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Okay, so let's be real for a sec.

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If you're here, you're probably looking to make money online.

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Probably tired of all the basic advice too.

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Right, like post consistently or engage with your audience.

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It's like, yeah, if it were that easy,

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everyone would be rolling in it, right?

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Exactly.

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So today, we're going deep on a podcast I found

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called The Shocking Truth

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about the hashtag one secret to earning $10,000 a month online.

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Nobody talks about this.

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What they don't want you to know.

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Catchy title.

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To say the least.

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But clickbait aside,

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we're going to see if there's actually anything worthwhile

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in there.

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Well, they start off by kind of admitting

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most people who try to make money online

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don't actually hit those crazy goals.

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Which makes sense.

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You get all hyped up,

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but the reality is it's a lot harder than they make it seem.

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Yeah, it can be pretty discouraging

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if you think you're doing everything right,

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but still not seeing the cash.

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Totally.

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And this podcast, they claim that maybe it's because

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people are relying too much on those basic online tools.

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Canva, Grammarly, all that.

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Yeah, like they're great,

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but they're not some magic solution.

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Definitely not going to single-handedly make you

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six figures.

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It's like trying to bake a cake with just a spoon in a bowl.

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You need the right tools, right?

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Exactly.

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And so this podcast, they talk about what they call

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next level tools.

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The kind of stuff that separates those making a little money

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from those making banks.

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Okay, so what are these mysterious tools?

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One they highlight is click funnels.

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Click funnels.

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Okay, I've heard that name, but never really looked into it.

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What is it exactly?

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It helps you build something called a sales funnel.

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A sales funnel, break that down for me.

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So imagine you have an online shop.

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Let's say you're selling handmade jewelry.

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Okay, got it.

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A sales funnel is basically a strategic path

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that guides people from the moment they find your brand

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to hopefully buying something.

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So it's more than just getting people to your shop.

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It's about moving them through a process.

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Right.

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You might start with a cool social media post

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that leads to a free guide on how to care for jewelry,

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which then gets them on your email list

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where you offer discounts.

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And eventually it leads them to your shop to buy something.

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So click funnels, this automates all that.

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Exactly.

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It's working 24 seven, even when you're not.

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So you're not manually managing every interaction.

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It's doing it for you.

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Yeah.

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Automation is key.

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It lets you reach way more people and frees up your time

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to focus on other parts of your business.

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Makes sense.

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Instead of trying to do everything yourself,

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you're setting up a system.

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Exactly.

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And that brings us to another tool they talk about,

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SEMrush.

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SEMrush.

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I've heard of that one too,

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but honestly don't really know what it does.

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Think of it like a detective for your online business.

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A detective.

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Intriguing.

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It helps you analyze your competition.

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Okay, so like spying on them.

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Sort of.

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Okay.

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But it's all above board, of course.

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It basically shows you what keywords they're using,

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where their website traffic is coming from,

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even how their social media is doing.

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It's not just about knowing who they are,

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but actually understanding what's working for them.

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Right.

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And then you can use that info to improve your own strategies.

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Like let's say you find out they're ranking really well

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for a specific keyword.

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You can target that same keyword in your own stuff.

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And potentially outrank them.

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I see, I see.

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Yeah, it takes the guesswork out of it

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and gives you some real data to work with.

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This is all way more strategic than the usual advice.

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No, yeah.

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It's not just about posting consistently.

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It's about posting smart.

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Okay, and this podcast also talked about email marketing.

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Mm-hmm.

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That seems a little old school, doesn't it?

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A lot of the social media stuff these days.

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No, but they had an interesting take on it.

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They called it a digital money tree.

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A digital money tree.

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Okay, I'm listening.

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It's about building that direct relationship

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with your audience.

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So it's your own platform, not relying on algorithm.

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Exactly.

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You control the message and when they see it.

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Okay, so what tools do they suggest for email marketing?

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They mention Active Campaign.

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Active Campaign, and what's so special about that?

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It takes email marketing to that next level,

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automates everything.

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You can segment your audience based on their interests

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and create whole email sequences

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that guide them through a specific process.

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So each person gets a personalized experience?

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Yeah, like instead of just sending out

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the same generic email to everyone,

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you're tailoring it to them.

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That makes it much more likely

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they'll actually open it.

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And buy from you.

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Okay, so these tools,

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ClickFunnels, Semrush, Active Campaign,

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they sound powerful, but are they only for like big companies?

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That's a great question.

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And one we'll get into as we go deeper.

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What's interesting is a lot of these tools

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are actually pretty accessible,

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even if you're just starting out.

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But then that raises another question.

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If these tools are so good and they're available to everyone,

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why aren't more people talking about them?

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Right, why does it feel like they're being kept secret?

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Yeah, like there's this whole underground group

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of successful online earners

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who are hoarding all the good stuff.

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Well, that's something this podcast actually explores

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and it's something we'll definitely unpack

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in the next part of our deep dive.

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Ooh, cliffhanger, I can't wait to dig into that.

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So we were talking about why these tools and strategies

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aren't more widely known.

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Yeah, it almost feels like there's this secret society

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of successful online entrepreneurs

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who are keeping all the best stuff to themselves.

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Well, this podcast we're looking at,

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they actually suggest that those

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who are already making bank online,

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they might not be so keen on sharing their secrets.

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Because it would mean more competition.

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Exactly, more competition means

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potentially less money for them.

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I guess that makes sense from a business perspective.

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But you know, whether that's really true or not, who knows.

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What matters is we're here learning about this stuff.

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Right, we're ahead of the game.

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Exactly, so moving on beyond just the tools,

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what are some of the actual strategies

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this podcast recommends?

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Yeah, let's get into that.

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One of the big ones is what they call micro-nishing.

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It's about focusing on a very specific target audience.

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So instead of trying to appeal to everyone.

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Exactly, it's about finding a group of people

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with very specific needs and desires.

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Okay, I'm following.

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But can you give me an example?

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What would a micro-nish look like?

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Sure, so instead of targeting, say,

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fitness enthusiasts broadly,

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a micro-nish could be something like

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yoga for seniors with arthritis

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or vegan meal prep for busy professionals.

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Ah, okay, so it's like getting really specific.

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Yeah, the more specific, the better.

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You become the go-to expert for that particular group.

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I get it.

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So how do you even find these micro-nishes?

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It seems like everything is already so saturated online.

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That's where those tools like SEMrush come in handy.

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You can use them to analyze keywords

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and see what people are searching for.

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So you can find those hidden pockets of opportunity.

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Exactly, like you can look for

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what are called long tail keywords.

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Those are longer, more specific phrases

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that people search for.

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So instead of trying to rank for weight loss,

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you might go for best weight loss program

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for postpartum moms over 40.

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Exactly, you're targeting people

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who are actively looking for exactly what you offer.

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I like it, so you found your micro-nish, what's next?

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Content, they call it sneaky content.

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Sneaky content, sounds a little shady.

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It's not about being deceptive.

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It's about seamlessly integrating your products

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or services into content that's actually valuable.

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So like a Trojan horse.

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Kind of, you're delivering something helpful

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and entertaining, but you're also subtly

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introducing them to what you offer.

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I see, so give me an example of this sneaky content.

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Let's say you're a personal trainer

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who helps women over 50 lose weight and get stronger.

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Okay.

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Instead of constantly pushing your training program,

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you could make videos showing simple exercises

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they can do at home.

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Free value up front.

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Right, but then within those videos,

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you could mention that you also have

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this comprehensive program for people

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who want more personalized guidance.

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So you're not being pushy,

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you're just letting them know it's there.

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Exactly, you're building trust

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and establishing yourself as an expert.

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And hopefully when they're ready to take that next step,

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they come to you.

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That's the goal.

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This all seems like a much more long-term strategy.

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It is, this podcast, they're really emphasizing

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building a sustainable business.

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It's not about getting rich quick,

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it's about creating something that lasts.

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Which brings us back to automation.

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This podcast is all about working smarter,

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not harder, right?

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Absolutely, automation is key to scaling your business

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without burning yourself out.

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So you're not working 24 seven.

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Right, you're setting up systems

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that do the heavy lifting for you.

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What kind of things can you automate?

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Oh, tons of stuff.

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Email marketing, social media posts,

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even customer service replies.

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So you can focus on the bigger picture.

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Exactly, and free up your time for other things.

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I like the sound of that.

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But all this, it can feel a little overwhelming,

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to be honest.

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Yeah, it's a lot to tick in.

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So where do you even start, if you're feeling a bit lost?

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They recommend focusing on one thing at a time.

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Master one area before moving on to the next.

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So don't try to do everything at once.

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Right, like you could start with building your email list

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and setting up an automated welcome sequence.

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Okay, so pick one thing and really nail it,

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then move on to the next.

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Exactly, small steps.

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This whole approach seems to be about shifting

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your mindset, doesn't it?

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Definitely, it's about moving away

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from that feeling of overwhelm

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and embracing the possibilities.

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So instead of getting stuck in the fear of failure,

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it's about focusing on the potential for growth and success.

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Right, and believing that you can learn and adapt as you go.

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This podcast seems to be advocating

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for a much more realistic and sustainable approach

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to online business.

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That's what I appreciate about it.

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It's not about overnight success or magic formulas,

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it's about building a solid foundation

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and putting in the work.

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So where do we go from here?

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What are some concrete steps our listeners can take

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to actually start implementing all this?

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Well, the podcast recommends focusing on three key areas,

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investing in the right tools,

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figuring out your ideal micro niche

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and creating that sneaky content

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that subtly guides people towards your solutions.

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Okay, let's break those down first,

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investing in the right tools.

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The podcast mentioned ClickFunnels,

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SamRush and ActiveCampaign.

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Are those the only options or are there others?

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Those are just examples.

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The best tools for you will depend on what you need

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and what you can afford.

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But the key is to view them as investments.

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All right, they can really pay off in the long run.

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Okay, what about finding your ideal micro niche?

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That feels like a crucial step,

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but also kind of intimidating.

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It's important, but it doesn't have to be scary.

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Start by thinking about what you're passionate about.

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What you're good at.

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Exactly, what unique knowledge or skills do you have?

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Like maybe you're amazing at knitting

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or training dogs or baking bread.

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Right, and then you can use tools like SamRush

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to do some research and see if there's a market for it.

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So find that sweet spot where your passions

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and a real need in the market intersect.

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Exactly, and once you've got your niche,

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then you can start creating that content

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that's really gonna resonate with them.

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And that's where the sneaky content strategy comes in.

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Exactly, it's about creating content

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that's genuinely valuable,

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but also subtly guides people toward your solutions.

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It's like you're building a relationship,

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not just trying to make a quick sale.

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Right, people can tell when you're being genuine

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and that authenticity is what builds trust

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and ultimately leads to success.

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Okay, so we've got the tools, the niche, the content.

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Anything else we should be keeping in mind?

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Consistency.

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Building a successful online business takes time and effort.

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It's not gonna happen overnight.

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So be patient and keep showing up.

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Exactly, and most importantly, believe in yourself.

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You've got this.

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Yeah, believe in your ability to succeed.

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Don't be afraid to experiment and learn as you go.

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This podcast has given us a lot to think about

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and a lot of practical strategies to try out.

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It's a great starting point.

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So what's next?

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It's like we've got all the pieces,

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but we still need to put the puzzle together.

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We've got the tools and the blueprint,

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but now we need to actually build the thing.

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Exactly, and the cool thing is online,

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there's no one right way to do it.

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It's all about figuring out what works best for you,

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experimenting.

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I like that.

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So instead of being overwhelmed by all the choices,

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it's about embracing that creative freedom.

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Right, and that's where the relearning happens, right?

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Yeah, it's not enough to just know this stuff,

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you gotta actually put it into practice.

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See what works, what doesn't.

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This podcast gave us a good starting point, a framework.

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A foundation.

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But now we gotta build on it and make it our own.

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And that's where you, your personality, all that comes in.

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Yeah, what makes you stand out?

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What's your unique thing?

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It's so easy to get caught up

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in comparing yourself to others online.

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Trying to copy what they're doing.

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But their real magic happens

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when you embrace your own individuality, you know?

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Yeah, let your personality shine through.

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There's room for everyone online.

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And this podcast, they really hit on that, didn't they?

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They did.

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Choosing a niche you're actually passionate about,

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that's huge.

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Because that's where the excitement comes from.

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Right, and when you're genuinely excited about something,

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people can feel that.

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It's contagious.

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Totally, that authenticity, that's what draws people in.

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Okay, so as we wrap up this deep dive,

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I wanna leave our listeners with a little challenge.

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A challenge, I like it.

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What do you have in mind?

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I want everyone listening to take one concrete action step

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based on what we've talked about today.

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Love that.

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It doesn't have to be some big, crazy thing.

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Gavey steps.

385
00:13:13,520 --> 00:13:15,920
Exactly, like just research one of the tools

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we talked about.

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00:13:16,760 --> 00:13:17,600
No.

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Or maybe sign up for a free trial.

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Or even just brainstorm some niche ideas

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that get you fired up.

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Put that knowledge into action.

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Yes, don't just let it sit there in your brain,

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actually do something with it.

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Who knows where it could lead?

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Exactly, you might surprise yourself.

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And remember, building a business online,

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it's not a sprint, it's a marathon.

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It takes time.

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There will be bumps in the road.

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But as long as you keep learning,

401
00:13:41,400 --> 00:13:44,440
keep trying new things, and most importantly,

402
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believe in yourself.

403
00:13:45,440 --> 00:13:47,200
You're golden.

404
00:13:47,200 --> 00:13:49,720
Maybe one day you'll be the one sharing your own secrets

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00:13:49,720 --> 00:13:51,040
to success online.

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00:13:51,040 --> 00:13:52,800
Inspiring others to go for it.

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That's what it's all about, right?

408
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Paying it forward.

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So to everyone listening, thank you so much

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for joining us on this deep dive.

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We hope you found it helpful.

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And inspiring.

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And remember, this is just the beginning.

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Keep exploring.

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00:14:04,160 --> 00:14:05,280
Keep learning.

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00:14:05,280 --> 00:14:08,000
And most importantly, never stop believing

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00:14:08,000 --> 00:14:10,360
in the power of your own dreams.

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Until next time, happy creating.