WEBVTT

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Hey guys, welcome to good news York This is a

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great day. We've got a guest. It's not just me

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and this knucklehead here. No Why would you call

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our guest a knucklehead? That's unbelievable?

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I'm Matt major by the way. Oh, yeah, Mike Brindisi,

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and this is our guest. Please I'm Zach primo

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Zach president of ads on the go and Zach We're

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fairly new, but I think Matt I'll speak for Matt

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on this You officially have made the greatest

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entrance. Yeah Possible as a guest you want to

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tell them what I mean you were I've never heard

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your voice full of that You screamed today. I

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wasn't sure how long it would last. That's why

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I had to There had to be some urgency, but so

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I'm sitting in my office Which for folks don't

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know where our studio is my office sits in the

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front of the place And I got a window that faces

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the parking lot so if you're aiming over that

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window. Yeah, and I sit far enough back And down

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the hall is the studio here where Mike and Danny

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have been working and getting ready to roll with

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the show I See Zach roll up in his truck which

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we haven't we haven't even dug into this I know

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I know it's a mobile billboard business spoiler

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alert. Yeah And on the side of a box truck is

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a video screen, for lack of a better term. But

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I look out the window and all I see is the Good

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News York logo and a video screen in my parking

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lot. And then Danny and I hear, guys, you got

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to come out quick. I thought there was a five

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car pile like when there's the ice cream truck.

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It was very much like that, but it's better.

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And then sure enough, we're running out. What?

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And we just see Good News York go by. I'm like,

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are we moving? Yeah. So, dude, I don't think

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that's ever gonna be topped. No, he won. What

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an entrance. Let's talk about it. So yeah, Zach,

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let's back up a little bit. Tell us what you

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do in general. All right. I run a digital mobile

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billboard business, and there's two sides to

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the business. One side, trucks drive in its consistent

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route, eight hours a day, five days a week, in

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the local market of North Syracuse, Cicero, Liverpool

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Clay, a little bit, that 1131 is just, it's disgusting

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how much traffic is over there, but we love it,

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we're all about it. So it drives all throughout

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there, we get clients on there, subscription

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advertising is what we call it. The other side

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of it is running our truck. by the hour for campaigns,

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events, birthday parties. We've got three speakers

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on each side. You can play Mario Kart on it.

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We've done live concerts. There's no limit to

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what we can put on any of those three screens.

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This whole interview. So this is. This is not

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like a. The traditional billboard that's literally

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just a static image. You got full on video screens.

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Absolutely. We live in the most distracted world

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possible. So we have to continuously get in front

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of people in a way that literally they can't

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skip. You can't look past it. We have an ad on

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the truck that rolls and it's got the YouTube

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skip button. You can't skip our ad. It's just,

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it's something that you cannot look away from.

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It's different. It's right in front of your face.

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My kids would hate your truck. God, this ad,

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I can't skip it. It depends on how you look at

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it though, because look at the excitement that

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you guys had just from this morning seeing your

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business on there. It was really cool. It was

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pure excitement. This is not a joke. We were

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literally like children. Like, that's amazing.

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You don't get that excitement with a lot of different

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traditional advertising methods. No, they're

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just we're so used to them Yeah, we're so blind

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and fatigued by the just clutter that we see

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every day around 10 ,000 by the way, which is

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insane Wow So you must you look at traffic through

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a different lens then because we all look traffic

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in the traditional way like So when you see traffic

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do you find yourself going Yeah, this is annoying,

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but I look at this as a business opportunity.

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It's bored eyes. These are people just, they're

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thinking about their day. So a lot of these people,

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especially in the rush hour traffic when, you

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know, the morning and the afternoon or evening

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or whatever, a lot of these people are making

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their trip back to home or to work. They do it

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10 times a week. And every time you're an autopilot.

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I drive home, Park my car in Cicero. That's where

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we keep the truck I drive from Cicero to Liverpool

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and I would literally just think about my day

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and I'll get there and I'll be like I don't even

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remember passing through Cicero Liverpool I've

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done autopilot. You're sowing out because you're

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so used to it. I blacked out the entire car I'm

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sober, but I literally don't remember do I go

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through that light? Like I hope that was a speed

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right No, but that's where we get you that our

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truck comes by you and it uses the same psychology

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as police sirens when that LED screen flashes

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its pattern disruption It's disrupting that everyday

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pattern of driving home thinking about your day.

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But now all of a sudden there's this big Just

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bright exciting thing in front of your face and

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you're gonna look at it. A lot of people have

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a very positive outlook of it. And then even

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the people who are like, oh, it's just another

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ad, they're still looking at it. They're watching

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it. And because of that, we have a 97 % recall

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rate. It's just, it's very, and that's from Nielsen

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statistics too. So it's just, people see it.

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It's guaranteed impressions. Brilliant. You know

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what's interesting is this is something that

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actually I feel like our buddy Dylan, was talking

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about recently with a company that took their

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work vans and did a full color, really beautiful

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wrap. And their business grew exponentially.

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And I know this is true, our good buddies that

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own Hummingbird Heating, they did the same rebranding

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with the most gorgeous, very bright, vibrant

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colors that cover everything. Like the old radio

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station vans? Yeah, but instead of just sticking

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WKTV or whatever. It's literally a full color,

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bright, grab your attention wrap. And so you

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have that ability to almost like a chameleon

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put anything on that. Absolutely. Yeah, Hummingbird,

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I believe they have the best branding of Syracuse

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without a doubt. They've done an incredible job.

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I just love how they do it. And they'll tell

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you, we'll have them on show soon, but they're

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happy to tell the story of how much that specific

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branding effort has helped their business. Absolutely.

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direct effect. It's all about being different.

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We never beat our competition or beat anybody

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by being better. We can, but you beat them by

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being different, offering it in a different way,

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looking at it in a different way, and you're

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just gonna get people's attention so much more

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that way. So let's talk about that for a minute.

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Who is your competition? Obviously, I'm sure

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it's the traditional billboards, but are there

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other mobile billboards around the area? So,

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sporadically, there will be some. I know there's

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not one in Rochester, because we get a lot of

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demand to go out to Rochester. Bob Johnson and

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other car dealerships really want us to go out

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there and show them off. There's one in Buffalo,

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a little bit of a bigger company, and then New

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York City. As far as I'm aware consistently,

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there's not really any other places in New York

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State. Nobody's ever done the subscription advertising

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model either. That's something that we came up

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with two years ago. So talk about that a little

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more. What is that? How is that different than

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what you normally do? I really wanted to offer

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small businesses an opportunity to stand out

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because a lot of these advertising methods are

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really geared towards these big large corporations.

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They'll sell, some billboard companies will sell

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a five -year campaign to McDonald's before they

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even think about going to a local business. And

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I get it, it's business, right? That's what we

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do. But they don't really have an opportunity

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to stand out for less than $2 ,000 and reach

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the amount of people that we can reach for them.

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And on top of that, they're going to have to

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sign a three, six, nine month contract. I see.

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$500 is enough to crumble a small business, let

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alone a couple thousand. So we really wanted

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to offer small businesses an opportunity to stand

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up or to stand out. It's in that consistent local

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area, like the times I said, and small businesses

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can get on for $349 a month, no contracts, no

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commitments. You're getting 2 ,000 ad place minimum

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per block. And again, this whole idea is to really

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empower and uplift small businesses. Because,

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I mean, we're the best thing in this country.

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We work with each other. We want to help each

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other. People need people. It's insane. Tell

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me a little bit more about that. So how does

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that work in terms of your impressions or what

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does that translate in terms of? people might

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see my ad. Absolutely. So statistically, we show

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about 14 ,000 impressions per block. So per 349,

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we sell them in blocks of advertising, essentially

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ad slots. So you can buy one for 349. I've worked

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with companies like Auburn Auto Group that are

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like, ah, let me get 15 of them because I want

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to be showing up every 20 seconds. I want to

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be showing up every six seconds, whatever it

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is. But so we really offer an opportunity for

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the smaller businesses, for the big businesses,

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for everybody in between. The whole idea was

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just giving them that platform to be able to

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be different from their competition standards.

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What a brilliant business model because you're

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essentially saying, I'm sure there's been small

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business owners that drive by these giant billboards

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on 81 and wherever else, and they're going, man,

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we just don't have the capital for something

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like that, but that could really help us. And

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you're the guy coming in and going, hey, Not

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only can I do that, but we can maybe even do

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it better because ours travels, ours is digital.

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We're in front of your face. And now you pulled

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it in the truck, and I don't want to jump too

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far ahead. Do you have stationary digital billboards

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as well as the truck? Is it both? How does that

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work? Well, so the truck is literally, it's a

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digital billboard built into a truck. So we built

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signs and billboards with the same technology.

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It's not exactly like our Number one thing but

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it's the same technology sure we built one in

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crowded John's and 31 right there in Cicero and

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We've built one in the square and Watertown Most

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of that stuff is in Watertown because that's

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where we actually came from okay I moved right

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from there right to here within a 24 -hour notice

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We started driving down. I'm from and when I

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say Watertown like Clayton like I'm yeah, okay

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north so you're Canadian Was commuting right

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so I we were commuting like an hour an hour and

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30 minutes every single morning and It's about

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four days till we realize this thing was gonna

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take off because we were doing the same thing

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with Watertown for three years two years whatever

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it was and If you can have a successful business

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in Watertown like that, right? Business here

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sure But yeah can't remember where my train of

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thought was there if it's just the stationary

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digital billboards or the truck as well what's

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the the business model what's what or what are

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the pricing options and the options I guess is

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what I'm trying to say in terms of it do you

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have more than one truck Right now, we just have

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one truck. So I actually very recently just bought

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out my old business partner with a local investor.

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We've been known as Pixelette for the last couple

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of years in this area. It was one of those things

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where the visions don't exactly align. So I took

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a step back and I left and I got into real estate

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for a little bit and then I saw my opportunity

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to come in, buy the truck out from Syracuse and

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start regrowing the business. Gotcha. really

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hitting hard on that mission of helping small

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businesses stand out. The reality is we could

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easily be making more money by looking for those

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McDonald's, looking for those, it would take

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longer, certainly. But I definitely have a lot

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of those connections being in the business for

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the last three, two years, whatever. That's awesome.

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Yeah. Where do you see this going? What are the

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next steps for your business? I personally think

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I think places like Syracuse, Rochester, I think

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these are places big enough to justify having

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at least one of them. I think there's definitely

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an area where there's, when we were at Pixelette,

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we had three of them in the Syracuse market,

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heading East Syracuse, North Syracuse, Camillas,

00:13:13.220 --> 00:13:15.279
Fairmount, so heading the West Syracuse area

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a little bit. I think I see a way where there's

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a couple of them per area. really think that

00:13:24.610 --> 00:13:27.450
the future holds different things like this in

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every city. Again, as we keep getting more distracted,

00:13:31.509 --> 00:13:33.549
we're going to have to keep thinking and finding

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out ways that are really going to stand out.

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And as technology develops, these things get

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cheaper and cheaper to make. Three years ago,

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when I first got hired by the company as a salesman,

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Think the trucks I cost like two hundred and

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nineteen thousand dollars to build now you can

00:13:53.480 --> 00:13:55.899
get a truck for two hundred and sixty five or

00:13:55.899 --> 00:13:58.919
sorry a hundred and sixty five thousand So they're

00:13:58.919 --> 00:14:03.059
gonna keep getting cheaper and cheaper Technology

00:14:03.059 --> 00:14:06.440
has a way of really and so you said this is something

00:14:06.440 --> 00:14:08.919
that that you've put together This wasn't like

00:14:08.919 --> 00:14:11.919
a truck that you buy from a billboard truck company.

00:14:11.919 --> 00:14:15.620
So we It definitely wasn't me. This is this is

00:14:15.620 --> 00:14:18.419
my partner's expertise They actually so this

00:14:18.419 --> 00:14:20.820
whole company started as a franchising model

00:14:20.820 --> 00:14:23.080
that I built the trucks as well So they built

00:14:23.080 --> 00:14:26.799
about 30 trucks. It was you buy a Ford Transit

00:14:26.799 --> 00:14:28.960
you take it to Buffalo They put a hard shell

00:14:28.960 --> 00:14:31.440
on it and then you just cut into it. We put our

00:14:31.440 --> 00:14:34.860
technology in there a couple months It's definitely

00:14:34.860 --> 00:14:37.000
way cheaper than ordering a custom build one

00:14:37.000 --> 00:14:39.659
at the time. Gotcha. Yeah. Oh, I feel like I'm

00:14:39.659 --> 00:14:43.870
on Shark Tank Do you have a patent on that technology?

00:14:44.830 --> 00:14:48.070
It's actually there. They all operate very similarly.

00:14:48.669 --> 00:14:51.389
They're all like, again, it's literally a digital

00:14:51.389 --> 00:14:53.250
billboard. Yeah, it's a sign. It's the same.

00:14:53.450 --> 00:14:56.009
It's one of these basic. Absolutely. I can change

00:14:56.009 --> 00:14:58.529
that for my phone or my computer, just like how

00:14:58.529 --> 00:15:00.309
you can change something like that. You know,

00:15:00.450 --> 00:15:03.009
it's an opti science. It's what most people use

00:15:03.009 --> 00:15:05.789
for restaurant menus. I was just talking about

00:15:05.789 --> 00:15:08.610
this on the show not long ago. We're in such

00:15:08.610 --> 00:15:12.559
a weird time. Everyone knows. technology's rapidly

00:15:12.559 --> 00:15:14.840
changing, things are crazy, it's overwhelming,

00:15:15.500 --> 00:15:18.399
there's over saturation of media. But I always

00:15:18.399 --> 00:15:20.899
say that, but if you really zoom out long term

00:15:20.899 --> 00:15:24.220
on the timeline of the universe, right? This

00:15:24.220 --> 00:15:28.519
is actually an exciting time where you can, there's

00:15:28.519 --> 00:15:31.019
a lot of opportunity to make money and find holes

00:15:31.019 --> 00:15:34.740
in the market for things that have not been done.

00:15:34.779 --> 00:15:37.259
And that's exactly what you're doing. And I just,

00:15:37.460 --> 00:15:39.759
I'm very impressed with that. Not only did you

00:15:39.759 --> 00:15:42.639
take the leap of faith to start a business that's

00:15:42.639 --> 00:15:45.820
its own monster, but you found a hole in the

00:15:45.820 --> 00:15:49.600
market and Look at you. I appreciate that. Yeah,

00:15:49.600 --> 00:15:54.159
I actually so like this whole thing's been You

00:15:54.159 --> 00:15:56.639
know as an entrepreneur you just get one of those

00:15:56.639 --> 00:15:59.679
things that never get out of your mind Yeah,

00:15:59.720 --> 00:16:03.440
it's always gonna be there even the time I tried

00:16:03.440 --> 00:16:07.360
to leave it was it will never leave me I was

00:16:07.360 --> 00:16:10.600
introduced to this thing and I was in community

00:16:10.600 --> 00:16:13.000
college in Watertown, New York. They came in

00:16:13.000 --> 00:16:15.279
for business seminar and they presented their

00:16:15.279 --> 00:16:18.419
idea. And I wasn't at all part of the company.

00:16:18.460 --> 00:16:21.500
They were doing the franchising and the manufacturing.

00:16:21.899 --> 00:16:23.539
And I just thought it was the coolest thing in

00:16:23.539 --> 00:16:25.440
the world. I had to be a part of it somehow,

00:16:25.620 --> 00:16:29.299
some way. And I just kept putting myself in front

00:16:29.299 --> 00:16:31.919
of those two owners until they hired me for sales.

00:16:32.720 --> 00:16:37.309
It started as a love. It truly is a love for

00:16:37.309 --> 00:16:38.809
- That community college should have a digital

00:16:38.809 --> 00:16:41.269
billboard of you in front of their college saying,

00:16:41.909 --> 00:16:44.549
this is our - look at our guy. They were a big

00:16:44.549 --> 00:16:46.250
advertiser of us, actually. Were they really?

00:16:46.250 --> 00:16:48.110
Yeah, they were. That's awesome. They did, and

00:16:48.110 --> 00:16:50.590
they even wrote a nice article about me and everything.

00:16:50.809 --> 00:16:53.090
They were very supportive about that whole thing,

00:16:53.090 --> 00:16:58.470
because I actually... I left to pursue it, so

00:16:58.470 --> 00:17:01.289
I'm probably like two classes away from graduating

00:17:01.289 --> 00:17:06.259
right now, but whatever. You can always go back.

00:17:06.500 --> 00:17:08.380
You can always go back. You can never come back

00:17:08.380 --> 00:17:10.299
to an opportunity though, at least not the same

00:17:10.299 --> 00:17:12.900
one. Not the same type, not the same time. Strike

00:17:12.900 --> 00:17:15.740
while the iron's hot, as they say. 100%. I love

00:17:15.740 --> 00:17:21.819
that. That is so cool, man. I had another question.

00:17:22.559 --> 00:17:26.220
You know me, I got a bunch. I asked it earlier,

00:17:26.240 --> 00:17:27.819
but I want to circle back because I feel like

00:17:27.819 --> 00:17:29.720
I derailed you for a second. What I meant was,

00:17:30.279 --> 00:17:33.680
are all of your signs... Like on moving vehicles

00:17:33.680 --> 00:17:35.920
or do you have digital billboards on highways?

00:17:35.960 --> 00:17:37.920
I should have asked it better. I apologize So

00:17:37.920 --> 00:17:41.220
the idea is I do I really do want to build a

00:17:41.220 --> 00:17:46.079
couple things like that around Around this concept

00:17:46.079 --> 00:17:49.079
because I want to continually grow and make this

00:17:49.079 --> 00:17:52.240
idea better and better whether it's by implementing

00:17:52.240 --> 00:17:55.039
things like signs and billboards or whether it's

00:17:55.039 --> 00:17:58.210
implementing things like these Bluetooth beacons

00:17:58.210 --> 00:18:00.309
I've been playing with heavy that are going to

00:18:00.309 --> 00:18:03.130
be able to send ads to their phones later in

00:18:03.130 --> 00:18:05.069
the day of the ads that they saw right there.

00:18:05.069 --> 00:18:07.430
So there's a lot of things that I believe can

00:18:07.430 --> 00:18:11.769
be added onto the service. I don't know about

00:18:11.769 --> 00:18:15.650
billboards specifically just because the whole

00:18:15.650 --> 00:18:20.069
the whole thing about our business is I really

00:18:20.069 --> 00:18:23.450
want to be different. Sure. That's your niche.

00:18:23.750 --> 00:18:26.359
Yeah. because it just those guys do that they

00:18:26.359 --> 00:18:28.759
do a good job and they're awesome different thing

00:18:28.759 --> 00:18:31.440
the billboards are amazing they're so noticeable

00:18:31.440 --> 00:18:35.220
they're less noticeable when there's eight to

00:18:35.220 --> 00:18:37.660
ten of them that you pass in that short period

00:18:37.660 --> 00:18:40.380
of time and they're just they're all the way

00:18:40.380 --> 00:18:42.740
up there one lady one time asked me i've been

00:18:42.740 --> 00:18:45.579
in this area for two years and i had one objection

00:18:45.579 --> 00:18:48.759
it's like how do you not think that this is the

00:18:48.759 --> 00:18:51.619
most distracting thing ever blabbing she's getting

00:18:51.619 --> 00:18:54.809
really upset about it and i was Looked at her,

00:18:54.869 --> 00:18:57.990
I was like, do you genuinely think that this

00:18:57.990 --> 00:19:00.130
in front of your face is more distracting than

00:19:00.130 --> 00:19:01.950
those billboards all the way up there that you

00:19:01.950 --> 00:19:05.930
got to crank your neck to look at? I mean, there's

00:19:05.930 --> 00:19:07.990
no way. We're keeping your eyes on the road.

00:19:09.029 --> 00:19:11.509
It's right there. We're eye level with you. We're

00:19:11.509 --> 00:19:13.769
not causing any more distraction than everything

00:19:13.769 --> 00:19:18.289
else in this world. Are there regulations and

00:19:18.289 --> 00:19:23.660
laws that you had to work around? It's a world

00:19:23.660 --> 00:19:25.880
I never thought of like insurance. I can imagine

00:19:25.880 --> 00:19:29.039
insurance. And then the idea of like distracted

00:19:29.039 --> 00:19:31.799
driving and combating that, like how do you navigate

00:19:31.799 --> 00:19:34.099
through that? So the first thing I did when I

00:19:34.099 --> 00:19:36.259
came to this area is go to the police stations,

00:19:36.380 --> 00:19:39.000
go to the Chamber of Commerce is and I wanted

00:19:39.000 --> 00:19:41.920
to really provide value to those people. Sure.

00:19:42.660 --> 00:19:44.480
Well, the movies for the town of sister, I've

00:19:44.480 --> 00:19:46.980
done free parades for him before. We want to

00:19:46.980 --> 00:19:49.460
be an asset to the community. We're not a faceless

00:19:49.460 --> 00:19:53.299
company that's just here to advertise. To their

00:19:53.299 --> 00:19:56.140
people. No, we are genuinely helping these small

00:19:56.140 --> 00:19:59.579
businesses around and I've never had a problem.

00:19:59.960 --> 00:20:04.000
I'm very grateful knock on wood But and I believe

00:20:04.000 --> 00:20:06.779
it really is because we try to do the right thing

00:20:06.779 --> 00:20:09.000
and we try to help these small businesses out

00:20:09.000 --> 00:20:12.099
and The town of Cicero is an amazing place. That's

00:20:12.099 --> 00:20:14.779
great is never gonna be upset by that They've

00:20:14.779 --> 00:20:16.640
we've worked with them multiple times and I'm

00:20:16.640 --> 00:20:19.200
very grateful for them. Fantastic. Absolutely.

00:20:19.480 --> 00:20:23.650
What are some Any particular events special things

00:20:23.650 --> 00:20:25.789
that you have coming up that we should talk about

00:20:25.789 --> 00:20:29.049
folks should know about oh my gosh every parade

00:20:29.049 --> 00:20:32.390
within a 90 mile radius we're gonna be at because

00:20:32.390 --> 00:20:35.029
We are the best float in any parade. Yeah, it's

00:20:35.029 --> 00:20:37.170
awesome. We got the three speakers Like I said,

00:20:37.529 --> 00:20:40.049
so are you representing yourself or do you have

00:20:40.049 --> 00:20:42.690
customers? I don't this is how does that work

00:20:42.690 --> 00:20:45.430
early stages? So I gotta find them. I gotta book

00:20:45.430 --> 00:20:49.559
them. I gotta get us in there. We're Three weeks

00:20:49.559 --> 00:20:53.119
and three days back into this so like I've only

00:20:53.119 --> 00:20:56.160
been back at it for another three weeks So that's

00:20:56.160 --> 00:20:57.819
gonna be coming down the line a little battle.

00:20:57.920 --> 00:21:01.099
Yeah. No, it's not seasonal It's just three weeks

00:21:01.099 --> 00:21:03.880
ago is when we bought my own partner out. Oh

00:21:03.880 --> 00:21:07.099
I didn't realize you were that Okay, we're talking

00:21:07.099 --> 00:21:12.759
new new. Yes, we just rebranded. We I Left back

00:21:12.759 --> 00:21:14.599
in September, but before that I was doing it

00:21:14.599 --> 00:21:18.119
for two years We're just right back into the

00:21:18.119 --> 00:21:20.019
new brand. We don't even have stickers on the

00:21:20.019 --> 00:21:22.720
new truck yet, but we didn't want to wait around.

00:21:22.720 --> 00:21:25.279
Yeah. We're ready to get out there. That's awesome.

00:21:28.460 --> 00:21:31.839
Talking about you're driving around, you got

00:21:31.839 --> 00:21:34.819
this mobile billboard. What do you tell your

00:21:34.819 --> 00:21:38.880
customers? What's your routine? Do you have a

00:21:38.880 --> 00:21:42.059
certain route you go? Do they pay for busier

00:21:42.059 --> 00:21:44.240
routes? How does that all work? That part fascinates

00:21:44.240 --> 00:21:47.519
me. So it's a consistent route because if you

00:21:47.519 --> 00:21:50.440
are ever near Cicero or North Syracuse, you know

00:21:50.440 --> 00:21:56.160
that the 1131 roads are non -stop. They are ridiculous.

00:21:57.480 --> 00:22:01.279
I love it. It's crazy. You're the only one that

00:22:01.279 --> 00:22:05.019
loves it. And the last. It's awesome. And it

00:22:05.019 --> 00:22:08.039
will only get more busy. Yeah, it's only even

00:22:08.039 --> 00:22:11.019
in the last two years. I think the Syracuse highway

00:22:11.019 --> 00:22:13.460
reconstruction had something to do with it. Micron

00:22:13.460 --> 00:22:15.960
coming. It's big for everything. It's crazy.

00:22:16.420 --> 00:22:19.140
I will literally, I was trying to leave work

00:22:19.140 --> 00:22:21.960
yesterday and I'm driving the truck finishing

00:22:21.960 --> 00:22:25.180
up because I'm driving a lot right now. We got

00:22:25.180 --> 00:22:27.720
a part -time driver but right now it's like keep

00:22:27.720 --> 00:22:31.569
the cost as low as possible. And I was trying

00:22:31.569 --> 00:22:33.150
to get back to where we park our truck because

00:22:33.150 --> 00:22:35.029
it took me 20 minutes to get there and it was

00:22:35.029 --> 00:22:38.170
like a quarter mile away because it's just consistent

00:22:38.170 --> 00:22:41.549
traffic. It's insane. So we stick to that route

00:22:41.549 --> 00:22:43.809
primarily. If they want to be outside of that

00:22:43.809 --> 00:22:45.369
route, they're going to rent us for like an hour,

00:22:45.470 --> 00:22:47.210
two hours, three hours, and they're going to

00:22:47.210 --> 00:22:51.390
hit it during like a weekend or rush hour traffic

00:22:51.390 --> 00:22:53.490
on a Friday, whatever it is. So if somebody wants

00:22:53.490 --> 00:22:55.869
something unique, they can pay for that and you'll

00:22:55.950 --> 00:22:58.849
We will come to any market. We will provide a

00:22:58.849 --> 00:23:01.210
driver. We'll park it. We'll drive it wherever

00:23:01.210 --> 00:23:04.269
we want to go So that goes for events that goes

00:23:04.269 --> 00:23:08.069
for sales that goes for campaigns St. Joseph's

00:23:08.069 --> 00:23:10.630
in the past has done they've hired us a lot to

00:23:10.630 --> 00:23:13.349
drive around the JMA Dome and Played nursing

00:23:13.349 --> 00:23:16.089
ads and stuff like that. So like the way on the

00:23:16.089 --> 00:23:17.930
beach. There's always the plane with the banner.

00:23:18.230 --> 00:23:24.200
Yeah ground version My wheels are spinning for

00:23:24.200 --> 00:23:28.500
us any crowd you want what if we did like a gaming

00:23:28.500 --> 00:23:31.059
night where you could do a Call of Duty tournament

00:23:31.059 --> 00:23:34.359
on the frickin thing yeah a movie night Danny's

00:23:34.359 --> 00:23:37.039
heads exploding back there I'm talking to a college

00:23:37.039 --> 00:23:39.299
right now actually about doing their eSports

00:23:39.299 --> 00:23:42.880
in the square absolutely There's some fun stuff

00:23:42.880 --> 00:23:44.960
there. Because it's all self -contained, you

00:23:44.960 --> 00:23:46.619
could literally bring that thing in the middle

00:23:46.619 --> 00:23:49.099
of field, right? Absolutely. Yeah. We got to

00:23:49.099 --> 00:23:51.180
basically set up a whole everything with no electricity

00:23:51.180 --> 00:23:53.079
and everything. Big fat generator in the back

00:23:53.079 --> 00:23:57.539
of it. Provides all the power. Almost every component

00:23:57.539 --> 00:24:01.299
can be... The truck doesn't have to be on for

00:24:01.299 --> 00:24:04.119
the screens to play. That's awesome. We tried

00:24:04.119 --> 00:24:07.430
to really... separate it so we can leave it parked

00:24:07.430 --> 00:24:09.950
somewhere for 10 hours if we need to. We've had

00:24:09.950 --> 00:24:13.309
it left at a Stix concert before. That was one

00:24:13.309 --> 00:24:15.509
of my... creating a graphic for Stix was a fun

00:24:15.509 --> 00:24:20.230
one. It's one of the ones. Do you... is it a

00:24:20.230 --> 00:24:23.170
static image or is it almost like a video clip

00:24:23.170 --> 00:24:25.589
or something? It's a static image but we will

00:24:25.589 --> 00:24:30.130
do videos. We will do... I just made a nice video

00:24:30.130 --> 00:24:33.339
for Treasure Lily and Cicero, a nice... just

00:24:33.339 --> 00:24:35.660
showing off what she has while the top is all

00:24:35.660 --> 00:24:39.359
her information. Gotcha. So there's really how

00:24:39.359 --> 00:24:42.599
long is an impression? We keep the ads on for

00:24:42.599 --> 00:24:45.380
about six or seven seconds because six to nine

00:24:45.380 --> 00:24:49.559
seconds with 97 % recall. Yeah, exactly. Nice.

00:24:52.100 --> 00:24:56.420
We want it long enough to really gather the information

00:24:56.420 --> 00:24:58.720
Yeah, we want it short enough to where that LED

00:24:58.720 --> 00:25:01.759
flash is consistent Yeah, and it's gonna consistently

00:25:01.759 --> 00:25:04.019
because it's the flash that catches your eye

00:25:04.019 --> 00:25:06.480
or catches You know your peripheral vision if

00:25:06.480 --> 00:25:09.680
you're not facing us directly gotcha I'm gonna

00:25:09.680 --> 00:25:12.599
ask the question that everyone watching is gonna

00:25:12.599 --> 00:25:16.480
want Have you ever driven by like an ex -girlfriend's

00:25:16.480 --> 00:25:20.420
house? With a big middle finger on there or look

00:25:20.420 --> 00:25:24.099
what you missed out on Revenge tour I make that

00:25:24.099 --> 00:25:27.660
joke all the time because I'm like I'm like how

00:25:27.660 --> 00:25:29.319
great would it be if we just create a separate

00:25:29.319 --> 00:25:32.960
company? That's we're just There's a market face

00:25:32.960 --> 00:25:35.079
up there. Just drive around her house for eight

00:25:35.079 --> 00:25:37.240
hours. Oh, there's a revenge market my friend

00:25:37.240 --> 00:25:40.180
There's people you can get ahold of where you

00:25:40.180 --> 00:25:44.079
can mail poop to yeah, you can make Business

00:25:44.079 --> 00:25:47.740
competition Put your heart in front of their

00:25:47.740 --> 00:25:51.319
shop. I've done that a little less subtle. Yeah

00:25:51.240 --> 00:25:53.539
A little less. Now, I'll drive around the block.

00:25:53.920 --> 00:25:57.759
Whatever. We're all about healthy competition,

00:25:57.819 --> 00:25:59.740
because that's what it is at the end of the day.

00:26:00.539 --> 00:26:03.579
But speaking of different uses like that, April

00:26:03.579 --> 00:26:05.519
Fool's Day is one of my favorites. That's coming

00:26:05.519 --> 00:26:09.740
up. Yeah, yeah, absolutely. So we did it when

00:26:09.740 --> 00:26:11.680
we were a bigger company doing the franchising

00:26:11.680 --> 00:26:16.160
and sales. Our old COO, we put him on the truck

00:26:16.160 --> 00:26:19.400
in Watertown. We put professional Cuddler, his

00:26:19.400 --> 00:26:22.220
picture. his personal phone number which we probably

00:26:22.220 --> 00:26:24.640
should not use his personal one because he didn't

00:26:24.640 --> 00:26:26.480
get a lot of calls that's fantastic it was a

00:26:26.480 --> 00:26:28.920
good deal 29 .95 so of course he's gonna get

00:26:28.920 --> 00:26:34.759
those calls yeah and and it's watered down they

00:26:34.759 --> 00:26:37.480
need some cuddling yeah look people need to cuddle

00:26:37.480 --> 00:26:39.920
just small price stumble on a whole other service

00:26:39.920 --> 00:26:44.660
i'm in the wrong business now Like I got a new

00:26:44.660 --> 00:26:47.440
sidekick. Yeah, you think I'm interviewing you.

00:26:47.500 --> 00:26:50.380
I'm writing all this down No, I'm kidding like

00:26:50.380 --> 00:26:53.480
sitting here thinking I'll do it for 19. Yeah

00:26:53.480 --> 00:26:57.359
cuddle with Matt for free smaller the market

00:26:57.359 --> 00:27:00.839
Zach give people the The plugs, the website,

00:27:00.960 --> 00:27:02.519
phone number, whatever the best way is to find

00:27:02.519 --> 00:27:04.440
you. So our website's under construction right

00:27:04.440 --> 00:27:06.900
now. It's going to be getadsonthego .com, but

00:27:06.900 --> 00:27:08.980
right now you can look us up on Facebook, get

00:27:08.980 --> 00:27:11.900
ads on the go, or ads on the go. Get ads on the

00:27:11.900 --> 00:27:14.339
go? Just ads on the go. Ads on the go for Facebook.

00:27:14.960 --> 00:27:17.259
But website was get ads on the go. Correct, yes.

00:27:17.259 --> 00:27:18.619
I want to make sure I reiterate, because when

00:27:18.619 --> 00:27:21.339
we were talking, I wrote it wrong the first time.

00:27:21.839 --> 00:27:23.819
That's predominantly because the guy who owns

00:27:23.819 --> 00:27:29.140
ads on the go wants $25 ,000 for it. Wow. Gotta

00:27:29.140 --> 00:27:32.240
love it. Those domain guys are great. So I'll

00:27:32.240 --> 00:27:36.039
just head to Git. There you go. Love it. I love

00:27:36.039 --> 00:27:39.299
that, man. Oh, they can also give us a call,

00:27:39.339 --> 00:27:43.859
315 -816 -0633. Answer any questions all time

00:27:43.859 --> 00:27:46.500
of the day. Whatever it is, wherever you want

00:27:46.500 --> 00:27:48.500
to be, we can make it happen. That's awesome.

00:27:48.500 --> 00:27:50.480
That's fascinating. Check this guy out, Zach.

00:27:50.500 --> 00:27:52.500
We will have you back here any time you got something

00:27:52.500 --> 00:27:54.279
cool going on, you want to talk about it. We

00:27:54.279 --> 00:27:56.720
are more than happy to bring you on Good News

00:27:56.720 --> 00:27:59.900
York. This is just fun. It is fun. It's the whole

00:27:59.900 --> 00:28:01.559
point of what we're doing here is talking to

00:28:01.559 --> 00:28:04.200
businesses that folks might not know are around,

00:28:04.680 --> 00:28:07.160
although your whole existence makes people know

00:28:07.160 --> 00:28:10.599
you're around, so that's cool. But this is awesome,

00:28:10.680 --> 00:28:13.579
man, and we'd love to see you. And folks, if

00:28:13.579 --> 00:28:15.279
you're listening to the audio version of this

00:28:15.279 --> 00:28:18.099
podcast, I really encourage you to check out

00:28:18.099 --> 00:28:20.160
the video on YouTube or any of our Facebook so

00:28:20.160 --> 00:28:23.329
you can actually see. We've got some photos of

00:28:23.329 --> 00:28:25.690
the good news your stuff on his truck. It's just

00:28:25.690 --> 00:28:27.210
it's the coolest thing I've ever seen you can

00:28:27.210 --> 00:28:31.289
see why we were acting like yes You really did

00:28:31.289 --> 00:28:34.049
shriek and you know what it was warranted Get

00:28:34.049 --> 00:28:38.049
ads on the go Dot -com it's under construction,

00:28:38.130 --> 00:28:40.490
but that'll be up and then on Facebook ads on

00:28:40.490 --> 00:28:44.730
the go And look you'll be supporting a local

00:28:44.730 --> 00:28:48.819
business, and that's all Zach is doing is supporting

00:28:48.819 --> 00:28:50.859
local business. So everybody wins, man. We'll

00:28:50.859 --> 00:28:53.099
get you a seal. That's our deal. All right. All

00:28:53.099 --> 00:28:55.359
right. Guys, we'll be back with some more Good

00:28:55.359 --> 00:28:58.359
News York. Yes. In just a little bit. Welcome

00:28:58.359 --> 00:29:02.480
back to Good News York. Great episode. Zach from

00:29:02.480 --> 00:29:06.180
GetAdsOnTheGo .com or ads on the go on Facebook.

00:29:06.720 --> 00:29:10.119
Just an insane business model. We went outside

00:29:10.119 --> 00:29:14.440
after the interview and Played around inside

00:29:14.440 --> 00:29:16.180
the truck outside of the truck. We're gonna post

00:29:16.180 --> 00:29:19.079
all that but we will definitely be working with

00:29:19.079 --> 00:29:23.000
him in the future because There's a goddamn video

00:29:23.000 --> 00:29:25.440
screen on a truck, and I'm like a ten -year -old

00:29:25.440 --> 00:29:29.019
so the wheels are turning Who knows maybe we'll

00:29:29.019 --> 00:29:31.740
do? Call of Duty tournaments, maybe we'll do

00:29:31.740 --> 00:29:33.839
a movie night. Maybe we'll who knows what we're

00:29:33.839 --> 00:29:36.480
gonna do, but stay tuned for that I do want to

00:29:36.480 --> 00:29:38.740
mention One of the things we like to do here

00:29:38.740 --> 00:29:41.480
on good New York is connect employees with employers

00:29:41.480 --> 00:29:46.109
and vice versa a while back we had kelly from

00:29:46.109 --> 00:29:49.650
kelly beer from new attitude salon on she was

00:29:49.650 --> 00:29:54.109
with phil farda she is looking for a massage

00:29:54.109 --> 00:29:57.829
therapist a nail tech hairdresser she's got a

00:29:57.829 --> 00:30:00.250
booth for rent kelly beer just like the stuff

00:30:00.250 --> 00:30:03.150
you drink b -e -e -r you can give her a call

00:30:03.150 --> 00:30:09.710
at 315 -292 -4319 new attitude salon in barneveld

00:30:09.710 --> 00:30:13.359
new york she's looking for some help And I also

00:30:13.359 --> 00:30:17.700
wanted to mention that AC Slater, Mario Lopez,

00:30:17.980 --> 00:30:22.119
has been spotted in Buffalo this past week, and

00:30:22.119 --> 00:30:24.920
he's not trying to hide it. He is posting social

00:30:24.920 --> 00:30:27.539
media videos, he's shooting a Lifetime movie

00:30:27.539 --> 00:30:30.900
about the Bills, which sounds weird. Not for

00:30:30.900 --> 00:30:33.299
me. I'm a gigantic bills fan But they did a some

00:30:33.299 --> 00:30:34.980
sort of weird lifetime movie about the Kansas

00:30:34.980 --> 00:30:37.200
City Chiefs for the holidays last year and now

00:30:37.200 --> 00:30:40.799
the bills Have been slated to be the next holiday

00:30:40.799 --> 00:30:42.500
lifetime movie. I never thought I'd say that

00:30:42.500 --> 00:30:45.119
in my lifetime He's been posting on social media.

00:30:45.500 --> 00:30:48.339
So if you're in the Buffalo area He's around

00:30:48.339 --> 00:30:51.220
look for him But the only thing that bothers

00:30:51.220 --> 00:30:54.799
me is in every damn video. He's complaining about

00:30:54.799 --> 00:30:58.119
how cold it is Dude, we get it. Yes, we know

00:30:58.119 --> 00:31:01.619
it's cold We live here. So check that out. Maybe

00:31:01.619 --> 00:31:03.500
he's the good juju that the Bills have needed

00:31:03.500 --> 00:31:06.599
to win the Super Bowl. Who knows? Little AC Slater

00:31:06.599 --> 00:31:09.660
action. And by the way, he hasn't aged a goddamn

00:31:09.660 --> 00:31:12.720
day. I don't know if it's oil of Olay. I don't

00:31:12.720 --> 00:31:14.900
know what it is. But when I tell you the man

00:31:14.900 --> 00:31:18.359
has not aged one day, even John Stamos has aged

00:31:18.359 --> 00:31:21.019
a day or two. I saw him recently. I was like,

00:31:21.119 --> 00:31:22.819
oh my god, he's finally starting to look like

00:31:22.819 --> 00:31:24.539
he's aging a little bit. He still looks great.

00:31:25.119 --> 00:31:29.220
Mario Lopez? He still looks like AC Slater. So

00:31:29.220 --> 00:31:32.519
with that, I do want to say this is my favorite

00:31:32.519 --> 00:31:35.900
time of year, time of the year for sports. We've

00:31:35.900 --> 00:31:38.960
got the Masters coming up. We're in the middle

00:31:38.960 --> 00:31:41.599
of March madness. We've got opening day, which

00:31:41.599 --> 00:31:45.720
I think is today for baseball. And we've got

00:31:45.720 --> 00:31:49.000
the NFL draft. I'm a huge draft dork right into

00:31:49.000 --> 00:31:50.700
the show. If that's something you want to talk

00:31:50.700 --> 00:31:55.069
about, if there's enough demand for it. I'm all

00:31:55.069 --> 00:31:58.150
in. I'm a draft dork. I could talk NFL all day.

00:31:58.150 --> 00:31:59.809
I could talk sports all day, but specifically

00:31:59.809 --> 00:32:02.430
NFL. I could even turn this into a draft board.

00:32:03.289 --> 00:32:06.529
Follow me on social media at MikeBTV. That's

00:32:06.529 --> 00:32:11.009
Mike B -T -E -E -V -E -E on all social media.

00:32:11.609 --> 00:32:13.490
I post things about sports all the time, so maybe

00:32:13.490 --> 00:32:16.869
we'll get something going. Thank you to my, our

00:32:16.869 --> 00:32:20.579
producer, Danny Tripodi. My friend Matt, my co

00:32:20.579 --> 00:32:23.440
-host who is, where the hell are you? I thought

00:32:23.440 --> 00:32:27.579
you were here the whole time. No, he's off doing

00:32:27.579 --> 00:32:30.339
something to change the world. So I'm closing

00:32:30.339 --> 00:32:32.240
us out here on Good News York for the week. We'll

00:32:32.240 --> 00:32:34.940
be back Monday. Remember, Good News York airs

00:32:34.940 --> 00:32:37.980
every Monday through Thursday at 5 p .m. GoodNewsYork

00:32:37.980 --> 00:32:41.480
.com. And you can hear us on anywhere and everywhere

00:32:41.480 --> 00:32:45.819
that you get podcasts. So Apple Music, iHeartRadio,

00:32:46.119 --> 00:32:49.289
Spotify, the whole deal. From all of us here

00:32:49.289 --> 00:32:51.450
at Good News York, have a great weekend. We love

00:32:51.450 --> 00:32:52.849
you. Go Bills.
