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Welcome back to the Life's Next Lesson Plan podcast.

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In episode 11, we laid the foundation for launching a side hustle.

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And the enthusiastic feedback has prompted me to take it a step further, offering a training

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session designed to transform your side hustle idea into a thriving enterprise, paving your

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way to becoming your own boss.

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In this episode, we'll delve into advanced strategies to scale your venture using social

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media.

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We'll explore how to craft compelling content that resonates with your target audience, select

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the most effective platforms for your niche, and harness analytics to refine your approach.

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By implementing these tactics, you'll be equipped to expand your reach, boost engagement, and

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drive significant growth in your business.

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Whether you're ready to scale now or plan to revisit this episode in the future when

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you're ready, these insights will empower you to leverage platforms like Instagram,

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Facebook, LinkedIn, and YouTube to elevate your venture.

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So let's get started.

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Thank you for joining me for another episode of Life's Next Lesson Plan.

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I'm Rachel and I started this podcast during my 29th and last year as a high school teacher.

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Goal of my work with Life's Next Lesson Plan, as well as my Live and Learn Patreon, is to

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create a connection where we are all teachers.

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We all have lessons and stories to share that can help others.

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I'm so fortunate to be able to extend the four walls of my previous classroom to an

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unlimited audience where we can all learn from each other.

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And my guests are some of the most inspirational people with the best stories and lessons I

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know, which is why I want to share them with you.

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Their words are something everyone should hear.

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It is my hope that you are able to take away something from each episode to apply to your

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own life, whether that be a career search, path to a more fulfilling life, or new ideas

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on current topics.

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Just to revisit briefly what we talked about in episode 11, we were starting at the basic

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foundational level with just what could I do as a side hustle, basically trying to think

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about different things people come to you for, what your expertise is, what value you

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can add to other people's lives.

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And then once you sort of had an idea there, how to start with the basics of building a

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brand.

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Next, we're going to pick up here in this episode on how to identify your audience and

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your brand voice and defining who your ideal customers are, what messages you might want

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to communicate, how you could tailor your content, your tone, your visual style to resonate

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with who you think your target audience is.

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Knowing this in advance and kind of writing that out could help you create a more consistent

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brand voice across all your platforms.

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So when we talk about platforms, we're going to talk in this episode about social media.

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Again I can only go based on my own experience here, so there's definitely a lot of other

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places that you could look for additional information.

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I'm just going to use what has worked for me.

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Expanding your side hustle and getting more eyes on your content, if that is a goal that

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you have then you would want to look into using social media.

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So the biggest thing there is again like I said in the previous episode is to start small

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and with what you're comfortable with.

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So not every social media platform will be a perfect fit perhaps for what your side hustle

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is.

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So let me just kind of go over the different audiences on the different platforms.

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Instagram and Pinterest for example are ideal for visually driven businesses like art, fashion

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or food.

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So these platforms use high quality images with engaging stories and video reels to showcase

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your work.

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You can kind of think about also the people and what age demographics are on these platforms.

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Now it is all the way from 12 years old up to I would say unlimited users.

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Maybe compared to Facebook, Instagram might have a little bit younger demographic but

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I feel like now a lot more people are on Instagram.

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And speaking of Facebook, that in the past has been a great place for building community

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and engaging with your customers. You can have private groups, you can host events.

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If you wanted to you can have targeted ads built in.

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I have not done the last part but I've definitely used the private groups as well as public

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groups can be a really great way to gather people.

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I know a lot of podcasts or different like I'm in a hiking group, I'm in a wellness group.

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You can kind of tailor that to different demographics and then if you host events you can have those

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be public or private as well through Facebook.

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LinkedIn is great for B2B services business to business or professional consulting.

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So you can publish articles here, you can share different sort of innovation related

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to your niche, you can also network with industry professionals.

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It's kind of fun to just see who else is out there, what their portfolios or their websites

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look like just to get ideas as well.

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Formerly known as Twitter, now known as X, I think that's been a difficult name change

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for a lot of people is useful of course still for those quick updates, industry news and

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connecting with people in related fields.

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Love, love, love Twitter back in the day for a lot of collegial chatting and networking

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and also we can use it to live tweet events that are going on and just to follow certain

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hashtags or trending topics.

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I know I jumped on it after the Super Bowl halftime show because I knew there was going

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to be a lot of dialogue about that and I like to go on X after major world events like that.

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And then lastly, I'm not familiar with or I'm familiar with it but I'm not on TikTok.

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I know a lot of influencers make their living through TikTok.

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This is a platform for short engaging videos that can quickly build brand awareness, especially

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if your side hustle appeals to a younger demographic.

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And then lastly, YouTube.

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It is amazing what you can find on YouTube.

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This can be a game changer for expanding your side hustle.

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Again I think I mentioned this in episode 11.

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I had zero plans to start a YouTube but when I shared my goals with my sister, she basically

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was like you have to do it.

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So again, you can do it at your own comfort zone.

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There are a lot of ways to have a faceless YouTube channel.

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Again, tailor things to your comfort level.

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So first, you kind of set up a dedicated channel.

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This is branded like we talked about in the first episode.

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You want to have kind of all your platforms branded the same way with the same art and

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color and title.

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And you want this to reflect your side hustle's personality.

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So using your professional looking logo and a banner, you can write some compelling content

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for your channel description explaining what you offer on this platform.

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Next you want to think about the type of engaging content you want to put on YouTube.

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So you can go live on YouTube.

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You can have long form content for me that would be my podcast.

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Definitely they just upload right from my RSS feed to my YouTube each time an episode

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is published.

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I did start to create some long form kind of lesson videos, tried and true things that

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I've used in the classroom that I think would help others.

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I have so many ideas for long form content on YouTube and just not enough time right

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now to create.

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I've been mostly focusing besides the podcast on YouTube with YouTube shorts because I've

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been counting down my last 100 days in the classroom by having these are 60 second or

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less videos that post that's why they're called shorts.

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There is kind of a recipe for a short.

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I don't always follow it because again time working a full time job and creating content

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is difficult.

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So you want to just think about ways you can add value to your audience of your niche.

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These could be tutorials.

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People love behind the scenes looks.

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These could be product demonstrations, success stories or even what not to do or I did this

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and it failed don't be like me.

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The biggest thing here and you can use chat GPT or other AI for the help writing your

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descriptions and SEO tags and hashtags.

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The biggest thing is that you want to have a hook but you can definitely ask chat GPT

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tell them what is in your short or an idea you have for a short and it will literally

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create an entire script with a forward for you.

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There you want to just make sure that you have really clear visuals and clear audio

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to keep the viewers engaged for the 60 seconds.

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When we're talking about SEO or search engine optimization this is not an area that I had

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ever been trained in so I'm learning a lot about this as I go.

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YouTube is the second largest search engine which is I had to wrap my head around that

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too I believe it.

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So optimizing your video titles, descriptions and tags is essential.

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Using relevant keywords that target your audience that your audience might search for is huge.

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You can also look at what topics have been trending on YouTube.

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There's a great tab when you're in YouTube in your creator dashboard on the upper left

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there is a tab called inspiration.

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It's amazing.

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You can basically ask it for ideas of what to create related to your niche.

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It will even help you writing the scripts and descriptions and help you with your discoverability

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on YouTube.

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With anything, any platform that you try, consistency is key.

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So if you're starting to attract an audience and you want to come back, you want them to

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come back and you become inconsistent so you disappear for a week or a month they're going

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to forget about you.

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So develop a schedule against start small.

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This is really hard.

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I realize I'm having a hard time with it myself but the more regular your uploads are, the

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more quickly you will build a loyal audience and signal to YouTube's algorithm that your

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channel is active and worth recommending because YouTube will decide what it pushes out and

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recommends to its users.

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Learning that as well.

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You want to engage with your audience so you want to encourage viewers at the end of your

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content to like and comment and subscribe.

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You want to give them some call to action to do those things, to respond in the comments.

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You can ask them for feedback or suggestions for future content.

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Engagement on your posts boosts your video's visibility and helps build a community around

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your brand.

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And then also you can cross promote your content.

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This is what I have been trying very hard to do is using your other social media platforms

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to drive traffic to your YouTube.

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So I've been sharing my YouTube link on my Instagram mostly.

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A little bit on Twitter, maybe a little on LinkedIn.

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You can embed videos onto your website or your blog or your other social media platforms

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and send them.

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So for my 100 days of left of teaching videos, I might tease out the first four to seven

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seconds on one platform and that usually has the hook in it.

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And then what you do is put full video link here and then hopefully if they're interested

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from the hook, they will continue on to YouTube to watch the rest of the video.

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So use all of these different platforms together.

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I usually have a plan for each podcast or for each day that I'm counting down.

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What is my topic going to be?

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What are some of the hashtags going to be?

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What is my messaging going to be?

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And then I switch it up based on the platform and kind of batch it out and do it all at

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one time.

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I have gotten into analytics a little bit to analyze the performance of my posts.

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YouTube will do this automatically for you.

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There's an analytics button right on there where you can see how many people are viewing

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your content, how many are new users, how long they're staying on your channel.

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I know for my RSS feed for my podcast, I can see how many people are downloading the episodes,

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which episodes are more popular, what time they're listening to or downloading the episodes.

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And this isn't a, if you're just starting out, this maybe is not a concern.

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But maybe when you get into things and get more comfortable and you're like, okay, what

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else could I do to optimize all this content that I'm creating, then maybe you want to

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monitor the metrics like the watch time, audience retention, click through rates.

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But in the beginning, that might just be really overwhelming.

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So you can always come back to this and do that later.

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By integrating YouTube and these other social media platforms, you'll boost your online

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visibility and then hopefully build a deeper connection with your audience.

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This can take time, but if you put in that time, it can significantly help you expand

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your reach and drive growth for your side hustle.

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Okay.

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So now we're on social media.

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We have chosen the platforms that we are going to focus on to start.

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You can always add to this and expand.

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But now you need to think about what you want to post, your engaging content, your content

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strategy.

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You want to have a little bit of a mix between educational posts, some behind the scenes kind

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of personal content, maybe some customer testimonials, if that fits your niche, some interactive

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content like polls or Q and A's.

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But again, with everything, consistency is key.

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So it's best to start small and just know what you can do regularly using features like

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stories, live streams, reels and keeping your audience engaged.

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Again, easier said than done, especially if this is just something that you are doing

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on the side.

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But if it's important to you creating that consistent calendar, I do actually have a

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calendar that I keep.

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Otherwise it swirls around in my brain and takes over all my thoughts.

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So if you can maybe use a calendar or create a calendar for yourself with dates and what

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you're going to try to do on those dates, it really helps.

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I sometimes too, once I finish recording a podcast and I've titled it and I've done

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my intro and my outro and my show notes, I will just while it's fresh in my mind, create

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some content at that point.

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So it's kind of 50-50 for me right now depending on time that sometimes it's on the fly.

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I have to get this up today.

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I'm going to do it right now.

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I don't have anything paired in advance or sometimes, hey, I have some extra time after

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doing this.

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I'm just going to batch a bunch of posts and do a bunch of content.

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My hair is washed today.

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I'm going to film some stuff.

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So it's up to you.

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There's no right or wrong for that, but the biggest thing is to just try to have a consistent

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presence.

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A big thing too is just the authentic nature of your account.

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So you want to talk about your journey and your side hustle, why you started it, why

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it's important to you, what kind of value you think you can provide, challenges that

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you've overcome.

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Oftentimes something is important to us because it fills a need that we had.

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Or again, you chose this because people were coming to you consistently and asking about

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it.

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So it definitely is fulfilling answers to those questions that you're constantly getting.

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So people connect with real stories.

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Don't be afraid to show your behind the scenes and your thought process.

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I think I often overlook this sometimes.

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I think either, oh, people don't want to hear this story or my thinking or me talking about

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myself.

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And then those are always the videos that get the most feedback.

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So I have to take my own advice there as well.

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And reach out to people who give you great feedback.

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I know the people who have sent me messages and said, I've been listening to your podcast

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every week as soon as it comes out and I'm really enjoying it.

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And I say, thank you so much, would you mind giving me a rate and review or depending on

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your niche, if you have customer testimonials or success stories that they don't mind sharing,

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any photos or reviews or quotes with their permission, it's really nice for others to

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hear how your hustle is helping other people's lives.

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So don't forget about kind of the personal side.

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I know this was a mistake of mine in the classroom that I often made was like business, business,

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business all the time, so much to do.

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And forgetting to slow down and just be a human sometimes.

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I need that reminder myself.

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So engaging with your community comes from, you know, organically those connections and

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behind the scenes and those personal stories and people are going to feel more likely to

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engage with you if you are engaging with them.

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So if they are leaving you comments or messages or reviews, definitely respond, participate

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in those conversations, comment even on if you notice people following you or liking

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your posts, you know, reach out to them.

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This builds relationships.

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I always ask if a message on the podcast or post really resonates with you and it makes

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you think of someone, I do this all the time.

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In fact, I have to apologize sometimes because I'm like, I'm sorry, I'm sending you another

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podcast or I'm sending this to you again, but it's because I love you, you know, because

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I listened to this and I think it's a really important message for you.

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I was thinking of you, right?

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So I think if you can do that for others and they will do it for you and you're just trying

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to give other people important information that can help their lives.

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But overall here, just be responsive, make sure that, you know, if you are getting messages

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and feedback that you respond promptly, there are always going to be trolls and then you're

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just bless and release.

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Well I should say block, bless and release and hopefully those are few and far between.

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That is a big reason I did not want to expand to YouTube because you just don't know.

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I feel like you can kind of see on Instagram and Facebook and those other platforms who

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is following you and looking at your stuff and it's just a little more general with YouTube

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and it makes me a little bit more uncomfortable, but if I want to get more eyes and ears on

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my podcast, that was a risk I was willing to take.

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I can always change my mind.

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You could always change your mind.

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Feel it out.

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You don't know until you take the leap, right?

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If I haven't said that enough, you just don't know.

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You have to start, feel it out and then make your decision from there.

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Also ask your audience if they're willing to share links to things that work for them.

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Share photos, reshare their content.

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They're going to reshare yours and you kind of have this as they're calling it now, parasocial

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relationships, but that's the way of our world now, fortunately or unfortunately is we can

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meet people we would never meet face to face, but also a lot of times we're just interacting

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through a screen.

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We're going to try to focus on the positive with that and how we can use it to build value

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in other people's lives and how it can enrich our lives by giving us a purpose through this

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extra venture.

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Along that same line, this is a big part of what I've been doing with the podcast is to

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collaborate and network.

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Think about who you can partner with and what brands align with your message.

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If I want to monetize a podcast, I need to post consistently, have good content and get

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my listens and downloads up.

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I can also reach out and have sponsorships and ads.

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That is not easy to ask people to do that.

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If you want to monetize, these are stepping out of your comfort zone opportunities to

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partner with other businesses or influencers or customers who align with your niche.

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These collaborations can help you reach new audiences and give you credibility.

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Your guest posts, shoutouts, or maybe you do a joint live session.

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I'm trying my first live Q&A with a guest who I just had on the podcast.

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I'm really excited about it because it's heart and hormone health for women.

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So it's a topic that's really near and dear to my own heart.

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I'm going to stop here for a second to take a little break.

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Again, that's a lot of information and we'll be back after this short break.

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To those of you who have followed me for a while, you know that I value mental and physical

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wellness.

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Personally, I've worked with a few different coaches over the years and even been one myself.

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If you are looking for education and support in your own wellness journey, I would love

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to invite you to the wellness community I am currently in that keeps me accountable

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daily with my nutrition and movement.

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If you are a Facebook user, you can search for our free group called TeamMG.

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This group is led by my coach Megan Grimord, who is a certified trainer and nutrition

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coach.

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She offers lots of education and support for your wellness journey.

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If you want to get to know Coach Megan more, you can follow her on Instagram at all lower

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case Megan M E G A N underscore Grimord G R I M O R D or even listen to her on episode

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10 of the podcast.

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She has also created a discount code for my listeners.

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Just go to her website www.team-mg.com and enter code lesson plan 10 to get $10 off any

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of her premium coaching packages for the first month.

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Coach Megan is a busy mom like me who works full time, so I appreciate her practicality

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mixed with some tough love to keep me going.

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I'd like to invite you since you're here with me on the life's next lesson plan podcast

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is to check out our series on my live and learn Patreon.

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In February, we have an exciting collection of self love going on right now with each

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week focusing on different aspects of self love with practical tools and strategies to

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incorporate into your everyday life.

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We are also going to be having a culminating book talk on March 1st with the book called

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Worthy by Jamie Kern Lima, which was recommended by Anna Strelow in her episode.

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And then in March, I'm so excited to have a heart and hormone health series with an

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upcoming guest that you are about to hear from in episode 16.

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She will actually be joining me at the end of the month for a Q&A about all things heart

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and hormone health related, which is really exciting.

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So I hope you'll listen to her on episode 16.

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Her own health journey will shock and awe you, I will just say.

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And I'm really excited to have her over on the Patreon.

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So with Patreon, if you're not sure how it works, you can do it a couple different ways.

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I do have some subscribers who are just monthly subscribers.

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They get everything on Patreon for $5 a month, which is a great deal.

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They are allowed to listen to all the episodes, participate in all the activities.

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Or if you're not ready for a monthly subscription, you can just buy collections.

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I usually offer them at half price.

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So our February collection, which is four events, which would be $5 each typically,

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is just going to be $10 instead of $20.

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And then I'll do a $5 collection for the heart and hormone health.

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I know in January, we had the Sunday Scaries series, and I put that together as a collection

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for $5 for you as well.

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So I hope you'll join us if you would like extra content over on our Live and Learn Patreon.

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Before we come back from our break, I'm just going to answer one Ask the Teacher Anything

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question, because I know people enjoy these with a little bit of a way to break up the

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long episodes.

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So one question I got, which I liked a lot, which is, what advice would you give to other

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teachers contemplating a career change?

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And this is part of why I like to have former teachers on the podcast, because I'm looking

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for their advice.

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And also, I've probably already followed their advice when making my decision.

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But I think a couple of things here is one, if you feel that you need a change, just don't

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drag it out for years and years and years until you're miserable.

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I think everybody I talk to says, I think I waited a little bit too long.

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And this is unfortunately what happens with, I can only speak from teaching because that's

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the only full-time career I've had.

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But there's such a push and it's a financial, completely financial, and I get it.

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You have to stay till a certain age, because at 55, you get your pension.

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But then if you stay longer, there are different benefits and money that are involved in that.

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And if you can push it out even longer, and that's great.

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But quality of life does not equate to money.

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And you can always make money.

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Again, we're going to have to agree to disagree.

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I know this is very controversial because a lot of people have things at stake.

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They can't just make these kinds of decisions.

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And I do too.

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But I'm firmly believing in that something will work out.

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I just always get a very strong feeling when I make big decisions and I can't turn back

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once I make the decision.

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I don't take it lightly.

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I've been thinking about it for years.

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So the first thing I would say is just when you get the feeling, start putting the plan

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into motion.

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What would I need to do?

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What's my plan A?

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My plan B?

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My plan C?

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And then make it happen.

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And then the second thing with that, and again, this is what you hear from the retirees on

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this podcast, is how will you bridge that transition?

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And that's not that I need to fill up all my days with all these things.

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If anything, if you listen to Anne in episode 14, she's going to tell you quite the opposite.

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Breathe.

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You don't have to do anything.

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You having a long career is enough.

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And again, there's financial implications to this.

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I realize, but we're a hustle culture.

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We're a comparison culture.

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We're make as much money as you can culture.

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And if you look at people at the end of their lives, none of them are saying, I wish I had

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more money.

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I wish I had worked more.

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And twice now in the last week, I have heard people close to me in my life say, we are

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under 20 years away from 70.

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And wow, not that 70 is the end of your life because it's not.

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But when you think about how your life could be different at that age and how fast 20 years

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goes, I mean, I can't believe I've been teaching for 29 years.

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Where did the time go?

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So really think about what you will need when you go through that transition.

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And if it's, I've watched the male retirees meet up once a week to golf together, female

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retirees having a book club together.

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If it means I'm going to go visit my child who no longer lives at home once a week, I'm

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going to need to have a part time job for fun, I'm going to start painting, which I put

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to the wayside.

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Just think about it.

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And this can change.

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But you've heard a lot of the advice from other people who have had major identity changes

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in their lives.

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And just picture what you want that next chapter of your life to look like.

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And then try to honor that as much as possible.

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We are back from our break and we are ready to start thinking about how to scale our side

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hustle now based on the posting that we're going to be doing, the increased eyeballs

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on our content, hopefully.

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And when our consistent posting starts to gain traction, we can consider about growing

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and maybe think about using automation.

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So scheduling apps or social media planners.

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And then just if you do start to monetize or think about monetizing, this is hard without

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knowing exactly what your side hustle is.

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Each side hustle has a different way to monetize.

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But if you do start to recoup some of the expenses, if you did have expenses to setting

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up your side hustle, consider reinvesting those profits into tools or marketing to grow

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your side hustle further.

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So if we want to talk about reinvesting your profits, you want to think about purchasing

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better equipment, maybe different software, hiring a freelancer to help you with tasks

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to free up your time.

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I know different entrepreneurs that I've listened to, this is where they maybe hire someone

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on as an assistant or even just getting more child care so that they can create content.

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One of my favorite influencers slash podcasters, she has a lot of titles, but she talks about

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how sometimes rather than driving her own vehicle to get somewhere, she will take an

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Uber because her time is worth so much money and she can actually create content on her

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phone when she's not driving and so that is a better use of her time and money.

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I just think that that's funny to me.

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So I love that example.

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But if you're creating content, you can upgrade your camera or your editing software.

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I know that was a huge game changer for me.

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I started with the free version of podcastle AI for my editing software and I was able

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to ditch even using a microphone after upgrading to the better editing software.

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Not that it mattered because the microphone wasn't that expensive or cumbersome, but I

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can literally, I'm thinking about when I'm in my camper, bringing the least amount of

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equipment as possible.

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That's just really helpful.

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So my glamour light, as I like to call it, my little Alex Earl light, $14.

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00:36:49,000 --> 00:36:54,120
I just this week purchased something which I should have had this whole time that I was

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commuting and just didn't.

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It was $9.99.

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Is a place to prop up my phone in my car so that I can kind of do some commute conversations.

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Small, these are small investments, but just sort of to maximize your downtime or maximizing

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your time just so that you can do things more easily and efficiently.

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Also you might want to just look at kind of how your marketing, because marketing is crucial

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when it comes to scaling.

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So we're talking today about starting small with experimenting on different platforms

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and different audiences and looking at what works.

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You can also think about when you look at your analytics, trying to understand your audience

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00:37:48,800 --> 00:37:49,960
better.

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And if you do want to invest in some marketing, some targeted ads, you can think about that

463
00:37:56,440 --> 00:37:57,760
down the road.

464
00:37:57,760 --> 00:38:04,320
I think a big thing too is partnering up with someone if you can promote their business

465
00:38:04,320 --> 00:38:06,280
and they can promote yours.

466
00:38:06,280 --> 00:38:14,640
That's often a great trade, especially if you're starting small without a very big budget.

467
00:38:14,640 --> 00:38:22,480
And then as much as you can streamline as things start to get bigger, looking at, I

468
00:38:22,480 --> 00:38:30,240
love, I didn't want to do it, but got pushed out of the nest by my younger sister.

469
00:38:30,240 --> 00:38:38,600
My website has now templates for emails, for invoicing, for scheduling, for SEO.

470
00:38:38,600 --> 00:38:44,320
It actually is saving me time and putting a more professional look on my brand.

471
00:38:44,320 --> 00:38:46,280
I use Squarespace.

472
00:38:46,280 --> 00:38:48,680
There's a million other, I know, Flowdesk.

473
00:38:48,680 --> 00:38:56,040
A lot of people use for their email and they have those features in them as well.

474
00:38:56,040 --> 00:38:59,160
Organizational tools, I've used Asana.

475
00:38:59,160 --> 00:39:03,520
I used Notion in the classroom with my students.

476
00:39:03,520 --> 00:39:04,800
There's Trello.

477
00:39:04,800 --> 00:39:05,800
There's Monday.com.

478
00:39:05,800 --> 00:39:11,800
I mean, you can pretty much just search on the internet now and explain what kind of

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00:39:11,800 --> 00:39:18,160
organizational tool you need, what kind of help you're looking for.

480
00:39:18,160 --> 00:39:21,560
And it will spit out suggestions for you.

481
00:39:21,560 --> 00:39:28,320
So if you're starting to gain momentum and things are going really well for you, your

482
00:39:28,320 --> 00:39:35,200
side hustle might eventually evolve into a more full-time gig.

483
00:39:35,200 --> 00:39:41,760
This is different for every niche and it just depends on timing.

484
00:39:41,760 --> 00:39:43,400
It depends on your audience.

485
00:39:43,400 --> 00:39:46,160
It depends on your content.

486
00:39:46,160 --> 00:39:51,560
And the bigger you get, maybe the more you can outsource more of your routine tasks.

487
00:39:51,560 --> 00:39:56,200
One of my favorite podcasts to listen to is How I Built This.

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00:39:56,200 --> 00:40:05,560
And I mean, they talk about major entrepreneurs on that show like Sarah Blakely and Kate Spade,

489
00:40:05,560 --> 00:40:15,800
these major brands who started in their living room, small, and got shut down and failed

490
00:40:15,800 --> 00:40:16,800
in.

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00:40:16,800 --> 00:40:18,960
You know, it's a struggle.

492
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But take it slow.

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Ensure you have a financial cushion.

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Gradually invest more over time.

495
00:40:29,280 --> 00:40:36,120
And the bigger it gets and the less you feel comfortable with what you know, look to people

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00:40:36,120 --> 00:40:39,880
who are expert in that area to help you.

497
00:40:39,880 --> 00:40:42,880
So scaling isn't just about working harder.

498
00:40:42,880 --> 00:40:45,440
It's about working smarter.

499
00:40:45,440 --> 00:40:51,080
And this is definitely something that I have been able to transfer from being a journalism

500
00:40:51,080 --> 00:40:58,320
teacher who was overseeing a yearbook, which is enough of a project in itself, and then

501
00:40:58,320 --> 00:41:04,960
a daily news website, and then a literary arts magazine production of that along with

502
00:41:04,960 --> 00:41:07,160
all the different social media platforms.

503
00:41:07,160 --> 00:41:11,200
And that's just one class that I teach in a day.

504
00:41:11,200 --> 00:41:16,280
So there's a lot of different deadlines, a lot of different balls in the air and things

505
00:41:16,280 --> 00:41:18,080
to coordinate.

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00:41:18,080 --> 00:41:21,680
And you definitely find systems to put in place.

507
00:41:21,680 --> 00:41:26,840
I mean, my 11th yearbook was the easiest yearbook because I had all the systems.

508
00:41:26,840 --> 00:41:27,840
I knew the schedule.

509
00:41:27,840 --> 00:41:29,600
I knew what was coming next.

510
00:41:29,600 --> 00:41:35,880
Every year we were finishing earlier and earlier because I could anticipate what's coming next.

511
00:41:35,880 --> 00:41:39,300
So that comes with time.

512
00:41:39,300 --> 00:41:46,000
And if you stick with it and you're patient and you're persistent, gradually things should

513
00:41:46,000 --> 00:41:47,320
hopefully go your way.

514
00:41:47,320 --> 00:41:53,960
Just continue seeking out people who are steps ahead of you and looking at what they are

515
00:41:53,960 --> 00:41:55,560
doing.

516
00:41:55,560 --> 00:42:02,160
As we wrap up for today, I'm just going to keep it simple with next steps or homework,

517
00:42:02,160 --> 00:42:09,160
action steps for you is again, thinking about like we did in the last episode, who are auditory,

518
00:42:09,160 --> 00:42:17,600
what our audience is, what our niche is, where we want to get our message out, pick one,

519
00:42:17,600 --> 00:42:26,400
maybe pick one platform and plan out a post a day, a post every other day, Monday, Wednesday,

520
00:42:26,400 --> 00:42:29,840
Friday, Tuesday, Thursday, Saturday.

521
00:42:29,840 --> 00:42:35,640
However you want that to look and then make yourself a little calendar on Mondays, I'm

522
00:42:35,640 --> 00:42:38,200
going to do something motivational.

523
00:42:38,200 --> 00:42:42,120
On Wednesdays I'm going to do something behind the scene.

524
00:42:42,120 --> 00:42:46,040
On Friday I'm going to add value in some way.

525
00:42:46,040 --> 00:42:50,920
And if I have a bonus post on the weekend, maybe I can get some testimonials or do a

526
00:42:50,920 --> 00:42:54,480
Q&A or a poll or something interactive.

527
00:42:54,480 --> 00:42:58,920
So start small, pick one place.

528
00:42:58,920 --> 00:43:05,320
Again you can do the content the night before on the fly the day of if you're comfortable

529
00:43:05,320 --> 00:43:08,080
doing that or you can batch it.

530
00:43:08,080 --> 00:43:14,720
You can sit down in one half an hour of time and say, okay, these are my three posts for

531
00:43:14,720 --> 00:43:15,720
the week.

532
00:43:15,720 --> 00:43:17,520
I'm going to do them all right now.

533
00:43:17,520 --> 00:43:22,840
You can even schedule them so you don't have to worry about putting them up on those days

534
00:43:22,840 --> 00:43:24,400
and away you go.

535
00:43:24,400 --> 00:43:30,360
And then in your next 30 minute batch of time that you have, you're going to do the same

536
00:43:30,360 --> 00:43:32,480
thing for the following week.

537
00:43:32,480 --> 00:43:37,320
And then if you get comfortable with that, you can always add to another platform or

538
00:43:37,320 --> 00:43:42,200
you can add an extra post or two posts a day.

539
00:43:42,200 --> 00:43:47,280
But just starting consistently small.

540
00:43:47,280 --> 00:43:53,800
There's so much obviously that goes into this and I don't want to do a disservice to these

541
00:43:53,800 --> 00:43:57,560
topics but I also know that we're limited on time here.

542
00:43:57,560 --> 00:44:00,520
My experience is limited as well.

543
00:44:00,520 --> 00:44:06,680
But I'm hoping that there are some people listening who this can be helpful for.

544
00:44:06,680 --> 00:44:13,480
And I've definitely taken my own advice when I want to do something that I've never done

545
00:44:13,480 --> 00:44:14,480
before.

546
00:44:14,480 --> 00:44:18,320
I look to the people who've done it and who have done it well.

547
00:44:18,320 --> 00:44:25,720
I'm always here to help and ask questions at the level that I'm operating at.

548
00:44:25,720 --> 00:44:30,320
But I hope that this can be of service to you either today or down the road when you're

549
00:44:30,320 --> 00:44:31,320
ready.

550
00:44:31,320 --> 00:44:39,120
I'd love to hear your feedback on this episode and episode 11, which is where we started.

551
00:44:39,120 --> 00:44:43,400
And this topic of side hustles, whether you've had enough on the topic or you'd like me to

552
00:44:43,400 --> 00:44:45,960
expand on some of these ideas.

553
00:44:45,960 --> 00:44:51,440
We could also do a Q&A episode together where we gather to help each other as we create

554
00:44:51,440 --> 00:44:54,080
and build our side hustles.

555
00:44:54,080 --> 00:45:01,200
DM me on Instagram or Facebook or drop a comment on our website at lifesnextlessonplan.com

556
00:45:01,200 --> 00:45:03,880
with any feedback and ideas.

557
00:45:03,880 --> 00:45:08,640
And be sure to share this episode with someone that you think might benefit from it.

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00:45:08,640 --> 00:45:14,920
Remember you can find free resources from our past episodes in our show notes or on

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00:45:14,920 --> 00:45:18,400
our website at lifesnextlessonplan.com.

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00:45:18,400 --> 00:45:24,120
We also have behind the scenes content on YouTube, Instagram and Facebook, as well as

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00:45:24,120 --> 00:45:27,600
other interactive content for you.

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00:45:27,600 --> 00:45:32,800
After submitting those Ask the Teacher Anything questions as well, I love getting those from

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00:45:32,800 --> 00:45:33,800
you.

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00:45:33,800 --> 00:46:01,360
Thanks for following and we'll see you next time.