1 00:00:00,000 --> 00:00:04,460 This is Willie Crawford and Matt Garrett and we've got a quite an 2 00:00:04,460 --> 00:00:08,860 interesting show for you tonight. I will hold off on introduction for another 3 00:00:08,860 --> 00:00:15,300 minute or so to allow more people to join but for those who are late we also 4 00:00:15,300 --> 00:00:22,180 have a recording that will be available for a long time and hopefully 5 00:00:22,180 --> 00:00:25,860 we'll get a lot of views for a long time. That's one of my reasons for broadcasting 6 00:00:25,860 --> 00:00:34,080 over YouTube because YouTube is making it an episode, a podcast episode, which 7 00:00:34,080 --> 00:00:40,100 will be on the platform until I take it down. I have stuff on the platform that's 8 00:00:40,100 --> 00:00:44,000 been there over 15 years so I don't see a point in taking some things down and 9 00:00:44,000 --> 00:00:49,320 I've gotten views on things that have been up over 15 years. Yeah, yeah if a 10 00:00:49,320 --> 00:00:53,280 video is doing well we leave it on there. There are, when you're on YouTube there's 11 00:00:53,280 --> 00:00:59,060 some videos that say such-and-such great for 2024, something like that. Those, if 12 00:00:59,060 --> 00:01:04,740 they're popular, go back and change the date to 2025. I do that. Yeah, worth doing. 13 00:01:04,740 --> 00:01:12,720 In fact, I go back and I change out my graphics right now. I have YouTube 14 00:01:12,720 --> 00:01:17,300 videos up that I'm split testing the graphics, the thumbnails and so you can 15 00:01:17,300 --> 00:01:20,520 do it with three thumbnails and it will tell you which words are converting the 16 00:01:20,520 --> 00:01:28,400 best. That's worth doing. Then you select those. Yeah. I go back and I edit my titles. I'm a big fan of split testing 17 00:01:28,400 --> 00:01:34,740 everything. And if anything in the video, you know, a product I mentioned or 18 00:01:34,740 --> 00:01:38,960 something like that changes, I feel free to edit the body of it and then I share 19 00:01:38,960 --> 00:01:43,760 my videos. I have videos I've shared probably 20, 30 times on numerous social 20 00:01:43,760 --> 00:01:48,920 media platforms. One of the things about doing great pillar content, some really 21 00:01:48,920 --> 00:01:53,180 good content, if the product that you're talking about in there changes or 22 00:01:53,180 --> 00:01:57,760 disappears, you can usually find what's around now that's better to replace it 23 00:01:57,760 --> 00:02:00,920 with. So you just go back and replace the links. There's no point in losing the 24 00:02:00,920 --> 00:02:05,000 content if the content has value in training, good training in it. Just change the 25 00:02:05,000 --> 00:02:09,800 link to make it relevant to what is relevant for that particular training. 26 00:02:09,800 --> 00:02:17,460 Okay. Jeff Herring says, good morning Willie. Good morning Jeff. And I don't see 27 00:02:17,460 --> 00:02:23,160 Jeff's comment. On the right, instead of private chat, change it to comments. Oh, okay. 28 00:02:23,160 --> 00:02:30,320 Okay. Yeah. Jeff Herring, okay. So why don't we go ahead and get started and for those of you who 29 00:02:30,320 --> 00:02:35,840 are on the call, why don't you type into the chat where you're coming in from, 30 00:02:35,840 --> 00:02:42,680 both platform you're watching on and where you're at. And I've known Jeff for a 31 00:02:42,680 --> 00:02:51,440 long time, so I know where he lives. So you guys can, I assume here's okay? 32 00:02:55,480 --> 00:02:59,160 Okay, let me go ahead with the introduction and I'm one of those people 33 00:02:59,160 --> 00:03:04,920 that don't remember my memory at my age and so I'm gonna be glancing at my notes. 34 00:03:04,920 --> 00:03:13,560 Matt has a quite an interesting life or history. So our guest tonight on the 35 00:03:13,560 --> 00:03:21,040 podcast is Matt Garrett. And from Coleman, barman, and fledgling accountant to 36 00:03:21,040 --> 00:03:26,600 building 50,000 black hats at Senate sites, bankruptcy and divorce, the living 37 00:03:26,600 --> 00:03:31,720 for watercraft and red wine, the journey has been bumpy, fun, challenging, and 38 00:03:31,720 --> 00:03:35,600 ever-changing. Being an online entrepreneur has been the core of Matt's 39 00:03:35,600 --> 00:03:41,960 life for over 20 years and he still finds it challenging and fulfilling. 40 00:03:42,480 --> 00:03:46,920 There's always something new to learn and amazing people to work with. It comes 41 00:03:46,920 --> 00:03:52,880 from the mindset of looking at problems as opportunities, knowing that there's 42 00:03:52,880 --> 00:03:57,680 always a solution if you look at the problem from a different angle and able 43 00:03:57,680 --> 00:04:02,640 to generate value for others and income for himself. It's a mindset that many 44 00:04:02,640 --> 00:04:06,800 entrepreneurs have. It's part of what drives us, makes us seek the solution, 45 00:04:06,800 --> 00:04:12,880 helps others, and in doing so creates abundance and income. Matt, welcome to the 46 00:04:12,880 --> 00:04:18,920 podcast. Thank you for joining us and your... Thank you for having me on, Billy. 47 00:04:18,920 --> 00:04:24,560 ...reflects a lot of mine, you know, the red wine and all that stuff. 48 00:04:24,560 --> 00:04:31,680 Yeah, my first digital info product was on Clickbank back in the day and it was 49 00:04:31,680 --> 00:04:36,840 about World of Warcraft. I was playing World of Warcraft back at the time and I 50 00:04:36,840 --> 00:04:41,120 discovered a way of basically making gold in the game and I wrote a book about 51 00:04:41,120 --> 00:04:45,000 it that I've launched on Clickbank. I did it literally as a test to work out the 52 00:04:45,000 --> 00:04:49,040 process of setting up a digital product so that I could then launch something in 53 00:04:49,040 --> 00:04:53,920 the internet marketing world called Lazy Git Marketing, but I got the timing 54 00:04:53,920 --> 00:04:59,280 really bang on and it did quite well for me. So it was a niche product that was 55 00:04:59,280 --> 00:05:05,720 unexpected, unexpectedly successful. So yeah, just doing a test can turn out to 56 00:05:05,720 --> 00:05:09,840 make you money. It would be interesting actually for you to dust the product off 57 00:05:09,840 --> 00:05:15,080 and you know give it a nod and see if it still sells. The site is still there. 58 00:05:15,080 --> 00:05:20,280 It's warcraftdomination.com. The product's not, but the site I keep up just for 59 00:05:20,280 --> 00:05:24,760 reminiscing and looking back at that, yeah, warcraftdomination.com. 60 00:05:24,760 --> 00:05:31,200 Okay, so we brought our folks on to the call tonight, you know, to offer them or 61 00:05:31,200 --> 00:05:35,560 explain to them something that you've done and then when I found out about it 62 00:05:35,560 --> 00:05:41,720 and I gained access to it, I went through the training. I was inspired and one of 63 00:05:41,720 --> 00:05:46,720 the thoughts that came to my mind was because I drive traffic for other people 64 00:05:46,720 --> 00:05:50,740 sometimes, I create lead generation websites and I sell leads and so I 65 00:05:50,740 --> 00:05:55,800 thought wow I could use this as a side hustle but it's not what I want to do as 66 00:05:55,800 --> 00:06:01,600 my main, you know, business but it's so easy. It would be so easy just to create some of 67 00:06:01,600 --> 00:06:07,800 these bots and you know charge transfer for leads and so this is really, really 68 00:06:07,800 --> 00:06:13,040 good. That's a lot of potential. The training, whilst the training concentrates on doing it for 69 00:06:13,040 --> 00:06:17,640 yourself or the process of setting them up, you could easily flip them or sell 70 00:06:17,640 --> 00:06:22,220 them for clients or sell it as a service because the process actually shows you 71 00:06:22,220 --> 00:06:25,920 how to do it for pretty much any niche. You know, if there's a niche that you can 72 00:06:25,920 --> 00:06:30,320 do a GPT for which you can do pretty much anything, I would say there are 73 00:06:30,320 --> 00:06:34,460 some niches that the GPT marketplace won't let you do like adult I would guess, 74 00:06:34,460 --> 00:06:38,840 I've not tried, but pretty much anything you can think of you should be able to 75 00:06:38,840 --> 00:06:43,920 do a GPT or a traffic bot for it and why not as a service to clients. 76 00:06:43,920 --> 00:06:49,640 Yeah, I had a customer reach out to me today saying that he needed help 77 00:06:49,640 --> 00:06:54,920 driving traffic to his ministry and I thought I wonder if I could, and he has money, 78 00:06:54,920 --> 00:06:58,880 his ministry has money, it's a large ministry, so they have money to spend. 79 00:06:58,880 --> 00:07:04,000 I thought maybe I could even make that like a test station. You could do a GPT 80 00:07:04,000 --> 00:07:10,440 for a psalm of the day or a quote of the day, you know, simply have the GPT ask 81 00:07:10,440 --> 00:07:14,960 you for what are you doing today, what do you feel grateful for today, something 82 00:07:14,960 --> 00:07:19,240 like that and it can throw out a suitable line from the Bible or any 83 00:07:19,240 --> 00:07:24,460 other religious text that it's got and give you something to go for. So yeah, 84 00:07:24,460 --> 00:07:29,800 that's, you know, all the religious texts like the Bible it knows off my 85 00:07:29,800 --> 00:07:33,720 heart so it can find something that's relevant to whatever your circumstances 86 00:07:33,720 --> 00:07:39,900 are today so that would be quite an easy one to do. Now the GPTs that we 87 00:07:39,900 --> 00:07:45,640 create, where are they pulling data from? Well it's chat GPT so it's the 88 00:07:45,640 --> 00:07:50,480 large language model AI so it's got all this learning, all this data, all this 89 00:07:50,480 --> 00:07:55,340 knowledge in it and the GPTs, what you're actually doing is focusing down on one 90 00:07:55,340 --> 00:08:00,240 particular aspect, one particular thing. For anybody familiar with WordPress, 91 00:08:00,240 --> 00:08:06,000 they're a bit like WordPress plugins that just do one specific thing and the 92 00:08:06,000 --> 00:08:11,920 GPT marketplace is a bit like the plugin marketplace but the product itself, it 93 00:08:11,920 --> 00:08:16,880 came from a couple of things. First of all, I work with a guy who knows AI far 94 00:08:16,880 --> 00:08:21,240 better than me, a guy called Simon Hodgkinson who is brilliant at this 95 00:08:21,240 --> 00:08:25,640 sort of stuff and he showed me something one day that he was adding to GPTs that 96 00:08:25,640 --> 00:08:28,920 he was creating that basically drives leads back to his office and I was like 97 00:08:28,920 --> 00:08:35,120 that's genius, do you mind if I use it? So then I went through and 98 00:08:35,120 --> 00:08:38,320 actually created one of these for myself and I was like this is brilliant, this is 99 00:08:38,320 --> 00:08:43,800 a way of getting free traffic by offering value and that's it's not, you're 100 00:08:43,800 --> 00:08:47,040 not cheating someone, you're not tricking someone, you're giving them value upfront 101 00:08:47,040 --> 00:08:52,320 because you're giving them the GPT to use for free and then you're adding a 102 00:08:52,320 --> 00:08:56,240 little bit of extra code that basically gives them the chance to come back to 103 00:08:56,240 --> 00:09:01,880 your site, your offer that is congruent with the GPT and what it does. So you're 104 00:09:01,880 --> 00:09:05,240 not trying to trick anyone, you're literally giving them something free of 105 00:09:05,240 --> 00:09:09,760 value upfront and then saying if you want more information about this topic 106 00:09:09,760 --> 00:09:16,160 come and have a look here at my whatever it is. So the training is, there's a 107 00:09:16,160 --> 00:09:20,000 couple of aspects to it, I find that a lot of people are scared about playing 108 00:09:20,000 --> 00:09:23,320 with AI because they've not done it and they don't know what it does and how it 109 00:09:23,320 --> 00:09:27,880 works and that often means when they do first play with it they use it on a very 110 00:09:27,880 --> 00:09:34,160 basic level. So as an example you go and ask for an article on SEO and it kicks 111 00:09:34,160 --> 00:09:38,600 out a 500 page, 500 word article on SEO and you read it and it's not 112 00:09:38,600 --> 00:09:42,780 really very good. So you need to understand how to use AI properly. So the 113 00:09:42,780 --> 00:09:46,920 first thing you do if you want that sort of article is tell ChatGPT that it's an 114 00:09:46,920 --> 00:09:51,700 expert on SEO, it knows how to do on-page, off-page SEO, it's been doing it for 20 115 00:09:51,700 --> 00:09:56,240 years, it knows all the ins and outs of SEO, now write me a thousand word plus 116 00:09:56,240 --> 00:10:03,440 article on on-page SEO giving me the top 10 things to do for on-page SEO and a 117 00:10:03,440 --> 00:10:09,080 brief description of each one and please ask me if there's any more information 118 00:10:09,080 --> 00:10:13,640 you need to write this article to the best of your ability. Then watch what the 119 00:10:13,640 --> 00:10:18,440 difference is that you get out instead of just a basic article. What you then 120 00:10:18,440 --> 00:10:23,000 remember is when you're reading through always always check what you get because 121 00:10:23,000 --> 00:10:26,280 sometimes it will do things that it shouldn't. So read it through and if 122 00:10:26,280 --> 00:10:29,840 you're not happy with something so let's say section 3 is a bit bland and not 123 00:10:29,840 --> 00:10:33,600 detailed enough you simply say to it but unlike section 3 can you make it more 124 00:10:33,600 --> 00:10:37,120 detailed or can you change it to something else and it will rewrite it for you. 125 00:10:37,120 --> 00:10:41,600 So what it gives you you don't you're not stuck with you can even say to it look 126 00:10:41,600 --> 00:10:45,120 this could be better how could it be better what improvements do you reckon we 127 00:10:45,120 --> 00:10:49,640 can make to this and get it to make those improvements. It's like talking to 128 00:10:49,640 --> 00:10:53,280 an expert keep pushing it keep asking it for better results and it will keep 129 00:10:53,280 --> 00:10:58,200 doing that until you get what you want. A good example of this I actually used 130 00:10:58,200 --> 00:11:05,760 Chatgy BT to create the whole product including the sales page copy the emails 131 00:11:05,760 --> 00:11:09,640 and things like that to go with it. One of the things that it did for me when I 132 00:11:09,640 --> 00:11:16,480 was creating one of the sales pages it gave me some it called them real-world 133 00:11:16,480 --> 00:11:21,960 case studies and I read through these and went hang on so I said to it have 134 00:11:21,960 --> 00:11:26,800 you got the evidence the original place where you took these real-world 135 00:11:26,800 --> 00:11:31,240 real-world case studies from and it came back and said no they're hypothetical 136 00:11:31,240 --> 00:11:35,720 and I was like well can't use hypothetical as real-world case studies 137 00:11:35,720 --> 00:11:39,680 because I've had it before where it will go it will put testimonials into the 138 00:11:39,680 --> 00:11:43,240 sales copy for you and the fake testimonials so great I know where the 139 00:11:43,240 --> 00:11:46,160 testimonials need to go in the sales page but I need to get real testimonials 140 00:11:46,160 --> 00:11:51,320 so basically I said back to chat GPT okay let's use these instead as 141 00:11:51,320 --> 00:11:56,920 hypothetical case study hypothetical examples of what could be achieved and 142 00:11:56,920 --> 00:12:02,280 reword this section in that way which it then did so I could then use it so 143 00:12:02,280 --> 00:12:05,680 you've got to be very careful with the results you've got to read it and make sure 144 00:12:05,680 --> 00:12:09,360 that you're happy with what comes out and if it's presenting something as 145 00:12:09,360 --> 00:12:14,520 factual or real check it ask it to check it ask it where it got this information 146 00:12:14,520 --> 00:12:18,440 from to make sure that you're not putting something out there that's wrong 147 00:12:18,440 --> 00:12:23,200 having done that the quality of what it can generate for you is amazing as I 148 00:12:23,200 --> 00:12:26,400 said for this product it created the product for me it created the upsells 149 00:12:26,400 --> 00:12:31,760 it created all the sales copy all the emails it even I use the sales copy and 150 00:12:31,760 --> 00:12:36,680 then made it create a HTML version of the sales page it was quite basic but 151 00:12:36,680 --> 00:12:40,480 it's done for me so that could then literally run through that make it look 152 00:12:40,480 --> 00:12:43,760 prettier and add some images in and the images could be generated by AI as well 153 00:12:43,760 --> 00:12:47,960 as it happens for this one I knew a sales page design so I did pay someone 154 00:12:47,960 --> 00:12:53,160 to design a nice page for me but if you're willing to spend the time tidying 155 00:12:53,160 --> 00:12:58,240 up the sales page it's it's there for you it's done so I literally use chat GPT 156 00:12:58,240 --> 00:13:04,160 to do 99% of the work on me yeah the quality of the output you get from chat 157 00:13:04,160 --> 00:13:09,560 GPT or any AI is a factor of the quality of the question but the quality of the 158 00:13:09,560 --> 00:13:15,000 prompts you give it you know and I all my thumbnails for example on my YouTube 159 00:13:15,000 --> 00:13:20,600 videos are created using AI and I do use it for copywriting I use it for writing 160 00:13:20,600 --> 00:13:25,560 emails I use it for a lot of things so you know a lot of people are intimidated 161 00:13:25,560 --> 00:13:33,120 by AI and it's absolutely enough to be intimidated by it's the simple way of 162 00:13:33,120 --> 00:13:38,520 doing it is consider yourself to be speaking to an expert in the area that 163 00:13:38,520 --> 00:13:42,200 you're interested in who also happens to be a long-term friend what would you ask 164 00:13:42,200 --> 00:13:45,920 them how would you go about that conversation because you'd be quite 165 00:13:45,920 --> 00:13:50,260 happy for them to ask you more questions back for more information so tell chat 166 00:13:50,260 --> 00:13:54,600 GPT that it can ask you for more information if it needs it because there 167 00:13:54,600 --> 00:13:59,480 might be something that he thinks of that you haven't thought of so yeah 168 00:13:59,480 --> 00:14:05,640 where I you tell you the URL for my web page and said give me some suggestion for 169 00:14:05,640 --> 00:14:10,320 improving it and it said you know here's how you can make it copy stronger and I 170 00:14:10,320 --> 00:14:16,720 like right position it as you're as an expert copywriter you know what skills 171 00:14:16,720 --> 00:14:22,160 and NLP and persuasion and all those things you know but ethical how would 172 00:14:22,160 --> 00:14:26,360 you improve the sales letter and I it came back was an excellent suggestions 173 00:14:26,360 --> 00:14:31,360 you know the the initial version of the sales copy that I did with this what I 174 00:14:31,360 --> 00:14:34,920 actually did was give it one of my old sales pages that converted really well 175 00:14:34,920 --> 00:14:39,640 and that I like I asked it to analyze it and work out the style of the copy and 176 00:14:39,640 --> 00:14:46,520 do a full brief on the style of the copy and then use that to create a new sales 177 00:14:46,520 --> 00:14:51,000 copy for the product that we've just created using that sales page design 178 00:14:51,000 --> 00:14:56,400 and brief and that's how I did it now obviously that's really easy for me to 179 00:14:56,400 --> 00:14:59,360 do because I've got an existing sales page if you can write someone else's 180 00:14:59,360 --> 00:15:03,400 sales page you need to be a bit careful about doing that ethically I would 181 00:15:03,400 --> 00:15:07,760 suggest either get permission or make sure that you're saying it's got to be 182 00:15:07,760 --> 00:15:14,080 we're not copying the sales page create the brief of the style of copy that's 183 00:15:14,080 --> 00:15:19,800 been used for the sales page and then use that style of copy to create what I 184 00:15:19,800 --> 00:15:24,040 need for my product so you're not actually copying a sales page you're 185 00:15:24,040 --> 00:15:27,680 working out what style it's used so it could be in the style of a particular 186 00:15:27,680 --> 00:15:31,520 copywriter like Gary Halbert or something like that but you're after the 187 00:15:31,520 --> 00:15:37,520 style and the way that that page is written and the flow and then from that 188 00:15:37,520 --> 00:15:42,600 briefing that design you can then get it to create what you want rather than just 189 00:15:42,600 --> 00:15:47,720 saying copy it because that's don't do that that's not the way to do it yeah I 190 00:15:47,720 --> 00:15:53,080 like when I as an affiliate marketer when I use a swipe copy for example I'll 191 00:15:53,080 --> 00:15:59,200 drop in the chat GPT and ask it to change it to not change the meaning but 192 00:15:59,200 --> 00:16:04,560 to rephrase it by 20% of whatever and maybe tell it to give me give it a real 193 00:16:04,560 --> 00:16:10,960 strong call to action or something else but I will again frame it as the skills 194 00:16:10,960 --> 00:16:15,920 that the copywriter has you know and I may even you know feed it two or three 195 00:16:15,920 --> 00:16:22,240 different sales messages and let it be some combination well that's the other 196 00:16:22,240 --> 00:16:26,200 way to do it get it to analyze two or three sales pages and come up with a 197 00:16:26,200 --> 00:16:30,400 summary of the style combining all those sales all those styles because that 198 00:16:30,400 --> 00:16:34,480 again it's going to be different it's going to be a new fresher style there's 199 00:16:34,480 --> 00:16:37,720 also many if you're working as an affiliate marketer generally the 200 00:16:37,720 --> 00:16:42,240 products owners are more willing to let you do something that's closer to theirs 201 00:16:42,240 --> 00:16:45,200 because they're promoting you're promoting their product you know you're 202 00:16:45,200 --> 00:16:48,400 not setting up a competitive product you're actually promoting their product 203 00:16:48,400 --> 00:16:53,240 so you've got a bit more flexibility but again right ask them the smart thing to 204 00:16:53,240 --> 00:16:57,120 do is always ask for permission first because that way you know you're okay 205 00:16:57,120 --> 00:17:06,040 yes yes now let's get back to the bots that we're creating the training you 206 00:17:06,040 --> 00:17:12,320 basically steps a person through the process and it includes templates though 207 00:17:12,320 --> 00:17:17,960 too well this this worksheet basically there's a series of tutorial videos 208 00:17:17,960 --> 00:17:22,520 there's a PDF guide the PDF guide is more difficult to get because it's just 209 00:17:22,520 --> 00:17:25,760 depends on how you take information in I wanted the the guide to be there because 210 00:17:25,760 --> 00:17:29,040 some people prefer to read the process some people prefer to watch the videos 211 00:17:29,040 --> 00:17:34,160 but the worksheet basically leads you through step by step and it's very 212 00:17:34,160 --> 00:17:37,760 simple to follow you need two bits of information which is what your offer is 213 00:17:37,760 --> 00:17:42,920 and the core benefit of your offer it will then create the different bits that 214 00:17:42,920 --> 00:17:46,360 you need going through it will drive you through the whole process and you're 215 00:17:46,360 --> 00:17:50,160 just taking notes and it will get you to the stage where you've got the GPT and 216 00:17:50,160 --> 00:17:54,040 it's in the marketplace and it's done I've literally had people come back to 217 00:17:54,040 --> 00:17:58,040 me and say look I've not used AI before I've got my first one up and done in 218 00:17:58,040 --> 00:18:03,840 under 30 minutes and I can do them in about 12 to 15 minutes now I think once 219 00:18:03,840 --> 00:18:07,520 you've done one or two it is really quick so it then comes down to having 220 00:18:07,520 --> 00:18:11,880 that power of multiplication because you could do one a day every day for the 221 00:18:11,880 --> 00:18:16,440 next month and suddenly you've got 30 of these in the marketplace all driving 222 00:18:16,440 --> 00:18:20,800 traffic towards your offer some won't pick up some won't get great traffic 223 00:18:20,800 --> 00:18:27,200 others will so the more you have the better results you're going to be and how 224 00:18:27,200 --> 00:18:35,160 long will it take the average person to sorry you cut out there for saying you 225 00:18:35,160 --> 00:18:40,680 know someone who is a beginner you know how long would it take that person 226 00:18:40,680 --> 00:18:45,280 typically to create a GPT you and I we've been in the business for over 20 227 00:18:45,280 --> 00:18:49,200 years you know the marketing business and we're comfortable with the tech but 228 00:18:49,200 --> 00:18:54,720 there's not a lot of tech involved here it's as I say I've had people comment 229 00:18:54,720 --> 00:19:00,280 that they've done the first one in 30 minutes if you're brand new to marketing 230 00:19:00,280 --> 00:19:06,840 to AI and stuff maybe 45 minutes but I mean it's you could probably make a 231 00:19:06,840 --> 00:19:13,040 coffee while you're doing it it's not a difficult process yes and to the people 232 00:19:13,040 --> 00:19:17,480 listening in your background noise it's like right now I have a dog barking 233 00:19:17,480 --> 00:19:22,880 over the distance I hear a motorcycle just went by I'm in the Philippines 234 00:19:22,880 --> 00:19:29,280 where I'm not too far from five bars sitting on the beach and every one of 235 00:19:29,280 --> 00:19:34,280 them has a karaoke machine and people are drinking and feel like singing and 236 00:19:34,280 --> 00:19:38,760 apparently somebody they've abandoned maybe tied it to a tree or something 237 00:19:38,760 --> 00:19:46,760 it's barking so I maybe call this the barking tape and I muted my mic because 238 00:19:46,760 --> 00:19:51,520 of that so I apologize that it's just when I looked at this product I said I 239 00:19:51,520 --> 00:19:55,040 think we need to get this out to the world let the world know about it and so 240 00:19:55,040 --> 00:19:59,000 I asked Matt to do this call and then I thought well my internet is not that 241 00:19:59,000 --> 00:20:03,200 reliable in the Philippines and yet it's gonna be another two weeks before I get 242 00:20:03,200 --> 00:20:09,000 back to my home you know where I've got internet so reliable I can upload you 243 00:20:09,000 --> 00:20:15,040 know gigabyte files in minutes you know but not in some third-world places where 244 00:20:15,040 --> 00:20:21,520 they have rolling blackouts and internet goes offline for weeks sometimes so 245 00:20:21,520 --> 00:20:29,240 these places anyway just give me some background on the setting I'm in but yeah 246 00:20:29,240 --> 00:20:35,080 I am I like that you actually creating you know just creating several GPT's a 247 00:20:35,080 --> 00:20:40,240 week you know and getting them out there to the world and you mentioned you know a 248 00:20:40,240 --> 00:20:47,600 marketplace where you basically offer them to the world but you'd also offer 249 00:20:47,600 --> 00:20:58,200 them some social media and yeah one of the upsells is another set of prompts 250 00:20:58,200 --> 00:21:03,600 for GPT both of them you can use either which will then create content for you 251 00:21:03,600 --> 00:21:08,800 based on your GPT that you can then share across Facebook linked in Twitter 252 00:21:08,800 --> 00:21:15,400 Instagram YouTube medium Facebook I said Facebook twice and tick-tock so eight 253 00:21:15,400 --> 00:21:19,560 different content pieces that you can it will basically create those for you in 254 00:21:19,560 --> 00:21:23,960 minutes it rolls through all you have to do is put in your GPT GPT name and the 255 00:21:23,960 --> 00:21:28,120 core benefit that's all it needs and it will just roll through these one by one 256 00:21:28,120 --> 00:21:32,240 creating your content for you so you can then share them and get even more 257 00:21:32,240 --> 00:21:37,640 traffic back from social media to your GPT again all things that you can do for 258 00:21:37,640 --> 00:21:43,640 free I like ways of helping people generate traffic and leads that don't 259 00:21:43,640 --> 00:21:48,360 cost them anything and where they are offering real value to someone so there's 260 00:21:48,360 --> 00:21:54,440 no trickery or sort of smoke and mirrors going on it's a real value so that 261 00:21:54,440 --> 00:21:59,000 people use it go yeah this is good what else can I learn from this person and 262 00:21:59,000 --> 00:22:04,320 that's where it gets in getting you the leads yeah I've participated in a number 263 00:22:04,320 --> 00:22:08,000 like free giveaways and things like that where people jump into them and they 264 00:22:08,000 --> 00:22:12,320 give away things that actually insults you know you give someone something of 265 00:22:12,320 --> 00:22:17,720 real value to help them out then they appreciate that and that does attract 266 00:22:17,720 --> 00:22:23,160 them back to you there's also no hidden extras here where you have to buy 267 00:22:23,160 --> 00:22:29,200 something else yeah there are upsells which can add value but in the training 268 00:22:29,200 --> 00:22:34,180 the process that I cover the only thing you need is chat GPT you do need chat 269 00:22:34,180 --> 00:22:38,660 GPT because it's based on that but you don't need anything else and frankly 270 00:22:38,660 --> 00:22:44,180 with chat GPT it's $20 for a month so even if you paid for a month and you did 271 00:22:44,180 --> 00:22:48,320 like one a day you'd have 30 out there which should then be enough to start 272 00:22:48,320 --> 00:22:52,160 paying for your chat GPT subscription and if you really have the time instead 273 00:22:52,160 --> 00:22:57,360 of doing one a day do five a day do ten a day get that whole month's worth of 274 00:22:57,360 --> 00:23:03,120 $20 that you've spent in chat GPT used as effectively as you can and that 275 00:23:03,120 --> 00:23:10,320 should generate enough money to more than pay for any subscription now as a 276 00:23:10,320 --> 00:23:16,160 marketer I am constantly coming up with new ideas of ways to distribute content 277 00:23:16,160 --> 00:23:23,720 you know so anyone listening to this interview I'll give you an affiliate 278 00:23:23,720 --> 00:23:29,840 with you purchase a very inexpensive product that Matt's offering I will 279 00:23:29,840 --> 00:23:37,100 give you as a bonus a booklet on suggested ways to get your GPTs into 280 00:23:37,100 --> 00:23:42,640 more hands you know and most people don't even look at something as 281 00:23:42,640 --> 00:23:47,880 simple as your YouTube channel you know you're allowed of 5,000 characters in 282 00:23:47,880 --> 00:23:51,640 your description on YouTube channel so why not offer free gifts there you know 283 00:23:51,640 --> 00:23:57,360 and YouTube being a search engine looked at all the words in the description so 284 00:23:57,360 --> 00:24:02,480 there's a thousand ways to get things in the people's hands anyone who ends up 285 00:24:02,480 --> 00:24:08,360 getting this through mind link again it's very inexpensive I'll give you a 286 00:24:08,360 --> 00:24:16,800 booklet of ideas you know because I traffic nowadays traffic is that there's 287 00:24:16,800 --> 00:24:21,640 so many places you can get traffic from you just need the content the ideas to 288 00:24:21,640 --> 00:24:25,360 get the content out there and most of it you can do for free yeah you can buy 289 00:24:25,360 --> 00:24:28,360 tools to automate it and make quicker and easier but I'm always a fan of 290 00:24:28,360 --> 00:24:31,320 bootstrapping things you know pay for a tool once you've got money coming in 291 00:24:31,320 --> 00:24:35,560 there are plenty of ways of getting traffic there are so many different 292 00:24:35,560 --> 00:24:38,560 sources that you can go to and just publish content if you've got the 293 00:24:38,560 --> 00:24:44,480 content the the other upsell I will mention is oh there's two there's an 294 00:24:44,480 --> 00:24:50,640 upsell for 600 online marketing GPT ideas to give you a kickstart to get 295 00:24:50,640 --> 00:24:56,160 things rolling and the the last upsell is for a workshop because I'm gonna do a 296 00:24:56,160 --> 00:25:00,960 workshop next Saturday where I'll run through the whole process of how I 297 00:25:00,960 --> 00:25:06,120 actually created this product so I'm actually gonna run through every step 298 00:25:06,120 --> 00:25:10,360 that I went through and show you how I use chat GPT to create the product 299 00:25:10,360 --> 00:25:16,880 itself the upsells the copy the sales pages as I said I did get a professional 300 00:25:16,880 --> 00:25:21,280 to design a really nice version but you could take the copy that you get from 301 00:25:21,280 --> 00:25:24,920 chat GPT itself and the sales pay you get from that and make it pretty yourself 302 00:25:24,920 --> 00:25:28,440 if you don't have the money but I'm basically gonna run through that whole 303 00:25:28,440 --> 00:25:33,440 process step by step to show you how to create a product I'm also gonna do a 304 00:25:33,440 --> 00:25:37,920 bonus webinar for that as well as bonus workshop which will be how to set it up 305 00:25:37,920 --> 00:25:43,360 on Bori plus so you can see the whole process I'll probably also do if there 306 00:25:43,360 --> 00:25:46,680 are questions come in I'll do an extra Q&A session to answer any extra 307 00:25:46,680 --> 00:25:51,520 questions as well so that's the last upsell because for some people this will 308 00:25:51,520 --> 00:25:55,480 open their eyes about what they can do with AI and if they haven't got an offer 309 00:25:55,480 --> 00:26:00,160 of their own well why not use chat GPT to create one and I was like well how to 310 00:26:00,160 --> 00:26:06,960 do that so that's what the workshops about I use chat GPT very often to to 311 00:26:06,960 --> 00:26:14,840 brainstorm you know ask it you know give me 75 suggested ways to do X for example 312 00:26:14,840 --> 00:26:22,640 I am offering a free ebook in many places are 100 most profitable niches 313 00:26:22,640 --> 00:26:28,360 for lead generation you know and I just asked you pity so you know I asked 314 00:26:28,360 --> 00:26:32,480 someone who generates leads you know what are the most profitable markets 315 00:26:32,480 --> 00:26:36,920 where do people pay the most for a lead and chat GPT spit out a list of 100 I 316 00:26:36,920 --> 00:26:42,500 asked for 100 and I compiled that into a PDF and offered it for free all over 317 00:26:42,500 --> 00:26:46,440 social media and people were still requesting and thanking me for it you 318 00:26:46,440 --> 00:26:53,160 know but chat and you know also it's very valuable because someone who wants 319 00:26:53,160 --> 00:26:56,680 to know what I focus on you know a lot of people think you know metaphor feels 320 00:26:56,680 --> 00:27:01,480 and stuff like that but there's a lot of others you know so I use chassis give 321 00:27:01,480 --> 00:27:06,040 me all the time to create products it's you will also go to remember to reframe 322 00:27:06,040 --> 00:27:09,280 things a little bit in that people go well I can do that in chat GPT yeah you 323 00:27:09,280 --> 00:27:13,360 can but then I've done it for you and saved you the time because it does 324 00:27:13,360 --> 00:27:17,800 still take time to put it all together so you are still offering value by 325 00:27:17,800 --> 00:27:20,960 saving someone else the time of doing that for them so they can just go 326 00:27:20,960 --> 00:27:23,760 through it and go okay out of the hundred these are the five that I want 327 00:27:23,760 --> 00:27:29,720 I'm gonna work with those to start off with so it's kick-starting the process 328 00:27:29,720 --> 00:27:33,000 for someone and providing the information for them will help them 329 00:27:33,000 --> 00:27:37,240 actually get action done to take action and get things done so you know there is 330 00:27:37,240 --> 00:27:43,400 always a way of making sure that you're delivering value to the customer yeah 331 00:27:43,400 --> 00:27:48,920 and it is all about value it's also about niching down and itching down you 332 00:27:48,920 --> 00:27:54,840 know I like many product creators tend to create a product that tries to solve 333 00:27:54,840 --> 00:27:58,680 all the problems in the world when often all people want is to solve one problem 334 00:27:58,680 --> 00:28:02,200 you know and so and you can get that product correct you can solve one 335 00:28:02,200 --> 00:28:06,240 problem product that's very simple needs to get out tomorrow but you try to 336 00:28:06,240 --> 00:28:13,120 solve that's what I like about this one it is quite focused on one thing keep it 337 00:28:13,120 --> 00:28:16,360 narrow and it's easier to get the message across as to exactly what it 338 00:28:16,360 --> 00:28:21,620 does and it also means at the end of the day someone's more likely to get the 339 00:28:21,620 --> 00:28:25,040 benefit from it because they just after that one thing that's what I want this 340 00:28:25,040 --> 00:28:28,280 will do it get on with it whereas if you present a product that does ten 341 00:28:28,280 --> 00:28:31,080 different things they may only want three of those things or two of those 342 00:28:31,080 --> 00:28:38,920 things and that can put them off using any of it yeah I agree with that and so 343 00:28:38,920 --> 00:28:45,640 um I don't know did you have any specific things that you'd like to cover 344 00:28:45,640 --> 00:28:50,720 with our audience you know things that you as the product creator and as a an 345 00:28:50,720 --> 00:28:55,640 entrepreneur suggest they consider you know 346 00:28:55,640 --> 00:29:04,600 so many things a very broad question okay one of the things I probably do 347 00:29:04,600 --> 00:29:09,560 wrong is I work on too many different projects so concentrating on one thing 348 00:29:09,560 --> 00:29:13,040 and getting it done all the way through to completion is a really good way of 349 00:29:13,040 --> 00:29:21,320 actually getting results this is actually weirdly I I've done 150 digital 350 00:29:21,320 --> 00:29:25,000 product launches of my own and with partners and clients and customers 351 00:29:25,000 --> 00:29:28,660 because I also manage launches for people I've done 150 in the last 12 to 352 00:29:28,660 --> 00:29:35,400 13 years this is the first one I've done entirely on my own in those 12 years so 353 00:29:35,400 --> 00:29:39,560 it was one where I've gone through some personal life changes recently and I 354 00:29:39,560 --> 00:29:43,360 found myself with more time on my hands and a need to focus on something other 355 00:29:43,360 --> 00:29:48,720 than personal life so it was a time to focus in on this and just get on with it 356 00:29:48,720 --> 00:29:55,360 and just get this product done and in the total time I probably created the 357 00:29:55,360 --> 00:29:59,160 whole thing in less than a day it actually was over several days because 358 00:29:59,160 --> 00:30:03,080 it was over Christmas and there were other things going on but it took me 359 00:30:03,080 --> 00:30:07,560 less than a day to create the whole thing so when you focus in on just 360 00:30:07,560 --> 00:30:13,120 getting one thing done and getting it out there the results can really pay 361 00:30:13,120 --> 00:30:16,520 benefits this is the launch is going really well we've got a lot of support 362 00:30:16,520 --> 00:30:19,520 from a lot of people we're getting a lot of good testimonials back but that's 363 00:30:19,520 --> 00:30:23,280 because I got my head down took action and concentrated on getting it done and 364 00:30:23,280 --> 00:30:28,820 getting out there I gave myself a very very tight time scale to do it on and I 365 00:30:28,820 --> 00:30:34,820 met it just but yeah focus on one thing the results this a saying I read in a 366 00:30:34,820 --> 00:30:42,160 book recently the Sun only burns once brought into focus I think great quote I 367 00:30:42,160 --> 00:30:45,760 forget who is I think it's probably a an ancient Greek philosopher or someone 368 00:30:45,760 --> 00:30:49,600 who's been a philosopher for a long time but I think it's a really good way of 369 00:30:49,600 --> 00:30:52,960 looking at life you know concentrate on the now I've been learning more about 370 00:30:52,960 --> 00:30:57,040 mindfulness because of things I'm going through so being in the now focus on the 371 00:30:57,040 --> 00:31:01,200 now concentrate on the now but yeah the Sun only burns or the Sun's rays only 372 00:31:01,200 --> 00:31:07,760 burn when once brought into focus great way of looking at it yeah I've had 373 00:31:07,760 --> 00:31:11,920 several people remind me that you know when you've got ten products ten 374 00:31:11,920 --> 00:31:16,560 you have no money coming in but you finish one product a project you have 375 00:31:16,560 --> 00:31:22,280 money coming in from that one so it doesn't have to have 150 products 376 00:31:22,280 --> 00:31:28,280 projects on you know if you don't get any of them finished so I definitely 377 00:31:28,280 --> 00:31:31,880 struggle with that I have too many projects with two I have I'm lucky in 378 00:31:31,880 --> 00:31:36,360 that I've been doing this 24 years now 25 years shortly so I've got a lot of 379 00:31:36,360 --> 00:31:41,280 great people I work with so it's not all me which means that the projects I work 380 00:31:41,280 --> 00:31:45,680 on it's not just down to me but it was really refreshing for this one to get 381 00:31:45,680 --> 00:31:51,720 down to just doing it all myself and it's been a great process it's been kind 382 00:31:51,720 --> 00:31:58,720 of therapeutic for me so really enjoyed it yeah and put that honestly and 383 00:31:58,720 --> 00:32:06,960 thinking that the idea of creating a GPT is something magical rocket science you 384 00:32:06,960 --> 00:32:14,600 know webinar with Michael same way he said you know when you get this I've got 385 00:32:14,600 --> 00:32:19,920 20 GPTs I'm going to give you and I had no idea how to even import those GPTs 386 00:32:19,920 --> 00:32:23,960 at the chat GPT because that's what they were meant to work with and then I did 387 00:32:23,960 --> 00:32:29,460 another webinar that I was on with Barry Belcher he's like I have these GPTs that 388 00:32:29,460 --> 00:32:34,640 do these tasks and I'm like wow how did he do that you know and after going to 389 00:32:34,640 --> 00:32:41,440 your trade I'm like oh it's that simple it's not magic but that you know it's 390 00:32:41,440 --> 00:32:46,640 when I was it's like my things in life until you understand it it's scary but 391 00:32:46,640 --> 00:32:49,280 the moment you actually go through a process most of the time you'll be go 392 00:32:49,280 --> 00:32:53,480 oh okay that's really not scary I can do that I'm gonna do that let's get one 393 00:32:53,480 --> 00:33:00,560 done yeah I get one done which you know creating like 25 GPs and get those all 394 00:33:00,560 --> 00:33:05,840 out into the loop to the world so they can drive you traffic you know it is 395 00:33:05,840 --> 00:33:11,120 after you do the first one you know you see how simple it is then you it's like 396 00:33:11,120 --> 00:33:15,960 riding a bicycle or yeah you know apart that worksheet part of the worksheet 397 00:33:15,960 --> 00:33:20,120 process is when you go through the process you actually end up with ten 398 00:33:20,120 --> 00:33:24,320 ideas rather than just one and start off with its concentrating on the first one 399 00:33:24,320 --> 00:33:27,520 to get it done but you've got another nine there so you can just go back and 400 00:33:27,520 --> 00:33:31,960 do all those as well and then as I said earlier it comes down to that the power 401 00:33:31,960 --> 00:33:36,840 of multiplication that if you've got one you're not going to get that many leads 402 00:33:36,840 --> 00:33:40,480 if you've got ten you're gonna get more leads if you've got thirty you're gonna 403 00:33:40,480 --> 00:33:45,240 get more leads so keep plugging away be consistent keep banging them out do one 404 00:33:45,240 --> 00:33:49,200 a day do you know if you can't do it during a week do ten on the weekend 405 00:33:49,200 --> 00:33:53,720 something like that keep banging them out and you'll keep getting the leads 406 00:33:53,720 --> 00:33:57,520 coming in and put them on your list start promoting stuff and you'll start 407 00:33:57,520 --> 00:34:03,680 making money and me I grabbed my laptop fully charged battery and I go sit on 408 00:34:03,680 --> 00:34:09,000 the beach in a lounge chair and just work on a project you know it doesn't 409 00:34:09,000 --> 00:34:12,640 have to be very hard even in college I used to go sit in the park under a tree 410 00:34:12,640 --> 00:34:18,720 and write you know term papers you know you know I'm also a procrastinator so I 411 00:34:18,720 --> 00:34:22,840 you put off doing something until you have to get it done you know and with 412 00:34:22,840 --> 00:34:27,520 the GBT's it's just a matter of sitting down focusing and doing it and and 413 00:34:27,520 --> 00:34:31,400 you'll be surprised at how quickly you have it done and ready to present to the 414 00:34:31,400 --> 00:34:35,680 world and they will you know if it's solving a problem the world's gonna 415 00:34:35,680 --> 00:34:39,640 want it and it's gonna bring traffic back to you very focused traffic you 416 00:34:39,640 --> 00:34:44,480 know you solve a problem for them and they were looking for a solution for 417 00:34:44,480 --> 00:34:48,720 that problem you know which is the selling point you know so when you you 418 00:34:48,720 --> 00:34:55,360 fulfill that need then you you make them make known that you have other solutions 419 00:34:55,360 --> 00:35:00,160 related that problem and now you're bringing in very focused traffic and it 420 00:35:00,160 --> 00:35:05,120 doesn't need to be your own office that you're sending this traffic to you can 421 00:35:05,120 --> 00:35:10,200 use a free PDF or a free guide or something and capture the lead and then 422 00:35:10,200 --> 00:35:14,080 promote other people's products from your list or you could send it directly 423 00:35:14,080 --> 00:35:17,340 to an affiliate page if you want to personally I'd recommend sending it 424 00:35:17,340 --> 00:35:21,640 through an opt-in page with a free PDF and grabbing the lead to build your list 425 00:35:21,640 --> 00:35:26,100 because that way you can promote over and over again that makes long-term sense 426 00:35:26,100 --> 00:35:29,360 business-wise but it doesn't have to be when you're starting off you know you 427 00:35:29,360 --> 00:35:33,280 can start with someone else's offer there are great systems out there that 428 00:35:33,280 --> 00:35:38,160 you can use to promote that you send them to that system and that system will 429 00:35:38,160 --> 00:35:42,880 then promote long-term other offers to them so don't think that you need your 430 00:35:42,880 --> 00:35:46,480 own offer and as I said earlier I mean you do local business marketing don't 431 00:35:46,480 --> 00:35:50,920 you do generating leads for clients so many years that example of the ministry 432 00:35:50,920 --> 00:35:57,040 but any local business could benefit from having a GPT that is relevant to 433 00:35:57,040 --> 00:36:01,660 their business so you could sell this as a service yeah I mean we mentioned 434 00:36:01,660 --> 00:36:07,480 businesses and I mentioned ministry but ministers they sell so their 435 00:36:07,480 --> 00:36:12,720 congregation you know they sell the idea of eternal life and salvation and 436 00:36:12,720 --> 00:36:17,400 happiness and doing good and things like that you know so they're still sales 437 00:36:17,400 --> 00:36:23,080 people and I approach it from you know here's how you can sell more people into 438 00:36:23,080 --> 00:36:28,000 whatever it is and so when they approach me like can you get me more traffic 439 00:36:28,000 --> 00:36:34,600 GPT makes sense to me you know even for something like that you know anything and 440 00:36:34,600 --> 00:36:39,680 I had a few other random thoughts but they escaped me because it's the strap 441 00:36:39,680 --> 00:36:44,800 the background part of the process is that it will help you come up with the 442 00:36:44,800 --> 00:36:49,120 ideas as well so you're not gonna be sat there looking at a blank screen going 443 00:36:49,120 --> 00:36:56,720 okay I've got to have an idea no the ideas will be given to you okay I don't 444 00:36:56,720 --> 00:37:04,280 see any questions in the comments I see we do have people on the call cat says 445 00:37:04,280 --> 00:37:10,440 you have a lot more guess it's easy to focus more too many projects going on 446 00:37:10,440 --> 00:37:15,360 yeah common thing I think being entrepreneurs we love all the different 447 00:37:15,360 --> 00:37:18,680 things that we can do so sometimes we end up playing with too many different 448 00:37:18,680 --> 00:37:22,440 things too many projects as we're talking about and pick one yeah one and 449 00:37:22,440 --> 00:37:28,960 focus on it you mentioned you know the research that you do for the product for 450 00:37:28,960 --> 00:37:34,360 first GPT that you come up with ten different ideas and you just you know you 451 00:37:34,360 --> 00:37:38,320 jot those down I was trying to do something similar which is we get so 452 00:37:38,320 --> 00:37:43,160 many ideas I think was Joel common Mitch and you know he just shots ideas down in 453 00:37:43,160 --> 00:37:47,360 a notebook and then he goes back to focus on what he's working on because as 454 00:37:47,360 --> 00:37:51,240 you work in the ideas are constantly coming to you and you have to just 455 00:37:51,240 --> 00:37:56,200 focus on the one thing that you had in mind get that done and then go to something 456 00:37:56,200 --> 00:37:59,640 else because it's always something that you know the shiny object thing you know 457 00:37:59,640 --> 00:38:02,760 I always gonna be something that's like you're gonna go why don't I work on this 458 00:38:02,760 --> 00:38:08,760 another question you have is you know should I be working on this you're 459 00:38:08,760 --> 00:38:13,480 worried about fear missing out you're thinking you know if I create this I 460 00:38:13,480 --> 00:38:18,180 can't be I could be creating something else you know just jot them down like 461 00:38:18,180 --> 00:38:23,540 you said you get the ten ideas just going through your worksheet your Google 462 00:38:23,540 --> 00:38:30,160 Doc jot those down but focus on one get it done in a few hours and then to turn 463 00:38:30,160 --> 00:38:34,920 to the next one you know I have I have a Google Doc that is my ideas bucket and 464 00:38:34,920 --> 00:38:39,200 yeah as they come to me to throw them in bucket and what you'll often find is 465 00:38:39,200 --> 00:38:42,600 that you do that for a while and then at some point you go back and look through 466 00:38:42,600 --> 00:38:48,200 it and there'll be several ideas that all fit together to make a bigger better 467 00:38:48,200 --> 00:38:52,080 idea whereas if you started working on that one idea immediately it would only 468 00:38:52,080 --> 00:38:57,000 be a smaller part whereas if you keep building up that ideas bucket eventually 469 00:38:57,000 --> 00:39:01,400 you'll go okay that one that one and that one all fit together so that makes 470 00:39:01,400 --> 00:39:09,160 a bigger offer a better offer more value yeah I do that in fact I dovetail 471 00:39:09,160 --> 00:39:15,720 projects you know I'll say one project now perfectly with that one you know I 472 00:39:15,720 --> 00:39:20,880 throw in a quick story which is a many years ago Jason Cox a young man wrote a 473 00:39:20,880 --> 00:39:24,320 book on how to be a joint venture broker and he talked about you know creating 474 00:39:24,320 --> 00:39:27,840 these packages and sending a FedEx somebody saying can you put my project 475 00:39:27,840 --> 00:39:31,920 and all this other stuff and he asked me to promote his product but then someone 476 00:39:31,920 --> 00:39:37,680 else came to me I got him John Evans who was in the UK he'd written a book called 477 00:39:37,680 --> 00:39:42,240 success alert that he wanted so so he asked me if I would help to broker the 478 00:39:42,240 --> 00:39:49,040 launch of his book and so I thought let me use Jason Cox's I book to test his 479 00:39:49,040 --> 00:39:54,560 theory as I promote John's book and I think I made like $30,000 in sales of 480 00:39:54,560 --> 00:39:58,080 each product you know $30,000 a commission of each product you know just 481 00:39:58,080 --> 00:40:02,560 by using one idea and dovetailing with another so those two work beautifully 482 00:40:02,560 --> 00:40:07,520 it's it's always great when you find ways of earning more money by putting 483 00:40:07,520 --> 00:40:13,040 several ideas together so you're doing the work once and getting more benefit 484 00:40:13,040 --> 00:40:16,320 I mean that's kind of what got me into working online in the first place the 485 00:40:16,320 --> 00:40:20,480 way you could set up a simple little affiliate page promoting someone else's 486 00:40:20,480 --> 00:40:25,320 product and just build these out and they would continue earning income for 487 00:40:25,320 --> 00:40:29,200 you over time since it's where you break away from that mentality of being paid 488 00:40:29,200 --> 00:40:34,080 by the hour you're actually creating assets that earn money for you long time 489 00:40:34,080 --> 00:40:38,160 and there's so many different ways of doing that online that the biggest is 490 00:40:38,160 --> 00:40:42,560 simply building your own list for which you need new leads and traffic which is 491 00:40:42,560 --> 00:40:48,400 what easy traffic bought to date yeah you mentioned building a list and we've 492 00:40:48,400 --> 00:40:54,880 mentioned several times and online market internet marketers are often 493 00:40:54,880 --> 00:41:01,040 saying your list is your most your most important asset and it's true that I can 494 00:41:01,040 --> 00:41:07,360 drop an email to my list today and within minutes sometimes I'll notice in 495 00:41:07,360 --> 00:41:11,800 fact I get most of my responses you know within five minutes of sending an email 496 00:41:11,800 --> 00:41:16,560 you know because those people are online and when it comes in the inbox and see 497 00:41:16,560 --> 00:41:21,680 who it's from they respond and the others by the time they log in the email 498 00:41:21,680 --> 00:41:28,420 scroll down their inbox so they don't respond as fast but so but I teach the 499 00:41:28,420 --> 00:41:33,080 same thing that your list is your most valuable asset but you touched on another 500 00:41:33,080 --> 00:41:36,600 thing which is delivering value to customers not just a list it's a 501 00:41:36,600 --> 00:41:43,000 relationship with the customer and this whole idea of creating GPTs that 502 00:41:43,000 --> 00:41:48,400 deliver value first is creating valuable customers you know you're almost like 503 00:41:48,400 --> 00:41:53,120 buying buyers build almost a buyer's list well they've got a problem looking 504 00:41:53,120 --> 00:41:57,120 for a solution you've already provided part of that solution there may be more 505 00:41:57,120 --> 00:42:00,240 that you can provide so they're going to be interested if they're interested 506 00:42:00,240 --> 00:42:02,920 they'll click through if they're not they won't so the ones that click through 507 00:42:02,920 --> 00:42:07,360 show an interest in the solution that you can provide that's what you want you 508 00:42:07,360 --> 00:42:11,040 know you don't want everyone on your list you want people who are interested 509 00:42:11,040 --> 00:42:16,840 in what you have to offer so that's right I remember one that first not the 510 00:42:16,840 --> 00:42:20,580 Warcraft one but the next product that I created after that was called lazy get 511 00:42:20,580 --> 00:42:25,740 marketing it was actually about building blogs getting them ranked and getting 512 00:42:25,740 --> 00:42:31,080 page rank and then selling links from the blogs through a text link broker 513 00:42:31,080 --> 00:42:36,080 site but what I discovered with that was by the end of the year I think I 514 00:42:36,080 --> 00:42:41,200 launched it in May and by the end of the year I've made three times as much from 515 00:42:41,200 --> 00:42:46,320 the email list of customers that I built than the actual product launch itself 516 00:42:46,320 --> 00:42:53,160 over the last 15 years the vast majority of my money has come from my email list 517 00:42:53,160 --> 00:42:56,820 the having a relationship with those people on the list and letting them know 518 00:42:56,820 --> 00:43:01,840 about my own products other people's products things like that and yeah it a 519 00:43:01,840 --> 00:43:07,680 list is a very powerful part of your business yeah and also even when you're 520 00:43:07,680 --> 00:43:15,880 you're giving away putting the GPT in someone's hands for free you build a 521 00:43:15,880 --> 00:43:18,960 list so you can follow up with them you know maybe teach them how to get more 522 00:43:18,960 --> 00:43:26,320 use out of that GPT that you gave them you know if I built ten different GPTs 523 00:43:26,320 --> 00:43:31,240 that all all related going through different aspects of a marketing 524 00:43:31,240 --> 00:43:34,560 function or something like that so if they're about SEO they could be about on 525 00:43:34,560 --> 00:43:38,560 page SEO off page SEO how to get backlinks you could have ten different 526 00:43:38,560 --> 00:43:42,960 GPTs and if someone's interested in one they're probably gonna be interested in 527 00:43:42,960 --> 00:43:46,120 your other ones so once you've got them on your list you can then email them one 528 00:43:46,120 --> 00:43:49,600 at a day saying right here's another one I've done it's related are you 529 00:43:49,600 --> 00:43:53,120 interested in this here's another one here's another one so you're repeating 530 00:43:53,120 --> 00:44:00,800 the process and giving them more value I like that why don't we go ahead and tell 531 00:44:00,800 --> 00:44:09,520 them how to check out your product and the name of product is easy traffic but 532 00:44:09,520 --> 00:44:16,800 easy traffic but and I should have remembered that but the URL that I'm 533 00:44:16,800 --> 00:44:23,240 sending them to is at Willie Crawford org I don't use it comm anymore Willie 534 00:44:23,240 --> 00:44:29,000 Crawford org forward slash traffic box make the T and the B and traffic bus 535 00:44:29,000 --> 00:44:37,280 capital and and I made it plural traffic box not just one even though Matt's 536 00:44:37,280 --> 00:44:42,360 product is named easy traffic but we already said that you want to generate 537 00:44:42,360 --> 00:44:49,760 25 traffic box not just one and so Willie Crawford org forward slash traffic 538 00:44:49,760 --> 00:44:57,280 box check it out there and anybody watching this as a replay on any of my 539 00:44:57,280 --> 00:45:00,640 channels I'll make sure that link is below so you can find it in the comments 540 00:45:00,640 --> 00:45:04,920 or wherever it is so I'll make sure that link is there for you and I'll post this 541 00:45:04,920 --> 00:45:09,440 on YouTube and a few other places and I'll have a link to anything mentioned 542 00:45:09,440 --> 00:45:15,320 in the car to include direct links to Matt so you can check out what he's 543 00:45:15,320 --> 00:45:21,680 working on too the dogs been replaced by a cockerel now can I hear a cockerel in 544 00:45:21,680 --> 00:45:30,200 the background it's gonna want a cockerel cockadoodledoo was that there 545 00:45:30,200 --> 00:45:37,440 was a dog barking I thought I heard a cockerel name in a go no no yeah so but 546 00:45:37,440 --> 00:45:44,280 yeah go to willy crawford org forward slash traffic box and and I will also 547 00:45:44,280 --> 00:45:51,040 put everything in here in fact I can do a transcript of the call itself and post 548 00:45:51,040 --> 00:45:56,040 that in the comments in remark section of the video on YouTube I mentioned 549 00:45:56,040 --> 00:46:02,880 before that you want to leverage your assets and YouTube gives you a lot of 550 00:46:02,880 --> 00:46:08,760 space in the comments section of your video description section so why not 551 00:46:08,760 --> 00:46:12,960 post the transcript or parts of the transcript you know and include links 552 00:46:12,960 --> 00:46:16,000 to things that you mentioned in your transfer that's another tip see that's 553 00:46:16,000 --> 00:46:22,040 why you guys want to tune in to my podcast Matt I want to just go ahead and 554 00:46:22,040 --> 00:46:26,040 wrap it up then if I'm not seeing any questions you're seeing comments and I'm 555 00:46:26,040 --> 00:46:33,880 not seeing some reason we've had a few yeah no I guess I was looking the wrong 556 00:46:33,880 --> 00:46:36,560 place I did see where Jeff Aaron said good morning 557 00:46:36,560 --> 00:46:43,720 Willie and cat the yeah talk about being focused on more products so I was just 558 00:46:43,720 --> 00:46:51,680 looking at the wrong place so I for you guys I guess I could drop the URL in the 559 00:46:51,680 --> 00:46:58,080 chat box too you should be able to yeah yeah 560 00:47:03,760 --> 00:47:10,920 you say you were gonna do that or I'm I'm not sure I can because I'm not 561 00:47:10,920 --> 00:47:27,760 connected oh there we go you probably hear me typing the stream yard lets you 562 00:47:27,760 --> 00:47:33,880 do a lot of things and I'm gonna give a shout out it's from your to including 563 00:47:33,880 --> 00:47:39,360 you can try to block out external sounds while you're talking although I'm not 564 00:47:39,360 --> 00:47:49,880 doing a great job of that one and it lets you filter the audio it lets you I 565 00:47:49,880 --> 00:47:54,960 tried posting tried posting the link as a comment but it's failed for me for some 566 00:47:54,960 --> 00:48:00,640 reason just to remind it is Willie Crawford org forward slash traffic bots 567 00:48:00,640 --> 00:48:06,760 with an S on the yeah I just yeah cool are you've missed out the org off the 568 00:48:06,760 --> 00:48:15,640 end oh okay yeah and I put it in the proper for those who are listening I 569 00:48:15,640 --> 00:48:23,200 mentioned the capital and but if you're not familiar with the structure of a URL 570 00:48:23,200 --> 00:48:31,080 everything before the well after the dot org it's Willie Crawford dot org 571 00:48:31,080 --> 00:48:45,360 forward slash traffic box now things are jumping around on me I'm gonna go ahead 572 00:48:45,360 --> 00:48:51,240 and get this typed in and then I want to thank you all for joining us and I will 573 00:48:51,240 --> 00:48:58,920 probably be on it's good to chat to you and repost it so that I don't seem as 574 00:48:58,920 --> 00:49:08,000 confused what what it is guys is it's a 14 hours difference from where I live 575 00:49:08,000 --> 00:49:16,480 back in Florida and my body is still operating on quarter time it's about 576 00:49:16,480 --> 00:49:20,400 3 p.m. in the after buff almost 4 p.m. in the afternoon for me on Sunday 577 00:49:20,400 --> 00:49:26,480 afternoon it's gonna go out and have a bit of fresh air in a minute so almost 578 00:49:26,480 --> 00:49:35,120 midnight here and everybody in the compound except for the dogs are asleep 579 00:49:35,120 --> 00:49:41,080 so you guys thanks for joining me if you have any questions I'm gonna again post 580 00:49:41,080 --> 00:49:48,720 this recording on several social media channels and wherever you heard about it 581 00:49:48,720 --> 00:49:56,240 you can listen to it again cleaned out some you can download it but also go 582 00:49:56,240 --> 00:50:01,480 ahead and check out the training that matter for still you'll be surprised 583 00:50:01,480 --> 00:50:06,960 first of all how inexpensive it is although the sales page it does say that 584 00:50:06,960 --> 00:50:13,720 the price may jump like ten times once the launch this is a launch offer once 585 00:50:13,720 --> 00:50:17,520 the launch is over we're putting the price up this is just for a few days so 586 00:50:17,520 --> 00:50:22,480 yeah it's it's worth it at the moment I just wanted to get it out there quickly 587 00:50:22,480 --> 00:50:25,880 to a lot of people so we've got a special offer at the moment but yeah the 588 00:50:25,880 --> 00:50:31,040 price will go up once the launch is over so don't don't uh the snooze you lose 589 00:50:31,040 --> 00:50:37,900 it is definitely worth it as well so the price is actually going up every few 590 00:50:37,900 --> 00:50:45,720 sales as well that's why I didn't notice that well it said on the sales page 591 00:50:45,720 --> 00:50:49,660 seven dollars and I looked at it's like wait that's almost eight dollars so the 592 00:50:49,660 --> 00:50:59,240 price is already 17 I'm sorry 1717 I think 1750 now as I say it's it's going 593 00:50:59,240 --> 00:51:05,760 up so okay so why don't we go ahead and wrap up and uh again I'll thank you all 594 00:51:05,760 --> 00:51:10,600 for listening and turning in and I thank you Matt thank you great to chat with 595 00:51:10,600 --> 00:51:14,240 you I think last time we actually saw each other face to face was quite a 596 00:51:14,240 --> 00:51:19,360 while ago it was one of marketers cruises probably 10 yeah I remember 597 00:51:19,360 --> 00:51:24,600 where I met you because I've saw conferences in the UK too and that's where 598 00:51:24,600 --> 00:51:30,080 I've met a lot of speakers from there yeah we were on one of might feel same 599 00:51:30,080 --> 00:51:34,320 as marketers cruises together but yes maybe at least at least a decade ago 600 00:51:34,320 --> 00:51:41,520 haven't done one of those I've done like a dozen of those but not any recent not 601 00:51:41,520 --> 00:51:50,120 any since Kobe here so take care thank you very much Willie cheers thank you 602 00:51:50,120 --> 00:52:12,880 everyone for turning up and watching cheers cheers