WEBVTT 00:00:12.470 --> 00:00:14.830 Hey friends, welcome back to another episode 00:00:14.830 --> 00:00:17.550 of Teta and AI with Mukundan. Now, if you ever 00:00:17.550 --> 00:00:20.489 felt like content creation was fun until promoting 00:00:20.489 --> 00:00:24.030 it killed your vibe, this episode is for you. 00:00:24.850 --> 00:00:27.250 Because that's what happened to me. Whenever 00:00:27.250 --> 00:00:29.629 I create content, I want my work to be seen. 00:00:30.699 --> 00:00:32.939 That's why we create, right? To be seen and to 00:00:32.939 --> 00:00:36.960 be felt. So basically, when you're writing content, 00:00:37.219 --> 00:00:40.659 you want to be able to market it to other platforms. 00:00:40.840 --> 00:00:44.719 You want to be able to have other people see 00:00:44.719 --> 00:00:48.159 what you've written. Now, I write a lot on medium 00:00:48.159 --> 00:00:51.380 .com, which is a popular blogging website. You 00:00:51.380 --> 00:00:54.840 can see some of my work on the Medium website 00:00:54.840 --> 00:00:59.079 linked in the show notes. But here's the thing. 00:01:00.270 --> 00:01:03.210 Every blog I write comes with a hidden cost. 00:01:03.770 --> 00:01:06.530 Now, if I want to repurpose or cross -promote 00:01:06.530 --> 00:01:10.849 my content across platforms, I needed to write 00:01:10.849 --> 00:01:12.950 it in the language specific to that platform. 00:01:14.349 --> 00:01:20.189 Now, I don't just mean reposting the links. It's 00:01:20.189 --> 00:01:23.049 not as simple as that. So it means like when 00:01:23.049 --> 00:01:25.829 you're writing, let's say you've written a blog 00:01:25.829 --> 00:01:33.900 on medium .com and it solves... Maybe it just 00:01:33.900 --> 00:01:38.500 gives you a guidance of how to use AI in ChatGPT 00:01:38.500 --> 00:01:40.819 or something. Maybe just how to use ChatGPT. 00:01:40.920 --> 00:01:46.140 It's a good tutorial on how to use ChatGPT. You 00:01:46.140 --> 00:01:49.340 want people to be able to see it. So when you're 00:01:49.340 --> 00:01:51.540 writing it on Twitter, you will have to use maybe 00:01:51.540 --> 00:01:54.280 a short form. Maybe I think it's 140 characters. 00:01:54.500 --> 00:01:57.560 I don't know if that's still applicable. But, 00:01:57.560 --> 00:02:00.530 you know. twitter may need like a shorter version 00:02:00.530 --> 00:02:05.469 essentially um and then maybe facebook when you're 00:02:05.469 --> 00:02:08.629 trying to facebook or meta whatever when we are 00:02:08.629 --> 00:02:10.849 trying to post it on meta you would need to post 00:02:10.849 --> 00:02:14.770 it to relevant meta groups right where you can 00:02:14.770 --> 00:02:20.430 have your content gain more traction your you 00:02:20.430 --> 00:02:22.469 when you're posting it on youtube as well it'll 00:02:22.469 --> 00:02:26.460 be something else On Reddit .com, you may need 00:02:26.460 --> 00:02:31.300 to find the right subreddits to post it on. So 00:02:31.300 --> 00:02:36.759 basically, each of these content would need language 00:02:36.759 --> 00:02:40.099 specific to that platform. So like I said, it's 00:02:40.099 --> 00:02:42.759 not just reposting links. So Twitter may need 00:02:42.759 --> 00:02:46.740 hashtags. Instagram may need captions. LinkedIn 00:02:46.740 --> 00:02:51.419 may need some thought -provoking posts. And Reddit 00:02:51.419 --> 00:02:56.449 would need the subreddits. So, this is a lot 00:02:56.449 --> 00:02:59.509 of work for a content creator if they want their 00:02:59.509 --> 00:03:05.349 work to be truly seen. And, you know, every time 00:03:05.349 --> 00:03:09.189 I write something, it's just tiring to be able 00:03:09.189 --> 00:03:13.969 to promote it. So, it's not just, you're not 00:03:13.969 --> 00:03:17.550 writing for one platform like I'm saying. It 00:03:17.550 --> 00:03:22.750 can be a lot. It can be exhausting. I'm writing 00:03:22.750 --> 00:03:24.889 the content one day and the next day I'm spending 00:03:24.889 --> 00:03:28.990 on just promoting it across platforms. And that 00:03:28.990 --> 00:03:34.969 is a complete waste of time in my opinion. Because 00:03:34.969 --> 00:03:37.330 when I'm writing it and it takes me less time 00:03:37.330 --> 00:03:40.250 to actually write it than it takes to promote 00:03:40.250 --> 00:03:45.490 it. So I would end up procrastinating a lot because 00:03:45.490 --> 00:03:48.849 of the marketing efforts needed. And one day 00:03:48.849 --> 00:03:54.629 I just hit a wall. I was done. And then I think 00:03:54.629 --> 00:03:58.349 a couple of nights later, something just struck 00:03:58.349 --> 00:04:02.069 in me. Like I asked myself, what if the blog 00:04:02.069 --> 00:04:05.370 could promote itself? And today I wanted to share 00:04:05.370 --> 00:04:10.310 my exact turning point and the master prompt 00:04:10.310 --> 00:04:13.569 that I created, how I built my own AI content 00:04:13.569 --> 00:04:17.629 engine and how you can use it to save time, reduce 00:04:17.629 --> 00:04:20.600 stress and 10x more impact. Now, if you're ever 00:04:20.600 --> 00:04:23.439 tired of burning out on promotion, you're going 00:04:23.439 --> 00:04:27.500 to love this. Let's start with something we all 00:04:27.500 --> 00:04:31.680 feel, but we rarely say it out aloud. Let me 00:04:31.680 --> 00:04:35.139 know if any of this sounds familiar. If I post 00:04:35.139 --> 00:04:39.180 on Twitter, I have no energy for LinkedIn. My 00:04:39.180 --> 00:04:43.600 blog is great, but no one sees it. Promotion 00:04:43.600 --> 00:04:47.860 takes longer than writing. I want to write more. 00:04:48.300 --> 00:04:50.639 But I feel stuck doing threads and captions. 00:04:54.040 --> 00:04:57.740 Sounds familiar? Yeah, me too. At first, I loved 00:04:57.740 --> 00:05:02.040 writing. Every time I hit publish, now I feel 00:05:02.040 --> 00:05:04.860 like a content agency. I need to format, rewrite, 00:05:05.180 --> 00:05:10.519 resize, translate tone. It's exhausting, right? 00:05:11.040 --> 00:05:14.699 I got into writing to share ideas, not to be 00:05:14.699 --> 00:05:18.579 a marketing machine. Eventually I just paused. 00:05:18.699 --> 00:05:21.819 I had to stop publishing. And in that space, 00:05:22.079 --> 00:05:26.500 I realized I didn't need to quit. I just need 00:05:26.500 --> 00:05:31.839 to systemize. So I asked, what would it look 00:05:31.839 --> 00:05:36.199 like to build a system that turns one blog into 00:05:36.199 --> 00:05:40.620 eight different voices? And that single question 00:05:40.620 --> 00:05:45.060 changed everything. To fast forward to a single 00:05:45.060 --> 00:05:48.870 quiet night. No caffeine, low energy, just me 00:05:48.870 --> 00:05:52.350 and a forgotten blog post. I had this thought. 00:05:52.870 --> 00:05:55.629 What if I could feed this into something that 00:05:55.629 --> 00:06:02.009 knew exactly what to do with it? So I opened 00:06:02.009 --> 00:06:05.810 up the favorite GPT platform everybody uses. 00:06:07.069 --> 00:06:12.329 Favorite AI platform. Chat GPT and I typed. Turned 00:06:12.329 --> 00:06:15.689 this into a Twitter thread. Turned this into 00:06:15.689 --> 00:06:21.310 a Reddit post. A LinkedIn update. The results 00:06:21.310 --> 00:06:25.569 were surprisingly strong. I iterated. I wrote 00:06:25.569 --> 00:06:30.129 a prompt. Then rewrote it. Took maybe 10 to 15 00:06:30.129 --> 00:06:34.209 attempts, I think, to get it in the voice I wanted. 00:06:35.370 --> 00:06:38.029 And then I finally tuned it until it felt like 00:06:38.029 --> 00:06:41.829 me. But I also optimized it for each of these 00:06:41.829 --> 00:06:47.060 different platforms. That night I scribbled one 00:06:47.060 --> 00:06:50.060 sentence into my notes app, turned one blog into 00:06:50.060 --> 00:06:55.100 many voices. And that idea became like a one 00:06:55.100 --> 00:06:58.620 -to -many content engine. So writing one blog 00:06:58.620 --> 00:07:00.879 post and turning it into many different small 00:07:00.879 --> 00:07:04.439 posts for each of these different platforms. 00:07:05.600 --> 00:07:09.879 Now here's how I built it step by step. First, 00:07:09.959 --> 00:07:14.040 I created a custom GPT inside of ChatGPT. If 00:07:14.040 --> 00:07:16.420 you have never done this before, it's easier 00:07:16.420 --> 00:07:19.779 than you think. You would just need a ChatGPT 00:07:19.779 --> 00:07:22.860 plus subscription or a premium subscription of 00:07:22.860 --> 00:07:27.439 ChatGPT. This is a paid one. And you head to 00:07:27.439 --> 00:07:32.199 Explore GPTs. Click on a Create GPT. Name it 00:07:32.199 --> 00:07:34.939 something like Cross Platform Promoter or whatever. 00:07:35.600 --> 00:07:38.120 Paste it in the master prompt, which I'll share 00:07:38.120 --> 00:07:43.889 how to get to it at the end. Next, I also wanted 00:07:43.889 --> 00:07:48.889 something local in my system, something that 00:07:48.889 --> 00:07:51.490 I am able to do in my computer itself, in my 00:07:51.490 --> 00:07:56.790 desktop itself. It's something faster. So I built 00:07:56.790 --> 00:08:02.670 a Python -based program to do this. Now, if you're 00:08:02.670 --> 00:08:05.290 familiar with Python, stay on for this part. 00:08:05.990 --> 00:08:12.439 But if you aren't, then feel free to skip. Basically, 00:08:12.439 --> 00:08:18.060 I wanted to use Python to build out an application 00:08:18.060 --> 00:08:22.579 that does this promotion part for me. So it's 00:08:22.579 --> 00:08:27.379 like a simple Python -based library of a streamlet. 00:08:27.459 --> 00:08:31.360 So it helps you build these cool websites using 00:08:31.360 --> 00:08:38.159 Python. So I built a simple user interface where 00:08:38.159 --> 00:08:42.169 I just have a big text box. and like a little 00:08:42.169 --> 00:08:46.570 button which will turn my so the text box is 00:08:46.570 --> 00:08:48.470 where you paste the content and and the button 00:08:48.470 --> 00:08:53.570 is what helps you to turn that content into these 00:08:53.570 --> 00:08:56.570 different voices this different platform specific 00:08:56.570 --> 00:09:03.990 post and one button click later you get like 00:09:03.990 --> 00:09:06.830 a twitter twitter thread an instagram caption 00:09:06.830 --> 00:09:09.710 a reddit post for the subreddit youtube script 00:09:09.710 --> 00:09:14.009 idea LinkedIn post, Facebook copy, TikTok angle, 00:09:14.230 --> 00:09:18.330 subscribe notes, whatever, right? This app basically 00:09:18.330 --> 00:09:21.210 talks to GPT -4 behind the scenes. You don't 00:09:21.210 --> 00:09:25.370 need to code that part. You just run it, right? 00:09:25.450 --> 00:09:32.710 And it is easier than you think. It's just, it's 00:09:32.710 --> 00:09:35.789 just like, we should be doing this. Just surprised 00:09:35.789 --> 00:09:41.970 that we, how, you know, How our life can be so 00:09:41.970 --> 00:09:44.429 complex and we try to make it even more complex. 00:09:44.529 --> 00:09:49.889 And it doesn't need to be, right? And that's 00:09:49.889 --> 00:09:53.350 what my learning out of this was. I've been making 00:09:53.350 --> 00:09:56.289 my life more complex than it needed to be. Let 00:09:56.289 --> 00:10:01.029 me give you a real example. I had this blog, 00:10:01.250 --> 00:10:06.269 Why AI Can't Replace Human Creativity. Now, it 00:10:06.269 --> 00:10:08.730 didn't get any traction when I first posted it. 00:10:09.259 --> 00:10:12.879 But using the system, the Twitter thread got 00:10:12.879 --> 00:10:20.460 replies. So people were engaging. I mean, yeah, 00:10:20.559 --> 00:10:25.279 it's just at least there is some impressions. 00:10:25.360 --> 00:10:27.259 Whenever I write something, there's impressions 00:10:27.259 --> 00:10:32.740 there which I wasn't able to get on my regular 00:10:32.740 --> 00:10:36.139 post. Regular post is something which I would 00:10:36.139 --> 00:10:39.980 create by myself. try to see an engagement but 00:10:39.980 --> 00:10:43.379 it wasn't working i would definitely get more 00:10:43.379 --> 00:10:47.919 engagement at least more impressions so the reach 00:10:47.919 --> 00:10:52.639 was increasing right so some of these posts saw 00:10:52.639 --> 00:10:56.559 engagement but i think the point is you can obviously 00:10:56.559 --> 00:10:59.759 modify it when you before you send it out but 00:10:59.759 --> 00:11:01.460 it will give you the starting point which you 00:11:01.460 --> 00:11:07.120 need the whole advantage of this is like it's 00:11:07.120 --> 00:11:10.629 not just You're saving time. Each of these posts, 00:11:10.710 --> 00:11:14.409 they are sounding like me. They are tuned for 00:11:14.409 --> 00:11:21.190 where I was aiming for it to go. Right, so now 00:11:21.190 --> 00:11:24.009 let's zoom out for a second. Let's look at like 00:11:24.009 --> 00:11:29.950 a 10 ,000 feet overview. Let's just not deep 00:11:29.950 --> 00:11:32.909 dive. Let's look at the bigger picture. This 00:11:32.909 --> 00:11:36.710 isn't just about automating posts. It's about 00:11:36.710 --> 00:11:41.909 reclaiming your energy as a creator. Now, it's 00:11:41.909 --> 00:11:45.830 about also getting your passion back as a creator. 00:11:46.490 --> 00:11:48.769 Now, once I had the system, I wrote even more. 00:11:49.070 --> 00:11:53.009 I wrote more and more and I promoted better. 00:11:54.570 --> 00:11:57.629 I stopped dreading that back -end work, promoting. 00:11:57.830 --> 00:12:01.309 This tool gave me that space to focus again on 00:12:01.309 --> 00:12:05.399 my passion of writing content. And the peace 00:12:05.399 --> 00:12:10.820 that I didn't need to do it all manually. So 00:12:10.820 --> 00:12:13.620 if you've been nodding along so far, here's my 00:12:13.620 --> 00:12:17.240 invitation to you. Pick a blog. Try the prompt. 00:12:17.779 --> 00:12:21.519 See what happens. And if you want everything 00:12:21.519 --> 00:12:24.659 I built, the prompt that I built, the GPT template, 00:12:24.980 --> 00:12:28.899 the Python code, even a walkthrough video, it's 00:12:28.899 --> 00:12:31.220 available to all paid members of my sub stack. 00:12:31.419 --> 00:12:34.409 It's only $5 a month. It helps support this kind 00:12:34.409 --> 00:12:36.309 of content and gives you access to the tools 00:12:36.309 --> 00:12:40.409 that save your time. You can check it out at 00:12:40.409 --> 00:12:44.289 mukundansankar .substack .com. Essentially, M 00:12:44.289 --> 00:12:48.049 -U -K -U -N -D -A -N -S -A -N -K -A -R .substack 00:12:48.049 --> 00:12:52.269 .com. And substack is S -U -B -S -T -A -C -K 00:12:52.269 --> 00:12:56.110 .com, right? Totally optional, but if you do 00:12:56.110 --> 00:12:59.950 join, I'd love to see what you build. Tag me 00:12:59.950 --> 00:13:04.940 with your success story. I'll feature it in a 00:13:04.940 --> 00:13:07.700 future episode. Now until next time, protect 00:13:07.700 --> 00:13:11.299 your creativity. Automate the rest. Thank you 00:13:11.299 --> 00:13:13.899 for tuning in to another episode of Tita Neha 00:13:13.899 --> 00:13:14.440 with Mukundan.