WEBVTT

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Once our map recorded, the call started rolling

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in, and I'll tell you why. Yeah, that becomes

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public record and then people say, okay, let's

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go for that. Ever wonder what really happens

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behind the scenes in construction, real estate

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and development? We pull back the curtain on

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the new home construction industry, the real

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estate market and the trends shaping it all.

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Discover the stories, insights and expertise

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behind the process of building a new home. Join

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us for Trust the Process podcast and let's build

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something great together. The podcast where we

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talk about the new home industry, construction,

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real estate, and everything in between. Back

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today, this topic came up with us in real time.

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Actually, it's a situation that we were just

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recently faced with and thought it would be an

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interesting topic to share with you. And that

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would be tonnage builders and how they acquire

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land or how they find out where land is available.

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As a small builder, obviously we have to do a

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lot of due diligence to find these things and

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there are some short cuts that other builders

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are doing and so interesting that we've been

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approached. And so wanted to share that with

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you guys, thought it would be interesting. So

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Michael, I'm gonna let you take it away from

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here and kind of give us the backstory and a

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little bit of information on what you've experienced

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and what we've seen and kind of how they do it.

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Yeah, I mean, like you said, it happened in real

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time. And I want to clarify, when we say tonnage

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builders, we just mean a publicly traded builder

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that you've probably seen signs for in your town.

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builders are all over the country or at least

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build in half the states, right? And they're

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backed by Wall Street and bond money. And I mean,

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they have a lot of capital behind them and they

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live quarter to quarter. So they're not so concerned

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about. always how much they're going to make

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on each house. Many times they're concerned about

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how many rooftops they're going to add and how

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many homes are going to close out for the year

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because those are all things that drive their

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share price. So they live for their share price

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and we live more for our overall vision and of

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course we look at very carefully the margins

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on each individual house. Those are all very

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important when you're running a small home building

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firm. We don't have bond money. We have a limited

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amount of capital. that we have to be careful

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with, right? And we have to put our efforts into

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things that are going to be very lucrative for

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the company and satisfy our overall vision and

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are going to excite us and get us out of bed

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in the morning. So that being said, they don't

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have the same standards when it comes to profitability,

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when it comes to the desirability of the parcels.

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What they're looking for a lot of times is turnaround

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time, quantities, and basically footprint. We

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had a subdivision a year ago, the serene project

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that was approved a year ago, and since then

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we've been approached three different times by

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large tonnage builders or publicly traded builders.

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The last one, which was because we were the farthest

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along, we had all our utility laterals in and

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we looked ready to go. All the grading was done.

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Mind you, this is only six lots, but we had done

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a lot of work. To pull back the curtain, it was

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about a $700 ,000 worth of work. All the utility

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laterals, all the grading, everything. We had

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to demo a house that was there and remove the

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foundation. We had to abandon septic tanks because

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we densified this area. So we had done all that

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legwork. We had already had the map recorded

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once our map recorded and I'll touch on this

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later Once our map recorded the call started

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rolling in and I'll tell you why So that yeah

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that becomes public record and then people say

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okay, let's let's go for that So what brought

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this to my attention and brought it up in conversation

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with you was that our last offer was As much

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margin what we would have made on selling the

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six lots to this other builder is only about

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20 % short of what we plan on making for the

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entire project. So land plus improvements sold

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to this ex -builder would have been almost as

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profitable as land plus improvements plus the

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houses plus selling the houses plus the margin

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on the houses. Now, could I be underestimating

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what we'll make on the entire project if we build

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it out? possibly. I tend to go more conservative.

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I adjust for a 10 % market correction. I adjust

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for 10 % increase in cost of construction. So

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there's kind of about a 20 % delta. So that could

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explain some of it. But there's a good chance

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that cost of construction ends up 5 % higher.

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Market comes down 5%. So it's probably not going

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to go from 20 % fluff to zero, it's probably

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going to go from 20 % fluff to like 10, 12 %

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fluff. So there's always going to be something

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that was off, some sort of surprise and contingency

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in there. So that being said, we have a lot of,

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a lot of fluff built in, but when you're seeing

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another builder coming in and saying, wow, how

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are they going to make any money doing this,

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giving us this kind of margin on these lots,

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almost they were offering us, uh, yeah, almost

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a half a million dollars per lot with, uh, well

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for them. How is that a thing that fits? A couple

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of things. I racked my brain on this. I could

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build a hundred houses a year if I could spend

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that kind of money on lots. But I think what

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it is is that they do a lot of their repeating

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plans. They get a lot of volume discounts. They

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know exactly what those plans are going to cost.

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I've essentially removed all the unknowns for

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them because I've done all the laterals. I've

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done all the approvals. I've done city council.

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I've done everything. And I think that's what

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it is, is that I've removed so many unknowns.

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The vertical cost of construction for them is

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basically, you know, there's no unknowns in that

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as well because they built this, they're going

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to build two models and they built each of those

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models 500 times over the last five years. So

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I think that that's a big part of it. And then

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I think that comes back to just really their

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footprint and their numbers. Let's say they already

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have that serene for instance, is a low density,

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low slung product. This particular builder has

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a lot of that exposure or has a lot of that in

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their repertoire. And that's kind of one of their

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big product offerings. So if they could have

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an existing model three miles away and say, oh,

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by the way, we're not going to model over there,

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but you can use this model and we're going to

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take, you know, this is going to be part of it.

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We're going to annex it to this other. subdivision

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from a marketing standpoint, not from a legal

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standpoint, but we're going to market against

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this. It has no HOA and yeah, we can pay almost

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a half a million dollars because we're building

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at $80 a square foot and we can sell them for

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$400 a square foot, let's pretend. So they can

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basically give me that margin because they wanted

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the land. Now I didn't accept that offer for

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many reasons. Number one, we were way too invested

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in this project. Number two, I'm not in the business

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of land improvement. I'm in the business of building

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houses and I just couldn't, it didn't feel right.

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I want to see it. through. And we already had

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the homes designed. We've already got the marketing

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collateral. There was no way in hell I was going

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to let the almighty dollar win out all that work.

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And I just I'm far too passionate about this

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business to take an offer like that that would

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have been financially very lucrative and would

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have been a lot less stress because we would

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have been out of this project six weeks ago.

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It would have been done. We would have had our

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money. And that would have been it. I would have

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had to watch. It is easy to imagine. how some

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builders could get caught up in that and, you

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know, kind of get gobbled up by the big guys

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because there could be a business model in that

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if you weren't passionate or if you weren't committed

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to seeing it through. And some people don't even

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know what they would put there anyway. All they

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are looking at it as maybe they're passionate

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about taking gross land and making it look buildable.

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That mean people, you know, if that were your

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passion, you could have a full business in that,

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assuming you have the capital to do it because

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there's a lot of demand there. In fact, a good

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friend of mine, who we bought one of our other

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subdivisions, he doesn't normally get them as

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far as we got serene, but he had one teed up

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with a notice of final action from city council.

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Shopped it to me and we took it and that is our

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Westridge product. Um, I had to do everything

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else. We still have to get the utility plan,

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the civil improvement plans before they'll record

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that map. So that notice of final action expires

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in 2027 and I bought that Westridge product in

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May of this year. So he had about two years left.

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He was kind of saying, I either need to record

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the map or sell it to a developer who has enough

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time to record that map because city council

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actions are going to expire in two years. So

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we couldn't just sit on that. We got to at least

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get the map recorded, which we're doing. We'll

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probably have that map recorded in three months.

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cell. And we've been roached. We've been approached

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by one of those big builders, again, even on

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that parcel. Right, and it's nothing I'm interested

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in moving. I'm far too passionate about that

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one, especially. And then our Argos project that

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we took out of the City Master Plan, and we took

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out of public zoning and into... We haven't mentioned

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that one here yet, so that one will be new for

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our audience. Maybe launching fall 26, sales

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in 27. That project, as soon as the city council

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did their notice of final action, that is public

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record. And there are builders and land brokers

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who just troll the notice of final actions on

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the monthly city council meetings and say, oh,

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this parcel got approved, this parcel got approved,

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this parcel. Okay, I'm going to go approach these

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guys. And I've gotten called, one guy called

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me. I'm not kidding. Would say probably 11 times

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just checking in on you. Do you still want to

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develop it? And by the way, I mean, it's gonna

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be hard for you to develop that I've never heard

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of your company, you know, okay, that's my I

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mean a lot of people haven't heard of my company,

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but I have But and I'm developing it. I know

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what I'm capable of. I'm not afraid of it So

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I think that they use a lot of that they think

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oh, maybe this is just a landowner. I used you

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know, what anecdote with you yesterday is that

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They're looking for land that has a pulse to

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it because there's a lot of blank land out here,

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but they're looking for land that... Oh, something's

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stirring over there. They've got a plat map in

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mind. They've got something designed. They're

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doing something. Let's figure out what this is.

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And if you're a land broker, for instance, you

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don't really care what it is because you probably

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have a repertoire of buyers that you might call

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terribles and say, oh, it was rezoned for commercial

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or C2 activity, outdoor activity, things like

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that. And I can shop this to drive -through pads

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and gas station pads and things like that. It's

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a big parcel, maybe I can shop it to a big anchor

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tenant and do the accessory structure. So there's

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a lot of that. It doesn't always represent demand

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because some of the calls were brokers that were

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looking to bring me and an end user together,

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even on the residential. Now on the residential,

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they're shopping against big builders or some

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other local builder like myself who builds luxury

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homes and just says, you know what, find me parcels

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that are ready because I'm ready to go now. But

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I found it interesting and it's... It's been

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eye -opening because if I ever did get burned

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out from developing and I wanted something that

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had basically zero liability, there's no recourse.

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I mean, you bought the land, here's the map,

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that's on you. I don't care about if your refrigerator

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dies in a year or you've got a leak in your bathtub.

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The things that we have to deal with and from

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a warranty standpoint, there's no warranties

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and it is lucrative. I mean, I don't think every

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deal would be a serene home run, but... I mean,

00:11:12.730 --> 00:11:15.929
it's a lot. It's a big business, and there's

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a lot of margin there. Like I mentioned, my friend

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Mark, who just trolls landowners. He's at step

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one, where he's just hunting out landowners,

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and he's been in this town for 30 years, so he

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knows a lot of landowners. And they're ready

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to go. Our Westridge project was that way. They

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call them, I have two acres. I want to get rid

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of it. He said, wait before we sell it, let's

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get a map drawn. Let's get notice of final action.

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uh the six month period that we went through

00:11:43.539 --> 00:11:46.440
on Argos let's do that six month period and probably

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double your land value because I wouldn't have

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paid what I paid for that land if I didn't have

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a notice of final action because I would have

00:11:53.179 --> 00:11:55.039
never believed that they would have let they

00:11:55.039 --> 00:11:57.870
would let us do what we're doing now Um, and

00:11:57.870 --> 00:12:00.210
it's something crazy, but it's a small enclave.

00:12:01.049 --> 00:12:03.289
It's 6 ,000 square foot lots. They usually like

00:12:03.289 --> 00:12:06.309
to see larger half acre lots. It wasn't, uh,

00:12:06.409 --> 00:12:08.830
it wasn't a no brainer for the city to approve

00:12:08.830 --> 00:12:11.190
that. So the fact that he approved it and not

00:12:11.190 --> 00:12:12.950
only saved me six months, but it saved me a hell

00:12:12.950 --> 00:12:14.850
of a lot of unknowns. And then they did another

00:12:14.850 --> 00:12:17.330
little thing, which was give me five months to

00:12:17.330 --> 00:12:19.889
basically have it under contract and work on

00:12:19.889 --> 00:12:22.759
the utility plan, the grading plan. basically

00:12:22.759 --> 00:12:25.019
all of the civil improvements that I didn't own

00:12:25.019 --> 00:12:27.120
the land yet. All I had was a non -refundable

00:12:27.120 --> 00:12:29.879
deposit out. It was as good as mine, but I didn't

00:12:29.879 --> 00:12:32.679
have to spend $600 ,000 on the land yet. And

00:12:32.679 --> 00:12:34.799
I didn't have to do that until May. So I worked

00:12:34.799 --> 00:12:38.120
on it for five months until then and closed in

00:12:38.120 --> 00:12:40.100
May. And then now we're in October. We still

00:12:40.100 --> 00:12:41.960
don't have a final map recorded. And they did

00:12:41.960 --> 00:12:44.720
a lot of legwork for me. So it really shows you

00:12:44.720 --> 00:12:48.360
the downstream, the upstream way that looks like

00:12:48.360 --> 00:12:50.850
to develop. to go. They worked on it for six

00:12:50.850 --> 00:12:53.970
months. I took the baton in January. It's now

00:12:53.970 --> 00:12:56.649
October and we're not even going to have a final

00:12:56.649 --> 00:12:58.570
map recorded maybe till January or February,

00:12:58.690 --> 00:13:02.490
could potentially be later. So it really is astounding

00:13:02.490 --> 00:13:04.870
when to think it is about an 18 month process

00:13:04.870 --> 00:13:08.590
to get this going. So that being said, you can

00:13:08.590 --> 00:13:11.409
see why the farther down the road you are, the

00:13:11.409 --> 00:13:14.590
more valuable your parcel is. Mm hmm. More valuable

00:13:14.590 --> 00:13:18.360
it is. And the the more opportunities to bail

00:13:18.360 --> 00:13:20.539
on it. Right. So it's kind of a catch because

00:13:20.539 --> 00:13:22.720
you got more invested. Now you have a love for

00:13:22.720 --> 00:13:25.860
it. You're more in it, but the opportunities

00:13:25.860 --> 00:13:30.879
are greater. So exactly. Right. Right. And it's

00:13:30.879 --> 00:13:33.399
really comforting in a way, as long as that demand,

00:13:33.559 --> 00:13:36.360
backstop demand stays there that up until the

00:13:36.360 --> 00:13:38.659
11th hour, you can probably bail on it and make

00:13:38.659 --> 00:13:41.600
money. So it is, you know, it is encouraging

00:13:41.600 --> 00:13:45.539
and it is kind of a, um, It's a good and a bad

00:13:45.539 --> 00:13:47.220
thing because it's double -edged sword because

00:13:47.220 --> 00:13:50.600
it encourages you to take on more development

00:13:50.600 --> 00:13:53.019
projects. You're saying, oh, worst -case scenario,

00:13:53.240 --> 00:13:55.399
I can sell it once the note of final action is

00:13:55.399 --> 00:13:57.019
approved. I can sell it once my utility plan

00:13:57.019 --> 00:13:59.419
is approved. I can sell it once my parcel map

00:13:59.419 --> 00:14:01.440
is recorded. I have all these off -ramps that

00:14:01.440 --> 00:14:03.740
I can get rid of it if I decide not to see the

00:14:03.740 --> 00:14:06.789
whole project or if something changes. When I

00:14:06.789 --> 00:14:08.730
get over my skis somewhere else, I could kind

00:14:08.730 --> 00:14:11.570
of bail on a project. Just proves that each one

00:14:11.570 --> 00:14:14.070
is really a labor of love. And some of the times

00:14:14.070 --> 00:14:16.929
you get and buy it and you're ready there, you

00:14:16.929 --> 00:14:18.769
know, people don't always know how much emotion

00:14:18.769 --> 00:14:21.250
has gone into that or how, you know, how much

00:14:21.250 --> 00:14:23.289
you have learned to love that project because

00:14:23.289 --> 00:14:25.490
you could have bailed on it and you didn't. Yeah,

00:14:25.490 --> 00:14:28.049
exactly. By the time you're going vertical, you've

00:14:28.049 --> 00:14:30.330
passed on several off -ramps. No, I don't want

00:14:30.330 --> 00:14:31.490
to do that. I don't want to do that one. I don't

00:14:31.490 --> 00:14:33.190
want that one. I want to see it through. It was

00:14:33.190 --> 00:14:35.870
good. Yeah, and it interesting to get something

00:14:35.870 --> 00:14:39.049
that somebody might not wouldn't typically know

00:14:39.049 --> 00:14:41.309
about it It's certainly something that five years

00:14:41.309 --> 00:14:42.950
ago. I didn't even know I didn't realize that

00:14:42.950 --> 00:14:45.370
there was that much demand at every single stage

00:14:45.370 --> 00:14:48.590
I figured that it was either raw land or completely

00:14:48.590 --> 00:14:50.350
done already and that was the only place where

00:14:50.350 --> 00:14:52.169
there was demand But I didn't realize all along

00:14:52.169 --> 00:14:55.690
that stream. There's a lot of demand Interesting.

00:14:55.909 --> 00:15:00.220
Yeah. Well now, you know now you guys know so

00:15:00.220 --> 00:15:02.679
thanks for joining us for another episode and

00:15:02.679 --> 00:15:07.320
we will see you next time thanks bye bye thanks

00:15:07.320 --> 00:15:09.620
for tuning into the trust the process podcast

00:15:09.620 --> 00:15:12.279
make sure to follow us on spotify to stay in

00:15:12.279 --> 00:15:14.820
the loop with the latest insights project updates

00:15:14.820 --> 00:15:17.480
and everything in between see you next time
