1
00:00:00,000 --> 00:00:04,000
Okay, so you're ready to like really dive into this whole world of supplements, right?

2
00:00:04,600 --> 00:00:06,540
You've got that entrepreneurial spirit.

3
00:00:06,540 --> 00:00:07,600
You want to help people.

4
00:00:08,100 --> 00:00:10,760
Maybe you've even got like a top secret formula already.

5
00:00:10,760 --> 00:00:12,440
It's some amazing concoction.

6
00:00:12,440 --> 00:00:12,800
Yeah.

7
00:00:13,280 --> 00:00:16,800
But turning that dream into like a whole supplement empire.

8
00:00:17,920 --> 00:00:19,040
That's where it gets tricky.

9
00:00:19,200 --> 00:00:21,000
It can be a bit of a minefield.

10
00:00:21,000 --> 00:00:21,360
Right.

11
00:00:21,440 --> 00:00:23,960
There's regulations and suppliers and branding.

12
00:00:23,960 --> 00:00:24,520
It's a lot.

13
00:00:25,040 --> 00:00:27,200
And luckily that's where the stash show method comes in.

14
00:00:27,200 --> 00:00:30,280
It's like promising to be that shortcut you've been searching for.

15
00:00:30,800 --> 00:00:34,680
But before we jump in, we got to see if it actually lives up to all the hype.

16
00:00:34,720 --> 00:00:35,000
Right.

17
00:00:35,000 --> 00:00:38,720
You got to be skeptical and can't just buy into every shiny promise out there.

18
00:00:38,720 --> 00:00:39,240
Exactly.

19
00:00:39,240 --> 00:00:43,000
So we're putting this whole stash show method under the microscope.

20
00:00:43,000 --> 00:00:45,600
Think of us like supplement detectives.

21
00:00:45,920 --> 00:00:49,080
We'll dig into the claims, look at the strategies, see if it holds up.

22
00:00:49,560 --> 00:00:52,480
And you never know, we might even find some hidden gems along the way.

23
00:00:52,720 --> 00:00:55,680
First things first, the author lays out their origin story.

24
00:00:55,680 --> 00:00:56,480
Mm-hmm.

25
00:00:56,560 --> 00:00:58,880
You know, rags to riches, supplement addition.

26
00:00:58,880 --> 00:01:02,720
We're talking multiple failed ventures, stress through the roof, the whole shebang.

27
00:01:02,720 --> 00:01:06,680
It's like that classic entrepreneur story, but with a protein shake on the side.

28
00:01:06,720 --> 00:01:08,280
It's a tried and true formula.

29
00:01:08,560 --> 00:01:11,600
Draw you in with the struggle before you get to the success.

30
00:01:12,040 --> 00:01:13,080
Makes it relatable.

31
00:01:13,120 --> 00:01:13,720
For sure.

32
00:01:14,200 --> 00:01:18,520
It's like, hey, I was a mess just like you, but then this method changed everything.

33
00:01:18,640 --> 00:01:20,440
Very motivational poster vibes.

34
00:01:20,840 --> 00:01:22,920
But let's move past that and get to the actual method.

35
00:01:22,920 --> 00:01:27,520
One thing that stood out to me, the emphasis on finding your target audience,

36
00:01:27,960 --> 00:01:30,200
like laser focus on who you're selling to.

37
00:01:30,360 --> 00:01:32,200
And that's where a lot of people stumble, right?

38
00:01:32,240 --> 00:01:35,400
Trying to create a supplement for everyone ends up appealing to no one.

39
00:01:35,400 --> 00:01:35,840
Totally.

40
00:01:35,880 --> 00:01:40,120
You can't be everything to everyone, like trying to sell a sleep enhancing tea that

41
00:01:40,120 --> 00:01:41,120
also gives you energy.

42
00:01:41,200 --> 00:01:42,040
Just doesn't work.

43
00:01:42,080 --> 00:01:42,400
Yeah.

44
00:01:42,520 --> 00:01:46,040
The stash show method uses the example of busy professionals, people looking for

45
00:01:46,040 --> 00:01:48,080
new tropics, stress relief, that kind of thing.

46
00:01:48,400 --> 00:01:52,360
Instead of going after the whole market, you zoom in on a specific niche.

47
00:01:52,360 --> 00:01:52,680
Right.

48
00:01:52,680 --> 00:01:56,200
Because you wouldn't market a high end new tropic the same way you would a kids

49
00:01:56,200 --> 00:01:56,840
multi vitamin.

50
00:01:56,880 --> 00:01:57,600
Exactly.

51
00:01:58,080 --> 00:02:01,880
Knowing your niche lets you tailor everything, your message, your product,

52
00:02:01,880 --> 00:02:06,160
even your marketing to a specific group that's already interested.

53
00:02:06,600 --> 00:02:07,400
Makes sense.

54
00:02:07,480 --> 00:02:08,200
Makes total sense.

55
00:02:08,480 --> 00:02:10,000
But this is where I got a little skeptical.

56
00:02:10,240 --> 00:02:15,320
The author talks about finding reliable suppliers, compares it to hunting a unicorn.

57
00:02:15,600 --> 00:02:16,520
Is it really that hard?

58
00:02:16,560 --> 00:02:21,640
Well, you need top notch ingredients, verified potency, and you're navigating a

59
00:02:21,640 --> 00:02:23,600
web of safety regulations.

60
00:02:23,720 --> 00:02:26,440
It can be a lot to handle, especially if you're just starting out.

61
00:02:26,520 --> 00:02:28,120
Not exactly a walk in the park then.

62
00:02:28,160 --> 00:02:28,440
Right.

63
00:02:28,680 --> 00:02:32,680
So the stash show method claims to solve this by giving you access to a catalog of

64
00:02:32,680 --> 00:02:36,120
over 140 GMP certified supplements.

65
00:02:36,720 --> 00:02:40,120
They even specifically call out new tropics and multi vitamins, which goes

66
00:02:40,120 --> 00:02:42,480
back to that whole busy professional niche we talked about.

67
00:02:42,560 --> 00:02:42,880
Yeah.

68
00:02:42,880 --> 00:02:44,760
And that GMP certification is huge.

69
00:02:44,800 --> 00:02:48,120
Shows a certain level of quality control means they're following proper

70
00:02:48,120 --> 00:02:49,480
manufacturing standards.

71
00:02:49,480 --> 00:02:52,920
It's like a stamp of approval builds trust with customers.

72
00:02:53,160 --> 00:02:55,600
So it's not just about having a cool product.

73
00:02:55,720 --> 00:02:59,320
It's about letting people know it's safe and actually does what it says it does.

74
00:02:59,560 --> 00:03:00,800
But I'm all about the details.

75
00:03:01,720 --> 00:03:07,080
What do they actually say about how to choose the right supplier from that catalog?

76
00:03:07,120 --> 00:03:10,360
Is there more to it than just make sure their GMP certified?

77
00:03:10,680 --> 00:03:12,360
Yeah, that's a good question.

78
00:03:12,560 --> 00:03:13,600
We've got to dig deeper.

79
00:03:13,720 --> 00:03:17,280
They're promising a shortcut, but are they actually giving you the directions or

80
00:03:17,280 --> 00:03:19,120
just pointing you in a general direction?

81
00:03:19,120 --> 00:03:20,280
We've got to find out.

82
00:03:20,680 --> 00:03:24,720
It's one thing to have a list right, but knowing what to look for in a supplier

83
00:03:24,720 --> 00:03:25,440
that's key.

84
00:03:25,480 --> 00:03:25,800
Yeah.

85
00:03:25,800 --> 00:03:28,880
It's like having a menu with a hundred dishes, but no descriptions.

86
00:03:28,880 --> 00:03:30,200
How do you even choose?

87
00:03:30,200 --> 00:03:30,560
Totally.

88
00:03:30,560 --> 00:03:34,520
I'm picturing myself scrolling through this giant catalog, just overwhelmed.

89
00:03:35,160 --> 00:03:38,640
Are they giving you any more guidance besides GMP certification?

90
00:03:38,720 --> 00:03:40,000
Because that does feel kind of vague.

91
00:03:40,000 --> 00:03:43,120
Well, they do talk about things like where they get their ingredients and

92
00:03:43,120 --> 00:03:44,360
third party testing.

93
00:03:44,600 --> 00:03:47,160
It's not just about the facility being GMP compliant.

94
00:03:47,160 --> 00:03:50,280
It's also about the quality of the stuff they're using and making sure they're

95
00:03:50,280 --> 00:03:53,600
getting independent verification that their products are pure and potent.

96
00:03:53,720 --> 00:03:54,360
Okay, that's good.

97
00:03:54,360 --> 00:03:58,040
At least they're acknowledging that there's more to it than just checking a box.

98
00:03:59,000 --> 00:04:00,640
But I'm still curious about the specifics.

99
00:04:00,840 --> 00:04:05,760
Like, do they give you a checklist of questions to ask suppliers or red flags to

100
00:04:05,760 --> 00:04:06,440
watch out for?

101
00:04:06,600 --> 00:04:09,640
Yeah, they mentioned having a team that can help you vet suppliers.

102
00:04:09,640 --> 00:04:13,520
So it's not totally DIY, which could be good or bad, depending on how much you

103
00:04:13,520 --> 00:04:14,280
want to be involved.

104
00:04:14,640 --> 00:04:15,760
Hmm, interesting.

105
00:04:15,760 --> 00:04:18,560
So it's like, they're trying to give you the resources, but also hold your

106
00:04:18,560 --> 00:04:21,880
hand a little bit, which for someone new to all this might be exactly what they

107
00:04:21,880 --> 00:04:22,160
need.

108
00:04:23,440 --> 00:04:26,360
Speaking of handholding, let's talk about the part of the business that makes a

109
00:04:26,360 --> 00:04:27,920
lot of people sweat logistics.

110
00:04:28,760 --> 00:04:33,360
The author paints this hilarious picture of their pre-stash show chaos boxes

111
00:04:33,360 --> 00:04:37,480
stacked to the ceiling, lost shipments, the whole disaster movie scene.

112
00:04:37,520 --> 00:04:38,840
It's a common nightmare, right?

113
00:04:39,680 --> 00:04:42,480
And they claim to solve it all with their drop shipping model.

114
00:04:42,720 --> 00:04:44,080
But here's where it gets interesting.

115
00:04:44,080 --> 00:04:46,960
Drop shipping itself isn't a one size fits all thing.

116
00:04:47,320 --> 00:04:51,440
There are actually different models, each with their own quirks and considerations.

117
00:04:51,440 --> 00:04:51,760
Wait, hold on.

118
00:04:52,040 --> 00:04:53,520
Different models of drop shipping.

119
00:04:53,520 --> 00:04:56,560
I thought it was just, you know, someone else handling the shipping for you.

120
00:04:56,560 --> 00:04:57,080
Right.

121
00:04:57,320 --> 00:04:58,080
But think about it.

122
00:04:58,320 --> 00:05:02,680
You could partner with a huge fulfillment center that does everything, or you could

123
00:05:02,680 --> 00:05:07,720
go with smaller, more niche drop shippers who focus on certain types of products.

124
00:05:08,080 --> 00:05:11,720
And there are pros and cons to each, especially when you're dealing with

125
00:05:11,720 --> 00:05:14,200
something as sensitive as supplements.

126
00:05:14,480 --> 00:05:15,000
Okay.

127
00:05:15,200 --> 00:05:16,760
My brain is officially intrigued.

128
00:05:17,200 --> 00:05:18,800
So let's say I'm all in on that.

129
00:05:18,800 --> 00:05:20,520
Neutropics niche we discussed earlier.

130
00:05:21,000 --> 00:05:23,440
What kind of drop shipping model would make sense for that?

131
00:05:23,720 --> 00:05:27,720
Well, if you're going for that premium brand image, you might want to lean towards

132
00:05:27,720 --> 00:05:32,720
a smaller, more specialized drop shipper, someone who can offer that personalized

133
00:05:32,720 --> 00:05:35,480
service and handle those delicate products with care.

134
00:05:36,120 --> 00:05:39,160
Think white glove treatment for those brain boosting formulas.

135
00:05:39,200 --> 00:05:40,920
But wouldn't that be way more expensive?

136
00:05:40,920 --> 00:05:42,240
Possibly yes.

137
00:05:42,720 --> 00:05:46,200
But you're paying for a higher level of service and control, which could be worth

138
00:05:46,200 --> 00:05:47,360
it for your target audience.

139
00:05:47,360 --> 00:05:50,920
Remember those busy professionals that are probably willing to pay a premium for

140
00:05:50,920 --> 00:05:52,240
convenience and quality.

141
00:05:52,480 --> 00:05:53,400
That's a good point.

142
00:05:53,800 --> 00:05:55,960
It's not just about the cheapest option.

143
00:05:56,320 --> 00:05:59,680
It's about finding the right fit for your brand and your market.

144
00:06:00,040 --> 00:06:04,080
Now that's some real wisdom, but let's not forget about the visuals.

145
00:06:04,440 --> 00:06:09,000
I'm talking labels, branding that first impression that can make or break a product.

146
00:06:09,000 --> 00:06:13,200
The author talks about their early DIY label attempts and let's just say they

147
00:06:13,200 --> 00:06:15,160
weren't exactly screaming professional.

148
00:06:15,360 --> 00:06:19,200
It's a good reminder that even the best formula in the world won't sell if the

149
00:06:19,200 --> 00:06:21,480
packaging looks like it was made in someone's basement.

150
00:06:21,520 --> 00:06:22,400
Exactly.

151
00:06:22,800 --> 00:06:27,280
And the stand show method hypes up this idea of connecting you with designers who

152
00:06:27,280 --> 00:06:28,800
specialize in the supplement industry.

153
00:06:29,240 --> 00:06:32,400
But is that level of specialization really necessary?

154
00:06:32,640 --> 00:06:35,480
Well, there's definitely something to be said for working with someone who gets

155
00:06:35,480 --> 00:06:36,800
the whole supplement world.

156
00:06:36,800 --> 00:06:40,880
They'll know about FDA labeling regulations, how to highlight key ingredients,

157
00:06:41,080 --> 00:06:43,160
even the current design trends in the niche.

158
00:06:43,360 --> 00:06:46,600
Think about those sleek minimalist labels that are so popular with

159
00:06:46,600 --> 00:06:47,960
new tropics brands right now.

160
00:06:48,160 --> 00:06:49,280
Okay, I see their point.

161
00:06:49,800 --> 00:06:52,960
But couldn't any talented designer achieve the same thing with the right

162
00:06:52,960 --> 00:06:53,960
briefing and research?

163
00:06:54,200 --> 00:06:54,600
Maybe.

164
00:06:55,320 --> 00:06:59,000
But do you really want to spend all that time teaching a designer about the

165
00:06:59,000 --> 00:07:01,080
ins and outs of the supplement industry?

166
00:07:01,600 --> 00:07:04,920
Or would you rather work with someone who's already fluent in that language?

167
00:07:04,920 --> 00:07:07,600
Time is precious, especially when you're launching a business.

168
00:07:07,800 --> 00:07:08,840
You're right about that.

169
00:07:09,040 --> 00:07:11,520
Sometimes efficiency is worth the extra cost.

170
00:07:12,000 --> 00:07:15,560
But speaking of cost, there's another piece of the puzzle that often gets

171
00:07:15,560 --> 00:07:17,640
overlooked, the money side of things.

172
00:07:17,920 --> 00:07:20,400
And it's not just about the initial investment.

173
00:07:20,920 --> 00:07:25,520
The stashow method really pushes this idea of recurring revenue, which

174
00:07:25,520 --> 00:07:27,720
honestly sounds amazing to me.

175
00:07:27,920 --> 00:07:30,160
The dream right, making money while you sleep.

176
00:07:30,360 --> 00:07:33,120
It's a powerful concept, especially in the supplement world.

177
00:07:33,120 --> 00:07:35,120
People usually take supplements consistently.

178
00:07:35,320 --> 00:07:39,080
So a subscription model can create a really steady stream of income.

179
00:07:39,120 --> 00:07:40,720
But let's be real, it can't be that easy.

180
00:07:40,720 --> 00:07:41,520
What's the catch?

181
00:07:41,520 --> 00:07:44,840
Well, the catch is you need to provide real value to keep those subscribers

182
00:07:44,840 --> 00:07:45,440
happy.

183
00:07:45,640 --> 00:07:47,520
It's not just about sending them a bottle every month.

184
00:07:47,520 --> 00:07:49,040
It's about building a relationship.

185
00:07:49,040 --> 00:07:50,720
So what does that look like in practice?

186
00:07:50,920 --> 00:07:54,880
Think personalized emails with tips on how to get the most out of their

187
00:07:54,880 --> 00:07:59,440
new tropics exclusive content, like interviews with experts in cognitive

188
00:07:59,440 --> 00:08:01,920
enhancement, maybe even early learning.

189
00:08:01,920 --> 00:08:05,520
Maybe even early access to new formulas or research findings.

190
00:08:05,520 --> 00:08:06,800
Okay, now you're talking.

191
00:08:07,040 --> 00:08:09,920
That's the kind of stuff that would keep me coming back as a subscriber.

192
00:08:09,920 --> 00:08:10,240
Yeah.

193
00:08:10,240 --> 00:08:11,640
It's not just about the product.

194
00:08:11,640 --> 00:08:13,800
It's about feeling like you're part of something bigger.

195
00:08:13,840 --> 00:08:14,600
Exactly.

196
00:08:14,800 --> 00:08:17,520
And that's something important to consider when you're looking at the

197
00:08:17,520 --> 00:08:18,600
stashow method.

198
00:08:19,000 --> 00:08:21,920
It's one thing to set up a subscription button on your website.

199
00:08:22,240 --> 00:08:27,120
It's another thing entirely to create a whole thriving subscription business.

200
00:08:27,120 --> 00:08:32,240
So are they giving you the tools to actually build that kind of engagement?

201
00:08:32,640 --> 00:08:35,800
Or is it more like, here's the idea, good, like figuring it out.

202
00:08:36,040 --> 00:08:38,080
That's where we need to really dig into the details.

203
00:08:38,520 --> 00:08:42,640
They mentioned providing templates for email campaigns and resources for

204
00:08:42,640 --> 00:08:45,960
content creation, but we need to see how robust those actually are.

205
00:08:46,160 --> 00:08:46,440
Okay.

206
00:08:46,440 --> 00:08:48,000
So we're seeing a pattern here.

207
00:08:48,480 --> 00:08:51,800
They're giving you the big picture, the framework, but it's up to you to

208
00:08:51,800 --> 00:08:53,400
fill in the gaps and make it your own.

209
00:08:53,400 --> 00:08:55,600
But hey, isn't that what being an entrepreneur is all about?

210
00:08:55,840 --> 00:08:56,600
Absolutely.

211
00:08:56,600 --> 00:09:00,480
No method, no matter how good can replace your own creativity, intuition and

212
00:09:00,480 --> 00:09:00,920
hard work.

213
00:09:01,160 --> 00:09:01,800
Well said.

214
00:09:02,600 --> 00:09:06,680
But speaking of hard work, there's one aspect of this whole supplement game

215
00:09:06,960 --> 00:09:09,720
that can feel like navigating a maze regulations.

216
00:09:10,880 --> 00:09:15,800
And while the stashow method mentions this, I'm curious how deep they actually go.

217
00:09:16,000 --> 00:09:19,040
It's a crucial piece of the puzzle and one that can trip up even the most

218
00:09:19,040 --> 00:09:20,320
experienced people.

219
00:09:20,600 --> 00:09:25,280
We're talking FDA regulations, labeling requirements, ingredient restrictions.

220
00:09:25,280 --> 00:09:27,440
It can feel like learning a whole new language.

221
00:09:27,440 --> 00:09:30,320
And one wrong step could land you in big trouble.

222
00:09:30,320 --> 00:09:30,920
Right.

223
00:09:30,920 --> 00:09:33,200
So it's not just about making a product that works.

224
00:09:33,200 --> 00:09:35,480
It's about making sure it's compliant with all the rules.

225
00:09:35,480 --> 00:09:39,120
Which, let's be honest, isn't exactly the most exciting part of starting a business.

226
00:09:39,400 --> 00:09:42,680
But hey, that's where having the right guidance can really make a difference.

227
00:09:42,920 --> 00:09:46,000
What are they actually saying about navigating all those regulations?

228
00:09:46,240 --> 00:09:50,480
Well, they do mention providing access to legal resources and templates for

229
00:09:50,480 --> 00:09:51,280
compliant labeling.

230
00:09:51,280 --> 00:09:54,800
It's not a totally DIY thing, which again, could be good or not.

231
00:09:54,800 --> 00:09:57,560
It could be good or bad, depending on how comfortable you are with all that.

232
00:09:58,120 --> 00:09:58,360
Okay.

233
00:09:58,360 --> 00:10:01,760
So at least they're acknowledging that you can't just wing it when it comes to

234
00:10:01,760 --> 00:10:02,720
regulations.

235
00:10:03,320 --> 00:10:07,400
But are they actually giving you the knowledge to handle it confidently?

236
00:10:07,800 --> 00:10:10,440
Or are they just pointing you towards a lawyer and saying, good luck?

237
00:10:10,600 --> 00:10:12,320
That's where we got to look at the fine print.

238
00:10:12,920 --> 00:10:17,240
They might offer a solid foundation, but is it enough to build a legally sound

239
00:10:17,240 --> 00:10:18,240
business on your own?

240
00:10:18,680 --> 00:10:21,680
Or are there gaps you'll need to fill with extra research?

241
00:10:21,680 --> 00:10:23,640
Or maybe even some expert advice.

242
00:10:23,640 --> 00:10:26,600
Sounds like a good starting point, but yeah, I don't want to see exactly what's

243
00:10:26,600 --> 00:10:29,960
in those templates and guides before I felt totally comfortable.

244
00:10:30,120 --> 00:10:33,800
You don't want to launch a product and then boom, warning letter from the FDA.

245
00:10:34,440 --> 00:10:36,560
But compliance is just one piece of the puzzle.

246
00:10:37,040 --> 00:10:39,640
What about actually getting people excited about your supplement?

247
00:10:39,680 --> 00:10:40,440
We're talking marketing.

248
00:10:41,040 --> 00:10:41,680
Yes.

249
00:10:42,080 --> 00:10:44,080
The Art of Persuasion Supplement Style.

250
00:10:44,640 --> 00:10:48,440
You could have the most amazing, natropic formula ever, but if nobody knows about it,

251
00:10:48,440 --> 00:10:50,720
it's just going to sit on a shelf collecting dust.

252
00:10:50,920 --> 00:10:51,640
Exactly.

253
00:10:51,640 --> 00:10:55,960
And these days, with so much competition online, it's not enough to just have a

254
00:10:55,960 --> 00:10:57,120
website and hope for the best.

255
00:10:57,320 --> 00:11:03,320
You got to stand out, grab attention, build trust, and ultimately convince people

256
00:11:03,320 --> 00:11:08,200
that your supplement is the answer to their, you know, brain boosting dreams.

257
00:11:08,240 --> 00:11:10,560
So what's the stashio methods take on all that?

258
00:11:10,560 --> 00:11:14,320
Do they give you actual strategies or is it more like figure it out yourself?

259
00:11:14,440 --> 00:11:17,720
Well, they do touch on a few different approaches, like building an online

260
00:11:17,720 --> 00:11:21,800
presence, using social media, creating engaging content.

261
00:11:21,800 --> 00:11:26,880
They also really emphasize email marketing, which believe it or not, is still a super

262
00:11:26,880 --> 00:11:28,880
powerful way to connect with customers.

263
00:11:29,000 --> 00:11:30,000
Email marketing.

264
00:11:30,120 --> 00:11:30,440
Really?

265
00:11:30,440 --> 00:11:31,680
I thought that was kind of outdated.

266
00:11:31,720 --> 00:11:33,280
Don't underestimate a good email.

267
00:11:33,360 --> 00:11:36,880
It's a direct connection to your audience, a way to build those relationships and offer

268
00:11:36,880 --> 00:11:38,480
value beyond just selling.

269
00:11:38,680 --> 00:11:39,040
Okay.

270
00:11:39,040 --> 00:11:39,680
I'm listening.

271
00:11:40,520 --> 00:11:42,920
What about all the newer stuff like influencer marketing?

272
00:11:42,920 --> 00:11:44,720
That seems to be all the rage these days.

273
00:11:44,720 --> 00:11:49,000
They do mention influencer marketing as a possible strategy and it makes sense, right?

274
00:11:49,120 --> 00:11:51,520
A lot of health and wellness influencers have huge

275
00:11:51,520 --> 00:11:54,000
followings and they can definitely influence what people buy.

276
00:11:54,120 --> 00:11:57,720
So they're covering a range of tactics, but are they going deep enough?

277
00:11:57,720 --> 00:12:01,400
Are they giving you real actionable advice or are they just throwing around buzzwords?

278
00:12:01,520 --> 00:12:02,800
That's the big question.

279
00:12:03,160 --> 00:12:08,000
They might give you the overview, but the real test is do they give you the tools to

280
00:12:08,000 --> 00:12:09,680
actually make those strategies work?

281
00:12:10,000 --> 00:12:13,840
Like, do they tell you how to find the right influencers for your niche?

282
00:12:13,840 --> 00:12:18,160
Or give you templates for writing those killer emails that actually get people to buy.

283
00:12:18,160 --> 00:12:19,600
That's the stuff that really matters.

284
00:12:19,640 --> 00:12:23,760
It's like having a cookbook with all the ingredients listed, but no actual instructions

285
00:12:23,760 --> 00:12:24,640
on how to make the dish.

286
00:12:24,640 --> 00:12:25,480
Exactly.

287
00:12:25,480 --> 00:12:28,440
And that's something to really pay attention to when you're checking out the

288
00:12:28,440 --> 00:12:29,320
Stasho method.

289
00:12:29,560 --> 00:12:34,120
Are they giving you the full recipe for success or just a list of ingredients?

290
00:12:34,320 --> 00:12:38,280
You know, thinking back to the author story, they mentioned failing a bunch of times before

291
00:12:38,280 --> 00:12:39,040
hitting it big.

292
00:12:39,560 --> 00:12:42,560
Makes me wonder, did they struggle with marketing?

293
00:12:42,560 --> 00:12:47,360
And if so, what mistakes did they make that you think someone just starting out could learn from?

294
00:12:47,760 --> 00:12:48,880
That's a great point.

295
00:12:48,880 --> 00:12:50,840
It highlights something really important.

296
00:12:50,840 --> 00:12:54,480
Even with a solid method, there are going to be bumps in the road.

297
00:12:55,040 --> 00:12:59,800
The Stasho method might give you a map, but it can't guarantee a perfectly smooth journey.

298
00:13:00,040 --> 00:13:04,160
You got to be able to adapt, learn from your mistakes and constantly tweak your approach.

299
00:13:04,360 --> 00:13:08,560
Like they say, experience is the best teacher, even if it comes with a few expensive lessons

300
00:13:08,560 --> 00:13:09,280
along the way.

301
00:13:09,280 --> 00:13:13,200
But speaking of learning, we've been talking a lot about the practical side of things,

302
00:13:13,200 --> 00:13:16,920
but there's something else I wanted to touch on the heart of your brand.

303
00:13:17,200 --> 00:13:18,640
You're talking about values.

304
00:13:19,080 --> 00:13:23,680
It's often overlooked, but it's so crucial for creating a brand that truly connects with people,

305
00:13:23,920 --> 00:13:25,200
especially in the health and wellness world.

306
00:13:25,200 --> 00:13:28,240
People are really paying attention to the brands they support.

307
00:13:28,240 --> 00:13:29,680
They want something they can believe in.

308
00:13:29,680 --> 00:13:30,360
Exactly.

309
00:13:30,360 --> 00:13:32,120
It's not just about the product anymore.

310
00:13:32,160 --> 00:13:34,400
It's about what the company stands for.

311
00:13:34,640 --> 00:13:36,600
Are they all about sustainability?

312
00:13:36,600 --> 00:13:42,320
Transparency, ethical sourcing, these are the values that can really set you apart

313
00:13:42,320 --> 00:13:44,240
and attract those customers who share your vision.

314
00:13:44,520 --> 00:13:47,360
It's like people want to put their money where their values are,

315
00:13:47,880 --> 00:13:51,200
but does the Stasho method address this at all?

316
00:13:51,400 --> 00:13:53,600
Do they talk about defining your brand values?

317
00:13:53,640 --> 00:13:56,560
It's not something they explicitly cover, which is interesting.

318
00:13:56,800 --> 00:14:00,240
It's almost just like they assume everyone already has their values all figured out.

319
00:14:00,600 --> 00:14:03,680
But in reality, it's a process, something you have to really think about.

320
00:14:03,680 --> 00:14:06,560
So where do you even begin with that?

321
00:14:06,560 --> 00:14:11,960
How do you figure out your brand values in a way that feels genuine and connects with your audience?

322
00:14:12,200 --> 00:14:14,160
It starts with looking inward.

323
00:14:14,560 --> 00:14:17,520
Ask yourself, what are you truly passionate about?

324
00:14:17,800 --> 00:14:20,000
What kind of impact do you want to make?

325
00:14:20,360 --> 00:14:23,720
And how did those things translate to the supplement world?

326
00:14:23,960 --> 00:14:26,520
For example, someone is super passionate about the environment.

327
00:14:26,840 --> 00:14:30,200
Maybe they source their ingredients from organic sustainable farms

328
00:14:30,200 --> 00:14:31,920
or use them to make a product.

329
00:14:31,920 --> 00:14:33,960
They're not just about the label on your product.

330
00:14:33,960 --> 00:14:37,680
It's about actually living those values in every part of your business.

331
00:14:37,680 --> 00:14:40,560
Absolutely. It's about walking the walk, not just talking the talk.

332
00:14:41,080 --> 00:14:43,680
And that authenticity, that's what draws people in.

333
00:14:43,680 --> 00:14:46,240
It sounds like this is one area where the Stasho method,

334
00:14:46,560 --> 00:14:48,320
while helpful, might not be enough.

335
00:14:48,520 --> 00:14:51,080
It gives you the tools, but building up your brand values.

336
00:14:51,080 --> 00:14:52,080
So what do you do?

337
00:14:52,080 --> 00:14:54,080
You're going to be able to use your brand values.

338
00:14:54,080 --> 00:14:56,080
You're going to be able to use your brand values.

339
00:14:56,080 --> 00:14:58,080
You're going to be able to use your brand values.

340
00:14:58,080 --> 00:15:00,080
You're going to be able to use your brand values.

341
00:15:00,080 --> 00:15:04,440
It gives you the tools, but building a brand that truly resonates, that goes deeper.

342
00:15:04,440 --> 00:15:09,240
I agree. It's about digging deeper, finding your why, and letting that guide your decisions.

343
00:15:09,240 --> 00:15:11,440
So if you're thinking about using the Stasho method,

344
00:15:11,880 --> 00:15:14,360
consider it a starting point, a foundation.

345
00:15:15,160 --> 00:15:19,680
But don't be afraid to go beyond that and really bring your own values and passion into it.

346
00:15:19,680 --> 00:15:22,320
Because that's what will make your brand truly stand out,

347
00:15:22,320 --> 00:15:25,280
not just on the shelf, but in the minds of your customers.

348
00:15:25,280 --> 00:15:26,280
Well said.

349
00:15:26,280 --> 00:15:30,280
We covered a lot today, from the nitty gritty of suppliers and logistics,

350
00:15:30,280 --> 00:15:33,280
to the bigger picture of branding and values.

351
00:15:33,280 --> 00:15:36,280
It's been a great deep dive into the Stasho method

352
00:15:36,280 --> 00:15:40,280
and what it really takes to build a successful supplement brand these days.

353
00:15:40,280 --> 00:15:43,280
We looked at the claims, uncovered some interesting points,

354
00:15:43,280 --> 00:15:47,280
and hopefully gave you the info you need to decide if this method is right for you.

355
00:15:47,280 --> 00:15:50,280
Remember, no method is a magic bullet.

356
00:15:50,280 --> 00:15:52,280
It's a tool, a guide,

357
00:15:52,280 --> 00:15:57,280
but your success ultimately comes down to your own hard work creativity and willingness to learn and adapt.

358
00:15:57,280 --> 00:16:00,280
And don't forget the power of defining your brand values,

359
00:16:00,280 --> 00:16:02,280
bringing your passion to everything you do.

360
00:16:02,280 --> 00:16:06,280
That's what makes a brand truly special and connects with people who share your vision.

361
00:16:06,280 --> 00:16:10,280
So do your research, and if you decide to try the Stasho method,

362
00:16:10,280 --> 00:16:16,280
approach it with a critical eye, make it your own, and don't be afraid to add your own unique spin.

363
00:16:16,280 --> 00:16:18,280
The world of supplements is waiting...

364
00:16:18,280 --> 00:16:22,280
Until next time, keep learning, keep growing, and keep diving deep.

