1 00:00:00,000 --> 00:00:02,680 All right, so we're diving into this whole 10 hour, 2 00:00:02,680 --> 00:00:04,640 $10,000 work month thing today. 3 00:00:04,640 --> 00:00:05,800 Oh yeah. 4 00:00:05,800 --> 00:00:07,960 I know it sounds a little like 5 00:00:07,960 --> 00:00:09,880 late night infomercial territory, right? 6 00:00:09,880 --> 00:00:10,720 Right, yeah. 7 00:00:10,720 --> 00:00:13,840 But we're actually basing this deep dive on a review 8 00:00:13,840 --> 00:00:17,040 from someone who went through this whole program. 9 00:00:17,040 --> 00:00:18,440 Interesting. 10 00:00:18,440 --> 00:00:20,320 So is it a scam or are there actually 11 00:00:20,320 --> 00:00:21,640 some valuable strategies here? 12 00:00:21,640 --> 00:00:23,840 Well, you know what really struck me about this review 13 00:00:23,840 --> 00:00:26,360 was the focus on strategy from the get go. 14 00:00:26,360 --> 00:00:27,200 Okay. 15 00:00:27,200 --> 00:00:28,560 It's not about just working less, 16 00:00:28,560 --> 00:00:31,000 it's about working smarter. 17 00:00:31,000 --> 00:00:31,840 I don't like that. 18 00:00:31,840 --> 00:00:32,680 You know? 19 00:00:32,680 --> 00:00:35,080 The review goes deep on automating tasks, 20 00:00:35,080 --> 00:00:37,120 outsourcing strategically, 21 00:00:37,120 --> 00:00:39,480 and building those in-demand digital skills 22 00:00:39,480 --> 00:00:41,000 that everyone's talking about. 23 00:00:41,000 --> 00:00:42,720 Okay, so is this Laura Anderson, 24 00:00:42,720 --> 00:00:44,040 the creator of the program? 25 00:00:44,040 --> 00:00:45,640 Is she just another guru? 26 00:00:45,640 --> 00:00:46,760 That's a good question. 27 00:00:46,760 --> 00:00:48,680 And actually, no, not really. 28 00:00:48,680 --> 00:00:51,040 And that's part of what makes this so interesting. 29 00:00:51,040 --> 00:00:53,560 I think Laura's story is actually pretty relatable. 30 00:00:53,560 --> 00:00:56,360 She wasn't always this successful entrepreneur. 31 00:00:56,360 --> 00:00:58,440 She was a college dropout actually. 32 00:00:58,440 --> 00:01:00,640 And she kind of transformed her own work life 33 00:01:00,640 --> 00:01:01,840 using these methods. 34 00:01:01,840 --> 00:01:03,560 Interesting, so she's not just talking the talk, 35 00:01:03,560 --> 00:01:04,480 she's walked the walk. 36 00:01:04,480 --> 00:01:05,440 Exactly. 37 00:01:05,440 --> 00:01:06,680 Yeah, it's not just theory. 38 00:01:06,680 --> 00:01:07,520 Okay, cool. 39 00:01:07,520 --> 00:01:08,760 So what about the reviewer? 40 00:01:08,760 --> 00:01:11,840 Were they already some kind of online business expert? 41 00:01:11,840 --> 00:01:13,760 No, not at all, actually. 42 00:01:13,760 --> 00:01:16,880 They were actually pretty skeptical at the start. 43 00:01:16,880 --> 00:01:17,720 Okay. 44 00:01:17,720 --> 00:01:18,960 You know, feeling overworked, 45 00:01:18,960 --> 00:01:20,840 dreaming of more free time. 46 00:01:20,840 --> 00:01:25,840 But also wary of those too good to be true promises. 47 00:01:26,240 --> 00:01:27,680 I think we can all relate to that. 48 00:01:27,680 --> 00:01:28,600 Yeah, for sure. 49 00:01:28,600 --> 00:01:31,480 That feeling of being stuck on the hamster wheel. 50 00:01:31,480 --> 00:01:33,720 So tell me, what were some of the strategies 51 00:01:33,720 --> 00:01:36,440 that helped this reviewer actually get results? 52 00:01:36,440 --> 00:01:38,880 So they focused on a few key areas. 53 00:01:38,880 --> 00:01:41,400 One big one was media buying. 54 00:01:41,400 --> 00:01:42,240 Okay. 55 00:01:42,240 --> 00:01:43,240 Particularly Facebook ads. 56 00:01:43,240 --> 00:01:44,080 Right. 57 00:01:44,080 --> 00:01:45,560 They admitted at first they were just kind of 58 00:01:45,560 --> 00:01:46,800 throwing spaghetti at the wall 59 00:01:46,800 --> 00:01:48,200 and hoping something would stick. 60 00:01:48,200 --> 00:01:49,320 Ho-chub been there. 61 00:01:49,320 --> 00:01:52,840 No real strategy, just burning through ad budget. 62 00:01:52,840 --> 00:01:54,320 So how did they turn that around? 63 00:01:54,320 --> 00:01:57,120 So the program introduced them to this concept 64 00:01:57,120 --> 00:02:00,920 of custom audiences, which is like laser focused targeting. 65 00:02:00,920 --> 00:02:03,600 So instead of just blasting ads to everyone, 66 00:02:03,600 --> 00:02:05,520 they started showing their ads to people 67 00:02:05,520 --> 00:02:08,360 who had already interacted with their business in some way. 68 00:02:08,360 --> 00:02:10,120 So it's not just about getting your ad seen, 69 00:02:10,120 --> 00:02:12,000 it's about getting it seen by the right people. 70 00:02:12,000 --> 00:02:12,960 Exactly. 71 00:02:12,960 --> 00:02:14,240 So did that actually work? 72 00:02:14,240 --> 00:02:15,200 It did. 73 00:02:15,200 --> 00:02:17,640 Their click through rate doubled. 74 00:02:17,640 --> 00:02:18,480 Wow. 75 00:02:18,480 --> 00:02:21,600 And signups for their course just went through the roof. 76 00:02:21,600 --> 00:02:22,440 Nice. 77 00:02:22,440 --> 00:02:24,280 They weren't wasting money on people who weren't interested. 78 00:02:24,280 --> 00:02:25,480 I like it. 79 00:02:25,480 --> 00:02:26,880 And they didn't just stop at Facebook, 80 00:02:26,880 --> 00:02:27,720 did they? 81 00:02:27,720 --> 00:02:28,560 Oh, they didn't. 82 00:02:28,560 --> 00:02:29,400 Tell me they got into TikTok. 83 00:02:29,400 --> 00:02:30,360 They did. 84 00:02:30,360 --> 00:02:32,640 They took those same targeting principles 85 00:02:32,640 --> 00:02:34,720 and applied them to TikTok ads. 86 00:02:34,720 --> 00:02:35,560 Smart. 87 00:02:35,560 --> 00:02:36,400 Which I think is really interesting 88 00:02:36,400 --> 00:02:39,200 because it proves that this stuff is adaptable. 89 00:02:39,200 --> 00:02:41,280 It's not about mastering one platform, 90 00:02:41,280 --> 00:02:43,920 it's about understanding the underlying principles. 91 00:02:43,920 --> 00:02:44,920 That makes sense. 92 00:02:45,880 --> 00:02:48,080 Okay, so we've got Facebook and TikTok covered. 93 00:02:48,080 --> 00:02:50,960 What about good old email marketing? 94 00:02:50,960 --> 00:02:51,800 Right. 95 00:02:51,800 --> 00:02:53,400 I feel like so many people struggle with that. 96 00:02:53,400 --> 00:02:55,480 Yeah, the reviewer actually described 97 00:02:55,480 --> 00:02:58,200 their initial email marketing as thrilling, 98 00:02:58,200 --> 00:02:59,920 as watching paint dry. 99 00:02:59,920 --> 00:03:01,320 Okay, I feel seen. 100 00:03:01,320 --> 00:03:04,080 Just kind of generic blasts that were getting ignored. 101 00:03:04,080 --> 00:03:06,520 Yeah, so what was different about this program's approach 102 00:03:06,520 --> 00:03:07,360 to email? 103 00:03:07,360 --> 00:03:10,000 So instead of treating their entire email list 104 00:03:10,000 --> 00:03:13,120 as one big blob, they learned about segmentation 105 00:03:13,120 --> 00:03:14,640 and personalized messaging. 106 00:03:15,600 --> 00:03:16,760 So think about it. 107 00:03:16,760 --> 00:03:19,240 Are you more likely to open an email that says, 108 00:03:19,240 --> 00:03:21,200 hey valued customer? 109 00:03:21,200 --> 00:03:22,040 Probably not. 110 00:03:22,040 --> 00:03:23,760 Or an email that says, hey, your name. 111 00:03:23,760 --> 00:03:26,040 I saw you were looking at tomato cages on our site. 112 00:03:26,040 --> 00:03:28,040 Okay, yeah, the second one for sure. 113 00:03:28,040 --> 00:03:29,920 Right, it feels like a conversation. 114 00:03:29,920 --> 00:03:31,280 Yeah, not just like a billboard. 115 00:03:31,280 --> 00:03:33,920 Exactly, and the results speak for themselves. 116 00:03:33,920 --> 00:03:35,880 The reviewer launched an ebook, 117 00:03:35,880 --> 00:03:38,960 and they saw a 40% jump in sales, 118 00:03:38,960 --> 00:03:43,240 and a 30% boost in open rates, just by tailoring those emails. 119 00:03:43,240 --> 00:03:44,280 That's huge. 120 00:03:44,280 --> 00:03:47,200 Okay, so we've got smarter ads and personalized emails. 121 00:03:47,200 --> 00:03:48,040 What's next? 122 00:03:48,040 --> 00:03:49,880 Let's talk about something that can be a little scary 123 00:03:49,880 --> 00:03:52,800 for some entrepreneurs, outsourcing and automation. 124 00:03:52,800 --> 00:03:54,840 Yeah, letting go of control is tough. 125 00:03:54,840 --> 00:03:55,680 It can be. 126 00:03:55,680 --> 00:03:58,400 The reviewer was actually a total control freak at first. 127 00:03:58,400 --> 00:03:59,240 Okay. 128 00:03:59,240 --> 00:04:00,880 But the program helped them see the value 129 00:04:00,880 --> 00:04:03,040 in delegating and automating certain tasks 130 00:04:03,040 --> 00:04:04,960 so they could focus on their strengths. 131 00:04:04,960 --> 00:04:05,800 That makes sense. 132 00:04:06,840 --> 00:04:09,560 So how did they actually find people to outsource too? 133 00:04:09,560 --> 00:04:13,120 They used online platforms like Upwork and Fiverr. 134 00:04:13,120 --> 00:04:14,800 Oh yeah, those are like talent marketplaces, right? 135 00:04:14,800 --> 00:04:15,840 Exactly. 136 00:04:15,840 --> 00:04:17,200 They found a graphic designer 137 00:04:17,200 --> 00:04:19,960 who created amazing visuals for them. 138 00:04:19,960 --> 00:04:21,200 Did that actually make a difference? 139 00:04:21,200 --> 00:04:22,600 Huge difference. 140 00:04:22,600 --> 00:04:24,960 Their webinar registrations went up by 50% 141 00:04:24,960 --> 00:04:26,360 just from having better visuals. 142 00:04:26,360 --> 00:04:27,200 Interesting. 143 00:04:27,200 --> 00:04:28,520 And then they found a virtual assistant 144 00:04:28,520 --> 00:04:30,720 to handle all that social media stuff. 145 00:04:30,720 --> 00:04:32,840 Oh yeah, social media can be such a time suck. 146 00:04:32,840 --> 00:04:33,920 Totally. 147 00:04:33,920 --> 00:04:36,640 And this visual assistant not only managed 148 00:04:36,640 --> 00:04:39,080 the day-to-day posting and engaging, 149 00:04:39,080 --> 00:04:41,240 but they even crafted a viral post 150 00:04:41,240 --> 00:04:44,080 that led to a 60% boost in sales. 151 00:04:44,080 --> 00:04:46,880 Wow, outsourcing done right can be powerful. 152 00:04:46,880 --> 00:04:47,720 For sure. 153 00:04:47,720 --> 00:04:48,840 So that's outsourcing. 154 00:04:48,840 --> 00:04:50,000 Okay, what about automation? 155 00:04:50,000 --> 00:04:51,520 What exactly are we talking about there? 156 00:04:51,520 --> 00:04:53,920 Think of automation as your secret weapon 157 00:04:53,920 --> 00:04:56,240 for working smarter, not harder. 158 00:04:56,240 --> 00:04:59,160 The reviewer found tools like Zapier and HubSpot 159 00:04:59,160 --> 00:05:00,640 to be game changers. 160 00:05:00,640 --> 00:05:02,880 Okay, but what do those tools actually do? 161 00:05:02,880 --> 00:05:04,120 I've heard the names, but honestly, 162 00:05:04,120 --> 00:05:05,400 I'm a little intimidated. 163 00:05:05,400 --> 00:05:06,320 Let's break it down. 164 00:05:06,320 --> 00:05:08,760 So Zapier is like a connector. 165 00:05:08,760 --> 00:05:10,920 It links up different apps and automates tasks 166 00:05:10,920 --> 00:05:13,200 so you don't have to do everything manually. 167 00:05:13,200 --> 00:05:15,240 Like imagine your email list automatically syncing 168 00:05:15,240 --> 00:05:16,720 to your CRM. 169 00:05:16,720 --> 00:05:18,120 No more copying and pasting. 170 00:05:18,120 --> 00:05:19,240 That would be amazing. 171 00:05:19,240 --> 00:05:20,080 Right. 172 00:05:20,080 --> 00:05:22,560 And then HubSpot is awesome for streamlining 173 00:05:22,560 --> 00:05:24,800 your marketing and sales processes. 174 00:05:24,800 --> 00:05:25,640 Okay. 175 00:05:25,640 --> 00:05:29,600 Like nurturing leads, onboarding new clients, 176 00:05:29,600 --> 00:05:30,440 that kind of stuff. 177 00:05:30,440 --> 00:05:32,320 So they're getting the right people with their ads, 178 00:05:32,320 --> 00:05:34,160 building relationships through emails, 179 00:05:34,160 --> 00:05:35,360 and then freeing up their time 180 00:05:35,360 --> 00:05:37,280 through outsourcing and automation. 181 00:05:37,280 --> 00:05:38,120 This is all great. 182 00:05:38,120 --> 00:05:38,960 Right. 183 00:05:38,960 --> 00:05:40,960 But even with those systems in place, 184 00:05:40,960 --> 00:05:43,400 don't you still need clients to make this whole thing work? 185 00:05:43,400 --> 00:05:44,240 Absolutely. 186 00:05:44,240 --> 00:05:46,240 You can have the most amazing automated business 187 00:05:46,240 --> 00:05:47,960 in the world, but if nobody knows about it, 188 00:05:47,960 --> 00:05:49,360 you're not gonna make any money. 189 00:05:49,360 --> 00:05:52,920 So how did this reviewer tackle the client getting challenge? 190 00:05:52,920 --> 00:05:55,160 They focused on two key areas. 191 00:05:55,160 --> 00:05:57,320 Writing proposals that actually landed clients 192 00:05:57,320 --> 00:05:58,920 and then using tiered pricing 193 00:05:58,920 --> 00:06:00,720 to attract a wider range of clients. 194 00:06:00,720 --> 00:06:02,600 Okay, let's unpack those one by one. 195 00:06:02,600 --> 00:06:04,560 What do you mean by compelling proposals? 196 00:06:04,560 --> 00:06:06,520 It's not just about listing your services 197 00:06:06,520 --> 00:06:08,200 and hoping for the best. 198 00:06:08,200 --> 00:06:10,600 The reviewer learned to tailor each proposal 199 00:06:10,600 --> 00:06:13,200 to the specific needs of the client 200 00:06:13,200 --> 00:06:15,560 for showcasing their relevant experience. 201 00:06:15,560 --> 00:06:18,000 So they were really putting in the effort to personalize it. 202 00:06:18,000 --> 00:06:18,840 Exactly. 203 00:06:18,840 --> 00:06:20,880 They weren't just sending out generic templates. 204 00:06:20,880 --> 00:06:21,760 And that worked. 205 00:06:21,760 --> 00:06:22,800 It did. 206 00:06:22,800 --> 00:06:25,760 This approach actually landed them a six-figure deal. 207 00:06:25,760 --> 00:06:28,200 Whoa, okay, that's a big win. 208 00:06:28,200 --> 00:06:30,480 Now, what about tiered pricing? 209 00:06:30,480 --> 00:06:31,640 What is that exactly? 210 00:06:31,640 --> 00:06:33,280 Think of it like a menu. 211 00:06:33,280 --> 00:06:34,760 Instead of offering just one option, 212 00:06:34,760 --> 00:06:36,360 you're giving people choices. 213 00:06:36,360 --> 00:06:37,200 I like it. 214 00:06:37,200 --> 00:06:39,520 So the reviewer started offering different service packages 215 00:06:39,520 --> 00:06:40,600 at different price points. 216 00:06:40,600 --> 00:06:43,320 So they weren't just targeting one type of client. 217 00:06:43,320 --> 00:06:45,040 They were casting a wider net. 218 00:06:45,040 --> 00:06:46,160 Exactly. 219 00:06:46,160 --> 00:06:49,480 And it allowed them to cater to different budgets and needs. 220 00:06:49,480 --> 00:06:51,200 Did that actually boost their revenue? 221 00:06:51,200 --> 00:06:52,040 It did. 222 00:06:52,040 --> 00:06:52,960 And even more importantly, 223 00:06:52,960 --> 00:06:55,440 it helped them attract a wider range of clients, 224 00:06:55,440 --> 00:06:58,160 which is key for a sustainable business. 225 00:06:58,160 --> 00:06:59,200 That's awesome. 226 00:06:59,200 --> 00:07:01,440 So we've been talking about this one reviewer's experience, 227 00:07:01,440 --> 00:07:02,840 but the source we're looking at 228 00:07:02,840 --> 00:07:05,800 actually includes more than just their story, right? 229 00:07:05,800 --> 00:07:06,640 You're right. 230 00:07:06,640 --> 00:07:08,640 It features success stories from other people 231 00:07:08,640 --> 00:07:10,640 who went through the program too. 232 00:07:10,640 --> 00:07:13,400 It's like social proof that this stuff actually works. 233 00:07:13,400 --> 00:07:14,440 Exactly. 234 00:07:14,440 --> 00:07:16,240 What were some of the other highlights from those stories? 235 00:07:16,240 --> 00:07:20,800 Well, one person achieved $80,000 in just four months, 236 00:07:20,800 --> 00:07:23,080 and then another one drastically improved 237 00:07:23,080 --> 00:07:24,400 their work-life balance. 238 00:07:24,400 --> 00:07:25,600 Okay, that's what I'm talking about. 239 00:07:25,600 --> 00:07:27,200 Cutting their work hours in half 240 00:07:27,200 --> 00:07:29,480 while still making a great income. 241 00:07:29,480 --> 00:07:30,520 Nice. 242 00:07:30,520 --> 00:07:31,680 So it's not just about money. 243 00:07:31,680 --> 00:07:33,720 It's about freedom and flexibility. 244 00:07:33,720 --> 00:07:34,560 Exactly. 245 00:07:34,560 --> 00:07:35,400 I like it. 246 00:07:35,400 --> 00:07:37,200 So where does this program go from here? 247 00:07:37,200 --> 00:07:39,560 Is it just an online course or is there more to it? 248 00:07:39,560 --> 00:07:41,200 It sounds like they're expanding their offerings, 249 00:07:41,200 --> 00:07:42,080 which is cool. 250 00:07:42,080 --> 00:07:45,280 They're planning in-person workshops, books, 251 00:07:45,280 --> 00:07:47,120 more online courses. 252 00:07:47,120 --> 00:07:48,840 It's becoming more accessible to more people. 253 00:07:48,840 --> 00:07:49,680 Exactly. 254 00:07:49,680 --> 00:07:51,840 What do you think that says about this whole concept? 255 00:07:51,840 --> 00:07:54,360 I think it speaks to the growing demand 256 00:07:54,360 --> 00:07:56,200 for this type of knowledge 257 00:07:56,200 --> 00:07:59,400 and the desire for more flexibility in our work lives. 258 00:07:59,400 --> 00:08:00,560 It's like the old way of working 259 00:08:00,560 --> 00:08:03,400 is being challenged in this program is riding that wave. 260 00:08:03,400 --> 00:08:06,680 But is this whole 10-hour work month thing 261 00:08:06,680 --> 00:08:09,480 really possible for the average person? 262 00:08:09,480 --> 00:08:11,880 That's the million dollar question, isn't it? 263 00:08:11,880 --> 00:08:12,720 Right. 264 00:08:12,720 --> 00:08:14,040 There's no easy answer. 265 00:08:14,040 --> 00:08:16,360 It depends on so many factors. 266 00:08:16,360 --> 00:08:18,680 Your industry, your skill set, 267 00:08:18,680 --> 00:08:21,600 your willingness to learn and adapt. 268 00:08:21,600 --> 00:08:23,000 So it's not a magic bullet. 269 00:08:23,000 --> 00:08:23,840 Right. 270 00:08:23,840 --> 00:08:27,040 It's a system that takes work and commitment 271 00:08:27,040 --> 00:08:29,280 and a whole new way of thinking about work. 272 00:08:29,280 --> 00:08:30,240 Exactly. 273 00:08:30,240 --> 00:08:32,280 And that's actually what we're gonna dig into more 274 00:08:32,280 --> 00:08:34,080 in the next part of our deep dive. 275 00:08:34,080 --> 00:08:36,800 We'll look at the potential pitfalls, 276 00:08:36,800 --> 00:08:39,360 the mindset shifts that are needed. 277 00:08:39,360 --> 00:08:41,960 And ultimately, whether this approach 278 00:08:41,960 --> 00:08:43,440 could be the right fit for you. 279 00:08:43,440 --> 00:08:44,280 Awesome. 280 00:08:44,280 --> 00:08:45,120 Can't wait to dive in. 281 00:08:45,120 --> 00:08:45,960 Me too. 282 00:08:45,960 --> 00:08:48,040 So we've established that this 10-hour work month thing 283 00:08:48,040 --> 00:08:49,880 isn't some magic button you push. 284 00:08:49,880 --> 00:08:50,720 Right. 285 00:08:50,720 --> 00:08:52,480 And suddenly you're making a ton of money 286 00:08:52,480 --> 00:08:53,880 while sipping cocktails on the beach. 287 00:08:53,880 --> 00:08:55,440 Yeah, it's not a get rich quick scheme. 288 00:08:55,440 --> 00:08:58,840 But it's also more than just fluffy motivational talk. 289 00:08:58,840 --> 00:08:59,680 Right. 290 00:08:59,680 --> 00:09:01,280 There are actual strategies involved, 291 00:09:01,280 --> 00:09:03,040 which is what makes it so interesting. 292 00:09:03,040 --> 00:09:05,080 Yeah, I think you hit the nail in the head there. 293 00:09:05,080 --> 00:09:08,160 It's about finding that sweet spot between hype 294 00:09:08,160 --> 00:09:10,880 and actual tangible action. 295 00:09:10,880 --> 00:09:11,720 Yeah. 296 00:09:11,720 --> 00:09:12,920 And speaking of action, I think it's worth looking 297 00:09:12,920 --> 00:09:15,280 at this whole idea of a 10-hour work week 298 00:09:15,280 --> 00:09:17,320 in a broader context. 299 00:09:17,320 --> 00:09:19,240 You know, is this just like a niche concept 300 00:09:19,240 --> 00:09:21,160 or are we seeing a bigger shift 301 00:09:21,160 --> 00:09:23,800 in how people approach work these days? 302 00:09:23,800 --> 00:09:24,680 That's a great question. 303 00:09:24,680 --> 00:09:26,400 I mean, the traditional 40-hour work week 304 00:09:26,400 --> 00:09:27,640 has been around for so long. 305 00:09:27,640 --> 00:09:28,480 Yeah. 306 00:09:28,480 --> 00:09:30,440 Is that model really starting to change? 307 00:09:30,440 --> 00:09:31,280 I think it is. 308 00:09:31,280 --> 00:09:33,080 Yeah, and there are a few reasons for that. 309 00:09:33,080 --> 00:09:33,920 Like what? 310 00:09:33,920 --> 00:09:36,120 Well, first technology has just made it possible 311 00:09:36,120 --> 00:09:38,440 for people to work from anywhere, anytime. 312 00:09:38,440 --> 00:09:39,280 Yeah, that's true. 313 00:09:39,280 --> 00:09:41,440 The rise of remote work, the gig economy, 314 00:09:41,440 --> 00:09:43,720 it's given people more flexibility and control. 315 00:09:43,720 --> 00:09:44,760 Makes sense. 316 00:09:44,760 --> 00:09:46,640 And I've also noticed a lot more emphasis 317 00:09:46,640 --> 00:09:48,280 on work-life balance these days. 318 00:09:48,280 --> 00:09:49,240 Oh, absolutely. 319 00:09:49,240 --> 00:09:51,120 Yeah, mental well-being. 320 00:09:51,120 --> 00:09:53,280 People are burned out, they want more time for themselves, 321 00:09:53,280 --> 00:09:54,840 their families, their hobbies. 322 00:09:54,840 --> 00:09:55,880 Totally. 323 00:09:55,880 --> 00:09:58,600 And I think this program is tapping into that desire 324 00:09:58,600 --> 00:09:59,960 for a more balanced life. 325 00:09:59,960 --> 00:10:02,160 It's not just about escaping the nine to five. 326 00:10:02,160 --> 00:10:03,840 It's about designing a work life 327 00:10:03,840 --> 00:10:05,880 that actually aligns with your values 328 00:10:05,880 --> 00:10:07,000 and priorities. 329 00:10:07,000 --> 00:10:07,960 I love that. 330 00:10:07,960 --> 00:10:11,800 Okay, so there's this bigger trend 331 00:10:11,800 --> 00:10:16,480 of people wanting more autonomy, more flexibility. 332 00:10:16,480 --> 00:10:18,200 Let's get back to the specifics 333 00:10:18,200 --> 00:10:21,400 of how this program actually helps people get there. 334 00:10:22,440 --> 00:10:24,400 You know, we talked about media buying earlier. 335 00:10:24,400 --> 00:10:25,240 Yeah. 336 00:10:25,240 --> 00:10:27,400 I'm still curious about those custom audiences. 337 00:10:27,400 --> 00:10:28,240 Yeah. 338 00:10:28,240 --> 00:10:30,320 Did the reviewer give any specific examples 339 00:10:30,320 --> 00:10:32,040 of how they actually used them? 340 00:10:32,040 --> 00:10:32,920 They did, yeah. 341 00:10:32,920 --> 00:10:35,080 Remember how they were talking about struggling 342 00:10:35,080 --> 00:10:36,600 with Facebook ads at first? 343 00:10:36,600 --> 00:10:39,200 Oh yeah, just throwing money at it without a plan. 344 00:10:39,200 --> 00:10:40,320 Exactly. 345 00:10:40,320 --> 00:10:42,000 The spaghetti at the wall approach. 346 00:10:42,000 --> 00:10:43,000 Not very effective. 347 00:10:43,000 --> 00:10:44,000 Not at all. 348 00:10:44,000 --> 00:10:46,000 But once they learned about custom audiences, 349 00:10:46,000 --> 00:10:48,200 things really started to click for them. 350 00:10:48,200 --> 00:10:50,000 They realized they could target people 351 00:10:50,000 --> 00:10:52,920 who had visited specific pages on their website. 352 00:10:52,920 --> 00:10:53,760 Interesting. 353 00:10:53,760 --> 00:10:55,320 So let's say they were running a promotion 354 00:10:55,320 --> 00:10:56,560 for a productivity course. 355 00:10:56,560 --> 00:10:57,400 Okay. 356 00:10:57,400 --> 00:10:59,120 They could create a custom audience of people 357 00:10:59,120 --> 00:11:00,960 who had recently visited their blog post 358 00:11:00,960 --> 00:11:02,560 on time management tips. 359 00:11:02,560 --> 00:11:04,840 Ah, so they're not just reaching people 360 00:11:04,840 --> 00:11:07,480 who are kind of interested in productivity in general. 361 00:11:07,480 --> 00:11:08,320 Right. 362 00:11:08,320 --> 00:11:09,480 They're zeroing in on the ones who've already shown 363 00:11:09,480 --> 00:11:11,120 a specific interest in that topic. 364 00:11:11,120 --> 00:11:11,960 Exactly. 365 00:11:11,960 --> 00:11:14,040 It's like inviting the people who are peeking in the window 366 00:11:14,040 --> 00:11:16,360 to actually come inside and learn more. 367 00:11:16,360 --> 00:11:17,320 That's a great analogy. 368 00:11:17,320 --> 00:11:18,160 Yeah. 369 00:11:18,160 --> 00:11:19,000 That's so smart. 370 00:11:19,000 --> 00:11:20,640 So it's like the difference between casting a wide net 371 00:11:20,640 --> 00:11:21,720 and using a laser pointer. 372 00:11:21,720 --> 00:11:22,560 Totally. 373 00:11:22,560 --> 00:11:25,200 Did they mention using any other types of custom audiences? 374 00:11:25,200 --> 00:11:28,280 Yeah, they also talked about using look-alike audiences, 375 00:11:28,280 --> 00:11:30,280 which is where Facebook's algorithms come in. 376 00:11:30,280 --> 00:11:31,120 Okay. 377 00:11:31,120 --> 00:11:32,360 Basically you give Facebook data 378 00:11:32,360 --> 00:11:34,720 about your existing customers or leads. 379 00:11:34,720 --> 00:11:35,560 Right. 380 00:11:35,560 --> 00:11:37,240 And it creates a look-alike audience 381 00:11:37,240 --> 00:11:39,600 of people who share similar characteristics. 382 00:11:39,600 --> 00:11:42,280 So if you know that your ideal customer is, 383 00:11:42,280 --> 00:11:45,880 let's say a 30-something female entrepreneur 384 00:11:45,880 --> 00:11:49,360 who loves yoga and podcasts, Facebook, 385 00:11:49,360 --> 00:11:50,720 can find more people like that. 386 00:11:50,720 --> 00:11:51,560 Exactly. 387 00:11:51,560 --> 00:11:53,080 It's like saying, hey, Facebook, 388 00:11:53,080 --> 00:11:55,680 find me more people who look like my best customers. 389 00:11:55,680 --> 00:11:56,520 That's so cool. 390 00:11:56,520 --> 00:11:57,360 Yeah. 391 00:11:57,360 --> 00:11:58,200 And it all comes back to really understanding 392 00:11:58,200 --> 00:11:59,440 your target audience. 393 00:11:59,440 --> 00:12:00,280 Absolutely. 394 00:12:00,280 --> 00:12:01,520 And using the tools that are out there 395 00:12:01,520 --> 00:12:02,720 to reach them effectively. 396 00:12:02,720 --> 00:12:03,560 Yeah. 397 00:12:03,560 --> 00:12:06,080 Okay, let's move on to email marketing. 398 00:12:06,080 --> 00:12:07,880 I'm still kind of stuck on the fact 399 00:12:07,880 --> 00:12:10,400 that the reviewer was able to increase their open rates 400 00:12:10,400 --> 00:12:11,800 by 30%. 401 00:12:11,800 --> 00:12:13,400 Yeah, that's impressive. 402 00:12:13,400 --> 00:12:15,280 Just by personalizing their emails. 403 00:12:15,280 --> 00:12:16,120 Yeah. 404 00:12:16,120 --> 00:12:17,520 What kind of tactics were they using? 405 00:12:17,520 --> 00:12:18,360 Well, first of all, 406 00:12:18,360 --> 00:12:20,600 they stopped sending those generic blasts 407 00:12:20,600 --> 00:12:21,720 to their whole list. 408 00:12:21,720 --> 00:12:22,560 Makes sense. 409 00:12:22,560 --> 00:12:24,280 They started segmenting their list 410 00:12:24,280 --> 00:12:26,840 based on things like purchase history interests, 411 00:12:26,840 --> 00:12:27,960 engagement levels. 412 00:12:27,960 --> 00:12:30,160 So instead of sending everyone the same email 413 00:12:30,160 --> 00:12:31,760 about a new product launch, 414 00:12:31,760 --> 00:12:33,120 they might send a different email 415 00:12:33,120 --> 00:12:34,480 to people who had already bought 416 00:12:34,480 --> 00:12:35,960 a similar product in the past. 417 00:12:35,960 --> 00:12:38,040 Exactly, great example. 418 00:12:38,040 --> 00:12:40,600 And then within those segmented emails, 419 00:12:40,600 --> 00:12:42,320 they used personalized touches, 420 00:12:42,320 --> 00:12:44,200 like adjusting people by name. 421 00:12:44,200 --> 00:12:45,040 Yeah. 422 00:12:45,040 --> 00:12:46,840 Referencing their past interactions with the business. 423 00:12:46,840 --> 00:12:48,520 It's about making it feel more human. 424 00:12:48,520 --> 00:12:49,560 Totally. 425 00:12:49,560 --> 00:12:52,280 And when people feel like you're speaking directly to them, 426 00:12:52,280 --> 00:12:55,000 they're way more likely to actually open your emails 427 00:12:55,000 --> 00:12:55,840 and take action. 428 00:12:55,840 --> 00:12:58,280 Okay, I'm convinced personalized email marketing 429 00:12:58,280 --> 00:12:59,280 is the way to go. 430 00:12:59,280 --> 00:13:01,160 All right, let's talk about the elephant in the room. 431 00:13:01,160 --> 00:13:03,480 Outsourcing and automation. 432 00:13:03,480 --> 00:13:06,200 I know you mentioned that the reviewer was hesitant at first. 433 00:13:06,200 --> 00:13:08,000 Oh yeah, they were a control freak. 434 00:13:08,000 --> 00:13:09,600 But they eventually came around. 435 00:13:09,600 --> 00:13:11,160 What were some of the biggest lessons 436 00:13:11,160 --> 00:13:12,760 they learned from that experience? 437 00:13:12,760 --> 00:13:15,520 Yeah, I think the biggest takeaway for them was that 438 00:13:15,520 --> 00:13:18,800 outsourcing and automation aren't about replacing yourself. 439 00:13:18,800 --> 00:13:20,800 They're about freeing up your time and energy 440 00:13:20,800 --> 00:13:23,080 so you can focus on the things you're actually good at. 441 00:13:23,080 --> 00:13:24,880 So it's not about becoming obsolete. 442 00:13:24,880 --> 00:13:27,680 It's about being more strategic with your time. 443 00:13:27,680 --> 00:13:28,960 Exactly. 444 00:13:28,960 --> 00:13:30,400 The reviewer realized 445 00:13:30,400 --> 00:13:32,720 they didn't have to do everything themselves. 446 00:13:32,720 --> 00:13:34,800 They could leverage other people's talents 447 00:13:34,800 --> 00:13:37,160 and use technology to make things more efficient. 448 00:13:37,160 --> 00:13:38,880 Okay, that makes sense. 449 00:13:38,880 --> 00:13:40,240 But I think a lot of people get stuck 450 00:13:40,240 --> 00:13:42,400 on the how of outsourcing. 451 00:13:42,400 --> 00:13:43,240 Yeah. 452 00:13:43,240 --> 00:13:44,720 How do you find the right people? 453 00:13:44,720 --> 00:13:47,000 How do you make sure the quality is good? 454 00:13:47,000 --> 00:13:48,720 How do you let go of that control? 455 00:13:48,720 --> 00:13:50,640 Those are all valid concerns. 456 00:13:50,640 --> 00:13:53,160 And the reviewer actually addressed those head on 457 00:13:53,160 --> 00:13:54,600 in their review. 458 00:13:54,600 --> 00:13:56,600 First of all, they stressed being super clear 459 00:13:56,600 --> 00:13:58,000 about your needs and expectations. 460 00:13:58,000 --> 00:14:00,040 Yeah, don't just assume people will magically 461 00:14:00,040 --> 00:14:00,880 know what you want. 462 00:14:00,880 --> 00:14:03,520 Right, treat it like a job interview. 463 00:14:03,520 --> 00:14:05,760 You wouldn't hire someone without explaining the role 464 00:14:05,760 --> 00:14:07,000 and what you expect from them? 465 00:14:07,000 --> 00:14:07,840 Exactly. 466 00:14:07,840 --> 00:14:09,400 And then once you've found someone 467 00:14:09,400 --> 00:14:11,840 who seems like a good fit, what's next? 468 00:14:11,840 --> 00:14:13,200 Start small. 469 00:14:13,200 --> 00:14:15,480 Don't give them a huge project right away. 470 00:14:15,480 --> 00:14:16,480 Okay, baby steps. 471 00:14:16,480 --> 00:14:17,880 Exactly. 472 00:14:17,880 --> 00:14:21,280 Build trust, gradually increase responsibility as you go. 473 00:14:21,280 --> 00:14:22,160 That's good advice. 474 00:14:22,160 --> 00:14:23,000 Yeah. 475 00:14:23,000 --> 00:14:24,760 What about automation? 476 00:14:24,760 --> 00:14:25,800 I feel like that's another area 477 00:14:25,800 --> 00:14:27,240 where people get a little overwhelmed. 478 00:14:27,240 --> 00:14:28,080 I get it. 479 00:14:28,080 --> 00:14:29,160 But here's the thing. 480 00:14:29,160 --> 00:14:32,720 You're probably already using some form of automation 481 00:14:32,720 --> 00:14:34,040 without even realizing it. 482 00:14:34,040 --> 00:14:34,880 Really? 483 00:14:34,880 --> 00:14:37,200 Yeah, think about your email spam filter. 484 00:14:37,200 --> 00:14:38,040 Okay. 485 00:14:38,040 --> 00:14:38,880 That's automation. 486 00:14:38,880 --> 00:14:41,240 Or those online scheduling tools that save you 487 00:14:41,240 --> 00:14:42,800 from all the back and forth emails. 488 00:14:42,800 --> 00:14:43,640 Oh, that's true. 489 00:14:43,640 --> 00:14:45,320 I never really thought of those as automation. 490 00:14:45,320 --> 00:14:46,160 They are. 491 00:14:46,160 --> 00:14:47,360 But I know there's still a learning curve 492 00:14:47,360 --> 00:14:49,000 with some of those more advanced tools 493 00:14:49,000 --> 00:14:51,040 like Zapier and HubSpot. 494 00:14:51,040 --> 00:14:51,880 Yeah. 495 00:14:51,880 --> 00:14:52,720 Did the reviewer have any tips 496 00:14:52,720 --> 00:14:55,000 for getting over that initial hump? 497 00:14:55,000 --> 00:14:56,960 Yeah, they basically said start small. 498 00:14:56,960 --> 00:14:57,800 Yeah. 499 00:14:57,800 --> 00:14:59,400 Just on automating one task at a time. 500 00:14:59,400 --> 00:15:00,760 So don't try to do everything at once. 501 00:15:00,760 --> 00:15:02,680 Right, baby steps. 502 00:15:02,680 --> 00:15:04,400 And there are tons of resources out there 503 00:15:04,400 --> 00:15:05,280 to help you learn. 504 00:15:05,280 --> 00:15:08,320 Zapier and HubSpot have great tutorials and support. 505 00:15:08,320 --> 00:15:09,160 Okay. 506 00:15:09,160 --> 00:15:10,760 Plus there are YouTube videos, blog posts 507 00:15:10,760 --> 00:15:11,600 that break it all down. 508 00:15:11,600 --> 00:15:13,200 So just be patient with yourself. 509 00:15:13,200 --> 00:15:14,040 Yeah. 510 00:15:14,040 --> 00:15:15,560 Embrace the learning process. 511 00:15:15,560 --> 00:15:17,600 And celebrate those little wins along the way. 512 00:15:17,600 --> 00:15:18,440 Exactly. 513 00:15:18,440 --> 00:15:21,520 And once you start seeing the benefits automation, 514 00:15:21,520 --> 00:15:24,400 you know, the time you save, the reduced stress, 515 00:15:24,400 --> 00:15:25,280 you'll be hooked. 516 00:15:25,280 --> 00:15:26,120 Okay. 517 00:15:26,120 --> 00:15:29,000 So you've covered media buying, email marketing, 518 00:15:29,000 --> 00:15:30,960 outsourcing automation. 519 00:15:30,960 --> 00:15:33,040 But haven't we forgotten something crucial? 520 00:15:33,920 --> 00:15:35,600 Even with all those systems in place, 521 00:15:35,600 --> 00:15:37,000 you still need clients, right? 522 00:15:37,000 --> 00:15:38,160 Oh, absolutely. 523 00:15:38,160 --> 00:15:39,000 Yeah. 524 00:15:39,000 --> 00:15:39,880 You can have the most amazing, 525 00:15:39,880 --> 00:15:41,560 streamlined, automated business. 526 00:15:41,560 --> 00:15:43,320 But if nobody knows about it. 527 00:15:43,320 --> 00:15:44,720 It's not gonna do you much good. 528 00:15:44,720 --> 00:15:45,560 Exactly. 529 00:15:45,560 --> 00:15:47,880 And that's where this program's focus on client acquisition 530 00:15:47,880 --> 00:15:49,920 and retention is so important. 531 00:15:49,920 --> 00:15:52,440 It's not enough to just build a great product or service. 532 00:15:52,440 --> 00:15:53,720 You need to know how to market it 533 00:15:53,720 --> 00:15:55,800 and get those ideal clients. 534 00:15:55,800 --> 00:15:58,440 So did the reviewer share any specific insights 535 00:15:58,440 --> 00:16:01,040 into how they landed that six-figure deal? 536 00:16:01,040 --> 00:16:02,040 That's pretty impressive. 537 00:16:02,040 --> 00:16:02,880 They did. 538 00:16:02,880 --> 00:16:04,640 And it really boils down to understanding your client's 539 00:16:04,640 --> 00:16:08,040 needs and writing a proposal that addresses their pain points. 540 00:16:08,040 --> 00:16:10,360 So it's not just about listing your services and rates. 541 00:16:10,360 --> 00:16:11,200 Right. 542 00:16:11,200 --> 00:16:12,040 Remember how they were talking about 543 00:16:12,040 --> 00:16:13,840 sending out those generic proposals at first? 544 00:16:13,840 --> 00:16:15,400 Yeah, like a shot in the dark. 545 00:16:15,400 --> 00:16:16,360 Totally. 546 00:16:16,360 --> 00:16:19,080 The reviewer learned to ditch the cookie cutter approach 547 00:16:19,080 --> 00:16:22,960 and really take the time to research each potential client 548 00:16:22,960 --> 00:16:25,080 and tailor the proposal to them. 549 00:16:25,080 --> 00:16:28,200 So each proposal was like its own little marketing campaign? 550 00:16:28,200 --> 00:16:29,280 Exactly. 551 00:16:29,280 --> 00:16:31,760 It was about positioning themselves as a solution 552 00:16:31,760 --> 00:16:33,320 to the client's problems. 553 00:16:33,320 --> 00:16:35,200 Okay, that makes a lot of sense. 554 00:16:35,200 --> 00:16:37,240 It's about building a relationship, 555 00:16:37,240 --> 00:16:38,800 not just closing a deal. 556 00:16:38,800 --> 00:16:39,640 Exactly. 557 00:16:39,640 --> 00:16:41,760 But what about those clients who maybe aren't ready 558 00:16:41,760 --> 00:16:43,920 for a big ticket package? 559 00:16:43,920 --> 00:16:45,280 Yeah, did they address that? 560 00:16:45,280 --> 00:16:46,120 They did. 561 00:16:46,120 --> 00:16:47,800 That's where tiered pricing comes in. 562 00:16:47,800 --> 00:16:50,880 Remember, it's like offering a menu with different options? 563 00:16:50,880 --> 00:16:53,080 Right, to cater to different budgets and needs. 564 00:16:53,080 --> 00:16:53,920 Exactly. 565 00:16:53,920 --> 00:16:56,960 So instead of just having one price for everything, 566 00:16:56,960 --> 00:16:58,840 they started offering different packages 567 00:16:58,840 --> 00:17:01,440 with varying levels of service and support. 568 00:17:01,440 --> 00:17:04,440 So they were able to attract a wider range of clients. 569 00:17:04,440 --> 00:17:05,280 Exactly. 570 00:17:05,280 --> 00:17:06,640 Some who were just starting out 571 00:17:06,640 --> 00:17:09,080 and maybe only needed a basic package 572 00:17:09,080 --> 00:17:10,640 and others who were ready to invest 573 00:17:10,640 --> 00:17:12,400 in a more premium experience. 574 00:17:12,400 --> 00:17:13,240 I love that. 575 00:17:13,240 --> 00:17:15,440 It's about meeting people where they're at. 576 00:17:15,440 --> 00:17:16,280 Absolutely. 577 00:17:16,280 --> 00:17:17,680 Giving them options that work for them. 578 00:17:17,680 --> 00:17:18,520 Yeah. 579 00:17:18,520 --> 00:17:20,880 Did the reviewer give any specific examples 580 00:17:20,880 --> 00:17:23,640 of how they structured their tiered pricing? 581 00:17:23,640 --> 00:17:26,480 Yeah, actually, they talked about having a basic package 582 00:17:26,480 --> 00:17:28,080 that included a certain number of hours 583 00:17:28,080 --> 00:17:29,520 of consulting or coaching. 584 00:17:29,520 --> 00:17:30,360 Okay. 585 00:17:30,360 --> 00:17:31,360 And then a mid-tier package 586 00:17:31,360 --> 00:17:33,720 that added on some extra resources and support. 587 00:17:33,720 --> 00:17:34,560 Okay. 588 00:17:34,560 --> 00:17:37,040 And then a premium package with VIP access 589 00:17:37,040 --> 00:17:38,440 and personalized attention. 590 00:17:38,440 --> 00:17:39,680 That's a great example. 591 00:17:39,680 --> 00:17:42,080 So it's not just about randomly choosing prices, 592 00:17:42,080 --> 00:17:43,480 it's about being strategic 593 00:17:43,480 --> 00:17:45,840 and offering increasing value at each level. 594 00:17:45,840 --> 00:17:47,000 Exactly. 595 00:17:47,000 --> 00:17:49,560 Did they find that one package was more popular 596 00:17:49,560 --> 00:17:50,400 than the others? 597 00:17:50,400 --> 00:17:53,080 Interestingly, the mid-tier package 598 00:17:53,080 --> 00:17:55,360 seemed to be the sweet spot for a lot of clients. 599 00:17:55,360 --> 00:17:57,760 It was a good balance of value and affordability. 600 00:17:57,760 --> 00:17:58,600 Okay. 601 00:17:58,600 --> 00:18:00,360 And the higher tier package, 602 00:18:00,360 --> 00:18:03,760 while not as popular in terms of volume, 603 00:18:03,760 --> 00:18:06,120 attracted clients who were really committed 604 00:18:06,120 --> 00:18:08,040 to their success and willing to invest 605 00:18:08,040 --> 00:18:09,560 in that extra level of support. 606 00:18:09,560 --> 00:18:10,400 That's fascinating. 607 00:18:10,400 --> 00:18:11,360 It shows that there's a market 608 00:18:11,360 --> 00:18:12,640 for different levels of service. 609 00:18:12,640 --> 00:18:13,480 Absolutely. 610 00:18:13,480 --> 00:18:15,120 And it's up to the entrepreneur to figure out 611 00:18:15,120 --> 00:18:17,880 what works best for them and their ideal clients. 612 00:18:17,880 --> 00:18:18,720 You got it. 613 00:18:18,720 --> 00:18:21,560 It's all about experimenting and finding that sweet spot 614 00:18:21,560 --> 00:18:23,680 that aligns with your values, your expertise, 615 00:18:23,680 --> 00:18:24,960 and your target market. 616 00:18:24,960 --> 00:18:27,840 Okay, so we've talked about a lot here. 617 00:18:27,840 --> 00:18:32,200 Media, buying, email marketing, outsourcing, automation, 618 00:18:32,200 --> 00:18:35,240 crafting those killer proposals, tiered pricing. 619 00:18:35,240 --> 00:18:36,200 It's a lot. 620 00:18:36,200 --> 00:18:37,320 But I feel like there's something 621 00:18:37,320 --> 00:18:39,400 we haven't really addressed yet. 622 00:18:39,400 --> 00:18:41,320 Mindset, all these strategies are great, 623 00:18:41,320 --> 00:18:42,800 but what if someone's approaching this 624 00:18:42,800 --> 00:18:44,160 with the wrong mindset? 625 00:18:44,160 --> 00:18:45,320 You're so right. 626 00:18:45,320 --> 00:18:47,240 We can't just talk about tactics and tools 627 00:18:47,240 --> 00:18:48,880 without talking about the underlying beliefs 628 00:18:48,880 --> 00:18:51,520 and attitudes that drive our actions. 629 00:18:51,520 --> 00:18:55,000 So in the context of this 10 hour work month program, 630 00:18:55,000 --> 00:18:56,680 what kind of mindset do you need 631 00:18:56,680 --> 00:18:58,440 to actually make this stuff work? 632 00:18:58,440 --> 00:19:00,240 Well, I think there are a few key things. 633 00:19:00,240 --> 00:19:02,320 First, you have to be willing to challenge 634 00:19:02,320 --> 00:19:04,000 your assumptions about work. 635 00:19:04,000 --> 00:19:06,040 Like go with the idea that you have to grind 636 00:19:06,040 --> 00:19:09,000 and hustle 24 seven to be successful. 637 00:19:09,000 --> 00:19:11,280 So ditch the no pain, no gain mentality. 638 00:19:11,280 --> 00:19:12,120 Exactly. 639 00:19:12,120 --> 00:19:14,680 Embrace the idea that working smarter, not harder 640 00:19:14,680 --> 00:19:16,960 can actually lead to better results in a happier life. 641 00:19:16,960 --> 00:19:18,160 Okay, I like that. 642 00:19:18,160 --> 00:19:19,000 What else? 643 00:19:19,000 --> 00:19:20,720 You need to be comfortable with being uncomfortable. 644 00:19:20,720 --> 00:19:22,680 Building a business, especially one that kind of 645 00:19:22,680 --> 00:19:24,880 goes against the traditional model. 646 00:19:24,880 --> 00:19:27,800 It requires stepping outside your comfort zone. 647 00:19:27,800 --> 00:19:31,240 Being willing to experiment, to fail to learn along the way. 648 00:19:31,240 --> 00:19:32,880 So ditch the fear of failure, 649 00:19:32,880 --> 00:19:34,480 embrace the learning process. 650 00:19:34,480 --> 00:19:35,320 Exactly. 651 00:19:35,320 --> 00:19:37,600 Failure is not the opposite of success. 652 00:19:37,600 --> 00:19:38,840 It's part of the journey. 653 00:19:38,840 --> 00:19:40,040 Okay, I love that. 654 00:19:40,040 --> 00:19:43,240 What else is important for that success mindset? 655 00:19:43,240 --> 00:19:45,040 You need to believe in yourself. 656 00:19:45,040 --> 00:19:47,440 Believe in your abilities, believe in your vision, 657 00:19:47,440 --> 00:19:50,440 believe that you can achieve what you set your mind to. 658 00:19:50,440 --> 00:19:53,760 So ditch the self doubt and embrace your inner bad ass. 659 00:19:53,760 --> 00:19:54,880 Exactly. 660 00:19:54,880 --> 00:19:58,320 And remember mindset isn't a fixed trait. 661 00:19:58,320 --> 00:20:00,920 It's something you can cultivate and strengthen over time. 662 00:20:00,920 --> 00:20:02,440 So be intentional about your thoughts, 663 00:20:02,440 --> 00:20:03,840 your beliefs, the way you talk to yourself. 664 00:20:03,840 --> 00:20:04,680 Exactly. 665 00:20:04,680 --> 00:20:07,000 And the more you practice these mindset shifts, 666 00:20:07,000 --> 00:20:09,480 the easier it becomes to use the strategies 667 00:20:09,480 --> 00:20:11,240 we've been talking about and create a work life 668 00:20:11,240 --> 00:20:13,280 that you actually enjoy. 669 00:20:13,280 --> 00:20:14,720 This has been so insightful. 670 00:20:14,720 --> 00:20:17,400 I'm already feeling inspired to rethink 671 00:20:17,400 --> 00:20:19,240 how I approach my own work, 672 00:20:19,240 --> 00:20:21,160 but I know we've got more to cover. 673 00:20:21,160 --> 00:20:22,680 What's up next on our deep dive? 674 00:20:22,680 --> 00:20:24,760 So we've talked about the potential benefits 675 00:20:24,760 --> 00:20:27,040 of this 10 hour work month program, 676 00:20:27,040 --> 00:20:28,080 but it's important to remember 677 00:20:28,080 --> 00:20:30,200 that it's not a perfect fit for everyone. 678 00:20:30,200 --> 00:20:31,040 Right. 679 00:20:31,040 --> 00:20:32,040 In the next part of our deep dive, 680 00:20:32,040 --> 00:20:34,160 we'll look at some of the potential downsides 681 00:20:34,160 --> 00:20:35,240 and challenges. Okay. 682 00:20:35,240 --> 00:20:37,360 And also some alternative approaches 683 00:20:37,360 --> 00:20:39,600 that might be a better fit for certain people. 684 00:20:39,600 --> 00:20:41,280 So a reality check is coming up. 685 00:20:41,280 --> 00:20:42,280 Exactly. 686 00:20:42,280 --> 00:20:44,120 I can't wait to dig into all the nuances 687 00:20:44,120 --> 00:20:46,520 and see if this program really lives up to the hype. 688 00:20:46,520 --> 00:20:47,360 Me too. 689 00:20:47,360 --> 00:20:48,960 All right, so we've looked at the strategies, 690 00:20:48,960 --> 00:20:51,400 the mindset, the potential of this whole 691 00:20:51,400 --> 00:20:53,080 10 hour work month thing. 692 00:20:53,080 --> 00:20:54,080 But let's be real. 693 00:20:55,000 --> 00:20:58,360 Is this all just too good to be true? 694 00:20:58,360 --> 00:20:59,200 Right. 695 00:20:59,200 --> 00:21:00,160 Are there downsides or pitfalls 696 00:21:00,160 --> 00:21:01,560 that maybe we haven't considered yet? 697 00:21:01,560 --> 00:21:02,920 Yeah, I'm glad you brought that up 698 00:21:02,920 --> 00:21:06,800 because no programmer system is perfect. 699 00:21:06,800 --> 00:21:08,760 And I think it's important to look at this critically 700 00:21:08,760 --> 00:21:10,400 and not just buy into the hype. 701 00:21:10,400 --> 00:21:12,360 So what are some of the potential downsides 702 00:21:12,360 --> 00:21:14,240 or red flags that kind of jumped out at you 703 00:21:14,240 --> 00:21:15,480 from this material? 704 00:21:15,480 --> 00:21:17,040 Well, one thing that stood out to me 705 00:21:17,040 --> 00:21:20,840 was the focus on digital marketing and online businesses. 706 00:21:20,840 --> 00:21:23,480 And while those skills are super valuable 707 00:21:23,480 --> 00:21:25,040 and offer a lot of flexibility, 708 00:21:25,040 --> 00:21:27,560 they're not for everyone. 709 00:21:27,560 --> 00:21:28,400 Right. 710 00:21:28,400 --> 00:21:30,880 Not every business can easily transition 711 00:21:30,880 --> 00:21:32,840 to the online world. 712 00:21:32,840 --> 00:21:35,400 So someone with a brick and mortar store. 713 00:21:35,400 --> 00:21:36,240 Right. 714 00:21:36,240 --> 00:21:39,120 Or a service that requires face to face interaction. 715 00:21:39,120 --> 00:21:39,960 Exactly. 716 00:21:39,960 --> 00:21:41,520 They might not find this program as useful. 717 00:21:41,520 --> 00:21:42,360 Exactly. 718 00:21:42,360 --> 00:21:45,920 And even within the world of online businesses, 719 00:21:45,920 --> 00:21:48,880 there are so many different approaches and strategies. 720 00:21:48,880 --> 00:21:49,720 Right. 721 00:21:49,720 --> 00:21:52,760 So what works for one person might not work for another. 722 00:21:52,760 --> 00:21:54,160 So it's not one size fits all? 723 00:21:54,160 --> 00:21:55,120 Definitely not. 724 00:21:55,120 --> 00:21:57,520 And I think that's where self-awareness is so important. 725 00:21:57,520 --> 00:21:58,360 Yeah. 726 00:21:58,360 --> 00:22:00,440 You know, you really need to be honest with yourself 727 00:22:00,440 --> 00:22:02,840 about your strength, your weaknesses, 728 00:22:02,840 --> 00:22:04,200 your interests, your goal. 729 00:22:04,200 --> 00:22:06,280 Like trying to fit a square pig in a round hole. 730 00:22:06,280 --> 00:22:07,440 Exactly. 731 00:22:07,440 --> 00:22:10,120 And that actually brings me to another potential pitfall, 732 00:22:10,120 --> 00:22:12,280 the risk of information overload. 733 00:22:12,280 --> 00:22:13,120 Oh, yeah. 734 00:22:13,120 --> 00:22:15,000 This program throws a lot at you. 735 00:22:15,000 --> 00:22:15,840 It does. 736 00:22:15,840 --> 00:22:17,920 It can be really overwhelming, especially 737 00:22:17,920 --> 00:22:19,520 if you're new to online business. 738 00:22:19,520 --> 00:22:20,240 Totally. 739 00:22:20,240 --> 00:22:23,040 I could see how someone could get stuck in analysis paralysis 740 00:22:23,040 --> 00:22:24,360 trying to do everything at once. 741 00:22:24,360 --> 00:22:24,920 Right. 742 00:22:24,920 --> 00:22:26,320 And end up feeling more stressed. 743 00:22:26,320 --> 00:22:26,800 Exactly. 744 00:22:26,800 --> 00:22:27,640 Than they did before. 745 00:22:27,640 --> 00:22:28,160 Yeah. 746 00:22:28,160 --> 00:22:30,160 And that's where prioritization comes in. 747 00:22:30,160 --> 00:22:30,520 OK. 748 00:22:30,520 --> 00:22:32,240 You know, you don't have to do everything at once. 749 00:22:32,240 --> 00:22:32,880 Right. 750 00:22:32,880 --> 00:22:35,880 Pick one or two strategies that resonate with you 751 00:22:35,880 --> 00:22:37,520 and start there. 752 00:22:37,520 --> 00:22:39,640 So create a personalized roadmap. 753 00:22:39,640 --> 00:22:41,080 Exactly. 754 00:22:41,080 --> 00:22:43,800 Don't just blindly follow someone else's plan. 755 00:22:43,800 --> 00:22:44,400 Yeah. 756 00:22:44,400 --> 00:22:46,000 And that brings up another important point, 757 00:22:46,000 --> 00:22:48,640 this idea of ongoing learning and adaptation. 758 00:22:48,640 --> 00:22:49,280 Right. 759 00:22:49,280 --> 00:22:51,440 The online world changes so fast. 760 00:22:51,440 --> 00:22:51,920 All the time. 761 00:22:51,920 --> 00:22:54,920 You have to be willing to keep learning 762 00:22:54,920 --> 00:22:56,160 and adjust your approach. 763 00:22:56,160 --> 00:22:56,360 Yeah. 764 00:22:56,360 --> 00:22:58,520 It's not a set it and forget it kind of thing. 765 00:22:58,520 --> 00:22:58,880 OK. 766 00:22:58,880 --> 00:23:01,680 So we've talked about some of the potential downsides. 767 00:23:01,680 --> 00:23:03,480 What about those success stories? 768 00:23:03,480 --> 00:23:05,160 We touched on them earlier, but I'm 769 00:23:05,160 --> 00:23:08,000 curious to hear more about the specific ways people benefited 770 00:23:08,000 --> 00:23:09,000 from this program. 771 00:23:09,000 --> 00:23:09,480 Yeah. 772 00:23:09,480 --> 00:23:11,400 I think it's important to look beyond the hype 773 00:23:11,400 --> 00:23:14,280 and see how this has actually impacted people's lives. 774 00:23:14,280 --> 00:23:18,000 So did the success stories focus mainly on financial gains 775 00:23:18,000 --> 00:23:20,400 or were there other benefits that people talked about? 776 00:23:20,400 --> 00:23:22,200 It was definitely more than just money. 777 00:23:22,200 --> 00:23:22,520 OK. 778 00:23:22,520 --> 00:23:26,000 While some people did achieve significant financial success, 779 00:23:26,000 --> 00:23:28,960 others really valued the flexibility and freedom 780 00:23:28,960 --> 00:23:30,400 this approach gave them. 781 00:23:30,400 --> 00:23:32,360 So they were able to spend more time with family, 782 00:23:32,360 --> 00:23:35,600 pursue hobbies, just enjoy a less stressful life. 783 00:23:35,600 --> 00:23:36,520 Exactly. 784 00:23:36,520 --> 00:23:38,080 One person talked about finally being 785 00:23:38,080 --> 00:23:40,480 able to take a real vacation without worrying about work 786 00:23:40,480 --> 00:23:41,320 piling up. 787 00:23:41,320 --> 00:23:42,040 I like that. 788 00:23:42,040 --> 00:23:44,520 Another one mentioned quitting their soul-sucking job 789 00:23:44,520 --> 00:23:47,440 and starting a business they actually cared about. 790 00:23:47,440 --> 00:23:49,120 Those are some pretty powerful stories. 791 00:23:49,120 --> 00:23:49,720 Yeah. 792 00:23:49,720 --> 00:23:52,560 It shows that this program can really have a ripple effect. 793 00:23:52,560 --> 00:23:53,120 It can. 794 00:23:53,120 --> 00:23:55,920 Impacting not just your work, but your overall well-being 795 00:23:55,920 --> 00:23:56,720 and happiness. 796 00:23:56,720 --> 00:23:57,440 Totally. 797 00:23:57,440 --> 00:23:59,840 And I think that's what makes this concept so appealing. 798 00:23:59,840 --> 00:24:01,280 It's not just about earning more. 799 00:24:01,280 --> 00:24:05,640 It's about creating a life that feels authentic and fulfilling. 800 00:24:05,640 --> 00:24:05,840 All right. 801 00:24:05,840 --> 00:24:08,840 So we've explored the pros, the cons, the real life 802 00:24:08,840 --> 00:24:10,640 impact of this program. 803 00:24:10,640 --> 00:24:13,040 What about the people listening who are intrigued 804 00:24:13,040 --> 00:24:14,320 by this whole concept? 805 00:24:14,320 --> 00:24:15,000 Yeah. 806 00:24:15,000 --> 00:24:17,880 But maybe aren't sure if this particular program is 807 00:24:17,880 --> 00:24:19,240 the right fit for them? 808 00:24:19,240 --> 00:24:21,000 That's a great question. 809 00:24:21,000 --> 00:24:22,720 And it's important to remember that this 810 00:24:22,720 --> 00:24:26,240 isn't the only way to achieve more flexibility and freedom 811 00:24:26,240 --> 00:24:27,160 in your work. 812 00:24:27,160 --> 00:24:29,040 So what are some other approaches or resources 813 00:24:29,040 --> 00:24:31,000 that our listeners could explore? 814 00:24:31,000 --> 00:24:34,280 Well, there's so many great books, courses, communities 815 00:24:34,280 --> 00:24:38,160 out there dedicated to entrepreneurship, remote work, 816 00:24:38,160 --> 00:24:39,760 lifestyle design. 817 00:24:39,760 --> 00:24:43,400 Some popular ones are The 4-Hour Workweek by Tim Ferris. 818 00:24:43,400 --> 00:24:43,800 Oh, yeah. 819 00:24:43,800 --> 00:24:44,320 Classic. 820 00:24:44,320 --> 00:24:46,720 The $100 Startup by Chris Giebo. 821 00:24:46,720 --> 00:24:47,280 OK. 822 00:24:47,280 --> 00:24:49,800 And the Nomadic Mat Travel Blog. 823 00:24:49,800 --> 00:24:52,080 Yeah, those are all great resources. 824 00:24:52,080 --> 00:24:54,360 I think it's important to remember that finding the right path 825 00:24:54,360 --> 00:24:57,720 is often a journey of trial and error. 826 00:24:57,720 --> 00:24:58,680 Absolutely. 827 00:24:58,680 --> 00:25:01,040 What works for one person might not work for another. 828 00:25:01,040 --> 00:25:03,040 And the key is to stay curious. 829 00:25:03,040 --> 00:25:04,000 Keep learning. 830 00:25:04,000 --> 00:25:06,920 Keep looking for new ways to improve your work and your life. 831 00:25:06,920 --> 00:25:08,280 Couldn't have said it better myself. 832 00:25:08,280 --> 00:25:10,320 Well, that's a perfect note to end on. 833 00:25:10,320 --> 00:25:13,120 So to our listeners who are feeling inspired by this whole 10 834 00:25:13,120 --> 00:25:16,600 hour work month idea, I encourage you to do your research. 835 00:25:16,600 --> 00:25:17,000 Yeah. 836 00:25:17,000 --> 00:25:18,720 Explore different approaches. 837 00:25:18,720 --> 00:25:21,200 And most importantly, trust your gut. 838 00:25:21,200 --> 00:25:24,440 And remember, the future of work is changing. 839 00:25:24,440 --> 00:25:26,760 And you have the power to shape it. 840 00:25:26,760 --> 00:25:29,120 Don't be afraid to challenge the status quo 841 00:25:29,120 --> 00:25:31,320 and create a work life that truly aligns 842 00:25:31,320 --> 00:25:33,280 with your values and your vision. 843 00:25:33,280 --> 00:25:34,480 Couldn't agree more. 844 00:25:34,480 --> 00:25:36,240 Thanks for joining us on this deep dive. 845 00:25:36,240 --> 00:25:37,280 It's been fun. 846 00:25:37,280 --> 00:25:39,960 We'll be back next time with another exciting exploration. 847 00:25:39,960 --> 00:25:40,880 Yes, we will. 848 00:25:40,880 --> 00:25:43,120 Of a topic that matters to you. 849 00:25:43,120 --> 00:25:45,080 Until then, keep exploring. 850 00:25:45,080 --> 00:25:46,000 Keep learning. 851 00:25:46,000 --> 00:25:48,360 And keep striving to create a life you love. 852 00:25:48,360 --> 00:25:48,920 That's it. 853 00:25:48,920 --> 00:26:07,920 Thank you.