Hey guys, welcome to good news York This is a
great day. We've got a guest. It's not just me
and this knucklehead here. No Why would you call
our guest a knucklehead? That's unbelievable?
I'm Matt major by the way. Oh, yeah, Mike Brindisi,
and this is our guest. Please I'm Zach primo
Zach president of ads on the go and Zach We're
fairly new, but I think Matt I'll speak for Matt
on this You officially have made the greatest
entrance. Yeah Possible as a guest you want to
tell them what I mean you were I've never heard
your voice full of that You screamed today. I
wasn't sure how long it would last. That's why
I had to There had to be some urgency, but so
I'm sitting in my office Which for folks don't
know where our studio is my office sits in the
front of the place And I got a window that faces
the parking lot so if you're aiming over that
window. Yeah, and I sit far enough back And down
the hall is the studio here where Mike and Danny
have been working and getting ready to roll with
the show I See Zach roll up in his truck which
we haven't we haven't even dug into this I know
I know it's a mobile billboard business spoiler
alert. Yeah And on the side of a box truck is
a video screen, for lack of a better term. But
I look out the window and all I see is the Good
News York logo and a video screen in my parking
lot. And then Danny and I hear, guys, you got
to come out quick. I thought there was a five
car pile like when there's the ice cream truck.
It was very much like that, but it's better.
And then sure enough, we're running out. What?
And we just see Good News York go by. I'm like,
are we moving? Yeah. So, dude, I don't think
that's ever gonna be topped. No, he won. What
an entrance. Let's talk about it. So yeah, Zach,
let's back up a little bit. Tell us what you
do in general. All right. I run a digital mobile
billboard business, and there's two sides to
the business. One side, trucks drive in its consistent
route, eight hours a day, five days a week, in
the local market of North Syracuse, Cicero, Liverpool
Clay, a little bit, that 1131 is just, it's disgusting
how much traffic is over there, but we love it,
we're all about it. So it drives all throughout
there, we get clients on there, subscription
advertising is what we call it. The other side
of it is running our truck. by the hour for campaigns,
events, birthday parties. We've got three speakers
on each side. You can play Mario Kart on it.
We've done live concerts. There's no limit to
what we can put on any of those three screens.
This whole interview. So this is. This is not
like a. The traditional billboard that's literally
just a static image. You got full on video screens.
Absolutely. We live in the most distracted world
possible. So we have to continuously get in front
of people in a way that literally they can't
skip. You can't look past it. We have an ad on
the truck that rolls and it's got the YouTube
skip button. You can't skip our ad. It's just,
it's something that you cannot look away from.
It's different. It's right in front of your face.
My kids would hate your truck. God, this ad,
I can't skip it. It depends on how you look at
it though, because look at the excitement that
you guys had just from this morning seeing your
business on there. It was really cool. It was
pure excitement. This is not a joke. We were
literally like children. Like, that's amazing.
You don't get that excitement with a lot of different
traditional advertising methods. No, they're
just we're so used to them Yeah, we're so blind
and fatigued by the just clutter that we see
every day around 10 ,000 by the way, which is
insane Wow So you must you look at traffic through
a different lens then because we all look traffic
in the traditional way like So when you see traffic
do you find yourself going Yeah, this is annoying,
but I look at this as a business opportunity.
It's bored eyes. These are people just, they're
thinking about their day. So a lot of these people,
especially in the rush hour traffic when, you
know, the morning and the afternoon or evening
or whatever, a lot of these people are making
their trip back to home or to work. They do it
10 times a week. And every time you're an autopilot.
I drive home, Park my car in Cicero. That's where
we keep the truck I drive from Cicero to Liverpool
and I would literally just think about my day
and I'll get there and I'll be like I don't even
remember passing through Cicero Liverpool I've
done autopilot. You're sowing out because you're
so used to it. I blacked out the entire car I'm
sober, but I literally don't remember do I go
through that light? Like I hope that was a speed
right No, but that's where we get you that our
truck comes by you and it uses the same psychology
as police sirens when that LED screen flashes
its pattern disruption It's disrupting that everyday
pattern of driving home thinking about your day.
But now all of a sudden there's this big Just
bright exciting thing in front of your face and
you're gonna look at it. A lot of people have
a very positive outlook of it. And then even
the people who are like, oh, it's just another
ad, they're still looking at it. They're watching
it. And because of that, we have a 97 % recall
rate. It's just, it's very, and that's from Nielsen
statistics too. So it's just, people see it.
It's guaranteed impressions. Brilliant. You know
what's interesting is this is something that
actually I feel like our buddy Dylan, was talking
about recently with a company that took their
work vans and did a full color, really beautiful
wrap. And their business grew exponentially.
And I know this is true, our good buddies that
own Hummingbird Heating, they did the same rebranding
with the most gorgeous, very bright, vibrant
colors that cover everything. Like the old radio
station vans? Yeah, but instead of just sticking
WKTV or whatever. It's literally a full color,
bright, grab your attention wrap. And so you
have that ability to almost like a chameleon
put anything on that. Absolutely. Yeah, Hummingbird,
I believe they have the best branding of Syracuse
without a doubt. They've done an incredible job.
I just love how they do it. And they'll tell
you, we'll have them on show soon, but they're
happy to tell the story of how much that specific
branding effort has helped their business. Absolutely.
direct effect. It's all about being different.
We never beat our competition or beat anybody
by being better. We can, but you beat them by
being different, offering it in a different way,
looking at it in a different way, and you're
just gonna get people's attention so much more
that way. So let's talk about that for a minute.
Who is your competition? Obviously, I'm sure
it's the traditional billboards, but are there
other mobile billboards around the area? So,
sporadically, there will be some. I know there's
not one in Rochester, because we get a lot of
demand to go out to Rochester. Bob Johnson and
other car dealerships really want us to go out
there and show them off. There's one in Buffalo,
a little bit of a bigger company, and then New
York City. As far as I'm aware consistently,
there's not really any other places in New York
State. Nobody's ever done the subscription advertising
model either. That's something that we came up
with two years ago. So talk about that a little
more. What is that? How is that different than
what you normally do? I really wanted to offer
small businesses an opportunity to stand out
because a lot of these advertising methods are
really geared towards these big large corporations.
They'll sell, some billboard companies will sell
a five -year campaign to McDonald's before they
even think about going to a local business. And
I get it, it's business, right? That's what we
do. But they don't really have an opportunity
to stand out for less than $2 ,000 and reach
the amount of people that we can reach for them.
And on top of that, they're going to have to
sign a three, six, nine month contract. I see.
$500 is enough to crumble a small business, let
alone a couple thousand. So we really wanted
to offer small businesses an opportunity to stand
up or to stand out. It's in that consistent local
area, like the times I said, and small businesses
can get on for $349 a month, no contracts, no
commitments. You're getting 2 ,000 ad place minimum
per block. And again, this whole idea is to really
empower and uplift small businesses. Because,
I mean, we're the best thing in this country.
We work with each other. We want to help each
other. People need people. It's insane. Tell
me a little bit more about that. So how does
that work in terms of your impressions or what
does that translate in terms of? people might
see my ad. Absolutely. So statistically, we show
about 14 ,000 impressions per block. So per 349,
we sell them in blocks of advertising, essentially
ad slots. So you can buy one for 349. I've worked
with companies like Auburn Auto Group that are
like, ah, let me get 15 of them because I want
to be showing up every 20 seconds. I want to
be showing up every six seconds, whatever it
is. But so we really offer an opportunity for
the smaller businesses, for the big businesses,
for everybody in between. The whole idea was
just giving them that platform to be able to
be different from their competition standards.
What a brilliant business model because you're
essentially saying, I'm sure there's been small
business owners that drive by these giant billboards
on 81 and wherever else, and they're going, man,
we just don't have the capital for something
like that, but that could really help us. And
you're the guy coming in and going, hey, Not
only can I do that, but we can maybe even do
it better because ours travels, ours is digital.
We're in front of your face. And now you pulled
it in the truck, and I don't want to jump too
far ahead. Do you have stationary digital billboards
as well as the truck? Is it both? How does that
work? Well, so the truck is literally, it's a
digital billboard built into a truck. So we built
signs and billboards with the same technology.
It's not exactly like our Number one thing but
it's the same technology sure we built one in
crowded John's and 31 right there in Cicero and
We've built one in the square and Watertown Most
of that stuff is in Watertown because that's
where we actually came from okay I moved right
from there right to here within a 24 -hour notice
We started driving down. I'm from and when I
say Watertown like Clayton like I'm yeah, okay
north so you're Canadian Was commuting right
so I we were commuting like an hour an hour and
30 minutes every single morning and It's about
four days till we realize this thing was gonna
take off because we were doing the same thing
with Watertown for three years two years whatever
it was and If you can have a successful business
in Watertown like that, right? Business here
sure But yeah can't remember where my train of
thought was there if it's just the stationary
digital billboards or the truck as well what's
the the business model what's what or what are
the pricing options and the options I guess is
what I'm trying to say in terms of it do you
have more than one truck Right now, we just have
one truck. So I actually very recently just bought
out my old business partner with a local investor.
We've been known as Pixelette for the last couple
of years in this area. It was one of those things
where the visions don't exactly align. So I took
a step back and I left and I got into real estate
for a little bit and then I saw my opportunity
to come in, buy the truck out from Syracuse and
start regrowing the business. Gotcha. really
hitting hard on that mission of helping small
businesses stand out. The reality is we could
easily be making more money by looking for those
McDonald's, looking for those, it would take
longer, certainly. But I definitely have a lot
of those connections being in the business for
the last three, two years, whatever. That's awesome.
Yeah. Where do you see this going? What are the
next steps for your business? I personally think
I think places like Syracuse, Rochester, I think
these are places big enough to justify having
at least one of them. I think there's definitely
an area where there's, when we were at Pixelette,
we had three of them in the Syracuse market,
heading East Syracuse, North Syracuse, Camillas,
Fairmount, so heading the West Syracuse area
a little bit. I think I see a way where there's
a couple of them per area. really think that
the future holds different things like this in
every city. Again, as we keep getting more distracted,
we're going to have to keep thinking and finding
out ways that are really going to stand out.
And as technology develops, these things get
cheaper and cheaper to make. Three years ago,
when I first got hired by the company as a salesman,
Think the trucks I cost like two hundred and
nineteen thousand dollars to build now you can
get a truck for two hundred and sixty five or
sorry a hundred and sixty five thousand So they're
gonna keep getting cheaper and cheaper Technology
has a way of really and so you said this is something
that that you've put together This wasn't like
a truck that you buy from a billboard truck company.
So we It definitely wasn't me. This is this is
my partner's expertise They actually so this
whole company started as a franchising model
that I built the trucks as well So they built
about 30 trucks. It was you buy a Ford Transit
you take it to Buffalo They put a hard shell
on it and then you just cut into it. We put our
technology in there a couple months It's definitely
way cheaper than ordering a custom build one
at the time. Gotcha. Yeah. Oh, I feel like I'm
on Shark Tank Do you have a patent on that technology?
It's actually there. They all operate very similarly.
They're all like, again, it's literally a digital
billboard. Yeah, it's a sign. It's the same.
It's one of these basic. Absolutely. I can change
that for my phone or my computer, just like how
you can change something like that. You know,
it's an opti science. It's what most people use
for restaurant menus. I was just talking about
this on the show not long ago. We're in such
a weird time. Everyone knows. technology's rapidly
changing, things are crazy, it's overwhelming,
there's over saturation of media. But I always
say that, but if you really zoom out long term
on the timeline of the universe, right? This
is actually an exciting time where you can, there's
a lot of opportunity to make money and find holes
in the market for things that have not been done.
And that's exactly what you're doing. And I just,
I'm very impressed with that. Not only did you
take the leap of faith to start a business that's
its own monster, but you found a hole in the
market and Look at you. I appreciate that. Yeah,
I actually so like this whole thing's been You
know as an entrepreneur you just get one of those
things that never get out of your mind Yeah,
it's always gonna be there even the time I tried
to leave it was it will never leave me I was
introduced to this thing and I was in community
college in Watertown, New York. They came in
for business seminar and they presented their
idea. And I wasn't at all part of the company.
They were doing the franchising and the manufacturing.
And I just thought it was the coolest thing in
the world. I had to be a part of it somehow,
some way. And I just kept putting myself in front
of those two owners until they hired me for sales.
It started as a love. It truly is a love for
- That community college should have a digital
billboard of you in front of their college saying,
this is our - look at our guy. They were a big
advertiser of us, actually. Were they really?
Yeah, they were. That's awesome. They did, and
they even wrote a nice article about me and everything.
They were very supportive about that whole thing,
because I actually... I left to pursue it, so
I'm probably like two classes away from graduating
right now, but whatever. You can always go back.
You can always go back. You can never come back
to an opportunity though, at least not the same
one. Not the same type, not the same time. Strike
while the iron's hot, as they say. 100%. I love
that. That is so cool, man. I had another question.
You know me, I got a bunch. I asked it earlier,
but I want to circle back because I feel like
I derailed you for a second. What I meant was,
are all of your signs... Like on moving vehicles
or do you have digital billboards on highways?
I should have asked it better. I apologize So
the idea is I do I really do want to build a
couple things like that around Around this concept
because I want to continually grow and make this
idea better and better whether it's by implementing
things like signs and billboards or whether it's
implementing things like these Bluetooth beacons
I've been playing with heavy that are going to
be able to send ads to their phones later in
the day of the ads that they saw right there.
So there's a lot of things that I believe can
be added onto the service. I don't know about
billboards specifically just because the whole
the whole thing about our business is I really
want to be different. Sure. That's your niche.
Yeah. because it just those guys do that they
do a good job and they're awesome different thing
the billboards are amazing they're so noticeable
they're less noticeable when there's eight to
ten of them that you pass in that short period
of time and they're just they're all the way
up there one lady one time asked me i've been
in this area for two years and i had one objection
it's like how do you not think that this is the
most distracting thing ever blabbing she's getting
really upset about it and i was Looked at her,
I was like, do you genuinely think that this
in front of your face is more distracting than
those billboards all the way up there that you
got to crank your neck to look at? I mean, there's
no way. We're keeping your eyes on the road.
It's right there. We're eye level with you. We're
not causing any more distraction than everything
else in this world. Are there regulations and
laws that you had to work around? It's a world
I never thought of like insurance. I can imagine
insurance. And then the idea of like distracted
driving and combating that, like how do you navigate
through that? So the first thing I did when I
came to this area is go to the police stations,
go to the Chamber of Commerce is and I wanted
to really provide value to those people. Sure.
Well, the movies for the town of sister, I've
done free parades for him before. We want to
be an asset to the community. We're not a faceless
company that's just here to advertise. To their
people. No, we are genuinely helping these small
businesses around and I've never had a problem.
I'm very grateful knock on wood But and I believe
it really is because we try to do the right thing
and we try to help these small businesses out
and The town of Cicero is an amazing place. That's
great is never gonna be upset by that They've
we've worked with them multiple times and I'm
very grateful for them. Fantastic. Absolutely.
What are some Any particular events special things
that you have coming up that we should talk about
folks should know about oh my gosh every parade
within a 90 mile radius we're gonna be at because
We are the best float in any parade. Yeah, it's
awesome. We got the three speakers Like I said,
so are you representing yourself or do you have
customers? I don't this is how does that work
early stages? So I gotta find them. I gotta book
them. I gotta get us in there. We're Three weeks
and three days back into this so like I've only
been back at it for another three weeks So that's
gonna be coming down the line a little battle.
Yeah. No, it's not seasonal It's just three weeks
ago is when we bought my own partner out. Oh
I didn't realize you were that Okay, we're talking
new new. Yes, we just rebranded. We I Left back
in September, but before that I was doing it
for two years We're just right back into the
new brand. We don't even have stickers on the
new truck yet, but we didn't want to wait around.
Yeah. We're ready to get out there. That's awesome.
Talking about you're driving around, you got
this mobile billboard. What do you tell your
customers? What's your routine? Do you have a
certain route you go? Do they pay for busier
routes? How does that all work? That part fascinates
me. So it's a consistent route because if you
are ever near Cicero or North Syracuse, you know
that the 1131 roads are non -stop. They are ridiculous.
I love it. It's crazy. You're the only one that
loves it. And the last. It's awesome. And it
will only get more busy. Yeah, it's only even
in the last two years. I think the Syracuse highway
reconstruction had something to do with it. Micron
coming. It's big for everything. It's crazy.
I will literally, I was trying to leave work
yesterday and I'm driving the truck finishing
up because I'm driving a lot right now. We got
a part -time driver but right now it's like keep
the cost as low as possible. And I was trying
to get back to where we park our truck because
it took me 20 minutes to get there and it was
like a quarter mile away because it's just consistent
traffic. It's insane. So we stick to that route
primarily. If they want to be outside of that
route, they're going to rent us for like an hour,
two hours, three hours, and they're going to
hit it during like a weekend or rush hour traffic
on a Friday, whatever it is. So if somebody wants
something unique, they can pay for that and you'll
We will come to any market. We will provide a
driver. We'll park it. We'll drive it wherever
we want to go So that goes for events that goes
for sales that goes for campaigns St. Joseph's
in the past has done they've hired us a lot to
drive around the JMA Dome and Played nursing
ads and stuff like that. So like the way on the
beach. There's always the plane with the banner.
Yeah ground version My wheels are spinning for
us any crowd you want what if we did like a gaming
night where you could do a Call of Duty tournament
on the frickin thing yeah a movie night Danny's
heads exploding back there I'm talking to a college
right now actually about doing their eSports
in the square absolutely There's some fun stuff
there. Because it's all self -contained, you
could literally bring that thing in the middle
of field, right? Absolutely. Yeah. We got to
basically set up a whole everything with no electricity
and everything. Big fat generator in the back
of it. Provides all the power. Almost every component
can be... The truck doesn't have to be on for
the screens to play. That's awesome. We tried
to really... separate it so we can leave it parked
somewhere for 10 hours if we need to. We've had
it left at a Stix concert before. That was one
of my... creating a graphic for Stix was a fun
one. It's one of the ones. Do you... is it a
static image or is it almost like a video clip
or something? It's a static image but we will
do videos. We will do... I just made a nice video
for Treasure Lily and Cicero, a nice... just
showing off what she has while the top is all
her information. Gotcha. So there's really how
long is an impression? We keep the ads on for
about six or seven seconds because six to nine
seconds with 97 % recall. Yeah, exactly. Nice.
We want it long enough to really gather the information
Yeah, we want it short enough to where that LED
flash is consistent Yeah, and it's gonna consistently
because it's the flash that catches your eye
or catches You know your peripheral vision if
you're not facing us directly gotcha I'm gonna
ask the question that everyone watching is gonna
want Have you ever driven by like an ex -girlfriend's
house? With a big middle finger on there or look
what you missed out on Revenge tour I make that
joke all the time because I'm like I'm like how
great would it be if we just create a separate
company? That's we're just There's a market face
up there. Just drive around her house for eight
hours. Oh, there's a revenge market my friend
There's people you can get ahold of where you
can mail poop to yeah, you can make Business
competition Put your heart in front of their
shop. I've done that a little less subtle. Yeah
A little less. Now, I'll drive around the block.
Whatever. We're all about healthy competition,
because that's what it is at the end of the day.
But speaking of different uses like that, April
Fool's Day is one of my favorites. That's coming
up. Yeah, yeah, absolutely. So we did it when
we were a bigger company doing the franchising
and sales. Our old COO, we put him on the truck
in Watertown. We put professional Cuddler, his
picture. his personal phone number which we probably
should not use his personal one because he didn't
get a lot of calls that's fantastic it was a
good deal 29 .95 so of course he's gonna get
those calls yeah and and it's watered down they
need some cuddling yeah look people need to cuddle
just small price stumble on a whole other service
i'm in the wrong business now Like I got a new
sidekick. Yeah, you think I'm interviewing you.
I'm writing all this down No, I'm kidding like
sitting here thinking I'll do it for 19. Yeah
cuddle with Matt for free smaller the market
Zach give people the The plugs, the website,
phone number, whatever the best way is to find
you. So our website's under construction right
now. It's going to be getadsonthego .com, but
right now you can look us up on Facebook, get
ads on the go, or ads on the go. Get ads on the
go? Just ads on the go. Ads on the go for Facebook.
But website was get ads on the go. Correct, yes.
I want to make sure I reiterate, because when
we were talking, I wrote it wrong the first time.
That's predominantly because the guy who owns
ads on the go wants $25 ,000 for it. Wow. Gotta
love it. Those domain guys are great. So I'll
just head to Git. There you go. Love it. I love
that, man. Oh, they can also give us a call,
315 -816 -0633. Answer any questions all time
of the day. Whatever it is, wherever you want
to be, we can make it happen. That's awesome.
That's fascinating. Check this guy out, Zach.
We will have you back here any time you got something
cool going on, you want to talk about it. We
are more than happy to bring you on Good News
York. This is just fun. It is fun. It's the whole
point of what we're doing here is talking to
businesses that folks might not know are around,
although your whole existence makes people know
you're around, so that's cool. But this is awesome,
man, and we'd love to see you. And folks, if
you're listening to the audio version of this
podcast, I really encourage you to check out
the video on YouTube or any of our Facebook so
you can actually see. We've got some photos of
the good news your stuff on his truck. It's just
it's the coolest thing I've ever seen you can
see why we were acting like yes You really did
shriek and you know what it was warranted Get
ads on the go Dot -com it's under construction,
but that'll be up and then on Facebook ads on
the go And look you'll be supporting a local
business, and that's all Zach is doing is supporting
local business. So everybody wins, man. We'll
get you a seal. That's our deal. All right. All
right. Guys, we'll be back with some more Good
News York. Yes. In just a little bit. Welcome
back to Good News York. Great episode. Zach from
GetAdsOnTheGo .com or ads on the go on Facebook.
Just an insane business model. We went outside
after the interview and Played around inside
the truck outside of the truck. We're gonna post
all that but we will definitely be working with
him in the future because There's a goddamn video
screen on a truck, and I'm like a ten -year -old
so the wheels are turning Who knows maybe we'll
do? Call of Duty tournaments, maybe we'll do
a movie night. Maybe we'll who knows what we're
gonna do, but stay tuned for that I do want to
mention One of the things we like to do here
on good New York is connect employees with employers
and vice versa a while back we had kelly from
kelly beer from new attitude salon on she was
with phil farda she is looking for a massage
therapist a nail tech hairdresser she's got a
booth for rent kelly beer just like the stuff
you drink b -e -e -r you can give her a call
at 315 -292 -4319 new attitude salon in barneveld
new york she's looking for some help And I also
wanted to mention that AC Slater, Mario Lopez,
has been spotted in Buffalo this past week, and
he's not trying to hide it. He is posting social
media videos, he's shooting a Lifetime movie
about the Bills, which sounds weird. Not for
me. I'm a gigantic bills fan But they did a some
sort of weird lifetime movie about the Kansas
City Chiefs for the holidays last year and now
the bills Have been slated to be the next holiday
lifetime movie. I never thought I'd say that
in my lifetime He's been posting on social media.
So if you're in the Buffalo area He's around
look for him But the only thing that bothers
me is in every damn video. He's complaining about
how cold it is Dude, we get it. Yes, we know
it's cold We live here. So check that out. Maybe
he's the good juju that the Bills have needed
to win the Super Bowl. Who knows? Little AC Slater
action. And by the way, he hasn't aged a goddamn
day. I don't know if it's oil of Olay. I don't
know what it is. But when I tell you the man
has not aged one day, even John Stamos has aged
a day or two. I saw him recently. I was like,
oh my god, he's finally starting to look like
he's aging a little bit. He still looks great.
Mario Lopez? He still looks like AC Slater. So
with that, I do want to say this is my favorite
time of year, time of the year for sports. We've
got the Masters coming up. We're in the middle
of March madness. We've got opening day, which
I think is today for baseball. And we've got
the NFL draft. I'm a huge draft dork right into
the show. If that's something you want to talk
about, if there's enough demand for it. I'm all
in. I'm a draft dork. I could talk NFL all day.
I could talk sports all day, but specifically
NFL. I could even turn this into a draft board.
Follow me on social media at MikeBTV. That's
Mike B -T -E -E -V -E -E on all social media.
I post things about sports all the time, so maybe
we'll get something going. Thank you to my, our
producer, Danny Tripodi. My friend Matt, my co
-host who is, where the hell are you? I thought
you were here the whole time. No, he's off doing
something to change the world. So I'm closing
us out here on Good News York for the week. We'll
be back Monday. Remember, Good News York airs
every Monday through Thursday at 5 p .m. GoodNewsYork
.com. And you can hear us on anywhere and everywhere
that you get podcasts. So Apple Music, iHeartRadio,
Spotify, the whole deal. From all of us here
at Good News York, have a great weekend. We love
you. Go Bills.