WEBVTT

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I honestly had a plan to talk about this later

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on, but given that J. Cole is about to drop a

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new album, I wanted to do at least my part in

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making sure we listened to J. Cole correctly

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without being fooled by any of his bullshit.

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So here I go. J. Cole is a bitch, but I think

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too many people, including his own fans, aren't

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seeing it. It wasn't about his diss to Kendrick

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or the apology. Based on everything that I've

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seen in how he presents himself, it's pretty

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clear to me that he's a bitch, one that is deeply

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confused about himself because he's in denial

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about his true feelings. But because so few seem

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to really see that, I'm going to try to lay out

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my case for why he's a bitch. If you're a J.

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Cole fan and you're upset by anything that I

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say, come at me. I don't give a shit. Okay, so

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the overarching thesis I have is that J. Cole

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is a bitch. But I'm not here to just slap charges

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on people without providing the evidence. So

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here's my plan. I'm going to first explain what

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I think of J. Cole's music. This might seem off

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-topic, but it's honestly not. I think it's partly

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because people like me don't connect to his music,

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at least not in the same way that we connect

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to music by... people like Kendrick or DMX or

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Tupac or Biggie and so on, that I think J. Cole

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gets all insecure and that's when his bitch assness

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shows. So it's all connected. But I'll also lay

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out a thorough case for J. Cole being a bitch

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based on his own actions and words. Look, I personally,

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I don't know J. Cole personally. I don't know

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who he is. I have no way to contact him. I don't

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have conversations with him. So I honestly...

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You know, I'm not going to know a lot of details

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about his specific life. I don't listen to all

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of his music anyways thoroughly enough to try

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to dissect what he's really about based off of

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the information he gives in the music. Plus,

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you know, when it comes to, you know, music industry,

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a lot of it, how much of it is true, I have no

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idea, right? I have no desire to get to know

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him personally. I honestly could care less. I'm

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mainly using him as an example of someone who's

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a bitch that others don't seem to see that that

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person is a bitch. And I think he serves as a

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good example of that. But because I don't know

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him personally, it wouldn't be fair to make accusations

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based off of any speculation or impressions that

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I have of him. I'm going to go strictly based

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off of what he has made available in the public

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eye, namely his music, specifically the lyrics,

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sometimes his interviews. Does that mean that

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I have J. Cole pegged correctly, like I know

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exactly who he really is? Hell no, right? I don't

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know. Maybe he just presents himself in certain

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ways that I see as a pretty bitch thing to do.

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And maybe he's just a completely different person

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in real life. But I'll be honest with you. I

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personally don't care. Because if that's what

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he puts out into the public, whether or not he's

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really like that, that's still what a bitch would

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do. Because only a bitch would present themselves

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to the world as a bitch. And that's essentially

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what I'm going to argue that he's doing. Okay,

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enough of talking about what I'm going to do.

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Let me just get on with it. All right. So if

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you're like me, you're not a fan of J. Cole.

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I mean, let's be honest. We're not all going

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to be fans of the same artist. We're different

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people and connect to music, different music

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and different artists. So this doesn't seem like

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a big deal, but I want to explain why I'm not

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a fan. Because here's the thing, as a genuine

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fan of hip -hop, as someone who kind of grew

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up listening and connecting to hip -hop deeply,

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where it's very personal to me, I think I can

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provide at least some insight as to why some

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hip -hop fans, not all, but some, don't really

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hold J. Cole in high esteem, even though we might

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respect him to some degree. Look, here's what's

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obvious to me. J. Cole is a good lyricist. No,

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I think probably more accurately, he's a great

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one. He's a great lyricist. He's up there and

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putting words together in clever, thoughtful

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ways in the same realm. Maybe not quite the same,

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but in the same realm as like an Eminem or a

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Lil Wayne. I'll come back to Lil Wayne in a bit.

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I don't think there should be any doubts about

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that in terms of his lyrical ability. So there's

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always some level of respect for J. Cole because

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of his pen. I don't have any reason also to doubt.

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that he's writing his own stuff. Like, there's

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never been, like, accusations or, you know, rumors

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floating around about, you know, his having ghostwriters

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and so on. So I genuinely respect him for what

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he's able to do in this regard, okay? But there

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are two primary reasons that I don't really like

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J. Cole's music, and it will actually blend into

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why I don't like J. Cole as a person, at least

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the kind of person that he presents himself to

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be. For one... It's just a sonic thing. In terms

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of sonically, I just don't find him to be particularly

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interesting. His flows are fairly similar from

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one song to another. There's very little variance

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in the way that he raps. And I also don't like

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most of the beats that he raps over. I mean,

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they're not bad, but they're also not particularly

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interesting or something innovative. Look, everyone

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is entitled to what they enjoy when they're listening

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to music. and J. Cole just isn't that for me,

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right? And that's fine. I like a lot of music

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that other people don't like sonically. Like,

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I've had conversations with friends about our

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differences, and, you know, sometimes we just

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don't see eye to eye on these things, and that's

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perfectly fine. But it's also fine acknowledging

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that some sounds that I like just might not hit

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the same way for others, and that's not a biggie.

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No big deal, okay? So one is just a personal

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preference thing. Not a huge fan of sound. Don't

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find it to be particularly interesting. Just

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it is what it is. The other reason, though, and

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I think this one might hurt J. Cole's feelings

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if I spoke to him directly, I personally don't

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find anything compelling about the content of

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his raps, about what he actually has to say.

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And as somebody who prides himself as being a

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lyricist, I'm guessing this probably matters

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to him. and how people take in what he has to

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actually say, whether they listen to or are impacted

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by what he has to say. There's a reason I don't

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connect to his music. He raps about more or less

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the same shit that everyone else raps about,

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sprinkled in with a few raps that I think are

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meant to be profound, but they really aren't

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all that profound. There's no real depth to his

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music. It's surface -level shit in the stuff

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he talks about. It just shows that he doesn't

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have much depth, I think, himself in understanding

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himself, his life, and what he has to share about

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any of the topics, honestly, that he raps about.

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Let me try to explain my lack of enthusiasm for

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J. Cole by comparing him to other rappers who

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can put lyrics together well but lack depth in

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the way that I'm describing J. Cole. I personally

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think a good comparison for J. Cole is Big Sean,

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right? Look, I like Big Sean's rapping, right?

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He can rap, right? He can string together rhymes

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and so on. He can be clever at times, catchy.

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But he doesn't rap about anything that really

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moves me in any way. It's not that I don't connect

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with his specific experience. It's that his raps

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don't give me much to connect to, right? My feelings

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are not moved in that way by people rapping about

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stuff. I connect to feelings that are expressed

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through... Right. Another good example of this

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in the same realm, I think, would be Lil Wayne.

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I told you I was going to come back to him. I

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never liked Lil Wayne. I know that when I was

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when Lil Wayne was getting big, a lot of the

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people were really big on Lil Wayne. These were

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my formative, fairly formative years. So you

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would think that if I liked hip hop, I might

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be inclined to like Lil Wayne. But I didn't.

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And I didn't because of mostly because of the

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stuff he rapped about. Right. Most of the stuff

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he rapped about, just I didn't connect to. I

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mean, honestly, like, you know, 80 percent of

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his raps were about, I think, you know, pussy

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and money and not much else. Right. Like the

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concepts of his raps didn't really move too far

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beyond that. Right. Now, is J. Cole like Lil

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Wayne in this respect? No. Like he tries to move

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into like J. Cole tries to move into more thoughtful

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spaces, I think. I just think he sucks at it.

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Right. Not because he's not a good rapper. But

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I sense that he hasn't done any deep introspection

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on his own feelings. And here's the thing, when

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you don't connect with your own feelings and

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put that into the music, right, that sort of

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authenticity of what it is that you've experienced,

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not just in describing it, but like how it actually

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mattered to you, right, the way that it moved

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and impacted you, then the audience won't connect

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with it either. If you listened at all to my

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series on vulnerability, You know, this is a

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series that I had where I was trying to kind

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of give an example to students because I've worked

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with students a lot on their personal statements

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for their college applications. You know, one

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of the things I've really struggled with them

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on is trying to get them to put not just their

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experience describing it, reporting what they

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experienced, but rather talking more deeply about

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how it actually impacted them. Right. What it

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actually meant for them. expressing the depth

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of those experience by talking more personally

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about what it really meant for them right and

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you know i think that's essentially what j cole

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lacks right he lacks the ability to talk about

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himself deeply something you can only do well

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i think if you've really grappled with what it

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is that these experience meant to you, right?

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How it really impacted you even to this day,

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right? Dealing with the emotional aftermath of

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having these sorts of experience. Look, I'll

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give you an example from J. Cole's own song,

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Role Models. You know, this is one of his bigger

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songs. This song could have been a deep song

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about not having role models and how that impacted

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him. But instead, I think you get a lot of this

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self -report. Like, I'm trying to make this distinction

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so that you can see clearly what's actually happening,

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right? He talks in the beginning about, again,

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self -report of not having role model except

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maybe like Uncle Phil on TV. This is from Fresh

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Prince of Bel -Air. I loved that show growing

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up. Then he speaks of having sex, then talks

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about how he got defensive when the girl he was

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having sex with or something said he was spoiled

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and rich. And then he ends with how he wants

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real love, but how he's all promiscuous and doesn't

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think twice about it because the women deserve

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it. None of this reflects real introspection

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to me. Maybe you might think this is deep, but

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if you think that, then I think that you probably

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need to do some real introspection because there's

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no depth here, right? Real introspection for

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me might involve something about how... you know,

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not having a role model impacted his relationship

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with women. You know, J. Cole, I don't know,

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maybe you think that he inferred it, but he never

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actually makes any real connection there. If

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there is even any, I don't even know if he sees

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a connection there. Or maybe he could talk about

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why he got so defensive, you know, when this

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girl said you were rich and spoiled. But again,

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he doesn't. He just reports that he did get defensive

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without any real introspection as to why. He

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got defensive when she said that, right? Even

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when he talks about how he wants real love, like

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the one he saw on TV with on Viv, he doesn't

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speak on why then he is having all these one

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night stands instead, right? Seems like a pretty

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obvious place to talk more deeply about the topic,

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but this is kind of what you get regularly from

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J. Cole. You get topics that could be deep if

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you were to kind of expand upon it, dive a little

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deeper. The topics are generally things that

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people consider to be thoughtful, introspective

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kind of stuff. But he doesn't actually speak

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on it with any depth. At least not for me. I

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don't see it. He does a lot of self -reporting.

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That's really what he does. He does a lot of

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self -reporting on how he feels without ever

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exploring why he feels that way. like, you know,

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what experience really led to his reacting the

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way that he does in certain situations. It's,

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for me, fake introspection. It's faux depth,

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right? Which is why I'm not surprised that his

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music doesn't connect with me. Like, I have a

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good sense of why I don't connect with his music.

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It's because of this, right? People connect with

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music in a deeper way when the artist shares

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a real piece of their soul in their music. When

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they could be real raw and vulnerable. I have

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a sense that to some degree this is why people

00:13:47.000 --> 00:13:50.220
are drawn to figures like Billie Eilish. Her

00:13:50.220 --> 00:13:52.100
music tends to move in that direction quite a

00:13:52.100 --> 00:13:55.200
bit. Not so much Taylor Swift. Taylor Swift doesn't

00:13:55.200 --> 00:13:59.899
seem to have much of that depth. You can't do

00:13:59.899 --> 00:14:04.240
this sort of work in rap songs just by merely

00:14:04.240 --> 00:14:07.000
self -reporting. You can't connect to people

00:14:07.000 --> 00:14:10.240
in a deeper way. just by merely self -reporting.

00:14:10.240 --> 00:14:12.940
Just sharing what happened or what you experienced

00:14:12.940 --> 00:14:15.419
is not necessarily going to be in and of itself

00:14:15.419 --> 00:14:18.559
enough, I think. You need to actually be vulnerable

00:14:18.559 --> 00:14:20.600
if you really want to connect in some deeper

00:14:20.600 --> 00:14:23.360
way, right? Or if you're not going to do that,

00:14:23.440 --> 00:14:25.559
that's fine. I mean, there's a large space in

00:14:25.559 --> 00:14:28.259
hip -hop for things that are not that. So if

00:14:28.259 --> 00:14:29.460
you're not going to do that, then that's fine.

00:14:29.559 --> 00:14:32.240
But just make sure then that at least your beats

00:14:32.240 --> 00:14:34.620
slap, right? That they could go hard in a club.

00:14:35.100 --> 00:14:38.120
Like, you know. go in one direction or the other

00:14:38.120 --> 00:14:40.159
or maybe you could find a way to you know bring

00:14:40.159 --> 00:14:42.100
the two together but you got to have one or the

00:14:42.100 --> 00:14:44.460
other for me to like actually care about your

00:14:44.460 --> 00:14:48.019
music now i don't know all of j cole's catalog

00:14:48.019 --> 00:14:50.720
in depth like i'm not again i'm not a j cole

00:14:50.720 --> 00:14:52.840
fan so i don't go around listening to like all

00:14:52.840 --> 00:14:55.840
of his albums and try to decipher exactly what

00:14:55.840 --> 00:14:58.500
he's saying in every single one of them um so

00:14:58.500 --> 00:15:00.399
maybe there's moments where he does show some

00:15:00.399 --> 00:15:04.580
real depth uh you know Maybe there's some songs

00:15:04.580 --> 00:15:06.580
that I'm not familiar with, but I've heard a

00:15:06.580 --> 00:15:09.240
lot of J. Cole. So, you know, it's not as if

00:15:09.240 --> 00:15:11.720
I don't listen to any J. Cole. I've tried to

00:15:11.720 --> 00:15:13.799
listen and understand where J. Cole fans are

00:15:13.799 --> 00:15:16.279
coming from. And from what I've heard, most of

00:15:16.279 --> 00:15:18.200
it is just what I've described, right? It's a

00:15:18.200 --> 00:15:22.200
bunch of bars about how he's gone through some

00:15:22.200 --> 00:15:24.799
stuff or ideas that he has or things that he

00:15:24.799 --> 00:15:29.740
believes without really the deeper personal connection

00:15:29.740 --> 00:15:34.879
that makes... want to connect with him in some

00:15:34.879 --> 00:15:38.259
deeper way. And then, of course, there's a lot

00:15:38.259 --> 00:15:40.279
of bars that he throws around about how he wants

00:15:40.279 --> 00:15:41.940
to be the best or that he should be seen as the

00:15:41.940 --> 00:15:44.059
best or how he's going to smoke all these other

00:15:44.059 --> 00:15:46.639
MCs. He does a lot of that. We're going to come

00:15:46.639 --> 00:15:49.480
back to this because I think J. Cole's very confused.

00:15:50.779 --> 00:15:54.460
Look, I'm not saying all this to shit on J. Cole.

00:15:55.320 --> 00:15:58.159
I'm saying this to explain exactly why I don't

00:15:58.159 --> 00:16:01.350
connect with his music, even though... I respect

00:16:01.350 --> 00:16:04.870
his lyricism. I think a lot of people feel how

00:16:04.870 --> 00:16:07.629
I feel, but might not have been able to put their

00:16:07.629 --> 00:16:09.850
finger on it. And this is part of what's so confusing,

00:16:09.889 --> 00:16:12.110
right? It's like, because of his lyricism, you

00:16:12.110 --> 00:16:14.450
think like, oh yeah, so he's very, very good.

00:16:14.970 --> 00:16:17.379
But then... when you listen to his music, you

00:16:17.379 --> 00:16:19.259
might find yourself not really connecting with

00:16:19.259 --> 00:16:20.600
his music and you're like, what the fuck is going

00:16:20.600 --> 00:16:22.899
on? I'm trying to give you an explanation, at

00:16:22.899 --> 00:16:25.840
least for me, why I see myself not connecting

00:16:25.840 --> 00:16:28.620
with his music. Maybe this explanation might

00:16:28.620 --> 00:16:30.220
help you better understand why you don't vibe

00:16:30.220 --> 00:16:34.639
with Cole. Okay. What does all this have to do

00:16:34.639 --> 00:16:37.720
with J. Cole being a bitch? I'm going to need

00:16:37.720 --> 00:16:39.360
to take one step back before we get into this

00:16:39.360 --> 00:16:43.980
because I think maybe there might be some areas

00:16:43.980 --> 00:16:46.480
of misunderstanding. specifically on how I'm

00:16:46.480 --> 00:16:48.539
using the term bitch. Look, if you've been following

00:16:48.539 --> 00:16:51.799
this series up to now, you'll know what I'm talking

00:16:51.799 --> 00:16:54.600
about, right? I might not be using the word bitch

00:16:54.600 --> 00:16:56.620
in the same way that you are. I'm using this

00:16:56.620 --> 00:16:59.220
term to say that J. Cole is a child in a grown

00:16:59.220 --> 00:17:02.659
man's body. That, for me, is a bitch. It's someone

00:17:02.659 --> 00:17:05.819
who hasn't matured, someone who hasn't faced

00:17:05.819 --> 00:17:08.380
their demons and now has a deeper understanding

00:17:08.380 --> 00:17:12.609
and acceptance of themselves. It's actually a

00:17:12.609 --> 00:17:14.809
bitch is someone who just hides behind a facade

00:17:14.809 --> 00:17:17.289
because they haven't bothered to truly get to

00:17:17.289 --> 00:17:19.289
know themselves or to acknowledge who they truly

00:17:19.289 --> 00:17:23.190
are, right? It has to do with growth. That's

00:17:23.190 --> 00:17:26.890
really what it has to do with, right? A boy that's

00:17:26.890 --> 00:17:29.609
still a boy is not a bitch. It's just a boy,

00:17:29.710 --> 00:17:34.250
right? A grown adult that is really a boy inside

00:17:34.250 --> 00:17:37.690
that hasn't actually grown up, that's a bitch

00:17:37.690 --> 00:17:39.930
to me, right? That's what a bitch is to me. And

00:17:39.930 --> 00:17:43.450
J. Cole fits that. mold i think uh very well

00:17:43.450 --> 00:17:47.470
and i want to talk about it um because for some

00:17:47.470 --> 00:17:49.970
reason others don't seem to see that j cole fits

00:17:49.970 --> 00:17:56.549
this description um look there'll be there's

00:17:56.549 --> 00:17:58.650
honestly a lot of evidence i could point to that

00:17:58.650 --> 00:18:01.690
uh i can give of j cole's bitch assness um you

00:18:01.690 --> 00:18:03.329
know if you actually listen to some of his interviews

00:18:03.329 --> 00:18:06.069
after having heard some of the things that he's

00:18:06.069 --> 00:18:08.640
referencing in those interviews where he sneak

00:18:08.640 --> 00:18:11.740
disses or insults or references some other rapper,

00:18:11.819 --> 00:18:14.299
but then in an interview says like, Oh no, I

00:18:14.299 --> 00:18:16.599
actually wasn't like dissing them. I wasn't talking

00:18:16.599 --> 00:18:20.240
down on them. It's like all that bullshit gaslighting.

00:18:20.460 --> 00:18:24.039
That's some bitch shit. And you know, like I

00:18:24.039 --> 00:18:26.259
could talk about, I could talk, you know, for

00:18:26.259 --> 00:18:29.650
hours about that. And I could also go through

00:18:29.650 --> 00:18:32.690
a range of his lyrics from multiple songs to

00:18:32.690 --> 00:18:37.369
try to uncover exactly where I see him being

00:18:37.369 --> 00:18:40.930
a bitch. But I want to use Port Antonio because

00:18:40.930 --> 00:18:43.869
I think that was kind of a prime example of his

00:18:43.869 --> 00:18:48.470
bitch assness. Let me first say this, right?

00:18:48.529 --> 00:18:51.490
I personally have no issue with J. Cole dropping

00:18:51.490 --> 00:18:54.500
out of the rap battle with Kendrick. When he

00:18:54.500 --> 00:18:56.640
apologized, I actually had no problem with that

00:18:56.640 --> 00:18:59.380
either. Would it have been better if he didn't

00:18:59.380 --> 00:19:01.160
put out a diss track that he later recanted?

00:19:01.319 --> 00:19:04.259
Yes. But given that he already put it out there,

00:19:04.500 --> 00:19:08.000
I didn't give him any shit for dropping out of

00:19:08.000 --> 00:19:10.900
the rap battle. Because acknowledging who you

00:19:10.900 --> 00:19:12.519
are, knowing that that wasn't right with your

00:19:12.519 --> 00:19:15.680
spirit, none of this is bitch shit. That's grown

00:19:15.680 --> 00:19:19.279
man shit. Taking responsibility for your actions.

00:19:19.319 --> 00:19:22.690
That's what grown men do. it shows a willingness

00:19:22.690 --> 00:19:24.609
to acknowledge mistakes and to grow from them.

00:19:24.670 --> 00:19:28.950
I also didn't think of him as a bitch at all

00:19:28.950 --> 00:19:34.769
for that moment because I honestly don't... Maybe

00:19:34.769 --> 00:19:36.769
it's because I just didn't pay all that much

00:19:36.769 --> 00:19:39.289
attention to Cole. Like I said, I wasn't really

00:19:39.289 --> 00:19:41.569
a fan of his music. I tried listening to some

00:19:41.569 --> 00:19:43.289
of the stuff because people have held some of

00:19:43.289 --> 00:19:45.990
his albums in high regard. I listened to it,

00:19:46.009 --> 00:19:49.819
so I listened to his features. Didn't really

00:19:49.819 --> 00:19:52.220
pay much mind. So why would I waste mental energy

00:19:52.220 --> 00:19:55.299
on him, right? So I didn't really think of him

00:19:55.299 --> 00:19:57.799
as a bitch all that much mainly because I didn't

00:19:57.799 --> 00:20:01.640
really think of him at all, right? But I'm turning

00:20:01.640 --> 00:20:03.720
to Port Antonio because I think it wasn't until

00:20:03.720 --> 00:20:05.720
Port Antonio that I realized I need to actually

00:20:05.720 --> 00:20:09.500
pay attention because it became very, very evident

00:20:09.500 --> 00:20:14.859
for me in his song, in that track, that he was

00:20:14.859 --> 00:20:18.359
a bitch. And anybody who thought otherwise...

00:20:18.829 --> 00:20:21.210
I thought was just plain wrong. I think they

00:20:21.210 --> 00:20:25.569
just got J. Cole wrong. But it actually was really

00:20:25.569 --> 00:20:27.490
helpful because it helped me to make better sense

00:20:27.490 --> 00:20:30.029
of everything else in his past work that helped

00:20:30.029 --> 00:20:32.049
me to also better understand why it is that I

00:20:32.049 --> 00:20:36.630
wasn't particularly a fan of his work in the

00:20:36.630 --> 00:20:40.049
past. So what exactly did Port Antonio reveal

00:20:40.049 --> 00:20:44.069
to me? I'm going to just skip over the first

00:20:44.069 --> 00:20:45.849
verse because it's more of the same old J. Cole.

00:20:46.539 --> 00:20:50.859
So you can just rewind this podcast a few minutes

00:20:50.859 --> 00:20:53.420
to figure out how I felt about it because it's

00:20:53.420 --> 00:20:56.559
just more of the same J. Cole stuff. It's really

00:20:56.559 --> 00:20:58.559
on the second verse that you see the bitch come

00:20:58.559 --> 00:21:03.740
out. He begins as he did in so much of Middle

00:21:03.740 --> 00:21:10.859
Child, if you remember that popular track. That

00:21:10.859 --> 00:21:17.039
popular track that he... claims to be great,

00:21:17.180 --> 00:21:20.900
okay? I want to be clear about something, okay?

00:21:22.180 --> 00:21:26.440
Once you walk away from the rap battle, you can't

00:21:26.440 --> 00:21:31.099
claim to be great. Look, part of growing the

00:21:31.099 --> 00:21:35.019
fuck up is acknowledging your place, being honest

00:21:35.019 --> 00:21:38.559
with yourself. And you, J. Cole, no one else,

00:21:38.680 --> 00:21:42.480
you stepped away from any debates about being

00:21:42.480 --> 00:21:45.700
great or the greatest. When you dropped out of

00:21:45.700 --> 00:21:49.779
the battle, you, you need to own that shit, okay?

00:21:50.000 --> 00:21:52.920
That's what a real man does, right? Grown men

00:21:52.920 --> 00:21:55.059
own their shit. They hold themselves accountable,

00:21:55.339 --> 00:22:00.259
okay? Own the choices you make. And when you

00:22:00.259 --> 00:22:06.759
don't, then you're a bitch. And that's exactly

00:22:06.759 --> 00:22:11.160
what you did here. You claim to be great, and

00:22:11.160 --> 00:22:14.700
you didn't want to compete with the great. Like,

00:22:14.799 --> 00:22:16.339
you don't want to go ahead and go toe -to -toe

00:22:16.339 --> 00:22:19.400
with the best of them. And so, at the end of

00:22:19.400 --> 00:22:22.160
the day, then, that's it. Your claims of being

00:22:22.160 --> 00:22:24.799
great are over. Done. Finito. The end. Like,

00:22:24.880 --> 00:22:29.079
this wasn't anyone making any decisions for you

00:22:29.079 --> 00:22:32.680
or projecting anything on you. You chose to step

00:22:32.680 --> 00:22:36.420
out of the ring after years of claiming you were

00:22:36.420 --> 00:22:39.839
the greatest. About how solid your pen was. How

00:22:39.839 --> 00:22:41.339
you could go toe -to -toe with everybody else.

00:22:41.859 --> 00:22:44.950
How you'd be killing it. And when you had your

00:22:44.950 --> 00:22:47.569
chance to show it, you stepped away. That was

00:22:47.569 --> 00:22:51.190
your choice. You need to own that decision. Which

00:22:51.190 --> 00:22:55.029
means, in the least, you cannot rap about being

00:22:55.029 --> 00:22:59.630
the best ever again. Period. You seem to be confused

00:22:59.630 --> 00:23:02.210
about what happened. Everyone else sees it clearly.

00:23:02.750 --> 00:23:05.349
You were talking the big talk, which you're allowed

00:23:05.349 --> 00:23:08.890
to do. But then when it came time to back up

00:23:08.890 --> 00:23:12.210
all that big talk, you stepped away, which you're

00:23:12.210 --> 00:23:14.279
allowed to do. Again, I have no problem with

00:23:14.279 --> 00:23:16.539
your doing it. But if you're going to do that,

00:23:16.660 --> 00:23:20.359
you need to see what comes with that choice.

00:23:20.859 --> 00:23:24.799
All these bars about being the best needed to

00:23:24.799 --> 00:23:27.460
have stopped yesterday, right? You bitch! You

00:23:27.460 --> 00:23:30.119
did this to yourself. Hold yourself accountable

00:23:30.119 --> 00:23:36.900
like a fucking man. Later on in the song, you

00:23:36.900 --> 00:23:39.279
start pointing the finger everywhere else but

00:23:39.279 --> 00:23:42.980
yourself. Again, this is like a... A kid who's

00:23:42.980 --> 00:23:44.720
not wanting to take accountability for their

00:23:44.720 --> 00:23:48.220
decisions. That's what it looks like to me. That's

00:23:48.220 --> 00:23:53.200
bitch shit, okay? Look, I'm quoting here, right?

00:23:53.299 --> 00:23:55.859
This is what J. Cole says, right? They instigate

00:23:55.859 --> 00:23:59.579
the fuckery because it's profitable. No, motherfucker.

00:24:00.380 --> 00:24:04.140
No one instigated shit except maybe you. You're

00:24:04.140 --> 00:24:06.240
the one that said I'm first -person shooter.

00:24:07.000 --> 00:24:09.789
And I quote here. We the big three, like we started

00:24:09.789 --> 00:24:11.509
a league, but right now I feel like Muhammad

00:24:11.509 --> 00:24:14.970
Ali. And then when Kendrick came back with, fuck

00:24:14.970 --> 00:24:18.009
the big three, it's just big me, you didn't have

00:24:18.009 --> 00:24:21.210
to drop a diss track. You could have just kept

00:24:21.210 --> 00:24:25.670
your mouth shut and kept it moving. No one was

00:24:25.670 --> 00:24:30.410
instigating shit. You jumped out on your own

00:24:30.410 --> 00:24:33.410
accord. Oh, what, you were pressured by people

00:24:33.410 --> 00:24:35.829
around you to respond? Well, then don't be a

00:24:35.829 --> 00:24:37.430
bitch and stand on your own feet like a man.

00:24:38.039 --> 00:24:39.859
Do what's right for you from the very beginning.

00:24:40.539 --> 00:24:43.059
But here's the thing. Once you make the decision

00:24:43.059 --> 00:24:47.779
to pop out like that, you own it, right? Don't

00:24:47.779 --> 00:24:50.019
blame other people for pressuring you or for

00:24:50.019 --> 00:24:54.500
wanting this or for gassing you up. Look, no,

00:24:54.619 --> 00:24:58.359
own your own decisions. Only bitches make excuses

00:24:58.359 --> 00:25:07.599
for the decisions they make. You bitch. Oh, here's

00:25:07.599 --> 00:25:11.740
some more lyrics later on in that song. J. Cole

00:25:11.740 --> 00:25:13.839
speaking here, right? I pulled the plug because

00:25:13.839 --> 00:25:16.180
I've seen where this was about to go. They wanted

00:25:16.180 --> 00:25:18.099
blood. They wanted clicks to make their pockets

00:25:18.099 --> 00:25:22.220
grow. Motherfucker keeps pointing the finger

00:25:22.220 --> 00:25:25.740
at others and making excuses for himself. Like,

00:25:25.759 --> 00:25:27.980
what the hell is this? This is bitch shit. You

00:25:27.980 --> 00:25:31.359
bitch. Who the fuck cares what others wanted?

00:25:31.640 --> 00:25:34.990
You make your own decisions. Are you not your

00:25:34.990 --> 00:25:37.009
own man? Like, I don't understand this, right?

00:25:37.650 --> 00:25:39.750
Other people could pressure you. Other people

00:25:39.750 --> 00:25:42.029
could want certain things from you. Other people

00:25:42.029 --> 00:25:44.950
can demand things from you. But your decisions

00:25:44.950 --> 00:25:47.670
are your own. Why aren't you owning up to your

00:25:47.670 --> 00:25:51.210
own shit? Like, I just don't get it. That's bitch

00:25:51.210 --> 00:25:55.490
shit to me. Some more lyrics for you, right?

00:25:55.970 --> 00:25:58.490
I wouldn't have lost a battle dog. I would have

00:25:58.490 --> 00:26:00.730
lost a bro. What the fuck are you talking about?

00:26:01.519 --> 00:26:04.319
You can try to spin this shit however you want.

00:26:04.380 --> 00:26:06.180
Maybe your fans could try to spin this shit however

00:26:06.180 --> 00:26:08.500
they want, but you know exactly what the fuck

00:26:08.500 --> 00:26:10.299
you're trying to say. You're trying to say that

00:26:10.299 --> 00:26:11.920
you wouldn't have lost a battle if you stayed

00:26:11.920 --> 00:26:14.559
in it, and you just bowed out because you didn't

00:26:14.559 --> 00:26:18.359
want to lose a friendship. Okay? What the fuck

00:26:18.359 --> 00:26:21.880
kind of gaslighting shit is this? Look, your

00:26:21.880 --> 00:26:25.400
diss sucked. Period. Seven -minute drill, mid

00:26:25.400 --> 00:26:27.769
at best. You want to argue with me about this?

00:26:27.869 --> 00:26:30.250
We can have a whole long conversation about analyzing

00:26:30.250 --> 00:26:36.869
diss tracks. This was not it. Everything you

00:26:36.869 --> 00:26:42.150
showed me, you were going to get your ass whooped.

00:26:42.589 --> 00:26:44.670
That's what you showed me based off of this track.

00:26:45.549 --> 00:26:48.269
Maybe you did Bow Wow because you didn't want

00:26:48.269 --> 00:26:50.089
to get involved in something ugly. That's fine.

00:26:50.529 --> 00:26:53.890
But again, you own your decisions, you bitch.

00:26:54.480 --> 00:26:56.839
Stop trying to make excuses for them or wiggle

00:26:56.839 --> 00:26:58.819
your way out of accepting responsibility for

00:26:58.819 --> 00:27:01.200
your decisions. Part of what comes with your

00:27:01.200 --> 00:27:04.819
decision is that you can't be seen as the better

00:27:04.819 --> 00:27:09.960
MC. It's the way I feel about Mayweather. I don't

00:27:09.960 --> 00:27:11.920
know if anybody else feels this way, right? But

00:27:11.920 --> 00:27:14.400
I always felt like Floyd Mayweather always tried

00:27:14.400 --> 00:27:16.640
to duck fights for as long as he can until he

00:27:16.640 --> 00:27:18.039
got the upper hand. I think this is what he did

00:27:18.039 --> 00:27:20.319
with Pacquiao, to be honest, right? That's some

00:27:20.319 --> 00:27:24.809
bitch shit, okay? Jeez Louise. It didn't have

00:27:24.809 --> 00:27:26.769
to be ugly, and you didn't have to lose a friend.

00:27:27.170 --> 00:27:30.369
Like, let's be honest. That battle, it didn't

00:27:30.369 --> 00:27:31.970
have to go that way. I'll talk more about this

00:27:31.970 --> 00:27:34.470
in a little bit, okay? If that means I got to

00:27:34.470 --> 00:27:37.089
dig up dirt and pay the whole team of algorithm

00:27:37.089 --> 00:27:39.430
bot ninjas to sway the whole thing on social

00:27:39.430 --> 00:27:43.930
media, competing for your favorable means, like,

00:27:43.990 --> 00:27:48.170
this is you, J. Cole, talking all kinds of crazy

00:27:48.170 --> 00:27:51.710
nonsense, okay? You bitch. Let me explain something

00:27:51.710 --> 00:27:53.930
to you that your immature ass doesn't seem to

00:27:53.930 --> 00:27:57.750
get. You seem to think that you need all these

00:27:57.750 --> 00:28:00.950
things to win a rap battle. You! You're the one

00:28:00.950 --> 00:28:03.750
saying it, so is you. Don't be throwing mud on

00:28:03.750 --> 00:28:07.069
others when you weren't willing to fight. Look,

00:28:07.130 --> 00:28:09.170
here's the analogy. That's like someone who ducks

00:28:09.170 --> 00:28:11.150
out of a fight and then talks shit about the

00:28:11.150 --> 00:28:13.630
ones who are fighting in front of them and how

00:28:13.630 --> 00:28:17.329
dirty they fight. You, you bitch! Don't have

00:28:17.329 --> 00:28:20.109
any grounds to speak on this shit when you couldn't

00:28:20.109 --> 00:28:21.829
put your money where your mouth was, you bitch.

00:28:21.970 --> 00:28:24.670
Like, you didn't even get in the ring. You don't

00:28:24.670 --> 00:28:27.789
have a say in this stuff. Okay? You can't talk

00:28:27.789 --> 00:28:29.710
about the fight or how dirty it is or, like,

00:28:29.710 --> 00:28:31.930
whether or not what people are doing. Like, don't

00:28:31.930 --> 00:28:34.630
comment on this shit if you had the opportunity

00:28:34.630 --> 00:28:36.650
to be in the fight but then chose not to be in

00:28:36.650 --> 00:28:45.160
it. Okay? Ah. J. Cole again. Now, some will discredit

00:28:45.160 --> 00:28:48.039
me, try white boy my pedigree, but please find

00:28:48.039 --> 00:28:52.859
a ninja out that's rapping this incredibly. Again,

00:28:53.140 --> 00:28:56.200
you dumb bitch. You discredited yourself. That's

00:28:56.200 --> 00:28:58.099
what you did. Take some fucking responsibility

00:28:58.099 --> 00:29:00.940
for your decisions. I didn't fault you for stepping

00:29:00.940 --> 00:29:03.319
out of the rap battle, but your inability to

00:29:03.319 --> 00:29:06.359
accept responsibility for that decision, right?

00:29:06.539 --> 00:29:08.980
That's what makes you a bitch. Plain and simple.

00:29:09.519 --> 00:29:12.339
Okay? You don't get to say you're the best when

00:29:12.339 --> 00:29:15.769
you won't fight the best. That's a coward, right?

00:29:16.029 --> 00:29:17.829
That's a coward that doesn't believe all the

00:29:17.829 --> 00:29:21.349
hype that he himself spews. You can't talk tough

00:29:21.349 --> 00:29:23.950
shit about being the best and not be willing

00:29:23.950 --> 00:29:26.009
to go toe -to -toe with the best. Rap battles

00:29:26.009 --> 00:29:29.069
don't have to be ugly mudslinging, so stop using

00:29:29.069 --> 00:29:32.470
that shit as an excuse. Look, after the whole

00:29:32.470 --> 00:29:34.769
thing with Drake and Kendrick, rap, you know,

00:29:34.769 --> 00:29:37.250
we saw from like Joey Badass and Ray Vaughn and

00:29:37.250 --> 00:29:39.509
Daylight and all these others that you can have

00:29:39.509 --> 00:29:43.160
a friendly spar to see who's the best. And it

00:29:43.160 --> 00:29:46.039
doesn't have to go down that route of going ugly,

00:29:46.140 --> 00:29:48.819
right? It went sideways with Drake and Kendrick,

00:29:48.859 --> 00:29:51.180
but that was only because Drake tapped into his

00:29:51.180 --> 00:29:53.660
true bitch form and started launching accusations

00:29:53.660 --> 00:29:56.819
about Kendrick and his family. But you didn't

00:29:56.819 --> 00:30:00.400
have to do any of that. You did not have to engage

00:30:00.400 --> 00:30:03.619
in any mudslinging. You just decided not to engage

00:30:03.619 --> 00:30:07.640
at all. Again, that's fine. Like, look, nobody

00:30:07.640 --> 00:30:10.359
is faulting you for stepping out of the battle,

00:30:10.420 --> 00:30:12.599
but... But then you need to own the consequences

00:30:12.599 --> 00:30:16.220
of that, which is that you now no longer get

00:30:16.220 --> 00:30:19.319
to make any claims about being the best. You

00:30:19.319 --> 00:30:21.720
put yourself in that spot. No one else. If anybody

00:30:21.720 --> 00:30:24.200
tries to argue with me on this point, you don't

00:30:24.200 --> 00:30:26.759
know anything about hip -hop. Like, I'm going

00:30:26.759 --> 00:30:29.660
to stand on that shit, okay? Rap battles don't

00:30:29.660 --> 00:30:31.920
have to be nasty and ugly. It could get that

00:30:31.920 --> 00:30:34.440
way. We've had history of some of it going sideways

00:30:34.440 --> 00:30:37.099
in that way. But there's a lot of rap battles

00:30:37.099 --> 00:30:39.200
where people are able to be fine afterwards,

00:30:39.480 --> 00:30:44.170
okay? But here's the thing, like, you cannot,

00:30:44.309 --> 00:30:47.890
you cannot say I'm going to bow out of it and

00:30:47.890 --> 00:30:51.990
then still continue to talk the big talk. That's

00:30:51.990 --> 00:30:55.789
double speak. That's what it feels like, right?

00:30:56.990 --> 00:31:00.170
Look, because you did this to yourself and continue

00:31:00.170 --> 00:31:02.670
to refuse to take responsibility for it, like

00:31:02.670 --> 00:31:07.450
you did again in Bronx Zoo later on, okay? Your

00:31:07.450 --> 00:31:10.480
words ring hollow when you say shit like... reminding

00:31:10.480 --> 00:31:13.440
these folks why we did it. It's not for beefing.

00:31:13.440 --> 00:31:15.240
It's for speaking out thoughts, pushing ourselves,

00:31:15.599 --> 00:31:17.220
reaching the charts, reaching our minds, deep

00:31:17.220 --> 00:31:20.079
in our hearts, screaming to find emotions to,

00:31:20.240 --> 00:31:24.779
what is it? Something that's to open you up,

00:31:24.960 --> 00:31:26.819
help you cope with the rough times and shit.

00:31:26.920 --> 00:31:29.440
Like, look, you ain't done shit to touch any

00:31:29.440 --> 00:31:33.059
hearts, open shit up, okay? If you were really

00:31:33.059 --> 00:31:35.619
about that, you'd shut the fuck up about being

00:31:35.619 --> 00:31:37.720
the best and just focus on impacting people in

00:31:37.720 --> 00:31:40.890
this meaningful way. I get the sense that you're

00:31:40.890 --> 00:31:43.430
a confused little child. You're trying to present

00:31:43.430 --> 00:31:45.630
yourself as someone that is about love and peace

00:31:45.630 --> 00:31:48.710
and becoming a better version of yourself, but

00:31:48.710 --> 00:31:50.849
your words and actions honestly say otherwise.

00:31:51.390 --> 00:31:53.930
If you're really about what you say, then stand

00:31:53.930 --> 00:31:56.309
on it and focus on spreading that love and peace.

00:31:57.130 --> 00:32:00.069
Stop opening up your bitch -ass mouth about being

00:32:00.069 --> 00:32:03.690
the best. I have no problem with you doing one

00:32:03.690 --> 00:32:07.069
or the other. It's you who seems to want to have

00:32:07.069 --> 00:32:10.259
it both ways. You seem to want to puff out your

00:32:10.259 --> 00:32:14.680
chest, be all braggadocious, and then claim that

00:32:14.680 --> 00:32:16.519
you're not really about that, but rather about

00:32:16.519 --> 00:32:20.279
inspiring others. It's your raps. It's not mine.

00:32:20.299 --> 00:32:22.759
It's your raps. It's your words. You can't have

00:32:22.759 --> 00:32:25.299
it both ways. You're fucking confused yourself,

00:32:25.619 --> 00:32:28.960
right? Which one are you really about? Because

00:32:28.960 --> 00:32:31.960
from what I see in your music, I see someone

00:32:31.960 --> 00:32:35.640
who just doesn't know himself or hasn't accepted

00:32:35.640 --> 00:32:39.759
that. They are who they are, right? Like, look,

00:32:39.900 --> 00:32:43.640
you could go ahead and brag all you want. Just

00:32:43.640 --> 00:32:47.160
stand on it. Or you could say like, hey, I don't

00:32:47.160 --> 00:32:49.119
really care about that kind of stuff. I care

00:32:49.119 --> 00:32:52.400
more about, you know, uplifting people or bringing

00:32:52.400 --> 00:32:55.240
peace and, you know, opening up minds and hearts.

00:32:55.339 --> 00:32:59.380
Then focus on that, okay? You want to try to

00:32:59.380 --> 00:33:02.759
do both? You can try, but right now, it honestly

00:33:02.759 --> 00:33:05.799
feels like you're a confused child that are...

00:33:06.009 --> 00:33:07.630
It's being pulled in two different directions

00:33:07.630 --> 00:33:09.029
and don't know which way they want to go. They

00:33:09.029 --> 00:33:13.910
want to have it both ways. Okay? And these things

00:33:13.910 --> 00:33:16.630
don't fit together. More than anything, instead

00:33:16.630 --> 00:33:18.569
of figuring yourself out, you're out here pointing

00:33:18.569 --> 00:33:21.369
fingers at other people and then accusing, in

00:33:21.369 --> 00:33:24.150
a sly, bitch -ass way, that other people are

00:33:24.150 --> 00:33:26.470
engaging in some shady, mud -slinging type shit.

00:33:28.349 --> 00:33:32.049
Bitch, take some responsibility. Do some real

00:33:32.049 --> 00:33:35.019
introspection. Here's some suggestions. Based

00:33:35.019 --> 00:33:37.140
on what I've seen from you, J. Cole, here's some

00:33:37.140 --> 00:33:39.819
suggestions. Because this is what I see. You're

00:33:39.819 --> 00:33:42.700
inauthentic. So let's start there and find out

00:33:42.700 --> 00:33:46.640
why. You seem to be very focused on how others

00:33:46.640 --> 00:33:49.940
see you instead of who you truly are, which would

00:33:49.940 --> 00:33:52.799
explain why you're inauthentic. So I think this

00:33:52.799 --> 00:33:55.460
is a good place to start. You seem to still crave

00:33:55.460 --> 00:33:58.460
validation from others to be seen as a best instead

00:33:58.460 --> 00:34:02.089
of just doing and actually being your best. That's

00:34:02.089 --> 00:34:04.470
some bitch shit to be so overly focused on what

00:34:04.470 --> 00:34:08.389
other people think of you. Figure out why the

00:34:08.389 --> 00:34:10.929
fuck you crave that validation, right? Are you

00:34:10.929 --> 00:34:13.349
insecure? Were you not loved enough as a kid?

00:34:13.769 --> 00:34:15.869
I don't know your life. You need to figure that

00:34:15.869 --> 00:34:18.150
shit out for yourself. What I can tell you is

00:34:18.150 --> 00:34:20.590
I see all that insecurity just oozing out of

00:34:20.590 --> 00:34:23.420
you. What I can tell you is this. As long as

00:34:23.420 --> 00:34:25.300
you keep avoiding looking in the fucking mirror

00:34:25.300 --> 00:34:27.639
and asking yourself why you're saying and doing

00:34:27.639 --> 00:34:29.679
the shit that you're doing, you're going to continue

00:34:29.679 --> 00:34:32.639
avoiding responsibility, trying to present yourself

00:34:32.639 --> 00:34:34.739
as something you're not, and just continue being

00:34:34.739 --> 00:34:38.019
a bitch the way that you've been acting the last

00:34:38.019 --> 00:34:42.280
couple years. And honestly, longer. It's time

00:34:42.280 --> 00:34:44.500
to grow the fuck up. And I know that doesn't

00:34:44.500 --> 00:34:46.719
happen overnight. It takes years of working on

00:34:46.719 --> 00:34:48.559
yourself. Trust me, I'm speaking from personal

00:34:48.559 --> 00:34:51.860
experience. But it seems, based off of what I've

00:34:51.860 --> 00:34:53.619
seen, that this is not what you're doing. At

00:34:53.619 --> 00:34:55.639
least it's not showing in your music. So I'm

00:34:55.639 --> 00:34:58.320
going to make a prediction. The fall off your

00:34:58.320 --> 00:35:00.519
next album is going to be more of this bitch

00:35:00.519 --> 00:35:03.059
assness spewing out of your mouth. I have no

00:35:03.059 --> 00:35:04.920
interest in listening to any more of this bitch

00:35:04.920 --> 00:35:08.139
assetry. So fuck your album. Until you show up

00:35:08.139 --> 00:35:10.639
as a grown man, I won't be listening to any more

00:35:10.639 --> 00:35:11.539
of your bitch music.
