WEBVTT 00:00:00.620 --> 00:00:06.240 So I broke down and listened to J. Cole's song, 00:00:06.480 --> 00:00:08.820 What If, along with a few snippets from some 00:00:08.820 --> 00:00:11.619 of the other songs on his new album, The Fall 00:00:11.619 --> 00:00:18.000 Off. Look, if you know me, you know that I will 00:00:18.000 --> 00:00:22.339 listen to almost anything at least once, as long 00:00:22.339 --> 00:00:25.300 as somebody is recommending it to me, even if 00:00:25.300 --> 00:00:27.839 I'm not particularly enthused about the artist. 00:00:30.489 --> 00:00:32.250 Someone really wants to have a meaningful discussion 00:00:32.250 --> 00:00:35.570 about the music because I don't want to be uninformed. 00:00:35.590 --> 00:00:37.950 And I do genuinely want to make an attempt to 00:00:37.950 --> 00:00:40.590 understand someone else's perspective, their 00:00:40.590 --> 00:00:44.590 aesthetic tastes. The only time I will not listen 00:00:44.590 --> 00:00:47.770 to an artist is for like ethical reasons. Like 00:00:47.770 --> 00:00:50.210 namely, if I think that I'm funding through the 00:00:50.210 --> 00:00:53.369 streams or ads, some artists that I find to be 00:00:53.369 --> 00:00:56.509 like morally abhorrent, like Drake or, you know, 00:00:56.530 --> 00:01:01.700 P Diddy. Um, so yes, I heard some, uh, I at least 00:01:01.700 --> 00:01:03.700 heard one of J Cole's song almost all the way 00:01:03.700 --> 00:01:10.459 through. Um, I, I, I lied. Uh, I heard large 00:01:10.459 --> 00:01:13.519 chunks of it, but I just honestly got too pissed 00:01:13.519 --> 00:01:16.680 off at some point. There were a few songs that 00:01:16.680 --> 00:01:20.019 I skimmed, um, because, uh, honestly, let's be 00:01:20.019 --> 00:01:22.000 honest. I was like more or less, the fall off 00:01:22.000 --> 00:01:25.599 was more or less same old J Cole. I want to be 00:01:25.599 --> 00:01:28.120 clear about something. Yes, I find J. Cole's 00:01:28.120 --> 00:01:31.819 music to be completely uninteresting on multiple 00:01:31.819 --> 00:01:35.719 levels, but this is not a music review. If you 00:01:35.719 --> 00:01:38.120 like his music, you like his music. Stand on 00:01:38.120 --> 00:01:40.280 it. I don't care. Different people connect to 00:01:40.280 --> 00:01:42.280 different music, and I won't get on your case 00:01:42.280 --> 00:01:44.299 for having your own opinion, even if we disagree. 00:01:44.719 --> 00:01:46.719 Our disagreement doesn't mean that you can't 00:01:46.719 --> 00:01:51.959 enjoy an artist. Okay. Also, I want to be clear 00:01:51.959 --> 00:01:54.239 about something. I'm not doubling back on J. 00:01:54.299 --> 00:01:58.680 Cole here because of J. Cole himself. No, it's 00:01:58.680 --> 00:02:01.000 actually because of everyone else who listens 00:02:01.000 --> 00:02:06.000 to his music and has told me that Cole is deep, 00:02:06.159 --> 00:02:09.360 introspective, in touch with his feelings, mature 00:02:09.360 --> 00:02:15.060 or something in this vicinity. If you buy that 00:02:15.060 --> 00:02:18.439 image that J. Cole is selling, then you and I 00:02:18.439 --> 00:02:21.879 need to have a discussion about how you assess 00:02:21.879 --> 00:02:25.460 other people. I started this series on how not 00:02:25.460 --> 00:02:28.620 to be a bitch because I believed from my own 00:02:28.620 --> 00:02:32.719 experience that too many people do not have clarity 00:02:32.719 --> 00:02:36.919 in seeing bitches for bitches. If you haven't 00:02:36.919 --> 00:02:39.020 been listening to my other episodes, what I mean 00:02:39.020 --> 00:02:43.069 by bitch here is someone that... is in the body 00:02:43.069 --> 00:02:46.050 of a grown adult, but who has the maturity of 00:02:46.050 --> 00:02:50.330 a child. That to me is a bitch. And my concern 00:02:50.330 --> 00:02:54.469 is that if you see J. Cole as this deep, introspective, 00:02:54.469 --> 00:02:58.370 mature guy, then you don't have a good eye for 00:02:58.370 --> 00:03:01.750 seeing people. Because J. Cole to me is clearly 00:03:01.750 --> 00:03:05.389 a bitch. He lacks all the things that you say 00:03:05.389 --> 00:03:08.610 he has. He's the furthest thing from being mature. 00:03:09.289 --> 00:03:11.729 He's a 20 -year -old in a 40 -year -old man's 00:03:11.729 --> 00:03:15.569 body. And I think the song What If really demonstrates 00:03:15.569 --> 00:03:19.969 my point. I really need to drive this point home 00:03:19.969 --> 00:03:22.650 because I personally believe that it is very 00:03:22.650 --> 00:03:26.770 difficult to identify a mature grown adult when 00:03:26.770 --> 00:03:30.310 you are not that already yourself. Which is why 00:03:30.310 --> 00:03:35.610 it is at least important to help people see who... 00:03:36.030 --> 00:03:39.430 they should be looking to as a genuine role model 00:03:39.430 --> 00:03:43.289 of a mature person. My concern is that if you 00:03:43.289 --> 00:03:47.650 think that J. Cole is that mature person, you're 00:03:47.650 --> 00:03:52.689 going to be on a path to bitchdom. Why am I talking 00:03:52.689 --> 00:03:57.550 about this now? Because honestly, I didn't give 00:03:57.550 --> 00:04:00.150 two shits about J. Cole for his entire career. 00:04:00.689 --> 00:04:04.689 I never bothered with him. I never paid attention 00:04:04.689 --> 00:04:07.509 to him. He was always an afterthought for me, 00:04:07.610 --> 00:04:10.050 again, because I didn't connect with his music. 00:04:10.669 --> 00:04:13.949 And because I never paid attention to him, I 00:04:13.949 --> 00:04:16.110 didn't really have an opinion on who he was as 00:04:16.110 --> 00:04:17.850 a person, right? Like, why would I? Like, I don't 00:04:17.850 --> 00:04:22.250 even, like, the idea of him as a person or his 00:04:22.250 --> 00:04:24.990 music, none of it just ever crosses my mind, 00:04:25.029 --> 00:04:28.149 right? I just knew that I found his music to 00:04:28.149 --> 00:04:32.449 be the dictionary definition of meh. But since 00:04:32.449 --> 00:04:34.569 the battle with Kendrick, I started paying attention 00:04:34.569 --> 00:04:38.490 to what he put out there in the world, as I'm 00:04:38.490 --> 00:04:40.089 sure a lot of people started paying more attention 00:04:40.089 --> 00:04:44.230 because of what went down. And I didn't have 00:04:44.230 --> 00:04:48.389 clarity on exactly who he was at first, but I 00:04:48.389 --> 00:04:51.910 got the sense that he was a bitch. But I didn't 00:04:51.910 --> 00:04:55.670 want, I wouldn't confirm or deny it, at least 00:04:55.670 --> 00:04:58.290 in the beginning. After actually listening to 00:04:58.290 --> 00:05:00.790 what he says and does in interviews and in his 00:05:00.790 --> 00:05:04.449 music, because I've been trying to understand 00:05:04.449 --> 00:05:06.410 why people like J. Cole and people will give 00:05:06.410 --> 00:05:08.449 me recommendations for things to listen to, it 00:05:08.449 --> 00:05:11.370 has become crystal clear to me just how much 00:05:11.370 --> 00:05:16.949 of a bitch he is. And so this one is really for 00:05:16.949 --> 00:05:21.089 the J. Cole fans out there or people who view 00:05:21.089 --> 00:05:24.800 J. Cole in a certain way. that maybe are blinded 00:05:24.800 --> 00:05:27.939 by his music or the impression that he gives 00:05:27.939 --> 00:05:34.240 off. Look, if he was meaningful, his music was 00:05:34.240 --> 00:05:36.180 meaningful for you and moved you and helped you 00:05:36.180 --> 00:05:38.939 get through some shit, that's fine. That's what 00:05:38.939 --> 00:05:41.660 music is supposed to do. What I want here is 00:05:41.660 --> 00:05:44.540 for you to open your fucking eyes without the 00:05:44.540 --> 00:05:47.040 blinders of fandom or whatever the hell is going 00:05:47.040 --> 00:05:50.360 on and start being honest about who J. Cole is 00:05:50.360 --> 00:05:53.290 as a person. based off of at least what he's 00:05:53.290 --> 00:05:57.089 thrown out to the public, okay? I hope I can 00:05:57.089 --> 00:06:00.009 give you at least some reason to revisit his 00:06:00.009 --> 00:06:02.329 work and then see what it is that I'm picking 00:06:02.329 --> 00:06:07.209 up on that really clearly demonstrates to me 00:06:07.209 --> 00:06:10.850 that J. Cole is a certified bitch, okay? Now, 00:06:10.870 --> 00:06:14.870 to be clear, my position here is not grounded 00:06:14.870 --> 00:06:19.720 just in this one song, What If. There are plenty 00:06:19.720 --> 00:06:21.399 of instances in the past where J. Cole presented 00:06:21.399 --> 00:06:24.019 himself to be a passive -aggressive, cowardly 00:06:24.019 --> 00:06:26.600 bitch. I'm talking moments when he would sneak 00:06:26.600 --> 00:06:30.220 diss other rappers but then deny it or what I 00:06:30.220 --> 00:06:33.480 think is a fake apology afterwards, right? We'll 00:06:33.480 --> 00:06:36.740 return to this fake apology stuff, I think, at 00:06:36.740 --> 00:06:39.560 some point. Or just straight gaslighting people. 00:06:39.740 --> 00:06:42.660 He's done this a lot, I think. He's been throwing 00:06:42.660 --> 00:06:46.360 rocks and hiding hands for years. But I'm just 00:06:46.360 --> 00:06:48.720 using What If, the song What If, as a way to 00:06:48.720 --> 00:06:51.180 discuss J. Cole's bitchness because this song 00:06:51.180 --> 00:06:54.220 fucking pissed me off. And I think J. Cole needs 00:06:54.220 --> 00:06:56.279 to apologize to Biggie and Tupac immediately. 00:06:56.800 --> 00:07:00.759 And I'll explain why later. So let's take a look 00:07:00.759 --> 00:07:03.879 at what J. Cole is doing in this particular song. 00:07:05.899 --> 00:07:09.939 First off, I'm not going to let J. Cole do his 00:07:09.939 --> 00:07:13.100 usual, oh, that's not what I was saying bullshit, 00:07:13.259 --> 00:07:15.920 okay? I think J. Cole knows exactly what he's 00:07:15.920 --> 00:07:18.399 doing. J. Cole does this often with his music 00:07:18.399 --> 00:07:21.620 where he uses other people to express how he 00:07:21.620 --> 00:07:25.259 feels. But then because it's one removed, there's 00:07:25.259 --> 00:07:28.860 like plausible deniability. Yeah, he's a storyteller, 00:07:28.860 --> 00:07:31.620 all right. A cowardly one where he usually tells 00:07:31.620 --> 00:07:35.959 these stories of, you know, other people instead 00:07:35.959 --> 00:07:41.560 of himself. Right? What if it's just another 00:07:41.560 --> 00:07:46.959 instance of this? Where he uses a story of someone 00:07:46.959 --> 00:07:48.399 he knows. I don't even know if some of these 00:07:48.399 --> 00:07:50.819 people are real when he talks about them, but 00:07:50.819 --> 00:07:54.199 he uses other people as a mouthpiece to say what 00:07:54.199 --> 00:07:56.579 it is that he really wants to say himself. So 00:07:56.579 --> 00:07:59.040 What If is just another instance of this. It's 00:07:59.040 --> 00:08:02.259 a fan fiction about what might have happened 00:08:02.259 --> 00:08:05.319 if Biggie and Tupac got together and talked it 00:08:05.319 --> 00:08:08.649 out. heard each other and understood each other 00:08:08.649 --> 00:08:12.569 better um hugged it out you know maybe they wouldn't 00:08:12.569 --> 00:08:15.009 be dead today he does this by rapping in the 00:08:15.009 --> 00:08:18.389 style of each of these iconic rappers again we 00:08:18.389 --> 00:08:21.029 could side note is for like those of you who 00:08:21.029 --> 00:08:23.750 are interested in you know talking about music 00:08:23.750 --> 00:08:26.930 itself um i didn't think he did a good job of 00:08:26.930 --> 00:08:30.009 either uh but you know that's up for discussion 00:08:30.009 --> 00:08:33.269 like we could talk about it uh i honestly don't 00:08:33.269 --> 00:08:35.049 think that this was creative in the least bit 00:08:35.049 --> 00:08:37.830 if you think that this This approach, this concept 00:08:37.830 --> 00:08:40.809 was creative. I question your taste in music 00:08:40.809 --> 00:08:43.710 and your ability to detect what's creative. Look, 00:08:43.789 --> 00:08:45.350 this is the first thing from being, furthest 00:08:45.350 --> 00:08:48.029 thing from being creative. The entire concept 00:08:48.029 --> 00:08:51.090 reeks of some shit a high schooler would have 00:08:51.090 --> 00:08:54.509 come up with and then gasses it up as if it was 00:08:54.509 --> 00:08:56.789 something really cool and novel and shit, okay? 00:08:56.850 --> 00:08:59.769 Like, that's not what this was, all right? But 00:08:59.769 --> 00:09:03.250 let's set that aside. What is J. Cole up to here? 00:09:03.450 --> 00:09:05.269 It's pretty obvious to me, and I'm not going 00:09:05.269 --> 00:09:07.210 to let him get away with it, okay? He's hinting 00:09:07.210 --> 00:09:11.169 at his own decision to apologize and drop out 00:09:11.169 --> 00:09:16.730 of the battle against Kendrick. What if is his 00:09:16.730 --> 00:09:18.909 indirect way of saying what he already said in 00:09:18.909 --> 00:09:22.679 Port Antonio? OK, he's trying to say he did what 00:09:22.679 --> 00:09:25.899 maybe Biggie and Pac should have done, that he 00:09:25.899 --> 00:09:28.799 saw that things are going to get violent like, 00:09:28.860 --> 00:09:31.340 you know, it did for them and chose not to go 00:09:31.340 --> 00:09:33.480 down that route. Right. He says he always presents 00:09:33.480 --> 00:09:36.519 himself as some peacekeeper, doesn't want to 00:09:36.519 --> 00:09:40.779 actually be violent, you know, takes jazz, but 00:09:40.779 --> 00:09:43.590 they're not meant to be like, you know. actually 00:09:43.590 --> 00:09:46.830 violent or scathing and hurtful in some deep 00:09:46.830 --> 00:09:49.049 way. He's essentially providing a justification 00:09:49.049 --> 00:09:51.509 for his decision not to battle Kendrick. Plain 00:09:51.509 --> 00:09:53.269 and simple. That's essentially what he's doing. 00:09:53.450 --> 00:09:59.850 What is this then that he's really providing 00:09:59.850 --> 00:10:05.450 us? It's an excuse. It's J. Cole's excuse. And 00:10:05.450 --> 00:10:08.830 it's a shit excuse. As I've said before, J. Cole 00:10:08.830 --> 00:10:11.590 doesn't need to defend his bowing out of the 00:10:11.590 --> 00:10:15.110 battle. I don't think he owes anybody an explanation 00:10:15.110 --> 00:10:17.029 for that, honestly. I mean, he did give one, 00:10:17.110 --> 00:10:20.129 which was fine. He doesn't need to explain himself 00:10:20.129 --> 00:10:23.490 for deciding not to battle, okay? I don't know 00:10:23.490 --> 00:10:26.129 who it is that's in his inner circle, but whoever 00:10:26.129 --> 00:10:29.809 it is, I need them to get this through to him. 00:10:29.950 --> 00:10:33.009 I need you to get it through his head. He doesn't 00:10:33.009 --> 00:10:36.549 need to make an excuse for or justify his decision 00:10:36.549 --> 00:10:38.950 not to battle. I could give two shits about that, 00:10:39.009 --> 00:10:42.759 okay? He has his reasons, good or bad. And the 00:10:42.759 --> 00:10:45.000 only one that needs to be at peace with those 00:10:45.000 --> 00:10:48.740 reasons is honestly him. No one else. Okay? But 00:10:48.740 --> 00:10:52.480 his talking about why he didn't battle in this 00:10:52.480 --> 00:10:57.120 indirect way tells me that he's hung up on this 00:10:57.120 --> 00:11:01.639 shit. Okay? I'm not. He is. Okay? Or maybe the 00:11:01.639 --> 00:11:03.559 internet is. And maybe he lives on the internet. 00:11:03.700 --> 00:11:05.679 But if that's the case, you need to get off the 00:11:05.679 --> 00:11:07.240 internet because the internet is full of some 00:11:07.240 --> 00:11:11.620 bullshit. J. Cole, I'm talking directly to you 00:11:11.620 --> 00:11:13.940 here right now, okay? Look, don't worry about 00:11:13.940 --> 00:11:16.820 the apology or dropping out of the battle, okay? 00:11:17.440 --> 00:11:20.419 Here's what I think real men are actually asking 00:11:20.419 --> 00:11:24.799 of you, okay? Speak to why the fuck you talk 00:11:24.799 --> 00:11:28.940 a big talk, why you continuously sneak diss both 00:11:28.940 --> 00:11:33.980 before and after the whole K. Drake battle. That's 00:11:33.980 --> 00:11:36.740 what you need to speak on. You need to speak 00:11:36.740 --> 00:11:39.570 on the things that you're... you actually need 00:11:39.570 --> 00:11:43.169 to be held accountable for. And by held accountable 00:11:43.169 --> 00:11:45.990 for, I'm talking about your own words and actions, 00:11:46.110 --> 00:11:48.529 right? Look, before the battle, you were taking 00:11:48.529 --> 00:11:52.090 a lot of sneaky shots at Kendrick and talking 00:11:52.090 --> 00:11:55.250 a lot of big talk about being the best, which 00:11:55.250 --> 00:11:57.750 honestly seemed like you were speaking, when 00:11:57.750 --> 00:11:59.730 I heard it, I honestly, it sounded like somebody 00:11:59.730 --> 00:12:01.549 who was speaking words of affirmation into a 00:12:01.549 --> 00:12:05.529 mirror, like some insecure bitch, because I'm 00:12:05.529 --> 00:12:08.080 pretty sure no one in hip hop who actually cares 00:12:08.080 --> 00:12:11.940 about hip -hop or deep in it saw you at least 00:12:11.940 --> 00:12:13.480 a majority probably didn't see you as a goat 00:12:13.480 --> 00:12:16.700 of okay nobody thought you were that that guy 00:12:16.700 --> 00:12:21.240 okay what your backing out of the battle demanded 00:12:21.240 --> 00:12:25.139 was not you know an explanation of your backing 00:12:25.139 --> 00:12:29.600 out of the battle right it was You're needing 00:12:29.600 --> 00:12:32.480 to take accountability for all the shit you said 00:12:32.480 --> 00:12:35.419 before that led up to your being put in that 00:12:35.419 --> 00:12:38.779 situation where you had to make an apology. Right? 00:12:39.220 --> 00:12:42.700 Look, if you're going to talk big shit and then 00:12:42.700 --> 00:12:45.799 not stand on it, then you need to be held accountable 00:12:45.799 --> 00:12:48.399 for all that shit talking you've been doing this 00:12:48.399 --> 00:12:51.879 whole time. Either acknowledge that you were 00:12:51.879 --> 00:12:53.820 full of shit and lying the whole time, which 00:12:53.820 --> 00:12:56.889 is what a man would do. Or acknowledge that you 00:12:56.889 --> 00:13:00.629 used to think that big shit, but then when push 00:13:00.629 --> 00:13:02.669 comes to shove, you realize that you were wrong 00:13:02.669 --> 00:13:05.730 and realize that soon enough that you were able 00:13:05.730 --> 00:13:07.549 to just drop out of the battle instead of engaging 00:13:07.549 --> 00:13:09.850 and then regretting it later, okay? Again, that's 00:13:09.850 --> 00:13:11.950 something that a man would do, is acknowledge 00:13:11.950 --> 00:13:16.090 the shit, okay? The thing about being a man is 00:13:16.090 --> 00:13:19.330 that it doesn't require you to never make mistakes, 00:13:19.669 --> 00:13:23.289 right? I think it's a mistake to think that... 00:13:23.559 --> 00:13:26.360 Being a man means that you have somehow developed 00:13:26.360 --> 00:13:27.960 into the kind of person where you don't ever 00:13:27.960 --> 00:13:30.039 make mistakes. Like, no, that's not what it is, 00:13:30.100 --> 00:13:33.580 right? It demands that if you screwed up, you 00:13:33.580 --> 00:13:35.639 take ownership of your mistakes. You acknowledge 00:13:35.639 --> 00:13:38.139 it. You be honest about it and make a genuine 00:13:38.139 --> 00:13:39.919 effort to be better. That's what it is to be 00:13:39.919 --> 00:13:43.279 a man, right? What makes you a bitch is hiding 00:13:43.279 --> 00:13:46.159 from the consequences of your own action. And 00:13:46.159 --> 00:13:48.259 that's what you're doing when you're not speaking 00:13:48.259 --> 00:13:50.200 on all that shit you were talking before the 00:13:50.200 --> 00:13:53.110 beef. Because let's be honest, you were doing 00:13:53.110 --> 00:13:57.350 a lot of shit talking. You also need to speak 00:13:57.350 --> 00:13:59.070 on all the big shit you're talking after the 00:13:59.070 --> 00:14:02.710 beef, right? Look, in the previous episode, I 00:14:02.710 --> 00:14:05.889 predicted because, look, I told you from experience, 00:14:05.990 --> 00:14:07.549 I know this, right? Like personal experience, 00:14:07.669 --> 00:14:09.809 I know this, right? Bitches don't become men 00:14:09.809 --> 00:14:13.389 overnight. It takes years of work to learn and 00:14:13.389 --> 00:14:15.710 to grow and to really change who you are from 00:14:15.710 --> 00:14:18.850 the inside out. I said I didn't expect you to 00:14:18.850 --> 00:14:22.149 stop talking all that big talk. And from just 00:14:22.149 --> 00:14:25.970 the little snippets that I've heard, yeah, you 00:14:25.970 --> 00:14:30.309 continue to talk all that big talk. Okay? Which, 00:14:30.409 --> 00:14:33.909 look, here's one other thing. Maybe it'll be 00:14:33.909 --> 00:14:36.049 a conversation for the Discord. Look, what the 00:14:36.049 --> 00:14:37.830 fuck are you doing talking all that big talk 00:14:37.830 --> 00:14:40.690 still in poor thing? All right? That song rings 00:14:40.690 --> 00:14:43.590 completely hollow after you dropped out of the 00:14:43.590 --> 00:14:46.879 battle. Again, it's about accountability. It's 00:14:46.879 --> 00:14:49.019 about integrity. It's about you continuing to 00:14:49.019 --> 00:14:52.379 do the same shit talking, talking all that big 00:14:52.379 --> 00:14:56.299 talk, except now we know that you aren't going 00:14:56.299 --> 00:14:59.419 to back up any of that talk, which honestly, 00:14:59.639 --> 00:15:02.240 if I had been paying attention, I would have 00:15:02.240 --> 00:15:04.539 known long ago that this is kind of who you were. 00:15:04.860 --> 00:15:08.259 Also, why are you picking on someone smaller 00:15:08.259 --> 00:15:11.559 than you, you bully? You're talking all this 00:15:11.559 --> 00:15:15.059 punk bitch to some dude that is like, not at 00:15:15.059 --> 00:15:17.120 the same level as you, let's be honest, right? 00:15:17.240 --> 00:15:19.620 And like all bullies, like when you're doing 00:15:19.620 --> 00:15:21.639 this, you're just showing your insecurities, 00:15:21.799 --> 00:15:25.000 you bitch, okay? If you're going to stand against 00:15:25.000 --> 00:15:27.740 someone on the mic, choose a peer, right? Like 00:15:27.740 --> 00:15:30.360 just go up against, I don't know, at this point, 00:15:30.379 --> 00:15:33.379 your peer seems more like Drake's punk ass, okay? 00:15:34.500 --> 00:15:38.559 So to quickly summarize, look, what if is a sad, 00:15:38.600 --> 00:15:41.460 indirect, passive -aggressive way to try to justify 00:15:41.460 --> 00:15:43.159 your apology and dropping out of the battle? 00:15:43.759 --> 00:15:46.179 Something that I honestly didn't need an explanation 00:15:46.179 --> 00:15:49.820 or excuse for. But you do so by using Biggie 00:15:49.820 --> 00:15:54.259 and Tupac, their situation, as an explanation 00:15:54.259 --> 00:15:57.740 for why it was better not to duke it out with 00:15:57.740 --> 00:16:00.820 diss tracks, but instead to try to hug it out 00:16:00.820 --> 00:16:04.879 instead. And as I've been saying, you're focusing 00:16:04.879 --> 00:16:07.500 on the wrong thing because what you need to do 00:16:07.500 --> 00:16:11.389 and what you seem to be ducking is... Not the 00:16:11.389 --> 00:16:14.049 accountability for the apology. The apology was 00:16:14.049 --> 00:16:17.429 fine. It's all the other shit around it that 00:16:17.429 --> 00:16:21.190 you have not addressed at all and continue to 00:16:21.190 --> 00:16:24.610 not address. That's the lack of accountability 00:16:24.610 --> 00:16:27.309 that I'm fucking pissed at. That's what's revealing 00:16:27.309 --> 00:16:29.710 what kind of a bitch you are. All this sneak 00:16:29.710 --> 00:16:32.190 dissing and big talk about being the best bullshit, 00:16:32.289 --> 00:16:35.789 that's what needs to get talked about. The apology 00:16:35.789 --> 00:16:39.500 merely exposed you for who you are. That's all 00:16:39.500 --> 00:16:42.100 it did. Hopefully it gave people a reason to 00:16:42.100 --> 00:16:44.840 start digging into what it is that you actually 00:16:44.840 --> 00:16:49.100 say and to really take the time to evaluate what 00:16:49.100 --> 00:16:51.120 kind of a person you really are, at least in 00:16:51.120 --> 00:16:54.679 what you present in your music. You can start 00:16:54.679 --> 00:16:56.840 being honest with yourself and accept it, in 00:16:56.840 --> 00:17:00.259 which case all that braggadocious talk needs 00:17:00.259 --> 00:17:04.519 to just stop. Or you can just keep trying to 00:17:04.519 --> 00:17:06.019 lie to everyone. I don't know. You could go in 00:17:06.019 --> 00:17:07.819 either direction. Maybe your fans still rock 00:17:07.819 --> 00:17:09.559 with it, but I want to be clear about something. 00:17:09.880 --> 00:17:12.500 I ain't no bitch that is going to just accept 00:17:12.500 --> 00:17:17.140 your lies. Authenticity matters to me. Authenticity 00:17:17.140 --> 00:17:22.099 matters to hip -hop. If you talk shit that you 00:17:22.099 --> 00:17:25.099 aren't really about, then you're a bitch in my 00:17:25.099 --> 00:17:29.730 eyes. Period. End of story. There's one more 00:17:29.730 --> 00:17:31.309 thing that J. Cole needs to take accountability 00:17:31.309 --> 00:17:35.809 for, and that's using Tupac and Biggie in this 00:17:35.809 --> 00:17:39.109 way. When I heard What If, I was fucking pissed. 00:17:39.970 --> 00:17:43.809 I am not sure how others felt, but if you really 00:17:43.809 --> 00:17:46.769 love hip -hop, if you were around during the 00:17:46.769 --> 00:17:50.049 Tupac -Biggie deaths like I was, then I wouldn't 00:17:50.049 --> 00:17:52.430 be surprised if you found yourself feeling at 00:17:52.430 --> 00:17:55.869 least a little offended on behalf of these iconic 00:17:55.869 --> 00:17:59.190 rappers, right? I wouldn't be surprised if Kendrick 00:17:59.190 --> 00:18:01.109 heard this track, got angry, and then recorded 00:18:01.109 --> 00:18:05.829 something scathing for J. Cole. This is what 00:18:05.829 --> 00:18:08.289 I've realized about J. Cole. His, let's hug it 00:18:08.289 --> 00:18:11.009 out, we should be about peace, hey guys, let's 00:18:11.009 --> 00:18:14.309 not fight bullshit, shows me that he doesn't 00:18:14.309 --> 00:18:19.009 actually understand genuine love and conflict. 00:18:19.930 --> 00:18:22.450 For all of you who are on the same boat as J. 00:18:22.490 --> 00:18:24.789 Cole in preaching this peacemaker shit in the 00:18:24.789 --> 00:18:27.529 way that he does, I'm about to tell you some 00:18:27.529 --> 00:18:30.569 shit you really need to think about, okay? I'm 00:18:30.569 --> 00:18:32.130 not expecting you to agree. I just want you to 00:18:32.130 --> 00:18:37.970 think about this, okay? There is no love without 00:18:37.970 --> 00:18:42.250 the fight to protect that love. Love and hate 00:18:42.250 --> 00:18:47.309 go hand in hand. There is no such thing as loving 00:18:47.309 --> 00:18:51.289 something without hating something else. This 00:18:51.289 --> 00:18:53.930 seems to be something that J. Cole doesn't understand. 00:18:54.440 --> 00:18:57.019 And this is why I say he's really not that deep. 00:18:57.599 --> 00:19:00.019 He doesn't have emotional maturity because he 00:19:00.019 --> 00:19:01.640 doesn't seem to understand this point. Look, 00:19:01.720 --> 00:19:05.720 I love hip -hop, okay? Which is why I'm out here 00:19:05.720 --> 00:19:09.000 crashing out over this shit. I believe in gatekeepers 00:19:09.000 --> 00:19:12.240 in hip -hop. Even though I'm not black myself, 00:19:12.539 --> 00:19:18.420 I understand I am not the person to be demanding 00:19:18.420 --> 00:19:21.049 anything. But if you ask me whether or not I 00:19:21.049 --> 00:19:22.970 support there being gatekeepers in hip -hop, 00:19:23.029 --> 00:19:25.529 I would say absolutely yes. Why? Because if you 00:19:25.529 --> 00:19:27.630 really love something, like if something really 00:19:27.630 --> 00:19:30.190 matters to you and you treasure it, you protect 00:19:30.190 --> 00:19:32.690 it. And that means that you protect it against 00:19:32.690 --> 00:19:35.130 vultures, people who want to take the thing that 00:19:35.130 --> 00:19:38.410 you love and twist it or use it for their own 00:19:38.410 --> 00:19:40.849 personal gain to make it something that it's 00:19:40.849 --> 00:19:44.970 not, okay? You can't be about love if you aren't 00:19:44.970 --> 00:19:47.990 also about hate. You need to hate the things 00:19:47.990 --> 00:19:50.849 that threaten the things that you love. I love 00:19:50.849 --> 00:19:54.250 humanity and love the best of what I see in humanity. 00:19:54.349 --> 00:19:56.990 To protect that, I need to jump out and hate 00:19:56.990 --> 00:19:59.390 on all the bitch assetry I see that threatens 00:19:59.390 --> 00:20:03.509 what is good. If you know anything about Tupac 00:20:03.509 --> 00:20:06.369 and Biggie's legacy, yes, it was filled with 00:20:06.369 --> 00:20:08.029 contradictions and the things that they rapped 00:20:08.029 --> 00:20:10.309 about, but it was also filled with a genuine 00:20:10.309 --> 00:20:12.410 love for hip hop and a love for their communities. 00:20:12.970 --> 00:20:18.579 And so, also, They're filled with hate, I believe, 00:20:18.680 --> 00:20:20.779 against those things that threaten what it is 00:20:20.779 --> 00:20:22.799 that they loved. I mean, this is especially true 00:20:22.799 --> 00:20:24.859 of Tupac. Tupac was a lot more explicit about 00:20:24.859 --> 00:20:29.400 this. Look, because love comes hand in hand with 00:20:29.400 --> 00:20:33.059 hate, you cannot truly love something without 00:20:33.059 --> 00:20:37.500 engaging in conflict. It is natural. Look, I 00:20:37.500 --> 00:20:40.259 love my kid. If someone threatens her in any 00:20:40.259 --> 00:20:43.059 way, there will be conflict. I will be throwing 00:20:43.059 --> 00:20:45.480 hands if I have to. I will be using whatever 00:20:45.480 --> 00:20:48.119 means at my disposal to protect what I love deeply. 00:20:48.680 --> 00:20:53.019 Conflict is not the enemy. Conflict is that natural 00:20:53.019 --> 00:20:56.960 consequence of love. Here's the thing. You can't 00:20:56.960 --> 00:21:01.559 resolve real conflict by hugging it out. I learned 00:21:01.559 --> 00:21:04.319 this from my own failures in married life, okay? 00:21:04.980 --> 00:21:07.740 Conflicts cannot be resolved by just saying I 00:21:07.740 --> 00:21:11.039 love you and hugging it out. That shit is a shallow 00:21:11.039 --> 00:21:13.559 understanding of the human condition, of human 00:21:13.559 --> 00:21:16.539 emotions, which is why I think J. Cole has the 00:21:16.539 --> 00:21:19.940 emotional maturity of a 20 -year -old. And honestly, 00:21:20.039 --> 00:21:23.160 that might be giving him too much credit. Real 00:21:23.160 --> 00:21:26.200 conflict can only be resolved by unpacking a 00:21:26.200 --> 00:21:29.220 whole lot of shit, both between the individuals 00:21:29.220 --> 00:21:32.799 involved and within each individual. This whole 00:21:32.799 --> 00:21:35.839 bullshit of if only Biggie and Tupac had a heart 00:21:35.839 --> 00:21:38.839 -to -heart combo, maybe they'll still be alive 00:21:38.839 --> 00:21:45.960 today. It's a whole lot of cap. It would have 00:21:45.960 --> 00:21:49.380 taken a lot more to resolve what was going on 00:21:49.380 --> 00:21:52.059 between them. And you would know that if you 00:21:52.059 --> 00:21:54.880 had grown up yourself, you 40 -year -old bitch. 00:21:55.680 --> 00:21:59.279 Some conflicts are big enough that talking it 00:21:59.279 --> 00:22:02.029 out... once or sending each other some heartfelt 00:22:02.029 --> 00:22:06.309 letter ain't going to do it. Instead, you might 00:22:06.309 --> 00:22:09.309 need years of rebuilding a relationship, a broken 00:22:09.309 --> 00:22:12.109 relationship. Or in this case, like, I mean, 00:22:12.109 --> 00:22:13.769 it required some transformation of an entire 00:22:13.769 --> 00:22:17.329 industry to address the conflict. Your shallow 00:22:17.329 --> 00:22:20.250 analysis of the situation tells me that you're 00:22:20.250 --> 00:22:22.009 a bitch that doesn't understand what it is to 00:22:22.009 --> 00:22:25.109 love something deeply. This is why the peacemaker 00:22:25.109 --> 00:22:27.369 types, like the way that Cole presents himself, 00:22:28.000 --> 00:22:31.579 always pisses me off. It seems like they have 00:22:31.579 --> 00:22:34.359 no real understanding of what the conflict is, 00:22:34.440 --> 00:22:37.700 where it's coming from, why it exists, why it's 00:22:37.700 --> 00:22:40.519 a genuine conflict where the resolution is not 00:22:40.519 --> 00:22:43.799 going to be as simple as hugging it out. The 00:22:43.799 --> 00:22:46.140 attempt to gloss over it with a, hey, everyone, 00:22:46.240 --> 00:22:48.180 let's be all mature here and see the bigger picture, 00:22:48.279 --> 00:22:52.160 is what leads to conflicts never truly getting 00:22:52.160 --> 00:22:55.019 addressed and instead just simmering underneath 00:22:55.019 --> 00:22:59.220 the surface. Maturity requires that you understand 00:22:59.220 --> 00:23:02.720 and embrace conflict as a means to something 00:23:02.720 --> 00:23:05.740 bigger and better. But only if you walk through 00:23:05.740 --> 00:23:09.059 that fire, only if you work through that actual 00:23:09.059 --> 00:23:11.339 conflict, you need to deal with the conflict 00:23:11.339 --> 00:23:14.240 head on. Saying a few nice things and clearing 00:23:14.240 --> 00:23:17.039 up a few misunderstandings doesn't actually address 00:23:17.039 --> 00:23:20.900 deep conflicts. For those Cole fans who think 00:23:20.900 --> 00:23:23.740 that Cole is deep, I need you to at least consider 00:23:23.740 --> 00:23:26.140 what I'm saying here, okay? The shit that Cole 00:23:26.140 --> 00:23:29.039 is saying is not deep. It's not introspection. 00:23:29.200 --> 00:23:32.000 It's not a reflection of maturity. It's fake 00:23:32.000 --> 00:23:34.900 maturity, right? It's a completely inaccurate 00:23:34.900 --> 00:23:38.579 portrayal of what love, hate, and conflict really 00:23:38.579 --> 00:23:41.559 is, okay? Here's an example for you to ponder, 00:23:41.640 --> 00:23:43.279 okay? Have you ever had a real conflict with 00:23:43.279 --> 00:23:44.960 somebody that you cared about? Like somebody 00:23:44.960 --> 00:23:46.740 who were in a real relationship, like a deep, 00:23:46.759 --> 00:23:49.420 committed, romantic relationship, or like a best 00:23:49.420 --> 00:23:51.900 friend, right? And you got into a heated fight. 00:23:52.000 --> 00:23:54.140 Maybe you felt betrayed by them for some reason 00:23:54.140 --> 00:23:57.140 or another. Or you're disappointed by your friend. 00:23:57.339 --> 00:24:00.400 Okay? Suppose they come to you and said, like, 00:24:00.440 --> 00:24:03.180 hey, let's not fight. I love you. Let's hug it 00:24:03.180 --> 00:24:06.759 out. Really think about it. Like, if that was 00:24:06.759 --> 00:24:10.000 their response. Do you really feel all that much 00:24:10.000 --> 00:24:13.819 better? Do you think whatever led to your feeling 00:24:13.819 --> 00:24:17.759 hurt or disappointed won't happen again? Maybe 00:24:17.759 --> 00:24:19.759 the first or second time you're like, okay, I'm 00:24:19.759 --> 00:24:22.079 going to let it go. Not a big deal. We'll move 00:24:22.079 --> 00:24:25.759 on from it, right? But by the third or fourth 00:24:25.759 --> 00:24:28.599 time, you're going to start realizing that nothing 00:24:28.599 --> 00:24:30.480 underneath the surface was really addressed. 00:24:30.660 --> 00:24:32.859 And you'll know this because every time that 00:24:32.859 --> 00:24:35.180 similar, something similar happens, you're going 00:24:35.180 --> 00:24:37.200 to be thinking about all the other times that 00:24:37.200 --> 00:24:40.299 person did that to you. Why is that? It's because 00:24:40.299 --> 00:24:43.579 a real conflict. isn't actually addressed. To 00:24:43.579 --> 00:24:46.119 address the real conflict, you need to have hard 00:24:46.119 --> 00:24:49.099 talks about why you were upset or hurt. You need 00:24:49.099 --> 00:24:51.839 to actually have a real heart -to -heart, not 00:24:51.839 --> 00:24:54.180 just clear up some misunderstandings. It requires 00:24:54.180 --> 00:24:57.019 you to really take some time to empathize with 00:24:57.019 --> 00:24:58.799 the other person, even if it's difficult for 00:24:58.799 --> 00:25:00.500 you to do because you feel the way that you do. 00:25:01.039 --> 00:25:04.319 It requires multiple conversations. It requires 00:25:04.319 --> 00:25:06.759 people taking it upon themselves to make real 00:25:06.759 --> 00:25:08.599 changes in their lives, which it doesn't happen 00:25:08.599 --> 00:25:12.740 overnight. But it'll take multiple instances 00:25:12.740 --> 00:25:15.519 of engaging with the other person in a way to 00:25:15.519 --> 00:25:17.740 show that you really thought about what it is 00:25:17.740 --> 00:25:19.700 that they said and to show that you're truly 00:25:19.700 --> 00:25:22.500 sorry. One apology ain't going to cut it for 00:25:22.500 --> 00:25:25.880 real conflict. Cole shows zero understanding 00:25:25.880 --> 00:25:29.200 of any of this shit. And it's evident by all 00:25:29.200 --> 00:25:32.619 his continued big talk that he does afterwards, 00:25:32.740 --> 00:25:36.660 after the apology. And it shows in the way that 00:25:36.660 --> 00:25:38.660 he has portrayed what happened between Biggie 00:25:38.660 --> 00:25:42.170 and Pop. He's fake. He's shallow. He's the guy 00:25:42.170 --> 00:25:44.829 that says, let's not fight so that you don't 00:25:44.829 --> 00:25:46.950 have to address why it is that people are fighting 00:25:46.950 --> 00:25:51.289 in the first place. That's what Cole shows to 00:25:51.289 --> 00:25:56.130 me in this track. Finally, Cole needs to apologize 00:25:56.130 --> 00:26:00.150 to Biggie and Tupac now. Look, you have no idea 00:26:00.150 --> 00:26:03.130 what Biggie and Tupac meant to me. I mean, they're 00:26:03.130 --> 00:26:05.470 not on the same level for me personally as much 00:26:05.470 --> 00:26:08.109 as figures like DMX and Eminem. I've talked about 00:26:08.109 --> 00:26:10.410 this before, about what, you know, hip -hop has 00:26:10.410 --> 00:26:13.190 meant for me. But still, I grew up with, you 00:26:13.190 --> 00:26:15.609 know, their music. One of the few albums that 00:26:15.609 --> 00:26:17.869 I actually bought. I mean, I was broke, so I 00:26:17.869 --> 00:26:19.670 had to be picky in what I actually bought or 00:26:19.670 --> 00:26:23.690 maybe I would just steal the music. But Biggie's 00:26:23.690 --> 00:26:26.309 Life After Death was one of the few albums that 00:26:26.309 --> 00:26:29.150 I actually purchased. So, look, all this to say, 00:26:29.170 --> 00:26:31.369 I take this shit seriously. Look, you, Cole, 00:26:31.549 --> 00:26:35.730 seem to have manipulated history. Or maybe you 00:26:35.730 --> 00:26:38.470 didn't actually understand the situation at all. 00:26:39.059 --> 00:26:41.440 Which, if that's the case, you need to go study 00:26:41.440 --> 00:26:45.119 what actually happened. You who say that you're 00:26:45.119 --> 00:26:48.900 a student of hip -hop. Tupac didn't die because 00:26:48.900 --> 00:26:53.480 Biggie and Tupac didn't talk it out. That's not 00:26:53.480 --> 00:26:56.380 why Tupac died. There were bigger issues at play. 00:26:56.500 --> 00:26:59.920 Other players. Industry shit. A whole lot of 00:26:59.920 --> 00:27:02.700 other players involved. And Tupac's death wasn't 00:27:02.700 --> 00:27:05.539 a result of some back -and -forth raps between... 00:27:06.299 --> 00:27:07.920 Tupac and Biggie. Yes, there were some diss tracks 00:27:07.920 --> 00:27:10.039 back and forth, but it wasn't because of that. 00:27:12.019 --> 00:27:14.440 I mean, the way that you portrayed what happened 00:27:14.440 --> 00:27:16.220 between them, it makes me question whether or 00:27:16.220 --> 00:27:17.720 not you're really a student of hip -hop, like 00:27:17.720 --> 00:27:20.960 you say you are. If so, if you really do understand 00:27:20.960 --> 00:27:23.200 the situation, then you just twisted what happened 00:27:23.200 --> 00:27:25.599 then to fit your own fucking narrative, you bitch. 00:27:26.660 --> 00:27:28.759 The fact that you're even implying that Biggie 00:27:28.759 --> 00:27:31.380 and Tupac might still be alive today if they 00:27:31.380 --> 00:27:33.400 were just mature enough to step back and talk 00:27:33.400 --> 00:27:36.849 it out. It's insulting to both Biggie and Tupac. 00:27:37.089 --> 00:27:40.089 It shows just how immature you are, Cole, you 00:27:40.089 --> 00:27:42.990 bitch. You do this shit all the time. By using 00:27:42.990 --> 00:27:45.710 others in this way as a mouthpiece for you, you're 00:27:45.710 --> 00:27:50.549 implying shit that you, I honestly believe this, 00:27:50.609 --> 00:27:52.569 you are responsible for implying this shit. Whether 00:27:52.569 --> 00:27:54.569 or not you meant it or not, here's what you're 00:27:54.569 --> 00:27:56.769 implying. You're implying that if Biggie and 00:27:56.769 --> 00:27:58.990 Tupac saw things the way that you did and just 00:27:58.990 --> 00:28:01.730 hugged it out, shit wouldn't have gone sideways. 00:28:02.799 --> 00:28:05.940 You fucking dumb fuck. All you're showing is 00:28:05.940 --> 00:28:09.220 just how immature that you are and how much you 00:28:09.220 --> 00:28:13.440 don't carry the spirit of Biggie or Tupac. If 00:28:13.440 --> 00:28:15.839 either were alive to hear the shit that you're 00:28:15.839 --> 00:28:19.700 saying, they'd probably both slap the shit out 00:28:19.700 --> 00:28:22.480 of you, especially Tupac, knowing how he is. 00:28:22.759 --> 00:28:25.380 He wouldn't have let that shit slide. Seeing 00:28:25.380 --> 00:28:28.180 as how you don't seem to really understand either 00:28:28.180 --> 00:28:30.359 of them, you need to apologize for putting out 00:28:30.359 --> 00:28:32.819 this piece of shit song. That insults both their 00:28:32.819 --> 00:28:35.920 legacies. Make it seem as if all they needed 00:28:35.920 --> 00:28:38.019 to do was hug this shit out, as if they didn't 00:28:38.019 --> 00:28:41.019 understand that kind of shallow -ass shit that 00:28:41.019 --> 00:28:44.700 you're spewing here. Jesus Christ, I'm so fucking 00:28:44.700 --> 00:28:47.759 upset right now. I'm going to go listen to Reincarnated 00:28:47.759 --> 00:28:50.960 to channel the real spirit of Tupac. I swear, 00:28:51.099 --> 00:28:53.160 I hope Kung Fu Kenny pops out and smacks the 00:28:53.160 --> 00:28:56.079 shit out of you for doing this to Tupac. J. Cole, 00:28:56.220 --> 00:28:58.960 you look more and more like Drake with everything 00:28:58.960 --> 00:29:03.089 that you continue to put out. Someone who has 00:29:03.089 --> 00:29:06.430 never understood the culture. I mean, I can't 00:29:06.430 --> 00:29:07.829 believe I'm saying this. I ain't even black. 00:29:08.170 --> 00:29:10.390 I'm the child of two Korean immigrants. Like, 00:29:10.450 --> 00:29:13.990 what the fuck is that? Cole, seriously, get your 00:29:13.990 --> 00:29:16.910 shit together. And for all you people who want 00:29:16.910 --> 00:29:19.329 to tell me that Cole is some deep, introspective, 00:29:19.329 --> 00:29:21.569 insightful, thoughtful, emotionally mature person, 00:29:21.670 --> 00:29:24.809 I hate to break it to you, but you're way off. 00:29:25.309 --> 00:29:30.089 Way off. And just like Drake, time will reveal. 00:29:30.809 --> 00:29:33.609 Cole's bitch assetry to the public if it hasn't 00:29:33.609 --> 00:29:36.630 already. I just hope that you get ahead of it 00:29:36.630 --> 00:29:39.150 because the longer you see Cole as this kind 00:29:39.150 --> 00:29:42.089 of a role model for anything or as a reflection 00:29:42.089 --> 00:29:44.450 of something deep and insightful and emotionally 00:29:44.450 --> 00:29:47.430 mature, the deeper you're going to fall into 00:29:47.430 --> 00:29:51.490 this bitch assness. I'm saying this in all honesty. 00:29:51.710 --> 00:29:54.750 Don't become a bitch like Cole. Please.