All right, get ready, because today we're going to dive into some really amazing stuff.
Custom GPTs.
And we're not just talking about using them.
Oh no, we're talking about actually building them.
It's like having your own little mini chat GPT.
But here's the kicker.
It's trained to do exactly what you need it to do.
And what if I told you this could be like your secret weapon for getting traffic to
any web page you want without having to spend a fortune on ads?
You know what we're seeing is a really fascinating shift happening right now.
From these general purpose AI tools that can kind of do a little bit of everything to more
specialized applications that are laser focused on specific tasks.
It's like moving from a basic toolbox to a whole workshop full of custom built tools
for whatever you need to get done.
I like that analogy.
And custom GPTs are like having those specialized tools, but for your online presence.
So it's like having a tool that is just laser focused to get you what you need.
Exactly.
It's all about efficiency, right?
Custom GPTs can save you so much time and get you way better results because they're
not trying to be everything to everyone.
I got to admit, you know, when I first started digging into these tutorials on custom GPTs,
my jaw kind of hit the floor.
Really?
They make it sound so simple.
I know.
It's pretty amazing.
There's this guy, Willie Crawford.
He's like this online marketing guru.
And he claims he can whip up a custom GPT in less than 30 minutes.
Really?
And get this.
He says, you don't even need any coding experience.
That's incredible.
I mean, come on.
That's pretty mind blowing, right?
It is.
It's quite remarkable how accessible this technology is becoming.
Yeah.
It really opens up the possibilities for anyone, regardless of their technical background.
And the potential uses are just wild.
Yeah.
And Willie actually created one to drive traffic to a ministry website.
A ministry website.
Yeah.
A ministry website.
Who would have thought?
Wow.
That's amazing.
It really shows you how versatile these things are.
It really does.
You know, it's kind of like the WordPress plugin model.
Oh, yeah.
But for AI, you know how plugins allow you to add all sorts of specific functionalities
to your website?
Right.
Like a contact form.
Exactly.
Or a photo gallery or an e-commerce shop.
Right.
Custom GPTs work in a similar way.
You're essentially creating these AI powered plugins for very specific tasks.
So you're saying I could have a custom GPT that acts like a grammar checker plugin on
my website.
Like it instantly improves any text that a visitor types.
Exactly.
That's just one example.
The possibilities are pretty much endless.
OK.
So you've definitely piqued my curiosity here.
Yeah.
Walk me through how this whole creation process actually works.
OK.
So the tutorials we've been looking at, they outline two main approaches.
Right.
The chat method, which is incredibly user friendly.
It's almost like having a conversation with chat GPT itself to guide you through the process.
Oh, that sounds easy enough.
It is.
And then there's the configure method, which gives you a bit more granular control over
the specifics.
OK.
So for the control freaks like me.
Exactly.
This method lets you fine tune things like the GPT's tone of voice, the length of its
responses, even the specific data sources it prioritizes.
So whether you prefer a guided tour or diving into the settings yourself, there's an option
for everyone.
Exactly.
So what about the actual brains of the operation?
How do we make sure our custom GPT is actually smart and effective?
It's got to have the knowledge.
That's where the knowledge aspect comes in.
It's all about feeding your GPT the right information, much like teaching a human.
Think about it.
If you wanted someone to create stunning landscape photos, wouldn't you show them examples of
amazing landscapes first?
Right.
So we're not just giving it instructions.
We're giving it examples, data, almost like a learning curriculum.
Exactly.
You can use text files, analytics data, even examples of successful sales pages.
So for example, if I'm building a GPT to analyze competitor websites, I could feed it examples
of their best performing content.
So my GPT learns to identify what works.
Exactly.
You got it.
So it's not just about building the GPT itself, but also about carefully curating the knowledge
it draws from.
That's fascinating.
But let's get back to the traffic driving piece of the puzzle.
I'm starting to see how this could be incredibly powerful.
But how do we use custom GPTs to get people to our web pages?
Well that's where having a clear offer in mind becomes crucial.
Think about what action you want visitors to take once they've interacted with your
GPT.
Do you want them to sign up for your email list?
Download a free guide.
Visit a specific product page.
It sounds like we need to treat the GPT like a stepping stone, guiding people towards a
specific goal.
You got it.
It's not just about attracting traffic, it's about strategically directing that traffic
towards something valuable.
Precisely.
And you can even use multiple custom GPTs, each focusing on a different stage of the
customer journey.
Imagine creating one GPT that attracts visitors interested in, say, gardening.
Then another that helps them design their dream garden.
And finally, one that recommends specific plants from your online store.
Whoa.
It's like building a chain reaction of engagement with each GPT amplifying the impact of the
previous one.
Exactly.
I'm starting to see how this multiplication effect could be a total game changer.
It really can be.
But before we get too carried away, I'm curious about the ethical side of things.
We've talked about driving traffic and generating leads.
But how do we ensure we're not misleading people or using these powerful tools irresponsibly?
That's a really important point.
The key is to always prioritize providing real value.
Your GPT should genuinely help people and align with the offer you're ultimately presenting.
Avoid creating hype that doesn't match the actual experience.
So it's not about using tricky tactics or trying to fool people.
It's about building trust and offering something truly beneficial.
Exactly.
Think of it like cultivating a digital garden that keeps blooming.
You need to nurture it with authentic content and genuine value to keep people coming back.
I love that analogy.
So it's about creating a sustainable ecosystem where everyone benefits.
But I have to ask, wouldn't creating multiple custom GPTs be a ton of work?
Is this something that's only feasible for large companies with big budgets?
Not at all.
Remember, these GPTs can work for you 24-7.
They don't need sleep or coffee breaks.
OK, now that's an image I can get behind.
Having these little AI workhorses tirelessly driving traffic to my website while I'm
saying enjoying a well-deserved vacation.
Exactly.
And the beauty is the more you create, the more potential traffic streams you have.
It's like building a network of digital highways all leading back to your online presence.
I love that analogy.
It's like creating this self-sustaining ecosystem of traffic generation.
Exactly.
But let's be honest.
Not everyone listening is going to be a marketing whiz.
Some might be thinking, this sounds amazing, but can I really pull this off?
What would you say to someone who's feeling a little intimidated by the whole custom GPT
thing?
I'd say don't underestimate yourself.
The tools and resources available today make it surprisingly accessible.
And remember, you don't have to become an expert overnight.
Start with one small project, maybe a GPT that helps people with a specific task related
to your website.
As you gain confidence, you can gradually expand your GPT empire.
I love that.
Yeah.
It's like dipping your toes into the AI pool before diving headfirst.
Exactly.
So even though this sounds a little overwhelming right now, the important thing is to just
start experimenting.
Absolutely.
And who knows?
Maybe you'll discover hidden talents and create something truly remarkable.
The possibilities are truly endless.
Well, I'm definitely feeling inspired.
I don't know about you, but I'm ready to start building my own GPT empire.
Me too.
Let's do this.
OK.
I'm starting to get the picture here.
Yeah.
But let's talk strategy for a minute.
We've got this awesome custom GPT.
It's full of valuable info.
But how do we make sure it actually attracts the right kind of visitors?
Yeah.
You know, the people who are actually interested in what we have to offer.
Well, it all starts with identifying a genuine need within your target audience.
You know, think about the problems they're facing, the questions they're asking.
Your custom GPT should be designed to provide solutions and answers that resonate with those
specific needs.
So it's about aligning the GPT's purpose with the interests of the people we want to
reach.
Exactly.
Let's say you have a website selling handmade jewelry.
OK.
So instead of creating a generic GPT about jewelry, you could create one that helps people
design a custom piece based on their style preferences.
Oh, that's interesting.
That way you're not just attracting anyone interested in jewelry.
You're attracting people who are actively looking for unique personalized pieces.
Right.
Exactly the kind of customers you want.
So it's not just about attracting any traffic.
It's about attracting traffic that's already primed to be interested in what you offer.
Precisely.
And you're re-qualifying your visitors through the GPT experience itself.
OK.
So we've built a smart, targeted GPT.
Right.
But now we need to get it in front of people.
Right.
It's like having this incredible shop tucked away in a side street.
Yeah.
We need to put up signs and let people know we're here.
What are some effective ways to promote a custom GPT and drive traffic?
You're exactly right.
Distribution is just as important as creation.
Think of it like this.
Your custom GPT is a valuable piece of content, just like a blog post or a video.
You can leverage all the usual content marketing channels to promote it.
So share it on social media, embed it on our website, maybe even reach out to relevant
bloggers or influencers.
Exactly.
Treat it like any other piece of high-value content, but with the added benefit of this
interactive AI element.
I'm guessing we can also get creative with the way we integrate the GPT into our website.
Absolutely.
So if you're just having a plain text link, why not create an eye-catching visual element
that highlights the interactive nature of the GPT?
Like what?
Maybe a chatbot-style pop-up or a banner that says, Get personalized recommendations now.
Oh, I like that.
So we're not just sending people to a webpage.
We're offering them an experience.
Exactly.
But speaking of experiences, I'm also thinking about the user experience within the GPT itself.
We don't want it to feel like a boring form or a robotic interaction.
That's an excellent point.
The user experience can make or break the effectiveness of your custom GPT.
Think about incorporating elements of personality humor, even visual cues to make the interaction
feel more engaging and human-like.
So make it fun.
Make it feel like you're talking to a real person.
Exactly.
People are more likely to stick around and explore if they're enjoying the process.
Okay.
So we've made it fun and engaging, but how do we know if it's actually working?
How do we measure the success of our custom GPT efforts?
What are the metrics we should be paying attention to?
Well, it all boils down to your specific goals.
Are you primarily focused on driving traffic to your website?
Okay.
Are you looking to grow your email list, increase sales for a particular product?
Right.
Different goals will require tracking different data points.
Exactly.
It's like setting out on a road trip.
You need to know where you're going before you can map out the route.
Okay.
So let's say my goal is to drive website traffic.
What metrics should I be looking at?
In that case, you'll want to track things like unique visitors, page views, time spent
on site.
Okay.
And what if I'm more focused on email signups?
Then you'll want to track conversion rates on your opt-in forms.
And if sales are my top priority.
Then you'll be analyzing how many people who interact with your GPT eventually make a purchase.
So it's all about having a clear destination in mind and then tracking our progress along
the way.
But beyond the numbers, I'm also curious about the qualitative side of things.
Yeah.
How do we know if people are actually finding the GPT valuable and engaging?
That's where user feedback comes in.
Don't be afraid to ask people for their thoughts and suggestions.
You can incorporate feedback forms directly within the GPT or send out surveys to people
who have interacted with it.
It's almost like having a built-in focus group.
Yeah.
Constantly providing insights and ideas for improvement.
Precisely.
And the beauty of it is that you can use this feedback to constantly refine and improve
your GPT, making it even more effective over time.
So it's not a set it and forget it kind of thing.
No.
It's a continuous process of learning and optimization.
We're essentially partnering with our users to create the most valuable and engaging experience
possible.
Exactly.
It's a collaborative process that leverages the power of AI and human insight to achieve
remarkable results.
This all makes sense for individuals and small businesses.
But I'm curious about how larger companies might leverage custom GPTs to drive traffic
and achieve their goals.
It seems like the potential applications could be even more impactful at a larger scale.
You're right.
The scalability of this technology is one of its most exciting aspects.
Imagine a major e-commerce site creating a custom GPT that acts as a personalized shopping
assistant, guiding customers through their entire purchase journey.
Interesting.
Or a travel company using a GPT to curate personalized itineraries based on individual
preferences and interests.
It's like taking the concept of personalized marketing to a whole new level.
Instead of just segmenting audiences and sending out targeted emails, we're creating AI-powered
experiences that tailor themselves to each individual user.
Exactly.
And this level of personalization can lead to increased engagement, higher conversion
rates, and ultimately greater customer satisfaction.
Okay.
Now I'm really starting to see the bigger picture here.
Custom GPTs aren't just about driving traffic.
They're about revolutionizing the way we interact with customers online.
It's about creating these dynamic personalized experiences that build relationships and foster
loyalty.
And I have a nail on the head.
It's about moving beyond the traditional one-size-fix-all approach to digital marketing
and embracing a more human-centric, AI-powered future.
This is all incredibly exciting, but I'm sure some people out there might be feeling
a little overwhelmed by the possibilities.
Where do we even begin?
The key is to start with a clear objective.
Ask yourself, what's the one specific area where a custom GPT could make the biggest
impact on my business or website?
Right.
So we need to be willing to drive more traffic, generate leads, improve customer engagement,
or something else entirely.
So identify the pain point, the area where we need the most help, and then explore how
a custom GPT could provide a solution.
Once we have that clarity, we can start brainstorming specific ideas and features for our GPT.
Exactly.
And don't be afraid to experiment.
Try different approaches.
Gather feedback and constantly iterate until you find what works best for your unique situation.
So we need to be willing to get our hands dirty.
Yeah.
And not be afraid to make mistakes.
Exactly.
It's all part of the learning process.
But what about the technical aspects?
Do we need to be coding wizards to bring these custom GPTs to life?
Not at all.
As we discussed earlier, there are incredibly user-friendly platforms and tools available
that make the process surprisingly accessible, even for people with little to no coding experience.
That's great news for those of us who are more comfortable with words than with lines
of code.
Exactly.
It sounds like the barriers to entry are lower than we might think.
Absolutely.
And with the rapid advancements in AI technology, these tools are only going to become more
intuitive and user-friendly over time.
This is all incredibly inspiring.
But let's face it, there are always going to be skeptics.
Some people might dismiss custom GPTs as just another tech fad or worry that they'll be
too complicated to implement.
What would you say to those who are hesitant to jump on board?
I'd say don't let fear or skepticism hold you back from exploring the incredible potential
of this technology.
We're witnessing a paradigm shift in the way we interact with the digital world.
And custom GPTs are at the forefront of this revolution.
It's like standing on the precipice of a new era, and those who embrace change and adapt
quickly will be the ones who reap the greatest rewards.
Exactly.
The future belongs to those who are willing to experiment, innovate, and push the boundaries
of what's possible.
And custom GPTs are a powerful tool for anyone who wants to be part of that future.
It's amazing how we tend to think about AI as these huge complex systems.
But what's really cool about custom GPTs is how they can empower anyone to create something
that's truly unique and powerful.
It's true.
It's like this democratization of technology.
We're not just limited to using those pre-built AI tools anymore.
We can actually shape and mold them to fit our specific needs and visions.
And it's not just about solving problems or getting traffic to websites.
It's about unleashing creativity.
I was reading about artists who are using custom GPTs to create art and musicians using
them to make music.
It's incredible.
It really is.
It just goes to show how versatile this technology can be.
We're seeing custom GPTs popping up in fields like education, healthcare, even creative
writing.
It's like this universal tool for amplifying what humans can do.
I love that idea that we have this AI sidekick that can help us do more than we ever thought
possible in any field.
But let's bring it back to the traffic part for a sec.
We've talked about using custom GPTs to get people to our websites.
But what about keeping them engaged and turning them into loyal customers?
That's where the real power lies.
A custom GPT can keep interacting with visitors even after they've left your website.
Oh, that's interesting.
Think about it.
You can use a GPT to send personalized follow-up emails, recommend content that they'll actually
be interested in, or even provide ongoing support.
So it's like having this AI representative for your brand.
Exactly.
Working 24-7 to build relationships with your audience.
And the more the GPT learns about each person, the more personalized those interactions can
be.
Exactly.
It creates this awesome cycle of engagement where every interaction deepens the connection
between your brand and the customer.
Let's step back for a moment and think about the big picture.
How do you see custom GPTs shaping the future of the internet as a whole?
I think we're moving towards an online experience that is way more interactive, personalized,
and intelligent.
Imagine visiting any website and having a custom GPT ready to help you answer your questions,
guide you to what you need.
So it's like having this network of AI assistants all working together to make the internet
easier and more efficient to use.
Precisely.
But with all this talk about AI, we can't forget about the human side of things.
Absolutely.
Ultimately, it's all about connecting with people and building relationships that matter.
And to agree more, AI should be a tool that enhances human connection, not replaces it.
And that's where the real challenge lies.
Using this technology in a way that feels authentic and human.
That's a great point.
As we dive deeper into the world of AI and custom GPTs, let's keep that human element
at the forefront of our minds.
Let's use this amazing technology to create experiences that are not just efficient and
smart but also engaging and inspiring.
Well said.
I think that wraps things up nicely.
That's our deep dive into the world of custom GPTs.
We've covered a lot today, from how to build your own GPT to the ethical considerations
and the potential impact on the future of the internet.
Hopefully your feeling is inspired and excited about this technology as we are.
The future is in your hands, folks.
Go out there, explore, experiment, and let's see what amazing things we can create together.
Thanks for joining us.
And we'll catch you next time for another deep dive into the world of ideas, innovation,
and the power of human curiosity.