1 00:00:00,000 --> 00:00:01,120 All right, let's dive into this. 2 00:00:01,120 --> 00:00:02,760 Five guys, right? 3 00:00:02,760 --> 00:00:04,960 They're everywhere, but they don't really do marketing, 4 00:00:04,960 --> 00:00:05,800 do they? 5 00:00:05,800 --> 00:00:07,240 You said over this fascinating interview 6 00:00:07,240 --> 00:00:10,600 with John Eckbert, the CEO of Five Guys Europe. 7 00:00:10,600 --> 00:00:13,520 He was on the diary of a CEO podcast. 8 00:00:13,520 --> 00:00:17,200 And, well, it got me thinking, how do they do it? 9 00:00:17,200 --> 00:00:20,260 I know, it's like they've cracked some secret code. 10 00:00:20,260 --> 00:00:22,560 It's a bit mind blowing when you think about it. 11 00:00:22,560 --> 00:00:25,160 Building a global brand with what? 12 00:00:25,160 --> 00:00:27,520 Practically zero traditional advertising, 13 00:00:27,520 --> 00:00:28,800 we've gotta dig into this. 14 00:00:28,800 --> 00:00:30,840 Yeah, and Eckbert, he talks about word of mouth. 15 00:00:30,840 --> 00:00:33,000 Obviously that's huge E for them. 16 00:00:33,000 --> 00:00:35,320 But it's more than just having a good product. 17 00:00:35,320 --> 00:00:37,720 They've really crafted this whole experience. 18 00:00:37,720 --> 00:00:39,480 Right, it's like you go there 19 00:00:39,480 --> 00:00:42,000 and you become part of the show, those open kitchens. 20 00:00:42,000 --> 00:00:43,280 They're not just about transparency, 21 00:00:43,280 --> 00:00:45,920 they're like a statement, freshness on display, 22 00:00:45,920 --> 00:00:47,280 controlled chaos. 23 00:00:47,280 --> 00:00:48,920 It's fun, you're watching them work. 24 00:00:48,920 --> 00:00:50,320 And of course, your burger's being made 25 00:00:50,320 --> 00:00:51,320 exactly how you want it. 26 00:00:51,320 --> 00:00:55,280 And speaking of, over 250,000 burger combinations, 27 00:00:55,280 --> 00:00:56,560 it's gotta be some kind of record. 28 00:00:56,560 --> 00:00:57,400 And you know what's interesting? 29 00:00:57,400 --> 00:00:58,920 It's not just about the numbers. 30 00:00:58,920 --> 00:01:01,800 Think about it, that level of customization, 31 00:01:01,800 --> 00:01:03,720 it makes you feel like you're in control, 32 00:01:03,720 --> 00:01:06,040 creating your own masterpiece. 33 00:01:06,040 --> 00:01:08,080 And people love to share that, don't they? 34 00:01:08,080 --> 00:01:09,480 Especially when it makes them feel like 35 00:01:09,480 --> 00:01:10,800 they've discovered something special. 36 00:01:10,800 --> 00:01:12,440 Exactly, if you feel like you've built 37 00:01:12,440 --> 00:01:14,880 the best burger ever, you're gonna tell everyone. 38 00:01:14,880 --> 00:01:19,280 And remember Obama, going for five guys, 39 00:01:19,280 --> 00:01:22,360 free publicity right there, the best kind. 40 00:01:22,360 --> 00:01:23,680 Total marketing gold. 41 00:01:23,680 --> 00:01:25,640 And well, Eckbert mentioned that first five guys 42 00:01:25,640 --> 00:01:27,760 outside the US Covent Garden, right? 43 00:01:27,760 --> 00:01:29,560 Two years, lines around the block, 44 00:01:29,560 --> 00:01:32,200 and they haven't spent a dime on advertising. 45 00:01:32,200 --> 00:01:33,760 Incredible, and you know, it makes you think, 46 00:01:33,760 --> 00:01:35,760 how did you find out about all the brands you love? 47 00:01:35,760 --> 00:01:37,320 I mean, was it an ad? 48 00:01:37,320 --> 00:01:39,240 Or was it a friend ranting and raving? 49 00:01:39,240 --> 00:01:40,360 It's a great question. 50 00:01:40,360 --> 00:01:43,560 We're so bombarded with marketing messages these days. 51 00:01:43,560 --> 00:01:45,120 But the things that really stick with us, 52 00:01:45,120 --> 00:01:46,720 they often come from those genuine 53 00:01:46,720 --> 00:01:47,960 personal recommendations. 54 00:01:47,960 --> 00:01:51,960 It's like, you trust a friend more than some billboard, right? 55 00:01:51,960 --> 00:01:54,720 And that's what five guys has tapped into, that trust. 56 00:01:54,720 --> 00:01:56,440 But it's also about their values, right? 57 00:01:56,440 --> 00:02:00,440 It's not just about the burger, it's about the whole package. 58 00:02:00,440 --> 00:02:03,680 Quality, transparency, really going above and beyond 59 00:02:03,680 --> 00:02:04,600 for the customer. 60 00:02:04,600 --> 00:02:07,080 Yeah, and the quality starts with the ingredients. 61 00:02:07,080 --> 00:02:10,840 They're famous for their fries, only three ingredients. 62 00:02:10,840 --> 00:02:12,520 Potatoes, peanut oil, and salt. 63 00:02:12,520 --> 00:02:13,360 That's it. 64 00:02:13,360 --> 00:02:15,280 It's so simple, but it's a statement. 65 00:02:15,280 --> 00:02:17,520 Like, compare that to other fast food places. 66 00:02:17,520 --> 00:02:19,480 Five guys are saying, we're not hiding anything, 67 00:02:19,480 --> 00:02:21,040 what you see is what you get. 68 00:02:21,040 --> 00:02:23,400 Simple menu, tons of combinations, 69 00:02:23,400 --> 00:02:25,080 fresh, high quality ingredients. 70 00:02:25,080 --> 00:02:26,120 And they show you how it's done. 71 00:02:26,120 --> 00:02:28,760 That open kitchen, it's like they're inviting you in. 72 00:02:28,760 --> 00:02:29,800 Like, see? 73 00:02:29,800 --> 00:02:32,360 We're not hiding anything, this is how we roll. 74 00:02:32,360 --> 00:02:34,680 I find that super refreshing, to be honest. 75 00:02:34,680 --> 00:02:35,880 Makes me trust them more. 76 00:02:35,880 --> 00:02:36,680 Oh, for sure. 77 00:02:36,680 --> 00:02:38,360 Transparency is huge. 78 00:02:38,360 --> 00:02:40,120 Knowing where your food comes from and how it's made, 79 00:02:40,120 --> 00:02:41,480 I mean, that matters. 80 00:02:41,480 --> 00:02:44,000 It influences my choices, definitely. 81 00:02:44,000 --> 00:02:45,440 But you know what else Eckbert said 82 00:02:45,440 --> 00:02:46,400 that really stuck with me? 83 00:02:46,400 --> 00:02:50,680 He said, none of this works without the right people. 84 00:02:50,680 --> 00:02:52,400 You can have the best ingredients in the world, 85 00:02:52,400 --> 00:02:55,200 but if your team's not passionate about it, 86 00:02:55,200 --> 00:02:56,360 it won't translate. 87 00:02:56,360 --> 00:02:57,200 He's got a point there. 88 00:02:57,200 --> 00:02:58,400 It's that human element, right? 89 00:02:58,400 --> 00:03:01,040 You can have the best systems, the freshest ingredients, 90 00:03:01,040 --> 00:03:04,080 but if the people making your burger don't care, 91 00:03:04,080 --> 00:03:05,720 it's just not gonna be the same. 92 00:03:05,720 --> 00:03:07,560 And he actually said something really interesting 93 00:03:07,560 --> 00:03:09,640 about their hiring process. 94 00:03:09,640 --> 00:03:12,600 It's almost like a negative sell. 95 00:03:12,600 --> 00:03:15,480 Like, they're very upfront about how tough the job is. 96 00:03:15,480 --> 00:03:17,080 It's not for everyone. 97 00:03:17,080 --> 00:03:19,400 Really, I mean, that sounds almost counterintuitive. 98 00:03:19,400 --> 00:03:21,280 Like, why tell people how hard it's gonna be? 99 00:03:21,280 --> 00:03:22,960 Wouldn't that scare them away? 100 00:03:22,960 --> 00:03:25,400 Maybe, but it also weeds out the people 101 00:03:25,400 --> 00:03:26,760 who aren't really dedicated. 102 00:03:26,760 --> 00:03:29,040 If you're upfront about the demands of the job, 103 00:03:29,040 --> 00:03:31,240 you attract people who are truly passionate 104 00:03:31,240 --> 00:03:34,720 about Five Guys, and they're less likely to, you know, 105 00:03:34,720 --> 00:03:36,280 jump ship when things get tough. 106 00:03:36,280 --> 00:03:38,840 So less turnover, a stronger team. 107 00:03:38,840 --> 00:03:40,120 Yeah, that makes sense. 108 00:03:40,120 --> 00:03:42,040 And of course, those five core values, 109 00:03:42,040 --> 00:03:43,480 Eckbert listed them out. 110 00:03:43,480 --> 00:03:47,440 Integrity, competitiveness, enthusiasm, family, 111 00:03:47,440 --> 00:03:48,320 and getting it done. 112 00:03:48,320 --> 00:03:50,520 It's like a filter, making sure everyone's on the same page. 113 00:03:50,520 --> 00:03:51,360 Exactly. 114 00:03:51,360 --> 00:03:53,240 And they invest in their people, too. 115 00:03:53,240 --> 00:03:55,080 Lots of training, lots of opportunities 116 00:03:55,080 --> 00:03:56,320 to grow within the company. 117 00:03:56,320 --> 00:03:59,440 And that cultural fit, it goes all the way to the top. 118 00:03:59,440 --> 00:04:02,040 Eckbert even said he could get fired 119 00:04:02,040 --> 00:04:03,560 if he doesn't live up to those values. 120 00:04:03,560 --> 00:04:04,840 It's serious business. 121 00:04:04,840 --> 00:04:06,400 It shows you how committed they are 122 00:04:06,400 --> 00:04:09,640 to creating this, like, unified team, 123 00:04:09,640 --> 00:04:11,520 everyone rowing in the same direction. 124 00:04:11,520 --> 00:04:14,040 And that, I think, leads perfectly 125 00:04:14,040 --> 00:04:17,120 into their obsession with quality control. 126 00:04:17,120 --> 00:04:19,000 But we'll have to unpack that after the break. 127 00:04:19,000 --> 00:04:22,560 OK, so quality control, five guys takes this seriously. 128 00:04:22,560 --> 00:04:23,800 Seriously. 129 00:04:23,800 --> 00:04:27,040 Mystery shoppers twice a week at every single store? 130 00:04:27,040 --> 00:04:27,960 I mean, come on. 131 00:04:27,960 --> 00:04:29,120 That's dedication. 132 00:04:29,120 --> 00:04:31,320 And it's not just like a pat on the back if you do well. 133 00:04:31,320 --> 00:04:33,160 They actually tie those mystery shop scores 134 00:04:33,160 --> 00:04:35,440 to employee compensation. 135 00:04:35,440 --> 00:04:37,640 So the crew, they have a real incentive 136 00:04:37,640 --> 00:04:39,160 to keep those standards high. 137 00:04:39,160 --> 00:04:40,680 It's not just following a checklist. 138 00:04:40,680 --> 00:04:43,200 It's about pride in your work, knowing it directly 139 00:04:43,200 --> 00:04:44,320 affects your paycheck. 140 00:04:44,320 --> 00:04:48,120 And Eckbert really emphasized how operationally focused 141 00:04:48,120 --> 00:04:49,240 their leadership team is. 142 00:04:49,240 --> 00:04:49,640 Right. 143 00:04:49,640 --> 00:04:52,000 It's not just some executive sitting in a boardroom 144 00:04:52,000 --> 00:04:53,520 detached from the day to day. 145 00:04:53,520 --> 00:04:54,960 Everyone in the leadership position 146 00:04:54,960 --> 00:04:57,160 has actually worked on the front lines. 147 00:04:57,160 --> 00:04:58,320 They get it. 148 00:04:58,320 --> 00:04:59,880 They understand the customer experience 149 00:04:59,880 --> 00:05:01,080 because they've been there. 150 00:05:01,080 --> 00:05:03,320 Which means they're making decisions 151 00:05:03,320 --> 00:05:05,760 based on what actually works, what actually 152 00:05:05,760 --> 00:05:07,360 matters to the customer. 153 00:05:07,360 --> 00:05:09,760 Makes me think of, have you ever had a time when, 154 00:05:09,760 --> 00:05:12,680 like, a tiny detail just made or broke 155 00:05:12,680 --> 00:05:13,920 a whole experience for you? 156 00:05:13,920 --> 00:05:15,000 Oh, all the time. 157 00:05:15,000 --> 00:05:17,160 Like a barista remembering your order, 158 00:05:17,160 --> 00:05:20,960 or maybe like a little mistake that just ruins a whole meal. 159 00:05:20,960 --> 00:05:22,760 It's amazing how those small things can 160 00:05:22,760 --> 00:05:24,240 have such a huge impact. 161 00:05:24,240 --> 00:05:25,160 Exactly. 162 00:05:25,160 --> 00:05:26,440 And five guys gets that. 163 00:05:26,440 --> 00:05:29,560 They sweat the small stuff because they know it matters. 164 00:05:29,560 --> 00:05:31,800 It's all part of creating that positive experience 165 00:05:31,800 --> 00:05:33,680 for the customer. 166 00:05:33,680 --> 00:05:35,520 And speaking of details, they had 167 00:05:35,520 --> 00:05:38,000 to adapt a bit during the pandemic. 168 00:05:38,000 --> 00:05:40,560 They were super hesitant about delivery at first. 169 00:05:40,560 --> 00:05:41,000 Right. 170 00:05:41,000 --> 00:05:42,720 Like, it felt like going against everything 171 00:05:42,720 --> 00:05:44,960 they stood for, fresh off the grill, you know. 172 00:05:44,960 --> 00:05:48,280 But the UK market, they were already doing delivery. 173 00:05:48,280 --> 00:05:50,000 And it was working, so. 174 00:05:50,000 --> 00:05:52,320 Even the founding family, they realized, hey, 175 00:05:52,320 --> 00:05:53,840 maybe we need to rethink this. 176 00:05:53,840 --> 00:05:56,080 Talk about a willingness to change. 177 00:05:56,080 --> 00:05:58,400 But they didn't just throw their burgers in a bag 178 00:05:58,400 --> 00:05:59,720 and say, good luck. 179 00:05:59,720 --> 00:06:00,200 Oh, no. 180 00:06:00,200 --> 00:06:02,920 They went all out to make sure the quality stayed high. 181 00:06:02,920 --> 00:06:05,080 They even gave tips on how to reheat the fries 182 00:06:05,080 --> 00:06:06,000 so they'd be crispy. 183 00:06:06,000 --> 00:06:08,720 They wanted to deliver that same five guys experience, 184 00:06:08,720 --> 00:06:10,520 even if it wasn't in the store. 185 00:06:10,520 --> 00:06:11,960 And I thought it was really cool how 186 00:06:11,960 --> 00:06:14,640 Eckbert opened up about the human side of leadership. 187 00:06:14,640 --> 00:06:15,560 Yes. 188 00:06:15,560 --> 00:06:18,880 Talking about his divorce, separation from his kids, 189 00:06:18,880 --> 00:06:20,920 the impact on his mental health. 190 00:06:20,920 --> 00:06:25,080 I mean, you don't hear CEOs being that vulnerable very often. 191 00:06:25,080 --> 00:06:26,080 It's so refreshing. 192 00:06:26,080 --> 00:06:27,920 And by sharing his struggles, he's 193 00:06:27,920 --> 00:06:30,400 showing how important it is to connect with employees 194 00:06:30,400 --> 00:06:34,080 on that human level, especially during tough times. 195 00:06:34,080 --> 00:06:36,080 Like, he talked about finding support within the five 196 00:06:36,080 --> 00:06:38,760 guys community and how that really shaped his approach 197 00:06:38,760 --> 00:06:39,640 to leadership. 198 00:06:39,640 --> 00:06:42,600 He wants to create a culture where people feel safe sharing 199 00:06:42,600 --> 00:06:43,440 their own challenges. 200 00:06:43,440 --> 00:06:44,000 Right. 201 00:06:44,000 --> 00:06:45,720 Like, knowing you'll be supported no matter 202 00:06:45,720 --> 00:06:46,520 what you're going through. 203 00:06:46,520 --> 00:06:48,920 And he's a big advocate for mental health resources. 204 00:06:48,920 --> 00:06:50,440 And there's this quote I wrote it down. 205 00:06:50,440 --> 00:06:53,920 Eckbert said, the most intense and rewarding moments 206 00:06:53,920 --> 00:06:56,320 as a leader are the human ones. 207 00:06:56,320 --> 00:06:58,000 That's powerful. 208 00:06:58,000 --> 00:06:59,840 It really speaks to his philosophy. 209 00:06:59,840 --> 00:07:01,640 Connection, it's at the heart of it all. 210 00:07:01,640 --> 00:07:04,080 Makes you think about the best leaders you've worked with. 211 00:07:04,080 --> 00:07:06,880 You know, the ones who really make a difference. 212 00:07:06,880 --> 00:07:09,880 They're often the ones who are willing to be vulnerable, 213 00:07:09,880 --> 00:07:11,400 to show their human side. 214 00:07:11,400 --> 00:07:12,480 They build trust. 215 00:07:12,480 --> 00:07:14,800 They build those genuine relationships. 216 00:07:14,800 --> 00:07:18,040 And that long term vision, it's built into the five guys 217 00:07:18,040 --> 00:07:19,440 business model too. 218 00:07:19,440 --> 00:07:21,960 That joint venture structure is fascinating. 219 00:07:21,960 --> 00:07:22,440 Yeah. 220 00:07:22,440 --> 00:07:23,520 Explain that a bit. 221 00:07:23,520 --> 00:07:26,000 A lot of companies, they're so focused on the next quarter 222 00:07:26,000 --> 00:07:27,320 of the next earnings report. 223 00:07:27,320 --> 00:07:29,880 But five guys, they're playing the long game. 224 00:07:29,880 --> 00:07:33,440 A joint venture, it's basically when two or more parties team 225 00:07:33,440 --> 00:07:37,240 up, pool their resources together for a specific goal. 226 00:07:37,240 --> 00:07:40,160 For five guys, this structure allows them to make bold, 227 00:07:40,160 --> 00:07:41,640 long term decisions. 228 00:07:41,640 --> 00:07:44,360 They're not under pressure to deliver those short term games 229 00:07:44,360 --> 00:07:47,480 that a publicly traded company might be. 230 00:07:47,480 --> 00:07:51,040 And that freedom allows them to do things like invest 231 00:07:51,040 --> 00:07:53,080 in those prime real estate locations, 232 00:07:53,080 --> 00:07:55,120 even if the payback takes a while. 233 00:07:55,120 --> 00:07:57,840 Like that Covent Garden store, they projected it'd take 234 00:07:57,840 --> 00:07:59,480 five and a half years to pay back. 235 00:07:59,480 --> 00:08:01,120 And it only took two. 236 00:08:01,120 --> 00:08:04,360 That's what can happen when you have that long term vision. 237 00:08:04,360 --> 00:08:07,080 It's a great contrast to those companies that are always 238 00:08:07,080 --> 00:08:08,920 chasing the next quick win. 239 00:08:08,920 --> 00:08:11,800 Sometimes you've got to slow down, think about the bigger 240 00:08:11,800 --> 00:08:12,480 picture. 241 00:08:12,480 --> 00:08:14,960 It's a lesson we can all apply to our lives too. 242 00:08:14,960 --> 00:08:17,000 Are we sacrificing our long term goals 243 00:08:17,000 --> 00:08:18,920 for those short term gains? 244 00:08:18,920 --> 00:08:21,040 Are we losing sight of what really matters? 245 00:08:21,040 --> 00:08:22,120 It makes you think. 246 00:08:22,120 --> 00:08:24,880 And it all ties back to Eckbert's personal recipe 247 00:08:24,880 --> 00:08:26,680 for a fulfilling life. 248 00:08:26,680 --> 00:08:29,640 Connection, vulnerability, and growth. 249 00:08:29,640 --> 00:08:32,880 He talked about confronting his shadow side, those parts 250 00:08:32,880 --> 00:08:34,440 of ourselves we tend to hide. 251 00:08:34,440 --> 00:08:36,560 Like embracing those negative emotions, 252 00:08:36,560 --> 00:08:38,640 finding healthy ways to express them. 253 00:08:38,640 --> 00:08:41,160 Not just bottling things up and letting them fester. 254 00:08:41,160 --> 00:08:44,360 And he talked about learning to give and receive love 255 00:08:44,360 --> 00:08:46,360 in a way that truly resonates with his partner. 256 00:08:46,360 --> 00:08:48,880 Really listening, really seeing the other person, 257 00:08:48,880 --> 00:08:51,400 not just projecting his own needs onto them. 258 00:08:51,400 --> 00:08:53,960 It's clear he's on a journey of personal growth. 259 00:08:53,960 --> 00:08:55,960 And it's inspiring to see someone at his level 260 00:08:55,960 --> 00:08:57,600 be so open about it. 261 00:08:57,600 --> 00:09:00,280 And he challenges us to think about our own essential 262 00:09:00,280 --> 00:09:02,240 ingredients for happiness. 263 00:09:02,240 --> 00:09:03,480 What truly matters to us? 264 00:09:03,480 --> 00:09:05,680 What brings us joy and fulfillment? 265 00:09:05,680 --> 00:09:08,600 It's a great question to ponder because five guys 266 00:09:08,600 --> 00:09:10,080 they're not just selling burgers. 267 00:09:10,080 --> 00:09:13,000 They've created this whole experience, this community. 268 00:09:13,000 --> 00:09:15,400 And they've done it by staying true to their values, 269 00:09:15,400 --> 00:09:18,320 focusing on quality and treating people right. 270 00:09:18,320 --> 00:09:20,360 It's proof that you can achieve success 271 00:09:20,360 --> 00:09:22,400 without sacrificing your integrity. 272 00:09:22,400 --> 00:09:24,040 And that's something worth celebrating. 273 00:09:24,040 --> 00:09:24,880 Absolutely. 274 00:09:24,880 --> 00:09:27,000 Five guys, they're not just a burger joint. 275 00:09:27,000 --> 00:09:29,880 They're a case study in how to build a brand 276 00:09:29,880 --> 00:09:32,040 that people genuinely love and connect with. 277 00:09:32,040 --> 00:09:33,640 It's a powerful lesson. 278 00:09:33,640 --> 00:09:36,680 Sometimes the most unconventional approaches, 279 00:09:36,680 --> 00:09:38,760 they yield the most amazing results. 280 00:09:38,760 --> 00:09:43,120 And sometimes the key to success is simply being human, 281 00:09:43,120 --> 00:09:46,560 being real, connecting with people on a deeper level. 282 00:09:46,560 --> 00:09:47,880 That's what five guys has done. 283 00:09:47,880 --> 00:09:49,560 And it's clearly working for them. 284 00:09:50,520 --> 00:09:52,320 So there you have it, our deep dive 285 00:09:52,320 --> 00:09:54,560 into the fascinating world of five guys 286 00:09:54,560 --> 00:09:56,640 and their anti-marketing success story. 287 00:09:56,640 --> 00:09:58,760 We hope you found it insightful. 288 00:09:58,760 --> 00:10:00,320 Food for thought, right? 289 00:10:00,320 --> 00:10:02,520 Until next time, keep exploring, 290 00:10:02,520 --> 00:10:05,160 keep questioning and keep diving deep. 291 00:10:05,160 --> 00:10:06,000 You know, it's funny. 292 00:10:06,000 --> 00:10:07,800 We have a long-term versus short-term thinking. 293 00:10:07,800 --> 00:10:11,320 And then bam, here's five guys doing things their own way. 294 00:10:11,320 --> 00:10:12,200 And it's working. 295 00:10:12,200 --> 00:10:13,520 It's really remarkable. 296 00:10:13,520 --> 00:10:15,000 They've shown that you can build 297 00:10:15,000 --> 00:10:17,200 a wildly successful business 298 00:10:17,200 --> 00:10:19,080 without sacrificing your values 299 00:10:19,080 --> 00:10:22,960 or treating people like cogs in a machine. 300 00:10:22,960 --> 00:10:26,080 And it all circles back to that anti-marketing thing, right? 301 00:10:26,080 --> 00:10:27,520 It's not that they don't market at all. 302 00:10:27,520 --> 00:10:29,960 It's that they understand what truly matters. 303 00:10:29,960 --> 00:10:33,680 They create an experience that's so good, so shareable. 304 00:10:33,680 --> 00:10:34,920 It's like built-in marketing. 305 00:10:34,920 --> 00:10:37,560 Yeah, their anti-marketing is actually brilliant marketing. 306 00:10:37,560 --> 00:10:39,600 It's about focusing on the core stuff, 307 00:10:39,600 --> 00:10:43,440 a fantastic product, a genuine experience, real connection. 308 00:10:43,440 --> 00:10:45,040 No need for flashy ads 309 00:10:45,040 --> 00:10:47,800 when you have a legion of fans spreading the word for you. 310 00:10:47,800 --> 00:10:49,080 And it's sustainable, right? 311 00:10:49,080 --> 00:10:51,160 You're building loyalty, not just hype. 312 00:10:51,160 --> 00:10:52,720 It's such a refreshing contrast 313 00:10:52,720 --> 00:10:54,440 to like all the noise out there. 314 00:10:54,440 --> 00:10:57,560 They've shown that you can stand out by being authentic, 315 00:10:57,560 --> 00:10:59,080 by focusing on quality, 316 00:10:59,080 --> 00:11:02,080 and by treating people like people, 317 00:11:02,080 --> 00:11:03,920 both your employees and your customers. 318 00:11:03,920 --> 00:11:05,720 It's a powerful lesson. 319 00:11:05,720 --> 00:11:08,080 Maybe the key to success isn't about being the loudest, 320 00:11:08,080 --> 00:11:09,960 but about being the most genuine, 321 00:11:09,960 --> 00:11:12,000 connecting with people on a real level. 322 00:11:12,000 --> 00:11:13,560 Delivering on your promises. 323 00:11:13,560 --> 00:11:15,000 It's not rocket science, 324 00:11:15,000 --> 00:11:17,200 but it's easy to forget in the hustle and bustle 325 00:11:17,200 --> 00:11:19,560 of trying to build a business or a brand. 326 00:11:19,560 --> 00:11:21,040 Five Guys is a great reminder 327 00:11:21,040 --> 00:11:24,600 that sometimes the simplest approach is the best. 328 00:11:24,600 --> 00:11:26,560 So what are your big takeaways from all this? 329 00:11:26,560 --> 00:11:28,320 Anything that really stuck with you? 330 00:11:28,320 --> 00:11:30,640 You know, for me, it's that human connection 331 00:11:30,640 --> 00:11:31,760 is at the heart of it all, 332 00:11:31,760 --> 00:11:33,920 whether it's a business, a relationship, 333 00:11:33,920 --> 00:11:35,680 or just your own personal journey. 334 00:11:35,680 --> 00:11:37,920 Five Guys has shown that by focusing on the things 335 00:11:37,920 --> 00:11:41,920 that truly matter, quality, authenticity, connection, 336 00:11:41,920 --> 00:11:44,080 you can achieve amazing things. 337 00:11:44,080 --> 00:11:46,600 And that's a wrap on our deep dive into Five Guys 338 00:11:46,600 --> 00:11:48,720 and their anti-marketing success. 339 00:11:48,720 --> 00:11:50,000 We hope you enjoyed it. 340 00:11:50,000 --> 00:11:51,080 Learn something new. 341 00:11:51,080 --> 00:11:53,600 Yeah, maybe it'll even inspire you to think differently 342 00:11:53,600 --> 00:11:55,560 about your own approach to business, 343 00:11:55,560 --> 00:11:57,280 or just life in general. 344 00:11:57,280 --> 00:12:02,280 Thanks for listening.