WEBVTT

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Welcome to Kaleidoscope, the show where we share

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perspectives and growth from around the world

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through normal voices. I am Ruby Ray Leo, the

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host. This is Luigi, my co -host. And today we

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are joined by Jay Adewal, the host of Winner

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Circle podcast, where they share inspirational

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stories about franchise businesses that are growing.

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Roll the intro. Tough questions. Honest answers.

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Oh, the messy truth. Your perspectives. Let's

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begin. Welcome to Kaleidoscope. Great. So, Jay,

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do you want to kick us off today or would you

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like one of us to? kick off our perspective first.

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Yeah, I want to first say thank you for having

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me on the show. You know, just like you said,

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my name is J. Adewale. You know, I'm excited

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to be here and also share my, you know, my, some

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of my insight with the audience today. For those

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of you who don't know me, my name is J. You know,

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she introduced me already. I'm a host of the

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Winner Circle podcast. you know, should I focus

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on, you know, businesses, helping them grow,

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you know, giving people knowledge on, you know,

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the concept of how they can grow their business

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and also how to be a great leader. So we have

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of tonight people on the show, you know, different

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people, especially in the United States. We are

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based off of New York City. And also I'm a business

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coach. with a passion for helping entrepreneurs

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and business leaders reach their full potential.

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So that's just all about me in a few seconds.

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Thank you for having me. That's awesome. We're

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super happy to have you here and for you to be

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a business coach and for Kaleidoscope actually

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to be a brand new business trying to grow online.

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Hopefully we can learn something from you. Yeah,

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I don't think we can top his intro. I did the

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intro myself! Hello everyone, I'm Luigi and I

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hate it when people wait on escalators. That's

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my intro for the week. Nobody wants to ask why?

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I just can't comprehend why you would go to an

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escalator and wait for it to bring you to the

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top. In my mind, the point of the escalator is

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to just get to the top sooner. Actually, you

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know what? I think that you're a warp drive escalator

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user because that's how warp drive works. It's

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a fact. That's it. Well, if you were to be in

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New York right now, when you have to go to like

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this 90th floor or something, You have no choice

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than to wait for the elevator. You know, we have

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like a lot of elevators out here that are very

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old, you know, old buildings. You know, like

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we're talking about 1970s that it just renovated

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the body. But, you know, the mechanics is still

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in like the 1980s. So you got to wait. It's kind

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of glamorous, though. Elevators, I understand.

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OK, because, you know, stationary, everyone goes

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and they wait. It goes up. But an escalator,

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it's it's a it's stairs and it's moving. And

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you don't have to wait. You can walk up and get

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there sooner. An escalator. You can't fly. I

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know. Sorry. An elevator. You can't fly. But

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an escalator, you can walk. Whatever. All right.

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Let's not go off on a tangent. You're right.

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Let's get into it. Interesting fact on escalators

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and elevators Suzhou for a short time. That's

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the city where we are Jay Paul they had the fastest

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elevator in China at least maybe in the northern

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hemisphere it I think it topped the tower the

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International Finance Center here in Suzhou in

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like 20 seconds. It's a hundred and seventeen

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floors So it yeah, it blazes up Do you trust

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it enough? Do I trust the elevators? Oh, yeah.

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I have no problem. The fastest elevator. You

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know how fast that could go. I have no idea.

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Too fast. But I'm okay with it. I do not fear

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death. Sure. Yeah. However, I do want to live

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forever. I don't fear death, but I want to live

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forever. Jay, what do you want to share with

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us today? I know, but I, yeah. Okay. For me,

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I want to share just a little thing. You know,

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the world we live in right now, we want to build

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something I know best, which is all about entrepreneurship.

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and how, you know, people should take note of

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important things if they want to grow their business,

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you know, want to be an entrepreneur. I just

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feel I could say 10 important things all entrepreneurs

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should know, which is very, very important. You

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know, it's something every entrepreneur, so if

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you call yourself an entrepreneur or if you want,

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if you're aspiring to be an entrepreneur, because

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I know just like, you know, the show you got

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started right now, it's entrepreneurship itself.

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So thinking about, you know, you want to understand

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the market, you know, there are quite a number

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of things you need to take a look at, you know,

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to build a follower base, not just a follower

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base, to build a big brand. And not just only

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a big brand, we're talking about also to be profitable

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and not just only profitability alone. Also,

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which is very key, is so that you can enjoy it.

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It doesn't become something you don't like, but

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you just have to do just to survive. So because

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entrepreneurship should be something that you

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are passionate about. It's something that you,

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when you're sleeping in the night, you can't,

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you know, you can't wait to get started in the

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morning. You know, you can't wait for the next

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show. You know, you can't wait for the next,

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you know, the next cake you want to bake. You

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know, you can't wait for the next ride you want

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to take, you know, something that just keeps

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you going, you know, and that's what I want to

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share about entrepreneurship. Yeah. So the business,

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the podcasting and this particular podcast is

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also going online and it's diversified into commentary

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on certain politics related to our personal experiences

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and essential storytelling and hopefully to sell

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actual physical products. But predominantly everything

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is online. So it's very ethereal. How do you

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connect that for new businesses personally in

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your profession? All right. Thank you for that

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question. Talking about going online and doing

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things online, you know, I was an advocate. That's

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how I got started as a business owner, an entrepreneur.

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Before the COVID, you know, before the COVID

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get started that, you know, people start switching

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online, I was an advocate. One of my main consulting

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business I do was to help business transform

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from physical to online. You know, a lot of businesses

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were really not interested. Like, why should

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I go online? What's online? You know, like, for

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example, then Walmart really don't need to sell

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online. Why do they need to be online? You know?

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What's the name? Target. Target doesn't want

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to be online. Nobody want to be online because,

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you know, let Amazon just make the money online.

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We don't care. We want to sell offline. That's

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our target market. Then COVID struck. Now, that's

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one of the most busiest time for me, even as

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a business coach and also a consultant. You know,

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we start getting a lot of people that we've reached

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out to before COVID, start reaching out to us.

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How can I transfer my business online? Stores

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were shutting down, restaurants couldn't sell

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anymore. You know, then the brick and mortar

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did not really matter. because nobody's walking

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into the store to come buy food. So now the thought

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is, how can we sell to people? That's when Doordash

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started making money. Then we started getting

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a lot of businesses we've contacted before COVID,

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reaching out to us and saying, oh, please, can

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you help me transfer my business online? Which

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requires a lot. You know, I often do a seminar,

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you know, right here in New York. I call it,

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how to build your business online. There has

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just been a seminar I've been doing for years

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right now and it's out to build your business

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online. So a lot of people call me in to just

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make sure, you know, they get all the things

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right. Okay. They just do a check mark. Okay.

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Okay. I've done this. I've done this. I've done

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that. Then I'm good to go. So what am I trying

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to say is we help a lot of businesses. I, as

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an individual, I help a lot of businesses, you

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know, push that business online and now they're

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enjoying the fact. Not because I, you know, even

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maybe somewhere in Australia or China, I really

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don't, I don't have to be there, right? But the

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goal is now the market, the online market is

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huge, right? I'm right here in New York city,

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right? And I'm having a conversation across the

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globe. That's how powerful online has become.

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So now let me just quickly, Dive out a little

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bit and just quickly touch on one thing or number

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one, because I know we have like number 10. So

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I just want to talk about number one. When it

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comes to 10 things all entrepreneurs should know.

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You know, I just want to put a point on that.

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You need to understand your market. So if you

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want to go online, you want to do whatever you

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want to push your business, you need to do a

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research. You know, you need to research your

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target market thoroughly. And that's one thing

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I always tell people, you know, when you want

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to set up your business or whatever you want,

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you need to understand. You need to understand

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your target audience. You know, just like, what's

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the name? Winner's Circle. We know our target

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audience. We have over 200 ,000 listeners right

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now. We have like over, Over, we have like a

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lot of email lists that we always blast. Almost

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every other time we have a podcast. You know,

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we push that. How do we, because we understand

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what they need. And they always reach out to

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us after the podcast and like, oh wow, I love

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who you brought this. We want this person. Or

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we would love somebody that can actually talk

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in this niche. Then we start, we tell our team,

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you know what, help us get this person to come

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on the show. We love to have this person on the

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show and we push it and push it and push it until

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we get it because we understand our market. So

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our market is strictly entrepreneurs, business

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owners and leaders. So, and also even let's take

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out of, let's talk, let's talk about the main

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business. You also need to know your pain, the

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pain points of your market. So what exactly.

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You know, whatever you're trying to sell, what's

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the pin point? What does your buyers, your clients,

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what do you think they need? You know, living

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in New York has taught me a whole lot of things.

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You can always come up with ideas that is similar

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to somebody's sales, but you can tweak it a little

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bit and you will have your own market. You know,

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right here in New York, we have like vehicles,

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like limo vehicles that actually pick up people

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with pets because most drivers, you know, maybe

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yellow cab driver, they'll say, no, I don't want

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a pet in my car. I don't want her. So now there's

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actually a market, you know, somebody thought

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of that and say, you know what, why don't I have

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something like that? And they have it. And guess

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what? You already have that market right now.

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They have the market share of people with pets.

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And that's They did a good marketing research.

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So that's number one. So I'll just let's have

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the conversation. Yeah. Yeah. That fascinates

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me. I'm not that creative. I'm not that clever

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to recognize something like a business and then

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change it just a little bit. Was it pet limos?

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Delivering pets? It reminds me of my father.

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He was like that too. He's not a very good entrepreneur,

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but he would do the most bizarre things. At one

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time, he invented coffins for pets. Pets that

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died. He was a carpenter and made them little

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coffins for sale. He created that in our city,

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but it never really took up. But then years later,

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I know for a fact, people do make things like...

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you know, things to bury their pets in. That's

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weird. His business was before it's time, for

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sure. A lot of my dad's stuff was before his

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time, I reckon. Yes, so you know... That's really

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fascinating to think of those tiny little tweaks

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and it's still like a markedly unique idea that

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can, I mean, for some, I guess, make a lot of

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money and have a lot of success. I don't think

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I could ever do it. Not that, again. Not that

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smart. Hmm. So, but I think sometimes things

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happen as needed, right? So what I mean as needed

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is you can have a great idea, but the idea might

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not really work for 2025. The idea might work

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for 2028. So now just imagine you have like,

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you have, you have like Zoom or you even have

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like Zoom as at 2011, it might really not work.

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And there are a lot of collaborative tools that

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we have right now for remote workers that if

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you had that before 2020, it might really not

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work as much because people really don't need

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it. So sometimes things happen, the world changes.

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Or sometimes your product that you are trying

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to introduce might be, um, to serve another product.

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All right. So for example, let's take a look

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at, um, trade and Instagram. So there's some

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product like that, that maybe true. Once you

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have an Instagram account, for example, you automatically

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have a trade account. Maybe you click on it and

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it will sign you up. That works, you know, and

00:16:32.500 --> 00:16:36.399
there's some, um, Some other like if you have

00:16:36.399 --> 00:16:38.419
a Shopify account right now, you there's a way

00:16:38.419 --> 00:16:40.159
you can link your Shopify account and you can

00:16:40.159 --> 00:16:44.580
link it to all like Walmart Target Plus and every

00:16:44.580 --> 00:16:47.620
other platform and automatically they're gonna

00:16:47.620 --> 00:16:50.580
integrate to each other and automatically once

00:16:50.580 --> 00:16:53.500
you are uploading your product on Shopify as

00:16:53.500 --> 00:16:56.899
a platform The your product is going to all these

00:16:56.899 --> 00:16:58.799
other platform and when people buy from other

00:16:58.799 --> 00:17:01.080
platform it gets your store You know, there's

00:17:01.080 --> 00:17:03.809
one client we did that to for and automatically

00:17:03.809 --> 00:17:07.890
before they were selling on Amazon. They were

00:17:07.890 --> 00:17:11.250
selling on Amazon and it got to a point, um,

00:17:11.269 --> 00:17:12.789
a lot of people were doing returns because you

00:17:12.789 --> 00:17:14.650
have, you know, that's one of the major problem

00:17:14.650 --> 00:17:16.970
here. A lot of people can just, you know, order

00:17:16.970 --> 00:17:19.210
something on Amazon where for three days I return

00:17:19.210 --> 00:17:22.190
it. They really don't care. So it kills a lot

00:17:22.190 --> 00:17:24.569
of businesses for, you know, especially if it's

00:17:24.569 --> 00:17:26.589
a small business and they keep getting returns

00:17:26.589 --> 00:17:28.109
and it was getting too much. And they say, you

00:17:28.109 --> 00:17:30.150
know what? We don't want to work with Amazon

00:17:30.150 --> 00:17:32.819
anymore. and they opened their own store and

00:17:32.819 --> 00:17:37.559
they connected with Walmart Plus, Target Plus,

00:17:37.960 --> 00:17:41.079
they connected with all the eBay and every other

00:17:41.079 --> 00:17:46.680
into one store. They were making a certain amount,

00:17:46.740 --> 00:17:50.220
let's just say a certain amount, 100, right?

00:17:50.220 --> 00:17:54.259
For example, $100 ,000, right? When they connected

00:17:54.259 --> 00:17:57.279
every other platform, they connected Etsy and

00:17:57.279 --> 00:18:01.019
this other platform. Connecting their product

00:18:01.019 --> 00:18:03.920
to those platforms automatically make them have

00:18:03.920 --> 00:18:08.940
times four, making $400 ,000 of how much they

00:18:08.940 --> 00:18:10.700
will have make under $1 ,000 because now the

00:18:10.700 --> 00:18:13.019
reach is now bigger. You know, maybe somebody

00:18:13.019 --> 00:18:15.579
is surfing on Amazon, sorry, surfing on eBay,

00:18:15.740 --> 00:18:17.680
they saw their product. Somebody is surfing on

00:18:17.680 --> 00:18:19.740
Target, they see the product because now people

00:18:19.740 --> 00:18:22.480
are even lazy right now. Nobody want to go to

00:18:22.480 --> 00:18:25.500
the store anymore. Yeah, nobody really want to

00:18:25.500 --> 00:18:27.700
go to the store. Just go online, two clicks.

00:18:28.680 --> 00:18:32.119
and you get what you want. You know, you don't

00:18:32.119 --> 00:18:34.539
want to go to the store, working about, working

00:18:34.539 --> 00:18:38.339
about. And that's one thing that a lot of people

00:18:38.339 --> 00:18:43.099
have learned. You know, that whatever you are

00:18:43.099 --> 00:18:46.319
trying to build, just understand there's time

00:18:46.319 --> 00:18:49.380
for everything. So don't build something right

00:18:49.380 --> 00:18:56.119
now and just throw up the curtain and say, you

00:18:56.119 --> 00:18:59.589
know what? I think this thing cannot work. Yeah,

00:18:59.589 --> 00:19:02.269
sometimes it might take years. Unfortunately,

00:19:02.450 --> 00:19:04.630
not every entrepreneur is ready for that. But

00:19:04.630 --> 00:19:08.069
like I said, while you're like the, the founders

00:19:08.069 --> 00:19:12.190
of, um, um, what's her name? And Airbnb at some

00:19:12.190 --> 00:19:14.809
point, they post, they were doing something else.

00:19:15.990 --> 00:19:17.670
Then later they came back to Airbnb. So it's

00:19:17.670 --> 00:19:20.849
fine. If it's not working well, probably introduce

00:19:20.849 --> 00:19:23.430
a little, a smaller product and you can still

00:19:23.430 --> 00:19:25.809
push the product while you still have the main

00:19:25.809 --> 00:19:29.009
goal. You never can tell. Back burner. That's

00:19:29.009 --> 00:19:34.630
a really like it's a really positive way of thinking

00:19:34.630 --> 00:19:36.750
about business and entrepreneurship because I

00:19:36.750 --> 00:19:38.829
think a lot of people, you know, if something

00:19:38.829 --> 00:19:40.529
doesn't work, they don't think it's just not

00:19:40.529 --> 00:19:43.130
the right time. They think it doesn't work. I'm

00:19:43.130 --> 00:19:48.289
a failure. It's not a good idea. Yeah, I think

00:19:48.289 --> 00:19:51.569
that's really insightful about about time. I

00:19:51.569 --> 00:19:53.190
mean, it's the first time I'm hearing about.

00:19:53.309 --> 00:19:55.970
I never thought of that, probably because. You

00:19:55.970 --> 00:19:57.930
know, I don't have an entrepreneurial mindset.

00:19:59.710 --> 00:20:02.190
I think everyone does. That's why you're not

00:20:02.190 --> 00:20:05.849
sure. You go first. You go first. I'm just here

00:20:05.849 --> 00:20:14.890
for the ride, baby. Yeah, so to quickly add to

00:20:14.890 --> 00:20:20.210
that, I feel everybody has the entrepreneurial

00:20:20.210 --> 00:20:26.480
spirit. So how do I know? If you can make your

00:20:26.480 --> 00:20:31.480
food yourself Okay, you have an end if you can

00:20:31.480 --> 00:20:34.339
make it to use for yourself and you trust it

00:20:34.339 --> 00:20:38.359
enough to believe that that food It's actually

00:20:38.359 --> 00:20:41.720
good that you didn't make a mess of it and it's

00:20:41.720 --> 00:20:43.920
gonna be maybe it's a poison you're trying to

00:20:43.920 --> 00:20:46.299
poison yourself That means you can convince yourself

00:20:46.299 --> 00:20:47.720
because the first person you need to convince

00:20:47.720 --> 00:20:50.019
is you So if you can convince yourself to eat

00:20:50.019 --> 00:20:53.839
the food that you made You know probably you

00:20:54.079 --> 00:20:57.380
You checked on YouTube, you're not too sure if

00:20:57.380 --> 00:20:59.259
it's the right way to do it, but you convince

00:20:59.259 --> 00:21:00.599
yourself, you know what, I'm just going to bite

00:21:00.599 --> 00:21:05.400
it anyways. So that's one. Number two, if you

00:21:05.400 --> 00:21:10.099
can learn, go to a driving school or you never

00:21:10.099 --> 00:21:13.059
did or no, and you get a vehicle and you drive

00:21:13.059 --> 00:21:17.420
a vehicle, then you're an entrepreneur. You know?

00:21:17.819 --> 00:21:19.680
So, but the only thing about vehicle is the first

00:21:19.680 --> 00:21:23.009
time you try and probably you scratch, another

00:21:23.009 --> 00:21:25.890
car or another vehicle or probably you didn't

00:21:25.890 --> 00:21:28.230
drive properly you won't say no I'm not I'm never

00:21:28.230 --> 00:21:30.849
gonna drive again I'm done guess what you keep

00:21:30.849 --> 00:21:34.210
driving you keep driving first year second year

00:21:34.210 --> 00:21:36.289
you made some mistake you learn some mistake

00:21:36.289 --> 00:21:39.190
you keep driving driving driving to you become

00:21:39.190 --> 00:21:43.109
a good driver you won't say oh because I can't

00:21:43.109 --> 00:21:45.390
drive I'm not gonna drive anymore nah I made

00:21:45.390 --> 00:21:49.190
a mistake never I'm not gonna do it anymore right

00:21:49.190 --> 00:21:52.789
yeah that's entrepreneurship You know because

00:21:52.789 --> 00:21:55.309
it's risk you could drive for the first time

00:21:55.309 --> 00:21:58.690
and surely eat the carb and you know You know

00:21:58.690 --> 00:22:01.349
die like that, you know, but guess what you never

00:22:01.349 --> 00:22:05.549
give up, you know, that's entrepreneurship You

00:22:05.549 --> 00:22:07.609
know, you didn't really wait for somebody to

00:22:07.609 --> 00:22:10.150
actually push you and say do it, you know You

00:22:10.150 --> 00:22:12.650
just keep driving and sometimes that's where

00:22:12.650 --> 00:22:15.059
business coach comes in you know they tell you

00:22:15.059 --> 00:22:17.359
okay you know we've seen this before you know

00:22:17.359 --> 00:22:19.319
what just keep driving keep driving you made

00:22:19.319 --> 00:22:22.319
a mistake okay um you didn't park well you know

00:22:22.319 --> 00:22:25.079
you park okay in new york parking is very horrible

00:22:25.079 --> 00:22:27.599
i don't know every other country they have like

00:22:27.599 --> 00:22:29.980
a parking spot over years parking is horrible

00:22:29.980 --> 00:22:32.500
because you have to park parallel parking so

00:22:32.500 --> 00:22:35.420
now guess what you tried for the first time he

00:22:35.420 --> 00:22:38.680
didn't park well you leave it the next time before

00:22:38.680 --> 00:22:43.369
you know he's becoming an expert um um with driving

00:22:43.369 --> 00:22:48.190
and also parking so my take is every person every

00:22:48.190 --> 00:22:51.630
individual is as an entrepreneurial spirit all

00:22:51.630 --> 00:22:55.450
they need is somebody to push them does somebody

00:22:55.450 --> 00:22:59.150
to just say no you got this you got this you

00:22:59.150 --> 00:23:04.430
know and i want to ask um which college did you

00:23:04.430 --> 00:23:14.720
attend Which college did we go to? I'll answer.

00:23:15.119 --> 00:23:17.059
Okay. Ruby, you first. I think you should tell

00:23:17.059 --> 00:23:21.460
them what school you went to. Oh, no. We'll leave

00:23:21.460 --> 00:23:25.960
that one. My university was the University of

00:23:25.960 --> 00:23:28.359
Pretoria in South Africa. That's where I went.

00:23:28.380 --> 00:23:30.500
Okay. That's a great school. And I studied communication

00:23:30.500 --> 00:23:34.640
management. Yeah. Oh, that's nice. That's nice.

00:23:35.039 --> 00:23:38.000
But do you believe, how many years did you use

00:23:38.000 --> 00:23:43.430
in the university? I studied for three years.

00:23:43.950 --> 00:23:47.349
Three years. So do you think you can do everything

00:23:47.349 --> 00:23:52.349
you did in three years in a year? I can do everything

00:23:52.349 --> 00:23:54.490
I did in three years in three months. I mean,

00:23:54.730 --> 00:23:57.170
everything they taught you. You can do three

00:23:57.170 --> 00:24:02.049
months, right? Yeah. So guess what? If we can

00:24:02.049 --> 00:24:05.269
wait for three years for something we learned

00:24:05.269 --> 00:24:08.819
in three years, You know, we can wait three years

00:24:08.819 --> 00:24:12.240
for something, you know, so we can wait three

00:24:12.240 --> 00:24:14.180
years for something we can learn in three months.

00:24:14.619 --> 00:24:18.220
So guess what? We can do the same thing as an

00:24:18.220 --> 00:24:21.079
entrepreneur to understand that we want to wait.

00:24:21.500 --> 00:24:26.000
Because once an individual invests maybe like

00:24:26.000 --> 00:24:28.299
a hundred thousand dollars or maybe $50 ,000

00:24:28.299 --> 00:24:31.140
or in a business, guess what? They're like, what's

00:24:31.140 --> 00:24:32.619
happening? I'm not making money. I need to start

00:24:32.619 --> 00:24:35.150
making money right now. You know? They try six

00:24:35.150 --> 00:24:36.230
months and they're like, you know what, I'm not

00:24:36.230 --> 00:24:40.069
making money. But guess what? Right. They just

00:24:40.069 --> 00:24:41.950
throw down like, you know what, I'm no longer

00:24:41.950 --> 00:24:43.650
doing this business because I'm not making any

00:24:43.650 --> 00:24:46.349
money. In six months. Yeah. But they can wait

00:24:46.349 --> 00:24:49.789
three years or four years for something they're

00:24:49.789 --> 00:24:53.390
learning. And they keep paying the fees. They

00:24:53.390 --> 00:24:55.470
pay first year, they pay second year, they pay

00:24:55.470 --> 00:24:58.390
third year. Why don't they just throw it up and

00:24:58.390 --> 00:25:00.250
say, you know what, I can't, I just want to pay

00:25:00.250 --> 00:25:01.930
one year and I'm done. I'm done with this one

00:25:01.930 --> 00:25:07.230
year. Right? So it's fair for you as an entrepreneur

00:25:07.230 --> 00:25:08.990
to just say, you know what? I'm not just going

00:25:08.990 --> 00:25:13.609
to give up. I'm going to try. If you learn, you

00:25:13.609 --> 00:25:15.849
can also learn to, you know, tweak it a little

00:25:15.849 --> 00:25:19.089
bit, you know? And that's where I'm going to

00:25:19.089 --> 00:25:22.170
talk about number two that a lot of people don't

00:25:22.170 --> 00:25:24.289
have. After they're done with the research and

00:25:24.289 --> 00:25:27.130
they know their needs, you know, the, the pin

00:25:27.130 --> 00:25:30.299
point of their, their, you know, their clients,

00:25:30.579 --> 00:25:33.099
the service they want to go into, they don't

00:25:33.099 --> 00:25:38.079
have a clear vision and a mission. So now as

00:25:38.079 --> 00:25:43.140
an entrepreneur, you need to have a defined long

00:25:43.140 --> 00:25:47.720
-term vision and mission. You know, so for example,

00:25:47.960 --> 00:25:50.299
if you're driving, let's just say, for example,

00:25:50.359 --> 00:25:53.099
you're driving from, let me just give an example

00:25:53.099 --> 00:25:55.119
from Pretoria, you know, you're driving from

00:25:55.119 --> 00:25:58.730
Pretoria to Cape Town. For example, Guess what?

00:25:58.789 --> 00:26:02.210
You have a Google map. You know, I don't know

00:26:02.210 --> 00:26:06.789
how good you are as an expert in navigating,

00:26:07.230 --> 00:26:09.390
but Google map will save you the stress, right?

00:26:09.730 --> 00:26:12.490
So that Google map is like a clear vision and

00:26:12.490 --> 00:26:16.230
a mission. So you already know, go right, go

00:26:16.230 --> 00:26:19.250
left, turn right. When you miss your way, guess

00:26:19.250 --> 00:26:23.490
what? The map will reroute itself and show you

00:26:23.490 --> 00:26:25.990
another better way. And guess what? Before you

00:26:25.990 --> 00:26:29.789
know it, you get to Cape Town. And that is what

00:26:29.789 --> 00:26:33.410
a clear vision and a mission helps you. You know

00:26:33.410 --> 00:26:37.170
where you want to go. So no matter what you're

00:26:37.170 --> 00:26:38.990
going through right now, you know the long -term

00:26:38.990 --> 00:26:40.869
goal. Like, okay, the next 10 years, we should

00:26:40.869 --> 00:26:44.549
be the number one store in the United States.

00:26:44.869 --> 00:26:47.730
In the next two years, we should be like the

00:26:47.730 --> 00:26:52.269
number one podcast platform in the whole of the,

00:26:52.269 --> 00:26:55.349
in the whole globe. Our niche is going to be

00:26:55.349 --> 00:26:59.609
this. So the vision keeps you going. Division.

00:27:00.490 --> 00:27:02.750
So no matter what, even if you miss your road,

00:27:02.809 --> 00:27:05.210
if there's like a roadblock, or maybe they are

00:27:05.210 --> 00:27:08.569
fixing the road, guess what? You say, okay, Google

00:27:08.569 --> 00:27:11.769
map, this road is blocked. Can you route me?

00:27:11.829 --> 00:27:14.390
Route you, you go left again. You turn around,

00:27:14.930 --> 00:27:16.930
you continue until you get to your destination.

00:27:17.710 --> 00:27:20.369
You know, probably if you have a flat tire, guess

00:27:20.369 --> 00:27:23.450
what? You pull over, you call the, what's the

00:27:23.450 --> 00:27:27.089
name? the insurance guys or you know which one

00:27:27.089 --> 00:27:30.589
you have. The tow truck. Yeah, the tow truck.

00:27:30.769 --> 00:27:32.690
They help you fixing the tires and you continue

00:27:32.690 --> 00:27:35.470
your journey, you know, until you get to the

00:27:35.470 --> 00:27:37.210
destination. You're not going to say, oh, because

00:27:37.210 --> 00:27:40.190
I have a flat tire, I'm not going to Cape Town

00:27:40.190 --> 00:27:43.609
anymore or I'm not going to, you know, your destination.

00:27:43.730 --> 00:27:47.470
So your destination is the goal. So a clear vision

00:27:47.470 --> 00:27:50.089
and a mission is everything you need. So if you

00:27:50.089 --> 00:27:52.599
don't have any of that, guess what? You don't

00:27:52.599 --> 00:27:54.079
know where you're going. You're just going in

00:27:54.079 --> 00:27:57.500
circles. Because there's no vision and mission

00:27:57.500 --> 00:27:59.779
for what you're doing. And that's where the problem

00:27:59.779 --> 00:28:07.400
is. Yes. That's really cool. So I have just a

00:28:07.400 --> 00:28:11.079
few questions to ask you before we move on to

00:28:11.079 --> 00:28:18.000
the next topic. My questions, the first couple

00:28:18.000 --> 00:28:22.150
are kind of rapid fire. Are you the founder of

00:28:22.150 --> 00:28:25.529
Winner Circle? Yes, I'm the founder of Winner

00:28:25.529 --> 00:28:29.190
Circle. That's awesome. How many companies have

00:28:29.190 --> 00:28:38.289
you helped so far? We've helped a lot, over 200

00:28:38.289 --> 00:28:44.730
plus. Wow. All right? Yes. So for Winner Circle,

00:28:45.109 --> 00:28:48.220
we focus on coaching. mostly business coaching

00:28:48.220 --> 00:28:51.160
and all aspects of coaching. So there's another

00:28:51.160 --> 00:28:54.880
part of what I do, which is a more bigger organization,

00:28:55.039 --> 00:28:57.759
which is a corporation. And if you Google them,

00:28:57.960 --> 00:29:00.220
you'll see it's point of view consulting is a

00:29:00.220 --> 00:29:03.200
corporation. We have like partners, we have,

00:29:03.200 --> 00:29:07.539
you know, people with 15 years working with KPMGs

00:29:07.539 --> 00:29:10.539
and all like, so we have like, you know, bigger

00:29:10.539 --> 00:29:14.319
team. over, you know, spread across like 40,

00:29:14.319 --> 00:29:17.200
40 start working together in New York City, our

00:29:17.200 --> 00:29:18.980
point of view consulting that which is the main

00:29:18.980 --> 00:29:23.619
organization. So, but we'll focus on mostly consulting

00:29:23.619 --> 00:29:26.400
like marketing research, operational management,

00:29:26.619 --> 00:29:28.720
chain management, you know, business strategy,

00:29:29.079 --> 00:29:31.240
quite a number of things that we do. That's a

00:29:31.240 --> 00:29:33.440
normal day job for me, right? But Winner Circle

00:29:33.440 --> 00:29:36.700
itself is a coaching platform that I founded

00:29:36.700 --> 00:29:39.619
because I founded that a lot of Entrepreneurs

00:29:39.619 --> 00:29:42.799
are having issues, you know, especially with

00:29:42.799 --> 00:29:46.160
scaling, some are stocked. So now you can come

00:29:46.160 --> 00:29:48.240
for consulting services. We're going to offer

00:29:48.240 --> 00:29:50.720
you consulting service, solve the problem, help

00:29:50.720 --> 00:29:53.380
you come up with a nice strategy that you move

00:29:53.380 --> 00:29:55.980
on. But guess what? You are not being sustained.

00:29:56.319 --> 00:29:57.779
Next time, if you have a problem, it's still

00:29:57.779 --> 00:29:59.220
going to come to us and we're still going to

00:29:59.220 --> 00:30:01.559
charge you thousands of dollars. All right. So

00:30:01.559 --> 00:30:04.839
why don't I just help business owners and entrepreneurs

00:30:04.839 --> 00:30:08.019
and stand by side by side with them have like

00:30:08.019 --> 00:30:11.539
the same flow with the same thing that was solutions

00:30:11.539 --> 00:30:14.059
we also provide for them, help them navigate

00:30:14.059 --> 00:30:16.740
themselves mentally so that next time they don't

00:30:16.740 --> 00:30:19.180
really need to come to our consulting services

00:30:19.180 --> 00:30:22.059
and there's something they can actually figure

00:30:22.059 --> 00:30:25.519
it out themselves. So that's one major thing

00:30:25.519 --> 00:30:31.180
we do at Winner Circle. Tell me about the first

00:30:31.180 --> 00:30:36.079
10 podcasts of Winner Circle. How was it? What

00:30:36.079 --> 00:30:41.880
did you a feel personally in starting it? Wow.

00:30:42.640 --> 00:30:46.279
That's a very fantastic question. I'm not going

00:30:46.279 --> 00:30:49.339
to lie. It's actually a very powerful question.

00:30:50.039 --> 00:30:54.759
So, um, the first podcast, the first podcast,

00:30:55.119 --> 00:31:00.680
you know, started like, um, I wouldn't say was

00:31:00.680 --> 00:31:04.599
very serious, right? We started the first podcast,

00:31:04.599 --> 00:31:10.009
um, on, on Zoom. I think, yeah, we started on

00:31:10.009 --> 00:31:14.069
Zoom. We started on Zoom, you know, and I did

00:31:14.069 --> 00:31:16.410
the first one. I didn't, I didn't really have

00:31:16.410 --> 00:31:19.690
a guess for the first one because I was trying

00:31:19.690 --> 00:31:21.809
to figure out like, okay, how can I have businesses,

00:31:21.809 --> 00:31:25.309
you know? So I have quite a number of clients

00:31:25.309 --> 00:31:27.329
that I said, okay, I was going to bring some

00:31:27.329 --> 00:31:29.329
people that are really doing well on my show,

00:31:29.329 --> 00:31:31.390
maybe later in the future, but I just wanted

00:31:31.390 --> 00:31:37.119
to just start something, you know. I'm not very,

00:31:37.140 --> 00:31:40.039
it's not easy for me to be talking to myself

00:31:40.039 --> 00:31:43.599
alone. Just imagine talking to the screen, you

00:31:43.599 --> 00:31:47.079
know, not talking to, having a flow. It was really

00:31:47.079 --> 00:31:50.559
weird to me, you know? And I think I did that

00:31:50.559 --> 00:31:52.980
first one. You know, I just came up and I said,

00:31:53.200 --> 00:31:56.180
okay, 20 things. I can't remember the topic,

00:31:56.680 --> 00:31:58.960
but I think it's something I will later check.

00:31:59.420 --> 00:32:01.880
And you know, something about, you know, five.

00:32:02.079 --> 00:32:04.099
stuff you need to do as a business, you know,

00:32:04.180 --> 00:32:06.339
something like that. And I just thought seeing

00:32:06.339 --> 00:32:08.720
it off my head and it wasn't really easy because

00:32:08.720 --> 00:32:11.420
I wasn't, but guess what? I didn't start with

00:32:11.420 --> 00:32:15.440
video because I really didn't, you know, I wasn't

00:32:15.440 --> 00:32:18.079
really ready for the video thing. So we started

00:32:18.079 --> 00:32:22.400
with the Apple. No, I think I started with Apple.

00:32:22.960 --> 00:32:24.980
Then we had a consultant that helped us with

00:32:24.980 --> 00:32:28.140
the connection of all the other platforms. And

00:32:29.069 --> 00:32:33.930
You know, the second one also I brought in a

00:32:33.930 --> 00:32:39.890
business partner. We also seem to be a consultant

00:32:39.890 --> 00:32:43.430
at PWC as a dent. So, you know, I reach out to

00:32:43.430 --> 00:32:45.710
her and say, you know what, come on my show,

00:32:46.170 --> 00:32:49.769
let's have discussion. And she comes and we'll

00:32:49.769 --> 00:32:52.130
talk about discussions and all that. You know,

00:32:52.130 --> 00:32:55.410
she took, so she started a business herself,

00:32:55.630 --> 00:32:57.670
you know, at some point before she reached out

00:32:57.670 --> 00:33:02.339
to me. So. Um, the business went bad that she

00:33:02.339 --> 00:33:04.700
filled. So we talked about something about failure,

00:33:05.200 --> 00:33:07.259
failing forward. So we spoke about, you know,

00:33:07.319 --> 00:33:10.359
she told me how things went, how she, you know,

00:33:10.460 --> 00:33:13.519
I'm, you know, how she was able to move on after

00:33:13.519 --> 00:33:15.859
she filled in, you know, she invested so much,

00:33:16.019 --> 00:33:18.880
a lot of dollars, almost half a million dollars

00:33:18.880 --> 00:33:21.220
or something in that business and everything

00:33:21.220 --> 00:33:25.440
went away. You know, we talked about it and later,

00:33:25.460 --> 00:33:30.079
later, later, later, I think on my 10th, show,

00:33:30.640 --> 00:33:34.420
I was able to bring in one of my, you know, one

00:33:34.420 --> 00:33:37.259
of the business people that, you know, I consult

00:33:37.259 --> 00:33:39.599
for and all that, I had them on my show. And

00:33:39.599 --> 00:33:43.299
before you know, we just started having great

00:33:43.299 --> 00:33:46.779
people on the show and it's just been, now, sometimes

00:33:46.779 --> 00:33:48.900
right now we get booked to like, right now we

00:33:48.900 --> 00:33:52.440
are currently, we have some podcasts with not

00:33:52.440 --> 00:33:57.190
even, throughout the month of July. We already

00:33:57.190 --> 00:34:00.650
have a podcast that is already done. When I mean

00:34:00.650 --> 00:34:04.069
done, like it's already, it's already published,

00:34:04.069 --> 00:34:06.509
you know, but shadow to, you know, just waiting

00:34:06.509 --> 00:34:10.190
for it to drive. July, there's no other date.

00:34:10.750 --> 00:34:14.550
Um, August is booked, September is booked. So

00:34:14.550 --> 00:34:17.809
what am I trying to say is because we, we believed

00:34:17.809 --> 00:34:21.530
in, I believe the one thing which the goal was

00:34:21.530 --> 00:34:25.230
stories. stories, because people really want

00:34:25.230 --> 00:34:27.750
to learn. They really want to see, okay, how

00:34:27.750 --> 00:34:32.710
did you pass through this? Because that way,

00:34:34.670 --> 00:34:38.949
just the information you just say, maybe, okay,

00:34:39.010 --> 00:34:42.550
there's one of the guests I brought on the show.

00:34:42.949 --> 00:34:46.889
She was a doctor. She got to a point, she was

00:34:46.889 --> 00:34:48.869
tired of being a doctor. And she was like, you

00:34:48.869 --> 00:34:50.929
know what? I don't want to be a doctor anymore.

00:34:51.280 --> 00:34:56.159
I want to go into consulting, you know, like

00:34:56.159 --> 00:34:59.780
consulting kind of coaching. And her name is

00:34:59.780 --> 00:35:04.900
Dr. Carla. Yeah. And she was like, I'm not sure

00:35:04.900 --> 00:35:08.179
I'm doing the right thing. Guess what? You know,

00:35:08.179 --> 00:35:11.000
she came on the show. She's now making millions

00:35:11.000 --> 00:35:14.880
of dollars on, you know, on the business, you

00:35:14.880 --> 00:35:17.139
know, living, being a doctor and stop being a

00:35:17.139 --> 00:35:19.510
doctor. focusing on consulting, which is crazy.

00:35:19.809 --> 00:35:21.849
You know, as you know, because you never can

00:35:21.849 --> 00:35:24.809
tell if you're going to get any any person to

00:35:24.809 --> 00:35:29.190
consult with. So then she came on my show and

00:35:29.190 --> 00:35:31.610
we spoke. She's been doing a lot of things. You

00:35:31.610 --> 00:35:34.070
know, then she came on my show and a lot of people

00:35:34.070 --> 00:35:37.230
send me an email and tell you the word. That

00:35:37.230 --> 00:35:40.349
show changed my perspective that had been stopped

00:35:40.349 --> 00:35:43.050
in what they are doing because they are too scared

00:35:43.050 --> 00:35:47.289
or leaving. They don't like it. But yeah, they

00:35:47.289 --> 00:35:50.469
do like the the eight Mondays to go to work,

00:35:50.750 --> 00:35:53.289
but they're like, you know what? I just have

00:35:53.289 --> 00:35:56.469
to do this because I need to survive. Right.

00:35:56.630 --> 00:35:59.730
And guess what? That show changed. Like I have

00:35:59.730 --> 00:36:01.250
a lot of people saying to me and I said that

00:36:01.250 --> 00:36:04.110
show really changed my life. I've been able to

00:36:04.110 --> 00:36:07.809
take that bold step, that bold step that I have

00:36:07.809 --> 00:36:11.250
not been able to do many years. But guess what?

00:36:11.650 --> 00:36:13.170
I took that bold step. And that's what we're

00:36:13.170 --> 00:36:18.909
talking about. The ability. For sure, for sure

00:36:18.909 --> 00:36:23.929
to inspire people, to inspire people, not just

00:36:23.929 --> 00:36:27.429
only inspiration, is for them to get knowledge,

00:36:27.849 --> 00:36:33.409
to know. The knows is what, it's the key itself.

00:36:34.429 --> 00:36:37.170
So, and that's where it comes with financial

00:36:37.170 --> 00:36:39.989
literacy. You know, one thing we would also do

00:36:39.989 --> 00:36:42.650
in my show that I always also tell entrepreneurs

00:36:42.650 --> 00:36:49.639
is financial literacy. is key. You understand?

00:36:50.159 --> 00:36:52.320
So as a matter of fact, as a business coach,

00:36:52.480 --> 00:36:55.039
one thing, you know, of which brings us to the

00:36:55.039 --> 00:36:58.000
three things all entrepreneurs should know, you

00:36:58.000 --> 00:37:01.880
know, financial literacy is key, which means

00:37:01.880 --> 00:37:03.800
you need to, as an entrepreneur, you should be

00:37:03.800 --> 00:37:06.239
able to know, you need to understand your financial

00:37:06.239 --> 00:37:09.400
statement. You don't have to have an accountant,

00:37:09.820 --> 00:37:12.119
at least try to get a, you know, quick book.

00:37:12.260 --> 00:37:15.099
If quick book is... too expensive i think it's

00:37:15.099 --> 00:37:18.000
30 something dollars there are other yeah there's

00:37:18.000 --> 00:37:21.059
there's i think there's rocket um there's rocket

00:37:21.059 --> 00:37:24.559
um it's called rocket money that could you know

00:37:24.559 --> 00:37:26.820
as small as that is i think with two dollars

00:37:26.820 --> 00:37:29.340
or four dollars they will actually just donate

00:37:29.340 --> 00:37:32.159
anything you want for us so with rocket money

00:37:32.159 --> 00:37:35.980
at least you have your finances in check as a

00:37:35.980 --> 00:37:38.920
as an entrepreneur don't miss your personal money

00:37:38.920 --> 00:37:41.139
with your business money i know a lot of people

00:37:41.139 --> 00:37:43.480
do that a lot because you feel like I'm still

00:37:43.480 --> 00:37:47.059
small. No, it's very important. Let your business

00:37:47.059 --> 00:37:50.179
money stay your business money so that you would

00:37:50.179 --> 00:37:52.360
understand your cash flow. You can know, okay,

00:37:52.519 --> 00:37:56.599
am I really making money? You know, and also,

00:37:56.820 --> 00:38:00.219
it's also good. You can actually give out $2

00:38:00.219 --> 00:38:03.079
to somebody, you know, from your end and say,

00:38:03.119 --> 00:38:06.119
you know what, I'm just being generous and I'm

00:38:06.119 --> 00:38:09.340
giving you $2. But guess what? When it comes

00:38:09.340 --> 00:38:14.119
to business, You have to make that $2 very important

00:38:14.119 --> 00:38:17.840
to you. It should be crucial for your business.

00:38:18.579 --> 00:38:21.139
You know, budgeting is everything you need to

00:38:21.139 --> 00:38:24.800
know about business. Because once you don't have

00:38:24.800 --> 00:38:28.119
an LD financial management habit, guess what?

00:38:28.340 --> 00:38:32.099
Even if you're the best entrepreneur with the

00:38:32.099 --> 00:38:34.440
best coach in the world, guess what? It's a waste

00:38:34.440 --> 00:38:37.849
of time because you can't manage money. you can't

00:38:37.849 --> 00:38:41.010
manage money. So management of money is important.

00:38:43.510 --> 00:38:47.409
So as from beginning, you can look for, so instead

00:38:47.409 --> 00:38:50.650
of going for softwares like monday .com, I'm

00:38:50.650 --> 00:38:52.889
not demarketing them. You can actually go for

00:38:52.889 --> 00:38:55.869
Todoist instead of monday .com. You know, Todoist

00:38:55.869 --> 00:38:58.530
can still do what monday .com can do, which is

00:38:58.530 --> 00:39:01.289
Todoist is all free, monday .com might not. So

00:39:01.289 --> 00:39:03.130
you don't have to go for tools of like thousands

00:39:03.130 --> 00:39:06.150
of dollars. Instead of going for Zoom, You can

00:39:06.150 --> 00:39:08.329
actually go for something, you know, a little

00:39:08.329 --> 00:39:11.449
bit, you know, not cheaper, but at least. Yeah,

00:39:11.449 --> 00:39:13.849
because Zoom actually is also quite expensive

00:39:13.849 --> 00:39:17.750
if you want to. I had to make the choice between

00:39:17.750 --> 00:39:19.929
Zoom and Riverside and I just think Riverside

00:39:19.929 --> 00:39:25.570
is way better. 100%. I do think we have to move

00:39:25.570 --> 00:39:29.429
on to the next topic. This is all good stuff.

00:39:30.110 --> 00:39:33.269
Who's topic? It's up to you. You can go first.

00:39:33.989 --> 00:39:36.869
Well, I mean, Everything Jay is talking about

00:39:36.869 --> 00:39:40.269
is, it's pretty in line with the things I wanted

00:39:40.269 --> 00:39:44.710
to talk about. Management. And actually that

00:39:44.710 --> 00:39:48.130
made me think of something else. Can you manage

00:39:48.130 --> 00:39:51.969
your money too much? So last night Ruby and I

00:39:51.969 --> 00:39:56.489
were talking and she said, what topic are you

00:39:56.489 --> 00:39:57.750
gonna choose? And I said, oh, let's do this.

00:39:57.829 --> 00:40:02.170
Oh, I want scarcity mindset. For money and then

00:40:02.170 --> 00:40:03.889
oh, no, it's too difficult. So I want to ask

00:40:03.889 --> 00:40:06.710
this question. But like I want to you brought

00:40:06.710 --> 00:40:09.989
Money management and Ruby who do you thinks better

00:40:09.989 --> 00:40:14.929
at managing money you or I? Hmm. I think that

00:40:14.929 --> 00:40:17.510
you are definitely better at managing money.

00:40:17.510 --> 00:40:21.150
I'm a trick question. This is I this is why I

00:40:21.150 --> 00:40:23.449
brought it up because What Jay's been talking

00:40:23.449 --> 00:40:25.809
about intersects perfectly with with what you

00:40:25.809 --> 00:40:30.860
wanted? Yeah, and then you changed it to Then

00:40:30.860 --> 00:40:33.420
you change it to, does hard work matter? I think

00:40:33.420 --> 00:40:35.719
that answer, that question has been answered

00:40:35.719 --> 00:40:39.099
extensively. You have to keep trying, keep trying.

00:40:40.440 --> 00:40:46.800
Yes. So, yeah. Money management. See, I would

00:40:46.800 --> 00:40:48.679
say that's a trick question. I asked you a trick

00:40:48.679 --> 00:40:50.420
question because I don't think I'm good at managing

00:40:50.420 --> 00:40:53.320
money because it causes me so much grief because

00:40:53.320 --> 00:40:57.820
I try my best to manage my money to a point where...

00:40:57.840 --> 00:41:00.320
it kind of makes me miserable and I don't really

00:41:00.320 --> 00:41:05.780
like I'm afraid to spend like I'm miserly and

00:41:05.780 --> 00:41:09.519
stingy. Now I might have a good amount of money

00:41:09.519 --> 00:41:12.920
but what good is that money when I don't have

00:41:12.920 --> 00:41:15.820
solace when I spend it? Like money is a tool

00:41:15.820 --> 00:41:19.300
but for people who have a bad relationship with

00:41:19.300 --> 00:41:22.739
money. This guy, you know, I have a lot of trouble

00:41:22.739 --> 00:41:25.239
recognizing that money is a tool in remembering

00:41:25.239 --> 00:41:26.900
that. For me, I'm just like, I got to save all

00:41:26.900 --> 00:41:31.880
my money in case of disaster. So yeah, I just

00:41:31.880 --> 00:41:33.519
wonder, Jay, what are your thoughts about that?

00:41:33.579 --> 00:41:37.579
Can you manage money in, let's say, I don't know,

00:41:37.679 --> 00:41:45.420
a toxic way? Or is my money managing good? I

00:41:45.420 --> 00:41:49.059
think when it comes to or let me just say don't

00:41:49.059 --> 00:41:54.460
let me say that I think for sure when it comes

00:41:54.460 --> 00:41:57.380
to money management you know I used to be like

00:41:57.380 --> 00:42:02.639
that you know once you don't have a budget it's

00:42:02.639 --> 00:42:04.820
just like you go to the store you don't have

00:42:04.820 --> 00:42:06.800
a budget you don't have a plan or things you

00:42:06.800 --> 00:42:08.900
want to buy that's what you're going to buy something

00:42:08.900 --> 00:42:11.760
you don't need maybe somebody's going to tell

00:42:11.760 --> 00:42:14.820
you oh this is 20 % off like oh 20 % off this

00:42:14.820 --> 00:42:18.559
chip oh I like this But you're buying it because

00:42:18.559 --> 00:42:22.219
you don't need it, but because it's cheap Right,

00:42:22.280 --> 00:42:25.239
you are probably there's a discount. Oh, man.

00:42:25.239 --> 00:42:26.860
I love this shoe I've been thinking about I want

00:42:26.860 --> 00:42:29.000
to buy it right now because they said they are

00:42:29.000 --> 00:42:31.260
doing this camp But when you have a budget already,

00:42:31.599 --> 00:42:36.099
so you're laying on the budget So for me, I buy

00:42:36.099 --> 00:42:39.820
things I want when is my personal money? So when

00:42:39.820 --> 00:42:42.519
it comes to business money is totally different

00:42:42.519 --> 00:42:46.980
I'm looking for a better deal for business Yes,

00:42:48.260 --> 00:42:49.800
and that's the thing I'm always looking for a

00:42:49.800 --> 00:42:53.420
better deal for business and in as an entrepreneur

00:42:53.420 --> 00:42:56.760
I can tell you sometimes Everything will call

00:42:56.760 --> 00:42:59.219
discount is not really discount in a real sense

00:42:59.219 --> 00:43:02.519
Sometimes this count is something that they feel

00:43:02.519 --> 00:43:05.340
like okay, you know what? Maybe somebody's making

00:43:05.340 --> 00:43:10.699
x3, you know, maybe they make $200 worth of profit

00:43:10.699 --> 00:43:14.139
on Something worth $400 so they can say, you

00:43:14.139 --> 00:43:16.550
know what? Okay, let me just drop it to $200

00:43:16.550 --> 00:43:19.369
for now. Let somebody jump on it. So it's still

00:43:19.369 --> 00:43:21.449
not discount, but it's just opportunity for other

00:43:21.449 --> 00:43:23.389
people to grab it. So what am I trying to say

00:43:23.389 --> 00:43:26.670
is when it comes to budgeting, it's going to

00:43:26.670 --> 00:43:30.389
save you a lot. Budget, budget, budget. So whatever

00:43:30.389 --> 00:43:32.610
you want to do, whatever business you want to

00:43:32.610 --> 00:43:36.090
do, just remember you need to budget. You need

00:43:36.090 --> 00:43:40.329
to circuit. Riverside or Zoom. How much is Zoom

00:43:40.329 --> 00:43:42.849
what? What is Riverside giving me? You know.

00:43:43.279 --> 00:43:45.440
There are a lot of tech websites that does all

00:43:45.440 --> 00:43:47.139
this comparison. You can do a lot of comparison.

00:43:47.320 --> 00:43:51.300
I know which one really works. So I would, I'm

00:43:51.300 --> 00:43:53.579
not being paid by Rocket Money, but it's something

00:43:53.579 --> 00:43:56.960
I use at some point, but I'm telling you. So

00:43:56.960 --> 00:43:59.239
try to download Rocket Money. I don't know if

00:43:59.239 --> 00:44:01.639
they have it. I'm sure they have it, you know,

00:44:01.659 --> 00:44:03.619
all over the world. So you can actually download

00:44:03.619 --> 00:44:07.840
Rocket Money and try it and check it out. So.

00:44:08.380 --> 00:44:11.619
I think the question there is. Luigi never spends

00:44:11.619 --> 00:44:17.659
any money. He doesn't need a budget because money

00:44:17.659 --> 00:44:23.260
flows one way. But I want to change that. Like

00:44:23.260 --> 00:44:25.340
I do budget my money every month and I never

00:44:25.340 --> 00:44:28.340
go over my budget. And if I come close to going

00:44:28.340 --> 00:44:30.840
over my budget, that causes me a lot of anxiety.

00:44:31.639 --> 00:44:34.119
It's terrible. And that's something I really

00:44:34.119 --> 00:44:36.659
want to overcome. Because I feel like I'm probably

00:44:36.659 --> 00:44:39.829
budgeting. Still even too little like I could

00:44:39.829 --> 00:44:43.750
afford to spend more for sure, but man is it

00:44:43.750 --> 00:44:47.230
it's tough for me It's neurotic. Yeah, so but

00:44:47.230 --> 00:44:51.210
I think money stuff has to do it, you know if

00:44:51.210 --> 00:44:55.170
there's a cash flow coming in that's why it's

00:44:55.170 --> 00:44:59.329
called currency and Currency is meant to be garbage

00:44:59.329 --> 00:45:03.309
and garbage out. It's new to flow so if there's

00:45:03.309 --> 00:45:08.179
no currency flowing then there's going to be

00:45:08.179 --> 00:45:11.119
a little bit of stagnancy, you know, so when

00:45:11.119 --> 00:45:13.199
I mean currency flowing, it doesn't necessarily

00:45:13.199 --> 00:45:16.219
mean buying something you don't need. It could

00:45:16.219 --> 00:45:20.980
be maybe investing in something, you know, maybe

00:45:20.980 --> 00:45:23.900
buy new tools that actually make something better

00:45:23.900 --> 00:45:26.639
for your business itself, you know, buying new

00:45:26.639 --> 00:45:28.760
equipment, you know. So what am I trying to say

00:45:28.760 --> 00:45:30.900
is it's just the currency part of it, you know,

00:45:30.960 --> 00:45:34.019
for it to flow. So I think you're on a good end.

00:45:34.139 --> 00:45:36.659
Some people are really praying to be like you.

00:45:36.940 --> 00:45:39.519
Which is a good thing. They're praying to be

00:45:39.519 --> 00:45:41.360
like you so they don't have to spend so much

00:45:41.360 --> 00:45:44.300
money. Because some people, when they have, you

00:45:44.300 --> 00:45:47.340
can't trust them with money. You just put $1

00:45:47.340 --> 00:45:50.059
,000 with them. Right now, it's gone by tomorrow

00:45:50.059 --> 00:45:52.599
morning. Because they're going online and buying

00:45:52.599 --> 00:45:54.340
everything they need and the ones they don't

00:45:54.340 --> 00:45:57.320
need. So it's a good thing that you can actually

00:45:57.320 --> 00:46:00.039
look at it and say, you know what, I don't want

00:46:00.039 --> 00:46:02.940
to spend this money. And you are disciplined.

00:46:03.559 --> 00:46:06.050
And that's fine. I don't think you really need

00:46:06.050 --> 00:46:09.010
so I don't think I think you have you I think

00:46:09.010 --> 00:46:11.329
you need to give a lot of people master class

00:46:11.329 --> 00:46:17.670
on how you do it because a lot of people can't

00:46:17.670 --> 00:46:20.329
do what you do you know because once the money

00:46:20.329 --> 00:46:23.349
comes in oh my god they're spending everything

00:46:23.349 --> 00:46:26.210
right there when they are done spending then

00:46:26.210 --> 00:46:30.550
they not oh my god think I'm runner so now let's

00:46:30.550 --> 00:46:32.730
quickly go let me just quickly add number four

00:46:32.730 --> 00:46:34.710
and number five because i know we have time for

00:46:34.710 --> 00:46:39.469
spend um number four you know i always say to

00:46:39.469 --> 00:46:42.130
entrepreneurs is you need to embrace failure

00:46:42.130 --> 00:46:46.130
as a learning tool so if failure is not going

00:46:46.130 --> 00:46:48.110
to be a learning tool then it's not what's being

00:46:48.110 --> 00:46:52.130
called failure so it should be a learning tool

00:46:52.130 --> 00:46:55.210
you know because when you have a setback you

00:46:55.210 --> 00:46:58.230
already understand so for example you indulge

00:46:58.230 --> 00:47:01.230
in a business and somebody come to tell you,

00:47:01.309 --> 00:47:06.829
you know what, can you, can you give us, can

00:47:06.829 --> 00:47:09.269
you lend me some money out of your business?

00:47:09.690 --> 00:47:12.389
And because of, for example, you've been nice

00:47:12.389 --> 00:47:14.409
and say, you know what, I'm just going to give

00:47:14.409 --> 00:47:17.250
you this product on credit and you give them

00:47:17.250 --> 00:47:20.210
product on credit. And guess what? They never

00:47:20.210 --> 00:47:24.559
paid you back. So you've lent. So next time you

00:47:24.559 --> 00:47:27.159
know that no matter how the story is very nice

00:47:27.159 --> 00:47:30.659
and touchy you can't help. I'm sorry Yeah, so

00:47:30.659 --> 00:47:35.440
now your length so and it can also be maybe a

00:47:35.440 --> 00:47:39.079
customer, you know, probably due to one or two

00:47:39.079 --> 00:47:44.440
things a customer hacks you for you know for

00:47:44.440 --> 00:47:47.820
free service and you offer free service and they

00:47:47.820 --> 00:47:51.380
say don't worry when I when I When when I get

00:47:51.380 --> 00:47:53.980
my money, I'm gonna buy more service from you

00:47:53.980 --> 00:47:56.199
and you offer free service. And when they got

00:47:56.199 --> 00:47:58.219
it, they went to another competitor. So you're

00:47:58.219 --> 00:48:01.920
not home. So now you learn no free service until

00:48:01.920 --> 00:48:04.440
at least you buy one, buy one. Then I give you

00:48:04.440 --> 00:48:08.679
one free. So now that's, that shapes your knowledge

00:48:08.679 --> 00:48:11.900
about your field. So you're embracing failure

00:48:11.900 --> 00:48:14.880
and you're using it as a learning tool. So I

00:48:14.880 --> 00:48:17.440
don't say it's fine to just be a failure failure,

00:48:17.519 --> 00:48:19.980
but the thing is don't take failure as the hand

00:48:19.980 --> 00:48:22.550
because a lot of people want to fail. They say,

00:48:22.570 --> 00:48:24.110
you know what the business is done for. I'm no

00:48:24.110 --> 00:48:26.730
longer doing this business anymore. And they

00:48:26.730 --> 00:48:29.469
just give up or probably they have a restaurant

00:48:29.469 --> 00:48:32.510
and you know, they have all the hives. I have,

00:48:32.510 --> 00:48:34.550
I have a client. No, let me give you a story.

00:48:34.849 --> 00:48:37.869
A client of mine, you know, she set up a spa,

00:48:38.650 --> 00:48:42.750
you know, she was setting up a spa. I, I, um,

00:48:42.789 --> 00:48:44.969
she didn't tell me because I've helped out with

00:48:44.969 --> 00:48:47.329
a lot of, but she, I think she went, she was

00:48:47.329 --> 00:48:49.510
like, Oh, maybe my, my prices were too much.

00:48:49.690 --> 00:48:53.039
So she went to. You know, I just saw it online

00:48:53.039 --> 00:48:55.219
that she just opened a big spa and all that.

00:48:55.219 --> 00:48:57.800
I'm like, wow, congratulations. He said, Oh,

00:48:57.800 --> 00:49:00.539
thank you. I was going to call you, but you know,

00:49:00.599 --> 00:49:03.239
I'm like, it's fine. I'm I know my friends might

00:49:03.239 --> 00:49:05.320
be too. He said, Oh, but because I thought you

00:49:05.320 --> 00:49:08.199
were too busy. I said, no, it's fine because

00:49:08.199 --> 00:49:10.059
you've been working with me for years. So I'm,

00:49:10.179 --> 00:49:15.219
you know, it's, it's fine. So now. Then she invited

00:49:15.219 --> 00:49:18.699
me over. I went to the spa, very big spa, nice,

00:49:18.699 --> 00:49:22.250
you know, in the heart of New Jersey. And I told

00:49:22.250 --> 00:49:26.530
her, I told her, listen, she told me, um, um,

00:49:26.630 --> 00:49:29.510
but right now the person she's working with seems

00:49:29.510 --> 00:49:31.510
like she doesn't, he doesn't know what he's doing,

00:49:32.090 --> 00:49:34.829
you know? And I not told her that say, listen,

00:49:35.389 --> 00:49:37.510
you have a nice bar, which is fine. She bought

00:49:37.510 --> 00:49:40.130
the spot from somebody else. So she revamped

00:49:40.130 --> 00:49:42.030
it and, you know, make it beautiful and all that.

00:49:42.289 --> 00:49:45.070
But I said, the thing is the goal is not how

00:49:45.070 --> 00:49:48.090
beautiful your spice. I said, have you reached

00:49:48.090 --> 00:49:51.110
out to clients? Because I look at the neighborhood,

00:49:51.610 --> 00:49:53.530
it's not a place that people can walk in easily.

00:49:53.969 --> 00:49:56.650
I'm like, one, I just don't want to be bad to

00:49:56.650 --> 00:49:58.530
you, but I'm just being honest with you, all

00:49:58.530 --> 00:50:00.289
right? You're not paying me for this service,

00:50:00.369 --> 00:50:02.889
but I'm going to tell you, one, nobody's going

00:50:02.889 --> 00:50:07.010
to walk in here easy. So now I want you, I'm

00:50:07.010 --> 00:50:09.269
doing it for free, you know, because you've been

00:50:09.269 --> 00:50:11.510
working with me for years. But the thing is now

00:50:11.510 --> 00:50:14.510
I want to make sure you do everything that people

00:50:14.510 --> 00:50:18.260
start booking. appointment online, at least try

00:50:18.260 --> 00:50:20.719
it. He said, oh, I still want to put some, some

00:50:20.719 --> 00:50:24.880
nice light. I'm like, first you need to see if

00:50:24.880 --> 00:50:26.780
people, because if you have a very beautiful

00:50:26.780 --> 00:50:29.659
spa and nobody's coming in, there was a point

00:50:29.659 --> 00:50:32.980
of the spa, you know? So because the people,

00:50:33.300 --> 00:50:36.780
the client are the main people that you need.

00:50:37.119 --> 00:50:42.039
So what am I trying to say is When I told her,

00:50:42.119 --> 00:50:44.199
she was like, oh my God, I never thought about

00:50:44.199 --> 00:50:46.199
this. I thought the other person was telling

00:50:46.199 --> 00:50:47.880
me to make it more beautiful, more beautiful.

00:50:48.059 --> 00:50:49.940
Maybe people walking will see it. I said, nobody's

00:50:49.940 --> 00:50:52.400
going to see it. Nobody, how many people walks

00:50:52.400 --> 00:50:56.179
from here looking from outside? And you know,

00:50:56.340 --> 00:50:59.780
she took that word because she was almost, she

00:50:59.780 --> 00:51:04.139
pays $8 ,000 on mortgage on that property every

00:51:04.139 --> 00:51:08.460
month. She'll spend $8 ,000, $8 ,000 every month.

00:51:08.639 --> 00:51:12.300
minus, you know, electricity and all that. And

00:51:12.300 --> 00:51:15.480
these things were burning and she wasn't making

00:51:15.480 --> 00:51:19.440
a dollar. She wasn't making a dime. You know?

00:51:19.739 --> 00:51:23.139
So automatically I said, you know what? You failed

00:51:23.139 --> 00:51:25.500
according to what you feel you failed, but you've

00:51:25.500 --> 00:51:29.000
not failed because now you've learned and I give

00:51:29.000 --> 00:51:31.679
her financial advice. I give her all the advice

00:51:31.679 --> 00:51:34.420
she needs. And guess what? She's making sales

00:51:34.420 --> 00:51:37.860
right now. people are coming in albeit they are

00:51:37.860 --> 00:51:43.840
coming via online because she made a mistake

00:51:43.840 --> 00:51:46.480
with the destination or sorry the location and

00:51:46.480 --> 00:51:48.400
location is everything any business you are trying

00:51:48.400 --> 00:51:51.000
to do so the location was in a good place that

00:51:51.000 --> 00:51:54.599
people were just walking so guess what she made

00:51:54.599 --> 00:51:57.039
a mistake she learned from the mistake and then

00:51:57.039 --> 00:52:00.090
she guess what maybe she's like oh she's talked

00:52:00.090 --> 00:52:01.829
to herself and she said you know what i don't

00:52:01.829 --> 00:52:04.789
care i'm not gonna um yes i feel it i feel it

00:52:04.789 --> 00:52:06.269
i'm gonna shut down the business i can't keep

00:52:06.269 --> 00:52:09.889
paying a thousand dollars a month and she run

00:52:09.889 --> 00:52:13.369
out of mortgage and she lose zero dollar zero

00:52:13.369 --> 00:52:16.570
energy then she lost all the money all the stuff

00:52:16.570 --> 00:52:20.309
all the kit everything she got so no matter what

00:52:20.309 --> 00:52:23.829
embrace failure as a learning tool that's number

00:52:23.829 --> 00:52:27.489
four number five you also need to build a strong

00:52:27.489 --> 00:52:32.269
network Just like I'm on this show, you know,

00:52:32.269 --> 00:52:37.730
yes, I have a strong network. I have a strong

00:52:37.730 --> 00:52:40.610
people here, you know, they had, you know, they

00:52:40.610 --> 00:52:42.969
have the, they are the expert. So you need to

00:52:42.969 --> 00:52:46.050
also be on this show to learn more information,

00:52:46.289 --> 00:52:49.690
get more knowledge. So you build a strong network

00:52:49.690 --> 00:52:52.869
because network is essential. That's why somebody

00:52:52.869 --> 00:52:55.150
like Elon Musk can tell, even let's just even

00:52:55.150 --> 00:52:57.670
talk about network itself. Look at Elon Musk.

00:52:57.900 --> 00:53:00.219
just send a message to his friend and said, you

00:53:00.219 --> 00:53:02.360
know what? I want to buy Twitter. Do you have

00:53:02.360 --> 00:53:05.900
some billions of dollars? The other person is

00:53:05.900 --> 00:53:08.760
like, you know, I'm looking at, is one billion

00:53:08.760 --> 00:53:10.760
enough? I don't know if you saw the text message.

00:53:11.280 --> 00:53:13.840
It's Elon Musk sent to his friend. And it's like,

00:53:13.860 --> 00:53:16.699
okay, I think I have two billion dollars. And

00:53:16.699 --> 00:53:19.179
he bought Twitter. Just imagine just texting

00:53:19.179 --> 00:53:20.559
your friend like, I just want to buy Twitter.

00:53:21.480 --> 00:53:24.880
And that's the power of network. Just borrowed

00:53:24.880 --> 00:53:26.079
money from people. That's the power of network.

00:53:26.820 --> 00:53:29.960
Yeah. I don't think he really borrowed. He just

00:53:29.960 --> 00:53:32.280
said they should just, you know, join forces

00:53:32.280 --> 00:53:35.059
to be able to buy the IHS so that they can own

00:53:35.059 --> 00:53:37.980
Twitter. You know, just imagine I want to buy

00:53:37.980 --> 00:53:39.739
McDonald's tomorrow. And I'm like, you know what?

00:53:40.239 --> 00:53:43.820
Let me just send a message to Luigi and say,

00:53:43.960 --> 00:53:48.179
hi, let's just buy this McDonald's. You have

00:53:48.179 --> 00:53:51.099
like 400 billion. You know, let's just own it.

00:53:51.280 --> 00:53:54.780
the new owners of McDonald's. That's how it works.

00:53:55.920 --> 00:53:59.039
Strong network is good. Build a strong network

00:53:59.039 --> 00:54:01.719
as an entrepreneur. Networking is everything.

00:54:02.300 --> 00:54:04.340
There's a lot of events in New York City that

00:54:04.340 --> 00:54:06.760
we always go there, just take wine and relax.

00:54:07.320 --> 00:54:09.300
The goal is not just to go there and take a wine.

00:54:09.320 --> 00:54:11.460
You can take a wine in your house, right? But

00:54:11.460 --> 00:54:14.940
the goal is to be able to build network. Strong

00:54:14.940 --> 00:54:18.920
network. I know Jay is a good entrepreneur. Come.

00:54:19.769 --> 00:54:22.829
let's work on this project together or let me

00:54:22.829 --> 00:54:27.110
call Luigi or let me call Ray you know let's

00:54:27.110 --> 00:54:31.829
do something and that's the power. I think for

00:54:31.829 --> 00:54:36.010
a lot of people who are on the you know kind

00:54:36.010 --> 00:54:44.110
of the layman level or I refer to it as the proletariat

00:54:44.110 --> 00:54:54.869
mindset for example I started this podcast in

00:54:54.869 --> 00:54:57.730
April. That was the first time we recorded anything.

00:54:58.269 --> 00:55:03.690
And I had never imagined at that point that I

00:55:03.690 --> 00:55:07.329
would be speaking to a successful business owner

00:55:07.329 --> 00:55:13.230
in New York. And here I am. So that to me is

00:55:13.230 --> 00:55:18.030
insane. Furthest thing from my mind, I did not

00:55:18.030 --> 00:55:23.269
expect that. Well, and that's it. You know, by

00:55:23.269 --> 00:55:25.289
this time next year, you know, it's gonna be

00:55:25.289 --> 00:55:28.309
bigger. Wow, April, that's like a few months

00:55:28.309 --> 00:55:31.550
ago. And that's how, that's the power. You know,

00:55:31.550 --> 00:55:33.510
that's the power of networking, building up a

00:55:33.510 --> 00:55:36.369
network, a strong network. And you know, it takes

00:55:36.369 --> 00:55:40.690
a while, but guess what? You know, it goes, it

00:55:40.690 --> 00:55:43.289
goes far. And that's the, that's the honest truth.

00:55:44.210 --> 00:55:47.050
So another thing I always tell entrepreneurs,

00:55:47.130 --> 00:55:49.789
which is number six, because I, you know, we

00:55:49.789 --> 00:55:53.969
need to get to number 10 is, to focus on customer

00:55:53.969 --> 00:55:59.309
experience. Guess what? I don't know if you've

00:55:59.309 --> 00:56:01.889
ever bought any product. Have you ever bought

00:56:01.889 --> 00:56:05.489
any product where you heard that nobody marketed

00:56:05.489 --> 00:56:07.929
to you? You didn't, you didn't have to sit online.

00:56:07.989 --> 00:56:09.949
Somebody just told you, Oh, you told them you

00:56:09.949 --> 00:56:12.289
want a toothpaste. They said, Oh, this toothpaste.

00:56:12.590 --> 00:56:16.730
Oh my God. Or you want to buy some. Yeah. Or

00:56:16.730 --> 00:56:17.889
you want to go to a restaurant and they say,

00:56:17.949 --> 00:56:21.170
Oh, this restaurant. Oh my God. This is the best

00:56:21.170 --> 00:56:26.510
restaurant. They have good customer experience.

00:56:27.269 --> 00:56:29.670
You don't even have to do adverts. People are

00:56:29.670 --> 00:56:32.250
just going to say, wow, that's the best thing

00:56:32.250 --> 00:56:35.150
that's ever happened. Word of mouth. Yeah, word

00:56:35.150 --> 00:56:40.909
of mouth. Word of mouth. Word of mouth. Or what

00:56:40.909 --> 00:56:44.599
do you think, Luigi? That I mean I agree that's

00:56:44.599 --> 00:56:46.960
one thing I definitely remember from when I was

00:56:46.960 --> 00:56:48.840
in high school I think taking marketing and one

00:56:48.840 --> 00:56:50.739
thing I learned one thing that I still remember

00:56:50.739 --> 00:56:53.980
it from the textbook was Bad word of mouth will

00:56:53.980 --> 00:56:57.099
reach 22 people or something like that and like

00:56:57.099 --> 00:56:59.219
good word of mouth will reach like one So you

00:56:59.219 --> 00:57:02.280
got to be real careful when you do it But yeah,

00:57:02.280 --> 00:57:04.920
it's definitely true. I mean you trust You know

00:57:04.920 --> 00:57:07.880
your your your social circles because they've

00:57:07.880 --> 00:57:09.519
experienced it and you have a relationship with

00:57:09.519 --> 00:57:13.960
them Absolutely, and people understand that In

00:57:13.960 --> 00:57:18.440
the world of consumerism, everyone's trying to

00:57:18.440 --> 00:57:21.239
be sold something. There's so much choice. So

00:57:21.239 --> 00:57:23.500
how do you make a really good grounded decision?

00:57:23.760 --> 00:57:29.960
Well, you trust your peers because they're in

00:57:29.960 --> 00:57:34.139
the trenches with you in life. So they've gone

00:57:34.139 --> 00:57:37.139
through it. They don't want to waste their money

00:57:37.139 --> 00:57:39.019
and so on. So yeah, that's why word of mouth

00:57:39.019 --> 00:57:44.380
is so important. How about you, Ray? I know that

00:57:44.380 --> 00:57:48.760
word of mouth is the number way method of podcasts

00:57:48.760 --> 00:57:53.940
growing. I know that it has the most, it's the

00:57:53.940 --> 00:57:58.659
most resilient messaging alive in terms of having

00:57:58.659 --> 00:58:03.179
both things that weren't marketed to me. Actually,

00:58:03.260 --> 00:58:07.380
most things, I very, very rarely buy things based

00:58:07.380 --> 00:58:09.760
on marketing. And it's really interesting that

00:58:09.760 --> 00:58:13.460
you bring up marketing because I studied communication

00:58:13.460 --> 00:58:16.719
management, the art of creating good messages.

00:58:19.780 --> 00:58:22.639
And specifically, my focus was crisis management

00:58:22.639 --> 00:58:25.599
and internal communication management, but with

00:58:25.599 --> 00:58:28.900
the goal of getting that to the external stakeholders.

00:58:30.639 --> 00:58:35.840
And I think that a lot of marketing, this was

00:58:35.840 --> 00:58:39.380
my topic, a lot of marketing in today's world

00:58:39.380 --> 00:58:45.980
just kills authentic messaging in a way that

00:58:45.980 --> 00:58:51.420
is viscerally visible, but everybody ignores

00:58:51.420 --> 00:58:58.500
because they've come to expect it that way. Okay,

00:58:58.539 --> 00:59:01.960
let me ask you a question. When you think about

00:59:01.960 --> 00:59:06.039
Mountain Dew, what do you think about? The drink

00:59:06.039 --> 00:59:11.260
Mountain Dew. I've had this drink. I think. Yeah,

00:59:11.260 --> 00:59:16.360
what do you think about? Too sweet. I remember,

00:59:16.599 --> 00:59:19.019
I do like Mountain Dew. I haven't had it in years,

00:59:19.039 --> 00:59:21.039
but if I ever found a bottle around here, I'd

00:59:21.039 --> 00:59:24.880
buy it right away. Okay, wait. Honest answer

00:59:24.880 --> 00:59:31.260
here. What I think of when I hear Mountain Dew

00:59:31.260 --> 00:59:36.900
is driving home from university, driving to this

00:59:36.900 --> 00:59:41.139
pizza shop called Roman's Pizza. And they had,

00:59:41.139 --> 00:59:46.280
okay, South African money, 12 rand at that time.

00:59:46.320 --> 00:59:51.960
That's nothing. That's like seven RMB. Okay,

00:59:52.079 --> 00:59:55.380
so like one American dollar. One American dollar

00:59:55.380 --> 01:00:00.099
for a mini pizza of four pieces and a kind of

01:00:00.099 --> 01:00:02.360
Mountain Dew on the side. And I got the like

01:00:02.360 --> 01:00:10.960
chili feta pepperoni pizza. with a can of Mountain

01:00:10.960 --> 01:00:16.219
Dew on the side. And that is what's in my mind

01:00:16.219 --> 01:00:22.480
for Mountain Dew. Wow. Man. You know, pizza itself,

01:00:23.440 --> 01:00:26.840
it's a powerful thing. You know, the experience

01:00:26.840 --> 01:00:29.619
itself. Yeah, the experience. That's why you

01:00:29.619 --> 01:00:33.880
remember Mountain Dew. So another thing is, if

01:00:33.880 --> 01:00:37.159
you look at Mountain Dew, for me, you think about

01:00:38.200 --> 01:00:43.380
you know, energy, sport, extreme sport. And when

01:00:43.380 --> 01:00:45.940
I think about Coca -Cola, I think about Christmas,

01:00:46.860 --> 01:00:50.420
you know, Santa Claus with the white beard. Yeah,

01:00:50.440 --> 01:00:54.000
I understand why you have that connection too,

01:00:54.019 --> 01:00:56.340
because it wasn't that a part of, didn't Coca

01:00:56.340 --> 01:01:01.619
-Cola invent the red Santa? Yes. Yeah. Yes. I

01:01:01.619 --> 01:01:04.780
also associate Coke with Christmas as well. Yes.

01:01:05.159 --> 01:01:08.699
It's just a mental thing. you know, because of

01:01:08.699 --> 01:01:12.079
the experience we have, you know, probably very

01:01:12.079 --> 01:01:15.219
good marketing. Or when you think about Pepsi,

01:01:15.440 --> 01:01:18.199
you think about, you know, something like, um,

01:01:18.699 --> 01:01:22.699
you know, gladiator advert they did one time

01:01:22.699 --> 01:01:24.579
like that. You know, there was somebody doing,

01:01:24.579 --> 01:01:29.340
you know, we will, we will rock you. You know,

01:01:29.780 --> 01:01:34.860
remember that thing. you know, I have a way he

01:01:34.860 --> 01:01:37.239
came into our minds and, you know, we start thinking

01:01:37.239 --> 01:01:40.119
about product, we associate product with this

01:01:40.119 --> 01:01:42.179
kind of experience. You know, you talk about

01:01:42.179 --> 01:01:44.780
McDonald's, you have an experience. You talk

01:01:44.780 --> 01:01:49.139
about KFC, you know, there's this experience.

01:01:49.480 --> 01:01:51.840
You know, there's Popeyes over here too, Louisiana

01:01:51.840 --> 01:01:56.360
Popeyes, you know. You know, a lot of people

01:01:56.360 --> 01:01:59.139
associated with, you know, having that Sautern

01:01:59.139 --> 01:02:02.739
flavor, you know, with a mix of nice grill and

01:02:02.739 --> 01:02:05.400
all that. So there's the experience that comes

01:02:05.400 --> 01:02:09.559
with it that, you know, sometimes you don't have

01:02:09.559 --> 01:02:12.440
to even do a lot. People are going to be the

01:02:12.440 --> 01:02:14.079
one marketing your brand and say, you know what?

01:02:14.179 --> 01:02:17.039
Oh my God, this is the best thing. This is the

01:02:17.039 --> 01:02:19.400
best drink I've ever had. This is the best whatever

01:02:19.400 --> 01:02:22.480
the thing is. All right. And that's how, you

01:02:22.480 --> 01:02:25.079
know, it's always very good as an entrepreneur

01:02:25.079 --> 01:02:27.300
to focus on customer experience. So just try

01:02:27.300 --> 01:02:32.710
as much as possible. Make sure If a client, maybe

01:02:32.710 --> 01:02:34.889
you're selling a service and one of your clients

01:02:34.889 --> 01:02:37.650
is not, customer is not good with it, it's better

01:02:37.650 --> 01:02:42.449
you actually find a way to make sure they are

01:02:42.449 --> 01:02:46.010
very satisfied than let them go unsatisfied because

01:02:46.010 --> 01:02:47.670
they will tell them, oh, don't go to that place,

01:02:47.789 --> 01:02:51.170
it's really bad. And number six is, sorry, number

01:02:51.170 --> 01:02:54.670
seven, be adaptable and open to change, you know,

01:02:55.090 --> 01:02:57.829
which is very important, be adaptable and open

01:02:57.829 --> 01:03:01.840
to change. Number eight. invest in personal development.

01:03:02.380 --> 01:03:04.559
It's always very good to have more knowledge,

01:03:05.659 --> 01:03:11.940
more courses. As an entrepreneur, I have a PMP

01:03:11.940 --> 01:03:14.639
certification. I have quite a number of certification

01:03:14.639 --> 01:03:20.239
that I got through the years because I really

01:03:20.239 --> 01:03:26.320
want to build my... um, my, my personality, you

01:03:26.320 --> 01:03:29.360
know, having been a certified business coach,

01:03:29.840 --> 01:03:33.800
also having, you know, Sigma six, you know, um,

01:03:33.800 --> 01:03:35.519
certification also, because I really want to

01:03:35.519 --> 01:03:38.099
know more. So more knowledge. So another thing

01:03:38.099 --> 01:03:42.500
is, um, yes, it's very, very important. You know,

01:03:42.500 --> 01:03:44.400
you want to build your personal brand. So it

01:03:44.400 --> 01:03:47.780
helps you a lot. So another number nine is you

01:03:47.780 --> 01:03:52.440
need to emphasize on this thing, which is work.

01:03:52.619 --> 01:03:55.760
life balance. Because as an entrepreneur, it's

01:03:55.760 --> 01:03:58.059
very demanding. I work Monday to Sunday, but

01:03:58.059 --> 01:04:01.239
guess what? I try as much as possible to take

01:04:01.239 --> 01:04:04.760
a break. It's very important because sometimes

01:04:04.760 --> 01:04:06.860
we really don't, we just want to work, work,

01:04:06.860 --> 01:04:09.659
work, work, work, work. But sometimes I try to

01:04:09.659 --> 01:04:11.980
take a break. Are you working now or are you

01:04:11.980 --> 01:04:16.179
taking a break? I'm actually working right now.

01:04:17.340 --> 01:04:19.840
I'm not in the bridge yet. That hurts me. That

01:04:19.840 --> 01:04:24.260
hurts me. Oh, you mean for the show? But it's

01:04:24.260 --> 01:04:26.099
good work. If you say for the show, I wouldn't

01:04:26.099 --> 01:04:29.579
call it work. I would say I'm actually doing,

01:04:31.980 --> 01:04:34.239
actually, would I call it work? I wouldn't call

01:04:34.239 --> 01:04:37.469
it work. So I thought you mean generally if I'm

01:04:37.469 --> 01:04:40.469
working. No, I mean generally I'm I'm not in

01:04:40.469 --> 01:04:43.070
my vacation mood yet So I'm not in a vacation.

01:04:43.269 --> 01:04:45.369
Oh right now. Yes. I'm still working because

01:04:45.369 --> 01:04:47.809
you know, I'm not yet in vacation me My vacation

01:04:47.809 --> 01:04:50.889
is August because one of the most busy time for

01:04:50.889 --> 01:04:54.349
us as an entrepreneur is summer, which is between

01:04:54.349 --> 01:04:58.010
June July August So after August everything died

01:04:58.010 --> 01:05:01.090
down a little bit, you know, then not I don't

01:05:01.090 --> 01:05:04.110
per se Yeah, is that because people have more

01:05:04.110 --> 01:05:06.710
free time and like They do these things on the

01:05:06.710 --> 01:05:08.690
side. They do these hustles when they have their

01:05:08.690 --> 01:05:12.550
vacation time. Yes, correct. Because most times,

01:05:12.869 --> 01:05:17.130
yes, that's when people have enough time because

01:05:17.130 --> 01:05:20.550
the truth is the work life, even not for entrepreneurs,

01:05:20.710 --> 01:05:22.969
the work life in America is quite demanding.

01:05:23.090 --> 01:05:25.349
So people work nine to five, they really don't

01:05:25.349 --> 01:05:28.170
have no time. So during their vacation, that's

01:05:28.170 --> 01:05:31.110
when they start thinking, you know what? I need

01:05:31.110 --> 01:05:33.690
to think about something to do. They start having

01:05:33.690 --> 01:05:36.280
a second thought. or maybe starting a business

01:05:36.280 --> 01:05:40.440
or starting this or how do I do this so and that's

01:05:40.440 --> 01:05:42.139
that for that that's when they need a business

01:05:42.139 --> 01:05:44.340
coach who can actually tell them though you know

01:05:44.340 --> 01:05:46.099
not tell them in real sense because the truth

01:05:46.099 --> 01:05:49.079
is we really don't tell people things all right

01:05:49.079 --> 01:05:51.639
so the thing is we only help you navigate it's

01:05:51.639 --> 01:05:53.519
just trying to go into people somebody's head

01:05:53.519 --> 01:05:56.719
and try to see what they are thinking all right

01:05:56.719 --> 01:06:00.199
so as a business coach i don't want to try to

01:06:00.199 --> 01:06:04.320
tell you to start a restaurant business when

01:06:04.730 --> 01:06:08.429
you want to start, um, a karate business, for

01:06:08.429 --> 01:06:10.710
example, you know, or maybe you want to start

01:06:10.710 --> 01:06:12.570
a podcast. I'm like, no, don't start a podcast.

01:06:12.670 --> 01:06:16.949
Why don't you just go into, um, you know, maybe

01:06:16.949 --> 01:06:19.809
a restaurant or maybe, you know, that's not what

01:06:19.809 --> 01:06:22.030
you want to want to do. If I try to convince

01:06:22.030 --> 01:06:24.090
you to do that because your energy, you don't

01:06:24.090 --> 01:06:26.650
have the same energy of the, with that flow,

01:06:27.349 --> 01:06:30.039
guess what? You're going to get tired. and you're

01:06:30.039 --> 01:06:31.579
gonna just drop it off and say, you know what,

01:06:31.659 --> 01:06:34.039
this is not what I wanna do. So what we do is,

01:06:34.239 --> 01:06:36.739
as a business coaches, I look at what you wanna

01:06:36.739 --> 01:06:39.280
do, because the first question is, what do you

01:06:39.280 --> 01:06:42.519
wanna do? So now is now to make your hobby, because

01:06:42.519 --> 01:06:46.380
the most fun part of life is when, you know,

01:06:46.420 --> 01:06:52.179
for example, Ray started communication. management

01:06:52.179 --> 01:06:56.179
in school. I'm sure she likes talking and having

01:06:56.179 --> 01:06:58.500
conversation and all that. But guess what? I

01:06:58.500 --> 01:07:01.880
hate it. I hate it. That's why we have this show.

01:07:01.880 --> 01:07:06.340
You don't like it? No, I'm joking. So let me

01:07:06.340 --> 01:07:09.659
just guess you like it. But guess what? Now imagine

01:07:09.659 --> 01:07:15.400
Oprah Winfrey. Oprah Winfrey likes talking, conversation.

01:07:15.920 --> 01:07:18.300
And guess what? She's being paid to just talk.

01:07:20.480 --> 01:07:26.360
the best entrepreneurship flow you can take is

01:07:26.360 --> 01:07:30.400
loving what you are doing. Just imagine, you

01:07:30.400 --> 01:07:32.440
love what you're doing and you're getting paid

01:07:32.440 --> 01:07:36.119
for it. You like cooking. The top chef in the

01:07:36.119 --> 01:07:39.840
world love cooking, just fries and is paid to

01:07:39.840 --> 01:07:44.880
just fry. Something he would do anyways, whether

01:07:44.880 --> 01:07:48.719
you pay him or not, he's gonna do it. Yeah, very

01:07:48.719 --> 01:07:52.070
true. You know? Or maybe the guy that loves mixing

01:07:52.070 --> 01:07:55.010
alcohol, you know, just put it together, the

01:07:55.010 --> 01:07:57.809
bartender. And he's being paid thousands of dollars

01:07:57.809 --> 01:08:00.130
or hundreds of thousands of dollars just to mix

01:08:00.130 --> 01:08:04.250
until it's the best mixology in the world. He

01:08:04.250 --> 01:08:06.030
loves it. He's going to do it at home anyways.

01:08:06.590 --> 01:08:09.750
So you are enjoying what you're doing. Or maybe

01:08:09.750 --> 01:08:13.320
there's this dude that knows how to sing. He

01:08:13.320 --> 01:08:16.239
loves singing in the bathroom anyways. And he's

01:08:16.239 --> 01:08:18.579
getting paid millions of dollars for people to

01:08:18.579 --> 01:08:20.680
see him to come and sing the way he can sing.

01:08:21.279 --> 01:08:25.319
It's entrepreneurship too. And he just say, and

01:08:25.319 --> 01:08:28.680
people are paying him to just come see him sing.

01:08:29.779 --> 01:08:36.359
So whatever the most interesting entrepreneurship

01:08:36.359 --> 01:08:40.880
life you want. Like me, I love helping people

01:08:40.880 --> 01:08:43.510
navigate business. Troubles, but as a matter

01:08:43.510 --> 01:08:46.170
of fact, I love it when there's a problem so

01:08:46.170 --> 01:08:48.609
we can solve it because I love thinking out of

01:08:48.609 --> 01:08:51.090
the box You know, how can we actually solve this

01:08:51.090 --> 01:08:53.090
problem? And that's one thing a lot of monks

01:08:53.090 --> 01:08:56.090
did you know them? You know fetch him a lot and

01:08:56.090 --> 01:08:58.789
a lot of people might say I don't like him Forget

01:08:58.789 --> 01:09:01.529
about political view or whatever the thing is

01:09:01.529 --> 01:09:06.510
this dude is actually a genius, you know for

01:09:06.510 --> 01:09:09.250
him He went to Twitter. You look at Twitter and

01:09:09.250 --> 01:09:12.979
say okay. Why do we need 100? 100 % of staff

01:09:12.979 --> 01:09:17.739
when we can fire 80 % and have 20 % that can

01:09:17.739 --> 01:09:20.359
actually do the job better. Why do we need to

01:09:20.359 --> 01:09:23.899
give people a blue check mark for doing nothing?

01:09:24.199 --> 01:09:26.699
Why don't we just make money from it? It was

01:09:26.699 --> 01:09:28.819
able to make, I think for $40 million, I'm not

01:09:28.819 --> 01:09:32.100
sure about the figure, every month from just

01:09:32.100 --> 01:09:34.260
people who want blue check mark and paying for

01:09:34.260 --> 01:09:36.619
it. You know, and guess what? Instagram started

01:09:36.619 --> 01:09:39.039
that. Every other person wanted to pay for blue

01:09:39.039 --> 01:09:41.380
check mark. Nobody was thinking about it. You

01:09:41.380 --> 01:09:43.760
know, look about Tesla, Tesla drives itself.

01:09:44.039 --> 01:09:47.680
Have one anyways. So it drives itself, self driving.

01:09:48.359 --> 01:09:51.579
It has, um, you can, while you're charging, you

01:09:51.579 --> 01:09:54.859
know, you're watching a nice YouTube, you're

01:09:54.859 --> 01:09:58.399
watching this podcast, you know, probably, um,

01:09:58.460 --> 01:10:01.300
or you're listening to, you know, a show you

01:10:01.300 --> 01:10:05.180
can do a lot, you know, I literally, I do zoom

01:10:05.180 --> 01:10:09.210
on my, on my, on my Tesla. Sometimes I do my

01:10:09.210 --> 01:10:11.430
Zoom meetings via my Tesla. You know, sometimes

01:10:11.430 --> 01:10:13.670
I surf the internet via my Tesla. So what am

01:10:13.670 --> 01:10:17.829
I trying to say is, you know, it's very important

01:10:17.829 --> 01:10:20.750
to always think out of the box and don't just

01:10:20.750 --> 01:10:23.670
be stuck into just one line of thought. Think

01:10:23.670 --> 01:10:25.510
out of the box, think out of the box and bring

01:10:25.510 --> 01:10:28.289
good ideas. And before you know it, the world

01:10:28.289 --> 01:10:34.289
will be your stepping stone. So now, last but

01:10:34.289 --> 01:10:39.219
not the least is I want you to stay persistent

01:10:39.219 --> 01:10:44.619
and also be resilient because the thing is the

01:10:44.619 --> 01:10:50.659
road to soft sex is very bumpy not often is very

01:10:50.659 --> 01:10:53.460
bumpy because you're gonna have one or two issues

01:10:53.460 --> 01:10:56.260
and you know the ability for you to stand strong

01:10:56.260 --> 01:10:58.880
that's what makes you a great person or a great

01:10:58.880 --> 01:11:00.720
entrepreneur so nobody's gonna tell you it's

01:11:00.720 --> 01:11:04.840
easy you know yeah but do not just give up just

01:11:04.840 --> 01:11:07.859
because you made a mistake So just keep moving

01:11:07.859 --> 01:11:11.079
forward, even when faced with challenges. And

01:11:11.079 --> 01:11:13.859
that's the point. That's what makes you a great

01:11:13.859 --> 01:11:16.579
entrepreneur. So that's one thing. So these are

01:11:16.579 --> 01:11:19.380
the 10 things all entrepreneurs should know,

01:11:20.079 --> 01:11:22.239
especially if you ever consider being an entrepreneur.

01:11:22.460 --> 01:11:24.699
Like I said, everybody's an entrepreneur. If

01:11:24.699 --> 01:11:27.560
you can get into a vehicle and drive yourself,

01:11:27.920 --> 01:11:30.579
you're an entrepreneur. And that's it. That's

01:11:30.579 --> 01:11:36.439
true about life. So that's... All I have for

01:11:36.439 --> 01:11:40.819
you guys today. That's awesome. I agree with

01:11:40.819 --> 01:11:44.020
everything that you've said, except for Elon

01:11:44.020 --> 01:11:49.260
Musk. I have a personal relationship with that

01:11:49.260 --> 01:11:56.159
man, and it's not a great one. But I can recognize

01:11:56.159 --> 01:11:59.560
that he's been successful in business. Yeah,

01:11:59.640 --> 01:12:03.939
he is, to be honest. I wouldn't label him that.

01:12:04.440 --> 01:12:10.180
Genius. This was like a free, really expensive

01:12:10.180 --> 01:12:12.399
seminar. I was totally surprised by it. No, absolutely.

01:12:12.640 --> 01:12:16.560
I did not expect to learn so much. Now I can

01:12:16.560 --> 01:12:18.640
tell people I am an entrepreneur. Whether you

01:12:18.640 --> 01:12:21.760
believe it or not, you are an entrepreneur. I

01:12:21.760 --> 01:12:24.779
do have a question for you though. This might

01:12:24.779 --> 01:12:27.199
be if you don't want to answer it, of course

01:12:27.199 --> 01:12:31.750
you don't have to. But you're in New York and

01:12:31.750 --> 01:12:35.229
politically New York is undergoing some changes,

01:12:36.149 --> 01:12:40.689
probably with Mamdani being elected. How do you

01:12:40.689 --> 01:12:45.989
feel about that? Yeah, I know Mamdani. I know

01:12:45.989 --> 01:12:49.949
him because I have quite a number of friends,

01:12:50.229 --> 01:12:52.729
you know, especially in the city. I'm a member

01:12:52.729 --> 01:12:57.210
of the Chamber of Commerce in New York and, you

01:12:57.210 --> 01:13:02.050
know, So for me, he's actually a great person,

01:13:02.930 --> 01:13:05.869
you know, in as much as there are some things,

01:13:07.050 --> 01:13:10.770
some of his policies that I don't, for New York's

01:13:10.770 --> 01:13:13.750
sake, I don't think might work. And that's the

01:13:13.750 --> 01:13:16.750
honest truth, you know, because we are any capitalists,

01:13:17.090 --> 01:13:21.229
he's like a Democrat socialist. So when you are

01:13:21.229 --> 01:13:23.350
a Democrat and you win the primaries, automatically

01:13:23.350 --> 01:13:27.130
you win the elections. That's what they say.

01:13:30.300 --> 01:13:33.060
And socialism might really not work in the city,

01:13:33.380 --> 01:13:35.699
like free bosses. I don't think it will work.

01:13:35.979 --> 01:13:37.800
Other things might work, but free bosses would

01:13:37.800 --> 01:13:41.880
not work. Definitely, I'm sure of that. So because

01:13:41.880 --> 01:13:44.300
we're in a capitalist state... I'm not trying

01:13:44.300 --> 01:13:48.979
to dig into... Obviously, his policies are directly

01:13:48.979 --> 01:13:55.460
related to this, but I'm asking because of the...

01:13:55.159 --> 01:13:57.659
While you were talking, I was thinking about

01:13:57.659 --> 01:14:01.779
the city -owned grocery stores and how you think

01:14:01.779 --> 01:14:05.079
that might affect small business or actually

01:14:05.079 --> 01:14:10.600
large business. Because in my mind, I think that

01:14:10.600 --> 01:14:13.819
large business takes away a lot of culture and

01:14:13.819 --> 01:14:18.720
society. So for me, if the policy is going to

01:14:18.720 --> 01:14:20.500
work, but it's going to hurt large business,

01:14:21.920 --> 01:14:27.270
personally, I don't think that's so bad. I don't

01:14:27.270 --> 01:14:32.050
know how it would hurt large businesses. Well,

01:14:32.090 --> 01:14:35.970
hang on. Also, just to say, you don't think large

01:14:35.970 --> 01:14:39.890
businesses are a part of culture? No, they absolutely

01:14:39.890 --> 01:14:43.729
are. I just think that when they reach a monopoly

01:14:43.729 --> 01:14:48.869
level size, for example, Amazon, there's no other

01:14:48.869 --> 01:14:54.329
company that can effectively break into... online

01:14:54.329 --> 01:14:58.970
sales in America and challenge them properly,

01:14:59.210 --> 01:15:02.390
and the same thing here in China. So I think

01:15:02.390 --> 01:15:05.689
that that has the potential to take away from

01:15:05.689 --> 01:15:09.810
society. So then do you think, but with something

01:15:09.810 --> 01:15:12.449
like Amazon that's so big, too big to fail, let's

01:15:12.449 --> 01:15:16.189
say, how could it really be hurt by these changes?

01:15:17.390 --> 01:15:19.729
That's the thing. They're so profit -driven.

01:15:20.680 --> 01:15:25.300
that they make a big rigmarole if anything hurts

01:15:25.300 --> 01:15:30.579
the profits. And that's the way that it hurts

01:15:30.579 --> 01:15:32.920
society. I don't think that anybody can shut

01:15:32.920 --> 01:15:41.380
down Amazon, right? But I do think that the state

01:15:41.380 --> 01:15:45.239
in some way allowing, let's take the groceries

01:15:45.239 --> 01:15:49.619
as an example. Hypothetically, if it works. I

01:15:49.619 --> 01:15:52.979
don't know if it will work or not. But now you

01:15:52.979 --> 01:15:54.859
have grocery stores that are selling cheaper

01:15:54.859 --> 01:16:00.560
products to people in a direct way. And what's

01:16:00.560 --> 01:16:03.359
happening is the people that have a monopoly

01:16:03.359 --> 01:16:08.159
that are able to afford the rent and so on. They

01:16:08.159 --> 01:16:11.140
are forced to move out because they just can't

01:16:11.140 --> 01:16:13.539
keep up with the government owned or government

01:16:13.539 --> 01:16:16.779
subsidized grocery stores. And then that might

01:16:16.779 --> 01:16:21.100
open it up for more small niche businesses as

01:16:21.100 --> 01:16:24.340
rent goes down because the big boys are moving

01:16:24.340 --> 01:16:27.060
out and rent comes down and then a small business

01:16:27.060 --> 01:16:31.899
picks up. I know that sounds utopian and it might

01:16:31.899 --> 01:16:35.819
be, but that's what I would like to have. Sure.

01:16:38.479 --> 01:16:43.880
I agree with you. But when it comes to groceries,

01:16:44.140 --> 01:16:46.779
like in New York City, we don't have Walmart

01:16:46.779 --> 01:16:52.300
in New York City. We don't have the big grocery

01:16:52.300 --> 01:16:56.579
store like that in the city. So most of those

01:16:56.579 --> 01:17:00.819
stores like Upstate New York, which is the greater

01:17:00.819 --> 01:17:03.560
New York of which he has no control over, you

01:17:03.560 --> 01:17:07.039
know. so it's not like this Costco or something

01:17:07.039 --> 01:17:09.659
most of the you know the city really don't have

01:17:09.659 --> 01:17:12.180
most of the stores are small small stores that

01:17:12.180 --> 01:17:15.399
can work because you know just subsidizing it

01:17:15.399 --> 01:17:18.920
is not like it's really going to be free so which

01:17:18.920 --> 01:17:21.760
it would really go a long way because New York

01:17:21.760 --> 01:17:25.199
really literally make a lot of money on taxes

01:17:25.199 --> 01:17:29.140
like when I mean taxes like taxes like if you're

01:17:29.140 --> 01:17:32.479
just coming from Polly New Jersey and you want

01:17:32.479 --> 01:17:36.359
to go to like let's just say Let's say to the

01:17:36.359 --> 01:17:40.140
airport in JFK, you're gonna spend $50 on tolls

01:17:40.140 --> 01:17:44.680
only. More than $50 on tolls, just tolls. So

01:17:44.680 --> 01:17:49.119
just imagine how many vehicles come to New Jersey,

01:17:49.560 --> 01:17:54.199
towards the city, to JFK, to Queens every day.

01:17:54.640 --> 01:17:58.539
So there's a lot of money being made. by the

01:17:58.539 --> 01:18:01.859
city. So I think New York City is like the richest

01:18:01.859 --> 01:18:07.560
city in the whole of America, if I'm right. So

01:18:07.560 --> 01:18:12.979
subsidizing might not be a problem. That might

01:18:12.979 --> 01:18:15.060
not really be a problem. So I agree with you.

01:18:15.500 --> 01:18:18.319
That would work 100%. The one I think might really

01:18:18.319 --> 01:18:21.439
not work that much would be buses. Just imagine

01:18:21.439 --> 01:18:24.180
like three buses, oh my God. You know, they really

01:18:24.180 --> 01:18:27.119
will violate it. So, and, you know, it's going

01:18:27.119 --> 01:18:30.000
to also affect a lot of Uber drivers, you know,

01:18:30.239 --> 01:18:33.479
it's going to also have, you know, um, the yellow

01:18:33.479 --> 01:18:37.300
taxi really is a no -go area. And I'm not demarketing

01:18:37.300 --> 01:18:40.359
them. It's really a no -go area because they

01:18:40.359 --> 01:18:42.880
would really, you know, because it's the way

01:18:42.880 --> 01:18:45.420
they do it. Um, they, they, they just take you

01:18:45.420 --> 01:18:47.380
around, around and around before you know it.

01:18:47.479 --> 01:18:50.319
A hundred dollars is gone. Just sitting in the

01:18:50.319 --> 01:18:52.899
traffic. So you are better off taking the train.

01:18:53.130 --> 01:18:56.590
or taking Uber or taking Lyft or you know any

01:18:56.590 --> 01:18:59.109
other option. The same problem with meter taxis

01:18:59.109 --> 01:19:03.130
here. Oh meter taxis are like I don't want to

01:19:03.130 --> 01:19:06.609
call them oh my god they'll just purposely do

01:19:06.609 --> 01:19:09.649
it oh my god I don't know what I think I made

01:19:09.649 --> 01:19:12.409
a mistake at some point I was meant to take Uber

01:19:12.409 --> 01:19:16.250
but I was on phone and I don't know what I just

01:19:16.250 --> 01:19:18.569
entered the yellow taxi you know metered one

01:19:18.569 --> 01:19:22.130
I just closed the door and before you know it

01:19:22.140 --> 01:19:27.260
Normally it would cost me $30 for that ride on

01:19:27.260 --> 01:19:30.380
Uber. Normally it's a normal ride. I take it

01:19:30.380 --> 01:19:34.420
on taxi. We've never started moving. We already

01:19:34.420 --> 01:19:37.399
cost me like $50. I have to tell the, you know,

01:19:37.479 --> 01:19:39.779
I was like, nah, I can't do this. I told the

01:19:39.779 --> 01:19:42.279
driver, please, can I just get down? It's okay.

01:19:42.380 --> 01:19:45.600
I will just take Uber. And because if not, before

01:19:45.600 --> 01:19:48.720
we get down, will I spend $150 without even getting

01:19:48.720 --> 01:19:52.500
nowhere? I'm like, you know, You know, and that's

01:19:52.500 --> 01:19:56.539
it. I think meter taxi has like the really rubbing

01:19:56.539 --> 01:19:59.220
off on people, you know, they know how to play

01:19:59.220 --> 01:20:05.479
that game anyways. So that just did for this

01:20:05.479 --> 01:20:08.159
election is going to be a tough one, you know,

01:20:08.159 --> 01:20:11.420
because I am a little bit politically inclined.

01:20:11.680 --> 01:20:16.600
Maybe that's why I was able to answer that. When

01:20:16.600 --> 01:20:18.760
it comes to politics, you know, I'm a little

01:20:18.760 --> 01:20:21.149
bit inclined because now We have the current

01:20:21.149 --> 01:20:27.409
mayor, Eric Adams, who is also contesting as

01:20:27.409 --> 01:20:31.170
an independent. But now the Republican candidate

01:20:31.170 --> 01:20:34.069
is about to, is trying to step down. They're

01:20:34.069 --> 01:20:36.310
trying to work on that to find him to step down

01:20:36.310 --> 01:20:38.750
for Eric Adams. So Eric Adams, who was a former

01:20:38.750 --> 01:20:41.489
Democrat, will be a Republican. So it's going

01:20:41.489 --> 01:20:44.670
to be Republican versus Democrat. Then the former

01:20:44.670 --> 01:20:50.739
governor of New York City. that lost the primaries.

01:20:51.680 --> 01:20:55.739
That's Andrew Cuomo. Andrew Cuomo also said he's

01:20:55.739 --> 01:20:59.880
going to likely run as an independent. So it's

01:20:59.880 --> 01:21:02.140
going to be a tough cookie because now we're

01:21:02.140 --> 01:21:04.239
going to see a fight between the former governor

01:21:04.239 --> 01:21:07.300
of which in the general election, I don't know.

01:21:09.319 --> 01:21:14.100
So Madani's has a lot, a lot, a lot to fight.

01:21:14.680 --> 01:21:21.260
A lot. A lot. Yes. I don't know enough to deliver

01:21:21.260 --> 01:21:27.979
further comments. Personally, I think that young

01:21:27.979 --> 01:21:31.920
politicians are required. It doesn't even matter

01:21:31.920 --> 01:21:34.680
if everything doesn't work. Just a large part

01:21:34.680 --> 01:21:36.880
of what they're doing is going to be fresh and

01:21:36.880 --> 01:21:39.020
transformative. And I think that's what the world

01:21:39.020 --> 01:21:44.380
needs. No more old politicians. I don't know.

01:21:45.140 --> 01:21:51.670
I don't know. Yeah, you know the intersectional

01:21:51.670 --> 01:21:57.489
leftist feminist anti -fascist person. Can't

01:21:57.489 --> 01:22:00.729
old politicians be that way? Sure they can. Bernie

01:22:00.729 --> 01:22:04.869
Sanders would have been awesome, but the problem

01:22:04.869 --> 01:22:09.949
is they are... They're all, they move a little

01:22:09.949 --> 01:22:12.750
bit slower. Maybe they don't have, not physically,

01:22:13.010 --> 01:22:15.289
but in terms of understanding technology and

01:22:15.289 --> 01:22:18.050
understanding the modern times and understanding

01:22:18.050 --> 01:22:21.930
the constituents that are coming up and coming

01:22:21.930 --> 01:22:28.229
up. I guess, yeah. Could be right. My opinion

01:22:28.229 --> 01:22:31.289
as a non -American outside viewer.