Hey everyone and welcome back to the deep dive.
Today we are going to be taking a look
at this whole thread thing.
Yeah.
Everyone's talking about it.
Yeah.
And we're going to be looking specifically
at one YouTube video that's all about this system
called Threads Unleashed.
OK.
That claims you can make a lot of money using threads.
All right.
And this is the text-based app from Instagram.
Right.
And so the video that we watched is pretty long.
OK.
But we watch the whole thing so you don't have to.
Oh, great.
We're going to be giving you the key takeaways from this.
OK.
Fantastic.
And you know, it really, it claims
that you can make like $735 in a single night.
Wow.
Stuff like that.
And get millions of views in just a couple of days.
OK.
So we've got to look into this.
Yeah.
So that's what we're going to be doing today basically
breaking it all down.
Yeah.
And looking at the evidence and just seeing is this real?
Yeah.
Is this something that people should actually spend their time on?
Yeah.
Because there is a lot of hype right now around threads.
Yeah.
You know, it's still new.
Yeah.
And I think when a platform is new,
people are really vulnerable to these kinds of things
because everyone's trying to figure out
how to be successful on it.
Yeah.
And they want to like grab on to something
that promises them a quick win.
Yeah, for sure.
And I did notice the creator of this video
does emphasize the potential for reaching a huge audience.
Right.
With threads, they were saying that they got 9,600 views.
Wow.
In the past 14 days and 96,000 in the past 90 days.
Those are really big numbers.
Yeah.
It sounds impressive.
But you know, you always have to take that with a grain of salt.
Right.
Because views don't always translate into dollars.
Right.
They're not the same thing as income.
Exactly.
OK.
Well, let's get into the strategy.
Right.
Because this video claims that there is a three-step strategy
that anyone can use.
OK.
So the first step is you need an Instagram account.
Obviously, you need to link that to a threads account.
Right.
And then step two is where things get a little interesting.
OK.
So step two is all about posting frequency.
OK.
They're saying you have to post like five to 10 times a day.
Wow.
Even.
That's a lot.
Yeah.
Like they showed an example of someone who was posting 20
times a day.
Oh, my goodness.
And they were posting all different types of content,
like text visuals polls.
OK.
And they're also talking about repurposing your reels
from Instagram.
OK.
Interesting.
To post on threads as well.
So lots of content.
Lots of content.
So that just makes me wonder, are they really prioritizing
quality over quantity here?
Yeah.
That's a good point.
Because I think if you're posting that much, you're probably
just trying to get it out there.
Yeah.
And it might not be good.
Yeah.
You're not taking the time to make sure it's good.
Exactly.
Because it takes time to build an audience
and to create valuable content.
Right.
So it's.
A long-term game.
Exactly.
OK.
So step three.
Yeah.
It's about monetization.
OK.
So now it's, how do you actually make money from this?
Right.
And this video is saying you can do that by promoting a product
in your bio and your posts.
OK.
And that's where this whole threads on leashed guide comes in.
All right.
So this is the product that they're promoting.
OK.
And they spent a lot of time on it in the video.
OK.
Talking about how it gives you viral hooks, posting strategies.
Right.
They even give you specific templates to use.
Wow.
OK.
So they're saying it's really easy.
Yeah.
They're saying it's plug and play.
Plug and play.
Yeah.
But if everyone's using the same templates.
Right.
Wouldn't that make it hard to stand out?
Exactly.
Yeah.
That was my first thought.
Yeah.
Because if everyone's using the same stuff.
Yeah.
It's going to all look the same.
Exactly.
And I think people respond to authenticity.
Right.
And originality.
You have to have your own voice.
Exactly.
OK.
So let's talk about how much this thing costs.
OK.
So the Threads Unleashed Guide is $17.
OK.
But then there's an upsell.
OK.
For $27 to get more templates.
Oh, wow.
OK.
And then they also really emphasize the master resell
rights.
OK.
Which means you can sell this guide yourselves.
Oh, so you can make money.
Yeah.
You can make money by selling the guide.
By selling the guide.
OK.
So it's not even really about being successful on threads.
Yeah.
What is the focus here?
Yeah.
What's the focus here?
Is it just to sell this guide?
Yeah.
Is it just to sell this guide?
Yeah.
OK.
But to make it seem convincing, they do include in the video
all these screenshots of supposed buyers who have had
really impressive results.
Oh, OK.
So what kind of results are they claiming?
Like thousands of followers, millions of views.
Wow.
And then they show screenshots of people making
like hundreds of dollars.
OK.
One of them said they got over 1,000 Instagram followers
in two weeks.
OK.
Well, we.
Just from using this strategy.
Interesting.
But are these testimonials real?
How do we know if they're real?
Yeah, because anyone can make a screenshot.
That's true.
Yeah.
You know.
That's a good point.
So you always have to be skeptical of those.
OK.
So they did mention briefly other things that you could promote.
OK.
Like they mentioned affiliate marketing products, high ticket
courses, and like digital products from places
like Etsy and Amazon.
OK.
But then this is where it gets even weirder.
What?
They bring in chat GPT.
Oh, really?
OK.
So they're saying you should use chat GPT.
OK.
To generate even more content.
OK.
Based on the threads unleashed templates.
Oh, so you take their templates and put them into chat GPT.
And.
Yeah, you give it to chat GPT and then it'll
spit out all this content for you.
Wow.
So they're really emphasizing quantity over quality here.
Right.
Like using AI to just pump out as much as possible.
Yeah.
Is that really a good strategy, though?
I don't know.
Because if everyone's using chat GPT.
Right.
To make the same content from the same templates.
Yeah, it's going to be generic.
It's going to be generic.
It's not going to stand out.
Yeah.
And chat GPT is just a tool.
Right.
It's not going to do the work for you.
Exactly.
OK.
So we've covered a lot so far.
Yeah, we have.
I think it's time to kind of take a step back.
Yeah.
And think critically about some of this stuff.
OK.
So I think the first thing that we need to talk about is.
OK.
Skepticism and due diligence.
Yeah.
You always have to be skeptical of these kinds of things.
So if anything that promises you'll get rich quick.
Yeah.
You know.
Online.
There are a lot of scams out there.
Exactly.
So you have to look into it.
Yeah.
You can't just believe everything you see.
Right.
So you have to ask yourself.
Are these view counts even realistic?
Yeah.
Is the proof that they're showing actually reliable?
Yeah.
And what are they not telling us?
Exactly.
Because there's always more to the story.
Always more to the story.
Yeah.
Than what they're showing you.
And then let's talk about this whole quantity over quality
thing.
Because they're saying post five to 10 times a day.
Right.
It's a lot.
And we saw that example of someone posting 20 times.
And that just seems excessive.
It seems like it would burn you out.
Yeah.
And like how good can that content really be?
Yeah.
You're just churning it out.
Yeah.
You're not putting any thought into it.
Exactly.
And I think quality matters more than quantity.
Right.
When it comes to building an audience.
Because people can tell if it's not good.
Exactly.
And then the other thing is these master resell rights.
Right.
Is it more about selling the guide?
Yeah.
Than it is about actually having success on threads?
Yeah.
Because if the focus is on selling the guide.
Yeah.
Then they might be incentivized to exaggerate their claims.
Right.
About how well it works.
You have to get people to buy it.
Exactly.
It just seems a little sus.
Yeah.
It's definitely something to be aware of.
Yeah.
For a channel.
Be careful.
Think critically.
Yeah.
About these kinds of things.
And then chat GPD.
OK.
Powerful tool.
It is a powerful tool.
Yeah.
But can it really do all the work for you?
Yeah.
I think that's the question.
Yeah.
Because it's just a tool.
Right.
It's not a magic solution.
Exactly.
You still have to be creative.
You still have to come up with the ideas.
Yeah.
And make sure that the content is good.
Yeah.
And it's in your voice.
Exactly.
So I think that's all we have time for in this first part.
OK.
Of our deep dive on threads.
All right.
Sounds good.
We've covered a lot of ground.
Yeah.
But I think this is more nuanced.
Yeah.
Than it seems on the surface.
It seems like there's more to uncover here.
Yeah.
For sure.
So thinking about this whole strategy,
one thing that really stands out to me,
this potential for burnout.
Because they're saying you have to post so much content.
Yeah.
Especially when you're first starting out.
Yeah.
Five to 10 times a day.
Yeah.
That's just not sustainable.
It's crazy.
Yeah.
Especially if you want to have any kind of life
outside of social media.
Right.
And if you want to create good content.
Yeah.
Because you can't.
Yeah.
Just be churning it out.
Yeah.
You need time.
Yeah.
To think about it.
And.
To be creative.
Exactly.
So yeah.
Burnout is a real concern.
It is.
I think with any kind of online business.
Yeah.
You know.
You have to find that balance.
Right.
Between working hard.
And also taking care of yourself.
Exactly.
To praise yourself.
Yeah.
It's a marathon not a sprint.
Right.
OK.
Well let's talk about the money stuff.
The financial side of things.
Yeah.
Because you know.
The video makes it sound like.
Yeah.
You know.
You are guaranteed to make money with threads.
Right.
Hmm.
Right.
Like it's a sure thing.
Yeah.
But that's never the case.
Right.
Nothing's guaranteed.
Exactly.
There are always risks.
Yeah.
Especially when you're talking about online business.
Yeah.
And I think one of the risks here is.
Yeah.
Investing in a product like threads Unleashed.
Right.
Without doing your research.
Yeah.
Because.
Just because they're saying it works.
Right.
Doesn't mean it actually does.
Yeah.
You shouldn't just blindly buy into the hype.
Exactly.
You should just go into it.
Yeah.
Read reviews.
Yeah.
Maybe see if you can find people who have actually used it.
Yeah.
Talk to real people.
Yeah.
And see what their experience was.
And remember if it sounds too good to be true.
Right.
It probably is.
And then the other thing is like.
Yeah.
Don't rely on threads for all of your income.
Right.
Don't put all your eggs in one basket.
Yeah.
You need to diversify.
Exactly.
You know.
Have multiple streams of income.
Yeah.
Because what if threads disappears tomorrow.
Right.
What if it's just a fad.
And you're left with nothing.
Right.
So you need to have other things going on.
Yeah.
OK.
So we've talked about burnout.
Yes.
We've talked about financial risks.
Uh-huh.
Now let's talk about something else.
OK.
That I think is really important to be aware of.
Yeah.
And that is scams.
Right.
Because unfortunately.
Yeah.
There are a lot of scams out there.
Especially in the online world.
Yeah.
The internet is full of them.
It's like the Wild West out there.
Yeah.
People are always.
Yeah.
Trying to make a quick buck.
And they're preying on people.
Who are looking for a quick win.
Yeah.
And who are maybe new to this.
Yeah.
Who don't know any better.
Yeah.
So what are some red flags.
OK.
So one red flag is.
Yeah.
If they ask you for a lot of money up front.
Right.
Like a big investment.
Yeah.
And they don't really give you.
Yeah.
Any guarantee.
Right.
That you're going to make that money back.
Right.
It's like you gamble.
Yeah.
And you're not even sure.
Yeah.
What the odds are.
Exactly.
So be wary of those.
And what about those like high pressure sales tactics.
Yeah.
That's another one.
Yeah.
Like you have to act now.
Yeah.
Limited time offer.
Right.
Only 24 hours left.
Yeah.
Like creating that sense of urgency.
Exactly.
To try to pressure you.
Yeah.
Into making a decision.
Yeah.
Before you've had time to think about it.
Exactly.
So always take your time.
Yeah.
Do your research.
Trust your gut.
Yeah.
If something feels off.
Yeah.
It probably is.
OK.
So we've talked about a lot of.
Yeah.
Potential downsides to this whole threads thing.
Right.
But let's end on a more positive note.
OK.
What are some alternative approaches.
Right.
That people can use.
Yeah.
To build a sustainable online business.
So I think the key here is to focus on.
Yeah.
Building a genuine connection with your audience.
OK.
So be yourself.
Be yourself.
Be authentic.
Yeah.
Be transparent.
Yeah.
People can spot a fake.
Exactly.
From a mile away.
And they're not going to trust you.
Yeah.
They think you're not being genuine.
Right.
So you have to be real.
Yeah.
And you have to provide value.
Yes.
Provide value.
Yeah.
Because people are bombarded with content.
All the time.
Yeah.
All the time.
So you have to offer something.
Yeah.
That they're actually going to find valuable.
Right.
So what does that look like.
What depends on your niche.
Uh-huh.
You know what are you good at.
Yeah.
What do you know a lot about.
What are you passionate about.
What are you passionate about exactly.
And how can you share that with people in a way that's helpful.
So find your unique angle.
Find your unique angle.
Yeah.
And share it with the world.
And don't try to be like everyone else.
Exactly.
Because there's already someone doing that.
Yeah.
Be yourself.
Yeah.
OK.
So genuine connection.
Yeah.
Real value.
Yeah.
OK.
Long term perspective.
That's how you build a sustainable online presence.
Exactly.
It's not about getting rich quick.
Right.
It's about building something that's going to last.
OK.
So what other advice would you give to someone.
All right.
Who's interested in exploring threads.
So I would say.
Yeah.
Don't be afraid to experiment.
OK.
You know try new things.
Yeah.
Because the online world is constantly changing.
Right.
So you have to be adaptable.
You have to be willing to learn.
So I'm curious.
Stay curious.
Yeah.
And don't be afraid to put yourself out there.
Put yourself out there.
Yeah.
You know.
Don't be afraid to fail.
Yeah.
Because that's how you learn.
That's how you learn.
Yeah.
That's how you grow.
What about staying up to date.
Yes.
With the latest trends and best practices.
That's so important.
Yeah.
Because things are always changing.
Yeah.
Algorithms change.
Platforms change.
What worked last year might not work this year.
Right.
So you have to stay informed.
You have to stay informed.
Yeah.
You have to keep learning.
Keep learning.
Yeah.
OK.
This has been such a great conversation.
Yeah.
It has.
We've covered so much ground.
We have.
But I think we've given our listeners a lot to think about.
Yeah.
So what are some final thoughts.
OK.
So my final thought is this.
Uh-huh.
The online world is full of opportunities.
Yeah.
But it's important to approach those opportunities.
Yeah.
With a balanced perspective.
So don't get swept up in the hype.
Don't get swept up in the hype.
Don't believe everything you see.
Don't fall for those promises.
Exactly.
Of overnight riches.
Yeah.
Because it's not realistic.
It's not realistic.
Focus on building something real.
Yeah.
Something sustainable.
Something that you're proud of.
OK.
I love that.
Yeah.
So focus on building genuine connections.
Yes.
Providing real value.
Yeah.
And having a long term perspective.
Long term vision.
Yeah.
That's how you succeed.
OK.
That's a great message.
Yeah.
To end on.
It's like we're not talking about being an influencer.
Right.
We're talking about having a business.
Yeah.
Like a real business.
Yeah.
With a long term vision.
And you know I think what draws a lot of people to.
Yeah.
Online business is that it seems like freedom and flexibility.
Right.
You can work from anywhere.
Yeah.
Set your own hours.
But it's still work.
It is still work.
Yeah.
You can't just expect to make money without doing anything.
Nope.
You have to put in the effort.
Yeah.
You have to be consistent.
OK.
So let's give our listeners some practical advice.
If they are interested in using threads.
What's a good starting point.
So I would say the first thing you should do
is really get to know the platform.
OK.
Spend some time on threads.
See what other people are posting.
See what's working.
See what's working exactly.
And get a feel for the audience.
OK.
So don't just jump in.
Yeah.
Don't just start posting randomly.
Do your research.
Yeah.
OK.
And then.
And then focus on creating really good content.
OK.
That provides value to your audience.
So how do you do that.
Well ask yourself.
What.
What unique perspective do I have.
Right.
Like what's your angle.
That's my angle exactly.
What are you bringing to the table.
What problems can I solve for people.
OK.
What stories can I share.
Yeah.
Don't just copy everyone else.
Exactly.
You have to stand out.
Be original.
OK.
And then.
And then don't be afraid to experiment.
OK.
Try different things.
See what works.
See what sticks.
See what sticks exactly.
And then adjust your strategy.
Adjust your strategy based on the data.
Yes on what you're seeing.
Yeah.
What are people responding to.
What about community.
Community is so important.
Yeah.
Because it's not just about.
Yeah.
Posting your content.
It's about engaging with people.
Right.
You have to build relationships.
Yeah.
Respond to comments.
Yeah.
Have conversations.
Make people feel seen.
Exactly.
Yeah.
Because people want to connect with real people.
They want to feel like they're part of something.
Yeah.
Community.
A community.
Exactly.
OK.
So we've talked about a lot.
Ways.
In this deep dive.
Yeah.
Any final words of wisdom.
My final words of wisdom are.
Yeah.
Stay curious.
OK.
Stay informed.
And don't be afraid.
Yeah.
To put yourself out there.
Put yourself out there.
Because you never know.
Yeah.
What you might achieve.
That's great advice.
Yeah.
So to wrap things up.
OK.
Building a sustainable online presence.
Yeah.
Takes time.
It does.
It takes effort.
But it's possible.
It is.
And it can be really rewarding.
It can be.
Yeah.
We hope this deep dive has given you the information
and insights you need.
To make informed decisions.
Yes.
About your own online journey.
Absolutely.
So thank you for listening to the deep dive.
Thanks for having me.
We'll see you next time.