1 00:00:00,000 --> 00:00:04,480 Right, so today we're going deep on Alex Hormose. 2 00:00:04,480 --> 00:00:08,320 You know the guy who went from sleeping on a gym floor 3 00:00:08,320 --> 00:00:12,480 to like a multi-million dollar business empire? 4 00:00:12,480 --> 00:00:13,280 It's pretty wild. 5 00:00:13,280 --> 00:00:14,000 It is. 6 00:00:14,000 --> 00:00:16,720 And we've got this awesome interview of his to break down. 7 00:00:17,520 --> 00:00:21,440 Where he like really pulls back the curtain on how he built everything. 8 00:00:21,440 --> 00:00:22,240 It's uh... 9 00:00:22,240 --> 00:00:24,800 I think there's gonna be a lot of good stuff to unpack. 10 00:00:24,800 --> 00:00:25,520 Absolutely. 11 00:00:25,520 --> 00:00:27,600 I think people are gonna want to be taking notes on this one. 12 00:00:27,600 --> 00:00:28,400 Yeah, for sure. 13 00:00:28,400 --> 00:00:32,160 Um, what I found so compelling about Hormose's story, right, 14 00:00:32,160 --> 00:00:32,720 Okay. 15 00:00:32,720 --> 00:00:38,800 is that he's like super open about the struggles. 16 00:00:38,800 --> 00:00:43,440 The challenges, the setbacks, like all the times he doubted himself. 17 00:00:43,440 --> 00:00:44,400 Yeah, he's not. 18 00:00:44,400 --> 00:00:46,480 Which I think makes it that much more... 19 00:00:46,480 --> 00:00:47,760 He doesn't sugarcoat it. 20 00:00:47,760 --> 00:00:48,000 Right. 21 00:00:48,000 --> 00:00:53,200 He doesn't try to like pretend it was this easy pass, you know, like a lot of people do. 22 00:00:53,200 --> 00:00:55,520 Which makes it I think even more inspiring. 23 00:00:55,520 --> 00:00:56,880 Makes it more relatable too. 24 00:00:56,880 --> 00:00:57,600 Yeah, definitely. 25 00:00:57,600 --> 00:00:59,680 It's not just some like get rich quick thing. 26 00:00:59,680 --> 00:01:00,160 Yeah. 27 00:01:00,160 --> 00:01:01,760 He's giving you the real deal. 28 00:01:01,760 --> 00:01:03,760 The real, the nitty gritty. 29 00:01:03,760 --> 00:01:03,920 Yeah. 30 00:01:03,920 --> 00:01:05,920 And I think that's what makes it valuable. 31 00:01:05,920 --> 00:01:06,320 Exactly. 32 00:01:06,320 --> 00:01:07,840 All right, so let's go back to the beginning. 33 00:01:07,840 --> 00:01:09,120 Like the early days. 34 00:01:09,120 --> 00:01:09,680 Yeah. 35 00:01:09,680 --> 00:01:14,160 So Hormose is like working this cushy corporate job. 36 00:01:14,160 --> 00:01:15,760 Yeah, that a lot of people would be like... 37 00:01:15,760 --> 00:01:16,400 Right. 38 00:01:16,400 --> 00:01:18,960 Oh man, I wish I had that job. 39 00:01:18,960 --> 00:01:19,680 Like sign me up. 40 00:01:20,800 --> 00:01:22,400 Comfortable and stable. 41 00:01:22,400 --> 00:01:24,080 So there's totally miserable. 42 00:01:24,080 --> 00:01:25,840 It's such a good illustration. 43 00:01:25,840 --> 00:01:26,400 Yeah. 44 00:01:26,400 --> 00:01:32,880 That like sometimes that safe path, you know, the thing that looks good on paper. 45 00:01:32,880 --> 00:01:33,280 Right. 46 00:01:33,280 --> 00:01:36,480 Can actually be like the most soul crushing. 47 00:01:36,480 --> 00:01:36,960 Totally. 48 00:01:36,960 --> 00:01:40,400 Like he even said that like he would wake up every day hoping he wouldn't. 49 00:01:40,400 --> 00:01:41,280 Oh wow. 50 00:01:41,280 --> 00:01:43,040 Yeah, that's how much he hated it. 51 00:01:43,040 --> 00:01:44,240 Talk about a wake up call, right? 52 00:01:44,240 --> 00:01:45,520 It is, it's huge. 53 00:01:45,520 --> 00:01:47,360 I mean, do you think that kind of desperation though? 54 00:01:47,360 --> 00:01:48,000 Absolutely. 55 00:01:48,000 --> 00:01:51,280 Can be like a powerful motivator. 56 00:01:51,280 --> 00:01:51,680 Yeah. 57 00:01:51,680 --> 00:01:58,480 Almost more so than like having some super clear vision of what you want to do. 58 00:01:58,480 --> 00:01:58,880 For sure. 59 00:01:58,880 --> 00:02:00,000 Like when you're that miserable. 60 00:02:00,000 --> 00:02:00,720 Well, that's absolutely. 61 00:02:00,720 --> 00:02:03,040 You're going to do anything to get out of it. 62 00:02:03,040 --> 00:02:05,440 You see that theme throughout his story too, right? 63 00:02:05,440 --> 00:02:08,560 Like it wasn't some like grand vision of being an entrepreneur. 64 00:02:08,560 --> 00:02:09,120 Right. 65 00:02:09,120 --> 00:02:12,400 It was the pain of staying stuck. 66 00:02:12,400 --> 00:02:12,880 Oh yeah. 67 00:02:12,880 --> 00:02:15,680 In a life that like just felt completely wrong. 68 00:02:16,240 --> 00:02:16,960 I love that. 69 00:02:16,960 --> 00:02:17,520 All right, so. 70 00:02:17,520 --> 00:02:18,400 That's really a power. 71 00:02:18,400 --> 00:02:20,000 So he finally decides, okay. 72 00:02:20,000 --> 00:02:20,560 Yeah. 73 00:02:20,560 --> 00:02:22,080 I'm quitting this job. 74 00:02:22,080 --> 00:02:23,200 I'm going to open a gym. 75 00:02:23,920 --> 00:02:25,200 Bold move. 76 00:02:25,200 --> 00:02:25,520 Right. 77 00:02:25,520 --> 00:02:27,600 I mean, not the easiest business in the world. 78 00:02:27,600 --> 00:02:28,240 What? 79 00:02:28,240 --> 00:02:29,520 But here's the thing. 80 00:02:29,520 --> 00:02:30,720 Here's the kicker. 81 00:02:30,720 --> 00:02:32,320 His dad's totally against it. 82 00:02:32,320 --> 00:02:32,880 Total. 83 00:02:32,880 --> 00:02:37,680 And it like really caused a rift in their relationship. 84 00:02:37,680 --> 00:02:37,920 Yeah. 85 00:02:37,920 --> 00:02:39,920 This is where I think things get super interesting. 86 00:02:40,480 --> 00:02:45,680 Like he talks about how he essentially had to like accept that he was going to be 87 00:02:46,400 --> 00:02:48,400 dead in his father's eyes. 88 00:02:48,400 --> 00:02:48,640 Wow. 89 00:02:48,640 --> 00:02:50,080 To pursue his dream. 90 00:02:50,080 --> 00:02:51,120 That's powerful. 91 00:02:51,120 --> 00:02:53,200 It's about like choosing your own path. 92 00:02:53,760 --> 00:02:58,000 Even when it means going against like what everyone expects of you. 93 00:02:58,000 --> 00:03:03,760 It's like those expectations societal or family or whatever can be so heavy. 94 00:03:03,760 --> 00:03:04,320 Yeah. 95 00:03:04,320 --> 00:03:05,600 Have you ever felt that pull? 96 00:03:05,600 --> 00:03:06,160 Oh, totally. 97 00:03:06,160 --> 00:03:09,360 Between like what you're supposed to do. 98 00:03:09,360 --> 00:03:11,520 It's a constant tension I think for a lot of us. 99 00:03:11,520 --> 00:03:12,960 And what you actually want to do. 100 00:03:12,960 --> 00:03:13,680 Absolutely. 101 00:03:13,680 --> 00:03:15,200 And it's hard to break free from that. 102 00:03:15,200 --> 00:03:15,520 Yeah. 103 00:03:15,520 --> 00:03:17,600 And it really highlights the courage. 104 00:03:17,600 --> 00:03:17,920 Yeah. 105 00:03:17,920 --> 00:03:19,120 To kind of just say like. 106 00:03:19,120 --> 00:03:19,440 Yeah. 107 00:03:19,440 --> 00:03:20,000 Forget it. 108 00:03:20,640 --> 00:03:22,000 I'm going my own way. 109 00:03:22,000 --> 00:03:22,400 Yeah. 110 00:03:22,400 --> 00:03:23,360 This is my life. 111 00:03:23,360 --> 00:03:27,200 And for him that path it led him to entrepreneurship which was. 112 00:03:28,800 --> 00:03:30,080 Not exactly a walk in the park. 113 00:03:30,080 --> 00:03:30,480 No. 114 00:03:30,480 --> 00:03:31,040 Not at all. 115 00:03:31,040 --> 00:03:31,520 Yeah. 116 00:03:31,520 --> 00:03:31,600 Yeah. 117 00:03:31,600 --> 00:03:36,800 So the early years of his journey are like a roller coaster. 118 00:03:36,800 --> 00:03:37,840 Total roller coaster. 119 00:03:37,840 --> 00:03:39,280 Ups and downs. 120 00:03:39,280 --> 00:03:39,440 Right. 121 00:03:39,440 --> 00:03:40,560 Financial setbacks. 122 00:03:40,560 --> 00:03:41,520 Financial setbacks. 123 00:03:41,520 --> 00:03:42,640 Partnership troubles. 124 00:03:42,640 --> 00:03:43,520 Partnership troubles. 125 00:03:43,520 --> 00:03:44,000 Oh yeah. 126 00:03:44,000 --> 00:03:45,440 The whole nine yards. 127 00:03:45,440 --> 00:03:45,840 Yeah. 128 00:03:45,840 --> 00:03:47,520 But there's this one constant. 129 00:03:47,520 --> 00:03:48,480 Yeah. 130 00:03:48,480 --> 00:03:50,240 And through it all. 131 00:03:50,240 --> 00:03:50,480 Yeah. 132 00:03:51,440 --> 00:03:52,480 His wife Lillia. 133 00:03:52,480 --> 00:03:53,280 His wife Lillia. 134 00:03:53,280 --> 00:03:53,520 Yeah. 135 00:03:54,480 --> 00:03:55,440 She's amazing. 136 00:03:55,440 --> 00:03:56,000 She is. 137 00:03:56,000 --> 00:04:01,360 Like her belief in him is such a testament to the power of like partnership. 138 00:04:01,360 --> 00:04:03,920 And she doesn't just like support him emotionally. 139 00:04:03,920 --> 00:04:06,240 She was actively involved in the business. 140 00:04:06,240 --> 00:04:06,480 Yeah. 141 00:04:06,480 --> 00:04:07,680 She was in the trenches with him. 142 00:04:07,680 --> 00:04:07,920 Yeah. 143 00:04:07,920 --> 00:04:09,200 Pushing him to keep going. 144 00:04:09,840 --> 00:04:13,920 Remember that story about her saying she'd sleep under a bridge with him. 145 00:04:13,920 --> 00:04:14,400 Yeah. 146 00:04:14,400 --> 00:04:15,680 Like if that's what it takes. 147 00:04:15,680 --> 00:04:16,160 Yeah. 148 00:04:16,160 --> 00:04:17,520 That's commitment. 149 00:04:18,080 --> 00:04:20,400 It's a relationship goals right there. 150 00:04:20,400 --> 00:04:21,040 For sure. 151 00:04:21,040 --> 00:04:24,640 It makes you realize like having the right people in your corner. 152 00:04:24,640 --> 00:04:25,360 Yeah. 153 00:04:25,360 --> 00:04:26,320 It makes all the difference. 154 00:04:26,320 --> 00:04:27,120 Makes all the difference. 155 00:04:27,120 --> 00:04:29,200 Especially when you're tackling something. 156 00:04:29,200 --> 00:04:31,680 Like building a business from scratch. 157 00:04:31,680 --> 00:04:33,200 It's huge. 158 00:04:33,200 --> 00:04:38,480 It's about having someone who not only believes in like your vision. 159 00:04:38,480 --> 00:04:39,520 But believes in you. 160 00:04:39,520 --> 00:04:40,160 Yes. 161 00:04:40,160 --> 00:04:41,840 And your ability to achieve it. 162 00:04:41,840 --> 00:04:42,480 I love that. 163 00:04:42,480 --> 00:04:46,480 It's about having that rock solid support system. 164 00:04:46,480 --> 00:04:46,960 Okay. 165 00:04:46,960 --> 00:04:49,200 You know to weather the storms. 166 00:04:49,200 --> 00:04:51,760 So how did he actually start turning things around. 167 00:04:51,760 --> 00:04:52,080 Yeah. 168 00:04:52,080 --> 00:04:55,600 Like going from sleeping on a gym floor to building this empire. 169 00:04:55,600 --> 00:04:56,240 Right. 170 00:04:56,240 --> 00:04:57,920 That's a pretty big leap. 171 00:04:57,920 --> 00:05:00,400 Well that's where his business sat he really comes in. 172 00:05:00,400 --> 00:05:00,880 Okay. 173 00:05:00,880 --> 00:05:06,000 So he talks a lot about crafting what he calls irresistible offers. 174 00:05:06,000 --> 00:05:06,400 Okay. 175 00:05:06,400 --> 00:05:09,440 And he describes them as like the terms of exchange. 176 00:05:10,000 --> 00:05:10,320 Okay. 177 00:05:10,320 --> 00:05:15,040 That determine whether like a customer picks you or someone else. 178 00:05:15,040 --> 00:05:16,720 I mean that sounds simple enough. 179 00:05:16,720 --> 00:05:16,880 Yeah. 180 00:05:16,880 --> 00:05:19,040 But I bet there's more to it than like. 181 00:05:19,040 --> 00:05:19,840 Well I need CI. 182 00:05:19,840 --> 00:05:20,800 It's a whole framework. 183 00:05:20,800 --> 00:05:21,040 Okay. 184 00:05:21,040 --> 00:05:23,200 He actually breaks it down into four key elements. 185 00:05:23,200 --> 00:05:23,600 All right. 186 00:05:23,600 --> 00:05:24,480 Lay it on me. 187 00:05:24,480 --> 00:05:31,200 So the first one is you need to increase the perceived likelihood of achievement. 188 00:05:32,480 --> 00:05:37,120 And so like think of it as painting a really vivid picture. 189 00:05:37,120 --> 00:05:37,520 Okay. 190 00:05:37,520 --> 00:05:39,040 Of the desired outcome. 191 00:05:39,040 --> 00:05:39,840 Mm-hmm. 192 00:05:39,840 --> 00:05:43,680 And making the customer believe they can actually get there. 193 00:05:43,680 --> 00:05:44,000 Okay. 194 00:05:44,000 --> 00:05:45,600 So you're building that confidence. 195 00:05:45,600 --> 00:05:46,560 Building confidence. 196 00:05:46,560 --> 00:05:47,360 Building trust. 197 00:05:47,360 --> 00:05:49,600 You're like showing them that it's actually attainable. 198 00:05:49,600 --> 00:05:50,400 Absolutely. 199 00:05:50,400 --> 00:05:50,640 Okay. 200 00:05:50,640 --> 00:05:51,360 What's next. 201 00:05:51,360 --> 00:05:51,600 All right. 202 00:05:51,600 --> 00:05:55,360 The second one is you need to minimize the time delay. 203 00:05:55,360 --> 00:05:56,160 Okay. 204 00:05:56,160 --> 00:05:59,280 So the faster they can get the results they want. 205 00:05:59,280 --> 00:05:59,840 Mm-hmm. 206 00:05:59,840 --> 00:06:02,240 The more valuable your offer becomes. 207 00:06:02,240 --> 00:06:02,480 Right. 208 00:06:02,480 --> 00:06:05,200 Like instant gratification is always going to be more appealing than. 209 00:06:05,200 --> 00:06:05,360 Yeah. 210 00:06:05,360 --> 00:06:06,160 Who wants to wait. 211 00:06:06,160 --> 00:06:06,480 Right. 212 00:06:06,480 --> 00:06:07,200 Nobody wants to wait. 213 00:06:07,200 --> 00:06:07,520 Well the. 214 00:06:07,520 --> 00:06:07,760 Okay. 215 00:06:07,760 --> 00:06:09,040 So that makes sense. 216 00:06:09,040 --> 00:06:09,520 What else. 217 00:06:09,520 --> 00:06:09,760 All right. 218 00:06:09,760 --> 00:06:12,480 Number three is speed of achievement. 219 00:06:12,480 --> 00:06:12,720 Okay. 220 00:06:13,280 --> 00:06:19,520 So you need to highlight how quickly they can achieve those results once they like. 221 00:06:19,520 --> 00:06:19,680 Okay. 222 00:06:19,680 --> 00:06:22,080 Start using your product or your service. 223 00:06:22,080 --> 00:06:22,480 I got it. 224 00:06:22,480 --> 00:06:24,800 So it's like showcasing those quick wins to prove. 225 00:06:24,800 --> 00:06:25,040 Yes. 226 00:06:25,040 --> 00:06:26,240 It actually delivers fast. 227 00:06:26,240 --> 00:06:26,720 Exactly. 228 00:06:26,720 --> 00:06:27,680 What about the last one. 229 00:06:27,680 --> 00:06:28,000 Okay. 230 00:06:28,000 --> 00:06:30,640 Last one is you need to minimize. 231 00:06:31,200 --> 00:06:31,600 Okay. 232 00:06:31,600 --> 00:06:33,680 The effort and sacrifice required. 233 00:06:34,480 --> 00:06:34,720 Right. 234 00:06:34,720 --> 00:06:38,240 So the easier you make it for the customer to get what they want. 235 00:06:38,240 --> 00:06:38,400 Yeah. 236 00:06:38,400 --> 00:06:39,920 The better your offer is going to be. 237 00:06:39,920 --> 00:06:40,080 Right. 238 00:06:40,080 --> 00:06:42,480 Because people always want the path of least resistance. 239 00:06:42,480 --> 00:06:43,200 Absolutely. 240 00:06:43,200 --> 00:06:46,320 Nobody wants to do more work than they have to. 241 00:06:46,320 --> 00:06:49,280 And this is where he brings up that like amazing example. 242 00:06:49,280 --> 00:06:49,760 Yeah. 243 00:06:49,760 --> 00:06:51,760 Of the limited edition Harry Potter books. 244 00:06:51,760 --> 00:06:51,840 Yeah. 245 00:06:51,840 --> 00:06:53,360 The limited edition Harry Potter books. 246 00:06:53,360 --> 00:06:54,240 Which I mean. 247 00:06:54,240 --> 00:06:54,880 Brilliant. 248 00:06:54,880 --> 00:06:54,960 Yeah. 249 00:06:54,960 --> 00:06:56,640 Because they fly off the shelves. 250 00:06:57,200 --> 00:06:59,040 Not because the content is different. 251 00:06:59,040 --> 00:06:59,200 Right. 252 00:06:59,200 --> 00:07:00,160 It's the same book. 253 00:07:00,160 --> 00:07:01,200 It's the same book. 254 00:07:01,200 --> 00:07:02,080 Just a different cover. 255 00:07:02,080 --> 00:07:02,880 Yeah. 256 00:07:02,880 --> 00:07:06,240 But it's because of that scarcity and urgency. 257 00:07:06,240 --> 00:07:06,880 Right. 258 00:07:06,880 --> 00:07:07,360 Elmo. 259 00:07:07,360 --> 00:07:08,640 It's fear of missing out. 260 00:07:08,640 --> 00:07:09,040 It is. 261 00:07:09,040 --> 00:07:09,600 Yeah. 262 00:07:09,600 --> 00:07:12,640 Like people are willing to pay a premium. 263 00:07:13,520 --> 00:07:15,600 For something that feels exclusive. 264 00:07:15,600 --> 00:07:15,840 Yeah. 265 00:07:15,840 --> 00:07:18,160 I mean everybody's been a victim of that at some point. 266 00:07:18,160 --> 00:07:18,800 Totally. 267 00:07:18,800 --> 00:07:20,160 Or beneficiary I guess. 268 00:07:20,160 --> 00:07:20,800 That's right. 269 00:07:20,800 --> 00:07:21,520 If you're selling it. 270 00:07:21,520 --> 00:07:22,160 Mm-hmm. 271 00:07:22,160 --> 00:07:22,480 Okay. 272 00:07:22,480 --> 00:07:27,360 So how did he actually put these principles to work in his business. 273 00:07:27,360 --> 00:07:30,560 So he had this major aha moment. 274 00:07:30,560 --> 00:07:31,040 Okay. 275 00:07:31,040 --> 00:07:33,600 When he shifted his business model. 276 00:07:34,240 --> 00:07:35,920 From owning a bunch of gyms. 277 00:07:35,920 --> 00:07:36,720 Okay. 278 00:07:36,720 --> 00:07:38,720 To licensing his system. 279 00:07:39,360 --> 00:07:43,840 So instead of trying to manage like all the complexities of running multiple gyms. 280 00:07:43,840 --> 00:07:44,400 Right. 281 00:07:44,400 --> 00:07:45,680 He focused on. 282 00:07:45,680 --> 00:07:46,080 Yeah. 283 00:07:46,080 --> 00:07:48,000 Packaging his knowledge and expertise. 284 00:07:48,720 --> 00:07:51,440 Into a system others could replicate. 285 00:07:51,440 --> 00:07:53,600 So he's not just selling gym memberships anymore. 286 00:07:53,600 --> 00:07:53,760 Right. 287 00:07:53,760 --> 00:07:54,800 He's selling a system. 288 00:07:54,800 --> 00:07:56,800 He's selling a proven system for success. 289 00:07:56,800 --> 00:07:57,600 Oh that's smart. 290 00:07:57,600 --> 00:07:58,960 It was a game changer for him. 291 00:07:58,960 --> 00:07:59,760 I mean it was like. 292 00:07:59,760 --> 00:08:01,200 He realized. 293 00:08:01,200 --> 00:08:01,280 Mm-hmm. 294 00:08:01,280 --> 00:08:05,200 That the real value he was offering wasn't the gym itself. 295 00:08:05,200 --> 00:08:05,840 Right. 296 00:08:05,840 --> 00:08:07,280 It was the knowledge. 297 00:08:07,280 --> 00:08:08,480 The expertise. 298 00:08:08,480 --> 00:08:09,280 Mm-hmm. 299 00:08:09,280 --> 00:08:11,680 That allowed others to get those same results. 300 00:08:11,680 --> 00:08:12,000 Yeah. 301 00:08:12,000 --> 00:08:15,120 And that's such a valuable lesson I think for anyone. 302 00:08:15,120 --> 00:08:15,760 Yeah. 303 00:08:15,760 --> 00:08:18,800 Building a business or even just you know in their careers. 304 00:08:18,800 --> 00:08:19,360 Mm-hmm. 305 00:08:19,360 --> 00:08:22,800 Sometimes the most valuable thing you have is like the knowledge in your head. 306 00:08:22,800 --> 00:08:23,440 It's true. 307 00:08:23,440 --> 00:08:23,680 Okay. 308 00:08:23,680 --> 00:08:26,080 So he's got this irresistible offer. 309 00:08:26,080 --> 00:08:26,320 Yeah. 310 00:08:27,200 --> 00:08:29,200 But how does he go from like. 311 00:08:29,200 --> 00:08:29,760 Yeah. 312 00:08:29,760 --> 00:08:31,040 Running one gym. 313 00:08:31,040 --> 00:08:31,680 Right. 314 00:08:31,680 --> 00:08:33,760 To building this empire. 315 00:08:33,760 --> 00:08:34,880 That's a good question. 316 00:08:34,880 --> 00:08:37,440 What was the key to that kind of growth. 317 00:08:37,440 --> 00:08:42,480 Well that I think is where the concept of skill stacking comes in. 318 00:08:42,480 --> 00:08:42,880 Okay. 319 00:08:42,880 --> 00:08:45,040 And I think this is going to be something super valuable for you. 320 00:08:45,040 --> 00:08:45,200 All right. 321 00:08:45,200 --> 00:08:46,080 I'm all yours. 322 00:08:46,080 --> 00:08:47,920 As you think about your own career. 323 00:08:47,920 --> 00:08:48,960 You made the Rendo. 324 00:08:48,960 --> 00:08:49,360 Okay. 325 00:08:49,360 --> 00:08:53,120 So imagine your skills are like tools. 326 00:08:53,120 --> 00:08:53,440 Okay. 327 00:08:53,440 --> 00:08:54,480 In a tool belt. 328 00:08:54,480 --> 00:08:55,040 Got it. 329 00:08:55,040 --> 00:08:55,680 Right. 330 00:08:55,680 --> 00:08:58,000 So each new skill you add. 331 00:08:58,000 --> 00:08:59,760 Not only makes you more versatile. 332 00:08:59,760 --> 00:09:00,480 Mm-hmm. 333 00:09:00,480 --> 00:09:04,480 But it can actually increase the value of your existing skills. 334 00:09:04,480 --> 00:09:05,280 Mm-hmm. 335 00:09:05,280 --> 00:09:07,440 So take like writing for example. 336 00:09:07,440 --> 00:09:07,840 Okay. 337 00:09:07,840 --> 00:09:08,960 You might be a great writer. 338 00:09:08,960 --> 00:09:09,360 Yeah. 339 00:09:09,360 --> 00:09:12,880 But if you add marketing skills to your tool belt. 340 00:09:12,880 --> 00:09:13,760 Mm-hmm. 341 00:09:13,760 --> 00:09:17,680 Now you can promote your writing to a wider audience. 342 00:09:17,680 --> 00:09:18,400 Yeah. 343 00:09:18,400 --> 00:09:20,240 You can reach more people. 344 00:09:20,240 --> 00:09:22,480 You can make more money potentially. 345 00:09:22,480 --> 00:09:22,880 Okay. 346 00:09:22,880 --> 00:09:24,560 So it's not just about learning new things. 347 00:09:24,560 --> 00:09:24,960 Right. 348 00:09:24,960 --> 00:09:27,120 It's about learning the right things. 349 00:09:27,120 --> 00:09:27,680 Yeah. 350 00:09:27,680 --> 00:09:30,560 Like strategically acquiring those skills that. 351 00:09:30,560 --> 00:09:34,000 Compliment and enhance your existing expertise. 352 00:09:34,000 --> 00:09:36,080 Enhance and yeah build on each other. 353 00:09:36,080 --> 00:09:36,720 Absolutely. 354 00:09:36,720 --> 00:09:37,680 That's super interesting. 355 00:09:37,680 --> 00:09:37,920 Okay. 356 00:09:37,920 --> 00:09:39,360 And then he takes a step further. 357 00:09:39,360 --> 00:09:39,600 Yeah. 358 00:09:39,600 --> 00:09:43,440 And he talks about like finding the right market for your skill set. 359 00:09:43,440 --> 00:09:44,160 The right market. 360 00:09:44,160 --> 00:09:44,480 Yeah. 361 00:09:44,480 --> 00:09:47,680 So it's not just about being good at something. 362 00:09:47,680 --> 00:09:48,080 Exactly. 363 00:09:48,080 --> 00:09:50,960 It's about being good at something that's in demand. 364 00:09:50,960 --> 00:09:51,440 Right. 365 00:09:51,440 --> 00:09:52,880 Where people are willing to pay for it. 366 00:09:52,880 --> 00:09:53,840 For its value. 367 00:09:53,840 --> 00:09:56,000 So like I don't know a chef who's a maid. 368 00:09:56,000 --> 00:09:58,080 But they're in some tiny town. 369 00:09:58,080 --> 00:09:58,640 Yeah. 370 00:09:58,640 --> 00:10:00,160 With like two restaurants. 371 00:10:00,160 --> 00:10:00,480 Right. 372 00:10:00,480 --> 00:10:04,320 Their skills aren't going to be as valuable as if they were in like. 373 00:10:04,320 --> 00:10:05,040 New York City. 374 00:10:05,040 --> 00:10:05,760 York or something. 375 00:10:05,760 --> 00:10:05,840 Yeah. 376 00:10:05,840 --> 00:10:06,320 Yeah. 377 00:10:06,320 --> 00:10:06,560 Exactly. 378 00:10:06,560 --> 00:10:07,280 Exactly. 379 00:10:07,280 --> 00:10:10,960 He tells us great story about a father and son. 380 00:10:10,960 --> 00:10:11,520 Oh yeah. 381 00:10:11,520 --> 00:10:12,480 Selling a car. 382 00:10:13,280 --> 00:10:16,560 And they go to like all these different places to sell it. 383 00:10:16,560 --> 00:10:16,720 Yeah. 384 00:10:16,720 --> 00:10:18,080 They get totally different offers. 385 00:10:18,080 --> 00:10:19,600 Totally different offers. 386 00:10:19,600 --> 00:10:19,840 Right. 387 00:10:19,840 --> 00:10:21,200 Depending on who they're talking to. 388 00:10:21,200 --> 00:10:24,560 So they talk to like a car enthusiast. 389 00:10:24,560 --> 00:10:25,040 Mm-hmm. 390 00:10:25,040 --> 00:10:26,800 Who's willing to pay a premium. 391 00:10:26,800 --> 00:10:27,040 Right. 392 00:10:27,040 --> 00:10:29,120 Then they go to a used car dealer. 393 00:10:29,120 --> 00:10:29,360 Right. 394 00:10:29,360 --> 00:10:30,080 Who just wants to. 395 00:10:30,080 --> 00:10:30,240 Yeah. 396 00:10:30,240 --> 00:10:31,200 Who just wants to resell it. 397 00:10:31,200 --> 00:10:31,680 I like that. 398 00:10:31,680 --> 00:10:32,000 Yeah. 399 00:10:32,000 --> 00:10:32,640 Yeah. 400 00:10:32,640 --> 00:10:34,640 So the car hasn't changed. 401 00:10:34,640 --> 00:10:35,280 Nope. 402 00:10:35,280 --> 00:10:37,360 But its perceived value. 403 00:10:37,360 --> 00:10:38,080 Yeah. 404 00:10:38,080 --> 00:10:39,840 Changes dramatically. 405 00:10:39,840 --> 00:10:39,920 Yeah. 406 00:10:39,920 --> 00:10:41,200 Depending on who's looking at it. 407 00:10:41,200 --> 00:10:44,480 So it's not just what you're selling but who you're selling it to. 408 00:10:44,480 --> 00:10:45,280 Who values it. 409 00:10:45,280 --> 00:10:46,000 Who values it. 410 00:10:46,000 --> 00:10:46,240 Yeah. 411 00:10:46,240 --> 00:10:46,480 Yeah. 412 00:10:47,040 --> 00:10:48,160 That's a really good point. 413 00:10:48,160 --> 00:10:48,320 Yeah. 414 00:10:48,320 --> 00:10:49,200 It makes me wonder. 415 00:10:49,200 --> 00:10:50,000 Yeah. 416 00:10:50,000 --> 00:10:50,240 Like. 417 00:10:51,360 --> 00:10:52,400 What about you? 418 00:10:52,400 --> 00:10:52,640 Yeah. 419 00:10:52,640 --> 00:10:54,080 Am I playing in the right league? 420 00:10:54,080 --> 00:10:55,200 Mm-hmm. 421 00:10:55,200 --> 00:10:58,640 Is there like a different market or different audience. 422 00:10:58,640 --> 00:10:58,960 Yeah. 423 00:10:58,960 --> 00:11:01,200 Where like what I do would be even more valued. 424 00:11:01,200 --> 00:11:04,320 Is there a place where your talents would shine even brighter. 425 00:11:04,320 --> 00:11:04,880 Yeah. 426 00:11:04,880 --> 00:11:05,440 I mean that's. 427 00:11:06,160 --> 00:11:07,360 That's a good question. 428 00:11:07,360 --> 00:11:07,840 It is. 429 00:11:07,840 --> 00:11:08,080 It's like. 430 00:11:08,080 --> 00:11:08,960 That's a good question. 431 00:11:08,960 --> 00:11:10,320 Something I'm going to have to think about. 432 00:11:10,320 --> 00:11:11,040 Yeah. 433 00:11:11,040 --> 00:11:12,480 Worth pondering for sure. 434 00:11:12,480 --> 00:11:12,720 Okay. 435 00:11:12,720 --> 00:11:14,160 But let's shift gears a little bit. 436 00:11:14,160 --> 00:11:14,400 Okay. 437 00:11:14,400 --> 00:11:18,400 And talk about another one of his like key concepts. 438 00:11:18,400 --> 00:11:19,120 All right. 439 00:11:19,120 --> 00:11:20,320 Which is leverage. 440 00:11:20,320 --> 00:11:20,800 Leverage. 441 00:11:20,800 --> 00:11:23,360 Like he is all about maximizing. 442 00:11:23,360 --> 00:11:24,080 Oh yeah. 443 00:11:24,080 --> 00:11:25,680 Different types of leverage. 444 00:11:25,680 --> 00:11:26,080 Yeah. 445 00:11:26,080 --> 00:11:26,880 To achieve. 446 00:11:27,840 --> 00:11:29,440 Like exponential growth. 447 00:11:29,440 --> 00:11:31,520 It's like physics almost. 448 00:11:31,520 --> 00:11:31,840 Yeah. 449 00:11:31,840 --> 00:11:33,680 Well it kind of is right. 450 00:11:33,680 --> 00:11:34,000 Yeah. 451 00:11:34,000 --> 00:11:34,720 You think about it. 452 00:11:34,720 --> 00:11:36,480 It's like it's a force multiplier. 453 00:11:36,480 --> 00:11:36,880 It is. 454 00:11:36,880 --> 00:11:38,800 It's like amplifying your effort. 455 00:11:38,800 --> 00:11:39,040 Yeah. 456 00:11:39,040 --> 00:11:41,200 To get like a much bigger result. 457 00:11:41,200 --> 00:11:41,680 Okay. 458 00:11:41,680 --> 00:11:44,800 And he actually breaks it down into four main types. 459 00:11:44,800 --> 00:11:45,280 Which are. 460 00:11:45,920 --> 00:11:46,800 Labor. 461 00:11:46,800 --> 00:11:47,680 Media. 462 00:11:47,680 --> 00:11:48,480 Capital. 463 00:11:48,480 --> 00:11:49,600 And technology. 464 00:11:49,600 --> 00:11:49,760 All right. 465 00:11:49,760 --> 00:11:50,800 Let's break those down. 466 00:11:50,800 --> 00:11:53,200 So what's the deal with labor leverage. 467 00:11:53,200 --> 00:11:54,000 Okay. 468 00:11:54,000 --> 00:11:57,600 Labor leverage is all about moving from working on your business. 469 00:11:57,600 --> 00:11:57,920 Okay. 470 00:11:57,920 --> 00:11:59,440 To working on your business. 471 00:11:59,440 --> 00:11:59,680 Okay. 472 00:11:59,680 --> 00:12:00,960 And what does that actually look like. 473 00:12:00,960 --> 00:12:01,920 So think about it this way. 474 00:12:01,920 --> 00:12:02,080 Like. 475 00:12:02,800 --> 00:12:05,040 You start off doing everything yourself. 476 00:12:05,040 --> 00:12:05,200 Right. 477 00:12:05,920 --> 00:12:07,840 You're trading your time for money. 478 00:12:08,480 --> 00:12:08,720 Okay. 479 00:12:08,720 --> 00:12:09,120 And like. 480 00:12:10,800 --> 00:12:11,520 I don't know. 481 00:12:11,520 --> 00:12:12,720 Like the lowest level. 482 00:12:12,720 --> 00:12:13,440 Like a freelancer. 483 00:12:13,440 --> 00:12:14,400 Like a freelancer. 484 00:12:14,400 --> 00:12:14,640 Yeah. 485 00:12:14,640 --> 00:12:15,280 Like a freelancer. 486 00:12:15,280 --> 00:12:16,400 Like solopreneur. 487 00:12:16,400 --> 00:12:18,560 Solopreneur who's wearing all the hat. 488 00:12:18,560 --> 00:12:19,360 Like in all the things. 489 00:12:19,360 --> 00:12:20,640 Doing all the things. 490 00:12:20,640 --> 00:12:21,280 Yeah. 491 00:12:21,280 --> 00:12:23,680 But then. As you grow. 492 00:12:24,880 --> 00:12:26,240 You start to delegate. 493 00:12:26,240 --> 00:12:26,640 Right. 494 00:12:26,640 --> 00:12:28,160 You start to hire people. 495 00:12:28,160 --> 00:12:29,040 You build a team. 496 00:12:29,840 --> 00:12:32,320 And so now you're leveraging other people's. 497 00:12:32,880 --> 00:12:34,320 Time and skills. 498 00:12:34,320 --> 00:12:35,920 To multiply your output. 499 00:12:35,920 --> 00:12:38,560 It's not just you hustling 24 seven. 500 00:12:38,560 --> 00:12:38,800 Anyway. 501 00:12:38,800 --> 00:12:40,240 No. It's a team effort. 502 00:12:40,240 --> 00:12:43,360 You've got a team working towards that shared goal. 503 00:12:43,360 --> 00:12:44,560 And that frees you up to. 504 00:12:44,560 --> 00:12:46,080 Like actually be strategic. 505 00:12:46,080 --> 00:12:46,720 Absolutely. 506 00:12:46,720 --> 00:12:47,680 It frees you up to. 507 00:12:47,680 --> 00:12:48,000 Like. 508 00:12:48,000 --> 00:12:49,840 To focus on those big picture things. 509 00:12:49,840 --> 00:12:50,720 Work on the business. 510 00:12:50,720 --> 00:12:51,600 Not in it. 511 00:12:51,600 --> 00:12:52,640 Yeah. Exactly. 512 00:12:52,640 --> 00:12:55,040 But that's just one type of leverage. 513 00:12:55,040 --> 00:12:56,320 Right. So what's next. 514 00:12:56,320 --> 00:12:57,920 All right. So we've got media leverage. 515 00:12:57,920 --> 00:12:58,720 OK. 516 00:12:58,720 --> 00:13:02,480 Think about someone like. Joe Rogan. 517 00:13:02,480 --> 00:13:03,040 OK. 518 00:13:03,040 --> 00:13:03,840 Right. 519 00:13:03,840 --> 00:13:05,200 Huge podcast. 520 00:13:05,200 --> 00:13:06,320 Millions of followers. 521 00:13:06,880 --> 00:13:08,160 Able to like. 522 00:13:08,160 --> 00:13:10,720 Reach this massive audience. 523 00:13:10,720 --> 00:13:12,160 Amplify his message. 524 00:13:12,720 --> 00:13:13,280 Like. 525 00:13:13,280 --> 00:13:14,080 Way beyond. 526 00:13:14,080 --> 00:13:14,320 Yeah. 527 00:13:14,320 --> 00:13:14,880 Way beyond. 528 00:13:14,880 --> 00:13:16,160 Maybe you could do one on one. 529 00:13:16,160 --> 00:13:16,320 Yeah. 530 00:13:16,320 --> 00:13:17,680 Like using a megaphone. 531 00:13:17,680 --> 00:13:17,840 Right. 532 00:13:17,840 --> 00:13:18,400 Totally. 533 00:13:18,400 --> 00:13:19,280 Instead of like. 534 00:13:19,280 --> 00:13:20,080 Whispering in a corner. 535 00:13:20,080 --> 00:13:20,560 Whispering. 536 00:13:20,560 --> 00:13:20,960 Exactly. 537 00:13:20,960 --> 00:13:22,800 OK. All right. So that's media leverage. 538 00:13:23,360 --> 00:13:25,200 What about capital leverage. 539 00:13:25,200 --> 00:13:26,880 OK. Capital leverage. 540 00:13:26,880 --> 00:13:29,120 Is using other people's money. 541 00:13:29,760 --> 00:13:31,760 To fuel your growth. 542 00:13:31,760 --> 00:13:32,960 Think about companies like. 543 00:13:32,960 --> 00:13:33,520 Right. 544 00:13:33,520 --> 00:13:35,600 Like Facebook or Amazon. 545 00:13:35,600 --> 00:13:36,160 Mm hmm. 546 00:13:36,160 --> 00:13:37,840 Like they didn't start with. 547 00:13:37,840 --> 00:13:39,040 Billions of dollars. 548 00:13:39,040 --> 00:13:39,280 Right. 549 00:13:39,280 --> 00:13:39,680 No. 550 00:13:39,680 --> 00:13:41,360 They leveraged venture capital. 551 00:13:41,360 --> 00:13:43,120 They leveraged investments. 552 00:13:43,120 --> 00:13:43,760 Mm hmm. 553 00:13:43,760 --> 00:13:45,680 To like scale their businesses. 554 00:13:45,680 --> 00:13:46,320 Mm hmm. 555 00:13:46,320 --> 00:13:47,120 Way faster. 556 00:13:47,120 --> 00:13:48,880 Much faster than they could have on their own. 557 00:13:48,880 --> 00:13:49,520 Absolutely. 558 00:13:49,520 --> 00:13:51,440 So it's like. 559 00:13:51,440 --> 00:13:54,080 Finding those investors who believe in what you're doing. 560 00:13:54,080 --> 00:13:54,880 Who believe in you. 561 00:13:54,880 --> 00:13:55,920 Who believe in your vision. 562 00:13:55,920 --> 00:13:56,480 Yeah. 563 00:13:56,480 --> 00:13:57,920 And are willing to like. 564 00:13:57,920 --> 00:13:59,040 Put their money behind it. 565 00:13:59,040 --> 00:14:00,400 Almost like a partner in a way. 566 00:14:00,400 --> 00:14:01,520 A financial partner. 567 00:14:01,520 --> 00:14:01,840 Totally. 568 00:14:01,840 --> 00:14:02,240 OK. 569 00:14:02,240 --> 00:14:04,560 And then the last one is technology leverage. 570 00:14:04,560 --> 00:14:04,960 OK. 571 00:14:04,960 --> 00:14:07,920 This one's all about using technology to. 572 00:14:07,920 --> 00:14:09,280 Like automate. 573 00:14:09,840 --> 00:14:10,560 Processes. 574 00:14:10,560 --> 00:14:11,280 Mm hmm. 575 00:14:11,280 --> 00:14:12,560 Increase efficiency. 576 00:14:12,560 --> 00:14:13,280 Mm hmm. 577 00:14:13,280 --> 00:14:15,040 Scale your impact. 578 00:14:15,040 --> 00:14:15,920 Like think about. 579 00:14:15,920 --> 00:14:16,320 Yeah. 580 00:14:16,320 --> 00:14:17,920 Companies like Google. 581 00:14:17,920 --> 00:14:19,040 Or Microsoft. 582 00:14:19,040 --> 00:14:19,600 Right. 583 00:14:19,600 --> 00:14:22,960 Like they've built these incredibly powerful. 584 00:14:22,960 --> 00:14:23,760 Platforms. 585 00:14:23,760 --> 00:14:24,240 Mm hmm. 586 00:14:24,240 --> 00:14:25,440 That reach like. 587 00:14:26,160 --> 00:14:27,440 Billions of people. 588 00:14:27,440 --> 00:14:30,240 It's like having an army of robots working for you 24 seven. 589 00:14:30,960 --> 00:14:31,600 Yeah. 590 00:14:31,600 --> 00:14:32,080 It is. 591 00:14:32,080 --> 00:14:33,680 It's amazing what you can accomplish. 592 00:14:33,680 --> 00:14:34,240 Absolutely. 593 00:14:34,240 --> 00:14:34,800 It's crazy. 594 00:14:34,800 --> 00:14:34,960 Yeah. 595 00:14:34,960 --> 00:14:36,800 When you use technology the right way. 596 00:14:36,800 --> 00:14:37,760 It really is. 597 00:14:37,760 --> 00:14:39,520 So I mean we've covered a lot. 598 00:14:39,520 --> 00:14:39,920 Yeah. 599 00:14:39,920 --> 00:14:41,040 We have a lot of ground. 600 00:14:41,040 --> 00:14:42,240 We talked about like. 601 00:14:42,240 --> 00:14:44,240 Creating irresistible offers. 602 00:14:44,240 --> 00:14:44,800 Mm hmm. 603 00:14:44,800 --> 00:14:45,760 Skill stacking. 604 00:14:45,760 --> 00:14:46,560 Mm hmm. 605 00:14:46,560 --> 00:14:47,760 Finding the right market. 606 00:14:47,760 --> 00:14:48,560 Mm hmm. 607 00:14:48,560 --> 00:14:50,160 Maximizing leverage. 608 00:14:50,160 --> 00:14:50,720 It's a lot. 609 00:14:50,720 --> 00:14:52,160 It's a lot to process. 610 00:14:52,160 --> 00:14:52,800 But. 611 00:14:52,800 --> 00:14:54,240 But there's one more piece of the puzzle. 612 00:14:54,240 --> 00:14:54,720 Oh. 613 00:14:54,720 --> 00:14:56,240 That we haven't really touched on yet. 614 00:14:56,240 --> 00:14:56,560 Okay. 615 00:14:56,560 --> 00:14:57,280 I'm intrigued. 616 00:14:57,280 --> 00:14:58,160 And it might be. 617 00:14:58,160 --> 00:14:59,840 Like the most important one. 618 00:14:59,840 --> 00:15:00,160 Okay. 619 00:15:00,160 --> 00:15:00,800 Lay it on me. 620 00:15:00,800 --> 00:15:01,040 Okay. 621 00:15:01,760 --> 00:15:02,000 So. 622 00:15:02,640 --> 00:15:04,160 Hormozzi talks about. 623 00:15:04,160 --> 00:15:04,640 Mm hmm. 624 00:15:04,640 --> 00:15:07,040 What he calls the cost of information. 625 00:15:07,040 --> 00:15:07,680 Mm hmm. 626 00:15:07,680 --> 00:15:08,320 And he says like. 627 00:15:08,320 --> 00:15:09,040 Mm hmm. 628 00:15:09,040 --> 00:15:11,600 The most expensive thing we pay for. 629 00:15:11,600 --> 00:15:11,920 Yeah. 630 00:15:11,920 --> 00:15:13,760 Is the information we don't know. 631 00:15:13,760 --> 00:15:14,880 Mm hmm. 632 00:15:14,880 --> 00:15:16,080 I've never thought about it that way. 633 00:15:16,080 --> 00:15:16,560 Yeah. 634 00:15:16,560 --> 00:15:17,120 Like what do you. 635 00:15:17,120 --> 00:15:18,720 What does he actually mean by that. 636 00:15:19,280 --> 00:15:20,560 So think about it this way. 637 00:15:20,560 --> 00:15:20,800 Right. 638 00:15:20,800 --> 00:15:20,960 Like. 639 00:15:21,680 --> 00:15:22,880 If you're not aware. 640 00:15:22,880 --> 00:15:23,440 Yeah. 641 00:15:23,440 --> 00:15:25,040 Of a certain strategy. 642 00:15:25,040 --> 00:15:25,680 Mm hmm. 643 00:15:25,680 --> 00:15:26,480 Or a tool. 644 00:15:26,480 --> 00:15:27,760 Mm hmm. 645 00:15:27,760 --> 00:15:30,400 Or like a market opportunity. 646 00:15:30,400 --> 00:15:31,040 Yeah. 647 00:15:31,040 --> 00:15:33,200 You're essentially leaving money on the table. 648 00:15:33,840 --> 00:15:34,240 Right. 649 00:15:34,240 --> 00:15:36,320 You're operating with like. 650 00:15:36,320 --> 00:15:36,560 Yeah. 651 00:15:36,560 --> 00:15:37,440 A limited amount. 652 00:15:37,440 --> 00:15:38,800 A limited amount of knowledge. 653 00:15:38,800 --> 00:15:39,760 Mm hmm. 654 00:15:39,760 --> 00:15:41,280 Which could be holding you back. 655 00:15:41,280 --> 00:15:43,680 It's like trying to navigate a maze in the dark. 656 00:15:43,680 --> 00:15:44,240 It is. 657 00:15:44,240 --> 00:15:44,800 Exactly. 658 00:15:44,800 --> 00:15:46,320 You're going to hit a lot of walls. 659 00:15:46,320 --> 00:15:46,640 Yeah. 660 00:15:46,640 --> 00:15:48,000 You might eventually get there. 661 00:15:48,000 --> 00:15:49,200 You'll get there eventually. 662 00:15:49,200 --> 00:15:51,120 But it's going to take you so much longer. 663 00:15:51,120 --> 00:15:52,400 It's going to be a lot harder. 664 00:15:52,400 --> 00:15:52,480 Yeah. 665 00:15:52,480 --> 00:15:56,160 And this is where like learning from people like Hormozzi. 666 00:15:56,160 --> 00:15:56,640 Yeah. 667 00:15:56,640 --> 00:15:58,000 Become so valuable. 668 00:15:58,000 --> 00:15:58,240 Right. 669 00:15:58,240 --> 00:15:59,920 Because he's sharing his insights. 670 00:15:59,920 --> 00:16:00,880 His experiences. 671 00:16:00,880 --> 00:16:01,440 It's exact. 672 00:16:01,440 --> 00:16:02,400 His failures. 673 00:16:02,400 --> 00:16:02,960 Yeah. 674 00:16:02,960 --> 00:16:04,320 So we can learn from them. 675 00:16:04,320 --> 00:16:06,400 And avoid making those same mistakes. 676 00:16:06,400 --> 00:16:07,600 It's like having a mentor. 677 00:16:08,160 --> 00:16:08,880 It is. 678 00:16:08,880 --> 00:16:10,640 Who's already been there and done that. 679 00:16:10,640 --> 00:16:10,720 Yeah. 680 00:16:10,720 --> 00:16:12,480 And is showing you their map. 681 00:16:12,480 --> 00:16:12,880 Yeah. 682 00:16:12,880 --> 00:16:14,880 And this is like what he talks about a lot. 683 00:16:14,880 --> 00:16:16,320 With skill stacking. 684 00:16:16,320 --> 00:16:16,560 Yeah. 685 00:16:16,560 --> 00:16:20,480 It's a journey of continuous learning and growth. 686 00:16:20,480 --> 00:16:20,960 OK. 687 00:16:20,960 --> 00:16:21,840 It's like a video game. 688 00:16:21,840 --> 00:16:22,160 Right. 689 00:16:22,160 --> 00:16:22,640 OK. 690 00:16:22,640 --> 00:16:23,680 I like that analogy. 691 00:16:23,680 --> 00:16:25,680 Where you're constantly leveling up. 692 00:16:26,880 --> 00:16:28,240 Acquiring new skills. 693 00:16:28,880 --> 00:16:29,120 Yeah. 694 00:16:29,120 --> 00:16:32,240 Making your existing abilities even more powerful. 695 00:16:33,280 --> 00:16:36,880 So it's not about adding skills just randomly. 696 00:16:36,880 --> 00:16:37,040 No. 697 00:16:37,040 --> 00:16:38,240 It's got to be strategic. 698 00:16:38,240 --> 00:16:41,280 It's about intentionally picking those that. 699 00:16:41,280 --> 00:16:42,400 Compliment each other. 700 00:16:42,400 --> 00:16:42,800 Compliment. 701 00:16:42,800 --> 00:16:43,120 Yeah. 702 00:16:43,120 --> 00:16:45,040 It's like building a well rounded team. 703 00:16:45,040 --> 00:16:45,520 Yes. 704 00:16:45,520 --> 00:16:46,000 Exactly. 705 00:16:46,000 --> 00:16:48,080 But instead of people it's your skills. 706 00:16:48,080 --> 00:16:48,560 Yeah. 707 00:16:48,560 --> 00:16:49,520 I love that. 708 00:16:49,520 --> 00:16:49,680 OK. 709 00:16:49,680 --> 00:16:50,160 I like that. 710 00:16:50,160 --> 00:16:51,600 He uses the example of Jay-Z. 711 00:16:51,600 --> 00:16:51,840 Right. 712 00:16:51,840 --> 00:16:52,160 Yeah. 713 00:16:52,160 --> 00:16:56,160 Who went from like being a really talented rapper 714 00:16:56,960 --> 00:16:59,520 to like building this whole music empire. 715 00:16:59,520 --> 00:17:00,400 It's Nogul status. 716 00:17:00,960 --> 00:17:01,840 Yeah. 717 00:17:01,840 --> 00:17:02,960 And he did that by. 718 00:17:02,960 --> 00:17:04,320 By stacking those skills. 719 00:17:04,320 --> 00:17:05,120 Stacking skills. 720 00:17:05,120 --> 00:17:05,280 Yeah. 721 00:17:05,280 --> 00:17:08,240 Like marketing, promotion, talent management. 722 00:17:08,240 --> 00:17:08,640 Yeah. 723 00:17:08,640 --> 00:17:09,680 All on top of like. 724 00:17:09,680 --> 00:17:11,200 On top of his musical abilities. 725 00:17:11,200 --> 00:17:11,360 Yeah. 726 00:17:11,360 --> 00:17:12,320 The music. 727 00:17:12,320 --> 00:17:13,760 So he realized. 728 00:17:13,760 --> 00:17:14,640 He understood. 729 00:17:14,640 --> 00:17:15,680 To really succeed. 730 00:17:15,680 --> 00:17:16,320 Yeah. 731 00:17:16,320 --> 00:17:18,160 He had to be more than just a musician. 732 00:17:18,160 --> 00:17:19,120 More than just a rapper. 733 00:17:19,120 --> 00:17:20,400 He had to be an entrepreneur. 734 00:17:20,400 --> 00:17:20,800 Yeah. 735 00:17:20,800 --> 00:17:21,280 Yeah. 736 00:17:21,280 --> 00:17:21,600 Yeah. 737 00:17:21,600 --> 00:17:23,840 And that's I mean such a good example. 738 00:17:23,840 --> 00:17:24,160 It is. 739 00:17:24,160 --> 00:17:26,240 Of how skills that seem. 740 00:17:26,240 --> 00:17:26,960 Unrelated. 741 00:17:26,960 --> 00:17:28,240 Totally unrelated. 742 00:17:28,240 --> 00:17:29,360 Can actually work together. 743 00:17:29,360 --> 00:17:31,280 To create something really powerful. 744 00:17:31,280 --> 00:17:31,440 Yeah. 745 00:17:31,440 --> 00:17:32,960 It's about seeing that big picture. 746 00:17:32,960 --> 00:17:33,520 Yeah. 747 00:17:33,520 --> 00:17:33,760 OK. 748 00:17:34,320 --> 00:17:36,400 So we talked about like value creation. 749 00:17:36,400 --> 00:17:37,040 Mm-hmm. 750 00:17:37,040 --> 00:17:38,080 Finding the right market. 751 00:17:38,080 --> 00:17:38,720 Mm-hmm. 752 00:17:38,720 --> 00:17:39,840 Leveraging resources. 753 00:17:39,840 --> 00:17:40,640 Skill stacking. 754 00:17:40,640 --> 00:17:41,360 Mm-hmm. 755 00:17:41,360 --> 00:17:42,240 Continuous learning. 756 00:17:42,240 --> 00:17:43,600 Like we've covered a lot. 757 00:17:43,600 --> 00:17:44,320 A lot of ground. 758 00:17:44,320 --> 00:17:45,520 But what about happiness? 759 00:17:45,520 --> 00:17:46,000 Yeah. 760 00:17:46,000 --> 00:17:47,120 That's a good question. 761 00:17:47,120 --> 00:17:48,800 Is all this worth it? 762 00:17:48,800 --> 00:17:49,920 If you're not happy. 763 00:17:49,920 --> 00:17:50,640 All the hustle. 764 00:17:50,640 --> 00:17:51,520 The ambition. 765 00:17:51,520 --> 00:17:51,920 Right. 766 00:17:51,920 --> 00:17:52,800 Because that's what it's all about. 767 00:17:52,800 --> 00:17:53,280 Right. 768 00:17:53,280 --> 00:17:53,760 Yeah. 769 00:17:53,760 --> 00:17:54,480 At the end of the day. 770 00:17:54,480 --> 00:17:54,880 Yeah. 771 00:17:54,880 --> 00:17:55,760 Well I mean. 772 00:17:55,760 --> 00:17:58,720 He actually has a pretty simple definition of happiness. 773 00:17:58,720 --> 00:17:59,200 OK. 774 00:17:59,200 --> 00:18:01,920 He says it's doing what you like. 775 00:18:01,920 --> 00:18:03,280 With people you like. 776 00:18:03,280 --> 00:18:03,760 Mm-hmm. 777 00:18:03,760 --> 00:18:04,720 As much as you can. 778 00:18:04,720 --> 00:18:05,520 I love that. 779 00:18:05,520 --> 00:18:06,720 It's pretty straightforward. 780 00:18:06,720 --> 00:18:07,920 It's not tied to. 781 00:18:07,920 --> 00:18:08,400 Yeah. 782 00:18:08,400 --> 00:18:09,760 Achievements or. 783 00:18:09,760 --> 00:18:10,320 Rope. 784 00:18:10,320 --> 00:18:11,520 Material possessions. 785 00:18:11,520 --> 00:18:12,320 It's about. 786 00:18:12,320 --> 00:18:13,680 It's about the progress. 787 00:18:13,680 --> 00:18:14,800 It's about the process. 788 00:18:14,800 --> 00:18:15,440 The people. 789 00:18:15,440 --> 00:18:16,160 The freedom. 790 00:18:16,160 --> 00:18:16,880 The journey. 791 00:18:16,880 --> 00:18:17,280 Yeah. 792 00:18:17,280 --> 00:18:17,680 Yeah. 793 00:18:17,680 --> 00:18:23,920 And this is where we see a really interesting part of Hormozzi's personality. 794 00:18:23,920 --> 00:18:24,080 OK. 795 00:18:24,080 --> 00:18:24,960 Tell me about it. 796 00:18:24,960 --> 00:18:25,200 Right. 797 00:18:25,200 --> 00:18:28,880 Because he's got this drive, this ambition. 798 00:18:28,880 --> 00:18:29,680 Mm-hmm. 799 00:18:29,680 --> 00:18:30,880 He's an entrepreneur. 800 00:18:30,880 --> 00:18:34,320 But he also finds his deep connection to writing. 801 00:18:34,320 --> 00:18:34,720 Yeah. 802 00:18:34,720 --> 00:18:36,080 It's almost counterintuitive. 803 00:18:36,080 --> 00:18:36,560 It is. 804 00:18:36,560 --> 00:18:36,960 Right. 805 00:18:36,960 --> 00:18:39,120 You wouldn't necessarily expect that. 806 00:18:39,120 --> 00:18:43,040 You wouldn't think that those two would go together. 807 00:18:43,040 --> 00:18:43,280 Yeah. 808 00:18:43,280 --> 00:18:46,560 You'd think he'd just want to be out there like hustling all the time. 809 00:18:46,560 --> 00:18:47,360 Totally. 810 00:18:47,360 --> 00:18:49,600 But it really just shows the importance of balance. 811 00:18:49,600 --> 00:18:50,480 It does. 812 00:18:50,480 --> 00:18:51,040 Right. 813 00:18:51,040 --> 00:18:53,520 Even like the most driven people. 814 00:18:53,520 --> 00:18:54,160 Yeah. 815 00:18:54,160 --> 00:18:58,320 Need an outlet for like creativity, reflection. 816 00:18:58,320 --> 00:18:59,840 Those introspective moments. 817 00:18:59,840 --> 00:18:59,920 Yeah. 818 00:18:59,920 --> 00:19:00,400 Yeah. 819 00:19:00,400 --> 00:19:00,960 Exactly. 820 00:19:00,960 --> 00:19:02,640 And why is your just like, oh, appreciate. 821 00:19:02,640 --> 00:19:03,520 Dean. 822 00:19:03,520 --> 00:19:04,000 Out. 823 00:19:04,000 --> 00:19:04,080 Yeah. 824 00:19:04,080 --> 00:19:04,960 You're going to burn out. 825 00:19:04,960 --> 00:19:05,840 You gotta have something. 826 00:19:05,840 --> 00:19:06,080 Yeah. 827 00:19:06,080 --> 00:19:07,440 To nourish your soul. 828 00:19:07,440 --> 00:19:07,920 Yeah. 829 00:19:07,920 --> 00:19:09,600 Like what lights you up. 830 00:19:09,600 --> 00:19:10,320 Right. 831 00:19:10,320 --> 00:19:12,960 Like what reminds you why you're doing all this in the first place. 832 00:19:12,960 --> 00:19:14,880 And for him, writing's that thing. 833 00:19:14,880 --> 00:19:15,280 Yeah. 834 00:19:15,280 --> 00:19:22,000 Like he talks about how it allows him to like process his emotions, connect with his inner self. 835 00:19:22,000 --> 00:19:22,240 Mm-hmm. 836 00:19:22,240 --> 00:19:23,680 Like make sense of everything. 837 00:19:23,680 --> 00:19:24,400 OK. 838 00:19:24,400 --> 00:19:31,680 So it's a good reminder, right, that happiness can come from like the most unexpected sources. 839 00:19:31,680 --> 00:19:34,480 It doesn't have to fit some like neat little box. 840 00:19:34,480 --> 00:19:38,320 Oh, and it doesn't even have to like fit with your dominant personality traits. 841 00:19:38,320 --> 00:19:38,960 No, it's not. 842 00:19:38,960 --> 00:19:41,200 It's about embracing like the full. 843 00:19:41,200 --> 00:19:42,240 Spectrum of who you are. 844 00:19:42,240 --> 00:19:42,800 Yeah. 845 00:19:42,800 --> 00:19:43,920 All the different pieces. 846 00:19:43,920 --> 00:19:44,160 Yeah. 847 00:19:44,160 --> 00:19:45,760 The drive, the ambition. 848 00:19:45,760 --> 00:19:47,920 The introspection, the vulnerability. 849 00:19:47,920 --> 00:19:48,320 Yeah. 850 00:19:48,320 --> 00:19:49,280 Finding that balance. 851 00:19:49,280 --> 00:19:49,920 Absolutely. 852 00:19:50,560 --> 00:19:54,000 So, I mean, we've covered a lot. 853 00:19:54,000 --> 00:19:54,560 We have. 854 00:19:54,560 --> 00:19:58,880 In our exploration of like Hormozzi's journey and his philosophy. 855 00:19:58,880 --> 00:19:59,360 Mm-hmm. 856 00:19:59,360 --> 00:20:03,760 We talked about his business strategies, his personal insights. 857 00:20:03,760 --> 00:20:04,400 Mm-hmm. 858 00:20:04,400 --> 00:20:09,040 You know, his definition of success, even his approach to happiness. 859 00:20:09,040 --> 00:20:09,520 Yeah. 860 00:20:09,520 --> 00:20:10,720 It's been a. 861 00:20:10,720 --> 00:20:12,240 It has been a fascinating ride. 862 00:20:12,240 --> 00:20:13,040 Pretty fascinating. 863 00:20:13,040 --> 00:20:19,280 But there's one more crucial aspect of his story that I think we should really dig into. 864 00:20:19,280 --> 00:20:19,600 OK. 865 00:20:19,600 --> 00:20:20,080 I'm listening. 866 00:20:20,080 --> 00:20:22,480 And it's his perspective on failure. 867 00:20:22,480 --> 00:20:22,800 OK. 868 00:20:22,800 --> 00:20:23,040 Yeah. 869 00:20:23,040 --> 00:20:24,000 That's huge. 870 00:20:24,000 --> 00:20:26,320 I mean, it's something that I think a lot of people struggle with. 871 00:20:26,320 --> 00:20:27,360 Oh, yeah, for sure. 872 00:20:27,360 --> 00:20:27,840 Right. 873 00:20:27,840 --> 00:20:31,520 So to hear his take on it, I think it's going to be super valuable. 874 00:20:31,520 --> 00:20:31,680 All right. 875 00:20:31,680 --> 00:20:33,120 Let's talk about failure. 876 00:20:33,120 --> 00:20:36,960 Because, I mean, most people see it as something to be avoided, right? 877 00:20:36,960 --> 00:20:37,440 To be total. 878 00:20:37,440 --> 00:20:38,640 Like it's a sign of weakness. 879 00:20:38,640 --> 00:20:39,600 Like you messed up. 880 00:20:39,600 --> 00:20:40,560 You're not good enough. 881 00:20:40,560 --> 00:20:41,060 Yeah. 882 00:20:41,060 --> 00:20:41,920 It's like this negative thing. 883 00:20:41,920 --> 00:20:44,640 The hormones, he like flips the script. 884 00:20:44,640 --> 00:20:45,140 Totally. 885 00:20:45,140 --> 00:20:45,840 He embraces it. 886 00:20:45,840 --> 00:20:46,340 He does. 887 00:20:46,340 --> 00:20:51,200 And he even has this like thought provoking question that he likes to ask his guests. 888 00:20:51,200 --> 00:20:55,280 He's like, what are the failures you cherish the most? 889 00:20:55,280 --> 00:20:56,560 Oh, wow. 890 00:20:56,560 --> 00:20:57,920 Such a good question. 891 00:20:57,920 --> 00:20:58,560 That's a good one. 892 00:20:58,560 --> 00:20:58,880 Yeah. 893 00:20:58,880 --> 00:20:59,360 Yeah. 894 00:20:59,360 --> 00:21:01,360 It's like forcing you to look at it differently. 895 00:21:01,360 --> 00:21:02,400 Reframing it. 896 00:21:02,400 --> 00:21:02,640 Yeah. 897 00:21:02,640 --> 00:21:04,880 Instead of seeing it as this bad thing. 898 00:21:04,880 --> 00:21:05,440 Yeah. 899 00:21:05,440 --> 00:21:07,120 You're actually looking for the value in it. 900 00:21:07,120 --> 00:21:08,640 Like failure is not the enemy. 901 00:21:08,640 --> 00:21:09,440 It's a teacher. 902 00:21:09,440 --> 00:21:10,160 I love that. 903 00:21:10,160 --> 00:21:10,640 OK. 904 00:21:10,640 --> 00:21:15,040 So he actually shares two of his own like cherished failures. 905 00:21:15,040 --> 00:21:15,360 Yeah. 906 00:21:15,360 --> 00:21:16,080 Two of them. 907 00:21:16,080 --> 00:21:18,320 And the first one might surprise you. 908 00:21:18,320 --> 00:21:19,120 It might. 909 00:21:19,120 --> 00:21:20,240 It's that corporate job. 910 00:21:20,240 --> 00:21:20,720 Yeah. 911 00:21:20,720 --> 00:21:22,320 The one that he hated so much. 912 00:21:22,320 --> 00:21:24,160 The one that he was so miserable in. 913 00:21:24,160 --> 00:21:24,400 Yeah. 914 00:21:24,400 --> 00:21:27,360 The one that made him like not want to wake up in the morning. 915 00:21:27,360 --> 00:21:28,960 How could he possibly cherish that? 916 00:21:28,960 --> 00:21:32,880 Because it was like the catalyst for change. 917 00:21:32,880 --> 00:21:39,280 Like the pain of staying stuck was so intense that it finally like forced him to take action. 918 00:21:39,280 --> 00:21:39,680 Right. 919 00:21:39,680 --> 00:21:41,040 It was the push he needed. 920 00:21:41,040 --> 00:21:42,480 It was like negative motivation. 921 00:21:42,480 --> 00:21:42,880 Right. 922 00:21:42,880 --> 00:21:44,400 It was like I got to get out of this. 923 00:21:44,400 --> 00:21:47,360 So it was like a gift in a way. 924 00:21:47,360 --> 00:21:47,920 It was a gift. 925 00:21:47,920 --> 00:21:49,040 A wake up call. 926 00:21:49,040 --> 00:21:49,600 Yeah. 927 00:21:49,600 --> 00:21:49,840 Yeah. 928 00:21:49,840 --> 00:21:50,640 That makes sense. 929 00:21:50,640 --> 00:21:51,520 What about the second one? 930 00:21:52,320 --> 00:21:52,560 OK. 931 00:21:52,560 --> 00:21:54,080 The second one's a little more personal. 932 00:21:54,080 --> 00:21:54,400 OK. 933 00:21:54,400 --> 00:21:59,680 It involves a really tough period in his relationship with Lailia. 934 00:22:00,560 --> 00:22:07,040 Where they were facing like a ton of financial pressure and uncertainty. 935 00:22:07,040 --> 00:22:08,480 I mean that's got to be hard. 936 00:22:08,480 --> 00:22:09,680 Oh incredibly challenging. 937 00:22:09,680 --> 00:22:09,920 Yeah. 938 00:22:09,920 --> 00:22:11,280 To go through that with your partner. 939 00:22:11,280 --> 00:22:13,040 It's like what one of the biggest tests. 940 00:22:13,680 --> 00:22:16,240 But he says he wouldn't trade it for anything. 941 00:22:16,240 --> 00:22:16,960 Really. 942 00:22:16,960 --> 00:22:22,400 Because they like had to rely on each other so much and support each other. 943 00:22:23,200 --> 00:22:26,080 And ultimately they came out stronger. 944 00:22:26,080 --> 00:22:26,800 Oh I love that. 945 00:22:27,920 --> 00:22:28,640 That's beautiful. 946 00:22:28,640 --> 00:22:30,160 It's like it's proof that. 947 00:22:30,720 --> 00:22:32,640 That going through tough times together. 948 00:22:32,640 --> 00:22:32,880 Yeah. 949 00:22:32,880 --> 00:22:34,320 Can really bond you. 950 00:22:34,320 --> 00:22:34,560 Yeah. 951 00:22:34,560 --> 00:22:36,000 It could either make or break you. 952 00:22:36,000 --> 00:22:36,480 Right. 953 00:22:36,480 --> 00:22:38,160 But in their case it was like. 954 00:22:38,160 --> 00:22:39,120 It solidified it. 955 00:22:39,120 --> 00:22:39,280 Yeah. 956 00:22:39,280 --> 00:22:40,480 Made them even stronger. 957 00:22:40,480 --> 00:22:40,640 Yeah. 958 00:22:40,640 --> 00:22:42,960 There's actually this really powerful story he tells. 959 00:22:42,960 --> 00:22:43,760 Oh yeah. 960 00:22:43,760 --> 00:22:44,480 About. 961 00:22:44,480 --> 00:22:47,040 About this time when he was feeling really down. 962 00:22:47,040 --> 00:22:47,280 Yeah. 963 00:22:47,280 --> 00:22:48,080 He was struggling. 964 00:22:48,080 --> 00:22:49,200 Super discouraged. 965 00:22:49,200 --> 00:22:50,240 Like financially. 966 00:22:50,800 --> 00:22:54,400 And he basically like pushed Lailia away. 967 00:22:54,400 --> 00:22:56,240 And was like you should leave me. 968 00:22:56,240 --> 00:22:56,560 Nah. 969 00:22:56,560 --> 00:22:58,000 I'm a sinking ship. 970 00:22:58,000 --> 00:22:58,960 Oh man. 971 00:22:58,960 --> 00:22:59,840 It's heartbreaking. 972 00:22:59,840 --> 00:23:04,320 Like you can just feel like how low he was feeling in that moment. 973 00:23:04,320 --> 00:23:04,560 Yeah. 974 00:23:04,560 --> 00:23:05,920 Like just worthless like. 975 00:23:05,920 --> 00:23:06,560 Totally worthy. 976 00:23:06,560 --> 00:23:07,920 I'm bringing you down. 977 00:23:07,920 --> 00:23:08,240 Yeah. 978 00:23:08,240 --> 00:23:10,640 You should just go what does she do. 979 00:23:10,640 --> 00:23:12,480 So instead of walking away. 980 00:23:12,480 --> 00:23:13,120 Yeah. 981 00:23:13,120 --> 00:23:16,080 She doubled down on her belief in him. 982 00:23:16,080 --> 00:23:16,960 Oh wow. 983 00:23:16,960 --> 00:23:21,280 She went out and set an all time sales record for their business. 984 00:23:21,840 --> 00:23:22,240 What. 985 00:23:22,240 --> 00:23:23,920 Proving that she wasn't going anywhere. 986 00:23:23,920 --> 00:23:24,800 That's amazing. 987 00:23:24,800 --> 00:23:27,040 Talk about like a power move. 988 00:23:27,040 --> 00:23:27,360 It is. 989 00:23:27,360 --> 00:23:28,400 It's a power move. 990 00:23:28,400 --> 00:23:29,360 And also just like. 991 00:23:29,360 --> 00:23:30,640 But it's like love too. 992 00:23:30,640 --> 00:23:31,520 So much love. 993 00:23:31,520 --> 00:23:31,680 Yeah. 994 00:23:31,680 --> 00:23:33,840 It's a demonstration of love and support. 995 00:23:33,840 --> 00:23:34,080 Yeah. 996 00:23:34,080 --> 00:23:37,040 It's like I believe in you even when you don't. 997 00:23:37,040 --> 00:23:39,920 It's like I got you no matter what. 998 00:23:39,920 --> 00:23:40,160 Yeah. 999 00:23:40,160 --> 00:23:41,680 It's a good reminder. 1000 00:23:41,680 --> 00:23:42,160 It is. 1001 00:23:42,160 --> 00:23:45,600 That we all need those people in our lives. 1002 00:23:45,600 --> 00:23:45,760 Right. 1003 00:23:46,400 --> 00:23:48,000 Who see our potential. 1004 00:23:48,000 --> 00:23:48,240 Yeah. 1005 00:23:48,240 --> 00:23:49,840 Even when we're blind to it. 1006 00:23:49,840 --> 00:23:50,480 Absolutely. 1007 00:23:51,440 --> 00:23:51,680 Okay. 1008 00:23:51,680 --> 00:23:54,240 So what does all this mean for us. 1009 00:23:54,240 --> 00:23:54,400 Yeah. 1010 00:23:55,040 --> 00:23:55,760 For the listeners. 1011 00:23:55,760 --> 00:23:55,920 Right. 1012 00:23:55,920 --> 00:23:57,200 Like what are the takeaways. 1013 00:23:57,200 --> 00:23:59,600 What can we actually learn from all of this. 1014 00:24:00,320 --> 00:24:04,000 Well I think first and foremost it's a call to action. 1015 00:24:04,000 --> 00:24:06,640 To embrace failure. 1016 00:24:06,640 --> 00:24:07,360 Okay. 1017 00:24:07,360 --> 00:24:08,880 As part of the journey. 1018 00:24:08,880 --> 00:24:10,320 Not something to be scared of. 1019 00:24:10,320 --> 00:24:10,560 Yeah. 1020 00:24:10,560 --> 00:24:14,080 To shift our mindset from like failure is a setback. 1021 00:24:14,080 --> 00:24:14,320 Yeah. 1022 00:24:14,320 --> 00:24:16,400 To failure is an opportunity. 1023 00:24:16,400 --> 00:24:16,960 Okay. 1024 00:24:16,960 --> 00:24:17,120 Right. 1025 00:24:17,120 --> 00:24:18,880 Like an opportunity for growth. 1026 00:24:18,880 --> 00:24:20,240 For learning. 1027 00:24:20,240 --> 00:24:21,200 It's a lesson. 1028 00:24:21,200 --> 00:24:21,840 It's a lesson. 1029 00:24:21,840 --> 00:24:22,400 Exactly. 1030 00:24:22,400 --> 00:24:23,440 At the end of the world. 1031 00:24:23,440 --> 00:24:24,400 It's a stepping stone. 1032 00:24:24,400 --> 00:24:24,720 Yeah. 1033 00:24:24,720 --> 00:24:27,360 It's about like developing that resilience. 1034 00:24:27,360 --> 00:24:27,920 Mm hmm. 1035 00:24:27,920 --> 00:24:28,640 The grit. 1036 00:24:28,640 --> 00:24:31,040 The ability to like bounce back. 1037 00:24:31,040 --> 00:24:31,840 Keep going. 1038 00:24:31,840 --> 00:24:32,480 Yeah. 1039 00:24:32,480 --> 00:24:34,320 And I think the second big takeaway. 1040 00:24:34,960 --> 00:24:37,520 Is we need to surround ourselves. 1041 00:24:37,520 --> 00:24:39,040 With people who believe in us. 1042 00:24:39,040 --> 00:24:39,920 Support us. 1043 00:24:39,920 --> 00:24:41,760 And challenge us to like. 1044 00:24:41,760 --> 00:24:42,720 Yeah. 1045 00:24:42,720 --> 00:24:43,760 Be our best selves. 1046 00:24:43,760 --> 00:24:44,880 To level up. 1047 00:24:44,880 --> 00:24:46,080 Absolutely to level up. 1048 00:24:46,080 --> 00:24:47,200 Find your Alelia. 1049 00:24:47,200 --> 00:24:47,440 Yeah. 1050 00:24:47,440 --> 00:24:50,240 Find those people who like see your potential even when you don't. 1051 00:24:50,880 --> 00:24:55,360 And then finally I think it's an invitation to like reframe our definition of success. 1052 00:24:56,240 --> 00:25:00,000 It's not just about like achieving those specific outcomes. 1053 00:25:00,000 --> 00:25:00,080 Right. 1054 00:25:00,080 --> 00:25:03,120 It's about like becoming the best version of ourselves. 1055 00:25:03,120 --> 00:25:03,680 Mm hmm. 1056 00:25:03,680 --> 00:25:05,040 So it's a more holistic view. 1057 00:25:05,040 --> 00:25:05,440 Yeah. 1058 00:25:05,440 --> 00:25:05,840 Okay. 1059 00:25:05,840 --> 00:25:07,840 So we talked about his journey. 1060 00:25:07,840 --> 00:25:08,000 Yeah. 1061 00:25:08,000 --> 00:25:09,120 His strategies. 1062 00:25:09,120 --> 00:25:09,520 Yeah. 1063 00:25:09,520 --> 00:25:10,560 His philosophy. 1064 00:25:11,120 --> 00:25:12,800 His view on failure. 1065 00:25:13,360 --> 00:25:14,960 But like at the end of the day. 1066 00:25:15,520 --> 00:25:17,520 Where does he land on happiness. 1067 00:25:17,520 --> 00:25:20,880 Well he actually has a pretty simple definition of happiness. 1068 00:25:20,880 --> 00:25:21,360 I get it. 1069 00:25:21,360 --> 00:25:21,760 I'm curious. 1070 00:25:21,760 --> 00:25:24,000 He says it's doing what you like. 1071 00:25:24,000 --> 00:25:24,160 Okay. 1072 00:25:24,160 --> 00:25:25,280 With people you like. 1073 00:25:25,280 --> 00:25:25,360 Yeah. 1074 00:25:25,360 --> 00:25:26,560 As much as you can. 1075 00:25:26,560 --> 00:25:27,280 I love that. 1076 00:25:27,280 --> 00:25:28,080 It's like. 1077 00:25:28,880 --> 00:25:29,840 So straightforward. 1078 00:25:29,840 --> 00:25:30,000 Yeah. 1079 00:25:30,000 --> 00:25:31,280 It's not tied to. 1080 00:25:31,280 --> 00:25:31,600 Yeah. 1081 00:25:31,600 --> 00:25:34,640 Achievements or material things. 1082 00:25:34,640 --> 00:25:35,040 Nope. 1083 00:25:35,040 --> 00:25:36,320 It's about the people. 1084 00:25:36,320 --> 00:25:36,880 The freedom. 1085 00:25:36,880 --> 00:25:37,840 The things you enjoy. 1086 00:25:37,840 --> 00:25:38,240 The journey. 1087 00:25:38,240 --> 00:25:38,560 Yeah. 1088 00:25:38,560 --> 00:25:39,360 Yeah. 1089 00:25:39,360 --> 00:25:44,560 And this is where we see like a really interesting contrast in his personality. 1090 00:25:45,200 --> 00:25:46,000 Oh okay. 1091 00:25:46,000 --> 00:25:46,240 Right. 1092 00:25:46,240 --> 00:25:48,480 Because he's this driven ambition. 1093 00:25:48,480 --> 00:25:49,280 That's for Prenor. 1094 00:25:49,280 --> 00:25:49,440 Yeah. 1095 00:25:49,440 --> 00:25:50,400 How to Prenor. 1096 00:25:50,400 --> 00:25:54,000 But he also like finds this deep connection. 1097 00:25:54,560 --> 00:25:54,720 Yeah. 1098 00:25:54,720 --> 00:25:55,440 To writing. 1099 00:25:56,000 --> 00:25:57,200 To writing which seems. 1100 00:25:57,200 --> 00:25:58,480 It's almost counterintuitive. 1101 00:25:58,480 --> 00:25:58,800 Right. 1102 00:25:58,800 --> 00:26:01,120 It is like you wouldn't necessarily expect that. 1103 00:26:01,120 --> 00:26:01,360 No. 1104 00:26:01,360 --> 00:26:03,360 You wouldn't think those two things would go together. 1105 00:26:03,360 --> 00:26:05,440 You'd think he'd just want to be out there like. 1106 00:26:05,440 --> 00:26:05,520 Yeah. 1107 00:26:05,520 --> 00:26:06,640 Fast lane all the time. 1108 00:26:06,640 --> 00:26:07,280 Frushing it. 1109 00:26:07,280 --> 00:26:07,840 Yeah. 1110 00:26:07,840 --> 00:26:08,320 Yeah. 1111 00:26:08,320 --> 00:26:11,120 But it just highlights like the importance of balance. 1112 00:26:11,120 --> 00:26:11,280 Right. 1113 00:26:11,280 --> 00:26:11,440 Right. 1114 00:26:11,440 --> 00:26:11,680 He does. 1115 00:26:11,680 --> 00:26:13,520 Even the most driven people. 1116 00:26:13,520 --> 00:26:13,840 Yeah. 1117 00:26:13,840 --> 00:26:16,960 Need an outlet for creativity for reflection. 1118 00:26:16,960 --> 00:26:17,200 Yeah. 1119 00:26:17,200 --> 00:26:18,160 You need those like. 1120 00:26:18,160 --> 00:26:19,680 Those introspective moments. 1121 00:26:19,680 --> 00:26:20,560 Quiet moments. 1122 00:26:20,560 --> 00:26:21,200 Yeah. 1123 00:26:21,200 --> 00:26:22,800 Otherwise you just become a machine. 1124 00:26:22,800 --> 00:26:23,040 Yeah. 1125 00:26:23,040 --> 00:26:23,840 You burn out. 1126 00:26:23,840 --> 00:26:25,200 You got to have something. 1127 00:26:25,200 --> 00:26:25,360 Yeah. 1128 00:26:25,360 --> 00:26:27,040 To nourish your soul too. 1129 00:26:27,040 --> 00:26:27,520 Like. 1130 00:26:27,520 --> 00:26:28,080 Yeah. 1131 00:26:28,080 --> 00:26:29,440 What makes you feel alive? 1132 00:26:29,440 --> 00:26:30,240 Yes. 1133 00:26:30,240 --> 00:26:30,800 Exactly. 1134 00:26:30,800 --> 00:26:30,960 Yeah. 1135 00:26:30,960 --> 00:26:31,920 Like what brings you joy. 1136 00:26:32,960 --> 00:26:33,840 What reminds you. 1137 00:26:33,840 --> 00:26:35,760 Like why you're doing all of this in the first place. 1138 00:26:35,760 --> 00:26:36,000 Yeah. 1139 00:26:36,000 --> 00:26:36,320 Yeah. 1140 00:26:36,320 --> 00:26:38,560 And for him writings that thing. 1141 00:26:38,560 --> 00:26:38,960 Okay. 1142 00:26:38,960 --> 00:26:41,920 Like he talks about how it allows him to. 1143 00:26:42,480 --> 00:26:42,960 Yeah. 1144 00:26:42,960 --> 00:26:44,080 Process his emotions. 1145 00:26:44,080 --> 00:26:44,960 Connect with himself. 1146 00:26:44,960 --> 00:26:46,960 Like make sense of everything. 1147 00:26:46,960 --> 00:26:47,360 Okay. 1148 00:26:47,360 --> 00:26:48,560 It's a good reminder right. 1149 00:26:48,560 --> 00:26:49,040 Mm-hmm. 1150 00:26:49,040 --> 00:26:53,360 That like happiness can come from the most unexpected places. 1151 00:26:53,360 --> 00:26:53,520 Yeah. 1152 00:26:53,520 --> 00:26:54,720 It doesn't have to fit. 1153 00:26:54,720 --> 00:26:55,120 Like. 1154 00:26:55,120 --> 00:26:55,920 It doesn't have to fit. 1155 00:26:55,920 --> 00:26:56,720 A certain mold. 1156 00:26:56,720 --> 00:26:56,800 No. 1157 00:26:56,800 --> 00:26:57,520 Yeah. 1158 00:26:57,520 --> 00:26:57,760 No. 1159 00:26:57,760 --> 00:27:02,640 And it doesn't even have to like necessarily fit with your dominant personality traits. 1160 00:27:02,640 --> 00:27:04,640 It's about embracing the full spectrum. 1161 00:27:04,640 --> 00:27:05,040 Yeah. 1162 00:27:05,040 --> 00:27:06,160 All those different parts. 1163 00:27:06,160 --> 00:27:07,280 All the different pieces. 1164 00:27:07,280 --> 00:27:07,760 Yeah. 1165 00:27:07,760 --> 00:27:09,040 That make you who you are. 1166 00:27:09,040 --> 00:27:09,840 Exactly. 1167 00:27:09,840 --> 00:27:11,840 So we've covered a lot of ground here. 1168 00:27:11,840 --> 00:27:12,480 We have. 1169 00:27:12,480 --> 00:27:12,720 Right. 1170 00:27:12,720 --> 00:27:15,280 We talked about Hormozzi's journey. 1171 00:27:15,280 --> 00:27:16,400 His strategies. 1172 00:27:16,400 --> 00:27:17,040 Mm-hmm. 1173 00:27:17,040 --> 00:27:19,040 His personal philosophy. 1174 00:27:19,040 --> 00:27:19,760 Mm-hmm. 1175 00:27:19,760 --> 00:27:21,520 Even his approach to happiness. 1176 00:27:21,520 --> 00:27:21,920 Yeah. 1177 00:27:21,920 --> 00:27:23,520 It's been a pretty amazing journey. 1178 00:27:23,520 --> 00:27:26,560 It has been a fascinating journey. 1179 00:27:26,560 --> 00:27:29,440 But there's one more crucial aspect of his story. 1180 00:27:29,440 --> 00:27:30,000 Okay. 1181 00:27:30,000 --> 00:27:31,760 That I think we need to dive into. 1182 00:27:31,760 --> 00:27:32,160 All right. 1183 00:27:32,160 --> 00:27:32,560 And we'll see. 1184 00:27:32,560 --> 00:27:34,960 And that is his perspective on failure. 1185 00:27:34,960 --> 00:27:35,280 Okay. 1186 00:27:35,280 --> 00:27:35,520 Yeah. 1187 00:27:35,520 --> 00:27:36,240 That's a big one. 1188 00:27:36,240 --> 00:27:38,000 It's something I think a lot of people struggle with. 1189 00:27:38,000 --> 00:27:38,480 Oh yeah. 1190 00:27:38,480 --> 00:27:39,040 For sure. 1191 00:27:39,040 --> 00:27:43,120 So to hear his take on it, I think is going to be really valuable for the listeners. 1192 00:27:43,120 --> 00:27:43,440 All right. 1193 00:27:43,440 --> 00:27:44,720 Let's talk failure. 1194 00:27:44,720 --> 00:27:48,880 Because I mean for most people failure is something to be avoided. 1195 00:27:48,880 --> 00:27:49,040 Right. 1196 00:27:49,040 --> 00:27:49,680 Slowly. 1197 00:27:49,680 --> 00:27:51,360 It's the sign of weakness. 1198 00:27:51,360 --> 00:27:52,240 You messed up. 1199 00:27:52,240 --> 00:27:53,440 Like you're not good enough. 1200 00:27:53,440 --> 00:27:53,760 Yeah. 1201 00:27:53,760 --> 00:27:55,760 It has such a negative connotation. 1202 00:27:55,760 --> 00:27:58,160 But Homozy, he kind of flips the script on that. 1203 00:27:58,160 --> 00:27:58,800 He does. 1204 00:27:58,800 --> 00:27:59,440 He really does. 1205 00:27:59,440 --> 00:28:00,400 He embraces it. 1206 00:28:00,960 --> 00:28:06,480 And he even has this thought provoking question that he asks a lot of his guests. 1207 00:28:07,040 --> 00:28:10,960 He's like, what are the failures you cherish the most? 1208 00:28:10,960 --> 00:28:11,600 Oh wow. 1209 00:28:12,480 --> 00:28:14,160 That's such an interesting question. 1210 00:28:14,160 --> 00:28:16,960 It's a really good question because it makes you look at it differently, right? 1211 00:28:16,960 --> 00:28:17,440 It does. 1212 00:28:17,440 --> 00:28:20,560 It forces you to reframe your whole perspective. 1213 00:28:20,560 --> 00:28:20,720 Yeah. 1214 00:28:20,720 --> 00:28:23,520 Instead of seeing it as this like bad thing, 1215 00:28:23,520 --> 00:28:28,080 you're actually looking for the value, the lessons learned, 1216 00:28:28,080 --> 00:28:30,080 the growth that came from it. 1217 00:28:30,080 --> 00:28:32,080 It's like failure is not the enemy. 1218 00:28:32,080 --> 00:28:33,280 It's a teacher. 1219 00:28:33,280 --> 00:28:34,400 I love that. 1220 00:28:34,400 --> 00:28:34,880 Yeah. 1221 00:28:34,880 --> 00:28:35,440 It's a good one. 1222 00:28:35,440 --> 00:28:39,520 So he actually shares two of his own cherished failures. 1223 00:28:39,520 --> 00:28:40,160 He does. 1224 00:28:40,160 --> 00:28:41,040 He shares two of them. 1225 00:28:41,040 --> 00:28:42,960 And the first one might surprise you. 1226 00:28:42,960 --> 00:28:44,240 It's that corporate job. 1227 00:28:44,240 --> 00:28:44,960 Yeah. 1228 00:28:44,960 --> 00:28:46,320 We were talking about it earlier. 1229 00:28:46,320 --> 00:28:48,000 The one that he hated so much. 1230 00:28:48,000 --> 00:28:49,280 The one he was so miserable in. 1231 00:28:49,280 --> 00:28:49,760 Yes. 1232 00:28:49,760 --> 00:28:51,920 The one where he didn't even want to get out of bed in the morning. 1233 00:28:51,920 --> 00:28:55,520 It's wild to think that he would actually cherish that experience. 1234 00:28:55,520 --> 00:28:56,000 Why? 1235 00:28:56,000 --> 00:28:56,640 But he does. 1236 00:28:56,640 --> 00:29:01,680 He cherishes it because it was like the catalyst for change in his life. 1237 00:29:01,680 --> 00:29:02,240 Okay. 1238 00:29:02,240 --> 00:29:02,640 Yeah. 1239 00:29:02,640 --> 00:29:04,080 It was like the ultimate push. 1240 00:29:04,080 --> 00:29:05,280 He was the ultimate push. 1241 00:29:05,280 --> 00:29:06,240 You had to get out of there. 1242 00:29:06,240 --> 00:29:12,240 The pain of staying stuck was so intense that it like finally forced him to take action. 1243 00:29:12,240 --> 00:29:13,680 He was like, I can't do this anymore. 1244 00:29:13,680 --> 00:29:14,320 Exactly. 1245 00:29:14,320 --> 00:29:15,840 So it was negative motivation. 1246 00:29:15,840 --> 00:29:17,120 It was negative motivation. 1247 00:29:17,120 --> 00:29:17,760 But it worked. 1248 00:29:17,760 --> 00:29:18,640 But it worked. 1249 00:29:18,640 --> 00:29:19,040 Yeah. 1250 00:29:19,040 --> 00:29:20,480 So it was a gift in a way. 1251 00:29:20,480 --> 00:29:21,040 It was a gift. 1252 00:29:21,040 --> 00:29:22,240 It was a gift, a wake-up call. 1253 00:29:22,240 --> 00:29:22,800 Yeah. 1254 00:29:22,800 --> 00:29:23,120 Yeah. 1255 00:29:23,120 --> 00:29:23,520 Yeah. 1256 00:29:23,520 --> 00:29:24,720 What about the second one? 1257 00:29:24,720 --> 00:29:24,960 Okay. 1258 00:29:24,960 --> 00:29:27,360 So the second one is a little bit more personal. 1259 00:29:27,360 --> 00:29:27,920 Okay. 1260 00:29:27,920 --> 00:29:34,480 It involves a really challenging time in his relationship with Lelya where they were facing 1261 00:29:34,480 --> 00:29:36,960 a ton of financial pressure and uncertainty. 1262 00:29:36,960 --> 00:29:39,280 I mean, that's got to be so tough to go through with your partner. 1263 00:29:39,280 --> 00:29:40,960 Oh, incredibly challenging. 1264 00:29:40,960 --> 00:29:44,080 It's one of the biggest tests you can face in a relationship, I think. 1265 00:29:44,080 --> 00:29:44,560 Yeah. 1266 00:29:44,560 --> 00:29:48,000 But he says he wouldn't trade those experiences for anything. 1267 00:29:48,000 --> 00:29:48,720 Wow. 1268 00:29:48,720 --> 00:29:54,000 Yeah, because they had to rely on each other so much and support each other. 1269 00:29:54,000 --> 00:29:55,280 Mm-hmm, to get through it. 1270 00:29:55,280 --> 00:29:55,680 Yeah. 1271 00:29:55,680 --> 00:29:58,480 And ultimately, they came out stronger on the other side. 1272 00:29:58,480 --> 00:29:59,440 I love that. 1273 00:29:59,440 --> 00:30:01,520 It really speaks to the power of partnership. 1274 00:30:01,520 --> 00:30:01,920 You know? 1275 00:30:01,920 --> 00:30:02,800 It does. 1276 00:30:02,800 --> 00:30:06,800 Like going through those tough times together can either make you or break you. 1277 00:30:06,800 --> 00:30:07,280 It can. 1278 00:30:08,000 --> 00:30:09,920 And for them, it sounds like it like... 1279 00:30:09,920 --> 00:30:10,880 It solidified them. 1280 00:30:10,880 --> 00:30:11,120 Yeah. 1281 00:30:11,120 --> 00:30:12,480 It solidified their bond. 1282 00:30:12,480 --> 00:30:12,960 Absolutely. 1283 00:30:12,960 --> 00:30:14,800 It made them even stronger. 1284 00:30:14,800 --> 00:30:15,520 Er. 1285 00:30:15,520 --> 00:30:17,520 He tells this really powerful story. 1286 00:30:17,520 --> 00:30:18,880 Oh, yeah. 1287 00:30:18,880 --> 00:30:22,560 About this time when he was at his lowest point. 1288 00:30:22,560 --> 00:30:23,600 Super discouraged, yeah. 1289 00:30:23,600 --> 00:30:25,440 He was really struggling financially. 1290 00:30:25,440 --> 00:30:26,160 Yeah. 1291 00:30:26,160 --> 00:30:28,640 And basically told Lily to leave. 1292 00:30:28,640 --> 00:30:30,240 He basically pushed her away. 1293 00:30:30,240 --> 00:30:30,560 Yeah. 1294 00:30:30,560 --> 00:30:33,120 And was like, you should leave. 1295 00:30:33,120 --> 00:30:34,240 I'm a sinking ship. 1296 00:30:35,360 --> 00:30:36,080 Wow. 1297 00:30:36,080 --> 00:30:38,800 It's heartbreaking just to hear him describe that moment. 1298 00:30:38,800 --> 00:30:40,240 Yeah, like the despair. 1299 00:30:40,240 --> 00:30:40,560 Yeah. 1300 00:30:40,560 --> 00:30:41,920 The feeling of... 1301 00:30:41,920 --> 00:30:42,800 Worthlessness. 1302 00:30:42,800 --> 00:30:44,880 Yeah, like I'm just bringing you down. 1303 00:30:44,880 --> 00:30:45,440 Totally. 1304 00:30:45,440 --> 00:30:47,040 You should just cut your losses and go. 1305 00:30:47,040 --> 00:30:47,920 And you know what she did? 1306 00:30:47,920 --> 00:30:48,560 What did she do? 1307 00:30:48,560 --> 00:30:51,760 She doubled down on her belief in him. 1308 00:30:51,760 --> 00:30:52,640 Oh, wow. 1309 00:30:52,640 --> 00:30:56,960 She went out and set an all-time sales record for their business. 1310 00:30:56,960 --> 00:30:57,600 Oh, wow. 1311 00:30:57,600 --> 00:30:58,320 That's incredible. 1312 00:30:58,320 --> 00:30:59,680 What a power move. 1313 00:30:59,680 --> 00:31:00,480 It is. 1314 00:31:00,480 --> 00:31:03,040 And just like so much love. 1315 00:31:03,040 --> 00:31:03,760 It's both, right? 1316 00:31:03,760 --> 00:31:04,320 Yeah. 1317 00:31:04,320 --> 00:31:05,520 It's love and its power. 1318 00:31:06,320 --> 00:31:09,680 It's this like incredible demonstration of... 1319 00:31:09,680 --> 00:31:10,480 I believe in you. 1320 00:31:10,480 --> 00:31:13,120 Yeah, I believe in you even when you don't believe in yourself. 1321 00:31:13,120 --> 00:31:15,280 And I'm not going anywhere. 1322 00:31:15,280 --> 00:31:16,400 Yeah, that's powerful. 1323 00:31:16,400 --> 00:31:19,520 It's like it makes me think about the people in my life, right? 1324 00:31:20,560 --> 00:31:21,920 Like do I have those people? 1325 00:31:21,920 --> 00:31:25,120 The people who see your potential even when you don't. 1326 00:31:25,120 --> 00:31:25,600 Yeah. 1327 00:31:25,600 --> 00:31:27,280 Those are the people you need to hold on to. 1328 00:31:27,280 --> 00:31:27,920 Absolutely. 1329 00:31:27,920 --> 00:31:29,360 Okay, so we talked about his journey. 1330 00:31:29,360 --> 00:31:30,720 We talked about his strategies. 1331 00:31:30,720 --> 00:31:31,120 Yeah. 1332 00:31:31,120 --> 00:31:32,080 His philosophy. 1333 00:31:32,080 --> 00:31:33,520 His view on failure. 1334 00:31:33,520 --> 00:31:37,360 Yeah, but where does he land on like the big question? 1335 00:31:38,320 --> 00:31:39,120 Happiness. 1336 00:31:39,120 --> 00:31:41,920 He actually has a pretty simple definition of happiness. 1337 00:31:41,920 --> 00:31:42,960 I'm curious to hear it. 1338 00:31:42,960 --> 00:31:47,680 He says doing what you like with people you like as much as you can. 1339 00:31:48,880 --> 00:31:49,600 I love that. 1340 00:31:49,600 --> 00:31:50,800 Yeah, it's so straightforward. 1341 00:31:50,800 --> 00:31:54,880 Yeah, and it's not tied to like achievements or material things. 1342 00:31:54,880 --> 00:31:57,520 No, it's about the process, the people, the freedom. 1343 00:31:57,520 --> 00:31:58,160 The journey. 1344 00:31:58,160 --> 00:31:58,400 Yeah. 1345 00:31:58,400 --> 00:31:58,960 Journey. 1346 00:31:58,960 --> 00:31:59,600 Okay. 1347 00:31:59,600 --> 00:32:03,200 And this is where we see like a really interesting part of his personality. 1348 00:32:03,200 --> 00:32:03,920 Okay, what's that? 1349 00:32:04,480 --> 00:32:09,040 Because he's like so driven, so ambitious. 1350 00:32:09,840 --> 00:32:10,960 He's an entrepreneur. 1351 00:32:10,960 --> 00:32:11,680 Yeah. 1352 00:32:11,680 --> 00:32:15,920 But he also finds this deep connection to writing. 1353 00:32:15,920 --> 00:32:18,000 Yeah, it's almost counterintuitive, right? 1354 00:32:18,000 --> 00:32:18,320 It is. 1355 00:32:18,320 --> 00:32:20,080 You wouldn't necessarily expect that. 1356 00:32:20,080 --> 00:32:22,320 You wouldn't think those two things would go together. 1357 00:32:22,320 --> 00:32:25,440 No, you'd think you'd just want to be out there like hustling all the time. 1358 00:32:25,440 --> 00:32:26,160 Crushing it. 1359 00:32:26,160 --> 00:32:26,480 Yeah. 1360 00:32:26,480 --> 00:32:27,120 Yeah. 1361 00:32:27,120 --> 00:32:31,440 But it really highlights like the importance of balance. 1362 00:32:31,440 --> 00:32:32,560 The importance of balance. 1363 00:32:32,560 --> 00:32:35,840 It's been like the most driven people. 1364 00:32:35,840 --> 00:32:37,280 Yeah, you got to have an outlet. 1365 00:32:37,280 --> 00:32:38,240 Need something. 1366 00:32:38,240 --> 00:32:38,640 Yeah. 1367 00:32:38,640 --> 00:32:41,040 Otherwise you're just a machine and you burn out. 1368 00:32:41,040 --> 00:32:42,080 Gonna burn out for sure. 1369 00:32:42,080 --> 00:32:44,800 You got to have something that nourishes your soul. 1370 00:32:44,800 --> 00:32:45,920 Like what makes you feel alive. 1371 00:32:45,920 --> 00:32:51,280 Obviously, like what brings you joy, what reminds you like why you're doing this in the first place. 1372 00:32:51,280 --> 00:32:51,440 Yeah. 1373 00:32:51,440 --> 00:32:52,080 Yeah. 1374 00:32:52,080 --> 00:32:54,800 And for him, writing is that thing. 1375 00:32:54,800 --> 00:32:55,520 Okay. 1376 00:32:55,520 --> 00:33:00,240 He talks about how it allows him to like process his emotions, connect with himself, 1377 00:33:00,240 --> 00:33:02,160 like make sense of the world. 1378 00:33:02,160 --> 00:33:02,880 Okay. 1379 00:33:02,880 --> 00:33:05,840 And so it's a good reminder, right? 1380 00:33:05,840 --> 00:33:10,000 Like happiness can come from the most unexpected place. 1381 00:33:10,000 --> 00:33:11,840 Yeah, it doesn't have to fit into this. 1382 00:33:11,840 --> 00:33:15,360 It doesn't have to fit in the neat little box that we've created in our mind. 1383 00:33:15,360 --> 00:33:15,760 Exactly. 1384 00:33:15,760 --> 00:33:21,520 This perfect little box and it doesn't even have to like necessarily fit with like your 1385 00:33:21,520 --> 00:33:23,280 dominant personality traits. 1386 00:33:23,280 --> 00:33:23,840 Right. 1387 00:33:23,840 --> 00:33:28,000 So it's about embracing the full spectrum of who you are. 1388 00:33:28,000 --> 00:33:29,280 All those different pieces. 1389 00:33:29,280 --> 00:33:31,840 All those different pieces that make you you. 1390 00:33:31,840 --> 00:33:32,240 Yeah. 1391 00:33:32,240 --> 00:33:32,640 Yeah. 1392 00:33:32,640 --> 00:33:32,720 Yeah. 1393 00:33:32,720 --> 00:33:33,280 Exactly. 1394 00:33:33,280 --> 00:33:33,520 Yeah. 1395 00:33:34,160 --> 00:33:35,840 So we've covered a lot of ground. 1396 00:33:35,840 --> 00:33:36,400 Right. 1397 00:33:36,400 --> 00:33:42,080 Exploring like Hormozzi's journey and his philosophy, his business strategies, 1398 00:33:42,080 --> 00:33:47,040 his personal insights, his definition of success, his approach to happiness. 1399 00:33:47,040 --> 00:33:47,120 Yeah. 1400 00:33:47,120 --> 00:33:48,320 It's been a... 1401 00:33:48,320 --> 00:33:49,440 It's been an amazing journey. 1402 00:33:49,440 --> 00:33:50,800 I feel like we've learned a lot. 1403 00:33:50,800 --> 00:33:51,760 It really has. 1404 00:33:51,760 --> 00:33:56,080 But there's one more crucial aspect of his story that we need to really unpack. 1405 00:33:56,080 --> 00:33:56,480 Yeah. 1406 00:33:56,480 --> 00:33:58,640 His perspective on failure. 1407 00:33:58,640 --> 00:33:59,200 Failure. 1408 00:33:59,200 --> 00:34:01,760 Which is something that I think so many people struggle with. 1409 00:34:01,760 --> 00:34:02,640 Oh yeah, for sure. 1410 00:34:02,640 --> 00:34:02,960 Right. 1411 00:34:02,960 --> 00:34:03,360 Yeah. 1412 00:34:03,360 --> 00:34:07,760 So to hear his take on it, I think is going to be super valuable for everyone listening. 1413 00:34:07,760 --> 00:34:08,000 Okay. 1414 00:34:08,000 --> 00:34:09,280 So let's dive into failure. 1415 00:34:10,080 --> 00:34:14,880 Because I mean, for most people, failure is something to be avoided at all costs. 1416 00:34:14,880 --> 00:34:15,360 Totally. 1417 00:34:15,360 --> 00:34:16,640 It's like a sign of weakness. 1418 00:34:16,640 --> 00:34:17,760 Like you messed up. 1419 00:34:17,760 --> 00:34:18,160 Yeah. 1420 00:34:18,160 --> 00:34:19,120 You're not good enough. 1421 00:34:19,120 --> 00:34:19,280 Yeah. 1422 00:34:19,280 --> 00:34:20,560 It's got this negative connotation. 1423 00:34:20,560 --> 00:34:21,200 Dig time. 1424 00:34:21,200 --> 00:34:23,680 But Hormozzi, he kind of flips the script. 1425 00:34:23,680 --> 00:34:24,160 He does. 1426 00:34:24,160 --> 00:34:24,880 He really does. 1427 00:34:24,880 --> 00:34:25,920 He embraces it. 1428 00:34:26,560 --> 00:34:31,760 He even asks this really thought-provoking question to all his guests. 1429 00:34:31,760 --> 00:34:32,240 Okay. 1430 00:34:32,240 --> 00:34:35,680 He's like, what are the failures you cherish most? 1431 00:34:35,680 --> 00:34:36,320 Oh wow. 1432 00:34:37,440 --> 00:34:38,720 That's such a good question. 1433 00:34:38,720 --> 00:34:39,280 It is. 1434 00:34:39,280 --> 00:34:41,360 Because it makes you think about it differently, right? 1435 00:34:41,360 --> 00:34:41,840 It does. 1436 00:34:41,840 --> 00:34:44,880 You're forced to like reframe your whole perspective. 1437 00:34:44,880 --> 00:34:45,440 Exactly. 1438 00:34:45,440 --> 00:34:50,480 Instead of seeing it as this like bad thing, you're looking for the value. 1439 00:34:50,480 --> 00:34:51,200 The growth. 1440 00:34:51,200 --> 00:34:53,040 The growth, the lessons learned. 1441 00:34:53,040 --> 00:34:54,800 Just like failure is not the enemy. 1442 00:34:54,800 --> 00:34:55,120 Right. 1443 00:34:55,120 --> 00:34:55,920 It's the teacher. 1444 00:34:57,040 --> 00:34:57,840 I love that. 1445 00:34:57,840 --> 00:35:01,360 So he actually shares two of his own cherished failures. 1446 00:35:01,360 --> 00:35:02,080 Okay. 1447 00:35:02,080 --> 00:35:05,680 And the first one might surprise you, it's that corporate job. 1448 00:35:05,680 --> 00:35:06,160 Yeah. 1449 00:35:06,160 --> 00:35:07,520 The one we were talking about earlier. 1450 00:35:07,520 --> 00:35:07,840 Yeah. 1451 00:35:07,840 --> 00:35:09,120 The one that he hated so much. 1452 00:35:09,120 --> 00:35:09,280 Yeah. 1453 00:35:09,280 --> 00:35:11,040 Where he didn't even want to get out of bed in the morning. 1454 00:35:11,040 --> 00:35:11,680 Exactly. 1455 00:35:11,680 --> 00:35:13,840 It's wild to think that he would cherish that. 1456 00:35:13,840 --> 00:35:15,360 It is, but he does. 1457 00:35:15,920 --> 00:35:20,320 Because it was like the catalyst for change in his life. 1458 00:35:20,320 --> 00:35:20,560 Okay. 1459 00:35:20,560 --> 00:35:20,720 Yeah. 1460 00:35:20,720 --> 00:35:21,520 It was the ultimate push. 1461 00:35:21,520 --> 00:35:22,400 It was the ultimate push. 1462 00:35:22,400 --> 00:35:23,520 Like he had to get out of there. 1463 00:35:23,520 --> 00:35:24,800 Had to get out of there. 1464 00:35:24,800 --> 00:35:29,440 The pain of staying stuck was so intense that it forced him to take action. 1465 00:35:29,440 --> 00:35:31,200 It was like, yeah, negative motivation. 1466 00:35:31,200 --> 00:35:31,920 But it worked. 1467 00:35:31,920 --> 00:35:32,880 But it worked. 1468 00:35:32,880 --> 00:35:33,280 Yeah. 1469 00:35:33,280 --> 00:35:34,720 It got him where he needed to be. 1470 00:35:34,720 --> 00:35:35,280 It did. 1471 00:35:35,280 --> 00:35:36,640 So in a way, it was a gift. 1472 00:35:36,640 --> 00:35:37,840 It was a gift, a wake up call. 1473 00:35:37,840 --> 00:35:38,880 A wake up call. 1474 00:35:38,880 --> 00:35:39,280 Yeah. 1475 00:35:39,280 --> 00:35:40,000 Yeah. 1476 00:35:40,000 --> 00:35:43,120 Okay, what about the second failure that he cherishes? 1477 00:35:43,120 --> 00:35:43,840 Okay. 1478 00:35:43,840 --> 00:35:45,840 So the second one is a bit more personal. 1479 00:35:45,840 --> 00:35:46,240 Okay. 1480 00:35:46,240 --> 00:35:50,080 It involves a really challenging time in his relationship with Leila. 1481 00:35:50,640 --> 00:35:55,680 Where they were facing like immense financial pressure and uncertainty. 1482 00:35:55,680 --> 00:35:58,640 I mean, that's got to be so tough to go through as a couple. 1483 00:35:58,640 --> 00:35:59,840 Incredibly challenging. 1484 00:35:59,840 --> 00:36:00,160 Right. 1485 00:36:00,160 --> 00:36:03,920 One of the biggest tests you can face in a relationship, 1486 00:36:03,920 --> 00:36:07,840 but he says he wouldn't trade those experiences for anything. 1487 00:36:07,840 --> 00:36:12,320 Because they had to like really rely on each other and support each other. 1488 00:36:12,320 --> 00:36:12,960 To get through it. 1489 00:36:12,960 --> 00:36:13,760 To get through it. 1490 00:36:13,760 --> 00:36:16,480 And ultimately they came out stronger on the other side. 1491 00:36:16,480 --> 00:36:17,520 I love that. 1492 00:36:17,520 --> 00:36:19,280 It speaks to the power of partnership. 1493 00:36:19,280 --> 00:36:19,760 You know? 1494 00:36:19,760 --> 00:36:24,160 Like going through those really tough times can either make or break you. 1495 00:36:24,160 --> 00:36:24,800 It can. 1496 00:36:24,800 --> 00:36:28,320 And for them, it sounds like it just solidified their bond. 1497 00:36:28,320 --> 00:36:29,520 And made them even stronger. 1498 00:36:29,520 --> 00:36:30,800 It made them even stronger. 1499 00:36:30,800 --> 00:36:33,600 And there's this really powerful story that he tells. 1500 00:36:33,600 --> 00:36:34,160 Oh yeah. 1501 00:36:34,160 --> 00:36:38,560 About like when he was at his lowest point. 1502 00:36:39,520 --> 00:36:42,400 Super discouraged, really struggling financially. 1503 00:36:42,400 --> 00:36:45,280 And basically told Leila to leave. 1504 00:36:45,280 --> 00:36:46,640 He was like, you should just go. 1505 00:36:46,640 --> 00:36:47,680 I'm a sinking ship. 1506 00:36:48,320 --> 00:36:48,800 Wow. 1507 00:36:48,800 --> 00:36:51,040 It's heartbreaking to hear him. 1508 00:36:51,040 --> 00:36:52,240 Yeah, the despair. 1509 00:36:52,240 --> 00:36:52,640 Yeah. 1510 00:36:52,640 --> 00:36:55,840 Like you could just feel how low he was feeling in that moment. 1511 00:36:55,840 --> 00:36:56,320 Worseless. 1512 00:36:56,320 --> 00:36:57,840 It's like, I'm just bringing you down. 1513 00:36:57,840 --> 00:36:58,160 Yeah. 1514 00:36:58,160 --> 00:36:59,680 You should just cut your losses and go. 1515 00:36:59,680 --> 00:37:01,040 And you know what she did? 1516 00:37:01,040 --> 00:37:01,920 What did she do? 1517 00:37:01,920 --> 00:37:07,040 Instead of walking away, she doubled down on her belief in him. 1518 00:37:07,040 --> 00:37:07,680 Oh wow. 1519 00:37:07,680 --> 00:37:11,280 And she went out and set an all-time sales record for their business. 1520 00:37:11,280 --> 00:37:12,480 Wow, that's amazing. 1521 00:37:13,040 --> 00:37:14,000 What a power move. 1522 00:37:14,000 --> 00:37:14,640 It is. 1523 00:37:14,640 --> 00:37:15,680 But also just like. 1524 00:37:16,800 --> 00:37:17,520 It's love too. 1525 00:37:17,520 --> 00:37:18,160 So much love. 1526 00:37:18,160 --> 00:37:21,920 It's this incredible demonstration of love and support. 1527 00:37:21,920 --> 00:37:22,320 Yeah. 1528 00:37:22,320 --> 00:37:25,840 It's like, I believe in you even when you don't believe in yourself. 1529 00:37:25,840 --> 00:37:26,400 I got you. 1530 00:37:26,400 --> 00:37:27,360 No matter what. 1531 00:37:27,360 --> 00:37:28,480 That's powerful. 1532 00:37:28,480 --> 00:37:30,560 It makes me think about the people in my own life. 1533 00:37:30,560 --> 00:37:31,200 You know. 1534 00:37:31,200 --> 00:37:31,360 Yeah. 1535 00:37:31,360 --> 00:37:32,720 Who are those people for you? 1536 00:37:32,720 --> 00:37:32,960 Yeah. 1537 00:37:33,520 --> 00:37:34,560 Like do I have those people? 1538 00:37:34,560 --> 00:37:36,560 We'll see your potential even when you don't. 1539 00:37:36,560 --> 00:37:36,880 Yeah. 1540 00:37:37,520 --> 00:37:39,120 Those are the people we need to hold on to. 1541 00:37:39,120 --> 00:37:40,080 Absolutely. 1542 00:37:40,080 --> 00:37:40,400 Okay. 1543 00:37:40,400 --> 00:37:46,400 So you talked about his journey, his strategies, his philosophy, his view on failure. 1544 00:37:46,400 --> 00:37:49,200 But where does he actually land on that big question? 1545 00:37:49,200 --> 00:37:50,160 Yeah, the big question. 1546 00:37:50,160 --> 00:37:50,800 Happiness. 1547 00:37:50,800 --> 00:37:51,680 Happiness, yeah. 1548 00:37:51,680 --> 00:37:54,880 Well, he actually has a pretty simple definition of happiness. 1549 00:37:54,880 --> 00:37:56,080 I'm curious to hear it. 1550 00:37:56,080 --> 00:38:00,400 He says, doing what you like with people you like as much as you can. 1551 00:38:01,440 --> 00:38:02,560 I love that. 1552 00:38:02,560 --> 00:38:03,760 It's so straightforward. 1553 00:38:03,760 --> 00:38:04,320 It is. 1554 00:38:04,320 --> 00:38:09,200 And it's not tied to like achievements or material things. 1555 00:38:09,200 --> 00:38:09,520 No. 1556 00:38:10,080 --> 00:38:13,920 It's about the people, the freedom, the things you enjoy. 1557 00:38:13,920 --> 00:38:14,720 The journey. 1558 00:38:14,720 --> 00:38:15,360 The journey. 1559 00:38:15,360 --> 00:38:15,840 Yeah. 1560 00:38:15,840 --> 00:38:16,320 Yeah. 1561 00:38:16,320 --> 00:38:21,120 And this is where I think we see a really interesting contrast in his personality. 1562 00:38:21,120 --> 00:38:22,000 Oh, okay. 1563 00:38:22,000 --> 00:38:22,560 Right. 1564 00:38:22,560 --> 00:38:25,520 Because he's this driven, ambitious entrepreneur. 1565 00:38:25,520 --> 00:38:26,000 Yeah. 1566 00:38:26,000 --> 00:38:30,320 But he also finds this like really deep connection. 1567 00:38:30,320 --> 00:38:31,280 Yeah, to write it. 1568 00:38:31,280 --> 00:38:32,160 To writing. 1569 00:38:32,160 --> 00:38:32,400 Yeah. 1570 00:38:32,960 --> 00:38:34,880 Which is almost counterintuitive, right? 1571 00:38:34,880 --> 00:38:35,280 It is. 1572 00:38:35,280 --> 00:38:36,960 You wouldn't necessarily expect that. 1573 00:38:36,960 --> 00:38:38,800 You wouldn't think those two things would go together. 1574 00:38:38,800 --> 00:38:42,480 No, you'd think he just wants to be out there like hustling all the time. 1575 00:38:42,480 --> 00:38:42,960 Crushing it. 1576 00:38:42,960 --> 00:38:43,760 For crushing it, yeah. 1577 00:38:43,760 --> 00:38:44,560 Yeah. 1578 00:38:44,560 --> 00:38:48,160 But it really highlights the importance of balance. 1579 00:38:48,160 --> 00:38:49,280 The importance of balance. 1580 00:38:49,280 --> 00:38:49,520 Yeah. 1581 00:38:50,080 --> 00:38:51,680 Even the most driven people. 1582 00:38:51,680 --> 00:38:51,920 Yeah. 1583 00:38:52,720 --> 00:38:54,000 You got to have an outlet. 1584 00:38:54,000 --> 00:38:55,200 Yeah, you need something. 1585 00:38:55,200 --> 00:38:55,440 Yeah. 1586 00:38:55,440 --> 00:38:56,640 Otherwise you're just a machine. 1587 00:38:56,640 --> 00:38:57,040 And. 1588 00:38:57,040 --> 00:38:57,920 You burn out. 1589 00:38:57,920 --> 00:38:58,160 Yeah. 1590 00:38:58,160 --> 00:39:00,160 You got to have something to nourish your soul. 1591 00:39:00,160 --> 00:39:02,800 To like, yeah, what makes you feel alive, right? 1592 00:39:02,800 --> 00:39:03,760 Yes, exactly. 1593 00:39:03,760 --> 00:39:04,880 What brings you joy? 1594 00:39:04,880 --> 00:39:08,400 What reminds you of like why you're doing this in the first place? 1595 00:39:08,400 --> 00:39:08,560 Yeah. 1596 00:39:08,560 --> 00:39:11,760 And for him, writing is that thing. 1597 00:39:11,760 --> 00:39:12,320 Yeah. 1598 00:39:12,320 --> 00:39:19,120 He talks about how it allows him to process his emotions, connect with himself, make sense of the world. 1599 00:39:19,120 --> 00:39:19,680 Right. 1600 00:39:19,680 --> 00:39:21,840 And so it's a good reminder, right? 1601 00:39:21,840 --> 00:39:22,640 Mm-hmm. 1602 00:39:22,640 --> 00:39:26,000 That happiness can come from the most unexpected places. 1603 00:39:26,000 --> 00:39:26,320 Yeah. 1604 00:39:26,320 --> 00:39:28,000 It doesn't have to fit into like. 1605 00:39:28,000 --> 00:39:29,040 It doesn't have to fit into this. 1606 00:39:29,040 --> 00:39:31,120 A neat little box that we create in our mind. 1607 00:39:31,120 --> 00:39:32,240 This perfect little box. 1608 00:39:32,240 --> 00:39:32,640 Yeah. 1609 00:39:32,640 --> 00:39:37,040 And it doesn't even have to necessarily fit with like your dominant personality traits. 1610 00:39:37,040 --> 00:39:38,880 So it's about embracing the full spectrum. 1611 00:39:38,880 --> 00:39:40,000 The full spectrum. 1612 00:39:40,000 --> 00:39:40,960 Of who you are. 1613 00:39:40,960 --> 00:39:41,520 Yeah. 1614 00:39:41,520 --> 00:39:44,000 All those different pieces that make you, you. 1615 00:39:44,640 --> 00:39:45,120 Yeah. 1616 00:39:45,120 --> 00:39:46,160 Absolutely. 1617 00:39:46,160 --> 00:39:46,400 Okay. 1618 00:39:46,400 --> 00:39:48,080 So what does all this mean for us? 1619 00:39:48,080 --> 00:39:48,240 Yeah. 1620 00:39:48,240 --> 00:39:49,520 What does this mean for the listeners? 1621 00:39:49,520 --> 00:39:49,760 Right. 1622 00:39:49,760 --> 00:39:50,960 Like what are the takeaways? 1623 00:39:50,960 --> 00:39:52,960 Yeah. What can people actually do with this information? 1624 00:39:53,520 --> 00:40:00,240 Well, I think first and foremost, it's a call to action to embrace failure as part of the journey. 1625 00:40:00,240 --> 00:40:01,920 To shift our mindset. 1626 00:40:01,920 --> 00:40:02,320 Yeah. 1627 00:40:02,320 --> 00:40:04,480 From failure is a setback. 1628 00:40:05,040 --> 00:40:07,120 To failure as an opportunity. 1629 00:40:07,120 --> 00:40:07,680 Okay. 1630 00:40:07,680 --> 00:40:08,080 Right. 1631 00:40:08,080 --> 00:40:10,080 An opportunity for growth, for learning. 1632 00:40:10,080 --> 00:40:11,040 It's a lesson. 1633 00:40:11,040 --> 00:40:12,240 It's not the end of the world. 1634 00:40:12,240 --> 00:40:13,840 It's a lesson, a stepping stone. 1635 00:40:13,840 --> 00:40:16,240 It's about developing that resilience. 1636 00:40:16,240 --> 00:40:16,880 Mm-hmm. 1637 00:40:16,880 --> 00:40:17,760 That grit. 1638 00:40:17,760 --> 00:40:18,000 Yeah. 1639 00:40:18,000 --> 00:40:19,920 That grit, that ability to bounce back. 1640 00:40:19,920 --> 00:40:20,640 Keep going. 1641 00:40:20,640 --> 00:40:21,120 Yeah. 1642 00:40:21,120 --> 00:40:21,520 No matter what. 1643 00:40:21,520 --> 00:40:26,080 And I think the second big takeaway is that we really need to surround ourselves with people. 1644 00:40:26,080 --> 00:40:26,880 Mm-hmm. 1645 00:40:26,880 --> 00:40:27,920 The right people. 1646 00:40:27,920 --> 00:40:28,400 Yeah. 1647 00:40:28,400 --> 00:40:29,520 People who believe in us. 1648 00:40:29,520 --> 00:40:30,240 Support us. 1649 00:40:30,240 --> 00:40:31,040 Support us. 1650 00:40:31,040 --> 00:40:32,400 Challenge us to be better. 1651 00:40:32,400 --> 00:40:33,040 Yeah. 1652 00:40:33,040 --> 00:40:33,760 To level up. 1653 00:40:33,760 --> 00:40:34,400 Level up. 1654 00:40:34,400 --> 00:40:35,600 Find your lead-ya. 1655 00:40:35,600 --> 00:40:36,080 Yeah. 1656 00:40:36,080 --> 00:40:40,400 Those people who see our potential, even when we can't see it ourselves. 1657 00:40:40,400 --> 00:40:45,200 And then finally, I think it's an invitation to reframe our definition of success. 1658 00:40:45,200 --> 00:40:45,920 Mm-hmm. 1659 00:40:45,920 --> 00:40:49,200 It's not just about achieving specific outcomes. 1660 00:40:49,200 --> 00:40:52,240 It's about becoming the best version of yourself. 1661 00:40:52,240 --> 00:40:52,720 Yeah. 1662 00:40:52,720 --> 00:40:53,840 It's a more holistic view. 1663 00:40:53,840 --> 00:40:58,800 It's about embracing the challenges, learning from every experience. 1664 00:40:58,800 --> 00:41:00,160 Both the good and the bad. 1665 00:41:00,160 --> 00:41:01,520 The good and the bad, exactly. 1666 00:41:01,520 --> 00:41:02,000 Yeah. 1667 00:41:02,000 --> 00:41:02,480 Yeah. 1668 00:41:02,480 --> 00:41:07,920 And as we wrap up this deep dive into the world of Alex Hormozzi, I think the biggest 1669 00:41:07,920 --> 00:41:15,440 question he leaves us with is, what is that one piece of knowledge or information that 1670 00:41:15,440 --> 00:41:19,440 could unlock a new level of success in your life right now? 1671 00:41:19,440 --> 00:41:20,400 Oh, that's a good one. 1672 00:41:20,400 --> 00:41:22,160 And what would it take to acquire it? 1673 00:41:22,160 --> 00:41:24,400 So it's about identifying those knowledge gaps. 1674 00:41:24,400 --> 00:41:24,880 Yeah. 1675 00:41:24,880 --> 00:41:26,800 That might be holding you back and then... 1676 00:41:26,800 --> 00:41:27,360 Yeah. 1677 00:41:27,360 --> 00:41:28,400 Figuring out how to fill them. 1678 00:41:28,400 --> 00:41:28,880 Yeah. 1679 00:41:28,880 --> 00:41:32,000 It's recognizing that learning is a lifelong journey. 1680 00:41:32,000 --> 00:41:32,720 Absolutely. 1681 00:41:32,720 --> 00:41:34,320 And there's always more to learn. 1682 00:41:34,320 --> 00:41:34,880 Yeah. 1683 00:41:34,880 --> 00:41:39,920 And on that note, we've reached the end of our deep dive into Alex Hormozzi's world. 1684 00:41:39,920 --> 00:41:40,800 We cover a lot. 1685 00:41:40,800 --> 00:41:45,280 We covered his entrepreneurial journey, his business strategies, his career, and his 1686 00:41:45,280 --> 00:41:48,960 personal philosophy, his unique perspective on failure. 1687 00:41:48,960 --> 00:41:50,560 His definition of happiness. 1688 00:41:50,560 --> 00:41:50,880 Yeah. 1689 00:41:50,880 --> 00:41:55,600 It's been an amazing exploration and hopefully you've gleaned some valuable insights. 1690 00:41:55,600 --> 00:41:55,840 Yeah. 1691 00:41:55,840 --> 00:41:57,760 Things you can actually apply to your own life. 1692 00:41:57,760 --> 00:41:59,120 Apply them to your own life. 1693 00:41:59,120 --> 00:41:59,760 And career. 1694 00:41:59,760 --> 00:42:01,360 And keep pushing forward. 1695 00:42:01,360 --> 00:42:01,600 Yeah. 1696 00:42:01,600 --> 00:42:03,840 And remember, the journey doesn't end here. 1697 00:42:03,840 --> 00:42:04,480 It doesn't. 1698 00:42:05,040 --> 00:42:08,560 It's up to you now to take these insights and use them to create a life that truly feels 1699 00:42:08,560 --> 00:42:15,840 fulfilling and meaningful.