Right. So American Eagle launched its campaign
titled Sweeney, uh, Sydney Sweeney has great
jeans, um, featuring scenes of Sweeney and denim
with retro all American styling. Um, of course,
those of you that do not recall, um, she really
got her kind of breakout from the HBO TV show
euphoria. Um, but in this ad, You do hear her
say, genes are passed down from parents to offspring.
My genes are blue. Of course, there has been
immediate backlash against this. Critics flagged
this genetics pun as going against or playing
against her blonde hair and blue eyes as a call
out to white supremacist. NPR marketing called
the campaign a deliberate play for attention.
Comparisons were made from her ad to the Brooke
Shields controversial ad. Senator Ted Cruz defended
her, which is never a good thing. He said, quote,
the crazy left has come out against beautiful
women. Of course, this inspired people to jump
to social media. backing the ad for not being
porn trans or woke. I think it's always a bad
sign when Ted Cruz gets involved. And to me,
it's surprising that he defended her, but not
his own wife. I don't know. Little weird. Even
Trump Jr. actually called out this ad because
there's an AI version of it where it's Donald
Trump wearing the jeans where he called his his
dad quote so hot. And I don't know what's going
on with this family and incest. That's a little
weird. But despite the backlash, American Eagles
stock jumped 10 to 22 % gaining viral momentum
and media attention. So yeah, that's the gene
segment. All right. Or we'll say as your wife
calls them. Hard pants hard pants. They are called
hard pants. Okay, so first to address what YouTube
chat just brought up Yes, Sidney sweetie is from
Spokane, Washington. It's the part of the state
that I wish I could give away, right? Pretty
much everything from Ellensburg East. I would
sell to Idaho for a bag of ruts and potatoes
Just a thought they keep threatening to leave
Washington and I say good luck So YouTube chat
pointed out that nothing good comes from Spokane
I generally agree. Somebody else in the thing
say say it's a it's a silly thing. I would love
and I know there's at least a couple women in
the chat because here's the thing. What is is
this appealing to women like are women going
to buy American Eagle jeans because Sydney Sweeney.
is wearing American Eagle jeans like I genuinely
want to know because here's the thing I as a
as a guy and I think I speak for most guys that's
not going to make me go shop at American Eagle
whether Sydney Sweeney's you know fourth point
of contact looks great in those jeans right makes
me not doesn't make me want to buy American Eagle
look I will say that is because you have not
drank enough white monsters. If you have my fault.
Oh, my fault. Yeah. Heck, yeah. I want to go
and buy those jeans. I want to look like her.
Yeah. Look, she was doing that bath water selling
thing, I think, with the and then she had the
soap thing. Like. Fourth point of contact is
when you're parachuting. It's the it's the fourth
thing to hit the ground So it's balls of the
feet calves thigh and then the the the the thing
that you sit on, right? We get demonet we get
we get so much crap from YouTube for our language.
It's your butt I I don't care. I there's again.
There's a part of me. That's like is this I I
I understand why people look at this ad and go,
how did this get released? Because it does. It
has undertones of some kind of like icky, right?
But I also don't care. And it's not gonna make
me buy her jeans. And my question is, is it gonna
make women buy their jeans? Right? Like really?
Would it would it make you buy there I? Have
never and maybe this is just me Jay. Thank me.
I have never made a clothing purchase Based on
on that criterion Even if it was a guy YouTube
chat says women already hate jeans. That's true
I. I don't know. For whatever reason, I feel
like jeans are like not a Pacific Northwest thing
because I have like grunge jeans hoodie. Yeah.
Yeah. But I have like 15 pairs of jeans and I
have not worn jeans since I moved out here. I.
I don't know. I think I saw more people wearing
jeans in the south than out here Since I've moved
out here, I don't know maybe uh, maybe that's
it. Maybe you're just like not a jeans person
No, I mean I wear jeans. I wear jeans quite a
bit Right. In fact, I went through a phase of
my life where I spent entirely too much money
on jeans I was spending north of a hundred dollars
in jeans back in the mid aughts Right and back
then that's even more money than it is now, right?
Don't do that so much anymore, but I did right
and a good pair of jeans can look really nice
Right, but again, I've never made that purchase
idea based on that and I get I would just be
curious whether this is even is it even effective
advertising You're you're in your MBA program
still you look at this ad put put your MBA hat
on Do you think this is an effective ad campaign
for getting people to buy American Eagle? Products.
If you were in the pitch meeting for this ad
campaign, would you have been like, yeah, let's
do this? Or would you have been like, we can
come up with something better. I think it depends
on what the goal of the ad was. If it's for American
Eagle to stay relevant with like modern day celebrities
and, I don't know, famous people, then yes. I
just did a report on Vans marketing. So the thing
with Vans, they do almost the same thing, not
as sexy as what we just saw with the jeans thing,
but they promote this lifestyle around their
marketing where You want to fit into that crowd.
You want to fit into the skater scene, to the
punk rock scene. So you want to buy vans if you're
like high school age to fit in. And then vans
is also old enough to wear like high school or
parents that have have kids in high school are
going to recognize the brand and they're going
to, you're going to have that like nostalgic.
Oh wow. Like I used to wear these when I was
a kid, I want to go out and buy some vans. So
Vans does like a really good job with their marketing.
So the question is does American Eagle or is
American Eagle creating that atmosphere where
they are creating this like desire to fit in?
Where like girls have to buy these jeans to fit
in to be popular to be like her in school. And
I would say no, like they're not as successful
as vans. It's interesting that their stock jumped.
So they did something correct there, or maybe
just investors thought maybe this is American
Eagle, like launching a new marketing campaign.
So I would say it's not super effective, but
it does keep American Eagle relevant in today's
news. And then also kind of trying to stay true
to their brand image, which is like creating
jeans for. Women slash girls that want to be.
Attractive like. Like her, so I don't know. I
don't know. It's not as good, but there you go.
For you know, though, their stock didn't go up,
but then it went right back down. They're back
down. At ten bucks. I wonder if that's because
of all the backlash that kind of happened. So
initially investors invested and then all the
backlash happened and then like crap pull it
out. Yeah. I mean, they're definitely not looking
great for what it's worth. Yeah, I don't know.
I just I don't think it's a very effective campaign.
You know. I mean, but but. From a brand perspective,
this is the first time I think in my entire freaking
life because I can't say the other freaking word
because we get bad points. I'm pretty sure this
is the first time ever I've brought up American
Eagle and have been talking about American Eagle.
I don't think I've ever talked about American
Eagle in my life. So It does have everyone talking
about it. We did get something from YouTube chat
and I'm gonna quote This is this is a female
perspective jeans or jeans are coming back in
style for the younger generation and Cindy Sweeney
is definitely attracted to that crowd I used
to be into the super low -cut jeans Which I remember
when girls were all about the super low -cut
jeans at the end of the aughts But it's yoga
pants from here on out for me that and here's
the thing I most of the women I know don't wear
jeans anymore They either wear like a leggings
or like a yoga pant or something different. They
don't really wear jeans anymore because they're
just not comfortable. Generally speaking. OK,
time out, time out, time out. If women only focused
on what was comfortable, I don't think we would
have high heels today. That's true. It's a valid
point. There is nothing practical about those.
All right, folks. What do you think? Let us know
down in the comments below Do you think it's
an effective ad campaign? Did it make you want
to buy their jeans? I don't know this This was
the one at the beginning of the show that I was
like we're doing this is a topic. Okay, sure.
Let's do it Sure, why not? Let us know what you
think out of the comments below