WEBVTT

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to pull back the curtain a little bit. We're

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buying this from another developer who has lost

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it. A multi -state developer, not a nationwide

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publicly traded company, but not small potatoes

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either. And he had partially started 15. The

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density for 79 is approved. 15 of the 31 are

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halfway built. It's five acres total. The zoning

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is there, but the map is not. So we're kind of

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picking up there. Real bills, real decisions.

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You see the finished houses and we uncover the

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steps it took to get there. I'm Christa here

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with Michael and this is Trust the Past has podcast

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where we talk construction, real estate and development.

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We pull back the curtain on the new home industry,

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the real estate market and the trends shaping

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it all. Discover the stories, insights and expertise

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behind building a new home. In today's episode

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we introduce a major next chapter for Trust Home

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Builders as we prepare to move into our first

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multi -family and town home development. We share

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how the latest downtown project found us and

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what it means to step into a partially built

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site. We also uncover how we're reimagining the

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product, the buyers that we're designing for

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and how flexibility, design and smart decision

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making allows small teams like us to take on

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big projects like this. So, if you're buying,

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selling, building, or just curious, this one's

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for you. Let's jump in. Welcome back to Trust

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the Process, the podcast where we chat about

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the construction industry, real estate, new homes,

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and everything happening in the housing market.

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So welcome back, Michael, and welcome back to

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all of you. Thanks for being here. We're going

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to talk today about, for those of you who follow

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often, we've dribbled a little bit of information

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about some of the new projects that we have upcoming

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this year and some of the land that we have and

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things that are changing. We are including some

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multifamily to our repertoire. So that's one

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of the things that's changing. We're going to

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continue doing our luxury homes. We love the

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custom world. We love that buyer. But just adding

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something a little bit different. in a multifamily

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world and as home prices go up and you know it

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gets harder and harder for people to get into

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the housing market feels like the right time

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to incorporate some sort of a multifamily product

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type that will allow a little bit lower price

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point with the trust flair of course so yeah

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that's what we are starting into and so with

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that I'm really excited about the multifamily

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because as as you know I come from a builder

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that did multifamily and so from the marketing

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and sales perspective I feel like I'm excited

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to be in that world. And prior to that, when

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I was with homes .com, I was an ad executive

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for homes .com back maybe 10, 15, I don't know,

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12, 13, 14, that window in there. And my book

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of business was in the multifamily sector. So

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it was condo, town, home, apartment, all rent.

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And so I managed their online and digital. services

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and actually at the time we were in print, I

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guess that kind of dates me. We were still in,

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remember you could go to the grocery store and

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you could grab the book and so yes I created

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those ads and then you know we would track and

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run the analytics on their accounts and it was

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really still just kind of fine -tuning that whole

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website thing when digital marketing was still

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in its infancy. There's a language that you speak

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to that multi -family buyer and so going back

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into that world kind of touches my roots a little

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bit in a way that is fun for me. I love the custom

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homes and I love that demographic too, but something

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nostalgic about circling back on multifamily

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and getting to do that again. So that will be

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fun for me. And with that, there's a lot of,

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I mean, I know for you, Michael, this is a world

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that trust has not been in before. So I'm sure

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there's a lot of trepidation and the way that

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we've acquired this parcel is unique in itself.

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So would love to hear more about how We got into

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it, where we're going with it, your thoughts,

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feelings, some of the hurdles and obstacles that

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we may or are already facing in taking over a

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project that once belonged to somebody else.

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So tell us more about it. Well, I want to start

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with... Thankfully, you're comfortable because

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I'm terrified. I didn't say comfortable. I said

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excited. Excited, okay. Okay, that's true. Not

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necessarily the same, but ready, ready for it.

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I mean, you know, come what may, it's happening.

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So I'm ready to embrace it. It's like how they

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say the opposite of love is indifference, not

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hate. It's like, okay, the opposite, terrified,

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is not exciting. So yeah, we've, this project

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found us. that being said, I've wanted to venture

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into this space for some time. And I wanted to

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see what we could do as a company, bringing our

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flair, which is a lot. I love the way you use

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that word, our flair to different price points.

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And this is a great opportunity to do that. It's

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also a really unique project in the downtown

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sec in downtown area of Las Vegas. So it's a

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very unique buyer. It's not a dime a dozen buyer.

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It's not. somebody who, uh, stumbled upon it.

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It's probably somebody who is seeking it out.

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So therefore even more reason for it to be a

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builder like us who's going to build a compelling

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product because some of these buyers may, may

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materialize, meaning they weren't going to buy

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anything anyway, but they were renting a luxury

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high rise or renting a luxury apartment or whatever,

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wanting that downtown lifestyle. And now they'll

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consider buying. They weren't going to buy it

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because previously It was a home in the suburbs,

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25 miles from anything they want to live near

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or work or their friends or their walkability.

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And it's a new product and something compelling

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to push them to say, I am going to stretch and

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look at buying something in the area. Our nearest

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competitors are no one. Uh, the only other housing

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stock is are either other similar town homes,

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but there's not many, and some very old Vegas

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Rambler homes that are in disrepair. It's a challenge

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zip code, real estate -wise. The sales comps

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are definitely not in our favor. But the sales

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comps are nothing like what we're going to be

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putting out. Beyond that, you have the mid -rise

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and luxury apartment market if you're looking

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at housing at large. So that is our buyer. There

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might be some out -of -state people who are drawn

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to downtown Las Vegas as a vacation home. I'm

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not ruling out that we could have a decent amount

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of retirees who are going to be splitting their

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time between townhome here and a... their main

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home in Santa Barbara or wherever, San Diego,

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and they want something in Vegas for tax reasons,

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but if they're going to be here, they want to

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have something close to the strip, and they want

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to be close to the airport, you could probably

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take the monorail and a $10 Uber and be from

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the airport to this house. So there's an appeal,

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and we have to make a product compelling to get

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those people to say, oh, we always rent a house

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here, we always rent a hotel here, let's own

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our own place and keep it stocked with... our

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stuff and have our, you know, we come here often

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enough that we can do that. We have a light point

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about who that is. So often when you're talking

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multifamily, you're thinking of an entry level

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buyer because they're buying a product type that

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probably gets them into the market for the first

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time. That's not necessarily going to be our

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demographic here. I don't think I mean that's

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not to say we won't have any of that, but I don't

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think that's who we're going to have primarily.

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Oftentimes it's a lifestyle choice more so than

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it is, you know, a product type. They want to

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be in that area. They want that minimal lifestyle.

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Like you said, they're only here part time. They

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want it as a vacation property. So I think, I

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think we're going to be talking to a very different

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audience than the typical multifamily product

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type. That's a great point. So town homes generally

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resonate with the entry level, someone afraid.

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So either upsizing or downsizing. And low maintenance

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cost is a big portion of it. And a lot of what

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buys town homes are divorced couples who sell

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their main home and each buy townhouses. I mean,

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that's kind of generally who are attracted to

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townhouses. And that's a different demographic

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than what I think we're going to get in this

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area. We will get some of it, but I'm... Purely

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spiring from the hip here. I'm thinking when

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we left our walk at the site on Tuesday I'm thinking

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it's probably only gonna be about 30 % will be

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that entry level Driven by cost driven by homeowner.

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The idea of homeownership is so exciting These

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might be third homes second homes. This might

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be the fifth home they've purchased, but maybe

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it's a primary residence Move up move out that

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type of thing Therefore we have to make our product

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offering from the ground up fit that demographic

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that goes down to the floor plans and everything.

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And we'll have to research it entirely, right?

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We're going to want to be completely informed.

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I don't want to enter into this without any absolutes

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about who's going to be buying. So more market

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research, more research into demographic and

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that type, the product type, the location, the

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place, you know, I mean, all of those pieces.

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And that's work that you and I will dive into

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over the next few. weeks. It's coming quickly.

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It's coming more quickly than I imagined. So

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I was going to say two months, but I don't know

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if we have months on this one. Well, so to pull

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back the curtain a little bit, we're buying this

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from another developer who has lost it. A multi

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-state developer, not a nationwide publicly traded

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company, but not small potatoes either. And he

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had partially started 15. The density for 79

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is approved. 31 are parceled and recorded as

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map. They have their own parcel number, their

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own address. 15 of the 31 are halfway built.

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The back parcel, so it's five acres total. The

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back parcel is 48. The zoning is there, but the

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map is not. So we're kind of picking up there.

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Our first goal is to close on the property, which

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will be imminently and getting the permits reactivated.

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Also working on that as well. If all of that

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goes according to plan, Some of these are going

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to be hitting the market in spring. Some of those

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partially built units we can finish very quickly.

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They're maybe eight week start to finish. We've

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got other things that are going to slow us up.

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The Envy energy power plan, things like that,

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getting all the utility work done. So we might

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have to slow roll it a little bit. I hope not

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too much. I don't want to have completed homes

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sitting there, like sitting ducks without any

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power or running on temp power. We can't sell

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them like that anyway. I'm assuming all the other

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point of connections are there because you can't

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really. pour your slabs until the sewer connections

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area, water supply lines are there. So I'm imagining

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we're going to be good to go on that. Really

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just power and the permitting. And to give some

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context, when you drive down that street, they

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look like homes on this street. I mean, we're

00:11:15.399 --> 00:11:18.600
not buying dirt. This is a project that's already

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well underway. There are some buildings that

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are stuck out. Garage doors are on. And I mean,

00:11:23.179 --> 00:11:27.000
they look like dwellings. Six of the 15 look

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done from the outside, if not for the lack of

00:11:29.100 --> 00:11:32.080
the street curb gutter driveways and landscaping.

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They look like homes. I mean, and inside they've

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been a little bit of vandalism, but nothing that...

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We haven't handled in the past and I mean, we'll

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get it up to shape quickly. Like I said, we'll

00:11:43.690 --> 00:11:46.929
probably be limited by the utilities and the

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connections there versus the homes themselves.

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So we'll, we're hitting the ground running and

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we're trying to get back to a rock home and then

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yeah, we'll remove anything that's damaged and

00:11:58.149 --> 00:12:00.070
we're going to end up rewiring and repiping the

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homes, which we would have likely wanted to do

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anyway. They have been sitting for about 18 months.

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So. there's a lot of things that we're going

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to want to do. I'm replacing a good amount of

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the windows, especially the operable windows,

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just because I want them to be new and feel like

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they're buying a new construction home. So that's

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kind of where we're at with it. And we're going

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to probably just finish the 15 that are there.

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I'm stuck with the footprints of those homes

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for the remaining 16. And the plat map is already

00:12:30.269 --> 00:12:33.129
kind of drawn for their back 48. So all that

00:12:33.129 --> 00:12:36.649
is to say is that I'm pretty stuck with the footprints

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for the four floor plans that the original developer

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had devised, but I'm not going to stick with

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those floor plans. We're going to create four

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new floor plans. We'll finish out the 15 and

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then we'll create four new floor plans. They're

00:12:48.730 --> 00:12:50.649
going to be very similar. There's small footprint

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townhomes. There's only so much I can do with

00:12:52.190 --> 00:12:55.210
them, but I've got some ideas. Square footage

00:12:55.210 --> 00:12:57.210
isn't bad on them. They're all really, I mean,

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Yeah, 18 to 22. That's a really good square footage

00:13:01.289 --> 00:13:03.389
to work with. It's a single family home square

00:13:03.389 --> 00:13:05.190
footage, yeah. I mean, they just happen to be

00:13:05.190 --> 00:13:08.789
connected. They're well used, high ceilings,

00:13:09.169 --> 00:13:12.070
comfortable spaces. They're nothing that we can't

00:13:12.070 --> 00:13:14.710
make fantastic. We can play with some ceiling

00:13:14.710 --> 00:13:16.830
heights and we can get creative with the floor

00:13:16.830 --> 00:13:19.629
plans. Maybe some live on the third floor versus

00:13:19.629 --> 00:13:22.019
all the... Currently they all have like a mezzanine

00:13:22.019 --> 00:13:24.019
level living space So the first floor is a garage

00:13:24.019 --> 00:13:26.259
some sort of flex space in a bedroom the middle

00:13:26.259 --> 00:13:29.259
floor the mezzanine level is all great room,

00:13:29.259 --> 00:13:31.740
communal space, and then the third floor's owner

00:13:31.740 --> 00:13:34.379
suite and other secondary bedrooms. So we're

00:13:34.379 --> 00:13:35.700
going to get really creative with them and I'm

00:13:35.700 --> 00:13:37.399
going to flip some around. That was fun. We almost

00:13:37.399 --> 00:13:39.720
stood there the other day together as a team

00:13:39.720 --> 00:13:41.720
and we're standing there talking about it and

00:13:41.720 --> 00:13:43.179
some of that stuff that you're saying, you know,

00:13:43.240 --> 00:13:45.019
what if this were on the third floor? What if

00:13:45.019 --> 00:13:46.659
we were on the first floor? How could we recon?

00:13:46.940 --> 00:13:48.899
So it was fun. It's fun to be able to reimagine

00:13:48.899 --> 00:13:51.799
the spaces in real time. I know it will make

00:13:51.799 --> 00:13:53.779
them great. That'd be amazing. Yeah. I mean,

00:13:53.799 --> 00:13:55.879
we'll be stuck with the confines of the footprints,

00:13:56.100 --> 00:13:58.200
but That's only the footprint. We can do a lot.

00:13:58.919 --> 00:14:01.159
There's so much we can do between here and there.

00:14:01.580 --> 00:14:03.620
So let's pretend the main footprint. Minus the

00:14:03.620 --> 00:14:05.799
garage is like 600 square feet. The second level

00:14:05.799 --> 00:14:08.080
is a thousand to play with or 800. And then you

00:14:08.080 --> 00:14:10.500
got another 800. You can see how you can get

00:14:10.500 --> 00:14:12.419
really creative in those spaces with windows

00:14:12.419 --> 00:14:15.059
and ceiling heights. Even just standing there,

00:14:15.059 --> 00:14:16.960
we started getting creative on the one shower.

00:14:17.059 --> 00:14:18.860
Like it has an oversized shower. Why wouldn't

00:14:18.860 --> 00:14:21.500
we turn this into a wet room and put a bathtub

00:14:21.500 --> 00:14:23.299
in there and put it, you know, I mean, it's just

00:14:23.299 --> 00:14:25.720
re -imagining some of the spaces, even within

00:14:25.720 --> 00:14:27.860
the walls that are already existing. Right. Just

00:14:27.860 --> 00:14:32.980
with what we have. It's just fun to, to re -

00:14:32.299 --> 00:14:36.240
imagine. I agree. I'm excited for it. I'm terrified.

00:14:36.659 --> 00:14:39.139
We'll get everything get a lot more clarity in

00:14:39.139 --> 00:14:40.919
the next two to three weeks. We've gotten a lot

00:14:40.919 --> 00:14:43.679
of clarity in the last four to five weeks. We've

00:14:43.679 --> 00:14:46.620
been on the project originally back in September,

00:14:46.620 --> 00:14:48.639
and then we thought we lost it to a nationwide

00:14:48.639 --> 00:14:52.100
home builder. So they came back to us. Uh, which

00:14:52.100 --> 00:14:53.679
either means that nationwide home builder didn't

00:14:53.679 --> 00:14:55.440
want it or didn't perform for whatever reason.

00:14:56.000 --> 00:14:59.200
So doesn't bode well, but should we be scared?

00:14:59.480 --> 00:15:01.759
Yeah, I was just crossed my mind. I just think

00:15:01.759 --> 00:15:03.860
they weren't up for the challenge. Yeah. You

00:15:03.860 --> 00:15:06.460
know, a nationwide home builder for us to control

00:15:06.460 --> 00:15:10.179
79 lots in one tract is I don't want to say once

00:15:10.179 --> 00:15:12.000
in a lifetime, because it's probably now going

00:15:12.000 --> 00:15:14.600
to unlock a lot more. But it's something that

00:15:14.600 --> 00:15:18.080
we couldn't say no on. Whereas they're used to

00:15:18.080 --> 00:15:21.019
controlling 80 to 150 parcel individual building

00:15:21.019 --> 00:15:23.679
lots. And that's new for us. It's nothing I've

00:15:23.679 --> 00:15:27.600
ever done. Yes. And it's a unique. demographic.

00:15:27.960 --> 00:15:29.740
They kind of stuck with those footprints, stuck

00:15:29.740 --> 00:15:31.419
with the 15, where they're going to demo those

00:15:31.419 --> 00:15:34.059
15 and start with their own product. I mean,

00:15:34.159 --> 00:15:35.620
there's just so many unanswered questions that

00:15:35.620 --> 00:15:36.799
they probably had that I was willing to take

00:15:36.799 --> 00:15:37.860
care of. And they probably just wanted the land,

00:15:38.159 --> 00:15:40.299
really. They wanted the land and the entitlements.

00:15:40.299 --> 00:15:43.679
They wanted the land, the location. Right. And

00:15:43.679 --> 00:15:45.139
the entitlements that came along with it, all

00:15:45.139 --> 00:15:49.940
the zoning. And it's on its surface a killer

00:15:49.940 --> 00:15:51.720
deal. And I'm sure there's going to be some unknowns

00:15:51.720 --> 00:15:54.919
that are going to make it. a maiming deal, maybe

00:15:54.919 --> 00:16:00.120
not a killer deal, but I still think there's

00:16:00.120 --> 00:16:02.259
enough wiggle room in the margins because of

00:16:02.259 --> 00:16:04.600
the way we're purchasing it that for a builder

00:16:04.600 --> 00:16:06.940
like us to take on this large of an undertaking,

00:16:07.159 --> 00:16:10.440
it'll be nice to have that cushion. because there's

00:16:10.440 --> 00:16:12.100
going to be things we run into that we didn't

00:16:12.100 --> 00:16:14.320
foresee or things that I didn't realize how fast

00:16:14.320 --> 00:16:18.100
could spiral when you're doing 79 versus we do

00:16:18.100 --> 00:16:20.740
four or five or six at a time, or just it's different

00:16:20.740 --> 00:16:22.519
scale that I'm not used to or we're not used

00:16:22.519 --> 00:16:25.419
to as a company. But that being said, I'm lucky.

00:16:25.539 --> 00:16:26.940
Different scale and a different build style.

00:16:27.399 --> 00:16:29.080
It's definitely a different build style. Even

00:16:29.080 --> 00:16:31.340
just the timelines are all going to be shuffled

00:16:31.340 --> 00:16:34.679
from what were typical timelines in our custom

00:16:34.679 --> 00:16:36.980
product type. you know, from the ground up, even

00:16:36.980 --> 00:16:38.679
though we're a little bit further along in this,

00:16:38.799 --> 00:16:41.539
because we're taking it over, just the build

00:16:41.539 --> 00:16:45.120
alone is going to be different than what it would

00:16:45.120 --> 00:16:47.259
be on a single family. It's going to be like

00:16:47.259 --> 00:16:48.720
how we've been building out of South Shore for

00:16:48.720 --> 00:16:50.879
six years. It's going to be like that. It's going

00:16:50.879 --> 00:16:52.419
to be something we're building out. I'm thinking

00:16:52.419 --> 00:16:55.279
conservatively three years, because that's probably

00:16:55.279 --> 00:16:58.600
right around 25 to 30 units sold per year, which

00:16:58.600 --> 00:17:01.440
is a pretty healthy sales base. Even a nationwide

00:17:01.440 --> 00:17:03.919
builder would probably not go much faster than

00:17:03.919 --> 00:17:07.700
that. So I'm seeing a world where it's four years

00:17:07.700 --> 00:17:09.859
by the time we're building out the last few units.

00:17:10.420 --> 00:17:13.369
And by then the Bullet train could be in, I think

00:17:13.369 --> 00:17:16.150
they're saying 2028 or 2029. I mean, we're or

00:17:16.150 --> 00:17:19.150
at least where's that station? Well, imminently,

00:17:19.170 --> 00:17:20.650
it's going to be in the south part of town. But

00:17:20.650 --> 00:17:23.130
I think there's a plan to connect it via light

00:17:23.130 --> 00:17:26.349
rail to downtown. But we'll see that only makes

00:17:26.349 --> 00:17:30.130
sense to have it. Yeah, that's a gift for Las

00:17:30.130 --> 00:17:33.470
Vegas at Brightline Come. If we can't finish

00:17:33.470 --> 00:17:36.269
the thought and get a light rail system like

00:17:36.269 --> 00:17:38.650
the Bart, like the Bay Area Transport that runs

00:17:38.650 --> 00:17:41.109
in the middle of the median. If we can't come

00:17:41.109 --> 00:17:42.369
up with something like that, then that's kind

00:17:42.369 --> 00:17:47.509
of a failing on our side. We as a city are a

00:17:47.509 --> 00:17:49.769
metro area, but it crosses a lot of jurisdictions.

00:17:49.769 --> 00:17:51.890
We've grown to the capacity. We need more than

00:17:51.890 --> 00:17:53.950
just that monorail down the strip. There needs

00:17:53.950 --> 00:17:58.009
to be a better central transport system within

00:17:58.009 --> 00:18:02.730
the city. Agreed. It'll be nice to go from, I

00:18:02.730 --> 00:18:07.359
think, LA, Rancho Cucamonga, and then maybe somewhere

00:18:07.359 --> 00:18:09.480
in Hispania and then Las Vegas. So it's gonna

00:18:09.480 --> 00:18:12.599
have quite a few stops and it's Brightline's

00:18:12.599 --> 00:18:14.140
building it. So anyone who's curious can look

00:18:14.140 --> 00:18:16.059
up Brightline's rail and it's already under construction.

00:18:16.160 --> 00:18:17.079
I mean, there was a world where they thought

00:18:17.079 --> 00:18:19.140
it was going to finish by the Olympics in LA,

00:18:19.339 --> 00:18:21.160
2028. And I don't know if we're gonna make that,

00:18:21.859 --> 00:18:23.460
but they were definitely hoping, cause it'll

00:18:23.460 --> 00:18:27.400
be huge. But you realize that when you're spanning

00:18:27.400 --> 00:18:30.539
three to four years of market, what we're selling

00:18:30.539 --> 00:18:34.339
in phase one for 470s might be 570s or 600s by

00:18:34.339 --> 00:18:36.720
the time we're out of there. So that is also

00:18:36.720 --> 00:18:38.480
exciting. And there's also nothing stopping us

00:18:38.480 --> 00:18:41.180
from, okay, we designed a couple of floor plans

00:18:41.180 --> 00:18:44.000
and let's recycle them. Let's change them. I

00:18:44.000 --> 00:18:47.339
mean, we have 26 other lots left. We're not stuck

00:18:47.339 --> 00:18:49.319
with those floor plans. If the needs change and

00:18:49.319 --> 00:18:51.220
the market changes, we can always kind of zig

00:18:51.220 --> 00:18:53.019
and zag and make a different product offering.

00:18:53.799 --> 00:18:56.359
Exactly. Exactly, because we own the land. We

00:18:56.359 --> 00:18:58.599
own the land. Whatever we decide, we might get

00:18:58.599 --> 00:19:00.799
halfway through the project and realize that

00:19:00.799 --> 00:19:02.960
we've had 100 people walk through the door who

00:19:02.960 --> 00:19:07.700
asked for XYZ. Because of our size, we can flip

00:19:07.700 --> 00:19:10.500
on a dime and now create that XYZ to serve the

00:19:10.500 --> 00:19:13.220
need that's being requested out there. That's

00:19:13.220 --> 00:19:16.759
really fun. It does lend itself to a really open

00:19:16.759 --> 00:19:20.089
-ended opportunity. I agree. I'm very thrilled

00:19:20.089 --> 00:19:23.170
not to overuse the word excited. I'm very, very

00:19:23.170 --> 00:19:26.250
excited. Because there's still a creative aspect

00:19:26.250 --> 00:19:28.029
to it, but there's also the scale that I've always

00:19:28.029 --> 00:19:30.369
wanted to accomplish. And I didn't think was

00:19:30.369 --> 00:19:32.710
possible in this decade. I thought maybe that

00:19:32.710 --> 00:19:36.650
was like, you know, in the 2030s that I could

00:19:36.650 --> 00:19:38.890
grow the company to that level where we have

00:19:38.890 --> 00:19:42.329
control over entire tracks. And oddly enough,

00:19:42.490 --> 00:19:44.289
another townhouse project found us that is a

00:19:44.289 --> 00:19:47.119
ground up project about Five miles away. Two

00:19:47.119 --> 00:19:49.940
more. Two more. Once for sure. You open yourself

00:19:49.940 --> 00:19:53.420
up to new ideas and all of a sudden... I couldn't

00:19:53.420 --> 00:19:55.980
believe it. I could not believe it when it came

00:19:55.980 --> 00:19:59.079
my way. Okay, yes, we will do it and we're doing

00:19:59.079 --> 00:20:02.839
it as a joint venture and they've signed their

00:20:02.839 --> 00:20:05.730
joint venture documents as of... Yesterday morning,

00:20:05.730 --> 00:20:08.869
so it is happening. That's another 24 most likely

00:20:08.869 --> 00:20:11.869
Units and that will be the entry level that will

00:20:11.869 --> 00:20:13.769
be price point all the way just based on where

00:20:13.769 --> 00:20:15.630
it is it's also in a little bit of a challenge

00:20:15.630 --> 00:20:18.390
zip code, but It's an established zip code. There's

00:20:18.390 --> 00:20:19.950
a lot of housing stock there, which means there's

00:20:19.950 --> 00:20:22.910
a lot of population in that land and not a lot

00:20:22.910 --> 00:20:25.609
of land so it's another info project which seems

00:20:25.609 --> 00:20:30.150
to be our specialty and Well, yeah, we'll we'll

00:20:30.150 --> 00:20:32.410
do the best we can within the confines and I

00:20:32.410 --> 00:20:35.289
know that price is going to be a huge you know,

00:20:35.490 --> 00:20:37.170
motivator for people in that area because they

00:20:37.170 --> 00:20:39.789
are going to be probably 90 % first time home

00:20:39.789 --> 00:20:42.150
buyers. And if they aren't, they're probably

00:20:42.150 --> 00:20:45.250
a really different project. Right. Could be an

00:20:45.250 --> 00:20:47.549
older, you know, person who wants to sell their

00:20:47.549 --> 00:20:49.609
high maintenance home. There's always that possibility,

00:20:49.849 --> 00:20:52.009
but I guess they weren't low. Yeah. No yard.

00:20:52.089 --> 00:20:53.690
They don't want the pool. They don't want, you

00:20:53.690 --> 00:20:56.210
know, they want a simple lifestyle or snowbirds

00:20:56.210 --> 00:20:58.250
who are really here a portion of the year or

00:20:58.250 --> 00:21:02.269
probably less of that, that parcel. But, you

00:21:02.269 --> 00:21:04.690
know, it's funny, my, the Last company that I

00:21:04.690 --> 00:21:07.349
was with, we had primarily a first time buyer

00:21:07.349 --> 00:21:11.109
profile and we had an 84 year old woman who bought

00:21:11.109 --> 00:21:14.200
her first home. her first home ever. I mean,

00:21:14.259 --> 00:21:16.779
the celebration that we had with this woman was

00:21:16.779 --> 00:21:20.299
so fun. I mean, we celebrate, you always celebrate

00:21:20.299 --> 00:21:22.339
purchases with anybody, but there's something

00:21:22.339 --> 00:21:24.339
really unique and special about a first time

00:21:24.339 --> 00:21:27.420
homebuyer. But that first time homebuyer profile

00:21:27.420 --> 00:21:31.640
is not just young anymore. It's, you know, and

00:21:31.640 --> 00:21:33.859
it has pushed further and further back. It used

00:21:33.859 --> 00:21:38.440
to be kind of that 25 to 28, 23 to 28. Now, really,

00:21:38.640 --> 00:21:42.380
it's 34 to 40, right? I mean, it's not If you

00:21:42.380 --> 00:21:46.200
pull the median, it's in your late 30s. Statistically,

00:21:46.960 --> 00:21:49.880
you're most likely to buy your first home in

00:21:49.880 --> 00:21:53.720
your late 30s, which is not a good sign for the

00:21:53.720 --> 00:21:56.980
overall... It's indicative of the market, right?

00:21:57.079 --> 00:22:00.180
It's where the world has pushed prices that people

00:22:00.180 --> 00:22:03.380
just can't get in any earlier. In Sunbelt cities

00:22:03.380 --> 00:22:07.339
and desirable cities, I mean, if you're in an

00:22:07.339 --> 00:22:10.920
exurb of... a city in Ohio, maybe that's not

00:22:10.920 --> 00:22:14.019
the case. I know I'm from upstate New York and

00:22:14.019 --> 00:22:15.819
all my cousins owned houses by the time they

00:22:15.819 --> 00:22:18.660
were 24 years old because they were all under

00:22:18.660 --> 00:22:21.099
$200 ,000 and they still are, by the way. 15

00:22:21.099 --> 00:22:23.460
years later, they're homes of value, you know,

00:22:23.819 --> 00:22:26.700
10 % maybe. And what we see in two years, you

00:22:26.700 --> 00:22:30.180
know, they see in 20 years. So, but that's...

00:22:30.839 --> 00:22:33.779
It's also a function of where we live. I mean,

00:22:33.880 --> 00:22:36.500
Las Vegas is not a cheap city anymore. The last

00:22:36.500 --> 00:22:38.500
10 years, I don't think it's been a cheap city

00:22:38.500 --> 00:22:41.180
for probably 10 years. For certainly the last

00:22:41.180 --> 00:22:45.579
four years and five years. We've outpaced some

00:22:45.579 --> 00:22:47.759
Inland Empire cities in California. We've outpaced

00:22:47.759 --> 00:22:53.359
some Northern California exurbs. We've become

00:22:53.359 --> 00:22:56.180
a... City in our own right in terms of sales

00:22:56.180 --> 00:22:58.519
price and the population and amenities So I guess

00:22:58.519 --> 00:23:01.500
there's no reason why we would expect homeownership

00:23:01.500 --> 00:23:04.539
to be any better than the national averages That's

00:23:04.539 --> 00:23:06.400
true. That's true So when you say first -time

00:23:06.400 --> 00:23:09.140
homebuyer, we're you know, what that's a really

00:23:09.140 --> 00:23:11.339
broad spectrum of people. Sometimes they're waiting

00:23:11.339 --> 00:23:13.470
until you know, maybe they've gone to college

00:23:13.470 --> 00:23:15.009
and they're waiting until they get that promotion

00:23:15.009 --> 00:23:16.670
or the next new job, or they're waiting until

00:23:16.670 --> 00:23:18.670
they have a partner in a dual income household

00:23:18.670 --> 00:23:22.069
or whatever it might be. But that's 24 homes

00:23:22.069 --> 00:23:25.490
that will be a pretty diverse opportunity of

00:23:25.490 --> 00:23:28.930
people to sell to. It will. I mean, it's definitely

00:23:28.930 --> 00:23:31.190
something that we'll have to phase in as well,

00:23:31.210 --> 00:23:34.609
you know, with demand. No one's going further

00:23:34.609 --> 00:23:39.089
out because it is stilter. Yes. I did have a

00:23:39.089 --> 00:23:42.009
meeting with my engineering firm. yesterday,

00:23:42.009 --> 00:23:44.349
and believe it or not, there's a world where

00:23:44.349 --> 00:23:47.390
we have a map recorded by the end of this year.

00:23:48.250 --> 00:23:52.210
Wow. Okay. Because the owners I JV'd with did

00:23:52.210 --> 00:23:56.049
all the zoning change. So all I have to do is

00:23:56.049 --> 00:23:58.009
do the drainage, hydrology studies, things like

00:23:58.009 --> 00:24:00.349
that, water network analysis, traffic, lay out

00:24:00.349 --> 00:24:04.829
the map. Zoning's approved. So we're in the fun

00:24:04.829 --> 00:24:07.579
part now where we get to... And I get creative

00:24:07.579 --> 00:24:13.900
so believe it or not it it will be started Finished

00:24:13.900 --> 00:24:16.779
and closed out probably before maybe even phase

00:24:16.779 --> 00:24:20.099
one the first 31 of downtown is Because the way

00:24:20.099 --> 00:24:22.259
the buildings are it's only three buildings of

00:24:22.259 --> 00:24:25.680
it's like a ten seven and seven So I can only

00:24:25.680 --> 00:24:27.660
goes quick. Yeah, I can only phase it so much.

00:24:27.680 --> 00:24:31.599
I can probably do seven then ten then seven Probably

00:24:31.599 --> 00:24:37.980
an 18 month project So yeah We'll see. Sounds

00:24:37.980 --> 00:24:40.000
big, but it is kind of a get in and get out.

00:24:40.420 --> 00:24:44.079
I'm targeting like 370s, 400s, you know, that's

00:24:44.079 --> 00:24:46.559
kind of, I don't think we'll get much more than

00:24:46.559 --> 00:24:48.859
$400 ,000 out of even a big model, even if we

00:24:48.859 --> 00:24:51.200
went to a three story concept and a couple of

00:24:51.200 --> 00:24:53.259
them. And they're smaller. They are smaller.

00:24:53.259 --> 00:24:57.019
24 foot, you know, square foot pads. You're really

00:24:57.019 --> 00:24:59.180
a narrow home. And so our square footage on those

00:24:59.180 --> 00:25:01.180
will be significantly less than they are on the

00:25:01.180 --> 00:25:03.640
downtown project. Correct. Yeah. We're probably

00:25:03.640 --> 00:25:06.420
looking at... you know, versus 1800, we're looking

00:25:06.420 --> 00:25:09.700
at more like 1300 square feet of livable. 1213,

00:25:09.779 --> 00:25:13.559
which is, you know, build a great home in that

00:25:13.559 --> 00:25:17.440
11 to 1400 square foot space. And if we can deliver

00:25:17.440 --> 00:25:20.740
something that's $150 ,000 below the median sales

00:25:20.740 --> 00:25:22.759
price for the county and it's new construction,

00:25:23.519 --> 00:25:25.220
that's exciting. I'd be pretty proud of that

00:25:25.220 --> 00:25:26.980
if we can do it. I mean, we'll see how our build

00:25:26.980 --> 00:25:29.220
comes coming, but yeah, well, I think we can

00:25:29.220 --> 00:25:31.339
get there. I'm not... Super worried about that

00:25:31.339 --> 00:25:33.440
because I know where we can make adjustments

00:25:33.440 --> 00:25:35.259
I don't want to say cuts but make adjustments

00:25:35.259 --> 00:25:37.380
to our product offering will still probably be

00:25:37.380 --> 00:25:39.759
better than Where a big production builder would

00:25:39.759 --> 00:25:42.660
be in that price point. I'll still opt for an

00:25:42.660 --> 00:25:45.119
extra $300 worth of baseboards. So they have

00:25:45.119 --> 00:25:47.099
five inch baseboards versus two inch. Yeah, I

00:25:47.099 --> 00:25:50.700
just know how I am It'll come out of the margin

00:25:50.700 --> 00:25:52.619
it won't come to the cell it won't be trickled

00:25:52.619 --> 00:25:53.900
up to the sales price It'll just come out of

00:25:53.900 --> 00:25:56.579
the margin. I know I know I know how I am So

00:25:56.579 --> 00:25:59.099
it'll be a compelling product for what it is

00:26:00.850 --> 00:26:03.170
That's exciting. And like you said, it's something

00:26:03.170 --> 00:26:04.869
to be proud of, to be able to put something in

00:26:04.869 --> 00:26:07.230
the marketplace that's going to be attainable

00:26:07.230 --> 00:26:09.049
for people who maybe didn't think they could

00:26:09.049 --> 00:26:13.029
afford a home. It's a passion of mine. I've put

00:26:13.029 --> 00:26:14.950
it out in the world a year and I've always wanted

00:26:14.950 --> 00:26:16.410
to do it when I got into home building, but I

00:26:16.410 --> 00:26:19.329
put it out, wish cast it into the universe that

00:26:19.329 --> 00:26:23.150
I want to do more attainable product. And these

00:26:23.150 --> 00:26:25.410
projects have found me. including our Western

00:26:25.410 --> 00:26:27.509
Nargos. Now, again, they're twice the median

00:26:27.509 --> 00:26:30.730
average, twice the median sales price, but that's,

00:26:30.730 --> 00:26:33.430
we're used to building four to six times the

00:26:33.430 --> 00:26:35.890
median sales price. And although I love that

00:26:35.890 --> 00:26:39.710
space, I'm tired of buying $60 ,000 worth of

00:26:39.710 --> 00:26:43.450
appliances for one house. It's going to be kind

00:26:43.450 --> 00:26:45.509
of nice to say, oh, $60 ,000 bought the whole

00:26:45.509 --> 00:26:51.089
phase if we're doing a phase of 10 or 20. Very

00:26:51.089 --> 00:26:53.309
different. So that's what we have going on and

00:26:53.309 --> 00:26:56.009
we're teasing it a little bit now and you know,

00:26:56.190 --> 00:26:58.569
stay tuned for more We'll definitely have more

00:26:58.569 --> 00:27:00.710
developments, especially once we officially own

00:27:00.710 --> 00:27:03.589
it. It is ours It's under contract and it's just

00:27:03.589 --> 00:27:07.549
got we got some hurdles to jump through logistically

00:27:07.549 --> 00:27:11.930
and legally and nothing that should Throw a major

00:27:11.930 --> 00:27:13.549
wrench in it, but it's just going through the

00:27:13.549 --> 00:27:16.549
motions of that. Meanwhile, we're doing all of

00:27:16.549 --> 00:27:19.900
our backend stuff to limit our downtime as soon

00:27:19.900 --> 00:27:21.859
as we do own it, as soon as we start paying interest,

00:27:22.400 --> 00:27:24.539
trying to limit our downtime on that as well.

00:27:25.299 --> 00:27:27.660
Had a meeting out there earlier this week with

00:27:27.660 --> 00:27:30.519
all of our subcontractors, just kind of getting

00:27:30.519 --> 00:27:32.240
them on board. This is what the electrical looks

00:27:32.240 --> 00:27:33.660
like, this is what it's going to need so that

00:27:33.660 --> 00:27:36.079
you can start collecting pricing, make sure that

00:27:36.079 --> 00:27:38.160
everybody has the time in their schedules and

00:27:38.160 --> 00:27:41.279
the labor available to be ready to hit the ground

00:27:41.279 --> 00:27:45.980
as soon as we sign to own it. Yeah, because there

00:27:45.980 --> 00:27:49.319
are things that... Right. There are things that

00:27:49.319 --> 00:27:52.119
we can do before our first permit. We can clean

00:27:52.119 --> 00:27:53.960
up the site. We can get rid of anything that's

00:27:53.960 --> 00:27:56.279
damaged. There's a lot of things we can do. We

00:27:56.279 --> 00:27:59.200
can do demo. We can't do any demo. We can do

00:27:59.200 --> 00:28:01.180
demo because of what we're doing. We're not taking

00:28:01.180 --> 00:28:04.220
down entire structures. We're just removing damaged

00:28:04.220 --> 00:28:06.960
drywall and leaving, you know, cutting access

00:28:06.960 --> 00:28:10.480
points for wiring and piping and all those things

00:28:10.480 --> 00:28:12.220
we can do. And it's been an abandoned site. So

00:28:12.220 --> 00:28:14.319
there's just leaves and there's trash that's

00:28:14.319 --> 00:28:16.039
blown down the street and all of that kind of

00:28:16.039 --> 00:28:18.319
stuff. And we've, you know, already got somebody

00:28:18.319 --> 00:28:21.299
who's going out to just do that part. But even

00:28:21.299 --> 00:28:24.099
just that is going to be a huge improvement.

00:28:24.740 --> 00:28:26.779
Agreed. Yeah, I'm excited. Just makes it feel

00:28:26.779 --> 00:28:29.319
alive when it's not covered in weeds or tumbleweeds

00:28:29.319 --> 00:28:34.500
and trash. Right. Yeah, and we'll have hiccups

00:28:34.500 --> 00:28:37.180
and we'll have drama and we're going to have

00:28:37.180 --> 00:28:38.700
great security as downtown. I mean, we're going

00:28:38.700 --> 00:28:40.579
to have great security, especially until the

00:28:40.579 --> 00:28:42.519
first few residents start moving in. We're going

00:28:42.519 --> 00:28:44.000
to have great security down there just to make

00:28:44.000 --> 00:28:47.210
sure we're covered. And construction sites notoriously

00:28:47.210 --> 00:28:51.930
have things that walk off. They do. It's just

00:28:51.930 --> 00:28:54.690
part of it. That's factored into the margin as

00:28:54.690 --> 00:28:59.049
well. Right. It is. Yeah, exactly. It is. It

00:28:59.049 --> 00:29:00.650
doesn't matter where you're building. Construction

00:29:00.650 --> 00:29:02.430
site, you know, people want the copper, people

00:29:02.430 --> 00:29:05.769
want the appliances. So having security on site

00:29:05.769 --> 00:29:09.500
is... really the only way to, you don't lose

00:29:09.500 --> 00:29:11.900
the quantity of inventory. Right, right. There's

00:29:11.900 --> 00:29:13.759
a lot of management that comes with that. Right

00:29:13.759 --> 00:29:17.099
timing things, right timing appliances and securing

00:29:17.099 --> 00:29:20.019
the houses and more onsite project management.

00:29:20.180 --> 00:29:22.279
And we're used to kind of having a little bit

00:29:22.279 --> 00:29:25.220
of a laissez -faire management style with some

00:29:25.220 --> 00:29:27.240
of our guard gated communities where we just

00:29:27.240 --> 00:29:30.220
know that now shoot the front door. I mean, I

00:29:30.220 --> 00:29:31.700
shouldn't say this, but a couple of our houses

00:29:31.700 --> 00:29:34.150
out. I'm going to say everything. We're going

00:29:34.150 --> 00:29:35.670
to get the addresses and everything. They weren't

00:29:35.670 --> 00:29:37.329
even locked for a month. What are you going to

00:29:37.329 --> 00:29:40.650
say? They weren't even locked for a month. They

00:29:40.650 --> 00:29:42.349
should probably lock these houses at the end

00:29:42.349 --> 00:29:44.769
of the day. They're fully done houses. Jeez.

00:29:45.279 --> 00:29:48.660
I know. We got a lazy, right? Not lazy, but complacent.

00:29:48.660 --> 00:29:51.039
Yeah, you know that you have guard gated. And

00:29:51.039 --> 00:29:53.539
out there, obviously, we're not only guard gated,

00:29:53.740 --> 00:29:56.519
but patrolled. And the patrol knows us. And so

00:29:56.519 --> 00:29:58.180
they're watching our homes a little bit more

00:29:58.180 --> 00:30:02.460
carefully. So it really isn't completely unattended.

00:30:02.880 --> 00:30:05.319
But as soon as some of those finishes and things

00:30:05.319 --> 00:30:09.940
start going into it, it's time to secure them

00:30:09.940 --> 00:30:11.660
up. It's just a new consideration. But in this

00:30:11.660 --> 00:30:15.640
case, we'll have to do it far sooner. Oh, for

00:30:15.640 --> 00:30:17.779
sure. Yeah. And because it's been abandoned,

00:30:18.319 --> 00:30:19.960
you and I know what's out there, but even you

00:30:19.960 --> 00:30:23.940
guys can imagine people have tried to make it

00:30:23.940 --> 00:30:25.740
a comfortable place for them when... Some of

00:30:25.740 --> 00:30:29.700
our first buyers, yeah. Exactly. Staying rent

00:30:29.700 --> 00:30:33.539
-free. Right. Yeah. So yeah, a little cleanup

00:30:33.539 --> 00:30:35.940
and a little start over on some of them, but

00:30:35.940 --> 00:30:39.190
it will be... will be a fun challenge. And the

00:30:39.190 --> 00:30:42.529
whole team is excited. I know you are, and obviously

00:30:42.529 --> 00:30:45.430
you can hear that I am, but the whole team is

00:30:45.430 --> 00:30:47.490
excited to get started on it. I don't think one

00:30:47.490 --> 00:30:49.210
person has said - Even our vendors, our contract,

00:30:49.390 --> 00:30:51.890
everybody. Everybody's excited. Yeah, everybody

00:30:51.890 --> 00:30:53.930
is. Yes, our vendors were excited when they were

00:30:53.930 --> 00:30:57.250
there. And yes, so we've definitely got the support.

00:30:58.750 --> 00:31:01.029
Yeah. It'll be a good one. Hopefully the market's

00:31:01.029 --> 00:31:03.490
excited. Yeah. Yeah. Yeah. And we'll keep you

00:31:03.490 --> 00:31:05.789
guys updated. Obviously, it's going to be taking

00:31:05.789 --> 00:31:07.750
up a lot of our bandwidth and a lot of our time

00:31:07.750 --> 00:31:10.490
and energy. And so conversations and new topics

00:31:10.490 --> 00:31:13.410
and things will come up regularly. So you can

00:31:13.410 --> 00:31:16.630
expect to hear a lot more about it as time goes.

00:31:17.630 --> 00:31:20.490
So this is just the first of many conversations

00:31:20.490 --> 00:31:23.529
we will be having about this project and other

00:31:23.529 --> 00:31:25.589
townhome projects that may come to us in the

00:31:25.589 --> 00:31:29.009
future. Thanks for your time, Michael. Thank

00:31:29.009 --> 00:31:31.970
you for your knowledge. Appreciate it. And thank

00:31:31.970 --> 00:31:35.009
you guys for being here, and we will see you

00:31:35.009 --> 00:31:37.470
on the next episode of Trust the Process podcast.

00:31:37.930 --> 00:31:40.109
Until then, be well. Bye -bye.
