WEBVTT

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Right. So American Eagle launched its campaign

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titled Sweeney, uh, Sydney Sweeney has great

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jeans, um, featuring scenes of Sweeney and denim

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with retro all American styling. Um, of course,

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those of you that do not recall, um, she really

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got her kind of breakout from the HBO TV show

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euphoria. Um, but in this ad, You do hear her

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say, genes are passed down from parents to offspring.

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My genes are blue. Of course, there has been

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immediate backlash against this. Critics flagged

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this genetics pun as going against or playing

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against her blonde hair and blue eyes as a call

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out to white supremacist. NPR marketing called

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the campaign a deliberate play for attention.

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Comparisons were made from her ad to the Brooke

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Shields controversial ad. Senator Ted Cruz defended

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her, which is never a good thing. He said, quote,

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the crazy left has come out against beautiful

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women. Of course, this inspired people to jump

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to social media. backing the ad for not being

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porn trans or woke. I think it's always a bad

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sign when Ted Cruz gets involved. And to me,

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it's surprising that he defended her, but not

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his own wife. I don't know. Little weird. Even

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Trump Jr. actually called out this ad because

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there's an AI version of it where it's Donald

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Trump wearing the jeans where he called his his

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dad quote so hot. And I don't know what's going

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on with this family and incest. That's a little

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weird. But despite the backlash, American Eagles

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stock jumped 10 to 22 % gaining viral momentum

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and media attention. So yeah, that's the gene

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segment. All right. Or we'll say as your wife

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calls them. Hard pants hard pants. They are called

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hard pants. Okay, so first to address what YouTube

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chat just brought up Yes, Sidney sweetie is from

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Spokane, Washington. It's the part of the state

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that I wish I could give away, right? Pretty

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much everything from Ellensburg East. I would

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sell to Idaho for a bag of ruts and potatoes

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Just a thought they keep threatening to leave

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Washington and I say good luck So YouTube chat

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pointed out that nothing good comes from Spokane

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I generally agree. Somebody else in the thing

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say say it's a it's a silly thing. I would love

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and I know there's at least a couple women in

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the chat because here's the thing. What is is

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this appealing to women like are women going

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to buy American Eagle jeans because Sydney Sweeney.

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is wearing American Eagle jeans like I genuinely

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want to know because here's the thing I as a

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as a guy and I think I speak for most guys that's

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not going to make me go shop at American Eagle

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whether Sydney Sweeney's you know fourth point

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of contact looks great in those jeans right makes

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me not doesn't make me want to buy American Eagle

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look I will say that is because you have not

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drank enough white monsters. If you have my fault.

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Oh, my fault. Yeah. Heck, yeah. I want to go

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and buy those jeans. I want to look like her.

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Yeah. Look, she was doing that bath water selling

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thing, I think, with the and then she had the

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soap thing. Like. Fourth point of contact is

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when you're parachuting. It's the it's the fourth

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thing to hit the ground So it's balls of the

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feet calves thigh and then the the the the thing

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that you sit on, right? We get demonet we get

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we get so much crap from YouTube for our language.

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It's your butt I I don't care. I there's again.

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There's a part of me. That's like is this I I

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I understand why people look at this ad and go,

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how did this get released? Because it does. It

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has undertones of some kind of like icky, right?

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But I also don't care. And it's not gonna make

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me buy her jeans. And my question is, is it gonna

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make women buy their jeans? Right? Like really?

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Would it would it make you buy there I? Have

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never and maybe this is just me Jay. Thank me.

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I have never made a clothing purchase Based on

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on that criterion Even if it was a guy YouTube

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chat says women already hate jeans. That's true

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I. I don't know. For whatever reason, I feel

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like jeans are like not a Pacific Northwest thing

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because I have like grunge jeans hoodie. Yeah.

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Yeah. But I have like 15 pairs of jeans and I

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have not worn jeans since I moved out here. I.

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I don't know. I think I saw more people wearing

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jeans in the south than out here Since I've moved

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out here, I don't know maybe uh, maybe that's

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it. Maybe you're just like not a jeans person

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No, I mean I wear jeans. I wear jeans quite a

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bit Right. In fact, I went through a phase of

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my life where I spent entirely too much money

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on jeans I was spending north of a hundred dollars

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in jeans back in the mid aughts Right and back

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then that's even more money than it is now, right?

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Don't do that so much anymore, but I did right

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and a good pair of jeans can look really nice

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Right, but again, I've never made that purchase

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idea based on that and I get I would just be

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curious whether this is even is it even effective

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advertising You're you're in your MBA program

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still you look at this ad put put your MBA hat

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on Do you think this is an effective ad campaign

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for getting people to buy American Eagle? Products.

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If you were in the pitch meeting for this ad

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campaign, would you have been like, yeah, let's

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do this? Or would you have been like, we can

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come up with something better. I think it depends

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on what the goal of the ad was. If it's for American

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Eagle to stay relevant with like modern day celebrities

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and, I don't know, famous people, then yes. I

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just did a report on Vans marketing. So the thing

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with Vans, they do almost the same thing, not

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as sexy as what we just saw with the jeans thing,

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but they promote this lifestyle around their

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marketing where You want to fit into that crowd.

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You want to fit into the skater scene, to the

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punk rock scene. So you want to buy vans if you're

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like high school age to fit in. And then vans

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is also old enough to wear like high school or

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parents that have have kids in high school are

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going to recognize the brand and they're going

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to, you're going to have that like nostalgic.

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Oh wow. Like I used to wear these when I was

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a kid, I want to go out and buy some vans. So

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Vans does like a really good job with their marketing.

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So the question is does American Eagle or is

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American Eagle creating that atmosphere where

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they are creating this like desire to fit in?

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Where like girls have to buy these jeans to fit

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in to be popular to be like her in school. And

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I would say no, like they're not as successful

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as vans. It's interesting that their stock jumped.

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So they did something correct there, or maybe

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just investors thought maybe this is American

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Eagle, like launching a new marketing campaign.

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So I would say it's not super effective, but

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it does keep American Eagle relevant in today's

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news. And then also kind of trying to stay true

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to their brand image, which is like creating

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jeans for. Women slash girls that want to be.

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Attractive like. Like her, so I don't know. I

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don't know. It's not as good, but there you go.

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For you know, though, their stock didn't go up,

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but then it went right back down. They're back

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down. At ten bucks. I wonder if that's because

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of all the backlash that kind of happened. So

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initially investors invested and then all the

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backlash happened and then like crap pull it

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out. Yeah. I mean, they're definitely not looking

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great for what it's worth. Yeah, I don't know.

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I just I don't think it's a very effective campaign.

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You know. I mean, but but. From a brand perspective,

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this is the first time I think in my entire freaking

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life because I can't say the other freaking word

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because we get bad points. I'm pretty sure this

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is the first time ever I've brought up American

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Eagle and have been talking about American Eagle.

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I don't think I've ever talked about American

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Eagle in my life. So It does have everyone talking

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about it. We did get something from YouTube chat

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and I'm gonna quote This is this is a female

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perspective jeans or jeans are coming back in

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style for the younger generation and Cindy Sweeney

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is definitely attracted to that crowd I used

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to be into the super low -cut jeans Which I remember

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when girls were all about the super low -cut

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jeans at the end of the aughts But it's yoga

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pants from here on out for me that and here's

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the thing I most of the women I know don't wear

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jeans anymore They either wear like a leggings

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or like a yoga pant or something different. They

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don't really wear jeans anymore because they're

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just not comfortable. Generally speaking. OK,

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time out, time out, time out. If women only focused

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on what was comfortable, I don't think we would

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have high heels today. That's true. It's a valid

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point. There is nothing practical about those.

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All right, folks. What do you think? Let us know

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down in the comments below Do you think it's

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an effective ad campaign? Did it make you want

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to buy their jeans? I don't know this This was

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the one at the beginning of the show that I was

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like we're doing this is a topic. Okay, sure.

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Let's do it Sure, why not? Let us know what you

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think out of the comments below