1 00:00:00,000 --> 00:00:03,420 All right, get ready, because today we are really 2 00:00:03,420 --> 00:00:06,640 gonna deep dive into what it takes to make 3 00:00:06,640 --> 00:00:08,840 a small food business successful. 4 00:00:08,840 --> 00:00:10,180 Yeah, thriving really. 5 00:00:10,180 --> 00:00:11,320 Thriving, exactly. 6 00:00:11,320 --> 00:00:14,040 We've got some amazing source material, 7 00:00:14,040 --> 00:00:17,820 like advice straight from a super experienced 8 00:00:17,820 --> 00:00:21,440 food entrepreneur, and it's tactical, no nonsense. 9 00:00:21,440 --> 00:00:22,280 That's right. 10 00:00:22,280 --> 00:00:24,560 Straight to the point, get ready for some serious insights. 11 00:00:24,560 --> 00:00:27,080 Real talk, no sugar coating here. 12 00:00:27,080 --> 00:00:28,160 Yeah, this is about results. 13 00:00:28,160 --> 00:00:29,000 Results. 14 00:00:29,000 --> 00:00:32,720 Okay, so first up, they really dive right into 15 00:00:32,720 --> 00:00:35,320 this concept of building a brand that goes way beyond 16 00:00:35,320 --> 00:00:36,920 just like having a cool logo. 17 00:00:36,920 --> 00:00:37,760 Right. 18 00:00:37,760 --> 00:00:39,520 You know, they're talking about crafting a story, 19 00:00:39,520 --> 00:00:42,520 an emotional connection with your customers. 20 00:00:42,520 --> 00:00:45,640 It's almost like each bite, you know, tells a tale. 21 00:00:45,640 --> 00:00:47,200 What do you think about that? 22 00:00:47,200 --> 00:00:49,160 I think it's such an important point, 23 00:00:49,160 --> 00:00:52,480 and it's really about considering the whole experience. 24 00:00:52,480 --> 00:00:54,280 You know, you think about your own experience. 25 00:00:54,280 --> 00:00:55,840 Have you ever had food that like instantly 26 00:00:55,840 --> 00:00:59,360 transported you back, you know, to a childhood memory? 27 00:00:59,360 --> 00:01:02,200 Or maybe a dish that just felt like a warm hug. 28 00:01:02,200 --> 00:01:05,240 That's the power of emotional connection in food. 29 00:01:05,240 --> 00:01:08,280 It's not just fuel, it's an experience. 30 00:01:08,280 --> 00:01:11,240 It's tied to our senses, our memories. 31 00:01:11,240 --> 00:01:13,000 You know, even our cultural identity. 32 00:01:13,000 --> 00:01:14,840 The source actually had this great line. 33 00:01:14,840 --> 00:01:16,840 They said, home cooked comfort. 34 00:01:18,100 --> 00:01:19,520 Like a hug in every bite. 35 00:01:19,520 --> 00:01:20,360 I love that. 36 00:01:20,360 --> 00:01:22,720 And I thought, you know, who hasn't craved that feeling? 37 00:01:22,720 --> 00:01:24,280 Like at some point, we all have that. 38 00:01:24,280 --> 00:01:25,800 Yeah, we all crave comfort. 39 00:01:25,800 --> 00:01:27,560 And tapping into nostalgia, you know, 40 00:01:27,560 --> 00:01:31,120 that warm fuzzy feeling you get from certain foods. 41 00:01:31,120 --> 00:01:32,440 I mean, that's powerful. 42 00:01:32,440 --> 00:01:34,800 The marketing tool, for sure. 43 00:01:34,800 --> 00:01:35,640 Absolutely. 44 00:01:35,640 --> 00:01:37,000 So the source is spot on when they say 45 00:01:37,000 --> 00:01:38,720 that when you build that emotional connection, 46 00:01:38,720 --> 00:01:42,240 you are building a loyalty that goes way beyond. 47 00:01:42,240 --> 00:01:44,040 Just satisfying a craving. 48 00:01:44,040 --> 00:01:45,680 You're offering an experience. 49 00:01:45,680 --> 00:01:46,640 It's an experience. 50 00:01:46,640 --> 00:01:48,480 Okay, so let's talk about social media. 51 00:01:48,480 --> 00:01:49,320 Yes. 52 00:01:49,320 --> 00:01:50,320 They talk a lot about social media, 53 00:01:50,320 --> 00:01:53,920 but not just posting like beautiful pictures of food. 54 00:01:53,920 --> 00:01:57,760 It's all about using platforms like Instagram and TikTok 55 00:01:57,760 --> 00:02:01,920 to tell a story, evoke those feelings we talked about. 56 00:02:01,920 --> 00:02:03,680 Is it really that crucial? 57 00:02:03,680 --> 00:02:04,600 It is. 58 00:02:04,600 --> 00:02:06,320 I mean, you know, a decade ago, 59 00:02:06,320 --> 00:02:08,760 this advice wouldn't have made as much sense. 60 00:02:08,760 --> 00:02:13,760 But today, social media is essential for food businesses. 61 00:02:13,760 --> 00:02:15,920 It's not just about showcasing the food. 62 00:02:15,920 --> 00:02:17,800 It's about inviting people in. 63 00:02:17,800 --> 00:02:20,760 Think about all those behind the scenes videos that you see. 64 00:02:20,760 --> 00:02:22,040 You know, chef in the kitchen, 65 00:02:22,040 --> 00:02:25,440 the story of how a dish is made that builds trust. 66 00:02:25,440 --> 00:02:26,280 Transparency. 67 00:02:26,280 --> 00:02:27,360 Transparency, exactly. 68 00:02:27,360 --> 00:02:28,680 Yeah, for sure. 69 00:02:28,680 --> 00:02:31,600 And I think that's what I find myself drawn to 70 00:02:31,600 --> 00:02:34,520 are those accounts that feel more personal. 71 00:02:34,520 --> 00:02:35,480 Yeah, absolutely. 72 00:02:35,480 --> 00:02:37,920 Like you're getting to know the people behind the food, 73 00:02:37,920 --> 00:02:39,840 but how do you translate that engagement 74 00:02:39,840 --> 00:02:42,800 into, you know, actual results for your business? 75 00:02:42,800 --> 00:02:44,360 Well, that's where strategy comes in, right? 76 00:02:44,360 --> 00:02:45,200 Great, hey. 77 00:02:45,200 --> 00:02:46,680 I mean, like remember that part in your source material 78 00:02:46,680 --> 00:02:49,640 where they mentioned partnering with that niche food blogger 79 00:02:49,640 --> 00:02:51,720 and seeing their sales skyrocket? 80 00:02:51,720 --> 00:02:52,960 I mean, that wasn't just luck. 81 00:02:52,960 --> 00:02:53,800 Right. 82 00:02:53,800 --> 00:02:55,680 It was a targeted approach. 83 00:02:55,680 --> 00:02:57,920 Finding the right influencers. 84 00:02:57,920 --> 00:03:00,400 Ones whose audience aligns with yours 85 00:03:00,400 --> 00:03:02,000 can make a huge difference. 86 00:03:02,000 --> 00:03:04,440 It's like a trusted friend recommending something. 87 00:03:04,440 --> 00:03:06,080 You're more likely to go check it out. 88 00:03:06,080 --> 00:03:06,960 Absolutely. 89 00:03:06,960 --> 00:03:08,840 Okay, let's talk about something 90 00:03:08,840 --> 00:03:11,080 that can make or break a business. 91 00:03:11,080 --> 00:03:12,040 Reviews. 92 00:03:12,040 --> 00:03:14,120 Reviews, yes. 93 00:03:14,120 --> 00:03:16,720 This entrepreneur really emphasizes 94 00:03:16,720 --> 00:03:21,040 the power of word of mouth, especially online reviews. 95 00:03:21,040 --> 00:03:21,880 It's huge. 96 00:03:21,880 --> 00:03:23,920 How vital are those these days? 97 00:03:23,920 --> 00:03:26,840 Think about the last time you tried a new restaurant. 98 00:03:26,840 --> 00:03:28,040 Did you check the reviews? 99 00:03:28,040 --> 00:03:28,880 Of course. 100 00:03:28,880 --> 00:03:30,760 Chances are, yeah, you did. 101 00:03:30,760 --> 00:03:32,120 Reviews are everything. 102 00:03:32,120 --> 00:03:33,680 They're the new word of mouth, 103 00:03:33,680 --> 00:03:35,520 and yeah, they can make or break you. 104 00:03:35,520 --> 00:03:37,640 It's like those please leave a review card 105 00:03:37,640 --> 00:03:39,120 that you used to see, remember those? 106 00:03:39,120 --> 00:03:39,960 Oh, yeah. 107 00:03:39,960 --> 00:03:41,720 Like that simple tactic, 108 00:03:41,720 --> 00:03:44,280 it shows you understand how much those reviews matter. 109 00:03:44,280 --> 00:03:45,320 Absolutely. 110 00:03:45,320 --> 00:03:47,840 But isn't it more than just getting good reviews? 111 00:03:47,840 --> 00:03:50,440 Like how do you handle the inevitable bad ones? 112 00:03:50,440 --> 00:03:52,960 Oh, that's where things get interesting. 113 00:03:52,960 --> 00:03:54,800 It's not just about getting praise. 114 00:03:54,800 --> 00:03:57,400 It's about how you respond to criticism. 115 00:03:57,400 --> 00:03:58,600 Because remember, you're not just talking 116 00:03:58,600 --> 00:04:00,680 to that one person who left the review, 117 00:04:00,680 --> 00:04:03,520 you're showcasing your business to everyone who reads it. 118 00:04:03,520 --> 00:04:08,400 So responding thoughtfully, even to negative comments, 119 00:04:08,400 --> 00:04:10,120 shows you care about your customers 120 00:04:10,120 --> 00:04:11,880 and are always looking to improve. 121 00:04:11,880 --> 00:04:14,480 So you're saying it's not about being defensive. 122 00:04:14,480 --> 00:04:18,640 It's about using it as an opportunity to learn and grow. 123 00:04:18,640 --> 00:04:19,560 I like that. 124 00:04:19,560 --> 00:04:21,760 Before we move on, what's standing out to you so far 125 00:04:21,760 --> 00:04:22,720 from what we've talked about? 126 00:04:22,720 --> 00:04:23,760 What are you thinking? 127 00:04:23,760 --> 00:04:25,440 Well, I'm curious to hear your thoughts too. 128 00:04:25,440 --> 00:04:28,080 I mean, take a moment to consider 129 00:04:28,080 --> 00:04:30,880 how these concepts apply to, you know, 130 00:04:30,880 --> 00:04:32,760 your own experiences with food businesses. 131 00:04:32,760 --> 00:04:33,920 What resonates? 132 00:04:33,920 --> 00:04:35,960 Yeah, great point. 133 00:04:35,960 --> 00:04:38,680 Now, this entrepreneur also really emphasizes 134 00:04:38,680 --> 00:04:40,480 the power of partnerships, 135 00:04:40,480 --> 00:04:43,000 like thinking beyond just your kitchen 136 00:04:43,000 --> 00:04:46,480 and collaborating with other businesses and influencers. 137 00:04:46,480 --> 00:04:49,080 They even shared a story about how they started reaching out 138 00:04:49,080 --> 00:04:51,800 to local cafes and offering to, you know, 139 00:04:51,800 --> 00:04:53,280 supply them with baked goods, 140 00:04:53,280 --> 00:04:55,920 and that led to this huge boost in their business. 141 00:04:55,920 --> 00:04:56,760 Wow. 142 00:04:56,760 --> 00:04:58,000 What are your thoughts on that? 143 00:04:58,000 --> 00:05:00,080 I mean, I think their story is a perfect example 144 00:05:00,080 --> 00:05:03,000 of how powerful partnerships can be. 145 00:05:03,000 --> 00:05:04,160 You know, it's about recognizing 146 00:05:04,160 --> 00:05:05,800 that you don't have to do everything alone. 147 00:05:05,800 --> 00:05:06,720 Yeah. 148 00:05:06,720 --> 00:05:10,360 And by collaborating, you can reach a wider audience 149 00:05:10,360 --> 00:05:12,560 and leverage each other's strengths, right? 150 00:05:12,560 --> 00:05:14,520 So it's about being proactive, 151 00:05:14,520 --> 00:05:17,520 finding those businesses that align with your values, 152 00:05:17,520 --> 00:05:20,360 reaching out to explore potential collaborations. 153 00:05:20,360 --> 00:05:22,000 It seems almost too simple. 154 00:05:22,000 --> 00:05:22,840 Right. 155 00:05:22,840 --> 00:05:23,680 Are there any downsides? 156 00:05:23,680 --> 00:05:25,960 I mean, you're absolutely right about being proactive. 157 00:05:25,960 --> 00:05:28,400 You know, sitting back and waiting for things to happen 158 00:05:28,400 --> 00:05:30,160 is rarely a good strategy. 159 00:05:30,160 --> 00:05:32,680 As for downsides, I mean, there could be challenges 160 00:05:32,680 --> 00:05:34,520 if you don't choose your partners carefully. 161 00:05:34,520 --> 00:05:35,360 Right. 162 00:05:35,360 --> 00:05:36,200 You know? 163 00:05:36,200 --> 00:05:38,080 So that's why it's so crucial to find businesses 164 00:05:38,080 --> 00:05:40,720 that share your values in your target audience. 165 00:05:40,720 --> 00:05:43,440 A mismatched partnership can do more harm than good. 166 00:05:43,440 --> 00:05:44,400 That makes total sense. 167 00:05:44,400 --> 00:05:47,000 So it's all about finding those win-win situations 168 00:05:47,000 --> 00:05:49,080 where everyone benefits. 169 00:05:49,080 --> 00:05:49,920 Exactly. 170 00:05:49,920 --> 00:05:52,000 But let's shift gears a bit and talk about something 171 00:05:52,000 --> 00:05:54,320 this entrepreneur is super passionate about. 172 00:05:54,320 --> 00:05:56,520 A seamless online presence. 173 00:05:56,520 --> 00:05:57,360 Yes. 174 00:05:57,360 --> 00:05:58,360 They really emphasize the importance 175 00:05:58,360 --> 00:06:01,160 of a user-friendly online ordering system. 176 00:06:01,160 --> 00:06:02,000 Absolutely. 177 00:06:02,000 --> 00:06:02,880 Especially on mobile. 178 00:06:02,880 --> 00:06:04,360 I think we've all had that experience 179 00:06:04,360 --> 00:06:06,960 of trying to navigate a clunky website on our phones. 180 00:06:06,960 --> 00:06:08,120 Oh, it's the worst. 181 00:06:08,120 --> 00:06:08,960 Right. 182 00:06:08,960 --> 00:06:10,440 Like, frustrating. 183 00:06:10,440 --> 00:06:11,280 Yeah. 184 00:06:11,280 --> 00:06:12,600 And there's spot on about that. 185 00:06:12,600 --> 00:06:14,920 I mean, think about it from the customer's perspective. 186 00:06:14,920 --> 00:06:15,880 You're hungry. 187 00:06:15,880 --> 00:06:16,720 Yeah. 188 00:06:16,720 --> 00:06:19,840 On your phone, you just want to order some delicious food 189 00:06:19,840 --> 00:06:20,560 quickly. 190 00:06:20,560 --> 00:06:21,160 Easily. 191 00:06:21,160 --> 00:06:23,920 If your website's difficult to navigate, 192 00:06:23,920 --> 00:06:27,840 if the ordering process is a nightmare, 193 00:06:27,840 --> 00:06:28,840 you've lost a customer. 194 00:06:28,840 --> 00:06:29,800 Yeah, you've lost me. 195 00:06:29,800 --> 00:06:30,280 For sure. 196 00:06:30,280 --> 00:06:30,840 For sure. 197 00:06:30,840 --> 00:06:32,080 And it's not just about ordering. 198 00:06:32,080 --> 00:06:33,440 It's about the entire experience. 199 00:06:33,440 --> 00:06:34,320 Yeah, exactly. 200 00:06:34,320 --> 00:06:36,640 Is your website visually appealing? 201 00:06:36,640 --> 00:06:38,040 Does it load quickly? 202 00:06:38,040 --> 00:06:39,840 Does it actually reflect your brand? 203 00:06:39,840 --> 00:06:40,920 All those things matter. 204 00:06:40,920 --> 00:06:42,640 And let's not forget about SEO. 205 00:06:42,640 --> 00:06:43,400 Oh, yeah. 206 00:06:43,400 --> 00:06:44,680 Search engine optimization. 207 00:06:44,680 --> 00:06:45,680 Yeah, so important. 208 00:06:45,680 --> 00:06:47,120 People can't find you on Google. 209 00:06:47,120 --> 00:06:47,960 You're missing out. 210 00:06:47,960 --> 00:06:48,960 Absolutely. 211 00:06:48,960 --> 00:06:52,000 So it's about making it as easy as possible for people 212 00:06:52,000 --> 00:06:54,960 to find you, learn about your business, 213 00:06:54,960 --> 00:06:56,880 and ultimately place that order. 214 00:06:56,880 --> 00:06:57,720 Place that order. 215 00:06:57,720 --> 00:07:01,160 Now, let's talk about something that, ooh, a hot topic. 216 00:07:01,160 --> 00:07:03,400 A little bit controversial sometimes. 217 00:07:03,400 --> 00:07:05,280 Paid advertising. 218 00:07:05,280 --> 00:07:07,400 Our entrepreneur has some really interesting kind 219 00:07:07,400 --> 00:07:09,240 of mixed feelings about it. 220 00:07:09,240 --> 00:07:12,520 But they really emphasize targeted strategies 221 00:07:12,520 --> 00:07:14,120 and careful tracking. 222 00:07:14,120 --> 00:07:16,640 So I'm curious what your perspective is on this. 223 00:07:16,640 --> 00:07:20,040 Well, I mean, paid advertising can be a powerful tool. 224 00:07:20,040 --> 00:07:20,840 Oh, for sure. 225 00:07:20,840 --> 00:07:23,440 But it's definitely not a magic bullet. 226 00:07:23,440 --> 00:07:26,680 You can't just throw money at it and expect instant results. 227 00:07:26,680 --> 00:07:30,560 It requires a strategic approach, careful planning, 228 00:07:30,560 --> 00:07:32,000 constant monitoring. 229 00:07:32,000 --> 00:07:34,880 They make a really good point about not just setting 230 00:07:34,880 --> 00:07:35,960 and forgetting ads. 231 00:07:35,960 --> 00:07:36,600 Oh, yeah, absolutely. 232 00:07:36,600 --> 00:07:37,440 Absolutely. 233 00:07:37,440 --> 00:07:39,240 You've got to analyze those campaigns. 234 00:07:39,240 --> 00:07:41,720 Adjust them, making sure you're getting the most bang 235 00:07:41,720 --> 00:07:42,360 for your buck, right? 236 00:07:42,360 --> 00:07:43,520 Yeah, absolutely. 237 00:07:43,520 --> 00:07:45,000 And that's where the data comes in. 238 00:07:45,000 --> 00:07:45,480 The data. 239 00:07:45,480 --> 00:07:48,360 You have to track your metrics, understand 240 00:07:48,360 --> 00:07:50,080 what's working, what's not. 241 00:07:50,080 --> 00:07:52,800 Make informed decisions based on those insights. 242 00:07:52,800 --> 00:07:53,520 Absolutely. 243 00:07:53,520 --> 00:07:55,600 Speaking of data, our entrepreneur 244 00:07:55,600 --> 00:07:58,680 is a firm believer in constantly measuring and adapting 245 00:07:58,680 --> 00:08:00,960 marketing strategies based on the results. 246 00:08:00,960 --> 00:08:01,520 Love that. 247 00:08:01,520 --> 00:08:02,920 You know, not just having a hunch, 248 00:08:02,920 --> 00:08:05,160 but actually backing it up with the data. 249 00:08:05,160 --> 00:08:06,360 Yes. 250 00:08:06,360 --> 00:08:07,480 So important. 251 00:08:07,480 --> 00:08:07,880 Right. 252 00:08:07,880 --> 00:08:10,000 The food industry is constantly evolving. 253 00:08:10,000 --> 00:08:13,480 And you need to be able to adapt to stay relevant. 254 00:08:13,480 --> 00:08:14,880 Data gives you the insights you need 255 00:08:14,880 --> 00:08:16,160 to stay ahead of the curve. 256 00:08:16,160 --> 00:08:18,360 So it's not just about having a great product. 257 00:08:18,360 --> 00:08:20,960 It's about constantly analyzing your performance, 258 00:08:20,960 --> 00:08:24,200 getting feedback, and adapting your approach based 259 00:08:24,200 --> 00:08:25,080 on what you learn. 260 00:08:25,080 --> 00:08:25,920 Exactly. 261 00:08:25,920 --> 00:08:27,360 And you know, what's really exciting 262 00:08:27,360 --> 00:08:30,520 is that technology has made it easier than ever 263 00:08:30,520 --> 00:08:32,680 to gather and analyze data. 264 00:08:32,680 --> 00:08:36,680 There are so many tools and resources available to help. 265 00:08:36,680 --> 00:08:37,400 It's incredible. 266 00:08:37,400 --> 00:08:38,120 Yeah, it is. 267 00:08:38,120 --> 00:08:40,440 But it can also feel overwhelming. 268 00:08:40,440 --> 00:08:42,880 How do you know which metrics to focus on? 269 00:08:42,880 --> 00:08:44,200 What actually matters? 270 00:08:44,200 --> 00:08:45,160 That's a great question. 271 00:08:45,160 --> 00:08:46,200 And it's something we'll definitely 272 00:08:46,200 --> 00:08:47,560 dive into after a quick break. 273 00:08:47,560 --> 00:08:49,080 OK, we'll be right back after this. 274 00:08:52,000 --> 00:08:54,480 So before the break, we were talking about all that data. 275 00:08:54,480 --> 00:08:55,480 Yeah, all that data. 276 00:08:55,480 --> 00:08:56,640 So much. 277 00:08:56,640 --> 00:09:00,000 How do you know which metrics you should really 278 00:09:00,000 --> 00:09:00,880 be focusing on? 279 00:09:00,880 --> 00:09:02,480 What really makes a difference? 280 00:09:02,480 --> 00:09:03,680 That's a really good question. 281 00:09:03,680 --> 00:09:06,360 There's no one-size-fits-all answer. 282 00:09:06,360 --> 00:09:07,280 OK. 283 00:09:07,280 --> 00:09:09,240 Really, it depends on your business goals. 284 00:09:09,240 --> 00:09:10,840 Like, what are you trying to do? 285 00:09:10,840 --> 00:09:12,040 Increase brand awareness. 286 00:09:12,040 --> 00:09:12,560 Yeah. 287 00:09:12,560 --> 00:09:14,240 Boost online orders. 288 00:09:14,240 --> 00:09:17,040 Improve customer satisfaction. 289 00:09:17,040 --> 00:09:21,280 Each of those require you to look at different metrics. 290 00:09:21,280 --> 00:09:25,920 So let's say, if you're focusing on increasing online orders, 291 00:09:25,920 --> 00:09:28,240 what kind of data would you be looking at? 292 00:09:28,240 --> 00:09:31,640 Well, first, you'd want to track your website traffic. 293 00:09:31,640 --> 00:09:32,240 OK. 294 00:09:32,240 --> 00:09:33,960 How many people are visiting your website? 295 00:09:33,960 --> 00:09:34,360 Yeah. 296 00:09:34,360 --> 00:09:35,560 Where are they coming from? 297 00:09:35,560 --> 00:09:37,560 Are they finding you through search engines? 298 00:09:37,560 --> 00:09:39,000 Social media? 299 00:09:39,000 --> 00:09:40,560 Direct links? 300 00:09:40,560 --> 00:09:42,480 Understanding where your traffic's coming from 301 00:09:42,480 --> 00:09:45,400 can really tell you a lot about which marketing efforts are 302 00:09:45,400 --> 00:09:46,120 working. 303 00:09:46,120 --> 00:09:48,600 So it's not just about getting people to your website. 304 00:09:48,600 --> 00:09:50,840 It's about understanding how they got there. 305 00:09:50,840 --> 00:09:51,360 Exactly. 306 00:09:51,360 --> 00:09:53,080 What happens once they're on your site. 307 00:09:53,080 --> 00:09:54,400 That's where conversion rates come in. 308 00:09:54,400 --> 00:09:54,880 OK. 309 00:09:54,880 --> 00:09:55,640 You know? 310 00:09:55,640 --> 00:09:57,920 Out of all those visitors, how many 311 00:09:57,920 --> 00:09:59,480 are actually placing those orders? 312 00:09:59,480 --> 00:10:00,040 Yeah. 313 00:10:00,040 --> 00:10:02,640 If you're getting a lot of traffic but very few orders, 314 00:10:02,640 --> 00:10:05,000 that could indicate a problem with your website. 315 00:10:05,000 --> 00:10:05,400 Right. 316 00:10:05,400 --> 00:10:06,960 You know, the ordering process. 317 00:10:06,960 --> 00:10:08,320 Maybe even your pricing. 318 00:10:08,320 --> 00:10:09,920 So you're looking for bottlenecks. 319 00:10:09,920 --> 00:10:10,480 Yeah, exactly. 320 00:10:10,480 --> 00:10:12,480 Those places where people are like, I'm out. 321 00:10:12,480 --> 00:10:13,200 I'm out of here. 322 00:10:13,200 --> 00:10:14,480 Yeah, exactly. 323 00:10:14,480 --> 00:10:16,400 What about social media? 324 00:10:16,400 --> 00:10:18,600 Social media metrics are definitely important, 325 00:10:18,600 --> 00:10:21,160 especially if you're trying to build brand awareness 326 00:10:21,160 --> 00:10:22,800 and engagement. 327 00:10:22,800 --> 00:10:27,400 So you'll want to track things like how many people are liking, 328 00:10:27,400 --> 00:10:30,280 sharing, commenting on your posts. 329 00:10:30,280 --> 00:10:32,360 Are you reaching your target audience? 330 00:10:32,360 --> 00:10:32,880 Yeah. 331 00:10:32,880 --> 00:10:34,600 Is your content actually resonating? 332 00:10:34,600 --> 00:10:35,800 OK. 333 00:10:35,800 --> 00:10:38,040 What about ROI? 334 00:10:38,040 --> 00:10:38,960 Return on investment. 335 00:10:38,960 --> 00:10:41,000 Yeah, can you actually measure that with something 336 00:10:41,000 --> 00:10:42,160 like social media? 337 00:10:42,160 --> 00:10:44,720 It can be tricky, but it's definitely possible. 338 00:10:44,720 --> 00:10:45,120 OK. 339 00:10:45,120 --> 00:10:48,000 There are tools out there that can help you track how much 340 00:10:48,000 --> 00:10:51,600 revenue you're generating from your social media efforts. 341 00:10:51,600 --> 00:10:54,720 You can also look at things like how many people are clicking 342 00:10:54,720 --> 00:10:57,240 on links in your bio, visiting your website 343 00:10:57,240 --> 00:10:59,880 from social media, using special discount Cummins. 344 00:10:59,880 --> 00:11:02,400 So you can actually see if those likes and shares are actually 345 00:11:02,400 --> 00:11:03,240 leading to sales. 346 00:11:03,240 --> 00:11:03,760 Exactly. 347 00:11:03,760 --> 00:11:04,840 That's the goal. 348 00:11:04,840 --> 00:11:05,880 OK, that's pretty cool. 349 00:11:05,880 --> 00:11:07,520 It sounds like a lot to keep track of. 350 00:11:07,520 --> 00:11:08,600 There is. 351 00:11:08,600 --> 00:11:10,640 But remember, you don't have to do it all at once. 352 00:11:10,640 --> 00:11:14,320 Start by focusing on a few key metrics aligned 353 00:11:14,320 --> 00:11:15,920 with your business goals. 354 00:11:15,920 --> 00:11:18,440 As you get more comfortable, you can expand. 355 00:11:18,440 --> 00:11:19,520 So start small. 356 00:11:19,520 --> 00:11:20,160 Start small. 357 00:11:20,160 --> 00:11:21,320 Build from there. 358 00:11:21,320 --> 00:11:21,720 Exactly. 359 00:11:21,720 --> 00:11:24,440 This entrepreneur really emphasized understanding 360 00:11:24,440 --> 00:11:26,000 the story behind the data. 361 00:11:26,000 --> 00:11:27,440 What do they mean by that? 362 00:11:27,440 --> 00:11:30,320 You know, they're talking about going beyond just the surface 363 00:11:30,320 --> 00:11:33,880 level numbers and really digging into the why. 364 00:11:33,880 --> 00:11:35,120 OK. 365 00:11:35,120 --> 00:11:38,280 Like, for example, let's say you notice a spike in traffic 366 00:11:38,280 --> 00:11:41,880 after posting a certain type of content. 367 00:11:41,880 --> 00:11:43,480 Don't just celebrate move on, right? 368 00:11:43,480 --> 00:11:44,000 Right. 369 00:11:44,000 --> 00:11:46,960 Ask yourself, why did that content resonate? 370 00:11:46,960 --> 00:11:47,800 OK, yeah. 371 00:11:47,800 --> 00:11:50,360 What was it about that specific post? 372 00:11:50,360 --> 00:11:51,800 So it's like being a detective. 373 00:11:51,800 --> 00:11:52,520 Exactly. 374 00:11:52,520 --> 00:11:54,880 Look for those clues, the patterns. 375 00:11:54,880 --> 00:11:55,960 And those clues are in the data. 376 00:11:55,960 --> 00:11:57,800 You just have to be willing to look for them. 377 00:11:57,800 --> 00:11:59,960 It sounds like it's this constant process 378 00:11:59,960 --> 00:12:03,520 of experimenting, analyzing, refining. 379 00:12:03,520 --> 00:12:04,160 It is. 380 00:12:04,160 --> 00:12:06,000 And that's why our entrepreneur was so adamant 381 00:12:06,000 --> 00:12:07,120 about being adaptable. 382 00:12:07,120 --> 00:12:07,960 Right. 383 00:12:07,960 --> 00:12:10,400 Because what works today might not work tomorrow. 384 00:12:10,400 --> 00:12:11,360 Exactly. 385 00:12:11,360 --> 00:12:14,600 You got to be flexible, agile, willing to learn. 386 00:12:14,600 --> 00:12:15,200 Good reminder. 387 00:12:15,200 --> 00:12:16,040 Always be learning. 388 00:12:16,040 --> 00:12:16,880 Yeah. 389 00:12:16,880 --> 00:12:18,920 OK, before we get into the next section, 390 00:12:18,920 --> 00:12:21,000 I want to go back to something we talked about before. 391 00:12:21,000 --> 00:12:23,280 Creating a brand that really resonates. 392 00:12:23,280 --> 00:12:23,840 Yes. 393 00:12:23,840 --> 00:12:26,920 This idea of infusing your food with a story, 394 00:12:26,920 --> 00:12:29,160 a deeper meaning. 395 00:12:29,160 --> 00:12:32,200 What are some practical ways to actually do that? 396 00:12:32,200 --> 00:12:35,240 Well, I think it starts with being authentic. 397 00:12:35,240 --> 00:12:35,600 OK. 398 00:12:35,600 --> 00:12:36,960 What makes your food special? 399 00:12:36,960 --> 00:12:39,720 What's the story behind your business? 400 00:12:39,720 --> 00:12:40,560 Your values. 401 00:12:40,560 --> 00:12:42,800 Just so tapping into the heart of your business. 402 00:12:42,800 --> 00:12:43,400 Exactly. 403 00:12:43,400 --> 00:12:45,400 And sharing those stories with your customers. 404 00:12:45,400 --> 00:12:47,840 And finding ways to connect with your audience 405 00:12:47,840 --> 00:12:48,840 on a deeper level. 406 00:12:48,840 --> 00:12:49,560 Yeah. 407 00:12:49,560 --> 00:12:50,640 What are their interests? 408 00:12:50,640 --> 00:12:51,960 What are their pain points? 409 00:12:51,960 --> 00:12:54,520 How can your food make their lives better? 410 00:12:54,520 --> 00:12:55,880 So creating a relationship. 411 00:12:55,880 --> 00:12:56,160 Yes. 412 00:12:56,160 --> 00:12:57,560 Not just a transaction. 413 00:12:57,560 --> 00:12:58,320 You got it. 414 00:12:58,320 --> 00:12:58,920 Yeah. 415 00:12:58,920 --> 00:13:00,960 And sometimes it's the simplest things. 416 00:13:00,960 --> 00:13:04,240 A handwritten thank you note, a personalized message, 417 00:13:04,240 --> 00:13:06,200 a small gesture of kindness. 418 00:13:06,200 --> 00:13:07,320 Those little touches. 419 00:13:07,320 --> 00:13:07,840 Yeah. 420 00:13:07,840 --> 00:13:08,840 They can go a long way. 421 00:13:08,840 --> 00:13:10,120 Make you feel special. 422 00:13:10,120 --> 00:13:10,880 Absolutely. 423 00:13:10,880 --> 00:13:11,200 Yeah. 424 00:13:11,200 --> 00:13:14,280 And in a world where we're bombarded with choices, 425 00:13:14,280 --> 00:13:17,560 those experiences are what make people come back for more. 426 00:13:17,560 --> 00:13:18,040 Exactly. 427 00:13:18,040 --> 00:13:19,400 It's not about the product. 428 00:13:19,400 --> 00:13:20,680 It's about the experience. 429 00:13:20,680 --> 00:13:21,320 Precisely. 430 00:13:21,320 --> 00:13:21,600 OK. 431 00:13:21,600 --> 00:13:24,040 So we've talked about building a strong brand, 432 00:13:24,040 --> 00:13:26,800 leveraging social media, understanding your data, 433 00:13:26,800 --> 00:13:28,440 those personal connections. 434 00:13:28,440 --> 00:13:32,360 But this entrepreneur also emphasized looking 435 00:13:32,360 --> 00:13:34,240 beyond your own business. 436 00:13:34,240 --> 00:13:34,840 Partnership. 437 00:13:34,840 --> 00:13:35,600 Partnerships. 438 00:13:35,600 --> 00:13:37,000 What are your thoughts on that? 439 00:13:37,000 --> 00:13:39,920 Partnerships can be so valuable. 440 00:13:39,920 --> 00:13:40,280 OK. 441 00:13:40,280 --> 00:13:41,800 Especially for small businesses. 442 00:13:41,800 --> 00:13:42,640 Think about it. 443 00:13:42,640 --> 00:13:46,520 You have limited resources, time, reach. 444 00:13:46,520 --> 00:13:48,200 By partnering with someone else, you 445 00:13:48,200 --> 00:13:51,920 can tap into their resources, their audience, their expertise. 446 00:13:51,920 --> 00:13:54,400 It's a way to amplify your efforts. 447 00:13:54,400 --> 00:13:55,240 Makes sense. 448 00:13:55,240 --> 00:13:57,400 They shared a story about reaching out to cafes, 449 00:13:57,400 --> 00:13:58,520 offering baked goods. 450 00:13:58,520 --> 00:13:59,760 And that was a turning point. 451 00:13:59,760 --> 00:14:00,400 That's awesome. 452 00:14:00,400 --> 00:14:01,880 But how do you find those partners? 453 00:14:01,880 --> 00:14:03,160 Where do you even start? 454 00:14:03,160 --> 00:14:05,800 It starts with identifying businesses that 455 00:14:05,800 --> 00:14:07,760 share your values, your target audience. 456 00:14:07,760 --> 00:14:08,480 OK. 457 00:14:08,480 --> 00:14:10,800 Look for synergies where your products or services 458 00:14:10,800 --> 00:14:12,040 complement each other. 459 00:14:12,040 --> 00:14:14,600 If you're a bakery, partner with a coffee shop. 460 00:14:14,600 --> 00:14:16,360 Find those win-win situations. 461 00:14:16,360 --> 00:14:16,800 Exactly. 462 00:14:16,800 --> 00:14:17,640 Win-win. 463 00:14:17,640 --> 00:14:19,200 Where everybody benefits. 464 00:14:19,200 --> 00:14:20,840 But what about online? 465 00:14:20,840 --> 00:14:22,960 That's where things get really interesting. 466 00:14:22,960 --> 00:14:23,800 Ooh. 467 00:14:23,800 --> 00:14:24,160 OK. 468 00:14:24,160 --> 00:14:25,200 We're going to dive into that. 469 00:14:25,200 --> 00:14:26,400 All right. 470 00:14:26,400 --> 00:14:27,080 Welcome back. 471 00:14:27,080 --> 00:14:28,520 We were talking about partnerships 472 00:14:28,520 --> 00:14:30,400 and how they can expand your reach. 473 00:14:30,400 --> 00:14:30,640 Yeah. 474 00:14:30,640 --> 00:14:31,800 Amplify everything. 475 00:14:31,800 --> 00:14:32,200 Right. 476 00:14:32,200 --> 00:14:34,120 And our entrepreneur had some great tips 477 00:14:34,120 --> 00:14:36,560 for finding those win-win collaborations. 478 00:14:36,560 --> 00:14:37,600 Absolutely. 479 00:14:37,600 --> 00:14:39,520 But how do you do that online? 480 00:14:39,520 --> 00:14:42,560 How do you bring that into the digital world? 481 00:14:42,560 --> 00:14:46,040 Well, think about all those featured in sections 482 00:14:46,040 --> 00:14:47,360 you see on websites. 483 00:14:47,360 --> 00:14:47,720 Yeah. 484 00:14:47,720 --> 00:14:49,840 Or collaborations you see on Instagram 485 00:14:49,840 --> 00:14:52,200 where people are promoting each other's stuff. 486 00:14:52,200 --> 00:14:54,680 That's digital partnership in action. 487 00:14:54,680 --> 00:14:56,800 So it's leveraging each other's platforms, 488 00:14:56,800 --> 00:14:59,160 their audiences, reaching more people. 489 00:14:59,160 --> 00:15:00,960 But how do you know it's actually beneficial? 490 00:15:00,960 --> 00:15:01,280 Right. 491 00:15:01,280 --> 00:15:03,800 It's got to be more than just getting your name out there. 492 00:15:03,800 --> 00:15:04,560 Exactly. 493 00:15:04,560 --> 00:15:07,760 It's about finding those partners whose audience 494 00:15:07,760 --> 00:15:08,800 aligns with yours. 495 00:15:08,800 --> 00:15:09,360 Right. 496 00:15:09,360 --> 00:15:12,200 Whose values resonate with your brand. 497 00:15:12,200 --> 00:15:13,920 Remember what we were talking about earlier? 498 00:15:13,920 --> 00:15:16,240 You know, creating that emotional connection. 499 00:15:16,240 --> 00:15:16,720 Yeah. 500 00:15:16,720 --> 00:15:18,240 It applies here too. 501 00:15:18,240 --> 00:15:20,560 So it's about finding businesses that really 502 00:15:20,560 --> 00:15:21,880 complement your own. 503 00:15:21,880 --> 00:15:22,360 Exactly. 504 00:15:22,360 --> 00:15:23,920 Not just with products. 505 00:15:23,920 --> 00:15:24,320 Right. 506 00:15:24,320 --> 00:15:27,000 But their message, their brand identity. 507 00:15:27,000 --> 00:15:27,280 You got it. 508 00:15:27,280 --> 00:15:29,120 It's all about creating that synergy 509 00:15:29,120 --> 00:15:32,880 where it feels natural, authentic to both audiences. 510 00:15:32,880 --> 00:15:33,240 Right. 511 00:15:33,240 --> 00:15:34,200 Yeah. 512 00:15:34,200 --> 00:15:34,480 OK. 513 00:15:34,480 --> 00:15:36,440 Let's shift gears a bit and talk about something 514 00:15:36,440 --> 00:15:39,840 this entrepreneur is very passionate about. 515 00:15:39,840 --> 00:15:42,200 A seamless online presence. 516 00:15:42,200 --> 00:15:45,040 They really talk about it being just as important 517 00:15:45,040 --> 00:15:46,920 as a physical storefront. 518 00:15:46,920 --> 00:15:47,960 Absolutely. 519 00:15:47,960 --> 00:15:49,120 And it makes sense. 520 00:15:49,120 --> 00:15:49,440 Yeah. 521 00:15:49,440 --> 00:15:50,200 I mean, think about it. 522 00:15:50,200 --> 00:15:50,640 Yeah. 523 00:15:50,640 --> 00:15:51,880 I think we can all relate. 524 00:15:51,880 --> 00:15:53,680 We've all experienced trying to navigate 525 00:15:53,680 --> 00:15:58,360 like a terrible website, a confusing online ordering system. 526 00:15:58,360 --> 00:15:58,840 Yeah. 527 00:15:58,840 --> 00:16:00,080 It's frustrating. 528 00:16:00,080 --> 00:16:00,880 It's the worst. 529 00:16:00,880 --> 00:16:01,680 It really is. 530 00:16:01,680 --> 00:16:04,080 So what are some key things food businesses 531 00:16:04,080 --> 00:16:06,840 should be focusing on when it comes to that online presence? 532 00:16:06,840 --> 00:16:08,560 Well, first and foremost, your website 533 00:16:08,560 --> 00:16:12,000 needs to be user-friendly, easy to navigate, 534 00:16:12,000 --> 00:16:16,160 visually appealing, optimized for mobile, obviously. 535 00:16:16,160 --> 00:16:18,320 Most people are browsing on their phones these days. 536 00:16:18,320 --> 00:16:18,560 Yeah. 537 00:16:18,560 --> 00:16:20,200 So your website needs to look good, 538 00:16:20,200 --> 00:16:22,160 function perfectly on that small screen. 539 00:16:22,160 --> 00:16:24,520 And they really emphasized how important 540 00:16:24,520 --> 00:16:27,400 is to have a smooth online ordering process, 541 00:16:27,400 --> 00:16:28,600 especially for mobile. 542 00:16:28,600 --> 00:16:29,520 Absolutely. 543 00:16:29,520 --> 00:16:30,240 People are busy. 544 00:16:30,240 --> 00:16:31,160 They're hungry. 545 00:16:31,160 --> 00:16:32,760 They want things to be quick and easy. 546 00:16:32,760 --> 00:16:33,000 Yeah. 547 00:16:33,000 --> 00:16:34,440 I'm one of them, for sure. 548 00:16:34,440 --> 00:16:36,920 If it's too clinky, too hard, I'm going somewhere else. 549 00:16:36,920 --> 00:16:38,080 Absolutely. 550 00:16:38,080 --> 00:16:40,080 They will go somewhere else if it's difficult. 551 00:16:40,080 --> 00:16:42,400 And it's almost like you have to anticipate their needs. 552 00:16:42,400 --> 00:16:43,040 Right. 553 00:16:43,040 --> 00:16:44,560 Make the process effortless. 554 00:16:44,560 --> 00:16:45,280 Intuitive. 555 00:16:45,280 --> 00:16:46,120 Intuitive, yeah. 556 00:16:46,120 --> 00:16:47,280 Yeah, for sure. 557 00:16:47,280 --> 00:16:49,320 And don't forget about SEO. 558 00:16:49,320 --> 00:16:51,040 Search engine optimization. 559 00:16:51,040 --> 00:16:52,000 So important. 560 00:16:52,000 --> 00:16:53,120 So important. 561 00:16:53,120 --> 00:16:54,520 If people can't find you on Google, 562 00:16:54,520 --> 00:16:56,200 you're missing out on customers. 563 00:16:56,200 --> 00:16:58,000 It's not enough to just have a website. 564 00:16:58,000 --> 00:16:59,240 People got to be able to find it. 565 00:16:59,240 --> 00:17:00,440 Exactly. 566 00:17:00,440 --> 00:17:02,360 OK, let's talk about paid advertising now. 567 00:17:02,360 --> 00:17:03,120 OK, yeah. 568 00:17:03,120 --> 00:17:04,080 This is a hot topic. 569 00:17:04,080 --> 00:17:05,160 It's always a hot topic. 570 00:17:05,160 --> 00:17:09,040 And our entrepreneur had some mixed feelings about it. 571 00:17:09,040 --> 00:17:09,600 Right. 572 00:17:09,600 --> 00:17:14,560 But they emphasized targeted strategies and careful tracking. 573 00:17:14,560 --> 00:17:15,680 So what's your take? 574 00:17:15,680 --> 00:17:16,080 Yeah. 575 00:17:16,080 --> 00:17:19,280 What do you think about paid advertising in today's world? 576 00:17:19,280 --> 00:17:21,040 Well, it can be powerful. 577 00:17:21,040 --> 00:17:21,640 For sure. 578 00:17:21,640 --> 00:17:23,960 But it's definitely not a set it and forget it thing. 579 00:17:23,960 --> 00:17:24,480 Right. 580 00:17:24,480 --> 00:17:28,360 You know, requires a strategic approach, careful planning. 581 00:17:28,360 --> 00:17:30,760 Yeah, they really made the point about not just throwing money 582 00:17:30,760 --> 00:17:34,080 at ads and hoping for the best. 583 00:17:34,080 --> 00:17:34,840 Absolutely. 584 00:17:34,840 --> 00:17:36,280 You have to be smart about it. 585 00:17:36,280 --> 00:17:38,280 It's going to be targeted, data-driven. 586 00:17:38,280 --> 00:17:38,680 Right. 587 00:17:38,680 --> 00:17:41,640 So understanding your target audience. 588 00:17:41,640 --> 00:17:42,360 Exactly. 589 00:17:42,360 --> 00:17:44,320 Know where they hang out online. 590 00:17:44,320 --> 00:17:46,440 Craft compelling ads that speak to them. 591 00:17:46,440 --> 00:17:47,640 Yeah, that really resonate. 592 00:17:47,640 --> 00:17:51,200 And then, of course, tracking your results, adjusting. 593 00:17:51,200 --> 00:17:52,040 Yes. 594 00:17:52,040 --> 00:17:56,080 Analyzing, adjusting, it's a continuous process. 595 00:17:56,080 --> 00:17:57,320 It sounds like it. 596 00:17:57,320 --> 00:17:59,680 Constantly experimenting, optimizing. 597 00:17:59,680 --> 00:18:00,400 It really is. 598 00:18:00,400 --> 00:18:02,920 And that's why it's so important to have a really good understanding 599 00:18:02,920 --> 00:18:06,280 of your goals, your budget before you even start. 600 00:18:06,280 --> 00:18:07,600 So you've got to be strategic. 601 00:18:07,600 --> 00:18:09,400 Yeah, it's strategic, not impulsive. 602 00:18:09,400 --> 00:18:09,800 Right. 603 00:18:09,800 --> 00:18:10,840 OK. 604 00:18:10,840 --> 00:18:12,280 So as we wrap up this deep dive, I 605 00:18:12,280 --> 00:18:15,560 want to touch on something that our entrepreneur really 606 00:18:15,560 --> 00:18:17,680 emphasized throughout all their advice. 607 00:18:17,680 --> 00:18:21,040 It's that importance of constantly measuring and adapting. 608 00:18:21,040 --> 00:18:21,840 Oh, it's huge. 609 00:18:21,840 --> 00:18:22,320 Yeah. 610 00:18:22,320 --> 00:18:23,880 Not just setting things in motion, 611 00:18:23,880 --> 00:18:26,480 but tracking, analyzing, adjusting. 612 00:18:26,480 --> 00:18:30,600 So being flexible, agile, always willing to learn and grow. 613 00:18:30,600 --> 00:18:31,280 Exactly. 614 00:18:31,280 --> 00:18:31,760 Yeah. 615 00:18:31,760 --> 00:18:33,560 You know, the food industry is constantly changing, 616 00:18:33,560 --> 00:18:35,520 and you've got to be able to adapt to stay ahead. 617 00:18:35,520 --> 00:18:36,480 Absolutely. 618 00:18:36,480 --> 00:18:39,240 And one of the things I found so inspiring 619 00:18:39,240 --> 00:18:42,320 about our entrepreneur today was their passion 620 00:18:42,320 --> 00:18:43,760 for continuous learning. 621 00:18:43,760 --> 00:18:44,520 Absolutely. 622 00:18:44,520 --> 00:18:46,200 You know, they weren't afraid to experiment. 623 00:18:46,200 --> 00:18:47,000 Try new things. 624 00:18:47,000 --> 00:18:48,160 Make mistakes. 625 00:18:48,160 --> 00:18:49,120 Yes. 626 00:18:49,120 --> 00:18:50,720 That's the growth mindset. 627 00:18:50,720 --> 00:18:52,960 That's what sets successful businesses apart. 628 00:18:52,960 --> 00:18:55,880 They see those challenges as opportunities 629 00:18:55,880 --> 00:18:57,320 for growth and innovation. 630 00:18:57,320 --> 00:18:58,240 I love that. 631 00:18:58,240 --> 00:19:00,680 And I think that's such a powerful message for everyone, 632 00:19:00,680 --> 00:19:04,520 you know, no matter what you do, embrace the messiness. 633 00:19:04,520 --> 00:19:05,080 Yeah. 634 00:19:05,080 --> 00:19:06,520 Stay curious. 635 00:19:06,520 --> 00:19:07,920 Never stop learning. 636 00:19:07,920 --> 00:19:09,080 So well said. 637 00:19:09,080 --> 00:19:10,560 And to our listeners out there, we 638 00:19:10,560 --> 00:19:13,120 encourage you to take these insights. 639 00:19:13,120 --> 00:19:13,400 Yeah. 640 00:19:13,400 --> 00:19:15,160 Apply them to your own endeavors. 641 00:19:15,160 --> 00:19:16,440 Don't be afraid to experiment. 642 00:19:16,440 --> 00:19:17,600 Push those boundaries. 643 00:19:17,600 --> 00:19:18,200 Yes. 644 00:19:18,200 --> 00:19:20,440 And remember, in the food industry, 645 00:19:20,440 --> 00:19:22,760 you're not just selling a product. 646 00:19:22,760 --> 00:19:26,440 You're selling an experience, a story, a connection. 647 00:19:26,440 --> 00:19:27,800 Absolutely. 648 00:19:27,800 --> 00:19:30,320 Thanks for joining us on this delicious deep dive. 649 00:19:30,320 --> 00:19:31,000 It's been fun. 650 00:19:31,000 --> 00:19:32,080 Until next time. 651 00:19:32,080 --> 00:19:33,960 Keep those taste buds tandalized 652 00:19:33,960 --> 00:19:52,480 and those entrepreneurial spirits burning.