1 00:00:00,000 --> 00:00:05,640 All right, get ready, because today we're going to dive into some really amazing stuff. 2 00:00:05,640 --> 00:00:06,640 Custom GPTs. 3 00:00:06,640 --> 00:00:09,000 And we're not just talking about using them. 4 00:00:09,000 --> 00:00:11,800 Oh no, we're talking about actually building them. 5 00:00:11,800 --> 00:00:15,620 It's like having your own little mini chat GPT. 6 00:00:15,620 --> 00:00:17,800 But here's the kicker. 7 00:00:17,800 --> 00:00:21,760 It's trained to do exactly what you need it to do. 8 00:00:21,760 --> 00:00:25,880 And what if I told you this could be like your secret weapon for getting traffic to 9 00:00:25,880 --> 00:00:29,660 any web page you want without having to spend a fortune on ads? 10 00:00:29,660 --> 00:00:33,520 You know what we're seeing is a really fascinating shift happening right now. 11 00:00:33,520 --> 00:00:38,360 From these general purpose AI tools that can kind of do a little bit of everything to more 12 00:00:38,360 --> 00:00:42,520 specialized applications that are laser focused on specific tasks. 13 00:00:42,520 --> 00:00:47,680 It's like moving from a basic toolbox to a whole workshop full of custom built tools 14 00:00:47,680 --> 00:00:49,280 for whatever you need to get done. 15 00:00:49,280 --> 00:00:50,640 I like that analogy. 16 00:00:50,640 --> 00:00:55,680 And custom GPTs are like having those specialized tools, but for your online presence. 17 00:00:55,680 --> 00:00:59,920 So it's like having a tool that is just laser focused to get you what you need. 18 00:00:59,920 --> 00:01:00,920 Exactly. 19 00:01:00,920 --> 00:01:02,400 It's all about efficiency, right? 20 00:01:02,400 --> 00:01:06,720 Custom GPTs can save you so much time and get you way better results because they're 21 00:01:06,720 --> 00:01:08,480 not trying to be everything to everyone. 22 00:01:08,480 --> 00:01:13,880 I got to admit, you know, when I first started digging into these tutorials on custom GPTs, 23 00:01:13,880 --> 00:01:15,560 my jaw kind of hit the floor. 24 00:01:15,560 --> 00:01:16,560 Really? 25 00:01:16,560 --> 00:01:17,560 They make it sound so simple. 26 00:01:17,560 --> 00:01:18,560 I know. 27 00:01:18,560 --> 00:01:19,560 It's pretty amazing. 28 00:01:19,560 --> 00:01:20,560 There's this guy, Willie Crawford. 29 00:01:20,560 --> 00:01:23,440 He's like this online marketing guru. 30 00:01:23,440 --> 00:01:29,920 And he claims he can whip up a custom GPT in less than 30 minutes. 31 00:01:29,920 --> 00:01:30,920 Really? 32 00:01:30,920 --> 00:01:31,920 And get this. 33 00:01:31,920 --> 00:01:34,480 He says, you don't even need any coding experience. 34 00:01:34,480 --> 00:01:35,480 That's incredible. 35 00:01:35,480 --> 00:01:37,080 I mean, come on. 36 00:01:37,080 --> 00:01:38,360 That's pretty mind blowing, right? 37 00:01:38,360 --> 00:01:39,360 It is. 38 00:01:39,360 --> 00:01:42,480 It's quite remarkable how accessible this technology is becoming. 39 00:01:42,480 --> 00:01:43,480 Yeah. 40 00:01:43,480 --> 00:01:46,920 It really opens up the possibilities for anyone, regardless of their technical background. 41 00:01:46,920 --> 00:01:48,520 And the potential uses are just wild. 42 00:01:48,520 --> 00:01:49,520 Yeah. 43 00:01:49,520 --> 00:01:53,800 And Willie actually created one to drive traffic to a ministry website. 44 00:01:53,800 --> 00:01:54,800 A ministry website. 45 00:01:54,800 --> 00:01:55,800 Yeah. 46 00:01:55,800 --> 00:01:56,800 A ministry website. 47 00:01:56,800 --> 00:01:57,800 Who would have thought? 48 00:01:57,800 --> 00:01:58,800 Wow. 49 00:01:58,800 --> 00:01:59,800 That's amazing. 50 00:01:59,800 --> 00:02:00,800 It really shows you how versatile these things are. 51 00:02:00,800 --> 00:02:01,800 It really does. 52 00:02:01,800 --> 00:02:03,120 You know, it's kind of like the WordPress plugin model. 53 00:02:03,120 --> 00:02:04,120 Oh, yeah. 54 00:02:04,120 --> 00:02:09,600 But for AI, you know how plugins allow you to add all sorts of specific functionalities 55 00:02:09,600 --> 00:02:10,600 to your website? 56 00:02:10,600 --> 00:02:11,600 Right. 57 00:02:11,600 --> 00:02:12,600 Like a contact form. 58 00:02:12,600 --> 00:02:13,600 Exactly. 59 00:02:13,600 --> 00:02:15,840 Or a photo gallery or an e-commerce shop. 60 00:02:15,840 --> 00:02:16,840 Right. 61 00:02:16,840 --> 00:02:19,160 Custom GPTs work in a similar way. 62 00:02:19,160 --> 00:02:24,440 You're essentially creating these AI powered plugins for very specific tasks. 63 00:02:24,440 --> 00:02:29,280 So you're saying I could have a custom GPT that acts like a grammar checker plugin on 64 00:02:29,280 --> 00:02:30,280 my website. 65 00:02:30,280 --> 00:02:33,960 Like it instantly improves any text that a visitor types. 66 00:02:33,960 --> 00:02:34,960 Exactly. 67 00:02:34,960 --> 00:02:35,960 That's just one example. 68 00:02:35,960 --> 00:02:37,160 The possibilities are pretty much endless. 69 00:02:37,160 --> 00:02:38,160 OK. 70 00:02:38,160 --> 00:02:39,800 So you've definitely piqued my curiosity here. 71 00:02:39,800 --> 00:02:40,800 Yeah. 72 00:02:40,800 --> 00:02:42,960 Walk me through how this whole creation process actually works. 73 00:02:42,960 --> 00:02:43,960 OK. 74 00:02:43,960 --> 00:02:46,520 So the tutorials we've been looking at, they outline two main approaches. 75 00:02:46,520 --> 00:02:47,520 Right. 76 00:02:47,520 --> 00:02:50,480 The chat method, which is incredibly user friendly. 77 00:02:50,480 --> 00:02:54,200 It's almost like having a conversation with chat GPT itself to guide you through the process. 78 00:02:54,200 --> 00:02:55,360 Oh, that sounds easy enough. 79 00:02:55,360 --> 00:02:56,360 It is. 80 00:02:56,360 --> 00:02:59,560 And then there's the configure method, which gives you a bit more granular control over 81 00:02:59,560 --> 00:03:00,560 the specifics. 82 00:03:00,560 --> 00:03:01,560 OK. 83 00:03:01,560 --> 00:03:02,800 So for the control freaks like me. 84 00:03:02,800 --> 00:03:03,800 Exactly. 85 00:03:03,800 --> 00:03:07,320 This method lets you fine tune things like the GPT's tone of voice, the length of its 86 00:03:07,320 --> 00:03:10,800 responses, even the specific data sources it prioritizes. 87 00:03:10,800 --> 00:03:15,080 So whether you prefer a guided tour or diving into the settings yourself, there's an option 88 00:03:15,080 --> 00:03:16,080 for everyone. 89 00:03:16,080 --> 00:03:17,080 Exactly. 90 00:03:17,080 --> 00:03:19,640 So what about the actual brains of the operation? 91 00:03:19,640 --> 00:03:23,640 How do we make sure our custom GPT is actually smart and effective? 92 00:03:23,640 --> 00:03:25,600 It's got to have the knowledge. 93 00:03:25,600 --> 00:03:27,280 That's where the knowledge aspect comes in. 94 00:03:27,280 --> 00:03:33,520 It's all about feeding your GPT the right information, much like teaching a human. 95 00:03:33,520 --> 00:03:34,520 Think about it. 96 00:03:34,520 --> 00:03:39,620 If you wanted someone to create stunning landscape photos, wouldn't you show them examples of 97 00:03:39,620 --> 00:03:41,640 amazing landscapes first? 98 00:03:41,640 --> 00:03:42,640 Right. 99 00:03:42,640 --> 00:03:43,640 So we're not just giving it instructions. 100 00:03:43,640 --> 00:03:47,640 We're giving it examples, data, almost like a learning curriculum. 101 00:03:47,640 --> 00:03:48,640 Exactly. 102 00:03:48,640 --> 00:03:52,320 You can use text files, analytics data, even examples of successful sales pages. 103 00:03:52,320 --> 00:03:57,200 So for example, if I'm building a GPT to analyze competitor websites, I could feed it examples 104 00:03:57,200 --> 00:03:58,780 of their best performing content. 105 00:03:58,780 --> 00:04:00,920 So my GPT learns to identify what works. 106 00:04:00,920 --> 00:04:01,920 Exactly. 107 00:04:01,920 --> 00:04:02,920 You got it. 108 00:04:02,920 --> 00:04:06,600 So it's not just about building the GPT itself, but also about carefully curating the knowledge 109 00:04:06,600 --> 00:04:08,600 it draws from. 110 00:04:08,600 --> 00:04:09,600 That's fascinating. 111 00:04:09,600 --> 00:04:12,760 But let's get back to the traffic driving piece of the puzzle. 112 00:04:12,760 --> 00:04:14,840 I'm starting to see how this could be incredibly powerful. 113 00:04:14,840 --> 00:04:19,280 But how do we use custom GPTs to get people to our web pages? 114 00:04:19,280 --> 00:04:23,360 Well that's where having a clear offer in mind becomes crucial. 115 00:04:23,360 --> 00:04:26,760 Think about what action you want visitors to take once they've interacted with your 116 00:04:26,760 --> 00:04:27,920 GPT. 117 00:04:27,920 --> 00:04:30,720 Do you want them to sign up for your email list? 118 00:04:30,720 --> 00:04:31,720 Download a free guide. 119 00:04:31,720 --> 00:04:34,080 Visit a specific product page. 120 00:04:34,080 --> 00:04:38,080 It sounds like we need to treat the GPT like a stepping stone, guiding people towards a 121 00:04:38,080 --> 00:04:39,080 specific goal. 122 00:04:39,080 --> 00:04:40,080 You got it. 123 00:04:40,080 --> 00:04:43,840 It's not just about attracting traffic, it's about strategically directing that traffic 124 00:04:43,840 --> 00:04:45,080 towards something valuable. 125 00:04:45,080 --> 00:04:46,080 Precisely. 126 00:04:46,080 --> 00:04:49,920 And you can even use multiple custom GPTs, each focusing on a different stage of the 127 00:04:49,920 --> 00:04:51,080 customer journey. 128 00:04:51,080 --> 00:04:56,280 Imagine creating one GPT that attracts visitors interested in, say, gardening. 129 00:04:56,280 --> 00:04:59,080 Then another that helps them design their dream garden. 130 00:04:59,080 --> 00:05:02,360 And finally, one that recommends specific plants from your online store. 131 00:05:02,360 --> 00:05:03,360 Whoa. 132 00:05:03,360 --> 00:05:08,400 It's like building a chain reaction of engagement with each GPT amplifying the impact of the 133 00:05:08,400 --> 00:05:09,400 previous one. 134 00:05:09,400 --> 00:05:10,400 Exactly. 135 00:05:10,400 --> 00:05:13,360 I'm starting to see how this multiplication effect could be a total game changer. 136 00:05:13,360 --> 00:05:15,120 It really can be. 137 00:05:15,120 --> 00:05:20,080 But before we get too carried away, I'm curious about the ethical side of things. 138 00:05:20,080 --> 00:05:23,840 We've talked about driving traffic and generating leads. 139 00:05:23,840 --> 00:05:29,320 But how do we ensure we're not misleading people or using these powerful tools irresponsibly? 140 00:05:29,320 --> 00:05:31,000 That's a really important point. 141 00:05:31,000 --> 00:05:34,760 The key is to always prioritize providing real value. 142 00:05:34,760 --> 00:05:39,960 Your GPT should genuinely help people and align with the offer you're ultimately presenting. 143 00:05:39,960 --> 00:05:43,920 Avoid creating hype that doesn't match the actual experience. 144 00:05:43,920 --> 00:05:47,040 So it's not about using tricky tactics or trying to fool people. 145 00:05:47,040 --> 00:05:50,120 It's about building trust and offering something truly beneficial. 146 00:05:50,120 --> 00:05:51,120 Exactly. 147 00:05:51,120 --> 00:05:53,960 Think of it like cultivating a digital garden that keeps blooming. 148 00:05:53,960 --> 00:05:58,280 You need to nurture it with authentic content and genuine value to keep people coming back. 149 00:05:58,280 --> 00:05:59,480 I love that analogy. 150 00:05:59,480 --> 00:06:03,720 So it's about creating a sustainable ecosystem where everyone benefits. 151 00:06:03,720 --> 00:06:10,160 But I have to ask, wouldn't creating multiple custom GPTs be a ton of work? 152 00:06:10,160 --> 00:06:14,240 Is this something that's only feasible for large companies with big budgets? 153 00:06:14,240 --> 00:06:15,240 Not at all. 154 00:06:15,240 --> 00:06:18,000 Remember, these GPTs can work for you 24-7. 155 00:06:18,000 --> 00:06:19,920 They don't need sleep or coffee breaks. 156 00:06:19,920 --> 00:06:22,880 OK, now that's an image I can get behind. 157 00:06:22,880 --> 00:06:27,240 Having these little AI workhorses tirelessly driving traffic to my website while I'm 158 00:06:27,240 --> 00:06:29,480 saying enjoying a well-deserved vacation. 159 00:06:29,480 --> 00:06:30,480 Exactly. 160 00:06:30,480 --> 00:06:34,680 And the beauty is the more you create, the more potential traffic streams you have. 161 00:06:34,680 --> 00:06:38,720 It's like building a network of digital highways all leading back to your online presence. 162 00:06:38,720 --> 00:06:39,840 I love that analogy. 163 00:06:39,840 --> 00:06:43,280 It's like creating this self-sustaining ecosystem of traffic generation. 164 00:06:43,280 --> 00:06:44,280 Exactly. 165 00:06:44,280 --> 00:06:45,280 But let's be honest. 166 00:06:45,280 --> 00:06:47,400 Not everyone listening is going to be a marketing whiz. 167 00:06:47,400 --> 00:06:50,680 Some might be thinking, this sounds amazing, but can I really pull this off? 168 00:06:50,680 --> 00:06:54,280 What would you say to someone who's feeling a little intimidated by the whole custom GPT 169 00:06:54,280 --> 00:06:55,280 thing? 170 00:06:55,280 --> 00:06:56,540 I'd say don't underestimate yourself. 171 00:06:56,540 --> 00:07:00,640 The tools and resources available today make it surprisingly accessible. 172 00:07:00,640 --> 00:07:04,440 And remember, you don't have to become an expert overnight. 173 00:07:04,440 --> 00:07:09,880 Start with one small project, maybe a GPT that helps people with a specific task related 174 00:07:09,880 --> 00:07:11,440 to your website. 175 00:07:11,440 --> 00:07:15,440 As you gain confidence, you can gradually expand your GPT empire. 176 00:07:15,440 --> 00:07:16,440 I love that. 177 00:07:16,440 --> 00:07:17,440 Yeah. 178 00:07:17,440 --> 00:07:20,080 It's like dipping your toes into the AI pool before diving headfirst. 179 00:07:20,080 --> 00:07:21,080 Exactly. 180 00:07:21,080 --> 00:07:23,840 So even though this sounds a little overwhelming right now, the important thing is to just 181 00:07:23,840 --> 00:07:25,200 start experimenting. 182 00:07:25,200 --> 00:07:26,200 Absolutely. 183 00:07:26,200 --> 00:07:27,200 And who knows? 184 00:07:27,200 --> 00:07:30,760 Maybe you'll discover hidden talents and create something truly remarkable. 185 00:07:30,760 --> 00:07:32,880 The possibilities are truly endless. 186 00:07:32,880 --> 00:07:34,680 Well, I'm definitely feeling inspired. 187 00:07:34,680 --> 00:07:38,280 I don't know about you, but I'm ready to start building my own GPT empire. 188 00:07:38,280 --> 00:07:39,280 Me too. 189 00:07:39,280 --> 00:07:40,280 Let's do this. 190 00:07:40,280 --> 00:07:41,280 OK. 191 00:07:41,280 --> 00:07:42,280 I'm starting to get the picture here. 192 00:07:42,280 --> 00:07:43,280 Yeah. 193 00:07:43,280 --> 00:07:44,280 But let's talk strategy for a minute. 194 00:07:44,280 --> 00:07:45,760 We've got this awesome custom GPT. 195 00:07:45,760 --> 00:07:47,500 It's full of valuable info. 196 00:07:47,500 --> 00:07:50,480 But how do we make sure it actually attracts the right kind of visitors? 197 00:07:50,480 --> 00:07:51,480 Yeah. 198 00:07:51,480 --> 00:07:53,480 You know, the people who are actually interested in what we have to offer. 199 00:07:53,480 --> 00:07:57,960 Well, it all starts with identifying a genuine need within your target audience. 200 00:07:57,960 --> 00:08:01,640 You know, think about the problems they're facing, the questions they're asking. 201 00:08:01,640 --> 00:08:06,400 Your custom GPT should be designed to provide solutions and answers that resonate with those 202 00:08:06,400 --> 00:08:08,160 specific needs. 203 00:08:08,160 --> 00:08:12,840 So it's about aligning the GPT's purpose with the interests of the people we want to 204 00:08:12,840 --> 00:08:13,840 reach. 205 00:08:13,840 --> 00:08:14,840 Exactly. 206 00:08:14,840 --> 00:08:17,600 Let's say you have a website selling handmade jewelry. 207 00:08:17,600 --> 00:08:18,600 OK. 208 00:08:18,600 --> 00:08:24,400 So instead of creating a generic GPT about jewelry, you could create one that helps people 209 00:08:24,400 --> 00:08:27,360 design a custom piece based on their style preferences. 210 00:08:27,360 --> 00:08:28,360 Oh, that's interesting. 211 00:08:28,360 --> 00:08:31,800 That way you're not just attracting anyone interested in jewelry. 212 00:08:31,800 --> 00:08:35,920 You're attracting people who are actively looking for unique personalized pieces. 213 00:08:35,920 --> 00:08:36,920 Right. 214 00:08:36,920 --> 00:08:38,040 Exactly the kind of customers you want. 215 00:08:38,040 --> 00:08:40,040 So it's not just about attracting any traffic. 216 00:08:40,040 --> 00:08:44,160 It's about attracting traffic that's already primed to be interested in what you offer. 217 00:08:44,160 --> 00:08:45,160 Precisely. 218 00:08:45,160 --> 00:08:48,560 And you're re-qualifying your visitors through the GPT experience itself. 219 00:08:48,560 --> 00:08:49,560 OK. 220 00:08:49,560 --> 00:08:51,280 So we've built a smart, targeted GPT. 221 00:08:51,280 --> 00:08:52,280 Right. 222 00:08:52,280 --> 00:08:53,720 But now we need to get it in front of people. 223 00:08:53,720 --> 00:08:54,720 Right. 224 00:08:54,720 --> 00:08:57,120 It's like having this incredible shop tucked away in a side street. 225 00:08:57,120 --> 00:08:58,120 Yeah. 226 00:08:58,120 --> 00:09:01,080 We need to put up signs and let people know we're here. 227 00:09:01,080 --> 00:09:04,800 What are some effective ways to promote a custom GPT and drive traffic? 228 00:09:04,800 --> 00:09:06,640 You're exactly right. 229 00:09:06,640 --> 00:09:09,540 Distribution is just as important as creation. 230 00:09:09,540 --> 00:09:11,120 Think of it like this. 231 00:09:11,120 --> 00:09:16,400 Your custom GPT is a valuable piece of content, just like a blog post or a video. 232 00:09:16,400 --> 00:09:20,720 You can leverage all the usual content marketing channels to promote it. 233 00:09:20,720 --> 00:09:26,160 So share it on social media, embed it on our website, maybe even reach out to relevant 234 00:09:26,160 --> 00:09:27,720 bloggers or influencers. 235 00:09:27,720 --> 00:09:28,720 Exactly. 236 00:09:28,720 --> 00:09:33,640 Treat it like any other piece of high-value content, but with the added benefit of this 237 00:09:33,640 --> 00:09:35,320 interactive AI element. 238 00:09:35,320 --> 00:09:39,480 I'm guessing we can also get creative with the way we integrate the GPT into our website. 239 00:09:39,480 --> 00:09:40,480 Absolutely. 240 00:09:40,480 --> 00:09:45,040 So if you're just having a plain text link, why not create an eye-catching visual element 241 00:09:45,040 --> 00:09:47,960 that highlights the interactive nature of the GPT? 242 00:09:47,960 --> 00:09:48,960 Like what? 243 00:09:48,960 --> 00:09:53,840 Maybe a chatbot-style pop-up or a banner that says, Get personalized recommendations now. 244 00:09:53,840 --> 00:09:55,000 Oh, I like that. 245 00:09:55,000 --> 00:09:56,760 So we're not just sending people to a webpage. 246 00:09:56,760 --> 00:09:58,080 We're offering them an experience. 247 00:09:58,080 --> 00:09:59,080 Exactly. 248 00:09:59,080 --> 00:10:03,240 But speaking of experiences, I'm also thinking about the user experience within the GPT itself. 249 00:10:03,240 --> 00:10:06,780 We don't want it to feel like a boring form or a robotic interaction. 250 00:10:06,780 --> 00:10:08,240 That's an excellent point. 251 00:10:08,240 --> 00:10:13,840 The user experience can make or break the effectiveness of your custom GPT. 252 00:10:13,840 --> 00:10:19,520 Think about incorporating elements of personality humor, even visual cues to make the interaction 253 00:10:19,520 --> 00:10:21,900 feel more engaging and human-like. 254 00:10:21,900 --> 00:10:22,900 So make it fun. 255 00:10:22,900 --> 00:10:24,960 Make it feel like you're talking to a real person. 256 00:10:24,960 --> 00:10:25,960 Exactly. 257 00:10:25,960 --> 00:10:29,120 People are more likely to stick around and explore if they're enjoying the process. 258 00:10:29,120 --> 00:10:30,120 Okay. 259 00:10:30,120 --> 00:10:34,720 So we've made it fun and engaging, but how do we know if it's actually working? 260 00:10:34,720 --> 00:10:38,120 How do we measure the success of our custom GPT efforts? 261 00:10:38,120 --> 00:10:40,040 What are the metrics we should be paying attention to? 262 00:10:40,040 --> 00:10:42,680 Well, it all boils down to your specific goals. 263 00:10:42,680 --> 00:10:45,800 Are you primarily focused on driving traffic to your website? 264 00:10:45,800 --> 00:10:46,800 Okay. 265 00:10:46,800 --> 00:10:50,560 Are you looking to grow your email list, increase sales for a particular product? 266 00:10:50,560 --> 00:10:51,560 Right. 267 00:10:51,560 --> 00:10:53,400 Different goals will require tracking different data points. 268 00:10:53,400 --> 00:10:54,400 Exactly. 269 00:10:54,400 --> 00:10:55,520 It's like setting out on a road trip. 270 00:10:55,520 --> 00:10:58,200 You need to know where you're going before you can map out the route. 271 00:10:58,200 --> 00:10:59,200 Okay. 272 00:10:59,200 --> 00:11:01,520 So let's say my goal is to drive website traffic. 273 00:11:01,520 --> 00:11:03,280 What metrics should I be looking at? 274 00:11:03,280 --> 00:11:07,820 In that case, you'll want to track things like unique visitors, page views, time spent 275 00:11:07,820 --> 00:11:08,820 on site. 276 00:11:08,820 --> 00:11:09,820 Okay. 277 00:11:09,820 --> 00:11:11,800 And what if I'm more focused on email signups? 278 00:11:11,800 --> 00:11:14,280 Then you'll want to track conversion rates on your opt-in forms. 279 00:11:14,280 --> 00:11:16,240 And if sales are my top priority. 280 00:11:16,240 --> 00:11:21,720 Then you'll be analyzing how many people who interact with your GPT eventually make a purchase. 281 00:11:21,720 --> 00:11:26,240 So it's all about having a clear destination in mind and then tracking our progress along 282 00:11:26,240 --> 00:11:27,280 the way. 283 00:11:27,280 --> 00:11:31,200 But beyond the numbers, I'm also curious about the qualitative side of things. 284 00:11:31,200 --> 00:11:32,200 Yeah. 285 00:11:32,200 --> 00:11:36,000 How do we know if people are actually finding the GPT valuable and engaging? 286 00:11:36,000 --> 00:11:37,920 That's where user feedback comes in. 287 00:11:37,920 --> 00:11:41,080 Don't be afraid to ask people for their thoughts and suggestions. 288 00:11:41,080 --> 00:11:45,320 You can incorporate feedback forms directly within the GPT or send out surveys to people 289 00:11:45,320 --> 00:11:46,780 who have interacted with it. 290 00:11:46,780 --> 00:11:48,920 It's almost like having a built-in focus group. 291 00:11:48,920 --> 00:11:49,920 Yeah. 292 00:11:49,920 --> 00:11:52,160 Constantly providing insights and ideas for improvement. 293 00:11:52,160 --> 00:11:53,160 Precisely. 294 00:11:53,160 --> 00:11:57,300 And the beauty of it is that you can use this feedback to constantly refine and improve 295 00:11:57,300 --> 00:12:00,400 your GPT, making it even more effective over time. 296 00:12:00,400 --> 00:12:02,760 So it's not a set it and forget it kind of thing. 297 00:12:02,760 --> 00:12:03,760 No. 298 00:12:03,760 --> 00:12:06,280 It's a continuous process of learning and optimization. 299 00:12:06,280 --> 00:12:10,720 We're essentially partnering with our users to create the most valuable and engaging experience 300 00:12:10,720 --> 00:12:11,720 possible. 301 00:12:11,720 --> 00:12:12,720 Exactly. 302 00:12:12,720 --> 00:12:17,640 It's a collaborative process that leverages the power of AI and human insight to achieve 303 00:12:17,640 --> 00:12:19,480 remarkable results. 304 00:12:19,480 --> 00:12:22,400 This all makes sense for individuals and small businesses. 305 00:12:22,400 --> 00:12:27,500 But I'm curious about how larger companies might leverage custom GPTs to drive traffic 306 00:12:27,500 --> 00:12:29,440 and achieve their goals. 307 00:12:29,440 --> 00:12:33,440 It seems like the potential applications could be even more impactful at a larger scale. 308 00:12:33,440 --> 00:12:34,440 You're right. 309 00:12:34,440 --> 00:12:38,060 The scalability of this technology is one of its most exciting aspects. 310 00:12:38,060 --> 00:12:43,560 Imagine a major e-commerce site creating a custom GPT that acts as a personalized shopping 311 00:12:43,560 --> 00:12:47,160 assistant, guiding customers through their entire purchase journey. 312 00:12:47,160 --> 00:12:48,160 Interesting. 313 00:12:48,160 --> 00:12:53,180 Or a travel company using a GPT to curate personalized itineraries based on individual 314 00:12:53,180 --> 00:12:54,820 preferences and interests. 315 00:12:54,820 --> 00:12:57,960 It's like taking the concept of personalized marketing to a whole new level. 316 00:12:57,960 --> 00:13:02,200 Instead of just segmenting audiences and sending out targeted emails, we're creating AI-powered 317 00:13:02,200 --> 00:13:05,800 experiences that tailor themselves to each individual user. 318 00:13:05,800 --> 00:13:06,800 Exactly. 319 00:13:06,800 --> 00:13:10,080 And this level of personalization can lead to increased engagement, higher conversion 320 00:13:10,080 --> 00:13:12,720 rates, and ultimately greater customer satisfaction. 321 00:13:12,720 --> 00:13:13,720 Okay. 322 00:13:13,720 --> 00:13:17,600 Now I'm really starting to see the bigger picture here. 323 00:13:17,600 --> 00:13:20,400 Custom GPTs aren't just about driving traffic. 324 00:13:20,400 --> 00:13:24,680 They're about revolutionizing the way we interact with customers online. 325 00:13:24,680 --> 00:13:30,280 It's about creating these dynamic personalized experiences that build relationships and foster 326 00:13:30,280 --> 00:13:31,280 loyalty. 327 00:13:31,280 --> 00:13:32,280 And I have a nail on the head. 328 00:13:32,280 --> 00:13:37,200 It's about moving beyond the traditional one-size-fix-all approach to digital marketing 329 00:13:37,200 --> 00:13:41,360 and embracing a more human-centric, AI-powered future. 330 00:13:41,360 --> 00:13:45,120 This is all incredibly exciting, but I'm sure some people out there might be feeling 331 00:13:45,120 --> 00:13:47,680 a little overwhelmed by the possibilities. 332 00:13:47,680 --> 00:13:48,880 Where do we even begin? 333 00:13:48,880 --> 00:13:51,080 The key is to start with a clear objective. 334 00:13:51,080 --> 00:13:55,120 Ask yourself, what's the one specific area where a custom GPT could make the biggest 335 00:13:55,120 --> 00:13:56,560 impact on my business or website? 336 00:13:56,560 --> 00:13:57,560 Right. 337 00:13:57,560 --> 00:14:01,240 So we need to be willing to drive more traffic, generate leads, improve customer engagement, 338 00:14:01,240 --> 00:14:02,800 or something else entirely. 339 00:14:02,800 --> 00:14:06,840 So identify the pain point, the area where we need the most help, and then explore how 340 00:14:06,840 --> 00:14:09,640 a custom GPT could provide a solution. 341 00:14:09,640 --> 00:14:14,920 Once we have that clarity, we can start brainstorming specific ideas and features for our GPT. 342 00:14:14,920 --> 00:14:15,960 Exactly. 343 00:14:15,960 --> 00:14:18,120 And don't be afraid to experiment. 344 00:14:18,120 --> 00:14:19,600 Try different approaches. 345 00:14:19,600 --> 00:14:24,880 Gather feedback and constantly iterate until you find what works best for your unique situation. 346 00:14:24,880 --> 00:14:27,120 So we need to be willing to get our hands dirty. 347 00:14:27,120 --> 00:14:28,120 Yeah. 348 00:14:28,120 --> 00:14:29,360 And not be afraid to make mistakes. 349 00:14:29,360 --> 00:14:30,360 Exactly. 350 00:14:30,360 --> 00:14:32,040 It's all part of the learning process. 351 00:14:32,040 --> 00:14:34,280 But what about the technical aspects? 352 00:14:34,280 --> 00:14:38,240 Do we need to be coding wizards to bring these custom GPTs to life? 353 00:14:38,240 --> 00:14:39,240 Not at all. 354 00:14:39,240 --> 00:14:44,080 As we discussed earlier, there are incredibly user-friendly platforms and tools available 355 00:14:44,080 --> 00:14:49,480 that make the process surprisingly accessible, even for people with little to no coding experience. 356 00:14:49,480 --> 00:14:52,680 That's great news for those of us who are more comfortable with words than with lines 357 00:14:52,680 --> 00:14:53,680 of code. 358 00:14:53,680 --> 00:14:54,680 Exactly. 359 00:14:54,680 --> 00:14:57,760 It sounds like the barriers to entry are lower than we might think. 360 00:14:57,760 --> 00:14:58,760 Absolutely. 361 00:14:58,760 --> 00:15:03,200 And with the rapid advancements in AI technology, these tools are only going to become more 362 00:15:03,200 --> 00:15:05,720 intuitive and user-friendly over time. 363 00:15:05,720 --> 00:15:07,680 This is all incredibly inspiring. 364 00:15:07,680 --> 00:15:10,880 But let's face it, there are always going to be skeptics. 365 00:15:10,880 --> 00:15:15,360 Some people might dismiss custom GPTs as just another tech fad or worry that they'll be 366 00:15:15,360 --> 00:15:17,640 too complicated to implement. 367 00:15:17,640 --> 00:15:20,640 What would you say to those who are hesitant to jump on board? 368 00:15:20,640 --> 00:15:26,880 I'd say don't let fear or skepticism hold you back from exploring the incredible potential 369 00:15:26,880 --> 00:15:28,720 of this technology. 370 00:15:28,720 --> 00:15:33,160 We're witnessing a paradigm shift in the way we interact with the digital world. 371 00:15:33,160 --> 00:15:36,080 And custom GPTs are at the forefront of this revolution. 372 00:15:36,080 --> 00:15:40,000 It's like standing on the precipice of a new era, and those who embrace change and adapt 373 00:15:40,000 --> 00:15:42,800 quickly will be the ones who reap the greatest rewards. 374 00:15:42,800 --> 00:15:43,800 Exactly. 375 00:15:43,800 --> 00:15:48,080 The future belongs to those who are willing to experiment, innovate, and push the boundaries 376 00:15:48,080 --> 00:15:49,680 of what's possible. 377 00:15:49,680 --> 00:15:54,640 And custom GPTs are a powerful tool for anyone who wants to be part of that future. 378 00:15:54,640 --> 00:15:59,560 It's amazing how we tend to think about AI as these huge complex systems. 379 00:15:59,560 --> 00:16:06,120 But what's really cool about custom GPTs is how they can empower anyone to create something 380 00:16:06,120 --> 00:16:08,200 that's truly unique and powerful. 381 00:16:08,200 --> 00:16:09,200 It's true. 382 00:16:09,200 --> 00:16:11,040 It's like this democratization of technology. 383 00:16:11,040 --> 00:16:14,160 We're not just limited to using those pre-built AI tools anymore. 384 00:16:14,160 --> 00:16:18,720 We can actually shape and mold them to fit our specific needs and visions. 385 00:16:18,720 --> 00:16:22,900 And it's not just about solving problems or getting traffic to websites. 386 00:16:22,900 --> 00:16:24,880 It's about unleashing creativity. 387 00:16:24,880 --> 00:16:30,320 I was reading about artists who are using custom GPTs to create art and musicians using 388 00:16:30,320 --> 00:16:31,820 them to make music. 389 00:16:31,820 --> 00:16:32,820 It's incredible. 390 00:16:32,820 --> 00:16:33,820 It really is. 391 00:16:33,820 --> 00:16:35,960 It just goes to show how versatile this technology can be. 392 00:16:35,960 --> 00:16:41,560 We're seeing custom GPTs popping up in fields like education, healthcare, even creative 393 00:16:41,560 --> 00:16:42,560 writing. 394 00:16:42,560 --> 00:16:46,160 It's like this universal tool for amplifying what humans can do. 395 00:16:46,160 --> 00:16:51,400 I love that idea that we have this AI sidekick that can help us do more than we ever thought 396 00:16:51,400 --> 00:16:53,280 possible in any field. 397 00:16:53,280 --> 00:16:55,240 But let's bring it back to the traffic part for a sec. 398 00:16:55,240 --> 00:16:58,760 We've talked about using custom GPTs to get people to our websites. 399 00:16:58,760 --> 00:17:02,120 But what about keeping them engaged and turning them into loyal customers? 400 00:17:02,120 --> 00:17:03,680 That's where the real power lies. 401 00:17:03,680 --> 00:17:07,880 A custom GPT can keep interacting with visitors even after they've left your website. 402 00:17:07,880 --> 00:17:08,880 Oh, that's interesting. 403 00:17:08,880 --> 00:17:09,880 Think about it. 404 00:17:09,880 --> 00:17:14,480 You can use a GPT to send personalized follow-up emails, recommend content that they'll actually 405 00:17:14,480 --> 00:17:17,120 be interested in, or even provide ongoing support. 406 00:17:17,120 --> 00:17:19,560 So it's like having this AI representative for your brand. 407 00:17:19,560 --> 00:17:20,560 Exactly. 408 00:17:20,560 --> 00:17:23,480 Working 24-7 to build relationships with your audience. 409 00:17:23,480 --> 00:17:28,240 And the more the GPT learns about each person, the more personalized those interactions can 410 00:17:28,240 --> 00:17:29,240 be. 411 00:17:29,240 --> 00:17:30,240 Exactly. 412 00:17:30,240 --> 00:17:33,880 It creates this awesome cycle of engagement where every interaction deepens the connection 413 00:17:33,880 --> 00:17:36,420 between your brand and the customer. 414 00:17:36,420 --> 00:17:39,280 Let's step back for a moment and think about the big picture. 415 00:17:39,280 --> 00:17:43,720 How do you see custom GPTs shaping the future of the internet as a whole? 416 00:17:43,720 --> 00:17:49,160 I think we're moving towards an online experience that is way more interactive, personalized, 417 00:17:49,160 --> 00:17:50,640 and intelligent. 418 00:17:50,640 --> 00:17:57,560 Imagine visiting any website and having a custom GPT ready to help you answer your questions, 419 00:17:57,560 --> 00:17:59,000 guide you to what you need. 420 00:17:59,000 --> 00:18:03,340 So it's like having this network of AI assistants all working together to make the internet 421 00:18:03,340 --> 00:18:05,320 easier and more efficient to use. 422 00:18:05,320 --> 00:18:06,320 Precisely. 423 00:18:06,320 --> 00:18:09,480 But with all this talk about AI, we can't forget about the human side of things. 424 00:18:09,480 --> 00:18:10,480 Absolutely. 425 00:18:10,480 --> 00:18:13,480 Ultimately, it's all about connecting with people and building relationships that matter. 426 00:18:13,480 --> 00:18:18,960 And to agree more, AI should be a tool that enhances human connection, not replaces it. 427 00:18:18,960 --> 00:18:21,280 And that's where the real challenge lies. 428 00:18:21,280 --> 00:18:24,680 Using this technology in a way that feels authentic and human. 429 00:18:24,680 --> 00:18:26,100 That's a great point. 430 00:18:26,100 --> 00:18:31,360 As we dive deeper into the world of AI and custom GPTs, let's keep that human element 431 00:18:31,360 --> 00:18:33,500 at the forefront of our minds. 432 00:18:33,500 --> 00:18:37,400 Let's use this amazing technology to create experiences that are not just efficient and 433 00:18:37,400 --> 00:18:39,800 smart but also engaging and inspiring. 434 00:18:39,800 --> 00:18:40,800 Well said. 435 00:18:40,800 --> 00:18:42,520 I think that wraps things up nicely. 436 00:18:42,520 --> 00:18:45,560 That's our deep dive into the world of custom GPTs. 437 00:18:45,560 --> 00:18:49,340 We've covered a lot today, from how to build your own GPT to the ethical considerations 438 00:18:49,340 --> 00:18:51,960 and the potential impact on the future of the internet. 439 00:18:51,960 --> 00:18:55,600 Hopefully your feeling is inspired and excited about this technology as we are. 440 00:18:55,600 --> 00:18:57,840 The future is in your hands, folks. 441 00:18:57,840 --> 00:19:02,280 Go out there, explore, experiment, and let's see what amazing things we can create together. 442 00:19:02,280 --> 00:19:03,500 Thanks for joining us. 443 00:19:03,500 --> 00:19:07,560 And we'll catch you next time for another deep dive into the world of ideas, innovation, 444 00:19:07,560 --> 00:19:14,560 and the power of human curiosity.