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OK, so we're going deep on A-B testing today,

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looking specifically at how it works with WordPress

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for affiliate marketing.

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And you've given me quite a bit of material to work with here.

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But that's great.

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It looks really interesting.

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Basically, we're going to figure out

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how to turn visitors into buyers using data.

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Who doesn't love that?

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So just to get us started, A-B testing basically

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means you show two versions of something

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like a web page to different people.

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Then you see which one performs better.

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And in our case, we want to see what

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leads to the most clicks and sales for affiliate marketing.

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And the cool thing is the source you gave me

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is actually from someone who used A-B testing

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on their own affiliate marketing site.

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They were using a WordPress plugin.

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And they tested everything, from pricing and button color

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to even whether using a personal photo instead

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of a stock photo makes a difference.

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And some of the findings are pretty mind blowing, honestly.

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Did you know that simply changing the color of a button

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can significantly impact how many people click on it?

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Or that swapping a generic stock photo for a personal photo

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can lead to a 30% increase in conversions, which is huge.

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It really shows how even the smallest changes can

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affect how people behave online.

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But before we get too far ahead of ourselves,

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I want to bring in our expert to help us break all of this down.

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So why is A-B testing so powerful?

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And what's the psychology behind it all?

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Well, the great thing about A-B testing

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is that it takes the guesswork out

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of optimizing your website.

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So instead of relying on gut feelings,

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which is what the author initially did,

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you can make decisions based on hard data.

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And this is super important for anyone

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who wants to improve their online presence,

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whether you're running a business or just starting out

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with a personal website.

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Or even if you just want to understand

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how marketing works in the digital age,

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every single element on your website

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from the headline to the color of your buy now button

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can influence what your visitors do.

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And without A-B testing, you're just

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throwing darts in the dark.

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But with A-B testing, you can figure out what's working

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and what's not.

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And then you can use those insights

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to make better decisions for your affiliate marketing.

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So the source you gave me actually

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walks us through several different A-B tests

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that the author ran, focusing on different parts

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of their affiliate marketing website.

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They started with pricing, which I thought was interesting.

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They were selling their product for $29

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thinking that was the sweet spot.

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But the data actually told a different story.

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Right.

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So they tested two different price points, $29 and $19.

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And the lower price point won by a mile.

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Over just 10 days, conversions nearly doubled.

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So that shows that sometimes making your product more

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affordable is actually better than trying to make

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it seem super valuable.

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Wow.

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That's really surprising.

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I would have thought that a higher price would equal more

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perceived value and more sales.

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Yeah.

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A lot of people think that, especially when they're

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trying to build authority in a niche,

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but this test showed that it's not always true.

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Sometimes making your product more accessible

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to a wider audience by lowering the price

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can actually lead to more revenue.

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OK.

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So that's super interesting.

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It looks like pricing is one thing.

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But what about those call to action buttons,

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the buy now buttons?

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What did they find out about those?

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You wouldn't believe the difference that changing

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the words on a button can make.

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So the authors started with buy now,

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which seems pretty straightforward.

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But then they tested it against get instant access.

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So it's just a small change.

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But it made a huge difference.

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Yeah.

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People want everything right now.

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Exactly.

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The get instant access button performed 18% better.

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Because people love instant gratification.

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And that's especially true for digital products,

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like the ones often used for affiliate marketing.

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That's so smart.

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I love it.

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So it's not just what you say, but how you say it.

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And speaking of getting attention,

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what about that button color test?

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I remember reading something about red buttons doing really

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well.

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Oh, yeah.

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This would surprise me too.

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So at first they had a green button

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that blended in with their website,

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just trying to make things aesthetically pleasing.

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But then they tested a bright red button.

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Oh, that must really popped on the page.

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It did.

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And the click-through rate went up 22%.

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Sometimes standing out is a good thing.

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You want to draw the visitor's eye to the action

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you want them to take.

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It's amazing how much of a difference something

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like that can make.

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It's a good reminder to not be afraid to experiment.

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What else did the author test?

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I'm hooked on all of this.

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So next they looked at headlines, which can be tricky.

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The author said they spent hours trying

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to come up with a perfect headline,

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only to find out that it wasn't performing very well.

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I think we've all been there.

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You spend so much time on the content,

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and then just throw any old headline on it at the end.

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But headlines are really important.

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Oh, they're super important.

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So they were testing out two different headlines

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for one of their products.

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The first one was pretty generic,

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get the ultimate guide to marketing.

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But the second one was a lot more interesting.

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Discover the secret to explosive growth

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with this marketing guide.

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Oh, yeah, I like that one.

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Who doesn't want to know a secret?

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Exactly.

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That second headline with the secret

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and the promise of fast results

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did 25% better.

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So just to show you that headlines

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are more than just titles.

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They're little mini marketing pieces

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that are designed to make people want to click.

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So it's not just what you say, but how you say it.

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That's a good thing to remember

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when you're writing headlines for your affiliate products.

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What else did they test?

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Well, the next thing they tested

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was the layout of their landing page.

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So at first they had this super visual page,

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lots of testimonials and images and videos.

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They thought they were giving people everything

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they could possibly need to make a decision,

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but conversions were still pretty low.

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So sometimes less is more.

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Yeah, exactly.

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So they completely redesigned

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their landing page beats super minimal,

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just focusing on the essentials,

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like a clear headline and a strong call to action.

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And performance improved 15% almost overnight.

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Wow.

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I guess that shows that clarity and focus

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are super important.

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When you get rid of all the distractions,

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it makes it a lot easier for visitors

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to understand what you're offering.

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Exactly.

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And that's especially important for affiliate marketing.

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Because you want to make it as easy as possible

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for people to buy the product.

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So decluttering your website is a good thing.

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Yeah.

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Okay, what else did they find out?

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So the next thing they focused on was social proof,

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like testimonials.

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They knew testimonials were powerful,

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but they weren't sure if putting them

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at the bottom of the page was the best approach.

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Yeah, that makes sense.

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Most people don't scroll all the way down

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to the bottom of the page.

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Exactly.

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So to test this, they moved the testimonials

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up closer to the call to action button

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and conversions increased by 20%.

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That's a great idea.

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Because it puts those testimonials

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right where people need them,

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right when they're about to make a decision.

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Right, it's all about making it as easy as possible

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for people to convert.

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So we've talked about headlines and layouts

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and testimonials.

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What other kind of crazy things did they test?

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Believe it or not, they even tested the background color

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of the landing page.

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So they started with a plain white background,

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which is pretty standard.

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And then they tested a light gray background.

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Really, I would have never thought to test that.

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What happened?

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The light gray background increased engagement by 12%.

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So people spent more time on the page

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and conversions went up too.

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Wow.

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I'm starting to think that every single detail

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on a website matters.

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It really does.

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It's all about creating a good user experience,

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one that encourages people to take action.

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So A-B testing is all about constantly experimenting

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and trying new things.

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Sometimes the smallest changes

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can make the biggest difference.

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So we've covered a lot of ground here,

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from pricing strategies to the power of words and visuals.

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This is amazing.

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And there's more.

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They also experimented with different types of content.

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And they even tested how effective video was.

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This is like a master class in optimization.

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But I think it's time for us to take a step back

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and think about what all of this means,

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especially for our listeners

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who are new to affiliate marketing.

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Yeah, that's a good idea.

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I think the main takeaway here is that A-B testing

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takes the guesswork out of building a website.

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You can let the data guide your decisions.

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So instead of saying, I think this will work,

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you're saying, let's test it and see what happens.

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Exactly.

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And the best part is you don't have to be a tech expert

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to run A-B tests.

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There are so many easy to use WordPress plugins out there.

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That's good to know.

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So what other A-B testing adventures did this author go on?

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All right, so let's get back to those A-B tests.

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What else did they look at?

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Well, since content is so important

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for affiliate marketing,

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they wanted to test out different types of content

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to see what worked best.

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Oh, that's a good idea.

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So did they compare long blog posts

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versus shorter videos or something like that?

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They actually did something even more interesting.

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So they were promoted in this online course,

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and they had two different ways to present it

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on their website.

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One way was to use really detailed descriptions,

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like outlining all the different modules

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and learning objectives.

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It's almost like a syllabus.

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Yeah, exactly.

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But the other approach was a lot more visual.

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They made this really short video trailer

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highlighting the benefits of the course

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and included some testimonials from students.

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I bet that did really well.

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It's one thing to read about a course,

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but it's a lot more engaging to actually see it in action.

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It was.

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The video trailer got 40% more people

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to sign up for the course.

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Wow, that's a huge difference.

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Video marketing is so powerful.

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It really is.

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And it's because it appeals to a lot of different people.

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Yeah, some people prefer to read,

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and some people prefer to watch.

280
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Okay, so video is a good thing.

281
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What else did they test?

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Well, they also wanted to optimize their email opt-in forms.

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Right, because email marketing is super important

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for affiliate marketers.

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Exactly, so they had two different forms.

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One was just a basic form asking for your name

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and email address,

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and it promised valuable content and exclusive offers.

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Okay, pretty standard.

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Yeah, but the other form was a pop-up,

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and it appeared after the visitor

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had been on the page for a little while,

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and it used some really powerful language

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about scarcity and exclusivity

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to try and get people to sign up.

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I bet that one did better.

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It did.

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It got 30% more sign-ups.

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Wow, that's incredible.

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So sometimes you just need to be a little more persuasive.

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Yeah, but you don't want to be pushy.

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You just want to make sure people understand

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the value of what you're offering.

304
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Okay, so we've covered a lot of ground here.

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Content formats, video marketing,

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and email opt-in strategies.

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Is there anything else?

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They actually tested a whole bunch of other stuff,

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like the placement of their social media buttons

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and the design of their pricing tables.

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Every test they ran helped them

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make their website even better.

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This has been so interesting.

314
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I feel like I've learned a ton.

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I'm ready to start A-B testing everything on my website.

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That's the spirit.

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Remember, A-B testing is all about continuous improvement.

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The more you test, the better your results will be.

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Yeah, it's really empowering to be able

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to make decisions based on data instead of just guessing.

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It is.

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And there are so many tools out there that can help you.

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You don't need to be a tech expert to do this.

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This has been a great deep dive into A-B testing.

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We've learned so much about how powerful it can be,

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especially for affiliate marketing.

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We talked about using data to make decisions,

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the psychology of persuasion,

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and why it's so important to constantly be testing

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and improving your website.

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So what are some of the key takeaways for our listeners?

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Well, I think the biggest thing is to just get started.

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Don't be afraid to experiment.

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Start with some small tests and see what happens.

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Even small changes can make a big difference.

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And most importantly, have fun with it.

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A-B testing is a great way to learn more

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about your audience and figure out what works best

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for your business.

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That's all the time we have for today.

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Thank you for listening to our deep dive

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into A-B testing for affiliate marketing.

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We hope you learned a lot,

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and we encourage you to start testing

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and experimenting on your own website.

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Until next time.

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Happy testing around the ball.