All right, get ready because on today's deep dive,
we are going all the way to the top of the podcasting world.
To the top.
With Alex Cooper.
Oh yeah.
You know.
Call her daddy.
The powerhouse behind, call her daddy.
That's right.
We're gonna be going.
I'll put on the scenes.
Behind the scenes of her success.
Yes.
And unpacking some pretty revealing insights
from her recent interview.
Yeah.
On the diary of a CEO with Steven Bartlett.
Oh, that's a good one.
Yeah.
That's the one where he really gets people to open up.
Right.
And Alex does not hold back.
She does not hold back.
So get this, call her daddy is the world's most successful.
Wow.
Female hosted podcast.
Huge.
But Alex's journey is about so much more
than just downloads and dollar signs.
Right.
It's a story about ambition, vulnerability,
and what it really takes to build an empire
all while staying true to yourself.
You might be surprised by some of the unexpected costs
that came with that success.
Hmm, yeah.
Okay, so before we dive into the nitty gritty,
for anyone who might not be familiar.
Right.
Call her daddy.
Yeah.
And have exploded onto the scene.
It did.
With its super honest and often hilarious conversations
about, well, everything.
Everything you talking about.
About with your best girlfriends,
but maybe a little louder and with zero filter.
Absolutely.
Right.
It definitely tapped into a desire for open conversations.
Especially around like.
Sex and relationships.
Yeah, sex and relationships.
That a lot of women were craving.
Exactly.
Yeah.
And that rawness, that authenticity.
Something that you can trace all the way back
to Alex's childhood.
Okay.
She talks about growing up with a psychologist mom.
Interesting.
Who was all about emotional intelligence.
Okay.
Constantly asking, how are you feeling?
What's going on?
Interesting.
It's almost like she had a built in advantage
when it comes to understanding.
Yeah.
And connecting with people on that deep emotional level.
Which is a huge part of what makes call her daddy
so successful.
Right.
You know what's funny?
I actually kind of rebelled against that kind of emotional
deep diving.
Yeah.
When I was a teenager.
Totally.
I just wanted to blend in and not stand out.
Interesting.
But you can see how that early emphasis
on understanding emotions.
Yeah.
Helped Alex build a career.
Yeah.
On connecting with her audience in such a powerful way.
Absolutely.
It's a fascinating how our early influences
shape us even if we try to resist them.
It's so true.
Yeah.
Okay, then you've got her dad,
a sports television producer.
Okay.
She talks about going to his studio as a kid
and being totally captivated by the energy
and the excitement of live production.
I see.
It's like she was absorbing that passion.
Yeah.
That drive to create something captivating from a young age.
And that exposure planted the seed
for aligning passion with purpose.
Something she's clearly mastered.
Right.
Yeah.
Like an unexpected turn.
Oh.
Alex reveals that she was bullied.
Oh, wow.
Pretty severely as a child.
I didn't know that.
Yeah.
And it really chipped away at her self-esteem.
She talks about how it made her feel powerless.
Like her narrative was being controlled by others.
Yeah.
It's heartbreaking, but it also speaks volumes
about her resilience.
It does.
Yeah.
Instead of letting it break her,
she found solace in creating characters and stories.
Interesting.
It was her escape.
Her way of reclaiming her narrative.
Yeah.
And get this, she even mentions finding a journal entry
from that time where she writes about how creating content
quite literally saved her life.
Wow.
Hearing her say that gives me chills.
I know.
It makes you think about the power of finding your voice,
your creative outlet.
Yeah.
Especially when you're going through something difficult.
So true.
Yeah.
It's like she discovered the superpower early on.
Turning pain into something powerful.
And that need to control her narrative.
That's something you see throughout Alex's career,
especially when Call Her Daddy exploded onto the scene.
Right.
Yeah.
Speaking of which, can we talk about?
Let's talk about it.
How Call Her Daddy became a phenomenon.
Yeah.
I mean, this wasn't some carefully orchestrated
marketing plan.
Yeah.
She was just living with her best friend.
Yeah.
And a third roommate.
Oh, okay.
And one day, she casually asked the roommate,
Oh.
Hey, wanna do this podcast with me?
Talk about a casual origin story
for a multi-million dollar empire.
Yeah.
Three episodes in.
Wow.
They're sitting at number two on the charts
right behind Joe Rogan.
It's almost like they stumbled into an empire.
And it makes you wonder, why did Call Her Daddy
take off like a rocket?
I mean, podcasts about relationships
weren't exactly a new thing.
That's the million dollar question, right?
Yeah.
Was it the timing?
Was it that raw, unfiltered style
that was so different from anything else out there?
I think it was a combination of factors.
They were tapping into this cultural shift
where women were demanding more honest
and open conversations, especially about sex.
Right.
And they did it with this unapologetic, hilarious,
and often outrageous style that was impossible to ignore.
They weren't afraid to push boundaries.
No.
To talk about things that other people
were whispering about behind closed doors.
And it's like that boldness, that willingness
to say what everyone else was thinking.
Right.
And it's like, why did this instant connection
with their audience?
There's like, finally, someone's talking about this stuff.
And let's be honest.
Yeah.
It was entertaining as hell.
Absolutely.
You can't deny the entertainment factor.
Right.
They were funny.
They were relatable.
Yeah.
And they kept you on the edge of your seat,
wondering what they were going to say next.
But as we'll see, that rapid rise to fame
came with its own set of challenges.
Oh, yeah.
And some pretty hefty costs.
Right, yeah.
And that means the story takes a darker turn.
It does.
Yeah.
Yeah, it's easy to look at someone like Alex Cooper
and think, wow, she's got it all figured out.
Right.
But what's so powerful about this interview
is that she pulls back the curtain
on the messy reality behind the success.
Yeah.
And again, this is where that theme of authenticity
we were talking about really comes into play.
Yes.
Because even though Call Her Daddy was breaking records,
Alex was struggling behind the scenes.
She talks about feeling trapped in a co-dependent relationship
with her former co-host and how that dynamic started
to take a toll on her mental health.
It's almost like the show's success
became this double-edged sword.
Yeah.
On one hand, it gave her this incredible platform
in financial security.
Right.
But on the other hand, it amplified the pressures
and the personal struggles that she was facing.
That's a really important point.
Yeah.
Because it highlights the danger of chasing
external validation.
Right.
Without having a strong sense of self-worth.
Yeah.
It's like building a house on a shaky foundation.
Exactly.
You might be able to get it to stand for a while,
but eventually it's like, we're in a trumble.
And that's what happened with Alex.
Right.
She was building this empire, but she was also
losing herself in the process.
She talks about compromising her values.
Yeah.
Saying things that she didn't believe in.
Yeah.
And constantly feeling like she had to be on
for the sake of the show.
It's a cautionary tale for anyone
who has ever felt pressured to be someone they're not,
especially in the age of social media.
Oh, totally.
Where it's so easy to get caught up in the comparison game.
It's like she's saying, hey, success
isn't worth sacrificing your integrity or your mental health.
Right.
And what's really interesting is that she specifically calls out
the entertainment industry for rewarding chaos.
Interesting.
It's like the more outrageous and controversial you are,
the more attention you get.
Which can be incredibly tempting, especially when
you're young and hungry for success.
Totally.
It's easy to get caught up in the hype and think, well,
everyone else is doing it, so I should too.
But the problem is that kind of behavior
is not sustainable in the long run.
You might get a quick burst of fame,
but you're also setting yourself up for a major crash.
Yeah, it's like a sugar rush.
Exhaust.
It feels good in the moment.
But it leaves you feeling depleted and empty afterward.
And that's something that Alex learned the hard way.
Yeah.
The fallout from the split with her co-host
was very public, very messy.
And it took a serious toll on her emotionally.
Right, but here's the thing.
She didn't let that experience break her.
No.
Instead, she used it as a catalyst for growth.
That's what makes her story so inspiring.
It's not just about the success.
It's about the resilience, the ability
to learn from your mistakes and come back stronger.
Right.
She talks about the importance of therapy
and helping her process the past, set boundaries,
and prioritize her well-being.
Yeah.
And you can see how that self-awareness has shaped
her approach to business and her personal life.
Absolutely.
There's this almost humorous contrast in the interview
when she talks about her boyfriend
having to remind her to dial it up to business Alex sometimes.
Which is so relatable, isn't it?
It's like that age-old struggle of balancing
your creative side with the demands of being a CEO.
Right.
She's still got that fiery, spontaneous energy.
Yeah.
But she's also learned to harness it
in a way that serves her goals.
And you can see how that evolution is playing out
in her current ventures.
Right.
She's much more intentional about the projects she takes on.
Right.
She's surrounding herself with a team that supports her vision.
Yeah.
And she's not afraid to say no to opportunities that
don't align with her values.
She's essentially building, call her daddy 2.0,
but this time she's doing it on her own terms.
Exactly.
And that's what makes this next chapter so exciting.
Yeah.
She's not just replicating her past success.
She's using it as a foundation to create something even bigger
and more impactful.
OK, so let's talk about this new venture.
OK.
The Alex Cooper Studios.
It's shrouded in a bit of mystery.
Yeah.
But it sounds like she's building a media empire that
goes far beyond podcasting.
Brand extensions, merchandise, maybe even a production company.
Wow.
She's essentially creating a platform for other creators
to share their stories and connect with their audiences
in an authentic way.
It's like she's taking everything she learned from,
call her daddy.
Yeah.
Both the good and the bad.
Right.
And using it to create a more supportive and empowering
environment for the next generation of female content
creators.
And you can feel that sense of purpose.
Yeah.
That desire to make a real difference in everything
that she talks about.
Right.
It's not just about making money.
Yeah.
It's about creating something meaningful and lasting.
But even with all her success.
Yeah.
Even with the financial security her Spotify deal brought.
Yeah.
Alex admits that she still struggles with fear and self
doubt.
Which, let's be honest, is incredibly refreshing to hear.
It is.
It's like she's reminding us that even the most successful
people are human.
Yeah.
And they experience the same insecurities and anxieties
that we all do.
Totally.
And that vulnerability is what makes her so relatable.
It really is.
There's this moment in the interview where
Steven Bartlett asks her.
Oh, yeah.
What is one thing in your life that is currently
hindering your happiness?
And her answer is so raw and honest.
What does she say?
She talks about struggling with boundaries and a friendship
that had become toxic and draining.
Wow.
I can relate to that so much.
There have been times in my life where I've held on to
relationships that were no longer serving me.
Yeah.
Even though they were making me unhappy.
Right.
It's tough to know when to walk away.
Yeah.
Especially when you care about someone.
It's a universal struggle.
It is.
And what's so inspiring about Alex
is that she didn't just talk about the problem.
She actually took action.
Oh, wow.
Good for her.
She had that difficult conversation with her friend
and ended the relationship.
It's like she realized that saying no is actually a superpower.
Is.
It's about protecting your energy, your time,
and your mental well-being.
It really is.
And that's something we can all learn from.
Absolutely.
And that same principle applies to her business decisions.
She's much more discerning about the projects she takes on,
the people she works with, and the opportunities she pursues.
She's learned to trust her gut and walk away from anything
that doesn't feel right.
Yeah.
Even if it means leaving money on the table.
And that's a powerful lesson in itself.
It is.
It's about aligning your actions with your values
and recognizing that sometimes saying no is the best way
to say yes to the things that truly matter.
It's like she's figured out that true success isn't just
about achieving your goals.
It's about enjoying the journey and staying true to yourself
along the way.
You know what's really cool about Alex?
What?
She doesn't just talk the talk.
She walks the walk.
She shares some amazing insights about what
makes a truly great interview, especially for a show like Caller
Daddy, where it's all about getting real and vulnerable.
Yeah.
It's like she's cracked the code for creating a space
where people feel safe enough to open up and share
their deepest secrets, their wildest stories,
their messiest truths.
It's about creating this genuine connection,
this feeling of trust that allows guests
to be their authentic selves.
It seems like something she just does effortlessly.
It's like she has this superpower of making people
feel seen and heard.
I think a lot of it comes down to her own willingness
to be vulnerable.
She's not afraid to share her own struggles,
her own insecurities.
And that creates the sense of we're all in this together.
That's incredibly disarming.
It's like she's saying, hey, I'm not perfect, and that's OK.
And you don't have to be perfect either.
And that message is so powerful, especially
in a world where we're constantly bombarded
with images of perfection and success.
Right.
It's a reminder that it's OK to be messy,
to be flawed, to be human.
So as we wrap up our deep dive into the world of Alex Cooper,
I keep coming back to this question.
What can we as listeners learn from her journey?
I think there are so many valuable takeaways here.
First of all, it's a powerful reminder
that success is not a destination.
It's an ongoing evolution.
Right.
It's about constantly learning, adapting,
and refining your definition of what truly matters.
Absolutely.
And it's also about embracing vulnerability
as a strength, both in your personal and professional life.
She has shown us that being open and honest about your struggles
can actually be a superpower.
It can.
It allows you to connect with people on a deeper level,
to build trust, and to create something truly meaningful.
Right.
And finally, it's a reminder that you have the power
to choose your own path.
You do?
You don't have to follow the traditional rules of success.
You don't have to compromise your values,
and you don't have to be anyone other than yourself.
Alex has shown us that it's possible to build an empire
without losing your soul.
And that's a message that resonates deeply in today's world.
It's a reminder that we all have the potential
to create something amazing, something that makes a difference,
something that leaves a mark on the world.
And it all starts with being true to ourselves
and embracing the messy, beautiful journey of life.
So as you go about your day, your week, your life,
remember this.
You don't have to have it all figured out.
You just have to be willing to keep learning, keep growing,
and keep pushing yourself to be the best version of yourself.
And who knows?
Maybe you'll even inspire a few people along the way.
That's it for our deep dive into the world of Alex Cooper.
Great deep dive.
We hope you found it as insightful and inspiring as we did.
Yes.
Until next time.