1 00:00:00,000 --> 00:00:06,480 All right, buckle up everybody, because today we are diving deep into rank and rent SEO. 2 00:00:06,600 --> 00:00:08,560 Ooh, sounds exciting. 3 00:00:08,840 --> 00:00:14,440 And specifically how it all works with Google My Business, you know, becoming 4 00:00:14,440 --> 00:00:21,200 like a digital landlord, renting out websites to businesses that are just hungry for leads. 5 00:00:21,520 --> 00:00:22,800 I like that analogy. 6 00:00:22,880 --> 00:00:23,120 Yeah. 7 00:00:23,120 --> 00:00:28,800 So this is a model that can potentially like really generate some passive income. 8 00:00:29,120 --> 00:00:29,800 Absolutely. 9 00:00:29,800 --> 00:00:31,440 And I'm dying to break it down with you. 10 00:00:31,480 --> 00:00:31,840 Great. 11 00:00:31,840 --> 00:00:32,440 Let's do it. 12 00:00:32,600 --> 00:00:34,080 So we have a ton of sources here. 13 00:00:34,080 --> 00:00:34,720 We do. 14 00:00:34,720 --> 00:00:40,920 About how to optimize those Google business profiles or GBPs, researching 15 00:00:40,920 --> 00:00:44,200 keywords, and even how to pitch leads to businesses. 16 00:00:44,280 --> 00:00:46,200 The whole nine yards. 17 00:00:46,240 --> 00:00:46,760 What? 18 00:00:47,120 --> 00:00:48,200 Where do we even begin? 19 00:00:48,200 --> 00:00:51,320 Well, you got to start with a super optimized GBP. 20 00:00:51,600 --> 00:00:51,880 Okay. 21 00:00:51,920 --> 00:00:53,640 That is like the foundation. 22 00:00:53,760 --> 00:00:53,920 Yeah. 23 00:00:53,920 --> 00:00:56,480 First impression for so many potential customers. 24 00:00:56,520 --> 00:00:57,240 Makes sense. 25 00:00:57,360 --> 00:00:58,920 It's like their storefront, you know? 26 00:00:58,920 --> 00:01:00,440 Yeah. If you don't take care of your storefront. 27 00:01:00,480 --> 00:01:01,800 It's not looking good. 28 00:01:01,840 --> 00:01:02,720 Nobody's coming in. 29 00:01:02,840 --> 00:01:03,120 Right. 30 00:01:03,160 --> 00:01:04,680 You're leaving money on the table. 31 00:01:04,800 --> 00:01:05,680 I was just thinking about that. 32 00:01:05,680 --> 00:01:11,800 Like having a prime location in a bustling city, but your storefront is like. 33 00:01:12,200 --> 00:01:12,880 Dumpy. 34 00:01:12,960 --> 00:01:13,240 Yeah. 35 00:01:13,280 --> 00:01:14,080 Dull and dusty. 36 00:01:14,080 --> 00:01:14,320 Yeah. 37 00:01:14,320 --> 00:01:15,280 Nobody's going in. 38 00:01:15,280 --> 00:01:15,760 Exactly. 39 00:01:15,760 --> 00:01:20,480 And even before they click on the website, they're forming an opinion based on that 40 00:01:20,480 --> 00:01:21,280 GBP. 41 00:01:21,560 --> 00:01:24,640 So it's all about accurate business info. 42 00:01:24,880 --> 00:01:28,000 Choosing the right categories, visuals that pop. 43 00:01:28,040 --> 00:01:28,320 Yes. 44 00:01:28,320 --> 00:01:30,240 High quality photos and videos. 45 00:01:30,280 --> 00:01:30,880 I love those. 46 00:01:30,880 --> 00:01:32,320 Like before and after pictures. 47 00:01:32,360 --> 00:01:32,720 Oh yeah. 48 00:01:32,760 --> 00:01:33,440 That's a Cree exam. 49 00:01:33,480 --> 00:01:35,000 Like for a cleaning service or something. 50 00:01:35,000 --> 00:01:35,680 Cleaning service. 51 00:01:35,680 --> 00:01:36,000 Yeah. 52 00:01:36,000 --> 00:01:38,320 You see the grime and then bam, it's sparkling. 53 00:01:38,360 --> 00:01:39,240 Exactly. 54 00:01:39,280 --> 00:01:40,280 Like instant impact. 55 00:01:40,320 --> 00:01:40,760 Totally. 56 00:01:40,760 --> 00:01:43,120 Or imagine a driving school. 57 00:01:43,240 --> 00:01:43,520 Okay. 58 00:01:43,560 --> 00:01:48,000 Showcasing videos of their students, like confidently navigating traffic. 59 00:01:48,040 --> 00:01:49,040 Well, that's smart. 60 00:01:49,080 --> 00:01:50,040 Builds trust. 61 00:01:50,080 --> 00:01:51,360 Really shows their expertise. 62 00:01:51,360 --> 00:01:53,120 It's all about selling that sizzle. 63 00:01:53,160 --> 00:01:53,520 Yeah. 64 00:01:53,960 --> 00:01:56,400 And speaking of sizzle, we can't forget about keywords. 65 00:01:56,880 --> 00:01:57,960 Oh, absolutely not. 66 00:01:57,960 --> 00:01:58,960 Those are so important. 67 00:01:59,000 --> 00:01:59,440 Yeah. 68 00:01:59,480 --> 00:02:01,720 It's like the secret sauce to get found online. 69 00:02:01,960 --> 00:02:03,960 Keywords are the language of your customer. 70 00:02:04,120 --> 00:02:05,040 That's a good way to put it. 71 00:02:05,080 --> 00:02:05,360 Yeah. 72 00:02:05,360 --> 00:02:11,080 You have to understand what terms potential customers are using when they're looking for 73 00:02:11,080 --> 00:02:12,200 businesses like yours. 74 00:02:12,240 --> 00:02:14,360 It's almost like we have to be detectives. 75 00:02:14,880 --> 00:02:15,480 Yes. 76 00:02:15,640 --> 00:02:16,640 Keyword detectives. 77 00:02:16,640 --> 00:02:18,240 Figure out what's working for competitors. 78 00:02:18,240 --> 00:02:18,840 Exactly. 79 00:02:18,880 --> 00:02:21,920 Really understand like the nuances of how people search. 80 00:02:21,920 --> 00:02:22,760 That's a great point. 81 00:02:23,000 --> 00:02:23,320 Yeah. 82 00:02:23,320 --> 00:02:23,640 Yeah. 83 00:02:23,680 --> 00:02:25,880 And location specific keywords. 84 00:02:25,920 --> 00:02:27,440 Oh, those are golden. 85 00:02:27,440 --> 00:02:28,160 So important. 86 00:02:28,160 --> 00:02:33,480 Like if you're a pizza place in Chicago, you want to rank for best pizza Chicago loop. 87 00:02:33,720 --> 00:02:34,000 Right. 88 00:02:34,000 --> 00:02:35,360 Not just best pizza. 89 00:02:35,360 --> 00:02:35,800 Got it. 90 00:02:35,800 --> 00:02:36,000 Yeah. 91 00:02:36,040 --> 00:02:37,200 That precision. 92 00:02:37,240 --> 00:02:37,640 Yeah. 93 00:02:37,680 --> 00:02:40,000 Is what brings in those targeted customers. 94 00:02:40,040 --> 00:02:40,880 So, okay. 95 00:02:40,920 --> 00:02:42,880 We've got the optimized GBP. 96 00:02:42,920 --> 00:02:43,440 Yes. 97 00:02:43,680 --> 00:02:45,560 We're speaking the language of our customer. 98 00:02:46,240 --> 00:02:47,680 But is that enough? 99 00:02:48,120 --> 00:02:51,520 Like, don't we need to build authority beyond just Google? 100 00:02:51,560 --> 00:02:52,560 You're absolutely right. 101 00:02:52,560 --> 00:02:54,560 GBP is just the foundation. 102 00:02:54,600 --> 00:02:55,000 Okay. 103 00:02:55,040 --> 00:02:56,280 Think of it like a tree. 104 00:02:56,320 --> 00:02:56,640 Okay. 105 00:02:56,640 --> 00:03:00,280 You need strong roots to support those branches reaching out. 106 00:03:00,800 --> 00:03:01,400 I like that. 107 00:03:01,440 --> 00:03:01,840 Yeah. 108 00:03:01,880 --> 00:03:04,000 So that's where citations and backlinks come in. 109 00:03:04,240 --> 00:03:04,640 Oh yeah. 110 00:03:04,640 --> 00:03:05,280 Citations. 111 00:03:05,320 --> 00:03:08,200 Those are mentions of your business on other platforms. 112 00:03:08,200 --> 00:03:11,160 And backlinks are links from other websites pointing back to yours. 113 00:03:11,200 --> 00:03:11,840 Exactly. 114 00:03:11,840 --> 00:03:14,720 Like, votes of confidence from the online community. 115 00:03:14,760 --> 00:03:21,040 I was reading that even Google's own free website builder for GBP can be used for backlinks. 116 00:03:21,160 --> 00:03:21,840 It's true. 117 00:03:22,320 --> 00:03:23,320 That's so interesting. 118 00:03:23,320 --> 00:03:23,680 Yeah. 119 00:03:23,720 --> 00:03:25,840 Google is basically handing you a tool. 120 00:03:25,880 --> 00:03:26,360 Yeah. 121 00:03:26,360 --> 00:03:27,760 To boost your ranking. 122 00:03:28,120 --> 00:03:28,520 Wow. 123 00:03:28,560 --> 00:03:30,360 But you have to use it strategically. 124 00:03:30,400 --> 00:03:30,720 Right. 125 00:03:30,720 --> 00:03:33,520 Craft natural user friendly content. 126 00:03:33,560 --> 00:03:33,800 Okay. 127 00:03:33,840 --> 00:03:35,440 You can't just stuff keywords. 128 00:03:35,480 --> 00:03:36,040 Oh, I see. 129 00:03:36,040 --> 00:03:36,720 That can backfire. 130 00:03:36,720 --> 00:03:37,440 What do you call that? 131 00:03:37,480 --> 00:03:39,360 SEO over optimization. 132 00:03:39,400 --> 00:03:40,400 It's like trying too hard. 133 00:03:40,440 --> 00:03:40,760 Yeah. 134 00:03:40,800 --> 00:03:44,440 Like that friend who tries too hard to be cool and just ends up looking desperate. 135 00:03:44,480 --> 00:03:45,160 It's a good analogy. 136 00:03:45,160 --> 00:03:45,480 Yeah. 137 00:03:45,480 --> 00:03:47,120 Search engines can sniff that out. 138 00:03:47,160 --> 00:03:47,400 Yeah. 139 00:03:47,440 --> 00:03:51,040 So the goal is to provide genuine value for your audience. 140 00:03:51,080 --> 00:03:51,400 Okay. 141 00:03:51,440 --> 00:03:53,720 Not just try to game the system. 142 00:03:53,720 --> 00:03:54,000 Right. 143 00:03:54,000 --> 00:04:01,000 So it's about walking that fine line between optimizing for search engines, but also creating 144 00:04:01,000 --> 00:04:03,600 a website that people actually enjoy using. 145 00:04:03,640 --> 00:04:04,880 That's the sweet spot. 146 00:04:04,880 --> 00:04:06,080 That's a balancing act. 147 00:04:06,120 --> 00:04:06,520 It is. 148 00:04:06,520 --> 00:04:08,960 So we've covered the foundation of a great GBP. 149 00:04:09,000 --> 00:04:15,160 We've talked about building authority beyond Google, but there's still a piece missing, 150 00:04:15,160 --> 00:04:15,600 right? 151 00:04:16,880 --> 00:04:18,160 I wonder what it could be. 152 00:04:18,200 --> 00:04:21,240 What happens when you actually have all those leads rolling in? 153 00:04:21,280 --> 00:04:22,760 That's a great question. 154 00:04:22,760 --> 00:04:26,680 How do we connect with those local businesses and seal the deal? 155 00:04:26,720 --> 00:04:29,880 That is where the art of the pitch comes in. 156 00:04:29,920 --> 00:04:31,880 And that's where we're going to tackle next. 157 00:04:31,920 --> 00:04:32,160 All right. 158 00:04:32,200 --> 00:04:32,880 I can't wait. 159 00:04:32,920 --> 00:04:33,880 It's going to be good. 160 00:04:33,920 --> 00:04:34,520 Okay. 161 00:04:34,560 --> 00:04:36,280 So we've got this website. 162 00:04:36,320 --> 00:04:37,000 It's ranking. 163 00:04:37,040 --> 00:04:38,360 The leads are coming in. 164 00:04:38,400 --> 00:04:44,120 We've built this machine, but now we need to figure out how to actually connect with 165 00:04:44,160 --> 00:04:46,720 those businesses, make them see the value. 166 00:04:46,760 --> 00:04:47,280 Exactly. 167 00:04:47,280 --> 00:04:53,480 And it's not just about blasting out generic email or cold calling everyone in the phone 168 00:04:53,520 --> 00:04:53,720 book. 169 00:04:53,760 --> 00:04:54,160 No, no, no. 170 00:04:54,200 --> 00:04:55,760 You got to understand their needs. 171 00:04:55,800 --> 00:04:56,120 Yeah. 172 00:04:56,160 --> 00:04:57,480 Build relationships. 173 00:04:57,520 --> 00:04:57,840 Okay. 174 00:04:57,880 --> 00:05:00,880 Position yourself as a partner, not a vendor. 175 00:05:00,920 --> 00:05:03,360 So we're talking about more than just a sales pitch. 176 00:05:03,400 --> 00:05:03,680 Yeah. 177 00:05:03,720 --> 00:05:05,000 Like genuine connections. 178 00:05:05,040 --> 00:05:05,360 Absolutely. 179 00:05:05,400 --> 00:05:06,960 Showing them how we can help them. 180 00:05:07,000 --> 00:05:07,200 Yeah. 181 00:05:07,240 --> 00:05:08,560 Solve their problems. 182 00:05:08,600 --> 00:05:08,880 Okay. 183 00:05:08,920 --> 00:05:12,720 So I've come across this concept of offering free leads upfront. 184 00:05:12,760 --> 00:05:13,160 Oh yeah. 185 00:05:13,200 --> 00:05:14,200 That's a good one. 186 00:05:14,240 --> 00:05:15,240 Sounds a little crazy. 187 00:05:15,280 --> 00:05:16,720 It does, but it works. 188 00:05:16,720 --> 00:05:17,400 Yeah. 189 00:05:17,440 --> 00:05:17,720 Yeah. 190 00:05:17,760 --> 00:05:18,800 It's a game changer. 191 00:05:18,840 --> 00:05:22,520 I'm a little hesitant giving away something valuable for free. 192 00:05:22,560 --> 00:05:23,440 I get it. 193 00:05:23,480 --> 00:05:25,080 Feels counterintuitive. 194 00:05:25,120 --> 00:05:27,640 But think about it from the business owner's perspective. 195 00:05:27,680 --> 00:05:28,160 Okay. 196 00:05:28,200 --> 00:05:31,520 They're bombarded with marketing offers constantly. 197 00:05:31,560 --> 00:05:32,000 Oh yeah. 198 00:05:32,040 --> 00:05:32,640 All the time. 199 00:05:32,680 --> 00:05:34,760 And most of them are all talk, no action. 200 00:05:34,800 --> 00:05:35,160 Right. 201 00:05:35,200 --> 00:05:40,600 So by offering those free leads, you're saying, look, I'm so confident in what I can 202 00:05:40,640 --> 00:05:44,000 deliver that I'm willing to let you try before you buy. 203 00:05:44,040 --> 00:05:44,400 Okay. 204 00:05:44,440 --> 00:05:44,880 I like that. 205 00:05:44,920 --> 00:05:45,960 Cutting through the noise. 206 00:05:45,960 --> 00:05:46,840 Exactly. 207 00:05:46,880 --> 00:05:51,000 But how do we choose which businesses to offer those free leads to? 208 00:05:51,040 --> 00:05:52,840 It's all about targeting. 209 00:05:52,880 --> 00:05:53,400 Right. 210 00:05:53,440 --> 00:05:55,080 We can't just give away everything. 211 00:05:55,120 --> 00:05:58,440 No, you want businesses that are a good fit for your niche. 212 00:05:58,480 --> 00:05:58,840 Okay. 213 00:05:58,880 --> 00:06:00,920 They're actively looking for leads. 214 00:06:00,960 --> 00:06:01,360 Yeah. 215 00:06:01,400 --> 00:06:04,920 And they have the potential to become long-term clients. 216 00:06:04,960 --> 00:06:05,800 Makes sense. 217 00:06:05,840 --> 00:06:08,360 And this is where your keyword research comes back in. 218 00:06:08,400 --> 00:06:08,920 Oh yeah. 219 00:06:08,960 --> 00:06:13,640 You can use those keywords to identify businesses that are already trying to rank. 220 00:06:13,680 --> 00:06:14,400 Oh, that's smart. 221 00:06:14,440 --> 00:06:15,240 For those terms. 222 00:06:15,240 --> 00:06:15,480 Okay. 223 00:06:15,520 --> 00:06:17,160 So we're not just throwing leads out there. 224 00:06:17,200 --> 00:06:18,520 We're being intentional. 225 00:06:18,560 --> 00:06:19,120 That's holy. 226 00:06:19,160 --> 00:06:20,560 It's more like a collaboration. 227 00:06:20,600 --> 00:06:21,240 Exactly. 228 00:06:21,280 --> 00:06:25,400 Rank and rent is all about creating win-win situations. 229 00:06:25,440 --> 00:06:26,000 I like that. 230 00:06:26,040 --> 00:06:27,280 You're helping them grow. 231 00:06:27,320 --> 00:06:27,640 Yeah. 232 00:06:27,680 --> 00:06:29,440 They're helping you build your business. 233 00:06:29,480 --> 00:06:34,720 But even with free leads, some business owners might still be hesitant. 234 00:06:34,760 --> 00:06:35,080 Sure. 235 00:06:35,120 --> 00:06:35,760 They might be. 236 00:06:35,800 --> 00:06:36,840 Like skeptical. 237 00:06:36,880 --> 00:06:38,000 Yeah. 238 00:06:38,040 --> 00:06:40,280 So how do we overcome those objections? 239 00:06:40,320 --> 00:06:42,200 Well, you got to be persuasive. 240 00:06:42,240 --> 00:06:42,520 Right. 241 00:06:42,560 --> 00:06:44,880 Clearly articulate the value. 242 00:06:44,880 --> 00:06:46,760 Not just talking about SEO and backlinks. 243 00:06:46,800 --> 00:06:47,560 No, no, no. 244 00:06:47,600 --> 00:06:47,920 Right. 245 00:06:47,960 --> 00:06:49,360 You got to paint a picture. 246 00:06:49,400 --> 00:06:49,840 Okay. 247 00:06:49,880 --> 00:06:52,960 Show them how those leads will bring real results. 248 00:06:53,000 --> 00:06:53,920 Speaking their language. 249 00:06:53,960 --> 00:06:54,680 Mephzibare. 250 00:06:54,720 --> 00:06:57,000 More customers, increased revenue. 251 00:06:57,040 --> 00:06:58,200 That's what they want to hear. 252 00:06:58,240 --> 00:06:58,480 Okay. 253 00:06:58,520 --> 00:07:00,360 So let's say we've secured a client. 254 00:07:00,400 --> 00:07:00,760 Right. 255 00:07:00,800 --> 00:07:02,320 They're happy with the free leads. 256 00:07:02,360 --> 00:07:02,720 Great. 257 00:07:02,760 --> 00:07:03,480 They're ready to sign. 258 00:07:03,520 --> 00:07:05,320 What does that agreement look like? 259 00:07:05,360 --> 00:07:05,680 Yeah. 260 00:07:05,720 --> 00:07:06,600 Like what's typical? 261 00:07:06,640 --> 00:07:09,560 Usually you transition to a recurring rental agreement. 262 00:07:09,600 --> 00:07:09,920 Okay. 263 00:07:09,960 --> 00:07:11,000 You manage the website. 264 00:07:11,040 --> 00:07:12,440 It stays optimized. 265 00:07:12,480 --> 00:07:12,680 Yeah. 266 00:07:12,720 --> 00:07:14,120 Keeps generating leads. 267 00:07:14,160 --> 00:07:14,480 Okay. 268 00:07:14,480 --> 00:07:16,760 And they pay a monthly fee for access. 269 00:07:16,800 --> 00:07:18,880 So passive income month after month. 270 00:07:18,920 --> 00:07:19,680 That's the goal. 271 00:07:19,720 --> 00:07:20,640 That is the dream. 272 00:07:20,680 --> 00:07:21,160 Yeah. 273 00:07:21,200 --> 00:07:24,280 But building these websites takes time and effort. 274 00:07:24,320 --> 00:07:24,960 It does. 275 00:07:25,000 --> 00:07:28,040 How do we balance the upfront investment? 276 00:07:28,080 --> 00:07:28,800 That's the challenge. 277 00:07:28,840 --> 00:07:32,280 With those potential long-term rewards. 278 00:07:32,320 --> 00:07:34,400 You got to find those profitable niches. 279 00:07:34,440 --> 00:07:34,840 Okay. 280 00:07:34,880 --> 00:07:37,480 Optimize your workflow, scale your business. 281 00:07:37,520 --> 00:07:37,720 Right. 282 00:07:37,760 --> 00:07:40,000 And this is not a get rich quick scheme. 283 00:07:40,040 --> 00:07:41,120 This takes work. 284 00:07:41,160 --> 00:07:43,880 Dedication, understanding of how SEO works. 285 00:07:43,880 --> 00:07:45,040 You got it. 286 00:07:45,080 --> 00:07:47,520 And the world of SEO is constantly evolving. 287 00:07:47,560 --> 00:07:48,000 Oh yeah. 288 00:07:48,040 --> 00:07:49,040 All-in-changing. 289 00:07:49,080 --> 00:07:50,440 Google updates all the time. 290 00:07:50,480 --> 00:07:51,160 All the time. 291 00:07:51,200 --> 00:07:52,800 So how do we stay ahead of the curve? 292 00:07:52,840 --> 00:07:54,280 You got to be adaptable. 293 00:07:54,320 --> 00:07:54,680 Okay. 294 00:07:54,720 --> 00:07:56,440 Lifelong learners stay up to date. 295 00:07:56,480 --> 00:08:00,400 Guest practices, industry trends, algorithm updates. 296 00:08:00,440 --> 00:08:00,760 Right. 297 00:08:00,800 --> 00:08:02,360 There's tons of resources out there. 298 00:08:02,400 --> 00:08:02,600 Yeah. 299 00:08:02,640 --> 00:08:04,160 Blogs, forums, courses. 300 00:08:04,200 --> 00:08:05,000 Conferences. 301 00:08:05,040 --> 00:08:05,480 Yeah. 302 00:08:05,520 --> 00:08:08,240 And network with other SEO professionals. 303 00:08:08,280 --> 00:08:10,240 It's about being part of that community. 304 00:08:10,280 --> 00:08:10,760 Absolutely. 305 00:08:10,800 --> 00:08:11,720 Sharing knowledge. 306 00:08:11,760 --> 00:08:12,840 Learning from each other. 307 00:08:12,880 --> 00:08:13,600 Exactly. 308 00:08:13,600 --> 00:08:17,480 But even with all the right knowledge strategies in place. 309 00:08:17,520 --> 00:08:17,960 Yeah. 310 00:08:18,000 --> 00:08:20,200 There's one thing we can't forget. 311 00:08:20,240 --> 00:08:21,040 What's that? 312 00:08:21,080 --> 00:08:22,560 The user experience. 313 00:08:22,600 --> 00:08:23,840 That's so important. 314 00:08:23,880 --> 00:08:25,560 We can have the best ranking website. 315 00:08:25,600 --> 00:08:26,040 Yeah. 316 00:08:26,080 --> 00:08:27,800 But if it's clunky, confusing. 317 00:08:27,840 --> 00:08:28,960 Slow to load. 318 00:08:29,000 --> 00:08:29,440 Yeah. 319 00:08:29,480 --> 00:08:30,560 You're going to lose people. 320 00:08:30,600 --> 00:08:31,120 Absolutely. 321 00:08:31,160 --> 00:08:33,200 User experience is paramount. 322 00:08:33,240 --> 00:08:36,240 So we're talking mobile responsiveness. 323 00:08:36,280 --> 00:08:36,720 Yes. 324 00:08:36,760 --> 00:08:38,040 Fast loading times. 325 00:08:38,080 --> 00:08:38,600 Absolutely. 326 00:08:38,640 --> 00:08:41,120 Clear and concise content. 327 00:08:41,160 --> 00:08:42,720 Visually appealing design. 328 00:08:42,720 --> 00:08:44,320 It all matters. 329 00:08:44,360 --> 00:08:44,880 Think about it. 330 00:08:44,920 --> 00:08:48,000 You wouldn't want to shop in a store that was poorly lit, cluttered. 331 00:08:48,040 --> 00:08:48,440 Yeah. 332 00:08:48,480 --> 00:08:49,440 Difficult to navigate. 333 00:08:49,480 --> 00:08:50,520 The same goes for websites. 334 00:08:50,560 --> 00:08:50,920 Exactly. 335 00:08:50,960 --> 00:08:53,800 Make it inviting, informative, easy to use. 336 00:08:53,840 --> 00:08:54,920 Especially on mobile. 337 00:08:54,960 --> 00:08:55,480 Yes. 338 00:08:55,520 --> 00:08:59,480 I've been guilty of clicking away from those websites. 339 00:08:59,520 --> 00:09:00,160 Oh, yeah. 340 00:09:00,200 --> 00:09:01,600 That aren't mobile friendly. 341 00:09:01,640 --> 00:09:01,960 Me too. 342 00:09:02,000 --> 00:09:03,280 It's just so frustrating. 343 00:09:03,320 --> 00:09:05,720 And those slow loading times. 344 00:09:05,760 --> 00:09:07,320 Ooh, I hate that. 345 00:09:07,360 --> 00:09:09,160 It's like watching paint dry. 346 00:09:09,200 --> 00:09:09,960 I know. 347 00:09:10,000 --> 00:09:11,960 So optimizing for speed is crucial. 348 00:09:11,960 --> 00:09:12,800 It is. 349 00:09:12,840 --> 00:09:14,480 But what about content? 350 00:09:14,520 --> 00:09:14,880 Yeah. 351 00:09:14,920 --> 00:09:18,120 How do we write content that's both informative and engaging? 352 00:09:18,160 --> 00:09:21,640 Keep it clear, concise, easy to understand. 353 00:09:21,680 --> 00:09:21,880 OK. 354 00:09:21,920 --> 00:09:23,600 Avoid jargon. 355 00:09:23,640 --> 00:09:23,960 Right. 356 00:09:24,000 --> 00:09:25,080 Technical terms. 357 00:09:25,120 --> 00:09:25,440 Yeah. 358 00:09:25,480 --> 00:09:27,920 Focus on benefits, how they can solve problems. 359 00:09:27,960 --> 00:09:29,000 Put yourself in their shoes. 360 00:09:29,040 --> 00:09:29,520 Exactly. 361 00:09:29,560 --> 00:09:30,440 Speak their language. 362 00:09:30,480 --> 00:09:30,960 Yep. 363 00:09:31,000 --> 00:09:32,320 Don't forget visuals. 364 00:09:32,360 --> 00:09:34,120 Oh, the visuals are key. 365 00:09:34,160 --> 00:09:36,000 High quality images. 366 00:09:36,040 --> 00:09:37,320 Clean layout. 367 00:09:37,360 --> 00:09:38,520 That's a big difference. 368 00:09:38,560 --> 00:09:39,400 We've covered a lot. 369 00:09:39,440 --> 00:09:39,920 We have. 370 00:09:39,960 --> 00:09:41,280 Google My Business Profiles. 371 00:09:41,320 --> 00:09:41,800 Yeah. 372 00:09:41,800 --> 00:09:42,640 Building authority. 373 00:09:42,680 --> 00:09:43,840 Persuasive pitches. 374 00:09:43,880 --> 00:09:44,160 Yes. 375 00:09:44,200 --> 00:09:45,440 User friendly websites. 376 00:09:45,480 --> 00:09:45,800 Right. 377 00:09:45,840 --> 00:09:47,520 But I'm curious about something. 378 00:09:47,560 --> 00:09:48,480 What's that? 379 00:09:48,520 --> 00:09:53,200 I heard you can leverage Google My Business to get leads even 380 00:09:53,240 --> 00:09:54,720 before you have a website. 381 00:09:54,760 --> 00:09:55,480 That's true. 382 00:09:55,520 --> 00:09:56,240 Really? 383 00:09:56,280 --> 00:10:00,040 Google My Business has this feature called Google Posts. 384 00:10:00,080 --> 00:10:03,160 You can share updates, offers, events. 385 00:10:03,200 --> 00:10:04,160 Right on your listing. 386 00:10:04,200 --> 00:10:05,000 Right on your listing. 387 00:10:05,040 --> 00:10:05,320 OK. 388 00:10:05,360 --> 00:10:06,560 And here's the kicker. 389 00:10:06,600 --> 00:10:09,440 You can include a call to action with a link. 390 00:10:09,440 --> 00:10:12,000 So you could drive traffic, get leads. 391 00:10:12,040 --> 00:10:12,560 You got it. 392 00:10:12,600 --> 00:10:14,240 Without even having a website. 393 00:10:14,280 --> 00:10:14,760 Exactly. 394 00:10:14,800 --> 00:10:15,240 Wow. 395 00:10:15,280 --> 00:10:15,920 That's amazing. 396 00:10:15,960 --> 00:10:16,640 How does that work? 397 00:10:16,680 --> 00:10:19,640 So let's say you're targeting emergency plumbing services. 398 00:10:19,680 --> 00:10:19,960 OK. 399 00:10:20,000 --> 00:10:23,480 You create a Google Post that says, need a plumber fast. 400 00:10:23,520 --> 00:10:24,520 Call us now. 401 00:10:24,560 --> 00:10:25,520 Oh, smart. 402 00:10:25,560 --> 00:10:28,680 And you include your phone number as the call to action. 403 00:10:28,720 --> 00:10:29,080 OK. 404 00:10:29,120 --> 00:10:31,200 So you're capitalizing on that immediacy. 405 00:10:31,240 --> 00:10:31,600 That's right. 406 00:10:31,640 --> 00:10:33,280 Showcasing your availability. 407 00:10:33,320 --> 00:10:34,960 Right there in the search results. 408 00:10:35,000 --> 00:10:38,040 What about businesses that aren't as time sensitive? 409 00:10:38,040 --> 00:10:41,440 Well, you can use Google Posts to promote special offers. 410 00:10:41,480 --> 00:10:41,920 OK. 411 00:10:41,960 --> 00:10:44,120 Showcase new products or services. 412 00:10:44,160 --> 00:10:44,520 Yeah. 413 00:10:44,560 --> 00:10:46,440 Share customer testimonials. 414 00:10:46,480 --> 00:10:47,600 Oh, that's a good one. 415 00:10:47,640 --> 00:10:49,360 Or even just helpful tips. 416 00:10:49,400 --> 00:10:49,720 OK. 417 00:10:49,760 --> 00:10:51,000 Related to your niche. 418 00:10:51,040 --> 00:10:52,000 Make it relevant. 419 00:10:52,040 --> 00:10:53,280 Relevant, engaging. 420 00:10:53,320 --> 00:10:54,720 Clear call to action. 421 00:10:54,760 --> 00:10:55,280 Always. 422 00:10:55,320 --> 00:10:57,280 This opens up a whole new world of possibilities. 423 00:10:57,320 --> 00:10:57,800 It does. 424 00:10:57,840 --> 00:10:59,480 But before we get carried away, what 425 00:10:59,520 --> 00:11:00,840 about the legal side of things? 426 00:11:00,880 --> 00:11:02,000 Ah, yes. 427 00:11:02,040 --> 00:11:04,480 Are there any specific considerations? 428 00:11:04,520 --> 00:11:06,600 Well, we're not legal experts. 429 00:11:06,640 --> 00:11:07,600 Of course. 430 00:11:07,600 --> 00:11:10,800 But it's crucial to have a clear agreement. 431 00:11:10,840 --> 00:11:11,240 Oh, OK. 432 00:11:11,280 --> 00:11:13,640 With the businesses you're renting your sites to. 433 00:11:13,680 --> 00:11:13,960 Right. 434 00:11:14,000 --> 00:11:16,000 Scope of services, payment terms. 435 00:11:16,040 --> 00:11:16,560 Exactly. 436 00:11:16,600 --> 00:11:17,440 Mid delivery. 437 00:11:17,480 --> 00:11:18,120 All those details. 438 00:11:18,160 --> 00:11:19,840 Make sure everyone's on the same page. 439 00:11:19,880 --> 00:11:21,160 Avoid misunderstandings. 440 00:11:21,200 --> 00:11:23,240 And it's always a good idea to consult 441 00:11:23,280 --> 00:11:24,360 with a legal professional. 442 00:11:24,400 --> 00:11:25,320 Oh, absolutely. 443 00:11:25,360 --> 00:11:27,120 Make sure those agreements are sound. 444 00:11:27,160 --> 00:11:28,800 Better safe than sorry. 445 00:11:28,840 --> 00:11:30,160 OK. 446 00:11:30,200 --> 00:11:31,400 We've covered so much. 447 00:11:31,440 --> 00:11:32,040 We have. 448 00:11:32,080 --> 00:11:33,800 Google My Business profiles. 449 00:11:33,840 --> 00:11:34,320 Yeah. 450 00:11:34,360 --> 00:11:36,200 Building authority. 451 00:11:36,200 --> 00:11:38,200 Crafting those pitches. 452 00:11:38,240 --> 00:11:40,840 Creating that user-friendly website experience. 453 00:11:40,880 --> 00:11:42,360 It's a lot. 454 00:11:42,400 --> 00:11:42,880 It is. 455 00:11:42,920 --> 00:11:44,720 But there's one final piece of the puzzle 456 00:11:44,760 --> 00:11:45,520 I want to touch on. 457 00:11:45,560 --> 00:11:46,440 OK, what's that? 458 00:11:46,480 --> 00:11:47,640 The human element. 459 00:11:47,680 --> 00:11:48,720 Oh, yeah, that's important. 460 00:11:48,760 --> 00:11:50,560 We've talked about the technical side of things. 461 00:11:50,600 --> 00:11:51,000 Right. 462 00:11:51,040 --> 00:11:53,360 But this is a business built on relationships. 463 00:11:53,400 --> 00:11:53,880 Absolutely. 464 00:11:53,920 --> 00:11:55,680 Connecting with those local business owners. 465 00:11:55,720 --> 00:11:56,920 Understanding their needs. 466 00:11:56,960 --> 00:11:58,520 Helping them achieve their goals. 467 00:11:58,560 --> 00:11:59,520 It's all connected. 468 00:11:59,560 --> 00:12:01,200 Technical skills are important. 469 00:12:01,240 --> 00:12:01,960 They are. 470 00:12:02,000 --> 00:12:03,400 But they're only part of the equation. 471 00:12:03,440 --> 00:12:03,920 Yeah. 472 00:12:03,920 --> 00:12:06,600 Success in rank and rent requires more than that. 473 00:12:06,640 --> 00:12:07,120 It does. 474 00:12:07,160 --> 00:12:08,040 Business acumen. 475 00:12:08,080 --> 00:12:08,640 Yep. 476 00:12:08,680 --> 00:12:09,440 People skills. 477 00:12:09,480 --> 00:12:10,240 Absolutely. 478 00:12:10,280 --> 00:12:11,040 Passion. 479 00:12:11,080 --> 00:12:11,680 Oh, yeah. 480 00:12:11,720 --> 00:12:13,520 Genuine desire to help others. 481 00:12:13,560 --> 00:12:14,480 Couldn't agree more. 482 00:12:14,520 --> 00:12:16,600 When you're passionate, it shows. 483 00:12:16,640 --> 00:12:17,480 It really does. 484 00:12:17,520 --> 00:12:20,440 That's what sets successful rank and renters apart. 485 00:12:20,480 --> 00:12:21,160 For sure. 486 00:12:21,200 --> 00:12:23,520 Now, before we get to our final thoughts, 487 00:12:23,560 --> 00:12:27,560 I want to acknowledge a pioneer in this field. 488 00:12:27,600 --> 00:12:28,880 Who's that? 489 00:12:28,920 --> 00:12:29,920 Willie Crawford. 490 00:12:29,960 --> 00:12:30,920 Oh, Willie. 491 00:12:30,960 --> 00:12:33,000 He's been in the SEO game since 2003. 492 00:12:33,000 --> 00:12:34,600 Wow, that's a long time. 493 00:12:34,640 --> 00:12:36,600 Leading rank and rent experts. 494 00:12:36,640 --> 00:12:37,400 Willie's a legend. 495 00:12:37,440 --> 00:12:38,600 Sharing his knowledge. 496 00:12:38,640 --> 00:12:39,000 Yeah. 497 00:12:39,040 --> 00:12:40,200 Helping so many others. 498 00:12:40,240 --> 00:12:41,360 He's the best. 499 00:12:41,400 --> 00:12:43,720 So as we wrap up this deep dive, we 500 00:12:43,760 --> 00:12:47,800 want to leave you with a final thought-provoking question. 501 00:12:47,840 --> 00:12:51,480 Imagine for a second you had high quality leads. 502 00:12:51,520 --> 00:12:52,040 Oh, yeah. 503 00:12:52,080 --> 00:12:54,560 Coming in for your business every single day. 504 00:12:54,600 --> 00:12:55,440 Every day. 505 00:12:55,480 --> 00:12:56,560 How would that change things? 506 00:12:56,600 --> 00:12:58,000 I mean, it's a game changer. 507 00:12:58,040 --> 00:12:58,520 Right. 508 00:12:58,560 --> 00:13:00,920 You don't have to chase down customers. 509 00:13:00,960 --> 00:13:02,800 You can focus on other stuff. 510 00:13:02,800 --> 00:13:03,320 Exactly. 511 00:13:03,360 --> 00:13:04,680 Focus on growing your business. 512 00:13:04,720 --> 00:13:06,200 It's like planting a money tree. 513 00:13:06,240 --> 00:13:07,280 Yeah. 514 00:13:07,320 --> 00:13:08,480 The digital version. 515 00:13:08,520 --> 00:13:10,240 But we've covered so much today. 516 00:13:10,280 --> 00:13:10,760 We have. 517 00:13:10,800 --> 00:13:11,640 A lot of information. 518 00:13:11,680 --> 00:13:15,840 From Google business profiles to those keyword strategies. 519 00:13:15,880 --> 00:13:16,360 Right. 520 00:13:16,400 --> 00:13:18,080 Crafting the pitches. 521 00:13:18,120 --> 00:13:20,080 Making those user-friendly websites. 522 00:13:20,120 --> 00:13:21,480 It can be overwhelming. 523 00:13:21,520 --> 00:13:22,440 It can. 524 00:13:22,480 --> 00:13:25,600 But it shows you how much goes into rank and rent. 525 00:13:25,640 --> 00:13:27,720 It's more than just the technical skills. 526 00:13:27,760 --> 00:13:28,200 Oh, for sure. 527 00:13:28,240 --> 00:13:29,320 You need that mindset. 528 00:13:29,360 --> 00:13:30,400 You've got to be an entrepreneur. 529 00:13:30,440 --> 00:13:32,400 Yeah, able to connect with people. 530 00:13:32,400 --> 00:13:33,480 Build those relationships. 531 00:13:33,520 --> 00:13:35,080 How we'd be willing to learn. 532 00:13:35,120 --> 00:13:35,720 Adapt. 533 00:13:35,760 --> 00:13:36,400 Yeah. 534 00:13:36,440 --> 00:13:38,440 So for those feeling inspired. 535 00:13:38,480 --> 00:13:38,920 Yeah. 536 00:13:38,960 --> 00:13:40,200 Ready to jump in. 537 00:13:40,240 --> 00:13:41,400 What are the key takeaways? 538 00:13:41,440 --> 00:13:42,480 Yeah, what should they remember? 539 00:13:42,520 --> 00:13:44,360 That Google business profile. 540 00:13:44,400 --> 00:13:45,720 Yes, the GBP. 541 00:13:45,760 --> 00:13:47,080 That's your home base. 542 00:13:47,120 --> 00:13:48,200 Make it shine. 543 00:13:48,240 --> 00:13:51,160 Accurate, compelling, optimized. 544 00:13:51,200 --> 00:13:53,160 That's like dressing for success. 545 00:13:53,200 --> 00:13:54,320 It is. 546 00:13:54,360 --> 00:13:56,400 But for your business online. 547 00:13:56,440 --> 00:13:57,520 And then those keywords. 548 00:13:57,560 --> 00:13:59,240 Yeah, after those keywords. 549 00:13:59,280 --> 00:14:00,320 What are people searching for? 550 00:14:00,320 --> 00:14:03,200 Yeah, use those terms to bring traffic to your site. 551 00:14:03,240 --> 00:14:04,880 You've got to become a detective. 552 00:14:04,920 --> 00:14:05,640 You do. 553 00:14:05,680 --> 00:14:07,000 Understand your audience. 554 00:14:07,040 --> 00:14:08,000 Speak their language. 555 00:14:08,040 --> 00:14:09,840 Make that content resonate. 556 00:14:09,880 --> 00:14:10,640 Absolutely. 557 00:14:10,680 --> 00:14:12,080 And don't limit yourself to Google. 558 00:14:12,120 --> 00:14:12,640 That's right. 559 00:14:12,680 --> 00:14:13,840 Build authority beyond. 560 00:14:13,880 --> 00:14:15,040 Get those citations. 561 00:14:15,080 --> 00:14:16,240 Build backlinks. 562 00:14:16,280 --> 00:14:18,800 Make a website people love. 563 00:14:18,840 --> 00:14:22,600 And even use Google's free website builder. 564 00:14:22,640 --> 00:14:24,000 Oh, yeah, that's a good one. 565 00:14:24,040 --> 00:14:25,600 For those backlinks. 566 00:14:25,640 --> 00:14:27,280 And then when the leads come in. 567 00:14:27,320 --> 00:14:28,600 The leads start flowing. 568 00:14:28,640 --> 00:14:29,760 Raster the pitch. 569 00:14:29,760 --> 00:14:31,000 Sell those benefits. 570 00:14:31,040 --> 00:14:32,080 Not just the features. 571 00:14:32,120 --> 00:14:32,520 Right. 572 00:14:32,560 --> 00:14:34,760 Show them how you can solve their problems. 573 00:14:34,800 --> 00:14:35,760 Help them grow. 574 00:14:35,800 --> 00:14:36,360 Exactly. 575 00:14:36,400 --> 00:14:37,480 Offer those free leads. 576 00:14:37,520 --> 00:14:38,920 Oh, yeah, don't be afraid of that. 577 00:14:38,960 --> 00:14:39,960 It's a bold move. 578 00:14:40,000 --> 00:14:41,040 But it builds trust. 579 00:14:41,080 --> 00:14:43,600 And the world of SEO is always changing. 580 00:14:43,640 --> 00:14:44,520 Always. 581 00:14:44,560 --> 00:14:45,760 Stay curious. 582 00:14:45,800 --> 00:14:46,640 Keep learning. 583 00:14:46,680 --> 00:14:48,320 Never stop experimenting. 584 00:14:48,360 --> 00:14:49,360 That's the key. 585 00:14:49,400 --> 00:14:50,320 The more you learn. 586 00:14:50,360 --> 00:14:51,880 The more successful you'll be. 587 00:14:51,920 --> 00:14:53,360 This has been so insightful. 588 00:14:53,400 --> 00:14:54,200 It has. 589 00:14:54,240 --> 00:14:55,920 I hope our listeners are feeling fired up. 590 00:14:55,960 --> 00:14:57,040 Yeah. 591 00:14:57,080 --> 00:14:58,720 Rank and rent SEO. 592 00:14:58,720 --> 00:15:00,560 It's more than just a business model. 593 00:15:00,600 --> 00:15:01,760 It's an opportunity. 594 00:15:01,800 --> 00:15:02,360 It is. 595 00:15:02,400 --> 00:15:03,520 Create something valuable. 596 00:15:03,560 --> 00:15:04,880 Help businesses thrive. 597 00:15:04,920 --> 00:15:06,680 Build a future with passive income. 598 00:15:06,720 --> 00:15:08,000 That's the dream. 599 00:15:08,040 --> 00:15:10,600 And remember, everyone starts somewhere. 600 00:15:10,640 --> 00:15:11,280 Everyone. 601 00:15:11,320 --> 00:15:12,520 Take that first step. 602 00:15:12,560 --> 00:15:13,880 Embrace the journey. 603 00:15:13,920 --> 00:15:15,880 Who knows, maybe you'll be the next Willie Crawford. 604 00:15:15,920 --> 00:15:16,920 I love it. 605 00:15:16,960 --> 00:15:20,480 Thanks for joining us for this deep dive into rank and rent SEO. 606 00:15:20,520 --> 00:15:21,240 My pleasure. 607 00:15:21,280 --> 00:15:22,160 And we'll see you next time. 608 00:15:22,160 --> 00:15:29,160 See ya.