Hey friends, welcome back to another episode
of Teta and AI with Mukundan. Now, if you ever
felt like content creation was fun until promoting
it killed your vibe, this episode is for you.
Because that's what happened to me. Whenever
I create content, I want my work to be seen.
That's why we create, right? To be seen and to
be felt. So basically, when you're writing content,
you want to be able to market it to other platforms.
You want to be able to have other people see
what you've written. Now, I write a lot on medium
.com, which is a popular blogging website. You
can see some of my work on the Medium website
linked in the show notes. But here's the thing.
Every blog I write comes with a hidden cost.
Now, if I want to repurpose or cross -promote
my content across platforms, I needed to write
it in the language specific to that platform.
Now, I don't just mean reposting the links. It's
not as simple as that. So it means like when
you're writing, let's say you've written a blog
on medium .com and it solves... Maybe it just
gives you a guidance of how to use AI in ChatGPT
or something. Maybe just how to use ChatGPT.
It's a good tutorial on how to use ChatGPT. You
want people to be able to see it. So when you're
writing it on Twitter, you will have to use maybe
a short form. Maybe I think it's 140 characters.
I don't know if that's still applicable. But,
you know. twitter may need like a shorter version
essentially um and then maybe facebook when you're
trying to facebook or meta whatever when we are
trying to post it on meta you would need to post
it to relevant meta groups right where you can
have your content gain more traction your you
when you're posting it on youtube as well it'll
be something else On Reddit .com, you may need
to find the right subreddits to post it on. So
basically, each of these content would need language
specific to that platform. So like I said, it's
not just reposting links. So Twitter may need
hashtags. Instagram may need captions. LinkedIn
may need some thought -provoking posts. And Reddit
would need the subreddits. So, this is a lot
of work for a content creator if they want their
work to be truly seen. And, you know, every time
I write something, it's just tiring to be able
to promote it. So, it's not just, you're not
writing for one platform like I'm saying. It
can be a lot. It can be exhausting. I'm writing
the content one day and the next day I'm spending
on just promoting it across platforms. And that
is a complete waste of time in my opinion. Because
when I'm writing it and it takes me less time
to actually write it than it takes to promote
it. So I would end up procrastinating a lot because
of the marketing efforts needed. And one day
I just hit a wall. I was done. And then I think
a couple of nights later, something just struck
in me. Like I asked myself, what if the blog
could promote itself? And today I wanted to share
my exact turning point and the master prompt
that I created, how I built my own AI content
engine and how you can use it to save time, reduce
stress and 10x more impact. Now, if you're ever
tired of burning out on promotion, you're going
to love this. Let's start with something we all
feel, but we rarely say it out aloud. Let me
know if any of this sounds familiar. If I post
on Twitter, I have no energy for LinkedIn. My
blog is great, but no one sees it. Promotion
takes longer than writing. I want to write more.
But I feel stuck doing threads and captions.
Sounds familiar? Yeah, me too. At first, I loved
writing. Every time I hit publish, now I feel
like a content agency. I need to format, rewrite,
resize, translate tone. It's exhausting, right?
I got into writing to share ideas, not to be
a marketing machine. Eventually I just paused.
I had to stop publishing. And in that space,
I realized I didn't need to quit. I just need
to systemize. So I asked, what would it look
like to build a system that turns one blog into
eight different voices? And that single question
changed everything. To fast forward to a single
quiet night. No caffeine, low energy, just me
and a forgotten blog post. I had this thought.
What if I could feed this into something that
knew exactly what to do with it? So I opened
up the favorite GPT platform everybody uses.
Favorite AI platform. Chat GPT and I typed. Turned
this into a Twitter thread. Turned this into
a Reddit post. A LinkedIn update. The results
were surprisingly strong. I iterated. I wrote
a prompt. Then rewrote it. Took maybe 10 to 15
attempts, I think, to get it in the voice I wanted.
And then I finally tuned it until it felt like
me. But I also optimized it for each of these
different platforms. That night I scribbled one
sentence into my notes app, turned one blog into
many voices. And that idea became like a one
-to -many content engine. So writing one blog
post and turning it into many different small
posts for each of these different platforms.
Now here's how I built it step by step. First,
I created a custom GPT inside of ChatGPT. If
you have never done this before, it's easier
than you think. You would just need a ChatGPT
plus subscription or a premium subscription of
ChatGPT. This is a paid one. And you head to
Explore GPTs. Click on a Create GPT. Name it
something like Cross Platform Promoter or whatever.
Paste it in the master prompt, which I'll share
how to get to it at the end. Next, I also wanted
something local in my system, something that
I am able to do in my computer itself, in my
desktop itself. It's something faster. So I built
a Python -based program to do this. Now, if you're
familiar with Python, stay on for this part.
But if you aren't, then feel free to skip. Basically,
I wanted to use Python to build out an application
that does this promotion part for me. So it's
like a simple Python -based library of a streamlet.
So it helps you build these cool websites using
Python. So I built a simple user interface where
I just have a big text box. and like a little
button which will turn my so the text box is
where you paste the content and and the button
is what helps you to turn that content into these
different voices this different platform specific
post and one button click later you get like
a twitter twitter thread an instagram caption
a reddit post for the subreddit youtube script
idea LinkedIn post, Facebook copy, TikTok angle,
subscribe notes, whatever, right? This app basically
talks to GPT -4 behind the scenes. You don't
need to code that part. You just run it, right?
And it is easier than you think. It's just, it's
just like, we should be doing this. Just surprised
that we, how, you know, How our life can be so
complex and we try to make it even more complex.
And it doesn't need to be, right? And that's
what my learning out of this was. I've been making
my life more complex than it needed to be. Let
me give you a real example. I had this blog,
Why AI Can't Replace Human Creativity. Now, it
didn't get any traction when I first posted it.
But using the system, the Twitter thread got
replies. So people were engaging. I mean, yeah,
it's just at least there is some impressions.
Whenever I write something, there's impressions
there which I wasn't able to get on my regular
post. Regular post is something which I would
create by myself. try to see an engagement but
it wasn't working i would definitely get more
engagement at least more impressions so the reach
was increasing right so some of these posts saw
engagement but i think the point is you can obviously
modify it when you before you send it out but
it will give you the starting point which you
need the whole advantage of this is like it's
not just You're saving time. Each of these posts,
they are sounding like me. They are tuned for
where I was aiming for it to go. Right, so now
let's zoom out for a second. Let's look at like
a 10 ,000 feet overview. Let's just not deep
dive. Let's look at the bigger picture. This
isn't just about automating posts. It's about
reclaiming your energy as a creator. Now, it's
about also getting your passion back as a creator.
Now, once I had the system, I wrote even more.
I wrote more and more and I promoted better.
I stopped dreading that back -end work, promoting.
This tool gave me that space to focus again on
my passion of writing content. And the peace
that I didn't need to do it all manually. So
if you've been nodding along so far, here's my
invitation to you. Pick a blog. Try the prompt.
See what happens. And if you want everything
I built, the prompt that I built, the GPT template,
the Python code, even a walkthrough video, it's
available to all paid members of my sub stack.
It's only $5 a month. It helps support this kind
of content and gives you access to the tools
that save your time. You can check it out at
mukundansankar .substack .com. Essentially, M
-U -K -U -N -D -A -N -S -A -N -K -A -R .substack
.com. And substack is S -U -B -S -T -A -C -K
.com, right? Totally optional, but if you do
join, I'd love to see what you build. Tag me
with your success story. I'll feature it in a
future episode. Now until next time, protect
your creativity. Automate the rest. Thank you
for tuning in to another episode of Tita Neha
with Mukundan.