WEBVTT

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Ever wonder what really happens behind the scenes

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in construction, real estate, and development?

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We pull back the curtain on the new home construction

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industry, the real estate market, and the trends

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shaping it all. Discover the stories, insights,

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and expertise behind the process of building

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a new home. Join us for Trust the Process podcast,

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and let's build something great together. Welcome

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back to Trust the Process, podcast where we talk

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about the real estate industry, new home construction,

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the housing industry, and everything in between.

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Today, our in between is going to take us As

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to a term you may or may not have heard, a McMansion.

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You have to say it with that twang. A funny term.

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Yeah. So this was recently introduced to me,

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something I hadn't heard referred in this way.

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So although I know what it is, once explained

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to me, the term itself maybe didn't ever cross

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my path. So a McMansion is just an informal term

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that was coined kind of in the late 90s, early

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2000s to describe the rise of large suburban

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homes. It's now become a pejorative, it has pejorative

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connotations because it was, there's been a lot

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of bad players that built a lot of bad McMansions.

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So I think it always had a negative tilt and

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I'm not, there's a certain fast food company

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that it's named after and the thought was that

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they're mass produced, low quality and. big portions,

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right? So that's kind of, I'm not going to say

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what company that they're named after. Nobody

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could guess that. Nobody could guess what that

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is. So it was kind of coined in that way. And

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if you look at the average home size in the late

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seventies and early eighties started to really

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swell. And I think it was around 13 or 1400 in

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the sixties and seventies. And then by the eighties,

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it was getting over 2000. And I think now it's

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kind of, it kind of hit up. stability a stable

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point Around the around the 90s and now it's

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around 2200 and it's kind of stayed there bounces

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between 22 and 2400 still a really large home

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if you think about how big a 22 or 2300 Square

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-foot home is considering that that's the average

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So there's a lot of homes that are a lot bigger

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than that and to think about the amount of homes

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There's so many homes that are probably you know

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smaller your averages are thrown you've got to

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have a lot of seven eight thousand square foot

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homes six thousand square foot homes there's

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so many 1200 square foot homes out there and

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then also those are so there's two ways to look

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at it what's this average square footage of a

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newly built home that number always skews larger

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than the average Home in America is X number

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of square feet because you're factoring in all

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the homes built in the 40s and 50s that are still

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standing that are 980 square feet. Yeah and different

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areas. Different areas have different home sizes.

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I mean definitely as we've gone west and in the

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Sun Belt where the areas are newer everything

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gets bigger and bigger and bigger and if you

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I'm passionate about these because number one

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I don't I don't think all McMansions are bad.

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I think that McMansions are kind of part of the

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American dream. If they weren't, they would have

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gone away by now. There's obviously a demand

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for them. But I wanted to first kind of define

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what the conventional wisdom of a McMansion is.

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It's usually bigger than 3 ,000 square feet,

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oftentimes has a three car garage. It's almost

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always in suburbia. So it's generally built in

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the neighborhood of other exact copies or similar

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homes. And then the death knell for most. architects

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is that they don't have a lot of architectural

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integrity. So it's kind of in the 90s, we had

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an architectural style that was kind of a word

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for a style that was coined, transitional. So

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transitional architecture is going to kind of

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pull from a lot of components. And in the 90s

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and kind of during the rise of the McMansion,

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the Palladian style architecture. So think early

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Monticello and those kind of homes with the Palladian

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windows, which is just an arched window with

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with grids in it, a lot of brick, a lot of big

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grand entry ways, a lot of double doors. So there

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were kind of these mini manners. And that was

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the architectural style back then. And as everything

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goes, a lot of builders are not versed in architectural

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style. So they're doing copycat. Me too. Okay.

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I like that arched window. If I do this on a

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3000 square foot home and make it have a three

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car garage and have a formal living area and

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big columns. So it kind of... got stuck in that

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style. So when you think of a McMansion, generally

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for me, and I think a lot of people that are

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familiar with the term, they're probably thinking

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of that late 80s or into the 90s, big suburban

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house, brick, arched windows, big columns, columns

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on the inside, kind of maybe one side is brick,

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the rest is vinyl siding. Just not a lot of textual

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integrity. But I would argue this really fancy,

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but it looks fancy, but it's not okay and Unfortunately

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before we had such rigorous codes they had reputations

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of being really poorly built thrown up really

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quickly Not good with energy efficiency volume

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ceilings Maybe not maybe just insulation built

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to code whatever the code was at that time cheap

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windows So they just had this that this perception

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that they're cheap to build they deliver a lot

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of value But they're expensive to maintain So,

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and a lot of that holds true. And out west, that

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style, we have a lot of them here in Las Vegas,

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and that's, we got stuck with the Mediterranean

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style, became our McMansion. So you see a lot

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of turrets, a lot of fake stone, a lot of clay

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tile roofs and things like that that are kind

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of symbolic of a west of the Mississippi McMansion.

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But again, we're seeing modern McMansions now.

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So what's popular now, is, at least in a lot

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of the West, is a desert contemporary or modern

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architectural style, linear, flat roofs. And

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it's a bastardization of what modern architecture...

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is, which is taking advantage of, especially

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desert contemporary, it's taking advantage of

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where the sun is. You're hiding from the sun

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with desert contemporary architecture because

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sun is plentiful, whereas back east maybe you'd

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be trying to capture the sun. But it takes these

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fundamental elements of architecture and reduces

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them down and then spoon feeds it to the masses.

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So that's the bad. That is McMansion's behaving

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badly. Where I think that McMansions make a lot

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of sense does provide a lot of flexibility. Generally

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moving out later in life. Maybe family moms are

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moving back in dads are moving back in aunts

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and uncles It allows the square footage allows

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for a lot of doubling up of residences Which

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which happens as cities become more developed

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to get more expensive and as the country things

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get more expensive So I like the functionality

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that they have and then selfishly as a builder

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generally what you're building and what you're

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selling is square footage Unfortunately when

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we list one of our spec homes and I see that

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Z estimate pop up The algorithms are using your

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zip code your bill and square footage because

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how come we can have our Brielle model 3 ,800

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and our Messina model 4 ,200 Zillow doesn't know

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that they're on one has a better lot than the

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other but the Messina one has a higher Z Estimate

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because it's 4 ,300 versus 3 ,800 for what reason

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it shows you that square footage so so as a builder

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you can either choose to die on that hill or

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Build and get on the McMansion train But again,

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I don't think it necessarily always has to be

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a bad thing. So they were doing cookie cutter

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production type neighborhoods. Yeah. Hey, people

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like Palladian architecture. Let's do everything

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in Palladian. A lot of LS in Houston have a lot

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of Palladian architecture. High roof pitches,

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arched windows, and brick facades. It's not always

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a bad thing, but ultimately, builders are capitalists,

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so they're gonna build what sells if that style

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is trendy now. We're seeing it play out with

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our modern architecture going all up and down

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the suburbs of Las Vegas and Phoenix. A lot of

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modern architecture, and it's not. You can't

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lop the roof off of a house. Take away any architectural

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embellishment. and call it modern architecture.

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You could argue that's minimalist architecture,

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but that's not modern architecture, and they're

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selling it in such a way and taking advantage

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of maybe less informed or just less sophisticated

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buyers. I don't mean that in a negative way.

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They're just not house nerds like I am, which

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is fine, but I hate to see that happening. So

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if you look at a lot of what we build, I try

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to either, if I can't be true to an architectural

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style, we'll at least be minimal with our style.

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I don't mean minimalist, but just say, Avoid

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the hallmarks of today's trends because these

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homes are not going to age well With all those

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hallmarks to say you look at a lot of Southern

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California and Phoenix and Las Vegas What style

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do you see in the late 80s and early 90s a lot

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of that salt box? white shades of white stucco

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with window embellishment and you can spot a

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1989 built home in the West With very little

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architectural knowledge. Yep. You can kind of

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tell where it went and where it was built. So

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think there's a blend and I think that McMansions

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are just the nature of when you suburbanize and

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when you're Trying to spread out all that infrastructure

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and all those costs over a hundred homes The

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bigger and the more expensive the homes are the

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the more those costs are minimized So I think

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it's just the economics of home building. So

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I'm passionate about the topic. I I look at McMansions

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with scrutiny, you know, I definitely very critical

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a lot of McMansions in my own neighborhood, right?

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And it's it's okay though They're still homes

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and this connotation that because they were built

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fast or because they're built in a certain era

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It wasn't always it doesn't always mean they're

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built poorly so those factors, you know in the

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80s when builders corporatized and You had a

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lot of production builders kind of coming into

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into the marketplace and going public and there

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was really no a corporate builder before the

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80s. It was kind of an 80s and 90s invention

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that we still live with to this day. And I think

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that kind of allowed those, that shareholder

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driven mentality has made McMansion. Then there's

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some other innovations in engineering that has

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allowed the McMansion, the truss, which we've

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talked about in the past, the truss plate, just

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allowed for greater spans, it allowed. us to

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build bigger homes and actually at a cost per

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square when adjusted for inflation and a backup

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certain things that are affected in new home

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legislation and things like that. But overall

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we were able to build a lot larger spaces a lot

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more effectively and efficiently which has brought

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the cost down. And so categorically it's a home

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that is larger square footage with very little

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substance beyond that. Kind of it's all sizzle

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no stake. Okay. But generally it's funny. It's

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funny that you that when we try to put a pin

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on it because it evades you because One of the

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hallmarks are a lot of cheap embellishments a

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lot of cornice details that I made of styrofoam

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instead of wood They are meant to look hand -carved.

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It's kind of imitation so it's not necessarily

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always that they lack the embellishments and

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they lack the substance because many times they

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do it's just the materials that are in them that

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are making them try to appear to be a matter

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you know a lord and a lady live there when really

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it's a CPA and a that's those materials are cheap

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knockoffs of what it's emulating but I argue

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that why does Why does chrome molding that you'll

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never touch or even be able to reach, why does

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that need to be solid wood? Why can't that be

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MDF? A lightweight material, easy to work with,

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doesn't require all the logging and all the other

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issues that came along with those heavy molding

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and built out of hardwood. Why is that just not

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the progression of home building? Those materials

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are most likely, now some of them are more moisture

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-sensitive than others. MDF will literally swallow

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up like a sponge, but does it get the job done?

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Does it give you that look and feel? Does it

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make you feel warm when you come home? Does it

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really matter if your crown molding is solid

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oak painted white or stained versus MDF, which

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was spit out of sawdust? I'm not too cynical

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on McMansions, but I, you know, like I said,

00:12:18.590 --> 00:12:19.629
I always look at them with scrutiny. Is there

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another term for them? I mean, it's a subcategory

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of something. Did it just not exist? How else

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do people call it? Boxes and then it began No,

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I don't think it had I think it was no it was

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it was it was started with a natural progression

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right this builders in the 40s and 50s went from

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building row houses townhouses and cities to

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the invention of the suburb and the first suburbs

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Levittown all those places in the northeastern

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seaboard were small basically apartments that

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weren't attached if you look at those homes I

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think it was like a ranger model. They had to

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get three different models and he built hundreds

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of thousands of them in the East Coast. And they

00:12:57.789 --> 00:13:00.190
were, I think the biggest they got was 1 ,200

00:13:00.190 --> 00:13:02.370
square feet. So they were taking these apartments

00:13:02.370 --> 00:13:04.730
and saying, well, obviously we've been used to

00:13:04.730 --> 00:13:06.450
living in an 800, 900 square feet anyway, but

00:13:06.450 --> 00:13:08.570
now you have a yard. Now you can grill, now you

00:13:08.570 --> 00:13:11.629
can do these things. So like anything, it just

00:13:11.629 --> 00:13:14.210
had to become a status symbol. Oh, we all live

00:13:14.210 --> 00:13:16.759
in a suburb. Well, how do we... How do we design

00:13:16.759 --> 00:13:18.960
status? Well, we want a bigger home in the suburbs.

00:13:19.440 --> 00:13:21.659
So they just started to grow and there's more

00:13:21.659 --> 00:13:24.500
margin in building larger homes and builders

00:13:24.500 --> 00:13:26.799
favor those things. And I think it just slowly

00:13:26.799 --> 00:13:30.039
progressed and McMansion is a way to retrospectively

00:13:30.039 --> 00:13:32.740
look back at a style. And we still do it today,

00:13:32.740 --> 00:13:35.100
but it's a way to look back and say, oh, those

00:13:35.100 --> 00:13:38.620
are McMansions. So yeah, I don't think it grew

00:13:38.620 --> 00:13:40.620
out of anything except just what are we going

00:13:40.620 --> 00:13:43.480
to call these things? And like we mentioned it.

00:13:43.720 --> 00:13:45.840
Little bit ago and yet you had never heard the

00:13:45.840 --> 00:13:47.720
term and you've been in this industry for a long

00:13:47.720 --> 00:13:49.500
time and you're an architectural enthusiast and

00:13:49.500 --> 00:13:51.919
your design enthusiast and you never come across

00:13:51.919 --> 00:13:55.379
it so yeah, I think it's just kind of a It's

00:13:55.379 --> 00:14:01.419
vernacular. Yeah. Yeah. Well now I appreciate

00:14:01.419 --> 00:14:04.220
it and thank you for joining us on this episode

00:14:04.220 --> 00:14:06.480
of trust the process podcast We look forward

00:14:06.480 --> 00:14:11.190
to seeing you next time. Thanks Thanks for tuning

00:14:11.190 --> 00:14:13.730
into the Press the Process podcast. Make sure

00:14:13.730 --> 00:14:16.149
to follow us on Spotify to stay in the loop with

00:14:16.149 --> 00:14:18.929
the latest insights, project updates, and everything

00:14:18.929 --> 00:14:20.649
in between. See you next time.
