1 00:00:00,000 --> 00:00:08,360 Hey everyone and welcome back. 2 00:00:08,360 --> 00:00:11,760 Today we're diving deep into faceless YouTube. 3 00:00:11,760 --> 00:00:14,960 Specifically how to gain watch time quickly. 4 00:00:14,960 --> 00:00:15,960 Okay. 5 00:00:15,960 --> 00:00:19,120 And we've got a ton of info straight from successful YouTubers. 6 00:00:19,120 --> 00:00:20,120 Right. 7 00:00:20,120 --> 00:00:22,960 So we're skipping the theory today and jumping right into what's working. 8 00:00:22,960 --> 00:00:23,960 Sounds good. 9 00:00:23,960 --> 00:00:27,760 So we all know YouTubers want to hit that 4,000 hour mark to get monetized. 10 00:00:27,760 --> 00:00:28,760 Yep. 11 00:00:28,760 --> 00:00:32,600 And sometimes we forget why that's so important in the first place. 12 00:00:32,600 --> 00:00:33,600 Yeah. 13 00:00:33,600 --> 00:00:35,880 Like what makes watch time the holy grail of YouTube? 14 00:00:35,880 --> 00:00:37,880 It really is the key metric for YouTube. 15 00:00:37,880 --> 00:00:41,920 I mean one of the sources we read even got monetized with a single video. 16 00:00:41,920 --> 00:00:42,920 Oh wow. 17 00:00:42,920 --> 00:00:43,920 How is that even possible? 18 00:00:43,920 --> 00:00:47,040 Well YouTube cares about keeping people on the platform as long as possible. 19 00:00:47,040 --> 00:00:48,040 Okay. 20 00:00:48,040 --> 00:00:49,040 So it's not just about views. 21 00:00:49,040 --> 00:00:50,040 Right. 22 00:00:50,040 --> 00:00:51,040 It's about watch time. 23 00:00:51,040 --> 00:00:52,040 And that means more ads. 24 00:00:52,040 --> 00:00:53,880 More ads and more revenue for YouTube. 25 00:00:53,880 --> 00:00:54,880 And a cut for you. 26 00:00:54,880 --> 00:00:55,880 Exactly. 27 00:00:55,880 --> 00:00:59,160 So longer watch time basically tells YouTube your content is valuable. 28 00:00:59,160 --> 00:01:00,160 Exactly. 29 00:01:00,160 --> 00:01:03,360 They want to promote videos that keep viewers engaged. 30 00:01:03,360 --> 00:01:04,360 Makes sense. 31 00:01:04,360 --> 00:01:06,600 And that's how you get more views and potentially more revenue. 32 00:01:06,600 --> 00:01:07,600 Okay. 33 00:01:07,600 --> 00:01:09,400 So that explains why watch time is so important. 34 00:01:09,400 --> 00:01:10,400 Definitely. 35 00:01:10,400 --> 00:01:11,680 But back to that single video. 36 00:01:11,680 --> 00:01:12,840 Oh right. 37 00:01:12,840 --> 00:01:15,400 What kind of video keeps someone hooked for that long? 38 00:01:15,400 --> 00:01:19,560 Well it's got to be super captivating and offer a ton of value. 39 00:01:19,560 --> 00:01:23,200 So longer videos automatically equal more watch time. 40 00:01:23,200 --> 00:01:24,200 Actually no. 41 00:01:24,200 --> 00:01:25,200 Really? 42 00:01:25,200 --> 00:01:26,960 If it's boring people will click away. 43 00:01:26,960 --> 00:01:27,960 Oh right. 44 00:01:27,960 --> 00:01:28,960 And that hurts your channel. 45 00:01:28,960 --> 00:01:29,960 Exactly. 46 00:01:29,960 --> 00:01:31,520 Audience retention is super important. 47 00:01:31,520 --> 00:01:33,840 So is there like a sweet spot for video length? 48 00:01:33,840 --> 00:01:34,840 Not really. 49 00:01:34,840 --> 00:01:37,460 It depends on your content and your audience. 50 00:01:37,460 --> 00:01:43,360 One creator, Sean Kitching said a short video with low views can actually be better for 51 00:01:43,360 --> 00:01:44,360 watch time. 52 00:01:44,360 --> 00:01:47,800 Than a long video with high views that people click away from. 53 00:01:47,800 --> 00:01:48,800 Interesting. 54 00:01:48,800 --> 00:01:53,640 Each viewer who stays till the end shows YouTube that you're providing quality content. 55 00:01:53,640 --> 00:01:55,120 So it builds your authority over time. 56 00:01:55,120 --> 00:01:56,120 Yep. 57 00:01:56,120 --> 00:01:57,840 And leads to more visibility. 58 00:01:57,840 --> 00:01:59,440 So it's about playing the long game. 59 00:01:59,440 --> 00:02:00,440 Yeah. 60 00:02:00,440 --> 00:02:02,520 You're building trust with both the algorithm and your audience. 61 00:02:02,520 --> 00:02:03,520 Okay. 62 00:02:03,520 --> 00:02:04,640 Now I have to ask about live streaming. 63 00:02:04,640 --> 00:02:05,640 Oh yeah. 64 00:02:05,640 --> 00:02:08,940 A bunch of the YouTubers we read about raved about it. 65 00:02:08,940 --> 00:02:10,880 It's a great way to boost watch time. 66 00:02:10,880 --> 00:02:11,880 How so? 67 00:02:11,880 --> 00:02:14,160 Well live streaming is all about real time interaction. 68 00:02:14,160 --> 00:02:15,160 Okay. 69 00:02:15,160 --> 00:02:16,160 I can see that. 70 00:02:16,160 --> 00:02:21,760 People watch longer because they can participate in Q&A's, polls, and even just chat with you 71 00:02:21,760 --> 00:02:22,760 in the comments. 72 00:02:22,760 --> 00:02:25,680 Oh and one of the YouTubers said you can go live from your phone. 73 00:02:25,680 --> 00:02:26,680 With just 50 subscribers? 74 00:02:26,680 --> 00:02:28,720 As long as you have a clean record? 75 00:02:28,720 --> 00:02:29,720 Yeah. 76 00:02:29,720 --> 00:02:30,720 No fancy setup needed. 77 00:02:30,720 --> 00:02:33,520 So you can connect with your audience and build watch time right away. 78 00:02:33,520 --> 00:02:34,520 Exactly. 79 00:02:34,520 --> 00:02:35,520 That's pretty amazing. 80 00:02:35,520 --> 00:02:36,520 It is. 81 00:02:36,520 --> 00:02:37,920 But you still got to keep that audience engaged. 82 00:02:37,920 --> 00:02:38,920 Right. 83 00:02:38,920 --> 00:02:40,880 Quality matters even when you're live. 84 00:02:40,880 --> 00:02:41,880 Definitely. 85 00:02:41,880 --> 00:02:43,800 So we were talking about finding your niche. 86 00:02:43,800 --> 00:02:44,800 Yeah. 87 00:02:44,800 --> 00:02:47,040 And why it's so important for success on YouTube. 88 00:02:47,040 --> 00:02:48,040 Right. 89 00:02:48,040 --> 00:02:49,040 Like it's not just about picking a topic. 90 00:02:49,040 --> 00:02:54,000 No, it's about attracting a specific audience who's really interested in what you offer. 91 00:02:54,000 --> 00:02:55,000 Okay. 92 00:02:55,000 --> 00:02:58,080 So it's about understanding who you're making content for. 93 00:02:58,080 --> 00:02:59,080 Exactly. 94 00:02:59,080 --> 00:03:03,680 But what if your passion doesn't align with a profitable niche? 95 00:03:03,680 --> 00:03:04,680 Hmm. 96 00:03:04,680 --> 00:03:06,160 That's a tricky one. 97 00:03:06,160 --> 00:03:08,640 Some niches just have higher CPMs than others. 98 00:03:08,640 --> 00:03:09,640 That's true. 99 00:03:09,640 --> 00:03:13,640 So you have to balance what you love creating with what's going to actually make money. 100 00:03:13,640 --> 00:03:14,640 Exactly. 101 00:03:14,640 --> 00:03:15,640 It's a tough decision. 102 00:03:15,640 --> 00:03:19,000 Is it more about the joy of creating or building a business? 103 00:03:19,000 --> 00:03:20,000 Sometimes it's both. 104 00:03:20,000 --> 00:03:21,000 Yeah. 105 00:03:21,000 --> 00:03:22,000 Ideally. 106 00:03:22,000 --> 00:03:23,000 Right. 107 00:03:23,000 --> 00:03:24,000 And then there's that whole search trend jacking thing. 108 00:03:24,000 --> 00:03:25,000 Oh yeah. 109 00:03:25,000 --> 00:03:26,000 Sounds kind of risky. 110 00:03:26,000 --> 00:03:28,800 It can be, but there's potential for big rewards. 111 00:03:28,800 --> 00:03:32,360 So it's about capitalizing on trends while they're hot. 112 00:03:32,360 --> 00:03:34,740 Exactly like riding a wave. 113 00:03:34,740 --> 00:03:36,680 But how do you know which trends to chase? 114 00:03:36,680 --> 00:03:41,080 Well, you got to understand the difference between trend searches and evergreen searches. 115 00:03:41,080 --> 00:03:42,080 Okay. 116 00:03:42,080 --> 00:03:45,200 So trend searches are like those viral dances that are popular for a week. 117 00:03:45,200 --> 00:03:46,200 Right. 118 00:03:46,200 --> 00:03:47,200 Exactly. 119 00:03:47,200 --> 00:03:48,200 And then they disappear. 120 00:03:48,200 --> 00:03:50,640 So those are more like how to bake a cake. 121 00:03:50,640 --> 00:03:51,640 Yeah. 122 00:03:51,640 --> 00:03:53,120 Those are always going to be relevant. 123 00:03:53,120 --> 00:03:56,200 And those are the ones we should focus on for long-term watch time. 124 00:03:56,200 --> 00:03:59,880 Evergreen content can keep attracting viewers and watch hours for years. 125 00:03:59,880 --> 00:04:02,720 So you build a library of content that keeps working for you. 126 00:04:02,720 --> 00:04:03,720 Exactly. 127 00:04:03,720 --> 00:04:04,720 Okay. 128 00:04:04,720 --> 00:04:05,720 But what about those trend searches? 129 00:04:05,720 --> 00:04:07,000 You can use them for quick exposure. 130 00:04:07,000 --> 00:04:08,000 Okay. 131 00:04:08,000 --> 00:04:09,000 So you can get a burst of watch time. 132 00:04:09,000 --> 00:04:10,000 Right. 133 00:04:10,000 --> 00:04:14,340 But you got to be fast and create content while the trend is still hot. 134 00:04:14,340 --> 00:04:16,200 So it's about being strategic. 135 00:04:16,200 --> 00:04:17,200 Exactly. 136 00:04:17,200 --> 00:04:20,440 And when to ride the wave and when to plant those evergreen seeds. 137 00:04:20,440 --> 00:04:21,440 Okay. 138 00:04:21,440 --> 00:04:24,720 Now what about keeping those viewers hooked once they've found your content? 139 00:04:24,720 --> 00:04:26,440 Ah, that's where playlists come in. 140 00:04:26,440 --> 00:04:27,440 Right. 141 00:04:27,440 --> 00:04:28,440 Playlists. 142 00:04:28,440 --> 00:04:29,600 A lot of YouTubers swear by them. 143 00:04:29,600 --> 00:04:33,080 Is it as simple as just grouping similar videos together? 144 00:04:33,080 --> 00:04:34,080 It's more than that. 145 00:04:34,080 --> 00:04:35,080 Hmm. 146 00:04:35,080 --> 00:04:36,240 You're curating a viewing experience. 147 00:04:36,240 --> 00:04:37,240 Oh, I see. 148 00:04:37,240 --> 00:04:40,880 Guiding viewers through your content like chapters in a book. 149 00:04:40,880 --> 00:04:43,460 And you can embed links to other playlist videos. 150 00:04:43,460 --> 00:04:45,120 In your descriptions and comments. 151 00:04:45,120 --> 00:04:47,560 So you keep viewers clicking through to the next video. 152 00:04:47,560 --> 00:04:48,560 Exactly. 153 00:04:48,560 --> 00:04:49,560 And then there are end screens. 154 00:04:49,560 --> 00:04:51,880 Oh yeah, those are important too. 155 00:04:51,880 --> 00:04:53,560 But don't just slap them on at the end. 156 00:04:53,560 --> 00:04:54,560 Right. 157 00:04:54,560 --> 00:04:55,800 You got to create a smooth transition. 158 00:04:55,800 --> 00:04:58,280 That leads viewers into the next piece of content. 159 00:04:58,280 --> 00:04:59,280 Exactly. 160 00:04:59,280 --> 00:05:00,880 So it's about respecting the viewer's time. 161 00:05:00,880 --> 00:05:01,880 Yeah. 162 00:05:01,880 --> 00:05:03,960 And making the whole experience feel cohesive. 163 00:05:03,960 --> 00:05:04,960 And then there's content alignment. 164 00:05:04,960 --> 00:05:05,960 Right. 165 00:05:05,960 --> 00:05:07,800 Making sure your videos cater to the same audience. 166 00:05:07,800 --> 00:05:08,800 Yeah. 167 00:05:08,800 --> 00:05:11,000 So YouTube can easily recommend more of your stuff. 168 00:05:11,000 --> 00:05:12,800 It's all about working with the algorithm. 169 00:05:12,800 --> 00:05:13,800 Exactly. 170 00:05:13,800 --> 00:05:15,200 The algorithm can be kind of intimidating. 171 00:05:15,200 --> 00:05:16,200 I get that. 172 00:05:16,200 --> 00:05:19,040 Like it's this mysterious force controlling your fate. 173 00:05:19,040 --> 00:05:20,480 Think of it more like a matchmaker. 174 00:05:20,480 --> 00:05:21,880 Okay, a matchmaker. 175 00:05:21,880 --> 00:05:25,640 It's trying to connect viewers with content they'll love. 176 00:05:25,640 --> 00:05:29,960 And if you create good content that keeps people engaged. 177 00:05:29,960 --> 00:05:31,840 The algorithm will help you out. 178 00:05:31,840 --> 00:05:32,840 Yeah. 179 00:05:32,840 --> 00:05:33,840 So it's a partnership. 180 00:05:33,840 --> 00:05:34,840 Exactly. 181 00:05:34,840 --> 00:05:38,920 You provide the content and the algorithm helps you find the right audience. 182 00:05:38,920 --> 00:05:40,920 But the algorithm is always changing. 183 00:05:40,920 --> 00:05:41,920 That's true. 184 00:05:41,920 --> 00:05:42,920 So you got to stay up to date. 185 00:05:42,920 --> 00:05:43,920 You got to be learning and adapting. 186 00:05:43,920 --> 00:05:44,920 Right. 187 00:05:44,920 --> 00:05:46,400 But the basics stay the same. 188 00:05:46,400 --> 00:05:48,400 Create great content and engage your audience. 189 00:05:48,400 --> 00:05:49,400 Exactly. 190 00:05:49,400 --> 00:05:50,560 And be patient. 191 00:05:50,560 --> 00:05:52,360 Speaking of engagement. 192 00:05:52,360 --> 00:05:53,920 That's something we need to dive deeper into. 193 00:05:53,920 --> 00:05:57,320 We were just talking about engagement and how important that is for a channel. 194 00:05:57,320 --> 00:05:58,320 Yeah. 195 00:05:58,320 --> 00:06:00,160 And how it can actually boost your watch time. 196 00:06:00,160 --> 00:06:01,800 It might seem counterintuitive. 197 00:06:01,800 --> 00:06:02,800 Right. 198 00:06:02,800 --> 00:06:06,320 But building a strong community can really make a difference. 199 00:06:06,320 --> 00:06:07,920 But exactly. 200 00:06:07,920 --> 00:06:11,920 Well, when viewers feel like they're part of something. 201 00:06:11,920 --> 00:06:14,360 They're more invested in that community's content. 202 00:06:14,360 --> 00:06:15,360 Yeah. 203 00:06:15,360 --> 00:06:16,360 I guess that makes sense. 204 00:06:16,360 --> 00:06:17,920 It's like being a fan of a band. 205 00:06:17,920 --> 00:06:18,920 Okay. 206 00:06:18,920 --> 00:06:19,920 I can see that. 207 00:06:19,920 --> 00:06:21,640 You'll go to their concerts and buy their merch. 208 00:06:21,640 --> 00:06:23,600 Even if their new album isn't your favorite. 209 00:06:23,600 --> 00:06:24,600 Exactly. 210 00:06:24,600 --> 00:06:25,760 So you're building that loyalty. 211 00:06:25,760 --> 00:06:28,520 And that same loyalty can translate to a YouTube channel. 212 00:06:28,520 --> 00:06:29,520 Okay. 213 00:06:29,520 --> 00:06:30,640 So how do we build that kind of community? 214 00:06:30,640 --> 00:06:32,000 It starts with engagement. 215 00:06:32,000 --> 00:06:33,000 Okay. 216 00:06:33,000 --> 00:06:34,920 So respond to comments. 217 00:06:34,920 --> 00:06:35,920 Yes. 218 00:06:35,920 --> 00:06:36,920 And ask questions. 219 00:06:36,920 --> 00:06:37,920 Create opportunities for interaction. 220 00:06:37,920 --> 00:06:38,920 Right. 221 00:06:38,920 --> 00:06:40,680 You got to be an active participant. 222 00:06:40,680 --> 00:06:41,680 Not just showing up. 223 00:06:41,680 --> 00:06:42,680 Exactly. 224 00:06:42,680 --> 00:06:44,000 Foster a dialogue with your viewers. 225 00:06:44,000 --> 00:06:45,400 Make them feel heard. 226 00:06:45,400 --> 00:06:46,400 Yeah. 227 00:06:46,400 --> 00:06:49,640 And one of the best ways to do that is through live streams. 228 00:06:49,640 --> 00:06:50,800 They just keep coming up. 229 00:06:50,800 --> 00:06:53,120 It's because they offer that real-time connection. 230 00:06:53,120 --> 00:06:54,120 Look at that. 231 00:06:54,120 --> 00:06:55,960 Viewers can interact with you directly. 232 00:06:55,960 --> 00:06:57,040 Ask questions. 233 00:06:57,040 --> 00:06:58,040 Share their thoughts. 234 00:06:58,040 --> 00:06:59,040 Like a virtual gathering. 235 00:06:59,040 --> 00:07:00,040 Exactly. 236 00:07:00,040 --> 00:07:01,480 You're creating a shared experience. 237 00:07:01,480 --> 00:07:03,120 And that builds stronger bond. 238 00:07:03,120 --> 00:07:04,400 And keeps people watching. 239 00:07:04,400 --> 00:07:05,400 Okay. 240 00:07:05,400 --> 00:07:06,520 So engagement is key. 241 00:07:06,520 --> 00:07:08,960 But also don't forget to just be yourself. 242 00:07:08,960 --> 00:07:09,960 Authenticity. 243 00:07:09,960 --> 00:07:10,960 Right. 244 00:07:10,960 --> 00:07:12,400 And don't let your personality take from a mile away. 245 00:07:12,400 --> 00:07:13,400 Yeah. 246 00:07:13,400 --> 00:07:15,120 Let your personality shine through. 247 00:07:15,120 --> 00:07:16,200 Share your passions. 248 00:07:16,200 --> 00:07:18,280 Don't be afraid to be vulnerable. 249 00:07:18,280 --> 00:07:20,040 That's what creates a real connection. 250 00:07:20,040 --> 00:07:22,840 And that connection builds a loyal audience. 251 00:07:22,840 --> 00:07:25,080 So community is about connection. 252 00:07:25,080 --> 00:07:26,080 Engagement. 253 00:07:26,080 --> 00:07:27,080 Authenticity. 254 00:07:27,080 --> 00:07:30,240 And all of that leads to more watch time. 255 00:07:30,240 --> 00:07:31,240 It's all connected. 256 00:07:31,240 --> 00:07:32,240 Exactly. 257 00:07:32,240 --> 00:07:33,240 Now let's get a little more technical. 258 00:07:33,240 --> 00:07:34,240 Okay. 259 00:07:34,240 --> 00:07:35,240 We need to talk about metadata. 260 00:07:35,240 --> 00:07:38,520 Titles, descriptions, tags. 261 00:07:38,520 --> 00:07:39,520 It sounds intimidating. 262 00:07:39,520 --> 00:07:40,520 It's really not. 263 00:07:40,520 --> 00:07:44,360 It's just about understanding how to talk to the YouTube algorithm. 264 00:07:44,360 --> 00:07:45,360 Okay. 265 00:07:45,360 --> 00:07:46,720 So let's start with titles. 266 00:07:46,720 --> 00:07:47,720 Okay. 267 00:07:47,720 --> 00:07:48,720 Titles are important. 268 00:07:48,720 --> 00:07:49,720 They're the first thing viewers see. 269 00:07:49,720 --> 00:07:50,720 So they have to grab attention. 270 00:07:50,720 --> 00:07:51,720 Right. 271 00:07:51,720 --> 00:07:52,720 Like a storefront window. 272 00:07:52,720 --> 00:07:54,920 And they should also include keywords. 273 00:07:54,920 --> 00:07:57,480 The terms people are actually searching for. 274 00:07:57,480 --> 00:07:59,440 So your video shows up in the results. 275 00:07:59,440 --> 00:08:00,440 Exactly. 276 00:08:00,440 --> 00:08:01,440 And then their descriptions. 277 00:08:01,440 --> 00:08:02,960 A lot of people overlook these. 278 00:08:02,960 --> 00:08:03,960 Yeah. 279 00:08:03,960 --> 00:08:04,960 I'm guilty of that. 280 00:08:04,960 --> 00:08:06,360 But they're super important. 281 00:08:06,360 --> 00:08:07,360 Okay. 282 00:08:07,360 --> 00:08:08,720 So what makes a good description? 283 00:08:08,720 --> 00:08:10,440 It should elaborate on your title. 284 00:08:10,440 --> 00:08:11,440 Yeah. 285 00:08:11,440 --> 00:08:12,440 Highlight key takeaways. 286 00:08:12,440 --> 00:08:13,440 Radio. 287 00:08:13,440 --> 00:08:14,440 Maybe even tease some bonus information. 288 00:08:14,440 --> 00:08:15,440 Got it. 289 00:08:15,440 --> 00:08:16,440 And don't forget those keywords. 290 00:08:16,440 --> 00:08:17,440 Right. 291 00:08:17,440 --> 00:08:19,080 But don't stuff them in. 292 00:08:19,080 --> 00:08:20,160 Keep it natural. 293 00:08:20,160 --> 00:08:21,880 And include calls to action. 294 00:08:21,880 --> 00:08:22,880 Like comment, subscribe. 295 00:08:22,880 --> 00:08:23,880 Exactly. 296 00:08:23,880 --> 00:08:24,880 Guide those viewers. 297 00:08:24,880 --> 00:08:25,880 Now let's talk about tags. 298 00:08:25,880 --> 00:08:26,880 Tags. 299 00:08:26,880 --> 00:08:29,040 They're like labels for your video. 300 00:08:29,040 --> 00:08:30,760 Well, YouTube can categorize it. 301 00:08:30,760 --> 00:08:31,760 Right. 302 00:08:31,760 --> 00:08:33,760 Use a mix of broad and specific tags. 303 00:08:33,760 --> 00:08:34,760 Okay. 304 00:08:34,760 --> 00:08:38,120 So broad tags would be like cooking or technology. 305 00:08:38,120 --> 00:08:41,880 And specific tags would be like vegan lasagna recipe. 306 00:08:41,880 --> 00:08:43,520 Or iPhone photography tips. 307 00:08:43,520 --> 00:08:44,520 Exactly. 308 00:08:44,520 --> 00:08:45,520 And how many tags should be used? 309 00:08:45,520 --> 00:08:48,040 Aim for between five and 15. 310 00:08:48,040 --> 00:08:49,040 Quality over quantity. 311 00:08:49,040 --> 00:08:51,800 And you can use tags to target specific interests. 312 00:08:51,800 --> 00:08:52,800 Oh yeah. 313 00:08:52,800 --> 00:08:55,440 Like beginner makeup or mature skin makeup. 314 00:08:55,440 --> 00:08:56,440 Exactly. 315 00:08:56,440 --> 00:08:58,200 You're thinking beyond just the topic. 316 00:08:58,200 --> 00:08:59,800 And considering your audience. 317 00:08:59,800 --> 00:09:00,800 That's the key. 318 00:09:00,800 --> 00:09:01,800 Okay. 319 00:09:01,800 --> 00:09:03,540 So we've covered titles, descriptions, tags. 320 00:09:03,540 --> 00:09:04,720 The whole metadata package. 321 00:09:04,720 --> 00:09:05,720 Now what about analytics? 322 00:09:05,720 --> 00:09:06,720 Oh yeah. 323 00:09:06,720 --> 00:09:07,960 That's where the real insights come in. 324 00:09:07,960 --> 00:09:10,120 But analytics can be overwhelming. 325 00:09:10,120 --> 00:09:11,520 It's easier than you think. 326 00:09:11,520 --> 00:09:12,520 Okay. 327 00:09:12,520 --> 00:09:13,520 Well where should we start? 328 00:09:13,520 --> 00:09:16,120 One of the most important metrics is audience retention. 329 00:09:16,120 --> 00:09:17,120 Okay. 330 00:09:17,120 --> 00:09:18,120 How long people are watching. 331 00:09:18,120 --> 00:09:19,120 And where they're dropping off. 332 00:09:19,120 --> 00:09:20,560 So if people are sticking around. 333 00:09:20,560 --> 00:09:23,620 That tells YouTube your content is engaging. 334 00:09:23,620 --> 00:09:25,080 And that's what the algorithm wants. 335 00:09:25,080 --> 00:09:26,080 Exactly. 336 00:09:26,080 --> 00:09:28,260 And if you see people dropping off at a certain point. 337 00:09:28,260 --> 00:09:29,760 You can figure out why. 338 00:09:29,760 --> 00:09:31,400 Maybe there's a boring part. 339 00:09:31,400 --> 00:09:33,640 Or the content goes off topic. 340 00:09:33,640 --> 00:09:35,220 Or you're basically a detective. 341 00:09:35,220 --> 00:09:37,280 Using data to improve your videos. 342 00:09:37,280 --> 00:09:39,680 And then there's click through rate. 343 00:09:39,680 --> 00:09:41,480 How often people click on your video. 344 00:09:41,480 --> 00:09:42,880 In the search results. 345 00:09:42,880 --> 00:09:45,040 So if your click through rate is low. 346 00:09:45,040 --> 00:09:47,720 Your title or thumbnail might need work. 347 00:09:47,720 --> 00:09:48,720 Right. 348 00:09:48,720 --> 00:09:50,040 Gotta make people want to click. 349 00:09:50,040 --> 00:09:52,320 The analytics dashboard has so much information. 350 00:09:52,320 --> 00:09:54,300 It's like a gold mine. 351 00:09:54,300 --> 00:09:56,440 It tells you about your audience. 352 00:09:56,440 --> 00:09:57,440 Their demographics. 353 00:09:57,440 --> 00:09:58,440 Their interests. 354 00:09:58,440 --> 00:09:59,440 Okay. 355 00:09:59,440 --> 00:10:00,800 So analytics is our friend. 356 00:10:00,800 --> 00:10:03,520 It helps you understand your audience and create better content. 357 00:10:03,520 --> 00:10:04,960 This has been a great deep dive. 358 00:10:04,960 --> 00:10:05,960 Yeah. 359 00:10:05,960 --> 00:10:06,960 We've covered a lot. 360 00:10:06,960 --> 00:10:11,040 From technology to tactics to community building. 361 00:10:11,040 --> 00:10:12,720 And even the tech stuff. 362 00:10:12,720 --> 00:10:15,320 So what are your final thoughts on watch time? 363 00:10:15,320 --> 00:10:17,440 It's a journey, not a destination. 364 00:10:17,440 --> 00:10:18,440 I like that. 365 00:10:18,440 --> 00:10:21,600 You're always learning, experimenting, and refining your craft. 366 00:10:21,600 --> 00:10:23,200 So don't get discouraged. 367 00:10:23,200 --> 00:10:24,640 Keep creating. 368 00:10:24,640 --> 00:10:26,260 Keep engaging. 369 00:10:26,260 --> 00:10:27,260 And keep learning. 370 00:10:27,260 --> 00:10:30,000 Most importantly, be passionate about what you do. 371 00:10:30,000 --> 00:10:31,000 Yeah. 372 00:10:31,000 --> 00:10:32,600 Our sources were all super enthusiastic. 373 00:10:32,600 --> 00:10:34,920 And that passion really showed in their content. 374 00:10:34,920 --> 00:10:35,920 So find what you love. 375 00:10:35,920 --> 00:10:37,400 Nurture your community. 376 00:10:37,400 --> 00:10:38,400 And never stop learning. 377 00:10:38,400 --> 00:10:39,400 Well said. 378 00:10:39,400 --> 00:10:42,800 To our listeners, we hope this deep dive has been helpful and inspiring. 379 00:10:42,800 --> 00:10:43,800 Yeah. 380 00:10:43,800 --> 00:10:45,240 Go out there and make amazing content. 381 00:10:45,240 --> 00:10:47,000 And watch those watch hours climb. 382 00:10:47,000 --> 00:10:49,240 We'll see you next time for another deep dive. 383 00:10:49,240 --> 00:10:50,240 Bye everyone. 384 00:10:50,240 --> 00:11:09,460 Get ready.