Right, so today we're going deep on Alex Hormose.
You know the guy who went from sleeping on a gym floor
to like a multi-million dollar business empire?
It's pretty wild.
It is.
And we've got this awesome interview of his to break down.
Where he like really pulls back the curtain on how he built everything.
It's uh...
I think there's gonna be a lot of good stuff to unpack.
Absolutely.
I think people are gonna want to be taking notes on this one.
Yeah, for sure.
Um, what I found so compelling about Hormose's story, right,
Okay.
is that he's like super open about the struggles.
The challenges, the setbacks, like all the times he doubted himself.
Yeah, he's not.
Which I think makes it that much more...
He doesn't sugarcoat it.
Right.
He doesn't try to like pretend it was this easy pass, you know, like a lot of people do.
Which makes it I think even more inspiring.
Makes it more relatable too.
Yeah, definitely.
It's not just some like get rich quick thing.
Yeah.
He's giving you the real deal.
The real, the nitty gritty.
Yeah.
And I think that's what makes it valuable.
Exactly.
All right, so let's go back to the beginning.
Like the early days.
Yeah.
So Hormose is like working this cushy corporate job.
Yeah, that a lot of people would be like...
Right.
Oh man, I wish I had that job.
Like sign me up.
Comfortable and stable.
So there's totally miserable.
It's such a good illustration.
Yeah.
That like sometimes that safe path, you know, the thing that looks good on paper.
Right.
Can actually be like the most soul crushing.
Totally.
Like he even said that like he would wake up every day hoping he wouldn't.
Oh wow.
Yeah, that's how much he hated it.
Talk about a wake up call, right?
It is, it's huge.
I mean, do you think that kind of desperation though?
Absolutely.
Can be like a powerful motivator.
Yeah.
Almost more so than like having some super clear vision of what you want to do.
For sure.
Like when you're that miserable.
Well, that's absolutely.
You're going to do anything to get out of it.
You see that theme throughout his story too, right?
Like it wasn't some like grand vision of being an entrepreneur.
Right.
It was the pain of staying stuck.
Oh yeah.
In a life that like just felt completely wrong.
I love that.
All right, so.
That's really a power.
So he finally decides, okay.
Yeah.
I'm quitting this job.
I'm going to open a gym.
Bold move.
Right.
I mean, not the easiest business in the world.
What?
But here's the thing.
Here's the kicker.
His dad's totally against it.
Total.
And it like really caused a rift in their relationship.
Yeah.
This is where I think things get super interesting.
Like he talks about how he essentially had to like accept that he was going to be
dead in his father's eyes.
Wow.
To pursue his dream.
That's powerful.
It's about like choosing your own path.
Even when it means going against like what everyone expects of you.
It's like those expectations societal or family or whatever can be so heavy.
Yeah.
Have you ever felt that pull?
Oh, totally.
Between like what you're supposed to do.
It's a constant tension I think for a lot of us.
And what you actually want to do.
Absolutely.
And it's hard to break free from that.
Yeah.
And it really highlights the courage.
Yeah.
To kind of just say like.
Yeah.
Forget it.
I'm going my own way.
Yeah.
This is my life.
And for him that path it led him to entrepreneurship which was.
Not exactly a walk in the park.
No.
Not at all.
Yeah.
So the early years of his journey are like a roller coaster.
Total roller coaster.
Ups and downs.
Right.
Financial setbacks.
Partnership troubles.
Oh yeah.
The whole nine yards.
Yeah.
But there's this one constant.
Yeah.
And through it all.
Yeah.
His wife Lillia.
Yeah.
She's amazing.
She is.
Like her belief in him is such a testament to the power of like partnership.
And she doesn't just like support him emotionally.
She was actively involved in the business.
Yeah.
She was in the trenches with him.
Yeah.
Pushing him to keep going.
Remember that story about her saying she'd sleep under a bridge with him.
Yeah.
Like if that's what it takes.
Yeah.
That's commitment.
It's a relationship goals right there.
For sure.
It makes you realize like having the right people in your corner.
Yeah.
It makes all the difference.
Makes all the difference.
Especially when you're tackling something.
Like building a business from scratch.
It's huge.
It's about having someone who not only believes in like your vision.
But believes in you.
Yes.
And your ability to achieve it.
I love that.
It's about having that rock solid support system.
Okay.
You know to weather the storms.
So how did he actually start turning things around.
Yeah.
Like going from sleeping on a gym floor to building this empire.
Right.
That's a pretty big leap.
Well that's where his business sat he really comes in.
Okay.
So he talks a lot about crafting what he calls irresistible offers.
Okay.
And he describes them as like the terms of exchange.
Okay.
That determine whether like a customer picks you or someone else.
I mean that sounds simple enough.
Yeah.
But I bet there's more to it than like.
Well I need CI.
It's a whole framework.
Okay.
He actually breaks it down into four key elements.
All right.
Lay it on me.
So the first one is you need to increase the perceived likelihood of achievement.
And so like think of it as painting a really vivid picture.
Okay.
Of the desired outcome.
Mm-hmm.
And making the customer believe they can actually get there.
Okay.
So you're building that confidence.
Building confidence.
Building trust.
You're like showing them that it's actually attainable.
Absolutely.
Okay.
What's next.
All right.
The second one is you need to minimize the time delay.
Okay.
So the faster they can get the results they want.
Mm-hmm.
The more valuable your offer becomes.
Right.
Like instant gratification is always going to be more appealing than.
Yeah.
Who wants to wait.
Right.
Nobody wants to wait.
Well the.
Okay.
So that makes sense.
What else.
All right.
Number three is speed of achievement.
Okay.
So you need to highlight how quickly they can achieve those results once they like.
Okay.
Start using your product or your service.
I got it.
So it's like showcasing those quick wins to prove.
Yes.
It actually delivers fast.
Exactly.
What about the last one.
Okay.
Last one is you need to minimize.
Okay.
The effort and sacrifice required.
Right.
So the easier you make it for the customer to get what they want.
Yeah.
The better your offer is going to be.
Right.
Because people always want the path of least resistance.
Absolutely.
Nobody wants to do more work than they have to.
And this is where he brings up that like amazing example.
Yeah.
Of the limited edition Harry Potter books.
Yeah.
The limited edition Harry Potter books.
Which I mean.
Brilliant.
Yeah.
Because they fly off the shelves.
Not because the content is different.
Right.
It's the same book.
Just a different cover.
Yeah.
But it's because of that scarcity and urgency.
Right.
Elmo.
It's fear of missing out.
It is.
Yeah.
Like people are willing to pay a premium.
For something that feels exclusive.
Yeah.
I mean everybody's been a victim of that at some point.
Totally.
Or beneficiary I guess.
That's right.
If you're selling it.
Mm-hmm.
Okay.
So how did he actually put these principles to work in his business.
So he had this major aha moment.
Okay.
When he shifted his business model.
From owning a bunch of gyms.
Okay.
To licensing his system.
So instead of trying to manage like all the complexities of running multiple gyms.
Right.
He focused on.
Yeah.
Packaging his knowledge and expertise.
Into a system others could replicate.
So he's not just selling gym memberships anymore.
Right.
He's selling a system.
He's selling a proven system for success.
Oh that's smart.
It was a game changer for him.
I mean it was like.
He realized.
Mm-hmm.
That the real value he was offering wasn't the gym itself.
Right.
It was the knowledge.
The expertise.
Mm-hmm.
That allowed others to get those same results.
Yeah.
And that's such a valuable lesson I think for anyone.
Yeah.
Building a business or even just you know in their careers.
Mm-hmm.
Sometimes the most valuable thing you have is like the knowledge in your head.
It's true.
Okay.
So he's got this irresistible offer.
Yeah.
But how does he go from like.
Yeah.
Running one gym.
Right.
To building this empire.
That's a good question.
What was the key to that kind of growth.
Well that I think is where the concept of skill stacking comes in.
Okay.
And I think this is going to be something super valuable for you.
All right.
I'm all yours.
As you think about your own career.
You made the Rendo.
Okay.
So imagine your skills are like tools.
Okay.
In a tool belt.
Got it.
Right.
So each new skill you add.
Not only makes you more versatile.
Mm-hmm.
But it can actually increase the value of your existing skills.
Mm-hmm.
So take like writing for example.
Okay.
You might be a great writer.
Yeah.
But if you add marketing skills to your tool belt.
Mm-hmm.
Now you can promote your writing to a wider audience.
Yeah.
You can reach more people.
You can make more money potentially.
Okay.
So it's not just about learning new things.
Right.
It's about learning the right things.
Yeah.
Like strategically acquiring those skills that.
Compliment and enhance your existing expertise.
Enhance and yeah build on each other.
Absolutely.
That's super interesting.
Okay.
And then he takes a step further.
Yeah.
And he talks about like finding the right market for your skill set.
The right market.
Yeah.
So it's not just about being good at something.
Exactly.
It's about being good at something that's in demand.
Right.
Where people are willing to pay for it.
For its value.
So like I don't know a chef who's a maid.
But they're in some tiny town.
Yeah.
With like two restaurants.
Right.
Their skills aren't going to be as valuable as if they were in like.
New York City.
York or something.
Yeah.
Exactly.
He tells us great story about a father and son.
Oh yeah.
Selling a car.
And they go to like all these different places to sell it.
Yeah.
They get totally different offers.
Totally different offers.
Right.
Depending on who they're talking to.
So they talk to like a car enthusiast.
Mm-hmm.
Who's willing to pay a premium.
Right.
Then they go to a used car dealer.
Right.
Who just wants to.
Yeah.
Who just wants to resell it.
I like that.
Yeah.
So the car hasn't changed.
Nope.
But its perceived value.
Yeah.
Changes dramatically.
Yeah.
Depending on who's looking at it.
So it's not just what you're selling but who you're selling it to.
Who values it.
Yeah.
That's a really good point.
Yeah.
It makes me wonder.
Yeah.
Like.
What about you?
Yeah.
Am I playing in the right league?
Mm-hmm.
Is there like a different market or different audience.
Yeah.
Where like what I do would be even more valued.
Is there a place where your talents would shine even brighter.
Yeah.
I mean that's.
That's a good question.
It is.
It's like.
That's a good question.
Something I'm going to have to think about.
Yeah.
Worth pondering for sure.
Okay.
But let's shift gears a little bit.
Okay.
And talk about another one of his like key concepts.
All right.
Which is leverage.
Leverage.
Like he is all about maximizing.
Oh yeah.
Different types of leverage.
Yeah.
To achieve.
Like exponential growth.
It's like physics almost.
Yeah.
Well it kind of is right.
Yeah.
You think about it.
It's like it's a force multiplier.
It is.
It's like amplifying your effort.
Yeah.
To get like a much bigger result.
Okay.
And he actually breaks it down into four main types.
Which are.
Labor.
Media.
Capital.
And technology.
All right.
Let's break those down.
So what's the deal with labor leverage.
Okay.
Labor leverage is all about moving from working on your business.
Okay.
To working on your business.
Okay.
And what does that actually look like.
So think about it this way.
Like.
You start off doing everything yourself.
Right.
You're trading your time for money.
Okay.
And like.
I don't know.
Like the lowest level.
Like a freelancer.
Yeah.
Like a freelancer.
Like solopreneur.
Solopreneur who's wearing all the hat.
Like in all the things.
Doing all the things.
Yeah.
But then. As you grow.
You start to delegate.
Right.
You start to hire people.
You build a team.
And so now you're leveraging other people's.
Time and skills.
To multiply your output.
It's not just you hustling 24 seven.
Anyway.
No. It's a team effort.
You've got a team working towards that shared goal.
And that frees you up to.
Like actually be strategic.
Absolutely.
It frees you up to.
Like.
To focus on those big picture things.
Work on the business.
Not in it.
Yeah. Exactly.
But that's just one type of leverage.
Right. So what's next.
All right. So we've got media leverage.
OK.
Think about someone like. Joe Rogan.
OK.
Right.
Huge podcast.
Millions of followers.
Able to like.
Reach this massive audience.
Amplify his message.
Like.
Way beyond.
Yeah.
Way beyond.
Maybe you could do one on one.
Yeah.
Like using a megaphone.
Right.
Totally.
Instead of like.
Whispering in a corner.
Whispering.
Exactly.
OK. All right. So that's media leverage.
What about capital leverage.
OK. Capital leverage.
Is using other people's money.
To fuel your growth.
Think about companies like.
Right.
Like Facebook or Amazon.
Mm hmm.
Like they didn't start with.
Billions of dollars.
Right.
No.
They leveraged venture capital.
They leveraged investments.
Mm hmm.
To like scale their businesses.
Mm hmm.
Way faster.
Much faster than they could have on their own.
Absolutely.
So it's like.
Finding those investors who believe in what you're doing.
Who believe in you.
Who believe in your vision.
Yeah.
And are willing to like.
Put their money behind it.
Almost like a partner in a way.
A financial partner.
Totally.
OK.
And then the last one is technology leverage.
OK.
This one's all about using technology to.
Like automate.
Processes.
Mm hmm.
Increase efficiency.
Mm hmm.
Scale your impact.
Like think about.
Yeah.
Companies like Google.
Or Microsoft.
Right.
Like they've built these incredibly powerful.
Platforms.
Mm hmm.
That reach like.
Billions of people.
It's like having an army of robots working for you 24 seven.
Yeah.
It is.
It's amazing what you can accomplish.
Absolutely.
It's crazy.
Yeah.
When you use technology the right way.
It really is.
So I mean we've covered a lot.
Yeah.
We have a lot of ground.
We talked about like.
Creating irresistible offers.
Mm hmm.
Skill stacking.
Mm hmm.
Finding the right market.
Mm hmm.
Maximizing leverage.
It's a lot.
It's a lot to process.
But.
But there's one more piece of the puzzle.
Oh.
That we haven't really touched on yet.
Okay.
I'm intrigued.
And it might be.
Like the most important one.
Okay.
Lay it on me.
Okay.
So.
Hormozzi talks about.
Mm hmm.
What he calls the cost of information.
Mm hmm.
And he says like.
Mm hmm.
The most expensive thing we pay for.
Yeah.
Is the information we don't know.
Mm hmm.
I've never thought about it that way.
Yeah.
Like what do you.
What does he actually mean by that.
So think about it this way.
Right.
Like.
If you're not aware.
Yeah.
Of a certain strategy.
Mm hmm.
Or a tool.
Mm hmm.
Or like a market opportunity.
Yeah.
You're essentially leaving money on the table.
Right.
You're operating with like.
Yeah.
A limited amount.
A limited amount of knowledge.
Mm hmm.
Which could be holding you back.
It's like trying to navigate a maze in the dark.
It is.
Exactly.
You're going to hit a lot of walls.
Yeah.
You might eventually get there.
You'll get there eventually.
But it's going to take you so much longer.
It's going to be a lot harder.
Yeah.
And this is where like learning from people like Hormozzi.
Yeah.
Become so valuable.
Right.
Because he's sharing his insights.
His experiences.
It's exact.
His failures.
Yeah.
So we can learn from them.
And avoid making those same mistakes.
It's like having a mentor.
It is.
Who's already been there and done that.
Yeah.
And is showing you their map.
Yeah.
And this is like what he talks about a lot.
With skill stacking.
Yeah.
It's a journey of continuous learning and growth.
OK.
It's like a video game.
Right.
OK.
I like that analogy.
Where you're constantly leveling up.
Acquiring new skills.
Yeah.
Making your existing abilities even more powerful.
So it's not about adding skills just randomly.
No.
It's got to be strategic.
It's about intentionally picking those that.
Compliment each other.
Compliment.
Yeah.
It's like building a well rounded team.
Yes.
Exactly.
But instead of people it's your skills.
Yeah.
I love that.
OK.
I like that.
He uses the example of Jay-Z.
Right.
Yeah.
Who went from like being a really talented rapper
to like building this whole music empire.
It's Nogul status.
Yeah.
And he did that by.
By stacking those skills.
Stacking skills.
Yeah.
Like marketing, promotion, talent management.
Yeah.
All on top of like.
On top of his musical abilities.
Yeah.
The music.
So he realized.
He understood.
To really succeed.
Yeah.
He had to be more than just a musician.
More than just a rapper.
He had to be an entrepreneur.
Yeah.
And that's I mean such a good example.
It is.
Of how skills that seem.
Unrelated.
Totally unrelated.
Can actually work together.
To create something really powerful.
Yeah.
It's about seeing that big picture.
Yeah.
OK.
So we talked about like value creation.
Mm-hmm.
Finding the right market.
Mm-hmm.
Leveraging resources.
Skill stacking.
Mm-hmm.
Continuous learning.
Like we've covered a lot.
A lot of ground.
But what about happiness?
Yeah.
That's a good question.
Is all this worth it?
If you're not happy.
All the hustle.
The ambition.
Right.
Because that's what it's all about.
Right.
Yeah.
At the end of the day.
Yeah.
Well I mean.
He actually has a pretty simple definition of happiness.
OK.
He says it's doing what you like.
With people you like.
Mm-hmm.
As much as you can.
I love that.
It's pretty straightforward.
It's not tied to.
Yeah.
Achievements or.
Rope.
Material possessions.
It's about.
It's about the progress.
It's about the process.
The people.
The freedom.
The journey.
Yeah.
And this is where we see a really interesting part of Hormozzi's personality.
OK.
Tell me about it.
Right.
Because he's got this drive, this ambition.
Mm-hmm.
He's an entrepreneur.
But he also finds his deep connection to writing.
Yeah.
It's almost counterintuitive.
It is.
Right.
You wouldn't necessarily expect that.
You wouldn't think that those two would go together.
Yeah.
You'd think he'd just want to be out there like hustling all the time.
Totally.
But it really just shows the importance of balance.
It does.
Right.
Even like the most driven people.
Yeah.
Need an outlet for like creativity, reflection.
Those introspective moments.
Yeah.
Exactly.
And why is your just like, oh, appreciate.
Dean.
Out.
Yeah.
You're going to burn out.
You gotta have something.
Yeah.
To nourish your soul.
Yeah.
Like what lights you up.
Right.
Like what reminds you why you're doing all this in the first place.
And for him, writing's that thing.
Yeah.
Like he talks about how it allows him to like process his emotions, connect with his inner self.
Mm-hmm.
Like make sense of everything.
OK.
So it's a good reminder, right, that happiness can come from like the most unexpected sources.
It doesn't have to fit some like neat little box.
Oh, and it doesn't even have to like fit with your dominant personality traits.
No, it's not.
It's about embracing like the full.
Spectrum of who you are.
Yeah.
All the different pieces.
Yeah.
The drive, the ambition.
The introspection, the vulnerability.
Yeah.
Finding that balance.
Absolutely.
So, I mean, we've covered a lot.
We have.
In our exploration of like Hormozzi's journey and his philosophy.
Mm-hmm.
We talked about his business strategies, his personal insights.
Mm-hmm.
You know, his definition of success, even his approach to happiness.
Yeah.
It's been a.
It has been a fascinating ride.
Pretty fascinating.
But there's one more crucial aspect of his story that I think we should really dig into.
OK.
I'm listening.
And it's his perspective on failure.
OK.
Yeah.
That's huge.
I mean, it's something that I think a lot of people struggle with.
Oh, yeah, for sure.
Right.
So to hear his take on it, I think it's going to be super valuable.
All right.
Let's talk about failure.
Because, I mean, most people see it as something to be avoided, right?
To be total.
Like it's a sign of weakness.
Like you messed up.
You're not good enough.
Yeah.
It's like this negative thing.
The hormones, he like flips the script.
Totally.
He embraces it.
He does.
And he even has this like thought provoking question that he likes to ask his guests.
He's like, what are the failures you cherish the most?
Oh, wow.
Such a good question.
That's a good one.
Yeah.
It's like forcing you to look at it differently.
Reframing it.
Yeah.
Instead of seeing it as this bad thing.
Yeah.
You're actually looking for the value in it.
Like failure is not the enemy.
It's a teacher.
I love that.
OK.
So he actually shares two of his own like cherished failures.
Yeah.
Two of them.
And the first one might surprise you.
It might.
It's that corporate job.
Yeah.
The one that he hated so much.
The one that he was so miserable in.
Yeah.
The one that made him like not want to wake up in the morning.
How could he possibly cherish that?
Because it was like the catalyst for change.
Like the pain of staying stuck was so intense that it finally like forced him to take action.
Right.
It was the push he needed.
It was like negative motivation.
Right.
It was like I got to get out of this.
So it was like a gift in a way.
It was a gift.
A wake up call.
Yeah.
That makes sense.
What about the second one?
OK.
The second one's a little more personal.
OK.
It involves a really tough period in his relationship with Lailia.
Where they were facing like a ton of financial pressure and uncertainty.
I mean that's got to be hard.
Oh incredibly challenging.
Yeah.
To go through that with your partner.
It's like what one of the biggest tests.
But he says he wouldn't trade it for anything.
Really.
Because they like had to rely on each other so much and support each other.
And ultimately they came out stronger.
Oh I love that.
That's beautiful.
It's like it's proof that.
That going through tough times together.
Yeah.
Can really bond you.
Yeah.
It could either make or break you.
Right.
But in their case it was like.
It solidified it.
Yeah.
Made them even stronger.
Yeah.
There's actually this really powerful story he tells.
Oh yeah.
About.
About this time when he was feeling really down.
Yeah.
He was struggling.
Super discouraged.
Like financially.
And he basically like pushed Lailia away.
And was like you should leave me.
Nah.
I'm a sinking ship.
Oh man.
It's heartbreaking.
Like you can just feel like how low he was feeling in that moment.
Yeah.
Like just worthless like.
Totally worthy.
I'm bringing you down.
Yeah.
You should just go what does she do.
So instead of walking away.
Yeah.
She doubled down on her belief in him.
Oh wow.
She went out and set an all time sales record for their business.
What.
Proving that she wasn't going anywhere.
That's amazing.
Talk about like a power move.
It is.
It's a power move.
And also just like.
But it's like love too.
So much love.
Yeah.
It's a demonstration of love and support.
Yeah.
It's like I believe in you even when you don't.
It's like I got you no matter what.
Yeah.
It's a good reminder.
It is.
That we all need those people in our lives.
Right.
Who see our potential.
Yeah.
Even when we're blind to it.
Absolutely.
Okay.
So what does all this mean for us.
Yeah.
For the listeners.
Right.
Like what are the takeaways.
What can we actually learn from all of this.
Well I think first and foremost it's a call to action.
To embrace failure.
Okay.
As part of the journey.
Not something to be scared of.
Yeah.
To shift our mindset from like failure is a setback.
Yeah.
To failure is an opportunity.
Okay.
Right.
Like an opportunity for growth.
For learning.
It's a lesson.
Exactly.
At the end of the world.
It's a stepping stone.
Yeah.
It's about like developing that resilience.
Mm hmm.
The grit.
The ability to like bounce back.
Keep going.
Yeah.
And I think the second big takeaway.
Is we need to surround ourselves.
With people who believe in us.
Support us.
And challenge us to like.
Yeah.
Be our best selves.
To level up.
Absolutely to level up.
Find your Alelia.
Yeah.
Find those people who like see your potential even when you don't.
And then finally I think it's an invitation to like reframe our definition of success.
It's not just about like achieving those specific outcomes.
Right.
It's about like becoming the best version of ourselves.
Mm hmm.
So it's a more holistic view.
Yeah.
Okay.
So we talked about his journey.
Yeah.
His strategies.
Yeah.
His philosophy.
His view on failure.
But like at the end of the day.
Where does he land on happiness.
Well he actually has a pretty simple definition of happiness.
I get it.
I'm curious.
He says it's doing what you like.
Okay.
With people you like.
Yeah.
As much as you can.
I love that.
It's like.
So straightforward.
Yeah.
It's not tied to.
Yeah.
Achievements or material things.
Nope.
It's about the people.
The freedom.
The things you enjoy.
The journey.
Yeah.
And this is where we see like a really interesting contrast in his personality.
Oh okay.
Right.
Because he's this driven ambition.
That's for Prenor.
Yeah.
How to Prenor.
But he also like finds this deep connection.
Yeah.
To writing.
To writing which seems.
It's almost counterintuitive.
Right.
It is like you wouldn't necessarily expect that.
No.
You wouldn't think those two things would go together.
You'd think he'd just want to be out there like.
Yeah.
Fast lane all the time.
Frushing it.
Yeah.
But it just highlights like the importance of balance.
Right.
He does.
Even the most driven people.
Yeah.
Need an outlet for creativity for reflection.
Yeah.
You need those like.
Those introspective moments.
Quiet moments.
Yeah.
Otherwise you just become a machine.
Yeah.
You burn out.
You got to have something.
Yeah.
To nourish your soul too.
Like.
Yeah.
What makes you feel alive?
Yes.
Exactly.
Yeah.
Like what brings you joy.
What reminds you.
Like why you're doing all of this in the first place.
Yeah.
And for him writings that thing.
Okay.
Like he talks about how it allows him to.
Yeah.
Process his emotions.
Connect with himself.
Like make sense of everything.
Okay.
It's a good reminder right.
Mm-hmm.
That like happiness can come from the most unexpected places.
Yeah.
It doesn't have to fit.
Like.
It doesn't have to fit.
A certain mold.
No.
Yeah.
No.
And it doesn't even have to like necessarily fit with your dominant personality traits.
It's about embracing the full spectrum.
Yeah.
All those different parts.
All the different pieces.
Yeah.
That make you who you are.
Exactly.
So we've covered a lot of ground here.
We have.
Right.
We talked about Hormozzi's journey.
His strategies.
Mm-hmm.
His personal philosophy.
Mm-hmm.
Even his approach to happiness.
Yeah.
It's been a pretty amazing journey.
It has been a fascinating journey.
But there's one more crucial aspect of his story.
Okay.
That I think we need to dive into.
All right.
And we'll see.
And that is his perspective on failure.
Okay.
Yeah.
That's a big one.
It's something I think a lot of people struggle with.
Oh yeah.
For sure.
So to hear his take on it, I think is going to be really valuable for the listeners.
All right.
Let's talk failure.
Because I mean for most people failure is something to be avoided.
Right.
Slowly.
It's the sign of weakness.
You messed up.
Like you're not good enough.
Yeah.
It has such a negative connotation.
But Homozy, he kind of flips the script on that.
He does.
He really does.
He embraces it.
And he even has this thought provoking question that he asks a lot of his guests.
He's like, what are the failures you cherish the most?
Oh wow.
That's such an interesting question.
It's a really good question because it makes you look at it differently, right?
It does.
It forces you to reframe your whole perspective.
Yeah.
Instead of seeing it as this like bad thing,
you're actually looking for the value, the lessons learned,
the growth that came from it.
It's like failure is not the enemy.
It's a teacher.
I love that.
Yeah.
It's a good one.
So he actually shares two of his own cherished failures.
He does.
He shares two of them.
And the first one might surprise you.
It's that corporate job.
Yeah.
We were talking about it earlier.
The one that he hated so much.
The one he was so miserable in.
Yes.
The one where he didn't even want to get out of bed in the morning.
It's wild to think that he would actually cherish that experience.
Why?
But he does.
He cherishes it because it was like the catalyst for change in his life.
Okay.
Yeah.
It was like the ultimate push.
He was the ultimate push.
You had to get out of there.
The pain of staying stuck was so intense that it like finally forced him to take action.
He was like, I can't do this anymore.
Exactly.
So it was negative motivation.
It was negative motivation.
But it worked.
Yeah.
So it was a gift in a way.
It was a gift.
It was a gift, a wake-up call.
Yeah.
What about the second one?
Okay.
So the second one is a little bit more personal.
Okay.
It involves a really challenging time in his relationship with Lelya where they were facing
a ton of financial pressure and uncertainty.
I mean, that's got to be so tough to go through with your partner.
Oh, incredibly challenging.
It's one of the biggest tests you can face in a relationship, I think.
Yeah.
But he says he wouldn't trade those experiences for anything.
Wow.
Yeah, because they had to rely on each other so much and support each other.
Mm-hmm, to get through it.
Yeah.
And ultimately, they came out stronger on the other side.
I love that.
It really speaks to the power of partnership.
You know?
It does.
Like going through those tough times together can either make you or break you.
It can.
And for them, it sounds like it like...
It solidified them.
Yeah.
It solidified their bond.
Absolutely.
It made them even stronger.
Er.
He tells this really powerful story.
Oh, yeah.
About this time when he was at his lowest point.
Super discouraged, yeah.
He was really struggling financially.
Yeah.
And basically told Lily to leave.
He basically pushed her away.
Yeah.
And was like, you should leave.
I'm a sinking ship.
Wow.
It's heartbreaking just to hear him describe that moment.
Yeah, like the despair.
Yeah.
The feeling of...
Worthlessness.
Yeah, like I'm just bringing you down.
Totally.
You should just cut your losses and go.
And you know what she did?
What did she do?
She doubled down on her belief in him.
Oh, wow.
She went out and set an all-time sales record for their business.
Oh, wow.
That's incredible.
What a power move.
It is.
And just like so much love.
It's both, right?
Yeah.
It's love and its power.
It's this like incredible demonstration of...
I believe in you.
Yeah, I believe in you even when you don't believe in yourself.
And I'm not going anywhere.
Yeah, that's powerful.
It's like it makes me think about the people in my life, right?
Like do I have those people?
The people who see your potential even when you don't.
Yeah.
Those are the people you need to hold on to.
Absolutely.
Okay, so we talked about his journey.
We talked about his strategies.
Yeah.
His philosophy.
His view on failure.
Yeah, but where does he land on like the big question?
Happiness.
He actually has a pretty simple definition of happiness.
I'm curious to hear it.
He says doing what you like with people you like as much as you can.
I love that.
Yeah, it's so straightforward.
Yeah, and it's not tied to like achievements or material things.
No, it's about the process, the people, the freedom.
The journey.
Yeah.
Journey.
Okay.
And this is where we see like a really interesting part of his personality.
Okay, what's that?
Because he's like so driven, so ambitious.
He's an entrepreneur.
Yeah.
But he also finds this deep connection to writing.
Yeah, it's almost counterintuitive, right?
It is.
You wouldn't necessarily expect that.
You wouldn't think those two things would go together.
No, you'd think you'd just want to be out there like hustling all the time.
Crushing it.
Yeah.
But it really highlights like the importance of balance.
The importance of balance.
It's been like the most driven people.
Yeah, you got to have an outlet.
Need something.
Yeah.
Otherwise you're just a machine and you burn out.
Gonna burn out for sure.
You got to have something that nourishes your soul.
Like what makes you feel alive.
Obviously, like what brings you joy, what reminds you like why you're doing this in the first place.
Yeah.
And for him, writing is that thing.
Okay.
He talks about how it allows him to like process his emotions, connect with himself,
like make sense of the world.
Okay.
And so it's a good reminder, right?
Like happiness can come from the most unexpected place.
Yeah, it doesn't have to fit into this.
It doesn't have to fit in the neat little box that we've created in our mind.
Exactly.
This perfect little box and it doesn't even have to like necessarily fit with like your
dominant personality traits.
Right.
So it's about embracing the full spectrum of who you are.
All those different pieces.
All those different pieces that make you you.
Yeah.
Exactly.
Yeah.
So we've covered a lot of ground.
Right.
Exploring like Hormozzi's journey and his philosophy, his business strategies,
his personal insights, his definition of success, his approach to happiness.
Yeah.
It's been a...
It's been an amazing journey.
I feel like we've learned a lot.
It really has.
But there's one more crucial aspect of his story that we need to really unpack.
Yeah.
His perspective on failure.
Failure.
Which is something that I think so many people struggle with.
Oh yeah, for sure.
Right.
Yeah.
So to hear his take on it, I think is going to be super valuable for everyone listening.
Okay.
So let's dive into failure.
Because I mean, for most people, failure is something to be avoided at all costs.
Totally.
It's like a sign of weakness.
Like you messed up.
Yeah.
You're not good enough.
Yeah.
It's got this negative connotation.
Dig time.
But Hormozzi, he kind of flips the script.
He does.
He really does.
He embraces it.
He even asks this really thought-provoking question to all his guests.
Okay.
He's like, what are the failures you cherish most?
Oh wow.
That's such a good question.
It is.
Because it makes you think about it differently, right?
It does.
You're forced to like reframe your whole perspective.
Exactly.
Instead of seeing it as this like bad thing, you're looking for the value.
The growth.
The growth, the lessons learned.
Just like failure is not the enemy.
Right.
It's the teacher.
I love that.
So he actually shares two of his own cherished failures.
Okay.
And the first one might surprise you, it's that corporate job.
Yeah.
The one we were talking about earlier.
Yeah.
The one that he hated so much.
Yeah.
Where he didn't even want to get out of bed in the morning.
Exactly.
It's wild to think that he would cherish that.
It is, but he does.
Because it was like the catalyst for change in his life.
Okay.
Yeah.
It was the ultimate push.
Like he had to get out of there.
Had to get out of there.
The pain of staying stuck was so intense that it forced him to take action.
It was like, yeah, negative motivation.
But it worked.
Yeah.
It got him where he needed to be.
It did.
So in a way, it was a gift.
It was a gift, a wake up call.
A wake up call.
Yeah.
Okay, what about the second failure that he cherishes?
Okay.
So the second one is a bit more personal.
Okay.
It involves a really challenging time in his relationship with Leila.
Where they were facing like immense financial pressure and uncertainty.
I mean, that's got to be so tough to go through as a couple.
Incredibly challenging.
Right.
One of the biggest tests you can face in a relationship,
but he says he wouldn't trade those experiences for anything.
Because they had to like really rely on each other and support each other.
To get through it.
And ultimately they came out stronger on the other side.
I love that.
It speaks to the power of partnership.
You know?
Like going through those really tough times can either make or break you.
It can.
And for them, it sounds like it just solidified their bond.
And made them even stronger.
It made them even stronger.
And there's this really powerful story that he tells.
Oh yeah.
About like when he was at his lowest point.
Super discouraged, really struggling financially.
And basically told Leila to leave.
He was like, you should just go.
I'm a sinking ship.
Wow.
It's heartbreaking to hear him.
Yeah, the despair.
Yeah.
Like you could just feel how low he was feeling in that moment.
Worseless.
It's like, I'm just bringing you down.
Yeah.
You should just cut your losses and go.
And you know what she did?
What did she do?
Instead of walking away, she doubled down on her belief in him.
Oh wow.
And she went out and set an all-time sales record for their business.
Wow, that's amazing.
What a power move.
It is.
But also just like.
It's love too.
So much love.
It's this incredible demonstration of love and support.
Yeah.
It's like, I believe in you even when you don't believe in yourself.
I got you.
No matter what.
That's powerful.
It makes me think about the people in my own life.
You know.
Yeah.
Who are those people for you?
Yeah.
Like do I have those people?
We'll see your potential even when you don't.
Yeah.
Those are the people we need to hold on to.
Absolutely.
Okay.
So you talked about his journey, his strategies, his philosophy, his view on failure.
But where does he actually land on that big question?
Yeah, the big question.
Happiness.
Happiness, yeah.
Well, he actually has a pretty simple definition of happiness.
I'm curious to hear it.
He says, doing what you like with people you like as much as you can.
I love that.
It's so straightforward.
It is.
And it's not tied to like achievements or material things.
No.
It's about the people, the freedom, the things you enjoy.
The journey.
Yeah.
And this is where I think we see a really interesting contrast in his personality.
Oh, okay.
Right.
Because he's this driven, ambitious entrepreneur.
Yeah.
But he also finds this like really deep connection.
Yeah, to write it.
To writing.
Yeah.
Which is almost counterintuitive, right?
It is.
You wouldn't necessarily expect that.
You wouldn't think those two things would go together.
No, you'd think he just wants to be out there like hustling all the time.
Crushing it.
For crushing it, yeah.
Yeah.
But it really highlights the importance of balance.
The importance of balance.
Yeah.
Even the most driven people.
Yeah.
You got to have an outlet.
Yeah, you need something.
Yeah.
Otherwise you're just a machine.
And.
You burn out.
Yeah.
You got to have something to nourish your soul.
To like, yeah, what makes you feel alive, right?
Yes, exactly.
What brings you joy?
What reminds you of like why you're doing this in the first place?
Yeah.
And for him, writing is that thing.
Yeah.
He talks about how it allows him to process his emotions, connect with himself, make sense of the world.
Right.
And so it's a good reminder, right?
Mm-hmm.
That happiness can come from the most unexpected places.
Yeah.
It doesn't have to fit into like.
It doesn't have to fit into this.
A neat little box that we create in our mind.
This perfect little box.
Yeah.
And it doesn't even have to necessarily fit with like your dominant personality traits.
So it's about embracing the full spectrum.
The full spectrum.
Of who you are.
Yeah.
All those different pieces that make you, you.
Yeah.
Absolutely.
Okay.
So what does all this mean for us?
Yeah.
What does this mean for the listeners?
Right.
Like what are the takeaways?
Yeah. What can people actually do with this information?
Well, I think first and foremost, it's a call to action to embrace failure as part of the journey.
To shift our mindset.
Yeah.
From failure is a setback.
To failure as an opportunity.
Okay.
Right.
An opportunity for growth, for learning.
It's a lesson.
It's not the end of the world.
It's a lesson, a stepping stone.
It's about developing that resilience.
Mm-hmm.
That grit.
Yeah.
That grit, that ability to bounce back.
Keep going.
Yeah.
No matter what.
And I think the second big takeaway is that we really need to surround ourselves with people.
Mm-hmm.
The right people.
Yeah.
People who believe in us.
Support us.
Challenge us to be better.
Yeah.
To level up.
Level up.
Find your lead-ya.
Yeah.
Those people who see our potential, even when we can't see it ourselves.
And then finally, I think it's an invitation to reframe our definition of success.
Mm-hmm.
It's not just about achieving specific outcomes.
It's about becoming the best version of yourself.
Yeah.
It's a more holistic view.
It's about embracing the challenges, learning from every experience.
Both the good and the bad.
The good and the bad, exactly.
Yeah.
And as we wrap up this deep dive into the world of Alex Hormozzi, I think the biggest
question he leaves us with is, what is that one piece of knowledge or information that
could unlock a new level of success in your life right now?
Oh, that's a good one.
And what would it take to acquire it?
So it's about identifying those knowledge gaps.
Yeah.
That might be holding you back and then...
Yeah.
Figuring out how to fill them.
Yeah.
It's recognizing that learning is a lifelong journey.
Absolutely.
And there's always more to learn.
Yeah.
And on that note, we've reached the end of our deep dive into Alex Hormozzi's world.
We cover a lot.
We covered his entrepreneurial journey, his business strategies, his career, and his
personal philosophy, his unique perspective on failure.
His definition of happiness.
Yeah.
It's been an amazing exploration and hopefully you've gleaned some valuable insights.
Yeah.
Things you can actually apply to your own life.
Apply them to your own life.
And career.
And keep pushing forward.
Yeah.
And remember, the journey doesn't end here.
It doesn't.
It's up to you now to take these insights and use them to create a life that truly feels
fulfilling and meaningful.