WEBVTT

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Ever wonder what really happens behind the scenes

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in construction, real estate, and development?

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We pull back the curtain on the new home construction

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industry, the real estate market, and the trends

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shaping it all. Discover the stories, insights,

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and expertise behind the process of building

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a new home. Join us for Trust the Process Podcast,

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and let's build something great. together. Welcome

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back to another episode of trust the process.

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I'm Krista joined again by Michael. We're going

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to talk today about seasonality. So right now

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peak in the spring selling season, you may have

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heard that if you're shopping for a home or building

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homes or In the industry, yeah, in the industry

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of any kind. It's a topic that we can dive into

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regardless of where you sit in the builder -seller

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world because it affects us all and there is

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definitely an ebb and a flow to the seasonality

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of how things move and how real estate changes

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and how the industry as a whole absorbs things

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throughout the year. So I thought that would

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be an interesting topic to discuss. Yeah, and

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it's definitely fitting for the time of year.

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It is, and I know you've got a lot to share too

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because this has been a unique season. This spring

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season in particular has brought some things

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that, you know. Yeah, some more macro economic

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factors that have thrown off what would have

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been normally a really great spring in a really

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otherwise stable real estate market. So generally,

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every market, you can't argue just based on the

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data, every market has a seasonal component to

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it. Here in Las Vegas, we have very little precipitation,

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you know snow we really don't have seasons. It's

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kind of hot and December and We have but we do

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see a seasonality and I think it just comes down

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to the cadence and rhythm of life I think holidays

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kids school schedules and just Certain factors.

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We still have brokerage clients, right and one

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thing you'll hear me say is it don't underestimate

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the amount of daylight we get at certain times

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of year and how your home is going to show at

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five o 'clock in April versus five o 'clock in

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November when it's dark already or even say twilight

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and sometimes twilight in this city and our time

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zone is sometimes early at four o 'clock depending

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on the time of year. Sure, even in the builder

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world where you get they change their summer

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hours, winter hours, their open hour longer in

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the sun, sometimes two hours with some builders

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are open longer in the summer because it's late

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lighter. I mean it's light later. It stays light

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later in the day that it allows you that extra

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couple of hours. So not only do you have more

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people out looking, now you've expanded your

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hours to accommodate that and so tends to breed

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higher sales. Even now, we're having a really

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kind of bumpy spring honestly between the economic

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news and the tariffs and all the uncertainty

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there. I think that You're still seeing a lot

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of traffic though. So it's just apprehension

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around pulling the trigger, but the traffic is

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still there. So I know our sales team like Las

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Vegas, I mean, you guys, you guys are seeing

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a lot of traffic on our bills, a lot of inquiries

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on our other projects and any of our brokerage

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listings. pretty busy. And even on the resale

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side we have sometimes multiple offers and things

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are percolating. One thing to always remember

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and counsel our clients on this on our brokerage

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side is that with that buyer traffic comes a

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lot of extra inventory, though. So a lot of sellers

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are planning on taking advantage of that traffic,

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so a lot of great inventory comes in those same

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months. So you have a higher likelihood, but

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you also have more competition. So in a spring

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like this, in 2025, we're seeing buyer trepidation

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and lukewarm sentiments on buying a home, but

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we also got the spring influx of inventory. And

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it's an interesting, you know, you plan for that

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spring. Everybody knows spring selling. So as

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an agent, agents are advising their clients,

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wait and put your house on the market come spring.

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Builders are, you know, who'll be in, I don't

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know, when you start your homes at the front

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end. Do you then time it to be with that spring?

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Well, the miracle of getting a building permit

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in Clark County, I'm not going to wait. And we

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build custom homes generally, or semi -custom

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homes. So the timeline, we don't run production

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the way that a production builder would, or a

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ton -inch builder. We might take seven months,

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nine, or 12, just depending. And there's certain

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things that maybe I walk through home and change

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it. and makes my business partner crazy, but

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I do. Sometimes if I feel like it can be better,

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we'll make those changes in the field. Because

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at the end of the day, we're trying to tweak

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and get as much out of that asset as possible.

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So if it slows it down a month, but I can make

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it more desirable, I'll do it. So short answer

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on the terms of when we start. Yeah, no, I never.

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hold back and say, well, this is going to finish

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in December. I'll think about it and say, that's

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a bummer. That's probably going to finish in

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December. But by the way, it almost never does.

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December becomes February. And I think most builders

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do that. They accommodate that or they allow

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for that. They could offer some incentives, keep

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a promotion, push some of that inventory that

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might. Right. They need to make up. And if nothing

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else, you always want to be funded enough, if

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you're a developer, to say, you know what, December's

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completion might make for great spring inventory

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next year. And if I'm still sitting on it, we'll

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stage it, we'll relaunch it, and we'll make it

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a great piece of spring inventory that hits late

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January, right before the spring rush, before

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everyone is coming around. We have that privilege

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in Las Vegas where we have seasonality, but I

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always say it's more tied to holidays. So we

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will see slowdowns in and around those holidays.

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But we are also a high relocation market. So

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sometimes people will take those breaks from

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school and those holiday breaks from work to

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do their house hunting here in Las Vegas. So

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sometimes Thanksgiving can surprise you and have

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great amount of traffic. Typically, November

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is good. You get kind of a slowdown in October

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and then there's a bit of an uptick in November.

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We may not close it by Christmas anyway, so let's

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just get it under contract and we'll close it

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and move in at the new year. It'll be fun to

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get it started then. So we have a lot of Asian

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culture here too, so we have another major holiday

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in February for Chinese New Year, so we'll see

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that rush Tuesday. Okay, we want to buy in December.

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Close in January and be ready for... Yeah, but

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I think it's different even than the national

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market. You know, most people see spring selling

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sort of starts in March, April. Here we really

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start our spring selling in February. Our season

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is... My canned response is Super Bowl Sunday.

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It is. That's the daily marker. We all know Super

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Bowl Sunday. Tomorrow's going to be... It's probably

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going to be busy. Yeah. And that's not to say

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when I was running the brokerage very hands -on,

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I knew I was going to start getting calls probably

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the first week of January. It never failed. I

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would get... you know, previous clients and referrals

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that came out of the woodwork and say, okay,

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we would just, but then they start their hunt

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and earnest around that time in early February.

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And you're, those are March contracts and April

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closings and. Yeah. So to get around that, to

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go back to your other question, where, where

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as a builder and a developer, when you're working

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with kind of unpredictable timelines and where

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do you land in the seasons? That's why we try

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to do a bang up job with renderings and. you

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know, we're converting one of our inventory homes

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to a model home now. So we want to have the model

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inventory and have that kind of infrastructure

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in place, but then try to represent our other

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inventory that might be completing in September,

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October, November. So that's a strategy on why

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we will list our spec homes early to try to say,

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okay, well, yes, we're not there and ready. And

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that's why I had a big push to list our three

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new pieces of inventory in Lake Las Vegas. By

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the end of March, remember, I wanted that kind

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of ready to go and live and have that running

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through April, May, June. Those are probably

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September, October, finish, you know, completion.

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So in closing, so I want to capture some of this

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spring inventory. So people know you're not only

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looking at what the other production builders

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have in this price point or the resales, but

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yeah, that's how I try to take advantage of the

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seasonality. And seasonality kind of has two,

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I mean, if you were looking at it on a graph,

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there really are two lines to follow. There's

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seasonality of sales and seasonality of closings

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or seasonality of funding on those. So they typically

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don't even trend to the same because you start

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the home here and it sells here. So you're moving

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in a different trajectory at each different point.

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So two different lines to track. April contracts.

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Bring me closings. Yes, trying to make the April

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showers. Well, that in the resale world, because

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you're typically on a 30 day window, but in the

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builder world where you're a seven month. Oh,

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yeah. You know, even on a production home where

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you're three, four months, you're still your

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your line doesn't, you know, your bell curve

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doesn't. You're right. Right. Right. In terms

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of contracts executed. Yeah. And any any HB makes

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that distinction. Usually they'll call sales

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when a contract was executed. I don't think of

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it that way. So they'll track new home sales,

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because how many homes go to contract in November,

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December, and they don't close until May of next

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year? Exactly. So it's contract execution versus

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closing. So funded are two really different distinctions.

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And while they both are affected by the seasonality,

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they're affected at a different rate. They are,

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right. And that doesn't factor in cancellations.

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True. So you can sell the same home three times,

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many times, right? And that number is going to

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be artificially higher. Over... Millions of data,

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you know 1 .1 million homes go to contract new

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homes in a year And it's even 10 % or 5 % of

00:09:41.000 --> 00:09:44.159
those go to contract twice. It's 50 ,000 artificially

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higher numbers of new home sales So I like to

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look at closings. Yeah Yeah, because that's where

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the money goes. A big part of it. Yeah, exactly.

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So diving a little further into the elephant

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in the room, spring selling season now, everybody

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banks on it. In the industry, we know it is the

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cash cow season. It's when things uptick after

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the winter. A lot of builders bank their revenue

00:10:09.240 --> 00:10:11.340
on that. And in the resale world, a lot of sellers

00:10:11.340 --> 00:10:14.919
hope to move or buyers help to buy. It's projected

00:10:14.919 --> 00:10:17.919
to be this ooh -ahh moment and this year has

00:10:17.919 --> 00:10:19.720
not been. No, it's not materialized. Let's talk

00:10:19.720 --> 00:10:23.019
a little bit about that or how... I think it's

00:10:23.019 --> 00:10:26.059
confidence. It's micro or it's macroeconomics,

00:10:26.259 --> 00:10:31.299
but every time you count out real estate, with

00:10:31.299 --> 00:10:34.379
the exception of one event, 2008, every time

00:10:34.379 --> 00:10:37.419
you count it out, you're usually wrong. It just

00:10:37.419 --> 00:10:41.779
never... They're non -fungible assets. They have

00:10:41.779 --> 00:10:46.059
utility. They have functionality. They have status.

00:10:46.340 --> 00:10:50.139
There's a lot of reasons people buy. They represent

00:10:50.139 --> 00:10:52.779
their retirement. They represent their new marriage.

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They represent their new wealth. There's only

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so much people will wait out the real estate

00:11:01.320 --> 00:11:05.379
market. So I feel that it's been kind of lackluster.

00:11:05.519 --> 00:11:08.549
It just doesn't feel like spring. Oddly enough

00:11:08.549 --> 00:11:11.149
in Las Vegas at least and we're making some headlines

00:11:11.149 --> 00:11:13.590
because we're a particularly slow metro area

00:11:13.590 --> 00:11:15.929
But you look at the new resale contracts or anything

00:11:15.929 --> 00:11:18.330
that's hit our MLS. So sometimes builders will

00:11:18.330 --> 00:11:21.450
put new homes on MLS When you look at that data,

00:11:21.450 --> 00:11:23.830
we're still going to contract in about 800 houses

00:11:23.830 --> 00:11:27.590
a week, which is pretty good That's very good.

00:11:27.590 --> 00:11:29.889
Yeah, our lowest of our lows and coven around

00:11:29.889 --> 00:11:33.049
this time in 2020 It was around 500. Okay, and

00:11:33.049 --> 00:11:35.009
then our highest of our highs and the crazy run

00:11:35.009 --> 00:11:38.870
-up in 2021 was around 800. So we're actually

00:11:38.870 --> 00:11:41.789
in that number right now at that point. That's

00:11:41.789 --> 00:11:44.750
confidence builder. I like that. Yeah, I was

00:11:44.750 --> 00:11:46.789
on a precipice this weekend, so I had to look

00:11:46.789 --> 00:11:48.490
at these numbers because I was about to freak

00:11:48.490 --> 00:11:51.529
the hell out. Talk yourself off the ledge. I

00:11:51.529 --> 00:11:56.350
don't want to say it's as hot because in 2021

00:11:56.350 --> 00:11:58.970
that number may have been 1300, but we didn't

00:11:58.970 --> 00:12:01.549
have the inventory to sell. So our rate limiter

00:12:01.549 --> 00:12:04.870
back then Was our inventory. Now it's buyer demand.

00:12:05.029 --> 00:12:07.230
I mean, buyers, there's no two ways around it.

00:12:07.230 --> 00:12:09.789
Buyers are way more cautious and they're way

00:12:09.789 --> 00:12:12.669
more concerned. And home prices are higher than

00:12:12.669 --> 00:12:15.470
ever and interest rates are not higher than ever,

00:12:15.470 --> 00:12:18.149
but they're still very elevated. So there's,

00:12:18.250 --> 00:12:21.769
it's not, if not for the things I mentioned previously

00:12:21.769 --> 00:12:24.350
that they're a symbol of your marriage, symbol

00:12:24.350 --> 00:12:26.789
of wealth, symbol of your retirement. If we didn't

00:12:26.789 --> 00:12:28.590
have that carrying us, I do think that would

00:12:28.590 --> 00:12:31.970
be even more dismal. but we've had high rates

00:12:31.970 --> 00:12:35.049
for many years now about three years and We've

00:12:35.049 --> 00:12:37.690
survived way worse and it's not even that bad.

00:12:37.730 --> 00:12:42.049
It's just not It's just not as quickly as I would

00:12:42.049 --> 00:12:45.480
like it to and we build in a Segment that is

00:12:45.480 --> 00:12:48.419
even you know is smaller market segment and that's

00:12:48.419 --> 00:12:50.700
a slow -moving market anyway And now I feel like

00:12:50.700 --> 00:12:53.080
it's just taking a tick back. That's even some

00:12:53.080 --> 00:12:54.820
of the other things that are happening There's

00:12:54.820 --> 00:12:57.139
a there's just a climate you know people have

00:12:57.139 --> 00:12:59.759
had impact from the tariffs and from the stock

00:12:59.759 --> 00:13:02.259
market You know there's I think it's even if

00:13:02.259 --> 00:13:04.460
it doesn't it didn't directly affect me Yeah,

00:13:04.460 --> 00:13:06.960
but I held back on purchasing two lots in Las

00:13:06.960 --> 00:13:09.519
Vegas because of this I mean I'm falling into

00:13:09.519 --> 00:13:12.100
it too, and I'm I hate fear, and I hate making

00:13:12.100 --> 00:13:14.590
decisions off of fear But you also don't want

00:13:14.590 --> 00:13:15.990
to be overexposed and you want to make sure this

00:13:15.990 --> 00:13:18.529
company is still here in 10 years. You don't

00:13:18.529 --> 00:13:22.570
want to get greedy. Now there will be, again,

00:13:22.629 --> 00:13:24.870
I won't wait it out forever. So someone right

00:13:24.870 --> 00:13:27.190
now is going to get an offer from me on a piece

00:13:27.190 --> 00:13:29.470
of dirt in Lake Las Vegas. It just will. They

00:13:29.470 --> 00:13:31.529
will. And maybe not now. They would have gotten

00:13:31.529 --> 00:13:33.309
it two weeks ago, but maybe they'll get it in

00:13:33.309 --> 00:13:35.129
two weeks or three weeks or four weeks. I would

00:13:35.129 --> 00:13:37.509
like to see some buy opportunities in terms of

00:13:37.509 --> 00:13:39.750
the parcel in order to pull me off that ledge.

00:13:40.090 --> 00:13:42.750
So maybe some of our homes. if they're still

00:13:42.750 --> 00:13:44.769
sitting, maybe they have to be a buy opportunity

00:13:44.769 --> 00:13:46.730
for somebody. The margins in new construction,

00:13:47.090 --> 00:13:48.669
especially luxury new construction, are really,

00:13:48.669 --> 00:13:51.669
really great. So you can support and sustain

00:13:51.669 --> 00:13:55.250
market fluctuations and incentives and concessions

00:13:55.250 --> 00:13:58.610
and things like that. It's interesting right

00:13:58.610 --> 00:14:01.769
now because there was a time in the market, obviously,

00:14:02.110 --> 00:14:03.769
interest rates spiked. And so there was this

00:14:03.769 --> 00:14:07.669
tangible factor that that created a bit of a

00:14:07.669 --> 00:14:10.409
slow down right now it's just purely confidence

00:14:10.409 --> 00:14:13.750
yeah it's just there's a climate in the air that

00:14:13.750 --> 00:14:16.210
has people a little trepidatious yeah there's

00:14:16.210 --> 00:14:19.070
just we had almost a 20 % stock market correction

00:14:19.070 --> 00:14:21.730
in the last three weeks yeah we've regained a

00:14:21.730 --> 00:14:23.669
lot of that but that'll spook you it spooked

00:14:23.669 --> 00:14:25.730
me you know you just spook that's what it is

00:14:25.730 --> 00:14:31.089
everybody's a little spooked just kind of We

00:14:31.089 --> 00:14:35.690
had a little conversation yesterday that I liked

00:14:35.690 --> 00:14:38.330
that when we're recounting these stories a year

00:14:38.330 --> 00:14:40.809
later, two years later, six months later, you

00:14:40.809 --> 00:14:42.990
throw weeks away like they're nothing. Remember

00:14:42.990 --> 00:14:44.909
those eight weeks where it was like, but when

00:14:44.909 --> 00:14:47.110
you're living it - That's true. It's so true.

00:14:47.250 --> 00:14:49.129
Gosh, we haven't sold those two. We've got to

00:14:49.129 --> 00:14:51.289
get rid of those and we've got to do this. You

00:14:51.289 --> 00:14:54.389
just feel like, okay, remember that in hindsight,

00:14:54.669 --> 00:14:58.549
the weeks shrink. I have to think back to, I

00:14:58.549 --> 00:15:01.889
have to channel who I was in 2020. Right? Yeah.

00:15:01.909 --> 00:15:03.990
All of March was terrifying. All of April was

00:15:03.990 --> 00:15:05.669
terrifying. I remember all of May was terrifying.

00:15:05.990 --> 00:15:09.070
I was still buying land. I was still doing it.

00:15:09.169 --> 00:15:11.570
So I wasn't, it wasn't scaring me, obviously.

00:15:11.769 --> 00:15:15.429
But again, we've had liberation day for three

00:15:15.429 --> 00:15:18.269
weeks now. I mean, you know, COVID three weeks

00:15:18.269 --> 00:15:20.370
into the COVID lockdown was barely the first

00:15:20.370 --> 00:15:22.909
week of April. So it just shows you that we don't

00:15:22.909 --> 00:15:24.990
think about it, but there's really not been a

00:15:24.990 --> 00:15:27.659
lot of time elapsed for these things to kind

00:15:27.659 --> 00:15:29.879
of iron themselves out and for people to realize,

00:15:29.879 --> 00:15:32.120
okay, you know what, we're fine, we're gonna

00:15:32.120 --> 00:15:33.779
make our moves. And for that fear to kind of

00:15:33.779 --> 00:15:36.100
get absorbed back into the market as we start

00:15:36.100 --> 00:15:40.840
to realize it maybe isn't gonna be as fearful

00:15:40.840 --> 00:15:44.299
as we have thought. It works in both ways. You

00:15:44.299 --> 00:15:47.240
remember 2021. there was a fear they were running

00:15:47.240 --> 00:15:49.840
out of houses. So the fear worked in the opposite.

00:15:50.019 --> 00:15:53.700
And we saw it in multiple offers, $50 ,000 over

00:15:53.700 --> 00:15:56.100
list price, and appraisal waivers, inspection

00:15:56.100 --> 00:15:59.720
waivers. It was fear operating to the benefit

00:15:59.720 --> 00:16:01.360
of the real estate market. I think that overall

00:16:01.360 --> 00:16:04.799
generally has a negative effect on the housing

00:16:04.799 --> 00:16:09.080
market. But the sellers like it. Builders like

00:16:09.080 --> 00:16:12.080
it in the short term. It's candy. It feels good

00:16:12.080 --> 00:16:14.220
going down, but it makes you feel like crap later.

00:16:15.080 --> 00:16:20.659
A little sugar hangover. Yep. So that's seasonality.

00:16:20.679 --> 00:16:22.840
So there's a psychology to it, for sure. And

00:16:22.840 --> 00:16:26.340
we're all affected by the climate. All right.

00:16:26.419 --> 00:16:29.779
So that is spring selling season. And thanks

00:16:29.779 --> 00:16:32.960
for joining us on a quick recap of what we know

00:16:32.960 --> 00:16:35.399
about the market for today and what we're seeing

00:16:35.399 --> 00:16:38.399
here in spring selling season as seasonality

00:16:38.399 --> 00:16:41.909
is concerned. So thanks for joining us. on Trust

00:16:41.909 --> 00:16:44.389
the Process podcast and we will see you next

00:16:44.389 --> 00:16:48.230
time. Thanks. Bye bye. Thanks for tuning into

00:16:48.230 --> 00:16:50.750
the Trust the Process podcast. Make sure to follow

00:16:50.750 --> 00:16:53.269
us on Spotify to stay in the loop with the latest

00:16:53.269 --> 00:16:56.149
insights, project updates and everything in between.

00:16:56.690 --> 00:16:57.450
See you next time.
