1 00:00:00,000 --> 00:00:01,320 All right, let's dive in. 2 00:00:01,320 --> 00:00:05,480 Today, we're gonna explore the world of organic cosmetics. 3 00:00:05,480 --> 00:00:06,600 Ooh, exciting. 4 00:00:06,600 --> 00:00:07,520 Yeah. 5 00:00:07,520 --> 00:00:11,360 And get this, we're focusing on one man's journey. 6 00:00:11,360 --> 00:00:14,720 He was so frustrated with like regular store-bought products 7 00:00:14,720 --> 00:00:16,160 that he decided, you know what? 8 00:00:16,160 --> 00:00:17,720 I'm gonna make my own brand. 9 00:00:17,720 --> 00:00:18,560 Wow. 10 00:00:18,560 --> 00:00:21,200 And it all started with beard oil problems. 11 00:00:21,200 --> 00:00:22,040 Really? 12 00:00:22,040 --> 00:00:23,080 You'll be surprised by what he learned 13 00:00:23,080 --> 00:00:24,640 about natural ingredients. 14 00:00:24,640 --> 00:00:25,480 I'm sure. 15 00:00:25,480 --> 00:00:29,480 And how his passion turned into like a real business. 16 00:00:29,480 --> 00:00:32,760 It's amazing how like a personal need 17 00:00:32,760 --> 00:00:34,840 can spark something so big. 18 00:00:34,840 --> 00:00:35,760 Right. 19 00:00:35,760 --> 00:00:38,960 This deep dive really shows how people are becoming 20 00:00:38,960 --> 00:00:42,160 more aware of what they're putting on their skin 21 00:00:42,160 --> 00:00:43,480 and wanting more transparency. 22 00:00:43,480 --> 00:00:44,480 Transparency is huge. 23 00:00:44,480 --> 00:00:45,480 From the beauty industry, yeah. 24 00:00:45,480 --> 00:00:46,320 Totally. 25 00:00:46,320 --> 00:00:48,880 And our sources actually detail his struggles, 26 00:00:48,880 --> 00:00:51,400 you know, with skin irritation and breakouts. 27 00:00:51,400 --> 00:00:52,520 He was trying all these products, 28 00:00:52,520 --> 00:00:55,720 even a new beard oil and nothing worked. 29 00:00:55,720 --> 00:00:56,560 Ugh, frustrated. 30 00:00:56,560 --> 00:00:57,680 And made him realize, you know, 31 00:00:57,680 --> 00:00:59,680 he had no clue what was in these products 32 00:00:59,680 --> 00:01:01,040 he was using every day. 33 00:01:01,040 --> 00:01:02,160 Have you ever felt that way? 34 00:01:02,160 --> 00:01:03,000 Oh, absolutely. 35 00:01:03,000 --> 00:01:03,840 Yeah. 36 00:01:03,840 --> 00:01:05,160 It's a little unsettling when you stop and think about it. 37 00:01:05,160 --> 00:01:06,000 Yeah, it is. 38 00:01:06,000 --> 00:01:07,600 Like what am I actually putting on my skin? 39 00:01:07,600 --> 00:01:08,440 Exactly. 40 00:01:08,440 --> 00:01:09,280 Yeah. 41 00:01:09,280 --> 00:01:10,440 So instead of just giving up, 42 00:01:10,440 --> 00:01:13,960 he had this like, aha, moment. 43 00:01:13,960 --> 00:01:16,840 He was like, why not try making my own products? 44 00:01:16,840 --> 00:01:17,680 Wow. 45 00:01:17,680 --> 00:01:19,640 With like natural ingredients. 46 00:01:19,640 --> 00:01:20,520 I love that. 47 00:01:20,520 --> 00:01:22,800 That shift in mindset is so inspiring. 48 00:01:22,800 --> 00:01:24,560 It is, it's like taking control, right? 49 00:01:24,560 --> 00:01:25,600 Yeah. 50 00:01:25,600 --> 00:01:27,600 So he jumps into DIY mode. 51 00:01:27,600 --> 00:01:28,440 Head first. 52 00:01:28,440 --> 00:01:30,680 First project, a beard balm. 53 00:01:30,680 --> 00:01:32,040 Of course, beard balm. 54 00:01:32,040 --> 00:01:35,560 Using ingredients like beeswax, 55 00:01:35,560 --> 00:01:36,680 shea butter. 56 00:01:36,680 --> 00:01:37,480 The classics. 57 00:01:37,480 --> 00:01:40,320 Coconut oil and essential oils. 58 00:01:40,320 --> 00:01:41,200 Sounds lovely. 59 00:01:41,200 --> 00:01:42,560 It wasn't perfect at first. 60 00:01:42,560 --> 00:01:43,400 I bet. 61 00:01:43,400 --> 00:01:45,320 But his beard felt so much better. 62 00:01:45,320 --> 00:01:46,160 Gotta feel good. 63 00:01:46,160 --> 00:01:47,040 A little wind like that. 64 00:01:47,040 --> 00:01:48,560 It's those small winds. 65 00:01:48,560 --> 00:01:49,400 Yeah. 66 00:01:49,400 --> 00:01:50,800 That can fuel a bigger project. 67 00:01:50,800 --> 00:01:51,640 Totally. 68 00:01:51,640 --> 00:01:52,480 Yeah. 69 00:01:52,480 --> 00:01:54,440 That initial success was key, you know? 70 00:01:54,440 --> 00:01:55,280 Yeah. 71 00:01:55,280 --> 00:01:56,560 It proved that natural ingredients 72 00:01:56,560 --> 00:01:57,720 could actually work for him. 73 00:01:57,720 --> 00:01:59,200 Given the results he was looking for. 74 00:01:59,200 --> 00:02:00,040 Exactly. 75 00:02:00,040 --> 00:02:02,400 And it's not about being an expert right away. 76 00:02:02,400 --> 00:02:03,240 He just. 77 00:02:03,240 --> 00:02:04,240 Took that first step. 78 00:02:04,240 --> 00:02:05,080 Yeah. 79 00:02:05,080 --> 00:02:05,920 Learned as he went. 80 00:02:05,920 --> 00:02:06,760 I love that. 81 00:02:06,760 --> 00:02:07,600 It's inspiring. 82 00:02:07,600 --> 00:02:08,760 What really struck me was like, 83 00:02:08,760 --> 00:02:11,880 his first successful product was beard balm. 84 00:02:13,800 --> 00:02:15,240 I'm kind of curious. 85 00:02:15,240 --> 00:02:18,600 Was there something about beard care specifically 86 00:02:18,600 --> 00:02:20,520 that like drew him in? 87 00:02:20,520 --> 00:02:22,360 Was there a gap in the market? 88 00:02:22,360 --> 00:02:24,240 Or was it just like a starting point? 89 00:02:24,240 --> 00:02:25,080 That's interesting. 90 00:02:25,080 --> 00:02:27,760 I noticed that our sources don't say specifically. 91 00:02:27,760 --> 00:02:28,600 Right. 92 00:02:28,600 --> 00:02:30,160 But beard care was getting really popular then. 93 00:02:30,160 --> 00:02:31,120 Oh, right. 94 00:02:31,120 --> 00:02:32,600 Maybe he saw an opportunity there. 95 00:02:32,600 --> 00:02:34,720 You know, to cater to that market 96 00:02:34,720 --> 00:02:36,560 with natural alternatives. 97 00:02:36,560 --> 00:02:39,320 Especially since a lot of mainstream beard products 98 00:02:39,320 --> 00:02:42,960 were full of like synthetic stuff. 99 00:02:42,960 --> 00:02:44,280 Like fragrances and. 100 00:02:44,280 --> 00:02:45,120 Yeah. 101 00:02:45,120 --> 00:02:45,960 Fragrances, chemicals, all that. 102 00:02:45,960 --> 00:02:46,800 Yeah, that makes sense. 103 00:02:46,800 --> 00:02:47,640 Yeah. 104 00:02:47,640 --> 00:02:49,360 And you know, as he experimented more, 105 00:02:49,360 --> 00:02:51,560 he started sharing with friends and family. 106 00:02:51,560 --> 00:02:52,400 Oh yeah. 107 00:02:52,400 --> 00:02:53,240 Classic. 108 00:02:53,240 --> 00:02:55,280 And that feedback was like the turning point. 109 00:02:55,280 --> 00:02:56,120 Right. 110 00:02:56,120 --> 00:02:57,040 That validation. 111 00:02:57,040 --> 00:02:57,880 Yeah. 112 00:02:57,880 --> 00:02:58,720 And people you trust. 113 00:02:58,720 --> 00:02:59,560 Exactly. 114 00:02:59,560 --> 00:03:00,400 Can really spark an idea. 115 00:03:00,400 --> 00:03:03,560 It's like, hey, maybe I could turn this into a business. 116 00:03:03,560 --> 00:03:05,400 It's like a classic entrepreneur story, right? 117 00:03:05,400 --> 00:03:06,240 Totally. 118 00:03:06,240 --> 00:03:08,000 Starting with that feedback from your community. 119 00:03:08,000 --> 00:03:10,360 But he didn't just dive in blindly. 120 00:03:10,360 --> 00:03:12,800 He actually did a bunch of market research. 121 00:03:12,800 --> 00:03:15,680 And he discovered like the organic grooming market 122 00:03:15,680 --> 00:03:19,680 was growing, but a lot of brands were either really expensive. 123 00:03:19,680 --> 00:03:20,520 Oh, what? 124 00:03:20,520 --> 00:03:23,120 Or didn't really cater to men who wanted. 125 00:03:23,120 --> 00:03:24,640 Simple, effective. 126 00:03:24,640 --> 00:03:25,160 Right. 127 00:03:25,160 --> 00:03:26,520 Natural products. 128 00:03:26,520 --> 00:03:29,520 So he found his niche early on. 129 00:03:29,520 --> 00:03:31,400 Yeah, it seems like he did. 130 00:03:31,400 --> 00:03:34,200 That's key for building a successful brand. 131 00:03:34,200 --> 00:03:35,400 Knowing your audience. 132 00:03:35,400 --> 00:03:38,160 His journey also shows how important it is 133 00:03:38,160 --> 00:03:40,760 to really understand natural ingredients. 134 00:03:40,760 --> 00:03:41,600 Absolutely. 135 00:03:41,600 --> 00:03:43,040 He became fascinated with them. 136 00:03:43,040 --> 00:03:43,880 Yeah. 137 00:03:43,880 --> 00:03:46,280 Like going beyond just using them 138 00:03:46,280 --> 00:03:48,600 to really understanding how they worked. 139 00:03:48,600 --> 00:03:49,880 Yeah, the science behind it. 140 00:03:49,880 --> 00:03:53,240 He discovered things like coconut oils, antibacterial 141 00:03:53,240 --> 00:03:53,920 properties. 142 00:03:53,920 --> 00:03:54,480 Oh, interesting. 143 00:03:54,480 --> 00:03:58,120 And how Jojoba oil mimics the skin's natural oil. 144 00:03:58,120 --> 00:04:00,480 It's like not just swapping ingredients, 145 00:04:00,480 --> 00:04:01,760 but understanding the why. 146 00:04:01,760 --> 00:04:02,880 Exactly. 147 00:04:02,880 --> 00:04:05,400 That deeper understanding is so crucial. 148 00:04:05,400 --> 00:04:08,600 He discovered, for example, that coconut oil, 149 00:04:08,600 --> 00:04:12,520 while a great moisturizer, can be a bit heavy. 150 00:04:12,520 --> 00:04:15,680 For some skin types, it's comedogenic. 151 00:04:15,680 --> 00:04:17,320 So it can clog pores. 152 00:04:17,320 --> 00:04:18,360 Yeah, clog pores. 153 00:04:18,360 --> 00:04:19,240 Interesting. 154 00:04:19,240 --> 00:04:22,720 It's a saturated fat with a larger molecular size, you see. 155 00:04:22,720 --> 00:04:23,280 OK. 156 00:04:23,280 --> 00:04:26,880 So it doesn't absorb as easily as some lighter oils. 157 00:04:26,880 --> 00:04:27,920 That makes sense. 158 00:04:27,920 --> 00:04:30,200 This led him to experiment with other oils. 159 00:04:30,200 --> 00:04:30,720 Like? 160 00:04:30,720 --> 00:04:34,760 Like Jojoba oil, which is actually a liquid wax ester. 161 00:04:34,760 --> 00:04:35,720 Interesting. 162 00:04:35,720 --> 00:04:39,080 Chemically similar to sebum, are skins natural oil. 163 00:04:39,080 --> 00:04:39,920 So it's lighter. 164 00:04:39,920 --> 00:04:41,640 Yeah, lighter absorbs more readily. 165 00:04:41,640 --> 00:04:42,120 So. 166 00:04:42,120 --> 00:04:43,600 Good for different skin types. 167 00:04:43,600 --> 00:04:43,920 Right. 168 00:04:43,920 --> 00:04:45,680 It's about finding what works best. 169 00:04:45,680 --> 00:04:49,040 It's not just about swapping synthetic for natural. 170 00:04:49,040 --> 00:04:49,840 No, not at all. 171 00:04:49,840 --> 00:04:51,600 It's about understanding, like you said. 172 00:04:51,600 --> 00:04:52,240 Nnuances? 173 00:04:52,240 --> 00:04:53,040 Each ingredient. 174 00:04:53,040 --> 00:04:53,720 Of each ingredient. 175 00:04:53,720 --> 00:04:55,560 And how it interacts with different skin types. 176 00:04:55,560 --> 00:04:55,920 Exactly. 177 00:04:55,920 --> 00:04:57,120 That's a level of detail. 178 00:04:57,120 --> 00:04:59,440 You don't often see in conventional skincare. 179 00:04:59,440 --> 00:05:03,400 It highlights a key principle of organic cosmetics. 180 00:05:03,400 --> 00:05:03,880 Which is? 181 00:05:03,880 --> 00:05:08,160 Using ingredients that work with the skin's natural processes. 182 00:05:08,160 --> 00:05:09,520 Not masking them. 183 00:05:09,520 --> 00:05:11,960 Yeah, instead of masking them with synthetic chemicals. 184 00:05:11,960 --> 00:05:15,160 It's about working with nature, not against it. 185 00:05:15,160 --> 00:05:15,760 I love that. 186 00:05:15,760 --> 00:05:16,920 That's a great point. 187 00:05:16,920 --> 00:05:18,120 It's a philosophy, really. 188 00:05:18,120 --> 00:05:22,320 It reminds me of how he formulated his facial moisturizer. 189 00:05:22,320 --> 00:05:23,360 Oh, yeah. 190 00:05:23,360 --> 00:05:27,120 He was trying to find that balance of hydration 191 00:05:27,120 --> 00:05:30,160 without clogging pores. 192 00:05:30,160 --> 00:05:31,040 Tricky balance. 193 00:05:31,040 --> 00:05:33,960 What's interesting is he was willing to share, not only 194 00:05:33,960 --> 00:05:35,760 his successes, his challenges. 195 00:05:35,760 --> 00:05:36,600 Which were? 196 00:05:36,600 --> 00:05:39,920 He mentioned struggling with a non-irritating shaving cream. 197 00:05:39,920 --> 00:05:41,480 Oh, yeah, that's tough. 198 00:05:41,480 --> 00:05:45,560 And an alcohol-free soothing aftershave balm. 199 00:05:45,560 --> 00:05:46,400 Interesting. 200 00:05:46,400 --> 00:05:48,920 It shows that even with natural ingredients, 201 00:05:48,920 --> 00:05:50,480 formulation can be tricky. 202 00:05:50,480 --> 00:05:51,080 Oh, absolutely. 203 00:05:51,080 --> 00:05:53,080 It's not just like, oh, throw these things together. 204 00:05:53,080 --> 00:05:53,920 It takes time. 205 00:05:53,920 --> 00:05:54,160 Right. 206 00:05:54,160 --> 00:05:54,880 Experimentation. 207 00:05:54,880 --> 00:05:56,360 Finding the right balance. 208 00:05:56,360 --> 00:05:58,760 Of ingredients, textures, scents. 209 00:05:58,760 --> 00:05:59,680 He persevered? 210 00:05:59,680 --> 00:06:00,600 He did. 211 00:06:00,600 --> 00:06:01,520 And the results. 212 00:06:01,520 --> 00:06:02,400 These are themselves. 213 00:06:02,400 --> 00:06:03,040 They do. 214 00:06:03,040 --> 00:06:06,160 And we can't forget the charcoal face mask. 215 00:06:06,160 --> 00:06:07,040 Oh, right. 216 00:06:07,040 --> 00:06:07,760 The charcoal mask. 217 00:06:07,760 --> 00:06:12,640 It seems like that product was a real source of pride for him. 218 00:06:12,640 --> 00:06:13,200 I bet. 219 00:06:13,200 --> 00:06:15,480 He nailed the formulation. 220 00:06:15,480 --> 00:06:15,800 Good for him. 221 00:06:15,800 --> 00:06:17,760 And it became a customer favorite. 222 00:06:17,760 --> 00:06:19,400 The charcoal mask is a great example 223 00:06:19,400 --> 00:06:21,760 of how natural ingredients can be super effective. 224 00:06:21,760 --> 00:06:22,640 Yeah, I was going to say. 225 00:06:22,640 --> 00:06:26,560 Activated charcoal has been used for centuries. 226 00:06:26,560 --> 00:06:29,560 For absorbing impurities, detoxifying the skin. 227 00:06:29,560 --> 00:06:30,720 That's amazing. 228 00:06:30,720 --> 00:06:35,040 It's like ancient wisdom combined with modern techniques. 229 00:06:35,040 --> 00:06:35,520 I love that. 230 00:06:35,520 --> 00:06:40,160 It's like he combined ancient wisdom with modern knowledge. 231 00:06:40,160 --> 00:06:41,200 Create something new. 232 00:06:41,200 --> 00:06:43,880 To create a product that really resonated with people. 233 00:06:43,880 --> 00:06:45,000 It clearly worked. 234 00:06:45,000 --> 00:06:46,600 OK, let's switch gears a bit. 235 00:06:46,600 --> 00:06:49,000 Talk about how he went from hobbyist 236 00:06:49,000 --> 00:06:51,040 to serious business owner. 237 00:06:51,040 --> 00:06:52,240 The big leap. 238 00:06:52,240 --> 00:06:53,680 I'm really curious about that shift. 239 00:06:53,680 --> 00:06:56,400 That's where things get even more interesting. 240 00:06:56,400 --> 00:06:58,160 Going from those homemade labels 241 00:06:58,160 --> 00:07:02,120 to navigating the complexities of inventory. 242 00:07:02,120 --> 00:07:03,000 Right, inventory. 243 00:07:03,000 --> 00:07:04,280 Marketing, production. 244 00:07:04,280 --> 00:07:05,320 It's a whole other world. 245 00:07:05,320 --> 00:07:06,320 It's a whole other level. 246 00:07:06,320 --> 00:07:09,840 A dedication and entrepreneurship. 247 00:07:09,840 --> 00:07:10,440 Stay tuned. 248 00:07:10,440 --> 00:07:11,160 Yes. 249 00:07:11,160 --> 00:07:14,040 We'll explore how he transformed his passion 250 00:07:14,040 --> 00:07:17,200 for natural ingredients to a full-fledged business. 251 00:07:17,200 --> 00:07:17,960 We'll be back. 252 00:07:17,960 --> 00:07:19,120 Yeah, wait. 253 00:07:19,120 --> 00:07:19,800 Welcome back. 254 00:07:19,800 --> 00:07:24,360 We're still diving deep into the world of natural cosmetics. 255 00:07:24,360 --> 00:07:26,040 Following this guy's journey. 256 00:07:26,040 --> 00:07:26,240 Yes. 257 00:07:26,240 --> 00:07:29,720 From just loving natural ingredients 258 00:07:29,720 --> 00:07:32,600 to building a whole business. 259 00:07:32,600 --> 00:07:33,360 That's amazing. 260 00:07:33,360 --> 00:07:35,840 We left off with him realizing there 261 00:07:35,840 --> 00:07:39,840 was a gap in the market for men's natural grooming products. 262 00:07:39,840 --> 00:07:41,840 Right, a need for something different. 263 00:07:41,840 --> 00:07:45,880 What's so interesting is how he took that initial spark 264 00:07:45,880 --> 00:07:48,400 and made it into something real tangible. 265 00:07:48,400 --> 00:07:49,800 It shows real dedication. 266 00:07:49,800 --> 00:07:50,120 It does. 267 00:07:50,120 --> 00:07:52,360 And a willingness to learn, to adapt. 268 00:07:52,360 --> 00:07:56,040 He knew that just making good products wasn't enough. 269 00:07:56,040 --> 00:07:57,040 The first step. 270 00:07:57,040 --> 00:07:59,160 He had to build a whole brand. 271 00:07:59,160 --> 00:08:00,800 A brand that people connect with. 272 00:08:00,800 --> 00:08:03,640 That resonates with his target audience. 273 00:08:03,640 --> 00:08:05,440 He realized, you know. 274 00:08:05,440 --> 00:08:06,200 What? 275 00:08:06,200 --> 00:08:09,840 Those homemade labels weren't going to cut it anymore. 276 00:08:09,840 --> 00:08:11,160 Not for a real business. 277 00:08:11,160 --> 00:08:15,160 So he invested in professional packaging and branding. 278 00:08:15,160 --> 00:08:15,720 Makes sense. 279 00:08:15,720 --> 00:08:20,320 Created a clean, modern, masculine look. 280 00:08:20,320 --> 00:08:21,240 Nice. 281 00:08:21,240 --> 00:08:24,160 What was the thinking behind that shift? 282 00:08:24,160 --> 00:08:27,040 I think he recognized that presentation matters. 283 00:08:27,040 --> 00:08:27,640 Oh, for sure. 284 00:08:27,640 --> 00:08:29,880 It influences how people see a product. 285 00:08:29,880 --> 00:08:31,400 Right, like subconsciously. 286 00:08:31,400 --> 00:08:34,680 When you see sleek packaging, you think quality. 287 00:08:34,680 --> 00:08:35,840 You think trustworthy. 288 00:08:35,840 --> 00:08:36,520 It's true. 289 00:08:36,520 --> 00:08:40,040 He wanted that to reflect the care he put into the formulas. 290 00:08:40,040 --> 00:08:40,800 That makes sense. 291 00:08:40,800 --> 00:08:42,440 It's all part of the brand experience. 292 00:08:42,440 --> 00:08:45,000 He even worked with a graphic designer, right? 293 00:08:45,000 --> 00:08:45,520 He did. 294 00:08:45,520 --> 00:08:47,400 To develop the logo and packaging. 295 00:08:47,400 --> 00:08:48,760 Yeah, to communicate those values. 296 00:08:48,760 --> 00:08:51,120 So he had the products, the branding. 297 00:08:51,120 --> 00:08:53,640 Then comes the real challenge, which is the business side 298 00:08:53,640 --> 00:08:54,000 of things. 299 00:08:54,000 --> 00:08:55,040 Oh, yeah, the nitty gritty. 300 00:08:55,040 --> 00:08:56,120 Inventory management. 301 00:08:56,120 --> 00:08:56,680 Right. 302 00:08:56,680 --> 00:08:57,640 Pricing. 303 00:08:57,640 --> 00:08:58,040 Yeah. 304 00:08:58,040 --> 00:08:59,040 Marketing. 305 00:08:59,040 --> 00:08:59,640 Shipping. 306 00:08:59,640 --> 00:09:00,240 All of it. 307 00:09:00,240 --> 00:09:01,760 It's a whole different world. 308 00:09:01,760 --> 00:09:02,200 It is. 309 00:09:02,200 --> 00:09:05,360 Compared to making beard balm in your kitchen. 310 00:09:05,360 --> 00:09:06,600 Totally different ball game. 311 00:09:06,600 --> 00:09:08,800 It seems almost overwhelming. 312 00:09:08,800 --> 00:09:10,240 It can be, for sure. 313 00:09:10,240 --> 00:09:11,760 But he tackled it, you know? 314 00:09:11,760 --> 00:09:13,240 He did, with the same energy. 315 00:09:13,240 --> 00:09:16,480 With the same curiosity and determination. 316 00:09:16,480 --> 00:09:17,640 As he did with the products. 317 00:09:17,640 --> 00:09:20,920 So he researched everything about running a business. 318 00:09:20,920 --> 00:09:22,160 Yeah, he dug deep. 319 00:09:22,160 --> 00:09:23,920 What areas did he focus on? 320 00:09:23,920 --> 00:09:25,600 Well, he mentions SEO. 321 00:09:25,600 --> 00:09:27,200 Search engine optimization. 322 00:09:27,200 --> 00:09:29,320 Yeah, so people would find his products online. 323 00:09:29,320 --> 00:09:29,800 Smart. 324 00:09:29,800 --> 00:09:31,200 Then there's social media marketing. 325 00:09:31,200 --> 00:09:31,760 Right. 326 00:09:31,760 --> 00:09:34,720 Building email lists, even working with influencers. 327 00:09:34,720 --> 00:09:35,920 Oh, wow. 328 00:09:35,920 --> 00:09:36,480 Influencer. 329 00:09:36,480 --> 00:09:39,360 It's a whole multifaceted approach. 330 00:09:39,360 --> 00:09:42,560 He had to figure out the practical side, too. 331 00:09:42,560 --> 00:09:43,160 The logistics. 332 00:09:43,160 --> 00:09:44,480 Producing and shipping. 333 00:09:44,480 --> 00:09:44,720 Right. 334 00:09:44,720 --> 00:09:46,000 He started out handmade. 335 00:09:46,000 --> 00:09:47,480 But his demand grew. 336 00:09:47,480 --> 00:09:48,840 Yeah, he couldn't keep up on his own. 337 00:09:48,840 --> 00:09:49,240 Exactly. 338 00:09:49,240 --> 00:09:51,560 That's a big moment for any business. 339 00:09:51,560 --> 00:09:54,560 Recognizing when it's time to scale up. 340 00:09:54,560 --> 00:09:58,080 He had to bring in help, get a bigger workspace. 341 00:09:58,080 --> 00:09:58,960 He's playing the process. 342 00:09:58,960 --> 00:10:00,000 Adact and evolve. 343 00:10:00,000 --> 00:10:00,840 Exactly. 344 00:10:00,840 --> 00:10:02,840 It seems like social media was huge for him. 345 00:10:02,840 --> 00:10:03,320 It was. 346 00:10:03,320 --> 00:10:05,640 He specifically mentions Instagram. 347 00:10:05,640 --> 00:10:06,440 Oh, interesting. 348 00:10:06,440 --> 00:10:07,160 Makes sense. 349 00:10:07,160 --> 00:10:08,160 It's very visual. 350 00:10:08,160 --> 00:10:09,520 For sure, for his products. 351 00:10:09,520 --> 00:10:11,920 He'd showcase them, share behind the scenes stuff. 352 00:10:11,920 --> 00:10:12,720 I love that. 353 00:10:12,720 --> 00:10:15,040 Even feature customer testimonials. 354 00:10:15,040 --> 00:10:16,400 It's all about community. 355 00:10:16,400 --> 00:10:17,960 Yeah, more than just selling. 356 00:10:17,960 --> 00:10:19,720 He's telling a story. 357 00:10:19,720 --> 00:10:21,000 Sharing his values. 358 00:10:21,000 --> 00:10:24,040 And it seems like it really resonated with people. 359 00:10:24,040 --> 00:10:26,120 People connect with that authenticity. 360 00:10:26,120 --> 00:10:27,960 He built a loyal following. 361 00:10:27,960 --> 00:10:29,160 Who believe in the brand. 362 00:10:29,160 --> 00:10:32,240 Yeah, his commitment to natural ingredients. 363 00:10:32,240 --> 00:10:32,720 Yeah. 364 00:10:32,720 --> 00:10:33,800 Ethical sourcing. 365 00:10:33,800 --> 00:10:34,920 It's not just marketing. 366 00:10:34,920 --> 00:10:36,080 It's genuine. 367 00:10:36,080 --> 00:10:37,120 It's who he is. 368 00:10:37,120 --> 00:10:40,080 And that attracts customers who share those values. 369 00:10:40,080 --> 00:10:42,240 It's like he tapped into this movement. 370 00:10:42,240 --> 00:10:43,800 Of conscious consumers. 371 00:10:43,800 --> 00:10:44,840 Who are paying attention. 372 00:10:44,840 --> 00:10:46,520 To what they're using, where it comes from. 373 00:10:46,520 --> 00:10:48,640 OK, let's get back to his core message. 374 00:10:48,640 --> 00:10:49,520 Which is? 375 00:10:49,520 --> 00:10:52,040 Why natural grooming matters. 376 00:10:52,040 --> 00:10:52,680 Right. 377 00:10:52,680 --> 00:10:54,120 He talks about his own struggles. 378 00:10:54,120 --> 00:10:56,840 With conventional products irritating his skin. 379 00:10:56,840 --> 00:10:58,000 A lot of people can relate to that. 380 00:10:58,000 --> 00:10:58,920 Oh, yeah, for sure. 381 00:10:58,920 --> 00:11:00,080 It's a common experience. 382 00:11:00,080 --> 00:11:03,320 He gets into the potential harm. 383 00:11:03,320 --> 00:11:04,320 Synthetic chemicals. 384 00:11:04,320 --> 00:11:05,320 Fragrances. 385 00:11:05,320 --> 00:11:06,320 Reservatives. 386 00:11:06,320 --> 00:11:06,960 All that stuff. 387 00:11:06,960 --> 00:11:08,960 That's in so many products. 388 00:11:08,960 --> 00:11:10,640 Yeah, mainstream grooming products. 389 00:11:10,640 --> 00:11:12,160 And he contrasts that with. 390 00:11:12,160 --> 00:11:12,680 Yeah. 391 00:11:12,680 --> 00:11:15,720 The benefits of natural oils, butters, extracts. 392 00:11:15,720 --> 00:11:16,760 Nourishing the skin. 393 00:11:16,760 --> 00:11:17,480 Protecting it. 394 00:11:17,480 --> 00:11:19,120 Without harsh side effects. 395 00:11:19,120 --> 00:11:21,000 It's not just about looking good. 396 00:11:21,000 --> 00:11:22,440 It's about taking care of yourself. 397 00:11:22,440 --> 00:11:24,400 Choosing products that are good for you. 398 00:11:24,400 --> 00:11:27,400 Holistic approach to well-being. 399 00:11:27,400 --> 00:11:29,400 What stood out to you about his discussion 400 00:11:29,400 --> 00:11:31,800 of natural versus conventional? 401 00:11:31,800 --> 00:11:34,000 His emphasis on sustainable sourcing. 402 00:11:34,000 --> 00:11:35,160 Oh, yeah, that was great. 403 00:11:35,160 --> 00:11:37,080 He talks about the environmental impact. 404 00:11:37,080 --> 00:11:38,120 Of petrochemicals. 405 00:11:38,120 --> 00:11:40,240 Used in so many conventional products. 406 00:11:40,240 --> 00:11:42,520 And he advocates for like. 407 00:11:42,520 --> 00:11:44,200 Ingredients that are good for us. 408 00:11:44,200 --> 00:11:45,760 And good for the planet. 409 00:11:45,760 --> 00:11:47,080 So win-win. 410 00:11:47,080 --> 00:11:49,320 Was there a specific example of this? 411 00:11:49,320 --> 00:11:50,800 He talks about his packaging. 412 00:11:50,800 --> 00:11:51,800 Oh, yeah. 413 00:11:51,800 --> 00:11:53,360 He considered plastic at first. 414 00:11:53,360 --> 00:11:54,720 Like the standard. 415 00:11:54,720 --> 00:11:57,680 Yeah, but decided on glass and recyclable materials. 416 00:11:57,680 --> 00:11:58,760 Nor expensive. 417 00:11:58,760 --> 00:12:00,640 But it aligned with his values. 418 00:12:00,640 --> 00:12:02,560 He put his principles into action. 419 00:12:02,560 --> 00:12:03,400 He walked the walk. 420 00:12:03,400 --> 00:12:05,360 It shows he's not just building a business. 421 00:12:05,360 --> 00:12:06,360 There's a bigger purpose. 422 00:12:06,360 --> 00:12:07,840 He wants to make a positive impact. 423 00:12:07,840 --> 00:12:08,480 Absolutely. 424 00:12:08,480 --> 00:12:11,800 It makes you think, how can we apply these principles? 425 00:12:11,800 --> 00:12:12,760 In our own lives. 426 00:12:12,760 --> 00:12:14,560 She's easy to feel overwhelmed. 427 00:12:14,560 --> 00:12:15,760 With all the products out there. 428 00:12:15,760 --> 00:12:18,840 All the information, the conflicting information. 429 00:12:18,840 --> 00:12:19,360 It's a lot. 430 00:12:19,360 --> 00:12:21,520 That's where conscious consumerism comes in. 431 00:12:21,520 --> 00:12:23,760 Right, he encourages us to question things. 432 00:12:23,760 --> 00:12:25,400 The ingredients in our products. 433 00:12:25,400 --> 00:12:26,160 Do some research. 434 00:12:26,160 --> 00:12:28,760 Support brands that align with our values. 435 00:12:28,760 --> 00:12:30,280 It's about being proactive. 436 00:12:30,280 --> 00:12:32,480 Taking ownership of our well-being. 437 00:12:32,480 --> 00:12:34,360 And the impact our choices have. 438 00:12:34,360 --> 00:12:36,600 Changing everything overnight can be daunting, though. 439 00:12:36,600 --> 00:12:37,200 It can. 440 00:12:37,200 --> 00:12:39,200 Order some practical steps. 441 00:12:39,200 --> 00:12:42,120 He suggests starting with one product. 442 00:12:42,120 --> 00:12:43,000 OK, like what? 443 00:12:43,000 --> 00:12:44,680 Maybe a natural deodorant. 444 00:12:44,680 --> 00:12:45,240 OK. 445 00:12:45,240 --> 00:12:47,240 Or a DIY face mask. 446 00:12:47,240 --> 00:12:48,000 I could try that. 447 00:12:48,000 --> 00:12:50,480 Or just research what's in your current product. 448 00:12:50,480 --> 00:12:51,760 Let's start somewhere. 449 00:12:51,760 --> 00:12:53,680 Even small changes make a difference. 450 00:12:53,680 --> 00:12:55,920 It's about progress, not perfection. 451 00:12:55,920 --> 00:12:56,680 Exactly. 452 00:12:56,680 --> 00:12:59,600 Every step towards a more natural routine. 453 00:12:59,600 --> 00:13:01,160 Is a step in the right direction. 454 00:13:01,160 --> 00:13:03,680 His journey wasn't just about personal choices, though. 455 00:13:03,680 --> 00:13:05,320 It was about building a business. 456 00:13:05,320 --> 00:13:09,520 What can aspiring entrepreneurs learn from him? 457 00:13:09,520 --> 00:13:12,000 He found his niche, built a strong brand. 458 00:13:12,000 --> 00:13:14,160 Used social media authentically. 459 00:13:14,160 --> 00:13:15,320 But the biggest lesson. 460 00:13:15,320 --> 00:13:16,200 Yeah. 461 00:13:16,200 --> 00:13:17,600 Stay true to your vision. 462 00:13:17,600 --> 00:13:19,720 Let your passion guide you. 463 00:13:19,720 --> 00:13:21,880 It's inspiring to see how he took an idea. 464 00:13:21,880 --> 00:13:24,280 And turned it into this thriving business. 465 00:13:24,280 --> 00:13:26,040 It really shows the power of passion. 466 00:13:26,040 --> 00:13:28,120 And his journey isn't over yet. 467 00:13:28,120 --> 00:13:31,240 He's still innovating, exploring new ingredients. 468 00:13:31,240 --> 00:13:33,360 I'm excited to see what he does next. 469 00:13:33,360 --> 00:13:35,160 It leaves you feeling optimistic. 470 00:13:35,160 --> 00:13:37,320 About the future of natural cosmetics. 471 00:13:37,320 --> 00:13:38,960 OK, let's take a step back for a second. 472 00:13:38,960 --> 00:13:39,480 All right. 473 00:13:39,480 --> 00:13:42,120 What are the key takeaways from his experience? 474 00:13:42,120 --> 00:13:43,960 His entrepreneurial journey. 475 00:13:43,960 --> 00:13:46,040 His passion for natural ingredients. 476 00:13:46,040 --> 00:13:51,040 His commitment to building a brand that reflects his values. 477 00:13:51,040 --> 00:13:53,480 We'll explore all that in the final part of our deep dive. 478 00:13:53,480 --> 00:13:57,160 Stay tuned as we wrap up this inspiring story. 479 00:13:57,160 --> 00:13:59,080 We'll uncover those lasting takeaways. 480 00:13:59,080 --> 00:14:00,760 You can apply to your own life. 481 00:14:00,760 --> 00:14:03,400 Whether you're an entrepreneur, a conscious consumer. 482 00:14:03,400 --> 00:14:06,360 Or just someone who's curious about natural grooming. 483 00:14:06,360 --> 00:14:07,440 We'll be right back. 484 00:14:07,440 --> 00:14:08,280 All right, welcome back. 485 00:14:08,280 --> 00:14:11,680 We're wrapping up our deep dive into natural cosmetics, 486 00:14:11,680 --> 00:14:13,880 really digging into the key takeaways 487 00:14:13,880 --> 00:14:15,360 from this guy's journey. 488 00:14:15,360 --> 00:14:16,680 Yeah, there's a lot to unpack here. 489 00:14:16,680 --> 00:14:20,560 What really hit me is this goes beyond just business. 490 00:14:20,560 --> 00:14:21,360 It's bigger than that. 491 00:14:21,360 --> 00:14:25,200 It's about how we think about the products we use, 492 00:14:25,200 --> 00:14:27,680 the impact they have on our health. 493 00:14:27,680 --> 00:14:28,560 And on the planet. 494 00:14:28,560 --> 00:14:29,680 On the planet, yeah. 495 00:14:29,680 --> 00:14:34,080 He's pushing for a more conscious way of consuming. 496 00:14:34,080 --> 00:14:35,920 It's about taking ownership. 497 00:14:35,920 --> 00:14:36,680 Our choices. 498 00:14:36,680 --> 00:14:37,240 Exactly. 499 00:14:37,240 --> 00:14:39,120 He questioned everything, you know? 500 00:14:39,120 --> 00:14:40,440 He wasn't afraid to experiment. 501 00:14:40,440 --> 00:14:42,800 He was like, we don't have to just accept what's out there. 502 00:14:42,800 --> 00:14:43,760 We can demand better. 503 00:14:43,760 --> 00:14:45,520 You can be curious, do our research. 504 00:14:45,520 --> 00:14:47,240 We don't have to be scientists to do that. 505 00:14:47,240 --> 00:14:49,680 That DIY approach is so inspiring. 506 00:14:49,680 --> 00:14:50,000 It is. 507 00:14:50,000 --> 00:14:53,280 It shows we can take control of what we put on our bodies. 508 00:14:53,280 --> 00:14:55,680 Even small things, like a homemade face mask. 509 00:14:55,680 --> 00:14:56,320 Yeah. 510 00:14:56,320 --> 00:14:58,600 Or trying natural oils for your hair. 511 00:14:58,600 --> 00:15:00,120 It's empowering. 512 00:15:00,120 --> 00:15:02,480 And it all starts with understanding the ingredients, 513 00:15:02,480 --> 00:15:03,280 right? 514 00:15:03,280 --> 00:15:03,840 Absolutely. 515 00:15:03,840 --> 00:15:05,280 He didn't just swap things out. 516 00:15:05,280 --> 00:15:05,880 He went deep. 517 00:15:05,880 --> 00:15:08,080 He learned about each ingredient. 518 00:15:08,080 --> 00:15:10,480 Beyond the marketing, beyond the buzzwords. 519 00:15:10,480 --> 00:15:12,560 Really understanding what's going on our skin. 520 00:15:12,560 --> 00:15:16,760 There are resources out there, like the EWG Skin Deep database. 521 00:15:16,760 --> 00:15:17,840 Oh, yeah, that's a good one. 522 00:15:17,840 --> 00:15:19,960 It gives safety ratings, information 523 00:15:19,960 --> 00:15:21,480 about potential hazards. 524 00:15:21,480 --> 00:15:24,480 For so many ingredients and personal care products. 525 00:15:24,480 --> 00:15:26,960 It's a great tool for making informed choices. 526 00:15:26,960 --> 00:15:27,600 For sure. 527 00:15:27,600 --> 00:15:31,040 I also loved how he stressed those small steps, you know? 528 00:15:31,040 --> 00:15:32,760 Yeah, it doesn't have to be overwhelming. 529 00:15:32,760 --> 00:15:35,320 You don't have to change everything overnight. 530 00:15:35,320 --> 00:15:36,080 It's a process. 531 00:15:36,080 --> 00:15:39,000 Incorporating natural alternatives gradually. 532 00:15:39,000 --> 00:15:41,200 That's encouraging for people who feel like. 533 00:15:41,200 --> 00:15:41,960 Overwhelmed. 534 00:15:41,960 --> 00:15:43,240 Overwhelmed by the whole thing. 535 00:15:43,240 --> 00:15:44,280 It's not all or nothing. 536 00:15:44,280 --> 00:15:44,800 Exactly. 537 00:15:44,800 --> 00:15:46,000 Swap out one product. 538 00:15:46,000 --> 00:15:47,640 Well, already a step in the right direction. 539 00:15:47,640 --> 00:15:48,880 It all adds up. 540 00:15:48,880 --> 00:15:50,440 Another thing that stuck with me. 541 00:15:50,440 --> 00:15:51,080 What's that? 542 00:15:51,080 --> 00:15:54,760 How personal health and the environment, they're connected. 543 00:15:54,760 --> 00:15:55,920 It's all intertwined. 544 00:15:55,920 --> 00:15:58,080 His focus on sustainable sourcing. 545 00:15:58,080 --> 00:15:58,280 Yeah. 546 00:15:58,280 --> 00:16:00,680 Shows we can make choices that benefit both. 547 00:16:00,680 --> 00:16:01,760 Us and the plant. 548 00:16:01,760 --> 00:16:04,560 Supporting brands that care about ethical sourcing. 549 00:16:04,560 --> 00:16:05,920 Eco-friendly packaging. 550 00:16:05,920 --> 00:16:09,200 It's powerful using your money to support your values. 551 00:16:09,200 --> 00:16:10,320 Voting with your dollars. 552 00:16:10,320 --> 00:16:12,920 Encouraging businesses to do the right thing. 553 00:16:12,920 --> 00:16:13,920 It makes a difference. 554 00:16:13,920 --> 00:16:16,960 And his story is a great example for entrepreneurs too. 555 00:16:16,960 --> 00:16:17,720 Oh, definitely. 556 00:16:17,720 --> 00:16:18,760 Finding your niche. 557 00:16:18,760 --> 00:16:22,000 Building a strong brand, connecting with your audience. 558 00:16:22,000 --> 00:16:22,960 Authentically. 559 00:16:22,960 --> 00:16:23,720 That's key. 560 00:16:23,720 --> 00:16:26,480 His success shows the power of passion. 561 00:16:26,480 --> 00:16:27,360 And authenticity. 562 00:16:27,360 --> 00:16:28,480 People are drawn to that. 563 00:16:28,480 --> 00:16:30,880 To brands with a purpose, a real story. 564 00:16:30,880 --> 00:16:33,040 It's not just about the product. 565 00:16:33,040 --> 00:16:34,440 I think the biggest takeaway. 566 00:16:34,440 --> 00:16:34,840 Yeah. 567 00:16:34,840 --> 00:16:37,160 Anyone can make a difference. 568 00:16:37,160 --> 00:16:37,880 That's powerful. 569 00:16:37,880 --> 00:16:40,400 He started with a simple idea in his kitchen. 570 00:16:40,400 --> 00:16:41,280 And look at him now. 571 00:16:41,280 --> 00:16:43,520 Changing the way people think about grooming. 572 00:16:43,520 --> 00:16:44,320 It's inspiring. 573 00:16:44,320 --> 00:16:46,200 It shows that even small actions. 574 00:16:46,200 --> 00:16:47,280 Can have a ripple effect. 575 00:16:47,280 --> 00:16:48,600 Choosing the right product. 576 00:16:48,600 --> 00:16:50,280 Contributing to a healthier world. 577 00:16:50,280 --> 00:16:51,520 More sustainable world. 578 00:16:51,520 --> 00:16:52,680 It's a beautiful thing. 579 00:16:52,680 --> 00:16:53,760 So as we finish up. 580 00:16:53,760 --> 00:16:54,160 Yeah. 581 00:16:54,160 --> 00:16:55,280 I want to leave you with this. 582 00:16:55,280 --> 00:16:55,780 OK. 583 00:16:55,780 --> 00:16:58,360 What small step can you take today? 584 00:16:58,360 --> 00:17:00,800 To incorporate more natural products. 585 00:17:00,800 --> 00:17:01,920 Into your routine. 586 00:17:01,920 --> 00:17:03,360 Maybe it's a natural deodorant. 587 00:17:03,360 --> 00:17:05,200 Researching your current products. 588 00:17:05,200 --> 00:17:06,760 Every little bit counts. 589 00:17:06,760 --> 00:17:09,560 His story has shown us that even simple changes. 590 00:17:09,560 --> 00:17:10,800 And have big impact. 591 00:17:10,800 --> 00:17:12,880 It's about taking those first steps. 592 00:17:12,880 --> 00:17:15,320 Embracing the power of natural grooming. 593 00:17:15,320 --> 00:17:17,240 Thanks for joining us on this deep dive. 594 00:17:17,240 --> 00:17:18,200 It's been a pleasure. 595 00:17:18,200 --> 00:17:19,200 Keep exploring. 596 00:17:19,200 --> 00:17:20,200 Keep learning. 597 00:17:20,200 --> 00:17:21,360 And keep diving deep. 598 00:17:21,360 --> 00:17:49,600 See you next time.