1 00:00:00,000 --> 00:00:03,200 Ever feel like you're just drowning in all the digital marketing advice out there? 2 00:00:03,200 --> 00:00:04,760 Oh yeah, I know that feeling. 3 00:00:04,760 --> 00:00:08,520 Like every day there's some new guru promising you the secret formula. 4 00:00:10,520 --> 00:00:14,920 Well, today we're doing a deep dive into a review we found of this ebook. 5 00:00:14,960 --> 00:00:15,600 Okay. 6 00:00:16,160 --> 00:00:17,920 Unlock your business potential. 7 00:00:18,600 --> 00:00:23,440 The ultimate digital marketing guide to skyrocket your success. 8 00:00:23,800 --> 00:00:24,760 Catchy title. 9 00:00:24,760 --> 00:00:25,120 Right. 10 00:00:25,120 --> 00:00:25,400 Yeah. 11 00:00:25,720 --> 00:00:27,120 We'll see if it lives up to the hype. 12 00:00:27,280 --> 00:00:27,840 Definitely. 13 00:00:27,840 --> 00:00:33,040 But more importantly, we want to see if it can actually help you out there listening. 14 00:00:33,040 --> 00:00:33,440 Right. 15 00:00:33,440 --> 00:00:36,320 Navigate this crazy world of digital marketing. 16 00:00:36,320 --> 00:00:38,480 Exactly, because it is always changing. 17 00:00:38,480 --> 00:00:40,480 So it can be so hard to keep up. 18 00:00:40,480 --> 00:00:41,040 Absolutely. 19 00:00:41,040 --> 00:00:43,400 And the reviewer actually started off pretty skeptical too. 20 00:00:43,400 --> 00:00:44,160 Oh really? 21 00:00:44,160 --> 00:00:47,160 Yeah, especially with that $37 price tag. 22 00:00:47,160 --> 00:00:48,120 Yeah, I get that. 23 00:00:48,120 --> 00:00:49,560 But they were pleasantly surprised. 24 00:00:49,560 --> 00:00:50,000 Oh good. 25 00:00:50,000 --> 00:00:51,680 By some of the insights in this ebook. 26 00:00:51,680 --> 00:00:52,520 Interesting. 27 00:00:52,520 --> 00:00:57,320 And one of the first things that jumped out at them was a fresh perspective on audience 28 00:00:57,320 --> 00:00:58,120 segmentation. 29 00:00:58,120 --> 00:00:59,080 Okay, I'm listening. 30 00:00:59,080 --> 00:01:04,600 They were saying that before reading this ebook, they were basically trying to hit a bull's 31 00:01:04,600 --> 00:01:05,880 eye with a blindfold on. 32 00:01:05,880 --> 00:01:06,440 Oh wow. 33 00:01:07,000 --> 00:01:07,720 Yeah, I can see that. 34 00:01:07,720 --> 00:01:08,840 When it came to their marketing. 35 00:01:08,840 --> 00:01:09,320 Definitely. 36 00:01:09,880 --> 00:01:11,560 I think a lot of people can relate to that. 37 00:01:11,560 --> 00:01:11,960 Totally. 38 00:01:11,960 --> 00:01:16,840 And you know, the ebook talks about this concept called psychographic segmentation. 39 00:01:16,840 --> 00:01:17,160 Okay. 40 00:01:17,160 --> 00:01:18,040 Yeah, I've heard of that. 41 00:01:18,040 --> 00:01:21,800 So it goes beyond just basic demographics like age and location. 42 00:01:21,800 --> 00:01:22,200 Right. 43 00:01:22,200 --> 00:01:27,080 It's about understanding, you know, the values and lifestyles and motivations of your audience. 44 00:01:27,080 --> 00:01:29,000 The why behind their decisions. 45 00:01:29,000 --> 00:01:29,880 Exactly. 46 00:01:29,880 --> 00:01:30,840 Yeah, that's huge. 47 00:01:30,840 --> 00:01:34,760 And it's about figuring out why people do the things they do. 48 00:01:34,760 --> 00:01:35,400 Makes sense. 49 00:01:35,400 --> 00:01:36,600 Why they buy what they buy. 50 00:01:36,600 --> 00:01:37,000 Yeah. 51 00:01:37,000 --> 00:01:39,240 And for the reviewer, this was like a light bulb moment. 52 00:01:39,240 --> 00:01:40,120 Really? 53 00:01:40,120 --> 00:01:40,600 Yeah. 54 00:01:40,600 --> 00:01:43,880 They realized that they had been targeting way too broadly. 55 00:01:43,880 --> 00:01:44,280 Okay. 56 00:01:44,280 --> 00:01:50,680 And they discovered this whole niche group of eco-conscious consumers who actually 57 00:01:50,680 --> 00:01:52,520 perfect fit for some of their products. 58 00:01:52,520 --> 00:01:53,160 Interesting. 59 00:01:53,160 --> 00:01:55,160 But they had totally been missing them before. 60 00:01:55,160 --> 00:01:56,680 Yeah, I see that. 61 00:01:56,680 --> 00:02:01,400 So they started tailoring all of their marketing efforts to this specific audience. 62 00:02:01,400 --> 00:02:01,960 Gotcha. 63 00:02:01,960 --> 00:02:07,640 So, you know, things like their blog posts, their social media content, even their ads. 64 00:02:08,520 --> 00:02:09,160 Interesting. 65 00:02:09,160 --> 00:02:11,960 Everything was speaking directly to the values of this group. 66 00:02:12,520 --> 00:02:13,080 Makes sense. 67 00:02:13,080 --> 00:02:14,280 And the results were impressive. 68 00:02:15,000 --> 00:02:16,760 Like what kind of results are we talking about? 69 00:02:16,760 --> 00:02:19,960 They saw a 25% boost in click through rates. 70 00:02:19,960 --> 00:02:20,600 Wow. 71 00:02:20,600 --> 00:02:23,240 And a 15% increase in conversions. 72 00:02:23,240 --> 00:02:24,440 That's amazing. 73 00:02:24,440 --> 00:02:25,640 Yeah, pretty incredible, right? 74 00:02:25,640 --> 00:02:25,880 Yeah. 75 00:02:25,880 --> 00:02:29,240 I mean, those are numbers that I think anyone would want for their business. 76 00:02:29,240 --> 00:02:29,640 For sure. 77 00:02:29,640 --> 00:02:36,040 And it really highlights the power of, you know, focusing on that why behind customer behavior. 78 00:02:36,040 --> 00:02:37,880 It's not just about getting your message out there. 79 00:02:37,880 --> 00:02:41,720 It's about making sure that message resonates with the right people. 80 00:02:41,720 --> 00:02:42,200 Exactly. 81 00:02:42,200 --> 00:02:43,240 At the right time. 82 00:02:43,240 --> 00:02:43,480 Okay. 83 00:02:43,480 --> 00:02:46,520 So let's shift gears a bit and talk about content marketing. 84 00:02:46,520 --> 00:02:46,920 Right. 85 00:02:46,920 --> 00:02:51,400 I don't know about you, but I've definitely been guilty of just throwing spaghetti at the wall. 86 00:02:51,400 --> 00:02:52,120 Oh, yeah. 87 00:02:52,120 --> 00:02:54,440 And seeing what sticks when it comes to my content. 88 00:02:54,440 --> 00:02:55,480 We've all been there. 89 00:02:55,480 --> 00:02:57,720 And the reviewer actually used that same phrase. 90 00:02:57,720 --> 00:02:58,280 Right. 91 00:02:58,280 --> 00:02:59,880 Throwing spaghetti at the wall. 92 00:02:59,880 --> 00:03:00,680 That's funny. 93 00:03:00,680 --> 00:03:02,280 To describe their old strategy. 94 00:03:02,280 --> 00:03:02,840 Yeah. 95 00:03:02,840 --> 00:03:07,240 But this e-book introduced them to this idea of evergreen content. 96 00:03:07,240 --> 00:03:07,560 Okay. 97 00:03:07,560 --> 00:03:07,880 Yeah. 98 00:03:07,880 --> 00:03:10,200 I know evergreen content is super valuable. 99 00:03:10,200 --> 00:03:10,600 Totally. 100 00:03:10,600 --> 00:03:12,120 It just keeps working for you. 101 00:03:12,120 --> 00:03:12,600 It does. 102 00:03:12,600 --> 00:03:13,240 Over time. 103 00:03:13,240 --> 00:03:15,560 And the reviewer was really intrigued by this concept. 104 00:03:15,560 --> 00:03:15,960 Yeah. 105 00:03:15,960 --> 00:03:18,760 So they started creating, you know, in-depth guides. 106 00:03:18,760 --> 00:03:19,320 Are? 107 00:03:19,320 --> 00:03:20,360 How-to articles. 108 00:03:21,000 --> 00:03:23,480 And they even branched out into different formats. 109 00:03:23,480 --> 00:03:23,880 Like what? 110 00:03:23,880 --> 00:03:27,320 Like videos, infographics, even podcasts. 111 00:03:27,320 --> 00:03:28,040 Oh, cool. 112 00:03:28,040 --> 00:03:28,200 Yeah. 113 00:03:28,200 --> 00:03:31,160 They were really trying to, you know, cater to different learning styles. 114 00:03:31,160 --> 00:03:31,720 That's smart. 115 00:03:31,720 --> 00:03:33,640 And preferences within their audience. 116 00:03:33,640 --> 00:03:33,880 Right. 117 00:03:33,880 --> 00:03:37,160 Because not everyone wants to read a 2000-word blog post. 118 00:03:37,160 --> 00:03:37,720 Exactly. 119 00:03:37,720 --> 00:03:38,280 Yeah. 120 00:03:38,280 --> 00:03:44,200 And one of their biggest successes was this guide they created on sustainable living tips. 121 00:03:44,200 --> 00:03:45,080 Oh, perfect. 122 00:03:45,080 --> 00:03:47,960 Which, you know, makes sense given their target audience. 123 00:03:47,960 --> 00:03:48,520 Right. 124 00:03:48,520 --> 00:03:53,000 And it just became this cornerstone of their content marketing strategy. 125 00:03:53,000 --> 00:03:53,480 Yeah. 126 00:03:53,480 --> 00:03:55,000 Attracting tons of traffic. 127 00:03:55,000 --> 00:03:57,240 And establishing them as a go-to resource. 128 00:03:57,240 --> 00:03:57,560 Nice. 129 00:03:57,560 --> 00:03:59,240 For eco-conscious consumers. 130 00:03:59,240 --> 00:03:59,880 That's awesome. 131 00:03:59,880 --> 00:04:00,840 I love that. 132 00:04:00,840 --> 00:04:05,160 It's a great example of how evergreen content can just have this lasping impact. 133 00:04:05,160 --> 00:04:06,440 Yeah, absolutely. 134 00:04:06,440 --> 00:04:07,720 Now let's talk about SEO. 135 00:04:07,720 --> 00:04:08,520 Okay. 136 00:04:08,520 --> 00:04:09,640 Everyone's favorite topic. 137 00:04:09,640 --> 00:04:10,120 Right. 138 00:04:10,120 --> 00:04:10,680 Yeah. 139 00:04:10,680 --> 00:04:15,480 The reviewer admitted that they felt pretty lost when it came to SEO. 140 00:04:15,480 --> 00:04:15,880 Yeah. 141 00:04:15,880 --> 00:04:16,840 Can be intimidating. 142 00:04:16,840 --> 00:04:18,600 Especially some of the more advanced concepts. 143 00:04:18,600 --> 00:04:19,160 Definitely. 144 00:04:19,160 --> 00:04:22,040 But the e-book did a good job of breaking things down. 145 00:04:22,040 --> 00:04:22,840 Okay. 146 00:04:22,840 --> 00:04:26,840 And one of the key takeaways was the importance of keyword intent. 147 00:04:26,840 --> 00:04:27,800 Keyword intent. 148 00:04:27,800 --> 00:04:29,000 Yeah, that's crucial. 149 00:04:29,000 --> 00:04:33,160 So it's not just about, you know, choosing the right keywords. 150 00:04:33,160 --> 00:04:33,560 Right. 151 00:04:33,560 --> 00:04:37,400 It's about understanding what people are actually searching for. 152 00:04:37,400 --> 00:04:38,600 Like what's their motivation? 153 00:04:38,600 --> 00:04:39,160 Exactly. 154 00:04:39,160 --> 00:04:40,600 Are they looking for information? 155 00:04:40,600 --> 00:04:41,080 Mm-hmm. 156 00:04:41,080 --> 00:04:42,440 Are they trying to buy something? 157 00:04:42,440 --> 00:04:42,680 Yeah. 158 00:04:42,680 --> 00:04:45,000 Or are they just trying to find a specific website? 159 00:04:45,000 --> 00:04:46,520 You gotta think like your audience. 160 00:04:46,520 --> 00:04:47,000 You do. 161 00:04:47,000 --> 00:04:47,560 Yeah. 162 00:04:47,560 --> 00:04:53,320 And the e-book emphasized moving away from those broad generic keywords. 163 00:04:53,320 --> 00:04:53,880 Right. 164 00:04:53,880 --> 00:04:56,520 And focusing on longer, more specific keywords. 165 00:04:56,520 --> 00:04:57,720 Long tail keywords. 166 00:04:57,720 --> 00:04:58,120 Exactly. 167 00:04:58,120 --> 00:04:58,920 They're the more target. 168 00:04:58,920 --> 00:04:59,720 They are. 169 00:04:59,720 --> 00:05:02,600 And they really target the specific needs of users. 170 00:05:02,600 --> 00:05:03,160 Makes sense. 171 00:05:03,160 --> 00:05:05,320 So instead of just targeting digital marketing, 172 00:05:05,320 --> 00:05:09,400 you might target how to improve digital marketing for small businesses. 173 00:05:09,400 --> 00:05:10,520 Oh, okay. 174 00:05:10,520 --> 00:05:10,760 Yeah. 175 00:05:10,760 --> 00:05:11,960 That's much more specific. 176 00:05:11,960 --> 00:05:13,000 Much more specific. 177 00:05:13,000 --> 00:05:13,400 Yeah. 178 00:05:13,400 --> 00:05:16,680 And the reviewer saw some serious results from this shift. 179 00:05:16,680 --> 00:05:17,480 Like what? 180 00:05:17,480 --> 00:05:20,200 So they started focusing on these long tail keywords. 181 00:05:20,200 --> 00:05:20,920 Okay. 182 00:05:20,920 --> 00:05:24,760 They optimized their websites meta descriptions and headers. 183 00:05:24,760 --> 00:05:25,480 Mm-hmm. 184 00:05:25,480 --> 00:05:27,720 They revamped their backlink strategy. 185 00:05:27,720 --> 00:05:28,200 Gosh. 186 00:05:28,200 --> 00:05:29,000 And guess what? 187 00:05:29,000 --> 00:05:32,840 They saw a 40% increase in organic search traffic. 188 00:05:32,840 --> 00:05:33,160 Wow. 189 00:05:33,160 --> 00:05:34,200 That's huge. 190 00:05:34,200 --> 00:05:34,600 It is. 191 00:05:34,600 --> 00:05:38,520 And it just shows the power of understanding keyword intent. 192 00:05:38,520 --> 00:05:38,920 Right. 193 00:05:38,920 --> 00:05:41,640 And aligning your content with what people are actually searching for. 194 00:05:41,640 --> 00:05:42,280 Absolutely. 195 00:05:42,920 --> 00:05:43,560 Okay. 196 00:05:43,560 --> 00:05:47,640 Let's move on to another area where the reviewer saw some big improvements. 197 00:05:47,640 --> 00:05:48,040 Right. 198 00:05:48,040 --> 00:05:49,160 Paid advertising. 199 00:05:49,160 --> 00:05:50,600 Oh, paid advertising. 200 00:05:50,600 --> 00:05:51,240 Always a fun one. 201 00:05:51,240 --> 00:05:51,800 I know, right? 202 00:05:52,360 --> 00:05:55,720 The reviewer compared their experience to a roller coaster. 203 00:05:55,720 --> 00:05:56,360 Oh, really? 204 00:05:56,360 --> 00:05:57,320 Full of ups and downs. 205 00:05:57,320 --> 00:05:57,640 Yeah. 206 00:05:57,640 --> 00:05:58,520 I can relate to that. 207 00:05:58,520 --> 00:06:03,640 But the e-book gave them this roadmap to navigate all those twists and turns. 208 00:06:03,640 --> 00:06:04,200 Interesting. 209 00:06:04,200 --> 00:06:06,840 And it really emphasized the importance of A-B testing. 210 00:06:06,840 --> 00:06:07,560 A-B testing. 211 00:06:07,560 --> 00:06:08,680 That's so important. 212 00:06:09,240 --> 00:06:09,720 It is. 213 00:06:09,720 --> 00:06:13,240 And, you know, for people who aren't familiar with A-B testing, 214 00:06:13,240 --> 00:06:16,680 it's basically just experimenting with different versions of your ads 215 00:06:17,400 --> 00:06:18,680 to see what performs best. 216 00:06:18,680 --> 00:06:19,000 Right. 217 00:06:19,000 --> 00:06:21,960 Because you never know what's going to resonate until you test it. 218 00:06:21,960 --> 00:06:22,760 Exactly. 219 00:06:22,760 --> 00:06:25,240 So the reviewer started testing different headlines. 220 00:06:25,240 --> 00:06:26,040 Okay. 221 00:06:26,040 --> 00:06:26,920 Different images. 222 00:06:26,920 --> 00:06:28,280 Even calls to action. 223 00:06:28,280 --> 00:06:28,600 Nice. 224 00:06:28,600 --> 00:06:32,680 And they found that ads that highlighted the unique benefits of their products 225 00:06:33,560 --> 00:06:37,720 were way more effective than those that focused on just generic features. 226 00:06:37,720 --> 00:06:38,360 Interesting. 227 00:06:38,360 --> 00:06:38,840 Yeah. 228 00:06:38,840 --> 00:06:42,280 So it's really about, you know, emphasizing what made their products special. 229 00:06:42,280 --> 00:06:43,720 Yeah, that makes sense. 230 00:06:43,720 --> 00:06:45,960 And just through A-B testing alone, 231 00:06:46,680 --> 00:06:49,880 they saw a 30% increase in click-through rates. 232 00:06:50,680 --> 00:06:51,000 Wow. 233 00:06:51,000 --> 00:06:52,120 That's a big jump. 234 00:06:52,120 --> 00:06:52,760 It is. 235 00:06:52,760 --> 00:06:53,640 Just from testing. 236 00:06:53,640 --> 00:06:53,880 Yeah. 237 00:06:53,880 --> 00:06:55,480 But the e-book didn't stop there. 238 00:06:55,480 --> 00:06:55,960 Okay. 239 00:06:55,960 --> 00:06:59,960 It also emphasized the importance of optimizing landing pages. 240 00:06:59,960 --> 00:07:00,840 Landing pages. 241 00:07:00,840 --> 00:07:01,400 Oh, yeah. 242 00:07:01,400 --> 00:07:02,200 Those are key. 243 00:07:02,760 --> 00:07:03,080 Yeah. 244 00:07:03,080 --> 00:07:05,240 Because you can get all the clicks in the world. 245 00:07:05,240 --> 00:07:05,800 Right. 246 00:07:05,800 --> 00:07:07,720 But if your landing page isn't optimized. 247 00:07:07,720 --> 00:07:08,760 It's all for nothing. 248 00:07:08,760 --> 00:07:09,240 Exactly. 249 00:07:09,240 --> 00:07:09,640 Yeah. 250 00:07:09,640 --> 00:07:12,440 So the e-book recommends simplifying designs. 251 00:07:12,440 --> 00:07:13,080 Okay. 252 00:07:13,080 --> 00:07:16,120 Making those calls to action really clear and prominent. 253 00:07:17,000 --> 00:07:20,680 And ensuring that the content aligns perfectly with the ads message. 254 00:07:20,680 --> 00:07:21,640 So important. 255 00:07:21,640 --> 00:07:21,880 Yeah. 256 00:07:21,880 --> 00:07:23,160 You don't want to confuse people. 257 00:07:23,160 --> 00:07:24,200 No, definitely not. 258 00:07:24,200 --> 00:07:26,440 You want to make it really clear what they should do next. 259 00:07:26,440 --> 00:07:26,680 Yeah. 260 00:07:26,680 --> 00:07:28,120 Give them a clear path. 261 00:07:28,120 --> 00:07:28,760 Exactly. 262 00:07:28,760 --> 00:07:29,320 To follow. 263 00:07:29,320 --> 00:07:33,160 And by implementing these landing page optimization strategies, 264 00:07:34,040 --> 00:07:37,800 the reviewer saw a 20% reduction in cost per acquisition. 265 00:07:37,800 --> 00:07:38,520 Wow. 266 00:07:38,520 --> 00:07:40,920 And a significant boost in their overall ROI. 267 00:07:40,920 --> 00:07:41,640 Nice. 268 00:07:41,640 --> 00:07:46,120 They basically turned that roller coaster ride into a smooth sailing voyage. 269 00:07:46,120 --> 00:07:47,080 I like that analogy. 270 00:07:47,080 --> 00:07:47,560 Yeah. 271 00:07:47,560 --> 00:07:50,600 It's about making paid advertising work for you. 272 00:07:50,600 --> 00:07:51,080 It is. 273 00:07:51,080 --> 00:07:52,520 Not the other way around. 274 00:07:52,520 --> 00:07:53,080 Exactly. 275 00:07:53,080 --> 00:07:53,400 Yeah. 276 00:07:53,400 --> 00:07:53,800 All right. 277 00:07:53,800 --> 00:07:55,960 So now let's talk about a marketing tool that's been around forever. 278 00:07:55,960 --> 00:07:56,440 Okay. 279 00:07:56,440 --> 00:07:57,320 Email marketing. 280 00:07:57,320 --> 00:07:58,280 Email marketing. 281 00:07:58,280 --> 00:07:58,760 Yeah. 282 00:07:58,760 --> 00:07:59,400 It's a classic. 283 00:07:59,400 --> 00:07:59,960 It is. 284 00:07:59,960 --> 00:08:02,920 But it can sometimes feel a little well stale. 285 00:08:02,920 --> 00:08:03,720 Oh, yeah. 286 00:08:03,720 --> 00:08:04,520 I knew what you mean. 287 00:08:04,520 --> 00:08:06,680 It's easy to just fall into that right. 288 00:08:06,680 --> 00:08:09,800 Of sending generic blasts and hoping for the best. 289 00:08:09,800 --> 00:08:10,280 Yeah. 290 00:08:10,280 --> 00:08:15,960 But this e-book, it really highlighted how to revitalize your email marketing. 291 00:08:15,960 --> 00:08:16,600 Okay. 292 00:08:16,600 --> 00:08:17,240 How so? 293 00:08:17,240 --> 00:08:20,280 So the big focus was on segmentation and automation. 294 00:08:20,280 --> 00:08:21,560 Segmentation and automation. 295 00:08:21,560 --> 00:08:22,120 Okay. 296 00:08:22,120 --> 00:08:22,600 Yeah. 297 00:08:22,600 --> 00:08:27,000 And so instead of sending the same email to their entire list, 298 00:08:27,000 --> 00:08:32,040 the reviewer starts segmenting their audience based on behavior and interests. 299 00:08:32,040 --> 00:08:32,600 Okay. 300 00:08:32,600 --> 00:08:33,400 I see. 301 00:08:33,400 --> 00:08:39,000 So new subscribers got a welcome series packed with valuable resources and exclusive offers. 302 00:08:39,000 --> 00:08:39,800 Oh, that's nice. 303 00:08:39,800 --> 00:08:40,200 Right. 304 00:08:40,200 --> 00:08:41,400 Make them feel special. 305 00:08:41,400 --> 00:08:41,880 Cool. 306 00:08:41,880 --> 00:08:45,320 While existing customers got those targeted campaigns. 307 00:08:45,320 --> 00:08:45,800 Okay. 308 00:08:45,800 --> 00:08:47,000 Based on their past purchases. 309 00:08:47,000 --> 00:08:47,480 Gotcha. 310 00:08:47,480 --> 00:08:50,440 So, you know, personalized recommendations, things like that. 311 00:08:50,440 --> 00:08:51,320 Oh, that's smart. 312 00:08:51,320 --> 00:08:51,640 Right. 313 00:08:51,640 --> 00:08:52,120 Yeah. 314 00:08:52,120 --> 00:08:54,120 All about personalization these days. 315 00:08:54,120 --> 00:08:54,840 It is. 316 00:08:54,840 --> 00:09:00,440 And the e-book also highlighted the importance of crafting really compelling subject lines. 317 00:09:00,440 --> 00:09:02,840 Oh, subject lines are so important. 318 00:09:02,840 --> 00:09:04,440 I know they're like your first impression. 319 00:09:04,440 --> 00:09:04,840 Exactly. 320 00:09:04,840 --> 00:09:06,040 You got to grab their attention. 321 00:09:06,040 --> 00:09:06,440 You do. 322 00:09:06,440 --> 00:09:06,840 Yeah. 323 00:09:06,840 --> 00:09:10,840 And the e-book also talked about using visually appealing templates. 324 00:09:10,840 --> 00:09:11,240 Okay. 325 00:09:11,240 --> 00:09:11,640 Yeah. 326 00:09:11,640 --> 00:09:12,840 Those can make a big difference. 327 00:09:12,840 --> 00:09:13,640 They can. 328 00:09:13,640 --> 00:09:15,960 Because no one wants to read a boring email. 329 00:09:15,960 --> 00:09:16,840 Definitely not. 330 00:09:16,840 --> 00:09:23,560 So by making these tweaks to their email marketing, the reviewer saw a 25% increase in open rates. 331 00:09:23,560 --> 00:09:24,040 Wow. 332 00:09:24,040 --> 00:09:24,840 That's awesome. 333 00:09:24,840 --> 00:09:25,240 Yeah. 334 00:09:25,240 --> 00:09:27,960 And a noticeable boost in overall engagement. 335 00:09:27,960 --> 00:09:28,600 Nice. 336 00:09:28,600 --> 00:09:31,640 So proof that email marketing is not dead? 337 00:09:31,640 --> 00:09:33,240 No, it's definitely not dead. 338 00:09:33,240 --> 00:09:34,200 You just got to do it right. 339 00:09:34,200 --> 00:09:34,840 Exactly. 340 00:09:34,840 --> 00:09:35,240 Okay. 341 00:09:35,240 --> 00:09:37,000 So we've talked about a lot of different tactics. 342 00:09:37,000 --> 00:09:37,560 Mm-hmm. 343 00:09:37,560 --> 00:09:39,640 But now let's zoom out and look at the big picture. 344 00:09:39,640 --> 00:09:40,440 Right. 345 00:09:40,440 --> 00:09:42,280 How do all these pieces fit together? 346 00:09:42,280 --> 00:09:42,840 Yeah. 347 00:09:42,840 --> 00:09:45,640 To create a cohesive marketing strategy? 348 00:09:45,640 --> 00:09:47,080 That's the million dollar question. 349 00:09:47,080 --> 00:09:47,640 It is. 350 00:09:47,640 --> 00:09:49,240 And that's where the marketing funnel comes in. 351 00:09:49,240 --> 00:09:50,040 The marketing funnel. 352 00:09:50,040 --> 00:09:50,440 Okay. 353 00:09:50,440 --> 00:09:51,240 I'm listening. 354 00:09:51,240 --> 00:09:55,640 So you can think of the marketing funnel as a visual representation of the customer journey. 355 00:09:55,640 --> 00:09:56,040 Okay. 356 00:09:56,040 --> 00:09:59,240 From initial awareness, all the way to the final purchase. 357 00:09:59,240 --> 00:09:59,640 Right. 358 00:09:59,640 --> 00:10:02,440 And each stage of the funnel requires a different approach. 359 00:10:02,440 --> 00:10:05,240 And the e-book presented it like this treasure map. 360 00:10:05,240 --> 00:10:06,440 Oh, I like that. 361 00:10:06,440 --> 00:10:08,440 Guiding the reviewer through each stage. 362 00:10:08,440 --> 00:10:09,240 Okay. 363 00:10:09,240 --> 00:10:14,440 So in the awareness stage, the focus is on attracting new visitors through, you know, 364 00:10:14,440 --> 00:10:16,440 content, social media paid ads. 365 00:10:16,440 --> 00:10:17,240 Got you. 366 00:10:17,240 --> 00:10:22,440 Then in the consideration stage, the focus shifts to providing valuable resources. 367 00:10:22,440 --> 00:10:23,240 Okay. 368 00:10:23,240 --> 00:10:24,840 Like case studies and product demos. 369 00:10:24,840 --> 00:10:26,440 So you're nurturing those leads. 370 00:10:26,440 --> 00:10:27,240 Exactly. 371 00:10:27,240 --> 00:10:28,440 Moving them down the funnel. 372 00:10:28,440 --> 00:10:34,040 And then finally in the decision stage, the focus is on using testimonials, reviews, 373 00:10:34,040 --> 00:10:35,240 and special offers. 374 00:10:35,240 --> 00:10:36,840 To give them that final nudge. 375 00:10:36,840 --> 00:10:37,240 Exactly. 376 00:10:37,240 --> 00:10:37,640 Yeah. 377 00:10:37,640 --> 00:10:44,440 So by strategically addressing each stage of the funnel, the reviewer was able to guide 378 00:10:44,440 --> 00:10:46,440 potential customers towards conversion. 379 00:10:46,440 --> 00:10:47,240 Nice. 380 00:10:47,240 --> 00:10:48,040 Smoothly. 381 00:10:48,040 --> 00:10:48,840 Yeah. 382 00:10:48,840 --> 00:10:50,840 And just improve their overall conversion rates. 383 00:10:50,840 --> 00:10:51,640 That's great. 384 00:10:51,640 --> 00:10:52,040 Okay. 385 00:10:52,040 --> 00:10:54,040 And finally, let's talk about social proof. 386 00:10:54,040 --> 00:10:55,240 Social proof? 387 00:10:55,240 --> 00:10:56,440 Oh, that's a good one. 388 00:10:56,440 --> 00:10:57,240 I know, right? 389 00:10:57,240 --> 00:10:58,840 It's so powerful. 390 00:10:58,840 --> 00:11:00,840 It is people trust other people. 391 00:11:00,840 --> 00:11:01,640 You do. 392 00:11:01,640 --> 00:11:02,840 More than they trust brands. 393 00:11:02,840 --> 00:11:03,640 Exactly. 394 00:11:03,640 --> 00:11:08,840 And the ebook talked about the importance of incorporating things like customer testimonials, 395 00:11:08,840 --> 00:11:11,640 case studies, user generated content. 396 00:11:11,640 --> 00:11:12,040 Right. 397 00:11:12,040 --> 00:11:14,440 Those are all great forms of social proof. 398 00:11:14,440 --> 00:11:14,840 They are. 399 00:11:14,840 --> 00:11:20,040 And the reviewer started creating these really detailed case studies. 400 00:11:20,040 --> 00:11:23,640 Showcasing the success stories of their clients. 401 00:11:23,640 --> 00:11:24,040 Yeah. 402 00:11:24,040 --> 00:11:25,640 Because people want to see results. 403 00:11:25,640 --> 00:11:27,240 They do. 404 00:11:27,240 --> 00:11:27,640 Before they buy. 405 00:11:27,640 --> 00:11:30,840 And they featured these case studies prominently on their website. 406 00:11:30,840 --> 00:11:31,240 Okay. 407 00:11:31,240 --> 00:11:32,840 And they shared them through email campaigns. 408 00:11:32,840 --> 00:11:33,240 Nice. 409 00:11:33,240 --> 00:11:35,240 And the results were incredible. 410 00:11:35,240 --> 00:11:36,040 Really? 411 00:11:36,040 --> 00:11:36,440 Yeah. 412 00:11:36,440 --> 00:11:41,240 Not only did these case studies enhance the reviewer's credibility, but they also led 413 00:11:41,240 --> 00:11:43,640 to a 15% increase in conversion rates. 414 00:11:43,640 --> 00:11:44,440 Wow. 415 00:11:44,440 --> 00:11:45,240 That's impressive. 416 00:11:45,240 --> 00:11:45,640 Yeah. 417 00:11:45,640 --> 00:11:47,240 For just adding some case studies. 418 00:11:47,240 --> 00:11:47,640 Yeah. 419 00:11:47,640 --> 00:11:50,440 And they also started encouraging customers to leave reviews. 420 00:11:50,440 --> 00:11:50,840 Okay. 421 00:11:50,840 --> 00:11:53,240 And share their experiences on social media. 422 00:11:53,240 --> 00:11:55,240 Love that user generated content. 423 00:11:55,240 --> 00:11:56,040 Yes. 424 00:11:56,040 --> 00:11:56,840 So powerful. 425 00:11:56,840 --> 00:11:57,240 It is. 426 00:11:57,240 --> 00:11:58,040 Yeah. 427 00:11:58,040 --> 00:11:58,840 So there you have it. 428 00:11:58,840 --> 00:12:00,040 Our whirlwind tour. 429 00:12:00,040 --> 00:12:02,040 Of this ultimate digital marketing guide. 430 00:12:02,040 --> 00:12:04,040 It sounds like it had some really good stuff in there. 431 00:12:04,040 --> 00:12:04,840 It did. 432 00:12:04,840 --> 00:12:05,240 Mm-hmm. 433 00:12:05,240 --> 00:12:11,240 And it clearly provided the reviewer with some practical insights that led to some tangible result. 434 00:12:11,240 --> 00:12:12,040 Yeah. 435 00:12:12,040 --> 00:12:12,840 But here's the thing. 436 00:12:12,840 --> 00:12:13,640 What's that? 437 00:12:13,640 --> 00:12:14,840 This is just the beginning. 438 00:12:14,840 --> 00:12:15,640 Oh, right. 439 00:12:15,640 --> 00:12:17,640 Digital marketing is constantly evolving. 440 00:12:17,640 --> 00:12:18,840 It never stops. 441 00:12:18,840 --> 00:12:19,640 It doesn't. 442 00:12:19,640 --> 00:12:22,840 And continuous learning is the key to staying ahead of the curve. 443 00:12:22,840 --> 00:12:23,640 Absolutely. 444 00:12:23,640 --> 00:12:25,240 So we'll be back in the next part. 445 00:12:25,240 --> 00:12:25,640 Okay. 446 00:12:25,640 --> 00:12:28,840 To talk more about how to embrace that continuous learning mindset. 447 00:12:28,840 --> 00:12:29,640 Sounds good. 448 00:12:29,640 --> 00:12:31,240 I'm excited to learn more. 449 00:12:31,240 --> 00:12:31,640 All right. 450 00:12:31,640 --> 00:12:35,640 So welcome back to our deep dive. 451 00:12:35,640 --> 00:12:37,240 Back into the world of digital marketing. 452 00:12:37,240 --> 00:12:40,840 We've been talking about all these great insights from that ebook review. 453 00:12:40,840 --> 00:12:41,240 Yeah. 454 00:12:41,240 --> 00:12:44,040 And how they actually led to some real results for the reviewer. 455 00:12:44,040 --> 00:12:44,440 Right. 456 00:12:44,440 --> 00:12:45,240 Like we said. 457 00:12:45,240 --> 00:12:47,240 Digital marketing is constantly evolving. 458 00:12:47,240 --> 00:12:49,640 Like what worked yesterday might not work tomorrow. 459 00:12:49,640 --> 00:12:50,440 Exactly. 460 00:12:50,440 --> 00:12:52,440 And that's where continuous learning comes in. 461 00:12:52,440 --> 00:12:54,040 That's so key. 462 00:12:54,040 --> 00:12:56,040 And the ebook really emphasized this. 463 00:12:56,040 --> 00:12:56,840 It did. 464 00:12:56,840 --> 00:12:58,440 That to truly thrive. 465 00:12:58,440 --> 00:12:59,240 Mm-hmm. 466 00:12:59,240 --> 00:13:01,240 You got to be a perpetual student. 467 00:13:01,240 --> 00:13:02,840 Oh, I love that. 468 00:13:02,840 --> 00:13:04,040 Always learning. 469 00:13:04,040 --> 00:13:05,240 Always growing. 470 00:13:05,240 --> 00:13:06,440 Experimenting with new approaches. 471 00:13:06,440 --> 00:13:08,040 That's the only way to stay ahead. 472 00:13:08,040 --> 00:13:10,440 And the reviewer totally took that to heart. 473 00:13:10,440 --> 00:13:10,840 Really? 474 00:13:10,840 --> 00:13:11,240 Yeah. 475 00:13:11,240 --> 00:13:15,640 They dove head first into exploring all these new tools and technologies. 476 00:13:15,640 --> 00:13:17,240 Like what kind of tools? 477 00:13:17,240 --> 00:13:21,640 Well, one area that really caught their eye was AI-driven AI. 478 00:13:21,640 --> 00:13:23,240 AI-driven analytics. 479 00:13:23,240 --> 00:13:24,040 AI. 480 00:13:24,040 --> 00:13:24,840 Oh, yeah. 481 00:13:24,840 --> 00:13:26,440 That's a hot topic right now. 482 00:13:26,440 --> 00:13:26,840 It is. 483 00:13:26,840 --> 00:13:28,040 And for good reason. 484 00:13:28,040 --> 00:13:28,840 I know, right? 485 00:13:28,840 --> 00:13:30,440 It's changing everything. 486 00:13:30,440 --> 00:13:31,240 It really is. 487 00:13:31,240 --> 00:13:37,240 And, you know, AI can provide marketers with such deeper insights 488 00:13:37,240 --> 00:13:39,640 into user behavior than ever before. 489 00:13:39,640 --> 00:13:40,040 Yeah. 490 00:13:40,040 --> 00:13:42,440 You can really start to understand what makes people tick. 491 00:13:42,440 --> 00:13:43,240 You can. 492 00:13:43,240 --> 00:13:47,240 And the reviewer was especially excited about using AI 493 00:13:47,240 --> 00:13:50,440 to unlock these hidden patterns and trends. 494 00:13:50,440 --> 00:13:53,040 Like being able to predict what your audience wants 495 00:13:53,040 --> 00:13:54,840 before they even know it themselves. 496 00:13:54,840 --> 00:13:55,240 Exactly. 497 00:13:55,240 --> 00:13:56,440 That's powerful stuff. 498 00:13:56,440 --> 00:13:57,240 It is. 499 00:13:57,240 --> 00:13:58,840 But the reviewer didn't stop there. 500 00:13:58,840 --> 00:13:59,240 Okay. 501 00:13:59,240 --> 00:14:02,040 They also explored the world of marketing automation software. 502 00:14:02,040 --> 00:14:02,840 Automation? 503 00:14:02,840 --> 00:14:03,440 Oh, yeah. 504 00:14:03,440 --> 00:14:05,240 That can be a huge time saver. 505 00:14:05,240 --> 00:14:05,640 It can. 506 00:14:05,640 --> 00:14:07,240 Especially for busy marketers. 507 00:14:07,240 --> 00:14:07,840 Totally. 508 00:14:07,840 --> 00:14:13,240 And the reviewer was really impressed by, you know, the ability to automate things 509 00:14:13,240 --> 00:14:16,840 like email campaigns, social media postings. 510 00:14:16,840 --> 00:14:17,240 Yeah. 511 00:14:17,240 --> 00:14:20,640 Even those complex, lead nurturing workflows. 512 00:14:20,640 --> 00:14:22,240 It's like having a virtual assistant. 513 00:14:22,240 --> 00:14:23,040 It is. 514 00:14:23,040 --> 00:14:24,240 It's working 24-7. 515 00:14:24,240 --> 00:14:25,040 Exactly. 516 00:14:25,040 --> 00:14:25,640 It's awesome. 517 00:14:25,640 --> 00:14:27,640 But technology is just one piece of the puzzle. 518 00:14:27,640 --> 00:14:28,240 Right. 519 00:14:28,240 --> 00:14:34,640 The reviewer also recognized the importance of staying up-to-date on, you know, industry trends 520 00:14:34,640 --> 00:14:35,840 and best practices. 521 00:14:35,840 --> 00:14:37,640 Because things change so quickly. 522 00:14:37,640 --> 00:14:38,040 They do. 523 00:14:38,040 --> 00:14:39,640 You got to keep your finger on the pulse. 524 00:14:39,640 --> 00:14:40,440 Absolutely. 525 00:14:40,440 --> 00:14:41,640 Of the digital marketing world. 526 00:14:41,640 --> 00:14:43,840 And constantly be learning and adapting. 527 00:14:43,840 --> 00:14:45,240 That's the key. 528 00:14:45,240 --> 00:14:48,240 So how did the reviewer keep up with everything? 529 00:14:48,240 --> 00:14:49,640 I'm curious to know. 530 00:14:49,640 --> 00:14:51,640 Well, they subscribed to industry blogs. 531 00:14:51,640 --> 00:14:52,440 Oh, really? 532 00:14:52,440 --> 00:14:53,040 Podcasts. 533 00:14:53,040 --> 00:14:53,640 Mm-hmm. 534 00:14:53,640 --> 00:14:57,040 They followed influential thought leaders on social media. 535 00:14:57,040 --> 00:14:57,440 Just. 536 00:14:57,440 --> 00:14:58,640 They joined newsletters. 537 00:14:58,640 --> 00:14:59,040 Nice. 538 00:14:59,040 --> 00:14:59,840 All that good stuff. 539 00:14:59,840 --> 00:15:01,840 Yeah, those are all great ways to stay informed. 540 00:15:01,840 --> 00:15:03,240 And they also went a step further. 541 00:15:03,240 --> 00:15:04,040 Oh, really? 542 00:15:04,040 --> 00:15:06,240 They actively participated in webinars. 543 00:15:06,240 --> 00:15:06,640 Yeah. 544 00:15:06,640 --> 00:15:07,240 Conferences. 545 00:15:07,240 --> 00:15:08,440 Conferences. 546 00:15:08,440 --> 00:15:09,840 Those can be so valuable. 547 00:15:09,840 --> 00:15:10,640 They can. 548 00:15:10,640 --> 00:15:12,440 Yeah, for learning and networking. 549 00:15:12,440 --> 00:15:17,040 Totally. And the reviewer found those events to be incredibly inspiring. 550 00:15:17,040 --> 00:15:17,640 I bet. 551 00:15:17,640 --> 00:15:19,640 Yeah, they got to hear from industry leaders. 552 00:15:19,640 --> 00:15:20,040 Mm-hmm. 553 00:15:20,040 --> 00:15:21,640 Connect with other marketers. 554 00:15:21,640 --> 00:15:22,040 Yeah. 555 00:15:22,040 --> 00:15:23,840 Get those fresh perspectives. 556 00:15:23,840 --> 00:15:25,840 It's so important to get out of your bubble. 557 00:15:25,840 --> 00:15:26,840 It is. 558 00:15:26,840 --> 00:15:28,640 And see what other people are doing. 559 00:15:28,640 --> 00:15:31,040 And it's commitment to continuous learning. 560 00:15:31,040 --> 00:15:31,640 Mm-hmm. 561 00:15:31,640 --> 00:15:36,040 It really transformed the reviewer's entire approach. 562 00:15:36,040 --> 00:15:36,640 Okay. 563 00:15:36,640 --> 00:15:37,440 To digital marketing. 564 00:15:37,440 --> 00:15:38,240 How so? 565 00:15:38,240 --> 00:15:41,440 Well, they were no longer content with just, you know, 566 00:15:41,440 --> 00:15:42,640 following the status quo. 567 00:15:42,640 --> 00:15:43,040 Right. 568 00:15:43,040 --> 00:15:44,440 They became an innovator. 569 00:15:44,440 --> 00:15:45,640 I love that. 570 00:15:45,640 --> 00:15:48,040 Yeah, they were constantly experimenting, 571 00:15:48,040 --> 00:15:50,840 pushing the boundaries of what was possible in their business. 572 00:15:50,840 --> 00:15:52,640 It's all about that growth mindset. 573 00:15:52,640 --> 00:15:53,240 It is. 574 00:15:53,240 --> 00:15:56,840 And they embrace the idea that failure is just an opportunity 575 00:15:56,840 --> 00:15:58,640 to learn and improve. 576 00:15:58,640 --> 00:16:00,440 Yeah, you got to be willing to fail. 577 00:16:00,440 --> 00:16:01,040 You do. 578 00:16:01,040 --> 00:16:01,640 Succeed. 579 00:16:01,640 --> 00:16:02,440 Exactly. 580 00:16:02,440 --> 00:16:04,040 And by adopting this mindset. 581 00:16:04,040 --> 00:16:04,840 Mm-hmm. 582 00:16:04,840 --> 00:16:07,040 Of continuous learning and adaptation. 583 00:16:07,040 --> 00:16:10,640 The reviewer was able to navigate the ever-changing landscape. 584 00:16:10,640 --> 00:16:12,240 I bet they felt a lot more confident. 585 00:16:12,240 --> 00:16:12,840 They did. 586 00:16:12,840 --> 00:16:13,440 Yeah. 587 00:16:13,440 --> 00:16:15,840 And their journey is a powerful reminder. 588 00:16:15,840 --> 00:16:16,840 What's that? 589 00:16:16,840 --> 00:16:19,240 That digital marketing is not a destination. 590 00:16:19,240 --> 00:16:19,440 Right. 591 00:16:19,440 --> 00:16:20,840 It's a continuous journey. 592 00:16:20,840 --> 00:16:21,440 Yeah. 593 00:16:21,440 --> 00:16:23,440 Of learning growth and evolution. 594 00:16:23,440 --> 00:16:24,240 I like that. 595 00:16:24,240 --> 00:16:26,840 So as we head into the final part of our deep dive. 596 00:16:26,840 --> 00:16:27,440 Okay. 597 00:16:27,440 --> 00:16:28,840 Let's keep this in mind. 598 00:16:28,840 --> 00:16:29,640 All righty. 599 00:16:29,640 --> 00:16:32,040 Continuous learning is not optional. 600 00:16:32,040 --> 00:16:33,040 It's essential. 601 00:16:33,040 --> 00:16:34,240 It's a necessity. 602 00:16:34,240 --> 00:16:35,040 I agree. 603 00:16:35,040 --> 00:16:37,040 Welcome back to our deep dive. 604 00:16:37,040 --> 00:16:38,040 The final part. 605 00:16:38,040 --> 00:16:40,040 Into the world of digital marketing. 606 00:16:40,040 --> 00:16:41,840 It's been quite a journey so far. 607 00:16:41,840 --> 00:16:42,240 It has. 608 00:16:42,240 --> 00:16:46,240 We've talked about, you know, all these valuable insights from the e-book. 609 00:16:46,240 --> 00:16:46,640 Mm-hmm. 610 00:16:46,640 --> 00:16:47,840 The reviewer's transformation. 611 00:16:47,840 --> 00:16:48,240 Right. 612 00:16:48,240 --> 00:16:51,040 And that commitment to continuous learning. 613 00:16:51,040 --> 00:16:51,840 Exactly. 614 00:16:51,840 --> 00:16:54,640 And now it's time to shift our focus to you. 615 00:16:54,640 --> 00:16:55,640 To you, the listener. 616 00:16:55,640 --> 00:16:57,040 We want to give you some practical tips. 617 00:16:57,040 --> 00:17:01,840 Resources to help you embrace this whole continuous learning thing. 618 00:17:01,840 --> 00:17:04,240 And achieve those same remarkable results. 619 00:17:04,240 --> 00:17:04,640 Yeah. 620 00:17:04,640 --> 00:17:06,440 Because you know you can do it too. 621 00:17:06,440 --> 00:17:07,240 Absolutely. 622 00:17:07,240 --> 00:17:11,440 And it all starts with cultivating a mindset of curiosity. 623 00:17:11,440 --> 00:17:12,440 Curiosity. 624 00:17:12,440 --> 00:17:13,640 That's key. 625 00:17:13,640 --> 00:17:17,040 It is, you got to have that desire to learn and explore. 626 00:17:17,040 --> 00:17:18,240 Mm-hmm. 627 00:17:18,240 --> 00:17:21,040 And approach every challenge as an opportunity. 628 00:17:21,040 --> 00:17:22,440 Like a chance to grow. 629 00:17:22,440 --> 00:17:22,840 Yeah. 630 00:17:22,840 --> 00:17:23,840 To expand your knowledge. 631 00:17:23,840 --> 00:17:25,040 Shrub in your skills. 632 00:17:25,040 --> 00:17:26,640 Don't be afraid to ask questions. 633 00:17:26,640 --> 00:17:28,440 Even if they seem basic. 634 00:17:28,440 --> 00:17:28,840 Right. 635 00:17:28,840 --> 00:17:30,440 Because there are no stupid questions. 636 00:17:30,440 --> 00:17:32,240 Only missed opportunities to learn. 637 00:17:32,240 --> 00:17:33,040 Exactly. 638 00:17:33,040 --> 00:17:35,240 So once you've got that curious mindset. 639 00:17:35,240 --> 00:17:36,040 Mm-hmm. 640 00:17:36,040 --> 00:17:37,840 It's time to create a learning plan. 641 00:17:37,840 --> 00:17:39,240 A personalized learning plan. 642 00:17:39,240 --> 00:17:39,640 Yeah. 643 00:17:39,640 --> 00:17:41,440 Like a roadmap for your journey. 644 00:17:41,440 --> 00:17:43,640 And start by identifying your weaknesses. 645 00:17:43,640 --> 00:17:45,640 The areas where you want to improve. 646 00:17:45,640 --> 00:17:45,840 Right. 647 00:17:45,840 --> 00:17:47,440 Maybe you want to get better at SEO. 648 00:17:47,440 --> 00:17:49,240 Or master paid advertising. 649 00:17:49,240 --> 00:17:50,240 Whatever your goals are. 650 00:17:50,240 --> 00:17:52,440 There are tons of resources out there to help you. 651 00:17:52,440 --> 00:17:53,040 Oh yeah. 652 00:17:53,040 --> 00:17:53,640 For sure. 653 00:17:53,640 --> 00:17:54,640 Blogs. 654 00:17:54,640 --> 00:17:55,440 Podcasts. 655 00:17:55,440 --> 00:17:56,440 Online courses. 656 00:17:56,440 --> 00:17:57,240 Webinars. 657 00:17:57,240 --> 00:17:57,840 You name it. 658 00:17:57,840 --> 00:18:00,040 You can learn pretty much anything online these days. 659 00:18:00,040 --> 00:18:00,840 You can. 660 00:18:00,840 --> 00:18:03,040 And don't be afraid to invest in your education. 661 00:18:03,040 --> 00:18:03,440 Right. 662 00:18:03,440 --> 00:18:06,240 Like consider taking a course or attending a conference. 663 00:18:06,240 --> 00:18:07,040 Yeah. 664 00:18:07,040 --> 00:18:08,640 Those can be game changers. 665 00:18:08,640 --> 00:18:09,440 They can. 666 00:18:09,440 --> 00:18:13,040 And you know those investments can pay off big time down the road. 667 00:18:13,040 --> 00:18:13,440 Definitely. 668 00:18:13,440 --> 00:18:13,640 All right. 669 00:18:13,640 --> 00:18:16,440 So how do you stay ahead of the curve? 670 00:18:16,440 --> 00:18:17,040 That's a good question. 671 00:18:17,040 --> 00:18:20,440 Because things change so quickly in digital marketing. 672 00:18:20,440 --> 00:18:20,840 They do. 673 00:18:20,840 --> 00:18:22,240 It's all about staying informed. 674 00:18:22,240 --> 00:18:22,840 Right. 675 00:18:22,840 --> 00:18:26,240 You got to keep up with those trends and best practices. 676 00:18:26,240 --> 00:18:29,840 And a good way to do that is to subscribe to industry publications. 677 00:18:29,840 --> 00:18:30,440 Yeah. 678 00:18:30,440 --> 00:18:32,440 Follow those thought leaders on social media. 679 00:18:32,440 --> 00:18:33,840 Get those newsletters. 680 00:18:33,840 --> 00:18:37,640 Think of it like having your own personal team of experts. 681 00:18:37,640 --> 00:18:38,440 I love that analogy. 682 00:18:38,440 --> 00:18:39,440 Keeping you in the loop. 683 00:18:39,440 --> 00:18:42,740 Another great strategy is connecting with other marketers. 684 00:18:42,740 --> 00:18:44,840 Networking is so valuable. 685 00:18:44,840 --> 00:18:45,240 It is. 686 00:18:45,240 --> 00:18:47,040 You can learn so much from others. 687 00:18:47,040 --> 00:18:48,740 Join online communities. 688 00:18:48,740 --> 00:18:49,540 Attend events. 689 00:18:49,540 --> 00:18:49,840 Yeah. 690 00:18:49,840 --> 00:18:51,640 Just chat with people on social media. 691 00:18:51,640 --> 00:18:52,040 Right. 692 00:18:52,040 --> 00:18:53,940 You'll be amazed at what you can pick up. 693 00:18:53,940 --> 00:18:56,240 And don't forget the power of experimentation. 694 00:18:56,240 --> 00:18:57,440 Experimentation. 695 00:18:57,440 --> 00:18:58,240 Oh yeah. 696 00:18:58,240 --> 00:19:00,040 You got to be willing to try new things. 697 00:19:00,040 --> 00:19:02,540 Because digital marketing is constantly evolving. 698 00:19:02,540 --> 00:19:03,240 That's right. 699 00:19:03,240 --> 00:19:07,140 What works today might not work tomorrow. 700 00:19:07,140 --> 00:19:08,940 So get out there and test things. 701 00:19:08,940 --> 00:19:10,440 Don't be afraid to fail. 702 00:19:10,440 --> 00:19:12,440 Failure is just a learning opportunity. 703 00:19:12,440 --> 00:19:13,140 Exactly. 704 00:19:13,140 --> 00:19:13,440 All right. 705 00:19:13,440 --> 00:19:16,540 So to help you get started on your learning journey. 706 00:19:16,540 --> 00:19:17,940 We've got a few resources for you. 707 00:19:17,940 --> 00:19:18,340 OK. 708 00:19:18,340 --> 00:19:19,340 Let's hear them. 709 00:19:19,340 --> 00:19:22,440 First up, we highly recommend checking out the ebook. 710 00:19:22,440 --> 00:19:24,440 The one that inspired this whole deep dive. 711 00:19:24,440 --> 00:19:26,440 Unlock your business potential. 712 00:19:26,440 --> 00:19:30,940 The ultimate digital marketing guide to skyrocket your success. 713 00:19:30,940 --> 00:19:31,940 Keshi title. 714 00:19:31,940 --> 00:19:32,640 Right. 715 00:19:32,640 --> 00:19:34,440 We'll be sure to include a link in the show notes. 716 00:19:34,440 --> 00:19:35,140 Definitely. 717 00:19:35,140 --> 00:19:38,440 And next up, explore those online learning platforms. 718 00:19:38,440 --> 00:19:40,540 Like Coursera, Udemy, Skillshare. 719 00:19:40,540 --> 00:19:41,840 So many great options. 720 00:19:41,840 --> 00:19:44,540 And they have courses on every topic imaginable. 721 00:19:44,540 --> 00:19:45,040 They do. 722 00:19:45,040 --> 00:19:47,340 From SEO to content marketing. 723 00:19:47,340 --> 00:19:49,440 Paid advertising social media. 724 00:19:49,440 --> 00:19:52,440 And if you prefer a more hands-on experience. 725 00:19:52,440 --> 00:19:54,140 Consider attending a conference. 726 00:19:54,140 --> 00:19:54,740 Oh yeah. 727 00:19:54,740 --> 00:19:55,840 That's going to be so much fun. 728 00:19:55,840 --> 00:19:56,340 They are. 729 00:19:56,340 --> 00:19:57,540 And you can learn a ton. 730 00:19:57,540 --> 00:19:58,340 And network. 731 00:19:58,340 --> 00:20:00,940 We'll share a list of upcoming conferences in the show notes as well. 732 00:20:00,940 --> 00:20:01,640 Awesome. 733 00:20:01,640 --> 00:20:05,640 So remember, continuous learning is an investment in your future success. 734 00:20:05,640 --> 00:20:07,640 It's the key to staying ahead. 735 00:20:07,640 --> 00:20:08,840 Adapting to change. 736 00:20:08,840 --> 00:20:11,340 And achieving those amazing results. 737 00:20:11,340 --> 00:20:12,540 So embrace the challenge. 738 00:20:12,540 --> 00:20:13,940 Fuel your curiosity. 739 00:20:13,940 --> 00:20:15,140 Never stop learning. 740 00:20:15,140 --> 00:20:16,840 Couldn't have said it better myself. 741 00:20:16,840 --> 00:20:20,040 And that's a wrap on our digital marketing deep dive. 742 00:20:20,040 --> 00:20:21,240 Thanks for joining us. 743 00:20:21,240 --> 00:20:25,940 We'll see you next time.