WEBVTT

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What's going on, everybody? Welcome to Good News

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York. Yes. Is this the official? I mean, we've

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done like eight episodes now and asked, is this

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the official first one? I know we've had eight

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fake episodes. Or Mr. B says your first 100 are

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going to suck, so I'm glad you invited me. Yeah,

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we only have 92 more to go. 92 more. Yeah, we

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said we're going to invite the really good guests

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in the following weeks. Yeah, you know. Hey,

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Abel, what are you doing? Welcome, everybody.

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I'm Matt Major from Growth Mode Content. This

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is Good News York. I'm joined by my awesome spiky

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-haired sidekick. No, too much. Mikey B. Yeah,

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Mike Brindisi. How are you? Good morning. We

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have a very exciting guest here today. Yes. Good

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morning. My name is Abel Ramirez. I'm more than

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honored to be here today. This is awesome to

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have our buddy Abel here. This guy is, I think

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he's what? What are you, like 17 years old or

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something, and you're a billionaire? Is that...

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That's about it, but I'm 15. That's fair. You

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get carded for literally everything, don't you?

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You can't even buy a lotto ticket, can you? No,

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I can't. I have to show my ID every time I go

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to the store. Where's your dad? These Cuban guys,

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man. He's going to be 60 and still look like

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that. I am not. My wife is staying far away from

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him. I'm keeping her away from Abel. Yeah, you

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know, it's funny. I try to grow a beard, but

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I can't even grow a full beard because if I shave...

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You know, I don't know, Mike. But you look good

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too, man. Well, thank you, but not around you.

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You walked in and I went, well, I'm ugly for

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the next couple of hours. Pretty boy problems

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over here, man. Something I never experienced.

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Rico Suave here. Say hello to my little friend.

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Speaking of pretty boys, behind the board. We

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got our man, Danny. Yeah, Danny. He's dug in

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deep. Look at him. Look at our guy. Look at him.

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I love him so much. He's got the Metroid shirt

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on. I do. Oh, man. Don't you just want to snuggle

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with him? Look at him. He's just the best. Danny

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Downer. No, I mean, he's not Danny Downer. When

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I say Debbie Danny, Debbie Danny. He's always

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got good news. I think he should be the thumbnail

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for every single video you guys post. That's

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a great idea. We'll take that into consideration.

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Different expressions from Danny. That's it.

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All right. Well, here we are. We're doing it.

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So yeah, so let's let's jump right in man and

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let's talk a little bit about our buddy Abel

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so Abel I Know the story but so many people don't

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so give us just the quick Background where you

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came from what you're doing right now. Yeah quick

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rundown So say my name is Abel Ramirez Gonzales

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not like speeding on Salas, but it's something

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along those lines He was pretty speedy. I am

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from Cuba as you know, Cuba is a communist country

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You go there is like 60 years in the past. You

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still see the old chevys and the 57 dodge, you

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know, they're still running around like it's

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today. Don't worry. We're heading that way too.

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We'll meet you there. You know, I think you're

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right. I think you're right. My different story.

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I my dad was a minister and we lived at the church.

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Oh, very humble beginnings for us. And as you

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know, Cubans don't like or not Cubans, but the

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communist regime does not like any type of gathering

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that might threaten their power in government

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and Christians are known for very, you know,

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very vocal about sure, I mean, things like that.

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So he was persecuted and even in prison a couple

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times and he applied for a political refugee

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back in the day when there was a there was an

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US embassy within the Swiss Switzerland embassy

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in Cuba. It wasn't an official US embassy, but

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they had like a Little office in the building

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right where you can go and you know ask for asylum

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that sort of thing and And he did and it took

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a long time a lot of money and a lot of processes

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paperwork interviews But he finally got accepted

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we moved here in 2010. I'll never forget it.

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It was October 19 the planes coming down I see

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all the colors on the trees. It looked like a

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movie because think about it. Cuba is 24 -7 Hot

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weather. This stuff that we've been seeing around

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here for the last week or so, you don't get to

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see it in Cuba. I mean, it's dead all year long

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and rain and storm and hurricane season. That's

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it. And super hot and humid. So for me, it was

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like, oh, my God, it's like the movies. I'm landing

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in Syracuse. Yeah. But yeah, from there, I went

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to Henninger High School. Black night, proud

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black night. And then. I mean, one thing led

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to another. Think about it. You come to America.

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You don't speak the language. You don't have

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any relatives. The only thing you're bringing

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with you is the desire to work, the desire to

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get ahead. Eventually, I brought my mom and my

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sister, so now all my immediate family is here.

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And again, just a lot of will to get ahead and

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never forgetting where I'm from. I'll tell you

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a quick story. The first week in America, We

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did not know how to use the hot shower because

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we never had one. So we did it the old way. We

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took a bucket and we heated it on the stove and

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we did it the old way because that's the only

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way we knew. We couldn't figure out how to work

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the knob on the hot shower. It wasn't after a

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week later that a social worker came in and she

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goes, oh, how's everything? Do you guys get a

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good hot shower and everything? I'm like... Actually,

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it's not working. Seriously, let me go. Sure

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enough, she had to pull it out and then turn

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it and yeah, there was water. I was like, oh

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my gosh, water. Yeah, it's something that we

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were not used to. And some of the things that

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we take for granted here, something as simple

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as taking a hot shower and opening the refrigerator

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and having food there. Those. Yeah. So what's

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really striking to me is he's going to get to

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this part. Oh, we haven't even got to the good

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stuff yet. So through all that struggle, coming

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in here, figuring this out from scratch, really,

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as sort of a teen, as a teenager, it's got to

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be a tremendous experience. But you met that

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challenge and then some, right? Like, tell folks

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a little bit about your career as you They've

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gotten a little bit older, which isn't that long

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ago. This guy is incredibly young. Not that long

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ago. I was like Bitcoin, you know, it was very

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cheap and then to the moon. No, no, it's been

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really a journey with ups and downs along the

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way. But again, I think the mindset, it's so

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important. You got to have a survival of the

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fittest type of mindset for us is burn the ships.

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Right. There is no going back. So now that you're

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here, you better learn the language, you better

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learn the culture and adjust and embrace and

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get ahead. Because half the battle is just winning

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it up here. You know, getting it out there. Forget

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about I'm not good enough. I don't have the resources.

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I can't speak the language. I'm too young. I'm

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too old. All the excuses that we always tell

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to ourselves. If you win that battle, that's

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half halfway there. The other half you will figure

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out as you go. So as Matt was saying, after school,

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Did what any teenager in their right mind will

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do and that is get married Yeah, yeah, I I met

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my wife at church She's also Cuban, but here's

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the funny thing two Cubans meet in Syracuse at

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a Puerto Rican church That sounds like the beginning

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to a joke That's fantastic, but that's how it

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all started but I knew she was wifey material

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and I wasn't gonna pass on that opportunity so

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I graduated in June, June 2014, class of 2014.

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And I got married in October. That's amazing.

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From there, I was working as a sandwich guy at

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Columbus Bakery. That was my first job. And let

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me tell you, that was my first introduction to

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a small business. And I was part of the family.

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I learned how to manage a little store sandwich

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store. And that's actually that was the first

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step into me speaking English. because before

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in school, by year two, two and a half, I could

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understand almost 80 % of everything, but I could

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stay quiet. I wasn't talking to anybody, right?

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I remember one quick story in school where my

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global teacher was like, oh, because I learned

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how to say I don't know. That's the first thing

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I learned how to say. I don't need to say that.

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That's an important phrase around here in America.

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I don't know. I don't know. And I've learned

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to say that so people will leave me alone. And

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one day in class, he asked a question and he

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goes, Abel, do you not know how to say anything

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other than I don't know? I was like, I don't

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know. The whole class started laughing. But yeah,

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I will not speak English because I keep it to

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myself. I would get tongue twisted and. It was

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very embarrassing. So when I was working as a

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sandwich guy, I had to interact with customers,

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get their order and ask them. Another funny story.

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One time a customer walks in and I'm going, oh,

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you want onions and you want lettuce and blah,

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blah, blah. And she goes, yeah, purrs. Guess

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what? Guess what I did? I put peppers on their

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sandwich. So she was pissed. Oh my God. Like,

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I'm sorry, I thought you said peppers. I said,

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yeah, purrs. Another funny story. But from there,

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I started a professional career in micro electronics.

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So I moved to a jump. What a jump right from

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sandwich. I think that gave me the confidence

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boost that I needed to track that now I can communicate

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with customers. I think every out of high school

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should work at customer service. It should be

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a requirement. Abel, I have said for years, I

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worked over 10 years as a bartender and server,

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and I said everybody should have to work in this

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industry just once because the things that you

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learn just in interacting with people and the

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appreciation of why you tip and why it's important

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to tip and what... people go through. You know,

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along the way, we have a lot of times we have

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these shitty jobs, right? And we're like, I'm

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stuck in life. What am I doing? Then you find

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out 10 years later, when you're successful doing

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it, whatever it is you're doing, you look back

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on those shitty jobs. And you're like, that that's

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part of what made me who I am. That sandwich

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shop was probably so important in your, in your,

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your rise, your success. I'll always remember

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it, you know, because it was it was the foundation.

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Think about it when you're dealing with customers,

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especially when it comes to food. People are

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in a hurry. People are hungry. People are maybe

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having a bad day. So you get to deal with very

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difficult people on a daily basis. Once you master

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that and you go into the business world and you

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go into a professional world, you're like, oh,

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this is nothing. Yeah. You know, and nowadays

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in this day and age where everyone is texting

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and texting and texting, there is no interaction.

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And we've seen it, especially after COVID when

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everyone was isolated. You go to places and customer

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service is Terrible. Terrible. Right. Right.

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So everyone should have at least once on their

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life a job in customer service because that's

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going to set you up for success for the rest

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of your life. You get it. Well, from there, I

00:10:48.169 --> 00:10:51.289
went to Anarin with now TTM Technologies. And

00:10:51.289 --> 00:10:52.970
that was my introduction to the professional

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world. Right. Now you draft emails with Dear

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and comma sure best regards and you you learn

00:11:00.710 --> 00:11:03.149
how to communicate on emails Which I hate it

00:11:03.149 --> 00:11:05.169
too because it sounds so fake. I just get to

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the point. What do you want? What do you need

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right? but that allowed me to See how an organization

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works at a larger scale and they did have a lot

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of great benefits I did go back to school first

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for business and management then I was like I'm

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hiring people at minimum wage with a business

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degree so this might not be the Bright Avenue.

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So I forgot about business and management and

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I went to electrical engineering because a lot

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of the successful people that I worked with sure

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electrical engineers. But then I realized after

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a couple semesters that all day and every day

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they're sitting in front of a computer trying

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to solve complicated problems. Yeah, I don't

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like that. So I quit. And I went to mechanical

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engineering because that was more hands on was

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more fun. Sure did a few semesters of that. And

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by the time I was done with the almost third

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semester. I was like, you know, I've learned

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enough. I've grown in the company. I'm making

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enough money. I'm going to get my real estate

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license. So I got my real estate license and

00:12:05.730 --> 00:12:08.909
started selling real estate right before the

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COVID shutdown. Think about timing the market.

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I got my license in March 14. And on the 19th

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or the 20th is when everything was shut down.

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I'll never forget that. Literally right before.

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So I had a first great year. I mean, I killed

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it. I got a bunch of awards, rising star. I got

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nominated for a bunch of other... What do you

00:12:32.330 --> 00:12:36.309
call it awards at the GSR the realtors association

00:12:36.309 --> 00:12:38.529
here? And I was like okay great real estate that

00:12:38.529 --> 00:12:41.230
seems to be a good path because now that I can

00:12:41.230 --> 00:12:44.429
speak Spanish I can support my own community

00:12:44.429 --> 00:12:46.929
here and Educate them because think about it

00:12:46.929 --> 00:12:48.870
when you come from a different country. You don't

00:12:48.870 --> 00:12:50.690
know anything about credit You don't know anything

00:12:50.690 --> 00:12:54.149
about a mortgage and insurance and all this stuff

00:12:54.149 --> 00:12:56.730
that goes into buying a house so you have to

00:12:56.730 --> 00:12:59.029
educate them a lot which is why your story is

00:12:59.029 --> 00:13:02.159
even more impressive to me because of the cultural

00:13:02.159 --> 00:13:04.980
barriers that you had to go through on top of

00:13:04.980 --> 00:13:09.500
what it takes to Do all of that. So I mean my

00:13:09.500 --> 00:13:11.480
god you are impressive. Yeah, thank you Mike.

00:13:11.480 --> 00:13:13.980
Thank you It's definitely been a journey and

00:13:13.980 --> 00:13:16.820
each experience have had its ups and downs But

00:13:16.820 --> 00:13:20.139
I just look at it as you either win or you learn

00:13:20.139 --> 00:13:23.799
There is no failure actually one on my whatsapp

00:13:23.799 --> 00:13:27.279
What you call a slogan or whatever the status

00:13:27.279 --> 00:13:29.460
every day? Yeah, you only fail when you stop

00:13:29.460 --> 00:13:32.100
trying When you throw the towel, that's when

00:13:32.100 --> 00:13:34.039
you fail. If you keep going, I don't know if

00:13:34.039 --> 00:13:36.820
you saw the fight of Amanda Serrano, the day

00:13:36.820 --> 00:13:39.960
that Jake Paul fought. I did. That was the best

00:13:39.960 --> 00:13:42.799
fight of the night. That was incredible. And

00:13:42.799 --> 00:13:44.419
I'm surprised that they didn't, you know, stop

00:13:44.419 --> 00:13:46.399
the fight because of how bad her injury was.

00:13:46.480 --> 00:13:48.620
I couldn't concentrate because all I was looking

00:13:48.620 --> 00:13:51.220
at was her eye and I was just waiting for it

00:13:51.220 --> 00:13:53.919
to explode on camera. I couldn't. It was awful.

00:13:54.000 --> 00:13:55.899
But man, that was a great fight. And the way

00:13:55.899 --> 00:13:59.500
that she was fighting with all her will and strength.

00:13:59.799 --> 00:14:01.620
I mean, that's the mentality you get half. You

00:14:01.620 --> 00:14:03.779
only lose if you stop trying. The moment you

00:14:03.779 --> 00:14:06.580
throw the towel, that's it. So that's been my

00:14:06.580 --> 00:14:10.159
mindset. Always going, always going. In real

00:14:10.159 --> 00:14:11.740
estate, I learned that you can buy a business.

00:14:12.539 --> 00:14:14.340
You don't have to start from scratch. You don't

00:14:14.340 --> 00:14:17.179
have to be Einstein and create this new unicorn

00:14:17.179 --> 00:14:20.799
business that's going to revolutionize the world.

00:14:21.179 --> 00:14:23.700
You can build up upon something that somebody

00:14:23.700 --> 00:14:26.360
else started. So the company that I have now

00:14:26.360 --> 00:14:29.960
was founded by a Brazilian immigrant in the 1980s,

00:14:30.100 --> 00:14:33.440
early 1980s. And then she retires, she sold it

00:14:33.440 --> 00:14:35.779
to an Italian. And then I bought it off the Italian

00:14:35.779 --> 00:14:38.379
when he was retiring. So now I'm a third generation

00:14:38.379 --> 00:14:40.759
owner of a successful business has been in the

00:14:40.759 --> 00:14:44.080
community for almost 50 years. How cool is that?

00:14:44.179 --> 00:14:46.220
That's awesome. The story that an immigrant came

00:14:46.220 --> 00:14:48.820
here with nothing, had to learn the language,

00:14:49.159 --> 00:14:52.059
had to learn the culture and start from scratch.

00:14:52.320 --> 00:14:54.659
and be able to call myself a business owner today.

00:14:55.019 --> 00:14:56.940
If that doesn't inspire you, I don't know what

00:14:56.940 --> 00:15:00.779
will, honestly. Actually, my name, Abel, I changed

00:15:00.779 --> 00:15:04.759
the meaning. I hated my name. Abel, Abel. I'm

00:15:04.759 --> 00:15:07.240
the guy that his brother killed. Abel, where's

00:15:07.240 --> 00:15:10.419
Cain? I got all that. Abel label, Abel table.

00:15:10.799 --> 00:15:14.100
All those names. But Abel, if you switch the

00:15:14.100 --> 00:15:17.360
L and the E, now it's Abel. You can do something.

00:15:17.519 --> 00:15:19.820
So I changed it to Abel man. Because if I can

00:15:19.820 --> 00:15:22.940
do it, Anybody can did you you are he's that

00:15:22.940 --> 00:15:26.000
he's the story He's they this is the you hear

00:15:26.000 --> 00:15:28.000
about these stories about immigrants coming to

00:15:28.000 --> 00:15:31.340
America and the land of opportunity I mean you

00:15:31.340 --> 00:15:34.120
are the poster child for that and that is you

00:15:34.120 --> 00:15:37.000
know with everything going on It's that this

00:15:37.000 --> 00:15:40.539
this is so important to showcase this that this

00:15:40.539 --> 00:15:44.029
is why immigration is so fantastic And it's what

00:15:44.029 --> 00:15:47.370
this country was founded on and I just met you

00:15:47.370 --> 00:15:49.450
recently and I'm proud of you, man. It's incredible.

00:15:49.950 --> 00:15:52.149
Thanks. I think that this is the land of opportunities.

00:15:52.210 --> 00:15:55.549
I couldn't be proud. Nowhere on earth is there

00:15:55.549 --> 00:15:58.629
a place that allows you to flourish the way that

00:15:58.629 --> 00:16:01.049
America does. And I hope that we can, as Americans,

00:16:01.570 --> 00:16:04.809
we can keep that. I agree. So, buddy, we've joked

00:16:04.809 --> 00:16:06.669
a little bit, but let's tell folks in reality,

00:16:06.710 --> 00:16:09.649
how old are you for real? I am 29 years old and

00:16:09.649 --> 00:16:14.129
I'll be 29 forever. I refuse to turn 30. Yeah

00:16:14.129 --> 00:16:16.370
I shouldn't be allowed to be a business owner

00:16:16.370 --> 00:16:19.210
or a dad. My daughter tells me all the time,

00:16:19.350 --> 00:16:20.769
dad you shouldn't be allowed to be a dad. How

00:16:20.769 --> 00:16:22.289
many children do you have? I have three children.

00:16:22.549 --> 00:16:25.789
God bless you. That's awesome. Abel's business

00:16:25.789 --> 00:16:30.110
is Bayberry Uniform and Shoe and to bring it

00:16:30.110 --> 00:16:32.649
back locally a little bit right here in Liverpool.

00:16:33.590 --> 00:16:38.009
His store when you walk into it reminds you of

00:16:38.009 --> 00:16:41.110
a traditional clothing store like the amount

00:16:41.110 --> 00:16:44.070
of inventory he has and the variety of things.

00:16:44.889 --> 00:16:46.450
And obviously it's not necessarily a fashion

00:16:46.450 --> 00:16:48.370
store, it's all, it's uniform, it's professional

00:16:48.370 --> 00:16:50.509
work wear, things like that, right? You wanna

00:16:50.509 --> 00:16:53.110
talk a little bit about, you know, in addition

00:16:53.110 --> 00:16:55.129
to what you have, the different things you do

00:16:55.129 --> 00:16:57.590
there at the business? Yeah, for sure. So we

00:16:57.590 --> 00:17:00.570
cater to the medical community for the most part.

00:17:00.929 --> 00:17:03.830
They are our main customer, but we also serve

00:17:03.830 --> 00:17:07.809
restaurants, we serve schools. We serve corporate

00:17:07.809 --> 00:17:11.289
offices. And the main thing that we sell is scrubs,

00:17:11.509 --> 00:17:13.890
uniforms, lab coats. So when you go to the airport

00:17:13.890 --> 00:17:16.470
and you see the doctors with their arms crossed

00:17:16.470 --> 00:17:18.670
wearing the white coats, those are our white

00:17:18.670 --> 00:17:22.589
coats. And I mean, I couldn't be more proud of

00:17:22.589 --> 00:17:25.369
the work that we that we do to keeping those

00:17:25.369 --> 00:17:27.990
workers, you know, dressed and looking professional.

00:17:28.369 --> 00:17:30.289
And I mean, one of the things that I'm the most

00:17:30.289 --> 00:17:33.410
proud of is we have weekly deliveries to upstate.

00:17:33.690 --> 00:17:37.630
So I get orders in on Wednesday, Thursdays, and

00:17:37.630 --> 00:17:39.869
by Friday, they're getting their uniforms. So

00:17:39.869 --> 00:17:43.170
any new hires, I have their uniforms ready for

00:17:43.170 --> 00:17:45.650
Monday when they start. And when I see those

00:17:45.650 --> 00:17:47.650
things and the way that we work with hospitals

00:17:47.650 --> 00:17:50.490
and local offices and keeping them dressed professionally

00:17:50.490 --> 00:17:53.430
and keeping them going, I'm like, wow, that's

00:17:53.430 --> 00:17:55.789
amazing. It feels good because it... It brings

00:17:55.789 --> 00:17:57.890
a purpose to what you do. I don't say I sell

00:17:57.890 --> 00:18:00.329
uniforms. No, I address my customers. So, you

00:18:00.329 --> 00:18:02.230
know, it's it's it's important. That's amazing.

00:18:02.710 --> 00:18:07.750
If I may what I mean, it seems it's a very niche.

00:18:09.170 --> 00:18:11.690
I don't know category. What how did you come

00:18:11.690 --> 00:18:13.589
up with the idea of I'm going to open a clothing

00:18:13.589 --> 00:18:16.789
store and it's going to be for, you know, just

00:18:16.789 --> 00:18:19.849
bought it as is turnkey, turnkey, amazing everything.

00:18:19.950 --> 00:18:23.069
Like I said, there was it all worked out. working

00:18:23.069 --> 00:18:24.910
as a real estate agent that I learned that you

00:18:24.910 --> 00:18:27.950
can buy businesses to, and you can go on bizbuysale

00:18:27.950 --> 00:18:30.529
or loopnet .com and you can see what's for sale

00:18:30.529 --> 00:18:32.589
currently in Syracuse. And I was shopping for

00:18:32.589 --> 00:18:35.769
anything, mind you, I did not care of what business

00:18:35.769 --> 00:18:38.390
I was gonna get into. Landscape, painting. You

00:18:38.390 --> 00:18:39.890
had to figure it out. I had to, I would figure

00:18:39.890 --> 00:18:42.630
it out. And that one seemed like it makes sense

00:18:42.630 --> 00:18:45.509
because it was after COVID, it was essential,

00:18:45.910 --> 00:18:48.269
right? Now you're... Dressing the nurses. So

00:18:48.269 --> 00:18:50.730
that's always gonna be a need for that. So yeah,

00:18:50.730 --> 00:18:53.109
I mean my wife and I we both decided to go all

00:18:53.109 --> 00:18:55.710
in I sold a rental property that I had empty

00:18:55.710 --> 00:18:58.289
or 401ks and we said, you know, this is it This

00:18:58.289 --> 00:19:00.390
is our chance to make the American dream happen

00:19:00.390 --> 00:19:03.190
bringing it back to a small family -owned business

00:19:03.190 --> 00:19:06.809
What a cool? Perspective because you know you

00:19:06.809 --> 00:19:09.650
hear about like I specialize in this I'm gonna

00:19:09.650 --> 00:19:12.009
open a business about this I love the perspective

00:19:12.009 --> 00:19:14.829
of hey, I just want to own a business and have

00:19:14.829 --> 00:19:18.180
an opportunity and and finding your way based

00:19:18.180 --> 00:19:20.119
on what's available. That's kind of a cool thing.

00:19:20.200 --> 00:19:22.200
That's the difference between what they call

00:19:22.200 --> 00:19:24.319
an entrepreneur. A lot of people use that word,

00:19:24.700 --> 00:19:29.519
but it's a thing that is really different. And

00:19:29.519 --> 00:19:31.619
what I can tell you is I guarantee without a

00:19:31.619 --> 00:19:34.039
shadow of a doubt, this man will have four or

00:19:34.039 --> 00:19:36.480
five other businesses, if not more than that,

00:19:36.579 --> 00:19:38.819
by time he reaches our age. Yeah. And that's

00:19:38.819 --> 00:19:41.740
just because no matter what, no matter how successful

00:19:41.740 --> 00:19:45.569
this is, He's gonna continue to have that bug

00:19:45.569 --> 00:19:47.369
and have more ideas and I know this because this

00:19:47.369 --> 00:19:49.450
is where I'm at, right? That's why I'm an IT

00:19:49.450 --> 00:19:51.490
guy and we now have a content company, right?

00:19:51.490 --> 00:19:55.069
You're a great example of an entrepreneur. When

00:19:55.069 --> 00:19:57.190
people talk about that entrepreneur mindset,

00:19:57.210 --> 00:19:59.670
it's not just I want to own a business. There's

00:19:59.670 --> 00:20:02.210
nothing wrong with that, keep in mind. And there's

00:20:02.210 --> 00:20:03.990
lots of folks that do that. They have a dream.

00:20:04.009 --> 00:20:06.869
I have a skill. I'm a phenomenal woodworker.

00:20:07.009 --> 00:20:09.130
I'm gonna open a woodworking business and do

00:20:09.130 --> 00:20:11.450
that for the rest of my life. Absolutely nothing

00:20:11.450 --> 00:20:14.359
wrong with that. But that person is not necessarily

00:20:14.359 --> 00:20:16.500
an entrepreneur. You know what I mean? And that's

00:20:16.500 --> 00:20:19.720
the the thing that I think is unique and and

00:20:19.720 --> 00:20:21.079
something that people should wrap their mind

00:20:21.079 --> 00:20:24.099
around. And, you know, definitely I learned a

00:20:24.099 --> 00:20:27.220
lot with you, Matt, and with profound because

00:20:27.220 --> 00:20:29.420
I'll be honest with you when the first thing

00:20:29.420 --> 00:20:32.539
I did when I when I closed on the business, I

00:20:32.539 --> 00:20:35.319
ordered a business card and I put myself president

00:20:35.319 --> 00:20:37.980
CEO. Yeah, there you go. And there was a little

00:20:37.980 --> 00:20:40.680
bit of ego there because coming from the corporate

00:20:40.680 --> 00:20:44.599
world, it's all about What do you call it? Going

00:20:44.599 --> 00:20:47.000
up in the ladder? Sure, sure. You know, and your

00:20:47.000 --> 00:20:49.759
title and you have all this long, it's a sentence

00:20:49.759 --> 00:20:52.220
long of your title. Yeah. And it's all about,

00:20:52.220 --> 00:20:54.680
oh, I'm this and this and that, you know? And

00:20:54.680 --> 00:20:56.579
I'll be honest, I had a little bit of that coming

00:20:56.579 --> 00:20:59.579
from the corporate world and I had to change

00:20:59.579 --> 00:21:03.400
that mindset. Sure. And Profound was a big realization

00:21:03.400 --> 00:21:06.160
for me because, yeah, you're the CEO, but you

00:21:06.160 --> 00:21:08.740
have to mop the floor if you... It's your business

00:21:08.740 --> 00:21:11.799
now. You're CEO, but you're going to have to,

00:21:11.799 --> 00:21:14.240
you know, organize or take in merchandise. Now

00:21:14.240 --> 00:21:16.779
you're doing it all. It's your business. So it

00:21:16.779 --> 00:21:18.980
definitely brought me down to a level where like,

00:21:19.140 --> 00:21:21.680
yeah, yeah, but you're going too fast. Let's

00:21:21.680 --> 00:21:23.579
bring it down a notch. You know, you're not actually

00:21:23.579 --> 00:21:25.500
I changed the business cards after that. I don't

00:21:25.500 --> 00:21:28.180
call myself a president or CEO anymore because

00:21:28.180 --> 00:21:30.740
it's what's the title mean? Right. Sure. It's

00:21:30.740 --> 00:21:33.980
a feeding something inside of you or What's the

00:21:33.980 --> 00:21:36.019
reality? You know, who are you? Who are you,

00:21:36.099 --> 00:21:37.980
Mike? Who are you, Matt? What do you call yourself?

00:21:38.160 --> 00:21:40.400
So that was a big realization like, hey, now

00:21:40.400 --> 00:21:42.680
that I'm a business owner, that means that I'm

00:21:42.680 --> 00:21:44.940
responsible for this place. I'm responsible for

00:21:44.940 --> 00:21:47.460
the payroll, for keeping the lights on. It's

00:21:47.460 --> 00:21:50.579
a whole different ball game. It's great self

00:21:50.579 --> 00:21:52.480
-awareness. When you're working from a different,

00:21:52.640 --> 00:21:56.559
for a company, as an employee. That's true. Great

00:21:56.559 --> 00:21:57.859
self -awareness. Employees get to go home at

00:21:57.859 --> 00:22:00.119
the end of the day. You clock out and you forget

00:22:00.119 --> 00:22:02.890
about it. You own the place, there is no end

00:22:02.890 --> 00:22:04.210
of the day. That's what I do here. And I don't

00:22:04.210 --> 00:22:05.309
know how you do it, Matt, because everything

00:22:05.309 --> 00:22:08.109
that you have going on and you're probably, your

00:22:08.109 --> 00:22:09.950
head spinning at a thousand revolutions per minute.

00:22:10.009 --> 00:22:13.509
Do you even sleep? No. No, he's like a bat. He

00:22:13.509 --> 00:22:16.069
just hangs upside down. You sleep when you're

00:22:16.069 --> 00:22:17.910
dead, right? Yeah, sure. That's how it goes.

00:22:17.990 --> 00:22:19.690
That's the thing that people don't understand

00:22:19.690 --> 00:22:21.789
out there. They see, oh, you know, precedent

00:22:21.789 --> 00:22:24.569
CEO, business owner. They don't see all the behind

00:22:24.569 --> 00:22:27.140
scenes. Right. They can't appreciate something

00:22:27.140 --> 00:22:28.980
they haven't experienced. Just like I couldn't

00:22:28.980 --> 00:22:30.960
appreciate the hot shower because I never had

00:22:30.960 --> 00:22:35.339
it. It's amazing. This guy's great. This is incredible.

00:22:35.400 --> 00:22:37.740
Dude, I'm ready to just get up and start my own

00:22:37.740 --> 00:22:42.000
business after this. Our time with Abel is running

00:22:42.000 --> 00:22:44.759
short. Why? Because we have another guest. Oh

00:22:44.759 --> 00:22:50.759
yeah, that's right. But this is the deep tease.

00:22:51.130 --> 00:22:54.549
This gentleman will obviously be a regular fixture

00:22:54.549 --> 00:22:56.829
here. Yeah, I'm good news York We're gonna have

00:22:56.829 --> 00:22:59.490
him in quite often because he's got a never -ending

00:22:59.490 --> 00:23:02.309
List of stories and wisdom and one of the things

00:23:02.309 --> 00:23:04.369
that I want to get into next time you visit with

00:23:04.369 --> 00:23:06.529
us is I want to get some of your social media

00:23:06.529 --> 00:23:08.809
advice Okay, so here at growth mode content.

00:23:09.049 --> 00:23:10.930
Obviously, this is our whole purpose. We're helping

00:23:10.930 --> 00:23:14.670
businesses create content And you are a gentleman

00:23:14.670 --> 00:23:18.009
who has a quarter million followers on Instagram

00:23:18.009 --> 00:23:22.019
alone And he's got an incredible community. And

00:23:22.019 --> 00:23:23.539
next time, like I said, when you come back, I

00:23:23.539 --> 00:23:25.619
want to learn a little bit more about how you

00:23:25.619 --> 00:23:27.720
grow and nurture that community. I'll give you

00:23:27.720 --> 00:23:30.019
a quick tease, please. It's all about positivity

00:23:30.019 --> 00:23:33.400
and comedy. That's it. Good news, George. We're

00:23:33.400 --> 00:23:35.839
doing it. We're doing it, Harry. The news and

00:23:35.839 --> 00:23:38.059
the people are so tired of hearing the negative

00:23:38.059 --> 00:23:40.839
stories. You know, when you told me about this

00:23:40.839 --> 00:23:42.380
idea, I'm like, it's going to blow up. It's going

00:23:42.380 --> 00:23:44.819
to go crazy because people want to hear something

00:23:44.819 --> 00:23:47.079
that inspires them, something different about

00:23:47.200 --> 00:23:49.059
All the negativity that's happening out there.

00:23:49.140 --> 00:23:49.960
And there really is a need for it. You're on

00:23:49.960 --> 00:23:52.160
the right track. Thank you. And there is a need

00:23:52.160 --> 00:23:54.920
for it. I mean, it's not cliché. I mean, if you

00:23:54.920 --> 00:23:57.160
just open your phone for 30 seconds, you're like,

00:23:57.259 --> 00:23:59.279
oh my gosh. It's depressing. The other thing

00:23:59.279 --> 00:24:01.660
is what we've discovered more and more, and we

00:24:01.660 --> 00:24:03.180
sort of knew this, but as we're digging deep

00:24:03.180 --> 00:24:06.519
in, what a challenge this is to do nothing but

00:24:06.519 --> 00:24:08.740
positivity, right? So back in the day, I used

00:24:08.740 --> 00:24:11.460
to do a regular show and we did, you know, it

00:24:11.460 --> 00:24:15.970
was comedy and it was current events, news, and

00:24:15.970 --> 00:24:19.049
we would have five pages of prep of news stories

00:24:19.049 --> 00:24:20.670
of things we could pull up and talk about that

00:24:20.670 --> 00:24:22.529
were controversial and we could shit on them

00:24:22.529 --> 00:24:25.470
and have a good time and joke around. Endless

00:24:25.470 --> 00:24:27.829
supply of that sort of stuff. When we're doing

00:24:27.829 --> 00:24:29.470
this sort of thing, we're going, hey, what are

00:24:29.470 --> 00:24:32.390
these positives, these uplifting stories? It's

00:24:32.390 --> 00:24:35.849
like. Think of bits good luck all day every day

00:24:35.849 --> 00:24:38.049
my head's going and I'll and I'll throw a you

00:24:38.049 --> 00:24:39.890
know I'll write down some of these bit ideas

00:24:39.890 --> 00:24:43.150
I have and 90 % of them like that's kind of negative.

00:24:43.210 --> 00:24:49.269
Yeah, it's it really What can we tell the viewers

00:24:49.269 --> 00:24:51.349
if there are any what can we tell the viewers

00:24:51.349 --> 00:24:55.349
a website? Would give us the business name. Let's

00:24:55.349 --> 00:24:58.210
plug it. Let's plug it so Bayberry uniforms calm

00:24:58.720 --> 00:25:01.519
Syracuse -Scrubs .shop. So as you can see here,

00:25:01.579 --> 00:25:03.960
this is the main website. I use it mainly for

00:25:03.960 --> 00:25:07.380
customer portals, not for the average consumer.

00:25:07.519 --> 00:25:09.720
If you're an average consumer looking for scrubs,

00:25:09.839 --> 00:25:12.509
I would go to Syracuse -Scrubs .shop. That is

00:25:12.509 --> 00:25:14.250
another website that we're implementing. I want

00:25:14.250 --> 00:25:16.089
to do almost like an Uber Eats where you order

00:25:16.089 --> 00:25:18.369
it and we deliver it to your home. This is just

00:25:18.369 --> 00:25:21.269
for Syracuse. I'm very community centered and

00:25:21.269 --> 00:25:23.670
I'm focusing in our community, which is why that

00:25:23.670 --> 00:25:27.609
idea came came about. And we're located at 7608

00:25:27.609 --> 00:25:30.309
Oswego Road, right next to Kinney's in the Bayberry

00:25:30.309 --> 00:25:33.430
Plaza. We have another location near Krause,

00:25:33.750 --> 00:25:37.710
742 South Krause, Syracuse, New York. And my

00:25:37.710 --> 00:25:41.720
goal here is to, you know, move towards e -commerce

00:25:41.720 --> 00:25:44.259
more because it's convenience and do in -person

00:25:44.259 --> 00:25:46.920
events. So reach out to us if you're thinking

00:25:46.920 --> 00:25:49.700
about hosting a sales event. We'll go to you.

00:25:49.799 --> 00:25:51.799
We've been to San Joe's. We've been to Krause.

00:25:52.019 --> 00:25:54.519
We've been to as far as Eureka at nursing homes.

00:25:54.579 --> 00:25:57.640
We're going to be at Loretto next month. So in

00:25:57.640 --> 00:25:59.920
this busy world where you just want to go home

00:25:59.920 --> 00:26:02.599
after a long shift, Hey, we'll come to you. We'll

00:26:02.599 --> 00:26:04.640
set up a mini store for you and you can shop

00:26:04.640 --> 00:26:07.059
right there. And it is so smart. I know type

00:26:07.059 --> 00:26:09.259
of innovative stuff. No, but that goes right

00:26:09.259 --> 00:26:10.839
back to what you said about entrepreneur because,

00:26:11.079 --> 00:26:14.200
you know, I was thinking not long ago, you know,

00:26:14.200 --> 00:26:16.980
I'm like, if I was opening a business, you know,

00:26:17.039 --> 00:26:19.079
I wouldn't be thinking about I want to I want

00:26:19.079 --> 00:26:20.980
to open something where everyone's going to go

00:26:20.980 --> 00:26:23.359
to because it seems like since covid everyone's

00:26:23.359 --> 00:26:27.440
kind of retreating back and I don't want to exacerbate

00:26:27.440 --> 00:26:29.500
that trend. I want people to go out more. But

00:26:29.819 --> 00:26:32.579
But I think bringing things to people at their

00:26:32.579 --> 00:26:34.619
home is key, man. Making things more convenient.

00:26:34.660 --> 00:26:36.200
Yeah, Mike, I think it's going to go back because

00:26:36.200 --> 00:26:38.720
life is about cycles. I think right now we're

00:26:38.720 --> 00:26:41.440
in probably halfway that cycle where people are

00:26:41.440 --> 00:26:43.660
isolated and convenience and shopping groceries

00:26:43.660 --> 00:26:45.640
delivered to your home, all that. Eventually,

00:26:45.640 --> 00:26:47.299
you're going to want to have a real interaction

00:26:47.299 --> 00:26:49.079
with a person. We just got to make sure we're

00:26:49.079 --> 00:26:50.000
still there when that happens. I'm never going

00:26:50.000 --> 00:26:51.559
to stop getting grocery delivery. I'm not going

00:26:51.559 --> 00:26:53.819
to lie. I just don't want the barbed wire tattoo

00:26:53.819 --> 00:26:56.640
to go back. Going back. Let's not go that far

00:26:56.640 --> 00:27:00.390
back. But yeah, no, I, and you see that some

00:27:00.390 --> 00:27:02.250
of the, you know, we've been talking with a lot

00:27:02.250 --> 00:27:04.390
of folks recently and about hotels and things,

00:27:04.410 --> 00:27:06.769
and a lot of these hotels kind of tried to sell

00:27:06.769 --> 00:27:09.930
out because nobody was going to hotels, right?

00:27:10.470 --> 00:27:11.890
And now they're sort of putting the brakes on

00:27:11.890 --> 00:27:13.369
that. Like, wait a minute, we need these actual

00:27:13.369 --> 00:27:16.130
hotel rooms again in town, not just, you know,

00:27:16.349 --> 00:27:20.089
retirement homes. So it's good to see. And like

00:27:20.089 --> 00:27:21.670
you said, things are cyclical. And that's the

00:27:21.670 --> 00:27:23.609
one thing everybody needs to keep in mind. I

00:27:23.609 --> 00:27:25.569
feel like at some point we're going to look back

00:27:25.569 --> 00:27:28.690
on this decade or this time period and we're

00:27:28.690 --> 00:27:30.710
going to go, man, we lived in such a pivotal

00:27:30.710 --> 00:27:33.710
time where exciting and things are changing.

00:27:33.789 --> 00:27:35.849
I mean, right now it's very scary, right? With

00:27:35.849 --> 00:27:40.130
AI and, you know, COVID just happened. But I

00:27:40.130 --> 00:27:42.650
guess the positive in this is if you zoom out,

00:27:42.769 --> 00:27:45.130
like, this is an exciting time. This is an exciting

00:27:45.130 --> 00:27:45.849
time to grow. I'll leave you with this, Mike.

00:27:45.849 --> 00:27:48.960
I'll leave you with this. I wish the me from

00:27:48.960 --> 00:27:51.539
the future will come and tell me when I'm living

00:27:51.539 --> 00:27:55.000
the good old days Because right now you might

00:27:55.000 --> 00:27:56.700
be living the best time of your life and you're

00:27:56.700 --> 00:27:58.660
not even realize it Like you said we're living

00:27:58.660 --> 00:28:02.240
in a historical pivot pivotal moment of our lifetime

00:28:02.240 --> 00:28:04.319
Yeah, and we don't sometimes you take it for

00:28:04.319 --> 00:28:06.500
granted. It's like it's just another day I always

00:28:06.500 --> 00:28:08.940
say, you know, imagine you're on your deathbed.

00:28:08.940 --> 00:28:11.099
I know that's not it's very morbid You know,

00:28:11.339 --> 00:28:12.559
let's say you're in your 80s and 90s. You're

00:28:12.559 --> 00:28:15.079
on your deathbed and someone says you know if

00:28:15.079 --> 00:28:16.720
you had one wish what would it be and you're

00:28:16.720 --> 00:28:18.619
like i wish i could go back to the good old days

00:28:18.619 --> 00:28:21.140
that's now for most of us that's now for that's

00:28:21.140 --> 00:28:23.359
now for most of us so just keep that in mind

00:28:23.359 --> 00:28:32.000
we need more sad trombone oh man love it our

00:28:32.000 --> 00:28:34.579
buddy abel from bayberry uniform he will be back

00:28:34.579 --> 00:28:36.940
on a regular basis we are so happy to see you

00:28:36.940 --> 00:28:39.099
and uh and happy to have you here on good much

00:28:39.099 --> 00:28:41.240
needed in the community keep up keep we appreciate

00:28:41.240 --> 00:28:44.990
it we really do buddy So in a minute, we're going

00:28:44.990 --> 00:28:47.109
to have our buddy Michael Easy from male tech.

00:28:47.130 --> 00:28:49.430
He's going to talk to us. I know. Excited cyber

00:28:49.430 --> 00:28:53.210
security. Yeah. And all kinds of fun, nerdy things.

00:28:53.210 --> 00:28:55.250
Yeah, for sure. We'll be back with him in just

00:28:55.250 --> 00:29:05.849
a minute. That we're back coming at you. I love

00:29:05.849 --> 00:29:08.430
that SNL bit, which is the only Jimmy Fallon

00:29:08.430 --> 00:29:10.309
bit that I actually like when he does the radio.

00:29:10.630 --> 00:29:13.880
Oh, we're back. We're back. That's crazy. This

00:29:13.880 --> 00:29:15.799
reminds me this setup reminds me of the sweaty

00:29:15.799 --> 00:29:19.980
balls. Oh, yeah We should do that. I saw a Baldwin

00:29:19.980 --> 00:29:23.200
the other day is there hold on. Sorry I know

00:29:23.200 --> 00:29:26.180
we have a guy I have to ask it It is it true

00:29:26.180 --> 00:29:28.500
that the Baldwin's live in Baldwin'sville. No,

00:29:28.720 --> 00:29:30.519
okay. I knew that was a they live in Camilla

00:29:30.519 --> 00:29:34.980
That would be cool though Anyway, hi Mike. Good

00:29:34.980 --> 00:29:37.400
morning. What's going on, buddy? Mike Lisi everybody.

00:29:37.420 --> 00:29:40.119
We've got a new guest. Yeah join in the Joining

00:29:40.119 --> 00:29:42.079
the good news, York. What's the good news, Mike?

00:29:42.680 --> 00:29:45.880
Yeah. Oh, man. Lots of good news. We just started

00:29:45.880 --> 00:29:49.140
our twenty twenty five season for the NCA cyber

00:29:49.140 --> 00:29:52.660
game, which is an initiative that I'm part of

00:29:52.660 --> 00:29:55.660
where we give cyber security students across

00:29:55.660 --> 00:29:58.779
the country an opportunity to get into their

00:29:58.779 --> 00:30:02.539
first like hands on competition against other

00:30:02.539 --> 00:30:06.599
students. So we support schools nationwide. Last

00:30:06.599 --> 00:30:09.720
year we did. Here was over a thousand students

00:30:09.720 --> 00:30:12.700
across the season from a hundred teams, and it

00:30:12.700 --> 00:30:16.539
was about 70 to 75 universities So great Mike

00:30:16.539 --> 00:30:19.200
Lisi for male tech solutions. He's hacking your

00:30:19.200 --> 00:30:24.990
brain right now It's incredible, man. So let's

00:30:24.990 --> 00:30:27.349
give a little background. Again, Mike from Maltech

00:30:27.349 --> 00:30:30.809
Solutions. Mike is a cybersecurity expert. And

00:30:30.809 --> 00:30:33.009
this is something that we're very excited to

00:30:33.009 --> 00:30:35.170
talk about. And Mike's also going to be making

00:30:35.170 --> 00:30:37.069
a bunch of content with growth mode content.

00:30:37.109 --> 00:30:40.509
So you're going to be able to learn a ton. But

00:30:40.509 --> 00:30:42.609
just to jump in and to hear some of the basics,

00:30:42.730 --> 00:30:44.690
I think it's very interesting. Because I'm a

00:30:44.690 --> 00:30:47.589
guy in IT, right? I've been in IT for 30 years.

00:30:48.029 --> 00:30:53.009
And most people assume that I do what Mike does,

00:30:53.269 --> 00:30:56.609
and the reality is we don't do almost anything

00:30:56.609 --> 00:31:01.849
that really overlaps with some very basic things,

00:31:01.849 --> 00:31:03.529
right? And I think the best way to think of it

00:31:03.529 --> 00:31:07.410
is IT guys like myself or anybody really in this

00:31:07.410 --> 00:31:09.750
industry are kind of like your family doctor,

00:31:10.029 --> 00:31:11.750
the general practitioner. They're the ones you

00:31:11.750 --> 00:31:14.170
see most often. They know the guidelines. They

00:31:14.170 --> 00:31:17.230
know how to check for the different things. But

00:31:17.230 --> 00:31:19.579
when it comes time for something serious, You

00:31:19.579 --> 00:31:22.880
need that brain surgeon. That's where Mike comes

00:31:22.880 --> 00:31:25.799
in, and that's where specialists. You're a urologist,

00:31:25.819 --> 00:31:27.640
let's be honest. Shh, nobody's supposed to know

00:31:27.640 --> 00:31:34.400
that. You like penises, what do you want? So

00:31:34.400 --> 00:31:38.299
Mike is the guy who really is able to dig in

00:31:38.299 --> 00:31:40.740
deep and do a bunch of things, and he's on, I

00:31:40.740 --> 00:31:44.680
guess you would say, the front lines of the...

00:31:44.720 --> 00:31:48.319
Cyber world. Yeah, we and he also shares his

00:31:48.319 --> 00:31:50.539
skills with young people which is something he's

00:31:50.539 --> 00:31:52.279
talking about Yeah, we spoke with you at the

00:31:52.279 --> 00:31:54.900
winter fair and you blew my mind open. I'll try

00:31:54.900 --> 00:31:58.519
not to ask those same questions, but I mean This

00:31:58.519 --> 00:32:02.039
guy is the guy and you know I think cyber security

00:32:02.039 --> 00:32:04.579
nowadays is just as important as the police that

00:32:04.579 --> 00:32:07.000
you see out on the streets I mean we're in that

00:32:07.000 --> 00:32:09.779
world. Yes. Yeah. Yeah, and you know we used

00:32:09.779 --> 00:32:12.089
to talk about that in The same reasons you need

00:32:12.089 --> 00:32:15.269
physical security. And by that, you mean like

00:32:15.269 --> 00:32:18.509
cameras in your building and access control.

00:32:18.730 --> 00:32:20.569
You know, a lot of these days we're way beyond

00:32:20.569 --> 00:32:24.769
a key typically for a modern business. The same

00:32:24.769 --> 00:32:26.950
is true for the same reasons in the cyber world,

00:32:26.950 --> 00:32:30.470
right? You need more than just that padlock or

00:32:30.470 --> 00:32:34.339
that. 1985 subscription to McAfee that you haven't

00:32:34.339 --> 00:32:38.720
renewed. Oh wait. There's more to cybersecurity

00:32:38.720 --> 00:32:41.920
than that, but We're doing a lot of talking for

00:32:41.920 --> 00:32:44.400
you Mike. Tell us a little bit more about your

00:32:44.400 --> 00:32:46.859
business and where you come in for folks Yeah,

00:32:46.960 --> 00:32:48.180
no, I think you're I think you're definitely

00:32:48.180 --> 00:32:52.359
right in a lot of that and in you know, the cyber

00:32:52.359 --> 00:32:55.359
security world is definitely an area that's constantly

00:32:55.359 --> 00:32:59.319
evolving and there is just just an incredible

00:32:59.319 --> 00:33:04.349
need for know this testing of those solutions

00:33:04.349 --> 00:33:06.569
that you have in place not only on the cyber

00:33:06.569 --> 00:33:08.730
side the digital side but on the physical side

00:33:08.730 --> 00:33:12.349
as well you know you can have all these solutions

00:33:12.349 --> 00:33:15.130
and things that are meant to protect you and

00:33:15.130 --> 00:33:17.789
to defend against you know attackers but are

00:33:17.789 --> 00:33:19.990
they actually working so you get somebody like

00:33:19.990 --> 00:33:21.890
me or somebody else in the industry that's doing

00:33:21.890 --> 00:33:25.089
these things to test those out and actually show

00:33:25.089 --> 00:33:27.579
you like hey is this stuff working right If I

00:33:27.579 --> 00:33:29.720
were targeted, what could actually happen? What

00:33:29.720 --> 00:33:33.039
are the impacts to the business have? And that's

00:33:33.039 --> 00:33:35.880
where we try and come in and help. There's really

00:33:35.880 --> 00:33:38.140
no difference from what I'm doing to what an

00:33:38.140 --> 00:33:40.900
actual criminal is doing, except that I have

00:33:40.900 --> 00:33:43.900
permission to do so. So if I were to do it to

00:33:43.900 --> 00:33:46.000
anybody else and they didn't give me that paperwork,

00:33:46.640 --> 00:33:50.940
I could definitely go to jail. So the term hacking

00:33:50.940 --> 00:33:53.099
is one of those things that really has a negative

00:33:53.099 --> 00:33:55.930
connotation. But it really shouldn't, because

00:33:55.930 --> 00:33:59.309
it just goes through people trying to understand

00:33:59.309 --> 00:34:02.190
things and dive into things and just present

00:34:02.190 --> 00:34:05.390
that information in a way to help everybody else

00:34:05.390 --> 00:34:07.970
understand it better. And when these flaws and

00:34:07.970 --> 00:34:11.809
things are exposed and they're brought to light,

00:34:12.030 --> 00:34:14.449
then we can actually take the right steps to

00:34:14.449 --> 00:34:17.489
start fixing those things, making sure that everybody's

00:34:17.489 --> 00:34:19.849
a little bit more active. I mean, you have to

00:34:19.849 --> 00:34:22.969
engage in that to find the holes, to find the

00:34:22.969 --> 00:34:26.269
vulnerabilities, right? How else could you? Right?

00:34:26.369 --> 00:34:28.309
No, for sure. It's the same with like a, you

00:34:28.309 --> 00:34:29.869
know, your physical alarm and everything. Like,

00:34:29.869 --> 00:34:32.730
is it working? The only way to know is like when

00:34:32.730 --> 00:34:34.489
you're actually attacked, like, and if it doesn't

00:34:34.489 --> 00:34:36.329
work right, then you're going to be really upset

00:34:36.329 --> 00:34:38.110
that you invested all this time and effort and

00:34:38.110 --> 00:34:40.610
money to find out that it wasn't doing what you

00:34:40.610 --> 00:34:43.190
thought it was. So, you know, going that extra

00:34:43.190 --> 00:34:44.969
step and having somebody come in and perform

00:34:44.969 --> 00:34:48.050
that assessment and really tailor it to your

00:34:48.050 --> 00:34:50.889
particular concerns and needs helps to ensure

00:34:50.889 --> 00:34:52.809
like gives you that that feeling that, you know,

00:34:52.929 --> 00:34:55.829
when the time comes you know that you're going

00:34:55.829 --> 00:34:58.889
to be in as best a spot as you possibly can be

00:34:58.889 --> 00:35:01.809
in order to you know prevent or at least minimize

00:35:01.809 --> 00:35:04.449
that attack because yeah totally preventing everything

00:35:04.449 --> 00:35:07.329
is is pretty much impossible there's always going

00:35:07.329 --> 00:35:10.230
to be something uh some extent that somebody's

00:35:10.230 --> 00:35:12.750
willing to go to in order to do that but you

00:35:12.750 --> 00:35:15.869
know to do as much as possible is is as possible

00:35:15.869 --> 00:35:19.590
a scenario to follow and to abide by and and

00:35:19.590 --> 00:35:23.000
that's how you're best protected if you are attacked

00:35:23.000 --> 00:35:25.860
or breached right in terms of when it comes to

00:35:25.860 --> 00:35:28.280
insurance and getting your insurance very expensive

00:35:28.280 --> 00:35:30.539
insurance policy to actually pay when you need

00:35:30.539 --> 00:35:33.440
it demonstrating that you've done everything

00:35:33.440 --> 00:35:37.219
you possibly could is critical because you can

00:35:37.219 --> 00:35:39.639
like I said like anything you know even like

00:35:39.639 --> 00:35:41.980
a car insurance thing is like oh you lied to

00:35:41.980 --> 00:35:43.380
us or you didn't do what you were supposed to

00:35:43.380 --> 00:35:46.519
do and we don't have to pay this claim you know

00:35:46.519 --> 00:35:48.780
something like that could be massive but doing

00:35:48.780 --> 00:35:52.429
the right things even if it doesn't stop, everything

00:35:52.429 --> 00:35:56.949
is so critical. Mike, do they still use, is white

00:35:56.949 --> 00:35:59.010
hat, black hat, is that a dated term, or do we

00:35:59.010 --> 00:36:01.369
still use those? No, those terms are still in

00:36:01.369 --> 00:36:05.650
use. We still also use those for the types of

00:36:05.650 --> 00:36:09.190
testing that we do. I see. I try to go, so there's

00:36:09.190 --> 00:36:12.329
things like a white box test, a gray box test,

00:36:12.409 --> 00:36:15.530
a black box test, and that really defines how

00:36:15.530 --> 00:36:18.769
much information you're given ahead of time.

00:36:19.400 --> 00:36:22.119
So in the case of like a black box test, you're

00:36:22.119 --> 00:36:23.960
essentially giving nothing. You're starting from

00:36:23.960 --> 00:36:26.019
scratch, you're gonna have to dig in and find

00:36:26.019 --> 00:36:28.920
everything. I don't particularly like that approach

00:36:28.920 --> 00:36:32.159
for my customers, mainly because it requires

00:36:32.159 --> 00:36:34.980
the most amount of time on our end to dig up

00:36:34.980 --> 00:36:37.260
information that we could just be provided from

00:36:37.260 --> 00:36:39.280
the customer and to fast forward that, right?

00:36:39.639 --> 00:36:41.599
So I really try and focus on that white box,

00:36:41.940 --> 00:36:45.119
that more collaborative component. where we share

00:36:45.119 --> 00:36:46.800
a lot of information and then we can just focus

00:36:46.800 --> 00:36:49.539
on okay, let's let's put my skills to use, you

00:36:49.539 --> 00:36:52.179
know, and find the things that are going to be

00:36:52.179 --> 00:36:53.840
important to you versus just like things that

00:36:53.840 --> 00:36:56.739
I can go and eventually gather information about

00:36:56.739 --> 00:36:58.900
your business about your assets about those types

00:36:58.900 --> 00:37:00.519
of things like let's find out where the where

00:37:00.519 --> 00:37:03.300
the attacks might go. Yeah, you know, you figure

00:37:03.300 --> 00:37:06.579
like a skilled trade or something like a a woodworker

00:37:06.579 --> 00:37:08.719
it's like well we don't need you to like go and

00:37:08.719 --> 00:37:10.460
find the lumber like well we have the lumber

00:37:10.460 --> 00:37:12.380
right so just go ahead and build it for me right

00:37:12.380 --> 00:37:14.280
like going to the store and doing all that just

00:37:14.280 --> 00:37:17.639
a waste of extra time there are some benefits

00:37:17.639 --> 00:37:19.260
there if you're really curious about that and

00:37:19.260 --> 00:37:21.099
you really have the time but for most companies

00:37:21.099 --> 00:37:23.820
for most organizations taking a more collaborative

00:37:23.820 --> 00:37:26.920
approach is yields much better results for them

00:37:26.920 --> 00:37:30.500
and it really ties in those results that are

00:37:30.500 --> 00:37:33.880
a lot more focused to that company's particular

00:37:33.880 --> 00:37:38.380
needs Gotcha. Wow, that's incredible, man. There's

00:37:38.380 --> 00:37:41.039
so many different aspects to these different

00:37:41.039 --> 00:37:44.099
things. And that's again, that's why you need

00:37:44.099 --> 00:37:47.619
specialists. And this is the message that I really

00:37:47.619 --> 00:37:52.179
try so hard to get across is, you know, it's

00:37:52.179 --> 00:37:54.699
funny back in the day when I started 30 something

00:37:54.699 --> 00:37:58.260
years ago, I was the computer guy. And that means

00:37:58.260 --> 00:38:00.980
I was the person that they called for anything

00:38:00.980 --> 00:38:03.909
that had electricity running to it. Yeah. Your

00:38:03.909 --> 00:38:06.909
VCR was a light fixture to whatever you call

00:38:06.909 --> 00:38:09.269
the computer guy and honestly that's sort of

00:38:09.269 --> 00:38:11.449
the way the business started right professionals

00:38:11.449 --> 00:38:14.769
like me they were. We did everything right anything

00:38:14.769 --> 00:38:17.449
that was to do with computing the local computer

00:38:17.449 --> 00:38:21.329
person could do for you and I think a lot like

00:38:21.329 --> 00:38:24.969
medicine. it's evolved to so many different specialties

00:38:24.969 --> 00:38:26.869
and of course we're talking about cyber security

00:38:26.869 --> 00:38:29.510
but there's people that specialize in network

00:38:29.510 --> 00:38:33.070
administration and system administration and

00:38:33.070 --> 00:38:36.090
so many different niches that you may not know

00:38:36.090 --> 00:38:39.610
exist but are critical because of how critical

00:38:39.610 --> 00:38:41.670
and how complicated everything that we've talked

00:38:41.670 --> 00:38:46.650
about are getting so it's cool to I think anyway

00:38:46.989 --> 00:38:49.150
Just expose the rest of the world to the fact

00:38:49.150 --> 00:38:51.170
that these specialties exist in these people

00:38:51.170 --> 00:38:54.090
are folks that you should be thinking about beyond

00:38:54.090 --> 00:38:57.170
just the Joe computer guy who works out of his

00:38:57.170 --> 00:39:01.329
house, you know, not to knock Joe computer guy.

00:39:03.909 --> 00:39:06.969
Let's let's talk a little bit more about some

00:39:06.969 --> 00:39:11.329
some different things about your team. So you're

00:39:11.329 --> 00:39:15.019
not just a one man operation. You've got a whole

00:39:15.019 --> 00:39:16.980
group of folks and what does some of your different

00:39:16.980 --> 00:39:19.260
people do and what are the what are the positions

00:39:19.260 --> 00:39:22.119
in a cybersecurity company like this? Oh, they

00:39:22.119 --> 00:39:24.659
can they can vary quite a bit. So like I said

00:39:24.659 --> 00:39:29.679
before, there is that. electronic aspect right

00:39:29.679 --> 00:39:31.500
the the testing of the computers the networks

00:39:31.500 --> 00:39:33.920
applications there's the physical side of things

00:39:33.920 --> 00:39:36.980
we do get asked at times to break into a building

00:39:36.980 --> 00:39:40.760
or test the security of the alarms I have you

00:39:40.760 --> 00:39:42.599
know card cloners and card readers and those

00:39:42.599 --> 00:39:44.980
types of things to show the impact of you know

00:39:44.980 --> 00:39:46.820
somebody walking around with their lanyard just

00:39:46.820 --> 00:39:50.699
exposed and you bump into them and you can own

00:39:50.699 --> 00:39:52.539
that card sure it's to the building so there's

00:39:52.539 --> 00:39:55.300
things like that that we do So I have somebody

00:39:55.300 --> 00:39:57.340
on my team that's really interested and focused

00:39:57.340 --> 00:40:00.639
on that side of it, but we all kind of cross

00:40:00.639 --> 00:40:03.440
like cross train on some of the other components

00:40:03.440 --> 00:40:07.079
as well. One of the people on my team is really

00:40:07.079 --> 00:40:09.119
into like hacking video games and doing those

00:40:09.119 --> 00:40:11.320
types of things. So, you know, he brings that

00:40:11.320 --> 00:40:15.070
expertise to the table. Hold on, I got to dig

00:40:15.070 --> 00:40:16.250
into this a little bit more. All the guys that

00:40:16.250 --> 00:40:18.070
beat me in Call of Duty? When you talk about

00:40:18.070 --> 00:40:20.010
hack video games, what are we talking about?

00:40:20.010 --> 00:40:21.570
Are we talking about finding Easter eggs or are

00:40:21.570 --> 00:40:24.750
we talking about shooting through walls and stuff?

00:40:24.929 --> 00:40:29.730
Yeah, it's more like finding the holes in the

00:40:29.730 --> 00:40:31.630
video game that you could take advantage of in

00:40:31.630 --> 00:40:34.710
order to maybe beat them faster. Sure. You can

00:40:34.710 --> 00:40:36.389
do those things where you glitch through the

00:40:36.389 --> 00:40:39.440
walls and do those types of... like little little

00:40:39.440 --> 00:40:41.760
speed tricks and things like that to beat the

00:40:41.760 --> 00:40:43.880
game much faster. So there's people that are

00:40:43.880 --> 00:40:46.380
really focused on finding any of those little

00:40:46.380 --> 00:40:48.940
exploits. One of the guys on my team, though,

00:40:49.340 --> 00:40:51.179
has taken that even a step further with the whole

00:40:51.179 --> 00:40:54.280
community that he built. This is Alan on my team.

00:40:54.679 --> 00:40:59.900
And he's even gone so far as to reprogram a game

00:40:59.900 --> 00:41:04.360
while it's running using. A tool that's connected

00:41:04.360 --> 00:41:06.619
to the controller inputs and it can just send

00:41:06.619 --> 00:41:09.400
the button inputs and Manipulate all the memory

00:41:09.400 --> 00:41:11.480
of the system and just like have it do whatever

00:41:11.480 --> 00:41:14.800
he wants to so he just Completely created new

00:41:14.800 --> 00:41:17.760
content in a game that was running live and in

00:41:17.760 --> 00:41:20.719
some cases like he would pull in Like twitch

00:41:20.719 --> 00:41:23.280
chat and display it like on a Nintendo 64 which

00:41:23.280 --> 00:41:25.460
makes no sense, but it's just like kind of mind

00:41:25.460 --> 00:41:28.329
-blowing that there are skills like that. That

00:41:28.329 --> 00:41:31.650
guy is a nerd's nerd. Yeah. We will definitely

00:41:31.650 --> 00:41:33.889
have him on. Mike definitely will have him on

00:41:33.889 --> 00:41:38.869
his own podcast, I'm sure. But so many interesting

00:41:38.869 --> 00:41:42.769
things that you can do and you can dig into.

00:41:43.369 --> 00:41:45.769
And it's kind of neat because everything you're

00:41:45.769 --> 00:41:49.489
describing sounds like so much fun to so many

00:41:49.489 --> 00:41:51.190
people. You know, if you're into that, obviously,

00:41:51.309 --> 00:41:53.719
if you're, you know. You like building houses

00:41:53.719 --> 00:41:55.199
and don't like computers, maybe you don't like

00:41:55.199 --> 00:41:59.579
this at all. But it's also a very popular career,

00:41:59.719 --> 00:42:02.719
right? And all these schools are popping up cybersecurity

00:42:02.719 --> 00:42:04.559
programs and all these kids are signing up and

00:42:04.559 --> 00:42:07.440
they're like, I wanna be a hacker for a living.

00:42:08.599 --> 00:42:10.539
What advice can you give folks and what can you

00:42:10.539 --> 00:42:13.800
tell us a little bit about not only the job market,

00:42:13.860 --> 00:42:16.900
but how someone would legitimately get into this

00:42:16.900 --> 00:42:19.849
industry? Yeah, getting into the industry right

00:42:19.849 --> 00:42:22.889
now is extremely difficult. It's super competitive,

00:42:22.949 --> 00:42:25.369
especially for the remote work, things like that.

00:42:25.949 --> 00:42:28.590
So there's a couple of things that definitely

00:42:28.590 --> 00:42:31.170
help. Number one is networking, getting involved

00:42:31.170 --> 00:42:33.610
in conferences, volunteering for conferences.

00:42:33.690 --> 00:42:36.210
You meet so many people just being part of that

00:42:36.210 --> 00:42:38.949
community. It's not a huge community, but there

00:42:38.949 --> 00:42:42.269
are a lot of very well -connected people. So

00:42:42.269 --> 00:42:44.769
you make those connections. It seems to me that

00:42:44.769 --> 00:42:46.570
says it might be a little easier to navigate.

00:42:46.710 --> 00:42:49.690
It's not a huge community. For sure. Yeah, I

00:42:49.690 --> 00:42:52.150
can, you know, reach out to people, you know,

00:42:52.269 --> 00:42:53.989
at some of the largest organizations that are

00:42:53.989 --> 00:42:56.110
just like now really close friends of mine, because

00:42:56.110 --> 00:42:58.030
we were both at the same conference, and we just

00:42:58.030 --> 00:43:00.170
helped them out. That that's one of the huge

00:43:00.170 --> 00:43:02.610
things. The other thing is, honestly, to get

00:43:02.610 --> 00:43:05.429
involved in it in any capacity, right? That's

00:43:05.429 --> 00:43:08.030
how I started, I started as a network administrator,

00:43:08.409 --> 00:43:11.989
I got into some system programming and some research

00:43:11.989 --> 00:43:14.150
and development. And all of those really gave

00:43:14.150 --> 00:43:16.829
me these foundational skills to go back and say

00:43:16.829 --> 00:43:19.789
like, okay, now if I remember how I screwed that

00:43:19.789 --> 00:43:22.550
up, so let me see if they screwed this up the

00:43:22.550 --> 00:43:25.429
same way and help them fix that. So, as somebody

00:43:25.429 --> 00:43:27.329
that's gone through and did all this troubleshooting

00:43:27.329 --> 00:43:31.269
and helped when things have hit the fan, you

00:43:31.269 --> 00:43:33.650
can take that knowledge and it really prepares

00:43:33.650 --> 00:43:36.239
you much better. than just trying to understand

00:43:36.239 --> 00:43:39.219
the concepts themselves without any of that initial

00:43:39.219 --> 00:43:41.780
knowledge. So going through and getting some

00:43:41.780 --> 00:43:46.300
exposure into any IT related fields. Mike. I

00:43:46.300 --> 00:43:49.280
promise I didn't pay him to say that. But I really

00:43:49.280 --> 00:43:52.159
am excited to hear you say that. Because one

00:43:52.159 --> 00:43:55.480
of the things that I've found is a lot of folks

00:43:55.480 --> 00:43:57.679
that want to get into, or even young folks that

00:43:57.679 --> 00:44:01.219
are taking these cybersecurity programs, and

00:44:01.219 --> 00:44:03.019
they're coming out with some kind of certificate

00:44:03.019 --> 00:44:06.780
or even a degree in cyber security. And it's

00:44:06.780 --> 00:44:10.360
very much talking about code and finding things

00:44:10.360 --> 00:44:13.239
on the web and things of this nature. And when

00:44:13.239 --> 00:44:16.400
you talk about the basics of IT, which I believe

00:44:16.400 --> 00:44:19.119
should be foundational, how could you secure

00:44:19.119 --> 00:44:20.579
a network if you don't know how a network works?

00:44:21.920 --> 00:44:24.639
So I'm glad to hear that professionals sort of

00:44:24.639 --> 00:44:27.059
agree with that assessment because I think that's

00:44:27.059 --> 00:44:29.039
one area that's then been lacking in a lot of

00:44:29.039 --> 00:44:31.099
these programs and hopefully maybe they're figuring

00:44:31.099 --> 00:44:35.559
it out. And on a positive side, I know that from

00:44:35.559 --> 00:44:38.199
my hiring experiences, I've gotten a considerable

00:44:38.199 --> 00:44:42.380
number of folks probably with cybersecurity degrees

00:44:42.380 --> 00:44:45.239
who are applying for IT positions, which is great.

00:44:45.679 --> 00:44:47.159
I will say that it's probably not their first

00:44:47.159 --> 00:44:49.500
choice. You know, they went into school with

00:44:49.500 --> 00:44:51.320
that idea that they were going to come out and

00:44:51.320 --> 00:44:55.039
immediately go work for you for a huge salary

00:44:55.039 --> 00:44:58.699
on day one. And that's unfortunately not the

00:44:58.699 --> 00:45:01.840
reality. But so the fact that they are at least

00:45:01.840 --> 00:45:04.599
getting these skills, whether it not be their

00:45:04.599 --> 00:45:06.480
intended first choice, I think is going to be

00:45:06.480 --> 00:45:08.639
huge for them. And I'm glad to see that happen.

00:45:08.719 --> 00:45:11.400
Yeah, Mike. So cybersecurity wasn't always a

00:45:11.400 --> 00:45:13.400
major, right? I mean, it was kind of something

00:45:13.400 --> 00:45:17.880
fairly recent. Where did you? Did you go to school?

00:45:17.940 --> 00:45:19.940
How did you train and it's a great question the

00:45:19.940 --> 00:45:23.039
second part of this question is How do you stay

00:45:23.039 --> 00:45:26.099
I mean things are changing every day in in that

00:45:26.099 --> 00:45:29.480
world? How do you stay up to date? And keeping

00:45:29.480 --> 00:45:31.719
with what's going on and keeping yourself informed

00:45:31.719 --> 00:45:35.019
yeah The the answer the first question I went

00:45:35.019 --> 00:45:37.400
to school for computer science There was no computer

00:45:37.400 --> 00:45:40.699
security kind of majors. They're prevalent now.

00:45:40.699 --> 00:45:43.300
There's lots of them out there Some are very

00:45:43.300 --> 00:45:46.219
good. Some are just okay. One of the big challenges

00:45:46.219 --> 00:45:50.139
in the educational space is the lack of practitioners

00:45:50.139 --> 00:45:52.139
that are willing to go back to education and

00:45:52.139 --> 00:45:54.139
bring those skills back. Right? So like computer

00:45:54.139 --> 00:45:57.579
science and stuff that has decades of knowledge

00:45:57.579 --> 00:45:59.940
and you have people in academia that can really

00:45:59.940 --> 00:46:02.920
teach that. But as you said, the cybersecurity

00:46:02.920 --> 00:46:05.800
stuff evolved so quickly and you need people

00:46:05.800 --> 00:46:09.389
that are able to go back and teach. With that

00:46:09.389 --> 00:46:11.550
actual hands on knowledge to give that practical

00:46:11.550 --> 00:46:13.449
skills because you can do a lot of theoretical

00:46:13.449 --> 00:46:17.250
stuff. But what students still lack is that hands

00:46:17.250 --> 00:46:18.929
on knowledge, which is why, you know, the cyber

00:46:18.929 --> 00:46:20.989
game stuff that I do is so important to give

00:46:20.989 --> 00:46:23.190
them hands on like, okay, we're putting you in

00:46:23.190 --> 00:46:25.550
a position where you're tasked with defending

00:46:25.550 --> 00:46:28.650
the system. And we have people like myself trying

00:46:28.650 --> 00:46:31.829
to take it offline. So we're going to do some

00:46:31.829 --> 00:46:33.550
things and we're just going to keep ramping up.

00:46:33.659 --> 00:46:35.739
those types of attacks and bringing your stuff

00:46:35.739 --> 00:46:38.039
offline and having you recover from that. So

00:46:38.039 --> 00:46:39.579
you're learning these new things, right? So now

00:46:39.579 --> 00:46:41.000
when they're going out, they're like, oh yeah,

00:46:41.320 --> 00:46:42.880
I understand how a hack works, whatever. Okay,

00:46:42.960 --> 00:46:45.300
but when it's happening, can you actually deal

00:46:45.300 --> 00:46:48.400
with that? So that's one of the big things that

00:46:48.400 --> 00:46:51.119
is still lacking, but it's constantly improving.

00:46:51.579 --> 00:46:53.840
I'm not trying to fool through on schools. They're

00:46:53.840 --> 00:46:55.639
doing a lot. I mean, that's gotta be one of those

00:46:55.639 --> 00:46:57.980
things. It's just a natural issue of it being

00:46:57.980 --> 00:47:01.489
such a young industry, right? Excuse me, you

00:47:01.489 --> 00:47:04.050
know all those computer science professionals

00:47:04.050 --> 00:47:07.329
that you mentioned are typically folks that went

00:47:07.329 --> 00:47:09.389
through a career in the corporate world and did

00:47:09.389 --> 00:47:12.489
that and sort of retired and and are teaching

00:47:12.489 --> 00:47:15.349
now to sort of give back at that point but the

00:47:15.349 --> 00:47:17.630
The cybersecurity practitioners are your age.

00:47:17.710 --> 00:47:20.130
Yeah, and you're in the thick of it not ready

00:47:20.130 --> 00:47:23.309
to you know, kind of teach your skills So I think

00:47:23.309 --> 00:47:25.929
that's really difficult a huge challenge. You

00:47:25.929 --> 00:47:28.840
have to have like Lot of time and passion to

00:47:28.840 --> 00:47:31.079
go back and you know take extra time out of your

00:47:31.079 --> 00:47:35.199
day. Yeah So staying on top of that like a yes

00:47:35.199 --> 00:47:38.079
about that side of it It was it's mostly like

00:47:38.079 --> 00:47:40.059
doing conference things being involved in the

00:47:40.059 --> 00:47:42.739
community Just you know staying in touch with

00:47:42.739 --> 00:47:44.820
people being on top of the research and stuff

00:47:44.820 --> 00:47:47.599
that's coming out That's the only way to really

00:47:47.599 --> 00:47:51.219
stay practical with it And just like doing those

00:47:51.219 --> 00:47:52.820
trainings, you know, so many people are willing

00:47:52.820 --> 00:47:57.289
to just provide that information I'm president

00:47:57.289 --> 00:47:59.650
of an organization called Red Team Village. I'm

00:47:59.650 --> 00:48:03.530
representing them here today. And what we do

00:48:03.530 --> 00:48:07.369
for that is we provide education and content

00:48:07.369 --> 00:48:10.949
and workshops and things like that to help spread

00:48:10.949 --> 00:48:12.829
that knowledge to people that are looking to

00:48:12.829 --> 00:48:15.590
stay on top. It's awesome. It's like a SWAT team

00:48:15.590 --> 00:48:18.110
training in a way. In a way, yeah. That's so

00:48:18.110 --> 00:48:20.030
cool. It's all offensive security focused and

00:48:20.030 --> 00:48:23.670
we go to these conferences and not only the conferences,

00:48:23.909 --> 00:48:28.429
but we bring on folks that are really well versed

00:48:28.429 --> 00:48:30.170
and super knowledgeable about different topics

00:48:30.170 --> 00:48:32.050
to just talk about things like that. You have

00:48:32.050 --> 00:48:35.170
to tell the bank story again, I'm sorry. It's

00:48:35.170 --> 00:48:38.429
way too cool. That is a story, one of my favorite

00:48:38.429 --> 00:48:42.489
stories. So to wrap another podcast here, Darknet

00:48:42.489 --> 00:48:46.599
Diaries, my favorite story is... from a gentleman

00:48:46.599 --> 00:48:51.380
known as Freaky Clown FC. He's just an awesome

00:48:51.380 --> 00:48:56.079
dude, and he is focused on that physical penetration

00:48:56.079 --> 00:48:58.679
testing. So he'll have companies hire them to

00:48:58.679 --> 00:49:00.880
basically say like, hey, we want you to break

00:49:00.880 --> 00:49:04.719
into our building, into our office, and maybe

00:49:04.719 --> 00:49:06.760
get into the server room or do whatever. See

00:49:06.760 --> 00:49:08.420
if you can do it, right? See if you can do it,

00:49:08.440 --> 00:49:09.980
and if our security controls are effective. How

00:49:09.980 --> 00:49:12.699
fun would that be? Right? Yeah. And that episode,

00:49:12.820 --> 00:49:15.519
which is my favorite episode, is is where he's

00:49:15.519 --> 00:49:18.980
tasked with going into a bank vault and stealing

00:49:18.980 --> 00:49:21.599
a legitimate gold bar and leaving with that.

00:49:21.920 --> 00:49:26.280
So yeah. So it's just a super cool episode. And

00:49:26.280 --> 00:49:28.380
like I said, I got to meet him last year at DEF

00:49:28.380 --> 00:49:31.500
CON. Super cool guy. And and he's got, you know,

00:49:31.599 --> 00:49:35.860
stories for days. No, that might be a way to

00:49:35.860 --> 00:49:40.659
combat, you know, crime. If you create a scenario

00:49:40.659 --> 00:49:44.059
where you let everyday people Get that thrill

00:49:44.059 --> 00:49:47.500
of breaking into a bank and stealing a gold bar,

00:49:47.500 --> 00:49:49.579
but they won't get arrested It's just for testing

00:49:49.579 --> 00:49:51.880
and that way it takes the thrill out of it So

00:49:51.880 --> 00:49:53.820
people stop doing it and the gold bars actually

00:49:53.820 --> 00:49:56.679
chocolate. Yeah, and then you eat it. Yeah Well,

00:49:56.699 --> 00:49:58.559
it's funny you say that though Mike because there

00:49:58.559 --> 00:50:01.599
are Programs out there for anybody that wants

00:50:01.599 --> 00:50:04.500
to get involved to do like hacking against actual

00:50:04.500 --> 00:50:07.949
organizations. I'm in Without repercussions as

00:50:07.949 --> 00:50:10.090
long as you follow the rules, right? So good

00:50:10.090 --> 00:50:13.429
either security programs or bug bounties So most

00:50:13.429 --> 00:50:15.510
organs not most but lots of organizations have

00:50:15.510 --> 00:50:18.409
them now And if you're looking to get involved

00:50:18.409 --> 00:50:20.650
They like Netflix, right? They'll have they have

00:50:20.650 --> 00:50:23.170
a bug bounty and they basically say like hey

00:50:23.170 --> 00:50:26.190
here are the things you're able to target Here

00:50:26.190 --> 00:50:28.150
are the things that we're looking for and if

00:50:28.150 --> 00:50:30.809
you find a vulnerability you disclose it to us.

00:50:30.809 --> 00:50:33.719
We will pay you for that information. That's

00:50:33.719 --> 00:50:35.480
amazing. Don't disclose it. And you don't do

00:50:35.480 --> 00:50:37.059
that. Then we're going to go after you. Then

00:50:37.059 --> 00:50:38.840
you're a criminal. Then you're a criminal. That

00:50:38.840 --> 00:50:42.380
is what I can't even slide this graphic from

00:50:42.380 --> 00:50:44.539
that computer up to here. So I'm not going to

00:50:44.539 --> 00:50:46.840
really funny watching him try. Yeah, but that

00:50:46.840 --> 00:50:48.820
is wild. So in other words, it's like an open

00:50:48.820 --> 00:50:52.039
thing where you can say we need to make sure

00:50:52.039 --> 00:50:55.239
we're good to go and anyone can do it. If you

00:50:55.239 --> 00:50:57.420
complete it, you get paid. If not, then. I mean,

00:50:57.500 --> 00:50:59.239
wow, they want to incentivize time to be alike.

00:50:59.460 --> 00:51:01.119
If you're going to find some of these things,

00:51:01.199 --> 00:51:03.800
you can either go the route of selling those

00:51:03.800 --> 00:51:06.360
findings or exploits to criminals, potentially

00:51:06.360 --> 00:51:09.639
making lots more money. But with the caveat that

00:51:09.639 --> 00:51:13.119
at any point you can go to jail or, you know,

00:51:13.239 --> 00:51:15.400
they're incentivizing you to let them know so

00:51:15.400 --> 00:51:17.300
they can make their platform more secure and

00:51:17.300 --> 00:51:20.300
they're willing to pay for it in order to better

00:51:20.300 --> 00:51:22.679
protect themselves. So when you see a breach,

00:51:22.860 --> 00:51:24.880
remember what you were talking about that? There

00:51:24.880 --> 00:51:26.980
was some sort of hack that affected all the airlines

00:51:26.980 --> 00:51:31.019
recently. Shut everything down. That wasn't a

00:51:31.019 --> 00:51:34.219
hack. Oh. That was a cyber security tool. Well,

00:51:34.400 --> 00:51:36.619
either way. Or maybe the - Took down the entire

00:51:36.619 --> 00:51:39.780
world. Yeah. The Ashley Madison hack. The one

00:51:39.780 --> 00:51:41.820
we're talking about. When you see or hear about

00:51:41.820 --> 00:51:44.239
things like that. Sony. A lot of big ones. Do

00:51:44.239 --> 00:51:46.719
you go, oh man, I feel bad because I know what

00:51:46.719 --> 00:51:48.739
that's like. Or are you like, oh, those morons.

00:51:48.940 --> 00:51:51.780
I could have - How did they let this happen?

00:51:52.099 --> 00:51:55.760
It's it's I always have empathy for the situation

00:51:55.760 --> 00:51:58.119
for the companies because they're it's not like

00:51:58.119 --> 00:52:01.480
they're generally they're not trying to be negligent

00:52:01.480 --> 00:52:04.300
be negligent some of these organizations are

00:52:04.300 --> 00:52:06.820
just so massive so huge and it literally sometimes

00:52:06.820 --> 00:52:10.000
just takes one thing to topple the whole thing

00:52:10.000 --> 00:52:12.440
you know to get in there and one person doing

00:52:12.440 --> 00:52:15.840
the wrong thing so it's just a an unfortunate

00:52:15.840 --> 00:52:18.590
situation when it's a huge massive breach. So

00:52:18.590 --> 00:52:21.409
it's never like, oh, you know, those morons.

00:52:21.750 --> 00:52:25.389
I always feel bad. In the case when it's like

00:52:25.389 --> 00:52:26.989
my personal information, it's just like, yeah,

00:52:27.010 --> 00:52:29.650
that really sucks. Let's hope that they, you

00:52:29.650 --> 00:52:32.369
know, take the right steps to better protect

00:52:32.369 --> 00:52:35.710
themselves. In the case, I'll never forget the

00:52:35.710 --> 00:52:39.619
MGM hack. And that happened to it maybe a year

00:52:39.619 --> 00:52:42.900
ago or so, maybe long ago. Everything runs together

00:52:42.900 --> 00:52:46.780
for me. So couple years ago. So MGM Casinos in

00:52:46.780 --> 00:52:49.639
Las Vegas, they got in through one small entry

00:52:49.639 --> 00:52:53.619
point and that gave them literally the keys to

00:52:53.619 --> 00:52:57.179
the kingdom. Jesus. And every system from the

00:52:57.179 --> 00:53:02.400
gaming slot machines to payroll to websites to

00:53:02.400 --> 00:53:06.539
booking to controls in the modern hotel rooms.

00:53:06.860 --> 00:53:09.360
You couldn't turn on the lights, and they were

00:53:09.360 --> 00:53:10.739
a little worried that the elevators weren't gonna

00:53:10.739 --> 00:53:12.960
work. They put walkie talkies in the elevators

00:53:12.960 --> 00:53:15.239
in case the elevators, you know, shot you to

00:53:15.239 --> 00:53:18.059
the ceiling or didn't open or something. All

00:53:18.059 --> 00:53:19.780
because of one entry point and these guys were

00:53:19.780 --> 00:53:22.699
able to take over every system in the whole MGM

00:53:22.699 --> 00:53:25.559
casino empire. It was a real life Ocean's Eleven.

00:53:25.980 --> 00:53:30.340
Really, it was. And Mike, you can maybe talk

00:53:30.340 --> 00:53:34.360
to the resolution of that real quick, but the

00:53:34.360 --> 00:53:37.780
rumor was that a neighboring casino, I don't

00:53:37.780 --> 00:53:39.659
remember exactly which one, had been threatened

00:53:39.659 --> 00:53:43.039
with this, such a thing, and they paid a big

00:53:43.039 --> 00:53:46.400
ransom to avoid it. MGM wouldn't pay in advance,

00:53:46.480 --> 00:53:47.920
then they went after them. Now I don't know if

00:53:47.920 --> 00:53:49.960
that's a fable or not, but if you have any info

00:53:49.960 --> 00:53:51.820
on that. Yeah, I don't remember all the specifics

00:53:51.820 --> 00:53:55.260
on, some of those things start to overlap a little

00:53:55.260 --> 00:53:57.739
bit, so. Yeah, I don't remember all the specifics

00:53:57.739 --> 00:54:00.440
for it. But in some cases, like not only just

00:54:00.440 --> 00:54:02.559
with with the MGM hack, but with others, you

00:54:02.559 --> 00:54:04.280
know, they'll hit multiple targets. And they'll

00:54:04.280 --> 00:54:06.179
basically stay like, hey, you have two options,

00:54:06.340 --> 00:54:07.599
we're going to shut all your stuff down unless

00:54:07.599 --> 00:54:10.440
you pay us or, you know, I mean, those are your

00:54:10.440 --> 00:54:12.579
options. Pay us or we're going to shut you down.

00:54:13.400 --> 00:54:16.219
And you have to, you know, trust in your process

00:54:16.219 --> 00:54:18.039
if you're willing to not pay and that you can

00:54:18.039 --> 00:54:20.400
recover from that. So that's where, you know,

00:54:20.480 --> 00:54:24.039
other things like tabletop or tabletop exercises

00:54:24.039 --> 00:54:28.170
come in or just DR planning those types of proactive

00:54:28.170 --> 00:54:32.489
measures are super helpful. Or you know that

00:54:32.489 --> 00:54:35.070
you have those gaps in place and maybe that's

00:54:35.070 --> 00:54:39.230
worth the cost of the situation forward and better

00:54:39.230 --> 00:54:43.289
protect yourself. What typically are the chances

00:54:43.289 --> 00:54:45.670
of, say you get hit by one of these ransomware

00:54:45.670 --> 00:54:47.190
attacks, they call them, right? So they gain

00:54:47.190 --> 00:54:48.809
control of your stuff, they lock you down, they

00:54:48.809 --> 00:54:51.050
lock you out of it. You can't do anything and

00:54:51.050 --> 00:54:54.489
they go, pay up. or your data gets it, you know?

00:54:54.949 --> 00:54:58.170
Maybe it's destroying it, maybe it's stuff that's

00:54:58.170 --> 00:55:00.369
a lot of public information or people's private

00:55:00.369 --> 00:55:02.409
information, and they go, we'll sell this to

00:55:02.409 --> 00:55:03.949
everybody, we'll make it public, we'll really

00:55:03.949 --> 00:55:09.110
hurt you unless you pay. How many people pay

00:55:09.110 --> 00:55:12.289
and how many people that pay get their stuff

00:55:12.289 --> 00:55:15.570
back? Well, how many people pay, I don't know

00:55:15.570 --> 00:55:18.750
if I have the... Accurate statistics a lot of

00:55:18.750 --> 00:55:20.670
people don't want to admit they pay yeah some

00:55:20.670 --> 00:55:23.289
maybe just never want to want to admit that or

00:55:23.289 --> 00:55:26.510
They don't admit it at all But I will say that

00:55:26.510 --> 00:55:30.190
for for those ones that do pay if these are kind

00:55:30.190 --> 00:55:35.289
of well -known Like threat actors They typically

00:55:35.289 --> 00:55:38.150
will do what they say because they want to incentivize

00:55:38.150 --> 00:55:39.989
people paying like if people were paying and

00:55:39.989 --> 00:55:41.670
then they didn't do that Then nobody would pay

00:55:41.670 --> 00:55:43.610
and they're building a brand. They're essentially

00:55:43.610 --> 00:55:46.820
yeah, they have the customer service in places

00:55:46.820 --> 00:55:49.739
as silly as that is to basically handle that

00:55:49.739 --> 00:55:52.119
because they do want to make the money for doing

00:55:52.119 --> 00:55:54.280
so. And if you say like, oh, well, we got hit

00:55:54.280 --> 00:55:56.980
with X ransomware and we do the research and

00:55:56.980 --> 00:55:59.980
we see that, well, nobody's ever gotten a result

00:55:59.980 --> 00:56:01.860
from that. So there's no incentive for us to

00:56:01.860 --> 00:56:05.880
pay, right? So in those cases, you have to do

00:56:05.880 --> 00:56:08.199
some research on whether or not you should. So

00:56:08.199 --> 00:56:09.579
I wasn't even thinking about that, but now you

00:56:09.579 --> 00:56:11.699
can sort of make an educated guess, right? If

00:56:11.699 --> 00:56:14.500
it's a group that other people have dealt with.

00:56:15.679 --> 00:56:18.840
Because these have like well -known like Indicators,

00:56:19.139 --> 00:56:20.780
you know, they have certain processes and things

00:56:20.780 --> 00:56:24.239
in place where you can identify like what's you

00:56:24.239 --> 00:56:25.800
know, what's causing this and they typically

00:56:25.800 --> 00:56:28.099
will identify themselves because they want you

00:56:28.099 --> 00:56:30.900
to pay and You know, you can you can tie all

00:56:30.900 --> 00:56:34.519
that information together. Yeah But I will say

00:56:34.519 --> 00:56:37.480
in some cases, they're very smart, too there

00:56:37.480 --> 00:56:40.579
there's one story that I'm hoping to have somebody

00:56:40.579 --> 00:56:44.019
come on and tell where they had an incident where

00:56:44.650 --> 00:56:47.769
The threat actors got into the network and they

00:56:47.769 --> 00:56:49.710
they sat there for a while and they realized

00:56:49.710 --> 00:56:53.449
that They had the company had backups for 90

00:56:53.449 --> 00:56:56.070
days. So they got all their implants in place

00:56:56.070 --> 00:56:58.030
They got all their back doors in place and they

00:56:58.030 --> 00:57:00.710
waited 91 days and then they left everything

00:57:00.710 --> 00:57:04.250
out because they knew that they had it The oldest

00:57:04.250 --> 00:57:07.750
backup has them in it. So those are the types

00:57:07.750 --> 00:57:10.289
of things you got to take into account in plan

00:57:10.289 --> 00:57:12.659
for because They're not just coming in and just

00:57:12.659 --> 00:57:14.619
wiping everything or locking it out immediately.

00:57:15.400 --> 00:57:17.039
They're they're thinking ahead. You know, they're

00:57:17.039 --> 00:57:19.239
they're trying to maximize the potential for

00:57:19.239 --> 00:57:22.420
you to. And that's something that from the IT

00:57:22.420 --> 00:57:26.280
side where we provide backup services, a lot

00:57:26.280 --> 00:57:29.860
of the tools that we use now and nothing's 100

00:57:29.860 --> 00:57:32.659
% right, but a lot of what these services do

00:57:32.659 --> 00:57:35.599
for us is they take your backups and continually

00:57:35.599 --> 00:57:40.150
scan them for threats, even your old ones. So

00:57:40.150 --> 00:57:43.469
maybe today, or nobody knew about this, but in

00:57:43.469 --> 00:57:46.510
a month, they discover this. This system is gonna

00:57:46.510 --> 00:57:49.170
scan and go, hey, your backup from a month ago

00:57:49.170 --> 00:57:51.670
had this signature. And again, nothing's foolproof,

00:57:51.750 --> 00:57:54.250
but those are the types of things that we're

00:57:54.250 --> 00:57:56.670
trying to do for that exact reason. A lot of

00:57:56.670 --> 00:57:58.710
people think it's sort of like a bank robbery,

00:57:58.869 --> 00:58:01.309
right? You break in in one second and you wanna

00:58:01.309 --> 00:58:03.989
grab all the money, run out within 30 seconds.

00:58:04.469 --> 00:58:07.590
These guys, uh you know it's like that movie

00:58:07.590 --> 00:58:10.130
of the guy who breaks into the Macy's and sleeps

00:58:10.130 --> 00:58:12.829
until they close the doors oh yeah you know makes

00:58:12.829 --> 00:58:15.949
himself food and things yeah um that's literally

00:58:15.949 --> 00:58:18.190
what they do they they once they get in they

00:58:18.190 --> 00:58:21.110
they sort of lay dormant and also put in all

00:58:21.110 --> 00:58:23.329
their their back doors you know kind of dig their

00:58:23.329 --> 00:58:26.449
heels in so that if you cut them off from one

00:58:26.449 --> 00:58:28.650
way, they might already have. Yeah, and Mike,

00:58:28.849 --> 00:58:30.650
I mean, we're talking about ransomware, so right,

00:58:30.750 --> 00:58:33.190
like, we know in that case, these people are

00:58:33.190 --> 00:58:35.230
looking to get paid, right? Sometimes you hear

00:58:35.230 --> 00:58:37.090
about these hacks that they, it seems like they

00:58:37.090 --> 00:58:40.380
just do for fun. Can you is it what is the is

00:58:40.380 --> 00:58:42.679
it like an adrenaline junkie? I mean we talked

00:58:42.679 --> 00:58:44.039
about this, but I want I wanted to bring it up

00:58:44.039 --> 00:58:46.599
again because it's cool You know is it like they're

00:58:46.599 --> 00:58:48.599
an adrenaline junkie, and they love the thrill

00:58:48.599 --> 00:58:51.360
of it Is it is it just to be an asshole like

00:58:51.360 --> 00:58:53.679
what's the motivation sometimes all of the above

00:58:53.679 --> 00:58:55.559
yeah? You'll have people that want to do it just

00:58:55.559 --> 00:58:57.400
to show that they can do it right they want to

00:58:57.400 --> 00:58:59.940
brag to you Yeah, some of the people that they're

00:58:59.940 --> 00:59:01.840
connected with you know if they want to get involved

00:59:01.840 --> 00:59:04.239
with maybe some sort of group or whatever They're

00:59:04.239 --> 00:59:05.940
gonna go and say like hey, I can do this stuff

00:59:05.940 --> 00:59:09.980
look. I went and one did this Some are doing

00:59:09.980 --> 00:59:14.059
it for specific, I mean, you have like the hacktivist

00:59:14.059 --> 00:59:16.500
people, right? So they have a particular gripe

00:59:16.500 --> 00:59:21.099
or a problem with an organization or a movement

00:59:21.099 --> 00:59:23.219
or whatever, and then they'll deface that or

00:59:23.219 --> 00:59:25.940
they'll go after them just for that regard, right?

00:59:26.300 --> 00:59:28.820
To show that they're against those types of things.

00:59:28.980 --> 00:59:32.019
We have like your anonymous, some other groups,

00:59:32.699 --> 00:59:34.500
kind of like that. And you'll have people that

00:59:34.500 --> 00:59:36.440
maybe just don't even know, right? They're just

00:59:36.440 --> 00:59:39.309
not Knowledgeable enough to understand that what

00:59:39.309 --> 00:59:41.230
they're doing is potentially problematic for

00:59:41.230 --> 00:59:45.929
them and that results in them getting into I

00:59:45.929 --> 00:59:50.090
got a this was a while ago. I got an email that

00:59:50.090 --> 00:59:54.210
was like we have Video of you getting jiggy with

00:59:54.210 --> 00:59:55.849
yourself on your cell phone and we're gonna send

00:59:55.849 --> 00:59:59.409
it to all of your family If you don't pay us

00:59:59.409 --> 01:00:01.889
and that's what I realized I freaked out and

01:00:01.889 --> 01:00:03.469
then I was like wait I don't really you know,

01:00:03.489 --> 01:00:07.369
that's not true Because I don't do that and and

01:00:07.369 --> 01:00:09.869
then I realized what are they talking about because

01:00:09.869 --> 01:00:12.429
if let's say that that was true This is what

01:00:12.429 --> 01:00:27.070
they would have saw All right, there's a pretty

01:00:27.070 --> 01:00:29.429
common scam so you can pay that right and I paid

01:00:29.429 --> 01:00:33.980
in full yeah, absolutely Mike Lacey maltech solutions

01:00:33.980 --> 01:00:37.159
is the name of his business if you want to Danny

01:00:37.159 --> 01:00:39.659
if you want to just show folks The website it

01:00:39.659 --> 01:00:43.559
is the coolest security website one could imagine

01:00:43.559 --> 01:00:46.719
Is this the best place for folks to reach out

01:00:46.719 --> 01:00:49.019
to you Mike if they want to learn more about

01:00:49.019 --> 01:00:52.179
your website is great We have all our contact

01:00:52.179 --> 01:00:56.679
details on there so Best place to reach out is

01:00:56.679 --> 01:00:58.619
through the website there. We have some email.

01:00:58.619 --> 01:01:04.150
We have a little contact us form happy to you

01:01:04.150 --> 01:01:06.909
know talk it and just discuss things essentially

01:01:06.909 --> 01:01:10.949
just do a you know fact -finding call with anybody

01:01:10.949 --> 01:01:13.130
that's interested in finding out like what might

01:01:13.130 --> 01:01:16.210
be the best solution for them honestly there's

01:01:16.210 --> 01:01:18.369
there's not one solution that we offer that it

01:01:18.369 --> 01:01:21.769
kind of goes for everybody it's just really unique

01:01:21.769 --> 01:01:24.989
to an organization so we like to sit down and

01:01:25.400 --> 01:01:27.719
Let you know what what makes sense and what doesn't

01:01:27.719 --> 01:01:30.340
make sense for your specific needs for your specific

01:01:30.340 --> 01:01:35.400
like security maturity You know if you're working

01:01:35.400 --> 01:01:37.739
with an internal IT department or with an external

01:01:37.739 --> 01:01:39.920
IT department like all those things kind of yeah

01:01:39.920 --> 01:01:43.400
play into How you can best protect yourself so

01:01:43.400 --> 01:01:46.739
always happy to chat with awesome awesome and

01:01:46.739 --> 01:01:49.739
in one last question before you go What's the

01:01:49.739 --> 01:01:54.239
best tip you can give anybody Mike? about cyber

01:01:54.239 --> 01:01:59.369
security Ah, best tip. Or tip of the day, I'll

01:01:59.369 --> 01:02:01.929
say. It doesn't even have to be the best. Start

01:02:01.929 --> 01:02:04.150
utilizing your password managers. I've said it

01:02:04.150 --> 01:02:06.809
before. I'll keep shouting it over and over again.

01:02:07.409 --> 01:02:09.769
Password managers, you get them in your phone.

01:02:09.869 --> 01:02:12.190
You can get them for free. You can pay a few

01:02:12.190 --> 01:02:14.909
bucks for them. Use those. They're going to be

01:02:14.909 --> 01:02:19.150
your best protection for selecting secure passwords

01:02:19.150 --> 01:02:23.130
and utilizing those and you know, just kind of.

01:02:23.179 --> 01:02:25.739
Putting yourself in the best possible to my wife

01:02:25.739 --> 01:02:28.719
is the worst I've talked about hers is like I'm

01:02:28.719 --> 01:02:30.440
like honey. I need to check this. What's your

01:02:30.440 --> 01:02:32.800
what's the password get into Netflix? I think

01:02:32.800 --> 01:02:35.099
it's password one two three You know it's like

01:02:35.099 --> 01:02:37.460
she's yeah, you got to be a little more creative

01:02:37.460 --> 01:02:40.400
right lots of symbols lots of numbers So I'll

01:02:40.400 --> 01:02:43.159
throw you a quick side note on that specifically

01:02:43.159 --> 01:02:46.739
just because you mentioned it We use here Bitwarden

01:02:46.739 --> 01:02:49.079
password manager and for our IT clients we provide

01:02:49.079 --> 01:02:51.460
that at a business level so all the business

01:02:51.460 --> 01:02:54.099
users including you at our company have a Bitwarden

01:02:54.099 --> 01:02:56.800
license. The really cool thing about Bitwarden

01:02:56.800 --> 01:02:59.820
is for all those corporate users they give you

01:02:59.820 --> 01:03:01.699
five what we used to call take -home licenses

01:03:01.699 --> 01:03:04.400
so they call them family licenses so you can

01:03:04.400 --> 01:03:06.320
actually take it and you've got five licenses

01:03:06.320 --> 01:03:08.039
you can use at home with your whole family on

01:03:08.039 --> 01:03:11.010
the personal level. That's great. And that way

01:03:11.010 --> 01:03:13.010
everybody can use the same tool and it makes

01:03:13.010 --> 01:03:15.090
it super easy. I'll throw them off. I'll do password

01:03:15.090 --> 01:03:18.929
doesn't cost you anything. But let's start your

01:03:18.929 --> 01:03:21.730
podcast coming up. That's it. Let's let's talk

01:03:21.730 --> 01:03:24.289
about your podcast, which we came up with a new

01:03:24.289 --> 01:03:26.849
name for. It's you tell me, because I don't want

01:03:26.849 --> 01:03:30.250
to go with hack dissection, hack dissection right

01:03:30.250 --> 01:03:32.030
here in our studios. We're actually shooting

01:03:32.030 --> 01:03:35.949
the first episode after this and. Yeah, what

01:03:35.949 --> 01:03:37.250
do you see those coming out pretty quick? Yeah,

01:03:37.250 --> 01:03:38.869
they're gonna be coming out pretty quick. They're

01:03:38.869 --> 01:03:41.789
gonna be awesome. What? What do you see? What's

01:03:41.789 --> 01:03:43.949
your vision for that podcast? What can we look

01:03:43.949 --> 01:03:46.570
forward to? Yeah, what we're hoping to do with

01:03:46.570 --> 01:03:51.349
with that is to talk about actual Security assessments

01:03:51.349 --> 01:03:53.530
that we've done so a little bit of storytelling

01:03:53.530 --> 01:03:56.809
about the organization without naming names sure

01:03:56.809 --> 01:04:00.030
what their concerns were what what our testing

01:04:00.030 --> 01:04:02.469
found how that impacted them and then the things

01:04:02.469 --> 01:04:05.849
that they can do to fix that or to protect against

01:04:05.849 --> 01:04:07.469
that, you know, for other organizations, they

01:04:07.469 --> 01:04:11.289
may have similar concerns or similar types of

01:04:11.289 --> 01:04:13.710
things that they're looking to protect. So ideally,

01:04:13.710 --> 01:04:15.550
you know, you learn a little bit about the fun

01:04:15.550 --> 01:04:17.969
stuff that we get to do and then a little bit

01:04:17.969 --> 01:04:21.369
about how to, you know, address and kind of protect

01:04:21.369 --> 01:04:26.079
yourself. This is so, so cool. It's like a digital

01:04:26.079 --> 01:04:29.019
version of how it works. Yes, yes, yes. Absolutely.

01:04:29.239 --> 01:04:31.059
I love that show. It's just going to suck you

01:04:31.059 --> 01:04:33.619
in. I'm just very excited about it. Hacking for

01:04:33.619 --> 01:04:36.760
good. That's it. Mike Lisi, Meltek Solutions.

01:04:38.480 --> 01:04:40.099
I think that brings us just about to the end

01:04:40.099 --> 01:04:42.300
of Good News York. Good, because I got to pee

01:04:42.300 --> 01:04:45.199
really bad. I'm not going to lie. We will be

01:04:45.199 --> 01:04:49.019
back live on Monday morning. Bright and early,

01:04:49.480 --> 01:04:52.099
shining, sharing some good news to start off

01:04:52.099 --> 01:04:56.239
your week. Have an awesome weekend. Have a great

01:04:56.239 --> 01:04:59.539
weekend. Have a good news weekend and we love

01:04:59.539 --> 01:05:01.719
you. Mike, thanks for joining us. Danny, thanks

01:05:01.719 --> 01:05:04.519
for keeping us on the air. My man. Back there.

01:05:04.699 --> 01:05:07.860
Not swearing at us too much. No. And we'll see

01:05:07.860 --> 01:05:08.739
you then, guys. All right.