ever catch yourself like daydreaming.
You know about ditching the whole nine to five thing
for something a little more,
oh yeah.
Maybe something where you're creating something,
you're setting your own hours,
and maybe even working from that beachside cafe
you've always dreamed of.
Sounds familiar.
Well today we're diving into a review
of the Copywriting Masterclass ebook
to see if that dream could be closer than you think.
I think that's a really interesting choice,
because this ebook review we're looking at,
it's not just about learning to write,
you know, catchy taglines or anything like that.
Right.
It's about exploring like a whole new career path.
Yeah.
One that has some serious potential
for you to actually have freedom and flexibility.
And the reviewer in this ebook review
really lays out how appealing copyrighting can be.
Yeah.
They talk about being totally tired of the corporate world
and being drawn to a job that lets you be creative
on your own terms and work from any.
Any way.
They also realize it's not all sunshine and roses.
It's a real skill that you need to learn and get good at.
And that's where I think this deep dive
into the ebook gets really interesting.
Yeah.
The reviewer found that this ebook
didn't just teach them how to write copy that's persuasive.
It gave them the practical knowledge
to actually be a successful freelancer.
Oh wow.
Like contracts, invoices, taxes.
All the stuff you don't think about.
All that essential stuff that nobody tells you about.
They learned all that for less than 10 bucks.
I mean, that's cheaper than my Friday night takeout usually.
Seriously.
It's incredibly affordable.
Wow.
Especially considering what you could get back from it.
Right.
But what I think is even more interesting
is the reviewer found out they could use AI, like ChatGPT,
to help them become a better copywriter.
OK.
Now we're talking AI and copywriting.
And this is where I get interested.
Right.
So the reviewer was amazed by how fast ChatGPT could come up
with different headlines and copy variations.
Yeah.
It's like having this brainstorming partner.
Totally.
That's always on and never gets tired.
That never runs out of ideas.
Exactly.
Love it.
And it's a great example of how AI is really changing what
people think of as creative work.
Right.
These tools, they're not here to replace writers.
But they could definitely help us be more efficient
and try more creative things.
So it's not about AI taking over.
It's about AI boosting our own creative powers.
Exactly.
It's too fast.
And speaking of creative power, the e-book
goes into the art of persuasion, which is really
the core of good copywriting.
Right.
And it brings up this thing called the ETA formula.
OK.
It stands for attention, interest, desire, and action.
Now I've heard of ETA before.
Yeah.
But I never really understood how to use it.
Yeah.
So how does this e-book actually teach you to use this formula?
Well, the reviewer used ETA to make a sales
page for an online course.
OK.
And guess what, it actually worked.
Wow.
They saw way more conversions.
Nice.
Which proves this old formula still works.
That's awesome.
Pretty impressive.
Yeah.
But it sounds like this e-book did more than just explain
formulas.
It had all kinds of practical resources.
OK.
Like lists of powerful words and calls to action.
Yeah.
So like real tangible things that copywriters can use.
Exactly.
Can you give us some examples?
Absolutely.
The reviewer found that the e-book's list of power words
included words that evoke really strong emotions.
OK.
Create urgency and even tap into our deepest desires.
Like what?
Like exclusive, guaranteed, or even life changing.
Oh yeah.
They can instantly make your writing more compelling.
So it's not just about like stringing words together.
It's about choosing the right words.
Exactly.
To get a specific impact.
It's almost like psychology.
It kind of is, isn't it?
Yeah.
It's less about writing and more about psychology.
Effective copywriting, it does involve understanding people.
Yeah.
And using language to influence their thoughts and behaviors.
OK.
So the reviewer is obviously getting a lot of knowledge
from this e-book.
Oh yeah.
But they were also really drawn to the lifestyle changes
that copywriting seems to offer, you know,
that whole work from anywhere thing.
For sure.
And apparently for this reviewer,
it wasn't just a dream.
Right.
They actually started working on projects while traveling.
That's so cool.
I know.
And that's what I find so inspiring about this whole story.
What do you?
They got to have a real work-life balance
by combining their love for writing
with their desire for freedom and flexibility.
They really did.
They turned their dream into a reality.
Yeah.
I have to say that image of working on a laptop
from a beach in Bali is pretty tempting.
Oh yeah, for sure.
But it's also important to remember
that it takes work and dedication.
Oh, absolutely.
To build a freelance career.
It's not just cocktails by the pool.
Yeah, you're not just sipping cocktails by the pool.
No, you need discipline.
Yeah.
You need to be organized.
And you need a strong work ethic.
Right.
But the rewards can be amazing.
Yeah.
Especially for those who want to be in charge
of their own work life.
Totally.
And that's where those real-life examples the reviewer
mentions are so important.
Yeah.
Those stories of other people who've made it as copywriters.
They're so powerful because they show you
it's actually possible.
Yes.
To make this kind of career change.
Totally.
They give you a roadmap.
Yeah.
And one story that really stuck with me
was about a former corporate worker
who became a gloat trotting copywriting guru.
Oh, yeah.
I love that one.
I mean, talk about a total life transformation.
It really shows you that copywriting can open up
so many possibilities.
Right.
Both professionally and personally.
Yeah.
And it all started with a simple e-book.
That costs less than a movie ticket.
It's amazing.
All right.
It really is.
So we've seen how copywriting can be an escape
from the traditional 9 to 5, how it needs both writing skills
and business savvy.
For sure.
And how it can lead to a more flexible and fulfilling
lifestyle.
Hopefully.
But I'm curious to know more about the specific techniques
and strategies that the e-book covers.
Oh, yeah.
Me too.
So let's dive deeper into that in the next part
of our deep dive.
One of the things that really hit me about the reviewers
experience was how much they stressed understanding
your target audience.
Oh, yeah.
It's not just about writing good stuff.
Right.
You really need to know who you're writing for.
That makes a lot of sense.
I mean, you wouldn't use the same kind of language
to sell a luxury car as you would a kid's toy, right?
Exactly.
The e-book really pushes the need to research your audience,
understand their needs and their desires.
OK.
And then you can tailor your language accordingly.
Gotcha.
They even go into detail about making
these detailed customer personas.
What are those?
Basically, it's like getting into the minds
of your ideal clients.
So it's like you're some kind of detective.
Kind of.
Piecing together all these clues
to see what makes your audience tick.
Yeah.
It's a really valuable skill.
I bet no matter what kind of writing you're doing.
You treat that.
Really.
And this leads right into another big concept from the e-book.
Oh, what's that?
Brand voice.
OK.
It says that every single piece of copy you write
should match the tone and personality of the brand
you're working for.
Oh, so you're not just writing whatever you want.
Right.
You're like the voice of the brand.
You become the voice.
That's pretty intense.
It's definitely complex.
But it sounds really interesting, too.
It is.
And that's one of the things that makes
a good copywriter stand out from someone who's just starting out.
Oh, yeah.
A really good copywriter can mix their style
with the brand's voice.
OK, so we talked about knowing your audience
and mastering the whole brand voice thing.
Right.
But what about the different types of copywriting?
Is it all just like sales pages and websites?
Actually, the e-book goes into a bunch of different niches.
OK.
Each with its own skills and challenges.
Like what?
Well, there's direct response copywriting,
which is all about getting people to act right away.
I know those ads.
Like those ads that say, buy now or call today.
Sometimes they really work.
They do.
So what other kinds are there?
There's content marketing, which is about creating content
that attracts a specific audience.
I see.
Stuff like blog posts, articles, even social media posts.
Oh, wow.
And then there's email marketing, writing emails
that build relationships with customers and lead to sales.
So copywriting is everywhere.
It really is.
And with all these different niches,
it seems like there's something for everybody.
Exactly.
The e-book even encourages new copywriters
to try different things out.
Oh, cool.
And find what they like best.
That's awesome.
Now, we were talking earlier about how AI is changing things
for copywriters.
Right.
But the e-book doesn't pretend there are no downsides, right?
Oh, no, it doesn't.
What does it say?
The reviewer knows there are ethical issues
around content made by AI, like plagiarism,
and even the possibility of spreading fake news.
So how do you navigate that?
Well, the e-book really stresses using AI responsibly.
OK.
It says that AI should help human creativity not replace it.
I like that.
Like you could use AI to get ideas or get over writer's blocks.
Makes sense.
But in the end, it's the human who
needs to make sure the content is original and accurate.
We need to be smart about using AI,
but we can't ignore how it can make us better writers.
Absolutely.
It's about finding that sweet spot between using tech
and keeping good writing principles.
OK, so getting back to that successful sales page,
the reviewer made.
You mentioned they used the AIDA formula,
but what else did they do?
So they talked about how they grabbed the reader's attention
with a killer headline, one that highlighted
the biggest benefit of the course.
Nice.
And they used storytelling to keep the reader interested.
Oh, cool.
Adding in their own stories and relatable examples.
So it's not just like a list of features and benefits.
No way.
You've got to create a story that pulls the reader in.
And to make people want the course,
they focused on how the reader could be transformed
by taking it.
Painting this picture of all the great outcomes.
So it's about showing how the course can
help them reach their goals.
Exactly.
And to get them to actually take action,
they used really strong calls to action.
Like what?
Stuff that creates a sense of urgency.
OK.
And makes it super clear what to do next.
So you're kind of taking them on a journey.
Yeah.
From being curious to taking action.
You got it.
The ebook breaks down each step of that AIDA formula.
Nice.
And gives you tips and examples so you
can write your own persuasive stuff.
Awesome.
Now let's talk about that former corporate worker.
The one who became a globe trotting, copyrighting guru.
Yes.
What did they do to become so successful?
The reviewer pointed out that this person wasn't afraid
to focus on one specific area of copyrighting.
So they niched down.
Yeah.
They became the expert in writing
website copy for tech startups.
Smart.
Which meant they could charge more and get
a steady stream of well-paying clients.
So it's not just about being good with words.
It's about making yourself the go-to person in a hot market.
Exactly.
And they also spent a lot of time building
their online presence.
Oh, OK.
How?
They made a killer website, wrote
guest blogs for industry magazines,
and even networked with potential clients on social media.
So you need to market yourself too.
Oh, yeah.
It's not enough to just have the skills.
They need to build a good reputation.
Makes sense.
And what else?
This person also stressed the importance
of always learning new things.
Oh, wow.
They were always going to workshops, reading books,
and staying up to date on all the latest trends.
So they treated their career like a business.
They did.
They were always investing in themselves.
That's a really important lesson for anybody
who wants to go freelance.
For sure.
You got to treat it like a business.
Not a hobby.
OK, so we talked about the freedom and flexibility
copywriting gives you.
But what about the downsides of freelancing?
Yeah.
Does the e-book talk about that?
It's funny you mentioned that, because the reviewer does
say that freelancing isn't always easy.
Oh, really?
What do they say?
They talk about the challenges of managing your own time.
Oh, yeah.
Dealing with income that's not always consistent.
I see.
And feeling isolated when you're working from home.
So it's not all beaches and travel.
It can be.
Right.
You got to be real about the tough parts, too.
So what do they suggest?
Well, they say it's important to get good at managing your time.
OK.
Setting boundaries between work and life.
And connecting with other freelancers.
Yeah, that makes sense.
Freelancing can be awesome.
Totally.
But you need to be ready for the challenges.
And this e-book gives you tips for doing that.
It does.
It helps you build a career that works for you.
This whole deep dive into the copywriting masterclass
has been so informative.
It really has.
We learned about persuasion AI and each and down.
Yeah.
And the ups and downs of freelancing.
For sure.
But there's one more thing I'm curious about.
We've talked about all the technical stuff,
like formulas and strategies and AI tools.
Right.
But what about the mindset shift?
Like, how do you actually go from a regular job
to being a freelance copywriter?
That's such a good question.
The reviewer actually mentions this.
Oh, they do.
They say that self-belief and resilience are super important.
OK.
They talk about imposter syndrome.
Yeah.
That feeling of, who am I to charge people for my writing?
Oh, I totally get that.
It's so easy to doubt yourself when you're just starting.
Totally.
So how did the reviewer get over that?
They focused on building their confidence.
OK.
By looking at their strengths and celebrating their wins,
even the small ones.
I like that.
And did they say anything else?
Yeah.
They said it's important to be around other freelancers.
Oh, yeah.
People who understand what you're going through.
It makes a difference to have people who get it.
Totally.
And they also talked about having a growth mindset.
OK.
That belief that you can always learn and get better.
Makes sense.
They said you need to keep practicing your skills.
Right.
Get feedback and stay curious.
So it's not enough to just learn the basics.
Yep.
You got to keep growing and changing with the industry.
Exactly.
The reviewer even suggested making time each week
just for learning.
Like what kind of learning?
Taking an online course.
Reading industry blogs.
Going to workshops.
Things like that.
That's good advice for anyone, really.
Totally.
No matter what you do, you got to keep learning
to stay on top of things.
OK.
So remember how we were talking about niching down?
Yeah.
Well, the e-book also has advice on finding your niche.
It does.
Which is something I always struggle with.
Yeah.
It can be tough.
So how do you know what to specialize in?
Exactly.
Well, the e-book says to start by thinking
about what you're passionate about.
OK.
What do you love to read and write about?
Makes sense.
And what skills do you have that could
be useful in a specific market?
So you're looking for that place where your passions
and skills line up with what people need?
Yeah.
That's a good way to put it.
Sounds like a recipe for success.
It is.
Yeah.
And the e-book also suggests doing some research.
Oh, OK.
To see what niches are hot right now.
Gotcha.
And which ones have room to grow.
So it's about following your heart.
Yeah.
But also being smart about it.
Exactly.
Yeah.
And once you've found your niche, the e-book tells you
how to make yourself look like an expert.
OK.
Like how to build a good portfolio and network
with potential clients.
It seems like this e-book really has everything you need.
It does.
To start a freelance copywriting career.
But can you really have that dream lifestyle?
You know, the freedom and flexibility
we've been talking about.
Well, the reviewer's story definitely
makes it seem possible.
Right.
They built a successful business that
lets them work from anywhere.
Set their own hours.
Yeah.
And spend more time doing what they love.
That's what it's all about, isn't it?
It is.
Finding work that pays the bills.
Right.
But also makes you happy.
The reviewer shows us you can have a career that
matches your values.
Yeah.
And lets you live a meaningful life.
So if you're feeling stuck or dreaming of a better work life,
this deep dive has hopefully shown you what's out there.
It reminds us that we can create our own careers.
Yeah.
And build work lives that we love.
And who knows?
Maybe this is the push you needed.
Yeah.
To take a chance and follow your passion for writing.
Maybe one day you'll be the one sharing your story.
Yeah, about how you made a career out of writing.
Thanks for joining us for this deep dive
into the world of copywriting.
It was fun.
Until next time, keep exploring, keep learning,
and keep writing your own story.