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All right, let's jump right in.

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Today, we're going deep on Kendrick Lamar's diss track,

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Not Like Us, aimed right at Drake,

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back in May it dropped,

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and we got the YouTube video transcript

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and the Wikipedia page,

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and we're gonna look at everything,

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the lyrics, the visuals, and the whole cultural firestorm,

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this whole thing ignited.

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Absolutely.

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Now listen, we're not taking sides in this battle.

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We just wanna break it down and see what makes it tick.

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For sure, for sure.

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Did you know Lamar actually let people use this commercially

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for free for a while?

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Oh wow.

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I mean, can you imagine hearing that in a YouTube video?

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Yeah, that's crazy.

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That's wild.

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Yeah, that's interesting.

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So this track, it's intense.

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Yeah, it is.

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It's got that West Coast hyphy vibe, it's aggressive.

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It is, yeah.

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The producer said it's like Dr. Dre and Lil Jon

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had a baby and I can hear it.

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Yeah, I mean, it's got that hard-hitting West Coast sound,

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but it's also got that Southern crunk energy.

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And that's where the brilliance comes in.

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They flipped this soulful 1968 sample.

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I Believe to My Soul by Bobby Blue Bland, great song.

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And to something menacing almost.

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Yeah, it's really interesting how they take something

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so soulful and make it feel so aggressive.

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It's like a sonic tension.

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Exactly.

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And then there's that creepy, I see dead people

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whisper at the beginning, gives me chills every time.

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That's eerie, for sure.

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And it connects back to Euphoria, his earlier diss,

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and even to the sixth sense.

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What's that all about?

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Well, I think it's him setting the stage, right?

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He's saying, look, there's something deeper here.

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I see things that other people don't.

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Yeah, like foreshadowing.

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Yeah, exactly, some dark secrets are gonna be revealed.

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And he doesn't mess around.

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No, he doesn't.

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The lyrics are brutal.

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Yeah, they're really direct.

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Accusing Drake of some serious things, pedophilia even.

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Right, and he's referencing Drake's whole

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certified lover boy persona there.

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Yeah, and then it gets so personal, naming names.

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Like Chubbs and Baca Not Nice from Drake's OVO crew.

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OVO, yeah.

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And he even brings up rumors about Drake's past.

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Yeah, I mean, he goes there.

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He does.

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But you know what's really interesting to me

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is how Kendrick positions himself

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as the defender of black culture.

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He's putting his Compton roots against Drake's

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like exploitation of the Atlanta scene.

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He calls out Future, Lil Baby, 21 Savage, Young Thug.

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All the big names.

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Saying Drake's using them, you know.

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Yeah, and he's saying, I'm the real deal.

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Right, I'm authentic.

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Exactly, and you're not.

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So it's more than just personal attack.

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Right, it's a cultural critique.

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He's talking about the whole industry.

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Right.

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And where the lines get blurry.

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Right, like what is a collab and what is exploitation?

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Exactly, yeah, and he even ties in his hometown pride.

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Oh yeah.

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Compton landmarks.

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Yeah, dissing Drake for acting hard

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when he's really from Malibu.

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Yeah, like remember Malibu's Most Wanted?

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Oh yeah.

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That's what he's referencing.

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Right.

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It's a pretty clever disco.

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Okay, so we got the lyrics.

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Right.

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But the music video adds a whole other layer.

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Yeah, for sure.

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It dropped on July 4th.

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America's Independence Day.

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Seems deliberate.

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Yeah.

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Like a power move.

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I think it was.

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So think about it.

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Yeah.

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The video shows us everything he's saying in the song.

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Right.

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The pushups, you know.

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Directly responding to Drake's diss from earlier.

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Yeah.

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There's that no OV hoes harm disclaimer,

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almost like he's mocking the accusations.

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Uh huh.

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And then you've got Kendrick's family happy together.

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Yeah.

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Refuting the rumors Drake spread.

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A visual clap back.

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Exactly.

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Carefully constructed.

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Yeah, it's like a visual defense.

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And the cameos.

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Oh my gosh, don't.

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J Rock, Schoolboy Q, Absol, his TDE crew.

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Demar DeRozan.

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Right.

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Tommy the Clown.

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The hip hop clowns.

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Like it's a who's who of West Coast icon.

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It is, it's a statement.

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What's the message there?

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It's like he's saying, look, look who's got my back.

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Yeah.

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Look at the legacy I'm a part of.

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Right.

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This is real, what you're doing is not.

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All those cameos weren't just for show either.

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Right.

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Not like us blew up.

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It did.

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It broke streaming records, topped the charts.

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It was everywhere.

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And it wasn't just a rap thing.

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No, it went way beyond that.

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It went into sports, politics.

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It was a cultural moment.

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It's crazy how one song can reach so far.

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It is.

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It's a testament to how music can break down those boundaries.

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Right.

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This wasn't just about who had the better rhymes.

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Yeah.

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This got people talking about race, identity,

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cultural appropriation.

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It made people think.

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Yeah.

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Which is powerful, you know.

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It is.

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Remember when Kamala Harris used that

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not like us line at the bet awards?

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Oh yeah.

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She turned it into a jab at Trump and the Republicans.

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It was a pretty bold move.

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It became like a whole political slogan.

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It did.

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And you know what's interesting?

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What's that?

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Politicians from both sides started using it.

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Really?

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Yeah.

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It was like this way to point out differences

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and challenge your opponent.

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Wow.

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So you see how a song, even a diss track,

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can become part of the conversation.

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The bigger picture.

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Exactly.

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The cultural and political discourse.

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It even made it into her presidential campaign.

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It did.

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Who would've thought a song about rat beef would be

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that influential?

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Well it shows you the power of music, right?

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Yeah.

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Especially with younger voters.

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Yeah.

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They're more tuned in to pop culture.

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So for them it's like a sign that Harris gets it.

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Right, like she's in touch.

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Yeah, she understands their world.

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But it wasn't just politicians.

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No, not at all.

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Remember when Taraji P. Henson did that

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not like us parody at the bet awards?

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Oh yeah, during the monologue.

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Yeah, hilarious.

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And Serena Williams,

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the crip walking to the song at the ESPYs.

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Visconic.

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It's like not like us became more than just a song.

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Yeah.

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It became this cultural touchstone.

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Right, a way to express yourself.

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To make a statement.

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Yeah, and it was funny, empowering,

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even a little controversial at times.

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No, it's like.

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It's wild how a diss track can become a tool

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for both division and unity.

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Yeah, you're right, it's complex.

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And let's not forget the economic side of things.

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Oh yeah.

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Remember Tams Burgers and Compton?

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The one Kendrick and Mustard visit in the video.

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Yeah, their sales went up like 30% after the video dropped.

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That's huge.

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They even got a mural of Kendrick on the building.

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Talk about a boost for a local business.

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And it wasn't just Tams.

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No.

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Willy Chevarria, the clothing brand.

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Yeah, their clothes were in the video.

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Sales went up for them too.

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Music videos can really make an impact.

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Especially when they have that cultural resonance.

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Exactly.

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But it wasn't all positive though.

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Right.

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Some small businesses in Compton actually struggled

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because of the video shoot.

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Yeah, the crowds and the chaos

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forced some shops to close temporarily.

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And they lost money.

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Yeah, they weren't happy about that.

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It shows you how these big productions,

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while they bring attention,

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they can also have some unintended consequences.

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For sure.

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Like a double-edged sword.

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It is.

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Now we can't forget about Drake's response.

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Oh.

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What about Drake?

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He finally addressed it all on his track,

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The Heart Part Six.

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Okay, and how did he handle it?

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Well, he denied everything of course.

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Right.

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But there was this tension,

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like he was trying to downplay it all.

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Trying to minimize the impact.

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Yeah, he even said he'd dance to Not Like Us

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if it wasn't for all the bullshit.

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Interesting.

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So he's acknowledging the song's fire,

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but brushing off the accusations.

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Right.

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Classic Drake.

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Yeah, it's strategic.

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Yeah.

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By acknowledging how popular the song is,

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he doesn't seem dismissive.

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Right.

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But by calling it bullshit,

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he discredits Kendrick

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without addressing anything directly.

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Kind of cowardly, if you ask me.

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Well, everyone's watching.

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Yeah.

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It's all about damage control.

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True.

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He's playing it safe.

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So we've got the lyrics, the video,

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the politics, the money,

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even Drake's response.

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It's a lot.

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But I feel like there's still more to unpack.

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Like what?

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The fans, how do they react to all this?

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That's where things get really interesting.

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Yeah, because Not Like Us wasn't just a song.

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No, it was a cultural event.

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And it sparked some strong reaction.

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Both positive and negative.

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Right, like I remember people

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tagging Drake's OVO store in London.

280
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Oh yeah.

281
00:08:11,560 --> 00:08:12,600
With lyrics from the song.

282
00:08:12,600 --> 00:08:14,200
Wow, and there were even reports of people

283
00:08:14,200 --> 00:08:16,360
trying to break into his mansion in Toronto.

284
00:08:16,360 --> 00:08:17,440
Seriously?

285
00:08:17,440 --> 00:08:19,120
Yeah, it's like these feuds,

286
00:08:19,120 --> 00:08:20,560
they play out in public,

287
00:08:20,560 --> 00:08:22,320
but they could have real consequences.

288
00:08:22,320 --> 00:08:23,520
Right, it blurs the lines.

289
00:08:23,520 --> 00:08:25,080
Between fantasy and reality.

290
00:08:25,080 --> 00:08:26,680
Yeah, and it got pretty heated

291
00:08:26,680 --> 00:08:28,800
at a Rick Ross concert in Vancouver.

292
00:08:28,800 --> 00:08:29,640
Really?

293
00:08:29,640 --> 00:08:31,640
He closed with Not Like Us.

294
00:08:31,640 --> 00:08:32,560
Bold move.

295
00:08:32,560 --> 00:08:35,240
And some Drake fans were not happy.

296
00:08:35,240 --> 00:08:39,120
It's like music can be tribal, you know?

297
00:08:39,120 --> 00:08:41,200
It is, these feuds are like sports rivalries.

298
00:08:41,200 --> 00:08:42,040
Yeah.

299
00:08:42,040 --> 00:08:43,480
People fiercely defending their team.

300
00:08:43,480 --> 00:08:46,560
And with social media, things can escalate so quickly.

301
00:08:46,560 --> 00:08:47,520
Oh yeah, for sure.

302
00:08:47,520 --> 00:08:49,200
But amidst all the drama,

303
00:08:49,200 --> 00:08:51,320
there were some really beautiful moments.

304
00:08:51,320 --> 00:08:52,480
Oh yeah, like what?

305
00:08:52,480 --> 00:08:54,640
Like when Kendrick performed Not Like Us

306
00:08:54,640 --> 00:08:58,240
at his Juneteenth concert, he played it five times.

307
00:08:58,240 --> 00:08:59,080
Wow.

308
00:08:59,080 --> 00:08:59,920
And each time he brought out

309
00:08:59,920 --> 00:09:02,480
more and more West Coast legends.

310
00:09:02,480 --> 00:09:03,560
That's amazing.

311
00:09:03,560 --> 00:09:05,960
There's this iconic photo of everyone on stage.

312
00:09:05,960 --> 00:09:08,440
It's like a modern day, a great day in Harlem.

313
00:09:08,440 --> 00:09:11,080
Yeah, I've seen that, it's powerful.

314
00:09:11,080 --> 00:09:13,640
It was like turning a diss track into an anthem.

315
00:09:13,640 --> 00:09:15,200
An anthem of solidarity.

316
00:09:15,200 --> 00:09:16,280
West Coast pride.

317
00:09:16,280 --> 00:09:17,600
Taking back the narrative.

318
00:09:17,600 --> 00:09:20,160
And that's what's so fascinating about Not Like Us.

319
00:09:20,160 --> 00:09:21,000
Right.

320
00:09:21,000 --> 00:09:21,840
It's complex.

321
00:09:21,840 --> 00:09:22,660
It is.

322
00:09:22,660 --> 00:09:23,500
So many layers.

323
00:09:23,500 --> 00:09:24,640
It's not just about a rap feud.

324
00:09:24,640 --> 00:09:28,320
No, it's about authenticity, cultural ownership.

325
00:09:28,320 --> 00:09:31,160
Right, and the power of music to start a conversation.

326
00:09:31,160 --> 00:09:32,560
To inspire change.

327
00:09:32,560 --> 00:09:33,400
Exactly.

328
00:09:33,400 --> 00:09:35,040
It's a conversation that needs to happen.

329
00:09:35,040 --> 00:09:35,880
Absolutely.

330
00:09:35,880 --> 00:09:39,440
Not like us might've started as a diss track,

331
00:09:39,440 --> 00:09:41,560
but it became something much bigger.

332
00:09:41,560 --> 00:09:42,400
It did.

333
00:09:42,400 --> 00:09:44,120
Something that still resonates today.

334
00:09:44,120 --> 00:09:46,680
It's true, it's a conversation that's still going on.

335
00:09:46,680 --> 00:09:47,520
You know?

336
00:09:47,520 --> 00:09:48,340
Yeah.

337
00:09:48,340 --> 00:09:49,400
Like think about all the stuff we talked about.

338
00:09:49,400 --> 00:09:50,240
Right.

339
00:09:50,240 --> 00:09:51,640
The slogans, the impact on businesses,

340
00:09:51,640 --> 00:09:53,280
the fans choosing sides.

341
00:09:53,280 --> 00:09:56,160
Yeah, not like us wasn't just a song.

342
00:09:56,160 --> 00:09:57,320
No, it was a catalyst.

343
00:09:57,320 --> 00:09:58,280
For real change.

344
00:09:58,280 --> 00:09:59,120
Exactly.

345
00:09:59,120 --> 00:10:00,960
It's amazing how one track can set off

346
00:10:00,960 --> 00:10:02,400
so many different things.

347
00:10:02,400 --> 00:10:06,080
Yeah, you've got debates and arguments, economic shifts.

348
00:10:06,080 --> 00:10:08,600
That was like music has this power

349
00:10:08,600 --> 00:10:10,680
to like weave itself into our lives.

350
00:10:10,680 --> 00:10:12,320
In ways you don't always expect.

351
00:10:12,320 --> 00:10:13,160
Right, yeah.

352
00:10:13,160 --> 00:10:15,080
And it shows us that artists,

353
00:10:15,080 --> 00:10:16,840
even if they don't mean to,

354
00:10:16,840 --> 00:10:20,880
can be these powerful voices shaping culture,

355
00:10:20,880 --> 00:10:22,200
starting conversations.

356
00:10:22,200 --> 00:10:25,600
Kendrick maybe wanted to make a diss track,

357
00:10:25,600 --> 00:10:28,160
but he ended up creating something way bigger.

358
00:10:28,160 --> 00:10:30,040
Something that made us look at things.

359
00:10:30,040 --> 00:10:31,880
Uncomfortable truths about the music industry.

360
00:10:31,880 --> 00:10:32,720
Beyond.

361
00:10:32,720 --> 00:10:33,560
Yeah.

362
00:10:33,560 --> 00:10:34,480
Made people think.

363
00:10:34,480 --> 00:10:35,880
And that's what good heart does, right?

364
00:10:35,880 --> 00:10:36,720
Yeah.

365
00:10:36,720 --> 00:10:37,560
Challenges us.

366
00:10:37,560 --> 00:10:38,400
Makes us question things.

367
00:10:38,400 --> 00:10:39,840
Starts conversations that we need to have.

368
00:10:39,840 --> 00:10:42,840
Exactly, so not like us,

369
00:10:42,840 --> 00:10:44,440
it wasn't your typical diss track.

370
00:10:44,440 --> 00:10:45,640
No, it went beyond that.

371
00:10:45,640 --> 00:10:46,840
It was about something bigger.

372
00:10:46,840 --> 00:10:48,960
Something that people from all walks of life

373
00:10:48,960 --> 00:10:49,800
connected with.

374
00:10:49,800 --> 00:10:52,480
Yeah, and it left us with a lot to think about.

375
00:10:52,480 --> 00:10:53,320
It did.

376
00:10:53,320 --> 00:10:55,520
I mean, if a song about a rap feud

377
00:10:55,520 --> 00:10:57,320
can have this kind of impact.

378
00:10:57,320 --> 00:10:58,160
Yeah.

379
00:10:58,160 --> 00:11:00,560
What does that say about the power of music today?

380
00:11:00,560 --> 00:11:02,000
It's a powerful reminder.

381
00:11:02,000 --> 00:11:02,840
Yeah.

382
00:11:02,840 --> 00:11:04,880
Music isn't just entertainment.

383
00:11:04,880 --> 00:11:05,720
Right.

384
00:11:05,720 --> 00:11:07,280
It shapes how we think, what we do.

385
00:11:07,280 --> 00:11:10,280
Yeah, it can even inspire social change.

386
00:11:10,280 --> 00:11:12,320
And as we try to deal with all of these issues.

387
00:11:12,320 --> 00:11:13,400
Grease, ideology.

388
00:11:13,400 --> 00:11:14,720
Cultural appropriation.

389
00:11:14,720 --> 00:11:15,560
Yeah.

390
00:11:15,560 --> 00:11:19,120
Like us shows us just how complicated things are.

391
00:11:19,120 --> 00:11:20,720
Exactly, the contradictions.

392
00:11:20,720 --> 00:11:22,160
Well, I think we've officially reached

393
00:11:22,160 --> 00:11:23,960
the bottom of this deep dive.

394
00:11:23,960 --> 00:11:24,920
We've unpacked it all.

395
00:11:24,920 --> 00:11:29,400
Lyrics, video, impact, reactions, the whole nine yards.

396
00:11:29,400 --> 00:11:30,280
What a ride.

397
00:11:30,280 --> 00:11:31,720
It's been fascinating.

398
00:11:31,720 --> 00:11:34,000
The important thing is we don't just sit back

399
00:11:34,000 --> 00:11:35,240
and watch this stuff happen.

400
00:11:35,240 --> 00:11:36,760
Right, we got to engage with it.

401
00:11:36,760 --> 00:11:37,720
We got to ask questions.

402
00:11:37,720 --> 00:11:40,160
And be ready to have those tough conversations.

403
00:11:40,160 --> 00:11:41,960
So thanks for joining us, everyone.

404
00:11:41,960 --> 00:11:43,400
Yeah, thanks for listening.

405
00:11:43,400 --> 00:11:48,440
This deep dive into Not Like Us is just one take on things.

406
00:11:48,440 --> 00:11:51,400
One perspective on a complex story.

407
00:11:51,400 --> 00:11:53,840
Keep exploring, keep asking those questions.

408
00:11:53,840 --> 00:11:55,080
Keep diving deep.

409
00:11:55,080 --> 00:12:00,480
We'll see you next time.