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Welcome in everyone to another deep dive.

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You know, we'd love to take a look at people

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who have achieved success in a variety of different areas.

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Absolutely.

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And today is no different.

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We're gonna be looking at the career of Nick Cannon.

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Uh-huh.

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And we are going to be referencing his interview

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on the diary of a CEO YouTube channel.

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Yeah, great source.

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Yeah, and I think you'll find

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it's packed with unexpected insights.

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For sure.

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So.

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It really is.

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I think the thing that really struck me

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right off the bat was how open he was.

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Right.

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About, you know, everything from, you know,

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his early struggles to the lessons

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that he's learned along the way.

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Absolutely.

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I completely agree.

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What struck me is how he really goes into depth

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about his journey.

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Mm-hmm.

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You know, it's just really fascinating to see

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how someone with such a public persona,

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you know, we see Nick Cannon all over the place.

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Uh-huh.

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But to hear him talk about how he approaches,

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you know, entrepreneurship and mentorship

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and, you know, building a legacy,

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it's really fascinating stuff.

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Yeah.

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Yeah, so let's start kind of at the beginning.

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You know, he talks about kind of growing up

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in challenging circumstances,

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but yet having this unwavering self-belief.

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Yes.

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And he calls it youthful optimism.

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Yeah.

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But it seems like it's more

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than just a positive attitude, you know?

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Yeah, I think it's,

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it's really the ability to make things happen.

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Yeah.

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You know, he had this dry,

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he had this belief in himself

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that he could make his dreams a reality.

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Right.

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And, you know, we're talking stand-up comedy

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at 11 years old, writing for television by 17.

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Right.

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Like that takes serious drive and talent.

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Uh-huh.

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And, you know, and having mentors like Jamie Foxx

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and Will Smith certainly didn't hurt either.

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Oh yeah, talk about learning from the best.

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I mean, come on.

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I mean, just think.

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Jamie Foxx and Will Smith early in his career.

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It's just fantastic.

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So what were some of the things

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that he picks up from these guys?

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Well, it talks about, you know,

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how Jamie Foxx is mastery

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of storytelling and improvisation

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really shaped his comedic style.

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Interesting.

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You know, and then there's Will Smith

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with that relentless work ethic.

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Right.

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You know, that clearly rubbed off on him.

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Yeah.

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But, you know, he's also honest

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about learning from Will Smith's mistakes too.

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You know, early financial mistakes.

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Like, you know, buying a matching Range Rover

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with his first big check.

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Oh.

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And totaling it like six months later.

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Ouch.

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Yeah.

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Very expensive lesson.

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Yeah, yeah.

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But it sounds like he really took those early experiences

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to heart.

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He did.

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Especially when you look at the creation of Wild N Out.

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Yeah.

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This wasn't just, you know, a share.

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This was a calculated business move.

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Totally.

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I mean, he saw a gap in the market

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for a platform that, you know,

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showcased up-and-coming comedic talent.

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Right.

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And, you know, he self-funded the pilot episode.

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Oh.

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Which is already really impressive.

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But here's the real genius move.

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Okay.

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He secured the intellectual property rights

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before even pitching the show to MTV.

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Wait a minute, hold on.

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That's huge.

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Yeah.

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I mean, most people wouldn't even think of that.

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Why was that so important?

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It gave him control.

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Okay.

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Having ownership of the IP meant that he had leverage

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in negotiations.

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You know, it's such a brilliant lesson

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for anyone in the creative field.

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Uh-huh.

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You know?

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Your ideas have value.

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Right.

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Protect them.

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So, Wild N Out becomes a massive hit.

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Launched as the careers of stars like Kevin Hart

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and Pete Davidson.

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Yeah.

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He didn't stop there.

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He built an entire ecosystem around the show.

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He did.

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Tours, merchandise, restaurants, even a cruise line.

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It's amazing.

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It's a textbook example of brand expansion.

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You know?

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Right.

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He didn't just create a show, he created a movement.

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Wow.

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You know, it's a blueprint for any entrepreneur

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looking to really amplify their reach and impact.

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And then there's his whole approach to money.

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Yeah.

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Which is so fascinating.

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It is.

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He talks about happy money,

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refusing to sign artists to restrictive contracts,

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and even helping them financially

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with no strings attached.

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Yeah.

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What is that all about?

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It's about empowering others.

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You know, not controlling them.

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Okay.

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He's actively pushing back against what he calls bad money.

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Uh-huh.

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The kind that exploits artists

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and just prioritizes profit over people.

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Right.

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You know, creates this toxic environment.

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So happy money is kind of the antidote to that.

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It is.

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It's about using your success to uplift and empower others.

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So instead of, you know, signing artists

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to these restrictive contracts that only benefit him,

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you know, he invests in their careers,

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he provides resources, connections,

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and allows them to own their masters.

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Wow.

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You know, it's about fostering a sense of community

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and shared success.

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So how does this play out in his business dealings?

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I mean, give us some concrete examples.

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So think about Kalani, you know.

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Okay.

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He saw her potential on America's Got Talent.

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Even when others didn't,

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he helped her finish high school,

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he provided resources,

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and he connected her with Atlantic Records.

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Wow.

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And he did all of this

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without locking her into a restrictive contract.

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That's incredible.

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Yeah.

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It's like he's flipping the script

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on how the music industry traditionally operates.

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Totally.

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Yeah.

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It's a refreshing approach, you know.

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He's more interested in nurturing talent

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and building genuine partnerships.

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But it's not all sunshine and rainbows, right?

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No.

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I mean, his life has been marked

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by some pretty intense challenges.

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You're talking about his loop as diagnosis.

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Yeah.

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He's a 12 at the peak of his career.

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He's diagnosed with lupus nephritis.

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It's a serious autoimmune disease.

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And he's been very open about, you know,

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the physical and emotional toll it's taken on him.

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He has.

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He talks about those early days,

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like the fear, the uncertainty.

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Yeah.

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And he credits Mariah Carey, his wife at the time,

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you know, for being his rock.

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And helping him navigate that difficult period.

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It's a stark reminder, I think.

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Yeah.

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Success, you know, doesn't make you invincible.

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Nope.

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And, you know, these health challenges forced him

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to confront his own mortality.

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Right.

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To really evaluate what mattered most.

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Exactly.

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You know, it's interesting, he talks about how he used to visit

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children's hospitals.

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Yeah.

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Even before his diagnosis.

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Really?

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He said seeing, you know, these kids

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who were facing these life-threatening illnesses.

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Right.

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But yet they would still find, you know,

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these moments of joy.

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Yeah.

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You know, it had a profound impact on him.

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Almost like he was subconsciously preparing himself,

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you know, for his own health struggles.

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Yeah.

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It really speaks volumes, I think, about his empathy.

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Uh-huh.

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And his desire to connect with others, you know,

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even in the midst of his own challenges.

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It's powerful.

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Yeah.

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You know, it reminds me that we often find strength

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and resilience by acknowledging our own vulnerabilities

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and connecting with those who are going through

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tough times as well.

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So, you know, let's kind of shift gears a little bit here.

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Okay.

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Let's go a little deeper into his business savvy.

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Okay.

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You know, I mean, this guy, at 22,

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he's riding wild and out.

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Wow.

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At 23, he's self-funding the pilot.

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Yeah.

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And by 24, the show is a hit.

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That's incredible.

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But, you know, we can't overlook the fact

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that he had the foresight to secure

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those intellectual property rights.

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Right.

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Before even pitching the show to MTV.

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That was a genius move, you know.

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It demonstrates a deep understanding of the industry

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and the importance of owning your ideas.

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Yeah. I think a lot of creatives...

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I just don't think like that.

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They get so caught up in the creative part

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that they don't think about the business end of it.

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And that's where a lot of people fall short.

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Absolutely.

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And it really paid off big time for him.

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Oh, yeah.

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He built incredible entertainment,

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this multifaceted company that, you know,

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does everything from consumer products

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to film and television production.

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Yeah.

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He even had a successful headphone brand back in 2009.

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I didn't know that.

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He was bringing in over $100 million annually.

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Wow.

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He's a master at spotting opportunities

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and staying ahead of the curve.

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You know, it's like he has the sixth sense

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for what's going to be the next big thing.

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Remember, he saw Kalani's potential

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when she was just a teenager on America's Got Talent?

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I mean, even Simon Cowell...

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Didn't see it.

285
00:07:59,680 --> 00:08:00,520
Didn't see it.

286
00:08:00,520 --> 00:08:01,360
But Nick did.

287
00:08:01,360 --> 00:08:02,200
So let's talk a little bit more

288
00:08:02,200 --> 00:08:03,920
about his mentorship style.

289
00:08:03,920 --> 00:08:04,760
Okay.

290
00:08:04,760 --> 00:08:07,400
You know, and particularly this concept of happy money.

291
00:08:07,400 --> 00:08:08,240
Yeah.

292
00:08:08,240 --> 00:08:11,520
It's such a refreshing contrast to the bad money

293
00:08:11,520 --> 00:08:15,000
he talks about that often plagues the music industry.

294
00:08:15,000 --> 00:08:16,480
So can you elaborate a little bit

295
00:08:16,480 --> 00:08:18,040
on what he means by that?

296
00:08:18,040 --> 00:08:20,360
So, you know, he sees bad money

297
00:08:20,360 --> 00:08:23,400
as money that's earned through explication.

298
00:08:23,400 --> 00:08:24,280
Okay.

299
00:08:24,280 --> 00:08:26,840
Shady deals, a lack of transparency.

300
00:08:26,840 --> 00:08:27,680
Uh-huh.

301
00:08:27,680 --> 00:08:29,920
You know, it's all about prioritizing profits over people.

302
00:08:29,920 --> 00:08:30,760
Right.

303
00:08:30,760 --> 00:08:32,520
And it creates this really toxic environment.

304
00:08:32,520 --> 00:08:34,680
So happy money is kind of the antidote to that.

305
00:08:34,680 --> 00:08:36,240
Exactly.

306
00:08:36,240 --> 00:08:39,800
It's about using your success to uplift and empower others.

307
00:08:39,800 --> 00:08:40,680
Okay.

308
00:08:40,680 --> 00:08:42,040
So instead of signing artists

309
00:08:42,040 --> 00:08:44,960
to these restrictive contracts that benefit him,

310
00:08:44,960 --> 00:08:47,400
he invests in their careers,

311
00:08:47,400 --> 00:08:49,680
provides resources, connections,

312
00:08:49,680 --> 00:08:51,520
and allows them to own their masters.

313
00:08:51,520 --> 00:08:52,360
Wow.

314
00:08:52,360 --> 00:08:54,840
So it's really about creating a sense of community

315
00:08:54,840 --> 00:08:55,920
and shared success.

316
00:08:55,920 --> 00:08:57,800
You know, it's a powerful example, I think,

317
00:08:57,800 --> 00:09:00,480
of how we can really redefine success in business.

318
00:09:00,480 --> 00:09:01,320
Yeah.

319
00:09:01,320 --> 00:09:02,720
It's not just about the bottom line.

320
00:09:02,720 --> 00:09:04,680
It's about the positive impact you're having

321
00:09:04,680 --> 00:09:06,240
on the people that you're working with.

322
00:09:06,240 --> 00:09:07,080
Absolutely.

323
00:09:07,080 --> 00:09:07,920
Yeah.

324
00:09:07,920 --> 00:09:08,840
He even talks about struggling with the idea

325
00:09:08,840 --> 00:09:10,160
of signing artists at all.

326
00:09:10,160 --> 00:09:11,000
Really?

327
00:09:11,000 --> 00:09:13,680
Because he doesn't wanna control their creative journey.

328
00:09:13,680 --> 00:09:17,280
He prefers to collaborate, you know,

329
00:09:17,280 --> 00:09:19,240
and split publishing rights,

330
00:09:19,240 --> 00:09:21,560
which is practically unheard of in the music industry.

331
00:09:21,560 --> 00:09:22,520
Yeah, it really is.

332
00:09:22,520 --> 00:09:23,920
It makes you wonder, you know,

333
00:09:23,920 --> 00:09:26,680
what if more people adopted this approach?

334
00:09:26,680 --> 00:09:27,520
Right.

335
00:09:27,520 --> 00:09:30,080
You know, could we create a more equitable

336
00:09:30,080 --> 00:09:33,240
and supportive environment for artists and creatives?

337
00:09:33,240 --> 00:09:35,440
It's a question worth pondering.

338
00:09:35,440 --> 00:09:36,720
Now, you mentioned how, you know,

339
00:09:36,720 --> 00:09:39,280
he saw Kalani's star power early on.

340
00:09:39,280 --> 00:09:40,120
Yeah.

341
00:09:40,120 --> 00:09:41,160
He seems to have a knack

342
00:09:41,160 --> 00:09:43,240
for identifying these future stars.

343
00:09:44,240 --> 00:09:45,240
What's his secret?

344
00:09:45,240 --> 00:09:48,280
Well, he talks about recognizing natural talent,

345
00:09:48,280 --> 00:09:50,560
you know, seeing those sparks of potential

346
00:09:50,560 --> 00:09:52,920
and then kind of watering the seeds, you know,

347
00:09:52,920 --> 00:09:53,800
of their passion.

348
00:09:53,800 --> 00:09:54,960
Yeah.

349
00:09:54,960 --> 00:09:57,760
He encourages, you know, even his own children

350
00:09:57,760 --> 00:10:00,640
to really focus on what brings them joy

351
00:10:00,640 --> 00:10:02,360
and helps them to develop those skills.

352
00:10:02,360 --> 00:10:03,560
You know, it's all about nurturing

353
00:10:03,560 --> 00:10:05,560
that genuine enthusiasm

354
00:10:05,560 --> 00:10:08,640
and helping people tap into their unique abilities.

355
00:10:08,640 --> 00:10:10,240
It's not just talent though.

356
00:10:10,240 --> 00:10:11,080
Right.

357
00:10:11,080 --> 00:10:11,920
It's also about hard work.

358
00:10:11,920 --> 00:10:12,760
Of course.

359
00:10:12,760 --> 00:10:15,680
You know, he's a firm believer in the 10,000 hour rule.

360
00:10:15,680 --> 00:10:16,520
Yeah.

361
00:10:16,520 --> 00:10:17,840
And you look at his career,

362
00:10:17,840 --> 00:10:20,280
it's evident that he lives by that principle.

363
00:10:20,280 --> 00:10:24,200
He's constantly pushing himself to learn and grow.

364
00:10:24,200 --> 00:10:28,360
Whether it's stand-up comedy, acting, writing producing,

365
00:10:28,360 --> 00:10:29,920
I mean, the guy's unstoppable.

366
00:10:29,920 --> 00:10:32,400
You know, it's got this relentless work ethic.

367
00:10:32,400 --> 00:10:33,240
Yes.

368
00:10:33,240 --> 00:10:35,320
Always juggling these multiple projects.

369
00:10:35,320 --> 00:10:37,560
He's hosting, she's producing, he's writing,

370
00:10:37,560 --> 00:10:39,840
he's mentoring, it's mind-boggling.

371
00:10:39,840 --> 00:10:40,680
It's crazy.

372
00:10:40,680 --> 00:10:44,120
He even jokes about needing to learn to slow down

373
00:10:44,120 --> 00:10:45,400
and prioritize his health.

374
00:10:45,400 --> 00:10:46,240
Right.

375
00:10:46,240 --> 00:10:48,240
But you can tell that his drive and passion

376
00:10:48,240 --> 00:10:50,600
are really what fuel his success.

377
00:10:50,600 --> 00:10:53,840
And yet, amidst this whirlwind of activity,

378
00:10:53,840 --> 00:10:55,480
he still prioritizes family.

379
00:10:55,480 --> 00:10:56,320
Yeah.

380
00:10:56,320 --> 00:10:59,400
It's incredible how he manages to balance his career

381
00:10:59,400 --> 00:11:01,240
with being a father to 12 children.

382
00:11:01,240 --> 00:11:02,680
That's a lot.

383
00:11:02,680 --> 00:11:04,920
Yeah, he embraces the chaos and finds joy

384
00:11:04,920 --> 00:11:05,920
in the journey of fatherhood.

385
00:11:05,920 --> 00:11:08,320
I mean, that's a lot of chaos to embrace.

386
00:11:08,320 --> 00:11:09,160
It is.

387
00:11:09,160 --> 00:11:11,640
But it speaks to, you know, his capacity for love

388
00:11:11,640 --> 00:11:15,560
and his willingness to really embrace all facets of life.

389
00:11:15,560 --> 00:11:16,400
Right.

390
00:11:16,400 --> 00:11:17,480
You know, even the messy parts.

391
00:11:17,480 --> 00:11:18,320
Absolutely.

392
00:11:18,320 --> 00:11:19,480
It's a good reminder, I think,

393
00:11:19,480 --> 00:11:22,640
that success isn't just about achieving goals.

394
00:11:22,640 --> 00:11:25,640
It's about finding fulfillment in those everyday moments.

395
00:11:25,640 --> 00:11:26,480
Yeah.

396
00:11:26,480 --> 00:11:28,360
And connecting with the people that matter most.

397
00:11:28,360 --> 00:11:29,200
For sure.

398
00:11:29,200 --> 00:11:32,400
So it's really inspiring how he embraces, you know,

399
00:11:32,400 --> 00:11:36,120
both the highs and the lows and finds purpose, you know,

400
00:11:36,120 --> 00:11:38,040
even in the face of adversity.

401
00:11:38,040 --> 00:11:40,440
But it also makes you wonder, how does he manage it all?

402
00:11:40,440 --> 00:11:41,280
Right.

403
00:11:41,280 --> 00:11:43,040
I mean, where does he find the energy

404
00:11:43,040 --> 00:11:45,240
to keep going with such a demanding schedule

405
00:11:45,240 --> 00:11:46,960
and such a large family?

406
00:11:46,960 --> 00:11:50,080
Well, he emphasizes the importance of fun.

407
00:11:50,080 --> 00:11:50,920
Fun.

408
00:11:50,920 --> 00:11:53,840
You know, like, having fun is his fuel.

409
00:11:53,840 --> 00:11:54,680
Oh.

410
00:11:54,680 --> 00:11:56,480
You know, it's about finding joy in the process.

411
00:11:56,480 --> 00:11:57,320
Okay.

412
00:11:57,320 --> 00:11:58,520
Not just focusing on the end goal.

413
00:11:58,520 --> 00:11:59,160
Uh-huh.

414
00:11:59,160 --> 00:12:02,120
And he encourages, you know, his kids

415
00:12:02,120 --> 00:12:03,720
to pursue what they love.

416
00:12:03,720 --> 00:12:04,040
Right.

417
00:12:04,040 --> 00:12:05,320
Because when you're having fun,

418
00:12:05,320 --> 00:12:06,760
you're more likely to stick with it.

419
00:12:06,760 --> 00:12:07,000
Yeah.

420
00:12:07,000 --> 00:12:09,640
Put it in the work and ultimately achieve mastery.

421
00:12:09,640 --> 00:12:11,040
It's that age-old wisdom, right?

422
00:12:11,040 --> 00:12:11,600
Yeah.

423
00:12:11,600 --> 00:12:14,760
Find a job you love and you'll never work a day in your life.

424
00:12:14,760 --> 00:12:15,920
Exactly.

425
00:12:15,920 --> 00:12:18,040
But he kind of takes it a step further.

426
00:12:18,040 --> 00:12:18,600
He does.

427
00:12:18,600 --> 00:12:20,200
It's like he approaches everything

428
00:12:20,200 --> 00:12:22,320
with the same playful energy.

429
00:12:22,320 --> 00:12:22,600
Yeah.

430
00:12:22,600 --> 00:12:25,800
And he's had a fascinating shift in perspective,

431
00:12:25,800 --> 00:12:27,280
you know, regarding legacy.

432
00:12:27,280 --> 00:12:27,800
Oh, really?

433
00:12:27,800 --> 00:12:30,120
He used to be, you know, really focused

434
00:12:30,120 --> 00:12:31,960
on building this lasting legacy.

435
00:12:31,960 --> 00:12:33,320
Okay.

436
00:12:33,320 --> 00:12:36,320
But he's come to realize that his children aren't his legacy.

437
00:12:36,320 --> 00:12:37,600
Yes, children aren't his legacy.

438
00:12:37,600 --> 00:12:38,920
They're their own individuals.

439
00:12:38,920 --> 00:12:39,440
Right.

440
00:12:39,440 --> 00:12:42,200
And he's simply there, you know, to guide them

441
00:12:42,200 --> 00:12:43,440
for part of their journey.

442
00:12:43,440 --> 00:12:46,440
That's a profound realization.

443
00:12:46,440 --> 00:12:47,040
It is.

444
00:12:47,040 --> 00:12:49,960
So if his children aren't his legacy,

445
00:12:49,960 --> 00:12:53,320
then what does Nick Cannon want to be remembered for?

446
00:12:53,320 --> 00:12:55,480
He wants to be remembered for his compassion.

447
00:12:55,480 --> 00:12:56,000
Okay.

448
00:12:56,000 --> 00:12:58,960
His gratitude, his humility, and his humor.

449
00:12:58,960 --> 00:13:00,640
You know, he wants to make people smile.

450
00:13:00,640 --> 00:13:00,920
Yeah.

451
00:13:00,920 --> 00:13:03,040
He wants to make the world a better place

452
00:13:03,040 --> 00:13:05,720
through his art, his music, his actions.

453
00:13:05,720 --> 00:13:06,200
Right.

454
00:13:06,200 --> 00:13:07,680
He wants to leave behind something

455
00:13:07,680 --> 00:13:10,640
that brings joy to others long after he's gone.

456
00:13:10,640 --> 00:13:13,720
And you could argue I think that he's already achieved that.

457
00:13:13,720 --> 00:13:14,640
I think so too.

458
00:13:14,640 --> 00:13:20,320
I mean, wild and out has been a cultural touchstone.

459
00:13:20,320 --> 00:13:21,560
For over two decades.

460
00:13:21,560 --> 00:13:22,520
For over two decades.

461
00:13:22,520 --> 00:13:23,080
It's incredible.

462
00:13:23,080 --> 00:13:24,920
Launching countless careers.

463
00:13:24,920 --> 00:13:27,040
Bringing laughter to millions.

464
00:13:27,040 --> 00:13:28,600
Exactly.

465
00:13:28,600 --> 00:13:31,040
It's a platform that really celebrates diversity,

466
00:13:31,040 --> 00:13:34,960
creativity, and the power of humor to connect us all.

467
00:13:34,960 --> 00:13:36,480
And beyond his entertainment career.

468
00:13:36,480 --> 00:13:36,960
Right.

469
00:13:36,960 --> 00:13:40,520
He's, you know, quietly making a difference

470
00:13:40,520 --> 00:13:42,360
through his philanthropy and mentorship.

471
00:13:42,360 --> 00:13:42,760
Yeah.

472
00:13:42,760 --> 00:13:44,480
He's giving back to the community,

473
00:13:44,480 --> 00:13:46,600
empowering young artists.

474
00:13:46,600 --> 00:13:47,000
Right.

475
00:13:47,000 --> 00:13:49,280
And challenging those norms of the music industry.

476
00:13:49,280 --> 00:13:52,480
Well, it's been an incredible deep dive.

477
00:13:52,480 --> 00:13:52,880
It has.

478
00:13:52,880 --> 00:13:55,000
Into Nick Cannon's journey.

479
00:13:55,000 --> 00:13:55,480
Yeah.

480
00:13:55,480 --> 00:13:59,440
He's clearly so much more than what we see on the surface.

481
00:13:59,440 --> 00:14:00,200
Absolutely.

482
00:14:00,200 --> 00:14:02,840
So as we wrap up, you know, think about this.

483
00:14:02,840 --> 00:14:03,400
OK.

484
00:14:03,400 --> 00:14:08,200
How can you infuse a little youthful optimism and happy

485
00:14:08,200 --> 00:14:10,800
money into your own pursuits?

486
00:14:10,800 --> 00:14:11,600
I love that.

487
00:14:11,600 --> 00:14:14,840
Sometimes the greatest success comes from empowering others

488
00:14:14,840 --> 00:14:16,360
and finding the joy in the journey.

489
00:14:16,360 --> 00:14:17,240
Absolutely.

490
00:14:17,240 --> 00:14:19,480
And remember, even amidst the hustle.

491
00:14:19,480 --> 00:14:19,960
Right.

492
00:14:19,960 --> 00:14:22,160
Never lose sight of the things that truly matter.

493
00:14:22,160 --> 00:14:22,400
Yeah.

494
00:14:22,400 --> 00:14:24,640
Your health, your relationships, and the things

495
00:14:24,640 --> 00:14:26,040
that bring you genuine fulfillment.

496
00:14:26,040 --> 00:14:26,840
Great advice.

497
00:14:26,840 --> 00:14:27,320
Thank you.

498
00:14:27,320 --> 00:14:56,080
You got a disguised light.