WEBVTT

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What's up? Happy Monday! It's Monday! Good news

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York! Mike Brindisi. I didn't know we were gonna

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get a singing intro. It's just a thing I do.

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Yeah. Excited. Do you ever eat something? And

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it's so good, you go. That video, you saw that

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video of the chick, right? That she's sitting

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there, people get mad at her because she's so

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excited because she's doing like a happy dance,

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you know what I'm talking about? I actually did

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see that. I don't remember it to the TV. Yeah,

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I remember. And I remember thinking like, dude,

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leave her alone. She's loving what she's eating.

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Right? Let the girl live. People are weird. Anyway.

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Speaking of weird people, what'd you do this

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weekend, buddy? Dude, listen. It's good news,

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York, so I'm going to try to be positive. I didn't

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really have a weekend because I have two children.

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Yeah. And let's see, Friday, I DJed an elementary

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school dance. Nice. I used to work at this elementary

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school and I love those kids so much and they

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needed a DJ, so gave me an excuse to see them.

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Tell them that I like Nicki Minaj and stuff.

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I played a ton of Eminem and honestly, what went

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over was wet ass pussy. Oh. Yeah, kids loved

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it. And then Saturday, My wife had a that's a

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song. My wife had a true had a cheerleading competition

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She's a cheerleading coach. She's badass and

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that was an all -day event a volleyball competition

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or volleyball tournament My daughter was in that

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was all day. So it was a lot of waiting around

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with zero cell service. Did you watch the Oscars?

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Here's the thing. I got to get into the swing

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of things Being on a daily show. I should be

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watching it so that we can stay up I have it

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set to watch tonight because I had too much going

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on as I just explained. That's a long way of

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saying goodbye. You gotta watch it after. It's

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like watching the Super Bowl the next day. You

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already know who wins. You're right. You're right.

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I've purposely stayed away from seeing as much

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as I could. What about you? No, I don't - Does

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anybody care? No, there are people that care.

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Mostly industry folk. There used to be all of

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these award shows, and they were cool when we

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only had two channels on the TV. It's like we

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need awards season because we need to fill five

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hours of something when Friends isn't on. But

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I don't know, man. It just always seems... And

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then they added, I feel like there was like a

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heyday where they added everybody and their brother

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had some kind of award show for every thing.

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And I still miss the Nickelodeon. Remember when

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we were kids, the Nickelodeon? The slime or the

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yeah, they got a they got the orange zeppelin

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thing. What was that thing? That was Like a Nickelodeon

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Nickelodeon zeppelin with slime on it. Remember

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the MTV movie awards with the astronaut? Yeah,

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see those were entertaining but these other ones

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are just like I don't know. It's like a fashion

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thing, especially I guess if you're into fashion

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That's really where it's at you get that red

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carpet red carpet is experience I don't know

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they love the pre -show even more than the actual

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Oscars. See, I could see that, then. That almost

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makes sense. One thing I did hear is that they,

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you know how they do the in memoriam, and they

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always leave people out. For dead people? And

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they, so they had the in memoriam for their A

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-listers, and then the people that are still

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just as important, but of course, Hollywood doesn't

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care that much about - Ran out of time. You can

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scan a QR code and see a separate memoriam, which

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- Wow. Yeah. Which I haven't fully processed

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yet. Wow. I don't know if that's tasteless, genius.

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On the one hand, they took the time to make another

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video for those people. That's what I mean. That's

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what I mean. It's like, is it a nice gesture

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or is it like, really? Probably better than the

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millions of people who passed away and don't

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get any recognition. Maybe? Maybe? I don't know.

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It's good news, York. It's a positive spin. I

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like it. Yeah, we'll take it. Oscars yeah, I

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don't know. Did you hear anything about if it

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got real speechy like protesting? I didn't hear

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anything I feel like us for the Oscar review.

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Yeah. No, this is not no idea. We don't give

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a shit. This isn't the Oscars This is not the

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Oscars. No. By any means. What'd you do this

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week? I did a lot of work. Yeah. We got a number

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of new clients that I've been trying to onboard

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and get taken care of. Yes. Here at Growth Mode

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Content, that is the other part of this gig.

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Not even that. Growth Mode Technologies are our

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tech company. Yeah. So it's been a busy weekend

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on top of all the family stuff. I feel that.

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Let's talk about Growth Mode Content and Growth

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Mode Technologies a little bit. And clearly,

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everybody knows what this is. It's Good News

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York. This is our show. But the rest of our days

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are filled with you dealing mostly with the IT

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company and all of us collectively dealing with

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our channel partners or clients, as we call them,

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to record their podcasts, which has been going

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phenomenal, by the way. We have some rock stars.

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We really do. And I'm not just saying that. The

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fun part of this is we... meet these people and

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we learn the most interesting things about them.

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Yeah. Which is the whole point of organic content,

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right? It's the, and for a lot of folks that

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don't understand the strategy behind growth mode

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content, the thing that literally no one else

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in the market is doing in a focused manner like

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this is to deliver that human experience, that

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organic, what the hell's, what's organic, just

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more expensive at the grocery store? No. Free

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range podcast. It means it's not scripted. I

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don't have a script in front of us right now.

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We're just a couple of dudes talking. And that

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is the strategy for our content creators, our

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clients. To build their brand, we're not making

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commercials, right? No. Lots of people that do

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that. And that's great. There's a place for that

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and incredibly talented people all over town

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that we will send you to who could do that for

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you. That's not us. What we're trying to do is

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that... Real human interaction the same type

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of interaction that you would get that say you

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you walked into somebody's store And said hey,

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I want to do business with you and you have a

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conversation with the person that works there

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We don't do that anymore right in a lot of businesses.

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There isn't a store right it was never that sort

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of thing but people do business with people and

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What we've figured out is if we can present folks

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in a way where you learn about them and back

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to where we started was how many interesting

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things there are The things you learn about your

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fellow humans. It's unbelievable a Make you just

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admire them right right and be impressed by them

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But also you get to learn about their actual

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credibility in their business and and you realize

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that they're not just Somebody who signed up

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and put a sticker on their car, but they actually

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know what the hell they're talking about Yeah,

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it's almost like a reversal right in traditional

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advertising you watch or listen to something

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and you learn about the business and maybe they'll

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sprinkle in a little bit about the owners or

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the ownership. What's great about what we do

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is it's almost as if their service or their business

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is secondary. You're getting to know them first.

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And the reason why I think that's important is

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how many times have you thought about using a

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service or a business, maybe the way they do

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business or who they are rubs you the wrong way

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and you don't feel comfortable moving forward.

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Here it's like you get to meet them first and

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then you're like, I love this person. And what

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do they do? Yeah, I want that, you know? And

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the value of that really comes into play when

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you have things where there is a ton of competition,

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right? So coffee cup. Maybe 20 companies in town

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make a coffee cup that looks just like this.

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It has the same function. The pricing might even

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be about the same price. So why would I buy from

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one company versus another? Then you go to find

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out that this particular company actually gives

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a percentage of all their sales to the local

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community and they also pay their employees more.

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And they're also somebody who makes it super

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easy for you to place your order for that cup

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where everybody else in town makes you jump through

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the hoops. That's a perfect example. Or let's

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say like we had our buddy Abel on, right? Sure.

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You meet a guy whose story like his, maybe the

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owner of the coffee cup company. migrated here

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and built his business from the ground up, faced

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adversity. And just that story alone, you're

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like, how can I not support that? You learn that

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these are people, first and foremost, and organizations

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that you want to support. And that's what is

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so powerful in this organic content game. And

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our strategy for delivering that is pretty unique

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as well. We have folks come in. Once a month,

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they record these podcasts. We invite them in

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guest as on Good News York as well. But the idea

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is you come in and you record that once a month,

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and then we take that and slice that up into

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a month's worth of social media posts across

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all the platforms. We run the show for you. So,

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yeah, and I think we've made it super easy. And

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the biggest challenge in this, because we've

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done this before, before we had this whole team.

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To do it consistently is incredibly difficult.

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And we've made it super easy for folks so they

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can get that consistent branding effort out into

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the community and not get taken a second job.

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Right. And consistency is everything with organic

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content in general. And the biggest barrier for

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people being consistent is time. And I think

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that's our, I don't even want to say selling

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point, because we're not really trying to sell

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you anything, is what it is. The bread and butter

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isn't the podcast is great. You get a podcast

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once a month, people can go to it. It's in its

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own spot out there in the interweb. But I think

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the real benefit you're seeing is what you talked

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about, how we have a team that chops up these

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clips and these videos and puts them across all

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the platforms. We ask, we gain access to those

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platforms. Obviously you're welcome to do it

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as well. It's yours, but we will run that show

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for you I think that's something that we haven't

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talked about a little bit actually and we should

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mention more and highlight more as we Build out

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our marketing materials for growth mode content

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One of the tools that we use is a social media

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management platform that all of our creators

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have access to. So it's the tool that we use

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to schedule your posts and blast them out. But

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you as a creator have access to it. So you can

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go in and see what's going on. We got a beautiful

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email from Christine O 'Connell last night. Oh,

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really? Yeah. You got to check it out. If you

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haven't checked your email yet, I replied. She's

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blown away. I can't believe it. The results I'm

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seeing already. She's getting people emailing

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and calling her that that saw the clips and they

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want to do business. And that's that's all we

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could ask for. And that makes me smile. It does.

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It made me smile. And you'll see my reply. I

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said, you know, we are genuinely so happy for

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you because the thing is, this isn't like where

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it ends when we say cut and it's hey, good luck.

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We're on this journey with our channel partners,

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our clients, and we're there 24 -7. This isn't

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like we shoot it, it's done, here you go. We're

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monitoring the analytics and we're posting throughout

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the month. We're staying in contact with you.

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So we want to see that success. As we're doing

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more and more of this, I'm seeing other similar

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services that have been around for a long time,

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right? Folks that make, in general, they make

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social media videos. And I've seen a couple different

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scenarios. The most common one is you work with

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a professional videographer And you pay them

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often more than folks are paying for our service.

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And they put together two or three, maybe four,

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maybe one a week, really nice, high -end, scripted,

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produced videos. And they look great. But that's

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one post. And I'm being generous going one. Most

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of them are a couple a month. There's other services

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that we've seen that one that I just... I sent

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you over the weekend that we just organically

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showed up in my feed $3 ,500 a month and they

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help you do this, but you shoot your own content,

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which is wild to me. They help you develop the

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plan and everything, but they leave it to you

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to shoot it all. And then you send it to them

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to edit and post and whatever. There's definitely

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value in that, sure. And I'm not saying there's

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not value in it, but it's just very interesting.

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And as we look at what we're offering as such

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a complete turnkey solution to do this organic

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thing specifically, not make that commercial

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where you're awkward and you're trying to read

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a script and you're not an actor. And as much

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as we love the funny local commercials, there's

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a lot of brilliant business people that are not

00:12:30.399 --> 00:12:33.240
great. Just reading that script, doing that sort

00:12:33.240 --> 00:12:35.820
of thing. And it's unnatural. And you're not

00:12:35.820 --> 00:12:39.360
getting the personality of that person in those,

00:12:39.480 --> 00:12:41.559
which is the key. One of the main questions I

00:12:41.559 --> 00:12:45.639
had We started talking about this and a lot of

00:12:45.639 --> 00:12:48.039
the questions that people who are thinking about

00:12:48.039 --> 00:12:51.399
signing on get is, I own a plumbing company.

00:12:51.539 --> 00:12:54.059
How can I make a podcast out of plumbing? What

00:12:54.059 --> 00:12:57.269
do you, people are realizing that. You can make

00:12:57.269 --> 00:13:00.490
a podcast out of anything. And you can make it

00:13:00.490 --> 00:13:02.210
interesting. And the way that we have it set

00:13:02.210 --> 00:13:05.330
up here is you're set up for success. We're gonna

00:13:05.330 --> 00:13:07.870
help you with that. But I wanna talk about that

00:13:07.870 --> 00:13:10.149
because I think that's important. So let's say

00:13:10.149 --> 00:13:12.230
Joe the plumber comes to you and says, yeah,

00:13:12.250 --> 00:13:14.389
I'm thinking about this podcast deal. So how

00:13:14.389 --> 00:13:16.970
does it work? What are we gonna talk about? What

00:13:16.970 --> 00:13:18.830
are the things we're gonna do? Yeah, that's the

00:13:18.830 --> 00:13:21.690
thing that's very interesting is, as you mentioned

00:13:21.690 --> 00:13:23.809
before, as we've been talking about here for

00:13:23.809 --> 00:13:26.159
the last couple of minutes, It's about the people,

00:13:26.340 --> 00:13:28.860
right? So you say, I'm going to a plumbing podcast.

00:13:29.840 --> 00:13:31.399
No, you're not actually going to have a plumbing

00:13:31.399 --> 00:13:33.039
podcast. You're going to have a podcast about

00:13:33.039 --> 00:13:35.700
a guy who owns a plumbing company or the people

00:13:35.700 --> 00:13:37.980
that work at a plumbing company. But it really

00:13:37.980 --> 00:13:40.820
is more about them. And sometimes we aren't even

00:13:40.820 --> 00:13:42.360
talking about plumbing. We're talking about what

00:13:42.360 --> 00:13:44.340
you did with the family or how great the fishing

00:13:44.340 --> 00:13:47.059
was at the lake this weekend and things of that

00:13:47.059 --> 00:13:49.840
nature, especially in a business like a plumber

00:13:49.840 --> 00:13:52.399
or a trades person. That is, keep in mind what

00:13:52.399 --> 00:13:54.100
they do is these are folks that come in your

00:13:54.100 --> 00:13:56.840
home. That's right. And again, just like the

00:13:56.840 --> 00:13:59.220
coffee cup, there's 20 companies in town that

00:13:59.220 --> 00:14:02.720
are competent plumbers and they can unclog a

00:14:02.720 --> 00:14:04.980
drain and fix a toilet with the best of them,

00:14:04.980 --> 00:14:08.379
right? But are they all people that you want

00:14:08.379 --> 00:14:10.679
in your home? Are they all people you want around

00:14:10.679 --> 00:14:14.320
your children? You don't know. No. And they're

00:14:14.320 --> 00:14:16.360
probably all great and they're all professionals

00:14:16.360 --> 00:14:18.200
and they've been doing this for years, but you

00:14:18.200 --> 00:14:21.000
just you don't know. And so having the opportunity

00:14:21.000 --> 00:14:25.519
for folks to connect with the people Is just

00:14:25.519 --> 00:14:27.600
yeah, it's the next level and that's an important

00:14:27.600 --> 00:14:29.960
part too is when you talk about search engine

00:14:29.960 --> 00:14:32.440
Optimization our channel partners our clients

00:14:32.440 --> 00:14:34.580
they come on they do this podcast. We have it

00:14:34.580 --> 00:14:37.159
set up where it's coming from an organic Actual

00:14:37.159 --> 00:14:40.120
site. So what this gives our channel partners

00:14:40.120 --> 00:14:42.559
is let's say someone's looking for a plumber

00:14:42.559 --> 00:14:44.720
Okay, and they see a list of great plumbers,

00:14:44.799 --> 00:14:48.740
but wow look at Joe the plumber He's got his

00:14:48.740 --> 00:14:51.000
own podcast and look at all these video clips

00:14:51.000 --> 00:14:52.799
on Instagram and tik -tok where he's talking

00:14:52.799 --> 00:14:55.899
about Love this guy. Yeah, and that's where I

00:14:55.899 --> 00:14:58.379
think that that's where you see the results.

00:14:58.519 --> 00:15:01.379
Absolutely. Absolutely and the funny part about

00:15:01.379 --> 00:15:05.519
this whole thing is This was started as a internal

00:15:05.519 --> 00:15:09.460
marketing effort. I know and it's bloomed into

00:15:09.460 --> 00:15:12.919
this whole massive business but the wild part

00:15:12.919 --> 00:15:16.539
is I Started this because when I started growth

00:15:16.539 --> 00:15:19.740
mode technologies and focused on IT services

00:15:19.740 --> 00:15:24.450
I grew that business by making organic Podcasts

00:15:24.450 --> 00:15:27.789
didn't have time to do it by myself and run the

00:15:27.789 --> 00:15:31.070
business. So we added this team, but it's worked

00:15:31.070 --> 00:15:33.590
for us immensely. It's continued to add business

00:15:33.590 --> 00:15:35.809
and we've been adding more and more IT clients

00:15:35.809 --> 00:15:39.149
lately, like it's going out of style. And that's

00:15:39.149 --> 00:15:41.929
been a wonderful thing. It's very exciting to

00:15:41.929 --> 00:15:46.110
see people realize the value that we bring. There's

00:15:46.110 --> 00:15:49.009
so many different options, different ways to

00:15:49.009 --> 00:15:52.549
go about. managing your IT and your cybersecurity

00:15:52.549 --> 00:15:55.549
for your companies, that when folks take the

00:15:55.549 --> 00:15:59.009
time to hear why our solution is the best on

00:15:59.009 --> 00:16:01.190
the market, and I truly believe that we offer

00:16:01.190 --> 00:16:04.789
more value than anybody in town, they jump on

00:16:04.789 --> 00:16:07.529
board. And it's great to see. It's very exciting

00:16:07.529 --> 00:16:09.649
to be able to help those people. And that kind

00:16:09.649 --> 00:16:12.149
of goes to a lot of the things that we believe

00:16:12.149 --> 00:16:15.149
in is to make things better. And that's always

00:16:15.149 --> 00:16:18.529
been my motto in the IT business is it's not

00:16:18.529 --> 00:16:20.570
just tech support. And of course we do that.

00:16:20.629 --> 00:16:24.090
We got great people. We have in -person techs

00:16:24.090 --> 00:16:27.549
who show up and work with you one -on -one, which

00:16:27.549 --> 00:16:30.149
is something that you don't find too much anymore.

00:16:30.490 --> 00:16:33.370
But our goal is not to just keep that old thing

00:16:33.370 --> 00:16:36.049
working. It's to move your business forward.

00:16:36.309 --> 00:16:39.149
And we're making partnerships with AI. I learned

00:16:39.149 --> 00:16:41.649
a lot about that. And we're going to be talking

00:16:41.649 --> 00:16:43.870
more and more about folks that are specifically

00:16:43.870 --> 00:16:46.149
using AI to automate your business and automate

00:16:46.149 --> 00:16:49.149
your marketing processes. But just be more efficient.

00:16:49.289 --> 00:16:52.009
and know how to use the technology, the tools

00:16:52.009 --> 00:16:54.789
that you have. For instance, Microsoft Office

00:16:54.789 --> 00:16:56.730
training is something that we offer all of our

00:16:56.730 --> 00:16:59.269
clients for no extra cost. Something overlooked.

00:16:59.610 --> 00:17:01.230
Yeah, and a lot of people are like, why do you

00:17:01.230 --> 00:17:05.450
do that? A couple of reasons. One, the more somebody

00:17:05.450 --> 00:17:07.630
knows about the tools they're using, the less

00:17:07.630 --> 00:17:09.869
they have problems, the less they call the IT

00:17:09.869 --> 00:17:13.630
department, right? But also for them, the more

00:17:13.630 --> 00:17:15.410
they can do themselves and the more comfortable

00:17:15.410 --> 00:17:18.380
they feel. the more they can do a better job

00:17:18.380 --> 00:17:21.299
at their job uninterrupted with greater efficiency.

00:17:22.519 --> 00:17:25.200
And with Microsoft specifically, what we found

00:17:25.200 --> 00:17:29.259
is everybody's got this Microsoft 365 subscription

00:17:29.259 --> 00:17:33.519
and it's got this wide variety of products. Most

00:17:33.519 --> 00:17:35.880
people think it's like Excel and Word and Outlook.

00:17:37.099 --> 00:17:39.920
And just exposing people to the tools that are

00:17:39.920 --> 00:17:42.299
in that suite that they're already paying for

00:17:42.299 --> 00:17:45.160
is huge. And we spent a lot of our time doing

00:17:45.160 --> 00:17:47.460
that. And like I said, really demonstrating the

00:17:47.460 --> 00:17:51.059
value, getting the most out of what we can. And

00:17:51.059 --> 00:17:54.740
then we've got our work phone, which is our business

00:17:54.740 --> 00:17:59.019
phone solution. And that is just so much fun

00:17:59.019 --> 00:18:03.299
to me because it is the most powerful phone system

00:18:03.299 --> 00:18:05.700
solution I've supported and built. I don't know

00:18:05.700 --> 00:18:08.960
how many different models and manufacturers in

00:18:08.960 --> 00:18:13.039
the last 20 years, but This one has every feature

00:18:13.039 --> 00:18:15.279
and capability you could ever imagine and many

00:18:15.279 --> 00:18:18.920
that you haven't. And we're able to offer it

00:18:18.920 --> 00:18:21.880
to folks for less than the cost of any other

00:18:21.880 --> 00:18:25.859
solution that they have right now. And the bigger

00:18:25.859 --> 00:18:30.299
the company and the older the phone service they

00:18:30.299 --> 00:18:33.299
have. So if they have been with one of the traditional

00:18:33.299 --> 00:18:35.700
phone companies for many years, as a lot of these

00:18:35.700 --> 00:18:37.880
long standing companies have, they don't think

00:18:37.880 --> 00:18:39.160
about it. You just pay your phone bill every

00:18:39.160 --> 00:18:42.630
year. Chances are You're using older technology

00:18:42.630 --> 00:18:45.869
that is drastically more expensive. But even

00:18:45.869 --> 00:18:49.009
if you're using some of the more modern IP phone

00:18:49.009 --> 00:18:52.250
systems, ours is drastically more cost effective.

00:18:53.130 --> 00:18:55.390
And it's just, it's an awesome tool for business

00:18:55.390 --> 00:18:57.970
to save money and get more done. It is. And that's

00:18:57.970 --> 00:19:00.230
one of those things too, where you get set up

00:19:00.230 --> 00:19:02.990
with your phone software. Great. It's working.

00:19:03.150 --> 00:19:05.180
I don't ever think about it again. You never

00:19:05.180 --> 00:19:07.380
think about, hey, I should check if there's a

00:19:07.380 --> 00:19:09.759
cheaper, updated, better version. And I think

00:19:09.759 --> 00:19:12.119
that's where growth mode technologies plays a

00:19:12.119 --> 00:19:14.640
big role, too, is in not only the installation

00:19:14.640 --> 00:19:16.940
and the IT and the cybersecurity, but you're

00:19:16.940 --> 00:19:20.420
also providing the most modern version of what

00:19:20.420 --> 00:19:23.079
you're using, the most efficient and probably

00:19:23.079 --> 00:19:27.279
more affordable. We try to give people the absolute

00:19:27.279 --> 00:19:29.619
most value, because at the end of the day, these

00:19:29.619 --> 00:19:32.450
services aren't cheap from anybody, right? It's

00:19:32.450 --> 00:19:35.589
a significant, important investment in any business,

00:19:35.630 --> 00:19:38.869
but I don't want it to just be a bill. I don't

00:19:38.869 --> 00:19:41.190
want it to just be an expense. I want to do everything

00:19:41.190 --> 00:19:44.230
I can to use technology to move your business

00:19:44.230 --> 00:19:47.029
forward. That's why I've been in this business

00:19:47.029 --> 00:19:50.549
since I was a teenager. That's what gets me excited

00:19:50.549 --> 00:19:53.789
is moving a company forward. It's great that

00:19:53.789 --> 00:19:56.930
I fixed your printer jam for the third time,

00:19:56.930 --> 00:20:01.160
but... That's not why I get excited about this

00:20:01.160 --> 00:20:03.500
business You know what I mean when we take companies

00:20:03.500 --> 00:20:07.279
and and we make people's jobs easier and we see

00:20:07.279 --> 00:20:10.140
that companies reach their goals quicker and

00:20:10.140 --> 00:20:14.019
surpass and do it by Saving money in the process

00:20:14.019 --> 00:20:16.900
like how awesome is that in summation of that

00:20:16.900 --> 00:20:19.180
conversation you have growth mode technologies

00:20:19.180 --> 00:20:21.559
That's what we've been talking about the IT side

00:20:21.559 --> 00:20:24.160
of this business And then we were dabbling about

00:20:24.160 --> 00:20:27.579
growth mode content, which is our side of this

00:20:27.349 --> 00:20:31.210
Creating content organic content for people and

00:20:31.210 --> 00:20:34.750
businesses. I just want to quickly Peel the curtain

00:20:34.750 --> 00:20:37.789
back. Yeah, our channel partner client I'm not

00:20:37.789 --> 00:20:40.269
sure what we're calling creators creators our

00:20:40.269 --> 00:20:43.390
creators come to us. They sign on I want to just

00:20:43.390 --> 00:20:45.329
talk about what they can expect when they're

00:20:45.329 --> 00:20:47.829
coming in for their first podcast shoot how the

00:20:47.829 --> 00:20:49.890
process works a little bit Yeah, I think that's

00:20:49.890 --> 00:20:52.829
a great question. We've put together. I think

00:20:52.829 --> 00:20:56.440
a pretty decent process And I don't want to pat

00:20:56.440 --> 00:21:00.099
us on the back because it is brand new and there

00:21:00.099 --> 00:21:02.940
will be lots of room for improvement. But we've

00:21:02.940 --> 00:21:05.700
tried to sketch this out in such a way that we're

00:21:05.700 --> 00:21:09.480
really being methodical about it. So when folks

00:21:09.480 --> 00:21:11.680
first sign up, the first thing they do is there's

00:21:11.680 --> 00:21:15.359
this detailed questionnaire that asks about your

00:21:15.359 --> 00:21:19.059
business, but then also about your goals and...

00:21:19.150 --> 00:21:22.190
The type of things that you've seen out in the

00:21:22.190 --> 00:21:24.150
world that you'd like to mimic, you think that

00:21:24.150 --> 00:21:26.890
might work for you, we really like to know where

00:21:26.890 --> 00:21:30.029
you're coming from to set your expectations the

00:21:30.029 --> 00:21:33.670
best. And then we take that form and then we

00:21:33.670 --> 00:21:35.750
get together and have an in -person meeting and

00:21:35.750 --> 00:21:38.369
kind of a, I think we're calling it content consultation.

00:21:39.109 --> 00:21:41.410
And that's something that we do initially, but

00:21:41.410 --> 00:21:44.490
also on a regular ongoing basis. Initially, we'll

00:21:44.490 --> 00:21:46.230
come in and we'll go over that form and we'll

00:21:46.230 --> 00:21:48.700
really... We do a lot of brainstorming. There

00:21:48.700 --> 00:21:51.599
is nothing that is templated. What are you picturing

00:21:51.599 --> 00:21:54.119
for your podcast or some of your influences,

00:21:54.460 --> 00:21:56.359
those kinds of things? Yeah. Yeah. Yeah. And

00:21:56.359 --> 00:21:59.640
then we get down into the real specific details

00:21:59.640 --> 00:22:01.099
of what do you want it to look like? What do

00:22:01.099 --> 00:22:03.519
you want a background? Do you want logos? Do

00:22:03.519 --> 00:22:06.579
you want to just be interviewed for each podcast?

00:22:06.720 --> 00:22:09.480
Do you want to take the reins? And then we carry

00:22:09.480 --> 00:22:12.599
that over too. So now we're into our second month

00:22:12.599 --> 00:22:16.180
of production and So we're starting to schedule

00:22:16.180 --> 00:22:18.220
clients for their second episode. And we've fallen

00:22:18.220 --> 00:22:22.119
into this process where Danny and I, sometimes

00:22:22.119 --> 00:22:24.640
Matt will sit in. So if they're going to shoot

00:22:24.640 --> 00:22:27.019
on a Wednesday, usually Monday, we get to go

00:22:27.019 --> 00:22:28.920
with them on a quick 15 -minute Teams meeting

00:22:28.920 --> 00:22:32.000
or in person and just say, all right, this episode,

00:22:32.180 --> 00:22:33.980
anything different from the last as far as the

00:22:33.980 --> 00:22:36.559
set goes, do you have a guest? And it doesn't

00:22:36.559 --> 00:22:38.740
stop at the initial consultation. We are constantly

00:22:38.740 --> 00:22:41.000
making sure episode by episode you are getting

00:22:41.000 --> 00:22:43.369
what you want. And at the end of the day, They're

00:22:43.369 --> 00:22:46.250
the boss. We're working with them. We're not,

00:22:46.250 --> 00:22:48.869
you know what I'm saying. We're not taking the

00:22:48.869 --> 00:22:50.730
reins. This is what they want, and we're just

00:22:50.730 --> 00:22:52.769
gonna make it better. It is, and at the same

00:22:52.769 --> 00:22:55.170
time, though, it's mixed in with our expertise

00:22:55.170 --> 00:22:58.650
and a lot of data. There's a lot of data -driven

00:22:58.650 --> 00:23:00.710
things that happen when it comes to your content.

00:23:01.210 --> 00:23:03.049
And what we're trying to do then, again, is very

00:23:03.049 --> 00:23:05.509
organic conversations. We want it to be completely

00:23:05.509 --> 00:23:08.579
real. But we also want to look at... the things

00:23:08.579 --> 00:23:11.680
we should focus on. If in your industry there's

00:23:11.680 --> 00:23:13.519
something that's a real hot topic, we want to

00:23:13.519 --> 00:23:15.400
make sure that you're talking about that. And

00:23:15.400 --> 00:23:17.019
then we're going to make specific clips that

00:23:17.019 --> 00:23:19.839
are going to actually get extra views because

00:23:19.839 --> 00:23:22.240
that's a hot topic. As much as we talk about

00:23:22.240 --> 00:23:25.140
how it's unscripted and off the cuff, we use

00:23:25.140 --> 00:23:28.259
a lot of tools to craft it in such a way that

00:23:28.259 --> 00:23:31.440
organic natural conversation gets a ton of views.

00:23:31.720 --> 00:23:35.000
It can still be organic. while being organized.

00:23:35.480 --> 00:23:37.920
Exactly. And that's something we focused on.

00:23:38.119 --> 00:23:39.700
That's a good word. Yeah. And that's something

00:23:39.700 --> 00:23:42.980
that we do focus on. And part of that deal, too,

00:23:43.220 --> 00:23:45.819
is, and you may have seen, as soon as you sign

00:23:45.819 --> 00:23:49.240
on as a content creator with us, channel partner,

00:23:49.380 --> 00:23:50.720
client, again, I don't know, you can come on

00:23:50.720 --> 00:23:53.640
Good News York anytime. And we've already been

00:23:53.640 --> 00:23:56.579
doing that with some of our channel partners.

00:23:56.700 --> 00:23:59.140
It's been great. Yeah. You can come on any time

00:23:59.140 --> 00:24:02.819
you want. This is all part of it. Awesome. Listen,

00:24:02.880 --> 00:24:04.680
man, we can go on and on about our own business

00:24:04.680 --> 00:24:07.059
all day long. But the point of Good News York

00:24:07.059 --> 00:24:10.259
is to spread the good news. And I see in the

00:24:10.259 --> 00:24:13.119
wings that we've got a couple of gentlemen waiting

00:24:13.119 --> 00:24:16.180
to join us on the show. I'm excited. Our buddy,

00:24:16.380 --> 00:24:17.819
Sean Kelsey, is here. And he's got a friend.

00:24:17.859 --> 00:24:19.619
I don't know who this fella is. I don't know.

00:24:19.640 --> 00:24:22.880
I haven't met him yet. I met him, looked up some

00:24:22.880 --> 00:24:25.160
of the things he's doing. He's doing some amazing

00:24:25.160 --> 00:24:27.559
things, heartwarming things, life changing things,

00:24:27.819 --> 00:24:30.660
like real deal. Important shit to be honest with

00:24:30.660 --> 00:24:33.900
you. It's Real -life stuff and this guy's amazing.

00:24:33.920 --> 00:24:35.880
So I'm excited to talk to them. I'm excited,

00:24:36.019 --> 00:24:37.720
too Let's let's get him out in here with enough

00:24:37.720 --> 00:24:42.359
further ado maniac in here Sean Wow joining us

00:24:42.359 --> 00:24:45.329
today on good news York We've got a couple of

00:24:45.329 --> 00:24:48.650
incredible guests. Sean, you probably have seen

00:24:48.650 --> 00:24:50.849
everywhere. We know we've seen his billboards,

00:24:50.930 --> 00:24:53.589
because he's one of the most creative marketers

00:24:53.589 --> 00:24:56.970
in central New York. But go ahead and introduce

00:24:56.970 --> 00:24:59.230
yourself, and then introduce your guest here,

00:24:59.349 --> 00:25:02.549
buddy. My name's Sean Palsu. I'm the CEO of Nave

00:25:02.549 --> 00:25:05.049
Law Firm. And I brought with me a great friend

00:25:05.049 --> 00:25:10.309
of mine, my twin, Rick Nuzzo of New Business.

00:25:10.589 --> 00:25:13.450
He does some marketing with us, and he's got

00:25:13.450 --> 00:25:16.710
a big deal to talk about. Awesome. Yeah, so this

00:25:16.710 --> 00:25:19.650
weekend coming up at the Oz Center is the Syracuse

00:25:19.650 --> 00:25:22.430
for St. Jude Gala. It's going to be six o 'clock.

00:25:23.210 --> 00:25:25.710
And I don't know how much everyone knows about

00:25:25.710 --> 00:25:28.450
St. Jude other than the commercial, but St. Jude

00:25:28.450 --> 00:25:30.710
is a research hospital in Memphis, Tennessee.

00:25:31.049 --> 00:25:33.349
And I stress the word research because although

00:25:33.349 --> 00:25:36.049
it's located in Tennessee, the work that they

00:25:36.049 --> 00:25:38.430
do is felt all over the world. Even in upstate

00:25:38.430 --> 00:25:41.730
New York, they share that research with Galisano's.

00:25:42.009 --> 00:25:44.049
Sometimes they get a patient through St. Jude,

00:25:44.109 --> 00:25:46.109
but even if there isn't a patient there, the

00:25:46.109 --> 00:25:48.910
work is still being felt here as they are talking

00:25:48.910 --> 00:25:50.809
to the doctors at Galisano and sharing all that

00:25:50.809 --> 00:25:53.630
research. Wow. That's awesome. That's incredible.

00:25:53.730 --> 00:25:55.390
How'd you get hooked up with this organization?

00:25:55.720 --> 00:25:58.440
I was working with Cumulus Media. Cumulus Media

00:25:58.440 --> 00:26:01.920
is the radio group that owns 93Q and 95X. And

00:26:01.920 --> 00:26:04.920
they are the radio partner for St. Jude, where

00:26:04.920 --> 00:26:07.779
they do a radio -a -thon once a year. Literally,

00:26:07.980 --> 00:26:10.660
it was like my first week as the sales manager

00:26:10.660 --> 00:26:13.519
over at Cumulus, and my boss said, hey, we're

00:26:13.519 --> 00:26:16.619
going to send you to Memphis, Tennessee, to visit

00:26:16.619 --> 00:26:20.299
St. Jude. I said, OK. She said, yep, we... partnered

00:26:20.299 --> 00:26:21.940
with them once a year. And I just want to show

00:26:21.940 --> 00:26:24.039
you the importance of why we do the radio sign

00:26:24.039 --> 00:26:26.200
and come back and let me know your feedback.

00:26:27.259 --> 00:26:31.619
I went to Memphis and I will say that my expectation

00:26:31.619 --> 00:26:33.759
was like I was going to go visit St. Joseph's

00:26:33.759 --> 00:26:37.299
Hospital. Sure. Yeah. And then you... It's like

00:26:37.299 --> 00:26:39.740
any hospital, right? Yeah. You pull up and this

00:26:39.740 --> 00:26:42.859
is like a campus. They have housing. for patients.

00:26:43.200 --> 00:26:45.799
They have schools. They have research centers

00:26:45.799 --> 00:26:48.099
after research centers. Hospital is just a small

00:26:48.099 --> 00:26:50.920
portion of what's there. And after I was done

00:26:50.920 --> 00:26:52.980
with that, I just I fell in love with everything

00:26:52.980 --> 00:26:55.259
there is to know about St. Jude. You can't go

00:26:55.259 --> 00:26:57.480
there to learn about St. Jude and not come back

00:26:57.480 --> 00:26:59.519
and want to just do anything in your power for

00:26:59.519 --> 00:27:01.960
St. Jude. And I was all in when I got back. I

00:27:01.960 --> 00:27:03.259
literally called up and I said, I want to do

00:27:03.259 --> 00:27:04.759
more. I just don't want to do the radio. What

00:27:04.759 --> 00:27:08.619
more can I do? And Elise, who is the the regional

00:27:09.480 --> 00:27:11.480
Contact for st. Jude here said we have a we have

00:27:11.480 --> 00:27:14.220
a gala committee. We put on a gala once a year.

00:27:14.460 --> 00:27:15.660
We're looking for new members Do you want to

00:27:15.660 --> 00:27:17.779
come join our committee and and I did and now

00:27:17.779 --> 00:27:21.319
six years ago Wow, that's great So so when you

00:27:21.319 --> 00:27:23.859
talk about a gala that sounds like a fancy thing

00:27:23.859 --> 00:27:26.240
you get it You got to put on your cleanest jeans

00:27:26.240 --> 00:27:28.180
and that's cocktail. It's higher. It's it's like

00:27:28.180 --> 00:27:29.539
handing out It's like a wedding you will have

00:27:29.539 --> 00:27:31.819
the people who are gonna go full -blown all -out

00:27:31.819 --> 00:27:33.279
suits and then you have some other people in

00:27:33.279 --> 00:27:35.700
total tone it down Yeah, I think two years ago

00:27:35.700 --> 00:27:39.279
Sean or tux We'll wear tux this time, too. I

00:27:39.279 --> 00:27:40.960
don't believe it. Do you own a tux, Sean, or

00:27:40.960 --> 00:27:44.160
do you rent them? I own it. Really? I could see

00:27:44.160 --> 00:27:46.500
that. Non -for -profit events, it's just better

00:27:46.500 --> 00:27:51.059
to own it. I even have orange shoes to go, orange

00:27:51.059 --> 00:27:53.299
tux shoes, because I used to go to the Bayheim

00:27:53.299 --> 00:27:56.539
Ball a lot. OK, nice. They were a huge hit. I

00:27:56.539 --> 00:27:58.380
could imagine. You should have went all orange,

00:27:58.519 --> 00:28:01.369
like the Dumb and Dumber. That is a great idea.

00:28:01.769 --> 00:28:05.930
The two of you. You know what I'm saying? Just

00:28:05.930 --> 00:28:09.309
throwing it out there. We don't want to kill

00:28:09.309 --> 00:28:12.210
any owls. That will be okay. No owls will be

00:28:12.210 --> 00:28:15.710
harmed at the gala. Absolutely not. So Rick,

00:28:16.289 --> 00:28:17.769
you said you got involved. What is your role?

00:28:17.990 --> 00:28:20.619
So what exactly do you do with the gala? Basically

00:28:20.619 --> 00:28:22.799
from everything from trying to find sponsors

00:28:22.799 --> 00:28:25.539
such as Nave Law, who has been a generous supporter

00:28:25.539 --> 00:28:28.039
of St. Jude and the Gala for many years, that's

00:28:28.039 --> 00:28:29.900
her biggest thing is to raise money. Because

00:28:29.900 --> 00:28:32.660
of businesses like Nave Law and our sponsors,

00:28:33.039 --> 00:28:35.339
literally every family of a St. Jude patient

00:28:35.339 --> 00:28:37.920
does not receive one single bill. Wow, that's

00:28:37.920 --> 00:28:41.700
awesome. Housing, food, everything is included,

00:28:41.920 --> 00:28:44.420
literally because they're big on if your child

00:28:44.420 --> 00:28:45.799
is battling cancer, the last thing you want to

00:28:45.799 --> 00:28:47.240
think about is how am I going to pay for this?

00:28:47.259 --> 00:28:50.559
Yeah. And that was... I didn't really believe

00:28:50.559 --> 00:28:53.279
it until I got involved in it. They really don't

00:28:53.279 --> 00:28:55.039
see a bill for anything. It's amazing. I have

00:28:55.039 --> 00:28:57.539
a question for you, Rick. Somebody, a little

00:28:57.539 --> 00:28:59.940
one, gets, and I know you may not know the answer

00:28:59.940 --> 00:29:03.059
to this. A little one gets diagnosed. with cancers,

00:29:03.359 --> 00:29:06.140
obviously devastating for the family. Do you

00:29:06.140 --> 00:29:08.539
have to qualify to go to St. Jude's? Like, how

00:29:08.539 --> 00:29:10.759
does that process work? Yeah, it definitely needs

00:29:10.759 --> 00:29:13.359
to be qualified. You can't just show up to St.

00:29:13.460 --> 00:29:15.779
Jude and lock in the front door. I'm sure people

00:29:15.779 --> 00:29:19.859
have tried. Cross that off my list. I would assume

00:29:19.859 --> 00:29:21.700
that you'd have to go through proper protocols.

00:29:21.819 --> 00:29:23.220
Because they're a research hospital, they're

00:29:23.220 --> 00:29:26.039
literally the most dire of situations. St. Jude

00:29:26.039 --> 00:29:30.190
is the Los causes. You basically, it's your last

00:29:30.190 --> 00:29:33.349
resort is St. Jude. But I will say, before St.

00:29:33.470 --> 00:29:36.069
Jude, 60 years ago, if you were a child diagnosed

00:29:36.069 --> 00:29:38.369
with any type of cancer, your survival rate was

00:29:38.369 --> 00:29:42.009
20%. Wow. Because of the research St. Jude has

00:29:42.009 --> 00:29:44.970
been doing, it's now 80%. That's pretty great.

00:29:45.430 --> 00:29:48.930
I mean, it's unfortunately great. This hits home

00:29:48.930 --> 00:29:50.710
with me. I know it's good news, York, but it's

00:29:50.710 --> 00:29:53.289
very relevant. I actually have experienced this

00:29:53.289 --> 00:29:55.890
firsthand. I lost my brother to leukemia. He

00:29:55.890 --> 00:29:58.710
was three years old and I was six and I did the

00:29:58.710 --> 00:30:00.509
bone marrow transplant and we actually went out

00:30:00.509 --> 00:30:02.269
to Minnesota and stayed at the Ronald McDonald

00:30:02.269 --> 00:30:05.349
house and this was this was late 80s. Sure. It

00:30:05.349 --> 00:30:08.950
really had told me to hear how much has changed

00:30:08.950 --> 00:30:12.109
since then because what's You could sit here

00:30:12.109 --> 00:30:14.750
and do the what -ifs, right? But I'd like to

00:30:14.750 --> 00:30:16.890
believe that if that, God forbid, had happened

00:30:16.890 --> 00:30:18.869
nowadays, he would have had a better chance.

00:30:19.130 --> 00:30:20.430
Yeah, I was just gonna say that. It really means

00:30:20.430 --> 00:30:22.950
a lot what you're doing to me personally. So

00:30:22.950 --> 00:30:25.849
thank you. Yeah, leukemia, back in the early

00:30:25.849 --> 00:30:27.829
70s and 80s, was literally a death sentence,

00:30:28.029 --> 00:30:31.430
sadly. But now, I believe it's like survival

00:30:31.430 --> 00:30:33.589
rates in the 90s for leukemia now. Wow. That's

00:30:33.589 --> 00:30:36.829
amazing. I had no idea. That really makes me

00:30:36.829 --> 00:30:40.329
happy, man. That's incredible. Sean, what was

00:30:40.329 --> 00:30:42.720
it that... made you and your firm want to get

00:30:42.720 --> 00:30:44.480
involved in supporting something like this? Yeah.

00:30:44.640 --> 00:30:48.359
One, it's easy, right? Two, my great relationship

00:30:48.359 --> 00:30:51.720
with Rick makes it even more easier. But we support

00:30:51.720 --> 00:30:54.539
a lot of non -for -profits, and I think that

00:30:54.539 --> 00:30:56.880
it's very important to do that. It's our role

00:30:56.880 --> 00:31:00.099
in the community to do that. But I also believe

00:31:00.099 --> 00:31:03.579
that everybody wants to give back. They just

00:31:03.579 --> 00:31:07.859
don't know what. My intention is support whatever

00:31:07.859 --> 00:31:09.720
I can I can't support everything I would love

00:31:09.720 --> 00:31:11.680
to be able to do that but support whatever we

00:31:11.680 --> 00:31:14.740
can and then we can Do things like this to introduce

00:31:14.740 --> 00:31:17.519
people to what it actually is? Yeah, so that

00:31:17.519 --> 00:31:20.420
they know it's st. Jude's they know what they

00:31:20.420 --> 00:31:23.240
do whether it's 65 roses They know what cystic

00:31:23.240 --> 00:31:25.660
fibrosis is Rick's also worked with me with cystic

00:31:25.660 --> 00:31:28.839
fibrosis So there's a lot of different not -for

00:31:28.839 --> 00:31:32.660
-profits out there that really need exposure

00:31:33.019 --> 00:31:35.779
They need the money so that they can make things

00:31:35.779 --> 00:31:37.920
like leukemia go from a death sentence to 90

00:31:37.920 --> 00:31:40.720
% survival rate. So that's why the money is so

00:31:40.720 --> 00:31:43.180
important. There's so many non -for -profits

00:31:43.180 --> 00:31:46.000
out there. And a lot of non -for -profits start

00:31:46.000 --> 00:31:49.779
for really great reasons. They really truly do.

00:31:50.140 --> 00:31:54.700
But unfortunately, it becomes this competitiveness

00:31:54.700 --> 00:31:57.339
that I have seen in working with all of these

00:31:57.339 --> 00:32:00.420
non -for -profits. And I would really like to

00:32:00.420 --> 00:32:04.210
create a business that goes out of its way to

00:32:04.210 --> 00:32:07.630
support non -for -profits from a business standpoint,

00:32:07.990 --> 00:32:11.109
marketing standpoint, from a sales standpoint,

00:32:11.329 --> 00:32:13.930
from a fundraising standpoint, from a board development

00:32:13.930 --> 00:32:16.650
standpoint, and really provides all of these

00:32:16.650 --> 00:32:19.250
resources to these non -for -profits that many

00:32:19.250 --> 00:32:23.430
times are volunteer -led, right? Volunteers that

00:32:23.430 --> 00:32:26.579
also are working 40, 50, 60 hours a week. And

00:32:26.579 --> 00:32:28.880
it takes a real toll on these people. That's

00:32:28.880 --> 00:32:31.740
where my longer game is, is to create a business

00:32:31.740 --> 00:32:34.859
that helps support all of these non -for -profits,

00:32:35.700 --> 00:32:38.319
similar to what the United Way does, but in a

00:32:38.319 --> 00:32:40.960
little bit different type of way. That's awesome.

00:32:41.180 --> 00:32:43.339
That's incredible. Yeah. I don't know how you

00:32:43.339 --> 00:32:48.589
find time to do any. But I think I'm busy. And

00:32:48.589 --> 00:32:50.650
then I hear all the things that you're involved

00:32:50.650 --> 00:32:52.710
in, Sean, and it blows my mind. But I'm glad

00:32:52.710 --> 00:32:55.029
because, like you said, it's so critical. And

00:32:55.029 --> 00:32:57.089
I think I completely agree with you. As just

00:32:57.089 --> 00:32:59.089
anybody who has a business in the community,

00:32:59.529 --> 00:33:01.890
I think it's our duty to support our community.

00:33:02.470 --> 00:33:04.910
And it's nice to see that you're out there doing

00:33:04.910 --> 00:33:08.890
that personally and as a firm. Rick, tell us

00:33:08.890 --> 00:33:10.910
again. I know you mentioned the events coming

00:33:10.910 --> 00:33:15.240
up. this weekend, but specifically, what time,

00:33:15.299 --> 00:33:17.119
where do folks find the information, that sort

00:33:17.119 --> 00:33:20.619
of thing? Sure. If you go to stjude .org slash

00:33:20.619 --> 00:33:22.480
Syracuse Gala, it'll have all the information

00:33:22.480 --> 00:33:25.319
you need. Awesome. Saturday, 6 p .m. on Center

00:33:25.319 --> 00:33:27.619
Ballroom. It's going to be a sold out event with

00:33:27.619 --> 00:33:29.859
approximately 500 people. Wow, awesome. They're

00:33:29.859 --> 00:33:31.920
going to have a silent auction. They'll do a

00:33:31.920 --> 00:33:33.619
give to live. They have patient speakers, which

00:33:33.619 --> 00:33:35.799
are phenomenal. They'll give out the Officer

00:33:35.799 --> 00:33:39.849
Colin Hayward Tool and Award. Switch. I remember

00:33:39.849 --> 00:33:42.650
that story. Let's hear it. Let's talk about that.

00:33:42.930 --> 00:33:45.769
What is that? Tell us about Dr. Westley. If you

00:33:45.769 --> 00:33:47.970
aren't familiar with Officer Collin, I encourage

00:33:47.970 --> 00:33:49.789
you to Google him. His stories are great. He

00:33:49.789 --> 00:33:51.869
was a 10 -year -old boy at the age of two. He

00:33:51.869 --> 00:33:54.789
was diagnosed with a rare brain tumor. He started

00:33:54.789 --> 00:33:56.849
treatment at St. Jude, and he lasted another

00:33:56.849 --> 00:33:59.289
eight years. Wow. His family had him for another

00:33:59.289 --> 00:34:02.009
eight years. And over that time, his dream was

00:34:02.009 --> 00:34:03.789
to give back to the community. He wanted to be

00:34:03.789 --> 00:34:07.630
a police officer. I believe it was 2016. He was

00:34:07.630 --> 00:34:09.909
sworn in with the Ithaca Police Department. Oh

00:34:09.909 --> 00:34:12.190
wow. And that's where I live. And I know all

00:34:12.190 --> 00:34:14.809
the guys that were involved with him directly.

00:34:15.130 --> 00:34:16.190
There are a couple of them are friends of mine.

00:34:16.309 --> 00:34:18.510
It was absolutely amazing. Wow. What they did

00:34:18.510 --> 00:34:20.929
for him. It wasn't just, here's a badge, buddy.

00:34:21.329 --> 00:34:23.329
You're a deputy chief. I mean, they rolled out

00:34:23.329 --> 00:34:26.230
the carpet. This was... Going on for I don't

00:34:26.230 --> 00:34:28.829
know was it years. Yeah. Yeah, it wasn't a one

00:34:28.829 --> 00:34:30.690
-time deal. They welcomed him with open arms

00:34:30.690 --> 00:34:32.630
It was absolutely his funeral was amazing, too

00:34:32.630 --> 00:34:35.349
He had the whole heroes send off with all of

00:34:35.349 --> 00:34:38.190
them. Yes, very awesome. It was special sadly

00:34:38.190 --> 00:34:41.489
he died in 2017 but it was he's he was a great

00:34:41.489 --> 00:34:45.289
human and the st. Jude made an award in his honor

00:34:45.289 --> 00:34:48.769
and this year they Decided to give it to me which

00:34:48.769 --> 00:34:52.429
oh wow. It was not expected and Usually I'm like

00:34:52.429 --> 00:34:54.469
I'd like to be the one honoring somebody. Yeah,

00:34:54.469 --> 00:34:56.809
this is a totally different feel for me And so

00:34:56.809 --> 00:34:58.630
what does obviously we know what we're honoring,

00:34:58.710 --> 00:35:01.050
but what is the award? Ten -year -old boy. Yeah,

00:35:01.050 --> 00:35:03.949
we were about the same size. I'm sorry buddy.

00:35:03.949 --> 00:35:08.889
I'm the size of an eight -year -old What who

00:35:08.889 --> 00:35:10.570
are the types of folks that this award is given

00:35:10.570 --> 00:35:13.010
to so what is it? What is it for at these days?

00:35:13.210 --> 00:35:16.789
Not you Just individuals who just want to give

00:35:16.789 --> 00:35:18.650
back to the community. Okay, it's tough for me

00:35:18.650 --> 00:35:25.130
to say I don't want to be Why are you great yeah,

00:35:25.170 --> 00:35:30.010
no just super homo guy always has been so Why

00:35:30.010 --> 00:35:32.730
did they give it to the recipient last year?

00:35:32.949 --> 00:35:34.730
There you go. There you go. Perfect. So the recipient

00:35:34.730 --> 00:35:37.190
last year She actually is her name is Wendy.

00:35:37.190 --> 00:35:40.119
She does all the photos for st. Jude and literally

00:35:40.119 --> 00:35:42.559
free of charge every year she shows up and she

00:35:42.559 --> 00:35:45.539
does every single photo in the place. And she's

00:35:45.539 --> 00:35:49.099
been doing it for decades. That's a huge champion

00:35:49.099 --> 00:35:51.119
for the cause. Rick is definitely a huge champion

00:35:51.119 --> 00:35:54.519
for the cause. And my hat's off to the organization

00:35:54.519 --> 00:35:56.440
for taking the time to recognize folks because

00:35:56.440 --> 00:35:58.659
you mentioned earlier so much of this is volunteers

00:35:58.659 --> 00:36:01.360
and selfless folks that are there just to...

00:36:01.360 --> 00:36:04.780
do good to take a minute and thank them for their

00:36:04.780 --> 00:36:06.880
efforts is definitely as we know, even in business,

00:36:06.920 --> 00:36:09.579
that's the best way to keep people engaged and

00:36:09.579 --> 00:36:11.679
keep the organization going. And that's great.

00:36:11.920 --> 00:36:13.960
I'm very appreciative. And it allows people like

00:36:13.960 --> 00:36:16.280
Rick to really go out there in the community

00:36:16.280 --> 00:36:20.360
and more so talk about St. Jude's and all of

00:36:20.360 --> 00:36:22.900
that, because obviously part of honoring him

00:36:22.900 --> 00:36:26.619
is also getting friends, family, businesses involved

00:36:26.619 --> 00:36:28.960
in the St. Jude, right? So that's why it's super

00:36:28.960 --> 00:36:32.559
powerful for me. So along those lines, Rick,

00:36:32.559 --> 00:36:34.800
of getting people involved, you mentioned in

00:36:34.800 --> 00:36:37.159
one region, obviously, St. Jude's is a national

00:36:37.159 --> 00:36:40.039
thing. How big is the region? What is the area

00:36:40.039 --> 00:36:42.260
we're working in here? It's huge. It's all over.

00:36:42.360 --> 00:36:44.360
It's not even in this country. It's in other

00:36:44.360 --> 00:36:49.219
countries, too. Name them. Give me a map. Give

00:36:49.219 --> 00:36:50.199
me a map. And then we're going to throw their

00:36:50.199 --> 00:36:53.139
flags up there and you have to be able to identify

00:36:53.139 --> 00:36:56.000
those flags. So it's crazy. One of the rooms

00:36:56.000 --> 00:36:59.460
at St. Jude, they have flags all different countries.

00:36:59.980 --> 00:37:02.820
hundreds of flags and it's, what do these flags

00:37:02.820 --> 00:37:05.639
represent? They're actually employees of St.

00:37:05.679 --> 00:37:09.079
Jude. Oh wow. Which is very cool. So St. Jude

00:37:09.079 --> 00:37:13.219
does this really cool from two sides. From a

00:37:13.219 --> 00:37:15.900
committee side, once a year they will bring all

00:37:15.900 --> 00:37:18.619
the committees all over the country to Memphis

00:37:18.619 --> 00:37:22.420
and they do workshops and they talk to Patient

00:37:22.420 --> 00:37:25.500
speakers and just reassures what why we're doing

00:37:25.500 --> 00:37:27.739
it sure So when you go to that thousands of people

00:37:27.739 --> 00:37:29.579
are attended that from the radio partner side,

00:37:29.619 --> 00:37:31.719
and I've been lucky to do both I've been to Memphis

00:37:31.719 --> 00:37:34.599
three times One time as a radio partner for they

00:37:34.599 --> 00:37:36.260
call it country cares where they bring all the

00:37:36.260 --> 00:37:38.679
radio partners from all over the country Down

00:37:38.679 --> 00:37:42.000
there they put them up in in the hotels Food

00:37:42.000 --> 00:37:43.340
everything just got to get down there whether

00:37:43.340 --> 00:37:44.900
you want to drive or five you get down there

00:37:44.900 --> 00:37:48.860
They take care of everything hmm, so huge huge.

00:37:48.920 --> 00:37:51.349
I don't say it's the Best place in the world,

00:37:51.429 --> 00:37:54.309
you never want to end up. Wow. Yeah. Yeah. And

00:37:54.309 --> 00:37:56.570
in terms of your local team, as you're going

00:37:56.570 --> 00:37:59.150
out and getting sponsors, how far are you going

00:37:59.150 --> 00:38:01.849
here in central New York? So there's actually,

00:38:01.949 --> 00:38:04.110
there's another committee in Albany. OK. They

00:38:04.110 --> 00:38:08.030
do their gala in, I think, May. OK. It's a little

00:38:08.030 --> 00:38:11.070
warmer weather. So we stay right in the central

00:38:11.070 --> 00:38:13.489
New York area. Gotcha. Basically, just the heart

00:38:13.489 --> 00:38:16.050
of Syracuse. They used to have one in Utica and

00:38:16.050 --> 00:38:18.090
Buffalo. But I think right now, and then There's

00:38:18.090 --> 00:38:20.210
just Syracuse and Albany and they're separate

00:38:20.210 --> 00:38:23.130
committees. I see. That's incredible. That's

00:38:23.130 --> 00:38:25.250
incredible. If folks want to get involved, they

00:38:25.250 --> 00:38:27.530
want to be like Sean, they want to be a sponsor.

00:38:27.710 --> 00:38:30.829
Don't be like Sean. And not even necessarily

00:38:30.829 --> 00:38:32.829
just for this particular event, but they just

00:38:32.829 --> 00:38:35.570
want to contribute. What's the best way? It's

00:38:35.570 --> 00:38:38.550
literally www .saintjude .com slash Syracuse

00:38:38.550 --> 00:38:40.510
Gala. Everything's on there. If you can't go

00:38:40.510 --> 00:38:42.289
to the Gala and you want to donate, there's options

00:38:42.289 --> 00:38:44.150
just to donate on there. We're going to have

00:38:44.150 --> 00:38:45.630
a sound auction. You don't have to be present.

00:38:45.929 --> 00:38:48.070
at the gala to participate in the sound auction

00:38:48.070 --> 00:38:50.170
so could sign up for the sound auction and bid

00:38:50.170 --> 00:38:51.869
on some prizes and all that money goes directly

00:38:51.869 --> 00:38:54.429
to St. Jude as well. You got food at the gala?

00:38:54.969 --> 00:38:57.289
Delicious food. So here's the thing. Here's the

00:38:57.289 --> 00:38:58.889
challenge with that because I love these things.

00:38:59.010 --> 00:39:01.550
You get dressed up and it's awesome and then

00:39:01.550 --> 00:39:03.389
they have the best food in the world and I just

00:39:03.389 --> 00:39:05.070
know the first bite and I'm just... Yeah, it's

00:39:05.070 --> 00:39:06.630
all over. I'm that slob again. It doesn't matter

00:39:06.630 --> 00:39:11.710
how nice the suit is. I miss my mouth every time

00:39:11.710 --> 00:39:13.570
with the messiest thing in the building. I might

00:39:13.570 --> 00:39:16.130
not eat till after my speech. I spill something

00:39:16.130 --> 00:39:17.530
on it, and I know one person who would point

00:39:17.530 --> 00:39:20.389
it out. Yeah. Back of the crowd. Hey, what's

00:39:20.389 --> 00:39:23.769
on your shirt? You need a time stack? This just

00:39:23.769 --> 00:39:25.389
in. They found out Sean's going to be there.

00:39:25.469 --> 00:39:27.829
It's not a silent auction anymore. It's going

00:39:27.829 --> 00:39:32.949
to be a very loud auction. Oh, man. Well, Rick,

00:39:33.110 --> 00:39:37.369
I have a question. Does St. Jude's do events

00:39:37.369 --> 00:39:40.840
beyond the galley here in Central New York? No,

00:39:40.840 --> 00:39:44.679
okay, we could we should yeah, just we look and

00:39:44.679 --> 00:39:46.860
we need more help Yeah, it's even more important

00:39:46.860 --> 00:39:50.559
than I guess that this the gala being the one

00:39:50.559 --> 00:39:53.440
-time event that they have there is so well attended

00:39:53.440 --> 00:39:56.119
Every time I've gone. It's well intended. It's

00:39:56.119 --> 00:39:59.739
a ton of fun But yeah to your to that point we

00:39:59.739 --> 00:40:02.659
they you guys can use more volunteers. Yes. Oh

00:40:02.659 --> 00:40:06.139
for sure For that so and just to put into perspective

00:40:06.139 --> 00:40:09.039
for just this year just in sponsorship money

00:40:09.039 --> 00:40:11.239
alone our goal was a hundred and twelve thousand

00:40:11.239 --> 00:40:13.579
dollars and we raised over a hundred and fifteen

00:40:13.579 --> 00:40:15.559
thousand Oh, that's awesome. That's just sponsorship.

00:40:15.760 --> 00:40:18.500
So since Syracuse the Syracuse for st. Jude gal

00:40:18.500 --> 00:40:20.679
has been on we've we we hit the million dollar

00:40:20.679 --> 00:40:23.679
mark two years ago Wow, well over a million dollars.

00:40:23.860 --> 00:40:27.059
That's so cool And other places they do they

00:40:27.059 --> 00:40:29.480
do golf events golf on some do gales and golf

00:40:29.909 --> 00:40:31.849
But it's just, yeah, it'll be just more work

00:40:31.849 --> 00:40:34.030
for me. You know, I'm gonna recruit you to do

00:40:34.030 --> 00:40:36.670
the golf. There you go. You already do one, what's

00:40:36.670 --> 00:40:39.389
one more? I do multiple golf. What's one more?

00:40:39.750 --> 00:40:42.630
And maybe I should know this, and if I should,

00:40:42.750 --> 00:40:45.309
we'll edit it out. But can you just talk about

00:40:45.309 --> 00:40:47.929
what's the main mission of St. Jude's? Is it

00:40:47.929 --> 00:40:50.869
more about comfort care, or is it more about

00:40:50.869 --> 00:40:54.150
really trying to... It's a hundred percent more

00:40:54.150 --> 00:40:56.750
about finding a cure that's keeping them alive.

00:40:56.909 --> 00:40:58.909
Yeah, this is not comfort care. This is no we

00:40:58.909 --> 00:41:01.590
are going to We're gonna help keep you alive

00:41:01.590 --> 00:41:03.010
and we're gonna you're gonna beat this That's

00:41:03.010 --> 00:41:05.010
what I thought but I and the reason I asked I

00:41:05.010 --> 00:41:07.750
just for the casual viewer listener I just think

00:41:07.750 --> 00:41:10.010
it they might not know that that and that's a

00:41:10.010 --> 00:41:12.730
question. It's morbid. But yes, great Do they

00:41:12.730 --> 00:41:15.530
get down into real specific niches? We just talked

00:41:15.530 --> 00:41:17.289
about cancers in general. Obviously, there's

00:41:17.289 --> 00:41:19.530
so many different types Is there anything that

00:41:19.530 --> 00:41:22.769
they really focus on or they are to address all

00:41:22.769 --> 00:41:24.769
those different things that they that's hard

00:41:24.769 --> 00:41:27.289
to beat I see a lot of times for instance like

00:41:27.289 --> 00:41:30.179
leukemia they don't need to go to St. Jude anymore

00:41:30.179 --> 00:41:32.880
for that. Sure. They already pretty much perfected

00:41:32.880 --> 00:41:35.019
how to handle that. That's amazing. It's the

00:41:35.019 --> 00:41:37.619
ones that, wow, we don't know what this is, we

00:41:37.619 --> 00:41:40.280
don't know how to treat it. Yeah. And those are

00:41:40.280 --> 00:41:42.019
the people who go to St. Jude and they learn.

00:41:42.119 --> 00:41:45.880
And what's great about St. Jude as well is we've

00:41:45.880 --> 00:41:47.340
probably all been in the hospital before. We

00:41:47.340 --> 00:41:48.480
can't wait to get the heck out of the hospital.

00:41:48.480 --> 00:41:52.099
Sure. Most of the children who go through St.

00:41:52.199 --> 00:41:54.519
Jude, they end up staying there. Really? When

00:41:54.519 --> 00:41:57.440
you go, they get jobs there. Wow, like they have

00:41:57.440 --> 00:42:00.159
so much they're so much indebted in the st. Jude

00:42:00.159 --> 00:42:01.940
and they have so much respect and love for it

00:42:01.940 --> 00:42:04.900
that they never leave and A lot of the people

00:42:04.900 --> 00:42:07.079
were doing tours around camp and they they're

00:42:07.079 --> 00:42:08.699
telling their story. Oh, yeah I was diagnosed

00:42:08.699 --> 00:42:10.820
with cancer when I was nine years old and I wasn't

00:42:10.820 --> 00:42:13.260
expected to live and here I am 30 years old and

00:42:13.260 --> 00:42:16.000
I'm the head of research now over. Yeah, it's

00:42:16.000 --> 00:42:18.480
amazing That's a good to have a hospital that

00:42:18.480 --> 00:42:21.079
is meant for something like this as someone who

00:42:21.079 --> 00:42:23.949
experienced it firsthand is so special Because

00:42:23.949 --> 00:42:26.849
we know you get diagnosed with cancer, they say

00:42:26.849 --> 00:42:28.630
go right to Sloan Kettering. It's like the best

00:42:28.630 --> 00:42:31.670
in the world. And what's the benefit of going

00:42:31.670 --> 00:42:34.130
to St. Jude's over some of the best cancer hospitals?

00:42:34.550 --> 00:42:36.269
It's because of the care you're going to get,

00:42:36.630 --> 00:42:39.920
the way they treat you. Because the worst thing

00:42:39.920 --> 00:42:41.739
you could ever hear is that your child is sick,

00:42:41.739 --> 00:42:43.900
especially with something like cancer. To give

00:42:43.900 --> 00:42:46.699
them the absolute best environment and experience

00:42:46.699 --> 00:42:48.599
that you possibly could while you're going through

00:42:48.599 --> 00:42:51.300
something like that is so detrimental, even in

00:42:51.300 --> 00:42:53.780
the way that the doctors and nurses, their positive

00:42:53.780 --> 00:42:56.059
attitudes, just to get your mind off things on

00:42:56.059 --> 00:42:57.840
a daily basis. So it's absolutely incredible

00:42:57.840 --> 00:43:01.960
what you do, man. And if you think about what

00:43:01.960 --> 00:43:04.960
they're doing from a research standpoint, it's

00:43:04.960 --> 00:43:10.070
super important, right? If they can find cures,

00:43:10.150 --> 00:43:12.969
because we all know somebody that has had cancer

00:43:12.969 --> 00:43:15.349
or has passed away from cancer. Of course. And

00:43:15.349 --> 00:43:18.510
usually, it's when they're old or really young,

00:43:18.750 --> 00:43:22.289
right? But my brother -in -law's brother passed

00:43:22.289 --> 00:43:26.650
away a year ago, 31 years old. Wow. And they

00:43:26.650 --> 00:43:29.269
were going through a bunch of different treatments.

00:43:29.429 --> 00:43:32.250
They went down to New York City. And they said,

00:43:32.269 --> 00:43:34.670
it's grown. It's gotten too big. We're going

00:43:34.670 --> 00:43:37.199
to set you up with care at home. And I couldn't

00:43:37.199 --> 00:43:40.960
imagine that four or five hours, three hours

00:43:40.960 --> 00:43:45.420
of driving, ride back home knowing that you're

00:43:45.420 --> 00:43:49.380
gonna die. And what do you do? Do you shut down?

00:43:49.539 --> 00:43:53.400
Do you call everybody? Do you go? What do you

00:43:53.400 --> 00:43:57.019
do? I'm so overwhelmed at the thought of mm -hmm

00:43:57.019 --> 00:43:59.480
that I couldn't imagine Yeah, what they had to

00:43:59.480 --> 00:44:02.119
go through and thankfully my brother -in -law

00:44:02.119 --> 00:44:04.539
and his family do well They went they were actually

00:44:04.539 --> 00:44:07.179
huge Eagles fans They went to the Super Bowl

00:44:07.179 --> 00:44:09.820
this year to honor Mike because they had gone

00:44:09.820 --> 00:44:12.260
Mike had gone to the Super Bowl a few years back

00:44:12.260 --> 00:44:15.019
So they went to honor him But yeah, what they're

00:44:15.019 --> 00:44:17.860
doing at a young age really can impact cancer

00:44:17.860 --> 00:44:20.039
in general. Sure. Like we all hear the hashtags,

00:44:20.340 --> 00:44:23.980
F cancer, all this, but it's so true. So like

00:44:23.980 --> 00:44:25.980
say Jude's and the research and everything that

00:44:25.980 --> 00:44:30.000
they're doing is helping all aspects of it from

00:44:30.000 --> 00:44:32.960
there. That's incredible. Rick, what's your day

00:44:32.960 --> 00:44:35.179
job when you're not supporting this incredible

00:44:35.179 --> 00:44:37.039
organization? A little bit of backstory. I've

00:44:37.039 --> 00:44:40.360
been in the radio and TV world for over 20 years.

00:44:40.480 --> 00:44:42.559
I started my career at News Channel 9, doing

00:44:42.559 --> 00:44:44.699
advertising and marketing from there, switched

00:44:44.699 --> 00:44:46.780
over to radio for a couple years. Then after

00:44:46.780 --> 00:44:49.559
17 years, I said, I want to do this by myself.

00:44:50.219 --> 00:44:51.800
One of the good things that came out of COVID,

00:44:51.840 --> 00:44:54.260
and I'm sure you heard good stories of things

00:44:54.260 --> 00:44:56.480
that happened from COVID, was I decided to start

00:44:56.480 --> 00:44:59.920
my own business. So I had great client relationships.

00:45:00.179 --> 00:45:02.039
So I just said, hey, I'm going to start my own

00:45:02.039 --> 00:45:03.860
marketing agency if you want me to handle all

00:45:03.860 --> 00:45:06.679
your advertising. And I kept getting yes. I've

00:45:06.679 --> 00:45:08.400
been my third year of doing it and haven't looked

00:45:08.400 --> 00:45:10.500
back and things are going great. That's incredible,

00:45:10.679 --> 00:45:13.159
man. And you have a killer OnlyFans if you guys

00:45:13.159 --> 00:45:16.139
want to check that out. No, you hear about all

00:45:16.139 --> 00:45:18.480
the horrible things about the pandemic, clearly.

00:45:19.739 --> 00:45:21.639
And you're one of the ones that are on the other

00:45:21.639 --> 00:45:23.579
side of that. There were a lot of positive things

00:45:23.579 --> 00:45:25.900
that came out of COVID. A hundred percent. And

00:45:25.900 --> 00:45:27.639
those are the kinds of things that just gave

00:45:27.639 --> 00:45:29.760
you a chance to reset and go, wow, now I have

00:45:29.760 --> 00:45:32.719
time to actually exactly formulate and come up

00:45:32.719 --> 00:45:34.500
with an idea for something that I really love.

00:45:34.820 --> 00:45:37.159
So you're doing amazing things, man. It's really

00:45:37.159 --> 00:45:40.980
hard to open up a business too. You have to worry

00:45:40.980 --> 00:45:43.239
about the overhead. How's the business going

00:45:43.239 --> 00:45:46.679
to come in? Am I going to survive? And then what

00:45:46.679 --> 00:45:49.000
if it doesn't? Now I have to go eat salt and

00:45:49.000 --> 00:45:51.400
go from there. So I'm proud of Rick where he's

00:45:51.400 --> 00:45:53.179
gone for it. Yeah, it should be. Yeah. That's

00:45:53.179 --> 00:45:55.579
awesome. And I was going to commend your employer

00:45:55.579 --> 00:45:58.400
for letting you have so much time for this charitable

00:45:58.400 --> 00:46:02.039
work. Here I am. Commend yourself. Good job,

00:46:02.280 --> 00:46:05.019
man. You looking for a plug for those things,

00:46:05.420 --> 00:46:07.159
website, anything like that? If folks want any

00:46:07.159 --> 00:46:10.619
of that sort of business? New business, nubusinessmarketing

00:46:10.619 --> 00:46:13.619
.com. All my info's on there. Contact me. If

00:46:13.619 --> 00:46:15.380
you need help with any kind of advertising and

00:46:15.380 --> 00:46:18.860
marketing, radio and TV's my specialty. That's

00:46:18.860 --> 00:46:20.500
my bread and butter, but I can do everything

00:46:20.500 --> 00:46:23.679
from build websites to buy billboards. And that's

00:46:23.679 --> 00:46:27.599
any sector of business, right? Any solid types

00:46:27.599 --> 00:46:28.800
of businesses. Yeah, and it doesn't have to be

00:46:28.800 --> 00:46:31.159
local. I actually deal with a couple. There's

00:46:31.159 --> 00:46:33.820
a sit -mean -sit in Syracuse. I have a couple

00:46:33.820 --> 00:46:35.840
sit -mean -sits. I have one in Montana that I

00:46:35.840 --> 00:46:37.400
have a marketing for. I have another one in New

00:46:37.400 --> 00:46:40.159
Hampshire that I do his marketing for. He doesn't

00:46:40.159 --> 00:46:42.360
work with any other DWI firms, though. That's

00:46:42.360 --> 00:46:45.380
it. There's only one. There really is only one,

00:46:45.380 --> 00:46:48.019
my friend. Hey, that's all right. You don't want

00:46:48.019 --> 00:46:51.440
to spread your talents to others. If I may, let's

00:46:51.440 --> 00:46:53.840
plug Sean's podcast right here at the Growth

00:46:53.840 --> 00:46:58.000
Mode Content. Phoenix Rising podcast, which you

00:46:58.000 --> 00:47:01.079
can catch right here. We go to Good News York

00:47:01.079 --> 00:47:04.059
for all the links to all our things and stuff,

00:47:04.059 --> 00:47:06.340
but also the podcasts that we do produce here

00:47:06.340 --> 00:47:09.119
at Growth Mode Content. Fantastic podcast. I

00:47:09.119 --> 00:47:10.579
think we got it out there now. Are we getting

00:47:10.579 --> 00:47:13.760
close? Yeah. All right. It's going to be fire.

00:47:13.940 --> 00:47:18.179
It is. Literally. The intro. It's super cool.

00:47:18.320 --> 00:47:20.199
Fantastic. We're making so many cool things and

00:47:20.199 --> 00:47:22.139
learning about so many different things. And

00:47:22.139 --> 00:47:24.420
that's why we're doing this. And it's cool. It's

00:47:24.420 --> 00:47:26.760
a blast. I'm really glad, Sean, that you were

00:47:26.760 --> 00:47:29.090
able to. bring Rick today and absolutely it was

00:47:29.090 --> 00:47:30.969
great to meet you and I'm nice to meet you guys

00:47:30.969 --> 00:47:32.909
really appreciate what you're doing man it's

00:47:32.909 --> 00:47:34.909
really special full record Rick is standing up

00:47:34.909 --> 00:47:38.570
right now so am I I'm actually on my tippy toes

00:47:38.570 --> 00:47:43.030
we designed this so that yeah levels that's why

00:47:43.030 --> 00:47:45.610
this chair goes up and down feet are dangling

00:47:45.610 --> 00:47:49.369
oh man Sean before we go anything else that that

00:47:49.369 --> 00:47:51.929
we should mention and then where can folks learn

00:47:51.929 --> 00:47:54.650
more about what you do yeah you can learn what

00:47:54.650 --> 00:47:58.519
I do is You can go to NaviCares. All of the non

00:47:58.519 --> 00:48:00.599
-for -profits that were on there. Take a look.

00:48:00.960 --> 00:48:03.639
If you don't see a non -for -profit that's on

00:48:03.639 --> 00:48:06.800
there, reach out. My email's on there. Reach

00:48:06.800 --> 00:48:09.219
out. I'll be more than happy to get your non

00:48:09.219 --> 00:48:11.719
-for -profit involved. There's usually a waiting

00:48:11.719 --> 00:48:13.980
list, but I'll be more than happy to get on there,

00:48:14.119 --> 00:48:18.239
promote it, and make that work. You really, this

00:48:18.239 --> 00:48:20.300
isn't one of those gimmicks where your company

00:48:20.300 --> 00:48:22.179
throws something at a couple of these charities

00:48:22.179 --> 00:48:23.719
to get your name on the banner. You're going

00:48:23.719 --> 00:48:26.019
really, you got a website, you've got a whole

00:48:26.619 --> 00:48:29.980
program, I think. Yeah. And that's really impressive,

00:48:30.159 --> 00:48:33.019
man, honestly. It's intentional. Our core values

00:48:33.019 --> 00:48:36.460
and our vision and mission was all based around

00:48:36.460 --> 00:48:41.420
prioritizing our people, our community, and our

00:48:41.420 --> 00:48:45.360
clients in that order. And it's super important

00:48:45.360 --> 00:48:46.920
because if you take care of your people, they'll

00:48:46.920 --> 00:48:48.440
take care of the community and then you can take

00:48:48.440 --> 00:48:50.519
care of your clients. Sure. And I think that,

00:48:50.659 --> 00:48:53.860
like I said earlier, that it's a business's responsibility

00:48:54.440 --> 00:48:56.860
to give back to the community, right? It's not

00:48:56.860 --> 00:49:00.039
fair for us to not give back to the community

00:49:00.039 --> 00:49:02.639
yet, have the community want to support us. Sure.

00:49:02.820 --> 00:49:06.059
It has to be a two -way street. And secondary,

00:49:06.559 --> 00:49:08.480
working in a law firm can be stressful. It can

00:49:08.480 --> 00:49:10.559
be stressful, it can be overwhelming, all of

00:49:10.559 --> 00:49:12.599
those things. And if we can take those moments

00:49:12.599 --> 00:49:15.619
to really do not -for -profit work this Christmas,

00:49:15.760 --> 00:49:17.920
and rather than getting our employees Christmas

00:49:17.920 --> 00:49:20.539
gifts, we built beds for Sleep and Havingly Peace.

00:49:21.489 --> 00:49:23.349
And the employees came back and said, this was

00:49:23.349 --> 00:49:25.630
the best Christmas gift. And it was so much fun.

00:49:25.869 --> 00:49:30.190
But when you hear about things like young adults

00:49:30.190 --> 00:49:34.230
not being able to sleep because they don't have

00:49:34.230 --> 00:49:37.269
a bed, that's insane. How are they going to learn

00:49:37.269 --> 00:49:39.650
in school? How are they going to have those opportunities

00:49:39.650 --> 00:49:42.579
that we've all had when they don't have a? They

00:49:42.579 --> 00:49:44.400
had to sleep it. They get a good night's sleep.

00:49:44.500 --> 00:49:47.260
It's crazy. And the fact that Syracuse is one

00:49:47.260 --> 00:49:50.179
of the largest areas for bedbelts is very concerning.

00:49:50.199 --> 00:49:54.619
Really? Yeah. Yeah. I think when we did it, I

00:49:54.619 --> 00:49:56.079
don't know the number. I'm going to make it up.

00:49:56.460 --> 00:49:59.519
But I think we did that millions bed for Central

00:49:59.519 --> 00:50:03.179
New York. But it's not uncommon to hear that

00:50:03.179 --> 00:50:06.239
Syracuse's low poverty rate is extremely low.

00:50:06.260 --> 00:50:09.460
One of the lowest in or one of the highest in

00:50:10.039 --> 00:50:12.360
in the United States. There's some good news.

00:50:12.940 --> 00:50:15.940
And we forget that, right? Yeah. We get to go

00:50:15.940 --> 00:50:18.260
home and we get to have a nice meal. We get to

00:50:18.260 --> 00:50:20.820
go to our beds. Yeah. We get to have our blankets

00:50:20.820 --> 00:50:23.739
on us. So I think it's really important to do

00:50:23.739 --> 00:50:25.679
those things because it humbles your employees.

00:50:25.760 --> 00:50:28.559
Yeah. When I talk to people when they're wanting

00:50:28.559 --> 00:50:31.480
to become employees, I have the conversation

00:50:31.480 --> 00:50:32.860
because obviously you get to the point where

00:50:32.860 --> 00:50:34.360
you have the conversation about money, right?

00:50:34.380 --> 00:50:38.610
Sure. For me, it's more than just money. Somebody's

00:50:38.610 --> 00:50:40.489
coming to work for us because they're a good

00:50:40.489 --> 00:50:42.650
human. They want to give back to the community

00:50:42.650 --> 00:50:44.650
and all the other benefits that we have that

00:50:44.650 --> 00:50:46.929
go along with that. Sure. So usually that's what

00:50:46.929 --> 00:50:49.030
creates our competitive advantage. But yeah,

00:50:49.030 --> 00:50:50.750
I think that everybody wants to give back. They

00:50:50.750 --> 00:50:53.469
just don't know where to help them find that

00:50:53.469 --> 00:50:56.949
place and to win. And there's no greater fulfillment.

00:50:57.869 --> 00:50:59.730
And you know this, too. You do a lot of charitable

00:50:59.730 --> 00:51:03.469
things than giving something to somebody. I don't

00:51:03.469 --> 00:51:06.500
mean like the fart machine megaphone if you wanna,

00:51:06.960 --> 00:51:09.780
right? I can give that to Sean and he'll be here

00:51:09.780 --> 00:51:12.679
all day playing with it. Please do. But when

00:51:12.679 --> 00:51:15.219
you truly give something to somebody who needs

00:51:15.219 --> 00:51:19.739
it, like a bed, something to live, there's no

00:51:19.739 --> 00:51:21.880
greater fulfillment, there's no better feeling.

00:51:22.260 --> 00:51:25.000
I believe that you can achieve whatever you want

00:51:25.000 --> 00:51:27.739
in life. but you have to first be willing to

00:51:27.739 --> 00:51:31.019
give with receiving nothing. That's exactly it.

00:51:31.139 --> 00:51:33.000
You know, that good feeling that speaks to what

00:51:33.000 --> 00:51:34.800
Sean said is on top of everything that it does

00:51:34.800 --> 00:51:37.519
for the community. It's a positive for the organization

00:51:37.519 --> 00:51:40.539
as well and for your team. For sure. At our company,

00:51:40.780 --> 00:51:43.159
we started a little over a year ago offering

00:51:43.159 --> 00:51:45.840
what we call charity days, which is basically

00:51:45.840 --> 00:51:48.420
one day a quarter where folks can go and just

00:51:48.420 --> 00:51:50.320
give their time to an organization that they're

00:51:50.320 --> 00:51:53.090
passionate about. And we as a company, we've

00:51:53.090 --> 00:51:55.289
got a lot of nonprofit clients and we got a lot

00:51:55.289 --> 00:51:57.369
of organizations that we support. And we do that

00:51:57.369 --> 00:51:59.730
sort of as part of our work day. But the idea

00:51:59.730 --> 00:52:03.190
here is if someone is just really passionate

00:52:03.190 --> 00:52:05.889
about a particular thing, they can go and jump

00:52:05.889 --> 00:52:08.650
in and basically give a few days of their time

00:52:08.650 --> 00:52:11.949
to folks. And it's that sort of interaction that

00:52:11.949 --> 00:52:13.889
keeps people connected. And I love to see other

00:52:13.889 --> 00:52:18.030
folks do that. Connected in a genuine, loving,

00:52:19.090 --> 00:52:22.909
approachable way. Not loving in a you're giving

00:52:22.909 --> 00:52:25.550
me a picture right doing it for the sake of doing

00:52:25.550 --> 00:52:28.489
it It's the way to do it now Rick and I have

00:52:28.489 --> 00:52:30.349
to go to a chocolate factory that we have to

00:52:30.349 --> 00:52:34.210
run Oompa Loompas over here. So we kids we're

00:52:34.210 --> 00:52:40.389
at this We got our buddy Sean not a law firm

00:52:40.389 --> 00:52:43.650
and in DWI team you catch him like Mike said

00:52:43.650 --> 00:52:47.010
ridiculous amounts of wisdom growth mode content

00:52:47.010 --> 00:52:50.530
calm coming out of this guy podcast rising Phoenix

00:52:50.530 --> 00:52:53.309
Rising. Our man Rick St. Jude's. Thank you guys

00:52:53.309 --> 00:52:55.670
very much. Come to the event this weekend and

00:52:55.670 --> 00:52:58.570
even if you can't you can support I'm sure any

00:52:58.570 --> 00:53:00.929
day of the week we got I'm sure options for folks

00:53:00.929 --> 00:53:02.809
to help out this great cause right? It was a

00:53:02.809 --> 00:53:04.829
pleasure having you both on here seriously. Thank

00:53:04.829 --> 00:53:11.030
you. Thanks guys. Damn dude what a what an incredible

00:53:11.030 --> 00:53:15.289
Monday huh? Yeah I wasn't expecting To go through

00:53:15.289 --> 00:53:17.329
all those emotions. Listen when Sean Kelsey shows

00:53:17.329 --> 00:53:19.110
up, you never know what to expect. You can expect

00:53:19.110 --> 00:53:23.150
this Which by the way, Matt hates it, but I brought

00:53:23.150 --> 00:53:26.289
this when I don't like something My daughter

00:53:26.289 --> 00:53:27.590
bought that. Oh when you don't like something.

00:53:27.590 --> 00:53:29.230
I thought that's how we were applauding things.

00:53:29.309 --> 00:53:33.650
Oh, we could do that too. I love that We promise

00:53:33.650 --> 00:53:37.630
you folks this won't be just fart jokes. No We

00:53:37.630 --> 00:53:40.690
got fart megaphones. Come on. We are well versed.

00:53:40.690 --> 00:53:42.750
We don't just do fart jokes. We have fart megaphones.

00:53:42.869 --> 00:53:44.860
All right, we're professional We should probably

00:53:44.860 --> 00:53:47.159
go home before we quit while we're ahead. Sounds

00:53:47.159 --> 00:53:49.420
like we need to. Yeah. But yeah, thanks for joining

00:53:49.420 --> 00:53:51.559
us for Good News York, and you'll see us again

00:53:51.559 --> 00:53:56.079
tomorrow, 5 p .m. Eastern time. Peace out. Peace.