WEBVTT

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That's a wrap on season one of Trust the Process

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podcast. Thank you for listening, sharing, and

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sending us your questions and comments. We've

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enjoyed sharing our takeaways with you. The final

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episode of this season is a mashup of all your

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favorite clips from the past year. See you in

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2026 with more builds, stories, and lessons from

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the field. Ever wonder what really happens behind

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the scenes in construction, real estate, and

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development? We pull back the curtain on the

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new home construction industry, the real estate

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market, and the trends shaping it all. Discover

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the stories, insights, and expertise behind the

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process of building a new home. Join us for Trust

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the Process Podcast, and let's build something

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great. together. All luxury homes are custom,

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but not all custom homes are luxury. And I say

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that, I mean, there are some really nice production

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tract homes that you could consider luxury, especially

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in some higher cost markets. Sure. But for the

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most part, you don't have to be in the luxury

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space to be a custom home builder, some rural

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areas and some rural states. You could be building

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in Kansas and maybe you're a custom home builder,

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but your average sales price is $450 ,000. So

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I look at it that way. Something that is not

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being replicated at scale, irresponsible. Water

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management is what equals more water usage. Agriculture

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in an arid, dry climate equals water usage. So

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as long as we know what we're dealing with, I'm

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not advocating to get rid of every farm west

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of the Mississippi, I'm just saying we have to

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acknowledge that the Colorado River is an agricultural

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water supply more than it is anything else. And

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then after that, it's its own vegetation, then

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every city on the Colorado River, and then evaporation.

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It's just crazy to me that that's where the water

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goes. Another kind of Interesting thought and

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this is way down the rabbit hole, but the city

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kind of owns your property too. You're basically

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in business with your city. And if you don't

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think that just stop paying your property taxes

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for a while and that house becomes theirs. So

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really every home that's built the city might

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see as their home. They have a vested interest

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in that home as well. It's their tax base. So

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They might own that house one day, if you're

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not careful. Welcome back to Trust the Process,

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podcast where we talk about real estate, new

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home construction, the housing industry, and

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everything in between. Today, we are going to

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talk about a topic that's a little controversial,

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especially here in the desert, water. I know

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that just stirred a lot of people up right away.

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I can hear them. I can hear the trolls in their

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comments right now. All builders taking all the

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water, building so many homes. And so wanted

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to do a bit of a deep dive on this just so that

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we could sort of lay the foundation for the awareness

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of the water. Obviously there is a conservation

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effort, but some of that and then maybe answer

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some of the questions that we get from people

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about water and about building as how it relates

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to water. So I'll let you. I'll let you take

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our resident expert. I'll let you take... And

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this is not one I'll claim full expertise on

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because it's a... I mean, there's geologists

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that study this and there's a lot of things that

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go into it. So I don't proclaim to be an expert,

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but it is something that's relevant to the industry

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and it's relevant to being a citizen of the Southwest.

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You know, none of us are probably supposed to

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be here. Yeah. I pretty much took some of the

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most hostile land in the country and said, let's

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put a couple more people. Right. Right. You're

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creating something that's deeply needed. So I

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think that there's a resentment that comes with

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that, just like you might present oil companies

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because you feel like, well, we need them. we

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need gas right we need gasoline for our car and

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you're charging this and your profits for this

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and you're right yes i get it they're making

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something that is a necessity but they do they

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are a business and it's not It's not a builder's

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responsibility. I can have a mission in my life

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that I would love to put more homes into the

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ground or change the way home building is done.

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But at the end of the day, it's not my responsibility

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to make the real estate market affordable. We

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thought it would be fun to invite you into that

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behind the scenes process, seeing how we get

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from raw land to finished product where we're

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handing off the keys to a happy homeowner and

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how all of those pieces come together. As you

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can imagine, it's not always a seamless process.

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So there's a lot of ebb and flow and highs and

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lows, and we'll take you through the successes

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of the journey. And I'm sure there will be a

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lot of surprises that we don't even know are

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coming. Wouldn't be new construction if there

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were surprises. Everyone is an amateur economist

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when it comes to their home purchase. And I think

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that you're 100 % correct in that they don't

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know how to feel about the interest rates. They

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don't even know what a 7 % rate translates to

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in a pain they don't realize that it's true that

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is a huge when most of your amortization on the

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front end is interest Seven percent versus three

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and a half percent is a doubling of your mortgage

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payment because so much of it is interest So

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it is a is a really big deal proves that each

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one is really a labor of love and get air You

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know people don't always know how much emotion

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has gone into that or how you know How much you

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have learned to love that project because you

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could have bailed on it and you didn't exactly

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by the time you're going vertical you've You've

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passed on several off -ramps. You know, I don't

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want to do that. I don't do that one I don't

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want that one. I want to see it through So need

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a third party an adult in the room I even government

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that regulates it for you because I can't go

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start a Jetliner company tomorrow, although don't

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put it past me But I think don't give me any

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ideas you also look at back even just a few generations

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ago, my grandmother, still going, never rode

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a bike and never had a driver's license. So she

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lives in New York. She walks everywhere, takes

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the city bus, or my cousins bring her, my uncle

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brings her, they all take care of her. So the

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idea of her living out in a suburb would just

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be anathema to everything that she's ever grown

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up thinking. It's just, no, why would I do that?

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So it's as crazy as putting one of us in a...

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you know, 4 -4 walk up. Yeah, that's public transportation.

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She gets on the bus. She's 92 years old. She

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gets on the bus. Yeah. Wow, Grandma, that's amazing.

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It just doesn't happen much in Vegas. It doesn't

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happen here as much as it does in other cities.

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How do you decide what's going to go on any specific

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lot? It's kind of a catch -22 because you're

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building out to a product that you're going to

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market. months from now. So it's anticipating

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what's going to what there might be an appetite

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in that area for and how you put that pricing

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together. And now this year in 2025 will deliver

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around 30 to $32 million worth of new homes.

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Yes, so it's quite a ride. And today we're going

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to talk about... What are we going to talk about?

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Oh, bright spots and headwinds. Oh, bright spots

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and headwinds. Which sounds like an 80s punk

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band. It should be. A hair band. It isn't, it

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should be. Right, I like it. So if the imported

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cost is roughly half of that, usually every person

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that touches it, it doubles, right? Generally

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speaking. So that means that $40 ,000 package

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may be a $20 ,000 import, but I already had a

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14 % tariff on it at that time. So maybe the

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raw cost was 17 ,000. So if we add 60 % tariff

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to that, that's around $8 ,500. Let's call it

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9 ,000. So instead of 40 ,000, I'm at 9 ,000.

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And that's if they went all the way up to 60%.

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As a builder, I fatigue much quicker because

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even though this is my business, I already, you

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know when you have young kids and you know they're

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going to freak out over one thing and you're

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so tired of that friction point, whether it's

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brushing their teeth or whether it's going to

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bed. Sometimes this business feels like that.

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Can we change this refrigerator to the other

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side of the kitchen? No. And when you say no,

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you're waiting for the tantrum. You're waiting

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for the buildup. You're waiting for the four

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AM email or three AM email where they're fired

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up and they're got a bunch of things to say to

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you. And it's those, that's right. When you think

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about, I have to explain this so many times.

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That's why I wanted to make an episode. So number

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one zoning. So the zoning is you would have to

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have a lot of political will to change that zoning

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because not only do we have minimum lot sizes,

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we have minimum setbacks, many times we have

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minimum structure sizes too. So it would be illegal

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to build a 400 square foot home on that lot.

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There are certain size requirements. Maybe it's

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1 ,500, maybe it's 1 ,000. And that's saying

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the land's not in any kind of HOA or has any

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kind of special conditions that way. That's strike

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number one. I'm doing usually one -off. I mean

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we have a batch running through four in that

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in South Shore So those I had the lots and I

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was able to put the same plan on two of them

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and then a similar plan on the third and then

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a single story another just to mix up my product

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offering But once I had all the architectural

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design now we're pouring those foundations this

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week. So I have to order windows So I ordered

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windows on one all over windows, you know, so

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this week I have to have all the windows order

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because they're six weeks out. So as the lead

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time Item starts to come to where I need to have

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a mortar so that they're here on time That's

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when I start making decisions Aluminum thermally

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broken bronze aluminum windows bronze color aluminum

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windows are roughly twice as much as the same

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product and vinyl and then fiberglass somewhere

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in between Efficiency and yeah, there's some

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do I buy a name brand and with that one when

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you're building in South Shore? You're limited

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by the HOA to they have criteria that you have

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to meet for the exterior. Oh for sure Yeah, yeah,

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you just can't I can't change anything on the

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outside. Once I Submitted it to the HOA, submitted

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my design and my elevations. That's it. I can

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change windows, but I have to reapply. So this

00:09:45.649 --> 00:09:47.830
one, I'm deciding to do a bronze window. I just

00:09:47.830 --> 00:09:49.330
have to send it in. That's an approved window.

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So that's something I've never been afraid of.

00:09:51.509 --> 00:09:53.629
I'll jump. I don't even need to know there's

00:09:53.629 --> 00:09:57.269
a parachute there. So I'm good with that. That's

00:09:57.269 --> 00:09:59.649
entirely true. You will learn throughout the

00:09:59.649 --> 00:10:02.309
course of this podcast. Michael is fearless about

00:10:02.309 --> 00:10:04.690
moving into your territory. It's a blessing.

00:10:04.889 --> 00:10:08.870
It's a gift. Absolutely. remains to be seen,

00:10:09.090 --> 00:10:12.509
but it's so far been a blessing. Let's find that

00:10:12.509 --> 00:10:14.570
price. Let's find that product that will, that

00:10:14.570 --> 00:10:16.929
will carry that sales price because we think

00:10:16.929 --> 00:10:18.970
the neighborhood and the lots can carry that

00:10:18.970 --> 00:10:21.610
sales price. What kind of designs finishes and

00:10:21.610 --> 00:10:23.850
square footage and amenities are people going

00:10:23.850 --> 00:10:25.750
to expect for that sales price? And that those

00:10:25.750 --> 00:10:28.120
are knowables. I can get an idea of where the

00:10:28.120 --> 00:10:29.879
market is a lot those can change a little bit

00:10:29.879 --> 00:10:32.159
the finishes the yeah you know and probably we're

00:10:32.159 --> 00:10:34.779
gonna use this quality of a product yeah we can

00:10:34.779 --> 00:10:37.019
do whirlpool versus genera if we find that oh

00:10:37.019 --> 00:10:39.940
we kind of we've kind of mixed it or if heaven

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forbid anything should happen or something opens

00:10:42.240 --> 00:10:44.019
up and then you realize you want to build a little

00:10:44.019 --> 00:10:46.659
bit higher which i'm doing on my serene project

00:10:46.659 --> 00:10:52.960
las vegas recycles this sounds hyperbolic 99

00:10:52.960 --> 00:10:56.960
% of its interior water usage. So you could run

00:10:56.960 --> 00:10:59.779
every faucet all day long, flush every toilet

00:10:59.779 --> 00:11:02.620
consistently, and as long as it's hitting a drain,

00:11:03.700 --> 00:11:07.860
99 % of it gets recycled back into the water

00:11:07.860 --> 00:11:12.659
supply. So an apartment complex with 99 % of

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its water use being used indoors, maybe a little

00:11:15.440 --> 00:11:17.039
bit of the desert landscaping in the perimeter,

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and then 99 % of that being recycled... That's

00:11:21.590 --> 00:11:23.470
not where we need to worry about our water. And

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to give the viewers or listeners kind of an insight,

00:11:27.509 --> 00:11:30.370
in 2025, trust homeowners will build and sell

00:11:30.370 --> 00:11:34.169
about $35 million worth of homes. So going from

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one little house nine years ago, not even nine

00:11:37.370 --> 00:11:39.450
years, barely nine years ago, going from one

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little house for $280 ,000 to $35 million worth

00:11:45.669 --> 00:11:48.029
of real estate. And that's just what's on the

00:11:48.029 --> 00:11:51.990
books now. And there's always more. My ears are

00:11:51.990 --> 00:11:54.570
always turning. And for sure. So I don't proclaim

00:11:54.570 --> 00:11:57.769
to be an expert, but it is something that's relevant

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to the industry and it's relevant to being a

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citizen of the Southwest. You know, none of us

00:12:02.809 --> 00:12:05.490
are probably supposed to be here. I pretty much

00:12:05.490 --> 00:12:07.470
took some of the most hostile land in the country

00:12:07.470 --> 00:12:09.350
and said, let's put a couple million people here.

00:12:09.490 --> 00:12:11.870
Sounds good to me. But we do live here and we

00:12:11.870 --> 00:12:13.950
are realtors. And you've been a broker and now

00:12:13.950 --> 00:12:17.860
you're a builder. perspective that overlays.

00:12:17.980 --> 00:12:19.720
And we've answered these questions and have these

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conversations with so many people over the years

00:12:21.820 --> 00:12:24.299
as it relates to housing. So while you maybe

00:12:24.299 --> 00:12:26.220
aren't an expert in terms of the geological sense,

00:12:26.379 --> 00:12:28.320
I think in terms of the housing market and the

00:12:28.320 --> 00:12:30.179
Las Vegas trends and what we understand about

00:12:30.179 --> 00:12:31.639
the water conservation. And the greater southwest,

00:12:31.840 --> 00:12:33.639
yeah. Exactly. I think there's definitely an

00:12:33.639 --> 00:12:35.259
expertise that follows. So you can wear the hat

00:12:35.259 --> 00:12:37.779
on this. OK, you're right. And I did get grilled

00:12:37.779 --> 00:12:40.340
a lot on this even before I was a builder and

00:12:40.340 --> 00:12:42.710
developer and now in a... I definitely get grilled

00:12:42.710 --> 00:12:44.789
on it now, but I remember as a broker, people

00:12:44.789 --> 00:12:46.509
would ask, well, were you worried about water?

00:12:48.409 --> 00:12:50.330
The bottom line is that we're here. We weren't

00:12:50.330 --> 00:12:51.690
probably not supposed to be in the middle of

00:12:51.690 --> 00:12:54.970
the Mojave Desert or in the middle of Arizona

00:12:54.970 --> 00:12:56.730
or in the middle of the Inland Empire. A lot

00:12:56.730 --> 00:12:59.190
of those, a lot of California's desert and a

00:12:59.190 --> 00:13:02.529
lot of population lives in desert or even arid

00:13:02.529 --> 00:13:05.210
climates like Denver. Just really anything west

00:13:05.210 --> 00:13:07.629
of the Mississippi is kind of technically arid.

00:13:07.950 --> 00:13:10.070
I mean, I guess until you get to the Pacific

00:13:10.070 --> 00:13:14.129
Northwest, but a lot of the population that west

00:13:14.129 --> 00:13:15.690
of the Mississippi lives in arid climates. So

00:13:15.690 --> 00:13:18.889
water is a huge concern and I'm not an insurance

00:13:18.889 --> 00:13:21.409
expert, but everything is about the likelihood

00:13:21.409 --> 00:13:24.350
of a major loss happening in X number of years

00:13:24.350 --> 00:13:27.850
over the amount of value of that loss. So if

00:13:27.850 --> 00:13:31.190
a fire is an every 50 year event, that property

00:13:31.190 --> 00:13:33.129
becomes insurable. They're pretty much having

00:13:33.129 --> 00:13:37.679
to hit you with the 2%. Risk so your property

00:13:37.679 --> 00:13:40.940
is a million dollars 2 % of that if you have

00:13:40.940 --> 00:13:44.980
a 1 in 50 year chance of a total loss Just general

00:13:44.980 --> 00:13:46.960
of these are more that goes into these calculations

00:13:46.960 --> 00:13:50.279
and that but in general. That's a $20 ,000 a

00:13:50.279 --> 00:13:54.139
year policy Because it's a 2 % risk of a loss

00:13:54.139 --> 00:13:57.620
so when you couple that with other natural disasters

00:13:57.620 --> 00:14:00.500
and over other overlays and then just an overall

00:14:00.500 --> 00:14:03.440
appetite for Wanting to be in that business at

00:14:03.440 --> 00:14:06.539
the end of the day Insurance is a capitalist

00:14:06.539 --> 00:14:08.460
endeavor, so you're going to have to have people

00:14:08.460 --> 00:14:11.039
that want to take that risk. Even if the math

00:14:11.039 --> 00:14:14.120
is $20 ,000, maybe the market has policies priced

00:14:14.120 --> 00:14:18.899
at $40 ,000, and it just might be an uninsurable,

00:14:19.100 --> 00:14:22.419
insurmountable hill to climb. Production homes

00:14:22.419 --> 00:14:25.820
are what we might call a cookie -cutter suburban

00:14:25.820 --> 00:14:29.159
house, a neighborhood maybe probably 50 homes

00:14:29.159 --> 00:14:32.840
or greater, generally built by a publicly traded

00:14:32.840 --> 00:14:36.600
home builder. You need very deep pockets to undertake

00:14:36.600 --> 00:14:39.039
subdivisions at large, to hold the land, to hold

00:14:39.039 --> 00:14:42.379
the infrastructure, and the amount of manpower

00:14:42.379 --> 00:14:46.320
just in managing projects at large requires you

00:14:46.320 --> 00:14:49.100
to be a very well -funded, like I said, generally

00:14:49.100 --> 00:14:52.360
publicly traded company. The other day it's housing.

00:14:53.379 --> 00:14:55.480
Housing is a basic need and a luxury good at

00:14:55.480 --> 00:14:58.519
the same time. A production home can be a luxury

00:14:58.519 --> 00:15:01.039
good. Definitely does not have to be custom to

00:15:01.039 --> 00:15:03.600
be a luxury good. And a custom home can be basic

00:15:03.600 --> 00:15:05.620
housing, depending on where you live. It's just

00:15:05.620 --> 00:15:07.340
kind of the nature of who built it, what was

00:15:07.340 --> 00:15:09.480
the process like, what was the end user's involvement

00:15:09.480 --> 00:15:12.360
in the process, and that's kind of how. But it's

00:15:12.360 --> 00:15:14.500
a Venn diagram, and a lot of it overlaps. Now

00:15:14.500 --> 00:15:16.840
you have your demo costs, or even if they were

00:15:16.840 --> 00:15:19.419
to buy a home with you, one of our homes that's

00:15:19.419 --> 00:15:21.120
completely finished and it's the wrong cabinet

00:15:21.120 --> 00:15:23.440
color, let's just use that as an example, they've

00:15:23.440 --> 00:15:25.259
got to go in, they've got to do the demo, they've

00:15:25.259 --> 00:15:26.860
got to hire the labor, they have to order the

00:15:26.860 --> 00:15:28.539
product, they have to, so all of those things.

00:15:28.539 --> 00:15:30.559
Those variables that now are very shouldering.

00:15:30.720 --> 00:15:34.039
Sure, sure, so it is a real cost, it's a hard

00:15:34.039 --> 00:15:35.879
cost, it's an absolute cost, and it's something

00:15:35.879 --> 00:15:39.199
that has to be factored in either way, so. So

00:15:39.199 --> 00:15:41.940
it's a convenience. A lumber package, just to

00:15:41.940 --> 00:15:43.259
pull back the curtain a little bit, a lumber

00:15:43.259 --> 00:15:45.879
package on a luxury home. You know what a good

00:15:45.879 --> 00:15:47.799
rule of thumb, a lumber package on a house is

00:15:47.799 --> 00:15:50.419
around $10 a square foot. That's going to depend

00:15:50.419 --> 00:15:52.259
on ceiling heights and different things. That's

00:15:52.259 --> 00:15:53.879
not including your trusses, your floor trusses,

00:15:53.980 --> 00:15:56.519
your roof trusses, but a lumber package is around,

00:15:56.559 --> 00:15:58.159
so if you build a 4 ,000 square foot home, it's

00:15:58.159 --> 00:16:02.299
$40 ,000. Once you've signed off on everything,

00:16:02.639 --> 00:16:05.610
design wise. As I mentioned, it sees five different

00:16:05.610 --> 00:16:07.169
engineers. It's going to see an electrical engineer

00:16:07.169 --> 00:16:08.769
to lay out the electrical schematic and do the

00:16:08.769 --> 00:16:10.990
load calculations. It's going to see a plumbing

00:16:10.990 --> 00:16:12.750
engineer that's going to draw where all the gas

00:16:12.750 --> 00:16:15.049
lines, waste lines, and supply lines go. It's

00:16:15.049 --> 00:16:18.009
going to have an HVAC, what we call a mechanical

00:16:18.009 --> 00:16:21.090
engineer. These plans are called MEPs. So that's

00:16:21.090 --> 00:16:23.169
three engineers right there. And then you'll

00:16:23.169 --> 00:16:25.190
have your structural engineer after your soils

00:16:25.190 --> 00:16:27.230
engineer. That's why I hesitated to say five,

00:16:27.450 --> 00:16:29.340
because you could argue it's six. because we

00:16:29.340 --> 00:16:31.519
have a soils engineer that goes out and bores

00:16:31.519 --> 00:16:33.840
the soil and does compaction tests and says,

00:16:34.019 --> 00:16:36.740
okay, your footers need to be this deep and your

00:16:36.740 --> 00:16:38.480
load bearing on this soil, maybe the soil needs

00:16:38.480 --> 00:16:40.399
to come out, which we call over -exing. You're

00:16:40.399 --> 00:16:43.159
over -excavating it and then putting it back

00:16:43.159 --> 00:16:46.100
at a more compacted. And usually having third

00:16:46.100 --> 00:16:48.659
party engineers test that during construction

00:16:48.659 --> 00:16:52.120
or watch it, what we call lifts. So usually every

00:16:52.120 --> 00:16:54.350
foot. That's down the road. That's once we've

00:16:54.350 --> 00:16:55.570
broken ground. But those are the things that

00:16:55.570 --> 00:16:57.850
are called out during those tests between the

00:16:57.850 --> 00:16:59.950
structural engineer, talking with the geotechnical

00:16:59.950 --> 00:17:01.990
engineer, working along with the architect and

00:17:01.990 --> 00:17:04.210
the MEP engineer. They all do need to talk to

00:17:04.210 --> 00:17:06.849
each other. And that's where a builder is kind

00:17:06.849 --> 00:17:09.269
of acts as a liaison because no one's going to

00:17:09.269 --> 00:17:10.950
own your project the way you're going to own

00:17:10.950 --> 00:17:13.470
it. Your builder is your second best proxy for

00:17:13.470 --> 00:17:15.329
that. So if you're having, you know, you're employing

00:17:15.329 --> 00:17:17.109
a custom home builder, you want someone that

00:17:17.109 --> 00:17:19.470
you can trust that has the experience that can

00:17:19.470 --> 00:17:21.269
act as your advocate to say, oh, we've reviewed

00:17:21.269 --> 00:17:24.430
these plans. This is something I commonly see.

00:17:24.750 --> 00:17:26.849
The structurals are over -engineered because

00:17:26.849 --> 00:17:29.390
an engineer's main purpose is not to save you

00:17:29.390 --> 00:17:31.730
money and build costs, it's to limit liability

00:17:31.730 --> 00:17:35.390
on his own license. So I just had a project in

00:17:35.390 --> 00:17:36.769
South Shore, one of the ones we'll cover in the

00:17:36.769 --> 00:17:39.390
later episode that had a concrete bid come back

00:17:39.390 --> 00:17:43.490
at $93 ,000, a home that I expected of $45 ,000

00:17:43.490 --> 00:17:46.450
to $50 ,000. And you get the bid and you go,

00:17:46.529 --> 00:17:48.410
no, we're re -engineering this house. I looked

00:17:48.410 --> 00:17:50.190
at it. He way over -engineered it for the soils

00:17:50.190 --> 00:17:52.869
report. He did footers that were two times wider,

00:17:52.950 --> 00:17:55.869
two times deeper. What we saw was, you know,

00:17:56.170 --> 00:17:58.549
the little bit of, you know, liability avoidance.

00:17:58.630 --> 00:18:00.289
I went and shopped it to another engineer, paid

00:18:00.289 --> 00:18:02.650
for another set of structural plans, but that

00:18:02.650 --> 00:18:06.049
$6 ,000 saved me $50 ,000 worth of concrete slab.

00:18:06.450 --> 00:18:08.589
So well worth it. And then other efficiencies

00:18:08.589 --> 00:18:11.009
I picked up. Huge. And that's why the build,

00:18:11.210 --> 00:18:12.910
you know, the building industry is not for the

00:18:12.910 --> 00:18:14.549
faint of heart. When you've got, when you have

00:18:14.549 --> 00:18:16.650
15 of those and you make a $50 ,000 mistake,

00:18:16.890 --> 00:18:20.380
it can be It's really painful. Costly. Yeah.

00:18:22.099 --> 00:18:23.859
And then the other engineer, the final engineer

00:18:23.859 --> 00:18:25.579
would be your civil engineer is creating your

00:18:25.579 --> 00:18:27.619
grading plan and creating your site plan and

00:18:27.619 --> 00:18:28.960
showing where all the water is going to go and

00:18:28.960 --> 00:18:30.740
how the home is going to sit and how high the

00:18:30.740 --> 00:18:33.779
pad elevations are. And that's your last engineer.

00:18:33.859 --> 00:18:35.980
And then you submit that to the city. How does

00:18:35.980 --> 00:18:38.279
that zoning get initiated? Where does it come

00:18:38.279 --> 00:18:41.839
from originally? That's a deep word. Okay. We'll

00:18:41.839 --> 00:18:42.759
save that for another time. I wish there was

00:18:42.759 --> 00:18:47.019
something more than water in this. Where is all

00:18:47.019 --> 00:18:50.500
the land? Why are we in a land shortage on paper,

00:18:50.700 --> 00:18:55.039
but not in reality, right? If we were to drop

00:18:55.039 --> 00:18:58.539
an alien into any major US city, and you said,

00:18:58.900 --> 00:19:01.259
believe it or not, one of our scarcest assets

00:19:01.259 --> 00:19:04.539
as a city is our land, they would beam you up

00:19:04.539 --> 00:19:08.220
and shoot you into a comet. Welcome back to Trust

00:19:08.220 --> 00:19:17.829
the Process, podcast where we... Yes. Okay, what

00:19:17.829 --> 00:19:21.230
are we doing here making cookies or muffins?

00:19:23.609 --> 00:19:25.950
3D printing models that come together and that

00:19:25.950 --> 00:19:27.750
kind of thing. I mean, there's some of that happening

00:19:27.750 --> 00:19:30.690
They look like the hives, you know that in fact

00:19:30.690 --> 00:19:33.029
a big publicly traded company did a whole neighborhood

00:19:33.029 --> 00:19:36.509
in Texas of 3d printed homes and It's great.

00:19:36.509 --> 00:19:38.569
And that's another thing people ask me tiny homes

00:19:38.569 --> 00:19:42.009
and then somewhat less frequently 3d printed

00:19:42.009 --> 00:19:45.960
homes, but the funny thing is what Okay, what

00:19:45.960 --> 00:19:49.039
problem did that solve homes carry around a 25

00:19:49.039 --> 00:19:51.420
% premium over resale homes? That's just the

00:19:51.420 --> 00:19:53.900
market speaking I can't I can't dictate the market

00:19:53.900 --> 00:19:56.940
good or bad So if my homes carry an extra 25

00:19:56.940 --> 00:19:59.059
% margin or even your average production home

00:19:59.059 --> 00:20:02.319
carries a 25 % margin over a 15 year old home

00:20:02.319 --> 00:20:05.240
It looks like the builder is charging seven hundred

00:20:05.240 --> 00:20:06.619
fifty thousand for the same thing. You could

00:20:06.619 --> 00:20:09.980
get as a resale for $625 ,000 or $600 ,000, but

00:20:09.980 --> 00:20:12.000
what you're not factoring into the equation is

00:20:12.000 --> 00:20:13.539
that all those components are near the end of

00:20:13.539 --> 00:20:15.160
their functional life. All the expensive things

00:20:15.160 --> 00:20:17.599
are coming up due, or if it's a 25 -year -old

00:20:17.599 --> 00:20:20.039
home, all your windows need to be replaced, and

00:20:20.039 --> 00:20:22.440
components, or the floor plans are dated, the

00:20:22.440 --> 00:20:25.319
market value is there at about a 25 % premium.

00:20:25.740 --> 00:20:31.119
So we're using 75 % of the water that we were

00:20:31.119 --> 00:20:32.779
using 20 years ago, and we grew by three -quarters

00:20:32.779 --> 00:20:33.960
of a million people. That's good news. That's

00:20:33.960 --> 00:20:36.059
great. So it shows you that growth does not equal

00:20:36.059 --> 00:20:39.359
more water. usage. Irresponsible water management

00:20:39.359 --> 00:20:41.680
is what equals more water usage. Agriculture

00:20:41.680 --> 00:20:44.279
in an arid dry climate equals water usage. So

00:20:44.279 --> 00:20:47.000
if I'm building a 4 ,000 square foot home, I'm

00:20:47.000 --> 00:20:50.700
spending on the order of $60 ,000 before my permit.

00:20:51.019 --> 00:20:52.960
And then the permit is generally based on the

00:20:52.960 --> 00:20:55.240
size of the home, how many fixtures are in it.

00:20:55.539 --> 00:20:58.160
So your permit in our market is generally on

00:20:58.160 --> 00:21:01.180
a home like that, another 8 to 10 ,000. And plan

00:21:01.180 --> 00:21:04.029
check these are another 1 ,500. HOAs usually

00:21:04.029 --> 00:21:06.690
charge a fee. So on one of our luxury homes in

00:21:06.690 --> 00:21:08.970
South Shore and like Las Vegas is just an example

00:21:08.970 --> 00:21:11.769
between the HOA and the permitting and all of

00:21:11.769 --> 00:21:13.569
the professions that go into the engineering

00:21:13.569 --> 00:21:16.430
and architecture, it's around $100 ,000. Before

00:21:16.430 --> 00:21:20.390
I move my first speck of dirt, $100 ,000. Just

00:21:20.390 --> 00:21:22.470
a home on paper, that's all. Just a home on paper

00:21:22.470 --> 00:21:25.890
plus a half a million dollar lot or $400 ,000

00:21:25.890 --> 00:21:29.269
lot, right? So you're... There's a lot of guts

00:21:29.269 --> 00:21:32.150
and glory that goes into before you've mobilized

00:21:32.150 --> 00:21:35.970
your first laborer on site. It's definitely a

00:21:35.970 --> 00:21:38.750
trying, challenging industry. There's about $1

00:21:38.750 --> 00:21:40.829
,500 in our jurisdiction, about $1 ,500 worth

00:21:40.829 --> 00:21:43.849
of plan check. So I get that they're kind of

00:21:43.849 --> 00:21:49.970
auditing the plans for code. And then the city

00:21:49.970 --> 00:21:53.089
vector is auditing the bill to the plans. It

00:21:53.089 --> 00:21:55.269
just kind of cascades down. That being said,

00:21:55.309 --> 00:21:58.609
the amount of deviation away from the plans and

00:21:58.609 --> 00:22:00.309
the amount of things that are either not caught

00:22:00.309 --> 00:22:02.569
in plan check or called out as simple labeling

00:22:02.569 --> 00:22:07.109
conventions. I could build a cardboard box on

00:22:07.109 --> 00:22:09.170
that, but because of the lot size, because of

00:22:09.170 --> 00:22:11.670
the location and the zip code, it's a $1 .4 million

00:22:11.670 --> 00:22:13.190
home, we're gonna have to build to 2 ,500 square

00:22:13.190 --> 00:22:16.029
foot, simple basic box. And then you're trying

00:22:16.029 --> 00:22:17.789
to find the sweet spot where you can maximize

00:22:17.789 --> 00:22:20.150
your margins. And then say, okay, I can put another

00:22:20.150 --> 00:22:23.400
100 ,000 into this home. and sell it for 1 .7.

00:22:23.700 --> 00:22:25.740
And then you kind of start chasing your tail

00:22:25.740 --> 00:22:29.599
until you hit your limiter. And you say, OK,

00:22:29.700 --> 00:22:34.279
now let's start working backwards. So I understand

00:22:34.279 --> 00:22:39.140
why. And I wanted to give our viewers that context

00:22:39.140 --> 00:22:43.279
that I'm not anti -regulation. I love the idea

00:22:43.279 --> 00:22:45.500
that we have better building standards today

00:22:45.500 --> 00:22:49.490
than we did even 20, 25 years ago. So. That being

00:22:49.490 --> 00:22:51.250
said, I want to trash the coats for a while.

00:22:53.190 --> 00:22:54.910
You're ready to sign at what you thought was

00:22:54.910 --> 00:22:57.450
a $2 ,200 mortgage payment now is a $2 ,850.

00:22:57.849 --> 00:23:00.549
And some people just literally no longer could

00:23:00.549 --> 00:23:02.349
qualify. If you're right on the line, if you're

00:23:02.349 --> 00:23:04.390
just barely quires are just barely there. That's

00:23:04.390 --> 00:23:06.670
right. And if there's that little bit of swing

00:23:06.670 --> 00:23:08.930
knocks them right out of the game. Exactly. So

00:23:08.930 --> 00:23:11.529
we can't we can't sustain those payment shocks

00:23:11.529 --> 00:23:13.990
and spoiler a lot of move up and move up to buyers

00:23:13.990 --> 00:23:17.210
stretch it as well. Right. So as though really

00:23:17.210 --> 00:23:20.349
had a lot of canceling. It's not my responsibility

00:23:20.349 --> 00:23:23.210
to make them love this house. I'm building this

00:23:23.210 --> 00:23:25.109
house. If they love it, then they should buy

00:23:25.109 --> 00:23:26.950
it. And if there's things that they want to do

00:23:26.950 --> 00:23:29.569
to it. after to make them love it more, that's

00:23:29.569 --> 00:23:32.509
on them. I can't be responsible for making sure

00:23:32.509 --> 00:23:34.509
they walk in on day one and saying, ah, this

00:23:34.509 --> 00:23:37.049
is perfect. I wouldn't change a thing. It's just

00:23:37.049 --> 00:23:39.990
not realistic. My point is, is that all those

00:23:39.990 --> 00:23:42.660
homes that transact during that time. those people

00:23:42.660 --> 00:23:44.660
don't have golden handcuffs on them, right? So

00:23:44.660 --> 00:23:46.640
there are people that just have a 6 % rate and

00:23:46.640 --> 00:23:49.299
just say, well, I am moving for this job opportunity

00:23:49.299 --> 00:23:51.279
or this lifestyle change or I'm retiring and

00:23:51.279 --> 00:23:53.680
I'm not going to spend three more winters because

00:23:53.680 --> 00:23:56.259
my retirement home in Florida or in Las Vegas

00:23:56.259 --> 00:23:58.579
is going to have a 6 % rate instead of a 4 %

00:23:58.579 --> 00:24:02.380
rate to give them credit. Zillow has wildly disrupted

00:24:02.380 --> 00:24:05.160
the real estate market. And I think in almost

00:24:05.160 --> 00:24:07.720
every good way possible, it gave buyers a lot

00:24:07.720 --> 00:24:12.519
more authority, gave buyers a lot more Knowledge

00:24:12.519 --> 00:24:15.900
of the market buyers can watch Kind of however

00:24:15.900 --> 00:24:19.519
things trending but more than that sellers also

00:24:19.519 --> 00:24:22.900
know many times a Broker is gonna walk into a

00:24:22.900 --> 00:24:24.859
house and a seller is already gonna know within

00:24:24.859 --> 00:24:26.619
five percent of what the homes probably truly.

00:24:26.619 --> 00:24:29.599
That's how sales prices are set, right? That's

00:24:29.599 --> 00:24:31.759
right and the sellers are well those resources

00:24:31.759 --> 00:24:34.119
online. That's right. Really great. That's right,

00:24:34.160 --> 00:24:37.759
right So it really democratized the whole housing

00:24:37.759 --> 00:24:40.640
market to where brokers did not hold all the

00:24:40.640 --> 00:24:45.869
info and amount of data just in photos of homes.

00:24:45.990 --> 00:24:47.769
I mean, you, you don't even need to go bring

00:24:47.769 --> 00:24:49.670
your neighbor a jello mold anymore because you've

00:24:49.670 --> 00:24:51.910
already seen 55 photos of their house before

00:24:51.910 --> 00:24:53.910
they bought it. So, you know, your neighbors

00:24:53.910 --> 00:24:56.769
know your house as well as you do in many ways,

00:24:56.910 --> 00:24:59.829
right? So it just kind of was a, was a, in my

00:24:59.829 --> 00:25:02.549
opinion, a great positive disruptor. And it's

00:25:02.549 --> 00:25:04.509
one reason why we took a pause for a couple of

00:25:04.509 --> 00:25:07.529
years on build to sue clients because after two

00:25:07.529 --> 00:25:09.869
or three years you are so fatigued of each other

00:25:09.869 --> 00:25:12.450
and there's so many things that can change and

00:25:12.450 --> 00:25:13.990
didn't turn out the way they thought and they

00:25:13.990 --> 00:25:15.470
blame you or whatever there's always somebody

00:25:15.470 --> 00:25:18.630
to blame that's not them their relationship always

00:25:18.630 --> 00:25:20.890
struggle appreciate you being open to being on

00:25:20.890 --> 00:25:24.849
camera no problem and you look handsome as hell

00:25:24.849 --> 00:25:27.069
the hair's looking he's got his tanning engineering

00:25:27.069 --> 00:25:31.230
shirt on he's just looking good Anyway, and maybe

00:25:31.230 --> 00:25:32.869
when we get some good news on our granny plans,

00:25:32.890 --> 00:25:37.509
you'll look even better. In your eyes, hopefully,

00:25:37.730 --> 00:25:42.329
at least. Yeah, probably. What I found interesting

00:25:42.329 --> 00:25:45.109
when we talk about cycles, the biggest cohort

00:25:45.109 --> 00:25:47.450
of buyers moving through the system right now

00:25:47.450 --> 00:25:53.690
is 56 years old. 17 years ago, the average buyer

00:25:53.690 --> 00:25:55.789
moving through the system, the largest cohort

00:25:55.789 --> 00:26:00.880
was 39 years old. They're the same people. 17

00:26:00.880 --> 00:26:04.519
years later they're 17 years older. It is the

00:26:04.519 --> 00:26:07.259
most alarming statistic I've ever seen. It's

00:26:07.259 --> 00:26:08.960
showing you that there's almost like this property

00:26:08.960 --> 00:26:12.319
gilded land and gentry class that's moving through

00:26:12.319 --> 00:26:15.440
the market. I do find it interesting that not

00:26:15.440 --> 00:26:18.240
every jurisdiction requires it, so why do some

00:26:18.240 --> 00:26:21.440
and not others? I can't find a reasoning behind

00:26:21.440 --> 00:26:23.660
that. You know, we have something on certain

00:26:23.660 --> 00:26:26.279
permits, standard details. So you don't have

00:26:26.279 --> 00:26:28.420
to get a soils test to do an ingrown pool. You

00:26:28.420 --> 00:26:32.579
don't have to do a soils test for a wall, especially

00:26:32.579 --> 00:26:34.000
a fence. I mean, if you want to do a retaining

00:26:34.000 --> 00:26:36.299
wall. There's still, there are standard details

00:26:36.299 --> 00:26:40.240
though for Nevada soil. So I just find that interesting

00:26:40.240 --> 00:26:43.720
that we don't have that for a home and why that's

00:26:43.720 --> 00:26:47.920
so cost prohibitive. But after two days of agonizing

00:26:47.920 --> 00:26:50.480
over the plans, I had my coffee and the first

00:26:50.480 --> 00:26:52.160
thing they boots up and it was zoomed in on the

00:26:52.160 --> 00:26:55.660
common area almost comedic like cinematic and

00:26:55.660 --> 00:26:59.220
it zooms in and the screen lights up and I 35

00:26:59.220 --> 00:27:05.099
75 I'm gonna calculate it's not 500 times eight

00:27:05.099 --> 00:27:08.279
that's 500 times seven so after all that I had

00:27:08.279 --> 00:27:10.160
to scrap it all the builders have kind of propped

00:27:10.160 --> 00:27:13.039
up that real estate market right because We've

00:27:13.039 --> 00:27:14.859
been able to, we have the kind of margins where

00:27:14.859 --> 00:27:16.799
we can buy down their rates. We can offer those

00:27:16.799 --> 00:27:18.980
two one buy downs. If you're a big nationwide

00:27:18.980 --> 00:27:20.500
tonnage builder, you can do forward commitments

00:27:20.500 --> 00:27:22.579
where you're giving them 30 year fixed rates

00:27:22.579 --> 00:27:27.599
at 5%. So we, we help regulate the market. We

00:27:27.599 --> 00:27:29.740
give liquidity to the market when we need, need

00:27:29.740 --> 00:27:31.960
inventory. We shore up the market when we're

00:27:31.960 --> 00:27:34.539
worried about over inventorying, especially with

00:27:34.539 --> 00:27:38.619
the way that the builder business model has changed

00:27:38.619 --> 00:27:43.180
into their one part. finance sears and one part

00:27:43.180 --> 00:27:45.640
home builders, right? I mean, they get a huge

00:27:45.640 --> 00:27:48.019
source of revenue by selling mortgages. They

00:27:48.019 --> 00:27:50.299
get all that and all those ancillary services,

00:27:50.440 --> 00:27:52.400
they get rebates on appliances and it really

00:27:52.400 --> 00:27:55.839
the home is secondary, right? I mean, that the

00:27:55.839 --> 00:27:58.640
home is the financial insurance instrument. So

00:27:58.640 --> 00:28:03.599
really can has kind of helped to balance everything

00:28:03.599 --> 00:28:07.539
out. It's not a normal market where Meaning a

00:28:07.539 --> 00:28:09.980
marketplace, right? Where you have buyers and

00:28:09.980 --> 00:28:13.019
sellers with equal power, uh, or equal, equal

00:28:13.019 --> 00:28:15.259
basis, right? And you know, there's always someone

00:28:15.259 --> 00:28:16.759
who always has a little bit more power in the,

00:28:16.900 --> 00:28:19.740
in a market, but builders that can, can kind

00:28:19.740 --> 00:28:22.680
of work that market and kind of tweak, tweak

00:28:22.680 --> 00:28:25.039
it to fit their business models. And that being

00:28:25.039 --> 00:28:28.299
said, uh, that allows the market to be kind of

00:28:28.299 --> 00:28:31.140
a bystander and a secondary, the real estate

00:28:31.140 --> 00:28:34.690
market be kind of a secondary. We build pools

00:28:34.690 --> 00:28:36.930
at our own cost, and we're spending around $90

00:28:36.930 --> 00:28:40.150
,000 just in hard costs. Equipment, excavation,

00:28:40.430 --> 00:28:42.930
gun ice. I mean, we do it nice. We upgrade a

00:28:42.930 --> 00:28:45.190
lot of things. They're all smart pools and telecenter

00:28:45.190 --> 00:28:48.210
run by your phone. But even if I were to trim

00:28:48.210 --> 00:28:49.869
it down to bare bones, I'd still be spending

00:28:49.869 --> 00:28:54.130
in the 70s, probably 71, 72. Cabinets are thought

00:28:54.130 --> 00:28:56.829
of in boxes. You break them into a box. Even

00:28:56.829 --> 00:28:59.920
if it's ... You know a whole bank of cabinets.

00:28:59.980 --> 00:29:02.400
It's how many boxes made up that bank of cabinets

00:29:02.400 --> 00:29:05.900
We had a house that's just not finishing that

00:29:05.900 --> 00:29:07.779
when I really broke it down. This one did sticker

00:29:07.779 --> 00:29:11.579
shock me It was twelve hundred dollars per box

00:29:11.579 --> 00:29:14.779
It was forty nine boxes and it was a sixty two

00:29:14.779 --> 00:29:16.839
thousand dollar cabinet package You know people

00:29:16.839 --> 00:29:19.240
are busy and they got their own lives. They have

00:29:19.240 --> 00:29:21.579
soccer practice. They have work They have family

00:29:21.579 --> 00:29:23.799
friends. They're they're doing a temperature

00:29:23.799 --> 00:29:25.619
check They're dipping the toe in and then not

00:29:25.619 --> 00:29:27.119
thinking about it again for a couple months.

00:29:27.140 --> 00:29:29.720
So they're That's why it just takes time. Once

00:29:29.720 --> 00:29:33.000
the news goes sour, it takes a long time for

00:29:33.000 --> 00:29:34.559
that faith to come back and the confidence to

00:29:34.559 --> 00:29:35.980
come back. And they don't, they don't think about

00:29:35.980 --> 00:29:38.119
the fundamentals of real estate as an asset class.

00:29:38.220 --> 00:29:40.140
That's just the bottom line is these are not

00:29:40.140 --> 00:29:42.720
cars. These aren't even precious metals. These

00:29:42.720 --> 00:29:47.900
are homes. I mean, they have 3D, they're 3D structures.

00:29:48.559 --> 00:29:51.420
They have emotion, they have feeling, they generate,

00:29:51.440 --> 00:29:53.980
they create the city. I mean, there's no city

00:29:53.980 --> 00:29:56.319
without houses, real estate as an asset class,

00:29:56.359 --> 00:30:00.059
just two. resilient and it's too rigid. It's

00:30:00.059 --> 00:30:03.819
got not nearly enough elasticity in it that would

00:30:03.819 --> 00:30:07.700
have this kind of instability that people associate

00:30:07.700 --> 00:30:10.099
with the stock market or cryptocurrency or whatever.

00:30:15.660 --> 00:30:19.740
the drama and spiciness of new home construction.

00:30:20.079 --> 00:30:22.880
So I hope that people can garner value from this

00:30:22.880 --> 00:30:25.460
podcast. I know that new home construction and

00:30:25.460 --> 00:30:28.599
design and real estate and the market are passions

00:30:28.599 --> 00:30:30.779
of a lot of people. There are a lot of enthusiasts

00:30:30.779 --> 00:30:34.599
connected. That's right. Springboarding into

00:30:34.599 --> 00:30:38.880
Las Vegas and other Sunbell areas. We're seeing

00:30:38.880 --> 00:30:43.559
finished about 11 ,500 homes in 2024 and we expect

00:30:43.559 --> 00:30:47.400
to finish around that same number in 2025, just

00:30:47.400 --> 00:30:49.539
based off of what permits are pulled right now.

00:30:49.859 --> 00:30:53.319
And trends, there's about 9 ,000 ready to develop

00:30:53.319 --> 00:30:55.339
lots. And that's just something that could be

00:30:55.339 --> 00:30:57.480
developed within the next six to nine months.

00:30:57.759 --> 00:31:00.519
So there is the lot inventory in Las Vegas. Now,

00:31:00.559 --> 00:31:03.960
again, most of that's held by those Fortune 500

00:31:03.960 --> 00:31:05.779
home builders and publicly traded home builders.

00:31:06.339 --> 00:31:08.359
Those aren't lots. You can't go buy 9 ,000 lots

00:31:08.359 --> 00:31:11.220
in Las Vegas. I would say it's probably... 400

00:31:11.220 --> 00:31:12.839
lots and they're all luxury lots for the most

00:31:12.839 --> 00:31:14.880
part that you can actually buy in Las Vegas.

00:31:15.079 --> 00:31:16.759
But there are there's the lots that are developed

00:31:16.759 --> 00:31:18.319
that's not even counting the infrastructure and

00:31:18.319 --> 00:31:19.559
the work that's going to be happening in the

00:31:19.559 --> 00:31:22.519
next three or four quarters that will deliver

00:31:22.519 --> 00:31:25.799
more ready -to -go lots. So assuming that builders

00:31:25.799 --> 00:31:28.680
will build on all 9 ,400 plus additional lots

00:31:28.680 --> 00:31:31.119
being brought to market stands to reason that

00:31:31.119 --> 00:31:33.500
we'll probably see around the same number of

00:31:33.500 --> 00:31:36.140
homes delivered single -family homes. give or

00:31:36.140 --> 00:31:39.200
take 10 % which is not nothing 10 % and that's

00:31:39.200 --> 00:31:41.059
still well over a thousand homes but I think

00:31:41.059 --> 00:31:44.160
will be probably not less than 10 and not more

00:31:44.160 --> 00:31:46.359
than 12 ,000 times being completed in a little

00:31:46.359 --> 00:31:51.359
hack but I do hopefully this doesn't publish

00:31:51.359 --> 00:31:55.740
in a bag of curtains you actually don't need

00:31:55.740 --> 00:31:58.500
a permit until you call for your first inspection

00:31:58.500 --> 00:32:00.660
this is probably gonna get me blacklisted by

00:32:00.660 --> 00:32:05.250
the city so I go into it thinking Okay, can we

00:32:05.250 --> 00:32:07.369
get townhomes in here? Let's just say 2 .3 million

00:32:07.369 --> 00:32:11.210
divided by 23. I'm into $100 ,000 per pad or

00:32:11.210 --> 00:32:13.769
door. Okay. Very doable in that area because

00:32:13.769 --> 00:32:15.309
even a townhome would still sell for five or

00:32:15.309 --> 00:32:18.390
$600 ,000 if I did them right. So then I'm starting

00:32:18.390 --> 00:32:22.569
there at $100 ,000. Amazing. Let's do it. So

00:32:22.569 --> 00:32:24.230
if you're building to that bottom of the market,

00:32:24.509 --> 00:32:27.240
you're very exposed. and the greatest underserved

00:32:27.240 --> 00:32:30.019
market. It's a positive feedback loop. It's so

00:32:30.019 --> 00:32:32.079
underserved because it is underserved. As we

00:32:32.079 --> 00:32:34.019
get in the weeds later on in the podcast, talk

00:32:34.019 --> 00:32:36.299
about some individual projects that we have coming

00:32:36.299 --> 00:32:38.279
as a company, and as we're making decisions as

00:32:38.279 --> 00:32:40.380
to how to build those out, this is informing

00:32:40.380 --> 00:32:43.079
my decisions. The risk is higher building to

00:32:43.079 --> 00:32:45.140
the bottom of the market. First, you have less

00:32:45.140 --> 00:32:47.500
room to go. You have less room to absorb surprises.

00:32:47.799 --> 00:32:49.720
If you're building at the median, which is in

00:32:49.720 --> 00:32:52.619
the middle $400 ,000 range, if you have a $50

00:32:52.619 --> 00:32:56.470
,000 surprise per home site, It's 10 % of the

00:32:56.470 --> 00:32:58.269
entire end -of -day sales price. It's risky.

00:32:58.410 --> 00:33:01.289
If you're building to 150 % of the median sales

00:33:01.289 --> 00:33:03.769
price at $800 ,000, you have a $50 ,000 surprise.

00:33:04.029 --> 00:33:06.450
Those are the things that I'm excited to expose.

00:33:06.609 --> 00:33:08.769
Those are things that people aren't aware of

00:33:08.769 --> 00:33:11.150
or thought about it from that back -end perspective.

00:33:11.450 --> 00:33:13.190
Some of these are actually bigger line items

00:33:13.190 --> 00:33:15.900
than the first three. but they're such integral

00:33:15.900 --> 00:33:18.079
parts of the house, you would expect them to

00:33:18.079 --> 00:33:20.079
be higher. So I consider it reverse sticker shock.

00:33:20.220 --> 00:33:23.240
Well, that's really, well, I still spent 1 .7

00:33:23.240 --> 00:33:25.660
in build costs, but the lumber was only X number

00:33:25.660 --> 00:33:28.960
of dollars. And when I was new in this, especially

00:33:28.960 --> 00:33:31.220
when it was really becoming a true business about

00:33:31.220 --> 00:33:34.279
six, seven years ago, I made a lot of mistakes.

00:33:34.460 --> 00:33:36.640
So I'll humbly admit that I made a lot of mistakes

00:33:36.640 --> 00:33:38.920
about letting buyers come in and rule the show.

00:33:39.299 --> 00:33:42.339
And you felt so gratified. Oh, someone wants

00:33:42.339 --> 00:33:45.509
to buy something I created. Of course. Oh, yeah,

00:33:45.509 --> 00:33:47.410
you want to change this? I want you to love it.

00:33:47.410 --> 00:33:50.390
That lasts about three times and then now it's

00:33:50.390 --> 00:33:53.069
no That's why builders set the market and builders

00:33:53.069 --> 00:33:55.170
what we're in the business of built we have to

00:33:55.170 --> 00:33:57.230
sell them So we're not holding on to this asset

00:33:57.230 --> 00:33:59.829
that was part of our retirement It's can we have

00:33:59.829 --> 00:34:01.730
to sell so we move on to the next ones or we

00:34:01.730 --> 00:34:03.309
know we're gonna get this batch of homes kind

00:34:03.309 --> 00:34:05.609
of move through the ecosystem so we can Move

00:34:05.609 --> 00:34:07.990
on to other projects. I'm already committed to

00:34:07.990 --> 00:34:09.650
and money's already on the line and we're thinking

00:34:09.650 --> 00:34:12.079
about selling that Before it hits the ground

00:34:12.079 --> 00:34:15.300
right that our whole idea of examples that might

00:34:15.300 --> 00:34:18.619
Maybe wake up the city to say look we have to

00:34:18.619 --> 00:34:21.139
find a happy medium here We are a growing city

00:34:21.139 --> 00:34:24.579
were desirable city and ultimately people deserve

00:34:24.579 --> 00:34:26.599
peaceful enjoyment of their property and that

00:34:26.599 --> 00:34:30.219
includes improving it and making it better and

00:34:30.219 --> 00:34:33.480
putting it into The city itself. Otherwise, we're

00:34:33.480 --> 00:34:35.260
a city of just raw land and then we're not a

00:34:35.260 --> 00:34:38.039
city I would tell when I was really heavy in

00:34:38.039 --> 00:34:40.880
my brokerage business Tell a buyer, look, you

00:34:40.880 --> 00:34:42.360
can either get the house you want or the deal

00:34:42.360 --> 00:34:45.400
you want. There's just very unlikely that those

00:34:45.400 --> 00:34:47.900
two things are going to line up perfectly. So

00:34:47.900 --> 00:34:51.760
if you're ready to make concessions, there's

00:34:51.760 --> 00:34:53.920
a reason this house has been passed over. On

00:34:53.920 --> 00:34:57.239
a home that might cost around $300 a square to

00:34:57.239 --> 00:35:01.199
build with an end of day value of around $500

00:35:01.199 --> 00:35:03.920
per square foot, your labor is probably only

00:35:03.920 --> 00:35:07.519
$100 a square. And that is generous, actually.

00:35:07.599 --> 00:35:12.079
Really? Yeah. So, because labor is less than

00:35:12.079 --> 00:35:14.960
half of the total cost of construction costs

00:35:14.960 --> 00:35:18.280
and about 20 % of the end of day value of the

00:35:18.280 --> 00:35:19.820
home. I told my engineer that. I said, we are

00:35:19.820 --> 00:35:21.940
going to pick one or two waivers. That's it.

00:35:22.179 --> 00:35:24.599
I don't want to go to them and say, oh, by the

00:35:24.599 --> 00:35:27.000
way, I know I already asked to not have to do

00:35:27.000 --> 00:35:29.360
any park space. Can I also do narrower streets?

00:35:29.860 --> 00:35:32.019
Can I also not do a sidewalk? Can I also not

00:35:32.019 --> 00:35:34.400
do a cul -de -sac? That's what your sanitation

00:35:34.400 --> 00:35:36.059
person wanted. Now I'm going to get none of them.

00:35:36.219 --> 00:35:37.880
Sounds like a little kid. Do you want to stay

00:35:37.880 --> 00:35:40.880
up till 10 and ask nicely? Or do you want to

00:35:40.880 --> 00:35:42.920
go for midnight and also ask for ice cream too

00:35:42.920 --> 00:35:44.559
and also has to go to the park tomorrow and also

00:35:44.559 --> 00:35:48.719
So I think that you know, that was the path of

00:35:48.719 --> 00:35:50.719
listers and the network analysis is just are

00:35:50.719 --> 00:35:53.619
we? Did they have water supply in the area essentially

00:35:53.619 --> 00:35:57.000
to let us tap in to our water? Pressures meet

00:35:57.000 --> 00:35:59.900
the minimum so that when you turn on your faucet

00:35:59.900 --> 00:36:01.920
like it's not just a drip system It's gonna flow

00:36:01.920 --> 00:36:05.369
out and you can wash your hands. So so There's

00:36:05.369 --> 00:36:08.090
about fit in our jurisdiction about $1 ,500 worth

00:36:08.090 --> 00:36:10.929
of plan check so I get that that they're kind

00:36:10.929 --> 00:36:16.110
of auditing the plans for For code so and then

00:36:16.110 --> 00:36:20.090
the city vector is auditing the bill to the plans

00:36:20.090 --> 00:36:22.489
It's just kind of cascades down that being said

00:36:22.489 --> 00:36:25.809
the amount of deviation away from The plans and

00:36:25.809 --> 00:36:27.530
the amount of things that are either not caught

00:36:27.530 --> 00:36:29.750
in plan check or called out as simple labeling

00:36:29.750 --> 00:36:33.130
conventions We're paying almost 1 million dollars

00:36:33.130 --> 00:36:35.530
for this we will have almost another million

00:36:35.530 --> 00:36:38.730
dollars in engineering Infrastructure the cul

00:36:38.730 --> 00:36:41.389
-de -sac the all the everything the grading sits

00:36:41.389 --> 00:36:43.809
on a hillside and it's a mess It's gonna be a

00:36:43.809 --> 00:36:46.789
lot of work to get these things pet ready. Yeah

00:36:46.789 --> 00:36:50.170
Easily easily might even be a little bit more

00:36:50.170 --> 00:36:52.949
so it may be two one or two one five So you can

00:36:52.949 --> 00:36:57.630
see when that is the new the numerator I want

00:36:57.630 --> 00:37:00.690
to minimize the lot cost by maximizing the denominator,

00:37:00.849 --> 00:37:03.809
i .e. the total amount of home sites. It just

00:37:03.809 --> 00:37:06.750
seems like once you move your shovel, just figure

00:37:06.750 --> 00:37:09.949
$70 ,000 and then go up from there. And that's

00:37:09.949 --> 00:37:11.849
our cost. That's not a company being greedy.

00:37:11.929 --> 00:37:16.190
That's us paying the excavator, us paying the

00:37:16.190 --> 00:37:18.389
rebar people, us paying the pool plumbers directly.

00:37:18.750 --> 00:37:21.050
So those are our costs. I'm talking about pulling

00:37:21.050 --> 00:37:22.809
back the curtain. I mean, that shows you. Those

00:37:22.809 --> 00:37:24.909
are our true costs. That's what we're spending

00:37:24.909 --> 00:37:29.179
on a pool. And 10 years ago, companies were retailing

00:37:29.179 --> 00:37:32.320
pools for $40 ,000. Isn't that crazy? It's crazy.

00:37:32.400 --> 00:37:34.460
The model that we think of, but that model home

00:37:34.460 --> 00:37:36.679
is permitted. And then all you have to do is

00:37:36.679 --> 00:37:38.159
submit. So all that engineering is permitted.

00:37:38.260 --> 00:37:40.179
All the architectures are permitted. All the

00:37:40.179 --> 00:37:41.820
codes that are referenced are permitted. And

00:37:41.820 --> 00:37:44.260
then all you have to do is submit with that home

00:37:44.260 --> 00:37:46.539
on that lot. And then the city grants you that

00:37:46.539 --> 00:37:48.980
permit, but it's a production permit or a trucked

00:37:48.980 --> 00:37:51.579
home permit. What does that do? to our home prices.

00:37:52.380 --> 00:37:54.300
A lot of our, like I mentioned, a lot of appliances

00:37:54.300 --> 00:37:57.079
and Samsung and things like that. They come from

00:37:57.079 --> 00:37:59.679
Asia and they're imported. Thankfully, homes

00:37:59.679 --> 00:38:01.559
are one of the last things still built by hand

00:38:01.559 --> 00:38:03.380
and one of the last things that you cannot import.

00:38:03.480 --> 00:38:05.699
Right. So many of the goods that go into that

00:38:05.699 --> 00:38:08.519
home, maybe the copper comes from China for the

00:38:08.519 --> 00:38:10.039
electricity, depending on where you're sourcing

00:38:10.039 --> 00:38:14.239
it from. And we're closed out 24 with one billion

00:38:14.239 --> 00:38:16.119
dollars in investor purchases in the greater

00:38:16.119 --> 00:38:19.840
Las Vegas market. As a whole, we're kind of leading

00:38:19.840 --> 00:38:21.539
the nation when it comes to investor purchases

00:38:21.539 --> 00:38:24.239
us in Denver and Phoenix kind of those suburban

00:38:24.239 --> 00:38:27.579
sprawl where it's easier to buy a block of homes

00:38:27.579 --> 00:38:29.780
maybe not on the same block but a block of homes

00:38:29.780 --> 00:38:32.980
that are relatively easy to manage versus a more

00:38:32.980 --> 00:38:35.239
fragmented market on the east coast where it's

00:38:35.239 --> 00:38:37.460
harder to manage maybe a suburb that's 20 miles

00:38:37.460 --> 00:38:40.320
this way 20 miles that way so we're still leading

00:38:40.320 --> 00:38:43.219
the nation with investor purchases and the nation

00:38:43.219 --> 00:38:45.420
is leading the world and the amount of investor

00:38:45.420 --> 00:38:48.300
purchases into single -family residential so

00:38:48.380 --> 00:38:50.420
that's yet another backstop and I think that's

00:38:50.420 --> 00:38:52.880
putting a lot of pressure on that appreciation

00:38:52.880 --> 00:38:55.599
and maybe that's getting us the four and five

00:38:55.599 --> 00:38:57.619
percent appreciation that we saw last year. I

00:38:57.619 --> 00:39:01.260
haven't had a home that sold for north of two

00:39:01.260 --> 00:39:03.559
million that didn't have at least $30 ,000 worth

00:39:03.559 --> 00:39:05.920
of appliances in it because where do you stop?

00:39:06.039 --> 00:39:07.699
we should probably have an ice maker, an under

00:39:07.699 --> 00:39:09.460
counter ice maker that's plumbed in, and we should

00:39:09.460 --> 00:39:12.099
probably have fridge columns, and we should probably

00:39:12.099 --> 00:39:13.980
make them panel ready and do the cabinet panels.

00:39:14.300 --> 00:39:15.880
The nicer you make those fridge columns, now

00:39:15.880 --> 00:39:17.679
this has to match, and now that has to go, and

00:39:17.679 --> 00:39:19.400
this has, you know, you kind of, do you want

00:39:19.400 --> 00:39:22.280
to keep the same brand? Right, that's right,

00:39:22.400 --> 00:39:24.260
and before you know it, you've spent $40 ,000

00:39:24.260 --> 00:39:26.980
to $50 ,000. The most I've ever spent was $70

00:39:26.980 --> 00:39:28.880
,000. On an appliance package? On an appliance

00:39:28.880 --> 00:39:32.179
package for a $3 million home. But that home

00:39:32.179 --> 00:39:34.559
warranted it. Oh, it did. It had to. It did,

00:39:34.619 --> 00:39:37.940
100%. And the end -of -day buyer actually noted

00:39:37.940 --> 00:39:40.380
the high -end appliance package that tipped him

00:39:40.380 --> 00:39:43.300
over from buying a home. And it was good. It

00:39:43.300 --> 00:39:45.539
was really great. So if I shared it over time,

00:39:45.659 --> 00:39:49.920
it was a fun one. So the housing market is, as

00:39:49.920 --> 00:39:53.099
you said, it's not very exciting. It's just not

00:39:53.099 --> 00:39:56.960
a tumultuous year. It's been stable for the last...

00:39:56.780 --> 00:39:58.840
more or less two and a half years, I would say

00:39:58.840 --> 00:40:00.820
probably. Well, we're going up probably in three

00:40:00.820 --> 00:40:02.239
years. I think it really started to stabilize

00:40:02.239 --> 00:40:06.559
in middle of 2022, which is what the intention

00:40:06.559 --> 00:40:10.239
was, you know, to get to get a lid on those that

00:40:10.239 --> 00:40:12.099
runaway kind of price gains that we were seeing.

00:40:12.300 --> 00:40:14.739
And that worked. Thankfully, we've just gone

00:40:14.739 --> 00:40:18.380
into a prolonged period of very stable, healthy

00:40:18.380 --> 00:40:23.130
appreciation and a lot of Other factors that

00:40:23.130 --> 00:40:26.130
are affecting the market not necessarily price

00:40:26.130 --> 00:40:29.750
gains. So Inventory obviously remains really

00:40:29.750 --> 00:40:33.210
constrained and then mortgage rates and I think

00:40:33.210 --> 00:40:35.710
this that kind of those two things together have

00:40:35.710 --> 00:40:40.449
honestly Functioned as a backstop My interest

00:40:40.449 --> 00:40:42.909
is let's get into this project. Let's develop

00:40:42.909 --> 00:40:45.030
it. Let's move on to the next one This is not

00:40:45.030 --> 00:40:47.929
my end all be all this is not my opus. I'm not

00:40:47.929 --> 00:40:50.469
here to make this little hillside on Horizon

00:40:50.469 --> 00:40:53.639
Ridge 15 home subdivision. I don't make it seven,

00:40:53.940 --> 00:40:56.219
right? I'll leave 23 ,000 square feet on thin

00:40:56.219 --> 00:40:59.460
of you know, but preserve hillside and we'll

00:40:59.460 --> 00:41:01.340
move on I'm not gonna fight on the common area

00:41:01.340 --> 00:41:03.079
element. I'm gonna reduce the zoning I'm not

00:41:03.079 --> 00:41:04.300
gonna fight on the street with I'll give them

00:41:04.300 --> 00:41:07.980
the street with right So that's kind of wait

00:41:07.980 --> 00:41:09.340
a minute four homes have sold in the last few

00:41:09.340 --> 00:41:11.639
months on this very street and this one had this

00:41:11.639 --> 00:41:12.840
pool and this one didn't have one this one had

00:41:12.840 --> 00:41:14.679
this finishes and this one and you can even scroll

00:41:14.679 --> 00:41:16.519
through the house and see this looks like that

00:41:16.519 --> 00:41:19.300
that yes ours has this right didn't have and

00:41:19.300 --> 00:41:22.610
yeah, so I think in many ways That has that's

00:41:22.610 --> 00:41:25.090
why I throw history out because I can't believe

00:41:25.090 --> 00:41:28.429
I just said that Because there's there's no there's

00:41:28.429 --> 00:41:30.949
never been a time like this Where buyers had

00:41:30.949 --> 00:41:33.809
and just general public had so much knowledge

00:41:33.809 --> 00:41:36.570
at their fingertips of the real estate market

00:41:36.570 --> 00:41:39.510
Street and people will say builders, you know,

00:41:39.550 --> 00:41:41.429
they don't build like they used to it. Yeah feel

00:41:41.429 --> 00:41:44.349
the same. It doesn't They're right and But they

00:41:44.349 --> 00:41:46.190
don't know the back story as to why it isn't

00:41:46.190 --> 00:41:49.030
that you had some idea to throw less houses and

00:41:49.030 --> 00:41:51.909
put in more street. There are these rules. Trust

00:41:51.909 --> 00:41:55.269
me. I don't want it to. Thanks for tuning into

00:41:55.269 --> 00:41:57.809
the Press the Process podcast. Make sure to follow

00:41:57.809 --> 00:42:00.309
us on Spotify to stay in the loop of the latest

00:42:00.309 --> 00:42:03.230
insights, project updates and everything in between.

00:42:03.630 --> 00:42:04.469
See you next time.
