1 00:00:00,000 --> 00:00:05,000 Welcome back everybody. Today we're going deep on Seth Godin. 2 00:00:05,000 --> 00:00:05,600 Oh yeah. 3 00:00:05,600 --> 00:00:10,300 Using his interview on the Icons by Moe Dipper City podcast. 4 00:00:10,300 --> 00:00:10,900 Okay. 5 00:00:10,900 --> 00:00:19,400 So we're really going to dig into his ideas about success and strategy and what it means to be like remarkable in a way that you can actually use in your life. 6 00:00:19,400 --> 00:00:19,800 Oh yeah. 7 00:00:19,800 --> 00:00:24,000 And get this, we're going to learn why being afraid can sometimes be a good thing. 8 00:00:24,000 --> 00:00:26,000 Oh wow. That's a... 9 00:00:26,000 --> 00:00:28,900 It's really cool how he like kind of turns things upside down. 10 00:00:28,900 --> 00:00:29,600 Yeah. 11 00:00:29,600 --> 00:00:32,600 Like he really makes you rethink the whole idea of like standing out. 12 00:00:32,600 --> 00:00:36,400 Totally. He flips the script on that whole be unique, be loud thing, right? 13 00:00:36,400 --> 00:00:36,900 Yeah. 14 00:00:36,900 --> 00:00:37,200 Yeah. 15 00:00:37,200 --> 00:00:39,000 So let's start with this idea of remarkable. 16 00:00:39,000 --> 00:00:39,500 Okay. 17 00:00:39,500 --> 00:00:42,900 Seth Godin says it's not about having some crazy gimmick or anything. 18 00:00:42,900 --> 00:00:45,800 It's about like offering something really valuable. 19 00:00:45,800 --> 00:00:48,000 Something that people actually want to talk about. 20 00:00:48,000 --> 00:00:48,900 Yeah. 21 00:00:48,900 --> 00:00:52,000 He uses a great example of the poiline bakery in Paris. 22 00:00:52,000 --> 00:00:52,900 Oh yeah. 23 00:00:52,900 --> 00:00:54,800 People wait in line for hours. 24 00:00:54,800 --> 00:00:56,900 Not for some flashy ad campaign. 25 00:00:56,900 --> 00:00:57,600 Right. 26 00:00:57,600 --> 00:01:01,000 But because their bread is like exceptional. 27 00:01:01,000 --> 00:01:03,200 It's an experience that's worth sharing. 28 00:01:03,200 --> 00:01:04,400 It's not about the hype. 29 00:01:04,400 --> 00:01:05,900 It's about the substance. 30 00:01:05,900 --> 00:01:06,600 Exactly. 31 00:01:06,600 --> 00:01:11,900 So thinking about your own work or even just your passions, what makes you stand out? 32 00:01:11,900 --> 00:01:14,900 What makes people like take notice? 33 00:01:14,900 --> 00:01:15,300 Yeah. 34 00:01:15,300 --> 00:01:18,000 That's what this whole remarkable thing is really about. 35 00:01:18,000 --> 00:01:19,800 And here's where it gets even more interesting. 36 00:01:19,800 --> 00:01:20,400 Okay. 37 00:01:20,400 --> 00:01:27,300 He talks about these two kind of conflicting messages that young people are dealing with today. 38 00:01:27,300 --> 00:01:27,800 Right. 39 00:01:27,800 --> 00:01:33,200 So on one side you have these traditional institutions pushing conformity. 40 00:01:33,200 --> 00:01:34,000 Okay. 41 00:01:34,000 --> 00:01:36,500 Go to school, get a job, climb the ladder. 42 00:01:36,500 --> 00:01:37,000 Yeah. 43 00:01:37,000 --> 00:01:38,700 Follow the rules and you'll get rewarded. 44 00:01:38,700 --> 00:01:39,300 Exactly. 45 00:01:39,300 --> 00:01:39,800 Okay. 46 00:01:39,800 --> 00:01:42,400 But then there's social media with this whole authenticity thing. 47 00:01:42,400 --> 00:01:43,000 Right. 48 00:01:43,000 --> 00:01:46,800 Like just be yourself and you'll become an influencer and you'll win the lottery and... 49 00:01:46,800 --> 00:01:47,100 Yeah. 50 00:01:47,100 --> 00:01:48,700 And live happily ever after. 51 00:01:48,700 --> 00:01:48,900 Yeah. 52 00:01:48,900 --> 00:01:51,300 But he points out the pitfalls of both. 53 00:01:51,300 --> 00:01:52,100 He does. 54 00:01:52,100 --> 00:01:56,100 Like blind conformity can really stifle creativity. 55 00:01:56,100 --> 00:01:56,700 Right. 56 00:01:56,700 --> 00:01:58,200 And chasing internet fame. 57 00:01:58,200 --> 00:01:58,600 Yeah. 58 00:01:58,600 --> 00:01:59,800 Well, it doesn't usually last. 59 00:01:59,800 --> 00:01:59,900 Right. 60 00:01:59,900 --> 00:02:06,400 He argues that the real fulfillment comes from finding ways to actually contribute something. 61 00:02:06,400 --> 00:02:06,800 Mm-hmm. 62 00:02:06,800 --> 00:02:08,000 To make a real impact. 63 00:02:08,000 --> 00:02:08,500 Okay. 64 00:02:08,500 --> 00:02:10,200 Even if it's in like small ways. 65 00:02:10,200 --> 00:02:10,900 Yeah. 66 00:02:10,900 --> 00:02:12,300 Consistently over time. 67 00:02:12,300 --> 00:02:12,900 Right. 68 00:02:12,900 --> 00:02:14,200 He says big problems. 69 00:02:14,200 --> 00:02:14,700 Yeah. 70 00:02:14,700 --> 00:02:18,200 Don't always need these big grand gestures. 71 00:02:18,200 --> 00:02:18,700 Okay. 72 00:02:18,700 --> 00:02:21,700 It's more about those small changes day after day. 73 00:02:21,700 --> 00:02:23,400 That's so empowering. 74 00:02:23,400 --> 00:02:24,000 It is. 75 00:02:24,000 --> 00:02:25,800 It means we can all make a difference. 76 00:02:25,800 --> 00:02:26,400 Totally. 77 00:02:26,400 --> 00:02:28,600 Okay. Now for something that might surprise you. 78 00:02:28,600 --> 00:02:29,200 Okay. 79 00:02:29,200 --> 00:02:32,100 Seth Godin's take on fear. 80 00:02:32,100 --> 00:02:37,600 He actually says that feeling afraid, especially when you're going after something meaningful. 81 00:02:37,600 --> 00:02:38,500 Okay. 82 00:02:38,500 --> 00:02:40,700 Could be a sign you're on the right track. 83 00:02:40,700 --> 00:02:42,700 He compares it to like a marathon runner. 84 00:02:42,700 --> 00:02:43,300 Oh. 85 00:02:43,300 --> 00:02:44,100 Feeling tired. 86 00:02:44,100 --> 00:02:44,600 Okay. 87 00:02:44,600 --> 00:02:46,300 It's not a sign to stop. 88 00:02:46,300 --> 00:02:46,700 Right. 89 00:02:46,700 --> 00:02:50,400 It's proof that they're pushing themselves and getting closer to their goal. 90 00:02:50,400 --> 00:02:52,600 So instead of trying to avoid fear. 91 00:02:52,600 --> 00:02:53,100 Yeah. 92 00:02:53,100 --> 00:02:59,100 We should see it as like a sign that we're stepping outside our comfort zone and taking on these challenges that matter. 93 00:02:59,100 --> 00:02:59,700 Totally. 94 00:02:59,700 --> 00:03:00,100 Wow. 95 00:03:00,100 --> 00:03:01,300 I never thought of it like that. 96 00:03:01,300 --> 00:03:03,400 It's about reframing fear. 97 00:03:03,400 --> 00:03:04,300 Mm-hmm. 98 00:03:04,300 --> 00:03:06,200 Not as something that holds you back. 99 00:03:06,200 --> 00:03:06,600 Right. 100 00:03:06,600 --> 00:03:09,200 But as something that shows you're pushing yourself. 101 00:03:09,200 --> 00:03:09,600 Okay. 102 00:03:09,600 --> 00:03:11,400 To grow and make a difference. 103 00:03:11,400 --> 00:03:14,000 That's a powerful shift in perspective. 104 00:03:14,000 --> 00:03:14,800 It is. 105 00:03:14,800 --> 00:03:15,100 Okay. 106 00:03:15,100 --> 00:03:18,100 So we've talked about being remarkable and embracing fear. 107 00:03:18,100 --> 00:03:18,600 Yeah. 108 00:03:18,600 --> 00:03:20,600 But what about reaching our goals? 109 00:03:20,600 --> 00:03:21,000 Right. 110 00:03:21,000 --> 00:03:22,200 That's where strategy comes in. 111 00:03:22,200 --> 00:03:22,600 Okay. 112 00:03:22,600 --> 00:03:25,600 He says people mix up strategy and planning all the time. 113 00:03:25,600 --> 00:03:26,200 Mm-hmm. 114 00:03:26,200 --> 00:03:27,700 And there's a big difference. 115 00:03:27,700 --> 00:03:27,900 Yeah. 116 00:03:27,900 --> 00:03:30,400 Plans tend to focus on just individual actions. 117 00:03:30,400 --> 00:03:30,800 Okay. 118 00:03:30,800 --> 00:03:32,900 Like if I do X then Y will happen. 119 00:03:32,900 --> 00:03:33,600 Right. 120 00:03:33,600 --> 00:03:37,100 But strategy considers the whole world as like a complex system. 121 00:03:37,100 --> 00:03:39,400 So it's not just about having a plan. 122 00:03:39,400 --> 00:03:39,600 Yeah. 123 00:03:39,600 --> 00:03:42,200 It's about understanding like the whole field. 124 00:03:42,200 --> 00:03:42,500 Right. 125 00:03:42,500 --> 00:03:43,000 Exactly. 126 00:03:43,000 --> 00:03:45,900 Like knowing that there are other people and things that might pop up. 127 00:03:45,900 --> 00:03:46,400 Totally. 128 00:03:46,400 --> 00:03:47,400 That you didn't plan for. 129 00:03:47,400 --> 00:03:47,900 Right. 130 00:03:47,900 --> 00:03:49,500 And he has this great analogy. 131 00:03:49,500 --> 00:03:49,900 Oh yeah. 132 00:03:49,900 --> 00:03:54,200 He says the future is like an unvisited city that we can see in the distance. 133 00:03:54,200 --> 00:03:55,000 Okay. 134 00:03:55,000 --> 00:03:58,000 It's full of possibilities but also challenges. 135 00:03:58,000 --> 00:04:03,100 And to get around in it you need to understand how that city works. 136 00:04:03,100 --> 00:04:03,400 Yeah. 137 00:04:03,400 --> 00:04:05,700 The peep, the systems, the unwritten rules. 138 00:04:05,700 --> 00:04:07,300 I love that analogy. 139 00:04:07,300 --> 00:04:07,900 That's a good one. 140 00:04:07,900 --> 00:04:10,100 It really shows how complex it is. 141 00:04:10,100 --> 00:04:10,400 Yeah. 142 00:04:10,400 --> 00:04:12,700 To try to achieve anything in the real world. 143 00:04:12,700 --> 00:04:15,000 So how do we even start to understand all that? 144 00:04:15,000 --> 00:04:19,200 Well he says a key part of strategic thinking is asking why. 145 00:04:19,200 --> 00:04:19,700 Okay. 146 00:04:19,700 --> 00:04:22,600 Instead of just accepting things or following everyone else. 147 00:04:22,600 --> 00:04:23,000 Right. 148 00:04:23,000 --> 00:04:27,300 He wants us to dig deeper and question the reasons behind things. 149 00:04:27,300 --> 00:04:29,800 So like why is this job well paid? 150 00:04:29,800 --> 00:04:30,400 Yeah. 151 00:04:30,400 --> 00:04:33,300 Why is this business doing great while that one is failing? 152 00:04:33,300 --> 00:04:40,300 So it's about going deeper than just the surface and understanding the real forces at play. 153 00:04:40,300 --> 00:04:40,700 Right. 154 00:04:40,700 --> 00:04:43,300 I can see how that would give you a huge advantage. 155 00:04:43,300 --> 00:04:43,900 It does. 156 00:04:43,900 --> 00:04:45,100 Not just reacting to things. 157 00:04:45,100 --> 00:04:45,300 Yeah. 158 00:04:45,300 --> 00:04:48,300 But actually like anticipating and shaping your own path. 159 00:04:48,300 --> 00:04:49,300 Exactly. 160 00:04:49,300 --> 00:04:51,400 By constantly asking why. 161 00:04:51,400 --> 00:04:52,000 Okay. 162 00:04:52,000 --> 00:04:56,700 You can uncover those hidden mechanics that drive both success and failure. 163 00:04:56,700 --> 00:04:59,500 It's like you're getting a peek behind the curtain. 164 00:04:59,500 --> 00:05:00,300 Totally. 165 00:05:00,300 --> 00:05:01,500 That makes a lot of sense. 166 00:05:01,500 --> 00:05:02,000 Yeah. 167 00:05:02,000 --> 00:05:04,800 So we've been talking about questioning assumptions. 168 00:05:04,800 --> 00:05:05,600 Right. 169 00:05:05,600 --> 00:05:07,800 Which brings us to something else he talks about. 170 00:05:07,800 --> 00:05:08,400 Yeah. 171 00:05:08,400 --> 00:05:10,200 Knowing when to quit. 172 00:05:10,200 --> 00:05:12,900 And maybe even more importantly when to stick it out. 173 00:05:12,900 --> 00:05:13,500 Oh yeah. 174 00:05:13,500 --> 00:05:15,800 This is where his book The Dip comes in. 175 00:05:15,800 --> 00:05:16,100 Right. 176 00:05:16,100 --> 00:05:18,800 The dip is all about understanding. 177 00:05:18,800 --> 00:05:19,400 Yeah. 178 00:05:19,400 --> 00:05:24,000 That to be really great at something the best in your field. 179 00:05:24,000 --> 00:05:24,700 Okay. 180 00:05:24,700 --> 00:05:28,400 You often have to push through those tough times when everyone else is giving up. 181 00:05:28,400 --> 00:05:28,700 Yeah. 182 00:05:28,700 --> 00:05:32,700 Those times when you hit a wall and feel like you're not getting anywhere. 183 00:05:32,700 --> 00:05:33,400 Exactly. 184 00:05:33,400 --> 00:05:34,700 I think we've all been there. 185 00:05:34,700 --> 00:05:35,300 We have. 186 00:05:35,300 --> 00:05:36,400 He calls it the dip. 187 00:05:36,400 --> 00:05:36,800 Uh-huh. 188 00:05:36,800 --> 00:05:37,900 That challenging part. 189 00:05:37,900 --> 00:05:38,300 Yeah. 190 00:05:38,300 --> 00:05:40,700 Where the easy thing to do is just quit. 191 00:05:40,700 --> 00:05:42,000 Right. 192 00:05:42,000 --> 00:05:44,400 But he gives us a way to decide. 193 00:05:44,400 --> 00:05:44,800 Okay. 194 00:05:44,800 --> 00:05:49,900 Whether a dip is worth pushing through or if it's a sign to rethink things. 195 00:05:49,900 --> 00:05:50,800 Interesting. 196 00:05:50,800 --> 00:05:51,000 Okay. 197 00:05:51,000 --> 00:05:51,800 So what is it? 198 00:05:51,800 --> 00:05:53,700 He asks two key questions. 199 00:05:53,700 --> 00:05:57,100 First, has anyone else made it through this specific dip? 200 00:05:57,100 --> 00:05:58,000 Okay. 201 00:05:58,000 --> 00:05:59,500 If others have gotten to the other side. 202 00:05:59,500 --> 00:06:00,200 Right. 203 00:06:00,200 --> 00:06:03,300 It might be a sign that sticking with it will pay off. 204 00:06:03,300 --> 00:06:04,900 That makes sense if someone else has done it. 205 00:06:04,900 --> 00:06:06,200 It means it's possible. 206 00:06:06,200 --> 00:06:06,700 Exactly. 207 00:06:06,700 --> 00:06:06,900 Okay. 208 00:06:06,900 --> 00:06:08,100 What's the second question? 209 00:06:08,100 --> 00:06:11,400 The second is whether realistically. 210 00:06:11,400 --> 00:06:11,800 Okay. 211 00:06:11,800 --> 00:06:14,400 The chances of success are just too small. 212 00:06:14,400 --> 00:06:15,000 Okay. 213 00:06:15,000 --> 00:06:16,100 Even if you keep going. 214 00:06:16,100 --> 00:06:16,600 Right. 215 00:06:16,600 --> 00:06:18,800 If you see a bunch of people who tried and failed. 216 00:06:18,800 --> 00:06:20,200 Yeah. 217 00:06:20,200 --> 00:06:22,600 It might be time to rethink your approach. 218 00:06:22,600 --> 00:06:23,200 Okay. 219 00:06:23,200 --> 00:06:25,300 Or even choose a different path. 220 00:06:25,300 --> 00:06:28,300 So it's not just about pushing through every single challenge. 221 00:06:28,300 --> 00:06:28,700 Yeah. 222 00:06:28,700 --> 00:06:32,300 It's about being strategic and honest with yourself about the situation. 223 00:06:32,300 --> 00:06:32,700 Yeah. 224 00:06:32,700 --> 00:06:34,300 This framework is really helpful. 225 00:06:34,300 --> 00:06:34,800 It is. 226 00:06:34,800 --> 00:06:36,100 I can see myself using it. 227 00:06:36,100 --> 00:06:37,000 Me too. 228 00:06:37,000 --> 00:06:38,800 And that brings us back to you. 229 00:06:38,800 --> 00:06:39,600 Okay. 230 00:06:39,600 --> 00:06:41,800 What dips are you facing in your own life? 231 00:06:41,800 --> 00:06:42,700 Right. 232 00:06:42,700 --> 00:06:44,800 Are the challenges worth pushing through? 233 00:06:44,800 --> 00:06:45,400 Mm-hmm. 234 00:06:45,400 --> 00:06:48,000 Or are they signs that you need to change course? 235 00:06:48,000 --> 00:06:48,700 Yeah. 236 00:06:48,700 --> 00:06:50,200 Thinking about these questions. 237 00:06:50,200 --> 00:06:50,600 Right. 238 00:06:50,600 --> 00:06:52,900 Can really help you make those tough decisions. 239 00:06:52,900 --> 00:06:56,900 So as we wrap up this deep dive into Seth Godin's world. 240 00:06:56,900 --> 00:06:57,700 Yeah. 241 00:06:57,700 --> 00:07:00,000 What are some of the key takeaways for you? 242 00:07:00,000 --> 00:07:02,700 For me, it's the emphasis on questioning everything. 243 00:07:02,700 --> 00:07:03,600 Yeah. 244 00:07:03,600 --> 00:07:05,700 He wants us to be curious and critical. 245 00:07:05,700 --> 00:07:06,600 Okay. 246 00:07:06,600 --> 00:07:08,600 And constantly ask why. 247 00:07:08,600 --> 00:07:09,000 Right. 248 00:07:09,000 --> 00:07:12,100 To get a deeper understanding of how things actually work. 249 00:07:12,100 --> 00:07:15,400 I agree that why idea has stuck with me. 250 00:07:15,400 --> 00:07:16,500 It's powerful. 251 00:07:16,500 --> 00:07:20,300 And I also love how he changes how we think about fear. 252 00:07:20,300 --> 00:07:20,500 Yeah. 253 00:07:20,500 --> 00:07:22,300 Instead of something to avoid. 254 00:07:22,300 --> 00:07:25,500 He suggests it might mean we're on the right track. 255 00:07:25,500 --> 00:07:26,000 Totally. 256 00:07:26,000 --> 00:07:27,600 Pushing ourselves to grow. 257 00:07:27,600 --> 00:07:27,900 Mm-hmm. 258 00:07:27,900 --> 00:07:28,900 And make a difference. 259 00:07:28,900 --> 00:07:31,500 And we can't forget his take on strategy. 260 00:07:31,500 --> 00:07:31,800 Right. 261 00:07:31,800 --> 00:07:33,500 It's not just about making a plan. 262 00:07:33,500 --> 00:07:34,100 Yeah. 263 00:07:34,100 --> 00:07:37,200 It's about understanding how complex the world is. 264 00:07:37,200 --> 00:07:37,500 Okay. 265 00:07:37,500 --> 00:07:39,600 The interplay of systems in people. 266 00:07:39,600 --> 00:07:40,200 Mm-hmm. 267 00:07:40,200 --> 00:07:42,900 And knowing that both success and failure. 268 00:07:42,900 --> 00:07:43,300 Right. 269 00:07:43,300 --> 00:07:44,600 Are always possible. 270 00:07:44,600 --> 00:07:45,000 Okay. 271 00:07:45,000 --> 00:07:46,300 It's about being adaptable. 272 00:07:46,300 --> 00:07:48,300 Knowing when to persevere. 273 00:07:48,300 --> 00:07:48,400 Right. 274 00:07:48,400 --> 00:07:50,400 And when to change direction. 275 00:07:50,400 --> 00:07:52,400 Those are some really powerful ideas. 276 00:07:52,400 --> 00:07:52,800 They are. 277 00:07:52,800 --> 00:07:56,400 And to leave our listener with a final thought-provoking question. 278 00:07:56,400 --> 00:07:57,000 So. 279 00:07:57,000 --> 00:07:59,100 Inspired by Seth Godin's wisdom. 280 00:07:59,100 --> 00:07:59,500 Mm-hmm. 281 00:07:59,500 --> 00:08:01,000 What's one why question? 282 00:08:01,000 --> 00:08:01,800 Oh, yeah. 283 00:08:01,800 --> 00:08:03,300 That you can ask yourself today. 284 00:08:03,300 --> 00:08:03,600 Okay. 285 00:08:03,600 --> 00:08:06,100 About a challenge or an opportunity you're facing. 286 00:08:06,100 --> 00:08:09,000 That simple question can really open things up. 287 00:08:09,000 --> 00:08:09,400 Yeah. 288 00:08:09,400 --> 00:08:12,900 And help you navigate the complexities of your own journey. 289 00:08:12,900 --> 00:08:15,400 Don't be afraid to challenge the status quo. 290 00:08:15,400 --> 00:08:16,000 Definitely. 291 00:08:16,000 --> 00:08:17,800 Embrace those moments of fear. 292 00:08:17,800 --> 00:08:18,300 Right. 293 00:08:18,300 --> 00:08:21,500 And always try to create something truly remarkable. 294 00:08:21,500 --> 00:08:24,800 It's like he's giving us permission to be curious. 295 00:08:24,800 --> 00:08:25,400 Totally. 296 00:08:25,400 --> 00:08:26,300 To question. 297 00:08:26,300 --> 00:08:26,700 Yeah. 298 00:08:26,700 --> 00:08:29,400 And to not just blindly accept things as they are. 299 00:08:29,400 --> 00:08:30,100 Absolutely. 300 00:08:30,100 --> 00:08:32,100 And that's what makes his work so compelling. 301 00:08:32,100 --> 00:08:32,500 Yeah. 302 00:08:32,500 --> 00:08:34,700 He empowers us to think differently. 303 00:08:34,700 --> 00:08:35,100 Okay. 304 00:08:35,100 --> 00:08:37,000 To challenge conventional wisdom. 305 00:08:37,000 --> 00:08:37,500 Mm-hmm. 306 00:08:37,500 --> 00:08:41,100 And to define success on our own terms. 307 00:08:41,100 --> 00:08:41,900 Well said. 308 00:08:41,900 --> 00:08:42,400 Thanks. 309 00:08:42,400 --> 00:08:46,500 A huge thanks to you for joining us on this deep dive into Seth Godin's world. 310 00:08:46,500 --> 00:08:47,600 My pleasure. 311 00:08:47,600 --> 00:08:49,500 We hope you've come away with some new perspectives. 312 00:08:49,500 --> 00:08:50,100 Yeah. 313 00:08:50,100 --> 00:08:53,200 And maybe even a little bit of that Seth Godin inspired fear. 314 00:08:53,200 --> 00:08:54,700 Right. 315 00:08:54,700 --> 00:08:55,600 The good kind of course. 316 00:08:55,600 --> 00:08:56,700 The good kind. 317 00:08:56,700 --> 00:08:59,600 Remember, the world needs your unique contributions. 318 00:08:59,600 --> 00:09:00,500 It does. 319 00:09:00,500 --> 00:09:02,600 Don't be afraid to stand out. 320 00:09:02,600 --> 00:09:03,000 Yeah. 321 00:09:03,000 --> 00:09:04,600 To question everything. 322 00:09:04,600 --> 00:09:05,200 Mm-hmm. 323 00:09:05,200 --> 00:09:08,300 And to always strive for remarkable. 324 00:09:08,300 --> 00:09:08,900 Totally. 325 00:09:08,900 --> 00:09:10,100 Until next time. 326 00:09:10,100 --> 00:09:10,600 Yeah. 327 00:09:10,600 --> 00:09:12,800 Keep those why questions coming. 328 00:09:12,800 --> 00:09:13,100 Right. 329 00:09:13,100 --> 00:09:14,600 And keep diving deep. 330 00:09:14,600 --> 00:09:15,600 Keep diving deep. 331 00:09:15,600 --> 00:09:16,300 See you next time. 332 00:09:16,300 --> 00:09:17,500 See you later. 333 00:09:17,500 --> 00:09:25,000 He wants us to like really dig deeper and question the reasons why things are the way they are. 334 00:09:25,000 --> 00:09:25,300 Yeah. 335 00:09:25,300 --> 00:09:29,300 Like why is this particular job paying so well? 336 00:09:29,300 --> 00:09:29,700 Okay. 337 00:09:29,700 --> 00:09:32,500 Why is that business thriving while that one's struggling? 338 00:09:32,500 --> 00:09:32,900 Right. 339 00:09:32,900 --> 00:09:33,300 You know? 340 00:09:33,300 --> 00:09:35,900 So it's about going beyond just the surface level. 341 00:09:35,900 --> 00:09:36,400 Exactly. 342 00:09:36,400 --> 00:09:39,400 And like really understanding the forces at play. 343 00:09:39,400 --> 00:09:39,700 Yeah. 344 00:09:39,700 --> 00:09:42,100 I can see how that would be a huge advantage. 345 00:09:42,100 --> 00:09:42,500 It is. 346 00:09:42,500 --> 00:09:43,700 Not just reacting. 347 00:09:43,700 --> 00:09:44,000 Yeah. 348 00:09:44,000 --> 00:09:47,500 But actually like anticipating and shaping your own path. 349 00:09:47,500 --> 00:09:47,900 Exactly. 350 00:09:47,900 --> 00:09:50,900 And by asking why all the time. 351 00:09:50,900 --> 00:09:51,300 Correct. 352 00:09:51,300 --> 00:09:52,700 You could find those hidden things. 353 00:09:52,700 --> 00:09:53,300 Mm-hmm. 354 00:09:53,300 --> 00:09:55,400 That really drive both success and failure. 355 00:09:55,400 --> 00:09:55,600 Yeah. 356 00:09:55,600 --> 00:09:58,100 It's like you're getting a glimpse behind the curtain. 357 00:09:58,100 --> 00:09:58,700 Codily. 358 00:09:58,700 --> 00:09:59,000 Okay. 359 00:09:59,000 --> 00:09:59,800 That makes a lot of sense. 360 00:09:59,800 --> 00:10:00,300 Yeah. 361 00:10:00,300 --> 00:10:03,700 So we've been talking about questioning these assumptions. 362 00:10:03,700 --> 00:10:04,100 Right. 363 00:10:04,100 --> 00:10:06,900 Which leads us to something else Seth Godin talks about. 364 00:10:06,900 --> 00:10:07,400 Okay. 365 00:10:07,400 --> 00:10:09,200 Knowing when to quit. 366 00:10:09,200 --> 00:10:10,000 Mm-hmm. 367 00:10:10,000 --> 00:10:12,700 And maybe even more importantly when to stick with it. 368 00:10:12,700 --> 00:10:12,900 Yeah. 369 00:10:12,900 --> 00:10:13,800 That's a big one. 370 00:10:13,800 --> 00:10:16,100 This is where his book The Dip comes in. 371 00:10:16,100 --> 00:10:16,400 Right. 372 00:10:16,400 --> 00:10:18,400 The dip is all about understanding. 373 00:10:18,400 --> 00:10:18,800 Yeah. 374 00:10:18,800 --> 00:10:21,300 That to be like the best at something. 375 00:10:21,300 --> 00:10:21,700 Mm-hmm. 376 00:10:21,700 --> 00:10:24,500 To be truly great in your field. 377 00:10:24,500 --> 00:10:25,300 Okay. 378 00:10:25,300 --> 00:10:29,100 Often means pushing through those really tough times. 379 00:10:29,100 --> 00:10:29,600 Right. 380 00:10:29,600 --> 00:10:31,200 When everyone else is throwing in the towel. 381 00:10:31,200 --> 00:10:31,400 Yeah. 382 00:10:31,400 --> 00:10:33,200 Those times when you hit a wall. 383 00:10:33,200 --> 00:10:33,700 Uh-huh. 384 00:10:33,700 --> 00:10:36,600 And feel like you're not making any progress. 385 00:10:36,600 --> 00:10:37,400 Exactly. 386 00:10:37,400 --> 00:10:38,500 I think we've all been there. 387 00:10:38,500 --> 00:10:39,100 Oh yeah. 388 00:10:39,100 --> 00:10:39,600 For sure. 389 00:10:39,600 --> 00:10:40,700 He calls it the dip. 390 00:10:40,700 --> 00:10:41,000 Right. 391 00:10:41,000 --> 00:10:42,200 That challenging stretch. 392 00:10:42,200 --> 00:10:42,400 Mm-hmm. 393 00:10:42,400 --> 00:10:44,600 Where it's so easy to just give up. 394 00:10:44,600 --> 00:10:45,200 Yeah. 395 00:10:45,200 --> 00:10:47,000 But he gives us a framework. 396 00:10:47,000 --> 00:10:47,400 Okay. 397 00:10:47,400 --> 00:10:50,100 To decide if a dip is worth pushing through. 398 00:10:50,100 --> 00:10:50,300 Okay. 399 00:10:50,300 --> 00:10:52,000 Or if it's a sign to reconsider. 400 00:10:52,000 --> 00:10:52,500 I like it. 401 00:10:52,500 --> 00:10:53,200 What is it? 402 00:10:53,200 --> 00:10:54,400 He has two main questions. 403 00:10:54,400 --> 00:10:54,900 Okay. 404 00:10:54,900 --> 00:10:59,200 First, has anyone else successfully navigated this particular dip? 405 00:10:59,200 --> 00:11:02,400 So if other people have made it to the other side. 406 00:11:02,400 --> 00:11:03,000 Right. 407 00:11:03,000 --> 00:11:06,800 It could be a sign that persistence is key. 408 00:11:06,800 --> 00:11:08,500 Makes sense if someone else has done it. 409 00:11:08,500 --> 00:11:08,900 Yeah. 410 00:11:08,900 --> 00:11:10,100 It means it's possible. 411 00:11:10,100 --> 00:11:10,700 Exactly. 412 00:11:10,700 --> 00:11:11,200 Okay. 413 00:11:11,200 --> 00:11:11,500 Okay. 414 00:11:11,500 --> 00:11:12,700 What's the second question? 415 00:11:12,700 --> 00:11:16,600 Second is whether realistically. 416 00:11:16,600 --> 00:11:17,200 Yeah. 417 00:11:17,200 --> 00:11:20,200 The chances of success are just too low. 418 00:11:20,200 --> 00:11:21,000 Okay. 419 00:11:21,000 --> 00:11:23,100 Even if you do stick with it. 420 00:11:23,100 --> 00:11:23,400 Right. 421 00:11:23,400 --> 00:11:26,800 If there's a trail of people who tried and failed. 422 00:11:26,800 --> 00:11:27,300 Mm-hmm. 423 00:11:27,300 --> 00:11:29,700 Maybe it's time to reevaluate. 424 00:11:29,700 --> 00:11:30,100 Okay. 425 00:11:30,100 --> 00:11:31,300 Or even choose a different path. 426 00:11:31,300 --> 00:11:34,700 So it's not about blindly pushing through every single challenge. 427 00:11:34,700 --> 00:11:35,000 No. 428 00:11:35,000 --> 00:11:36,500 It's about being smart about it. 429 00:11:36,500 --> 00:11:36,800 Right. 430 00:11:36,800 --> 00:11:39,100 And being honest with yourself about what's going on. 431 00:11:39,100 --> 00:11:40,800 This framework is really helpful. 432 00:11:40,800 --> 00:11:41,400 It is. 433 00:11:41,400 --> 00:11:43,100 I can definitely see myself using this. 434 00:11:43,100 --> 00:11:43,600 See too. 435 00:11:43,600 --> 00:11:44,800 It's super practical. 436 00:11:44,800 --> 00:11:46,800 And that brings us back to you the listener. 437 00:11:46,800 --> 00:11:47,700 Yeah. 438 00:11:47,700 --> 00:11:49,500 What dips are you facing right now? 439 00:11:49,500 --> 00:11:50,600 What are those challenges? 440 00:11:50,600 --> 00:11:52,100 Are they worth pushing through? 441 00:11:52,100 --> 00:11:55,100 Or are they signs that maybe you need to adjust course? 442 00:11:55,100 --> 00:11:55,900 Yeah. 443 00:11:55,900 --> 00:11:57,200 Thinking about these questions. 444 00:11:57,200 --> 00:11:59,300 They can help you make those tough choices. 445 00:11:59,300 --> 00:12:03,000 So as we wrap up this deep dive into Seth Godin's world. 446 00:12:03,000 --> 00:12:03,700 Yeah. 447 00:12:03,700 --> 00:12:07,200 What are some of the key takeaways that really stand out to you? 448 00:12:07,200 --> 00:12:10,100 For me, it's that emphasis on questioning everything. 449 00:12:10,100 --> 00:12:10,600 Yeah. 450 00:12:10,600 --> 00:12:13,300 Approaching every situation with a curious mind. 451 00:12:13,300 --> 00:12:13,800 Okay. 452 00:12:13,800 --> 00:12:15,900 Constantly asking why. 453 00:12:15,900 --> 00:12:16,200 Right. 454 00:12:16,200 --> 00:12:18,500 To understand how things really work. 455 00:12:18,500 --> 00:12:19,100 I totally agree. 456 00:12:19,100 --> 00:12:21,200 That whole why thing has really stuck with me. 457 00:12:21,200 --> 00:12:21,500 Yeah. 458 00:12:21,500 --> 00:12:22,600 It's powerful stuff. 459 00:12:22,600 --> 00:12:25,300 I also love how he flips the script on fear. 460 00:12:25,300 --> 00:12:25,800 Totally. 461 00:12:25,800 --> 00:12:27,700 It's that of something to avoid. 462 00:12:27,700 --> 00:12:28,200 Right. 463 00:12:28,200 --> 00:12:30,600 It could actually be a sign that we're on the right track. 464 00:12:30,600 --> 00:12:31,100 Exactly. 465 00:12:31,100 --> 00:12:33,900 Pushing ourselves to grow and make a difference. 466 00:12:33,900 --> 00:12:36,600 And his take on strategy. 467 00:12:36,600 --> 00:12:36,900 Oh, yeah. 468 00:12:36,900 --> 00:12:38,900 It's not just about making a plan. 469 00:12:38,900 --> 00:12:39,300 Right. 470 00:12:39,300 --> 00:12:42,000 But about understanding the complexity of the world. 471 00:12:42,000 --> 00:12:42,500 Yeah. 472 00:12:42,500 --> 00:12:44,700 The way systems and people interact. 473 00:12:44,700 --> 00:12:45,200 Mm-hmm. 474 00:12:45,200 --> 00:12:48,900 Knowing that success and failure are both always on the table. 475 00:12:48,900 --> 00:12:49,200 Right. 476 00:12:49,200 --> 00:12:50,600 It's about being adaptable. 477 00:12:50,600 --> 00:12:50,900 Yeah. 478 00:12:50,900 --> 00:12:53,400 Knowing when to persevere. 479 00:12:53,400 --> 00:12:53,800 Right. 480 00:12:53,800 --> 00:12:55,100 And when to pivot. 481 00:12:55,100 --> 00:12:56,900 These are some really powerful ideas. 482 00:12:56,900 --> 00:12:58,100 They're life-changing stuff. 483 00:12:58,100 --> 00:13:01,800 And to leave our listeners with a final thought-provoking question. 484 00:13:01,800 --> 00:13:02,200 Okay. 485 00:13:02,200 --> 00:13:03,000 I like it. 486 00:13:03,000 --> 00:13:04,700 Inspired by Seth Godin. 487 00:13:04,700 --> 00:13:06,700 What's one why question? 488 00:13:06,700 --> 00:13:06,900 Yeah. 489 00:13:06,900 --> 00:13:08,200 That you can ask yourself today. 490 00:13:08,200 --> 00:13:08,800 Okay. 491 00:13:08,800 --> 00:13:11,500 About a challenge or an opportunity you're facing. 492 00:13:11,500 --> 00:13:15,300 That one question can really unlock so much insight. 493 00:13:15,300 --> 00:13:15,600 Yeah. 494 00:13:15,600 --> 00:13:17,800 And help you figure out your own journey. 495 00:13:17,800 --> 00:13:20,300 Don't be afraid to challenge the status quo. 496 00:13:20,300 --> 00:13:21,300 Definitely not. 497 00:13:21,300 --> 00:13:23,200 Embrace those moments of fear. 498 00:13:23,200 --> 00:13:23,600 Yeah. 499 00:13:23,600 --> 00:13:26,800 And always try to create something truly remarkable. 500 00:13:26,800 --> 00:13:27,400 Well said. 501 00:13:27,400 --> 00:13:28,200 I like that a lot. 502 00:13:28,200 --> 00:13:31,900 It's like he's giving us permission to be curious. 503 00:13:31,900 --> 00:13:32,400 Notally. 504 00:13:32,400 --> 00:13:33,400 To question. 505 00:13:33,400 --> 00:13:34,100 Mm-hmm. 506 00:13:34,100 --> 00:13:37,200 And to not just blindly accept things as they are. 507 00:13:37,200 --> 00:13:37,500 Yeah. 508 00:13:37,500 --> 00:13:39,200 He wants us to think for ourselves. 509 00:13:39,200 --> 00:13:41,000 And that's what makes his work so interesting. 510 00:13:41,000 --> 00:13:41,600 It does. 511 00:13:41,600 --> 00:13:42,500 It's so empowering. 512 00:13:42,500 --> 00:13:44,300 He encourages us to think differently. 513 00:13:44,300 --> 00:13:44,600 Yeah. 514 00:13:44,600 --> 00:13:46,400 To challenge conventional wisdom. 515 00:13:46,400 --> 00:13:47,100 Mm-hmm. 516 00:13:47,100 --> 00:13:49,900 And to define success on our own terms. 517 00:13:49,900 --> 00:13:50,700 Well said. 518 00:13:50,700 --> 00:13:51,200 Thanks. 519 00:13:51,200 --> 00:13:55,500 Huge thanks to you for joining us on this deep dive into Seth Godin's world. 520 00:13:55,500 --> 00:13:56,000 Of course. 521 00:13:56,000 --> 00:13:57,000 Happy to be here. 522 00:13:57,000 --> 00:13:57,300 Yeah. 523 00:13:57,300 --> 00:14:01,700 I think one of the biggest things I'm taking away from all this is we don't have to have 524 00:14:01,700 --> 00:14:02,600 all the answers. 525 00:14:02,600 --> 00:14:03,200 Right. 526 00:14:03,200 --> 00:14:05,200 It's okay to question to explore. 527 00:14:05,200 --> 00:14:08,500 To be comfortable with not knowing everything. 528 00:14:08,500 --> 00:14:10,900 Totally embracing that uncertainty. 529 00:14:10,900 --> 00:14:12,200 That's where the real growth happens. 530 00:14:12,200 --> 00:14:12,700 Right. 531 00:14:12,700 --> 00:14:17,400 It's like he's encouraging us to be lifelong learners always challenging ourselves. 532 00:14:17,400 --> 00:14:18,100 Yeah. 533 00:14:18,100 --> 00:14:20,100 And being open to new ways of thinking. 534 00:14:20,100 --> 00:14:22,500 And that's what makes these deep dives so cool. 535 00:14:22,500 --> 00:14:23,000 It is. 536 00:14:23,000 --> 00:14:25,900 It's not just about like absorbing information. 537 00:14:25,900 --> 00:14:30,200 It's about sparking new ideas and perspectives that we can actually use. 538 00:14:30,200 --> 00:14:30,900 Exactly. 539 00:14:30,900 --> 00:14:35,700 It's about igniting that curiosity and giving our listeners the tools. 540 00:14:35,700 --> 00:14:36,400 Yeah. 541 00:14:36,400 --> 00:14:37,400 To think critically. 542 00:14:37,400 --> 00:14:37,700 Right. 543 00:14:37,700 --> 00:14:38,400 And creatively. 544 00:14:38,400 --> 00:14:38,700 Yeah. 545 00:14:38,700 --> 00:14:39,600 About their own lives. 546 00:14:39,600 --> 00:14:40,100 Yeah. 547 00:14:40,100 --> 00:14:41,200 And the world around them. 548 00:14:41,200 --> 00:14:46,600 Well on that note a huge thanks to you for joining us on this deep dive into Seth Godin's world. 549 00:14:46,600 --> 00:14:47,900 Oh, it's been my pleasure. 550 00:14:47,900 --> 00:14:50,300 We hope you've come away with some new insights. 551 00:14:50,300 --> 00:14:50,800 Yeah. 552 00:14:50,800 --> 00:14:51,900 Some aha moments. 553 00:14:51,900 --> 00:14:52,400 For sure. 554 00:14:52,400 --> 00:14:54,500 Maybe even like a renewed sense of purpose. 555 00:14:54,500 --> 00:14:56,600 And remember the journey doesn't stop here. 556 00:14:56,600 --> 00:14:57,300 Right. 557 00:14:57,300 --> 00:14:58,600 Keep exploring. 558 00:14:58,600 --> 00:14:59,600 Keep questioning. 559 00:14:59,600 --> 00:15:02,400 And keep pushing yourself to make a real difference. 560 00:15:02,400 --> 00:15:03,600 Until next time. 561 00:15:03,600 --> 00:15:04,000 Yeah. 562 00:15:04,000 --> 00:15:05,300 Keep diving deep. 563 00:15:05,300 --> 00:15:06,400 Keep diving deep. 564 00:15:06,400 --> 00:15:07,300 We'll see you then. 565 00:15:07,300 --> 00:15:08,100 See you later. 566 00:15:08,100 --> 00:15:21,100 I'll see you all day El Stephanie.