1
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ever catch yourself like daydreaming.

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You know about ditching the whole nine to five thing

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for something a little more,

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oh yeah.

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Maybe something where you're creating something,

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you're setting your own hours,

7
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and maybe even working from that beachside cafe

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you've always dreamed of.

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Sounds familiar.

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Well today we're diving into a review

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of the Copywriting Masterclass ebook

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to see if that dream could be closer than you think.

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I think that's a really interesting choice,

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because this ebook review we're looking at,

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it's not just about learning to write,

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you know, catchy taglines or anything like that.

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Right.

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It's about exploring like a whole new career path.

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Yeah.

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One that has some serious potential

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for you to actually have freedom and flexibility.

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And the reviewer in this ebook review

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really lays out how appealing copyrighting can be.

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Yeah.

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They talk about being totally tired of the corporate world

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and being drawn to a job that lets you be creative

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on your own terms and work from any.

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Any way.

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They also realize it's not all sunshine and roses.

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It's a real skill that you need to learn and get good at.

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And that's where I think this deep dive

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into the ebook gets really interesting.

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Yeah.

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The reviewer found that this ebook

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didn't just teach them how to write copy that's persuasive.

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It gave them the practical knowledge

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to actually be a successful freelancer.

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Oh wow.

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Like contracts, invoices, taxes.

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All the stuff you don't think about.

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All that essential stuff that nobody tells you about.

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They learned all that for less than 10 bucks.

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I mean, that's cheaper than my Friday night takeout usually.

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Seriously.

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It's incredibly affordable.

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Wow.

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Especially considering what you could get back from it.

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Right.

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But what I think is even more interesting

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is the reviewer found out they could use AI, like ChatGPT,

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to help them become a better copywriter.

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OK.

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Now we're talking AI and copywriting.

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And this is where I get interested.

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Right.

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So the reviewer was amazed by how fast ChatGPT could come up

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with different headlines and copy variations.

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Yeah.

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It's like having this brainstorming partner.

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Totally.

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That's always on and never gets tired.

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That never runs out of ideas.

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Exactly.

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Love it.

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And it's a great example of how AI is really changing what

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people think of as creative work.

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Right.

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These tools, they're not here to replace writers.

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But they could definitely help us be more efficient

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and try more creative things.

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So it's not about AI taking over.

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It's about AI boosting our own creative powers.

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Exactly.

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It's too fast.

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And speaking of creative power, the e-book

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goes into the art of persuasion, which is really

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the core of good copywriting.

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Right.

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And it brings up this thing called the ETA formula.

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OK.

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It stands for attention, interest, desire, and action.

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Now I've heard of ETA before.

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Yeah.

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But I never really understood how to use it.

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Yeah.

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So how does this e-book actually teach you to use this formula?

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Well, the reviewer used ETA to make a sales

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page for an online course.

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OK.

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And guess what, it actually worked.

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Wow.

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They saw way more conversions.

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Nice.

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Which proves this old formula still works.

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That's awesome.

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Pretty impressive.

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Yeah.

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But it sounds like this e-book did more than just explain

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formulas.

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It had all kinds of practical resources.

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OK.

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Like lists of powerful words and calls to action.

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Yeah.

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So like real tangible things that copywriters can use.

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Exactly.

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Can you give us some examples?

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Absolutely.

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The reviewer found that the e-book's list of power words

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included words that evoke really strong emotions.

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OK.

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Create urgency and even tap into our deepest desires.

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Like what?

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Like exclusive, guaranteed, or even life changing.

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Oh yeah.

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They can instantly make your writing more compelling.

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So it's not just about like stringing words together.

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It's about choosing the right words.

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Exactly.

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To get a specific impact.

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It's almost like psychology.

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It kind of is, isn't it?

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Yeah.

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It's less about writing and more about psychology.

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Effective copywriting, it does involve understanding people.

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Yeah.

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And using language to influence their thoughts and behaviors.

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OK.

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So the reviewer is obviously getting a lot of knowledge

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from this e-book.

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Oh yeah.

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But they were also really drawn to the lifestyle changes

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that copywriting seems to offer, you know,

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that whole work from anywhere thing.

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For sure.

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And apparently for this reviewer,

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it wasn't just a dream.

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Right.

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They actually started working on projects while traveling.

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That's so cool.

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I know.

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And that's what I find so inspiring about this whole story.

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What do you?

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They got to have a real work-life balance

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by combining their love for writing

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with their desire for freedom and flexibility.

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They really did.

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They turned their dream into a reality.

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Yeah.

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I have to say that image of working on a laptop

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from a beach in Bali is pretty tempting.

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Oh yeah, for sure.

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But it's also important to remember

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that it takes work and dedication.

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Oh, absolutely.

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To build a freelance career.

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It's not just cocktails by the pool.

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Yeah, you're not just sipping cocktails by the pool.

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No, you need discipline.

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Yeah.

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You need to be organized.

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And you need a strong work ethic.

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Right.

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But the rewards can be amazing.

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Yeah.

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Especially for those who want to be in charge

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of their own work life.

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Totally.

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And that's where those real-life examples the reviewer

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mentions are so important.

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Yeah.

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Those stories of other people who've made it as copywriters.

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They're so powerful because they show you

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it's actually possible.

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Yes.

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To make this kind of career change.

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Totally.

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They give you a roadmap.

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Yeah.

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And one story that really stuck with me

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was about a former corporate worker

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who became a gloat trotting copywriting guru.

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Oh, yeah.

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I love that one.

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I mean, talk about a total life transformation.

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It really shows you that copywriting can open up

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so many possibilities.

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Right.

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Both professionally and personally.

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Yeah.

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And it all started with a simple e-book.

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That costs less than a movie ticket.

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It's amazing.

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All right.

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It really is.

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So we've seen how copywriting can be an escape

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from the traditional 9 to 5, how it needs both writing skills

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and business savvy.

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For sure.

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And how it can lead to a more flexible and fulfilling

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lifestyle.

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Hopefully.

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But I'm curious to know more about the specific techniques

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and strategies that the e-book covers.

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Oh, yeah.

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Me too.

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So let's dive deeper into that in the next part

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of our deep dive.

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One of the things that really hit me about the reviewers

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experience was how much they stressed understanding

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your target audience.

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Oh, yeah.

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It's not just about writing good stuff.

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Right.

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You really need to know who you're writing for.

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That makes a lot of sense.

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I mean, you wouldn't use the same kind of language

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to sell a luxury car as you would a kid's toy, right?

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Exactly.

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The e-book really pushes the need to research your audience,

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understand their needs and their desires.

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OK.

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And then you can tailor your language accordingly.

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Gotcha.

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They even go into detail about making

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these detailed customer personas.

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What are those?

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Basically, it's like getting into the minds

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of your ideal clients.

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So it's like you're some kind of detective.

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Kind of.

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Piecing together all these clues

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to see what makes your audience tick.

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Yeah.

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It's a really valuable skill.

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I bet no matter what kind of writing you're doing.

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You treat that.

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Really.

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And this leads right into another big concept from the e-book.

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Oh, what's that?

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Brand voice.

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OK.

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It says that every single piece of copy you write

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should match the tone and personality of the brand

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you're working for.

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Oh, so you're not just writing whatever you want.

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Right.

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You're like the voice of the brand.

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You become the voice.

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That's pretty intense.

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It's definitely complex.

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But it sounds really interesting, too.

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It is.

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And that's one of the things that makes

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a good copywriter stand out from someone who's just starting out.

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Oh, yeah.

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A really good copywriter can mix their style

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with the brand's voice.

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OK, so we talked about knowing your audience

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and mastering the whole brand voice thing.

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Right.

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But what about the different types of copywriting?

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Is it all just like sales pages and websites?

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Actually, the e-book goes into a bunch of different niches.

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OK.

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Each with its own skills and challenges.

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Like what?

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Well, there's direct response copywriting,

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which is all about getting people to act right away.

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I know those ads.

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Like those ads that say, buy now or call today.

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Sometimes they really work.

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They do.

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So what other kinds are there?

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There's content marketing, which is about creating content

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that attracts a specific audience.

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I see.

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Stuff like blog posts, articles, even social media posts.

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Oh, wow.

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And then there's email marketing, writing emails

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that build relationships with customers and lead to sales.

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So copywriting is everywhere.

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It really is.

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And with all these different niches,

284
00:08:16,560 --> 00:08:18,960
it seems like there's something for everybody.

285
00:08:18,960 --> 00:08:20,200
Exactly.

286
00:08:20,200 --> 00:08:23,120
The e-book even encourages new copywriters

287
00:08:23,120 --> 00:08:24,600
to try different things out.

288
00:08:24,600 --> 00:08:25,280
Oh, cool.

289
00:08:25,280 --> 00:08:26,720
And find what they like best.

290
00:08:26,720 --> 00:08:28,000
That's awesome.

291
00:08:28,000 --> 00:08:31,040
Now, we were talking earlier about how AI is changing things

292
00:08:31,040 --> 00:08:31,960
for copywriters.

293
00:08:31,960 --> 00:08:32,440
Right.

294
00:08:32,440 --> 00:08:35,240
But the e-book doesn't pretend there are no downsides, right?

295
00:08:35,240 --> 00:08:36,320
Oh, no, it doesn't.

296
00:08:36,320 --> 00:08:37,120
What does it say?

297
00:08:37,120 --> 00:08:39,520
The reviewer knows there are ethical issues

298
00:08:39,520 --> 00:08:43,640
around content made by AI, like plagiarism,

299
00:08:43,640 --> 00:08:46,520
and even the possibility of spreading fake news.

300
00:08:46,520 --> 00:08:48,200
So how do you navigate that?

301
00:08:48,200 --> 00:08:51,800
Well, the e-book really stresses using AI responsibly.

302
00:08:51,800 --> 00:08:52,640
OK.

303
00:08:52,640 --> 00:08:56,480
It says that AI should help human creativity not replace it.

304
00:08:56,480 --> 00:08:57,000
I like that.

305
00:08:57,000 --> 00:09:00,400
Like you could use AI to get ideas or get over writer's blocks.

306
00:09:00,400 --> 00:09:01,040
Makes sense.

307
00:09:01,040 --> 00:09:03,040
But in the end, it's the human who

308
00:09:03,040 --> 00:09:05,880
needs to make sure the content is original and accurate.

309
00:09:05,880 --> 00:09:07,480
We need to be smart about using AI,

310
00:09:07,480 --> 00:09:10,360
but we can't ignore how it can make us better writers.

311
00:09:10,360 --> 00:09:11,520
Absolutely.

312
00:09:11,520 --> 00:09:15,240
It's about finding that sweet spot between using tech

313
00:09:15,240 --> 00:09:17,040
and keeping good writing principles.

314
00:09:17,040 --> 00:09:19,520
OK, so getting back to that successful sales page,

315
00:09:19,520 --> 00:09:20,960
the reviewer made.

316
00:09:20,960 --> 00:09:22,840
You mentioned they used the AIDA formula,

317
00:09:22,840 --> 00:09:24,200
but what else did they do?

318
00:09:24,200 --> 00:09:26,720
So they talked about how they grabbed the reader's attention

319
00:09:26,720 --> 00:09:29,640
with a killer headline, one that highlighted

320
00:09:29,640 --> 00:09:31,080
the biggest benefit of the course.

321
00:09:31,080 --> 00:09:32,080
Nice.

322
00:09:32,080 --> 00:09:35,240
And they used storytelling to keep the reader interested.

323
00:09:35,240 --> 00:09:35,920
Oh, cool.

324
00:09:35,920 --> 00:09:38,080
Adding in their own stories and relatable examples.

325
00:09:38,080 --> 00:09:41,320
So it's not just like a list of features and benefits.

326
00:09:41,320 --> 00:09:41,760
No way.

327
00:09:41,760 --> 00:09:45,240
You've got to create a story that pulls the reader in.

328
00:09:45,240 --> 00:09:47,480
And to make people want the course,

329
00:09:47,480 --> 00:09:50,480
they focused on how the reader could be transformed

330
00:09:50,480 --> 00:09:52,080
by taking it.

331
00:09:52,080 --> 00:09:54,200
Painting this picture of all the great outcomes.

332
00:09:54,200 --> 00:09:56,160
So it's about showing how the course can

333
00:09:56,160 --> 00:09:57,280
help them reach their goals.

334
00:09:57,280 --> 00:09:57,880
Exactly.

335
00:09:57,880 --> 00:10:00,600
And to get them to actually take action,

336
00:10:00,600 --> 00:10:03,080
they used really strong calls to action.

337
00:10:03,080 --> 00:10:03,600
Like what?

338
00:10:03,600 --> 00:10:05,440
Stuff that creates a sense of urgency.

339
00:10:05,440 --> 00:10:05,920
OK.

340
00:10:05,920 --> 00:10:08,200
And makes it super clear what to do next.

341
00:10:08,200 --> 00:10:09,920
So you're kind of taking them on a journey.

342
00:10:09,920 --> 00:10:10,080
Yeah.

343
00:10:10,080 --> 00:10:12,200
From being curious to taking action.

344
00:10:12,200 --> 00:10:13,800
You got it.

345
00:10:13,800 --> 00:10:16,960
The ebook breaks down each step of that AIDA formula.

346
00:10:16,960 --> 00:10:17,800
Nice.

347
00:10:17,800 --> 00:10:19,360
And gives you tips and examples so you

348
00:10:19,360 --> 00:10:21,720
can write your own persuasive stuff.

349
00:10:21,720 --> 00:10:22,800
Awesome.

350
00:10:22,800 --> 00:10:25,680
Now let's talk about that former corporate worker.

351
00:10:25,680 --> 00:10:28,560
The one who became a globe trotting, copyrighting guru.

352
00:10:28,560 --> 00:10:29,680
Yes.

353
00:10:29,680 --> 00:10:32,720
What did they do to become so successful?

354
00:10:32,720 --> 00:10:35,800
The reviewer pointed out that this person wasn't afraid

355
00:10:35,800 --> 00:10:39,720
to focus on one specific area of copyrighting.

356
00:10:39,720 --> 00:10:41,000
So they niched down.

357
00:10:41,000 --> 00:10:41,280
Yeah.

358
00:10:41,280 --> 00:10:42,760
They became the expert in writing

359
00:10:42,760 --> 00:10:44,880
website copy for tech startups.

360
00:10:44,880 --> 00:10:45,760
Smart.

361
00:10:45,760 --> 00:10:47,960
Which meant they could charge more and get

362
00:10:47,960 --> 00:10:50,200
a steady stream of well-paying clients.

363
00:10:50,200 --> 00:10:52,600
So it's not just about being good with words.

364
00:10:52,600 --> 00:10:56,200
It's about making yourself the go-to person in a hot market.

365
00:10:56,200 --> 00:10:57,280
Exactly.

366
00:10:57,280 --> 00:10:59,080
And they also spent a lot of time building

367
00:10:59,080 --> 00:11:00,280
their online presence.

368
00:11:00,280 --> 00:11:01,080
Oh, OK.

369
00:11:01,080 --> 00:11:01,520
How?

370
00:11:01,520 --> 00:11:03,560
They made a killer website, wrote

371
00:11:03,560 --> 00:11:06,240
guest blogs for industry magazines,

372
00:11:06,240 --> 00:11:09,480
and even networked with potential clients on social media.

373
00:11:09,480 --> 00:11:10,920
So you need to market yourself too.

374
00:11:10,920 --> 00:11:11,520
Oh, yeah.

375
00:11:11,520 --> 00:11:13,560
It's not enough to just have the skills.

376
00:11:13,560 --> 00:11:15,280
They need to build a good reputation.

377
00:11:15,280 --> 00:11:16,160
Makes sense.

378
00:11:16,160 --> 00:11:16,840
And what else?

379
00:11:16,840 --> 00:11:18,920
This person also stressed the importance

380
00:11:18,920 --> 00:11:20,560
of always learning new things.

381
00:11:20,560 --> 00:11:21,120
Oh, wow.

382
00:11:21,120 --> 00:11:23,560
They were always going to workshops, reading books,

383
00:11:23,560 --> 00:11:25,840
and staying up to date on all the latest trends.

384
00:11:25,840 --> 00:11:28,200
So they treated their career like a business.

385
00:11:28,200 --> 00:11:28,680
They did.

386
00:11:28,680 --> 00:11:30,360
They were always investing in themselves.

387
00:11:30,360 --> 00:11:32,440
That's a really important lesson for anybody

388
00:11:32,440 --> 00:11:33,880
who wants to go freelance.

389
00:11:33,880 --> 00:11:34,360
For sure.

390
00:11:34,360 --> 00:11:35,720
You got to treat it like a business.

391
00:11:35,720 --> 00:11:36,600
Not a hobby.

392
00:11:36,600 --> 00:11:39,600
OK, so we talked about the freedom and flexibility

393
00:11:39,600 --> 00:11:41,360
copywriting gives you.

394
00:11:41,360 --> 00:11:44,640
But what about the downsides of freelancing?

395
00:11:44,640 --> 00:11:45,140
Yeah.

396
00:11:45,140 --> 00:11:47,040
Does the e-book talk about that?

397
00:11:47,040 --> 00:11:50,000
It's funny you mentioned that, because the reviewer does

398
00:11:50,000 --> 00:11:52,120
say that freelancing isn't always easy.

399
00:11:52,120 --> 00:11:52,640
Oh, really?

400
00:11:52,640 --> 00:11:53,760
What do they say?

401
00:11:53,760 --> 00:11:58,200
They talk about the challenges of managing your own time.

402
00:11:58,200 --> 00:11:59,040
Oh, yeah.

403
00:11:59,040 --> 00:12:02,280
Dealing with income that's not always consistent.

404
00:12:02,280 --> 00:12:03,120
I see.

405
00:12:03,120 --> 00:12:05,320
And feeling isolated when you're working from home.

406
00:12:05,320 --> 00:12:07,720
So it's not all beaches and travel.

407
00:12:07,720 --> 00:12:08,960
It can be.

408
00:12:08,960 --> 00:12:09,960
Right.

409
00:12:09,960 --> 00:12:11,880
You got to be real about the tough parts, too.

410
00:12:11,880 --> 00:12:13,080
So what do they suggest?

411
00:12:13,080 --> 00:12:15,720
Well, they say it's important to get good at managing your time.

412
00:12:15,720 --> 00:12:16,520
OK.

413
00:12:16,520 --> 00:12:19,200
Setting boundaries between work and life.

414
00:12:19,200 --> 00:12:20,960
And connecting with other freelancers.

415
00:12:20,960 --> 00:12:22,440
Yeah, that makes sense.

416
00:12:22,440 --> 00:12:23,840
Freelancing can be awesome.

417
00:12:23,840 --> 00:12:24,400
Totally.

418
00:12:24,400 --> 00:12:26,520
But you need to be ready for the challenges.

419
00:12:26,520 --> 00:12:29,760
And this e-book gives you tips for doing that.

420
00:12:29,760 --> 00:12:30,240
It does.

421
00:12:30,240 --> 00:12:32,720
It helps you build a career that works for you.

422
00:12:32,720 --> 00:12:35,680
This whole deep dive into the copywriting masterclass

423
00:12:35,680 --> 00:12:37,000
has been so informative.

424
00:12:37,000 --> 00:12:37,680
It really has.

425
00:12:37,680 --> 00:12:40,520
We learned about persuasion AI and each and down.

426
00:12:40,520 --> 00:12:40,880
Yeah.

427
00:12:40,880 --> 00:12:42,800
And the ups and downs of freelancing.

428
00:12:42,800 --> 00:12:43,440
For sure.

429
00:12:43,440 --> 00:12:45,600
But there's one more thing I'm curious about.

430
00:12:45,600 --> 00:12:47,080
We've talked about all the technical stuff,

431
00:12:47,080 --> 00:12:50,080
like formulas and strategies and AI tools.

432
00:12:50,080 --> 00:12:50,580
Right.

433
00:12:50,580 --> 00:12:52,720
But what about the mindset shift?

434
00:12:52,720 --> 00:12:55,440
Like, how do you actually go from a regular job

435
00:12:55,440 --> 00:12:57,320
to being a freelance copywriter?

436
00:12:57,320 --> 00:12:59,320
That's such a good question.

437
00:12:59,320 --> 00:13:01,120
The reviewer actually mentions this.

438
00:13:01,120 --> 00:13:01,880
Oh, they do.

439
00:13:01,880 --> 00:13:05,360
They say that self-belief and resilience are super important.

440
00:13:05,360 --> 00:13:05,920
OK.

441
00:13:05,920 --> 00:13:07,360
They talk about imposter syndrome.

442
00:13:07,360 --> 00:13:07,860
Yeah.

443
00:13:07,860 --> 00:13:10,880
That feeling of, who am I to charge people for my writing?

444
00:13:10,880 --> 00:13:12,160
Oh, I totally get that.

445
00:13:12,160 --> 00:13:14,640
It's so easy to doubt yourself when you're just starting.

446
00:13:14,640 --> 00:13:15,800
Totally.

447
00:13:15,800 --> 00:13:18,520
So how did the reviewer get over that?

448
00:13:18,520 --> 00:13:21,040
They focused on building their confidence.

449
00:13:21,040 --> 00:13:21,540
OK.

450
00:13:21,540 --> 00:13:24,120
By looking at their strengths and celebrating their wins,

451
00:13:24,120 --> 00:13:25,160
even the small ones.

452
00:13:25,160 --> 00:13:26,120
I like that.

453
00:13:26,120 --> 00:13:27,320
And did they say anything else?

454
00:13:27,320 --> 00:13:27,840
Yeah.

455
00:13:27,840 --> 00:13:30,120
They said it's important to be around other freelancers.

456
00:13:30,120 --> 00:13:30,880
Oh, yeah.

457
00:13:30,880 --> 00:13:32,680
People who understand what you're going through.

458
00:13:32,680 --> 00:13:34,760
It makes a difference to have people who get it.

459
00:13:34,760 --> 00:13:35,720
Totally.

460
00:13:35,720 --> 00:13:38,160
And they also talked about having a growth mindset.

461
00:13:38,160 --> 00:13:39,200
OK.

462
00:13:39,200 --> 00:13:41,400
That belief that you can always learn and get better.

463
00:13:41,400 --> 00:13:42,000
Makes sense.

464
00:13:42,000 --> 00:13:43,920
They said you need to keep practicing your skills.

465
00:13:43,920 --> 00:13:44,320
Right.

466
00:13:44,320 --> 00:13:46,800
Get feedback and stay curious.

467
00:13:46,800 --> 00:13:49,840
So it's not enough to just learn the basics.

468
00:13:49,840 --> 00:13:50,120
Yep.

469
00:13:50,120 --> 00:13:52,520
You got to keep growing and changing with the industry.

470
00:13:52,520 --> 00:13:54,080
Exactly.

471
00:13:54,080 --> 00:13:57,320
The reviewer even suggested making time each week

472
00:13:57,320 --> 00:13:58,400
just for learning.

473
00:13:58,400 --> 00:13:59,400
Like what kind of learning?

474
00:13:59,400 --> 00:14:01,160
Taking an online course.

475
00:14:01,160 --> 00:14:03,160
Reading industry blogs.

476
00:14:03,160 --> 00:14:04,520
Going to workshops.

477
00:14:04,520 --> 00:14:05,400
Things like that.

478
00:14:05,400 --> 00:14:07,200
That's good advice for anyone, really.

479
00:14:07,200 --> 00:14:08,080
Totally.

480
00:14:08,080 --> 00:14:09,800
No matter what you do, you got to keep learning

481
00:14:09,800 --> 00:14:11,280
to stay on top of things.

482
00:14:11,280 --> 00:14:11,600
OK.

483
00:14:11,600 --> 00:14:14,320
So remember how we were talking about niching down?

484
00:14:14,320 --> 00:14:14,840
Yeah.

485
00:14:14,840 --> 00:14:17,960
Well, the e-book also has advice on finding your niche.

486
00:14:17,960 --> 00:14:18,560
It does.

487
00:14:18,560 --> 00:14:20,440
Which is something I always struggle with.

488
00:14:20,440 --> 00:14:20,920
Yeah.

489
00:14:20,920 --> 00:14:22,040
It can be tough.

490
00:14:22,040 --> 00:14:23,880
So how do you know what to specialize in?

491
00:14:23,880 --> 00:14:24,800
Exactly.

492
00:14:24,800 --> 00:14:27,640
Well, the e-book says to start by thinking

493
00:14:27,640 --> 00:14:29,240
about what you're passionate about.

494
00:14:29,240 --> 00:14:30,080
OK.

495
00:14:30,080 --> 00:14:31,840
What do you love to read and write about?

496
00:14:31,840 --> 00:14:32,440
Makes sense.

497
00:14:32,440 --> 00:14:34,720
And what skills do you have that could

498
00:14:34,720 --> 00:14:36,920
be useful in a specific market?

499
00:14:36,920 --> 00:14:39,760
So you're looking for that place where your passions

500
00:14:39,760 --> 00:14:42,440
and skills line up with what people need?

501
00:14:42,440 --> 00:14:43,000
Yeah.

502
00:14:43,000 --> 00:14:43,960
That's a good way to put it.

503
00:14:43,960 --> 00:14:45,520
Sounds like a recipe for success.

504
00:14:45,520 --> 00:14:46,080
It is.

505
00:14:46,080 --> 00:14:46,560
Yeah.

506
00:14:46,560 --> 00:14:49,480
And the e-book also suggests doing some research.

507
00:14:49,480 --> 00:14:50,040
Oh, OK.

508
00:14:50,040 --> 00:14:51,680
To see what niches are hot right now.

509
00:14:51,680 --> 00:14:52,480
Gotcha.

510
00:14:52,480 --> 00:14:54,040
And which ones have room to grow.

511
00:14:54,040 --> 00:14:55,440
So it's about following your heart.

512
00:14:55,440 --> 00:14:55,840
Yeah.

513
00:14:55,840 --> 00:14:57,320
But also being smart about it.

514
00:14:57,320 --> 00:14:57,960
Exactly.

515
00:14:57,960 --> 00:14:58,520
Yeah.

516
00:14:58,520 --> 00:15:02,400
And once you've found your niche, the e-book tells you

517
00:15:02,400 --> 00:15:04,120
how to make yourself look like an expert.

518
00:15:04,120 --> 00:15:04,640
OK.

519
00:15:04,640 --> 00:15:06,920
Like how to build a good portfolio and network

520
00:15:06,920 --> 00:15:08,200
with potential clients.

521
00:15:08,200 --> 00:15:11,320
It seems like this e-book really has everything you need.

522
00:15:11,320 --> 00:15:11,760
It does.

523
00:15:11,760 --> 00:15:15,080
To start a freelance copywriting career.

524
00:15:15,080 --> 00:15:18,680
But can you really have that dream lifestyle?

525
00:15:18,680 --> 00:15:20,280
You know, the freedom and flexibility

526
00:15:20,280 --> 00:15:21,280
we've been talking about.

527
00:15:21,280 --> 00:15:22,800
Well, the reviewer's story definitely

528
00:15:22,800 --> 00:15:24,120
makes it seem possible.

529
00:15:24,120 --> 00:15:24,600
Right.

530
00:15:24,600 --> 00:15:26,880
They built a successful business that

531
00:15:26,880 --> 00:15:29,240
lets them work from anywhere.

532
00:15:29,240 --> 00:15:30,520
Set their own hours.

533
00:15:30,520 --> 00:15:31,360
Yeah.

534
00:15:31,360 --> 00:15:33,880
And spend more time doing what they love.

535
00:15:33,880 --> 00:15:35,400
That's what it's all about, isn't it?

536
00:15:35,400 --> 00:15:35,880
It is.

537
00:15:35,880 --> 00:15:37,960
Finding work that pays the bills.

538
00:15:37,960 --> 00:15:38,560
Right.

539
00:15:38,560 --> 00:15:39,880
But also makes you happy.

540
00:15:39,880 --> 00:15:42,160
The reviewer shows us you can have a career that

541
00:15:42,160 --> 00:15:43,320
matches your values.

542
00:15:43,320 --> 00:15:43,760
Yeah.

543
00:15:43,760 --> 00:15:45,240
And lets you live a meaningful life.

544
00:15:45,240 --> 00:15:50,440
So if you're feeling stuck or dreaming of a better work life,

545
00:15:50,440 --> 00:15:53,960
this deep dive has hopefully shown you what's out there.

546
00:15:53,960 --> 00:15:57,160
It reminds us that we can create our own careers.

547
00:15:57,160 --> 00:15:57,680
Yeah.

548
00:15:57,680 --> 00:15:59,440
And build work lives that we love.

549
00:15:59,440 --> 00:16:00,520
And who knows?

550
00:16:00,520 --> 00:16:02,720
Maybe this is the push you needed.

551
00:16:02,720 --> 00:16:03,040
Yeah.

552
00:16:03,040 --> 00:16:06,080
To take a chance and follow your passion for writing.

553
00:16:06,080 --> 00:16:08,240
Maybe one day you'll be the one sharing your story.

554
00:16:08,240 --> 00:16:10,520
Yeah, about how you made a career out of writing.

555
00:16:10,520 --> 00:16:12,680
Thanks for joining us for this deep dive

556
00:16:12,680 --> 00:16:14,280
into the world of copywriting.

557
00:16:14,280 --> 00:16:15,480
It was fun.

558
00:16:15,480 --> 00:16:17,960
Until next time, keep exploring, keep learning,

559
00:16:17,960 --> 00:16:20,720
and keep writing your own story.