All right, let's dive in.
Today, we're gonna explore the world of organic cosmetics.
Ooh, exciting.
Yeah.
And get this, we're focusing on one man's journey.
He was so frustrated with like regular store-bought products
that he decided, you know what?
I'm gonna make my own brand.
Wow.
And it all started with beard oil problems.
Really?
You'll be surprised by what he learned
about natural ingredients.
I'm sure.
And how his passion turned into like a real business.
It's amazing how like a personal need
can spark something so big.
Right.
This deep dive really shows how people are becoming
more aware of what they're putting on their skin
and wanting more transparency.
Transparency is huge.
From the beauty industry, yeah.
Totally.
And our sources actually detail his struggles,
you know, with skin irritation and breakouts.
He was trying all these products,
even a new beard oil and nothing worked.
Ugh, frustrated.
And made him realize, you know,
he had no clue what was in these products
he was using every day.
Have you ever felt that way?
Oh, absolutely.
Yeah.
It's a little unsettling when you stop and think about it.
Yeah, it is.
Like what am I actually putting on my skin?
Exactly.
Yeah.
So instead of just giving up,
he had this like, aha, moment.
He was like, why not try making my own products?
Wow.
With like natural ingredients.
I love that.
That shift in mindset is so inspiring.
It is, it's like taking control, right?
Yeah.
So he jumps into DIY mode.
Head first.
First project, a beard balm.
Of course, beard balm.
Using ingredients like beeswax,
shea butter.
The classics.
Coconut oil and essential oils.
Sounds lovely.
It wasn't perfect at first.
I bet.
But his beard felt so much better.
Gotta feel good.
A little wind like that.
It's those small winds.
Yeah.
That can fuel a bigger project.
Totally.
Yeah.
That initial success was key, you know?
Yeah.
It proved that natural ingredients
could actually work for him.
Given the results he was looking for.
Exactly.
And it's not about being an expert right away.
He just.
Took that first step.
Yeah.
Learned as he went.
I love that.
It's inspiring.
What really struck me was like,
his first successful product was beard balm.
I'm kind of curious.
Was there something about beard care specifically
that like drew him in?
Was there a gap in the market?
Or was it just like a starting point?
That's interesting.
I noticed that our sources don't say specifically.
Right.
But beard care was getting really popular then.
Oh, right.
Maybe he saw an opportunity there.
You know, to cater to that market
with natural alternatives.
Especially since a lot of mainstream beard products
were full of like synthetic stuff.
Like fragrances and.
Yeah.
Fragrances, chemicals, all that.
Yeah, that makes sense.
Yeah.
And you know, as he experimented more,
he started sharing with friends and family.
Oh yeah.
Classic.
And that feedback was like the turning point.
Right.
That validation.
Yeah.
And people you trust.
Exactly.
Can really spark an idea.
It's like, hey, maybe I could turn this into a business.
It's like a classic entrepreneur story, right?
Totally.
Starting with that feedback from your community.
But he didn't just dive in blindly.
He actually did a bunch of market research.
And he discovered like the organic grooming market
was growing, but a lot of brands were either really expensive.
Oh, what?
Or didn't really cater to men who wanted.
Simple, effective.
Right.
Natural products.
So he found his niche early on.
Yeah, it seems like he did.
That's key for building a successful brand.
Knowing your audience.
His journey also shows how important it is
to really understand natural ingredients.
Absolutely.
He became fascinated with them.
Yeah.
Like going beyond just using them
to really understanding how they worked.
Yeah, the science behind it.
He discovered things like coconut oils, antibacterial
properties.
Oh, interesting.
And how Jojoba oil mimics the skin's natural oil.
It's like not just swapping ingredients,
but understanding the why.
Exactly.
That deeper understanding is so crucial.
He discovered, for example, that coconut oil,
while a great moisturizer, can be a bit heavy.
For some skin types, it's comedogenic.
So it can clog pores.
Yeah, clog pores.
Interesting.
It's a saturated fat with a larger molecular size, you see.
OK.
So it doesn't absorb as easily as some lighter oils.
That makes sense.
This led him to experiment with other oils.
Like?
Like Jojoba oil, which is actually a liquid wax ester.
Interesting.
Chemically similar to sebum, are skins natural oil.
So it's lighter.
Yeah, lighter absorbs more readily.
So.
Good for different skin types.
Right.
It's about finding what works best.
It's not just about swapping synthetic for natural.
No, not at all.
It's about understanding, like you said.
Nnuances?
Each ingredient.
Of each ingredient.
And how it interacts with different skin types.
Exactly.
That's a level of detail.
You don't often see in conventional skincare.
It highlights a key principle of organic cosmetics.
Which is?
Using ingredients that work with the skin's natural processes.
Not masking them.
Yeah, instead of masking them with synthetic chemicals.
It's about working with nature, not against it.
I love that.
That's a great point.
It's a philosophy, really.
It reminds me of how he formulated his facial moisturizer.
Oh, yeah.
He was trying to find that balance of hydration
without clogging pores.
Tricky balance.
What's interesting is he was willing to share, not only
his successes, his challenges.
Which were?
He mentioned struggling with a non-irritating shaving cream.
Oh, yeah, that's tough.
And an alcohol-free soothing aftershave balm.
Interesting.
It shows that even with natural ingredients,
formulation can be tricky.
Oh, absolutely.
It's not just like, oh, throw these things together.
It takes time.
Right.
Experimentation.
Finding the right balance.
Of ingredients, textures, scents.
He persevered?
He did.
And the results.
These are themselves.
They do.
And we can't forget the charcoal face mask.
Oh, right.
The charcoal mask.
It seems like that product was a real source of pride for him.
I bet.
He nailed the formulation.
Good for him.
And it became a customer favorite.
The charcoal mask is a great example
of how natural ingredients can be super effective.
Yeah, I was going to say.
Activated charcoal has been used for centuries.
For absorbing impurities, detoxifying the skin.
That's amazing.
It's like ancient wisdom combined with modern techniques.
I love that.
It's like he combined ancient wisdom with modern knowledge.
Create something new.
To create a product that really resonated with people.
It clearly worked.
OK, let's switch gears a bit.
Talk about how he went from hobbyist
to serious business owner.
The big leap.
I'm really curious about that shift.
That's where things get even more interesting.
Going from those homemade labels
to navigating the complexities of inventory.
Right, inventory.
Marketing, production.
It's a whole other world.
It's a whole other level.
A dedication and entrepreneurship.
Stay tuned.
Yes.
We'll explore how he transformed his passion
for natural ingredients to a full-fledged business.
We'll be back.
Yeah, wait.
Welcome back.
We're still diving deep into the world of natural cosmetics.
Following this guy's journey.
Yes.
From just loving natural ingredients
to building a whole business.
That's amazing.
We left off with him realizing there
was a gap in the market for men's natural grooming products.
Right, a need for something different.
What's so interesting is how he took that initial spark
and made it into something real tangible.
It shows real dedication.
It does.
And a willingness to learn, to adapt.
He knew that just making good products wasn't enough.
The first step.
He had to build a whole brand.
A brand that people connect with.
That resonates with his target audience.
He realized, you know.
What?
Those homemade labels weren't going to cut it anymore.
Not for a real business.
So he invested in professional packaging and branding.
Makes sense.
Created a clean, modern, masculine look.
Nice.
What was the thinking behind that shift?
I think he recognized that presentation matters.
Oh, for sure.
It influences how people see a product.
Right, like subconsciously.
When you see sleek packaging, you think quality.
You think trustworthy.
It's true.
He wanted that to reflect the care he put into the formulas.
That makes sense.
It's all part of the brand experience.
He even worked with a graphic designer, right?
He did.
To develop the logo and packaging.
Yeah, to communicate those values.
So he had the products, the branding.
Then comes the real challenge, which is the business side
of things.
Oh, yeah, the nitty gritty.
Inventory management.
Right.
Pricing.
Yeah.
Marketing.
Shipping.
All of it.
It's a whole different world.
It is.
Compared to making beard balm in your kitchen.
Totally different ball game.
It seems almost overwhelming.
It can be, for sure.
But he tackled it, you know?
He did, with the same energy.
With the same curiosity and determination.
As he did with the products.
So he researched everything about running a business.
Yeah, he dug deep.
What areas did he focus on?
Well, he mentions SEO.
Search engine optimization.
Yeah, so people would find his products online.
Smart.
Then there's social media marketing.
Right.
Building email lists, even working with influencers.
Oh, wow.
Influencer.
It's a whole multifaceted approach.
He had to figure out the practical side, too.
The logistics.
Producing and shipping.
Right.
He started out handmade.
But his demand grew.
Yeah, he couldn't keep up on his own.
Exactly.
That's a big moment for any business.
Recognizing when it's time to scale up.
He had to bring in help, get a bigger workspace.
He's playing the process.
Adact and evolve.
Exactly.
It seems like social media was huge for him.
It was.
He specifically mentions Instagram.
Oh, interesting.
Makes sense.
It's very visual.
For sure, for his products.
He'd showcase them, share behind the scenes stuff.
I love that.
Even feature customer testimonials.
It's all about community.
Yeah, more than just selling.
He's telling a story.
Sharing his values.
And it seems like it really resonated with people.
People connect with that authenticity.
He built a loyal following.
Who believe in the brand.
Yeah, his commitment to natural ingredients.
Yeah.
Ethical sourcing.
It's not just marketing.
It's genuine.
It's who he is.
And that attracts customers who share those values.
It's like he tapped into this movement.
Of conscious consumers.
Who are paying attention.
To what they're using, where it comes from.
OK, let's get back to his core message.
Which is?
Why natural grooming matters.
Right.
He talks about his own struggles.
With conventional products irritating his skin.
A lot of people can relate to that.
Oh, yeah, for sure.
It's a common experience.
He gets into the potential harm.
Synthetic chemicals.
Fragrances.
Reservatives.
All that stuff.
That's in so many products.
Yeah, mainstream grooming products.
And he contrasts that with.
Yeah.
The benefits of natural oils, butters, extracts.
Nourishing the skin.
Protecting it.
Without harsh side effects.
It's not just about looking good.
It's about taking care of yourself.
Choosing products that are good for you.
Holistic approach to well-being.
What stood out to you about his discussion
of natural versus conventional?
His emphasis on sustainable sourcing.
Oh, yeah, that was great.
He talks about the environmental impact.
Of petrochemicals.
Used in so many conventional products.
And he advocates for like.
Ingredients that are good for us.
And good for the planet.
So win-win.
Was there a specific example of this?
He talks about his packaging.
Oh, yeah.
He considered plastic at first.
Like the standard.
Yeah, but decided on glass and recyclable materials.
Nor expensive.
But it aligned with his values.
He put his principles into action.
He walked the walk.
It shows he's not just building a business.
There's a bigger purpose.
He wants to make a positive impact.
Absolutely.
It makes you think, how can we apply these principles?
In our own lives.
She's easy to feel overwhelmed.
With all the products out there.
All the information, the conflicting information.
It's a lot.
That's where conscious consumerism comes in.
Right, he encourages us to question things.
The ingredients in our products.
Do some research.
Support brands that align with our values.
It's about being proactive.
Taking ownership of our well-being.
And the impact our choices have.
Changing everything overnight can be daunting, though.
It can.
Order some practical steps.
He suggests starting with one product.
OK, like what?
Maybe a natural deodorant.
OK.
Or a DIY face mask.
I could try that.
Or just research what's in your current product.
Let's start somewhere.
Even small changes make a difference.
It's about progress, not perfection.
Exactly.
Every step towards a more natural routine.
Is a step in the right direction.
His journey wasn't just about personal choices, though.
It was about building a business.
What can aspiring entrepreneurs learn from him?
He found his niche, built a strong brand.
Used social media authentically.
But the biggest lesson.
Yeah.
Stay true to your vision.
Let your passion guide you.
It's inspiring to see how he took an idea.
And turned it into this thriving business.
It really shows the power of passion.
And his journey isn't over yet.
He's still innovating, exploring new ingredients.
I'm excited to see what he does next.
It leaves you feeling optimistic.
About the future of natural cosmetics.
OK, let's take a step back for a second.
All right.
What are the key takeaways from his experience?
His entrepreneurial journey.
His passion for natural ingredients.
His commitment to building a brand that reflects his values.
We'll explore all that in the final part of our deep dive.
Stay tuned as we wrap up this inspiring story.
We'll uncover those lasting takeaways.
You can apply to your own life.
Whether you're an entrepreneur, a conscious consumer.
Or just someone who's curious about natural grooming.
We'll be right back.
All right, welcome back.
We're wrapping up our deep dive into natural cosmetics,
really digging into the key takeaways
from this guy's journey.
Yeah, there's a lot to unpack here.
What really hit me is this goes beyond just business.
It's bigger than that.
It's about how we think about the products we use,
the impact they have on our health.
And on the planet.
On the planet, yeah.
He's pushing for a more conscious way of consuming.
It's about taking ownership.
Our choices.
Exactly.
He questioned everything, you know?
He wasn't afraid to experiment.
He was like, we don't have to just accept what's out there.
We can demand better.
You can be curious, do our research.
We don't have to be scientists to do that.
That DIY approach is so inspiring.
It is.
It shows we can take control of what we put on our bodies.
Even small things, like a homemade face mask.
Yeah.
Or trying natural oils for your hair.
It's empowering.
And it all starts with understanding the ingredients,
right?
Absolutely.
He didn't just swap things out.
He went deep.
He learned about each ingredient.
Beyond the marketing, beyond the buzzwords.
Really understanding what's going on our skin.
There are resources out there, like the EWG Skin Deep database.
Oh, yeah, that's a good one.
It gives safety ratings, information
about potential hazards.
For so many ingredients and personal care products.
It's a great tool for making informed choices.
For sure.
I also loved how he stressed those small steps, you know?
Yeah, it doesn't have to be overwhelming.
You don't have to change everything overnight.
It's a process.
Incorporating natural alternatives gradually.
That's encouraging for people who feel like.
Overwhelmed.
Overwhelmed by the whole thing.
It's not all or nothing.
Exactly.
Swap out one product.
Well, already a step in the right direction.
It all adds up.
Another thing that stuck with me.
What's that?
How personal health and the environment, they're connected.
It's all intertwined.
His focus on sustainable sourcing.
Yeah.
Shows we can make choices that benefit both.
Us and the plant.
Supporting brands that care about ethical sourcing.
Eco-friendly packaging.
It's powerful using your money to support your values.
Voting with your dollars.
Encouraging businesses to do the right thing.
It makes a difference.
And his story is a great example for entrepreneurs too.
Oh, definitely.
Finding your niche.
Building a strong brand, connecting with your audience.
Authentically.
That's key.
His success shows the power of passion.
And authenticity.
People are drawn to that.
To brands with a purpose, a real story.
It's not just about the product.
I think the biggest takeaway.
Yeah.
Anyone can make a difference.
That's powerful.
He started with a simple idea in his kitchen.
And look at him now.
Changing the way people think about grooming.
It's inspiring.
It shows that even small actions.
Can have a ripple effect.
Choosing the right product.
Contributing to a healthier world.
More sustainable world.
It's a beautiful thing.
So as we finish up.
Yeah.
I want to leave you with this.
OK.
What small step can you take today?
To incorporate more natural products.
Into your routine.
Maybe it's a natural deodorant.
Researching your current products.
Every little bit counts.
His story has shown us that even simple changes.
And have big impact.
It's about taking those first steps.
Embracing the power of natural grooming.
Thanks for joining us on this deep dive.
It's been a pleasure.
Keep exploring.
Keep learning.
And keep diving deep.
See you next time.