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Hey, hey everyone, hanging out with one of the coolest guests I've ever had on the 99

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Dev Problems show.

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Kevin, I would love for you to introduce yourself.

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Yeah, totally.

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So well, thank you so much, Thisa, for having me.

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It's always a pleasure to talk about development and technology in general.

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And I enjoy learning from you.

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I'm actually one of your fans in terms of these live streams you have been doing.

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I've been watching all of them.

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So thank you for making this happen and having such amazing people in this show.

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So the first thing is I'm Kevin Blanco.

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I am based in San Jose, Costa Rica.

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That's what I was born.

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And I am a 15 years tech engineer who loved doing technology and then transitioned to

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a developer relations advocate job almost two years ago full time.

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But I've been doing technology and community work alongside in parallel all my life.

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Because I have to admit that the community was a big part of my success in my early

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career.

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And one thing I said at the beginning when I started to go to certain meetups and events

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and getting so much support from the community, I said, I'm going to get back to these people

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because I've been learning so much from them and they're doing it for free.

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There's no way this can be that easy for them.

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And for me, it's no way that I can get all of this knowledge for free.

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I have to get back.

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So every time that I had the capability to go back to the community, whatever that community

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is and retrieve it with giving my own time for free and giving my own knowledge for free,

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I do it.

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So that's who I am.

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And there's also a huge parallel career in my life, which is film.

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Ever since I was a kid, I loved to watch films and I always said that I wanted to do some

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films my own.

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So when I was settled in my tech career, had my good job and my good salary, I started

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to learn at film school.

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I graduated from film school.

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And now all of a sudden, I find myself creating films for educating developers and working

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as a full-time real advocate.

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So I'm just in the best time of my life, I can say.

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I'm doing the things that I love working with developers, doing technology, but also doing

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films and doing videos every day.

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So I just feel that I'm getting paid to be happy and that's amazing.

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I love so much of what you said.

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Gosh, I want to reply to so many different aspects.

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First off, thank you for the incredibly kind words.

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Fair enough, agree, your video editing skills are top notch.

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You've actually got to support some of my clients, which has been amazing.

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I would love to tap into some of the like AI video stuff, but let's save that for a

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different live stream.

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Maybe we can do something fun and talk about that.

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Because someone posted a video on LinkedIn where it was a cat making food and it was all

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like AI created and it was adorable and sure there was little points that you could nitpick,

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but at the end of the day, it's a cat making food.

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pure entertainment. So I'm really intrigued to kind of hear what you think about film and AI.

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But the biggest thing that I wanted to tap into what you said was the community. I have had the

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same thing happen for me. I was self taught or taught myself how to code many years ago.

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And just really felt that the community around me and the people that supported me and sort of

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gave me the different opportunities and then helped me grow really was what forged that career.

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And I didn't have free code camp. I didn't have these really awesome curriculums that are around

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now. Like it sounds like you and I have been in tech for around the same amount of time. So you

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know what I'm talking about. We had W3 schools, right? Like that's it. That was what we had in

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books that you could get from the library or buy, you know. And so, yeah, it was hard. And so I

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invested heavily in teaching women to code because of that. I was like, I don't want people to have

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to go through the same gruesome process I went to. And then that just flourished my career beyond

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belief. And so I love that you said that. And I think that just wanted to really double tap into

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that because I think it is something that developers should really take to heart and that

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if you are looking for work or if you have found yourself looking for work in the past,

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if you never want to look for work again, give back because the work will come to you.

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Exactly. That's true. I mean, just to give a sense of where I come from. I come from a very

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poor and humble family, like to be honest, my father is a plumber. He had no formal education

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at all. My mother was just a mother. She was just dedicated to me and my brothers. And they always

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told me, I saw that from my father, you have to work your ass off. Like there's no way you can

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achieve something in your life, you don't work your ass off. But my father had something that my

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mother, sorry, my mother had something that my father didn't have, which is it's my mother had a

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strong belief in that you can be whatever you want in the future. My father, unfortunately,

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he worked really hard, but he never trust himself. But my mother had a huge trust on the things you

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can achieve. So I think I got the best from both worlds. Like even when I was a kid, I remember

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that after school, I have to go back with my father and go work with his clients. He was also an

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entrepreneur, let's say. And I remember working with my father after school and I see him working

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weekends. No matter the time he got a call from a client, we have an issue with our prompts. He was

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putting his work, his clothes and going to work. And he told me or my brother, let's do this job.

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So I understand the importance of hard work, but also understand from again, my mother, like you

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can be whatever you want. So I remember that in school, I never had access to a computer in my

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house. We never had a computer. And like to give context, I'm in Central America. I'm kind of far

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away from the big cities and everything. I was close to like more to the farm life that to the

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city. And so when I go to high school, that's the first time I touch a computer. And for me, it was

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like, mind blowing, like, what the heck is this thing? It's so amazing. And I remember that the

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first thing I had the chance to play with was a piece of software that I don't think they never

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used that in the United States, or maybe they did, but it was called micro mundo, something like

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micro world. And what it means is we had this little horse that you could program the horse to work,

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to walk five steps and then walk five steps up and then walk five steps left. So that was like my

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first programming experience where I had the chance to move the horse in a direction that I

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wanted. And so I was mind blown. But and I said, like, I want to work with computers. That's all

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that I said, I don't know how I didn't know what was programming or our Cisco or whatever, all of

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the different branches that you can work technology, all I said is I want to work with computers.

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Yeah. So here in Costa Rica, there's something called, so we have a good education system here,

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a good public education systems. And there's something called technical high schools and a

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technical high school is, it's a combination of a standard high school plus a technical

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education. So at the end, you ended up with your standard education diploma. And also an engine in

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the standard engineering is a bachelor degree level of a certain career that you have. Wow.

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Wow. Really good. It's all day, like you have to be from eight a.m. to seven p.m. It's really strong.

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And they don't choose anyone, you have to take a test and they will only allow people

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with certain skills to access this education level. So I had the chance to achieve it.

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It was the public education system. So my parents did have the money, but they said,

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if you achieve that, that's going to be your diploma that you can go out and search for your

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first job and then finish up your engineering career with your own salary, because we don't have

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money to pay for university or anything like that. So thankfully, I got it. Thankfully, I finished

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all of that. And at the end of that, those three years of studying in parallel with the standard

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high education diploma, I was able to learn everything about computer science, programming,

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Cisco. I had a bunch of, like it was, it is amazing. Now when I go back and I see everything

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that they teach me at that time, I was like, that was amazing. So long story. I go out to the market

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and I get my first job. Thankfully, it was a very small agency. Like it was actually three friends

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who founded their own agency and they were doing just websites at that moment. We're talking about

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Flash. We're talking about jQuery, Glowwishing, Spaghetti Code. I remember I wrote a lot of

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Spaghetti Code in jQuery. And that's the same on my GitHub repo. I have to go back and maybe

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delete that, but that's part of it. Now you have to leave it. I have the same in my GitHub background

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too. Yeah. And so I was their first hire. They were a small agency. They had their first customers.

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They were doing good and they said, we want to hire someone, but we cannot pay an actual

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engineer to come to this shop because we don't have that amount of money. So I applied. They

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paid me like the minimal wage, but it was great because I learned all of the ins and outs of

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what it means to work on a company. And I appreciate that opportunity so bad because it wasn't my first

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job as just a person who was writing code on a large enterprise. I was somebody who was actually

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part of the client coming in the office, understanding their needs. I saw those guys taking notes on how

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to understand their requirements. I saw how they, an SOP is wrote, an SOD, a scope of work is wrote

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or is written. And that was so much learning for me because I was not only part of writing the code

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for these websites. I was also part of the whole process on how is the designer taking all of that

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and building the user experience, their first diagrams, et cetera. I was so much blessed about

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that opportunity. And I remember that when I was interviewing for them, they told me, you know,

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if we hired you, we would like you to be part of the community because it turns out that we used

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Drupal for all of our websites. I didn't even know that. I love that. Yeah. I mean, I have so much,

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like I really, I always tell this to my friends and everything, like I have so much value for my

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first boss because he taught me what the community was. And so he said, since we do a lot of Drupal,

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we like to get back to the community. If we hired you, will you be open to go to the meetups and

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start learning and at some point give back to the community? Obviously, I said yes because I needed

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the job, but I didn't even know what the community was. I never went to a meetup. I never went to

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any type of event like that. And so I said yes. And when they hired me, that person teach me

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everything about Drupal. I only knew like HTML, PHP and everything. And I remember he said, like,

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if you want to, you're not obligated. Like we work from Monday to Friday, but I always come to the

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office on Saturday because like I'm the owner. We have to keep working. We have to make this happen.

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So if you want to come in on Saturday, we're not going to pay you, but I'm going to teach you even

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more about Drupal. So I said yes to community. Obviously, I was hungry for learning. And that's

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one of the things about when you're a junior, I mean, I think at every level you have to be

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hungry for learning even more. It doesn't matter what your level is. And so I said yes. He taught

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me everything I knew about Drupal at that moment. And then we started to go to the Drupal meetups.

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It was called Drupal. And I remember my first presentation. I remember my first. It was so bad.

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I was so nervous. I couldn't go through the topics that I had. But that's how you grow. If you don't

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fail, you don't grow. You don't do shitty work at the beginning. You're not going to do great work

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at the end. Like when I go back and see my first videos, I cringe about it. They're so bad. I would

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like to delete them, but I keep them in YouTube so I can see my progress because I learned so much

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about communicating, about technology, about everything that I have learned so far. And it's

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good to see where you go. But anyway, that's how I entered the tech area. That's how I got my first

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job. And then after working for about two years with them and learning a lot about technology

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in Drupal, I got my second job working directly with a United States company. It was a company

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located in Texas. And I remember my interview because the person who interviewed me, he loved my

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profile. But he wanted to see how good I was speaking in English because everything was in

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English, obviously. And I remember I couldn't understand a single thing that he said. He had such

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a hard and complicated Texas classic. The southern draw. Yeah. Hey, that's fine buddy. I was thinking,

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yeah, maybe I couldn't understand a single thing that he said. And I said, like, can you send that

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over chat or something like that? I don't know how, but he hired me. He liked my profile. And I had

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to really pay attention to what he said. I remember that every meeting that I was with him,

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I had to close my eyes and put my headphones, noise canceling and try to at least understand

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a little bit of what he said. And just ask for a follow up email. But that was good because I

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trained my ear when it comes to English with him. And again, I take every challenge that I have in

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life as an opportunity to grow. And everything that I had as a challenge, I get so excited because

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it means that I'm going to learn something new. I never take challenge as something that scares

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me or as a pushback. I always take it as this means that I'm going to learn something new. And I

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take challenge like, oh man, I love it. I'm going to do it. So yeah, I don't know how much can we

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continue to delve into that area. But that was how I started in tech. Oh my gosh, I love that story

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so much. Okay, so have you been to a Drupalcon? Oh yeah, I speak at Drupalcon New Orleans 2016.

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We like, I bet we just missed each other in my investment in the Drupal space because it started

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around 2017. Previous to that, I was in Jumla in WordPress. So Jumla is like where I cut my teeth

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similar to you on Drupal. Love Drupal. I love the Drupal community. They are honestly,

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oh, I don't know if I can say this with everyone who can publicly hear me, but I think they might be

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my favorite developer community of all time, honestly. They're just the open source vibe that

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is in that community is just so real and so, I don't even, I can't even explain it. You get it.

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It's true. Like what I was saying at the beginning, remember, I went to my first Drupal meetup,

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this one that I'm telling you, and I asked a guy who did this presentation on a topic called AHA.

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So AHA was something to use Ajax in Drupal so you could update the page without refreshing the page.

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And I couldn't understand a thing about the AHA API in Drupal. So I get close to this guy and I

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said, can you explain a little bit further? And he said, yeah, sure, let's go outside. Let's take

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the computer and I'll explain to you. We spent like two hours and I learned a lot about, you know,

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AHA at that moment. And I remember that the end I asked him like, hey, what do you do? And he said,

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oh, I'm the owner of this company and you probably don't know the name, but it is a company was very

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well-established in Costa Rica. And he was the actual CTO. And one of the founders of that company,

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I was like, so you're telling me that you are the founder and CTO of this company. You come to this

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meetup and you took two hours to explain to a junior guy who's just starting his career without no

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constraints at all. Like you're not billing me or asking me about anything. And he said, yes,

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that's the power of the Drupal community. So I've always had the Drupal community in my heart and

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that's why I always try to get back so much to them. But at the end, that's the power of the

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communities and the open source communities. I think in general, open source communities are

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like that. I'm not saying anything about closed source, like companies of software, but in general

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terms, open sources is that way. Yep. I would agree not to bring up any major drama, but WordPress

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isn't that way. But we're just going to walk away from that conversation because that's a loaded

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conversation. It is packed. Yeah. It is, it is. Okay, so moving on from that, lots of good, there's

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a lot, there's lots of good chat. So Arvin thinks that we need to build a front end application using

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jQuery in the live stream. I think that's a glorious idea. This is where my dev chops can shine

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again, right? Bring back jQuery. But no, it would actually be kind of fun, honestly, to like retro

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build a site in a live stream with someone like, I think the older techniques and honestly, like,

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I don't know what I think is really interesting. And I'd love to hear your thoughts on this and we

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can kind of dive into like how you're, how you do some of your work and some of the challenges

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you face because you're doing some really cool stuff today. It's like, I think it's really

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interesting that everybody runs for like cloud and Kubernetes. It's like, it's just the way, and I'm

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like, but this wasn't the way years ago, I've built like really, really high-scaled websites without

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Kubernetes, without this infrastructure. Like, why can we not start to build on an infrastructure

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that makes sense, you know, and not that I'm not saying it's not the right decision, but that's a

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whole loaded conversation. But I feel like you definitely have a lot of similar opinions, but

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I would love to hear sort of, if you want to shed light on that opinion, but also just the things

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that you're working on in your day-to-day today, as you've shifted away from the beautiful world of,

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you know, Drupal day-to-day and writing jQuery.

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Yeah, totally. So at some point in my career, I moved a lot away from writing code to more

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like cloud architecture, and I started to do a lot of Kubernetes and, you know, dev operations,

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SRA scaling. And then at some point, I moved away from that, and I moved to a technical

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director position. So actually, before joining AppSmith as a dev rel advocate, I was working on a

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digital agency. I spent four years there working as their technical director, and I was managing

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software developers. I was managing customers. I was making sure that all of these products and

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software that we were writing were actually doing great. We're under DS code. We're running

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correctly. So I got the chance to understand how things works very early in my career. And I think

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that was my blessing. I wasn't just focused on what little portion of writing this code. I understood

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the bigger scope, like, how is this going to run? Where is it going to run? How much money is going

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to spend? So I think I saw a post from you. I think it was from you about Ruby on Rails, and I

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worked with Ruby on Rails at some point in my life. I loved it. But it was so goddamn expensive to

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run it. And I think that was one of the problems with Ruby on Rails. We spent so much money. I'm

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talking about a startup that I worked with. They were running on Ruby on Rails. And I remember

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we had to migrate from Ruby on Rails because just the amount of money we were spending on executing

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that software, hosting it, it was amazing. We had so much great developers. It wasn't that we

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wrote bad code. It was a chose run in Ruby on Rails. It was expensive. But anyway, I'm sorry

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for going back to your question. When I started working as a cloud architect, I remember that I

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enjoyed doing all of these complicated diagrams and complicated topography. Because I thought that

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when you get over complicated things, you're going to be like, you're very professional. You have

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all of these clusters. You have this API get way. And how do you route things? And you have a bunch

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of balancers. And you think that when you are over engineering things, it's because you're a better

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engineer. And I remember one of the leaders that I had at some point, he told me, you probably have

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heard about the keep it simple principle. And you're not keeping it simple. Let's go back and see

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if we actually need microservices. And I remember we changed one of the architects that I proposed

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to something very simple. It was just a single Google Cloud run serverless application. And it

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was for an event. One of our customers had to run an event with millions of people joining the event

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from one moment to another. They were a makeup company. And I remember that everything run

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perfectly on that Cloud run instance. It could be a Lambda in AWS. It doesn't matter what the

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provider is. It was just a Cloud function managing all of those requests. And it scaled up correctly.

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And so I'm not saying that you shouldn't try to focus on the best solution for your problem. But

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sometimes we're over engineering things. Because unfortunately, and I'm going to put myself in

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that position, at some point, I had a high ego. And when we are developers, we have high egos. And

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I can say that a lot of people I work with, they have high egos. And you think that coming in with

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the biggest solution or with the largest amount of frameworks to your project, and now you have a

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node modules folder that takes two gigabytes, that's going to be the best because you are like the

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best developers because you know all of these frameworks. Keep it simple. Keep it simple,

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stupid. Sometimes the best way to solve a problem is by the simplest solution that you can find.

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And we have always heard about Steve Jobs who said that, oh, I think it was Bill Gates. I don't

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remember. He said, I will hire a lazy developer to do the job because he will find the easiest way

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to achieve it. And that's true. So I think that I will say, yes, keep it simple, stupid because

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you know what? Customers don't care about your cloud architecture diagrams. Customers, they

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don't care about your framework. What they care is that when you deploy that website or that platform,

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it has to work. It has to achieve their goals. Normally, customers, they don't care about that.

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So that's when, again, going back to my first experience in the job market, I had the chance

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to be in this very small agency where I had the chance to be in customers' meetings. I understood

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that very early in my career. I never heard them say, are you going to manage like five servers

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with a cloud balancer? And what type of balancer are you going to use? Are you going to use

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Route 53 to manage it? They don't care about that. They just care like, can you give me the best

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piece of software you can to solve my problems with the least amount of money you can spend?

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That's what I care. And when I understood that, I understood something that we take for granted

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when we are developers and it's called value. Normally, I don't hear developers talking about

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value. That's higher leadership conversations that you, when you hear about what value proposition

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is. And again, I understood that very early in my career because every time that I have to

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build a proposal for a project, whatever that was, I understand like, is this bringing value to my

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customer? Or is this just me satisfying my ego and building the biggest cloud infrastructure that I

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can? And that's always something that brings me back to earth. Are you actually bringing value?

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And that's something that helped me in my career. Like I have been able to grow in my career,

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always going to the next ladder on the, to the next step in the ladder because I've always

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thought about value proposition. And I didn't focus just in the technology piece. So I think

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that's very important when it comes to building software, like just go back to the basics,

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or feel intimidated by all our coworkers building incredible dev operations, pipelines,

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and automations. And dude, if you're solving the customer's problem by bringing value and not

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spending too much money, you're doing the job. You're a good asset. I fully agree. And to even

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take it back to like, so when you were talking about your first role, and you were in that agency,

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you, you know, you spoke to the fact that you talked to clients and you did some of these other

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things. And you looked at SOWs. And I think that that was also my experience as well. And one of

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like my first sort of agency type of a roles where I was building multiple projects, I was also tasked

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with that as well. And I think that it's honestly a beautiful blessing. And I think that some

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developers tend to shy away from those client conversations, those hard business conversations,

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because they're like, meh, don't care. Tell me what I need to code. Tell me what I need to program.

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But I think at the end of the day, and if anyone has listened to any of my interviews, I swear,

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I'm not plugging this in there, but it has happened with every interview, I think almost

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everyone, where we've talked about how important it is as a developer to understand the business

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value of what they're doing. Because when you understand that, like Kevin gave us all these

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great examples, but it's like when you understand that, then you can go into that technological

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solution with the right resources, with the kiss methodology that you said, right? Keep it simple,

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stupid. But also, I've been able to go into some of those conversations and talk to a client and

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then they are explaining something super complicated, super crazy. And I'm like, but why? Tell me why

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you want this? What is the root functionality that you need? What do you need at the end results?

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Right? What's the, what's the thing you need for your customers or your clients at your end result?

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And I've been able to rule out unnecessary infrastructure, unnecessary features, unnecessary

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building to be able to simplify and not only save money for the client, but also save us time on the

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agency side, right? How can we be more efficient? How can we still deliver something amazing for

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this client while doing that in a way that is keep it simple, stupid? Exactly. And so I think

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that a lot of people will go back and say, oh, so you're saying microservices are bad? No, I'm

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saying that people overused microservices and hard containerized architecture. It's just because

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and maybe that's even a bad fame to that particular type of infrastructure topology.

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But all I'm saying is you can go into YouTube and find a lot of videos of companies who drove away

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from microservices. Not because microservices were bad, but it's because they just didn't need it.

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It wasn't what they needed for their solution. They maybe just needed any standalone, monolithic

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applications. And that's fine. Like if you feel bad about using a monolithic, like, oh my god,

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this is so old. Go back to check. It's an ego check. Like if it's solving the problem,

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and it's code that is well written, it's well, it's correctly deployed, it's under all of the

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correctly parameters of security and et cetera, like feel good about yourself. You're solving the

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problem with the best way. And if microservices is the best solution for it, then go ahead.

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But you have to just, you have to really understand the requirements to make sure that you need that.

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Just don't go with that path. Yep, you should. Yeah, I fully agree. Okay, so we've talked about

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a lot of really cool things. We're sort of getting near the end of time, but I would love to hear

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what does a day to day look like for you? I know you do. You've got your full-time work. You do a

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little bit of some side stuff here and there. What does that look like for you? What are you working

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on on a day to day basis? So my day to day is beautiful, as I said at the beginning. I love that.

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So I work at AppSmith. AppSmith is a local platform. It's completely open source under the,

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I will say, the most open license, which is Apache 2.0. And AppSmith, it's a low-code

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platform focused on enterprise internal tools. That's their niche. It doesn't mean that you

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cannot build a public website, but that's what they do. So my goal is mainly three important

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goals. The first one is developer advocacy and video production. So I'm in charge of the video

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production and making sure that we're creating content tailored for the developer journey,

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basically, from awareness all the way to getting our developers to actually be advocates of our

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product. I'm not alone in this team. I have my good friend Joseph, and he's very focused on the,

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let's say, second portion of the developer journey, which is growth. And I'm more focused on the first

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one, which is awareness and evaluation. You're more on that content, sort of like telling that story.

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Exactly. So why is beautiful for me is because I'm able to use all of the storytelling techniques

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that I learned in film school to generate awareness, to maintain tension, to build stories that

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generate empathy with people. And I bring that into DevRel, and I blend that when I'm creating all

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of these awareness videos. So the whole thing is I'm trying to generate empathy with our ideal

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customer profile and make them understand that I understand their problems, that I understand

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what they're facing, and that maybe have a solution for them. A lot of people say that

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DevRel is not sales. A lot of people say that DevRel is not support. A lot of people say that

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DevRel is not a product, but we are all of that. I have at some point, we're the head of somebody

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who's trying to sell something. I have to wear sometimes the hat of somebody who is doing customer

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support and maybe join a customer of, I've joined customer calls in AppsMe with somebody who's trying

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to deploy AppsMe to their Google Cloud infrastructure. And since I'm a Google Cloud certified engineer,

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I do that. And that doesn't mean that I'm not a DevRel person. That sometimes you have to wear

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all of those hats. I also participate on the go-to-market strategy. I work very closely with

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their marketing team to define all of these strategies for our launch events, about all

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of the upcoming features that we're launching, also on focus on developer programs. So right now,

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we're working on a developer program to make our developer advocates more officially heroes.

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Probably a lot of companies use the hero's names anyways. But at the end, it's just making it more

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official because I want them to be able to create their own events in their own cities.

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AppsMe has a global community and I'm not able to go to Middle Asia and Japan. I wish

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to create events, but they can. We have advocates in all of these cities. We have people in Abu Dhabi,

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we have people in Africa, we have people in Australia loving AppsMe. And I want them to

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run their own events and we want to support them to run their own events in their own cities. So

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that's one of the things that I'm also working on for next year. And the other thing is partnerships.

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So since AppsMe is a, let's say, front and focus platform because you can connect to any data source,

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I go out and search for all of the different data sources that our customers are using and that we

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support. And I tell them, for example, last year, MongoDB, hey, we have a lot of customers who use

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MongoDB, we support MongoDB, let's do a joint collaboration together. That means maybe official

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documentations in both websites about integrating each another. That means maybe a joint live stream

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where we showcase how to make maybe a rack solution using AppsMe in MongoDB, just an example of there.

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And so on and so forth. I'm just trying to build valuable and a strength

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joint collaborations and partnerships with all of those companies that we support integrations with

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and allow our developers to have more formal integration documentations with all of these

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different vendors that they're trying to use. So that's how my day-to-day looks like. A lot of

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creativeness, writing scripts, shooting in different locations, editing, color grading,

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talking to people, doing community support, being on this court sometimes. It's all over the place,

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but I love it. That's basically what my day-to-day looks like and building a lot of demos. I build

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maybe two demos per week to showcase the different AppsMe capabilities.

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Wow. So for someone who's spent a great deal of time in DevRel myself as well,

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you're killing it. You're taking all the growth tactics, although you don't necessarily focus

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on growth, but I call it all growth of really elevating those happy users. Honestly, that's

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the money. That's where you're going to get the biggest bang for your buck. That's where you're

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going to get the biggest impact is when you can empower and elevate those users that love your

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products because they're going to speak far better about your product than you can because they're

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going to talk about how they're using it in their day-to-day, what problems they're solving, and

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that's going to convince someone like you or I as developers ourselves to be like, wait, what are

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you using? How did you build that? You did what in that little of time? So that's amazing. And

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then partnerships, that's the other really, really impactful thing when you can

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get some of these bigger brands to partner with you, like you said, integrated into the docs,

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the co-marketing opportunities. Maybe you sponsor a booth together at a conference,

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right? And you really double dip into something beautiful. Wow, that's awesome. I wanted to call

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that out just so other folks listening, if you're interested in DevRel or interested in what Kevin

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does in his day-to-day, I think he's doing some really, really awesome stuff that is likely driving

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some major impact over at AppSmith. And I'm sure they love it. Yeah. And coming back to,

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from that community sharing experience, I do the same with DevRel. Like I have my personal

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video channel on YouTube where I go out and explain everything I know about storytelling for DevRel.

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Next month, sorry, next Monday, I'm starting a monthly newsletter called DevRel, which is me

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just going over everything that I've done during that week. I'm going to explain very raw, like

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this is how I write my scripts. I'm going to showcase the video of the week, which is a video

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that inspired me to do the work that I'm doing. I'm going to share the resource of the week,

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which is maybe some piece of tool that I use. So for example, maybe this life, you know,

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changing camera switcher that I use here and there to do in my live streams. I'm going to showcase

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how I use that and how can you use it for your day-to-day. So next Monday is a weekly newsletter.

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I'm going to put a lot of effort on that. So if you want to just, it's going to be on LinkedIn or

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my website, Kevin Blanco.dev. And yeah, it's just the spirit of sharing. I've learned that you,

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when you teach, you learn double than when you just learn yourself. And it's beautiful.

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Teaching is beautiful because people might say, well, you're explaining your values,

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so aren't you afraid of people like maybe taking your job or your opportunities? And I'm not now,

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because when I explain what I know, and I get more people to be involved in what I'm doing,

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it means that we have more value and more resources as a team. I don't see other DevRels as

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competitors. I see DevRel as a community and I've met so many great people, so many great people

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in these two years that I've been a full-time DevRel, that I'm just in love with the DevRel

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community as I was with the Drupal community. It's beautiful, it's supportive. I had the chance

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to go to DevRelCon in July in New York. Beautiful. I enjoyed it so much. I learned so much from

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many people and they're just so open again to share their knowledge and see. They're very raw

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about their learnings on their own companies about this is how we're failing, this is how we're

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winning. So open to see all of these DevRel teams talking about their strategies in their own

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companies and how they are killing it or how they are failing it bad so we don't fail the same way

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others. That's beautiful. That to me is just so much value. But yeah, anyway, long story short,

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that's what I do. And next year, I mean, this year it's going to be more traveling probably,

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to more events, more physical events, which I also love. So I'm already looking at the

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HKDL. It's very busy traveling, but again, that's opportunity for me to create more video content,

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to talk to people, to get their stories because at the end, the story is what drives people

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emotions. And that's probably sometimes what can take the decision from using our product or not.

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And it's not because they saw a feature they love, it's because they saw other people's stories

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that they felt empathy with and say, oh my God, I'm facing the same problem that this company had,

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and maybe they can help me solving it. And I believe that storytelling is probably the key

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and the strongest value when it comes to talking to people, not just for dev rel or for video.

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Like if you're in a meeting and you understand how to drive a story, telling in that meeting,

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you're going to have a better communication skill and more chances to maybe close a deal with that

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particular client or customer. So it's a very valuable skill set to have in your umbrella,

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you know, storytelling. So yeah, that's what I'm sharing every week, basically.

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Oh my gosh, I love that. Well, I will definitely be subscribing and I recommend that others do the

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same. I'll make sure I put the links in the show notes for anyone who is either listening now and

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can't write that down or comes back to the actual podcast version of it because that sounds super

414
00:38:43,240 --> 00:38:51,160
great. This isn't so like such a good conversation. Okay, so there's one question I like to ask at

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the end because we all work through problems in different ways. And I think the biggest thing,

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the whole focus of the show is talking through sort of challenges and removing that imposter

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syndrome of developers at every level and in every role and just making things more approachable.

418
00:39:05,160 --> 00:39:11,800
Right. So in your day to day, if you are either stuck technically or you're stuck with a strategic

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decision or stuck with trying to figure out how to solve a pain pointer problem, what do you go

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00:39:17,080 --> 00:39:23,320
to and how do you work through getting unstuck? Yeah, that's a great question. So now we live in

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the AI modern days when you can ask chat to chat with you. We didn't have that back then, right?

422
00:39:28,120 --> 00:39:33,640
That's what you said. And that's so true. We have to go back to books or just cross our fingers that

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somebody had the same problems on Stack Overflow and try a response from four years ago and see

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if it still fits it. But now we have all these AI tools in our tool chain, which is great. But I

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00:39:45,800 --> 00:39:51,080
will say that the first thing is, yeah, try to use all of these tools at your disposal to solve

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your problems. The other thing is ask for help. Myself, I am a very, it might sound weird because

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I go to conference and I speak to hundreds and thousands of people. I am an introvert. I don't

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enjoy that much, a lot of huge groups, but you know, I love teaching people. So it's kind of weird

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that I'm an introvert, but I enjoy teaching people and talking to people. But anyway,

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I'm an introvert. And so in my day-to-day job, I used to really spend a lot of time trying to

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solve something without asking for help. And that's bad because you end up at the end asking people

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because you couldn't solve it. And they're going to say, like, why do you spend so much time not

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asking for help? And that happened to me a couple of times. And so one of the frameworks that I got

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from one of the leaders or bosses that I've had in my life said, come to me and ask me a question

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when you already tried two things that didn't work. So you're going to come to me like say,

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00:40:50,600 --> 00:40:55,800
hey, this is not working. I tried this, didn't work. I tried all of this other thing and didn't

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00:40:55,800 --> 00:41:01,960
work. So he already has a couple of things that I tried and didn't work. So we can go in another

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00:41:01,960 --> 00:41:06,760
direction. But don't just ask for help like this doesn't work. And what have you tried? I haven't

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00:41:06,760 --> 00:41:11,480
tried anything yet. No, give it a couple of chats and it still doesn't work. Now is your moment to

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00:41:11,480 --> 00:41:19,080
go out and ask for help because that's, you know, that at the end is teamwork. And now in my day-to-day,

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00:41:19,080 --> 00:41:28,600
when I feel stuck and when I feel overwhelmed, coming from a technical career, when writing code

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00:41:28,600 --> 00:41:35,960
is a procedural type of work, coming to a creative position, it has been completely mind blowing.

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Because there's multiple ways to tell a story. There's multiple ways to create a video and none

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00:41:41,080 --> 00:41:46,600
of that is bad. None of them are bad. Like when you write a piece of code, like you get requirements

445
00:41:46,600 --> 00:41:51,960
like this is how it should work. And if it doesn't work that way, then it's bad. It's wrong. So what

446
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I'm saying is that writing code or building software is more procedural and it's more analytical than

447
00:41:58,440 --> 00:42:04,680
creative. And so what happened to me when I'm feeling stuck from a creative standpoint is

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I heard this from Brian Cranston, probably have heard him. He was in Breaking Bad. He was the

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main character in Breaking Bad. He's a great actor. He has done multiple amazing shows. And one of the

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00:42:21,880 --> 00:42:28,920
advice he had is forget about your career. Forget about what you do. I mean, whatever you do in your

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career is cumulative. Go travel, talk to people, walk on a different street every day, watch a

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different movie, go to an art gallery, listen to different music, develop your taste and judgment.

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Because whenever you are put in front of an opportunity, your personality that you nurtured

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has something to bounce off because you are unique. And to me, that was beautiful because

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in the AI days where anyone can just ask AI to write code, what is going to be more valuable in

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the future for us as engineers and developers? If AI can write code, it's going to be your

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00:43:08,520 --> 00:43:13,880
personality. It's going to be your ability and your own taste. And that's going to bring value.

458
00:43:13,880 --> 00:43:19,880
So to me, that was a beautiful advice from Brian Cranston. The other one he said he has four steps

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for creativity. And he always goes through those four steps whenever he's going to act or he's going

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00:43:25,320 --> 00:43:30,440
to do a performing. And he said, the first thing is relaxation. Nothing good is going to come if

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00:43:30,440 --> 00:43:35,960
you're stressful. Try to relax, whether it's meditating, praying, whatever you do, that's fine.

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Doesn't matter the medium. Stay relaxed. After relaxation, concentration. Try to focus

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on whatever that is that you're trying to build. And from there, it's going to come imagination

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00:43:47,960 --> 00:43:52,840
and inspiration. But the first two steps is really important. Relaxation and concentration.

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00:43:54,440 --> 00:43:59,800
And the other advice that I got that I remember was really good for me. It was from William Defoe.

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He's another good actor. He has been in multiple movies. And he's a great actor and I love him.

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And he said, try to fail next time. The next video, the next painting, the next piece of

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00:44:14,920 --> 00:44:22,120
thing you do, try to fail really bad rather than striving for perfection. You've got to find ways

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to not worry and be free and just do. And I take that very seriously because every video that I do,

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the next video that I do, I try to fail really bad. I'm going to do another character. I've been

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00:44:32,600 --> 00:44:36,520
doing characters for my videos. Today, I'm going to play a role of a front-end developer in an

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agency who pushed back local platform because we are men's. We write code. We don't use no code.

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And that's the character I developed for that video. And for the next video, I develop another

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character. I try to fail really bad. And I found that whenever I try to fail, it's where the most

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creative and what people enjoy the most when it comes to videos. And that's why I wear the glasses

476
00:44:58,200 --> 00:45:03,960
because the glasses for me is like, whenever I put the glasses, I'm not Kevin anymore. I'm somebody

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00:45:03,960 --> 00:45:09,880
else. I'm another character. And I can be free. And I cannot have the tides of I'm Kevin, the

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00:45:09,880 --> 00:45:15,800
developer who writes code and he's an engineer. No, when I put this, I'm at the creative guy who

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00:45:15,800 --> 00:45:21,960
can play any character and try to fail and never fails because whatever I do is something different

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00:45:21,960 --> 00:45:28,040
and so unique that has its own nature. And it's so pure that cannot be destroyed because it's very

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00:45:28,040 --> 00:45:33,240
unique. It's a blend of everything that I have in my life, all of the places that I've been, all of

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00:45:33,240 --> 00:45:40,120
the movies that I've seen, it's very unique. And when I tell people that, they feel inspired because

483
00:45:40,920 --> 00:45:47,480
we're still developers who have the sponsor syndrome. You are unique. Nobody has the same

484
00:45:48,040 --> 00:45:55,240
experience, the same life choices you have taken, and everything you know, you are unique. Nobody

485
00:45:55,240 --> 00:46:01,000
has that beautiful blend. Now, go out and find what that uniqueness and that blend of experiences

486
00:46:01,000 --> 00:46:06,520
and things you have lived and use that to continue your career ladder. Don't think that that's going

487
00:46:06,520 --> 00:46:12,680
to be your bad thing. It's actually your good thing, whatever you sometimes feel the most ashamed.

488
00:46:13,800 --> 00:46:18,120
It's actually what makes you unique and it's going to help you to be different in a world

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00:46:18,120 --> 00:46:24,440
where everyone is normal. Why be normal when you can be unique? That's also one of my slogans. But

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00:46:24,440 --> 00:46:28,520
anyway, I hope I inspire some people with all of the rambling that I've said.

491
00:46:31,480 --> 00:46:35,960
That was so good. Why be normal when you can be weird? That's my theory.

492
00:46:37,480 --> 00:46:45,640
I like to be weird. I love what you said. We hosted a panel on Monday about writing production

493
00:46:45,640 --> 00:46:50,120
level code, leveraging AI. And David, who is one of the speakers that was in there,

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00:46:50,120 --> 00:46:54,840
he spoke really strongly about being more creative, being close to your hobbies,

495
00:46:54,840 --> 00:46:59,560
being close to music, being close to creativity, and how that's going to set you apart. And then

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00:46:59,560 --> 00:47:04,040
you come in here and say the same exact thing. So I think really good sentiment here. And I

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00:47:04,040 --> 00:47:08,600
think it makes a lot of sense too. And I know that you yourself have seen the opportunities due to

498
00:47:08,600 --> 00:47:13,640
who you are and your uniqueness. I have seen opportunities due to who I am and my uniqueness.

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00:47:13,640 --> 00:47:19,240
And so I think that is just beautiful advice for anyone that, you know, AI might try to take

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00:47:19,240 --> 00:47:23,800
some of our jobs and take some of the really annoying tasks off of our plate, actually,

501
00:47:23,800 --> 00:47:27,720
but they can't take who we are, right? And I think that that's what's going to shine bright.

502
00:47:27,720 --> 00:47:33,880
Kevin, this has been such an amazing conversation. You are so cool. I already knew that, but you are

503
00:47:33,880 --> 00:47:38,920
just really awesome. And I'm glad that I got to chat with you and the rest of the world got to

504
00:47:38,920 --> 00:47:42,920
hear how awesome you are too, although they get to see it in all of your awesome videos too. So

505
00:47:43,880 --> 00:47:47,560
where can folks find you? They can find me on LinkedIn, Kevin Blanco. They can find me on

506
00:47:47,560 --> 00:47:55,160
my website, KevinBlanco.dev on YouTube, Kevin Blanco as well. You can find, if you don't find me,

507
00:47:55,160 --> 00:47:59,320
just put Kevin Blanco. There's going to be a bunch of videos about me wearing sunglasses and

508
00:47:59,320 --> 00:48:05,800
doing weird stuff. And yeah, I'm on Twitter. I'm everywhere. Just find me any place, shoot me a

509
00:48:05,800 --> 00:48:11,160
message. And that's another thing. Every time I get a message from somebody asking for help,

510
00:48:11,160 --> 00:48:16,120
I take it seriously. I go all the way and help you. So if you need help with whatever you're

511
00:48:16,120 --> 00:48:21,240
trying to do, don't hesitate. Ask me for help and I'll help you for sure. And I don't care about

512
00:48:21,240 --> 00:48:26,440
the money. The money is never the result. The money is just a medium. The result is doing what

513
00:48:26,440 --> 00:48:31,000
you love. So yeah, thank you so much, Tisa, for having me. I've been enjoying these shows. I've

514
00:48:31,000 --> 00:48:35,960
been seeing all of them. And honestly, you're having great people here and they all have great

515
00:48:35,960 --> 00:48:40,200
thoughts. So thank you so much for doing this because we all learn a lot from this.

516
00:48:40,200 --> 00:48:47,640
Tisa, thank you for that. Well, on that note, I'm going to go cry because this has been so sweet

517
00:48:47,640 --> 00:48:53,000
and so kind and so great. No, not really, but this has been awesome. Thank you for joining the show.

518
00:48:53,000 --> 00:48:58,760
I really appreciate it. I hope that everyone has a fabulous rest of their day. Kevin has been a

519
00:48:58,760 --> 00:49:03,400
really great supporter of my business and our work. And so definitely the really annoying ticker that's

520
00:49:03,400 --> 00:49:08,520
going across the live stream, join hub.builtfor.dev. I really strongly recommend that you do go and

521
00:49:08,520 --> 00:49:13,320
join the platform because he is in there doing awesome stuff alongside of some really other

522
00:49:13,320 --> 00:49:17,560
great developers as well. So you can hang out with him there. Join us now. I love it.

523
00:49:17,560 --> 00:49:37,800
Please. Join us now. All right. Bye, friends. Take care, everyone. Have a great one.

