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Welcome to the ecommerce finance podcast. I'm your host Stephen Brown, COO of LedgerGurus, Fractional CFO, and co-owner of DTC brand Soleil Descant.

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I love podcasts. I've been listening to them for over two decades, but I find a lack of depth on financial discussions around aspects of ecommerce.

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For that reason, I want to bring this podcast to the world so that owners, operators, and others in ecommerce can have a better understanding of the financial implications of what they're doing in ecommerce.

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The reality is everything in a business has a financial impact, and therefore every topic is on the table.

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Now as for me, I've been around ecommerce for some time. LedgerGurus is a client accounting services business, also known as an outsourced accounting business, and we've specialized in ecommerce accounting since 2017.

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I'm also co-owner of a direct-to-consumer brand Sole Toscana, which provides Italian organic skin care via a Shopify store.

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Personally, I earned a degree in engineering and spent almost two decades in tech before going on this journey in accounting and ecommerce.

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Along the way, I earned an MBA and have consulted with hundreds of companies as part of LedgerGurus.

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Through other years with these two businesses, I've made many connections with experts in ecommerce.

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My hope is to share my expertise as well as the expertise of many that I know to help you uplevel your understanding of finance and ecommerce.

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I hope you'll listen and learn so that your business can grow, experience sustained profitability, and achieve success.

