1 00:00:00,000 --> 00:00:01,800 Hey everyone, welcome back. 2 00:00:01,800 --> 00:00:04,480 We're doing a deep dive today into online marketing. 3 00:00:04,480 --> 00:00:05,680 Oh, this should be fun. 4 00:00:05,680 --> 00:00:09,560 Specifically, we're looking at a product 5 00:00:09,560 --> 00:00:12,840 called the TGV series, Traffic Generation V Series. 6 00:00:12,840 --> 00:00:13,760 Okay, yeah. 7 00:00:13,760 --> 00:00:16,160 And all this research you sent in 8 00:00:17,040 --> 00:00:19,360 really seems like you're trying to boost traffic 9 00:00:19,360 --> 00:00:21,960 to your website and really hone in 10 00:00:21,960 --> 00:00:23,200 on your marketing strategy. 11 00:00:23,200 --> 00:00:26,280 So we're gonna break down this whole TGV series 12 00:00:26,280 --> 00:00:28,720 and see if it really does what it says it does. 13 00:00:28,720 --> 00:00:31,480 And maybe we'll uncover some nuggets of wisdom along the way. 14 00:00:31,480 --> 00:00:33,000 Awesome, love it. 15 00:00:33,000 --> 00:00:34,960 So you've taken the time to start exploring 16 00:00:34,960 --> 00:00:37,400 some solutions like this TGV series. 17 00:00:37,400 --> 00:00:38,240 Right. 18 00:00:38,240 --> 00:00:39,200 And that's awesome. 19 00:00:39,200 --> 00:00:41,640 It shows that you're not just passively listening, 20 00:00:41,640 --> 00:00:43,760 but you're really trying to take action 21 00:00:43,760 --> 00:00:44,720 and improve things. 22 00:00:44,720 --> 00:00:45,560 Absolutely. 23 00:00:45,560 --> 00:00:46,400 And it looks like you're starting 24 00:00:46,400 --> 00:00:47,680 from a pretty common place. 25 00:00:47,680 --> 00:00:48,520 Okay. 26 00:00:48,520 --> 00:00:50,480 You know, this author of this review you sent in. 27 00:00:50,480 --> 00:00:53,640 They talk about launching a product with high hopes 28 00:00:53,640 --> 00:00:55,480 and then just being met with silence. 29 00:00:55,480 --> 00:00:56,640 Oh yeah, crickets. 30 00:00:56,640 --> 00:00:57,760 Right. 31 00:00:57,760 --> 00:00:58,760 Total crickets. 32 00:00:58,760 --> 00:00:59,600 Yeah, totally. 33 00:00:59,600 --> 00:01:00,800 I think we've all been there at some point. 34 00:01:00,800 --> 00:01:01,640 For sure. 35 00:01:01,640 --> 00:01:04,160 Yeah, that initial excitement of launching something 36 00:01:04,160 --> 00:01:06,680 can really quickly turn to disappointment 37 00:01:06,680 --> 00:01:07,760 if you don't have... 38 00:01:07,760 --> 00:01:09,520 If you don't have that marketing strategy in place. 39 00:01:09,520 --> 00:01:12,200 Exactly, that solid strategy from the get go. 40 00:01:12,200 --> 00:01:13,040 Right. 41 00:01:13,040 --> 00:01:13,880 So important. 42 00:01:13,880 --> 00:01:16,640 So then comes along this TGV series, right? 43 00:01:16,640 --> 00:01:17,920 Yeah. 44 00:01:17,920 --> 00:01:22,440 And it promises to like transform your marketing 45 00:01:22,440 --> 00:01:24,920 from chaos to clarity. 46 00:01:24,920 --> 00:01:25,920 Ooh. 47 00:01:25,920 --> 00:01:27,000 Appealing. 48 00:01:27,000 --> 00:01:27,840 Right. 49 00:01:27,840 --> 00:01:28,680 Sounds pretty good. 50 00:01:28,680 --> 00:01:29,520 Yeah. 51 00:01:29,520 --> 00:01:30,880 And from what we've been able to gather, 52 00:01:30,880 --> 00:01:32,080 it's a video series. 53 00:01:32,080 --> 00:01:32,920 Okay. 54 00:01:32,920 --> 00:01:33,960 Costs $45. 55 00:01:33,960 --> 00:01:34,880 Not bad. 56 00:01:34,880 --> 00:01:38,120 And it claims to offer this like step by step system. 57 00:01:38,120 --> 00:01:39,840 But this is where it gets kind of tricky. 58 00:01:39,840 --> 00:01:40,680 Okay. 59 00:01:40,680 --> 00:01:43,520 Because the source mentions the step by step approach. 60 00:01:43,520 --> 00:01:44,360 Right. 61 00:01:44,360 --> 00:01:46,160 But it doesn't actually say what the steps are. 62 00:01:46,160 --> 00:01:47,200 Oh, interesting. 63 00:01:47,200 --> 00:01:49,400 So it's like they're giving up a peek at the roadmap, 64 00:01:49,400 --> 00:01:51,680 but holding back the key directions. 65 00:01:51,680 --> 00:01:54,840 It's a classic marketing tactic though, isn't it? 66 00:01:54,840 --> 00:01:55,680 Right. 67 00:01:55,680 --> 00:01:58,400 And curiosity without giving away all the secrets. 68 00:01:58,400 --> 00:01:59,240 Yeah. 69 00:01:59,240 --> 00:02:00,200 Make you want to learn more. 70 00:02:00,200 --> 00:02:01,040 Exactly. 71 00:02:01,040 --> 00:02:02,800 But without knowing the actual steps, 72 00:02:02,800 --> 00:02:05,360 it's hard to judge how relevant it would be. 73 00:02:05,360 --> 00:02:06,200 Exactly. 74 00:02:06,200 --> 00:02:08,520 For you in your unique situation. 75 00:02:08,520 --> 00:02:09,360 Totally. 76 00:02:09,360 --> 00:02:10,200 Yeah. 77 00:02:10,200 --> 00:02:12,160 But there are some interesting takeaways 78 00:02:12,160 --> 00:02:13,360 from what the author does share. 79 00:02:13,360 --> 00:02:14,200 Okay, great. 80 00:02:14,200 --> 00:02:17,480 And one of the biggest things that they emphasize 81 00:02:17,480 --> 00:02:19,560 is knowing your audience. 82 00:02:19,560 --> 00:02:20,840 Oh, that's huge. 83 00:02:20,840 --> 00:02:21,680 Right. 84 00:02:21,680 --> 00:02:22,920 And they use this analogy. 85 00:02:22,920 --> 00:02:23,760 Okay. 86 00:02:23,760 --> 00:02:27,000 And the chef just throwing every ingredient into a pot. 87 00:02:27,000 --> 00:02:27,840 Okay. 88 00:02:27,840 --> 00:02:28,680 Yeah. 89 00:02:28,680 --> 00:02:30,240 And hoping for a gourmet meal. 90 00:02:30,240 --> 00:02:31,080 Right. 91 00:02:31,080 --> 00:02:32,800 Like without understanding your audience, 92 00:02:32,800 --> 00:02:34,800 you know, their tastes, their preferences. 93 00:02:34,800 --> 00:02:35,640 Right. 94 00:02:35,640 --> 00:02:37,280 You're just blindly mixing things together. 95 00:02:37,280 --> 00:02:38,120 Yeah. 96 00:02:38,120 --> 00:02:38,960 Yeah, I like that analogy. 97 00:02:38,960 --> 00:02:39,800 Yeah. 98 00:02:39,800 --> 00:02:41,760 And it really highlights that fundamental principle, you know. 99 00:02:41,760 --> 00:02:42,600 Yeah. 100 00:02:42,600 --> 00:02:43,440 If you don't know who you're talking to. 101 00:02:43,440 --> 00:02:44,280 Exactly. 102 00:02:44,280 --> 00:02:46,160 Your message is going to completely fall flat. 103 00:02:46,160 --> 00:02:47,000 Totally. 104 00:02:47,000 --> 00:02:49,400 And the example they give of using analytics 105 00:02:49,400 --> 00:02:50,920 is such a great first step. 106 00:02:50,920 --> 00:02:51,760 Oh, absolutely. 107 00:02:51,760 --> 00:02:53,000 To understand your audience. 108 00:02:53,000 --> 00:02:56,240 And you know, thinking about things like Google Analytics, 109 00:02:56,240 --> 00:02:58,920 that can give you so much information 110 00:02:58,920 --> 00:03:00,920 about who's visiting your website. 111 00:03:00,920 --> 00:03:01,760 Yeah. 112 00:03:01,760 --> 00:03:03,160 What are they interested in? 113 00:03:03,160 --> 00:03:04,040 What are they doing? 114 00:03:04,040 --> 00:03:05,480 How are they behaving? 115 00:03:05,480 --> 00:03:06,320 Yeah. 116 00:03:06,320 --> 00:03:08,880 And you can use all that data to- 117 00:03:08,880 --> 00:03:10,280 You really refine your messaging. 118 00:03:10,280 --> 00:03:11,120 Right. 119 00:03:11,120 --> 00:03:12,480 Make sure you're speaking directly to- 120 00:03:12,480 --> 00:03:13,720 The people you want to reach. 121 00:03:13,720 --> 00:03:14,960 Exactly. 122 00:03:14,960 --> 00:03:16,880 And speaking of data, 123 00:03:16,880 --> 00:03:19,880 the source also mentions the author diving into 124 00:03:19,880 --> 00:03:21,880 some advanced SEO techniques. 125 00:03:21,880 --> 00:03:22,720 All right. 126 00:03:22,720 --> 00:03:24,480 Specifically, semantic SEO. 127 00:03:24,480 --> 00:03:25,680 Okay. 128 00:03:25,680 --> 00:03:27,480 And this is where it gets really interesting. 129 00:03:27,480 --> 00:03:28,320 Right. 130 00:03:28,320 --> 00:03:31,840 Because they're talking about going beyond 131 00:03:31,840 --> 00:03:34,240 just targeting specific keywords. 132 00:03:34,240 --> 00:03:35,080 Yeah. 133 00:03:35,080 --> 00:03:37,880 And actually trying to understand the intent 134 00:03:37,880 --> 00:03:39,000 behind those searches. 135 00:03:39,000 --> 00:03:40,080 Oh, that's so important. 136 00:03:40,080 --> 00:03:40,920 Yeah. 137 00:03:40,920 --> 00:03:41,760 Right. 138 00:03:41,760 --> 00:03:44,960 Semantic SEO is all about getting into the minds 139 00:03:44,960 --> 00:03:46,440 of your audience. 140 00:03:46,440 --> 00:03:48,800 And figuring out what they're really looking for 141 00:03:48,800 --> 00:03:50,160 when they type something in. 142 00:03:50,160 --> 00:03:51,000 Right. 143 00:03:51,000 --> 00:03:53,720 It's just about stuffing your website full of keywords. 144 00:03:53,720 --> 00:03:54,560 Yeah. 145 00:03:54,560 --> 00:03:56,880 It's about creating content that actually answers 146 00:03:56,880 --> 00:03:57,720 their questions. 147 00:03:57,720 --> 00:03:58,560 Uh-huh. 148 00:03:58,560 --> 00:03:59,600 And provides real value. 149 00:03:59,600 --> 00:04:00,440 Right. 150 00:04:00,440 --> 00:04:01,440 So it's about seeing the bigger picture. 151 00:04:01,440 --> 00:04:02,280 Exactly. 152 00:04:02,280 --> 00:04:04,160 Not just focusing on the individual keywords. 153 00:04:04,160 --> 00:04:05,360 Yeah, absolutely. 154 00:04:05,360 --> 00:04:09,320 And the author mentions using tools like Simrush and RRFs. 155 00:04:09,320 --> 00:04:11,400 Oh, those are industry standards? 156 00:04:11,400 --> 00:04:12,240 Right. 157 00:04:12,240 --> 00:04:15,240 For keyword research, competitor analysis. 158 00:04:15,240 --> 00:04:16,760 I've dabbled in those myself. 159 00:04:16,760 --> 00:04:17,600 Yeah. 160 00:04:17,600 --> 00:04:18,440 And they can be so helpful for- 161 00:04:18,440 --> 00:04:19,520 They were getting those air sites. 162 00:04:19,520 --> 00:04:20,360 Yeah. 163 00:04:20,360 --> 00:04:23,640 Than to what your target audience is searching for. 164 00:04:23,640 --> 00:04:24,480 Right. 165 00:04:24,480 --> 00:04:25,640 And how your competitors are trying to reach that. 166 00:04:25,640 --> 00:04:26,480 Absolutely. 167 00:04:26,480 --> 00:04:27,320 Yeah. 168 00:04:27,320 --> 00:04:29,520 So we've got knowing your audience. 169 00:04:29,520 --> 00:04:32,640 We've got digging into semantic SEO. 170 00:04:32,640 --> 00:04:33,480 Okay. 171 00:04:33,480 --> 00:04:36,840 What else to this TGV series lead this author to? 172 00:04:36,840 --> 00:04:39,240 Well, they discovered something 173 00:04:39,240 --> 00:04:41,160 that might sound a little old school. 174 00:04:41,160 --> 00:04:42,080 Oh. 175 00:04:42,080 --> 00:04:43,680 In today's digital world. 176 00:04:43,680 --> 00:04:44,520 Okay. 177 00:04:44,520 --> 00:04:45,840 The power of storytelling. 178 00:04:45,840 --> 00:04:46,960 You mean like once upon a time 179 00:04:46,960 --> 00:04:48,600 there was a website with terrible traffic. 180 00:04:48,600 --> 00:04:49,440 Uh-huh. 181 00:04:49,440 --> 00:04:51,680 And it was really, but think about it. 182 00:04:51,680 --> 00:04:54,040 Stories are how we make sense of the world, right? 183 00:04:54,040 --> 00:04:54,880 Yeah. 184 00:04:54,880 --> 00:04:55,720 They stick with us. 185 00:04:55,720 --> 00:04:57,760 They make information memorable. 186 00:04:57,760 --> 00:05:00,920 They help us connect with each other on an emotional level. 187 00:05:00,920 --> 00:05:03,480 And the author started incorporating stories 188 00:05:03,480 --> 00:05:04,320 into their marketing. 189 00:05:04,320 --> 00:05:05,160 Okay. 190 00:05:05,160 --> 00:05:06,480 And it seems like that really resonated 191 00:05:06,480 --> 00:05:07,560 with their audience. 192 00:05:07,560 --> 00:05:08,560 It makes total sense. 193 00:05:08,560 --> 00:05:09,400 Yeah. 194 00:05:09,400 --> 00:05:10,560 We're hardwired for stories. 195 00:05:10,560 --> 00:05:11,480 We are. 196 00:05:11,480 --> 00:05:13,320 Think about the last time you saw a commercial 197 00:05:13,320 --> 00:05:14,880 that really grabbed your attention. 198 00:05:14,880 --> 00:05:16,320 Mm-hmm. 199 00:05:16,320 --> 00:05:18,960 It probably wasn't just listing features and benefits. 200 00:05:18,960 --> 00:05:19,800 Right. 201 00:05:19,800 --> 00:05:20,840 It was telling you a story. 202 00:05:20,840 --> 00:05:21,680 Yeah. 203 00:05:21,680 --> 00:05:22,640 It was making you feel something. 204 00:05:22,640 --> 00:05:23,480 Exactly. 205 00:05:23,480 --> 00:05:25,840 And the author even shares a specific example. 206 00:05:25,840 --> 00:05:26,680 Okay. 207 00:05:26,680 --> 00:05:29,200 They started featuring stories of small business owners. 208 00:05:29,200 --> 00:05:30,040 Oh, cool. 209 00:05:30,040 --> 00:05:33,320 Who transform their businesses using this TGV series. 210 00:05:33,320 --> 00:05:34,160 Okay. 211 00:05:34,160 --> 00:05:35,760 So they're not just talking about the product. 212 00:05:35,760 --> 00:05:36,600 Yeah. 213 00:05:36,600 --> 00:05:37,560 They're demonstrating its value 214 00:05:37,560 --> 00:05:39,680 through these relatable narratives. 215 00:05:39,680 --> 00:05:40,520 They're smart. 216 00:05:40,520 --> 00:05:41,360 Yeah. 217 00:05:41,360 --> 00:05:43,400 It adds that layer of authenticity. 218 00:05:43,400 --> 00:05:46,480 Makes the product more tangible for potential buyers. 219 00:05:46,480 --> 00:05:47,320 Totally. 220 00:05:47,320 --> 00:05:48,160 Yeah. 221 00:05:48,160 --> 00:05:50,120 I'm starting to see how this is shaping up. 222 00:05:50,120 --> 00:05:50,960 Right. 223 00:05:50,960 --> 00:05:53,160 It's not just about one specific tactic. 224 00:05:53,160 --> 00:05:54,000 Mm-hmm. 225 00:05:54,000 --> 00:05:56,320 It's about approaching marketing 226 00:05:56,320 --> 00:05:58,160 from a more holistic perspective. 227 00:05:58,160 --> 00:05:59,000 Yeah. 228 00:05:59,000 --> 00:05:59,840 Yeah, for sure. 229 00:05:59,840 --> 00:06:01,560 And speaking of a holistic approach. 230 00:06:01,560 --> 00:06:02,720 Okay. 231 00:06:02,720 --> 00:06:05,920 The author also started incorporating more multimedia 232 00:06:05,920 --> 00:06:07,360 into their content. 233 00:06:07,360 --> 00:06:08,200 Oh, that's smart. 234 00:06:08,200 --> 00:06:09,040 Right. 235 00:06:09,040 --> 00:06:11,440 Moving beyond just text and static images. 236 00:06:11,440 --> 00:06:12,280 Yeah. 237 00:06:12,280 --> 00:06:13,960 This is where things get really engaging. 238 00:06:13,960 --> 00:06:14,800 Totally. 239 00:06:14,800 --> 00:06:18,600 So you can see how much more captivating a video tutorial is. 240 00:06:18,600 --> 00:06:19,440 Right. 241 00:06:19,440 --> 00:06:21,760 Than just reading a huge wall of text. 242 00:06:21,760 --> 00:06:22,600 Absolutely. 243 00:06:22,600 --> 00:06:23,440 Or an infographic. 244 00:06:23,440 --> 00:06:24,280 Oh, yeah. 245 00:06:24,280 --> 00:06:27,160 To make complex data instantly understandable. 246 00:06:27,160 --> 00:06:28,000 Right. 247 00:06:28,000 --> 00:06:29,440 So the author started using videos 248 00:06:29,440 --> 00:06:30,960 to showcase their products. 249 00:06:30,960 --> 00:06:31,800 So what? 250 00:06:31,800 --> 00:06:33,120 Creating infographics. 251 00:06:33,120 --> 00:06:35,520 And it looks like it really resonated with the audience. 252 00:06:35,520 --> 00:06:36,360 Well, yeah. 253 00:06:36,360 --> 00:06:38,680 It's like they're bringing their content to life. 254 00:06:38,680 --> 00:06:39,520 You know? 255 00:06:39,520 --> 00:06:40,360 Absolutely. 256 00:06:40,360 --> 00:06:43,000 And making it way more digestible for people who are. 257 00:06:43,000 --> 00:06:43,840 Yeah. 258 00:06:43,840 --> 00:06:45,720 Embarded with information all the time. 259 00:06:45,720 --> 00:06:46,560 Right. 260 00:06:46,560 --> 00:06:48,480 It's not enough to just have great content. 261 00:06:48,480 --> 00:06:50,040 You've got to make it stand out. 262 00:06:50,040 --> 00:06:50,880 Yeah. 263 00:06:50,880 --> 00:06:51,720 Capture people's attention. 264 00:06:51,720 --> 00:06:53,160 And this crowded online world. 265 00:06:53,160 --> 00:06:54,000 Exactly. 266 00:06:54,000 --> 00:06:56,640 And don't underestimate the power of visuals. 267 00:06:56,640 --> 00:06:57,640 Oh, so true. 268 00:06:57,640 --> 00:06:59,760 People are visual creatures. 269 00:06:59,760 --> 00:07:01,800 You know, incorporating multimedia 270 00:07:01,800 --> 00:07:04,120 makes it more shareable on social media. 271 00:07:04,120 --> 00:07:04,960 Oh, yeah. 272 00:07:04,960 --> 00:07:05,920 So you can expand your reach. 273 00:07:05,920 --> 00:07:07,000 Hugely. 274 00:07:07,000 --> 00:07:07,840 Right. 275 00:07:07,840 --> 00:07:08,680 Speaking of social media. 276 00:07:08,680 --> 00:07:09,520 Okay. 277 00:07:09,520 --> 00:07:12,320 It sounds like the TGV series helped the author 278 00:07:12,320 --> 00:07:14,880 get their social media strategy under control. 279 00:07:14,880 --> 00:07:16,400 Oh, nice. 280 00:07:16,400 --> 00:07:17,240 Right. 281 00:07:17,240 --> 00:07:18,760 Taking it from chaos to. 282 00:07:18,760 --> 00:07:19,600 Aha. 283 00:07:19,600 --> 00:07:20,640 Well, maybe less chaos. 284 00:07:20,640 --> 00:07:21,640 A little less chaos. 285 00:07:21,640 --> 00:07:22,480 Right. 286 00:07:22,480 --> 00:07:24,800 They talk about moving towards a more organized 287 00:07:24,800 --> 00:07:26,360 and consistent approach. 288 00:07:27,880 --> 00:07:28,880 Which makes a lot of sense. 289 00:07:28,880 --> 00:07:29,720 It does. 290 00:07:29,720 --> 00:07:31,120 Social media can feel like a whirlwind. 291 00:07:31,120 --> 00:07:31,960 Totally. 292 00:07:31,960 --> 00:07:33,160 If you don't have a clear plan. 293 00:07:33,160 --> 00:07:34,000 Absolutely. 294 00:07:34,000 --> 00:07:36,440 Consistency is key on social media. 295 00:07:36,440 --> 00:07:37,280 Right. 296 00:07:37,280 --> 00:07:38,280 It's about showing up regularly, 297 00:07:38,280 --> 00:07:41,600 providing value, engaging authentically. 298 00:07:41,600 --> 00:07:42,280 Yeah. 299 00:07:42,280 --> 00:07:45,320 We also mentioned implementing some creative tactics. 300 00:07:45,320 --> 00:07:46,160 Oh, cool. 301 00:07:46,160 --> 00:07:48,360 To boost that engagement. 302 00:07:48,360 --> 00:07:49,200 Okay. 303 00:07:49,200 --> 00:07:50,440 Like live Q&A sessions. 304 00:07:50,440 --> 00:07:51,280 Oh, I love that. 305 00:07:51,280 --> 00:07:52,120 Right. 306 00:07:52,120 --> 00:07:52,960 Yeah. 307 00:07:52,960 --> 00:07:54,280 Answer questions from your followers in real time. 308 00:07:54,280 --> 00:07:55,120 That's great. 309 00:07:55,120 --> 00:07:56,360 And themed posts. 310 00:07:56,360 --> 00:07:57,200 Oh, cool. 311 00:07:57,200 --> 00:07:59,640 That align with specific days or events. 312 00:07:59,640 --> 00:08:00,480 Smart. 313 00:08:00,480 --> 00:08:01,320 Right. 314 00:08:01,320 --> 00:08:03,480 So it's about making your social media presence 315 00:08:03,480 --> 00:08:04,800 more interactive. 316 00:08:04,800 --> 00:08:05,640 Mm-hmm. 317 00:08:05,640 --> 00:08:07,040 And giving people a reason to come back. 318 00:08:07,040 --> 00:08:08,600 To keep coming back for more. 319 00:08:08,600 --> 00:08:09,440 Yeah, exactly. 320 00:08:09,440 --> 00:08:10,280 Yeah, I love that. 321 00:08:10,280 --> 00:08:12,240 And they even mentioned a Tip Tuesday series. 322 00:08:12,240 --> 00:08:13,080 Oh, nice. 323 00:08:13,080 --> 00:08:15,640 Where they share a helpful tip every week. 324 00:08:15,640 --> 00:08:16,480 That's great. 325 00:08:16,480 --> 00:08:17,440 And related to their industry. 326 00:08:17,440 --> 00:08:18,280 Yeah. 327 00:08:18,280 --> 00:08:20,840 So that's a great way to establish a regular cadence. 328 00:08:20,840 --> 00:08:21,680 Mm-hmm. 329 00:08:21,680 --> 00:08:23,640 And position yourself as a valuable resource. 330 00:08:23,640 --> 00:08:24,480 Right. 331 00:08:24,480 --> 00:08:25,320 For your followers. 332 00:08:25,320 --> 00:08:27,040 It's not just about broadcasting your message. 333 00:08:27,040 --> 00:08:27,880 Right. 334 00:08:27,880 --> 00:08:29,680 It's about creating that two-way dialogue. 335 00:08:29,680 --> 00:08:30,520 Yeah. 336 00:08:30,520 --> 00:08:31,800 Building those relationships. 337 00:08:31,800 --> 00:08:34,240 So we've got SEO, we've got storytelling, 338 00:08:34,240 --> 00:08:36,320 multimedia, social media. 339 00:08:36,320 --> 00:08:37,160 It's a lot. 340 00:08:37,160 --> 00:08:38,000 It is. 341 00:08:38,000 --> 00:08:39,960 This TGV series covers a lot of ground. 342 00:08:39,960 --> 00:08:42,920 Where do we go from here in our deep dive? 343 00:08:42,920 --> 00:08:44,000 I'm excited to find out. 344 00:08:44,000 --> 00:08:47,880 It seems like the author's TGV series journey. 345 00:08:47,880 --> 00:08:48,280 OK. 346 00:08:48,280 --> 00:08:51,400 Also took them into the world of email marketing. 347 00:08:51,400 --> 00:08:52,360 Oh, email marketing. 348 00:08:52,360 --> 00:08:52,880 Yeah. 349 00:08:52,880 --> 00:08:53,760 I'm glad they brought that up. 350 00:08:53,760 --> 00:08:54,280 Yeah. 351 00:08:54,280 --> 00:08:56,800 Because so many people were like, emails did. 352 00:08:56,800 --> 00:08:58,280 Yeah, so old fashioned. 353 00:08:58,280 --> 00:08:59,840 But it's still so powerful. 354 00:08:59,840 --> 00:09:00,240 It is. 355 00:09:00,240 --> 00:09:01,320 And you use it correctly. 356 00:09:01,320 --> 00:09:01,960 Absolutely. 357 00:09:01,960 --> 00:09:06,160 And it's all about providing value to your subscribers. 358 00:09:06,160 --> 00:09:06,640 Yeah. 359 00:09:06,640 --> 00:09:07,840 Respecting their time. 360 00:09:07,840 --> 00:09:08,360 For sure. 361 00:09:08,360 --> 00:09:09,640 Building relationships. 362 00:09:09,640 --> 00:09:10,920 Absolutely. 363 00:09:10,920 --> 00:09:12,440 Did the author share any specifics 364 00:09:12,440 --> 00:09:14,720 about how they were approaching email marketing? 365 00:09:14,720 --> 00:09:15,360 They did. 366 00:09:15,360 --> 00:09:15,760 Yeah. 367 00:09:15,760 --> 00:09:18,960 They talk about creating targeted email campaigns 368 00:09:18,960 --> 00:09:22,520 that delivered valuable content and some exclusive offers. 369 00:09:22,520 --> 00:09:23,280 Oh, smart. 370 00:09:23,280 --> 00:09:23,680 Yeah. 371 00:09:23,680 --> 00:09:25,760 Like they offered a free e-book. 372 00:09:25,760 --> 00:09:26,120 Oh, nice. 373 00:09:26,120 --> 00:09:28,360 In exchange for signing up for their email list. 374 00:09:28,360 --> 00:09:29,640 Oh, that's a good incentive. 375 00:09:29,640 --> 00:09:30,200 Right. 376 00:09:30,200 --> 00:09:31,960 A great way to get people on your list. 377 00:09:31,960 --> 00:09:32,920 Yeah, for sure. 378 00:09:32,920 --> 00:09:35,360 And then they could send more relevant messages 379 00:09:35,360 --> 00:09:36,720 to different groups. 380 00:09:36,720 --> 00:09:37,560 Oh, segmentation. 381 00:09:37,560 --> 00:09:37,840 Yes. 382 00:09:37,840 --> 00:09:38,800 Segmentation. 383 00:09:38,800 --> 00:09:39,680 Key strategy. 384 00:09:39,680 --> 00:09:40,280 So important. 385 00:09:40,280 --> 00:09:42,520 To make sure you're not just spamming everyone. 386 00:09:42,520 --> 00:09:42,920 Right. 387 00:09:42,920 --> 00:09:43,160 Right. 388 00:09:43,160 --> 00:09:45,360 And that your emails are actually being opened. 389 00:09:45,360 --> 00:09:45,600 Yeah. 390 00:09:45,600 --> 00:09:48,720 That's like that difference between sending a flyer 391 00:09:48,720 --> 00:09:52,080 to everyone in town versus, you know. 392 00:09:52,080 --> 00:09:53,840 A personalized invitation. 393 00:09:53,840 --> 00:09:54,040 Yeah. 394 00:09:54,040 --> 00:09:55,520 Sending a personalized invitation. 395 00:09:55,520 --> 00:09:56,120 Yeah. 396 00:09:56,120 --> 00:09:56,600 Exactly. 397 00:09:56,600 --> 00:09:58,240 The people you think would be interested. 398 00:09:58,240 --> 00:09:59,160 Huge difference. 399 00:09:59,160 --> 00:10:00,280 Makes a big difference. 400 00:10:00,280 --> 00:10:01,080 Yeah. 401 00:10:01,080 --> 00:10:05,160 And they also talked about using automation. 402 00:10:05,160 --> 00:10:06,360 Oh, automation's key. 403 00:10:06,360 --> 00:10:08,640 To streamline their email efforts. 404 00:10:08,640 --> 00:10:08,960 Right. 405 00:10:08,960 --> 00:10:10,280 Which is smart. 406 00:10:10,280 --> 00:10:12,200 It can save you so much time. 407 00:10:12,200 --> 00:10:13,480 Oh, tons of time. 408 00:10:13,480 --> 00:10:15,360 And it makes sure that your emails are going out 409 00:10:15,360 --> 00:10:16,400 at the right time. 410 00:10:16,400 --> 00:10:16,640 Yeah, it is. 411 00:10:16,640 --> 00:10:17,720 To the right people. 412 00:10:17,720 --> 00:10:18,280 Exactly. 413 00:10:18,280 --> 00:10:20,720 You can set up welcome sequences. 414 00:10:20,720 --> 00:10:21,360 Oh, yeah, yeah. 415 00:10:21,360 --> 00:10:23,080 Send reminders, trigger emails. 416 00:10:23,080 --> 00:10:25,560 Based on people's activity on your website. 417 00:10:25,560 --> 00:10:26,240 Exactly. 418 00:10:26,240 --> 00:10:27,280 It's so smart. 419 00:10:27,280 --> 00:10:27,880 Yeah. 420 00:10:27,880 --> 00:10:30,080 Sounds like they took a really strategic approach. 421 00:10:30,080 --> 00:10:30,800 They did. 422 00:10:30,800 --> 00:10:32,640 And it looks like it paid off. 423 00:10:32,640 --> 00:10:33,200 Oh, good. 424 00:10:33,200 --> 00:10:36,240 Yeah, they even mentioned doing a re-engagement campaign. 425 00:10:36,240 --> 00:10:38,160 Oh, for inactive subscribers. 426 00:10:38,160 --> 00:10:39,320 Yes. 427 00:10:39,320 --> 00:10:41,200 For those people who've gone quiet. 428 00:10:41,200 --> 00:10:42,120 Yeah. 429 00:10:42,120 --> 00:10:43,640 But it's such a smart tactic. 430 00:10:43,640 --> 00:10:44,000 It is. 431 00:10:44,000 --> 00:10:46,240 Because it's so much easier to re-engage someone. 432 00:10:46,240 --> 00:10:46,800 Way easier. 433 00:10:46,800 --> 00:10:49,240 Than to try to find a brand new subscriber. 434 00:10:49,240 --> 00:10:49,960 Totally. 435 00:10:49,960 --> 00:10:51,280 Did they share what that looked like? 436 00:10:51,280 --> 00:10:52,960 You know, they didn't get into specifics. 437 00:10:52,960 --> 00:10:57,200 But they emphasized that it was all about providing value. 438 00:10:57,200 --> 00:10:57,640 OK. 439 00:10:57,640 --> 00:10:59,720 Reminding people why they signed up. 440 00:10:59,720 --> 00:11:00,160 Got it. 441 00:11:00,160 --> 00:11:03,920 Maybe they offered a discount or shared popular content. 442 00:11:03,920 --> 00:11:06,960 Or just sent a message saying, hey, we appreciate you. 443 00:11:06,960 --> 00:11:07,320 Yeah. 444 00:11:07,320 --> 00:11:09,600 That personal touch can go a long way. 445 00:11:09,600 --> 00:11:10,040 It does. 446 00:11:10,040 --> 00:11:11,240 And it clearly worked. 447 00:11:11,240 --> 00:11:11,600 Good. 448 00:11:11,600 --> 00:11:13,120 They saw a big jump in engagement 449 00:11:13,120 --> 00:11:14,800 from those inactive subscribers. 450 00:11:14,800 --> 00:11:19,000 It's a good reminder that we shouldn't give up on those people. 451 00:11:19,000 --> 00:11:19,360 No. 452 00:11:19,360 --> 00:11:20,520 Who have maybe gone quiet. 453 00:11:20,520 --> 00:11:21,320 Absolutely not. 454 00:11:21,320 --> 00:11:23,120 There are creative ways to win them back. 455 00:11:23,120 --> 00:11:23,600 Exactly. 456 00:11:23,600 --> 00:11:24,160 Yeah. 457 00:11:24,160 --> 00:11:24,440 OK. 458 00:11:24,440 --> 00:11:26,600 So we talked about email marketing. 459 00:11:26,600 --> 00:11:31,440 What other gems did this TGV series uncover? 460 00:11:31,440 --> 00:11:34,120 Well, throughout all of this, there's 461 00:11:34,120 --> 00:11:38,080 this constant emphasis on data-driven decisions. 462 00:11:38,080 --> 00:11:39,000 Oh, data. 463 00:11:39,000 --> 00:11:39,720 Yes. 464 00:11:39,720 --> 00:11:43,200 The author repeatedly mentions tracking results. 465 00:11:43,200 --> 00:11:43,640 OK. 466 00:11:43,640 --> 00:11:46,960 And making changes based on what the data is saying. 467 00:11:46,960 --> 00:11:47,680 So important. 468 00:11:47,680 --> 00:11:50,520 It's like they're saying, don't just guess, get the facts. 469 00:11:50,520 --> 00:11:50,920 Right. 470 00:11:50,920 --> 00:11:51,840 Figure it out. 471 00:11:51,840 --> 00:11:53,120 That's a crucial point. 472 00:11:53,120 --> 00:11:56,160 Because we can have the best strategies in the world. 473 00:11:56,160 --> 00:11:56,560 Right. 474 00:11:56,560 --> 00:11:57,600 But if we're not tracking it. 475 00:11:57,600 --> 00:11:58,360 We're not analyzing. 476 00:11:58,360 --> 00:11:59,160 We're flying blind. 477 00:11:59,160 --> 00:12:00,320 Completely blind. 478 00:12:00,320 --> 00:12:04,480 It's like trying to navigate a maze without a map. 479 00:12:04,480 --> 00:12:05,400 That's a good analogy. 480 00:12:05,400 --> 00:12:05,840 Right. 481 00:12:05,840 --> 00:12:07,680 The author mentioned Google Analytics. 482 00:12:07,680 --> 00:12:08,160 Yeah. 483 00:12:08,160 --> 00:12:09,800 Good old Google Analytics. 484 00:12:09,800 --> 00:12:12,200 You know, tracking things like bounce rate and session 485 00:12:12,200 --> 00:12:12,800 duration. 486 00:12:12,800 --> 00:12:13,960 I love those metrics. 487 00:12:13,960 --> 00:12:14,120 Right. 488 00:12:14,120 --> 00:12:14,920 Super helpful. 489 00:12:14,920 --> 00:12:17,040 They tell you how engaged people are. 490 00:12:17,040 --> 00:12:17,720 They really do. 491 00:12:17,720 --> 00:12:19,800 If people are bouncing off a page quickly. 492 00:12:19,800 --> 00:12:20,200 Yeah. 493 00:12:20,200 --> 00:12:22,400 Might be a sign that something needs to be changed. 494 00:12:22,400 --> 00:12:22,880 Absolutely. 495 00:12:22,880 --> 00:12:23,400 Weak. 496 00:12:23,400 --> 00:12:23,800 Weak. 497 00:12:23,800 --> 00:12:24,760 Yeah. 498 00:12:24,760 --> 00:12:26,720 Those metrics can tell you so much. 499 00:12:26,720 --> 00:12:27,120 So much. 500 00:12:27,120 --> 00:12:28,760 About what people are doing on your website. 501 00:12:28,760 --> 00:12:29,280 Uh-huh. 502 00:12:29,280 --> 00:12:31,560 And the author gives this example. 503 00:12:31,560 --> 00:12:32,200 OK. 504 00:12:32,200 --> 00:12:35,120 They had a page with a high bounce rate. 505 00:12:35,120 --> 00:12:36,040 Right. 506 00:12:36,040 --> 00:12:39,160 And they realized it was loading super slowly. 507 00:12:39,160 --> 00:12:39,920 Oh yeah. 508 00:12:39,920 --> 00:12:40,520 Page speed. 509 00:12:40,520 --> 00:12:41,720 So they optimized it. 510 00:12:41,720 --> 00:12:42,280 Sure. 511 00:12:42,280 --> 00:12:43,600 And the bounce rate went down. 512 00:12:43,600 --> 00:12:44,400 That's awesome. 513 00:12:44,400 --> 00:12:45,640 Perfect example. 514 00:12:45,640 --> 00:12:45,920 Yeah. 515 00:12:45,920 --> 00:12:48,720 Of how data can lead to real improvement. 516 00:12:48,720 --> 00:12:48,880 Yeah. 517 00:12:48,880 --> 00:12:51,760 So it's so easy to get caught up in the creative side 518 00:12:51,760 --> 00:12:52,120 of marketing. 519 00:12:52,120 --> 00:12:52,480 Right. 520 00:12:52,480 --> 00:12:53,760 And forget about the numbers. 521 00:12:53,760 --> 00:12:54,240 Yeah. 522 00:12:54,240 --> 00:12:55,760 But the numbers tell the story. 523 00:12:55,760 --> 00:12:56,240 They do. 524 00:12:56,240 --> 00:12:59,160 They tell us if our efforts are working. 525 00:12:59,160 --> 00:12:59,720 Absolutely. 526 00:12:59,720 --> 00:13:01,000 We've got to track those metrics. 527 00:13:01,000 --> 00:13:01,320 Yeah. 528 00:13:01,320 --> 00:13:02,480 Analyze that data. 529 00:13:02,480 --> 00:13:03,720 Make informed decisions. 530 00:13:03,720 --> 00:13:04,080 Yes. 531 00:13:04,080 --> 00:13:06,000 It's about being strategic. 532 00:13:06,000 --> 00:13:06,560 Mm-hmm. 533 00:13:06,560 --> 00:13:07,960 Intentional. 534 00:13:07,960 --> 00:13:09,960 Not just throwing things at the wall 535 00:13:09,960 --> 00:13:11,360 and hoping something sticks. 536 00:13:11,360 --> 00:13:11,560 Yeah. 537 00:13:11,560 --> 00:13:12,480 And hoping something sticks. 538 00:13:12,480 --> 00:13:12,920 Yeah. 539 00:13:12,920 --> 00:13:14,360 Now the source also mentions. 540 00:13:14,360 --> 00:13:14,800 OK. 541 00:13:14,800 --> 00:13:16,400 The financial side of marketing. 542 00:13:16,400 --> 00:13:16,880 Oh. 543 00:13:16,880 --> 00:13:17,680 You got the money. 544 00:13:17,680 --> 00:13:18,800 Right. 545 00:13:18,800 --> 00:13:20,520 Which I think a lot of people struggle with. 546 00:13:20,520 --> 00:13:21,000 For sure. 547 00:13:21,000 --> 00:13:21,720 Big time. 548 00:13:21,720 --> 00:13:23,920 And they talk about how the TGV series. 549 00:13:23,920 --> 00:13:24,440 Hey. 550 00:13:24,440 --> 00:13:27,480 Help them improve their pricing strategies. 551 00:13:27,480 --> 00:13:28,040 Nice. 552 00:13:28,040 --> 00:13:29,400 And maximize their profits. 553 00:13:29,400 --> 00:13:30,520 Huge win. 554 00:13:30,520 --> 00:13:32,480 They don't go into a ton of detail. 555 00:13:32,480 --> 00:13:33,000 Right. 556 00:13:33,000 --> 00:13:34,000 Understandably so. 557 00:13:34,000 --> 00:13:34,240 Right. 558 00:13:34,240 --> 00:13:37,360 Like they mention things like value-based pricing. 559 00:13:37,360 --> 00:13:37,640 Yes. 560 00:13:37,640 --> 00:13:40,080 And optimizing conversion rates. 561 00:13:40,080 --> 00:13:42,240 But I wish we had a little more of that. 562 00:13:42,240 --> 00:13:42,480 Yeah. 563 00:13:42,480 --> 00:13:43,360 They actually did it. 564 00:13:43,360 --> 00:13:43,640 Yeah. 565 00:13:43,640 --> 00:13:46,480 How they put those ideas into practice. 566 00:13:46,480 --> 00:13:46,760 Right. 567 00:13:46,760 --> 00:13:47,800 Would be super helpful. 568 00:13:47,800 --> 00:13:49,000 And what kind of results. 569 00:13:49,000 --> 00:13:49,440 Yeah. 570 00:13:49,440 --> 00:13:49,920 The results. 571 00:13:49,920 --> 00:13:51,320 But even without the specifics. 572 00:13:51,320 --> 00:13:51,800 Yeah. 573 00:13:51,800 --> 00:13:55,200 It's clear that this addresses that financial side 574 00:13:55,200 --> 00:13:55,880 of marketing. 575 00:13:55,880 --> 00:13:56,400 It does. 576 00:13:56,400 --> 00:13:57,440 Which is so essential. 577 00:13:57,440 --> 00:13:59,400 Essential for any business that wants to grow. 578 00:13:59,400 --> 00:14:00,240 Right. 579 00:14:00,240 --> 00:14:03,000 And it reinforces the idea that marketing isn't just 580 00:14:03,000 --> 00:14:04,320 about driving traffic. 581 00:14:04,320 --> 00:14:04,720 Right. 582 00:14:04,720 --> 00:14:06,400 It's about converting that traffic. 583 00:14:06,400 --> 00:14:06,880 Yes. 584 00:14:06,880 --> 00:14:08,520 Into paying customers. 585 00:14:08,520 --> 00:14:10,040 Paying customers, exactly. 586 00:14:10,040 --> 00:14:11,640 And building a sustainable business. 587 00:14:11,640 --> 00:14:11,800 Yeah. 588 00:14:11,800 --> 00:14:13,880 So it sounds like this TGV series. 589 00:14:13,880 --> 00:14:14,360 It does. 590 00:14:14,360 --> 00:14:16,400 Covers a pretty wide range of topics. 591 00:14:16,400 --> 00:14:17,000 It does. 592 00:14:17,000 --> 00:14:19,120 You've got everything from knowing your audience 593 00:14:19,120 --> 00:14:22,440 to this more advanced semantic SEO. 594 00:14:22,440 --> 00:14:23,120 Yeah. 595 00:14:23,120 --> 00:14:24,880 Data-driven decision making. 596 00:14:24,880 --> 00:14:25,480 Big one. 597 00:14:25,480 --> 00:14:25,880 And. 598 00:14:25,880 --> 00:14:26,080 What? 599 00:14:26,080 --> 00:14:27,160 Does that financial piece? 600 00:14:27,160 --> 00:14:28,680 The financial aspects of marketing. 601 00:14:28,680 --> 00:14:28,880 Yeah. 602 00:14:28,880 --> 00:14:30,560 It's a comprehensive approach, for sure. 603 00:14:30,560 --> 00:14:31,280 It seems like it. 604 00:14:31,280 --> 00:14:31,840 Yeah. 605 00:14:31,840 --> 00:14:35,080 And the author's experience shows 606 00:14:35,080 --> 00:14:37,400 how they went from feeling lost and overwhelmed 607 00:14:37,400 --> 00:14:40,280 to confident and empowered. 608 00:14:40,280 --> 00:14:41,560 It's a cool transformation. 609 00:14:41,560 --> 00:14:42,000 It is. 610 00:14:42,000 --> 00:14:44,360 They basically took their marketing from scattered 611 00:14:44,360 --> 00:14:45,280 and reactive. 612 00:14:45,280 --> 00:14:45,640 Oh, sure. 613 00:14:45,640 --> 00:14:48,040 To focused and strategic. 614 00:14:48,040 --> 00:14:49,280 It's inspiring. 615 00:14:49,280 --> 00:14:49,480 It is. 616 00:14:49,480 --> 00:14:51,720 To see how much they were able to achieve 617 00:14:51,720 --> 00:14:53,240 in a relatively short amount of time. 618 00:14:53,240 --> 00:14:53,440 Yeah. 619 00:14:53,440 --> 00:14:55,960 They went from struggling to get traction. 620 00:14:55,960 --> 00:14:56,280 Yeah. 621 00:14:56,280 --> 00:14:59,760 To implementing this multifaceted strategy. 622 00:14:59,760 --> 00:15:00,200 Yeah. 623 00:15:00,200 --> 00:15:01,840 That got real results. 624 00:15:01,840 --> 00:15:02,880 It's a real testament. 625 00:15:02,880 --> 00:15:03,200 Yeah. 626 00:15:03,200 --> 00:15:05,880 To the power of continuous learning. 627 00:15:05,880 --> 00:15:06,800 Absolutely. 628 00:15:06,800 --> 00:15:07,240 Right. 629 00:15:07,240 --> 00:15:10,320 The online marketing landscape is constantly changing. 630 00:15:10,320 --> 00:15:10,920 All the time. 631 00:15:10,920 --> 00:15:13,600 And you've got to stay ahead of the curve to succeed. 632 00:15:13,600 --> 00:15:14,000 Yeah. 633 00:15:14,000 --> 00:15:16,440 It's not about finding that magic bullet. 634 00:15:16,440 --> 00:15:18,640 It's about having that growth mindset. 635 00:15:18,640 --> 00:15:19,040 Yeah. 636 00:15:19,040 --> 00:15:20,400 Being open to new ideas. 637 00:15:20,400 --> 00:15:21,200 Use strategies. 638 00:15:21,200 --> 00:15:24,160 And as we saw, having that structured approach. 639 00:15:24,160 --> 00:15:24,560 Right. 640 00:15:24,560 --> 00:15:27,720 And expert guidance can make such a difference. 641 00:15:27,720 --> 00:15:28,960 A world of difference. 642 00:15:28,960 --> 00:15:29,400 Yeah. 643 00:15:29,400 --> 00:15:31,440 It gives you that roadmap and framework. 644 00:15:31,440 --> 00:15:31,840 Totally. 645 00:15:31,840 --> 00:15:35,040 To navigate the complexities of online marketing. 646 00:15:35,040 --> 00:15:35,280 OK. 647 00:15:35,280 --> 00:15:36,320 We covered a lot. 648 00:15:36,320 --> 00:15:36,840 We did. 649 00:15:36,840 --> 00:15:39,800 From the author's struggles to their TGV series 650 00:15:39,800 --> 00:15:40,760 transformation. 651 00:15:40,760 --> 00:15:42,720 It's been a fascinating deep dive. 652 00:15:42,720 --> 00:15:43,040 It has. 653 00:15:43,040 --> 00:15:43,760 I'm curious though. 654 00:15:43,760 --> 00:15:44,280 Yeah. 655 00:15:44,280 --> 00:15:49,320 Did the author mention any downsides or challenges 656 00:15:49,320 --> 00:15:50,320 that they faced? 657 00:15:50,320 --> 00:15:51,640 Good question. 658 00:15:51,640 --> 00:15:53,800 That's a great question. 659 00:15:53,800 --> 00:15:56,560 You know, while the author doesn't specifically say 660 00:15:56,560 --> 00:15:59,320 these were the downsides or these were the challenges. 661 00:15:59,320 --> 00:16:02,120 They do emphasize that it takes time and effort. 662 00:16:02,120 --> 00:16:02,440 Right. 663 00:16:02,440 --> 00:16:04,280 To implement all these strategies. 664 00:16:04,280 --> 00:16:05,160 Makes sense. 665 00:16:05,160 --> 00:16:05,440 Yeah. 666 00:16:05,440 --> 00:16:07,600 They talk about being patient. 667 00:16:07,600 --> 00:16:08,200 OK. 668 00:16:08,200 --> 00:16:09,520 Persistent. 669 00:16:09,520 --> 00:16:11,680 Which suggests to me that they probably 670 00:16:11,680 --> 00:16:13,480 ran into some roadblocks. 671 00:16:13,480 --> 00:16:13,680 Right. 672 00:16:13,680 --> 00:16:15,440 Because it's easy to get excited. 673 00:16:15,440 --> 00:16:16,120 Oh, yeah. 674 00:16:16,120 --> 00:16:18,520 About a new strategy and expect results like that. 675 00:16:18,520 --> 00:16:18,840 Right. 676 00:16:18,840 --> 00:16:20,040 Overnight success. 677 00:16:20,040 --> 00:16:20,360 Right. 678 00:16:20,360 --> 00:16:20,840 But. 679 00:16:20,840 --> 00:16:21,680 Yeah, it is. 680 00:16:21,680 --> 00:16:22,960 It takes time. 681 00:16:22,960 --> 00:16:24,880 Yeah, it takes time to build that momentum. 682 00:16:24,880 --> 00:16:25,680 It really does. 683 00:16:25,680 --> 00:16:27,480 It's like planting a seed. 684 00:16:27,480 --> 00:16:28,600 Oh, I like that. 685 00:16:28,600 --> 00:16:29,720 To get to nurture it. 686 00:16:29,720 --> 00:16:31,120 Give it time to grow. 687 00:16:31,120 --> 00:16:33,000 You can't just like throw a seed out there. 688 00:16:33,000 --> 00:16:33,400 Right. 689 00:16:33,400 --> 00:16:34,840 And expect to tree the next day. 690 00:16:34,840 --> 00:16:35,360 Exactly. 691 00:16:35,360 --> 00:16:39,000 And even with a program like this TGV series. 692 00:16:39,000 --> 00:16:39,600 Yeah. 693 00:16:39,600 --> 00:16:41,200 There's still going to be a learning curve. 694 00:16:41,200 --> 00:16:41,960 Totally. 695 00:16:41,960 --> 00:16:44,840 You know, you have to figure out how to apply it. 696 00:16:44,840 --> 00:16:45,120 Right. 697 00:16:45,120 --> 00:16:46,000 To your business. 698 00:16:46,000 --> 00:16:46,960 Your unique situation. 699 00:16:46,960 --> 00:16:47,680 Exactly. 700 00:16:47,680 --> 00:16:47,960 Right. 701 00:16:47,960 --> 00:16:49,760 Be willing to experiment. 702 00:16:49,760 --> 00:16:50,000 Yeah. 703 00:16:50,000 --> 00:16:51,200 Make adjustments. 704 00:16:51,200 --> 00:16:52,760 So it's not a magic bullet. 705 00:16:52,760 --> 00:16:54,200 No, no magic bullets. 706 00:16:54,200 --> 00:16:55,480 It's more like a toolkit. 707 00:16:55,480 --> 00:16:56,640 It's a toolkit. 708 00:16:56,640 --> 00:16:58,800 And even with the best tools. 709 00:16:58,800 --> 00:16:59,360 Yeah. 710 00:16:59,360 --> 00:17:01,320 You still need to know how to use them. 711 00:17:01,320 --> 00:17:02,560 You've got to have those skills. 712 00:17:02,560 --> 00:17:03,040 Yeah. 713 00:17:03,040 --> 00:17:03,720 And the dedication. 714 00:17:03,720 --> 00:17:05,200 And the dedication to put in the work. 715 00:17:05,200 --> 00:17:06,000 Absolutely. 716 00:17:06,000 --> 00:17:07,280 And I think that's a key takeaway. 717 00:17:07,280 --> 00:17:07,680 Yeah. 718 00:17:07,680 --> 00:17:10,400 There's no one size fits all solution in marketing. 719 00:17:10,400 --> 00:17:11,520 No, not at all. 720 00:17:11,520 --> 00:17:14,200 It's about finding what works for you. 721 00:17:14,200 --> 00:17:15,080 For your business. 722 00:17:15,080 --> 00:17:15,800 For your audience. 723 00:17:15,800 --> 00:17:16,360 Your audience. 724 00:17:16,360 --> 00:17:17,120 Exactly. 725 00:17:17,120 --> 00:17:19,160 And being willing to put in the work. 726 00:17:19,160 --> 00:17:21,760 And it's clear that this author. 727 00:17:21,760 --> 00:17:22,040 Yeah. 728 00:17:22,040 --> 00:17:25,480 Was really dedicated to improving. 729 00:17:25,480 --> 00:17:26,280 Absolutely. 730 00:17:26,280 --> 00:17:28,320 And that seems to have played a huge role. 731 00:17:28,320 --> 00:17:29,160 A huge role. 732 00:17:29,160 --> 00:17:29,560 Yeah. 733 00:17:29,560 --> 00:17:30,360 In their success. 734 00:17:30,360 --> 00:17:33,920 It's what separates those successful marketers. 735 00:17:33,920 --> 00:17:35,920 From everyone else. 736 00:17:35,920 --> 00:17:37,440 They're not afraid to experiment. 737 00:17:37,440 --> 00:17:38,520 Try new things. 738 00:17:38,520 --> 00:17:40,160 Analyze, adapt. 739 00:17:40,160 --> 00:17:40,760 Absolutely. 740 00:17:40,760 --> 00:17:42,040 And that's something we can all do. 741 00:17:42,040 --> 00:17:42,840 We can all do that. 742 00:17:42,840 --> 00:17:43,280 Yeah. 743 00:17:43,280 --> 00:17:45,480 Whether we're using a program like this. 744 00:17:45,480 --> 00:17:48,240 Or figuring it out on our own. 745 00:17:48,240 --> 00:17:49,320 Absolutely. 746 00:17:49,320 --> 00:17:51,000 This deep dive has really shown us. 747 00:17:51,000 --> 00:17:51,280 Yeah. 748 00:17:51,280 --> 00:17:54,600 How important it is to have that holistic strategic approach. 749 00:17:54,600 --> 00:17:55,480 To online marketing. 750 00:17:55,480 --> 00:17:55,800 Yeah. 751 00:17:55,800 --> 00:17:56,880 Covered so much. 752 00:17:56,880 --> 00:17:57,360 So much. 753 00:17:57,360 --> 00:18:00,520 We talked about understanding your audience. 754 00:18:00,520 --> 00:18:00,760 Right. 755 00:18:00,760 --> 00:18:02,720 Crafting those stories. 756 00:18:02,720 --> 00:18:04,280 SEO. 757 00:18:04,280 --> 00:18:05,360 Social media. 758 00:18:05,360 --> 00:18:06,440 Email marketing. 759 00:18:06,440 --> 00:18:07,440 The data. 760 00:18:07,440 --> 00:18:08,280 Yeah, the data. 761 00:18:08,280 --> 00:18:09,640 Don't forget the data. 762 00:18:09,640 --> 00:18:11,720 So as we wrap up this deep dive. 763 00:18:11,720 --> 00:18:12,080 OK. 764 00:18:12,080 --> 00:18:13,800 Into the TGV series. 765 00:18:13,800 --> 00:18:14,680 Mm-hmm. 766 00:18:14,680 --> 00:18:15,840 I want to leave you with a question. 767 00:18:15,840 --> 00:18:16,080 All right. 768 00:18:16,080 --> 00:18:16,600 Like it. 769 00:18:16,600 --> 00:18:19,000 What's one small change. 770 00:18:19,000 --> 00:18:19,440 OK. 771 00:18:19,440 --> 00:18:21,560 You could make to your online marketing. 772 00:18:21,560 --> 00:18:22,080 Right. 773 00:18:22,080 --> 00:18:22,560 Right now. 774 00:18:22,560 --> 00:18:22,960 Could I? 775 00:18:22,960 --> 00:18:24,600 Inspired by what we talked about today. 776 00:18:24,600 --> 00:18:25,120 Love it. 777 00:18:25,120 --> 00:18:28,800 So could you maybe start incorporating more stories. 778 00:18:28,800 --> 00:18:29,040 Yeah. 779 00:18:29,040 --> 00:18:29,960 Into your content. 780 00:18:29,960 --> 00:18:30,960 Oh yeah. 781 00:18:30,960 --> 00:18:34,320 Could you try a new social media tactic. 782 00:18:34,320 --> 00:18:35,200 Mm-hmm. 783 00:18:35,200 --> 00:18:38,960 Revisit that email strategy. 784 00:18:38,960 --> 00:18:42,240 Maybe even dive deeper into your website analytics. 785 00:18:42,240 --> 00:18:42,960 Ooh. 786 00:18:42,960 --> 00:18:43,520 Good one. 787 00:18:43,520 --> 00:18:43,960 Yeah. 788 00:18:43,960 --> 00:18:45,240 See what you can improve. 789 00:18:45,240 --> 00:18:46,720 Even small changes. 790 00:18:46,720 --> 00:18:48,120 Can make a big difference. 791 00:18:48,120 --> 00:18:48,720 It can. 792 00:18:48,720 --> 00:18:49,840 Over time. 793 00:18:49,840 --> 00:18:50,640 Over time. 794 00:18:50,640 --> 00:18:52,440 It's all about taking that first step. 795 00:18:52,440 --> 00:18:53,360 That first step. 796 00:18:53,360 --> 00:18:55,240 And keeping that momentum going. 797 00:18:55,240 --> 00:18:57,960 And remember, we're here to support you. 798 00:18:57,960 --> 00:18:58,640 We are. 799 00:18:58,640 --> 00:19:00,200 On your marketing journey. 800 00:19:00,200 --> 00:19:00,720 Absolutely. 801 00:19:00,720 --> 00:19:02,160 See if those questions coming. 802 00:19:02,160 --> 00:19:02,880 Yes. 803 00:19:02,880 --> 00:19:04,880 And we'll see you on the next deep dive. 804 00:19:04,880 --> 00:19:21,920 See you then.