 --> 00:15:33.919
for builders to put their best foot forward and

00:15:33.919 --> 00:15:35.440
show the general public, you know, what they

00:15:35.440 --> 00:15:38.789
can do. Sure. We get about You know, it varies

00:15:38.789 --> 00:15:40.350
in the year, but it could be anywhere between

00:15:40.350 --> 00:15:42.730
10 and 15 ,000 patrons will buy a ticket and

00:15:42.730 --> 00:15:44.789
they'll come walk through all the houses. They're

00:15:44.789 --> 00:15:46.429
all professionally decorated. We usually have

00:15:46.429 --> 00:15:48.529
food trucks and sometimes there's bands and stuff

00:15:48.529 --> 00:15:50.990
like that. Yeah. And it's a great opportunity

00:15:50.990 --> 00:15:52.750
to shop for builders. It's a great idea to get

00:15:52.750 --> 00:15:55.470
ideas for your own house. Sure. And it helps

00:15:55.470 --> 00:15:57.470
drive revenue for the association, too. It's

00:15:57.470 --> 00:16:00.190
a really, really great event for us. I can speak

00:16:00.190 --> 00:16:02.570
for Chris and I that it's been amazing for our

00:16:02.570 --> 00:16:06.389
company to basically put up a product and get

00:16:06.590 --> 00:16:09.330
10 to 15 ,000 people to walk through it in a

00:16:09.330 --> 00:16:11.669
10 -day period and see what we can do, right?

00:16:11.669 --> 00:16:13.590
Hand out some brochures and talk to folks as

00:16:13.590 --> 00:16:18.009
well. Sure. That's such a neat event. Yeah. And

00:16:18.009 --> 00:16:20.549
afterwards, what's really cool is if you love

00:16:20.549 --> 00:16:22.929
this thing, you can buy it, right? Yeah. All

00:16:22.929 --> 00:16:25.090
those houses are for sale. Yeah. Yeah. Some are

00:16:25.090 --> 00:16:27.230
pre -sold. Gotcha. Maybe we'll call it half and

00:16:27.230 --> 00:16:30.379
half. Okay. the builder connected with the buyer.

00:16:30.519 --> 00:16:32.159
Sure. House for the buyer. And then the other

00:16:32.159 --> 00:16:33.879
half are usually for sale. I mean, that seems

00:16:33.879 --> 00:16:36.419
like a little little safer deal for the builder.

00:16:36.639 --> 00:16:39.580
But yeah, you know, they're all of them are so

00:16:39.580 --> 00:16:41.240
beautiful. I don't think anybody has any trouble

00:16:41.240 --> 00:16:43.100
moving them. Right. Yeah. They take the perspective

00:16:43.100 --> 00:16:44.460
of we want to do something different. Like we're

00:16:44.460 --> 00:16:46.460
talking about styles up here. So we always do

00:16:46.460 --> 00:16:48.220
a house like we did a black house. Like not a

00:16:48.220 --> 00:16:50.059
lot of people in Syracuse are doing black houses.

00:16:50.120 --> 00:16:52.899
Right. That's like four years. Right. So like

00:16:52.899 --> 00:16:54.639
people came in and they're like, what? This is

00:16:54.639 --> 00:16:56.440
crazy. I've never seen a black house before.

00:16:56.740 --> 00:16:59.779
I love it. Yeah. They have the chili cook -off

00:16:59.779 --> 00:17:02.440
in, follow me here, the chili cook -off in Ithaca

00:17:02.440 --> 00:17:05.140
in February. And so all these restaurants compete

00:17:05.140 --> 00:17:08.779
with chili, but they'll roll out the cart. They're

00:17:08.779 --> 00:17:10.720
going to do a chili that's going to stand out.

00:17:10.759 --> 00:17:12.240
And I feel like it's kind of the same effect.

00:17:12.819 --> 00:17:16.640
It's your Super Bowl. You're going to give your

00:17:16.640 --> 00:17:20.960
best. So what a great event. I love that. I wonder

00:17:20.960 --> 00:17:23.349
how that. that comes to be afterwards when everybody

00:17:23.349 --> 00:17:25.750
moves in. Because you think about that, like,

00:17:25.750 --> 00:17:28.369
meet the neighbors. Literally, all of the neighbors

00:17:28.369 --> 00:17:30.589
are at the same time. That's kind of a neat,

00:17:30.609 --> 00:17:34.029
you know? You don't have any of that, hey, you

00:17:34.029 --> 00:17:35.670
know, I've been here for three days longer than

00:17:35.670 --> 00:17:37.829
you. I'm the old guy here in town. Well, and

00:17:37.829 --> 00:17:39.250
it's funny, too, because they've all been in

00:17:39.250 --> 00:17:41.390
each other's houses. So they go to the event,

00:17:41.470 --> 00:17:43.789
and they know what your master closet looks like,

00:17:43.789 --> 00:17:46.250
because they came and walked through it. By the

00:17:46.250 --> 00:17:47.990
end of the event, we know some. Well, we'll know

00:17:47.990 --> 00:17:49.369
the neighbor. We'll go, we hear the neighbor

00:17:49.369 --> 00:17:52.829
from next door. We've come to our house five

00:17:52.829 --> 00:17:54.690
times during the show. Yeah, it's funny because

00:17:54.690 --> 00:17:57.089
the public gets to see it during the event and

00:17:57.089 --> 00:17:58.789
then what they don't see behind the curtain is

00:17:58.789 --> 00:18:00.910
like we've been planning this thing for a year.

00:18:01.150 --> 00:18:02.349
Sure. We've been designing it. We had to buy

00:18:02.349 --> 00:18:04.690
the lots. We had to pick out all the fixtures

00:18:04.690 --> 00:18:06.490
and stuff. You've got to work with a decorator

00:18:06.490 --> 00:18:08.369
and a designer and all that stuff. So there's,

00:18:08.369 --> 00:18:10.150
you know, when the doors open day one of the

00:18:10.150 --> 00:18:12.269
event and we're standing there in, you know,

00:18:12.430 --> 00:18:14.369
blazers and our mother usually is the greeter

00:18:14.369 --> 00:18:17.269
at the front door. There's a tremendous amount

00:18:17.269 --> 00:18:19.329
of work, time and effort that's gone into getting.

00:18:19.660 --> 00:18:21.740
to the event. Yeah. Yeah, I can imagine. For

00:18:21.740 --> 00:18:23.440
all the builders. I can speak for everybody.

00:18:23.480 --> 00:18:25.380
I can imagine. You know, when you talk about

00:18:25.380 --> 00:18:28.000
building and delays and things like that, this

00:18:28.000 --> 00:18:30.059
this thing's got a date, right? You've got to

00:18:30.059 --> 00:18:32.500
have that house ready. Exactly. You know, and

00:18:32.500 --> 00:18:34.079
that's that's a good point. You know, a lot of

00:18:34.079 --> 00:18:36.140
times we'll build that house on spec, which I

00:18:36.140 --> 00:18:39.539
know you covered in a recent show, because we

00:18:39.539 --> 00:18:41.079
can control the timeline a little bit. Yeah.

00:18:41.079 --> 00:18:43.039
So we have our own designer and we're not going

00:18:43.039 --> 00:18:45.740
to wait to pick light fixtures and plumbing fixtures

00:18:45.740 --> 00:18:47.279
because we're like, hey, Ash, you got to get

00:18:47.279 --> 00:18:49.039
that stuff done. Right. You got to move. Right.

00:18:48.970 --> 00:18:51.269
Whereas if you've got a buyer attached to it,

00:18:51.309 --> 00:18:53.069
obviously it's a little safer for the builder

00:18:53.069 --> 00:18:55.910
to already have a buyer, but you're kind of at

00:18:55.910 --> 00:18:58.309
the mercy of them making selections. But everybody

00:18:58.309 --> 00:19:00.529
does a great job moving it forward, and so far

00:19:00.529 --> 00:19:02.250
in the years I've been a part of it, nobody's

00:19:02.250 --> 00:19:05.390
missed the deadline. That's incredible. When

00:19:05.390 --> 00:19:09.410
I was a kid, my dad had a house built, and I

00:19:09.410 --> 00:19:14.690
remember we lived out in Herkimer, way far away,

00:19:14.910 --> 00:19:19.319
but we came to Syracuse to the light store to

00:19:19.319 --> 00:19:23.200
pick out light fixtures. And I, just that process,

00:19:23.839 --> 00:19:25.319
you know, you never imagine you walk around your

00:19:25.319 --> 00:19:27.440
house, how many light fixtures there are. So

00:19:27.440 --> 00:19:30.000
when you're in a shop and there's just a million

00:19:30.000 --> 00:19:31.680
of them hanging from the ceiling, and then you've

00:19:31.680 --> 00:19:33.920
got to try to pick, this one should go in this

00:19:33.920 --> 00:19:37.059
room. And, you know, I can only imagine, you

00:19:37.059 --> 00:19:40.039
know, times every other fixture and every other

00:19:40.039 --> 00:19:42.279
thing. So that's... So many options. Right. So

00:19:42.279 --> 00:19:44.619
many. Want them on a dimmer pack? Yeah. Right.

00:19:44.619 --> 00:19:45.880
And then what they do is they tie them together

00:19:45.880 --> 00:19:48.000
so they're all... the style actually streamlined.

00:19:48.720 --> 00:19:50.039
I mean, I would go in and be like, yeah, this

00:19:50.039 --> 00:19:51.680
is kind of over here, modern. Then I got something

00:19:51.680 --> 00:19:54.779
over here. Right. But she can tie all that together

00:19:54.779 --> 00:19:57.380
for you. I'm with you. That all looks cool. And

00:19:57.380 --> 00:19:59.299
none of it goes together. But it's cool. Yeah.

00:19:59.299 --> 00:20:01.579
And just imagine now the possibilities are endless

00:20:01.579 --> 00:20:03.720
with the internet, right? So you could go to

00:20:03.720 --> 00:20:06.099
the local lighting department store and pick

00:20:06.099 --> 00:20:08.200
out lighting where there's 100 different options.

00:20:08.519 --> 00:20:11.309
Or you can get online and view. Thousands. Yeah.

00:20:11.630 --> 00:20:13.890
Thousands and thousands of options. I know you

00:20:13.890 --> 00:20:16.769
said you guys have an in -house architect now,

00:20:17.190 --> 00:20:20.089
but was there ever a point along the way where...

00:20:19.880 --> 00:20:22.259
Like, do you have to like stay up to date on

00:20:22.259 --> 00:20:24.460
modern architecture? Like, how do you kind of

00:20:24.460 --> 00:20:26.859
keep it fresh and see like trends in architecture

00:20:26.859 --> 00:20:29.299
and things like that? Social media, right? So

00:20:29.299 --> 00:20:32.759
social media. So everybody's algorithm is figuring

00:20:32.759 --> 00:20:34.880
out what you're flipping through. So eventually,

00:20:34.880 --> 00:20:37.339
you just start to see the same stuff. And then

00:20:37.339 --> 00:20:38.819
we start to share it with each other. And then

00:20:38.819 --> 00:20:41.359
we start to share it with the design team. And

00:20:41.359 --> 00:20:43.859
social media will help you see like what's trending

00:20:43.859 --> 00:20:46.180
in other parts of the country. So you know, Syracuse

00:20:46.180 --> 00:20:48.660
is a relatively small market, all things considering

00:20:48.660 --> 00:20:50.819
across the country. So, you know, your bigger

00:20:50.819 --> 00:20:54.839
markets, you know, in Carolinas and Texas and

00:20:54.839 --> 00:20:57.160
stuff, I mean, there is just thousands, tens

00:20:57.160 --> 00:20:58.839
of thousands of homes being built every year.

00:20:59.160 --> 00:21:01.000
So there's a ton of inspiration stuff, right?

00:21:01.059 --> 00:21:03.019
Everybody gets stuff in their news feed. You

00:21:03.019 --> 00:21:04.359
know, you think of Cribs and we used to watch

00:21:04.359 --> 00:21:07.920
Cribs. It's kind of like that, right? You see

00:21:07.920 --> 00:21:09.000
something that's really cool and you're just

00:21:09.000 --> 00:21:11.839
trying to recreate it or one -up it. Can imagine

00:21:11.839 --> 00:21:13.960
but it's also the buyers, right? Yeah. Yeah,

00:21:14.059 --> 00:21:16.779
definitely the same house exactly right, right?

00:21:17.559 --> 00:21:19.579
We don't a lot of Martin neighborhoods, right?

00:21:19.619 --> 00:21:22.220
So they're on a lake or they're on a piece of

00:21:22.220 --> 00:21:23.940
farmland or they're 600 feet off the road So

00:21:23.940 --> 00:21:25.579
like these buyers have some inspiration from

00:21:25.579 --> 00:21:27.799
their property and others sure and they all have

00:21:27.799 --> 00:21:29.059
their own lifestyle, right? So everything we

00:21:29.059 --> 00:21:31.500
do is custom. So you're getting the house designed

00:21:31.500 --> 00:21:33.799
to your lifestyle Yeah, and then we're helping

00:21:33.799 --> 00:21:35.500
with the architect helping to pull the elements

00:21:35.500 --> 00:21:38.519
together that make it look I worked with a tattoo

00:21:38.519 --> 00:21:41.859
artist that told me he's like I I will never

00:21:41.859 --> 00:21:44.940
do the same tattoo twice on two different people.

00:21:45.180 --> 00:21:48.049
I always want... something original about that.

00:21:48.289 --> 00:21:50.589
I guess it's kind of the same mindset. I can

00:21:50.589 --> 00:21:52.990
imagine you guys on vacation, you must be just

00:21:52.990 --> 00:21:54.829
constantly driving by, oh, look at that house.

00:21:55.670 --> 00:21:57.829
I like the roof on that. Do you guys do that?

00:21:57.930 --> 00:22:00.470
No, we drink as many margaritas as we can when

00:22:00.470 --> 00:22:02.190
we're on vacation, and we bury our head in the

00:22:02.190 --> 00:22:04.190
sea trying to enjoy ourselves. That's the right

00:22:04.190 --> 00:22:06.529
way to do it. No, but we actually do that. That

00:22:06.529 --> 00:22:08.730
is 100 % true, Mike. I mean, we are literally

00:22:08.730 --> 00:22:11.309
like, the market research never stops. Yeah.

00:22:11.390 --> 00:22:14.210
I mean, I'm not in your line of work. And when

00:22:14.210 --> 00:22:15.869
I'm on the road, I'm always like, oh, Oh my God,

00:22:15.950 --> 00:22:18.369
I love the way that porch looks. I imagine that

00:22:18.369 --> 00:22:21.150
must be a constant thing for you. Yeah, yeah.

00:22:21.269 --> 00:22:24.369
I went to the Parade of Homes in Saratoga last

00:22:24.369 --> 00:22:27.130
year just to check things out. And they do a

00:22:27.130 --> 00:22:28.390
different type of event. And actually, we're

00:22:28.390 --> 00:22:30.410
going to do something similar next year. But

00:22:30.410 --> 00:22:32.089
they do what's called the Scattered Site Parade

00:22:32.089 --> 00:22:33.730
of Homes. So instead of being in one neighborhood

00:22:33.730 --> 00:22:36.369
on the same street, they're all over town. And

00:22:36.369 --> 00:22:38.450
you get a passport. And you go from house to

00:22:38.450 --> 00:22:40.009
house to house. But you've got to drive there.

00:22:41.210 --> 00:22:43.490
It's a little more challenging obviously because

00:22:43.490 --> 00:22:45.230
you got to hit the road to see everything, but

00:22:45.230 --> 00:22:47.890
it allows the builders to build a lot of different

00:22:47.890 --> 00:22:49.650
product and showcase a lot of different stuff

00:22:49.650 --> 00:22:51.589
that you can't necessarily put in one neighborhood.

00:22:52.170 --> 00:22:54.309
Right. And at some point I feel like there's

00:22:54.309 --> 00:22:57.150
got to be a limit to the developments or ones

00:22:57.150 --> 00:22:59.250
that have open lots and things I would think.

00:22:59.470 --> 00:23:02.269
For sure. So that's got to be a challenge for

00:23:02.269 --> 00:23:04.609
sure. And everybody's all the towns, local towns.

00:23:04.690 --> 00:23:06.049
I mean, obviously, we know there's a lot of growth

00:23:06.049 --> 00:23:08.630
coming. Sure. So everybody's trying to grow very

00:23:08.630 --> 00:23:10.930
deliberately. Right. Yeah. Want to just be like

00:23:10.930 --> 00:23:13.829
scattered with thousands and thousands of, you

00:23:13.829 --> 00:23:17.069
know, cookie cutter. builder grade houses. So

00:23:17.069 --> 00:23:18.829
the towns are being very deliberate about what

00:23:18.829 --> 00:23:23.029
they're allowing through and approving for subdivisions

00:23:23.029 --> 00:23:25.430
for builders to move forward with. So it's been

00:23:25.430 --> 00:23:27.829
it's been an interesting growth phase. Like demand

00:23:27.829 --> 00:23:30.430
is there. The lots aren't necessarily there.

00:23:30.769 --> 00:23:33.970
We're like growing slowly, but about to grow

00:23:33.970 --> 00:23:36.849
really quickly. Yeah. Along those lines, are

00:23:36.849 --> 00:23:39.109
you seeing people looking for things like in

00:23:39.109 --> 00:23:42.089
-law apartments and sort of extra units in the

00:23:42.089 --> 00:23:45.380
house? Yeah, those reasons. Yeah. yeah more like

00:23:45.380 --> 00:23:47.839
uh not necessarily like a true in law but like

00:23:47.839 --> 00:23:50.319
a potential right like my parents are getting

00:23:50.319 --> 00:23:52.799
older at some point they need to move in so like

00:23:52.799 --> 00:23:54.240
this bedroom is going to be a little bigger it's

00:23:54.240 --> 00:23:55.759
going to maybe have a tiny kitchenette it's going

00:23:55.759 --> 00:23:58.799
to have its own owner's suite style back sure

00:23:58.799 --> 00:24:01.799
kind of thing like the just in case yeah yeah

00:24:02.089 --> 00:24:06.329
Now, we've talked about that ourselves for our

00:24:06.329 --> 00:24:08.450
parents. Like, they don't want them in the house,

00:24:08.450 --> 00:24:10.490
you know? And they don't want to be either. They

00:24:10.490 --> 00:24:12.230
want their own space in it. It makes a ton of

00:24:12.230 --> 00:24:15.650
sense. But to kind of share some space would

00:24:15.650 --> 00:24:19.289
make a lot of sense. But yeah, that's awesome.

00:24:19.950 --> 00:24:21.950
Do you guys find, because you know you hear the

00:24:21.950 --> 00:24:23.869
old saying like you shouldn't, you shouldn't

00:24:23.869 --> 00:24:26.630
go into business with family. How is that dynamic

00:24:26.630 --> 00:24:28.630
with two brothers? I feel like there's a benefit.

00:24:28.630 --> 00:24:29.869
That's a great question. Because I feel like

00:24:29.869 --> 00:24:32.170
you can be like, you know, fuck you, fuck you,

00:24:32.289 --> 00:24:34.930
and then. You can be honest. And then go back

00:24:34.930 --> 00:24:37.910
to business, where that's hard to do if you're

00:24:37.910 --> 00:24:39.970
not related. I don't know. That's pretty much

00:24:39.970 --> 00:24:42.089
how it goes sometimes. Yeah, yeah, yeah. Most

00:24:42.089 --> 00:24:43.730
days not, but there's days where it goes like,

00:24:43.809 --> 00:24:45.309
then we're like, get the other day like, want

00:24:45.309 --> 00:24:48.789
a beer? Yeah, exactly. Yeah. Honestly, it's great.

00:24:49.609 --> 00:24:51.289
Chris and I have different strengths in the business.

00:24:52.009 --> 00:24:53.589
We have different roles within the business.

00:24:53.769 --> 00:24:56.009
We complement each other very well. That's great.

00:24:56.349 --> 00:24:58.589
Our mom works with us too, and she's absolutely

00:24:58.589 --> 00:25:01.829
amazing. She wears a lot of different hats, as

00:25:01.829 --> 00:25:05.589
you can imagine, like most moms would. But we

00:25:05.589 --> 00:25:08.069
we just see things differently. We both have

00:25:08.069 --> 00:25:10.630
an entrepreneurial spirit and we literally see

00:25:10.630 --> 00:25:12.490
how to run this business differently. And then

00:25:12.490 --> 00:25:14.390
we just come together and we just make it work.

00:25:14.809 --> 00:25:17.170
We we honestly agree on ninety nine percent of

00:25:17.170 --> 00:25:20.230
the things that we get into. So it works out

00:25:20.230 --> 00:25:21.829
great. And, you know, our goals are aligned.

00:25:21.930 --> 00:25:24.910
Our trust is incredibly aligned. We went to college

00:25:24.910 --> 00:25:28.230
together. We live two houses. Oh, wow. So we're

00:25:28.230 --> 00:25:29.170
super tight. We spend a lot of time together.

00:25:29.369 --> 00:25:31.490
That's awesome, man. I love that. As you know,

00:25:31.630 --> 00:25:33.710
our time in profound, we're attached at the hip.

00:25:33.869 --> 00:25:37.349
No, that's awesome. I'd love to hear that, too.

00:25:37.430 --> 00:25:39.049
It was a great question, buddy. Yeah, I really

00:25:39.049 --> 00:25:40.950
love it. We duked it out enough when we were

00:25:40.950 --> 00:25:43.670
little that we got it out of our system. Yeah,

00:25:44.690 --> 00:25:46.349
yeah, yeah. I think the biggest element, though,

00:25:46.470 --> 00:25:48.690
is trust. You're not going to be able to trust.

00:25:49.980 --> 00:25:52.140
Nobody invests anyone more than your brother

00:25:52.140 --> 00:25:55.039
or your sister or something like that. And I

00:25:55.039 --> 00:25:57.799
think that's wonderful. And I think in any sort

00:25:57.799 --> 00:25:59.759
of process, especially a creative process, because

00:25:59.759 --> 00:26:01.420
I would consider what you guys do. Obviously,

00:26:01.539 --> 00:26:03.119
it's blue collar. It's manual layer. But there's

00:26:03.119 --> 00:26:06.140
a lot of creativity to it as well that people

00:26:06.140 --> 00:26:11.339
don't give enough credit for. But in my experience,

00:26:11.940 --> 00:26:15.220
you know, My ideas have only been made greater

00:26:15.220 --> 00:26:18.240
by other people. So I think whatever you said

00:26:18.240 --> 00:26:21.900
you're lacking that he brings and vice versa,

00:26:22.059 --> 00:26:24.460
I think it makes you both better. 100%. Because

00:26:24.460 --> 00:26:27.059
it's a different point of view. Yeah. It's a

00:26:27.059 --> 00:26:29.920
different skill set, so. Yeah. It's a good recipe.

00:26:29.920 --> 00:26:31.559
Absolutely. Yeah. Look, I don't have to worry

00:26:31.559 --> 00:26:34.420
about Chris stealing coffee mugs or boarding

00:26:34.420 --> 00:26:41.230
pens or anything like that. Danny. Oh, man. Fellas,

00:26:41.289 --> 00:26:43.450
I know I've got to get you back to building houses

00:26:43.450 --> 00:26:45.589
here in a few minutes, but one of the last things

00:26:45.589 --> 00:26:48.950
I want to ask you is tell us a little bit about

00:26:48.950 --> 00:26:50.410
some of these trends, if you wouldn't mind. A

00:26:50.410 --> 00:26:52.369
couple of these, maybe design elements, things

00:26:52.369 --> 00:26:54.190
that are coming might not be in the market yet,

00:26:54.230 --> 00:26:56.730
but you know are going to be popular in homes.

00:26:57.490 --> 00:26:59.789
Any neat innovation things along those lines

00:26:59.789 --> 00:27:00.849
that come to mind? Or something you're seeing

00:27:00.849 --> 00:27:04.049
a lot of lately all of a sudden. Sure. Yeah,

00:27:04.250 --> 00:27:06.130
we're definitely seeing like a shift away from

00:27:06.130 --> 00:27:09.509
the farmhouse style. People are moving away from

00:27:09.509 --> 00:27:11.369
white shaker cabinets in a lot of instances.

00:27:11.509 --> 00:27:13.430
We're starting to see some more color, some more

00:27:13.430 --> 00:27:16.750
warmth. You know, we do still see a lot of, you

00:27:16.750 --> 00:27:19.869
know, black window designs and stuff like that.

00:27:20.619 --> 00:27:23.339
A lot of outdoor living, so front porches, back

00:27:23.339 --> 00:27:25.599
porches, terraces, stuff like that, even though,

00:27:25.680 --> 00:27:27.160
you know, we're going to get back to the days

00:27:27.160 --> 00:27:29.400
of the big wraparound porch like they used to

00:27:29.400 --> 00:27:32.900
do. Maybe. Yeah, maybe. I mean, it's only nice

00:27:32.900 --> 00:27:36.259
weather in Syracuse for 60 days a year. So maybe

00:27:36.259 --> 00:27:40.529
those go away. But, you know. It's really funny

00:27:40.529 --> 00:27:42.670
the way things trend. So, you know, a lot of

00:27:42.670 --> 00:27:44.049
the things you're going to see are going to be

00:27:44.049 --> 00:27:47.029
trending in like tile and lighting and cabinets

00:27:47.029 --> 00:27:50.289
and stuff like that. And not so much like the

00:27:50.289 --> 00:27:53.289
design. I don't know. Do you have anything else

00:27:53.289 --> 00:27:55.970
to add? I mean, the reality is different buyers

00:27:55.970 --> 00:27:58.130
have different preferences, right? We're doing

00:27:58.130 --> 00:27:59.829
everything custom. So you don't come and you

00:27:59.829 --> 00:28:01.390
say, hey, you can pick from these five hardwoods.

00:28:01.490 --> 00:28:03.390
Like you share our hardwood store and they have

00:28:03.390 --> 00:28:05.589
three thousand hardwoods. Right. So like, you

00:28:05.589 --> 00:28:07.069
know, we might build a house over here that is

00:28:07.069 --> 00:28:09.599
a totally different. They don't look like they're

00:28:09.599 --> 00:28:12.460
the same. Yeah, designer. Yeah, right But it's

00:28:12.460 --> 00:28:14.519
really about the person going to the store and

00:28:14.519 --> 00:28:16.079
saying like this is kind of looking for and helping

00:28:16.079 --> 00:28:18.819
tie that That this type of design together versus

00:28:18.819 --> 00:28:20.420
like this type of design together It's about

00:28:20.420 --> 00:28:22.339
like just tying what they're really want at the

00:28:22.339 --> 00:28:23.980
end of the day together So there's definitely

00:28:23.980 --> 00:28:25.900
like some trendy stuff like you see a lot of

00:28:25.900 --> 00:28:27.440
boredom that inciting now that you didn't see

00:28:27.440 --> 00:28:28.960
ten years ago You see a lot of black windows.

00:28:29.019 --> 00:28:31.579
You didn't see ten years ago white oak is like

00:28:31.759 --> 00:28:34.400
people love white oak. Yeah, you know, but it's

00:28:34.400 --> 00:28:35.980
really at the end of the day, like, you know,

00:28:35.980 --> 00:28:37.599
we might do white oak in every house for the

00:28:37.599 --> 00:28:39.319
last year. And then like this year, we're doing

00:28:39.319 --> 00:28:41.279
10 different things. Only one house has white

00:28:41.279 --> 00:28:43.859
oak. Sure. It's like our buyers are all different.

00:28:43.940 --> 00:28:45.099
And they're from, you know, some of them are

00:28:45.099 --> 00:28:47.640
out on a 40 acre piece a lot. It's like a farm

00:28:47.640 --> 00:28:49.839
kind of. And they have that they want that farm

00:28:49.839 --> 00:28:52.160
style versus someone who's on the lake. And they

00:28:52.160 --> 00:28:54.099
like want that lake style with blue cabinets

00:28:54.099 --> 00:28:56.920
outside a hardwood flooring. Is vinyl flooring

00:28:56.920 --> 00:28:58.980
still a thing? Is that still king right now?

00:28:58.980 --> 00:29:02.000
Because that was big. you know five ten years

00:29:02.000 --> 00:29:04.000
ago everybody was getting vinyl like the vinyl

00:29:04.000 --> 00:29:06.559
planks and yeah it's like it's like per like

00:29:06.559 --> 00:29:09.880
it it snaps together but it's it's like waterproof

00:29:09.880 --> 00:29:12.779
it kind of looks hardwood like hardwood but it's

00:29:12.779 --> 00:29:14.559
it's not and i don't i don't know it's it's more

00:29:14.559 --> 00:29:16.099
affordable but it's it's i think there's a lot

00:29:16.099 --> 00:29:17.740
of things where they're trying to use plastics

00:29:17.740 --> 00:29:20.259
instead of wood right yeah yeah we don't use

00:29:20.259 --> 00:29:21.960
a lot of that on our projects you know our people

00:29:21.960 --> 00:29:24.140
are usually getting into like eight inch white

00:29:24.140 --> 00:29:26.559
oak type stuff um but the luxury vinyl plank

00:29:26.559 --> 00:29:29.200
is still super popular it's affordable and and

00:29:29.200 --> 00:29:31.460
i think that that affordability is probably the

00:29:31.460 --> 00:29:34.140
biggest thing you're gonna see and term you're

00:29:34.140 --> 00:29:36.079
gonna hear in home building, right? So prices

00:29:36.079 --> 00:29:38.319
are through the roof, right? So the price of

00:29:38.319 --> 00:29:40.140
building a new house has almost doubled since

00:29:40.140 --> 00:29:42.960
before COVID. So a lot of the challenges we're

00:29:42.960 --> 00:29:44.799
all up against is how do we still build this

00:29:44.799 --> 00:29:47.480
big, beautiful, sexy house and not spend $3 million

00:29:47.480 --> 00:29:50.019
on it, right? Keep it under a million dollars,

00:29:50.039 --> 00:29:52.759
which is even becoming a challenge. So the market

00:29:52.759 --> 00:29:54.779
and the buyers are having to get a little creative.

00:29:55.279 --> 00:29:57.799
It's weird to feel like you've got to make sacrifices

00:29:57.799 --> 00:29:59.509
in your house building. and you're spending a

00:29:59.509 --> 00:30:01.690
million and a half dollars. But the reality is

00:30:01.690 --> 00:30:04.250
you kind of have to, right? Sure. You can't have

00:30:04.250 --> 00:30:07.970
all $2 ,000 faucets in your house and still maintain

00:30:07.970 --> 00:30:10.890
a budget. So that's probably one of the biggest

00:30:10.890 --> 00:30:13.490
challenges in home building is just maintaining

00:30:13.490 --> 00:30:16.569
expectations and budgets and still making sure

00:30:16.569 --> 00:30:18.250
that when the house is done and you deliver it

00:30:18.250 --> 00:30:20.230
to the buyer that they're stoked, right? They're

00:30:20.230 --> 00:30:22.210
like, this is sick. This is exactly what we wanted

00:30:22.210 --> 00:30:24.490
you guys delivered. And not like, hey, we spent

00:30:24.490 --> 00:30:27.269
a ton of money and we didn't get. Sure. It didn't

00:30:27.269 --> 00:30:30.170
land where we wanted it. Would you say that's

00:30:30.170 --> 00:30:32.230
the biggest reason somebody would build rather

00:30:32.230 --> 00:30:35.049
than buy an existing home? Is that custom element

00:30:35.049 --> 00:30:37.609
they want it to be completely unique? Are there

00:30:37.609 --> 00:30:39.829
other kind of driving factors that might make

00:30:39.829 --> 00:30:41.480
somebody want to build rather than buy? Yeah,

00:30:41.480 --> 00:30:44.160
I think that's one of them. I think here locally

00:30:44.160 --> 00:30:46.640
that the prices on the resale market have gotten

00:30:46.640 --> 00:30:49.420
so high, right? So people are spending $400 ,000

00:30:49.420 --> 00:30:51.500
or $500 ,000, $600 ,000 for a house that was

00:30:51.500 --> 00:30:54.440
built in the 70s or 80s. And it needs $500 ,000

00:30:54.440 --> 00:30:57.140
or $600 ,000 of love to it, right? Sure. Or regulation.

00:30:58.299 --> 00:31:00.000
And even when you spend that money and you renovate

00:31:00.000 --> 00:31:01.640
that kind of house, you still have eight foot

00:31:01.640 --> 00:31:03.839
ceilings, right? And you still have maybe a leaky

00:31:03.839 --> 00:31:06.680
basement. You're not in the best lot. So I think

00:31:06.680 --> 00:31:08.660
that's what's pushing a lot of people to building

00:31:08.660 --> 00:31:10.619
is they don't want to buy something that exists.

00:31:10.539 --> 00:31:13.940
and have to renovate it. A lot of the folks we

00:31:13.940 --> 00:31:19.180
see that are building are either baby boomers

00:31:19.180 --> 00:31:21.619
looking to get into a retirement one level. We've

00:31:21.619 --> 00:31:23.200
got a lot of millennials that are just looking

00:31:23.200 --> 00:31:25.119
to get into something like their forever home.

00:31:26.140 --> 00:31:27.819
And they don't want to live in the houses that

00:31:27.819 --> 00:31:30.920
we all grew up in. So they're looking to do something

00:31:30.920 --> 00:31:33.319
unique, and that's kind of pushing them to building

00:31:33.319 --> 00:31:36.180
as opposed to buying existing. Absolutely. That

00:31:36.180 --> 00:31:38.759
makes a lot of sense. Are you guys involved in

00:31:38.759 --> 00:31:40.960
solar at all? Is that something that's on your

00:31:40.960 --> 00:31:43.500
radar at this point? Oh yeah, solar, geothermal,

00:31:43.920 --> 00:31:45.900
yep. Yep, absolutely. Heat pumps. So we basically

00:31:45.900 --> 00:31:48.220
just connect with the vendors on that stuff because

00:31:48.220 --> 00:31:50.059
there's basically a federal tax credit, there's

00:31:50.059 --> 00:31:52.839
a state tax credit, so we basically will do the

00:31:52.839 --> 00:31:55.599
prep and then the homeowner will run that on

00:31:55.599 --> 00:31:57.240
their end so that they make to make sure that

00:31:57.240 --> 00:31:59.740
they get all the credits associated with. Yeah,

00:31:59.740 --> 00:32:02.680
I'm always interested in that, but I get overwhelmed

00:32:02.680 --> 00:32:04.539
because there's all these companies that claim,

00:32:04.640 --> 00:32:05.900
you know, we're the best, we're the best. And

00:32:05.900 --> 00:32:08.559
I don't know where to go. Oh, yeah. Half of them

00:32:08.559 --> 00:32:11.980
are just nonsense. Well, one came to me and I

00:32:11.980 --> 00:32:13.980
was close to pulling the trigger because I'm

00:32:13.980 --> 00:32:15.680
interested in it. But then I was like, wait a

00:32:15.680 --> 00:32:17.839
minute. So what happens when I need to redo my

00:32:17.839 --> 00:32:20.440
roof? Well, you will have to uninstall. I was

00:32:20.440 --> 00:32:22.720
like, there it is. I'm so glad I thought to ask

00:32:22.720 --> 00:32:24.339
that because those are the little loopholes you

00:32:24.339 --> 00:32:26.759
don't think about. Yeah. And solar is amazing.

00:32:26.920 --> 00:32:30.119
It's a great product. Solar providers are not

00:32:30.119 --> 00:32:32.079
apples to apples, right? Right. Like you can

00:32:32.079 --> 00:32:34.200
get three or four different quotes and they could

00:32:34.200 --> 00:32:36.279
be wildly different, but their scope of work

00:32:36.279 --> 00:32:38.640
will be vastly different. But you're not. I mean,

00:32:38.680 --> 00:32:40.900
at this point, it's safe to say that there's

00:32:40.900 --> 00:32:44.509
really no. companies that are out to get you.

00:32:44.589 --> 00:32:47.910
They're all fairly reputable, the ones that are

00:32:47.910 --> 00:32:50.890
out there on the map. Yeah, I mean, I go back

00:32:50.890 --> 00:32:52.430
to the Home Builders Association, right? So like

00:32:52.430 --> 00:32:54.329
if you're shopping for a reputable contractor,

00:32:54.529 --> 00:32:56.450
that's a great place to shop, right? So they're

00:32:56.450 --> 00:32:59.609
basically, we vet these folks out before we bring

00:32:59.609 --> 00:33:01.930
them in as members. And there's like a level

00:33:01.930 --> 00:33:04.269
of accountability that we hold. So that is like

00:33:04.269 --> 00:33:06.970
an amazing place to search for contractors. It's

00:33:06.970 --> 00:33:09.230
almost like your local Angie's List. See, I didn't

00:33:09.230 --> 00:33:11.089
know you could do that, right? You go right to

00:33:11.089 --> 00:33:14.039
the website. Yeah, yep, and you can search by

00:33:14.039 --> 00:33:16.160
like, you know different different industry,

00:33:16.319 --> 00:33:17.799
right? I'm sure solar I'm looking for a builder.

00:33:17.839 --> 00:33:19.799
What's the name of the website? The home builders

00:33:19.799 --> 00:33:22.859
and remodelers of CNY. So hbrcny .com. That's

00:33:22.859 --> 00:33:25.619
amazing That's really where I've been at it.

00:33:25.740 --> 00:33:28.319
I In these kind of interviews, I always represent

00:33:28.319 --> 00:33:31.000
just the general public. I'm not hugely knowledgeable

00:33:31.000 --> 00:33:33.000
in this. So that's important to know. Because

00:33:33.000 --> 00:33:34.940
like I said, I'm interested in solar, but I didn't

00:33:34.940 --> 00:33:37.759
know who can I trust, where can I go. So there

00:33:37.759 --> 00:33:41.259
you go. Thank you for that. I remember the last

00:33:41.259 --> 00:33:43.839
time I attended a parade of homes, the modern

00:33:43.839 --> 00:33:46.920
efficiency and the energy and things like that

00:33:46.920 --> 00:33:49.740
was a huge factor that a lot of the places had

00:33:49.740 --> 00:33:53.200
on display. How much of that are things that

00:33:53.200 --> 00:33:55.240
you have to now accommodate for that you maybe

00:33:55.240 --> 00:33:57.880
didn't have to in your design? Like are there

00:33:57.880 --> 00:34:01.559
extra wires, are there extra piping, things like

00:34:01.559 --> 00:34:04.180
that that you have to now account for for some

00:34:04.180 --> 00:34:06.069
of these modern? Yeah, I mean, that stuff is

00:34:06.069 --> 00:34:08.070
always evolving, right? Yeah. A lot of it just

00:34:08.070 --> 00:34:10.449
evolved with code. Yeah. Right. Because, you

00:34:10.449 --> 00:34:12.389
know, with all of that stuff also comes cost.

00:34:12.409 --> 00:34:15.469
Sure. Right. So code is constantly changing.

00:34:15.949 --> 00:34:18.030
Like literally this year we're talking about

00:34:18.030 --> 00:34:19.929
is up January 1st, like we can't put gas to a

00:34:19.929 --> 00:34:22.289
house. Yeah. And so all houses will have to be

00:34:22.289 --> 00:34:25.710
electric only. So electric stoves. No gas fireplaces,

00:34:26.010 --> 00:34:28.010
no gas furnaces, any of that stuff. This is a

00:34:28.010 --> 00:34:30.550
state thing? State? Yes. State. It's part of

00:34:30.550 --> 00:34:33.199
that climate action. a thing that state passed

00:34:33.199 --> 00:34:36.920
a few years ago. So these are like the challenges

00:34:36.920 --> 00:34:40.369
that are. coming constantly sure efficiencies

00:34:40.369 --> 00:34:42.110
and stuff so especially as we all talk about

00:34:42.110 --> 00:34:43.909
climate change and all this other stuff these

00:34:43.909 --> 00:34:45.550
these things just keep changing and changing

00:34:45.550 --> 00:34:48.250
and changing so I would assume on a state and

00:34:48.250 --> 00:34:49.989
federal level when there's an administration

00:34:49.989 --> 00:34:52.010
change you guys kind of got to be in tune with

00:34:52.010 --> 00:34:54.670
what changes right with regulations and grants

00:34:54.670 --> 00:34:57.530
and whatever else is it is that something that

00:34:57.530 --> 00:34:59.429
you've got to kind of pay attention to yeah and

00:34:59.429 --> 00:35:01.510
it's something that the association our association

00:35:01.510 --> 00:35:04.849
so when you're a member of the local association,

00:35:04.989 --> 00:35:06.269
you're also a member of the state association,

00:35:06.389 --> 00:35:07.809
you're also a member of a national association.

00:35:08.750 --> 00:35:10.329
So you're kind of like it's like a triple tier

00:35:10.329 --> 00:35:12.469
association. So we get, you know, fed a lot of

00:35:12.469 --> 00:35:14.409
this stuff that you don't necessarily have time

00:35:14.409 --> 00:35:16.329
to be on top of all the time we get to. They

00:35:16.329 --> 00:35:18.269
have their folks plugged in. Yeah. Yeah. The

00:35:18.269 --> 00:35:20.190
luxury of getting the Cliff Notes version. Yeah.

00:35:20.789 --> 00:35:22.929
Right. No, that's great. And, you know, the association

00:35:22.929 --> 00:35:24.889
helps, you know, lobby and do those the types

00:35:24.889 --> 00:35:26.409
of things that needed to get are appropriate

00:35:26.409 --> 00:35:28.449
for our association. The last thing I'll ask

00:35:28.449 --> 00:35:30.849
you is I've heard some talk about sprinklers.

00:35:31.449 --> 00:35:33.969
What what tell me a little bit about that and

00:35:33.969 --> 00:35:35.969
in how that might play out if you got to put

00:35:35.969 --> 00:35:38.210
sprinklers in home I love that yeah, so same

00:35:38.210 --> 00:35:40.730
thing This is another thing that's been getting

00:35:40.730 --> 00:35:42.389
right really it's been getting passed around

00:35:42.389 --> 00:35:47.230
and potential sure I think over a decade This

00:35:47.230 --> 00:35:50.530
past spring I think we're over the hump, but

00:35:50.530 --> 00:35:53.090
they we won't if they almost required sprinklers

00:35:53.090 --> 00:35:56.369
in all new houses They decided not to so it's

00:35:56.369 --> 00:35:59.030
only but it will if you build I think townhouses

00:35:59.030 --> 00:36:01.500
with three or more units I see You have to start

00:36:01.500 --> 00:36:06.239
putting sprinklers in. But essentially, if you

00:36:06.239 --> 00:36:09.179
put a sprinkler system in, you're going to have

00:36:09.179 --> 00:36:11.619
pipes running through your house. And you're

00:36:11.619 --> 00:36:13.039
going to have basically a second water service

00:36:13.039 --> 00:36:14.119
that comes in. You're going to have something

00:36:14.119 --> 00:36:17.139
to maintain, honestly. So obviously, in the case

00:36:17.139 --> 00:36:19.440
that there's a fire, it's excellent to have a

00:36:19.440 --> 00:36:22.099
sprinkler system. But the reality is a lot of

00:36:22.099 --> 00:36:26.280
fires are in houses that are much older and aren't

00:36:26.280 --> 00:36:29.619
going to have sprinkler systems regardless. it's

00:36:29.619 --> 00:36:31.380
you know on our end it's one of those things

00:36:31.380 --> 00:36:33.800
it's great if it saves a life yeah but it also

00:36:33.800 --> 00:36:38.000
is a cost sure every new construction as we fight

00:36:38.000 --> 00:36:42.460
cost daily for for folks that are uh real apprehensive

00:36:42.460 --> 00:36:44.800
about the look of the thing you know we we think

00:36:44.800 --> 00:36:46.539
of these sprinklers we've seen a lot of buildings

00:36:46.539 --> 00:36:48.679
are retrofitted and there's just a pipe running

00:36:48.679 --> 00:36:51.219
in the middle of the wall can you just talk for

00:36:51.219 --> 00:36:53.139
a second about how that might work in a design

00:36:53.139 --> 00:36:55.159
if you're planning for those things from the

00:36:55.159 --> 00:36:58.469
jump can you make it look a little better Yeah,

00:36:58.469 --> 00:37:00.670
I mean in new construction all those pipes will

00:37:00.670 --> 00:37:03.269
be in the wall Yeah, it's not in the walls, but

00:37:03.269 --> 00:37:05.969
um and the heads will be like what they call

00:37:05.969 --> 00:37:07.449
concealed sprinkler head So we'll just have like

00:37:07.449 --> 00:37:10.329
a white circle cap ceiling that you see so you

00:37:10.329 --> 00:37:13.630
won't necessarily see like an exposed head You

00:37:13.630 --> 00:37:16.010
may be see exposed head in certain locations.

00:37:16.010 --> 00:37:18.420
Yes, man or something like that And it all depends

00:37:18.420 --> 00:37:20.280
on how the code gets passed. So they tell us

00:37:20.280 --> 00:37:23.539
we got to sprinkler porches. Right, right. Because

00:37:23.539 --> 00:37:25.940
obviously we live in Syracuse and that line will

00:37:25.940 --> 00:37:27.920
freeze in the winter. So there's, you know, I

00:37:27.920 --> 00:37:29.300
used to work in commercial and there's different

00:37:29.300 --> 00:37:31.159
ways that all those things get. accomplished.

00:37:31.400 --> 00:37:33.280
Yeah. So really, if they write the code and it

00:37:33.280 --> 00:37:35.340
gets written to, you got to do all your porches

00:37:35.340 --> 00:37:37.099
too. Then you got to have a whole separate system

00:37:37.099 --> 00:37:38.940
for that called a dry system so that those don't

00:37:38.940 --> 00:37:42.840
freeze. So first of all, shows you how I don't

00:37:42.840 --> 00:37:44.579
belong in this conversation. When you said sprinklers,

00:37:44.639 --> 00:37:46.260
I'm thinking like the sprinkler on the lawn.

00:37:46.280 --> 00:37:47.440
Oh, you think a lawn sprinkler? Like you run

00:37:47.440 --> 00:37:49.119
through. Yeah. Why are you at it? Standard with

00:37:49.119 --> 00:37:51.480
every home now. Yes. Yes. I have something fun

00:37:51.480 --> 00:37:54.280
for the kids. No, but the art I'm thinking of

00:37:54.280 --> 00:37:56.400
though is like I remember growing up, my mom

00:37:56.400 --> 00:37:58.380
cooking. Yeah. And just like the little bit.

00:37:58.380 --> 00:38:01.800
How often you set that off? You can't with sprinklers.

00:38:01.800 --> 00:38:04.659
It's spring. Is it that sensitive or okay? They

00:38:04.659 --> 00:38:07.039
look for actual. It's heat. Yeah fire melts like

00:38:07.039 --> 00:38:09.760
a little Device that sets off the water. I think

00:38:09.760 --> 00:38:11.820
yeah, yeah picture and cooking You know they

00:38:11.820 --> 00:38:14.000
get a little smoky and now you know I'm in four

00:38:14.000 --> 00:38:16.940
feet of water Yeah, we had our place remodeled

00:38:16.940 --> 00:38:19.000
in the new smoke detectors. We put in are the

00:38:19.000 --> 00:38:22.559
worst on the big go off For everything really

00:38:22.559 --> 00:38:25.659
drives me insane. Yeah, but yes luckily that

00:38:25.710 --> 00:38:28.449
We wouldn't get flooded. That was the case. Yeah.

00:38:28.610 --> 00:38:30.250
Well, and that's one of the challenges, right?

00:38:30.409 --> 00:38:32.190
So, like, the sprinklers are going to add about

00:38:32.190 --> 00:38:34.969
$30 ,000 a house and cars, right? Which is a

00:38:34.969 --> 00:38:39.489
lot of money. But also, like, the argument that

00:38:39.489 --> 00:38:41.539
they're going to save the structure is... Not

00:38:41.539 --> 00:38:43.139
really true, right? If you've ever been in a

00:38:43.139 --> 00:38:45.099
house where a sprinkler system's gone off, it

00:38:45.099 --> 00:38:47.199
is completely destroyed. You go from fire damage

00:38:47.199 --> 00:38:50.119
to water damage. That was nasty. It is waterlogged

00:38:50.119 --> 00:38:51.960
from top to bottom, and everything has to get

00:38:51.960 --> 00:38:55.139
replaced. So it's a whole different set of challenges

00:38:55.139 --> 00:38:56.980
with bringing a house back to life that's been

00:38:56.980 --> 00:39:00.179
water damaged as it is smoke damaged. That's

00:39:00.179 --> 00:39:02.639
when the airbags come out of your car. It's wrecked,

00:39:02.639 --> 00:39:05.199
right? You know what I mean? So what's the point?

00:39:05.280 --> 00:39:09.260
I guess to stop the fire, but once it's activated,

00:39:09.300 --> 00:39:12.679
that's your toast. What are you gonna do? Good

00:39:12.679 --> 00:39:15.380
times. That's why we have... I love these guys.

00:39:16.059 --> 00:39:18.500
...experts in an association that stays on top

00:39:18.500 --> 00:39:20.420
of these things. I love this, guys. I've learned

00:39:20.420 --> 00:39:24.409
so much. in this conversation. You definitely

00:39:24.409 --> 00:39:27.230
need to come back anytime. When are, just real

00:39:27.230 --> 00:39:29.690
quick, when are the dates of these events that

00:39:29.690 --> 00:39:31.829
folks should put on their calendar? Yeah, so

00:39:31.829 --> 00:39:33.690
Home and Garden Show is typically mid -March.

00:39:33.730 --> 00:39:35.989
We just had that a couple months ago, so look

00:39:35.989 --> 00:39:37.969
for the Home and Garden Show coming up again

00:39:37.969 --> 00:39:41.269
March 2026. Right now we're talking about these

00:39:41.269 --> 00:39:44.050
scattered site parade of homes being next September,

00:39:44.130 --> 00:39:47.309
so September 2026. Gotcha. We're all starting

00:39:47.309 --> 00:39:49.550
to work on our designs and our locations and

00:39:49.550 --> 00:39:51.130
all that behind the scenes stuff. that I mentioned

00:39:51.130 --> 00:39:53.510
before right now so that we can have a really

00:39:53.510 --> 00:39:56.090
cool show for everybody next fall. What else

00:39:56.090 --> 00:39:58.690
you got for plugs? Website, social media handles,

00:39:58.809 --> 00:40:00.610
what do you got? Yeah, so we can be found on

00:40:00.610 --> 00:40:03.170
Facebook, Instagram, websites, stonehammerhomes

00:40:03.170 --> 00:40:06.880
.com. Come visit us at the new office space at

00:40:06.880 --> 00:40:08.639
the Dietz. It's a really cool spot. We've got

00:40:08.639 --> 00:40:11.159
some really nice things to see down there. And

00:40:11.159 --> 00:40:13.320
yeah, we're pretty easy to get a hold of and

00:40:13.320 --> 00:40:15.480
pretty accessible if you're looking for us. Well,

00:40:15.480 --> 00:40:18.280
we appreciate your time. And especially me, I

00:40:18.280 --> 00:40:20.659
learned a lot from you guys. And if I'm ever

00:40:20.659 --> 00:40:22.719
building a home, I'm coming to you for sure.

00:40:23.179 --> 00:40:25.380
We appreciate that. You might have pulled up

00:40:25.380 --> 00:40:27.320
their Instagram already because you're the king

00:40:27.320 --> 00:40:29.900
of research. But if you look at these fellows

00:40:29.900 --> 00:40:32.780
work, it's. It doesn't get any better than that.

00:40:32.800 --> 00:40:34.900
So thank you. It's pretty cool. We appreciate

00:40:34.900 --> 00:40:36.739
that guys. We appreciate you guys having us on.

00:40:36.739 --> 00:40:39.139
Top notch stuff. We appreciate it. Really? That's

00:40:39.139 --> 00:40:41.780
amazing. That makes our whole thing. And I love

00:40:41.780 --> 00:40:44.139
to see all of our friends on here doing all their

00:40:44.139 --> 00:40:45.480
thing. Absolutely. We're building a little community.

00:40:46.199 --> 00:40:49.559
Yeah. Yeah. It's going great. And we're spreading

00:40:49.559 --> 00:40:51.760
the word. All of our creators are getting noticed

00:40:51.760 --> 00:40:55.139
all over town. Oh, yeah. That's the wild part.

00:40:55.300 --> 00:40:57.059
They tell us, yeah, some guy in the street was

00:40:57.059 --> 00:40:58.679
like, hey, are you the one I saw in that video?

00:40:58.920 --> 00:41:01.230
Yeah. That's what we're doing. And we've got

00:41:01.230 --> 00:41:04.610
our boy Danny behind the scenes over there. I

00:41:04.610 --> 00:41:06.909
also realize I'm old today because at one point

00:41:06.909 --> 00:41:09.090
I wrote it down. I quoted and I was serious.

00:41:09.329 --> 00:41:12.489
I said, clearly I'm in my 40s. I'm like, I'm

00:41:12.489 --> 00:41:15.530
a sucker for exposed brick. That's the oldest

00:41:15.530 --> 00:41:18.030
man. That's a very dead. After I said it, I went,

00:41:18.269 --> 00:41:21.909
I'm a sucker for exposed brick. Wow. You are

00:41:21.909 --> 00:41:24.670
but I'm embracing it. Well add that to your fetish

00:41:24.670 --> 00:41:27.070
for lawn work, right? Yes. All right. Love lawn

00:41:27.070 --> 00:41:30.329
work, dude. You know, I'm a fan do I'm a fanboy.

00:41:30.329 --> 00:41:35.050
I This is amazing. Yeah, I'm a huge huge landscaping

00:41:35.050 --> 00:41:39.389
guy You just met me 25 minutes ago, but like

00:41:39.389 --> 00:41:43.269
I know about you no awesome awesome. I feel so

00:41:43.269 --> 00:41:47.590
cool, right? Yeah, no, this has been awesome

00:41:48.829 --> 00:41:51.250
Just a little programming note before we dip

00:41:51.250 --> 00:41:54.150
out of here tomorrow. Oh, yeah, you're gonna

00:41:54.150 --> 00:41:56.389
you're gonna recap. Yeah, I went to the Dave

00:41:56.389 --> 00:42:00.710
Matthews band concert last night and Holy shit.

00:42:00.829 --> 00:42:03.489
I I was front row for the first time in my life

00:42:03.489 --> 00:42:06.070
made new best friend new best friends this this

00:42:06.070 --> 00:42:08.449
mother and her two daughters We were we were

00:42:08.449 --> 00:42:11.610
VIP front row buddies We experienced some crazy

00:42:11.610 --> 00:42:14.750
shit, but at the end of the show, I turned to

00:42:14.750 --> 00:42:16.369
them, and they were like, can we get your number?

00:42:16.429 --> 00:42:18.250
Because they wanted to sell me tickets so they

00:42:18.250 --> 00:42:20.150
can't go to a show. I said, I'll do you one better.

00:42:20.170 --> 00:42:22.050
And I handed them a card. And I said, I think

00:42:22.050 --> 00:42:24.369
you should come on the show, and we'll recap

00:42:24.369 --> 00:42:25.769
the show together. So I'm going to bring them

00:42:25.769 --> 00:42:27.349
on, and we're going to talk about the Dave show.

00:42:27.429 --> 00:42:29.230
That's a great idea. Yeah, it was awesome. And

00:42:29.230 --> 00:42:33.590
then I got to, I was starving. And as I'm leaving,

00:42:33.869 --> 00:42:35.550
Toss and Fire were there in their food truck.

00:42:35.570 --> 00:42:38.369
I grabbed a pizza pie and handed the owner a

00:42:38.369 --> 00:42:39.769
card. I said, I want to get you on the show.

00:42:39.630 --> 00:42:42.550
So he's coming on so I was working nice. I was

00:42:42.550 --> 00:42:47.750
you know, I'm still not paying for you I was

00:42:47.750 --> 00:42:49.530
trying to get you to reimburse. Yeah, it's on

00:42:49.530 --> 00:42:52.710
your desk man Side note, I got to get one of

00:42:52.710 --> 00:42:55.969
those hats. Yeah Yeah, we got a new line. We're

00:42:55.969 --> 00:42:57.730
working on all new apparel right now for us.

00:42:57.730 --> 00:43:00.789
Look at this guy Yeah, I love these guys. It's

00:43:00.789 --> 00:43:03.849
great If you need a home Stonehammers where it's

00:43:03.849 --> 00:43:07.570
at I'm Matt. He's Mike. That's Danny. We will

00:43:07.570 --> 00:43:09.559
see you tomorrow Peace out. Thanks everybody.