Hey everyone, remember that blog post you sent
about the 41 eBooks?
The one where the author totally transformed
their online business because of them.
Oh yeah, the SEO and social media marketing ones, right?
That's the one.
We'll get ready because in this deep dive,
we're gonna break down and pull out
all the best tips and tricks.
So basically we're gonna help our listeners
use that post to improve their own businesses.
Exactly, we'll cover everything from like Etsy tag tactics
to those Pinterest image secrets you always hear about.
Oh, and don't forget the whole domain authority thing.
Ooh, yeah, that's a big one.
Get ready folks, this is gonna be awesome.
You know what's really interesting about this blog post
is that it's not just about the 41 eBooks themselves.
It's like a real life success story.
You know what I mean?
Totally, like it shows you that it's possible
to go from feeling totally lost
to actually building a thriving business online.
And I think that's what makes it resonate
with so many people, especially those just starting out.
Especially because there's just so much info out there
about online marketing.
It's overwhelming.
For sure, like I remember when I first started,
it was so confusing, I didn't even know where to begin.
It's like information overload.
Exactly, and this author, they were putting so much effort
into their Etsy shop, but...
They just couldn't seem to get those sales, huh?
Yeah, like they were missing some key ingredient
or something.
And that's where those eBooks came in.
Like they became their secret weapon.
Ooh, I like that.
Their secret weapon.
So tell me more, what did they do?
Well, the author talks about how some of these eBooks
really open their eyes to Etsy tags.
Okay, interesting.
And how to use tools like Marmaline and E-Rank
to actually make them work for you.
See, those are the kind of tools I need in my life.
I've heard of them.
Oh, they're game changers.
But I just, I don't know, I haven't taken the plunge yet.
Well, the author, they go into detail about how they actually
usd those tools in the blog post.
Oh, so it's like a step-by-step guide.
Yeah, pretty much.
I mean, at the end of the day,
they went from just like randomly choosing tags.
Right, just throwing spaghetti at the wall
and seeing what sticks.
Exactly.
But after reading those eBooks,
they figured out how to target keywords
that real people were actually searching for.
Okay, so they started speaking the language
of their customers.
Exactly.
And their sales started going up.
See, that's what I'm talking about.
That's the kind of stuff our listeners need to hear.
Right, it's about working smarter, not harder.
Totally.
Now, they also mentioned the whole visual thing, right?
Like, especially on Pinterest.
Oh, absolutely.
That's where things get really interesting.
All right, let's hear it.
The author is a big behavior in creating Pinterest images
that are actually like clickable.
Okay, so not just pretty pictures,
but images that actually make people want to click
and learn more.
Exactly.
It's about grabbing their attention,
stopping them from scrolling, and making them curious.
It's like you gotta think like a visual storyteller.
You got it.
And the author even shares tips on image composition,
you know, how to make those images really pop.
See, that's the goal that I'm talking about.
Yeah.
Practical advice that people can actually use.
Right, actionable steps.
But okay, let's say you get people clicking on your pins
and heading to your site.
All right, yeah.
You gotta make sure that your website is like,
well respected by the search engines too, right?
Oh, you're talking about domain authority.
Yeah, that's the one.
I hear it thrown around all the time,
but honestly.
It's a bit of a mystery, right?
Kinda, like break it down for me.
What is it really?
Think of it like your website's reputation online.
Okay.
Like how much street credit has.
Okay, I can dig that.
So the higher your domain authority.
The more Google trusts you.
Exactly.
And the more likely you are to show up higher
in search results.
Which means more eyeballs on your products.
You got it.
Okay.
And the blog post talks about how the author
used those e-books to actually boost their domain authority.
So there are actual steps you can take.
There are.
And they focused on things like getting back links
from other websites.
Okay, so like getting other sites to vouch for you basically.
Exactly.
And also making sure their website was easy
for search engines to understand,
like having a clear structure.
You know, it's funny because it's kind of like high school.
Oh, so?
The whole popularity thing, you know?
You want the cool kids to like.
I see your point.
The cool websites in this case.
Exactly.
Now the author also mentioned making little tweaks
to their SEO.
Oh yeah, they said that you don't have to be a tech genius
to make an impact.
Music to my ears.
Yeah.
I am not a tech genius.
Right.
And one thing they focused on were those little snippets
of text that show up under search results.
The meta descriptions.
Yes, they're like tiny little ads for your website.
Okay, so how do you make them work for you?
The author learned from the e-books
how to make them super compelling.
Okay.
And they made sure to sprinkle in those keywords
that people are searching for.
So it's like you're telling Google exactly
what your page is about.
Right.
And they saw a huge jump in how many people actually clicked
on their links.
Wow, so little tweaks, big results.
Exactly.
It's all about those little details.
I love it.
So we've covered Etsy, Pinterest, SEO.
You think you're what I'm thinking?
I think I am.
Are we about to dive headfirst into the world
of digital marketing strategy?
Buckle up because we're just getting started.
And next time, we'll talk about how this author
used social media to build a loyal following.
Wait, there's more.
Oh, there's so much more.
We've only just scratched the surface.
Ooh, this is getting good.
Can't wait to hear what other secrets we uncover.
See you in part two.
Welcome back, everyone.
I'm so excited to keep digging into all this amazing info
from those 41 e-books.
Right, I feel like we just scratched the surface last time.
Totally.
And there's so many more gems to uncover.
Last time we talked, Etsy and Pinterest
even got into a bit of SEO and domain authority.
But this time, I want to jump into something
the author really emphasized.
Oh, let's hear it.
What's next on our journey?
Remember how we talked about building a community
on Facebook?
Yeah, the whole Facebook group thing.
Well, that actually ties into something else
the author was super passionate about.
Email marketing.
Really, I mean, it seems kind of old school.
Right, especially with all the social media stuff going on.
It's one of those things I know I should be doing, but...
But it feels kind of daunting.
Exactly.
Did the e-books have anything to say about that?
Oh, yeah, they definitely did.
And the author actually tried out
a bunch of different email approaches.
Oh, cool, like what?
Well, there was one e-book they were really excited about.
It helped them create a welcome email sequence.
Okay, a welcome sequence.
Break that down for me.
So basically, whenever someone signs up
for their email list, they automatically get a series
of emails kind of introducing them
to the brand and the products.
So it's like having a personal assistant.
Exactly.
It's all automated, but it feels personalized.
And that way you're building that relationship from day one.
Exactly.
It's all about nurturing those connections.
Now, that makes a lot of sense.
But let's be real, running an online business...
It's a lot of work.
It is.
Like there's always a million things to do.
Did the e-books offer any tips for managing all that?
Yeah, like how do you avoid going completely crazy?
Well, the author actually dedicates a whole section
in their blog post to productivity and time management.
No way!
That's amazing.
Yeah, they said that those e-books were game changers
when it came to actually getting things done.
Okay, I'm all ears.
Spill the beans.
What kind of strategies are we talking about?
One e-book they loved talked
about batching similar tasks together.
Okay, so like instead of switching back and forth
between a million things.
Exactly.
You set aside specific blocks of time for each task.
Oh, so like instead of writing a social media post,
then answering an email, then packing an order.
You do all your social media stuff at once,
then all your emails, then all your packing.
I mean, that actually makes a lot of sense.
When I jump between tasks,
I feel like I get nothing done.
Right, it's about focusing your energy
and getting into a flow.
Did the author mention anything about like prioritizing?
Oh yeah, totally.
They talked about a framework from one of the e-books
that helps you decide which tasks to do first.
Okay, how does that work?
Basically, you figure out which tasks have the biggest impact
and which ones are the most urgent.
So it's about being strategic with your time.
Exactly.
It helps you avoid getting bogged down and busy work.
Because at the end of the day,
you wanna be working on things
that actually moves the needle.
Exactly, it's all about working smarter,
not harder, remember?
Absolutely.
Now, all of this is great for the external stuff,
like the marketing and the to-do list.
Right.
But running a business,
there's also a big internal component too, right?
Oh yeah, definitely.
Like your mindset, your attitude.
Did the e-books address that at all?
They did.
In fact, the author shared a really personal story
about struggling with self-doubt.
I think we can all relate to that.
Right, and they found this one e-book
that was all about using affirmations and visualizations.
Interesting, so it's like retraining your brain
to think more positively.
Exactly, and the author said it was super powerful
for staying motivated and believing in themselves.
It's like that saying,
whether you think you can or you think you can't,
you're right.
I love that, so true.
So we've talked about the power of positive thinking,
but what about branding?
Did those e-books touch on that?
Oh, they did.
And actually, that was another area
where the author said the e-books were super helpful.
Really?
What were they struggling with?
Well, at first they felt kind of lost
when it came to defining their brand identity.
Yeah, like what makes their brand unique?
Exactly, but one of the e-books provided a framework
for figuring all that out,
like clarifying their brand voice and values.
Ooh, that sounds helpful.
Did they mention any specific exercises or tools?
Oh yeah, they did.
One e-book suggested creating a mood board
with images and colors and fonts.
Ooh, a mood board, that's fun.
It is, it's a way to visually capture
the essence of your brand.
I love that, so it's like giving your brand a personality.
Exactly, but then the question is,
how do you actually tell your brand's story?
Yeah, how do you connect with people on an emotional level?
Well, another e-book they loved dove into crafting
a compelling brand story.
Interesting, what was their approach?
They focused on going beyond just listing features
and benefits, you know.
Right.
They really encouraged the author to tap into their why,
their passion, their purpose.
So it's about sharing what makes you unique,
what drives you.
Exactly, and that authenticity
is what resonates with people.
Okay, I'm totally getting this,
but once you've got your branding figured out.
Then comes the marketing.
Right, but how do you know if it's actually working?
That's where analytics come in.
Analytics, that sounds complicated.
I know, but trust me, it's not as scary as it seems.
Did the e-books offer any guidance on that?
Oh, totally.
They stress the importance of tracking data,
measuring results.
So like actually looking at the numbers
to see what's working and what's not.
Exactly, it's about making informed decisions.
That makes sense,
but I'm still a little fuzzy on how to actually de-o that.
Well, the author raved about this one e-book
that walked them through setting up website analytics.
Oh wow, so like step-by-step instructions.
Yeah, pretty much.
And they learned how to track things like
website traffic and conversion rates.
So they could see how many people were visiting their site
and how many were actually buying something.
Exactly, and they could also track
their social media engagement.
Oh wow, that's a lot of data.
It is, but the key is to focus on the metrics
that matter most for your business.
So it's not just about blindly posting content,
it's about understanding what's resonating
with your audience.
Exactly, and then using that data
to adjust your strategy.
That makes so much sense.
It's like a constant feedback loop.
You got it, you're always learning, always improving.
I love that.
So we've covered a lot of ground here
from creating content to tracking results.
But remember, this is all based on one person's experience
with these 41 e-books.
Yeah, and I'm already feeling so inspired.
Imagine what our listeners can do with all this info.
That's what's so exciting is about taking these insights
and making them your own.
Right, like adding your own unique twist,
your own personality.
And that's what we'll talk about next time
in the grand finale of our deep dive.
Ooh, I can't wait, this is getting good.
See you in part three.
Welcome back everyone, it's the final part of our deep dive
and I am so pumped to see what other secrets we uncover.
Me too.
We've covered a lot of ground already,
from Pinterest visuals to Gmail marketing
and even like the mindset stuff.
Yeah, it's been quite a journey,
but I know we've still got some juicy insights to share.
Oh, absolutely.
Today we're gonna tie everything together
and talk about how to create like
a killer digital marketing strategy.
A strategy, ooh, I like the sound of that.
Because honestly, sometimes it feels like
I'm just throwing things at the wall
and hoping something sticks.
I totally get it, it can feel overwhelming.
It does, so how do we create a strategy
that actually, you know, works?
Oh, this author, they had one main tool
that helped them stay organized and consistent.
Oh, I'm intrigued.
Tell me more.
A content calendar.
Okay, I've heard of those, but.
But they seem a little intimidating.
A little, like planning everything out in advance.
Who has time for that?
I know, I know.
But trust me, it's worth it.
Think of it like a roadmap for your content.
Okay, a roadmap, I like that.
So instead of just posting randomly
whenever you think of something.
You've got a plan.
You know what you wanna share,
when you wanna share it, and on which platforms.
So you're being proactive instead of reactive.
Exactly.
And the author said it was a total game changer
for their business.
Oh, how so?
Well, for one thing, it helped them stay consistent.
You know, like they were always putting out
valuable content.
That's huge.
Consistency is key.
It is.
And that helped them stay top of mind with their audience.
So people were always thinking about their brand,
even when they weren't actively shopping.
Exactly.
And they even said it saved them a ton of time and stress.
Okay, now you're really talking my language.
Less stress, more time, I'm sold.
Right, so tell me, have you ever tried
using a content calendar before?
You know, I've dabbled, but I haven't found a system
that really works for me.
Well, the author actually said
they tried a bunch of different things.
Oh, interesting, what did they end up using?
A simple spreadsheet.
No way, really, just a basic spreadsheet.
That's all they needed.
They had columns for each platform each day of the week,
and then they just filled in the cells
with your planned content.
Wow, so it can be as simple or as complex
as you want it to be?
Exactly.
You can use fancy software or just stick with the basics.
The important thing is to find a system that works for you.
Exactly.
Now, the next question is,
how do you come up with all those content ideas?
Yeah, that's always the biggest hurdle for me.
Like, what do I even post about?
Well, the author had some great advice for that.
They said it all starts with understanding
your target audience.
Okay, so like, who are you trying to reach?
What are they interested in?
Exactly, and then you create content
that actually provides value to them.
So it's not just about selling your products,
it's about being helpful, informative, entertaining.
You got it.
And the author also suggested brainstorming content themes
based on your products or industry trends
or even frequently asked questions from your customers.
Ooh, that's a good one.
Like, use the questions your customers
are already asking as inspiration.
Exactly, it's like giving them the answers
they're already looking for.
Okay, I'm starting to see how this all fits together,
but I have to say.
That's it.
Managing all of this,
like the content creation, the scheduling, the tracking,
it seems like it would require
some serious organizational skills.
Oh yeah, for sure.
And the author was super upfront about that.
They said they couldn't have done it without...
Project management tools.
Ooh, project management tools, like Trello or Asana.
Exactly, those are great examples.
They help you break down big projects into smaller tasks,
set deadlines, and track your progress.
It's like having a virtual assistant.
Right, they keep you on track and organized.
Did the author give any specific examples
of how they used those tools?
Oh yeah, they said they used them for everything
from product development to social media marketing
to customer service.
Wow, so they really integrated them
into every aspect of their business.
They did, and they said it made a huge difference
in their productivity and efficiency.
Okay, I'm officially convinced I need to get on board
with these project management tools.
You won't regret it.
But remember, even with all this organization and planning,
you still gotta make sure your efforts
are actually paying off.
Right, we talked about analytics before, but...
But it's worth revisiting.
Totally, because data is king, right?
It is, and the author shared some really cool examples
of how they used data to improve their business.
Oh, let's hear it, what kind of examples?
Well, for one thing, they used analytics
to figure out which of their blog posts
and social media content were performing the best.
Okay, so they could see what was resonating
with their audience and then create more
of that kind of content.
Exactly, it's about using data to double down
on what works.
Makes sense.
Did they mention anything about A-B testing?
Oh yeah, they were big fans of that.
They used it to test different versions
of their website copy, email subject lines,
even social media ads.
So they were constantly experimenting and tweaking things
to see what got the best results.
Exactly, it's all about optimization.
You know, it's amazing to see how all these pieces fit together.
I know, right?
From those captivating Pinterest images
to building relationships through email,
to using data to fine tune your strategy.
It's like you're building this incredible machine
for online success.
That's a great way to put it.
And the best part is, this is just one person's journey
with these 41 eBooks.
Imagine what you can achieve by taking these insights
and applying them to your own unique business.
That's what's so exciting.
It's not about copying someone else's blueprint,
it's about taking inspiration and making it your own.
Exactly, so go out there, experiment, learn, have fun.
I love it.
Well, this deep dive has been an absolute blast.
I'm so glad you enjoyed it.
We've covered so much ground, and I feel like I've learned a ton.
I'm ready to take my online business to the next level.
That's what we like to hear.
Remember, the real magic happens when you take action.
So true.
Thanks for being our guide on this amazing journey.
It's been my pleasure.
Now go out there and make those online business dreams a reality.
We'll see you next time for another deep dive.